The Rightly Show: Start and Grow a Brand-Based Online Business: Recent Episodes
Thomas McGee
For decades, television has been the gold standard for gaining and maintaining the attention of an audience. With the increase of a number of digital streaming platforms and the continual drop in TV’s viewer base, however, a new era is here in which it’s never been a better to be an independent creator.
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Pretty much every one of us have some sort of online membership. Most of them make our lives easier in realms of business, productivity, and even entertainment. But why are so many of these subscription services dishonest in their pricing?
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Buying furniture can be a bit of an ordeal, but what if you could decorate an entire house from the comfort of your couch. In this episode, we’ll explore the concept of creating a furniture store that can withstand the test of time.
The post Furniture of the Future appeared first on Rightly & Co..
With everything going on in the world, it’s looking more and more likely that wearing a mask in public may become a normal part of everyday life—at least for a time. That said, what about a business dedicated to contemporary or fashion-friendly face wear? Today, we’ll discuss the idea of creating a “mask boutique” and […]
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According to a number of polls conducted over the last several years, around 80% of people say they want to write and publish a book. Out of those, a tiny fraction actually do and even fewer sell a significant number of copies. Today, we’ll talk about the concept of book publishing and ways to do […]
The post Publishing a Book (That Sells) appeared first on Rightly & Co..
With terms like “content marketing” and “content is king” floating around the web, it’s no secret that creating useful content is one of the best ways to grow an audience. In this episode, we’ll talk about a different approach to content creation—specifically one I’ll be applying to a redesign of the Rightly & Co. website.
The post A Different Approach to Content appeared first on Rightly & Co..
So you’re scrolling through Facebook or Twitter and you see an interesting news article. You click the link only to be interrupted by a popup that asks you to disable your ad blocker. Then a video starts playing in the sidebar and every other paragraph there are pleas for you to join their newsletter. Sound […]
The post A Non-Annoying News Website appeared first on Rightly & Co..
Location is everything when it comes to an espresso stand, right? Not necessarily and in today’s episode we’ll discuss some specific strategy ideas for creating a loyal customer base for a local espresso stand.
The post An Espresso Stand Brand appeared first on Rightly & Co..
With a number of restaurants being forced to close their doors to the public in light of concerns related to Covid-19—many business owners have been left scratching their heads for what to do next. In today’s episode, we’ll explore some creative steps a restaurant owner can take to survive and potentially even thrive in this […]
The post Running a Restaurant During Tough Times appeared first on Rightly & Co..
The Rightly Show is back for an all new season! In today’s episode, we’ll share with you what you can expect with future episodes of the program.
The post A New Rightly Show appeared first on Rightly & Co..
In an effort to “de-brand” as it’s often been called, big brands have taken to trolling not only their competition but even their customers on social media. Today, we’ll discuss this growing trend along with some a new service in the tech world.
The post Big Brand Social Media Trolls appeared first on Rightly & Co..
Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services. We’ll discuss: The common tactics of “discount pricing” Offering more value that rather than lowering price The last refuge of […]
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I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea. Don’t worry about people stealing your ideas.Worry about […]
The post Ideas Don’t Matter appeared first on Rightly & Co..
Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients. We’ll talk about this along with how to determine your pricing […]
The post Sell the Process, Not the Product appeared first on Rightly & Co..
If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. The tough question we always overlook however is: are we selling something worth buying? In today’s episode, we’ll […]
The post Finding a Balance Between Craft and Marketing appeared first on Rightly & Co..
From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create […]
The post The Importance of Unsubscribes appeared first on Rightly & Co..
A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today’s episode, we’ll discuss the current state of podcasts, the medium itself, and whether or not they […]
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In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video
The post Laying the Foundation for Your Brand appeared first on Rightly & Co..
We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today’s episode, will explore many of today’s top publishing channels along with the pros and cons to help you decide […]
The post Picking a Channel for Your Content Creation appeared first on Rightly & Co..
In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer. Most designers don’t understand design What design […]
The post You Are a Designer appeared first on Rightly & Co..
