Digital Business Acceleration Podcast: Recent Episodes
Pam Perry & Vernita Sherman
Tune in as Pam Perry & Vernita Sherman of digitalbusinessacceleration.com share tips and advice on accelerating your business success online with ease.
Since Day 1 of this pandemic, people have been scrambling to get online because that’s where the money is. Well, we knew that when we started this podcast 52 weeks ago! Yup, it’s been a whole year since episode 1, and in that time, we’ve delivered straight-talk on the 7 foundational systems you need in […]
The post Episode 52: Final Episode – We’re Leveling Up! Are You Coming with Us? appeared first on DBA.
A big part of making money online is taking money online, and that requires an e-commerce solution – whether it’s a simple buy button, a shopping cart, or a full-blown online store. But there are hundreds of those available, so which one should you choose? Well, every business is different, but a few things apply […]
The post Episode 51: Get That Money, Honey! – Our Favorite Shopping Carts for Your Digital Business appeared first on DBA.
Have you noticed the shift that’s been happening? Because of the pandemic – and thanks to smartphones and fast internet access – more and more of our interaction is happening online (although it’s been like that for a while now, you just can’t ignore it anymore – it’s a way of life). This pandemic has […]
The post Episode 50: The Digital Transformation – It’s Time to Join In and Level Up! appeared first on DBA.
If your business is dependent on Facebook groups, we’re here to tell you that: 1) you’ve built your business out of straw, and 2) it’s just waiting for the Big Bad Wolf to come blow it down. We’re not trying to hurt anyone’s feelings, but we’ve heard true stories about businesses brought to a halt […]
The post Episode 49: Blocked, Suspended, and Upended – The Problem with Building Your Business on Facebook appeared first on DBA.
Listen in and hear about: why it’s essential that you start with just one thing, the ways people mix their messages online, why your customers need to hear your story, how you serve the world by being your authentic self.
The post Episode 48: Do Your Marketing Messages Match Up? appeared first on DBA.
In this episode, we’re finishing up our marketing challenges Q + A series with some laser coaching for our listeners who are challenged by: narrowing the focus of their business, reaching their target audience, capitalizing on their YouTube success, quietly building their digital business while they’re still at their job, and other real-world issues. As […]
The post Episode 47: Real Answers to Your Marketing Questions – Part 3 appeared first on DBA.
Your knowledge and expertise can be worth a fortune IF you know how to package and market them, and you know precisely who you want to market them to. Even better: You can be earning money from your business while you’re still at your corporate job, or even while you sleep, if you have the […]
The post Episode 46: How to Monetize Your Expertise – The Essentials appeared first on DBA.
If your business doesn’t have many (or any!) sales or clients, that’s definitely a challenge, and the issue is probably in your marketing – and it may also be your mindset. In this episode, we continue with last week’s topic by addressing more of your marketing issues and concerns. We have technical suggestions and strategic […]
The post Episode 45: Real Answers to Your Marketing Questions – Part 2 appeared first on DBA.
IMPORTANT: This episode is especially for authors, speakers, thought leaders, subject matter experts, and others who have a message to share with the world, who feel called to inspire others, and who want to make a difference with their brainpower and expertise. We asked for your number one, single-biggest marketing challenges, and y’all came through […]
The post Episode 44: Real Answers to Your Marketing Questions – Part 1 appeared first on DBA.
Out here in these digital streets, folks are making a mess by grabbing whatever they can to make it work at the time. We see it all the time… People start their digital business on the cheap and in a hurry because they’re short on cash and out of time, but that shaky foundation makes […]
The post Episode 43: Untangle the Mess in Your Digital Life appeared first on DBA.
In our previous episode, we introduced membership programs – where you receive income, month after month, by continuously providing content to your subscribers or members. That episode and this one are especially for you if you’ve had a long career in your field. Do you realize the wealth of information that you’re carrying around in […]
The post Episode 42: Membership Programs (Part 2) – 6 Types to Consider Selling appeared first on DBA.
If you’re signed up with Netflix, Hulu, or Lynda, then you know what it’s like to pay a small amount of money each month to access a whole lot of interesting content. But have you considered what it’s like to be on the receiving end of money that’s paid every month by dozens, hundreds, or […]
The post Episode 41: Membership Programs (Part 1) – Your Key to Easy Monthly Income appeared first on DBA.
In this season of new normals, the odds are that you’re either looking for a job, trying to keep your job, or aiming for a better one … or maybe you’re trying to start a business, grow a business, or just keep your business afloat. Look, here’s the truth: The people who get promoted, and […]
The post Episode 40: Level Up Your Life with a Personal PR Plan appeared first on DBA.
