Local SEO Tactics and Digital Marketing Strategies: Recent Episodes

Local SEO Tactics: SEO Tips and Tricks For Your Website

Jesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.

How AI-powered websites are transforming user behavior, search, and conversions, and what your business needs to do now. Visitors don't want to browse your website anymore, they want answers. Fast.

In this episode, we break down the shift from traditional "brochure-style" websites to AI-powered experiences that act like a virtual concierge. Learn why outdated sites are costing you leads, how AI is reshaping search behavior, and what it takes to build a website that actually converts.

From real-world examples to practical strategy, we explore how giving users instant answers (instead of forms and friction) can dramatically increase engagement, trust, and revenue.

If you want your website to stay relevant over the next 6–18 months, this is a must-listen.

What You'll Learn

Why traditional websites are failing and how user expectations have fundamentally changed
What an AI concierge website looks like (and how it boosts conversions)
How to structure your site for AI search, better UX, and higher-quality leads

Ready to future-proof your website? Check out LeadGrab.ai to see how an AI concierge can transform your site—or start by rethinking how your website delivers answers today.

https://www.localseotactics.com/ai-concierge-why-traditional-websites-are-dead-and-what-comes-next/

Turn More Leads Into Customers Without More Traffic

Most businesses don't need more traffic, they need better conversion. In this video, we break down the 3 hidden revenue killers costing you leads, missed calls, and sales, and how AI is changing the game. From websites that convert 3–4X higher than traditional landing pages to instant follow-up on form submissions, emails, and phone calls, this is the next evolution of digital marketing. If you're not using AI to capture and convert leads faster, your competitors will.

What You'll Learn

How AI-driven websites convert 3–4X more leads than traditional pages
Why instant follow-up (calls, texts, emails) is the new competitive edge
How to capture and convert more of the leads you already have

Ready to stop losing leads? Schedule your strategy call now at Intrycks.com and see how this can work in your business.

A Better Understanding of How Your Website Performs in Local Search In this episode of Local SEO Tactics, Bob introduces something we've been quietly building behind the scenes: a new tool called Rank Map. If you've ever looked at a rank tracker and thought, you are missing out on data, you're probably correct. Most tools give you one ranking for an entire city, but local search doesn't work like that. You might rank great in one part of town and barely show up in another and most of the time, you'd never know. Rank Map shows you how your website ranks organically in different neighborhoods, suburbs, and service areas using a simple visual map. In this episode, Bob explains why that matters, how it changes the way you approach local SEO, and how businesses and agencies can use this data to make smarter decisions instead of guessing.

What You'll Learn:

Why a single local ranking number can be misleading
How organic rankings change across a city or service area
How visual rank data helps you focus your SEO efforts where they matter most

Want to see how your site really performs across your service area? Check out RankMap.net and try it for free.

https://www.localseotactics.com/introducing-rank-map-organic-rankings-across-your-entire-service-area/

How Fractional CMOs Drive Results With Messaging, Media, and Momentum In this episode of Local SEO Tactics, Bob sits down with Joshua Altman, Managing Director at Beltway Media and a seasoned fractional CMO, to unpack the real-world strategies businesses can use to streamline their marketing. Whether you're a founder juggling operations and outreach, or a startup team struggling to gain traction, Joshua shares actionable insights on messaging, media strategy, and why fractional leadership might be the game-changer your business needs. Learn how to build brand trust, navigate SEO and paid ads, and scale your visibility without blowing your budget.

What You'll Learn

Why a fractional CMO might be the smartest hire for your growing business
How to repurpose content across platforms for maximum exposure
Real-world SEO and media strategies that actually drive visibility

Tired of trying to "do it all" in your business? Learn how a fractional marketing expert like Joshua Altman can help you lead with strategy, not stress. 🎯 Watch the full episode or contact Beltway Media to start transforming your marketing today.

https://www.localseotactics.com/fractional-cmo-secrets-streamline-your-seo-marketing-with-joshua-altman/

💻 Check out Joshua

https://beltway.media/

https://www.linkedin.com/in/joshuaialtman

How a Niche Marketing Strategy Is Helping Lawn and Landscaping Businesses Scale Smarter In the competitive world of lawn care and landscaping, marketing can be the game-changer between a struggling company and a thriving one. Aiden Silvers, founder of Green Marketing and coach with the Seven Figure Agency, has built a powerhouse niche agency that's helping lawn and landscape business owners across the country achieve scalable growth. Drawing from a recent in-depth conversation on the Local SEO Tactics podcast, we're sharing key insights from Aiden that lawn care and landscaping pros can use to grow smarter, avoid burnout, and actually enjoy the process.

What You'll Learn

Why niching down in your marketing (and operations) creates unbeatable results for your business
How to prepare your landscaping company to actually handle rapid growth
The truth about using AI in local SEO and how to do it without hurting your rankings

Tune into the full episode with Aiden Silvers and Robert Brennan to hear how Green Marketing is transforming landscaping companies across the country with insights you can apply today.

https://www.localseotactics.com/scaling-landscaping-business-aiden-silvers/ 💻 Check out Aiden's Agency Here https://greenmarketingfl.com/ 🌐 Free SEO Audit Tool – Instantly check your website for SEO issues! https://www.localseotactics.com/seo-audit-tool/ 💼 Need Help With Your SEO? – Work with our team at Intrycks https://www.intrycks.com/ 🎧 More Local SEO Tactics Episodes https://www.localseotactics.com/episodes/ 📘 Free SEO Guides and Resources https://www.localseotactics.com/resources/ 📞 Book a Free SEO Consultation https://www.localseotactics.com/contact/ 💬 Submit a Question for the Podcast https://www.localseotactics.com/questions/ ✅ Subscribe to Local SEO Tactics on YouTube https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1 🆕 Watch Our Latest Videos https://www.youtube.com/@LocalSEOTactics/videos 📲 Follow Us on Social Media https://www.facebook.com/LocalSEOTactics https://www.linkedin.com/company/intrycks/ https://www.instagram.com/localseotactics

A Deep Dive Into One of the Most Powerful Local SEO Tools for Agencies and Businesses In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You'll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts, responding to reviews, and saving money through introductory offers. Whether you're managing a single location or dozens of clients, this episode gives you the roadmap to make smarter decisions, track rankings more effectively, and fully harness the power of Local Dominator.

What You'll Learn

How to set up Local Dominator and start tracking your keywords instantly
Tips for reading and interpreting scan results to guide your SEO strategy
Key differences between Local Dominator and BrightLocal (and why it matters)

Visit LocalDominator.io to learn more or scan the QR code in the episode to start. You can also grab a free instant Google Business Profile audit at LocalSEOTactics.com/free-gmb-audit today!

How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available

In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape.

What You'll Learn

How Eldar transitioned from garage door repair to dominating local search markets
Why branding is the first SEO step and how leverage fuels business scalability
Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving

Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today!

https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape.

What You’ll Learn

How Google’s AI uses GBP data to surface local businesses in AI Overviews and Search
The 5 must-do GBP optimizations to boost ranking and AI visibility
Why review volume and recency matter more than ever and how to outpace competitors

Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what’s holding you back in local search and AI rankings.

https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall

Check out Brad here:

💻 https://www.thegbpexperts.com/

💻 https://www.esquiredigital.com/

🔗 Helpful Links & Resources

🌐 Free GBP Audit Tool – Instantly check your GBP for issues! https://www.localseotactics.com/free-gmb-audit/

💼 Need Help With Your SEO? – Work with our team at Intrycks

https://www.intrycks.com/

🎧 More Local SEO Tactics Episodes

https://www.localseotactics.com/episodes/

📘 Free SEO Guides and Resources

https://www.localseotactics.com/resources/

📞 Book a Free SEO Consultation

https://www.localseotactics.com/contact/

💬 Submit a Question for the Podcast

https://www.localseotactics.com/questions/

✅ Subscribe to Local SEO Tactics on YouTube

https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1

🆕 Watch Our Latest Videos

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What happens when Google shifts from being a search engine to an answer engine? 🚀 In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy.

https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/

GBP Experts: https://www.thegbpexperts.com/

How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search.

What You’ll Learn

Why Answer Engine Optimization (AEO) is not the same as SEO
How schema markup and Reddit content influence AI-driven results
What local businesses must do now to build authority in AI search engines

Get a free copy of Kasim’s AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing.

https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities.

What You’ll Learn

Why entrepreneurs should stop trying to do everything themselves
How global hiring can provide access to top talent at affordable rates
Kasim’s proven seven-step process for hiring and delegating effectively

Download Kasim’s free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business.

https://www.localseotactics.com/kasim-aslams-1-growth-hack-for-small-businesses-hiring-global-talent/

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results.

What You’ll Learn

How to identify what’s working for top competitors in your local market using Lead Snap and GMB Everywhere
Why aligning your GBP categories with website content is crucial for rankings
Ways to create blog and service content that targets local ranking gaps and improves calls and traffic

Want to beat your local competitors on Google Maps? Start by analyzing what they’re doing and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.

https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy

AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and help AI assistants like Siri, Alexa, and ChatGPT recommend your business more confidently. Discover why local authority matters more than ever and how getting listed in the right places can supercharge your online visibility. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

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How to Use Social Media to Strengthen Your Local SEO Strategy While social media doesn’t directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact.

What You’ll Learn

How social media indirectly supports your local search rankings
Which platforms to focus on based on your business type
How to connect social accounts to your Google Business Profile for SEO benefits

Ready to align your social media with your local SEO strategy? Contact the team at Local SEO Tactics for a personalized site audit and start making every post count.

https://www.localseotactics.com/can-social-media-really-help-your-local-seo-heres-what-to-know/

AI is indexing the web, but are you in control of what it sees? In this episode, Bob breaks down the emerging role of llms.txt, a new file that lets you manage how AI language models like ChatGPT access and use your content. Learn what it is, why it matters, and how to implement it properly. Discover how this small file could play a big role in your site's visibility, content protection, and SEO strategy in an AI-powered world. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

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Technical SEO Essentials for Strong Local Rankings Is your website technically holding you back from ranking higher in local search? Most business owners focus on content and keywords, but without a solid technical foundation, your site won’t reach its full potential. In this episode of Local SEO Tactics, we take a deep dive into technical SEO and why it’s a critical part of improving your local search visibility. From crawlability and site structure to mobile optimization, page speed, and schema markup, you'll learn how to build a strong technical foundation for your website. Whether you're just getting started or looking to tighten up your on-page strategy, this episode gives you practical tips, clear priorities, and trusted tools to move the needle in your rankings.

What You’ll Learn

How to prioritize the most impactful technical SEO tasks for your site
Practical tools and steps to fix crawl issues, boost speed, and structure your pages
Why mobile-friendliness and HTTPS are non-negotiable for local rankings

Ready to optimize your website like a pro? Listen to the full episode of Local SEO Tactics for a deep dive into the key technical elements that can make or break your local search performance. Whether you're DIY-ing your SEO or managing a team, these insights will give you a roadmap to better visibility and traffic. Tune in now!

https://www.localseotactics.com/on-page-optimization-technical-seo-deep-dive/

You’ve made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content can give you an edge. Plus, Bob covers monitoring competitors, setting alerts for ranking changes, and staying one step ahead in the search game.

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

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Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation.

The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad optimization, learn how these platforms can save you time, improve customer engagement, and help you dominate local search. Whether you're a small business or a marketing agency, this episode delivers actionable insights and recommendations from hands-on experience with tools like BirdEye, MailChimp, BrightLocal, Jasper, and more.

What You’ll Learn

How AI tools can streamline local SEO, review responses, email marketing, and content creation
The pros, cons, and real-world use cases of platforms like BirdEye, Podium, Jasper, ChatFuel, BrightLocal, and more
Insider tips on using AI-driven chatbots, voice search optimization, and ad automation to boost customer conversion

Get a free SEO audit at LocalSEOTactics.com and reach out to chat about the best-fit tools for your goals.

Can Google Gemini and other AI models really discover your site on their own? In this episode of Search Smarts, Bob Brennan breaks down insights from Kasim Aslam’s recent webinar on how AI-powered search is changing the game. The big takeaway? Schema markup is no longer optional, it’s one of the primary signals helping language models understand and recommend your content. If you want to future proof your SEO and stay discoverable in the age of AI, this is the episode you don’t want to miss. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

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Google, Facebook, or YouTube: Which Ad Platform Is Right for Your Business? In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue they can actually generate. You’ll also hear how paid ads can complement your long-term SEO strategy and when it makes the most sense to invest in them. If you're trying to get leads fast without wasting your budget, this episode is a must-listen.

What You’ll Learn

The differences between Google, Facebook, and YouTube Ads
Why paid ads can be a smart short-term boost during SEO campaigns
How to budget and measure ROI for local ad campaigns

Liked this episode? Don’t forget to subscribe and share it with another local business owner who’s stuck deciding between ads and SEO. And if you’re ready to get strategic with your digital marketing, reach out and we’ll help you make it count.

https://www.localseotactics.com/are-paid-ads-worth-it-for-local-businesses/

Are visitors bouncing before they ever become leads? You might be making them work too hard. In this episode of Search Smarts, host Bob Brennan reveals how small tweaks, like skipping the contact form or offering instant estimates, can lead to big jumps in conversions. He breaks down the mindset shift from "what do we want from the user?" to "what does the user want from us?" If you’re ready to eliminate friction, boost trust, and turn more traffic into real results, this one’s a must-listen.

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

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Proven Tactics to Boost Local Visibility, Rankings, and Clicks Struggling to get found in your local market? It may be your on-page SEO. In this value-packed episode of Local SEO Tactics, we dive deep into the must-know on-page SEO strategies that can supercharge your local business presence online. From optimizing your homepage and metadata to ensuring mobile-friendliness and NAP consistency, Bob breaks down the essentials every local business needs to dominate their market. Whether you're a business owner or an SEO professional, these foundational tactics will set you up for long-term search success.

What You’ll Learn

How to optimize title tags, H1s, and meta descriptions for local intent
Why NAP consistency, schema markup, and internal linking matter more than ever
Quick wins to improve mobile site speed, image alt tags, and local relevance

Need help implementing these strategies? Get a free audit at localseotactics.com or request your GBP audit directly at localseotactics.com/free-gmb-audit.

https://www.localseotactics.com/on-page-seo-essentials-for-local-business-growth/

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that’s quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you’re launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter.

Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode!

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How Local Listings Still Drive Rankings and How to Use Them for Better Visibility You’ve probably heard that citations are outdated, but don’t fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs). From practical tips on how to audit your citations to advanced tactics using aggregators and tools like Bright Local, this episode is packed with actionable strategies to improve your presence in the map pack.

What You’ll Learn

The difference between citations and backlinks and how they affect SEO differently
How to audit your current citations and spy on your competitors for easy wins
The best tools and strategies to build high-quality, NAP-consistent listings

Need help building or cleaning up your local citations? Get a free SEO audit and see how we can help you rank higher in the map pack and beyond.

https://www.localseotactics.com/do-citations-still-matter-for-local-seo-what-you-need-to-know/

How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What’s the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You’ll Learn

How Google uses reviews to rank your business in the map pack
Review strategies that increase conversions by up to 44%
Ethical ways to ask for reviews and what to avoid to stay compliant

Want help crafting a review strategy that boosts both SEO and trust? Contact us and let’s elevate your Google presence together. https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/

Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are changing the game, and what you can do now to make sure your content stays visible, relevant, and trusted.

Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode!

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Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions.

What You’ll Learn

How to structure your GBP for better rankings in the 2-pack and 3-pack
The exact features and fields Google wants you to fill out and how to do it right
Common mistakes that hurt your GBP visibility and how to avoid them

Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today.

https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

Voice search is everywhere. People are asking Google and Siri questions all day long. In this short Search Smarts episode, Bob Brennan shares real-world tips to help your website show up when people use voice search. Learn how to use natural, conversational keywords, build helpful FAQ sections, and improve your site’s speed and mobile-friendliness. Voice search optimization doesn’t have to be complicated, and these tips will help set you up for success in 2025 and beyond.

Like what you heard? Subscribe, leave a review, and send us your questions and we might feature them in a future episode!

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Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition.

What You’ll Learn

How to pick and prioritize the right GBP categories to boost your rankings in Google’s local pack
Which SEO tools give the biggest ROI for local search performance, even if you’re on a budget
How to use keyword research and content strategies to build momentum and outrank your competitors

Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what’s working, what’s not, and how to rank higher in your area.

https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/

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Join the Beta to Track Local & National Keyword Rankings with Precision We're excited to unveil a brand-new beta tool designed to help businesses monitor their keyword rankings across specific local areas and even at the national level. Whether you're DIYing SEO or working with an agency, this tool gives you the insights you need to track your progress, identify opportunities, and analyze competitors. Tune in to this episode as we demo the tool live, show how to use it, and reveal how it can benefit your SEO strategy over time. Beta access is limited so join now at go.intrycks.com/beta!

What You’ll Learn

How to Track Local Rankings by Specific Towns and Cities
Why Competitor Benchmarking Is Essential
How the Historical Snapshot Feature Helps Measure SEO Progress

Ready to see exactly where your local rankings stand? Head over to the Local SEO Tactics YouTube channel to watch the full demo and go to go.intrycks.com/beta and apply to be one of the first 10–20 users to beta test this powerful tool.

https://www.localseotactics.com/game-changing-local-seo-rank-tracking-tool-beta-launch/

Simple Ways Small Business Owners Can Start Using AI In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours.

What You’ll Learn

How AI voice systems can book appointments, offer pricing, and reduce no-shows.
Why a clean, structured knowledge base is critical for AI accuracy.
Practical ways small businesses can refine AI tools to maximize customer experience and profitability.

Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition!

https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Mastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude.

What You’ll Learn

Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business.
How Waikay helps you monitor and manage how AI models perceive your brand online.
Practical steps you can take today to fact-check, correct, and improve your AI reputation.

Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/ https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/

RESOURCES * Free SEO Audit * Ask us a Question * Dixon Jones Website * InLinks * Waikay * Dixon on LinkedIn

Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road.

What You’ll Learn

How to choose an SEO-friendly domain name that helps your site rank in local search.
The best hosting providers for speed, security, and performance (and why it matters for SEO).
Why WordPress is the top choice for small business SEO and how to future-proof your site for growth.

Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!

https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Mastering Google Business Profile (GBP) Setup for Local Visibility In Part 2 of Getting Started with Small Business SEO, Ben walks through setting up and optimizing your Google Business Profile (GBP). Learn how to properly verify your business, select the best business category, optimize your profile for search visibility, and leverage GBP features to attract local customers. Whether you're just starting or need a refresher, this episode is packed with actionable insights to help your business rank higher in local search results. What You’ll Learn

How to set up and verify your Google Business Profile to appear on Google.
Learn key optimizations like choosing categories, adding service areas, and business details.
Strategies to boost engagement with Q&A, customer reviews, photos, and regular updates.

Ready to take your local SEO to the next level? Start by optimizing your Google Business Profile today! Need expert help? Contact Intrycks for professional GBP setup and optimization. https://www.localseotactics.com/getting-started-with-small-business-seo-part-2-227/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Essential SEO Steps to Make Your Small Business Visible Online

Welcome to The Local SEO Tactics series, "Getting Started with Small Business SEO." In this first episode, we're covering the foundational strategies every small business owner needs to know to build an effective online presence. From understanding how search engines work to setting up your website and Google Business Profile for success, this episode lays the groundwork for a strong SEO strategy. Whether you're new to SEO or need a refresher, we've got you covered.

What You’ll Learn

The basics of getting started with SEO and why it’s crucial for small businesses
How to optimize your Google Business Profile for local search and common mistakes
Key website elements to set up for SEO longterm success

Don’t miss out on this series! Hit play and start building your SEO foundation today. Be sure to subscribe so you never miss an episode in this step-by-step guide to growing your small business online.

https://www.localseotactics.com/getting-started-with-small-business-seo-part-1-226/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative “Perfect Prompting Framework,” discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools.

What You’ll Learn

How to turn AI into your team’s most reliable “employee.”
The 4-step Perfect Prompting Framework for AI-powered efficiency.
Surprising ways businesses like yours are using AI to thrive without breaking the bank.

Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics.com

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

https://www.localseotactics.com/ai-strategies-for-small-businesses-with-jonathan-mast/

Connect with Johnathan Mast:

https://www.instagram.com/jonathanmast/?hl=en

https://www.facebook.com/jonathanjmast/

https://www.youtube.com/@jonathanmast_withai

https://www.linkedin.com/in/jonathanjmast/

Bob Brennan Introduces a New AI-Powered Focus for the Podcast

This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights.

Don’t miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI!

https://www.localseotactics.com/

Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Teresa Marioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values.

What You’ll Learn

Discover why reviews are crucial for geography-based businesses like Giant Enterprise.
How implementing incentives like contests can motivate employees to actively seek customer reviews.
Understand why integrating reviews into company culture is essential for sustained success.

Follow along to learn how integrating a robust review strategy can pave the way for sustained business success! Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year.

Key Takeaways * Be intentional with your SEO and incorporate it into your planning process. * Start with a clear understanding of the keywords and phrases you want to rank for. * Create a content calendar to continually create, optimize, and update content on your website.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP.

Key Takeaways: * Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. * If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. * If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address.

https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now!

What You’ll Learn * Why you should personalize your AI-generated content for better engagement in 2024 * How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. * What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/

Resources:

Free SEO Audit
Ask us a Question
76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You
98 Answering Your Website Schema Questions
136 Answering Your Questions About Schema
168 - Terry Samuels Answers Your Local Business Schema Questions
Linkwhisper
Zimmwriter
Search Atlas
seospringtraining.com
salterrasite.com
SpyFu

Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business.

What You’ll Learn * How adjusting business hours can affect visibility and searchability on Google. * Why accurate business hours are crucial for Google's algorithm in ranking businesses. * What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/

Watch on YouTube: https://youtu.be/BTPgAed0mRs

Show Notes:

Free SEO Audit
Ask us a Question
SEJ - Google Confirms ‘Openness’ As Local Search Ranking Factor
Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024
Do I Need SEO On Both My Website and My GMB? – 110

Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business? In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape.

What You’ll Learn * How to uncover optimal keywords for your website, even in niche markets with low volume * Why choosing certain keywords that align with your business offerings can increase conversion rates * Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers

Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Related Epsiodes:

Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website
Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools
Episode 68: How to Do Keyword Research for SEO Content Writing
Episode 121: Should I Focus on High Volume Keywords for My SEO
Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts.

What You’ll Learn * Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable * How businesses can optimize their GBP by providing accurate and detailed answers to common questions * What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/

FREE SEO AUDIT

Ask us a question

Watch on Youtube

Episode 33

Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO.

What You’ll Learn * Understand the truth behind Googling your own business and its potential impact on SEO rankings. * Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations. * Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-website-rankings/

Free SEO Audit
Ask us a Question
Google support document
BrightLocal SERP checker

Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence.

What You’ll Learn * What the risks and benefits are of having multiple business locations in close proximity. * The do's and don'ts for managing proximity effectively. * How location proximity influences search results and SEO success.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online!

Featured Episodes: * Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 * Tips For Ranking Your Google Business Profile with Victor Perez – 207 * Get Efficient With Your Content To Maximize Your SEO Benefits – 182 * Is Having Clusters Of Reviews A Red Flag For Google? – 187 * Website Content Pruning For Improved SEO – 205

A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/

SEO Boost: https://www.localseotactics.com/boost/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

How a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding.

What You’ll Learn * Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively * What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience * How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/branding-beyond-the-logo-create-a-brand-that-converts/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Boosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering.

What You’ll Learn * Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses * What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility * How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business!

What You’ll Learn * Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy * How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website * When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/ Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

Whiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success!

What You'll Learn * What impacts GBP rankings and how utilizing directories can significantly enhance online visibility * Why it matters that Google indexes citation links is due to their pivotal role in backlinks * How the significance of clear website intent aligns with your GBP is important for growth

Episode Transcript and Resources: https://www.localseotactics.com/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun.

What You’ll Learn * Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results * How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence * What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Tips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this issue and get back on the digital map.

What You’ll Learn * Why a Google Business Profile (GBP) may get suspended, and the impact it may have on online visabilty * What Google's guidelines entail for GBPs, including avoiding prohibited content, reflecting the business accurately, and complying with policies * How to address a suspended GBP by submitting a reinstatement form, making necessary changes, and verification to prove legitimacy

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/what-should-you-do-if-you-have-a-suspended-google-business-profile/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Enhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate.

What You’ll Learn * Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO * What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions * How to embed Google Maps directions on a WordPress website for a seamless user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/link-to-google-driving-directions-from-your-website-for-an-seo-boost/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Rethinking Your Strategy For Google Business Profile (GBP) SEO Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securing top GBP rankings and staying ahead in local SEO. If you're a local business owner or SEO enthusiast, you won't want to miss this exclusive episode!

What You’ll Learn * What is Google indexation and its role in determining the quality and relevance of online content. * How SEO content changed over the years as a response to Google's stricter rules and the focus on content quality. * When to prioritize high-quality content and why relying on low-quality practices can be counterproductive.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

On The Map: https://www.onthemap.com/

https://www.onthemap.com/seo-for-attorneys/local-seo/

Dental Practice Transformation With The Help Of SEO In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Australian Dentist and business owner who shares his inspiring journey from being a dentist in an existing practice to becoming the owner. Discover how Charlie's strategic investment in SEO played a pivotal role in the business's transformation into a thriving success story.

What You’ll Learn * Why Charlie went from a dentist to owning a dental practice and how this shift impacted his business * How he harnessed SEO strategies to boost his dental practice's online visibility and customer base * What strategies and insights from his experiences can help other entrepreneurs and SEO enthusiasts

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/business-owner-interview-charlie-sung-talks-about-taking-over-a-dental-practice-and-investing-in-seo-to-grow-his-business/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Refining Your Existing Website for Maximum SEO Performance In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with actionable knowledge to declutter your site and boost its search visibility.

What You’ll Learn * How to utilize Google's Page Indexing Report to pinpoint redundant, low-performing, or outdated content on your website * Where to look on your website for areas for improvement and techniques on content pruning * Why you should trim your content regularly for improved user experience and search rankings

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Submit your website: https://www.localseotactics.com/submit-your-website/

Episode Transcript and Resources: https://www.localseotactics.com/website-content-pruning-for-improved-seo/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

PageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off!

Insights from Examining Listener's Website for SEO Enhancement In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas of improvement for their own websites.

What You’ll Learn * How to optimize on-page elements to enhance search engine visibility * What common SEO pitfalls might be holding back your website's performance * Why content structure, keyword usage, and meta details are significant in SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources:

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 70: https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/

Episode 69: https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-pageoptimizer-pro/

Page Optimizer Pro: https://www.pageoptimizer.pro/

How to Shift Your Mind for Successful Personal and Business Development In this episode of Local SEO Tactics, hosts Jesse and Sue sit down with Nicole Cherie Hesse, the CEO of Unicorn Client Attraction and host of the podcast Real Unicorns Don’t Wear Pants. Nicole shares her inspiring journey from humble beginnings to building a thriving business that achieved 7-figure revenue in just 13 months. The interview focuses on the essential aspects of developing a powerful money mindset for business owners, providing valuable insights and practical tips to help entrepreneurs take their ventures to new heights.