WordPress recently underwent a large upgrade with version 5.0 and with that ushered in an all new, block-based text editor. In this episode, Thomas will outline why he feels it’s a totally wrong direction for many (if not most) people who use WordPress as a content platform. In this episode, we’ll cover: What’s new in […]
The post The Tale of a WordPress Text Editor appeared first on Rightly & Co..
In today’s episode, we’ll chat with The Rightly Show’s new co-host, KC Procter about whether or not it’s possible to peruse profitable side projects without sacrificing your “day job.” KC’s path to taking on clients Some of the projects KC has undertaken Finding (profitable) side projects The path to being independent/self-employed Tools and Resources Free […]
The post Are Profitable Side Projects Possible? appeared first on Rightly & Co..
In this episode, Thomas will share with you why he’s changing the name from “Rightly Designed” to Rightly & Co—along with key takeaways you can apply to your own brand or business. In this episode, we’ll cover: Why the change? What is a brand? How important is a brand name? The importance of simplicity in […]
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There are a ton of productivity tools out there today, that’s why we wanted to take the opportunity to share the one that has been the more helpful than all the rest. The main points we’ll cover: Ditching Evernote? Changing note taking techniques (brainstorming vs. documenting) The ultimate note taking tool Links and Resources How […]
The post 068: The Ultimate Productivity Tool appeared first on Rightly & Co..
Whether you work on a team or all by your lonesome self, effective project management can make or break the work you’re undertaking. In today’s episode, we’ll walk through some key things to keep in mind when managing your projects. The main points we’ll cover: Just about everyone manages projects Creating a daily, project management […]
The post 067: Tips for Project Management appeared first on Rightly & Co..
Ads and interruptions are everywhere. The question is: what’s the difference between “stealing” and “winning” attention for a product or a service? Today, we’ll cover the difference between the two and how your approach can make or break how your brand is valued among your target market. The main points we’ll cover: Modern day “marketing” […]
The post 066: Are Companies Trying to Win or Steal Your Attention? appeared first on Rightly & Co..
Especially in the digital content arena, we hear the advice just about daily that “done is better than perfect.” In today’s episode, we’ll take a different view of this common phrase to help you aim for work that wins and wows customers. The main points we’ll cover: “Perfectionism” What’s the idea behind the phrase “done […]
The post 065: Done Is Better Than Perfect? appeared first on Rightly & Co..
Firefox has undergone some pretty big updates that take a crack at many of the privacy concerns many web users currently face. Today, we’ll talk about the browser many have forgotten about and why you might want to consider switching. The main points we’ll cover: A private, more secure user experience A faster browser? Helping […]
The post 064: Time to Take a Second Look at Firefox? appeared first on Rightly & Co..
When it comes to features of benefits—there’s a time to showcase each for the products and services we create. But here’s a question that often gets overlooked—even with big brands: do they matter to our customers? The main points we’ll cover: Dairy Queen’s “Upside Down” Blizzards The difference between features and benefits The key to […]
The post 063: Finding Features and Benefits That Matter to Your Customers appeared first on Rightly & Co..
Rightly & Co. recently underwent a big redesign—we’ll give you some of the key takeaways from that process. Plus, we’ll talk about a “rebrand” and why it isn’t a real thing. The main points we’ll cover: A brand-new Rightly & Co.! About the “rebrand” or rather, redesign Why “rebranding” doesn’t exist
The post 062: There’s No Such Thing as a ‘Rebrand’ appeared first on Rightly & Co..
“Content is king” is one of those phrases that gets tossed around a lot these days. But most of us can agree that to any type of brand on the web, content is one of the best ways to grow an audience and reach more people. In today’s episode, we’ll talk about a content and […]
The post 061: What Type of Content Should You Produce? appeared first on Rightly & Co..
When it comes to building a business online having control over your site is essential. That’s why Thomas is tackling this topic today in an effort to shine light on why self-hosting is the only way to go for an online business. The main points we’ll cover: What is “self hosting?” Why self-host? Links and […]
The post 060: Self-Hosting vs. Other Website Services appeared first on Rightly & Co..