This podcast episode is a special #BlackLivesMatter edition that we recorded earlier today to share our thoughts and feelings on everything happening right now. Tune in to hear us discuss the shift that’s occurring in the universe and the power behind black people rising up to create positive change. Resources: Black Lives Matter Charles H. […]
The post Special Edition: #BlackLivesMatter All Day Every Day appeared first on DBA.
As we enter our fourth month of the pandemic, countless businesses have piled into the online space, so now there’s even more competition for viewer, reader, and listener attention. If you’re going to make money out there, you’ve got to bring your ‘A’ game. Unlike 10 years ago – or even 2 years ago – […]
The post Episode 39: The Truth About the Know-Like-Trust Factor appeared first on DBA.
If you’re not sure which tools to use for your digital business, or the tools you’ve been using have been getting on your nerves, then this is THE episode for you! From email marketing systems to online scheduling to website hosts, we list the top online tools and digital services that we’ve not only vetted […]
The post Episode 38: Online Tools We Use to Make the Magic Happen appeared first on DBA.
If you want to grow a digital business, you must up your email game. Email is going to be part of our lives forever, so join us now and learn how to construct email messages that get opened up and read. In this episode, we walk you through building attention-getting, money-making emails step-by-step, from the […]
The post Episode 37: Here’s How to Create Emails That Get Opened and Read – A Checklist appeared first on DBA.
Well, we’re now full throttle into this pandemic with no end in sight, and we understand how that may have you feeling a certain way. We’re all being pushed away from some things and being pushed into others, right? Live events are canceled, stores are closed, and we can’t go out … and at the […]
The post Episode 36: Ring! Ring! This is Your Digital Wake-Up Call appeared first on DBA.
If your digital business isn’t filling up with money, that could be because it’s sprung a leak or two … or ten! ☹ They might be small problems, but they can cost you in a big way. In this episode, we list dozens of mistakes that can steer customers, producers and journalists away from your […]
The post Episode 35: How to Fix the Leaks in Your Digital Business – A Checklist appeared first on DBA.
Whether you’re working from home all day for the first time or are sitting at home broke, busted, and disgusted, this episode will help you thrive through our next phase of Life 2.0. First up, we offer our pro tips on how to stay sane while working from home. Don’t go Corona Crazy! From moving […]
The post Episode 34: Don’t Stay Broke, Busted and Disgusted! Here’s How to Create Digital Products appeared first on DBA.
Have you heard what people are calling these weeks where the whole world waits for COVID to wear itself out? They’re calling it The Pandemic Pause because we can’t yet step forward into what comes next, and we can’t go back to what we had before. It’s like we’re standing around in a hallway, waiting […]
The post Episode 33: Let’s Put the Social Back in Social Networking appeared first on DBA.
If you’re on lockdown until the end of April (or longer), we get it. Pam is too, and she said it best: “This month is going to be a long year.” The ‘Rona has us in the house, some of us out of work, and giving our mail the side-eye. In some areas, the kids […]
The post Episode 32: Life 2.0 – How to Bring Money In When You Can’t Go Out appeared first on DBA.
Things are getting a little interesting in this season that we’re in right now. We’re supposed to stay in our homes until who knows when, and millions of people have been laid off from their jobs – and you might be one of them. We all have good reason to be concerned, but don’t be […]
The post Episode 31: How to Make a Living Without a Job appeared first on DBA.
Have you seen those people on social media talking about how they became a six- or seven-figure “solopreneur”? Well, here’s the real truth about that: no one accomplishes all that by working solo. Building a business and scaling it to that size requires a whole team of skilled professionals. In this episode, we’ll get into […]
The post Episode 30: The Whats, Whys, and Hows to Outsourcing Work so Your Business Can Scale appeared first on DBA.
Coronavirus… Falling stocks… Layoffs… Empty grocery store shelves… Social distancing… Schools closed… Churches closed… Restaurants closed (or carryout and delivery only)… and on and on. Our world has been turned upside down in a very short period of time and people are stressed, worried, and living day-to-day in fear. We created this special podcast episode […]
The post Episode 29: Don’t Panic! Let These 5 P’s Bring You Peace appeared first on DBA.
We’ve been consulting with a lot of people who are retiring after 30 years in their field, and now they’re eager to build a business around their decades of expertise … but doesn’t it take months to build a business website, with a blog and a podcast and everything? Well, it can – and if […]
The post Episode 28: Leaving Your Job to Start a Business? Here’s What to Do First, Second, and Third… appeared first on DBA.