What You’ll Learn * How Nicole grew her business, starting from scratch to 7-figure success in just 13 months * Why cultivating a powerful money mindset played a critical role in driving her business forward * What tactics and strategies you can implement to accelerate the growth of your business

Tune in to this episode to gain valuable insights from Nicole Cherie Hesse, a successful entrepreneur who has mastered the art of building a thriving business while nurturing a powerful money mindset. Whether you’re just starting your business or looking to take it to the next level, this conversation offers indispensable wisdom to fuel your growth journey.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/money-mindset-to-grow-your-business-and-yourself-nicole-cherie-hesse-interview/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Nicole's Podcast: https://podcasts.apple.com/us/podcast/real-unicorns-dont-wear-pants/id1538640503

Nicole's Websites:

https://nonstopnotifications.com/

https://nicolecherie.com/thewonderteam/

How to Master Google Business Profile Posting for SEO Success Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact.

What You’ll Learn * Why posting weekly on your Google Business Profile (GBP) can enhance your online visibility * How you can craft a post for your business from creating a new post to repurposing content * Where you can find opportunities for linking and adding keywords

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Check out similar episodes:

Episode 19 https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/
Episode 40 https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/
Episode 42 https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/
Episode 86 https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

Why User Generated Signals Are Essential for SEO Success In this guest interview episode of Local SEO Tactics, Jesse and Michael Rayburn, discuss user generated signals and their impact on SEO. Discover the power of reviews, testimonials, and social proof to boost your website's search engine rankings and online visibility. Gain actionable insights and practical strategies to leverage user generated signals for optimal SEO performance.

What You’ll Learn * How user generated signals impact your website's SEO rankings and online visibility * What actionable strategies to leverage user generated signals for optimal SEO performance * Why you should consider user generated signals in your SEO strategy

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/

SEO DC: https://seodc.net/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

A Special Episode with Local SEO Tactics Host Jesse Dolan In this special 200th episode of Local SEO Tactics, Sue and Bob sit down with our host, Jesse Dolan, for a Q&A as he opens up about his path in the world of SEO and digital marketing. You'll witness firsthand the challenges faced, the lessons learned, and the pivotal moments that shaped his success. Discover the triumphs, setbacks, and moments of growth that have propelled Jesse's journey. From his humble beginnings to becoming a trusted industry leader, this episode is a testament to the power of perseverance, passion, and unwavering dedication. Join us on this captivating journey, and let the story serve as inspiration to fuel your own pursuit of excellence in SEO and digital marketing.

What You’ll Learn * When Jesse decided to specialize in local SEO and focus his expertise on helping businesses succeed * What trends and future predictions Jesse has for digital marketing and how to stay ahead of the curve * How Intrycks has evolved over time from its early days to its current standing as a prominent player in the local SEO industry

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources:

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Exploring Potential Pitfalls of Trendy Website Designs When It Comes to User Experience and SEO In this episode, Jesse is joined by Web Designer Taylor Horn to take a closer look at some of the 2023 web design trends and their potential impact on user experience (UX) and SEO. Together, they explore the intersection of aesthetics and functionality, uncovering the roadblocks that may arise when embracing these cutting-edge design trends. From excessive animations to complex layouts, they discuss how these trends can inadvertently hinder UX and lead to SEO errors. Listeners will gain valuable knowledge and practical tips on how to navigate the evolving landscape of web design and optimize their websites for both users and search engines.

What You’ll Learn * How certain 2023 web design trends may negatively impact user experience and SEO rankings. * Why finding a balance between aesthetics and functionality is crucial for positive user experience and website performance. * What practical steps can be taken to ensure a seamless user experience while maintaining strong SEO performance.

 Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-2023-web-design-trends-may-adversely-affect-your-ux-and-seo/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Choosing the Right Firm for Your Business and Maximize Your SEO Jesse is joined by Bob and Sue in this episode of Local SEO Tactics, where they answer listener question on selecting an SEO firm and determining the priority for implementing SEO. Drawing on their extensive expertise, they provide invaluable insights and practical advice to guide listeners in making informed decisions that will maximize their marking efforts and online success. Whether you are a business owner looking to enhance your online presence or an SEO professional seeking expert guidance, this episode is a must-listen. Tune in now and take the first step towards unlocking your website's true potential in the digital landscape.

What You’ll Learn * What factors you should consider when choosing an SEO firm for your business * How you can effectively prioritize SEO updates to maximize your website's search visibility * When to conduct a comprehensive SEO audit to identify areas that require attention and improvement

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https:/www.localseotactics.com/how-do-you-choose-an-seo-firm-and-what-should-be-the-priority-for-seo-updates/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 180 https://www.localseotactics.com/choosing-professional-website-design-compared-to-freelance-web-design-for-your-project/

Episode 157 https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

A Look Into Factors That Can Impact Your SEO Timeline In this episode of the Local SEO Tactics podcast, Jesse is joined by Bob and Sue as they address the commonly asked question: How Long Will SEO Take To Rank My Website Higher? They provide insights into the various factors that impact the timeline for achieving improved search engine rankings, offering practical strategies and real-world examples for business owners and digital marketers seeking to accelerate their website's ranking growth. Tune in to learn more about the timeline for achieving a high online rank and ways you can accelerate your website's growth.

What You’ll Learn * How various factors impact SEO results, including location and competitors. * Why having a professional SEO strategy is essential for your website's ranking. * How timelines can vary due to the ongoing nature of SEO and the ways agencies can adapt to optimize results.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https:/www.localseotactics.com/how-long-will-seo-take-to-rank-my-website-higher/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Insights from the Experts on Spotting and Avoiding Deceptive Marketing Tactics In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they dive into the world of SEO gimmicks and scams. Together, they unveil valuable insights on how to discern deceptive tactics used in proposals, emails, and other marketing approaches. Gain expert advice on how to ensure the legitimacy of your marketing agency and safeguard your business from falling prey to questionable SEO practices.

What You’ll Learn * What to look for to identify SEO scams and deceptive tactics in proposals, emails, and marketing communications. * Why it's crucial to distinguish between legitimate SEO practices and questionable approaches. * How to safeguard your business and make informed decisions when choosing SEO services.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-spot-seo-gimmicks-and-scams-interview-with-seo-expert-pete-kleinjan/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Setting Up Your Google Business Messaging with TJ Elder 💬 In this episode of Local SEO Tactics, Jesse is joined by special guest TJ Elder as they delve into the SEO strategy of enabling Google Business Messaging. Together, they explore the ways in which this Google Business Profile (GBP) feature can instantly boost lead generation for your business. Join Jesse and TJ Elder as they share invaluable insights and practical tips, guiding you through the process of unlocking the full potential of Google Business Messaging for your business. Tune in to this power-packed episode for actionable advice that will revolutionize your lead generation efforts.

What You’ll Learn * How to navigate your Google Business Profile (GBP) and turn on Google Business Messaging. * Which settings you should enable to leverage Google Business Messaging effectively. * What practical tips and strategies to implement Google Business Messaging for your local SEO success

Ready to Level Up Your Digital Marketing Skills? Subscribe to our show! 🔔

Subscribe to our podcast today and join a thriving community of digital marketers, entrepreneurs, and industry experts. Get access to valuable content that covers SEO, digital, and much more. Stay ahead of the curve and take your business to new heights!

Resources and transcript: https://www.localseotactics.com/how-to-turn-on-google-business-messaging-and-get-more-leads-instantly/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Why Use GBP Messaging Google Business Messages Do I Need SEO On Both My Website and My GMB? – 110 The Importance Of Optimizing Your Google My Business Description Field – 052

Breaking Down an SEO Audit and Strategies for Enhanced Website Optimization Join Jesse in this episode as he delves into an SEO audit report in realtime, breaking down key data points such as backlinks, keywords, competitor strategies used and more. Get ready for a step-by-step walkthrough as Jesse provides practical guidance page-by-page, revealing what to look for and actionable steps to improve your website's SEO. Whether you're a business owner or experienced SEO, this episode is filled with valuable tips to enhance your online presence and boost organic traffic to your site.

What You'll Learn * Why utilizing our Local SEO Audit Tool can give you insight into your website's SEO * How to analyze crucial data points like backlinks, keywords, and more in an SEO audit report * What areas to focus on and recommended tasks to work on for enhancing your SEO

Thanks for listening! Ask us a question for a chance to be featured on the show!

Resources and transcript: https://www.localseotactics.com/using-our-local-seo-audit-tool-to-improve-your-seo/

Leveraging Transcriptions for Effortless Website Content Creation In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly web content. Discover how transcriptions of these recordings can unlock valuable SEO potential, providing effortless website content creation and boosting your online visibility. Join us as we delve into practical tips and tactics for leveraging transcriptions to enhance your website's performance and drive organic traffic.

What You'll Learn * How to use audio and video recordings in your SEO strategy for creating website content. * Why using transcriptions is an effective method adding content to your website blog, newsletter, article. * Different ways to optimize your recorded transcription to improve search engine visibility and attract organic traffic.

Thank you for watching! Be sure to subscribe to get real, actionable SEO advice from the pros. Video transcript and links: https://www.localseotactics.com/easily-create-website-content-with-transcriptions-from-your-audio-and-video-recordings/

Ask a question: https://www.localseotactics.com/questions/
Submit your website: https://www.localseotactics.com/kyle/
FREE SEO Audit: https://www.localseotactics.com/free-seo-audit/

Transforming an Attorney's Business with a Successful SEO Strategy In this episode of Local SEO Tactics, listener turned client, attorney Villy Stolper, shares his inspiring journey as a business owner who turned his marketing into a successful SEO strategy. Villy talks about his experiences trying various marketing tactics, including DIY methods, and how they failed to produce desired results. He also shares how he became a listener of the podcast and implemented the SEO tactics discussed on the show, which ultimately helped him achieve a steady flow of qualified leads and more time with his family. This episode is a must-listen for anyone looking to learn from a successful SEO case study and apply these tactics to their own business.

What You'll Learn * What the different marketing tactics attorney Villy tried before implementing SEO * When to reach out for assistance with SEO versus doing it yourself, and the pros and cons of each * Why it is important for businesses looking to improve their marketing strategy to consider SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Ask a question: https://www.localseotactics.com/questions/ Submit your website: https://www.localseotactics.com/kyle/ Episode transcript: https://www.localseotactics.com/business-owner-interview-villy-stolper-talks-how-seo-transformed-his-business/ Don’t miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

The Role of Industry Knowledge in Local SEO Success Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosing an SEO provider, whether they have niche experience or not.

What You'll Learn * How a broad understanding of SEO best practices can be more important than industry-specific knowledge. * Why too much familiarity with a particular industry can sometimes lead to assumptions and biases in local SEO strategies. * When it's beneficial to work with an SEO provider who has niche experience in your industry, and when it's not a crucial factor for success.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Ask a question: https://www.localseotactics.com/questions/

Submit your website: https://www.localseotactics.com/kyle/

Episode transcript: www.localseotactics.com/does-my-seo-need-to-have-niche-experience-in-my-industry-to-be-successful/

Exploring AI's Role in Your Website's SEO In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly prevalent in the digital marketing industry, they discuss the benefits and challenges of using these tools for optimizing website content, including the potential for automation and improving user experience. This informative episode offers valuable insights for businesses looking to incorporate AI into their SEO strategies.

What You'll Learn * Why incorporating AI tools like ChatGPT and Jasper.ai can benefit your website's SEO strategy * What are the potential uses and limitations of using these tools for optimizing website content * How to implement AI tools ethically and effectively in your SEO strategy for improved search engine rankings and user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Ask a question: https://www.localseotactics.com/questions/

Submit your website: https://www.localseotactics.com/kyle/

Episode transcript: https://www.localseotactics.com/is-it-okay-to-use-chatgpt-and-ai-for-seo-on-your-website/

Don’t miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

Maximizing Your Homepage's Potential with Key SEO Strategies to Implement First In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's homepage with effective SEO strategies. By highlighting the importance of your website's homepage in attracting organic traffic and retaining visitors, Jesse explains the key SEO tactics that businesses should implement first. From conducting a thorough keyword research to creating compelling H-tags and CTAs, this episode provides a comprehensive guide for businesses looking to enhance their online presence and improve their search engine rankings.

What You'll Learn * Who should focus on optimizing their website's homepage for SEO and why it's crucial for businesses looking to attract organic traffic * What are the key SEO strategies to implement on your homepage, including conducting a thorough audit and creating compelling content * How to leverage these SEO tactics to improve your website's search engine rankings and enhance your online presence.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Resources and transcript: https://www.localseotactics.com/apply-seo-to-your-homepage-first/

Building the Groundwork: The SEO Beginners Guide to Boost Your Local Presence In this episode, Jesse goes solo and covers the basics of getting started with your SEO campaign. He talks about the importance of Google Search Console, conducting technical SEO audits, performing competitor analysis, and doing keyword research. This informative episode provides a great foundation for anyone looking to improve their local SEO presence.

What You'll Learn

How to leverage Google Search Console to gain insights into your website's performance
What a technical SEO audit is and why it's crucial for your website's optimization
Why competitor analysis and keyword research are vital components of a successful local SEO strategy

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

Transcript and resources: https://www.localseotactics.com/start-your-local-seo-campaign-with-this-foundation/

Exploring the Impact of Google Reviews for Local SEO Ranking Factors In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local SEO ranking factors. Specifically, we examine whether having clusters of reviews on Google My Business is a red flag for Google, and how it may affect a business's visibility in local search results. Our expert guests share their insights and experiences, providing actionable tips and strategies for businesses to optimize their review profiles and improve their local SEO performance. Join us as we explore the critical role of Google reviews in local SEO, and how businesses can leverage this powerful tool to boost their online presence and attract more customers.

What You'll Learn * How businesses can leverage Google reviews to improve their local SEO performance * What are the red flags for Google when it comes to clusters of reviews on Google My Business * Why having clusters of reviews on Google My Business can affect SEO rankings

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

Episode transcript: https://www.localseotactics.com/is-having-clusters-of-reviews-a-red-flag-for-google/

Free SEO Audit: https://www.localseotactics.com/free-seo-audit/

Scaling Your Business: How Business Owners Transformed Their DIY Marketing to SEO Success In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki Hein, owners of a successful business, to discuss their journey from DIY marketing to SEO success. The Heins share their experiences working with different SEO providers before finding the right fit with Intrycks, a digital marketing agency. They discuss the impact of SEO on their business growth, and how working with a team of experts has allowed them to scale their business. This episode offers insights and practical tips for small business owners looking to maximize their online presence and improve their SEO. Tune in to hear firsthand how the Heins achieved success in their business through effective SEO tactics.

What You'll Learn * Why working with a team of SEO experts can help you scale your business more effectively than DIY marketing. * How the business owners Bryon and Nicki Hein found success in their SEO strategy after working with different SEO providers in the past. * What practical tips and insights small business owners can learn from the Heins' experience to improve their own SEO tactics and maximize their online presence.

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

The Role of Website Hosting in Your Website Ranking In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) performance. From website speed and uptime to security and server location, the choice of web host can make or break your SEO strategy. We delve into the key factors to consider when selecting a web host for your website, as well as tips and best practices for optimizing your website's performance to improve search engine rankings and attract more organic traffic. Whether you're a business owner or a digital marketer, this episode will provide valuable insights into the crucial role of web hosting in maximizing your SEO potential.

What You'll Learn * Why your web host plays a critical role in your website's SEO performance * What factors to consider when choosing a web host to ensure optimal SEO results * How to optimize your website's hosting for improved search engine rankings and increased organic traffic

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

Resources and Episode Transcript: https://www.localseotactics.com/what-impact-does-my-web-host-have-on-seo/

Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings

In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge and driving traffic to a website, sharing insights and expert advice on staying up-to-date with best practices in the ever-evolving world of SEO.

What you'll learn:

Why ongoing SEO efforts are crucial even after achieving top rankings on Google
How search algorithms are constantly changing, and staying up-to-date with SEO best practices is essential for maintaining a competitive edge
When to make adjustments to your SEO strategy to adapt to changes in the digital landscape and remain visible to potential customers

Questions about SEO? Ask us at www.localseotactics.com/questions for a chance to have it answered on the show!

Transcript and resources: https://www.localseotactics.com/is-ongoing-seo-really-that-important-for-my-website/

How a Business Owner Can Revitalize Their Brand and Marketing In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving user experience to boosting online visibility, we explore the various ways in which a website overhaul can positively impact a business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information that will help guide you in your own journey towards a more effective online presence.

What you'll learn: * The impact of a website overhaul on reviving a brand and improving its online presence * Insights and lessons learned from a business owner's personal experience with a website overhaul * How to evaluate your current website and identify areas for improvement to maximize the benefits of a redesign.

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

Transcript and resources:

https://www.localseotactics.com/overhauling-your-website-to-revive-your-brand-business-owner-interview-with-john-matiolli/

How to Streamline Your Content Creation Process and Maximize Your SEO Benefits Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his top tips for optimizing your content for SEO success. Get ready to take your SEO game up a notch and learn about proven strategies that will help boost your website's rankings!

What You'll Learn * How to create an effective strategy for creating SEO-friendly content * When to repurpose content on different platforms for maximum reach * What you can do to make your content engaging and informative

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

https://www.localseotactics.com/get-efficient-with-your-content-to-maximize-your-seo-benefits/

How Website Design and SEO Intersect to Improve Your Business In this episode, Elisabeth shares her knowledge on how website design and SEO are interconnected and how they impact each other. She explains the importance of having a website design that is both visually appealing and optimized for search engines. Elisabeth provides actionable tips and strategies for businesses and individuals looking to improve their online presence and search engine rankings. This episode is perfect for business owners, marketers, and website developers who want to learn more about how to effectively combine website design and SEO for maximum impact.

What You'll Learn * How website design and SEO are interconnected and how they impact each other * What strategies can improve your website's design to increase search engine visibility * Why combining website design and SEO can maximize impact on your online presence and business growth

Tune into the Local SEO Tactics Podcast to learn more about web design and SEO! Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

How to Determine Who Should Design Your Website In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web design solutions and tips on how to choose the right designer for your business.

What You'll Learn * Why choosing a website designer is one of the most important decisions for your business * When to hire a professional website designer vs a freelancer * How to select the right website designer for your project

Tune into the Local SEO Tactics Podcast to learn more about web design and SEO! Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

How to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online.

What you'll learn:

Why page speed performance is important for SEO
What Google Lighthouse is and how to use it to measure your website's page speed
How you can optimize your website's pages for faster load times

Tune into the Local SEO Tactics Podcast to learn more about using SEO tools to improve your page speed performance and rank higher in the search engine results pages. Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

https://www.localseotactics.com/using-google-lighthouse-to-improve-your-page-speed-performance/

Ending 2022 with our Top 5 Episodes! Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you’re a veteran listener or are diving in for the first time, this episode will give you a wealth of knowledge and serve as an introduction to Local SEO Tactics' unique content.

Episodes Include:

On Page Optimization Tips for SEO Success - 156
Easy Website Updates To Improve Local SEO For Google Maps – 152
What Is Schema, And Why Is It So Important? – 144
Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? – 161
The Benefits of Local SEO – 147

Huge thank you to all our listeners for making this our best year yet! We can't wait to bring you more helpful SEO tips, guest interviews, and more exciting things for 2023! Subscribe to the Local SEO Tactics podcast and give us a review. Thanks for stopping by!

How to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strategies.

What you'll learn: * How digital marketing can help you grow your business * What to look for when hiring a digital marketing agency * When to hire someone vs when to do it yourself

Don't miss this episode as Mike provides valuable insights into digital marketing and how you can ensure the best outcomes with an experienced team. Want more helpful SEO tips and tricks? Subscribe to the Local SEO Tactics podcast and give us a review! Thanks for stopping by!

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each.

What You'll Learn * Why you should adjust your marketing for different audiences * What is different and what is the same in B2B vs B2C SEO * How to optimize for B2B and B2C target audiences

If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show!

How to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action.

What You'll Learn * Why crafting above-the-fold content is so important * What tools and techniques you can use to create effective website content * How to test your above-the-fold content to maximize its effectiveness

Thanks for checking us out, and enjoy the show! If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show.

For transcript, video, and show notes, go to https://www.localseotactics.com/killer-keith-conversion-crafting-above-the-fold-with-keith-evans/

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages.

What you'll learn * Why knowing your audience and keyword research are important for SEO copywriting * How to use SEO tools to help your content outrank your competitors * When you should focus on creating valuable content instead of keyword stuffing

If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show!

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages.

What you'll learn * Why knowing your audience and keyword research are important for SEO copywriting * How to use SEO tools to help your content outrank your competitors * When you should focus on creating valuable content instead of keyword stuffing

If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show!

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for your business.

What You'll Learn * How your website's URL is factored into Google Search * When to include other things in your domain other than your business name * What you can do if your business name domain is an unavailable

Got questions about SEO or digital marketing? Reach out to us today and let us know! We will answer it on the show and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

Why Your Website May Be Hurting Your SEO Efforts If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.

What You'll Learn * Why your website is critical to your SEO success * How an outdated or poorly designed website can hurt your SEO * What you can do to make sure your website is helping, not hurting, your SEO efforts

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!

www.localseotactics.com/you-should-have-a-functional-and-updated-website-to-leverage-seo/

How Business Owners Can Work in Collaboration with an SEO Agency to See Results Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their business.

What You’ll Learn * Why working with Intrycks has been a key factor in his businesses online success * What red flags to look for when working with a marketing agency * When to hire an agency for your business instead of doing SEO in-house

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/successful-seo-from-a-business-owners-perspective-steve-bowker-interview/

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords.

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

What you'll learn * Why Htags are an important part of your SEO strategy

When to use H1, H2, H3 or H4 tags in your website architecture
How to put keywords in your headings so you can rank higher for them

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits.

  What you'll learn * When adding website content can negatively affect your SEO

Why having an SEO strategy for new website content is valuable
What types of new content you should be updating on your website

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility.

What You'll Learn * Why keyword density in your schema matters * How to use schema markup to improve your website rank * When to use schema in your Google Business Profile (GBP)

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo

b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there.

What You'll Learn * Where to find the Google knowledge panel * Why SEO can impact the knowledge panel * How you can increase your chances of getting your business into the knowledge panel

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo

b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there.

What You'll Learn * Where to find the Google knowledge panel * Why SEO can impact the knowledge panel * How you can increase your chances of getting your business into the knowledge panel

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website.

What You'll Learn * What the difference between a custom and non-custom website is * How SEO and cost should impact your decision when choosing a platform * Why you may need a custom website instead of a WordPress website

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

https://www.localseotactics.com/should-you-go-with-a-custom-website-or-wordpress-website/

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website.

What You'll Learn * What the difference between a custom and non-custom website is * How SEO and cost should impact your decision when choosing a platform * Why you may need a custom website instead of a WordPress website

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

https://www.localseotactics.com/should-you-go-with-a-custom-website-or-wordpress-website/

What Red Flags to Look for on Your Business Website When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes.

What You'll Learn * Why your website may be in need of SEO improvement * How to look for SEO warning signs in your website's content * When to hire an SEO professional for assistance

Got a question for the team? Let us know on our questions page! We're here to help.

  Thanks for stopping by!  https://www.localseotactics.com/sure-signs-your-website-needs-seo-improvement-from-professionals/  Don’t miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

How Businesses Owners Can Help Achieve Their SEO Goals Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations.

What you'll learn * Why it is important to map out your vision and goals * What you should expect from your SEO company * When to delegate your team to assit with SEO tasks

Got a question for the team? Let us know on our questions page! We're here to help.

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/

How Engaging on Social Media Can Benefit Your Businesses Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers.

What you’ll learn * Why social media can be an important tool for digital marketing and how to measure your ROI * How to engage with your LinkedIn network to generate more connections and sales * What the AIDA framework is and how to use it for your LinkedIn posts

Got a question for the team? Let us know on our questions page! We’re here to help.

Thanks for stopping by!

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/developing-a-successful-strategy-for-posting-on-linkedin-with-michael-ivy

How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you.

What you’ll learn * What you can you do about Google reviews that aren't showing up * How liking Google reviews may have an effect on Your Google Business Profile (GBP) * Why getting reviews is important for SEO even if it's not on Google

Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up

Thanks for stopping by!

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are.

What you'll learn in this episode:

What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted
How other businesses in a co-working space can affect your SEO
Why Google may hide or flag a virtual office listing and the alternatives

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

How your slow season can be an opportunity for SEO Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO and whether or not it makes sense to shut down your SEO efforts when business is slow. SEO can be a great way to bring in consistent traffic and leads, even during your business's off-season. Your slow season can be a great time to focus on long-term SEO strategies that will pay off when business picks up again.

Got a question for the team? Let us know on our questions page! We're here to help.

What you'll learn * Why your SEO should be consistent year-round * When to adjust your SEO strategy during your business’s off-season * What kind of long-term SEO strategies you can focus on when business is slow

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/seasonal-seo-starting-and-stopping-your-seo-seasonally

Our First Client Interview Jesse, Sue, and Bob sit down with Margaret Barrett of Safe Harbor Estate Law, a long-time Intrycks client, to discuss the value of SEO to her business and how the tips and tricks she has learned with our company has given her a leg up on the competition.

Is your business struggling to outrank your competitors? We can help! Get in touch with us today.

What you’ll learn * How SEO can make a difference for your business. * Why it’s important to approach your online presence strategically. * When to reach out to an SEO firm to improve your online strategy.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/margaret-barrett-interview-seo-impact-and-getting-more-reviews-for-her-business/

Why Reviews Are a Key Part of Your Online Strategy

Bob, Jesse and Sue discuss the value of Google reviews, and whether or not there is a maximum amount of reviews to get a month without negatively affecting your ranking. Reading reviews is an important part of the consumer experience today, and Google reviews for businesses are no exception! Keeping your reviews coming is a great way to show potential clients that you are consistent and active.

Got a question for the team? Let us know at localseotactics.com/question and let us know! We're here to help.

Thanks for watching!

What you’ll learn

Whether large volumes of reviews can cause Google to negatively view your business.
Why reviews are important for your business and SEO.
What astroturfing is versus organic SEO efforts.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-limit-to-how-many-google-reviews-to-get-each-month/

Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, Bob, Jesse, and Sue discuss what questions to ask and what red flags to look out for when looking for a partner in developing your web presence. With these questions in mind, you'll be empowered to find the right fit for your needs and avoid getting less than you deserve!

Got a question for the team? Hit us up at localseotactics.com/questions and let us know! We're here to help.

Thanks for stopping by!

What you’ll learn

What to look for in an SEO or web design firm.
Why certain questions are important for revealing potential red flags.
What to ask to understand exactly what you're getting for your money.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

How to Focus the Keywords on Your Webpage to User Intent

If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors.

Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated!

Thanks for checking us out.

What you’ll learn

How to identify the intent of your page.
Why it's important to have page-by-page focus.
What parts of your webpage require special attention.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/

How Often Should You Change Your Targeted Keywords?

Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year!

Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for checking us out.

What you’ll learn

Why it may be best to target even seasonal keywords year round.
What to consider for ranking your GBP.
How important reviews are to your GBP.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/

Keeping Consistency for SEO and Customer Service Purposes

Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not others? Jesse, Bob, and Sue discuss the importance of maintaining consistency across your online presence both for SEO purposes and to keep your potential clients happy!

Got a question for the team? Let us know! Head over to localseotactics.com/questions and get in touch. We're here to help!

Thanks for checking us out.

What you’ll learn

Why consistency is key.
How Google takes into account your information across various sources.
Why it's important to keep up with changes for your own tracking purposes.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/keeping-your-website-gbp-and-customer-service-team-on-the-same-page/

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors.

Got a question for the team? Visit us online at localseotactics.com/questions!

Thanks for checking us out.