Note-taking is essential to getting things done. In today’s episode, Thomas will walk you through some note-taking tips which have helped him improve his overall workflow. The main points we’ll cover: Differentiating between different types of notes Digital note-taking Yes, paper is still a thing Organizing everything Links and Resources GoodNotes iOS App Don’t Skype […]
The post 059: Tips for Taking Digital Notes appeared first on Rightly & Co..
$59 seems to be the average cost for a WordPress theme in most marketplaces. But is that really the most affordable option? In today’s episode, we’ll cover why that might actually be the most expensive website solution you can buy. The main points we’ll cover: The main focus of a website Time is more valuable […]
The post 058: The Most Expensive WordPress Theme appeared first on Rightly & Co..
Regardless of the type of business you’re building, there will come a time when you’ll need to work with a creative professional. Whether you need a designer, developer, photographer, videographer, writer, or other type of creative pro, knowing how to work with him/her is essential to getting the quality necessary for making your products and […]
The post 057: How to Work with a Creative Professional appeared first on Rightly & Co..
Today, I’ll dive into the importance of creating a productive, streamlined writing workflow to help you plow through Emails and create more content. The main points we’ll cover: Why you need a writing workflow Jotting down ideas Getting organized Using Bear Links and Resources Bear App IHOP becomes IHOb to promote burgers Best Twitter Reactions […]
The post 056: Creating a Productive Writing Workflow appeared first on Rightly & Co..
When it comes to a truly productive day, a plan is essential. In today’s episode, Thomas talks about how you can plan out your day and some of the tools he uses to do so himself. The main points we’ll cover: The Full Focus Planner by Michael Hyatt Calendar blocking Basecamp How to make todo […]
The post 054: The Importance of Planning Out Your Day appeared first on Rightly & Co..
Despite what some marketers might be saying, Email isn’t going anywhere anytime soon. In today’s episode, we’ll talk all about Email and how it’s essential for growing your business. The main points we’ll cover: Why Email is your top marketing channel The downfalls of social media My experience using ConvertKit Links and Resources Inside the […]
The post 053: Why Email Matters appeared first on Rightly & Co..
A website is vital to the success of any business—specifically one that sells digital products. In today’s episode, we’ll dive into a website that Thomas developed for copywriting pro Ray Edwards, the key features, and how you can employ the same for your presence on the web. The main points we’ll cover: Who is Ray […]
The post 052: Key Features of a Personal Brand Website appeared first on Rightly & Co..
Building and growing an Email list is essential when it comes to creating any type of online business. In today’s episode, we’ll cover the fundamentals of creating and adding an Email list-building opt-in on your website. The main points we’ll cover: What is an opt-in? Why is having an opt-in (or multiple opt-ins) important? What […]
The post 051: Effective Website Opt-ins appeared first on Rightly & Co..
As is the case with many ideas, products, and businesses; Notable Themes was created out of frustration. Today, Thomas shares with you why he created the Notable Themes brand as well as somethings you can takeaway as you create and grow your own online business. The main points we’ll cover: What is Notable Themes? Why […]
The post 050: Creating the Notable Themes Brand appeared first on Rightly & Co..
A brand goes far beyond typefaces and color schemes. In today’s episode, Thomas dives into the essentials of crafting a “brand promise” along with what you can come to expect for future episodes of The Rightly Show.
The post 049: Defining Your Brand Promise appeared first on Rightly & Co..
Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended. As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to […]
The post Episode 48: What Colgate Can Teach Us About Properly Extending a Brand appeared first on Rightly & Co..
A few weeks back, Amazon’s web services went down bringing a wide number of prominent websites and services down with it. Since the incident occurred, it’s been discovered that the whole ordeal was caused by a single typo. I’ll give you the details. Also, we all know how important it is for any business or […]
The post Episode 47: Essential Strategies for Building Your Email List appeared first on Rightly & Co..
