Ruminant Insights from Trouw Nutrition & the Beef Collective: Recent Episodes

Geoff Stephens

We aim to deliver you, our global friends and colleagues, some unique insights on ruminant & beef production opportunities to engage and drive our industry forward.

The highs, the lows, the challenges, and the opportunities. Nothing is out of bounds.

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As some of us start to get a glimpse of life beyond lockdowns, and what new societal norms might look like, we also start to see the real impact – and potential beginnings of recovery – as a result of the global pandemic.

In this episode we to do something a little different, although still very beef focused, and have a discussion with Ara – our Global Innovation Beef Marketing Specialist, who you have all met before – about what has happened in the marketplace over the last 12 months, and also what we might be able to expect in the near future.

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We have now been living in our new or next normal for the bulk of 2020. During this time we have seen our work and private lives turned inside out and upside down. We have had to embrace new ways of working and interacting and bring new tools into our lives. There are great examples of adapting to this new environment & tools.

I’m super excited to be joined by my colleagues from the Trouw Nutrition Global Beef team to discuss their experiences of 2020 and also hear their lens on 2021.

In this podcast I am joined by:

Araceli Olivares – our marketing extraordinaire

Isabela Carvalho – the technical might behind our efforts

And Siobhan Collins – the beef team digital landscape wizardess.

As a team we cover the global aspects related to beef - centred around identification, refinement and delivery of strategic elements.

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We have now been living in our new or next normal for the bulk of 2020. During this time we have seen our work and private lives turned inside out and upside down. We have had to embrace new ways of working and interacting, and bring new tools in to our lives. A lot of these tools have been digital, and on that front we thought it would be interesting for you to hear from someone who has immersed themselves in the Agricultural Technology – AgTech – landscape.

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In the first half of 2020 our global community, and environment, has experienced a radical change. It has been an opportunity to see things from an adjusted perspective, to re-engage through a different lens on some long-running topics. Today we will talk about one such topic, ruminants role sustainability and sustainable protein production to feed the future.

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An insight into the developing body of work around co-creation (being developed by Innovation Excellence in Trouw Nutrition) and how business can capture even more value from this customer-centric approach. Bought to you by Trouw Nutrition & the Beef Collective.

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Luca Morandini talks us through the realities and impacts of COVID19 in Italy and its challenges on staying connected with customers.