Welcome to the age of personal branding! Whether you’re trying to build a business or a career, how you demonstrate your skills, express your personality, and highlight your achievements will either lift you higher, hold you back, or leave you far behind. We’re in the 21st century, where you and your business are one and […]
The post Episode 27: How Building Your Personal Brand Supercharges the Growth of Your Company or Organization appeared first on DBA.
A lot of folks believe that if they could just get in touch with the right people, they’d have all the publicity they need, but you’ll need more than an email address to get a media contact’s attention, and you’ll need more than a website to keep it. The thing is, there are thousands of […]
The post Episode 26: Preparing Your Email Pitch – What You Need and What You Need to Do appeared first on DBA.
Are you expecting your coach to wave a magic wand and make things happen for you? Well, guess what…? That ain’t gonna happen, because that’s not what coaching is for. Coaching gets you doing the right things in the right order using the right tools and at the right time – the first time. Coaching […]
The post Episode 25: Get Your Money’s Worth from Your Coach appeared first on DBA.
Look, if you want to become famous for your gifts and talents and have a well-known brand, then that’s going to take years of commitment and real work, not 6 weeks or even 6 months of half-hearted effort. #realtalk This episode includes 8 quick case studies on fame – real stories about real people doing […]
The post Episode 24: Real Talk on Becoming Famous & Having a Well-Known Brand appeared first on DBA.
Social media can help you build a bigger and better business, but unless you’re a fashion model, posting an endless stream of pictures of yourself won’t get you there. If you’re working the ‘Gram or Facebook every day, but your business isn’t growing, it’s time to check how you’re using social media. Do you post […]
The post Episode 23: The Truth About Social Media appeared first on DBA.
Back in the day, we faxed documents that had to get somewhere fast, but times have changed. Now that we have email and smartphones, who even uses a fax machine anymore? And remember when beepers were a big deal? Well, electronics and office equipment aren’t the only things that go out of style. Our favorite […]
The post Episode 22: What’s Hot and What’s Not in Marketing, Branding, and PR appeared first on DBA.
If you want to publish your book in seven days and make seven figures, then you’re in the right place, because that’s impossible, and we’re here to set the record straight for you. …and if you don’t believe the hype, then you’re in the right place, too, because we’re going to walk through the seven […]
The post Episode 21: Your Book Launch – The 7 Essential Steps appeared first on DBA.
If you’re thinking about using ClickFunnels – and especially if you’re already using ClickFunnels and not selling much – then you have to listen to this episode where we break it all down. We’re going to give you some history, and then we’ll touch on 5 things you need to consider before using tools like […]
The post Episode 20: ClickFunnels – Do You Really Need It? appeared first on DBA.
From “Show up to go up” to “You can’t sell to broke folk,” this episode will get your mindset straight for building a bigger and better digital business in 2020. In our make more money in 2020 episode, we talked about how important it is to slow down before you take action – listen, observe, and […]
The post Episode 19: Use This Mindset to Build a Bigger Business appeared first on DBA.
Happy New Year! If you want to make more money in 2020, then we have one word for you – CLARITY. Pam says, “Before you sell something, you’ve got to say something,” and you need to be crystal clear on who your audience is and what they want if you’re going to find sweet success. […]
The post Episode 18: The Key to Making More Money in 2020 appeared first on DBA.
For our last episode of the decade, we keep on talking about leveling up your digital marketing for reliable, scalable results. In Part 1 we showed how tools and technology constantly change, but the essentials of business remain the same. No matter what you’re selling or how you sell it, it’s important to be clear, […]
The post Episode 17: Let’s Level Up Your Digital Marketing in 2020! – Part 2 appeared first on DBA.
In this episode, we talk about simple yet powerful actions to level up your digital marketing in 2020. As always, we apply old-school, tried-and-true marketing principles to this new world of online digital business for dependable, scalable results. While tools and technology constantly change, the essentials of business remain the same. No matter what you’re […]
The post Episode 16: Let’s Level Up Your Digital Marketing in 2020! – Part 1 appeared first on DBA.
Now that you’ve made your way around our mindmap of 7 foundational business systems, you’ve arrived at the place where it all comes together – your website! People often start their online business by building their website, but just like it is on our mindmap, your website should be last. Before creating a website, you […]
The post Episode 15: Your Website – Where All the Systems Come Together appeared first on DBA.
You pay for car insurance and health insurance just in case something goes wrong … what do you have in place to protect your website? Your website is the hub of your digital business, and it’s vulnerable 24/7 to hackers, poor management, and simple bad luck. Fortunately, regular maintenance and a great website host can […]
The post Episode 14: Protect and Secure the Hub of Your Digital Business appeared first on DBA.