Especially in light of the increase in mobile web usage, lightweight, speedy websites are becoming increasingly imperative. This the case, if you happen to have a website, or need one that focuses nearly entirely on content—a static website may be for you. I’ll give you the details. Plus, today I’ll walk you through the various […]
The post Episode 46: What Type of Logo Best Fits Your Brand? appeared first on Rightly & Co..
Web forms are everywhere and chances are, you have one on your website as well. The question is: what makes a good web form? I’ll get into that today. Plus, on occasion, I like to take a little time to highlight a useful tool that can help make your life a little easier. In a […]
The post Episode 45: CloudApp, The Single Most Useful Tool for Sharing Files appeared first on Rightly & Co..
With an increasing number of people doing business online, security is increasingly becoming a top concern. I’ll highlight a couple of reasons why, if you haven’t already, you may want to consider getting a security certificate installed on your site—even if you’re not accepting payments. Plus, pricing: it’s a tough thing to gauge especially if […]
The post Episode 44: Best Practices for Structuring Pricing Tables on Your Site appeared first on Rightly & Co..
Not too long ago, Firefox was known as a top browser contender as it always seemed to be adding cutting-edge technologies and growing in market share. Now, however, the once widely-used web browsing powerhouse has found itself drifting toward obscurity as of late leading some to question, “what happened to Firefox?” Plus, I’ll be jumping […]
The post Episode 43: The Suit Brand of US Presidents, Brooks Brothers appeared first on Rightly & Co..
A few episodes back I talked a little about a font called Comic Sans and gave some reasons why it’s a good idea to avoid using it. You may be interested, however, to know how the infamous font got its start as well as the guy who created it. I’ll get into that. Plus, book […]
The post Episode 42: Top 10 Most Common Book Cover Design Mistakes appeared first on Rightly & Co..
With Apple’s Siri, Amazon’s Alexa, and Google Home, everyone it seems is trying to jump on the voice-controlled bandwagon. Not to be left behind, Adobe is hoping to create a voice-controlled solution of their own. Voice control for editing your photos. We’ll give you the details. Plus, today I’ll take some time to cover the […]
The post Episode 41: An Introduction to Brand Touchpoints appeared first on Rightly & Co..
Is the internet helping or hurting the art of typography? A writer for The Atlantic makes the case that so-called “curly quotes” or “quote marks” (as they’re called in actuality) are becoming more and more an antiquity of old typesetters. We’ll give you the details. Also, today I’ll be diving into another brandstory—exploring a brand […]
The post Episode 40: Caswell-Massey, the Preferred Brand of George Washington appeared first on Rightly & Co..
WooCommerce is an online shopping framework built for WordPress and has been rapidly growing in popularity and market share as of late. You may be surprised to discover just how many online shopping sites are presently powered by the platform. We’ll get to that here shortly. And on the topic of WooCommerce, I’ll give you […]
The post Episode 39: Creating a Custom Shopping Experience with WooCommerce appeared first on Rightly & Co..
A little while back, we talked about how Evernote was migrating all their data over to Google’s cloud platform and the stir that was causing. Now, however, they’ve been causing some even greater privacy concerns by a plan that was originally communicated in such a way as to lead users to believe they were going […]
The post Episode 38: How Sears & Roebuck was the ‘Amazon’ of the 1800’s appeared first on Rightly & Co..
Last week, I touched on how mobile has continued its invasion of the brick and mortar shopping experience with Google enabling users to see how busy a store is at any give time. Today, I’ll touch on the upcoming Amazon Go stores which they’re hoping will reinvent the way people do grocery shopping. Plus, so-called […]
The post Episode 37: How Color Can Affect Your Brand’s Influence appeared first on Rightly & Co..
Most of us are aware that SSL and security are becoming increasingly important around the web. Now, WordPress may be pushing this even further with the announcement that come 2017; they will only recommend hosting companies that offer SSL-secured websites by default—something that could have a pretty big impact on the way hosting is offered. […]
The post Episode 36: What Bob Ross Can Teach Us About Building a Personal Brand appeared first on Rightly & Co..
