Brand Scientist: Recent Episodes
Said Baaghil
It's difficult to find podcasts with depth on the science of brand. Baaghil, the most notable name on brand in the Middle East, will share fundamentals on brand science, tips, and futurist business ideas. If you are a brand practitioner, founder, C Suits, or simply a brand lover, this podcast is for you.
Welcome to Brand Scientist, the podcast where we explore the science behind building and managing great brands. I'm Baaghil, your host and brand scientist.In today's episode, titled "AI and Personal Brand," we're delving into a fascinating topic at the intersection of artificial intelligence and personal branding. We'll be discussing how the landscape of branding is evolving, particularly the shift from organizational branding to personal branding.As individuals increasingly become brands themselves, showcasing their skills and expertise, we'll explore the key skills, especially soft skills, that are essential for personal branding success. Additionally, we'll examine the role that AI is playing in this transformation, from automating tasks to providing valuable insights into audience preferences.Whether you're an entrepreneur, freelancer, or simply interested in enhancing your personal brand, join me as we uncover the strategies and insights that will help you thrive in this new era of brand.
I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me.The crucial aspect is the realism. If your business model lacks coherence or a logical progression reflecting its purpose and direction, it won't succeed. Simply having it on paper without visualization doesn't make it a reality.Similarly, for a brand, if you can't picture the idea and its unique values as a concept that personifies the business, the true essence won't materialize. Visualizing the concept in your mind before the launch is key. It allows you to lead the journey with a clear sense of purpose.
Discover why a brand is at the heart of a business, not merely an aspect of marketing. Beware that terms like "rebrand" and "rebranding" can sometimes be used by branding agencies to extract extra fees. If you're unsure about how brand operates, consider enlisting the expertise of a professional to provide guidance before you invest your hard-earned efforts into it.
Welcome to "Navigating the Brand Journey," the podcast that delves deep into the intricate world of brand. In each episode, we unravel the dynamic interplay between the value chain and the customer experience, shedding light on how these crucial elements shape the identity and success of brands. Join us as we explore the strategies, insights, and stories that drive brands forward and create meaningful connections with customers. Get ready to embark on a journey of discovery, where we uncover the secrets behind building remarkable brands that resonate and thrive in today's ever-evolving landscape.
This twenty five years old Saudi who works as a talent accusation analyst is the future of HR. At Twenty five she's turning heads at work and with her stakeholders. Listen for yourself and judge
Ai will take over all the basic work and as a subject matter expert, you need your personal brand.
Brand misconception is a long battle and probably an endless battle but we must continue to raise awarness.
You cant approach all industries through one school of Marketing, listen to this episode and learn the differences.
Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert.
In a crowded digital world, you are followers of those who claim to be a brand. You are the source of their equity and income, why not you? Time to change this narrative.
I often hear that you need to be pretty to be a brand. It's false, you need values that impact others to become a brand. Listen to this episode.
If you continue to think that a personal brand is aesthetic, you'll fail. Listen to this episode and share to spread the right knowledge.
If you think you'll wait to build your personal brand think again, it's getting hard out there.
Personal Brand is not showbiz requires great commitment and change. Listen to this episode.
The brand is composed out of many elements but remains to be lost in the journey. Listen to this episode!
Positiong is a strategy not an advertising fluffy words. Positioning guides you across all marketing mix to cut through the clutter.
Marylin is inspiring. She created her space and found her meaning. Meaning brings guests from across the world who found their meaning and created their space. Are you next?
Advertising is a sector of the communication industry. In this journey, we'll define the sector and the value of using the discipline.
Most practitioners have this wrong. What comes first Brand or Marketing? How do you apply Brand or Marketing without basic knowledge? Discover the truth here.
Back 2 Basics is an initiative to raise awareness of the fundamentals of Brand, Branding, Marketing, and Advertising.
Marilyn Zakhor is former Chief Marketing Officer of Emaar and founder of Cosmic Centaurs ( Remote Work). Our episode focused on how culture and brand are threatened in a remote working environment.
Culture comes before brand.p If you wish to build a great brand make sure culture and organizational. developmentibbbb are i n, place. I l
Tony and I discussed the current misconception on brand. We used many different examples in the telecom industry to raise awareness.
Best personal brands are those that embrace and model their reality. Rozana exemplifies personal brand in the best manner, without the effort to suit a specific fad.
Do all brands fit the narrative? Who can join the conversation? Baaghil With Global brand experts Thomson Dawson, Micheal Owen, and Tony Naqvi
Panda! What went wrong?! Apart from my numerous analysis on Panda, I had to validate a few things with the former head of operation at Panda, Nick Bolton.
The bottom line is business growth. In the episode, the journey is on the bottom line and brand, brand success is measured with business growth, learn the steps.
Vastly chase data and fail on developing insight. In this episode, Saif Khan expert on data and insight will walk us through to have a better understanding of the contribution of insight to brand over raw data.
The first six months after the economy opens in your country, you will face torture. It's either make it or break it, many businesses won't reach the finish survival line. Your first three months are the toughest if you're an existing business in retail, eyes on COVID compliance as a key safety driver to gain customer\consuner confidence.
Don't try any out of the box ideas, in fact, remain vigilant to the new behavior and build your destiny based on these new insights. Out of the box ideas will come, it's a fact of uncertainty but you must think from now how to plan the future, instead of wait for the future.
You will face two key probable's as the economy opens, skepticism, and safety, both are fear fuelers.
To gain consumer confidence, unlike the stock market investing in the business with a new product or spending money on advertising or other needless will only jeopardize your business life. At this moment cash is king, narrow your focus, and build consequently.
During this phase, new products won't add values, new services will, in fact, it will cut short your business life ambition. Remain calm, watch your supply side of the business, and scrutinize every decision prior to action.
The hospitality industry faced the most pressure in the current health crisis. My guests are the founders of Harvest Cotton Tale a consultancy firm focused in hospitality.
Micheal Owen took us on his brand journey and define the path, I had the privilege to ask him questions that are relevant to brand understanding.
The purpose of a personal brand is much bigger than popularity, find out how with Baaghil and Khayra Bundakji
Thomson Dawson comes with over forty years of experience in design and brand, from Michigan to Los Angles serving corporate America.
I invested thirteen years to develop and build my personal brand. In 2007, I was in Jeddah Saudi Arabia when I realized my potential to go global. Thirteen years later, I published five books, spoke in reputable conferences across the world, consulted organizations on brand and relevance. You can do the same, I feel I owe it to you. My advice is, start today before its too late.
Why knowledge is neglected. STC is design thinking, not a strategy. Many examples across the region from all sectors
My name is Said Aghil Baaghil a global brand consultant, I invited my sister a recent graduate and motivational speaker to join me in this episode and share both of our thoughts.
I have a strong issue with the Almarais tagline. Almarai is a great brand but unfortunately, in recent years the brand is moving away from the core essence. On the other hand, find out why Sunbulah is not a brand by brand standard, some might argue it's a product brand but lacks distinctive values.
Sidney Evans is a personal brand consultant, author, and speaker out of New York. He has been published and referenced In Forbes, Branding Mag, Oracle Marketing Cloud, Black Enterprise Magazine and American Express Open Forum. In this Episode, Sidney and Baaghil cover great length on Personal Brand, the values and benefit and who should have a voice. Soon other experts on brand from across the globe will join our podcast Middle East on Brand.
This is a great opportunity for the region to excel. This is the start!! Futurist ideas are in this episode
How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant .
As basic as what is a brand? Most still get brand wrong! Even fortune 500 gets it wrong.