What you’ll learn

Why ranking in both the maps and search is extremely beneficial.
What to do to improve your position.
Why reviews are important to your business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/

Quick Tips for Quick SEO Results

Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a solo rundown of a few tips and tricks for your online presence to improve your SEO and to help you get found online. Get value out of our show? Leave us a review! We'd love to hear your feedback, and each review helps us out a ton. Thanks for checking us out! What you’ll learn * Why it's important to link to an inner page of your website from your GBP for SEO. * What often-overlooked things you can do to improve your visibility. * Where to put your primary keywords.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/easy-website-updates-to-improve-local-seo-for-google-maps/

How SEO Tactics Are Divided

White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And how do Google see these tactics compared to SEO companies? In this episode, Jesse and Sue discuss the differences between SEO methods and inform listeners of the kind of tactics used to better your SEO. Are there rules and guidelines in place to direct your SEO efforts? Find out in this episode!

Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind.

Thanks for checking us out and enjoy the show!

What you’ll learn

What defines different SEO tactics.
Google's guidelines aren't necessarily helpful for SEO.
Why different approaches may be riskier than others.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/

How Geographic Location and More May Impact an SEO Audit

Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your business can rank online between these two? Can certain factors weigh in to your ranking when auditing your SEO on your own or using a tool? These questions and more are answered so you can be better equipped to discover actionable metrics to improve your online presence.

Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy!

Thanks for checking us out, and enjoy the show.

What you’ll learn

What could factor into desktop versus mobile differences.
Why it's important to account for geolocation and more when auditing your SEO.
How tools like BrightLocal can help you to gauge your SEO more effectively.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets. If you're wondering whether or not there's a worthwhile return on investment for paid ads, or if organic SEO through an agency is more worthwhile, this episode provides key insights to help you better understand the pros and cons and how to approach this situation for your business. If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

What you’ll learn

Pros and cons of paid ads.
How organic SEO compares against paid ads on Google.
Why SEO may provide better return in the long run.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher!

If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line!

Thanks for checking us out, and enjoy the show.

What you’ll learn

How to use CTR to affect rankings
Why it can be important to move quickly in SEO.
How paid advertising and more can help with generating web traffic for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/

Going Local for SEO to Dominate Your Market

SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts!

Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement!

Thanks for watching, and enjoy the show!

What you’ll learn

What makes local SEO different.
Why it's key to use local SEO to dominate your business area.
How to use google to do easy keyword research for your local market.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/

We planned on dropping an episode discussing season one with out spouses. But technically difficulties bested us! We didn't want to leave you lonely this week. So we decided to drop a past Patreon bonus episode to tide you over.

In this episode, Joe, Jen, and Tom welcome friend of the show (and spouse of Joe) Sarah to do a dramatic reading of a scene that most likely won't ever be in the show! Hear Joe's narrator voice! Hear Jen call Sarah "Mother!" Hear Tom do a funny accent! Hear Sarah show us how to be a boss! As always, spoilers abound, as do apologies to our patrons!

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://dsc.gg/talkaranrhiod
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

Get your tickets now: https://wotcon.com/

Support the show (https://www.patreon.com/talkaranrhiod)

Why Metrics Are Key to Maximizing SEO Performance Jesse and Sue come in with a recorded listener question in this episode regarding how frequently a business should expect reports and metrics from their SEO firm. Are you working with an SEO company that isn't providing regular updates on the progress of your SEO goals? Jesse and Sue discuss the necessity of using metrics to create actionable goals for your SEO, and how providing those metrics is one of the key elements of providing excellent SEO service to clients and business owners.

Got a question for the team? Visit us on our questions page! You could receive a free Intrycks t-shirt with a voice-mail message, as well as an opportunity to plug your business and website to our listener base.

Thanks for checking us out, and enjoy the show!

What you’ll learn

Why metrics are vital to setting SEO goals.
How often you should expect metrics from an SEO firm.
What to look for when receiving metrics on your SEO progress.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/are-you-getting-metrics-from-your-current-seo-agency/

In this episode, Joe, Jen, and Tom cover the latest news, including tee-shirt gifts, Barcelona mustaches, and a possible description for the plot of Season Two?! Once that's done, they continue on with grading their show breakdown predictions from a year ago! Stretch with Tom as he runs a bombastic marathon! Open the books as Jen learns math! Revel as Joe celebrates being the best of a bad lot! As always, spoilers abound, as does much feasting!

News: https://discord.com/channels/600017916380971047/670379096643076106/936323212118224907

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
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As promised when we made them, Joe, Jen, and Tom take a look back at their predictions for Season 1 episode breakdowns, and grade how right - or wrong - they were! Get excited with Jen about cleaning! Listen as Joe runs up the score! Be stunned by Tom's amazingly accurate predictions of unimportant things! This one is spoiler free, and is glowing like the metal on the edge of a knife...

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Email: podcast@talkaranrhiod.com
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In this solo episode, Jesse pops in to explain how you can use 3rd party directories like Yelp, bing, and more to enhance your SEO and help your business get found online! Jesse explains the benefit of these directories and how to focus your time to maximize your results. Do you get value out of our show? Leave us a review at the platform of your choice! Visit us at https://www.localseotactics.com/reviews/ to find review links and more! Thank you for checking us out. What you’ll learn

3rd party sites to list your websites on.
Why it’s important to use those directories for your SEO.
What to consider regarding how to spend your time with these listings.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leveraging-business-listings-for-more-exposure-and-seo-benefits/

Now that season one is over, Joe, Jen, and Tom have their sights focused on season two - and want to bring you news you may have missed! We have casting news, social media shenanigans, music updates, some speculation, and - thank goodness - #HenNews! Hear Tom keep changing the subject! Hear Jen enjoy the sound of her own voice! Hear Joe insist the "Snr" is a word! As always, spoilers abound, as does not talking about Bruno, no, no, no....

News: https://www.wotseries.com/2021/12/26/season-two-cast-melissa-james-jessica-boone-more/
https://www.wotseries.com/2022/01/07/more-season-two-cast-character-hints/
https://twitter.com/gaijin1973/status/1481981198633213962?s=20

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Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it.

Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know!

What you’ll learn

How Schema is an easy to overlook feature that can give you a big boost.
What pages to consider when applying Schema.
Why Schema can give you the edge over your competitors’ websites.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

To finish their spoiler free reviews of Season 1, Joe, Jen, Tom, and Brendan look back at Season 1 of Amazon's The Wheel of Time as a whole, and give their thoughts! Listen along as Tom realizes he missed the prep, as Jen realizes she misses the reviews, as Joe puts an extra spell in a magic wand, and as Brendan says so long and thanks for all the fish! This one is spoiler free the whole way through, except when we ruin "A Beautiful Mind!"

Read Brendan's books! https://www.amazon.com/Greetings-Hardhaven-NJ-Unflappable-Frog/dp/1983397946/ref=sr_1_7?crid=3PO8BE1TZ84F0&keywords=the+unflappable+frog&qid=1641748281&sprefix=the+unflappable+frog%2Caps%2C55&sr=8-7

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Greetings from Hardhaven, NJ (The Unflappable Frog)

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others.

Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt!

And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website!

What you’ll learn

How WordPress can be better customized for SEO purposes.
Why it's important to recognize the difference in SEO capability between different platforms.
What you can do to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

We're wrapping up an amazing year of growth by bringing you the top 5 episodes that our viewers and listeners engaged with! Each clip has solid tips and perspectives to help you out with your SEO game. Whether you're a long-time fan of the show or new to it and looking for a place to start, this episode will provide great insights and a taste of what Local SEO Tactics has to offer!

Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022!

What you’ll learn

Tips and tricks for increasing engagement on your website.
Great, low-cost SEO tips for your business.
Important elements of SEO for your consideration!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/

In this episode, Joe, Jen, Tom, and Brendan break down episode 108 of Amazon's The Wheel of Time. Our thoughts may surprise you! Listen as Tom extolls the pleasures of morning podcasting! Feel hope along with Brendan as he channels Superman! Believe with Joe that spear thrusts to the abdomen aren't fatal! Be shocked as Jen justifies drug use! As always, the first half is spoiler free, the second half is spoiler filled, and you won't know if they freeing or imprisoning the Dark One until you listen!

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In case you missed it, we did a live stream on YouTube with special guest Katy Sedai (https://www.instagram.com/katysedai), Sara from Maidens of the Spear (https://www.youtube.com/c/MaidensoftheSpearWOT), and Vance the Bard of the Red Hand (https://www.youtube.com/c/TheBardoftheRedHand). It was such a blast, we thought we should share it in podcast format. A holiday gift from us to you!

So while you're traveling for the holidays, alienating your family, or cozying up by a fire, give it a listen. Joe, Jen and Tom break down the first 3 episodes with these special guests from the community. Favorite scenes, notable changes, "WOW" moments, predictions for the rest of the season, we cover it all!

Recorded live on YouTube, Nov 19, 2021. https://youtu.be/cqzK8YPM1dk

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Considering a change to the website domain name of your business? Maybe you're looking to update your domain to better reflect the current state of your business and services, or maybe your business name has changed overall. Whatever the reason for the change, there can be concerns about losing your SEO gains, but in this episode, Bob, Jesse, and Sue discuss how to make a change effectively to minimize the damage and get right back on track for your SEO.

Curious about your SEO or that of a competitor? Our free SEO audit tool can help you page-by-page to gain insights to improve your SEO! Visit us at localseotactics.com/free-seo-audit to get ahead on your SEO!

Got a question for the team? localseotactics.com/questions is your place to submit a question to our SEO experts! We're here to help.

Thanks for listening!

What you’ll learn

How to use Google Search Console to submit your changed domain/new website.
Why it's important to setup redirects in certain circumstances
Where to look for backlinks to update to direct to your new domain.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-change-your-website-domain-name-with-minimal-seo-impact/

In this episode, Joe, Jen, Tom, and Brendan break down episode 107 of Amazon's The Wheel of Time. There are a lot of feelings! Hear Joe get upset about triangles, unless they're at the end of a spear! Figure out how Brendan inverts his opinion, but comes to the same point! Listen as Jen doesn't like the color red! Romance along with Tom as he wants everyone to kiss, and Loial to get some love! The first part is spoiler free, the second part is spoiler filled, but I see a vision that both halves will bring you joy!

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Email: podcast@talkaranrhiod.com
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Jesse and Sue discuss a listener question regarding how to rank your Google My Business profile for more than your immediate business area. Wonder if you can extend your reach across town, or perhaps outrank a competitor in a neighboring suburb? Jesse and Sue discuss what approaches you can take for your business to expand your reach and dominate in your local searches.

Got a question for the team? Our questions page is always available! Visit us at localseotactics.com/questions and throw your question our way!

Thanks for checking us out, and enjoy the show!

What you’ll learn

What approaches to take to rank in neighboring suburbs.
Why it may be a difficult proposition, but not impossible!
What benefits there may be to ranking in other suburbs.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

In this episode, Joe, Jen, Tom, and Brendan discuss episode 106 of Amazon Prime's The Wheel of Time. We have thoughts. Thoughts, I say! Hear Tom dare to go medium and debate structure! Struggle along with Brendan as he does math and values seconds! Listen as Jen gets everything she wants when Joe says names! Rejoice with Joe's love of fine acting, and with the practice of not naming NPCs! The first part is spoiler free, the second part is spoiler filled, but they've met in a secret painting portal to provide you a quality podcast!

News: https://deadline.com/2021/12/the-wheel-of-time-season-2-recurring-cast-guy-roberts-gregg-chillingirian-1234885579/?fbclid=IwAR2ZA8OayxGIc0EB6sfGoBLc2OEkMyVOxcNvoT1IGuy-EuxZ_aup9Bk0CTc
https://youtu.be/Dnbmku3lFmg

WOTAHOLIDAY: https://www.youtube.com/watch?v=WrTY6xJ_KUk

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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If you’re considering a website re-do, then this is the episode for you! Bob, Jesse and Sue come together to discuss what to take into account when undergoing a website redesign, including how to be mindful of your decisions to make sure you’re getting a good ROI out of your redesign. Got a question for our team? We can help! Visit us at localseotactics.com/questions to learn more! Thanks for watching. What you’ll learn

What reasons are common for updating your website.
Why it's important to consider your website from a visitor perspective.
How to plan your website change with purpose.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/things-to-consider-before-you-redesign-your-website/

Fresh off a Twitter Watch Party of Episode 5 in conjunction with Amazon's The Wheel of Time, Joe, Jen, Tom, and Brendan discuss the show in detail! Get free chocolate from Jen! Learn how to properly manage time with Tom! Discuss pace of play with Joe! Rejoice as our giant deep-voiced writer - Brendan - meets his show counterpart! The first part is spoiler free, the second part is spoiler filled, and both halves share a deep, mystical bond that almost defies description!

WOTAHOLIDAY: https://www.youtube.com/watch?v=WrTY6xJ_KUk

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Email: podcast@talkaranrhiod.com
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In this episode, Jesse and Sue discuss the topic of going with a local SEO firm versus a remote agency. Are you wondering whether or not it is beneficial to go with a local SEO agency for your local SEO needs? Jesse and Sue measure the pros and cons of working with a local agency versus working with an agency with greater reach. If you’re looking into hiring an SEO firm, this episode will be a great listen to help you make your choice! Got a question for the team? Let us know! We’d love to hear from you. Visit us at localseotactics.com/questions and drop your burning question on us. Thank you for checking us out, and enjoy the show! What you’ll learn

What factors to consider when choosing an SEO agency.
How tools like Brightlocal make getting to know your local layout easy even for remote agencies.
Why a remote brand may have significant advantages over a more local company.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-it-better-to-hire-a-local-seo-firm-versus-an-agency-outside-of-your-area/

In this episode, Joe, Jen, Tom, and Brendan review the fourth episode of Amazon's The Wheel of Time, as well as some recent news regarding the currently coming season 2! Hear Joe have a problem with geography, puzzle along as Tom try and figure out what's happening, get angry along with Brendan, who hates peace, and come to realizations of time with Jen! The first half is spoiler free, the second half is spoiler filled, and both halves shine like a blazing sun!

News: https://redanianintelligence.com/2021/11/17/updated-castings-for-the-wheel-of-time-season-2-include-barthanes-damodred-mins-aunt-and-more/
https://www.wotseries.com/2021/11/24/reddit-ama-with-rafe-judkins/

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In this episode, Joe, Jen, Tom, and Brendan review the third episode of The Wheel of Time, and share some exciting news for next year! Hear Joe talk about Apocalypse Now, hear Brendan talk about future fashion, hear Jen explain the importance of closed captioning, and hear Tom talk about that nice Dana! The first half is spoiler free, the second half is spoiler filled, both halves are wonderful!

Check out our full spoilers livestream: https://youtu.be/cqzK8YPM1dk

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In this episode, Joe, Jen, Tom, & Brendan review the second episode of The Wheel of Time! Hear Brendan explain semantics! Be awed as Jen writes on the fly! Be overjoyed as Joe gets what he wants! The first half is spoilers free, the second half is spoiler filled, both are fantastic!

Check out our full spoilers livestream: https://youtu.be/cqzK8YPM1dk

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Email: podcast@talkaranrhiod.com
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Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business’s website. Should you worry about the ranking of your homepage? Should you address all of your services on your homepage? Bob, Jesse and Sue give you these answers and more to help you hone the focus of your web presence to improve not only your SEO but the user experience of your web visitors.

Got a question for the team? Let us know! We’d love to hear from you. Fill out the form at localseotactics.com/questions and let us provide answers for your burning questions. Thanks for stopping by, and enjoy the show! What you’ll learn

What purpose your homepage ideally serves.
Why your homepage may not be the ideal page to worry about ranking for SEO.
How to focus your homepage for the best results.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-the-function-of-a-homepage-branding-cta-seo/

In this episode, Joe, Jen, Tom, & Brendan review the first episode of the Wheel of Time series, as well as review the latest show news, including episode titles and casting! The first half of the episode is spoiler-free, while the second half of the episode is full spoilers for book readers. Both halves are terrific, don't worry! Hear Brendan talk about the show's Irish good-bye, Tom call out a murderer, Jen want a little more turning, and Joe talk about a different opportunity to almost host!

Check out our full spoilers livestream: https://youtu.be/cqzK8YPM1dk

News: https://redanianintelligence.com/2021/11/17/castings-for-the-wheel-of-time-season-2-include-barthanes-damodred-mins-aunt-and-more/

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After 114 episodes of our show, there's just one episode left before the show drops. What a long, strange trip it's been! In this episode, it's part II of our spoiler-free What You Need To Know To Watch The Show episode, talking all the history of the show production! Joining us is friend of the show, and our featured guest for all show reviews, Brendan Johnston! Hear Tom apologize and bash the Prisoner of Azkaban! Hear Jen sing and ask for a moment of silence! Hear Joe read and complain about editing! Hear Brendan advise you not to read, and wishing he could love! There's no spoilers tonight, and there's no endings... but this is AN ending....

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https://www.talkaranrhiod.com/
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Returning guest Terry Samuels comes on today’s show to talk Schema with Jesse! In this ep, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema for site links, and more! If you have a Schema question for a future episode, let us know! Visit us at localseotactics.com/schema to drop Terry a question. Whether you’re looking for basic knowledge or a more nuanced deep dive, we’re here to help! Thank you for checking us out, and enjoy the show. What you’ll learn

What makes Schema so important.
How often your Schema should be updated.
Why doing site links through schema could pose difficulties.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-questions-about-schema-with-terry-samuels/

Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business. Got a question for the team? Let us know! Visit us at localseotactics.com/questions and shoot your question our way! Thanks for checking us out, and enjoy the show! What you’ll learn

Why it’s important to think about the keywords associated with your niche business.
How to establish yourself as an authority to improve your Google ranking.
What steps to take to apply your knowledge about your niche to your SEO goals.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-does-getting-niche-in-your-business-impact-your-seo-and-your-website-itself/

You know what you want to do 114 episodes into a podcast? A introduction episode for beginners. That's what we think, anyway! Join us as we welcome everyone to a special, no-spoiler, What You Need To Know To Watch The Show episode! Hear Joe give you all the facts and figures you'll need! Hear Tom try and easily explain fictional metaphysics! Hear Jen speak Dutch with a Spanish accent! As never, spoilers don't appear. Share it with your friends!

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https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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Support the show (https://www.patreon.com/talkaranrhiod)

In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO! Got a question for the team? Visit us at localseotactics.com/questions to let us know! We love listener questions and can’t wait to hear from you. Thanks for checking us out, and enjoy the show! What you’ll learn

What is a citation.
Why is it important to build citations.
How to find great spots to build citations for your business online.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-important-are-citations-for-local-seo-and-your-business/

In this super episode, Joe, Jen, and Tom are joined by F.o.t.S. Brendan T. Johnston to break down, in exquisite detail, the full trailer for season one. We also briefly discuss the unbelievable interviews with cast and crew that happened after the trailer release! Hear Tom forget the winners! Hear Jen have all the catch phrases! Hear Brendan bring insight to pain! Hear Joe lose it over phlegm! As always, spoilers abound, as do flame roasted owlbears!

News: https://youtu.be/mPAYuCt7Eco
https://youtu.be/Cjq7iHhuTG0
https://youtu.be/YyQ3r9yUXa0

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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https://www.talkaranrhiod.com/
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In this episode, Joe, Jen, and Tom, talk books, audio books, articles, and teasers, teasers, teasers, teasers! There's so much news, we can barely contain ourselves! Big reveals, big hints, big things a-doing! Sing a song or six with Jen! Hate the Hobbit films with Joe! Get excited about two e-mails with Tom! As always, spoilers abound, as do sore asses and wide benches!

News: https://twitter.com/TheWheelOfTime/status/1450179081694187526?s=20
https://twitter.com/TheWheelOfTime/status/1450572820535132161?s=20
https://www.gq.com/story/inside-amazons-wheel-of-time?utm_source=facebook&utm_medium=social&utm_campaign=onsite-share&utm_brand=gq&utm_social-type=earned
https://twitter.com/TheWheelOfTime/status/1451344799957598209?s=20
https://www.youtube.com/watch?v=gp9kTVhIWwU

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the “gravity” of your brand, helping your business grow! Do you have questions for our team? Visit us at localseotactics.com/questions to let us know! If you leave us a voicemail question that we use on the show, we’ll send you a free Intrycks t-shirt! Thanks for checking us out, and enjoy this episode. What you’ll learn

It’s important to build landing pages rather than different websites for your business.
Landing pages built into your overall website improve your SEO.
Linking GMBs to landing pages rather than your website can also help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-location-pages-versus-creating-new-websites-for-each-location/

In this episode, Joe, Jen, and Tom cover another giant week of news, with two teasers released from the show, a new director revealed, and song lyrics! Plus some plugs for panels we're featured in at the 2021 Gathering Madness! Another HUGE episode, folks! Feel uninspired as Joe believes in horses! Be intrigued as Tom gives a tease! Get ready, because Jen feels so good! As always, spoilers abound, as does golf claps and gold plated diapers!

https://youtu.be/pwebQKHofiI
https://youtu.be/wlUF3yHim6I

News: https://twitter.com/TheWheelOfTime/status/1448375997481381889?s=20
https://www.wotseries.com/2021/10/13/scoop-new-wheel-of-time-director-season-2/
https://twitter.com/TheWheelOfTime/status/1448680091156766723?s=20
https://twitter.com/TheWheelOfTime/status/1449049263132925958?s=20
https://twitter.com/Lornebalfe/status/1447316363631112198?s=20

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
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Jesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more. If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don’t forget to like and subscribe to keep up on future updates!

Thanks for checking us out.

What You’ll Learn

The value of weaving keywords into your domain name.
Why landing pages may be more important than your general home page.
How blog pages can be great SEO content that can be leveraged multiple times.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-checklist-to-make-sure-your-website-is-optimized-in-the-right-areas/

In this episode, Joe, Jen, and Tom cover a huge week of news, with official photos from the show, shared photos from the crew, filming locations, (signed) posters, soundtracks, oh, and lest we forget, a terrific panel from New York Comic Con, including a clip from the show and new cast announcements! This is a big one, folks! Listen as Tom butchers the Old Tongue! Join poster critiques with Jen ! Enjoy day drinking with Vacation Joe! All that, and a special #HenNews! As always, spoilers abound, as does a strong desire to do three hours and fifteen minutes on Big Trouble In Little China!

News: https://www.wotseries.com/2021/10/06/more-wheel-of-time-season-2-filming-locations/
https://twitter.com/PrimeVideo/status/1445826240749867009?s=20
https://twitter.com/TheWheelOfTime/status/1446510090941435906?s=20
https://twitter.com/TheWheelOfTime/status/1446143285332828169?s=20
https://youtu.be/UIMkfP4JsxU
https://twitter.com/TheWheelOfTime/status/1446553484434698241?s=20
https://twitter.com/TheWheelOfTime/status/1446558604455120897?s=20

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
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Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to help. Visit us at localseotactics.com/questions to learn more!

Thanks for checking us out.

What You’ll Learn

Why it’s helpful to embed a map from Google on your webpage.
How to use Google to create driving directions and get easy copy and paste links.
What sort of signals this can send to Google to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

In this episode, Joe, Jen, and Tom cover the latest news and social media happenings, including some expectations for the upcoming NYCC appearance, and the jump into this week's topic, a Deep Dive into the second most surprising location in season one, Ghealdan! Hear Joe court death and a gift! Hear Tom get bored and drop out! Hear Jen demand we re-record Copenhagen! As always, spoilers abound, as does impressions of Mr. Wizard!

News: https://twitter.com/TheWheelOfTime/status/1443591479952166915?s=20

Alum music by https://www.fesliyanstudios.com/royalty-free-music/download/ready-to-fight/291

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
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If you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at localseotactics.com/questions! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you.

Thanks for checking us out, and enjoy the show.

Why “Crawl, Walk, Run” is a good approach to growing online.
How it’s possible to rank a Facebook listing or other online source.
What to keep in mind when applying SEO to a Facebook page.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-perform-seo-on-a-facebook-page-so-that-it-ranks-in-google-search/

In this episode, Joe, Jen, and Tom cover a the latest news and social media shenanigans from the show, then buckle in to talk about the bombshell news of the recasting of Mat Cauthon in season two of The Wheel of Time. This one's a doozy, folks. We discuss the impact this may have on the show itself, and we also review other famous re-castings on TV, and a few from movies, to discuss what we may expect, and also why it's fruitless to conjecture the why of this all. Feel your heartstrings be tugged as Jen has feelings! Hunger with Joe as he waxes rhapsodic about breakfast! Close your eyes and picture Tom in a big hat! As always, spoilers abound, as does needless insults of the Wilson brothers looks!

News: https://deadline.com/2021/09/the-wheel-of-time-donal-finn-to-play-mat-cauthon-in-recasting-on-amazon-series-as-barney-harris-not-returning-for-season-2-1234840887/
https://www.instagram.com/p/CTpcwPOLevO/?utm_medium=copy_link
https://www.instagram.com/p/CUNrG1ePVY2/?utm_medium=copy_link
https://youtu.be/8XcYdaAjz-s

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
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In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don’t forget to take advantage of Keith’s special offer for our listeners! It provides a tremendous value.

Got a question for the team, or for a future episode with Keith? Let us know! We’re here to help.

Thanks for checking us out, and enjoy the show.

What You’ll Learn

What makes consumers click on certain links over others.
Why looking at your competitors can help you inspire your own branding and copy.
How to create copy that generates clicks.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-google-ctr-for-better-website-click-through-rate-interview-with-keith-evans/

In this news-filled, episode, Joe, Jen, and Tom, cover the latest, answer some mysteries, and then talk about what the show's likely TV-14 rating means! Sit back as Tom needs to be early, Joe needs to be quicker, and Jen needs Italian lessons! As always, spoilers abound, as does a new dawn for hens!

News: https://twitter.com/AnthonyHolic/status/1437602665932984329?s=20
https://deadline.com/2021/09/the-wheel-of-time-sanaa-hamri-season-2-director-executive-producer-1234834343/
https://amazonadviser.com/2021/09/15/sold-amazon-books-september-5/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know! We love hearing from listeners and look forward to answering your questions.

Thanks for checking us out, and enjoy the show!

What You’ll Learn

What to consider in terms of adapting to the current landscape.
Why keeping your information up to date online is important.
How to prepare for potential shifts in business as winter approaches.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/business-covid-concerns-update-your-online-business-information-for-2021-4th-quarter/

In this episode, Joe, Jen, and Tom cover the latest news, some heart-warming social media updates from the show, then jump into this week's topic, a Deep Dive into the Lord of The Morning/Kinslayer himself, Lews Therin Telamon! Hear Tom get pedantic about pronunciation! Hear Jen blow everyone's mind with the psychology of the Forsaken! Hear Joe posit theories of the meaning of time and Matthew McConnaughey! As always, spoliers abound, as do super sexy Michael Bay scientists!

News: https://www.wotseries.com/2021/09/03/composer-lorne-balfe-and-two-guest-composers-confirmed/
https://www.youtube.com/watch?v=gKNOy0FV6IM

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions.

Thanks for listening, and enjoy the show!

What You’ll Learn

Why a local number may build trust from potential clients right from the start.
How a local number affects your SEO rankings.
What to consider when choosing between an 800 number and a local number.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-you-use-local-phone-numbers-or-800-numbers-on-your-gmb-listing/

In this episode, Joe, Jen, and Tom are joined by special guest Brendan T. Johnston to review the first Wheel of Time teaser trailer. Spoiler alert: so good. Listen as Jen checks in from the Prague of Queens with no technical issues! Look deep as Tom brings out the ring details! Take a moment to collect yourself with Joe! Get excited with Brendan as he discovers the double special attack! As always, spoilers abound, as does the need for a dog with a newspaper! And Light! Egwene coming out of the water!