Most of us are aware of the fact that WordPress is pretty popular, however, you may be surprised to hear just how popular the open source web platform has become. I’ll give you the latest stats on how much of the web is running on WordPress as we near the end of 2016. Plus, the […]
The post Episode 35: Staying True to Your Brand’s Core Appeal appeared first on Rightly & Co..
Amazon is the cheapest place to buy things online, right? Turns out, that might not be the case. A recent study revealed that, despite Amazon’s largely successful branding efforts, there are other places around the web that are beating the online retailer’s pricing. Plus, Taco Bell recently did a bit of a rebrand of their […]
The post Episode 34: The Importance of an Editorial Calendar appeared first on Rightly & Co..
As the internet continues to grow, it’s easy the lose site of the tool we use everyday to access it: a web browser. I’ll talk about Google Chrome’s continued dominance among web users as Microsoft’s user base continues to crater—even after the shift to Microsoft Edge from the infamous Internet Explorer. Plus, typography: it surrounds […]
The post Episode 33: What You Need to Know About Typography appeared first on Rightly & Co..
Microsoft recently announced a competitor for the team management and collaboration service, “Slack.” We’ll give you the details—including Slack’s response to the software giant’s new rivalry—some really interesting details there you won’t want to miss. Also, you may be familiar with the old debate between having a website, an app, or both for your platform […]
The post Episode 32: Should My Platform Have a Website, App, or Both? appeared first on Rightly & Co..
Kodak, the brand known well for film and point-and-shoot cameras, is working to push its way into the smartphone market with a device called the Ektra—a 21-megapixel smartphone that’s a throwback to a camera the company released back in 1941. But a new device isn’t the only thing Kodak is incorporating into their brand in […]
The post Episode 31: Managing Your Tasks with ToDoist appeared first on Rightly & Co..
Just about everyone is familiar with Apple’s iPhone ads, but have you ever noticed the fact that on every product photo it’s always 9:41? We’ll get into the interesting story behind this unique branding move—plus—we’ll dive into how your smartphone—yes that thing that’s suppose to make your life easier and more productive—may actually be hindering […]
The post Episode 30: On Learning Graphic Design and Web Development appeared first on Rightly & Co..
Taking a jab at Facebook, Yahoo! has done big rebrand of their main news app which is yet another attempt to dethrone Facebook as a dominant platform for consuming news. In addition, Yahoo! has been under fire for allegedly scanning Emails and handing them over to US intelligence—important information to know if you’re a Yahoo […]
The post Episode 29: The Age of Responsive Web Design appeared first on Rightly & Co..
We’ve all heard the phrase “less is more,” in a variety of different instances. But just how important is it in design? In this episode, we discuss this well-known phrase, not only in the design realm, but also in regards to your site’s content, brand, and usability. Also, what’s the difference between “blandness” and “simplicity?” […]
The post Episode 28: The Importance of ‘Less Is More’ in Design appeared first on Rightly & Co..
In today’s episode, we’ll discuss the topic of website “sidebars,” what they are, and whether or not your site should have one. We also dive into the growing trend of “wordless logos” among many of today’s top brands. Via The Atlantic: MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the […]
The post Episode 27: Should Your Website Have a Sidebar? appeared first on Rightly & Co..
In this episode of The Rightly & Co. Show, we’ll take some time to explore the term “fast food design,” along with some specific examples of tools and services that fall into this category. We’ll also discuss steps you can take to get your brand off on the right foot—or correct course where necessary if […]
The post Episode 26: What Is ‘Fast Food Design?’ appeared first on Rightly & Co..
In this episode, we’ll dive into SVGs (aka Scalable Vector Graphics) and why you should begin using them as often as possible on your website to save significantly on loading times while delivering the best quality possible. The topics we’ll cover in this episode: Why Facebook is Blue An Object Lesson from the Recent iPhone […]
The post Episode 25: Why SVG Images Are Your Website’s Best Friend appeared first on Rightly & Co..