With a digital business, you often don’t know exactly who is visiting your site, subscribing to your email list, or even buying your products. But with the power of online monitoring and tracking tools, you can learn more than you might imagine. Through analytics, you can uncover how individual people arrive at your website, which […]
The post Episode 13: Mind Your Business – How to Learn More and Earn More by Monitoring and Tracking appeared first on DBA.
If scheduling a call with a lead or prospect means a dozen emails flying back and forth while juggling time zones, you’re doing it the hard way – appointment scheduling can be hands-free and zero-hassle. You can integrate an easy-to-use online tool like ScheduleOnce with your Google Calendar (or even Outlook) to create a streamlined […]
The post Episode 12: Stay in Sync – Simplify Appointment Scheduling with These Online Tools appeared first on DBA.
The good news about a digital business is that leads, prospects, clients, and customers can connect with you at any time from anywhere – but if you don’t have the right systems in place, that can also be the bad news! Facebook, Instagram, LinkedIn, Twitter … just about every social media account has private or […]
The post Episode 11: How to Connect and Communicate with Contacts, Clients, and Customers in This Digital World appeared first on DBA.
You’ve attracted the right people, and they’ve been converted into clients and customers … now what? Now you let the next system in our 7 systems blueprint deliver the goods while you work, play, eat, and sleep. In the 20+ combined years we’ve worked in digital business, we’ve watched technologies change and online tools come […]
The post Episode 10: Delivering Products and Services – Whether You Have 10 Customers or 10,000 appeared first on DBA.
Things are starting to get juicy now! Why is that? Because today is the day we start talking about the next system in our 7 systems blueprint: The Conversion System. It’s important for you to know that everything we mentioned in episodes 2 – 8 about attraction assists with increasing conversions – that is, turning […]
The post Episode 9: Simple Ways to Supercharge Your Ability to Convert People Into Leads, Prospects, and Buyers appeared first on DBA.
Many entrepreneurs think of social media marketing as a free and easy way to grow their business. The truth is, it may be free, but you still have to put in time, energy, and effort to get good results. How easy that is depends on where your place your focus. To get a good return […]
The post Episode 8: How to Use Social Media to Attract Your Target Audience appeared first on DBA.
Are you ready to be Googlicious – that is, found in Google (and other search engines) by your target audience? And not just your name, but having pages of your website show up as a result when your ideal clients and customers search online for answers related to topics you are an expert in? Search […]
The post Episode 7: Search Engine Optimization (SEO) Basics Explained – What You Don’t Know That You Need to Know to be Googlicious appeared first on DBA.
Once you create content, you must be savvy about how you “get it out there” so that it will equal into sales. If you want to experience maximum results, there are several simple things we suggest you do before you start sharing your content online. This episode is a continuation of our 2-part content marketing […]
The post Episode 6: (Part 2) Simple Content Marketing Strategies That Generate More Attraction, More Traffic, and More Sales appeared first on DBA.
As an expert in your field, you’re a content machine. Even if you haven’t put all of what you know in writing… or audio… or video, you still have plenty of content in your mind to work with; you just need to learn how to express what you know to your target audience in a […]
The post Episode 5: (Part 1) Simple Content Marketing Strategies That Generate More Attraction, More Traffic, and More Sales appeared first on DBA.
As an entrepreneur, you are eager to get the word out about your products and services, and/or get noticed overall. One major goal is to build your reputation in hopes of raising brand awareness. You know that one of the quickest ways to build your brand and receive massive exposure, while at the same time […]
The post Episode 4: How to Increase Brand Awareness and Position Yourself as the “Go To” Expert in Your Field appeared first on DBA.
When you work on developing a strong brand identity, you significantly increase your credibility in your market. This, in turn, positions you to attract more ideal clients and customers with ease. Many entrepreneurs take a very cavalier approach to brand identity by quickly whipping up logos, images, and other important material (or a lack thereof) […]
The post Episode 3: Here’s a Simple Recipe for Creating a Powerful Brand Identity appeared first on DBA.
We’re spicing up things, and it’s starting with real talk about the seven systems you need to run a successful business online. These foundational systems are key to building a strong digital marketing platform, and today we dive deep into the secret sauce of the Attraction System, which is the first pillar of the seven […]
The post Episode 2: How to Develop a Core Message That Will Attract Your Target Audience to You appeared first on DBA.
We created the digital business acceleration podcast because we didn’t want you to keep throwing away money trying to figure things out and not know what really works to get the results you want. We noticed that entrepreneurs will often start a digital business, or expand their current business online, by getting a website. Then […]
The post Episode 1: Ways to Accelerate Your Digital Business appeared first on DBA.