News: https://twitter.com/AranTalk/status/1433399475217776641?s=20
https://youtu.be/3Fus4Xb_TLg

Pick up a copy of the The unflappable Frog books by Brendan Johnston: https://www.amazon.com/B-Thomas-Johnston/e/B07FVQWWK5?ref=sr_ntt_srch_lnk_1&qid=1630857278&sr=1-1

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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https://www.talkaranrhiod.com/
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Twitter: @arantalk
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You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence.

Thanks for checking us out, and enjoy the show!

Why ranking in both the map pack and SERP is important for driving business.
How some types of businesses take greater advantage of map pack ranking than others.
Why showing up more frequently is important for your business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you.

Thank you for checking us out and enjoy the show!

How to identify the right questions for your FAQ.
What a bit of easy keyword research can do to help you improve your FAQ.
Why knowing the right questions to answer can be really helpful for clients and your business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/adding-faqs-to-your-web-pages-is-an-easy-way-to-help-your-seo-efforts/

In this news filled, two time zone episode, Joe, Jen, and Tom cover the latest news, photos, controversies, plus the return of #HorseNews! Then we get into the topic of the day, where we respond to a selection of comments based on the last two weeks of official show photos. It gets spicy! Marvel as Joe looks up maps! Be in awe as Jen discusses the majesty of chickens on the beach! Sit back, as Tom goes off on a rant - or two! As always, spoilers abound, as do thoughts on the Mighty Mississippi!

News: https://weavesofthewheel.com/2021/08/welcome-milos-konigsmark-to-the-wheel-of-time-family/
https://twitter.com/geekyeri/status/1430257712453931008
https://twitter.com/UnravelingWoT/status/1430580374782955521?s=20
https://www.iltalehti.fi/viihdeuutiset/a/432384dd-1be0-4ce3-8e08-1319e32fc623
https://www.youtube.com/channel/UCQJWtTnAHhEG5w4uN0udnUQ/community?lb=UgwqxkgXRloIXNwiAht4AaABCQ

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Twitter: @arantalk
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In this solo episode, Jesse walks you through the basics for creating and formatting web pages that rank well and will draw visitors to your website. Jesse discusses the importance of integrating the keywords in a naturalistic manner, and how to rephrase content on your page to maintain your message while improving your SEO! If you find our show provides value for you or your business, leave us a review!

Thanks for checking us out, and enjoy the show.

How to utilize keywords properly.
What to look for on your website for ways to better integrate SEO rich text.
What tricks to use to include more information on your page to improve its SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

In this special, charity livestream episode, the team discusses the huge Entertainment Weekly "first look", as well as gets in some #HenNews, and some debate about what the production breakdown of season two filming will be! Listen as Jen gets chocolatey, Tom doubts the data, and Joe gets everything wrong! As always, spoilers abound, as does a damn fine cause to donate to!

News: https://ew.com/tv/the-wheel-of-time-amazon-series-adaptation-exclusive-first-look/?utm_campaign=entertainmentweekly_entertainmentweekly&utm_content=manual&utm_medium=social&utm_source=twitter.com&utm_term=611d590f0a281a000169e633

Donate: https://www.justgiving.com/fundraising/wotcastathon2021
https://www.savethechildren.org/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
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Bob, Jesse and Sue answer listener questions about using your Google My Business listing as a service area business. Do you have a business that doesn’t have a storefront or office space, but instead services an area? Listing your business as a service area business has tremendous advantages, but how do you get verified with Google without publicly listing a residential address? This episode will help you understand how to set up and use a service area business Google My Business profile! Got a question for the team? Let us know! Whether you’re a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know!

Thanks for checking us out, and enjoy the show.

What You’ll Learn

The basics of what being a service area business means.
Why some businesses may want to set up as a service area business.
How to set up your GMB to hide your physical address.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

In this episode, the team is reunited, and it feels so good! We have casting leaks (Salle Salee), a very special #HenNews, leaked set photos, and social media shenanigans! All that, and a Deep Dive into a surprise Season One location, Tar Valon! Listen as Joe can't say "barber"! Listen as Jen confuses bizarre and bazaar! Listen as Tom can't clap his hands! As always, spoilers abound, as does building friendships through roller skating!

News: https://weavesofthewheel.com/2021/08/breaking-news-new-leaked-tar-valon-sets-acrobats-puppeteers-and-cast-sightings/
https://redanianintelligence.com/2021/08/13/amazons-the-wheel-of-time-casts-danish-actress-for-season-2/

WOTCAST-ATHON: https://bit.ly/wotcastathon2021
https://www.justgiving.com/fundraising/wotcastathon2021

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Twitter: @arantalk
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In this solo episode, Jesse discusses creative ways to utilize blogs on your website to improve your website SEO. Beyond the power of creating consistent content, there are unique tricks involved in blog posting that may surprise you! This episode provides great insights on fresh ways to leverage blogging for SEO purposes. Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what’s working and what could use some help.

Thanks for checking us out, and enjoy the show!

What You’ll Learn

How to utilize a blog section on your website for SEO.
Ways to use your blog for SEO that you may not have considered.
Why continually creating content is valuable for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

In this episode, Sue and Jesse explore how to narrow down your keyword targets for your SEO work. Is it best to dive into high-volume keywords, or is there a benefit for targeting niche keywords with room to grow? This episode highlights the value of keyword research for your industry and gives you great insight into helping your business know where to direct your SEO efforts. Got a question for the team? Visit us at www.localseotactics.com/questions! We would love to give you the tips you need to get found online. Thanks for checking us out, and enjoy the show! What you’ll learn * What factors to account for when identifying keywords to work towards. * When to “go where the fight isn’t” and target niche keywords related to your industry. * Why keyword research is so vitally important to the process of SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-focus-on-high-volume-keywords-for-my-seo/

In this episode, join Joe, Tom, and... Rob? Jen's away, but Rob of Malkier Talks joins us as guest host as we discuss all the latest news, including a possible Elayne casting, some new book cover releases, and of course, #HenNews! After that, we jump into tonight's topic, some fan-casting of Verin! Listen as Joe teaches you how not to surf the web! Be dismayed, as Tom steals a pick! Drop a coffee cup in shock as Rob puts the pieces together between The Wheel of Time and Orange Is The New Black! As always, spoilers abound, as does medium rare chicken!

News: https://www.youtube.com/watch?v=PEhWV6AU0Gw
https://www.tor.com/2021/08/04/cover-reveals-the-wheel-of-time-the-eye-of-the-world-television-series-tie-in/

Malkier Talks: https://anchor.fm/malkier-talks
https://www.youtube.com/c/malkiertalks
Also catch Rob on WoTionary: https://www.youtube.com/c/TheWayOfTheLeaf

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
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Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

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Jesse comes in with a solo episode about the importance of page speed for your website! Jesse will guide you through how to use webpagetest.org to determine your website’s loading speed, and how to use that tool to create actionable goals to improve your speed and your SEO! This episode has visual features, so watching on YouTube is recommended. Looking for more tools to improve your SEO? Check out our free SEO audit tool to give you a great idea of your web SEO and where you can put in work to improve your rankings. Thanks for checking us out, and enjoy the show! What you’ll learn * The importance of page speed as a direct ranking factor for your website. * Why mobile view matters when accounting for page speed. * What to pay attention to with WebPageTest for SEO purposes.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-webpagetest-to-easily-check-your-web-page-speed-score-for-free/

In this episode, Sue and Jesse tackle a listener question about buying domain names! Your business’s domain name is an important part of your digital presence. With that in mind, should you also be worried about domain names close to yours? Should you pursue names similar to your own business for SEO or other purposes? Sue and Jesse tackle this issue which is common to many business owners. Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show!

What You’ll Learn

Where your domain name fits into your overall SEO scheme.
When to buy domain names, and when to avoid the expense.
If it’s worthwhile to grab handles on social domains for your business as well.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

In this episode, we cover the latest news, do a little play-acting, and get some #hennews in. Then Joe, Jen, and Tom get to the main topic: themselves! Celebrate as the show hits the century mark as we answer listener questions, explain some old jokes, and have a grand ol' time of it! Hear Tom besmirch cats, and weep! Be satisfied how Jen has convinced Joe and Tom about Camelyn! Bask in their glory as the group look back over the last two years, and look forward to the future! As always, spoilers abound, as do recommendations for good pizza!

News: https://twitter.com/bobloblaw_2/status/1418801534993899521
https://twitter.com/geekyeri/status/1420451476753633281?s=21
https://twitter.com/orbitbooks/status/1419976038021570562

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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Jesse delivers a solo episode on how to convert on your high-impression pages with low clicks! By using Google Search Console, a free tool, you can get great insights on your webpage that provide you actionable insights into your web presence. This episode gives you a blueprint for steps to take to improve your SEO, create content that people will want to click on, and improve low click pages on your website. Check it out today! What you’ll learn

Why Google Search Console is great for providing actionable insights.
How to make sense of the data that Google Search Console gives you.
What steps to take to increase clicks on your page!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-fix-high-impression-and-low-click-pages-in-google-search-console/

After a week off of live recording to travel to JordanCon 2021 (and appear in panels at the Con!), Joe, Jen, and Tom are back to discuss the HUGE amount of news over the past two weeks! Trailer dates? Movie news? Season 2 filming? Pronunciation news? Map news? Episode titles, leaked locations, new directors, increased budgets, cast comments, release months, a poster release and #HenNews!!! This episode has it all. Also our impressions of JordanCon and another edition of #HaldirHate. As always, spoilers abound, as does second breakfasts!

News: https://www.hollywoodreporter.com/movies/movie-news/zack-stentz-to-pen-script-for-wheel-of-time-film-adaptation-1234981098/
https://twitter.com/geekyeri/status/1415394681907671043?s=20
https://www.wotseries.com/2021/07/14/jordan-studios-the-wheel-of-times-prague-home-base/
https://www.wotseries.com/2021/07/16/update-on-wheel-of-time-tv-series-budget/
https://youtu.be/8_-Vt42JyJk
https://youtu.be/qnxx5hJdzN4
https://twitter.com/TheWheelOfTime/status/1417174491596136452
https://twitter.com/TheWheelOfTime/status/1418634929504624646?s=20
JordanCon panel with Joe and Tom: https://youtu.be/mq4Kx0AeH3U

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Bob, Jesse and Sue address a listener question about how to maintain rank on your Google My Business profile after moving to a different location. The trio discuss what changes to make, and in what order, to make sure that the impact to your GMB is minimized and you’re on the right track to restore your ranking with as little time as possible spent with a lowered rank. If you’ve recently moved your business, or are thinking of moving, check out this episode today to learn what to prioritize to maintain your online presence properly! Got a question for the team? Contact us at www.localseotactics.com/questions to submit your q! We’d love to hear from you. Thanks for stopping by, and enjoy the show. What you’ll learn * What is needed for a Google My Business address change. * Where to focus your energy and attention to make your changes as smooth as possible. * Why it’s important to move quickly on address changes and more.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-can-you-do-to-maintain-your-gmb-ranking-when-you-move-to-a-new-location-117/

As Joe, Jen, and Tom are away at JordanCon 2021, here is a pod we previously had made exclusive to Patreon, that we now make available to you! In this special episode, Tom counts down his Top Ten secondary characters in The Wheel of Time, and gets Joe and Jen pretty upset in the process! Will you agree with his list? Can you guess number one? Find out in this fun episode! As always, spoilers abound, as does the fact that you know Tom is right!

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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In this episode, Bob, Jesse, and Sue discuss how to use multiple tracking phone numbers without throwing off your online continuity. This episode will give you great insight into the value of using tracking numbers, but most importantly, how using multiple tracking numbers can interfere with your NAP (Name, address, and phone number) consistency. Can you use multiple phone numbers while still protecting your SEO? Or is it best to stay with one number for your business. This episode addresses these questions and more. Listen today for great insights that can help your business! Do you have a question for the team? Visit us at localseotactics.com/questions to leave us a question, and we may answer it on a future show! Thank you for checking us out, and enjoy the show. What you’ll learn * Why you may want multiple tracking numbers to help understand where business is coming from (and why it may not be worth it). * How checking reviews on platforms may be a way of tracking where your business is coming from. * Why your focus should remain on your website and Google My Business listing for driving traffic and business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-way-to-use-multiple-tracking-phone-numbers-without-messing-up-my-nap-continuity/

In this episode, Bob and Jesse discuss some low budget, DIY SEO tricks to help you launch your new business online. The pair discuss a lot of affordable and effective areas to put in the work to increase the SEO for your website and get found online. From the importance of establishing your Google My Business Profile, to creating citations and backlinks, these affordable insights will help virtually any business to improve their SEO and get found online! What you’ll learn

Why having a Google My Business profile and generating reviews is a great way to improve your SEO.
How to build relevancy and trust from Google.
Where to turn for building legitimate backlinks to benefit your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/

In this episode, Joe, Jen, and Tom cover the latest social media and show news, including convention talk, new logos, casting rumors and more! Then we get into the high-concept topic of tonight's episode, what if WoT was a musical? The three have different takes on this fun assignment, and you get to hear some sweet (and not so sweet) singing, too! Get egotistical as Tom loves all his songs! Get radical as Joe gets trapped in the 80s! Get confused, as Jen swaps Jafar and Javert, but saves it with singing! As always, spoilers abound, as does excitement about next week's JordanCon!

News: https://www.instagram.com/p/CQ3Gzh1rn5B/?
https://twitter.com/TheWheelOfTime/status/1413166011323338754
https://www.eventeny.com/events/comicconhome-1456/?action=schedule-item&action_ops%5bitem_id%5d=6939

Check out https://weavesofthewheel.com/

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Bob, Jesse and Sue discuss the value of location pages and how specific the location pages on your website should be. Creating neighborhood and city pages for your website is a valuable tool in your SEO arsenal that lets both Google and clients know what areas you serve. So what’s the correct way to build location pages for your website? Jesse drops the info to let you know how Google understands your city and its neighborhoods and what a proper location page build looks like. This info will help you increase your SEO. Got questions? Visit us at localseotactics.com/questions and let us know! We’re available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt.

What you’ll learn:

The importance of location pages to local SEO.
How to use a quick Google search to identify cities and neighborhoods to target.
Why your business type may affect the scope of your location pages.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/

Jesse goes solo to let folks know the importance of prioritizing mobile design over desktop design! Today, a majority of the traffic generated for businesses is on mobile devices, even commercial/industrial/office traffic. This episode talks about the importance of keeping up with digital trends, and what that means for website design now and in the future, and Jesse offers insights into easier ways to test your website on mobile than keeping your phone at you at all times during design, and how to keep SEO in mind when making changes to your design philosophies.Thank you for checking us out, and enjoy the show! What You’ll Learn

How to see what percentage of traffic you have is from mobile devices.
What features on your webpage could interfere with a mobile experience.
Why it’s important to look at your page in both mobile and desktop to find action items to address!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/start-designing-your-website-for-a-mobile-viewing-experience/

Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong! Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you’re wondering about something, other listeners are too, and we’d love to help provide insights and tips for everyone. Thanks for listening, and enjoy the program! What You’ll Learn * What we mean when we say there are no shortcuts to SEO, but there’s also no set recipe either. * Why it’s important to understand that SEO will take an investment, be it money or time. * How to identify your priorities by looking at your strengths and passions, and know where you can save by doing some parts of it yourself!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-you-outrank-your-competition-without-spending-an-arm-and-a-leg/

In this episode, Joe, Jen, and Tom cover the latest kite-surfing social media shenanigans, then dive into a huge news week, including the #WoTWednesday reveal of the show's new logo, which (spoiler alert) is really damned cool. Hear Joe crow about being right! Hear Jen crow about being right! Hear Tom... try and say he was also right about something! As always, spoilers abound, as do 40 year old parrots and returning deer legs!

News: https://twitter.com/WotTVSeries/status/1409499237688266761?s=20
https://twitter.com/WotTVSeries/status/1409925146966691852?s=20
https://www.wotseries.com/2021/06/30/scoop-another-season-2-director/
https://www.instagram.com/p/CP-7ugMH6Cr/
https://twitter.com/TheWheelOfTime/status/1410266689510416385?s=20
https://dragonmount.com/news/tv-show/adams-wheel-of-television-examining-the-new-wheel-of-time-logo-r1189/
https://twitter.com/WotTVSeries/status/1410589322588430337?s=20

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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In this episode, Joe, Jen, and Tom cover the latest news, some #dognews, then we jump into this week's topic, which is trying to answer a tease from a Q&A from Rafe, which shocking Aiel will be in season one? Be awed as Joe reads Tom's mind! Be shocked, as Tom's honesty is impeached from a trusted source! Get excited, as Jen gets into moviemaking! As always, spoilers abound, as do gory fox stories!

News: http://twitter.com/TheWheelOfTime/status/1407826942707916810
Twitter of Time Awards: https://youtu.be/DMR3YL2CrPI

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In today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you’re a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web presence! Watch or listen to it today! If you find this show provides great value to you, leave us a review on your podcast platform of choice! We appreciate the feedback and we read a 5-star review every week on the show. Thanks for checking us out! What you’ll learn * What is in robots.txt that makes it relevant to SEO. * How to use robots.txt effectively. * How to check for your robots.txt file.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-a-robots-txt-file-and-why-does-it-matter-for-seo-on-my-website/

Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google My Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online. Do you have a question for our team? Visit us at www.localseotactics.com/questions to let us know! We’re glad to answer questions and give you a better understanding of SEO. Thanks for checking us out. What you’ll learn * How a Google search combines elements of your website and Google My Business profile in its results. * Which of either website or GMB to focus on if budget is a concern. * Why SEO isn’t just a one-shot fix but a consistent effort that needs to be maintained.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-seo-on-both-my-website-and-my-gmb/

In this episode, Joe, Jen, and Tom cover the latest news - NEWS! - and dive into tons of social media fun as well. Then we jump into our latest topic, The Great Blight! Sympathize with Tom as he feels unloved! Rejoice with Joe and his love of news sources! Get freaky with Jen as she ponders Trolloc love-making. As always, spoilers abound, as do... giraffe trollocs?

News: https://www.youtube.com/watch?v=9JkPRbwxVC0
https://www.wotseries.com/2021/06/17/scoop-wheel-of-time-season-2-director-revealed/
https://www.youtube.com/watch?v=IxQYLUUMCxI&list=RDCMUCJR9kuOpT0TRh1deUl-zQqw&t=1825s
https://youtu.be/Iz-Wv0w5yfs?t=215

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Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining important features on your page that maintain your page rank and keep your SEO strong. Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode.

What you’ll learn

Where changing your website can have a greater impact on your SEO.
How frequent changes may confuse Google.
Why it’s necessary to make changes with intent.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-making-frequent-content-changes-to-my-website-hurt-my-seo/

We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you’re at all concerned about the security of your GMB, you’ll want to check out this episode! What you’ll learn

The importance of taking action and not ignoring these requests when they come.
What steps to take to protect your GMB.
Why awareness of who has access to your GMB is important for maintaining your security.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/

In this episode, Joe, Jen, and Tom scour the internets for the latest crumbs of show news, and while we come up with little short of #hennews, we do have a great detailed topic, digging into the Borderlands nation number one in fan's hearts, Shienar! Be amazed, as Jen shows how prepared she is for the show! Be wary, as Joe goes from bad to "horse" with depressing topics! Learn, at Tom explains the origins of the Emerald Isle! As always, spoilers abound, as do hits from The Thompson Twins!

hennews: https://www.instagram.com/p/CP1G5udn1JO/?utm_medium=copy_link

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Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your business become more visible online. Thank you for checking us out, and enjoy the show! What you’ll learn

Where the social profiles are located in the Knowledge Panel.
Why your company will benefit by expanding its digital footprint.
The steps to linking your social profiles to your Knowledge Panel.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/

In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking! Thank you for listening, and enjoy the show. What you’ll learn * How to identify your Google My Business link to easily share online. * The importance of building backlinks for your SEO. * Where you can easily place backlinks.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-build-backlinks-to-your-google-my-business-listing/

In this episode, Joe, Jen, and Tom cover the latest social media buzz, celebrate some birthdays, then get going on this week's topic, looking at the costuming in fashion in Season One of the show! Learn as Jen teach us new words! Marvel as Tom relishes finishing a point! Be amazed as Joe pronounces names without fear. Sit back and enjoy as we discuss the fashion of the books, and how it may play out on camera, and how pocket books are a necessity! As always, spoilers abound, as does Aiel Springsteen!

13th Depository: https://13depository.blogspot.com/2002/03/costume-in-wheel-of-time.html

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In today’s episode. Jesse, Bob and Sue discuss the advantages of keeping consistent website SEO and GMB SEO as a business in the online landscape.. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it’s important to note that digital marketing is a consistent effort, not a one-time fix. If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there’s a good chance if you’re wondering about something, other folks are too!

Thanks for listening.

What You'll Learn:

Is there a return on investment for applying consistent, monthly SEO?
How can I improve my process for getting GMB reviews?
Why are metrics important for making informed decisions on your marketing budget?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-i-need-to-continue-website-seo-gmb-seo-and-gmb-reviews-month-after-month/

In this episode. Joe, Jen, and Tom cover the latest news, including ADR, PFT, Quarantine Roller Skating, and more! We then put on our thinking caps and try and figure out when we're getting our first trailer, and what will be in it! Hear Tom talk moon shots, Hear Jen tell Joe to get to work, and cringe as Joe gets really, really, really excited! As always, spoilers abound, as does The Forbidden Dance!

News: https://twitter.com/kumirasedai/status/1395956920696012805?s=21
https://www.youtube.com/watch?v=KqIBi8-hkWA
https://www.wotseries.com/2021/05/26/miss-planet-czech-republic-in-the-wheel-of-time/

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Jesse is going solo on this Beer Friday episode with a pint o’ Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being “spammy” to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can “feed the beast” and give you more exposure! Thank you for listening!

What you’ll learn

What Google Stacks actually are
Why certain tactics can be seen as "spammy"
How to correctly and effectively use Google stacks to improve your SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/

Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, “a rose by any other name isn’t going to get found in a Google search!” The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches. As always, you can always go to localseotactics.com/questions and ask us a question for the show. We’re here to help. Thank you for checking us out!

What you’ll learn

The value of focused microsites to building you brand and improving your SEO.
Why it’s important to consider your keywords in naming your domain.
What are “Top-level domains” (TLDs) and are they important for your domain name?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-it-help-my-seo-if-i-have-keywords-in-my-domain-name/

After two social media accidental leaks, we received some solid, confirmed great news regarding the wrapping of season one, and the green light on season two. We also got a live Instagram Q&A with showrunner Rafe Judkins. We cover it all in this episode! Hear Joe spit venom at repeat questions! Hear Tom play devil's advocate! Hear Jen just want Tom to stop talking! As always, spoilers abound, as do varieties of voids!

News: https://www.wotseries.com/2021/05/18/scoop-possible-season-1-release-date/
https://thewertzone.blogspot.com/2021/05/new-tv-tie-in-book-suggests-that-wheel.html
https://twitter.com/weeklywheelnews/status/1395143103493771266?s=20
https://twitter.com/TheWheelOfTime/status/1395416616318373890?s=20
https://www.wotseries.com/2021/05/20/breaking-season-1-wrapped-season-2-greenlit-rafe-qa/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Jesse’s going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them! Thanks for checking us out, and enjoy the show!

What you’ll learn

What is Web 2.0.
Why it's an important consideration for your SEO strategy.
How to use Web 2.0 sites to create stable benefits for your website and SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-web-2-0-websites-and-how-can-they-help-my-seo/

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you’ll learn

Why Google makes these changes.
How keeping up with SEO best practices can protect you from changes.
Why these changes are overall good for your business and the industry.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/exploring-the-may-algorithm-update-and-how-it-affects-your-seo/

In this episode, we did a livestream on YouTube! It's our own wrap party for season one principal photography being complete! Check it out, and see if we look like you imagined us! We have special guests, like Matt Hatch from The Dusty Wheel, and Sara from WoTSeries.com! We talk the unofficial official wrap on Season One Filming! We also talk the latest news, including the likely accidental Moiraine teaser, and more! It's lots of fun, so check it out. Go ahead, do it! As always, spoilers abound, as does three incredibly good-looking podcasters!

https://youtu.be/gNMz_mH_jEU

News: https://www.wotseries.com/2021/05/14/breaking-season-1-wrapped-plus-possible-season-2-filming-dates/
https://twitter.com/WotTVSeries/status/1392569875495890944
https://www.recapped.com/wheel-of-time-and-minx-rumors/

Watch Mat on The Dusty Wheel https://www.youtube.com/c/TheDustyWheel/
Read Sara at https://www.wotseries.com/ and follow her on Twitter https://twitter.com/celticmyst08

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://discord.gg/GM5QkyG
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

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In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Check this episode out today to learn more about our company and how our client-focused approach to business can help you!

What you’ll learn

The importance of keeping up with trends in marketing.
What you can do to identify your company’s identity.
Why keeping your website updated is great for business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

In this episode, Joe, Jen, and Tom cover the latest show news, some sad social media news, some sadder #hennews. but our spirits are lifted by this week's guests, Dani and Brett from The Wheel Weaves! As Tom, Jen, and especially Joe sweat out keeping spoilers to a minimum, we discuss a bunch of things about the show with Dani and Brett. Hear Brett gift Mat with some sweet hut-making skills! Hear Dani give us lessons in head trauma! Get up and walk around, because this may be our longest one yet! As always - wait what?! Oh that's right, this episode is our most spoiler-free yet, as Dani's only read through The Shadow Rising!

News: https://twitter.com/ZMcVick/status/1388237695759966211?s=20
https://photos.app.goo.gl/dLNQSMfVedfLeA1m7

Check out Dani and Brett at https://linktr.ee/thewheelweavespod/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you’re looking to rework your website, you may be wondering “Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?” We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website. If you have questions, hit us up at localseotactics.com/questions! We’re here to help.

Thanks for listening, and enjoy the show!

What You’ll Learn

Why it’s important to identify what you want your website to accomplish before anything else.
What you should look for in a developer’s portfolio to see if they’re a good fit for you.
How factoring in your return on investment (ROI) may push you in one direction or another.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

In this episode, Joe, Jen, and Tom cover a huge news week, including confirmation of season 2 filming, possible new filming locations in that season, and six seconds of thirst trap heaven with our first Lan teaser! We do all that, and then talk Wheel of Time with the original podcasting J,J, & T - Joe, Jono, and Tom of tWoTCast! This one gets surprisingly non-confusing! Here Toms talk about comparative handsomeness and the importance of taking breaks! Hear Joes critique one second of film, and how you have to cut close friends out of your creative endeavors! Hear Jeno talk about taking advantage of people after they drink, and how the internet will destroy you! As always, spoilers abound, as do night nets!

News: https://twitter.com/TheWheelOfTime/status/1387451712584052738?s=20
https://deadline.com/2021/04/carnival-row-wheel-time-dangerous-liaisons-the-gray-man-czech-republic-filming-1234745781/
https://www.wotseries.com/2021/04/29/scoop-new-season-two-costume-designer-possible-filming-in-morocco/

tWotcast; http://www.twotcast.com/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
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Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

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Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversations aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don’t think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes!

Thank you for listening, and enjoy the show!

What You’ll Learn

Where to look for “scraping” tools for reverse-engineering Schema from other sites
What tools to use to find errors in your Schema
When to remove certain pieces of Schema, and when to leave them in

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/answering-your-website-schema-questions-with-terry-samuels/

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for “enough” GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it’s incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO.

Whether it’s big or small, if you have a question, we’d love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question!