In today’s episode, we’ll cover a number of relevant news items ranging from the astounding amount of data Facebook is storing on users, to whether or not the print book is dead. Plus, we’ll go into a recent rebrand that was done for The Right Scoop and some of the lessons you can apply to […]
The post Episode 24: Important Lessons from The Right Scoop Rebrand appeared first on Rightly & Co..
In today’s episode of The Rightly & Co. Show, we take on a listener question regarding the use of website builders and if we should use them as opposed to a WordPress setup. On this topic, we’ll dive into a number of different website builder options out there as well as long-term development and branding […]
The post Episode 23: Should I Use a Website Builder for My Site? appeared first on Rightly & Co..
A little while back, the Rightly & Co. website underwent a little bit of a redesign. In today’s episode, we’ll take a little time to talk about what went into this redesign, the brainstorming process, as well as the “welcome” page that was added. On the topic, we’ll explore the concept of a “welcome” page […]
The post Episode 22: Creating a Welcome Page for Your Website appeared first on Rightly & Co..
Pricing can be one of the most difficult things to nail down when if comes to offering your own products or services. Once you do finally come to grips with what to charge, there’s always the potential you’ll need to change those prices in the future. There’s a number of different factors that can come […]
The post Episode 21: The Potential Brand Impact of Raising Your Prices appeared first on Rightly & Co..
In this episode, we’ll dive into two popular and easy-to-implement ways to start selling products on your WordPress-based website. Whether you’re looking to sell a couple of Ebooks, an online course, or even physical products, we’ll dive into some free and paid options that can help you get up and running. The topics we’ll cover […]
The post Episode 20: Tools for Setting Up an Online Shop appeared first on Rightly & Co..
After working pretty extensively with a number of different “premium theme marketplaces” in the WordPress realm, we’ve made some pretty interesting discoveries. In this episode, we’ll dive into some of the common problems in the WordPress theme marketplace and what is currently being done to help alleviate a number of these common issues for those […]
The post Episode 19: What’s Wrong with WordPress Theme Marketplaces? appeared first on Rightly & Co..
Creating products and services is at the heart of any successful business—big or small. Anne Janzer joins the show today to discuss the importance of “the subscription economy” and why it’s beginning to change the landscape of how products and services are sold. We dive into specific examples like Adobe, Amazon, and even a food […]
The post Episode 18: Fixed Pricing vs. Subscription Pricing with Anne Janzer appeared first on Rightly & Co..
A site’s homepage has historically been little like the welcome mat for new visitors. However, with social media and search engines providing direct links to various areas of your site—the homepage’s prominence has slowly begun to fade. The question is: what should you do with your homepage and how can you utilize it effectively in […]
The post Episode 17: Building an Effective Homepage appeared first on Rightly & Co..
Today we have a special guest on The Rightly & Co. show who’s known by many as “Grammar Girl.” Her name is Mignon Fogarty and, in addition to being the host of the Grammar Girl podcast, she’s the Founder of Quick and Dirty Tricks, and chair of media entrepreneurship at the Reynolds School of Journalism […]
The post Episode 16: Building the Grammar Girl Brand with Mignon Fogarty appeared first on Rightly & Co..
Building an Email list is pivotal to any successful web strategy. Today, we’ll explore two popular services, MailChimp and ConvertKit*, to determine which will help you accomplish your goal of building an Email list, more effectively. The topics we’ll cover in this episode: The pros of MailChimp Free Easy to use Beautiful templates and designs […]
The post Episode 15: MailChimp vs. ConvertKit appeared first on Rightly & Co..
So you’ve decided to use WordPress for your site—now what? As one of the most common questions I get when working with new clients seeking to start (or switch) their site over to WordPress, there’s a wide variety of different possible directions to go. In this episode we tackle the three main types of WordPress […]
The post Episode 14: What Type of WordPress Theme Should I Choose? appeared first on Rightly & Co..
