Turning Point Strategies: Recent Episodes
Ed King and Steven Winokur
The business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever.
Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those customers, and sell them for more money.
We will help you triple the effectiveness of your marketing and sales activities.
Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of building an organization, an institution that we hope will be here 50 years from now. And paying good wages and keeping your people working with you is very good business."
Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.
Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.
Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.
Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.
In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing your company's strategy.
Was your product or service created to solve an existing problem which had no other solution, or did you create your product because you could?
Learn why training is a vital, yet often-overlooked facet of a brand rejuvenation process.
Once your brand is relaunched, review the metrics and reward brand ambassadors within your company.
Discover the necessary components of relaunching your business to prospects, customers and the media.
Learn how to "live the brand" inside your organization by updating processes and procedures.
Find out why it's important to clue everyone in regarding the core reason the business was started.
See how successful organizations use the Main Thing every day from the CEO to the janitor.
This segment explains how a clear and focused message can have an immediate impact on quickening your sales cycle.