What you’ll learn

Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking.
How using an automated review platform can make your job much easier.
Why keeping yourself ahead of your competitors with reviews is important!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/

In this episode, Joe, Jen, and Tom cover the latest news, including the resumption of filming, some set photos, and new casting! We then read the leaves of some social media changes, and project the future. After that, another big interview, as we reach out to two of the creators of the fan film "Flight From Shadow", Executive Producer and Production Designer Hraefn Wulfson and Producer and Costumer Designer Jennifer McGrew! This far ranging and detail filled interview has behind the scenes stories, insight into the creative process of creative the film, and so much more. All that, and Jen almost cries! As always, spoilers abound, as does Kevin Sorbo and Magic: The Gathering!

WoT's Happening: https://www.instagram.com/p/CN7JHtvnZQ_/?utm_source=ig_web_copy_link
News: https://editorial.rottentomatoes.com/article/books-becoming-tv-and-streaming-series/#
https://www.wotseries.com/2021/04/21/new-cast-member-and-role-revealed/
https://www.instagram.com/p/COBnGjqnM69/

Flight from Shadow: https://youtu.be/myFCGun_c-8
https://mcgrewstudios.com/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://discord.gg/GM5QkyG
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

Support the show (https://www.patreon.com/talkaranrhiod)

In today's solo episode, Jesse uses Intrycks' website and GMB as a test case to show the effectiveness of BrightLocal's local search grid tool. He shows that by using BrightLocal's tracking metrics, you can create actionable goals for your SEO and monitor your progress towards those goals. This episode highlights the importance of finding meaningful, actionable metrics for your SEO growth and why it's important to have the right tools to track them. Check this episode out today! What you’ll learn

What steps to take to improve your SEO, and how BrightLocal can guide those steps.
How to make sense of BrightLocal reports.
Why it's important to have actionable information to guide your SEO efforts.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/getting-our-gmb-to-rank-higher-for-our-local-niche-day-45-update/

In today's episode, Bob, Jesse and Sue explain how a local SEO focus can benefit a national (or even global) campaign! Having the ability to deploy a message locally allows you to connect with people your larger message may have missed, allowing you to "think globally and act locally." Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for listening!

What you’ll learn

Why a national campaign may miss a local audience.
How having a local team in place can increase visibility for your message.
Why a local SEO focus can benefit even your large business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-local-seo-help-large-companies-who-typically-focus-on-national-branding-campaigns/

In this episode, Joe, Jen, and Tom cover the latest news, including director interviews and some sad news for the Jordan family. We also have as guests the stars of The Way of The Leaf, puppet masters extraordinaire, Ryan and Dan! Join us for a free-wheeling conversation talking about fandom, the upcoming show, and MANY other things! Hear Ryan burn your heroes! Listen as Dan breaks huge casting news! All this and Apollo 13, Mistborn, The Breakfast Club, Sartre, The Lost Boys, Bill Cosby, and so much more! As always, spoilers abound, as does Joe not remembering a single question he asks!

News: https://www.wotseries.com/2021/04/15/uta-briesewitz-interviewed-by-short-take-podcast/

Way of the Leaf: https://www.youtube.com/c/TheWayOfTheLeaf

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
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The Google page experience update is upcoming, and Bob and Jesse are here to help you understand what that means for you, your website, and your SEO! The Google page experience algorithm update focuses on a number of factors for your website, including website speed, security, and mobile compatibility, that could potentially affect your Google rankings! Jesse and Bob offer a number of insights and tips to prepare you for the changes and make sure that your SEO continues to be optimized for the future. Additionally, we're still open for questions for Schema expert Terry Samuels. Whether you're looking for basic information about Schema or advanced tips and tricks, visit us at localseotactics.com/schema to ask your questions!

Thank you for listening!

What you’ll learn

How does the new page experience affect your page and ranking
Why it's important to pay attention to the new criteria for ranking
What you can do to prepare for the change

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/breaking-down-the-google-page-experience-update-and-what-it-means-for-your-website/

Are you looking to switch hosting companies, but you're worried that perhaps your current web host could be resentful of the switch? In this episode, Bob, Jesse and Sue walk you through how to switch website hosting, and the important points to consider when migrating your website to protect your website and make the transition as smooth as possible. What you’ll learn

How moving your website to a large-scale server can provide benefits to your website and company.
What important aspects to keep in mind when migrating your website to a new host.
Why your website is not one of the places you want to cut corners on your business expenditures.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-protect-against-a-resentful-web-host-sabotaging-my-website-when-i-switch-hosting-companies/

In this episode, Joe, Jen, and Tom cover the latest tidbits of show and cast news, including birthdays, pets, and saving lives. We also invite the stars of the Fantasy for the Ages podcast, Jim and Zach, on to do a Wheel of Time Fantasy Draft! Listen and enjoy as Zach gets dark, Jim draws a blank, Joe makes a steal, Jen gets a two-for-one, and Tom strikes out! As always, spoilers abound, as does elven runes!

Listen to Fantasy for the Ages: https://podcasts.apple.com/us/podcast/midweek-special-the-fantasy-fellowship-draft/id1544680047?i=1000510477728

News: https://directories.wga.org/member/7c8903de-e6b5-4fd4-8078-ed028fb385ad/
https://twitter.com/WotTVSeries/status/1379474547662073857?s=20
https://twitter.com/WOTonPrime/status/1379201426375602178

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://discord.gg/GM5QkyG
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

Support the show (https://www.patreon.com/talkaranrhiod)

In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate providers, you want to make sure your SEO remains in place and that all of your hard-earned SEO gains and ranking stick. We give you tips for combing over your website to make sure that all of your hard work continues to pay off! Do you have questions for the team? Visit us at localseotactics.com/questions to submit a question for us to answer on our show. If you submit an audio question we use on the show, we could send you a free Intrycks shirt!

Click that play button today for great tips and check us out at localseotactics.com for resources to help your business get found online.

What you’ll learn

How to maintain your website's SEO through a transition.
What tools are effective in helping you track and maintain your websites structure.
Why it's important to validate your links after a transition.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-ensure-my-current-website-seo-is-transferred-if-i-get-a-new-website/

In this episode, Joe, Jen and Tom cover the latest news. including cast returning to film, new castings leaked, plus #hennews and #horsenews! Then we get to the big deal of this episode, as we are joined by the amazing and talented writer Helen O'Hara! You may her know her from the Empire Film Podcast, her film criticism in Empire Magazine, or her general awesomeness. We discuss her new book, Women vs. Hollywood: The Fall and Rise of Women in Film, her fandom of The Wheel of Time, and her thoughts on the upcoming adaptation! As always, spoilers abound, as do a bevy of handsome Chrises!

News: https://www.youtube.com/watch?v=Nkpkz87dCew
https://youtu.be/BbqndAF0NM8
https://twitter.com/HickersonLane/status/1377263776798494727
https://www.wotseries.com/2021/04/02/new-cast-member-revealed-evenlyn-mok/
Helen O'Hara: https://www.goodreads.com/book/show/56935135-women-vs-hollywood
https://podcasts.apple.com/us/podcast/the-empire-film-podcast/id507987292

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
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Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

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On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine rankings. Depending on your industry and the complexity of your website, you may have to comb for broken links on your website more often. With these tools, this task will be made way less daunting! What You'll Learn: * Why it’s important to check for dead links regularly. * What tools are available to check for those links. * How removing dead links can improve your website’s search engine ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-find-broken-links-on-your-website/

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equity and some changes based on an intent-based approach. In no time, with the right content, your website could transform your business. Do you have questions for us? We’re here to provide answers! If you leave us a voice mail, you could get a free Intrycks t-shirt if we use that audio on the show. Thanks for listening, and enjoy the show. What you’ll learn * How a lack of awareness of what your website could be doing for your business could be costing you! * What value adding simple videos to your website could provide. * Why approaching your website with intent is key to maximizing its potential.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-your-website-work-harder-for-you-in-2021/

In this episode, Joe, Jen, and Tom cover the latest news, including new filming locations, and some probable castings! They also invite back to the show author Brendan T. Johnston, and Tom's colleagues from Audio Dungeon, Vinny Pro and Dan Isgro, to play a second round of the pronunciation game, which goes off the rails in spectacular fashion immediately, as one of our contestants doesn't show!

Hear Dan put some stank on it! Hear Vinny get denied when scanning a bar code! Listen in astonishment that Brendan isn't already on a podcast or the radio!

As always, spoilers abound, as does a rather exciting end to this game!

News: https://www.wotseries.com/2021/03/19/wheel-of-time-filming-tenerife-dubrovnik-croatia/
https://twitter.com/geekyeri/status/1374813442066894854?s=20

Check out Dan, Vin & Tom: https://www.theaudiodungeon.com/
Read Brendan's books: https://www.goodreads.com/author/show/18236736.B_Thomas_Johnston

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://discord.gg/GM5QkyG
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

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On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broken links, how to make sure links are routing properly, and more. Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to pick the brain of an expert. Whether you're asking something advanced or simply want to know more beginner-level answers, the field is open for questions.

Thanks for checking us out, and enjoy the show!

What you’ll learn

How to identify broken links.
What to do to reroute link paths to repair broken links and keep traffic flowing!
Why dead links can negatively impact your bounce rate and search engine ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings!

We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out!

What you’ll learn

What EAT is and what it's important to your rankings.
How to gain EAT to improve your rankings.
Where to begin developing EAT online to help your website.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/

In this episode, Joe, Jen, and Tom spend the whole episode talking about the latest news, focused of course around the drop of Rosamund Pike as Moiraine, embracing the True Source. Cringe as Jen gets cancelled twice! Learn as Tom teaches you how to call out sick! Cower in fear as Joe gets angry at Facebook! As always, spoilers abound, as does good underwear advice!

News: https://twitter.com/geekyeri/status/1372701059781591042?s=20
https://twitter.com/WOTonPrime/status/1372228757323276289?s=20
https://youtu.be/SCQFyRGFfTU
https://www.instagram.com/p/CMhuqEWHRNO/?utm_source=ig_web_copy_link
https://youtu.be/wp-C_hYnGxw

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://discord.gg/GM5QkyG
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

Support the show (https://www.patreon.com/talkaranrhiod)

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments. What you’ll learn

How to use gauge success of your SEO in generating leads for your business.
How to read the data you're given by various tools to find your niche in your market.
What tools to use to effectively measure your SEO gains.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone to help you generate and schedule content. As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show!

Thank you for listening, and enjoy the program.

What you’ll learn

How to repurpose content for Google My Business use and beyond.
Why it is important to alter your content just a little bit to avoid duplicate content penalties.
The advantages of keeping a content schedule to create consistency and improve efficiency.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

In this episode, Joe, Jen, and Tom cover the latest news (a trailer release date? Filming to resume? Healthy chickens?!), and then jump into the least fan-demanded episode yet, a deep dive into the Tinkers! Rage with Tom as Joe steals his bits! Hear Joe nail every name he pronounces! Marvel as Jen blows this whole thing wide open! As always, spoilers abound, as does lovely Irish singing!

News: https://www.instagram.com/p/CMIVYvmpDql/?utm_source=ig_web_copy_link
https://twitter.com/geekyeri/status/1369749187571556356?s=20
https://www.youtube.com/watch?v=wj2aB-gsEeA

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
Email: podcast@talkaranrhiod.com
Twitter: @arantalk
Instagram: talk_aran_rhiod
Join us on Discord: https://discord.gg/GM5QkyG
Merch: https://www.newcreationsbyjen.com/collections/talkaranrhiod

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In this episode, Jesse and Bob introduce you to BrightLocal’s local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking! We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, you can visit localseotactics.com/courses to sign up to be notified when courses begin! Folks who sign up as early adopters will enjoy a special bonus, so if you’ve been thinking of improving your SEO skills, whether you’re an agency or a small business owner, consider our courses. Finally, our upcoming schema-based interview with Terry Samuels is coming up soon! Visit localseotactics.com/schema to ask Terry a question and get your answers from an expert. Listen today for more great information and opportunities to engage. Thank you for checking us out! What you’ll learn * How to use a local search grid to make actionable SEO goals * Why certain industries may take longer to build a search engine presence than others. * When you can expect to start seeing results on your SEO changes!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/testing-the-local-search-grid-by-brightlocal-for-grid-based-gmb-map-ranking/

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7! If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show!

Listen today! And thank you for checking us out.

What you’ll learn

What are the advantages of having a strong web presence?
How to treat your website as a sales tool rather than an online brochure.
Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

In this episode, Joe, Jen, and Tom cover the latest news, including cast and crew interviews, pictures from set, and script unblurring! We also talk about events in the fan-base, including our parody songs! Then we jump back into our dizzying attempts to squeeze books 2 and 3 into season two of the show! Hear Tom freak out about his computer! Hear Jen wave away concerns about travel! Ruin dramatic flows with Joe! As always, spoilers abound, as do debates about houses and ruins!

WoT's Happening: https://twitter.com/amerchadhapatel/status/1367810567805825024?s=21
News: https://www.wotseries.com/2021/02/24/alvaro-morte-esquire-interview/
https://www.wotseries.com/2021/03/04/prop-photos-from-vysluni-church/
https://twitter.com/HickersonLane/status/1367881981275631616?s=20
https://youtu.be/xfkj9S-mfjQ
Joe's breakdown: https://drive.google.com/file/d/1v1QJGxwC691opQPUzhvl-WpKQF-9m0D1/view?usp=sharing
WoT Parodies: https://youtu.be/PuvXDwV-iZY
https://youtu.be/dpWxh8n5k4g
WoTionary: https://youtu.be/lm7PU-ilAEw
WoT Spoilers: https://youtu.be/_MHRf96UAfg

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
https://www.thegreatblight.com/creator-talkaranrhiod
https://www.talkaranrhiod.com/
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Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings! Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.

Check out this episode today! Thanks for listening.

What you’ll learn

The importance of taking notice when an algorithm update happens!
Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update.
How long after an algorithm update do you want to wait before reacting to changes?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt!

What you’ll learn

GMB uses standard geographic measurements (county, state, city) to allow you to define your service area.
How you list your service areas does not necessarily affect your SEO.
Be truly representational of your service area. Don’t expand your zone beyond where you serve!
Pick bigger cities to define your boundary to help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

In this episode, Joe, Jen, and Tom cover the latest news, and then jump into an ambitious attempt to convert books 2 & 3 into one season of television!

Listen as Tom get frustrated, as Jen refuses to be questioned, and as Joe burns season 3 to the ground!

As always, spoilers abound, as does a variety of messenger services!

WoT's Happening: https://media.discordapp.net/attachments/780584042549608448/813733028810850324/image0.png?width=312&height=676

News: https://www.wotseries.com/2021/02/23/lets-talk-about-season-3/
https://www.youtube.com/watch?v=7DRUAGbBg3E

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In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company!

Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users.

Check this episode out today for great tips and more!

What you’ll learn

How to turn your alerts on for your Google My Business page.
What sort of information you can access in your GMB alerts.
The advantages of using Google's personalized insights.
The value of experimenting with these free reports to find data that's right for you!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly!

We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive.

What you'll learn:

How to identify which metrics are right for your business.
The crucial difference between vanity metrics and useful metrics.
The importance of setting a metrics baseline

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/

A huge news week, as the show releases a teaser about the Shadar Logoth dagger, with show footage and dialogue! Joe, Jen, and Tom do an in-depth breakdown of the trailer, and do a bit of a Deep Dive into the dagger itself! Listen along as Jen does a dramatic reading, wonder as Joe ponders some theories, and enjoy as Tom walks you through his insane first impressions of the teaser! As always, spoilers abound, as do turtle/dragon/fishmen/armor what IS that thing at the end?!

WoT's Happening - https://www.instagram.com/tv/CLce26EhYoM/?igshid=4fh49l1p90ne

News - https://twitter.com/WOTonPrime/status/1362099497791348745?s=20

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more!

What you’ll learn

Website security is a ranking factor for your website.
Identifying insecure elements of your page is a breeze if you know how to look.
We can help you find those elements and fix them with a few simple tricks.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-insecure-content-and-how-to-find-insecure-content-on-your-web-pages/

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress. We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal. What you’ll learn * The Importance of setting goals which can be tracked with meaningful measurements of progress. * How utilizing data and metrics can reveal surprising avenues for your business to explore and take advantage of. * The advantages of evidenced-based success over blind attempts to explore business opportunities. * How metrics can help you apply your time, energy, and financial resources in the right direction!

View the show notes, resource links, episode transcript, and watch the video version at lhttps://www.localseotactics.com/how-do-you-track-seo-performance-and-real-world-impact-on-your-business/

In this special episode, Joe, Jen, and Tom are joined by a special guest... YouTube's own LezbiNerdy! The four cover the latest news, including casting and audition script leaks, and then tackle this week's topic, who will be the big bad of Season 1?! Hear Tom insist on crushing Joe's feelings! Hear Jen not forgive Faile! Hear Joe honor Boromir! Hear LezbiNerdy class up our show with well-reasoned, thoughtful commentary (and goggle at unintentional sex jokes)! As always, spoilers abound, as do three pounds of apples... Take it, it's yours!

News: https://www.instagram.com/p/CLJ9DJUhi4Z/?igshid=589eprv8yczd
https://www.instagram.com/p/CLJM0TMnOql/?igshid=qyd6v7fg3nni
https://www.wotseries.com/2021/02/09/scoop-new-audition-tape-hints-at-logain-storyline/
https://www.wotseries.com/2021/02/10/scoop-amer-chadha-patels-role-revealed/

Lezbi Nerdy: https://www.youtube.com/c/LezbiNerdy/

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In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you'll learn:

The importance of doing research of your own business in developing effective schema.
How schema helps Google understand how to categorize your business and where to rank you.
How to identify your services to create page-specific schema that is efficient and useful.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/

In this Diamond Anniversary episode, Joe, Jen, and Tom cover the latest news, including some type of big sporting event that is known for commercials, then dive into this week's special topic, scenes from The Eye of The World that must be cut from the adaptation! Pull on some headphones and listen as Tom upsets Joe, Jen doubles down on insane theories, and Joe brings the hottest of hot takes! As always, spoilers abound, as does secret host dancing!

News: https://youtu.be/wc80-lg_Nao
https://www.wotseries.com/2021/02/03/block-1-set-pictures-from-dolsky-mlyn/
https://www.instagram.com/p/CK15sKJnLEz/?utm_source=ig_web_copy_link
https://twitter.com/geekyeri/status/1356664273334755329?s=20

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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Twitter: @arantalk
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In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible! What you’ll learn

What schema is.
How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines.
How schema can help you to avoid website clutter and keyword stuffing.
The importance of maintaining a tight, clean schema.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/

In this week's episode, we cover the latest news, including possible Season 2 news, a change in key production staff, and more! After that, we dive into two very bad baddies, Balthamel and Aginor! This is probably one of the most darkly funny episodes ever, so buckle up and enjoy! Count as Joe calculates the numbers! Get travel advice from Jen about always having a go bag ready! Be safe with Tom as he gives advice about always carrying protection and (leather) masks! As always, spoilers abound, as do... Well, we really just completely spoil the last book in a huge way here, don't we?

News: https://www.wotseries.com/2021/01/29/scoop-composer-leaves-the-wheel-of-time-on-prime/

Please show your support by rating/reviewing us. http://getpodcast.reviews/id/1479634263
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On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you’ll learn

The importance of a mobile-friendly version of your business website.
Mobile optimization is more important to certain fields that may be accessed more often by phone than computer.
What to look for in creating a clean, accessible mobile website.
How you can participate in testing our new online SEO courses.
...and more!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/

In this special, unfortunately news free episode, we dive deep into the world building that Robert Jordan did for the Wheel of Time books, talking about the calendar and feast days, height and length, and the complexity of weight! That's right, our long awaited weights and measurements show IS HERE! Hear Jen never stop talking, listen as Joe won't take Tom's word for it, and watch out as Tom nerdgasms all over the place! Calculators are brought out live during recording! As always, spoilers abound, as do discussions on plumbing and heating systems!

Follow @WOTCalendar on Twitter

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On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be! What you’ll learn

The importance of your GMB to being found online.
How the click of a button on your GMB can make a powerful addition to your online presence.
How even if you already have a website, your GMB website can make a difference.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

In this episode, Joe, Jen, and Tom cover the latest news, including a concept art release by Amazon's Wheel of Time show! As if that wasn't awesome enough, we welcome back the better looking halves of our lives, Sarah, Dan, and Michelle, to do a live viewing of the fan film, "Flight From Shadow"! Dance as Dan digs the drama! Marvel as Michelle meets a monster! Stare as Sarah slices the sounds! Also, those Shadar Logoth pics!! This one's a fun one, and you can watch along with us! As always, spoilers abound, as does killer synth riffs!

News: https://twitter.com/WOTonPrime/status/1350140700105400321
Flight From Shadow: https://youtu.be/myFCGun_c-8
Making of Flight: https://youtu.be/u9KHYk6bjIw

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In this episode, Joe, Jen, and Tom cover the latest of late breaking news, then pick back up with their predictions on what will happen in episodes 5-8 of Amazon's The Wheel of Time! Hear Tom preach the changes of geography! Hear Joe let go of long held beliefs! Hear Jen make radical changes that almost convince us! Big characters cut! Big scenes cut! Action, adventure, and really wild things! As always, spoilers abound.

News: https://www.wotseries.com/2021/01/08/crew-additions-reveal-more-location-details/

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So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence. What you’ll learn * You'll learn what bounce rate is, and how it affects your business. * How to use Google Analytics to see your website performance and address problem areas * The importance of open lines of communication and a strong call to action in converting clicks to customers.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

Enjoy this special holiday recorded episode, where we cover some extremely late-breaking news, then jump into our planned topic, projected breakdowns of episodes 1-4. Projections that changed about a half hour before recording, due to that news! Interesting plot dynamics by Joe! Suspenseful builds by Tom! Outraged accidents by Jen! Definitely, this one has it all! Ever and always, spoilers abound, as do not so secret codes!

News: https://www.wotseries.com/2021/01/01/rumored-block-1-scenes-inside-the-womens-circle/
Riddles in the Dark: https://blog.feedspot.com/riddle_podcasts/
Fantasy for the Ages: https://www.podomatic.com/podcasts/fantasyfortheages
WOT Trivia & Games: https://discord.gg/CYujDDM

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In this super-sized episode, Joe, Jen, and Tom, welcome super-fan and renowned Canadian, Delusions of Graendal, to talk about how the upcoming show will address sex! But before that, a huge news week needs to be addressed! Listen as Tom name drops! Marvel as Jen plots the show on the fly! Hear Joe lament about time! Enough of this - cut to the clam! Delusions brings the thunder, as we not only discuss adapting"off-screen" sex from the books, but how to push the series further, in showing pan-sexual characters, polyamory versus polygamy, and how more sex can change misogynist behavior. It's the real deal! As always, spoilers abound, as does really, really puerile jokes!

News: https://www.wotseries.com/2020/12/23/rafe-judkins-answers-questions-on-changes-to-wheel-of-time-adaptation/

Follow Delusions of Graendal on Twitter: @Graendal12 and @FeatherMtnPod
See Tom on The Dusty Wheel: https://youtu.be/-nJaBKm8oJE

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In this episode, Joe, Jen, and Tom talk the latest social media buzz, dig into some pics, and then hit on a fun topic, how the casting announcements may influence our view of the characters! Hear Tom talk too much (not enough) about baseball! Hear Joe have a point then lose it! Learn as Jen teaches proper arm crossing technique! As always, spoilers abound, as do awesome impressions!

WOT's Happening: https://www.instagram.com/p/CIzjEiRBfuV/?igshid=2n8cc09pnkcp
https://www.instagram.com/p/CItw4jlh_yD/?igshid=ghayy5bomnon
https://cdn.discordapp.com/attachments/780584042549608448/789124552507654154/image0.png
https://www.instagram.com/p/CI1_C8fBzkw/?igshid=1w4s761j3b0fg

Joe on WoT Spoilers: https://wotspoilers.com/wheel-of-time-spoilers-314-loc-ch-30-to-heal-again

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It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year! What you'll learn:

Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down.
While hope is on the horizon for COVID, many business changes under COVID are likely here to stay.
Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

In this special episode of the podcast, Joe, Jen, and Tom were live on YouTube as part of a 24 hour charity event, but that didn't stop them from covering the latest news, and playing a fun game of Wheel of Time Secret Santa! Hear Jen get kinky! Hear Joe get stabby! Hear Tom give universal guides to gift giving! As always spoilers abound, as do donations to a good cause!

WOT's Happening: https://www.instagram.com/p/CIbEda_hv6s/?igshid=15gqdg6lfkkx3
https://www.instagram.com/p/CIbJ7DlhXXU/?igshid=1r0l9v0f891hf

New: https://www.youtube.com/watch?v=JVwXtuprL_s

WOT-a-Holiday live stream: https://youtu.be/BuXf2uAftaw

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In this episode, Joe, Jen, and Tom get their cuts in on a really huge news week. Alvaro Morte! A Holiday in Spain? New cast and crew! Oh yeah, how about an awesome video release from WOTonPrime showing Tam's sword? Plus a Q & A from show-runner Rafe?! This is a huge episode! Redecorate with Jen as she dreams of posters! Listen as Tom rails against the internet with topical references! Take movie recommendations from Joe! As always, spoilers abound, as do secrets between best friends!

News: https://www.wotseries.com/2020/12/04/scoop-four-new-cast-new-director-and-new-cinematographer-wrap-in-segovia/
https://www.watchandfindout.com/the-wheel-of-time-at-alcazar-de-segovia/
https://twitter.com/i/events/1334568912319483906
https://twitter.com/UnravelingWoT/status/1334947883548733441?s=20

Guest spots: https://anchor.fm/malkier-talks/episodes/Why-you-should-read-The-Wheel-of-Time-SPOILER-FREE-en7k8g
https://wotspoilers.com/wheel-of-time-spoilers-310-loc-ch-26-connecting-lines

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Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publicly! What you’ll learn

How to set up your service area business in Google My Business.
The best practice for defining your service area.
The importance of reviews in increasing your click-through rate and thus your ranking.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

In the latest episode, Joe, Jen, and Tom cover (and debate) the latest news, Jen fine tunes a new segment, and then we dive deepish into our topic of the week, fitting on Black Friday when we recorded, The Dark One! Wince as Tom gets pedantic! Get sold as Jen pitches a superior product! Wrack your brain as Joe quizzes you! As always, spoilers abound, as do many, many, Thanksgiving leftovers!

WoT's Happening:
https://www.instagram.com/p/CIGHv6HghmS/?igshid=926as431ip11https://www.instagram.com/p/CIEWW5LJv8a/?igshid=4zrdtjbd2rcz
https://twitter.com/juliethowland/status/1330989830256390144?s=21

News:
https://twitter.com/WotTVSeries/status/1331451613786025984?s=20
https://www.facebook.com/groups/wotseries/permalink/1283255778734004/
https://www.wotseries.com/2020/11/20/breaking-wot-to-film-in-spain/

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In this episode, we scour social media for the latest news, and debate the finer points of blue sand! Then fresh off of Tom suggesting they may be cut/radically changed for the show, the crew dives into The Ways! We've got it all here. Machin Shin! Floating islands! Spooky foyers! As always, spoilers abound, as does Joe's inability to end the show!