Today, Chris Coyier of CSS-Tricks.com joins the program to talk about what it takes to build a successful online platform, community, and even self-publishing a book. During the interview, Chris made mention of the book Design for Community by Derek Powazek which you can check out here: Design for Community If you would like to […]
The post Episode 13: Building and Reaching Your Audience with Chris Coyier appeared first on Rightly & Co..
It seems like just about everyone has either written a book, is writing one, or plans to. However, in the world of self-publishing, there’s a lot of really ineffective not-so-high-quality book designs out there. In this episode, I’ll go through some of the key facets of what make an effective, high-quality book cover design that […]
The post Episode 12: Elements of an Effective Book Cover Design appeared first on Rightly & Co..
In today’s digital age, it’s no surprise that just about everyone browses the web on the go. Plus, with phone carriers offering more and more data plans, it’s becoming increasingly likely that a portion of your site visitors may be using your site via mobile. The question is: are you killing their data plan? One […]
The post Episode 11: Bulky Images May be Killing Your Website’s User Experience (and What to Do About It) appeared first on Rightly & Co..
Finding design ideas and inspiration can be a little tricky, especially when design isn’t an integral part of what you do. However, if you’re involved in the design process, having a general awareness of current trends and styles can be essential. In this episode, we’ll take a little time to explore the site Dribbble, as […]
The post Episode 10: An Essential Site for Design Ideas and Inspiration appeared first on Rightly & Co..
In this episode, we’ll explore the controversial topic of website sliders and whether you should use one on your website. I’ll also touch on some general usability practices to keep in mind. Practices which are essential when it comes to serving regular readers and new visitors to your website. The topics we’ll cover in this […]
The post Episode 9: Should You Have a Slider on Your Website? appeared first on Rightly & Co..
Crowdsourcing (or logo design contests) have become one of the most popular ways for new brands to acquire a logo for their new endeavor. In this episode, we’ll explore why this is a really bad idea and an alternate route your should explore before tossing the future success of your brand to a mob of […]
The post Episode 8: No, Don’t Crowdsource Your Logo Design appeared first on Rightly & Co..
Coca-Cola is one of the most prominent brands in existence. In this episode, will dive into the strategy behind their new packaging that’s rolling out in 2016 and 2017, and what we can learn as we consider the packaging and branding of our own endeavors. The topics we’ll cover in this episode: Details about Coca-Cola’s […]
The post Episode 7: Coca-Cola Gets a Rebrand appeared first on Rightly & Co..
In this episode, we’ll discuss the most dangerous words in design, what you can do to avoid the pitfalls of using them, and how to ensure your design effectively communicates to those for whom it’s intended. The tips/topics we’ll cover in this episode: Consider who your design is meant to reach If you’re working with […]
The post Episode 6: The Most Dangerous Words in Design appeared first on Rightly & Co..
In this episode, we’re going to discuss a tool that made me drop Dropbox and why you may want to consider the same. On occasion, I’m going to make a point of taking the time to highlight a specific tool sometimes free, other times paid, but always useful for getting more done or building your […]
The post Episode 5: A Free Tool That Might Make You Drop Dropbox appeared first on Rightly & Co..
A brand is integral to just about any venture. Whether a business, an organization, a product, or an individual; a brand is a way to tell the world who you are. In this episode, we’ll dive into the basics of what a brand is, what a brand is not, as well as some general ideas […]
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In a previous episode, I had made reference to WordPress in the range of topics we’ll discuss on this show. In this episode, I’ll take a little time to explore what WordPress is (for those who aren’t familiar with it) as well as why I’ve personally decided to design and develop exclusively on the platform. […]
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In this episode, we’ll explore some of the basic aspects of good design and expel some common misconceptions while we’re at it. We’ll mainly use book jacket design as the primary example, but this applies equally to websites, print materials, advertisements, and just about any other design you can think of. Some of the top […]
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In this episode of The Rightly & Co. show, I’ll explore some of the topics that will span future episodes as well as a brief background of my history in design and development. I’ll also take a quick moment to go over who this show is for—it’s not just designers! My background: I am a […]
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