Social Media Round-up:
https://www.instagram.com/p/CHwlEkVh273/?igshid=bti2j679g1l
https://www.instagram.com/p/CHrAhk-B4vx/?igshid=am6cotimi3vi
https://www.instagram.com/p/CHrEftxBstl/?igshid=f7mhbpw08v5g
https://www.instagram.com/p/CHufWm3BcWN/?igshid=1fokrhuwo0oi6
https://twitter.com/geekyeri/status/1329571041824239616?s=21

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Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things! Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly. We talk about how Google actually works, versus how you may think Google works, and how you can use that knowledge to your benefit. This episode is packed with great information, give it a listen! What You’ll Learn * Kyle cracked the Google algorithm and was able to rank a website using lorem ipsum placeholder text * Google is an algorithm and does not read web pages in the same way a human reads them * Pay attention to what Google "likes" by checking out your top ranking competitors and see what they are doing * Google is looking for certain signals and features on a web page, to understand what the page is about * PageOptimizer Pro is a tool that can help you analyze the top competitors and what Google seems to be favoring for page content and signals * Whether you are an experienced SEO or just learning, POP can help you improve your rankings * Keyword rank tracking is important, but not the best gauge for how effective your SEO is * Monitor impressions in Google Search Console and organic traffic in Google Analytics for SEO trends

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/

In this episode, Joe, Jen, and Tom lament the lack of news, but press on undeterred to discuss this week's topic. That topic? Scenes from the books that won't make the show! Hear Tom be appalled! Hear Jen shocked! Hear Joe be outraged! How will YOU feel? As always, spoilers abound, as do absolutely no Kevin Spaceys!

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Tools! Everyone loves tools! They help us do our job better, faster, and smarter. In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP). This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google. It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings! What You’ll Learn * There is no secret recipe to ranking high in Google * You must discover what the top ranking competition is doing to rank * Using tools like POP can provide actionable information to help your SEO * Do not ignore the usability and user interface of your site, or your rankings will be impacted

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-page-optimizer-pro/

In this episode, Joe, Jen, and Tom kick back easy as Sunday morning, as we discuss the show news, including leaked set photos, and a rumored production stoppage, and what that could mean! Then we dive into our featured topic, wolves! Debate as Joe brings the philosophy! Ponder as Jen brings the metaphysics! Enjoy as Tom brings the mythology! As always, spoilers abound, as does a very polytheistic and globalist form of patriotism!

https://www.wotseries.com/2020/11/02/scoop-wheel-of-time-production-halted-until-april-2021/
https://youtu.be/_7SlD6m7Dtg
https://twitter.com/WotTVSeries/status/1324839527140233226?s=20
https://preview.redd.it/02jg0sdtegx51.jpg?width=2048&format=pjpg&auto=webp&s=8cf4c352dfd8b1b508ec28009c1bfe2c21728601
https://preview.redd.it/e6mswtheggx51.jpg?width=1010&format=pjpg&auto=webp&s=d6c4cba4af7bec86d9f297c87039bb8f55dd3bbd

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In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative. Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content. We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website! What You’ll Learn * Where to begin when doing keyword research * Take a look at competitor pages to see what they are targeting * Utilize the information on the Google search results page to find related keywords * Don't forget about Bing * Discover which keywords are most popular * Create keyword targeted website content

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-do-keyword-research-for-seo-content-writing/

In this episode, Joe, Jen, and Tom jump into the latest news, include an analysis of the recently released audio teaser! in the immortal words of DX, "Are You Ready?!" Once we calm down, we then go into our feature presentation, a patent-denied deep dive into the lovely lass with the predilection for prediction, Min Farshaw! Spin a knife and join us as Tom loses his mind, as Joe has fun with anagrams, and as Jen defends finding yourself after college! As always spoilers abound, as do red herrings!

https://www.wotseries.com/2020/10/27/wolves-we-come-again/
https://www.reddit.com/r/TheDailyTrolloc/comments/jjiysx/nargs_wheel_of_time_wednesday_for_the_whizzes_who/)
https://www.instagram.com/p/CG5Z2UoJ1fq/?utm_source=ig_web_copy_link

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In this extra special episode, Joe, Jen, and Tom interview the master researchers from wotseries.com, Omar, Eri, Sara, and Lane! We talk shop, then dig on deep to a huge treasure trove of material discovered this week, including set photos with set design, actors, costume, and props all well displayed! Hear Omar get denied coffee! Marvel as Eri proves how tall she is! Listen as Lane blows our minds! Be impressed by Sara's investigate skills and missing "H"! As always spoilers abound, as do ... Holy crap, did you SEE these pictures?!

https://www.instagram.com/p/CGd2NaiHi1b/?utm_source=ig_web_copy_link
https://www.reddit.com/r/TheDailyTrolloc/comments/jf865k/trivia_wednesday_narg_sucks_at_alliteration/)
https://www.wotseries.com/2020/10/24/local-photographer-captures-filming-in-progress/
https://twitter.com/AranTalk/status/1320421560449179663?s=20

Visit wotseries.com for all the latest WOTonPrime news.
Twitter: @WotTVSeries
GeekyEri's You Tube: https://www.youtube.com/c/GeekyEri/

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What are local citations? A citation is essentially a listing of your business, and it's key information, on another website. Think of Yelp, Mapquest, and similar websites. Your business is listed, usually with your name, address, phone number, website link, and basic business information. Citations are a powerful way to broaden your reach and build authority for your business. In this episode we'll talk about what they are, how to build more of them, 3rd party local citation services you can use, and best practices for maintaining them moving forward. What You’ll Learn * Citations are listings of your business on another website * Google My Business is the most powerful citation for your business * More citations can broaden your business authority and reach * It is important to keep your business information consistent across all citation listings * Search for competitors and see what citations they are using * There are local citation services to help you find, clean, and build citations if you need help * Keep a record of your citations and and the login details to modify them later as needed * Update your citations every 6 to 12 months or as key business information changes

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com

In this episode, Joe, Jen, and Tom don't have time for a topic, there's just too much news! Set photos, costume leaks, production news, and casting! Hear Joe speak Danish as well as he speaks Czech! Hear Tom reveal he listens to the PosCast! Hear Jen live from her parents's bedroom! As always, spoilers abound, as do wedding bells!

https://www.imdb.com/name/nm0678022/
https://www.wotseries.com/2020/10/03/another-fortress-town/
https://www.wotseries.com/2020/10/11/emonds-field-from-above/
https://www.reddit.com/r/TheDailyTrolloc/comments/j6m5or/possible_set_pics_from_the_terezin_location/
https://www.reddit.com/r/TheDailyTrolloc/comments/j6naw4/this_is_from_the_possible_wot_filming_site_at_the/
https://www.reddit.com/r/TheDailyTrolloc/comments/jax4fr/next_time_narg_ask_reddit/
https://www.instagram.com/p/CGZnx-1nWUqyeNg6uaRPE43RR9POGM5DGEHUQE0/?igshid=1k7l5chik38u4
https://twitter.com/geekyeri/status/1314499132309016577?s=20
https://www.wotseries.com/2020/10/14/scoop-three-new-cast-members-wrap-on-the-wheel-of-time/
https://twitter.com/AmerChadhaPatel/status/1316063402415067138?s=20

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In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website. What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website. You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote. Plus, getting this setup will also help you with measuring "goals" within Google Analytics - which we will cover in an upcoming episode, so stay tuned for that! What You’ll Learn * What a thank you page is, and why it's an important feature of your website * How to promote products and services to a captive audience * How to leverage your thank you page to improve your sales and upselling process * Setting up multiple thank you pages and why this is a good idea * How thank you pages help for tracking goals in Google Analytics

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-not-forget-to-optimize-the-thank-you-pages-on-your-website/

In this special episode, recorded live during SpoilerCon 2020, Joe, Jen, and Tom team up with the puppets from The Way of the Leaf podcast to compete against other content creators, alcohol, and their own memories in a trivia showdown! Dig in as Jen gets her puppet on! Laugh at Tom's completely misguided confidence! Be sold some DVDs by Joe! As always spoilers abound, as do characters you've never heard of!

Way of the Leaf: https://www.youtube.com/channel/UCdL6KVJJ-zqfYWiJA3mFeJg
https://twitter.com/leaf_cast

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Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics. This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts. This is a tactic that worked years ago, but is not really effective anymore. We'll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website! What You’ll Learn * Sometimes you can link back to your website from a blog post or website article * This was an effective SEO tactic years ago * Most links are now tagged as nofollow, so they do not provide any backlink benefit * You can still drive traffic by linking to your site from a blog * The best tactic is to get good local, niche relevant, or high authority backlinks

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/will-linking-back-to-my-website-from-blog-posts-provide-any-seo-benefit-to-my-site/

In this episode, Joe, Jen, and Tom cover the latest news in a short week, then answer the hard-hitting questions posed by... Tom? Hear Tom get his Mike Wallace on! Marvel as Jen breaks all the rules! Tremble as Joe unsheathes the Knife...of Dreams! As always, spoilers abound, as do be great accents, fortune prick me!

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In this episode Joe, Jen, and Tom cover the latest news (and oh, what a hell of a lot of news), with special guest star, Jon from WoT Up! Hear Jon curse like the sailor he is! Listen as Jon's Canadian accent bounces off our New York squawks! Marvel as we don't bust his chops about Gawyn at all! All that, plus casting news, possible set photos, and audition tape leaks that shed light on possible huge changes for the show! As always, spoilers abound, as do weird references to coitus! WoT Up: https://www.youtube.com/wotup

https://www.wotseries.com/
Gilbert Gottfried is the Dark One: https://youtu.be/4X8xqmu5Uyw

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In this episode, Joe, Jen, and Tom discuss the latest show news, and then dive into the fascinating artifact, The Horn of Valere! What is it? How does it work? What exactly does it sound like?! Hear Jen ask the unanswerable questions! Wonder as Joe ponders the imponderable! Journey as Tom discusses religious artifacts in a world without religion! All that, plus serious talk about toasters! As always, spoilers abound, as does a complete inability to follow our own rules!

https://www.spoilercon.org/
Jen on The Dusty Wheel: https://youtu.be/1cRffIo5QIw

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Listen to Joe, Jen, and Tom as they dive into the latest show news, including the re-start of filming, and official images from set! We then jump into our patent denied deep dive of the master politician , and amazing Amyrlin, Siuan Sanche! Listen as Tom justifies the means! Come on down as Joe plays Rod Roddy! Be stunned as Jen blows us away with her preparation! As always, spoilers abound, as do awesome tunes!

Androl Bard of Time: https://www.youtube.com/channel/UC5qLEzSUScSbNwQLsU5z9aw
Twitter: @AndrolGenhald

https://www.spoilercon.org/

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Join Joe, Jen, and Tom as they battle location and power issues to bring you all the latest show news, including some exciting Insta-brag #Horsenews! We then go into our patent-denied Deep Dive into the sixth and final look at the pre-history of The Wheel of Time, covering The War of the Hundred Years and the Aiel War! Join as Jen welcomes guest star Hank! Marvel as Tom goes into a rant about the importance of leadership! Cry as Joe loses power midway through the show! As always, spoilers abound, as does awesome music!

https://soundcloud.com/barney-harris-886185195
https://www.spoilercon.org/

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Join Joe, Jen, and Tom as they celebrate a year of podcasting, roughly! We play some fun games, review the latest news (production is about to re-start!), and oh yeah, we stream this episode live to YouTube! Wonder as Joe marries a Trolloc! Enjoy as Jen chooses to think of eating her young! Marvel at Tom's sappy utterances as the night progresses! It's been a year with the coolest fan base in the world, and here's to many more! As always, spoilers abound, and Wakanda Forever!

View the live stream here: https://youtu.be/KnTkID0YVes

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Okay, so we all know (by now) that getting reviews for your business is very important. Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing. This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack. In this episode we discuss the importance of this new feature, and how you can leverage it to maximize the benefits for your GMB and your business! What You’ll Learn * You can now have photos submitted by users when they leave you a Google My Business review * Photos that are uploaded with reviews are a great double dip, to get a review and a photo at the same time * Google can tell what is a stock photo and what is original * Getting these original photos uploaded by users is a great engagement signal for your Google My Business listing * Make sure you have a plan to ask customers for a review, to get more reviews * Add a script or process to ask for photos to be included in the review by your customers

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/you-can-now-upload-photos-when-leaving-a-review-on-google-my-business-listings/

A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page. Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page. In this episode, we answer his question and expand on the topic of silo pages. * When it makes sense to link from an inner silo page out to your money page * When it makes sense to link from your money page out to an inner page * You need to understand the intent of your inner silo pages if they are sales pages or just content pages * Be specific and intentional on how you are linking your pages together and the road map you are creating * Inner silo pages are generally created for Google, to help them understand your scope of content * The inner links you create for your website help show Google your major content areas and what is important

A huge episode, before our huger anniversary episode! Joe, Jen, and Tom cover a massive ton of news, as production ramps up and big casting news is announced for Siuan and Min! Then we take our (patent pending) Deep Dive into Portal Stones! Hear Tom parse the meaning of a single word! Hear Jen multi-task to demand an answer on blinking! Hear Joe long to mispronounce words! As always, spoilers abound, as do odd references to Doctor Who!

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In this episode, Joe, Jen, and Tom celebrate their silver anniversary! We cover the latest show news, and then take a crack on how we think the adaptation of the end of The Eye Of The World will look - to be clear, what happens at the actual Eye of The World! What will make the show? What will be cut? How will it look? Save as Jen cuts the cord! Marvel as Tom spends ALL the money! Relish as Joe constantly gets interrupted! As always, spoilers abound, as does in depth discussions of gimp masks!

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In this episode, Joe, Jen, and Tom cover the scarcity of latest show news, then jump back into our multi-part Deep Dive (patent - sigh - still pending) into the pre-history of the Wheel of Time, where we talk about the ta'veren we're all cheerin', Artur Hawkwing! Listen as Joe bring us some sweet story time! Sit in terror as Jen gets sick of our foolishness! Marvel as Tom comes up with something rather well-reasoned with out any prep-time! Sure, we get a little silly here, but this is an exciting tale of battle, conquest, treachery and murder! But, with some jokes and stuff? As always, spoilers abound, as does a Guiare Amalasan casting that's perfect!

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In this episode, Joe, Jen and Tom cover some of the latest show news, and then take a patent-pending Deep Dive into everyone's favorite Daddy, Tam al'Thor! Listen as Joe brings us down, as Jen brings us story-time, and as Tom rages against the dying of the light! We all reveal our dad crushes (is that even a thing?) about Tam, and let's face it, so do you! As always, spoilers abound, as does - wait, just for the record, all three of our dads are terrific. Love you, Dad!

Live stream: https://youtu.be/l5hASHRDkFA [We begin at 1:08:45]
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In this episode, Joe, Jen, and Tom are LIVE, as in, this was part of a 24 hour live stream on YouTube for the Cybersmile Foundation to work to end cyber-bullying.
We discuss the very large amount of show news, and then address a grab bag of listener questions!
Listen as Tom stays hydrated, as Joe ruins the books, and as Jen displays great parenting skills! Watch us try and look into the camera! And donate to the charity, or at the very least, be excellent to each other!
As always, spoilers abound, even when they shouldn't!

Live stream: https://youtu.be/l5hASHRDkFA [We begin at 1:08:45]
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In this episode we cover the latest news, and argue about how excited we should be about it. Then we go back to our patent-still-pending Deep Dive into the history of the world of the Wheel of Time, where we discuss the foundation of the White Tower, and the Trolloc Wars! We get a little nutty, to be honest--like Trolloc sitcoms, time distorting weather phenomena, and how to square a circle nutty. Hear Joe struggle with pronunciation! Feel Tom struggle with the heat! Marvel at Jen coming up with a theory that blows are minds! As always, spoilers abound, as do Scott Baio Myrddraals!

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In this episode we spend an inordinate amount of time on the latest news, and then jump into our latest (patent still pending, what the heck is going on) Deep Dive, into an amazingly rich and complicated character, Alanna Mosvani! We break down the first appearances of the character, touch on some of her future plot-lines, and discuss how (we hope) she'll be portrayed in the show. Hear Tom crow about cheating! Hear Joe pitch a second round of the Pronunciation Game: Czech edition! Hear Jen wish someone could teach her if words rhymed! As always, spoilers abound, as do tasteful adjustments of skirts!

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In this episode, we cover the latest news, including two cast members confirmed, and then move right along into our patent-pending Deep Dive (the patent office isn't even returning my calls) of the history of the Wheel of Time, where we discuss The Breaking! Hear Joe get lost in an actor's timeline! Hear Tom get lost in the Dark One's metaphysics! Hear Jen get lost in her own questions! The Time of Madness is here! As always, spoilers abound, as do ten dollar founding fathers!

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If you're doing SEO, then you're also using Google in ways that the average Google user is not. You're performing research, market analysis, and looking for content ideas, among other things. In this episode we're going to cover the topic of "search operators", to help you level up your Google search game! We'll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge.

What You’ll Learn * Use search operators to refine and manipulate the type of search results you are looking for * There are dozens of individual search operator functions that you can use * Simply type the search operators into Google, incorporating them into your Google search * You can restrict search results to a single domain * You can restrict search results to specific keywords or topics * Use search operators for precise market research and competitor analysis

In this episode, Joe, Jen, and Tom cover what turned out to be a huge news week. Indications about when the show will resume filming, production information, and casting, casting, casting! We hit all that news, and what it may mean for our poor, tattered episode breakdowns - as well as what it may mean for the investment Amazon has put into the show! After that conversation, we pick back up with our multi-part Deep Dive (patent still pending... still....) into the history of the Wheel of Time books, talking about how the Age of Legends fell into the Shadow, and the War of Power was fought. From the drilling of the Bore, to the placing of the Seals, we've got it all covered, with no limit on capitalization! Hear Joe do silly voices! Hear Jen finally get to ask her questions! Hear Tom go off on a mini-rant, and then crow about his smarts! As always. spoilers abound, as does... A Man Called Steve!

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In this episode, Joe, Jen, and Tom cover the latest news - and there's a lot of news this week! Wolves, interviews, show news, a veritable cornucopia of news! Then we get into the hugest news of the week - an exclusive interview with the actress who plays Leane Sharif on Amazon's The Wheel of Time television show, Jennifer Cheon Garcia! Hear Joe bring the research! Hear Jen bond over shared names! Hear Tom fanboy out at someone passionate about their work! More importantly, hear Jennifer Cheon Garcia talk about her time on the show, how she was cast, her thoughts about characters, set, costumes, the story - and more! This is the big one, folks! #42 for a reason! As always, spoilers abound, as does - holy shit we got an interview with Jennifer Cheon Garcia!!

WoT Up! Interview w/ an extra: https://youtu.be/5TRiWgGxuG4
Tom's Audio Dungeon Interview: https://youtu.be/i2-ocH5PU88
WoT Fandom Calendar and Discord: https://calendar.google.com/calendar?cid=bXRzM3Vrc2xz
https://discord.gg/8ebK8Yy

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In this episode, Joe, Jen, and Tom review the latest news, and then start Part I of a Deep Dive (patent still pending, for Pete's sake) into the Age of Legends - with special guest, The Innkeeper of The Dusty Wheel, Matt Hatch! Hear Jen out research Joe!, Hear Joe cheat and and start with the first age! Hear Tom shoot down all of his own theories! Hear Matt be awesome, and bring some deep cut facts - and Jordan's own notes! As always, spoilers abound, as does...De'ath!

Check out Matt at The Dusty Wheel
Listen to Jen's new song parody: You'll Be in My Heart

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In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches. A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web". Bad actors can gain access to this information and compromise your company assets, including your website. Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon! BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners! What You’ll Learn
- Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web threats
- Core ID Services provides identity theft protection and cybersecurity services for businesses and individuals
- Most corporate cybersecurity issues arise from third party vulnerabilities and breaches
- Over 70% of breaches originate from credentials stolen from a third party
- Employees that use corporate email addresses for personal account logins can be exposed
- Being lazy and reusing credentials on multiple services can lead to breaches
- Most security hacks are lazy, looking for the easy victim, and are not very sophisticated
- Good security starts with basic personal best practices, like using a password manager app
- If you know or think any of your account credentials are compromised, you should absolutely change your password
- Core ID Services can proactively find your information on the dark web, so you can take fast action before you are compromised

The big 4-0! In this episode, Joe, Jen, and Tom cover the latest in show news, and then go into one of their patent-pending "Deep Dives", into the fiendish female with the rosebud mouth, Liandrin! We also discuss something close to her "heart", the Black Ajah!

Hear Jen read in the dark! Sympathize as Tom gives up on understanding a madman! Marvel as Joe reveals undiscovered countries!

As always, spoilers abound, as do Friends references!

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Disclaimer: We had some technical difficulties with this recording. Please excuse Tom's audio quality.
Joe, Jen, and Tom cover the latest show news, and welcome some special guests, author Brendan T. Johnston, and Tony Hanson, Dan Isgro, and Vinny Pro of Audio Dungeon! Together, we play everyone's favorite game show, as guests who haven't read the books try and pronounce words from The Wheel of Time! As you can imagine, this is a fun one, folks! As... never, actually, no spoilers abound, so invite your friends to share in our friends' misery!

Audio Dungeon
The Unflappable Frog

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Greetings from Hardhaven, NJ (The Unflappable Frog)

Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your own website!

A content silo technique can potentially help you rank higher for specific search terms and topics
Create a strong landing page that you want to rank in Google
Develop supporting pages that dive deeper into to topic of your landing page
Do not link your landing page to the supporting pages
The supporting pages should link to themselves, and to the landing page
Each supporting page should be in-depth and specific on one topic that is related to the landing page intent
Supporting pages in the silo are not intended to be linked in your main menu or navigational structure
All actions on your supporting pages should be pushing users to your landing page

In this Very Special Episode, Joe, Jen, and Tom cover the latest news, then are joined by some very special, very good-looking guests to review the cinematic masterpiece: Winter Dragon! Join Sarah, Dan, and Michelle as we review the bastard pilot and money grab from Red Eagle Entertainment! Hear Dan get swept away by the dramatic acting! Hear Sarah reminisce about 90's weekend television! Hear Michelle find secret volcanoes! As always, spoilers abound, as does your pal, Billy Zane!

Link to Winter Dragon: https://youtu.be/S27gG6LZf88

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This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing.

Google has released some new Google My Business attributes related to the Coronavirus pandemic
You can add attributes such as curbside pickup, take out, delivery, and in-store shopping
Not many businesses are taking advantage of this attribute right now
You may have to change your primary business category if you are not seeing the attributes
Discover what categories your competitors are using if they trigger attributes but you are not

How-To videos are hot right now! With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website! There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more! Enjoy!

Use How-To videos on your website to get SEO benefits
How-to videos are extremely popular right now
There are many types of How-To videos you can produce
You can easily create videos, post them to YouTube, and embed them in your web pages
Leverage your videos
A How-To video does not have to be a DIY video or a tutorial video
How To make things or build things are easy videos that you can make if relevant to your business
You can make How To videos that guide customers on how to hire services like what you provide
Make educational How-To videos to help customers know when to replace or repair items you provide

In this episode, Joe, Jen, and Tom (but especially Joe) crow a little, then jump right into this week's topic, a patent-pending deep dive into our favorite Keeper of the Chronicles, Leane Sharif, and the role she holds at the start of the series! Hear Joe gain confidence in pronunciation! Hear Jen gain her voice! Hear Tom ask a question no one can answer! As always, spoilers abound, as does narrow parsing a single adverb!

Don't forget to check out the new hit single from @AndrolGenhald "Bard of Time" and our own Jen Isgro, I Kissed a Draghkar

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In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website. One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site. A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have web pages or sections of their website dedicated to giving local businesses more visibility. There are resource pages, maps, and listings of businesses that are open, and the services they provide. This is an excellent and easy way to obtain great high quality and relevant backlinks for your website. In this episode we'll discuss the tactics and strategies you can take advantage of right now.

Backlinks are a big part of search engine ranking in Google
Most media outlets have a page online to list local businesses that are open
Often times you can link back to your website on these sites
Find local TV, radio, newspaper, or online publications
Look for their Coronavirus resources area and find their posting area
Get your business listed in as many as possible

After covering the latest of breaking news, Joe, Jen, and Tom jump in to a brave new world of breakdowns, doing a 7th grade Social Studies project on The Two Rivers! We review its geography, its society, its government, and of course its history, as the great nation of Manetheren! Hear Joe expound on his love of geography! Hear Jen bring the inside scoop on the Women's Circle! Hear Tom express joy about getting to reference the Fertile Crescent! As always, spoilers abound, as does Lan, old buddy, not letting us down!

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In this episode, Joe, Jen, and Tom review the latest uncovered news and interviews, and theorize over translations! After all that fun, we jump into one of our patent-pending "deep dives" into that royal would-be Dragon, the man with the best hair in Ghealdan, Logain Ablar! Listen as Tom shoots down conspiracy theories, as Jen asks questions that we are unprepared to answer, and Joe references classic cinema! As always, spoilers abound, as does pragmatic prophecy prognostication!

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When it comes to your website, security is often an overlooked topic. Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted. The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere. Make sure your website is secure and protected against these threats with some simple and often free solutions. As the saying goes, "An ounce of prevention is worth a pound of cure" and that holds true for this topic here. Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road. * Always be aware of website security, especially in times of great distraction * Security issues can impact your customers or users and your search engine visibility * Your website should be secure with SSL security * If you are using Wordpress, keep Wordpress updated to current releases * Make sure all Wordpress themes and plugins are updated to avoid security vulnerabilities * Use security plugins for Wordpress to easily strengthen the security of your website * Audit user access, credentials, and password policies to understand who has access to your website * If your website is compromised, your web page speed can be impacted severely * If your website is compromised your email addresses can get blacklisted and prevent emails from being delivered * An exposed website can be hijacked and used for phishing scams, or to charge you a ransom to restore it * You can use software to monitor your website and watch for any unauthorized changes

In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic. It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now. By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace. Leverage technology and your human resources to change now, setting your business up for maximum success now and also for the future. What You’ll Learn * Ways that businesses are pivoting their digital marketing for the coronavirus pandemic * Google reviews are still paused by Google, so new reviews are not showing * The questions and answers section of Google My Business is also temporarily down * Keep using the available GMB features, like posts and photos to communicate * Make sure you communicate your business open status front and center online * If you have downtime and extra labor, you can focus on producing content to improve Google rankings * Record videos to showcase your products to customers and leverage the videos online or in emails * Show customers what you are doing right now for no-touch service, and how you are being clean * Customers are looking online to see what steps your business is taking to be safe during the pandemic * Understand your market and how it is shifting today, and make sure you adapt with it to serve customers * Look at selling gift certificates to generate revenue now and stay connected with your customers

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-remain-open-for-business-and-stay-relevant-online-during-the-coronavirus-pandemic-055/

The only pre-planned episode title we had comes into play this week, as we take one of our patent pending "deep-dives" into the Foremost Forsaken, Ishamael! Laugh as Tom finally gets license to interrupt whenever he wants! Puzzle along with Jen as she solves metaphysical quandaries! Marvel as Joe goes full "Pepe Sylvia"! As always, spoilers abound, as do the infinite miseries of immortal nihilism!

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In honor of JordanCon-line 2020, Joe, Jen, and Tom recorded this episode while simulcasting live on Facebook! For this episode, we dive into characters introduced in The Great Hunt, and which we think will make it into the Amazon series. We also do fantasy casting of some of these characters. Listen as Joe abdicates responsibility for research, as Jen longs for a Will Ferrell budget, and as Tom pisses off everybody by being right! As always, spoilers abound, as do three gorgeous faces!

You can watch the full video stream here: https://www.facebook.com/arantalk/videos/2763496723871289/

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Whitecloaks? Who needs 'em?! Joe, Jen, and Tom try and find out as they dig into the organization of zealots, and some of their notable members! All that, plus the latest news on the show. Listen as Tom grades on a curve, as Joe gains confidence in pronunciation, and as Jen ignores the basic tenets of genealogy! As always, spoilers apply, as do the Real Housewives of Amador!

Treesong end music by @AndrolGenhald (Twitter)

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Join Joe, Jen, and Tom as they cover the latest news, interviews, leaks, and see if you can match or beat their crazy theories. Then buckle up, as the trio take their Deep Dive (patent pending) into Ogier and stedding, and try and break you brain! It gets a little nuts, as we talk parallel multiverses, underground spaceships, and so much more! As always, spoilers abound, as do Great Stumps!

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Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode! Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects. You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for. Adapting to these customer expectations and providing them solutions will win you new business now while positioning your brand for operating in the future COVID-19 era, however long that may be. * What people are doing to make sure their businesses stay open and active * How to let everyone know you are open for business still * How to better communicate with customers about your business and status * Opportunities with social media and digital communications * Position your brand to survive the coronavirus pandemic

Coronavirus is having a major impact on businesses large and small. In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive. Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months. In this episode, we'll focus on some popular video and communications tools, and discuss how to use them to operate your business, and also to engage with your customers in new ways. What You’ll Learn * How the COVID-19 pandemic is changing the way we interact with businesses online * People are rapidly changing how they look for a business online * Businesses are shifting to more online and website based communications * Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways * Leverage video recordings and YouTube to enhance the content and purpose of your website

Despite the shutdown of filming due to COVID-19, this week had a ton of news, and Joe, Jen, and Tom dive into it all, with the help of their friends live chatting during recording! Sarah Nakamura on The Dusty Wheel? Rafe's Instagram Q&A? We cover it all. Try and chart Tom's drink count! Marvel at Joe's organizational skills! Be jealous of Jen's table service! As always, spoilers abound, as does fear of Billy Zane!

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Production on the show made be paused, but there's plenty of news (including #horsenews) to cover! The Showcast tries something new, with fans listening and commenting on Discord to the live recording! Then Joe, Jen, and Tom take one of our patent pending "deep-dives" into the big guy, the OG Ogier, Loial! Hear Joe gain confidence in pronunciation! Marvel at Jen's eloquence! Be warned as Tom spoils American Beauty! As always, spoilers abound, as do violently trembling ears!

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For local SEO, your Google My Business listing is an extremely important tool for your business. In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing. The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for. Here are some tips and tricks to approach your GMB description with SEO in mind, to improve your local rankings! What You’ll Learn * Google My Business (GMB) is very important for your local SEO * The description field in your GMB is a great resource for targeting keywords and geographic areas * Your GMB description will show in your business Knowledge Panel * You can input up to 750 characters in your description * Even if the description is not seen by users every time, Google knows what it contains * Google has eluded to the fact that putting keywords in your GMB description will help you rank for those keywords * Make sure your Google My Business description is optimized for SEO and readability just like any other content on your website

In this episode, Joe, Jen, and Tom tackle the latest news, battle COVID-19, and try and make plans for the future, when show news is apt to slow down! Then they turn to the featured topic, what "off-page" scenes from the book they'd like to see adapted in the show. Hear Jen lose track of wishes! Hear Joe advocate hard for flashbacks! Hear Tom talk about Sherlock Holmes for no good reason! As always, spoilers abound, as do show tunes!

Please show your support and rate/review us. http://getpodcast.reviews/id/1479634263
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Doing SEO on your website is very important, but how do you know if you're doing it right? In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO. The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimization, page structure, images, and other on-page website elements. There are many tools online, and there are many more free tools that we are not talking about today. A simple Google search will show many popular testing options, in addition to the ones mentioned in this episode. Enjoy! What You’ll Learn * There are dozens of reputable tools you can find online to help optimize your website * Use our free SEO audit to check your web page for optimization on specific keywords * Make sure any SEO audit tool you choose looks at domain issues, keyword optimization, and image analysis * Use the Google Structured Data Testing Tool to check your web page schema markup * Check the speed of your web pages for loading times and find what elements may be slowing it down

In this episode, we cover the latest news, and then we put on our deerstalker caps and try and determine how some of the early book mysteries may play out on screen. Hear us debate whether "American Psycho", "Sweet Home Alabama", or "Robin Hood: Men in Tights" is the best movie! Listen as we translate Trolloc language! Marvel as we ruin all the mysteries of the first two books! As always, spoilers abound, as do games afoot!

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Here we are at episode 50! A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey! In today's episode, we feature our first call-in question. Evelyn, asks if it is okay to use the same background image on all pages of your website? We cover this, and some related scenarios, to talk about the SEO impact as well as the user experience for choosing to do this! YOU’LL LEARN

Does it hurt SEO to use the same background image
Make sure the background image does not slow your page load times
It is better to use original photos over stock photos
You can use a slider instead of a background image if it makes sense on your page
Sometimes a background image does not reformat to a responsive page properly
Use a slider with image effects like Ken Burns effect to create movement and animation

Find show notes and episode information at https://www.localseotactics.com/using-the-same-background-image-on-every-page-of-your-website-50/

In this episode we cover a ton of news - some which isn't technically new, but it's new to us. Then we take one of our (patent pending) deep dives into the character who's crazier than a long-tailed cat in a room full of rocking chairs, Padan Fain! Hear Joe give lessons in Czech geography! Hear Jen ask questions we don't have answers to, as the Research Team feels her wrath! Curse along with Tom as his computer gets killed by Mashadar! As always, spoilers abound, as do wildly shifting personalities!
Please show your support and rate/review us. http://getpodcast.reviews/id/1479634263

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By now we all know online reviews are a necessity for a local business. Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you. If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call “review clout” and expand your business into new revenue streams. In this episode, we talk about how to find the related niches for your business, where your review clout can quickly get you new business and dominate the competition! YOU’LL LEARN * Getting reviews is always very important for your business * Ask customers face to face for reviews to get as many as possible * Use automation like ReviewLead to capture even more reviews for your business * Once you have high review count and high review rating you can leverage it for new revenue streams * Find niches that you can serve that have low competition * Look for competitors in the map pack that have low review scores * Add keywords and optimizations to your GMB and website for the niche to gain visibility

View show notes and all links on the show page at https://www.localseotactics.com/review-clout-leverage-your-online-reviews-to-expand-into-new-revenue-streams-049/

Our Silver Anniversary episode! In this special episode: Horse News Returns - twice! Tom asks good questions! Jen quibbles with pronunciation! Joe ponders the hard life of trees! Plus, Tom takes his shaving punishment for ignoring WoT barbers! All that, and we take our patented deep dive into the Grey Fox, Thom Merrilin.
Also, a special episode warrants a special guest star, Rob Spataro of Audio Dungeon! As always, spoilers abound, as do flowing mustaches!

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Images and graphics are an important part of any website, landing page, or sales page. Images help tell your story, showcase your brand, or clarify an example. As the adage goes, a picture is worth a thousand words! In this episode we will cover some of the basic things you should be doing to optimize your images that you use on your web site. You can get your pages to load faster, and you can take advantage of some very important SEO benefits with image optimization. Take a listen and hopefully you will learn a new trick or two! What You’ll Learn

Google can tell if you are using stock photography or not
Google Vision AI can determine an image object, relevancy, and topical associations
Use your own original photos and graphics whenever possible on your web pages
Optimize your images for proper size
Optimize your images for maximum loading speed
Take advantage of alt tags and file name to benefit your SEO efforts

View show notes and all links on the show page at https://www.localseotactics.com/learn-how-to-optimize-images-for-web-speed-and-seo-benefits-048/

There were some exciting leaks this week, and the team covers those, then jumps back into the second part of our projected episode breakdowns, covering what we believe episodes 5-8 will entail. Listen as Tom gets his groove back, as Joe wears out his eraser, and how Jen teaches us all how to plot descending action! As always, spoilers abound, as do wolves, apparently!

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Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode we'll walk through the basic block and tackle of what you should focus on for how to optimize a web page for a keyword or phrase. What You’ll Learn

To have a successfully optimized page, you must not skip the basics of keyword targeting
Getting your keyword into the URL of the page is great if you can do it
Be sure to incorporate your keyword phrases into your headings
Develop the page content on purpose with the keyword and related phases in mind
Adding images with file names and Alt text that uses your keyword is ideal
To be targeting the keyword, you must be mentioning the keyword on the page

View show notes and all links on the show page at https://www.localseotactics.com/how-to-optimize-your-web-page-for-a-keyword-a-basic-overview-047/

In this episode, we cover the latest news, including some areas of controversy, and we devastate Tom so much he looks for a razor. We also break out a new segment that has us coco-nuts! Then we get to the meat of this episode, where we attempt to do episode breakdowns based on what we know. We cover episodes 1-4, each in our own way. Hear Jen totally make us look bad, and then mismanage the clock! Hear Joe insist it's important to know the land speed of horses over time! Hear Tom really cheat the system!
As always, spoilers abound, as do our timelines!

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Content is king! This phrase is virtually beaten to death in the marketing world nowadays. But, it's true. At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google. Producing content can be very intense, overwhelming, and time-consuming. Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts! What You’ll Learn * You must do keyword research to identify the proper phrases to target and incorporate into your content * Write pages that answer common questions your customers are asking * When you type pages, use the tone of talking to the customer directly * Determine the frequency you can stick to for how often to put out new content * Determine the size of the page (how many words needed) depending on the market and niche you are in * Use in-sourcing to delegate content creation to people on your team * Use outsourcing to hire freelancers or specialists to help with content creation * For a long term solution to outsourcing you can consider adding a Virtual Assistant * Check with colleges to see if you can work with an intern to develop content for you

View show notes and all links on the show page at https://www.localseotactics.com/create-a-website-content-strategy-and-get-help-making-new-content-for-your-site/

In this episode, the latest news is covered, including the awesome set photo leak! (Costumes!!) Then we do our patented deep dive into the Man Alone, al'Lan Mandragoran!
The Lord of The Seven Towers rules the roost, and we get a little punchy talking about the elite fighter. Hear Joe talk about "mad ups"! Hear Jen give a linguistics lesson! Hear Tom try hard to talk about Star Wars! As always, spoilers abound, as do Cats Crossing The Courtyard!
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In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of! The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings. The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice! What You’ll Learn * Why it's important to understand your digital competition versus your historical competition * How to search on desktop and mobile search to find out who your primary competitors are * Look for competition who is dominant in the map pack * Choosing your GMB category is very important for your visibility * You can also choose multiple subcategories for your business too * Learn how to view which categories your competition is using for their GMB * When you look at a GMB you only see one of the several categories the business may have listed

https://www.localseotactics.com/discover-what-google-my-business-categories-your-top-competitors-are-using/

In this episode, Joe, Jen, and Tom discuss the latest flood of casting news and mystery, and then do another character deep dive into the master of healing, Nynaeve! The one-time Wisdom cures last week's madness! Listen as Joe casts from the 90s, as Jen brings insight and throws away credit, and as Tom hears news that may cause him to leave the show!
As always, spoilers abound, as does wanton braid tugging!

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Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website. We'll also dig into plugins, for what makes them great and what makes them dangerous! Keep your site running smoothly by following these best practices and helpful tips. What You'll Learn

What caching is and how to use caching on your website
Use page caching to make future visits to your web page very fast for users
Use WordPress plugins to minimize your script and make your site load faster
Using minimizing plugins can help but you must be careful and test your site afterwards
When choosing plugins for WordPress make sure you choose quality plugins from known developers
If plugins are making your website slow, you can disable plugins to determine the culprit
Keeping your plugins updated will ensure your site is free of errors eliminates security holes

Visit the show page for all links and for more information; https://www.localseotactics.com/https-www-localseotactics-com-improving-website-speed-for-wordpress-part-2-interview-with-joe-anderson/

In this week's episode, Joe. Jen, and Tom review the latest news. There are three pieces of news, one is interesting, one looks great, and the third... Well, we have thoughts. Lots of thoughts.
Listen to Joe express joy in Haldir's death! Listen to Tom become a harbinger of doom! Listen to Jen exclaim that the Prisoner of Azkaban movie doesn't make a lick of sense!
As always, spoilers abound, as do a sea of cruel, cruel cuts!
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In this week's episode, we discuss some small tidbits of the latest news, and then do another one of our character deep dives, as we look at the smartest woman alive, Egwene al'Vere!
Marvel as we find out Egwene's secret family history, as we discover Jen's ability to remember her feelings, and the shock as we learn Tom cannot speak Dutch!
As always, spoilers abound, as does the desire to see the Dora the Explorer movie!

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Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website. This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible. Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wordpress! What You'll Learn

Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code “intrycksditty”
Website hosting makes a difference in your website speed, especially for WordPress websites
Using a Content Delivery Network to speed up your website
CDN stands for Content Delivery Network

Visit the show page for all links and for more information; https://www.localseotactics.com/improving-website-speed-for-wordpress-part-1-interview-with-joe-anderson/

We're talking about the Google Posts feature within your Google My Business (GMB) listing this week. Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option. This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for. Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran! What You'll Learn

Use Google Posts to communicate to Google the primary cities you do business in
How to identify nearby cities and neighbor hoods that Google will recognize
How use Google Posts to communicate to Google the primary services you provide
How to use these tactics to launch an initial content strategy for Google posting

Visit the show page for all links and for more information; https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/

In this week's episode, you find out that Tom writes the Show Notes, and he missed this episode as his entire family is down with the flu! Listen as we discuss more casting and location news, Jen really explores the space, and Joe mispronounces some names, I'm sure!
As always, spoilers abound, as do reminders to get your flu shot!

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How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again. Specifically, we're talking about how to get even more reviews on your Google My Business listing. Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough. You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there. If you can accomplish this, you will outpace your competition, improve your Google rankings, and get more business fast! Check it out!

What You'll Learn

You need a Google My Business Listing in order to get reviews on Google
Be up front and help walk a customer through how to immediately leave a review in person
Some customers may have “technology shame”, not knowing how to leave a review and so they will not leave one
Double the amount of reviews you are getting by being a little bit pushy and focused on getting reviews
Getting more Google reviews can improve your visibility and search rankings

Visit the show page for all links and more information; https://www.localseotactics.com/getting-more-reviews-on-your-google-my-business-listing/

In this week's episode, we cover the latest casting news (Alanna in Season One?!) and then we dig into this week's main event, Shadar Logoth! Listen as we discuss films we haven't seen, disagree about the appearance of mist, and reveal travel plans for next April!
As always, spoilers abound, as does great evil!

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Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business. Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing). There are four primary post types, at the time of this recording at least! Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts. We will explore what each one should be used for, the best practices for each, and what using them properly will do for your business and local exposure online. We will also talk about the new domain name and home for the Local SEO Tactics show!

What You’ll Learn * New domain name and home for the show at localseotactics.com * What are the four main areas and types of Google Posts * How to use Google Update Posts * How to use Google Event Posts * How to use Google Offer Posts * How to use Google Product Posts

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode40

In this week's episode, Jen's computer gets shut down by update Gremlins, and Joe and Tom update you on the latest news, leaks, and posts, and theorize how the upcoming show will be impacted. Listen to us discuss actor-branded whiskey, price exotic weapons, and how drunk we'll get on New Year's! Spoilers abound, as do shout-outs!

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On this week's episode, we talk about recent crew news and then get into our first deep dive on probably the most fun character in the series, Mat Cauthon! Listen to us discuss Joe's physique, Hugh Laurie's career, and whether there any barbers in the WoT! Oh yeah, and Matrim, too! Spoilers abound, but mustaches do not!

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The Talk'aran'rhiod team goes a little bananas talking about the four latest casting announcements, and rates how great they were at predicting these choices. Listen to us talk about TV shows we haven't seen, debate the merits of shapely calves, and of course, glorious hair. Spoilers abound, as do mispronunciations!
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In this lucky 13 episode, we discuss the latest news, and how we think it all impacts the show. Then we do a deep dive into our favorite yellow-eyed blacksmith, Perrin! Join us as we discuss how large a human head is, learn how to pronounce words we really should already know, and discuss Joe's favorite movie, Dirty Dancing: Havana Nights. Spoilers abound, as do conspiracy theories!

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This week's episode we discuss more of the latest info on the upcoming Amazon series (casting and location!), and dig in our main man, Rand al'Thor. We do our patented deep dive into Rand, his history, his actions in the first book, and his glorious, glorious hair. Our crack research team worked hard on this one, and we ignored most of their notes! Spoilers abound, as do sea turtles!

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In this week's episode we talk about the latest casting news, set photos, and big Season 2 news! Then we get down to the nitty-gritty... Moiraine! The OG Aes Sedai gets the Talk'aran'rhiod breakdown, as we discuss her background, inspirations, powers, and how that all may play out in the show. Also, Tom ruins Rorschach for Jen and Joe! Spoilers abound, as does staff bashing!

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Check it out as Joe, Jen, and Tom unpack the latest casting news from Amazon's adaptation of The Wheel of Time, talk rumors and casting theories, and debate what makes a good TV dad. They revisit the table read video and debate the role of Helena "Handbasket" Westerman. Spoilers abound, as do Jen's good lines!

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Joe, Jen, and Tom breakdown what shadowspawn are, and which appear in the Eye of the World. Learn their traits, their inspirations, and whether we believe they'll show up in the show. Learn which are probably insane all the time, and which ones smell REALLY bad. As always, spoilers abound, as does discussions about what exactly "eyeless" means!

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Joe, Jen, and Tom bring it all home in their third discussion of dreams in The Eye of the World! Detailed breakdowns, theory discussion, reviews of 10 year old comic books... It's all here! Come for the nuanced and varied opinions, stay for the head colds! Spoilers abound, as does discussion of horrible road design! RIP Brown Leaf.

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Joe, Jen, and Tom continue their deep dive into the World of Dreams, reviewing some of the dream sequences in The Eye of The World, and breaking down their meaning and intentions, as well as some real world parallels. We also discuss the latest casting news, and some reader feedback! As always, spoilers abound!

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Listen as Joe, Jen, and Tom take their first podcasting steps into the World of Dreams. We talk about what it is, how it works, and of course, how we think they'll address it in the upcoming Amazon series. Listen as we explain how to say the name of Ellen Page's character in Inception, as Tom talks about Twin Peaks again, and as we all work together to pronounce Elyas's name properly! Spoilers abound in this wide-ranging discussion, the Talk'aran'rhiod research team really earned their pay this week!

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Joe, Jen, and Tom were just a little excited about the latest WOT Wednesday, the first look at the table read for episodes 1 & 2! Listen as we gush over how good the cast sounds, learn as the crack researchers at Talk'aran'rhiod Labs break down the video for casting clues, and learn of the latest behind the scenes photos, including headless Chewbacca? Spoilers abound! So does fun!

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Joe, Jen, and Tom pick ten of the big characters in The Eye of The World whose casting has yet to be announced, and apply their discerning intellects towards remedying those vacancies. The fact that it is not 15 years ago is only a minor problem. Listen, and get yourself good and worked up about all of our excellent choices!
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Listen as Joe, Jen, and Tom discuss channeling in the Wheel of Time, explaining what channeling is, how it works, and how we think it'll be displayed on the show. Listen to find out how right we are! Listen to find out how Jen fixed her (Lo)gain problems with her microphone! Listen to see how many times we say taint! Spoilers follow - for WoT and Avengers Endgame!
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On episode two of Talk'aran'rhiod: A Wheel of Time Showcast, Joe, Jen, and Tom talk about characters from Eye of the World, and who they feel is a must for the upcoming Amazon show. They also discuss which characters may be cut, combined, or pushed off to future seasons. Do you agree? Disagree? Can't wait for Jen to be cast in the Min/Galad spinoff, "Hey, Jude"? The only way to find out is to listen! Warning: Spoilers and fun abound!
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Join Joe, Jen, and Tom as they begin their discussion about the new Amazon Prime show, The Wheel of Time! They discuss their feelings about the show being made, all the casting announcements, and already explore fun with pronunciations! Warning, spoilers abound.

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Being a Wheel of Time fan, we're certain you know how important a prologue is. While ours is not nearly as mystifying or long as some of The Wheel of Time prologues, it's still important to set the stage on which we play, and underscore how we've progressed since we started this podcast however many turnings of the Wheel have passed. If you're a first time listener, we recommend you listen to this before taking the next step. Can you feel the Pattern pulling you? Oh...and don't worry about spoilers in this episode, but there will be plenty more to come.

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Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at Intrycks to power our websites. These plugins help to create dynamic content on your website, keeping them fresh and engaging for your customers and prospects. Plus we unveil our newest collaboration, Agile Alerts, and announce the free Beta Registration on the show.

What You’ll Learn * Interview with Joe Anderson of Metaphor Creations * Intrycks collaborates with Metaphor Creations on a regular basis to provide websites and digital marketing services to customers * Our new collaboration www.agilealerts.com is now live and taking beta users * Joe has been a Wordpress developer since 2011 * It's very important to create good and "sticky" content for your website, to keep users engaged * Use the Content Duplicator plugin to quickly create new page or post templates for your Wordpress website * Always change the page title, URL, and content on a duplicated page so as to avoid actual duplicate content * Use the Alternate Timed Content plugin to schedule when you want content and widgets to show, or be hidden, on your website * You can use the Ditty News Ticker to dynamically display scrolling, rotating, or other text and news on your website * The Ditty Facebook Ticker allows you to pull in your recent Facebook posts into your website and display them anywhere in your website

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode39

Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In this episode we share some tips and tactics on how to create a content production strategy that allows you to stay on track and keep putting out fresh content. Learn how to get easy ideas for content, what type of content you should produce, and how often you should be creating it. Plus, don't forget to setup your website to automatically alert Google when you have new content on your site, too!

What You’ll Learn * You need to have a regular content production schedule to continually produce new content for your website * Your level or quantity of content production will depend on what your competition is doing * You can research your competition to see what their content output is by viewing their blog, or checking their XML sitemaps * You need to be active in producing new content because Google is continually looking for new content to show in search results * Use an XML sitemap and submit your website to Google via Google Search Console to automatically get your new content submitted to Google * Putting out content with 1,200-1,500 words on the page once per week is ideal, but at least once per month or every two weeks is okay * Sit down one day per month (or quarter) and list out the content or topics you will be working from * Easy ideas for content creation can include things like category pages, FAQ pages, Q&A, industry news, internal company news or events, and local community related topics * You can create new content for your website by using case studies or customer testimonials * Do keyword research to find out the most popular keyword searches for services or products you want to be found for so you can write content specifically for those topics * You can use a freelancer to help create content for your website, but make sure you understand the process yourself first

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode38

Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The only reliable way to accomplish this is to use the Google Search Console to submit your website to Google, and to use Bing Webmaster Tools to submit your website to Bing. In this weeks episode we'll walk you through the basics on how to get your website submitted, make sure the Google and Bing know about new pages, and ensure that your pages able to be found by the search engines!

You'll Learn

The only way to submit your website to Google
Setup your account in Google Search console (GSC) to submit your website
You need to submit a sitemap in your GSC account
Your sitemap acts like a Table of Contents for Google, to help them understand your website pages
You should be using a Wordpress plugin or some other method to auto-update your sitemap when you create new content
You can manually submit a page to Google by going to the Fetch as Google in the Crawl section of Google Search Console
The process to submit your website to Bing is very similar to submitting to Google via Bing Webmaster Tools

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode37

How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website! Category pages are very helpful for multiple reasons. They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for. Category pages can boost your SEO by helping to group relevant web pages together, so Google can understand the products and services you provide and better match them up with the searchers intent. This approach is also great for your actual human web visitors, too, since it gives them natural navigational hubs to learn more or explore your offerings further. We'll walk you through some easy ideas and concepts, to help you get started making or improving your own category pages.

What You’ll Learn * Using category pages on your website to round up content on similar topics * Improve your SEO and search engine rankings with category pages * Begin by looking at the type of products and services you offer and put them into groups * Come up with the category for each of these groups and create a category page * On each category page you will list individual products and services in that group * Create the category page with SEO in mind for keywords, URL, title, and h tags * Link to the product and service pages from the category page * Category pages can be listed in the main menu of your website or other prominent areas * Category pages can have call to action (CTA) buttons and other traditional conversion features * Treat the category page similar to a landing page because you want to match user intent and convert * Putting FAQ's on a category page is an easy way to add more relevant content to the page * Add links to the category page from any relevant individual pages, where it makes sense for visitors to follow * Update category pages with new content and links when it's created to keep your category page fresh

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode36

Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget. Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009 built it to sell over $25 million worth of product over 5 years.

While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers. In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication.

Nate shares his story of entrepreneurship, delegation, and scaling a small business on a bootstrap budget. Using freelancers to supplement your team can provide some great benefits to local business owners. You can hire top quality individuals quickly, and instantly improve the talent on your team - often with higher skill sets and lower costs than if you were to hire local talent. Learn how FreeUp only accepts the top 1% of all freelancers into it's pipeline, and how you can get started with a discount for being a Local SEO Tactics listener!

What You’ll Learn * How Nate Hirsch founded FreeeUp.com and grew it into a successful business that allows customers to hire top quality temporary freelancers * Nate got his first taste of scaled success by selling niche baby products on Amazon when he was attending college at 20 years old * As Nate tried to scale his business he encounter many struggles in how to hire talented people to join his team * Growing your business and delegating your duties as a business owner are very difficult * FreeeUp only allows the top 1% of all freelancers to join their network and perform work for FreeeUp.com customers * Freelancers are all vetted on many levels, including skill, attitude, and communication * Utilizing freelancers allows you to utilize top level talent for short term tasks or projects instead of hiring them and retaining them * In a job market where hiring local talent is very tough, using freelancers is a great way to get talented team members * It is important to set expectations on what type of talent you need and what type of talent you are hiring in a freelancer * Focusing on your own hiring process and refining them will make sure you continually bring talented people that fit your needs * You should delegate things that you are not good at or that you don't want to do * Find specialists to execute these delegated duties for you so you can turn your weaknesses into strengths * Get $25 OFF from FreeeUp.com for all Local SEO Tactics listeners

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode35

Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO. As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term. For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inputting "DIY" or "DIY videos" into their search. Gaining a clear understanding of the your audience, and what their intent would be when finding your page, will help you develop clearly identified content. This makes it much easier for Google to match your content with searcher intent, rather than guessing. In this episode we'll break this down and digest what it means, so you can create better content, convert more users, and rank higher in Google by incorporating searcher intent into your SEO strategy.

What You’ll Learn * How to create pages on your website for the user intent * Creating your page with a good user intent helps Google know who you are creating the page for * If you are targeting a search term that is ambiguous for user intent then you may have poor results * Going after long tail keywords can add more context to your content and help define intent * Matching content to user intent will reduce bounce rates and keep users on your site longer * Example - if you're creating a DIY article or page, make sure the content is helpful for solving their problems * Example - if you're creating a page for services you provide, make it clear you are offering your services * Strive to really understand what users are searching for - answers, info, services, help, or products * Google uses AI and machine learning to try and guess a users intent and tries to match it to search results * Having a strong intent based content page will also deflect poor quality visitors who did not match your intent * At the top of the page clearly state the intent of the page right in the title and headings of the page

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode34

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing? This is an area you should be paying attention to! Anyone with an active Google account can post a question about your business. Additionally, anyone can also answer that question! This is pretty cool, but also pretty scary from the standpoint of the business. Learn how to monitor Google Q&A, how to answer questions in Google Maps via the Q&A area, and how to leverage this to enhance your online exposure. Learn how to take control of the questions, how to have the best answers, and how to make sure your business content is in your own control.

What You’ll Learn * What is the Google Question & Answer feature in the Google My Business listing area * Anybody with a Google account can ask a question about your business * Anybody with a Google account can answer a question about your business * It's possible for people outside of your business to provide price quotes and answer information about pricing * There can be multiple answers to any question on Google Questions and Answers about your business * If you are registered as the owner of the business, when you answer a question it is tagged with "Business Owner" so the public can distinguish your reply * All answers can be upvoted and the answer with the most upvotes will be the answer that is shown for the question * Make sure you monitor the questions that are being asked on your GMB so you can provide answers to them * You can check to see if you have new questions by going through your GMB listing by clicking the "view in search" or "view in maps" links * Leave answers as fast as possible to answer the customers questions and to be the first answer provided * Upvote your own answers right away and ask others you know to upvote your answers too * Ask your own questions so you can get the information you want up in the Q&A section * You can answer your own questions too, to make it a very good FAQ type of area in your GMB

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode33

Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business page suspended, since your GMB listing is such a crucial part of ranking high in Google for many popular local search terms. However, if your GMB got suspended, there is hope! In our first "Beer Friday" episode we'll discuss GMB suspensions, the reasons for getting suspended, and how you can get reinstated using the Google local businesses reinstatement requests. We'll also drink a beer. Cheers! What You’ll Learn * First Beer Friday episode - where we drink beer and talk SEO * Beer is from Bald Man Brewing in Eagan, MN * Reasons why your Google My Business listing can get suspended * How to get your GMB listing reinstated if it gets suspended * One of the more common reasons for getting your GMB suspended is because you check the box that says you have a storefront and serve customers at your location, when you do not have actually have a store front * If your business category is one that Google considers risky, such as locksmiths or criminal lawyers * If you deal with regulated goods, such as firearms, pharmaceuticals, or other controlled items * Your Google My Business listing can be suspended for having multiple listings for the same business * A good way to double check and see if you have duplicate Google My Business listings is to do a Google search on your address in Google Maps * If you find a duplicate listing, and it's not currently claimed by you, you can claim it and then mark it as a duplicate or as closed * Your can get a GMB suspended if you have incorrect information on your listing * If you try and use keywords in your GMB business name, you run a high risk of getting your listing suspended * If you make too many changes to the primary business info fields, such as your name, address, or phone number, you can get suspended * Having a fake web address or a redirected website address listed on your GMB can get your GMB suspended * If you have multiple business locations, you can get suspended for overlapping your service areas on multiple GMB listings * If you do get your GMB listing suspended, it is possible to get your GMB reinstated by following the reinstatement process from Google * It usually takes 24-72 hours for Google to respond to your reinstatement request * If you don't get reinstated, you can try it again * You can also send a Tweet to Google for questions or problems with your GMB * Your individual GMB listing can get suspended, or even worse, your entire GMB account (and all listings) can get suspended

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode32

Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers Website speed is a ranking factor, for Google. It's official, Google has confirmed it! So, if you're not paying attention to how fast your website is, then you're completely ignoring something that can easily help your Google rankings! In this episode we dig into what can cause your website to slow down, how to test the speed of your website, how to identify exactly how long each element of your website takes to load, and best practices you can implement to maintain a fast website today, as well as into the future.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode31

How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics. What many don't know is Bob's history as a successful brick-and-mortar business owner over the last 20+ years. For episode 30 of Local SEO Tactics, Jesse interviews Bob Brennan, discussing what it takes to survive as a business for over 20 years, and how continuing to seek out and embrace new marketing technologies can help grow your small business.

What You’ll Learn * Insights into what it takes to persevere in small business with an ever changing marketing landscape * How inbound or "pull" marketing is so much more powerful and outbound or "push marketing * Contrasting the traditional marketing techniques like direct mail, versus newer digital methods * Focusing on SEO and digital marketing costs substantially less than cold calling, direct mail, and appointment setting * Business owners need to shift their marketing to become a "service based business" * Using digital marketing allows for very low cost test marketing to see if your ideas will fly or not * It's much easier for a local small business to open an online store with today's eCommerce technology * Local businesses can leverage technology to provide value and services that competitors are not * What are the basic inbound marketing metrics that a business owner can easily pay attention to * Developing a customer service script can help your team to convert more first time callers into customers * Make sure you are researching your competitors to see what they are offering and how they handle new customers

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode30

Understand When The Google Map Pack Shows Up and How To Get Your Website Ranked In The Map Pack We're all familiar with the Google Map Pack, right? Google map pack is the general term used to describe the location based results you see on a Google search results page, where it lists local businesses and identifies their location on a map with little place marker icons. Well, if you want your business to get in front of new customers, you need to be ranking in the Google map pack! In this episode we'll talk about how to determine which keywords will trigger that map pack to show up (not all will). We'll also dig into how you can optimize your website for the keywords that trigger the map pack, to make sure you are showing up here for local searches!

What You’ll Learn * You need to be in the Google map pack if you want to be found for local search results on Google * The Google map pack is group of businesses that appear in a box at the top of the search results page * The map pack does not show up for every search term you want to target * You need to find out which search terms the map pack is showing up for, and optimize for those keywords * Find the qualifier and superlative keywords that you can add to your services to trigger the map pack to show up * You need to have a Google My Business listing to show up in the Google map pack search results * Be sure to do Google searches from multiple IP's and from multiple physical locations to understand the differences by location

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode29

Discover The Easy But Hidden Way To Engage With More Customers And Get Ahead Of Your Competition We've noticed a shift happening - customers are contacting businesses more and more with instant messaging, SMS text messages, and emails, and less with phone calls than they used to. This is great, but it comes with a catch! It's super easy to know when your phone is ringing...but how do you know if you have a new message on Yelp, Facebook, Twitter, Foursquare, LinkedIn, or any other 3rd party messaging platform? Don't let these customer inquiries slip through the cracks! In this weeks episode we share some tips and tricks to quickly engage with these customers, and win the sales that your competition is missing out on! What You’ll Learn * There is a rise in the ratio of non-phone call communications for customer contact from websites * Phone calls remain the most popular method of contacting local companies for service requests * Often times businesses are slower to reply to emails than they are in handling phone calls * Customers can easily contact many businesses via email in short order * If you can promptly reply to emails, you will stand out above the competition * Customers can also contact you via Yelp, Facebook, Twitter, and other 3rd party messaging methods * You can use screen recording apps (like Loom) to record a message, and link to it in your message replies * Many customers choose messaging over a phone call so they can have a one-way conversation and avoid talking to a salesperson * Strategically reply to messaging with smart and informative answers, communicating your points where relevant * Emails and messages are easily shared by customers, so your replies should take that into consideration * Instant messages are much more intimate and less likely to get lost in the shuffle, compared to emails or phone calls * Messaging platforms like Yelp and Facebook will display your response (reply) time - a slow response time can turn customers away, and a fast response can gain you new customers * Find all your communication inputs and understand how and where you are getting new leads from * Use Google My Business to enable messaging (SMS) direct from your GMB listing * Use Twilio or Intrycks Call Tracking to integrate SMS on your business phone numbers * Integrate a live chat feature on your website to provide easy and immediate customer interactions * Make sure you have a quote form or contact form on your website that is easy to find and easy to use

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode28

How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations If your business has multiple locations, you need a slightly different approach to your local SEO strategy. There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations. In this episode we'll break down the subtle differences that are needed when you feature multiple locations on your website, in order to get every location ranked and dominate in your local market!

What You’ll Learn * How to setup pages on your website to rank and dominate for each location you have * Setting up one website with a page for each location is better than having separate websites for each location * Make sure you have a Google My Business (GMB) listing for each business location * Create an individual page on your website for each business location you have * Link to these individual location pages from the respective GMB listing for each page * Create a main "Locations" page on your website, making it an index listing of each location * Link to each individual location page from the main Locations listing page * Make each location page unique to the location, using images and information about the location * Optimize location pages for the specific city that the business location is within * Make your homepage focused on the brand and identity, not the locations you serve * Be careful when setting up your service area in GMB so you do not overlap locations * Make sure any local citations or online profiles for each location are linking back to the individual location pages on your website * If you choose to have unique Facebook pages for each location, take advantage of Facebook Locations to manage them

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode27

Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO! It's something that most businesses ignore, and you can use that to your advantage! Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month. Bing has some great SEO tools, just like Google, including Bing Webmaster Tools, Bing Places, and Bing Connected Pages. We'll break down how to use these tools and get your business listed in Bing, to tap into the hidden audience you may be missing out on!

It's super easy to get your business setup on Bing Places
Bing Places is the Bing equivalent to Google My Business (GMB)
Yahoo pulls Bing Places business listings into the Yahoo Local search results
AOL pulls Bing Places business listings into the AOL local search results
Over 5 billion monthly searches on the Bing search network each month in the US
Up to 33% of the US market is being served by Bing, via Bing, Yahoo, and AOL
You need Yelp reviews because the reviews on Bing Places are provided by Yelp
Use Bing Webmaster Tools, which is like the Google Search Console
Submit your website to Bing via the Bing Webmaster Tools portal
Bing Connected Pages can "connect" your website to your social profiles
Many competitors are not active in Bing, so your odds for domination are increased

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode26

Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We'll round up some tips from previous episodes, plus talk about some new tactics too!

YOU'LL LEARN

If you're trying to get found locally, you need to setup your Google My Business (GMB)
You need to be appearing in the top 3 results within the GMB for searches
Getting reviews on your GMB will help with your local search rankings
Google Posts (within GMB) expire after 7 days, so post weekly to stay visible
Choosing the primary category for your GMB is very important
Take advantage of the Business Description in the GMB and fill it out
Make sure you properly setup your Service Area Business if you visit your customers
You can setup a GMB even if you do not have a website yet, and still rank in Google
Get setup on Bing Places to show up in the Bing map pack, for local searches in Bing
Setup business pages on the main social networks (Facebook, Twitter, LinkedIn, etc)
Put up a profile on popular review portals such as Yelp, CitySearch, and similar
It's very important to keep your NAP (name, address, phone number) consistent on all listings
Local SEO just means that your efforts focus on showing up for your local city, not nationwide
Make sure your GMB primary category is leveraged heavily on your homepage
List your physical address twice on your homepage, once above the fold and once in the footer
Put your phone number at the top of your website, and make it big, bold, and contrasting
Get local backlinks by sponsoring clubs, teams, and organizations in your city

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode25

How To Use Google My Business Descriptions, Services, Attributes, and More Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online. In this weeks episode, we'll review some recent changes and updates to GMB, plus some important areas you'll want to take advantage of. Find out how to continually optimize your listing, increase exposure, and stay up-to-date on any new GMB updates in the future!

YOU'LL LEARN

New features that are available to use in your Google My Business listing
What you should do with the Google My Business description area
How using the Google My Business description can benefit your SEO and exposure
Overview of the new Services feature within your GMB listing
How to match up your website structure with your GMB Services
Best practices for Section names, Service titles, and Item Descriptions
When you should or should not show your pricing in the GMB Services area
Google has removed all anonymous reviews from GMB listings
The importance of, and tactics to get more reviews on your website
How to add users to your GMB listing so you can delegate tasks and updates
What are Attributes within the Google My Business listing
How to stay up to date with GMB news and updates directly from Google

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode24

These Are The Pages You Need To Include On Your Website What are the most important pages you need do have on your website - one of the most common questions we get asked! In this episode we'll break down the main pages that every local business should be including, and answer this question. These are the critical pages for Google bot and your customers, and you need to design them for both to have success. Here's what working for us right now and we hope it helps you, too!

YOU'LL LEARN

What are the critical and essential web pages that you need to have on your website
Your homepage is the most important page on your website
Using your primary Google My Business category on your homepage
How to properly display your address and nearby cities you serve on your homepage
Creating niche pages for the products and services you provide
Including your secondary Google My Business categories in your niche pages
Designing your pages for both your customers and Google to navigate and find
Using an About Us page to send signals to Google about being a legitimate business
Putting a Contact Us page in your main menu
What type of information you should be putting on your contact page and how to display it
The importance of a reviews or testimonials page, and what it does for Google
Creating a "locations served" page if you serve cities outside of where you're physically located
Matching your Google My Business service area with your locations served page

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode23

Thanks for Listening!

Apps For Website Change Monitoring, Change Detection, and Alerts Nowadays, there are many great website change detector apps to help monitor website changes and give you instant alerts to said changes! Ever have the pleasure of receiving a message from your customer, telling you your website is down? Or that you have an error on the page preventing them to buy or contact you? It's fun, right? No matter how great things seem to be going, errors can happen in an instant! We'll break down some of the free and low cost apps we use for change monitoring and to keep us instantly informed! Plus - learn how to use these same apps to spy on what your competition is doing!

YOU'LL LEARN

How to automatically monitor your website for downtime
Get automatic alerts if your website goes offline, and when it comes back online
Monitor your website for hacking and hijacking issues
How to make sure your website does not have plugins causing on-page issues
Ensure any content embedded into your website is always active
Monitor specific landing pages to ensure they are always up and working properly
Catch changes any hackers, malware, viruses, or bots make to your website
Monitor the source code of your website for unauthorized changes
Monitor your Facebook, Twitter, Yelp, or other social accounts for changes and updates
Get alerted when content on other websites changes - like pricing on Amazon
Spy on your competitors websites for content updates and get notified when it changes
Get instant alerts when your competition updates it's online prices
Monitor your competitors website to see what new keywords they are targeting
Get alerted when your brand is mentioned on specific websites
Setup notifications when important websites are updated with new posts or content
Create alerts to monitor your competitors social media accounts

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode22

Thanks for Listening!

How To Take Better Photos For Your Website - Part 2 Matt Addington shares tips and tricks for taking your own photos for your website, with your smartphone, in part 2 of this interview.

We'll also cover how to edit photos, great tools for editing built into your phone, and how to use photos on your website in the best way for maximum engagement and conversion. Matt shares some great tips that will make anyone better at taking photos, telling stories, and ultimately developing better content for your website!

YOU'LL LEARN

How to take great photos for your business with your smartphone
What are the best angles to take photos with your iPhone
How to zoom in on ordinary things to take dramatic photos
Getting your camera to a place that you or others normally take for granted
Don't let the background be a distraction ("when in doubt, leave it out")
What is the HDR camera setting on your phone all about
How using the touch focus feature on your phone can help take better photos
Using built in editing features right on your phone
Using apps and mobile versions of programs like Photoshop for professional editing
Powerful features with Adobe Lightroom for phone and desktop photo editing
When it makes sense to hire a photographer instead of taking your own photos
Using a "less is more" strategy when putting photos on your website

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode21

How To Take Better Photos For Your Website - Part 1 One area of your website that can have a huge impact on user experience is the photos (or videos) that you have on your web pages. Interesting and engaging photos can draw customers in, enhance your image, and tell the story of your brand.

We've got Matt Addington – photography wizard – in to talk about this. In part 1 of this two part episode, Matt shares some tips and tricks on how to take better photos for your website, to help make your pages stand out from the crowd and resonate with your customers!

YOU'LL LEARN

Techniques on how to take better photos with your smartphone
Why images, photos, and video are more important than ever for your brand identity
How to stand out with photos taken from a unique perspective
How photos and videos can be used to tell a story and be more engaging
Focus on a simple and tight image and remove background clutter for powerful images
Use multiple images on your page to tell a story, instead of one all inclusive photo
Great photos on your website should invite users to read and view more content
Don't show the same type of image multiple times - be unique with each photo on your website

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode20

Introduction To The GMB Offer Posts and How To Craft A Great Offer Google has released a new feature within Google My Business (GMB) called Offer Posts.

The new GMB offer posts are very similar to the traditional posts, but you can use them to post sales, discounts, promotions, or other special offers. The new offer posts have some unique features like staring date and ending date, promo codes, and more!

We'll break down the features, and go over some best practices to leverage this new feature to help you improve SEO, gain rankings, and get more sales!

YOU'LL LEARN

What is the "posts" feature in your Google My Business listing
What is the new GMB offer posts feature
How is an offer post different than a traditional post
Where you'll find the GMB offer posts feature in your GMB listing
How often you should put out new GMB posts
How many words you can use in a GMB post
What types of offer posts are having the best conversion rates
How to construct a good offer within GMB offer posts
How you can use keywords in your posts for SEO
How to set starting and ending dates for your offer post
Using promo codes in your offer post for eCommerce applications
Using promo codes in your offer posts for non-eCommerce situations
Benefits of using images with text overlays in your posts
How to make a GMB offer post with a strong call to action (CTA)
How to present a clear CTA for your offer with relatable context

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode19

Avoid Over Optimizing Your Website To Maintain High Search Rankings Yes, it is possible to over optimize your website. Too much of a good thing can get you in trouble with Google, and impact your search rankings in a big way.

In this episode we answer the question "what is over optimization", and break down some of the tactics and strategies you can use identify and avoid over optimizing your website.

YOU'LL LEARN

How is it possible to over optimize your website?
What it means to be over optimized on your website
What is keyword stuffing
How keyword stuffing can lead to website over optimization
Developing your web pages for "user intent" and not just focusing on keywords
How to fix and reformat an over optimized web page
Mixing in keyword variations on your page to make it SEO friendly and user friendly
Methods of reviewing your page to determine if it's too focused on specific keywords
Google knows if you are writing your pages for rankings and not for humans to read
Quality content and clear communications can get your pages ranked
Consider the "user intent" on what your page is communicating

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode18

Rank Higher in the Google Map Pack By Using GMB Categories as Keywords On Your Website Google My Business, also known as GMB, is a crucial part of any SEO strategy in today's world.

In order to maximize the relationship between your GMB listing and your website, you need to take advantage of the Google My Business categories.

These categories are very important on the SERP (search engine results page), and using these categories like you would a keyword is a great way to increase your exposure, bump your web rankings, and show up in the map pack!

YOU'LL LEARN

How to bring synergy between your website and your Google My Business listing
Get your GMB listing to show in the Google Map Pack more often
Choosing the primary category in your GMB listing is critical to your success
Checking to see which categories are relevant for your business in GMB
Using your primary GMB category as a keyword on your homepage
Using variations on GMB categories versus exact match
Avoiding over-optimization and over usage of the category keyword
Leveraging your secondary GMB categories into new pages on your website

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode17

Use An XML Sitemap Generator To Create and Auto Update Your Website Sitemaps Want your pages to show up in Google? Then you better have a sitemap on your website!

A sitemap, or more specifically, an XML sitemap, is like a roadmap or a table of contents for all of the important pages, posts, and images on your website. Having an XML sitemap will tell Google, and other search engines, which pages are on your website - so they can know to include them in their search results.

In this episode we'll cover the basics of sitemaps, how to create them, and why you need one!

YOU'LL LEARN

What is a Sitemap for your website
What is an XML sitemap
What is an HTML sitemap
Why you need both HTML and XML sitemaps
Easy plugins for WordPress to generate an XML sitemap
How to choose what content to include in your sitemap
How sitemaps tell Google you have new pages or images on your website
How to generate sitemaps on non-WordPress websites
Selecting sitemap generators that auto-update

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode16

Use Google Search Console To Submit Your Website To Google and Report On Google Search Performance Google Search Console (also known as Google Webmaster Tools pre-2015) is a free service, provided by Google, that lets you peek into some great information about your website.

If you're not using this right now - you should be! You can use it to submit your site to Google, report on how many people are finding your website from Google, where your pages are ranking on search engine results pages (SERP). Plus, you can view how many people visit on mobile devices versus desktop computers.

Check it out!

YOU'LL LEARN

What is Google Search Console (formerly Google Webmaster Tools)
How to get your website into the Google Index faster using Google Search Console, so you can show up on search results ASAP
What does Google Search Console do for you
How often should you be reviewing Google Search Console
Instructions on how to setup your Google Search Console account
How to add your website(s) to the console for tracking and reporting
How to verify your website to prove that you own it
How to submit your sitemap to Google
Using the "Fetch as Google" feature to trigger your pages for indexing
How to see which pages you have in the Google Search Index
Access Google search data to see how many times your pages are shown on the Google search engine results page (SERP)
Access Google search data to see how many clicks you're getting from Google SERP

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode15

How To Decide If You Should Refocus Your Homepage Or Make A New Page To Attack Keywords In this weeks episode, we dive into a question that was submitted by Patrick, who listens to the Local SEO Tactics podcast. Patrick was wondering if he should modify his homepage to attack a new keyword target, or if he should create a new page to go after that keyword instead.

We'll break down the options and talk about the various situations in which you may choose path over the other.

YOU'LL LEARN

Which page carries the most weight on your website
How Google serves up web pages, not websites, in search results
Deciding if you should change your home page or create a new page when going after a new keyword target for your website
When you should avoid refocusing your keyword targets on your homepage
When it's okay to refocus your keyword targeting on your homepage
When you should create a new page to attack a new keyword focus
When you should refocus your keyword targeting on an existing page versus creating a new page
The danger of deleting pages off your website with out properly informing search engines

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode14

Use Online Reputation Management To Drive More Traffic and Improve Your SEO! Online reviews are very important, not only for helping to build trust with potential customers, but also as it relates to the overall SEO of your website.

From Google, Facebook, and Yelp, to Angies List, the BBB, and many more…customers can leave their feedback an a number of places today.

As a local service business, you need to take control of these review portals, so you can not only view and manage the customer reviews, but also to leverage them and take advantage of the praises in your marketing strategy!

YOU'LL LEARN

Overview of automated review capturing systems
At what point should you consider using an automated review capturing system
How to get more customers to leave you a positive review
How to remove the barriers for customers to leave a review for your business
How asking for feedback instead of a review will increase your review rates
How to get your customers onto the "leave a review" screen within Google (and others) within seconds
How to get 2x or 3x more reviews from your customers
How to get email alerts when customers leave a review, good or bad, on any review portal

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode13

Learn How To Use Improved Call Handling Strategies To Charge More For Your Services! As a local service business, it can be annoying when you get price shopper phone calls. However, the reality is that we are ALL price shoppers!

Don't shy away from giving price quotes and estimates over the phone, because that is what customers really want.

In this episode we'll cover some of the best tactics and strategies we've uncovered to handle price shoppers, and convert them into great customers while your competition turns them away!

YOU'LL LEARN

Best practices for new customer call handling to convert more prospects into new customers
How to quickly instill confidence in new callers and win them over
Tactics to identify "price shoppers" and quickly convey your value
Leveraging a call handling script to funnel customers into your sales process
Why price checking your competition is so important
How to use text message follow up's to convert more prospects into customers
The 3 R's - Referrals, Reviews, and Repeat business
Using the "bookends" price quoting method to give an estimate to every single inquiry
How the "bookends" price quoting method builds confidence and converts more customers
How to "tell" a customer you're going to follow up, instead of "asking" them
How to avoid providing free tech support and wasting time on the phone for DIY callers

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode12

Use Call Tracking Software To Gain Insights and Increase Customer Conversions A key component to any marketing strategy is trackability.

One area that is often overlooked by local businesses is tracking the number of phone calls that come in. This is a huge mistake! However, it is pretty easy to solve with a call tracking software solution.

We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with.

It's surprisingly affordable, and the benefits are numerous!

YOU'LL LEARN

Why you should use call tracking software
What is call tracking software
How to use call tracking and recording to measure your results
How to establish a baseline of leads you're currently getting
How to obtain a phone number for any area code
Using tracking phone numbers to measure marketing campaigns
Using tracking phone numbers to test market in specific cities
How to use call recordings to train your sales and service teams
How to increase your sales conversions using call recordings
Best practices for efficient call reviewing as a manager or owner
How to alert your team of new customer calls with "whispers"
How to use call recordings to find new product or service opportunities
Using call tracking software instead of a notepad when you're mobile
How to leverage call data to develop call handling scripts or talking points

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11

Spy On Your Competitions Keyword Strategy Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy?

Believe it or not, there is a whole host of services out there just waiting to help you find the answer!

In this episode we'll go over some of these tools, and how you can use them to spy on the competition and get new keyword ideas.

YOU'LL LEARN

Discover who your main online competitors are
Find out which keywords your competition is targeting
Best practices to study what is working for competitors
How to research other markets to find trends
Online tools and resources for spying on the competition
How to discover niches your competitors are ignoring

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode10

How To Pick The Best Keywords For Your Website Everyone's heard of a keyword, but do you really know what a keyword is?

In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing.

We'll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keywords for your website.

YOU'LL LEARN

What is the working definition of a keyword
How many keywords you should focus on
How to pick relevant keywords
How to research for new keywords
Keyword research and discovery tools
Creative ways to uncover hidden keyword niches

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode9

Creating A Mobile Friendly Website Plus SSL Security We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to building your website.

We will also dig into what it takes to get your website secure using SSL security. Learn why both topics are extremely relevant to your SEO, and how implementing best practices for these areas will help your website search rankings!

YOU’LL LEARN

What it means to have a "mobile friendly" website
The difference between mobile friendly, responsive, and mobile first website approaches
How to design a website with best practices for mobile usage in mind
Why it’s important to design your website for mobile usage
What is SSL security for your website
Why is SSL security important for your website
What will happen if you ignore Google’s SSL security warning

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode8

Basic SEO Practices For Creating Web Pages - Part 2 In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages. Learn how to utilize headline tags for SEO, and what it takes to write great page content - both for the search engines, and for the users that will visit your website!

YOU’LL LEARN

How to use headlines on your page to rank higher
Best practices in using headlines to convert customers
What are headline tags (H tags)
What is the difference between H1, H2, H3, and H4 tags
Best practices for using H tags on your page
How many pages your website should have
How to optimize your page text to increase ranking
Tools for writing better pages

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode7

Basic SEO Practices For Creating Web Pages - Part 1 In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, how to use those images for SEO benefits, and when to use stock photography versus photos you can shoot with your smartphone.

YOU’LL LEARN

How to properly use images to enhance your pages
Where to find images that you can use on your website
Tips for using your smartphone to take your own photos
Using stock photography on your website
How to properly name your images for SEO benefit
Best practices for optimizing image size and download time
How to use Alt Tags for your images

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode6

Basic SEO Fundamentals - For New and Existing Websites There are many tricks and tactics you can use to optimize your website to rank higher in search engines such as Google. In this episode we cover the fundamentals that should be a part of any website design, for proper SEO.

YOU'LL LEARN

How to choose the right domain name for your business website, to rank high, and get return customers
Why it's so important to rank in the top 3 for Google results, not just on the first page
How to properly name your individual web pages to get them ranked, and to attract customers
Best approach on creating a page title that ranks high and converts customers to your website
What is the page description, and how does it appear on the Google search results page
How to use our SEO Audit tool to grade your website and web pages
How to use our SEO Audit tool to spy on your competitors

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode5

Reviews are an important part of today's SEO landscape. Customers find their own answers, and do their own research before choosing a company to do business with. Checking the ratings and reviews of a business has become commonplace, and they not only impact the customer's mindset, but also the SEO and ranking for your website. In this episode we'll cover how to get great reviews from your customers, and how to leverage those reviews to bump your SEO, to attract even more customers! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode4

Episode 3 covers many topics, including getting reviews on Google, setting up your Bing Local Business directory listing, and getting listed in Apple Maps, so you can show up for searches on navigation for iOS devices. We'll also talk about the new Messaging feature in Google My Business, and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode3

In our second episode of Local SEO Tactics, we stay focused on Google My Business. In this episode you'll learn how to optimize your GMB listing to rank at the top of Google and attract more new customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode2

Welcome to the first episode of Local SEO Tactics, a podcast that helps local service businesses grow and get found online. This episode guides you on how to get your company setup on Google My Business. Subscribe to the show for lots more to come! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode1