Dr Marketing Tips Podcast: Recent Episodes

Dr Marketing Tips

The Dr Marketing Tips Podcast provides you the knowledge to market your medical practice easier, better and faster regardless of your current marketing skill level.

Listen in as Jennifer and Corey, co-founders of Dr Marketing Tips, invite medical practice and healthcare marketing leaders to discuss patient satisfaction, online reputation management, video, patient testimonials, website updates, SEO, print material, design and much more. Subscribe and learn what works and what doesn’t from the experts working in the trenches every day.

If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without a single click to an external website.

In this episode, Jennifer and Corey break down why Google’s transition into an "answer engine" is turning traditional click-through rates into vanity metrics. They share three concrete strategies for pivoting your digital footprint, explaining why your Google Business Profile is officially the new "front door" of your medical practice, and how to command authority right on the search results page.

Tune in to discover:

The Death of Vanity Metrics: Why raw organic website traffic is plummeting across the board and why practices must shift focus to high-intent conversion data and actual patient volume.
The "Zero-Click" Safe Zones: Why branded searches, local business queries (Google Map Pack), and high-intent transactional searches (e.g., "book online for vein consultation") remain insulated from the zero-click drop.
Optimizing for On-Platform Conversions: How to make your Google Business Profile practically flawless by adding pricing, complete service lists, direct booking links, and posting updates twice a week.
Diversifying Outside the Google Ecosystem: Why long-term growth requires building brand authority across social video (Instagram, YouTube Shorts), direct patient email newsletters, and local community channels.

The traditional pipeline of healthcare SEO has officially fractured. For years, medical practices could rely on a predictable formula: publish high-quality, educational content about symptoms and treatments, rank on page one, and watch that organic traffic convert into new patients. But in 2026, Google’s AI Overviews are systematically answering those questions directly on the search results page—resulting in a massive drop in traditional website clicks.

In part one of this two-part series, Jennifer and Corey break down the stark reality of the "zero-click search," backed by recent data showing that nearly 69% of Google searches now end without a user ever leaving the platform. They discuss why top-of-funnel informational traffic is disappearing, how this reshapes the patient acquisition funnel, and why your Google Business Profile is about to become your most critical digital asset.

Tune in to discover:

Why nearly 100% of healthcare treatment and procedure searches now trigger an AI Overview, causing organic click-through rates on those topics to plunge by 61%.
Why a drop in raw traffic numbers isn't a failure—the casual "window shoppers" are being filtered out, leaving further-down-the-funnel, highly motivated patients who are actually ready to book.
A look at AI "agents" moving beyond simple chat functions to actively cross-reference calendars, check insurance networks, and book appointments for patients.

The search contract between Google and your medical practice has officially changed. For years, the deal was simple: create great content, and Google would send patients to your website. In 2026, Google is increasingly using that content to answer patient questions directly inside its AI Overviews—leaving practices with zero clicks to show for it.

To combat this "zero-click" reality and protect its ad revenue, Google has quietly launched a live test inserting healthcare ads directly into the conversational flow of AI Overviews and Gemini. In this episode, Jennifer and Corey discuss what this massive structural shift means for your paid marketing budgets, why independent practices have an unfair advantage in this new AI real estate, and the three steps you must take to adapt early.

Key Takeaways:

The Conversational Ad Flow: How Google is monetizing AI search by placing sponsored recommendations right into the AI's native text answers.
The Independent Practice Advantage: Why strict AI text limitations currently ban heavy legal and pharmaceutical disclaimers, giving agile, independent groups a default entry point over massive hospital networks.
The Automated Trigger: Why you can't manually opt into this test—Google is automatically pulling eligible ads from existing Performance Max (PMAX) and broad match campaigns.
The Premium Funnel Shift: Why traffic volume may decrease while your cost-per-click (CPC) shifts, requiring a pivot from tracking vanity metrics to measuring actual patient conversions.

If your medical practice noticed a sudden drop or a sudden surge in website traffic, phone calls, or patient inquiries over the last two weeks, you aren't imagining things. On June 2, 2026, Google officially wrapped up its massive May 2026 core algorithm update.

In this episode, Jennifer and Corey discuss the rapidly changing landscape of organic SEO. Spurred by the pressure to feed its booming AI ecosystem, Google rolled out this latest core update just 43 days after its previous one—completely rewriting the rules on how healthcare sites rank. We break down what this update means for your online visibility and share the exact framework you need to diagnose your site's performance without hitting the panic button.

Key Takeaways:

Accelerated AI Cadence: Google is rapidly rebuilding its core ranking engine to feed its AI features (which now boast over a billion monthly users), narrowing the gap between major algorithm shifts to mere weeks.
The Slop Penalty: This update aggressively targets thin, overly optimized, "SEO-first" content—specifically 500-word, low-tier AI articles generated without certified healthcare or provider oversight.
The Golden Rule (Don't Panic): Fluctuations and bugs in reporting data are typical right after a rollout. Avoid making structural changes, rewriting pages, or deleting content while the algorithm is still settling.
Double Down on E-A-T: Long-term organic success requires robust, up-to-date provider bio pages, detailed real-world patient Q&As, and clear medical bylines signed off by actual providers or clinical staff.

Update: The ADA deadline was originally May 2026, but the DOJ extended them by one year. The new deadlines are April 26, 2027 and April 26, 2028.

The digital goalposts just moved again. On May 11, 2026, a new federal rule went into effect that raises the bar for ADA website compliance for medical practices. If you have 15 or more employees, the clock has officially run out—and the consequences for non-compliance are moving from "theoretical" to "litigation-ready."

In this episode, Jennifer and Corey break down the technical shift to the Level A Standard, the rise of "surf-by" lawsuits, and why you are legally responsible for the accessibility of your third-party vendors (like patient portals and billing tools). Learn the three actionable steps you can take today to protect your practice from aggressive litigation and federal fines.

Key Takeaways:

The New Technical Bar: Why a website built to be compliant just two years ago likely fails the new 2026 standards.
The Rise of Surf-By Lawsuits: Since 2023, ADA lawsuits have increased by 14%, with an average settlement cost between $20,000 and $50,000 plus attorney fees.
Third-Party Liability: Why you are legally on the hook for the accessibility of your online scheduling, telehealth, and billing portals—even if you don't own the software.
The Audit & Shield Strategy: How to perform a 5-minute "low-hanging fruit" audit and deploy accessibility plugins as an immediate layer of legal defense.

Related Episodes on Privacy & Compliance:

Episode 370: Beyond HIPAA: Navigating the New Wave of Digital Privacy Lawsuits
Episode 371: The Practice Privacy Checklist: Reducing Risk Without Losing Your Data

Don’t wait for a year-long EHR integration to start seeing the benefits of AI. In this episode, Jennifer is joined by Manny, Director of Client Services at Insight Marketing Group, live from the Transform 2026 HR Conference. They move past the technical jargon to provide 10 practical, EHR-agnostic ways to use AI and Agentic AI to solve practice burnout and operational friction right now.

From automating mundane HR questions to using AI as a secret shopper for your patient experience, this conversation focuses on low-risk, high-impact tools that don't require touching PHI. Learn how to clear repetitive tasks off your staff's plate so they can focus on what matters: the patients.

Key Takeaways:

Problem-First Automation: Why the most successful AI implementations start by identifying repetitive staff pain points rather than trying to force-fit a specific technology.
The AI Secret Shopper: How to use voice AI to audit your own practice—testing hold times, referral loops, and website friction from a patient’s perspective.
Recruitment & Retention: Using AI avatars to conduct first-round interviews and Agentic AI to handle 24/7 staff questions regarding handbooks and benefits.

The Compliance Guardrail: Why you must implement clear internal policies to prevent staff from dumping "secret sauce" or sensitive data into public AI models.

Why do patients choose one practice over another? If you think it’s purely based on who shows up first in a Google search, think again. In this episode, Jennifer and Corey dive into a massive study from WPP Media and Oxford Saïd Business School that analyzed 1.2 million consumer purchase journeys.

The findings are a wake-up call for independent practices: 84% of all purchases are driven by pre-existing brand bias. This means the battle for a patient's trust is won long before they have an urgent medical need.

Key Takeaways:

The 84% Statistic: Only 16% of consumers are truly undecided at the point of purchase. If you aren't building a brand early, you are fighting for the smallest (and most expensive) piece of the pie.
The "Priming" vs. "Active" Stages: Understanding the two phases of the patient journey and why marketing solely to people "in crisis" is a losing game.
Reach vs. Receptivity: Why 23% of people are naturally unreceptive to traditional ads, and why trust-based content (reviews, stories, and videos) is the only way to penetrate that barrier.
Owned, Shared, and Earned Media: The report shows these organic touchpoints are 3x more influential at the point of conversion than paid media alone.
The "Curb Appeal" Factor: Why a dated website or a lack of social presence is the digital equivalent of a "rodent running across the yard" of a house for sale.

Resources Mentioned:

WPP Media & Oxford Saïd Business School: The Future of Media Report

In part two of our deep dive into digital privacy, Jennifer and Corey move from the "why" to the "how." While the first episode set the stage for the shifting landscape of 2026, this episode provides a practical, actionable roadmap for independent physician practices to audit their digital footprint.

We discuss why most practices are accidentally exposed to risk through "off-the-shelf" website plugins and why it’s time to move toward a PHI-free analytics model. This isn't about turning off your marketing; it’s about recalibrating your tools to ensure that patient trust—and your legal standing—remains intact.

Tune in to the episode to learn:

The Audit First Step: Why you need a full inventory of every pixel, chatbot, and tracking plugin running on your site before adding anything new.
High-Risk Pages: Identifying the specific areas (like condition pages, provider bios, and portal logins) where "click IDs" can inadvertently create HIPAA violations.
The URL Leak: How descriptive URLs can unintentionally transmit PHI to third-party ad platforms.
Consent vs. Authorization: Why a standard "accept cookies" banner does not constitute a HIPAA-compliant authorization.
Safe Operating Models: Transitioning to anonymous, first-party data strategies that focus on traffic trends rather than identifiable user profiles.

In 2026, the landscape of digital privacy in healthcare has shifted dramatically. It’s no longer just about staying HIPAA compliant; it’s about navigating a "wild west" of state-level consumer data laws, aggressive class-action lawsuits, and the end of surveillance-based marketing.

In this first of a two-part series, Jennifer and Corey break down why your standard Google Analytics setup might actually be a liability and how 20 different state regulatory environments are changing the rules for healthcare marketers. We discuss the rise of a new cottage industry of privacy litigation and why "Accept Cookies" banners are no longer enough to protect your practice.

Key Takeaways:

The New Privacy Landscape: Why privacy is becoming a standalone regulatory category separate from HIPAA.
The Google Analytics Problem: Understanding why HHS and OCR guidance suggests that tools like Google Analytics can create PHI violations simply by tracking IP addresses on condition pages.
State-Specific Hazards: A look at the strict laws already on the books in Washington, Nevada, Connecticut, and Maryland.
The Ambulance Chasers of Tech: How law firms are targeting practices for pixel-related tracking violations.
Trust as a Commodity: Why protecting patient data from big tech is now a brand differentiator and a way to build long-term patient loyalty.

In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience in a social-first world.

In this episode, you’ll learn:

Brand-owned accounts only initiate <1% of brand-related posts, so your story is being told without you.
Trust gaps hit healthcare harder. Hidden fees and extra charges-related frustration is rising (+40%), and billing confusion becomes a public social issue.
De-influencing = patient warning behavior. Mentions of “deinfluencing” are up 79%, meaning that people actively steer others away after bad experiences.
“Anxiety” mentions on social are up 25%, and “digital detox” mentions are up 10%, so focusing on creating calm, helpful content will put you ahead.
Pick the right platforms and show up with the right tone. No more copy/paste posting.

Social media is now the public version of the patient experience. Discover how you can monitor it, respond to it, and use it to improve what happens offline.

In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers.

In this episode, you’ll learn:

Why 72% of patients now start their care journey on Google, not with physician referrals
How AI is changing search, reviews, and first impressions before patients ever visit your website
What’s really happening with online reviews—and why they still matter, even if fewer people read them
Why access and online scheduling are now the top patient frustration
How safety and trust signals influence patient choice and recommendations
Why loyalty is driven by experience, not cost

This one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.

As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer health data to rising patient expectations for speed, transparency, and convenience, the rules of engagement are changing fast—and pharmacies that don’t adapt risk falling behind.

In this episode of the DrMarketingTips Show – Independent Pharmacy Edition, we break down the forces shaping the year ahead and what they mean for independent pharmacy owners and operators. This conversation focuses on the practical realities of privacy, patient access, logistics, and trust—and how these shifts create both risk and opportunity for pharmacies navigating an increasingly consumer-driven healthcare environment.

Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well

In this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior.

Key takeaways from the report include:

How audience prioritization is changing between physicians, patients, and specialty referral groups
Why social media is now the fastest-growing channel as the the “new TV” for healthcare
Why omnichannel marketing is no longer optional, but the standard
How live events and human connection are making a comeback
Where AI and analytics fit in accelerating personalization and performance

Tune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.

Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly.

In this episode of the DrMarketingTips Show, Jenn shares a special presentation on how healthcare practices can create a tactical social media game plan that protects the brand while still driving growth. This webinar was originally presented in collaboration with ASCENT, a community-driven educational organization for practice administrators in the ENT specialty.

Tune in to Discover:

How a false, racially charged TikTok post snowballed into global outrage, threats, and review bombing
The exact crisis playbook Jenn’s team used: pausing content, issuing a CEO statement, and coordinating rapid response
Which platforms to prioritize (and which to skip) for time-strapped practices
How to use content pillars to avoid burnout and stay consistent
Practical, HIPAA-safe ways to use AI for content and workflow without replacing human oversight

When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?

In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice.

From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.

Tune in to Discover:

The chain reaction from a single viral post across platforms
The importance of a speedy response
Immediate containment steps taken within hours
Who should control the statement and why
Tools and tactics for monitoring and mitigation
What the team learned from TWO very different crises

This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI.

From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world examples, and actionable steps practices can take to stay ahead of the curve.

If you're wondering how to get your practice to show up in AI-generated answers, or if your website built in 2017 still cuts it, this is the episode for you.

Tune in to Discover:

The difference between SEO, AEO (Answer Engine Optimization), and GEO
Why AI-powered search is already changing how patients find providers
How to structure your website for both humans and machines
The content formats that perform best in AI summaries
How to audit and prioritize pages to prepare for the AI shift

In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.

This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.

They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.

Tune in to Discover:

Why celebrating reviewing wins and losses is the first step to smarter planning
How to turn vague goals into measurable KPIs that drive growth
The most common blind spots in medical marketing
What to include in your scenario planning to reduce risk and stay flexible
Ways to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategy
The importance of aligning marketing with HR, staffing, and physician recruitment goals

Resources & Links:

Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.

If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy.

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers.

These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch.

Tune in to Discover:

How education hubs create real value for referring providers
What content to include in your portal (forms, instructions, guides, marketing materials)
Why direct chat or follow-up features are game-changers
How to track usage, optimize the experience, and show ROI
Ideas for expanding into CE webinars and using the portal as a recurring touchpoint
Simple ways to launch a portal without overcomplicating it

In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV.

Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets.

During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbots, smart workflows, and automated review generation, to streamline operations, drive patient acquisition, and increase ROI while enhancing the patient experience.

This is a can’t-miss episode for practice leaders and marketers looking to stay ahead of the curve in 2026 and beyond.

Tune in to Discover:

Why digital convenience (online scheduling, chatbots, review automation) is now table stakes
How smart workflows can create personalized patient communication at scale
What real-world case studies show about ROI from AI-powered marketing tools
Why the patient journey is now AI-influenced (and what to do about it)
How one orthopedic practice saw a 20% increase in self-scheduled appointments
How a specialty pharmacy used a chatbot to manage 650+ referring provider interactions

If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time).

In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over their in-office messaging.

They discuss how this simple switch from generic cable programming to a streamlined lobby loop led to $5,000 in annual savings and more effective promotion of ancillary services, community involvement, and upsell opportunities.

Whether you're looking to ditch trash TV, reinforce brand trust, or subtly educate patients while they wait, this episode is packed with low-lift, high-impact ideas that can make a difference today.

Tune in to Discover:

How replacing cable saved one practice over $5,000/year
What to include (and not include) in a lobby video loop
Ways to subtly upsell services without making your staff feel like salespeople
Creative, non-video ideas to keep things fresh, low-cost, and effective
Real examples of practices using slideshows, local footage, trivia, and more

Resources & Links:

Want to see examples of what we’re using in client lobby loops? Contact us for a behind-the-scenes look.

Is your reputation management contract really delivering what your practice needs or just draining your budget?

In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use.

They explore real-world data showing how star ratings and directory listings directly impact web traffic, phone calls, and patient acquisition.

More importantly, they share how Google and Healthgrades are changing the rules, what that means for third-party vendors, and why your EHR might be more vital than you think to get new reviews.

Tune in to Discover:

How directory listings drive patient behavior (with real data to prove it)
Why star ratings are only one part of the reputation equation
The way a temporary review pause caused a 20% traffic dip for one practice
What’s changed with Google, Healthgrades, and third-party vendors
Tips to potentially save thousands per month by ditching the bells and whistles

Resources & Links:

Want a sneak peek at the solution Jennifer and Corey mentioned? Contact us for a behind-the-scenes look.

Patients aren’t just Googling symptoms anymore.

They’re watching videos and joining online communities to find real answers from real people.

In this episode of the DrMarketingTips Show, Jennifer and Corey break down how TikTok and Reddit are quietly transforming the way patients find, consume, and trust healthcare information and why that matters for your marketing strategy.

Tune in to Discover:

The real reason Reddit is a gold mine for patient sentiment and raw insights
What TikTok can teach you about content format, tone, and trust
How to “borrow the tone” from these platforms without being on them
What agentic AI is—and how it can help automate your strategy
Actionable tips to make your content feel more native, authentic, and scalable

Whether you're ready to start exploring new platforms or just want smarter ways to use what you're already doing, this episode gives you the why and the how.

In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice.

With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape.

Whether you're just hearing about GEO for the first time or you're already reformatting content, this episode provides a clear roadmap for how to get started and put your best foot forward.

Tune in to Discover:

What GEO is and how it differs from traditional SEO
Why AI-powered search results are reducing clicks to websites (and how to adapt)
5 practical steps to optimize your content for AI-generated answers
The role of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in boosting visibility
How to audit your current content and improve formatting for AI tools
The importance of FAQs, citations, quotes, and structured language
Why “common language” matters more than technical credentials in search visibility

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a deep dive into one of the most critical (and often neglected) areas of practice growth: building and maintaining a strong physician referral pipeline.

With healthcare competition at an all-time high and patient loyalty shifting, your referral strategy can’t be reactive—it has to be intentional, measurable, and friction-free. Whether you’re seeing referrals decline or looking to scale what’s working, this episode gives you a proven playbook to drive meaningful results.

Tune in to Discover:

The 30-60-90 day roadmap to fix or grow your physician referral program
Common mistakes practices make that break the referral funnel
Why building trust (and not just handing out business cards) still matters
How CRMs, referral tracking tools, and AI can help you close the loop
The power of feedback loops, outreach calendars, and real-time performance metrics
How to use a rep or community liaison to maintain long-term relationships

Resources:

Healthcare Marketing Strategy Guide
Vascular and Vein Practice Referral Playbook

With the right systems, workflows, and outreach strategy, physician referrals can be one of the most cost-effective ways to grow your practice.

In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site.

Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice.

This episode is a must-listen for practice administrators, marketing managers, and business owners who rely on their websites to generate appointments, build patient trust, and maintain SEO rankings.

Tune in to Discover:

The sneaky signs of a malware attack that aren’t always obvious
How a single outdated WordPress plugin created a dangerous redirect
Actionable steps to safeguard your website from future threats
How to handle a hack like a pro and keep your team in the loop
Our go-to security checklist and plugin tools for prevention

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.

Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site?

Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.

Tune in to Discover:

What a lead magnet is (and why your practice needs one)
Why quizzes are outperforming generic downloads in 2025
Real examples of high-converting lead magnets for orthopedics, behavioral health, and more
How to align your lead magnet with your sales funnel
The importance of follow-up (and how to automate it)
Tips to create content your ideal patient actually wants

In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room.

From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience.

They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare.

Tune in to Discover:

What patients really think while they wait
How your waiting room impacts brand perception
Design and psychology tips from other industries
Why lobby videos and digital displays still work—when used right
The power of marketing without saying a word
Actionable ways to audit your spaces

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models.

Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows.

Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars, or training your front desk team, understanding generational differences can help you reduce friction, increase patient satisfaction, and drive growth.

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings.

You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI.

With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across platforms like Google, Yelp, WebMD, and Healthgrades can have a direct and measurable impact on your bottom line.

Tune in to Discover:

Why Directory Listings Are Critical for Local SEO
The Hidden ROI of Getting Listings Right (including how one practice generated $250,000+ in surgical revenue from directory listings alone)
Common Mistakes Practices Make with Listings
How Listings and Reviews Work Together
How to Optimize Your Listings for SEO 3.0

In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies.

From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement.

The AI evolution isn’t just coming—it’s already here.

Whether you’re a marketer, practice administrator, or healthcare executive, this episode gives you practical examples, real results, and a look at what’s next.

Tune in to Discover:

What is agentic ai—and why it matters now
Real results from a case study in real time
The three phases of ai chatbot adoption
What the true operational impact and patient experience boost is like
Cost, scalability, and what to expect next

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.

Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.

Tune in to Discover:

Why policy changes like Medicare’s drug pricing rules matter to you
How to shift your messaging away from price and market around true differentiators instead
Tips to control what you can control (like your storytelling strategy)
How to use data to tell a better story
Ways to leverage timely trends and “brand hijacking” for organic reach

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience.

From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing them.

If your front desk is drowning in paperwork, or your patients are frustrated with repetitive forms, it’s time to rethink your approach.

Tune in to Discover:

The Problems with Traditional Patient Intake Forms:
- Why outdated intake processes slow down your staff and frustrate patients.
- The risks of transcription errors and lost paperwork when relying on handwritten forms.
How HIPAA-Compliant Forms Make Life Easier:
- Online forms that resize for mobile, desktop, and tablet use—allowing patients to complete paperwork anytime, anywhere.
- The ability to auto-populate information and pre-fill patient details for returning visitors.
- Secure digital submission with automated alerts for staff, reducing manual data entry.
The Role of AI & Automation in Streamlining Intake:
- AI-powered intake solutions that collect patient info, schedule appointments, and create charts automatically.
- The future of voice-powered forms—where AI can fill out intake paperwork through a simple phone conversation.
Cost-Effective & Practical Implementation Strategies:
- How affordable HIPAA-compliant form solutions can be set up in a matter of days.
- What to consider when integrating forms into your EHR and practice management systems.
- Case Study: How one practice saw an 18-patient increase in a single week just by streamlining their digital intake process.
How Smarter Forms Lead to Higher Patient Satisfaction & Revenue:
- Online scheduling and digital forms improve reputation scores and patient experience.
- The link between efficient intake, better online reviews, and increased new patient appointments.
- Why a small investment in digital forms pays for itself in reduced paperwork and staff efficiency.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies.

Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing patient referrals.

Find out how it’s done and what you need to know in this information-packed episode.

Tune in to Discover:

The Traditional Approach to Physician Referrals (And Its Limitations):
- Why many practices still rely on outdated “boots on the ground” strategies without digital tracking.
- How AI can improve efficiency, reduce wasted effort, and maximize outreach impact.
How AI Can Build & Optimize Referral Lists Automatically:
- AI-powered tools can scrape data from Google, LinkedIn, and directory listings to compile accurate referral lists.
- Route planning apps can automate outreach trips to ensure reps visit the most valuable referral partners.
How to Use AI for Referral Outreach Automation:
- Direct mail automation: Sending holiday cards, thank-you notes, and newsletters without manual effort.
- Voicemail drops: AI tools allow practices to pre-record a personalized message that is automatically delivered to 100+ referring providers with one click.
- Automated faxes and email sequences to keep your practice top of mind.
The Role of AI-Driven Referral Portals & Chatbots:
- Implementing HIPAA-compliant chat features for referring providers to streamline communication.
- How some practices use AI-powered portals to offer downloadable referral resources and real-time chat support.
Data-Driven Insights: Tracking Referral Sources & Performance Metrics:
- AI makes it easy to track, visualize, and measure referral activity to identify trends and opportunities.
- How practices are using referral data to personalize thank-you gifts and strengthen provider relationships.
Future-Proofing Your Referral Program:
- The next generation of doctors expects digital-first referral options—your practice must adapt or risk losing referrals.
- How digital convenience improves efficiency not just for your practice, but also for your referral partners.

If your referral outreach still depends on handwritten logs and scattered notes, it’s time to upgrade your process. AI-powered tools save time, improve engagement, and generate real, measurable growth.

Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search.

From AI-powered search engines and online scheduling tools to the increasing role of reviews and patient experience, they discuss what’s changing, what’s coming next, and how you can stay ahead of the curve.

Tune in to Discover:

The New Healthcare Consumer Mindset:
- How on-demand expectations shaped by Amazon, Uber, and Netflix are changing how patients choose providers.
- Why healthcare is now a customer service industry—whether we like it or not.
The Power of Digital Presence & Reviews:
- Patients now rely on online reviews and digital resources 3x more than word-of-mouth referrals.
- How your website has become the digital front door—and why outdated or inaccurate information will turn patients away.
The Demand for Frictionless Online Scheduling:
- 60% of patients prefer online booking, yet many practices still struggle to implement it.
- Real-world challenges: What happens when a practice’s scheduling tool goes offline for 30 days?
The Shift from Clinical Expertise to Consumer Experience:
- Why Starbucks isn’t a $100B company because of great coffee—and what that means for your practice.
- How patient experience and convenience now matter as much as clinical qualifications in choosing a provider.
The Googleization of Healthcare & The Rise of AI Search:
- Patients are no longer just Googling—they’re using AI search engines like ChatGPT, Perplexity, and Gemini to get medical advice.
- How AI-powered voice search is already recommending specific doctors and practices—and what you can do to make sure your practice shows up.
The Future of Healthcare Marketing:
- Why marketing is no longer a “nice-to-have” but a necessity for survival.
- How HR, operations, and marketing need to work together to create a seamless patient experience.
- Lessons from Blockbuster vs. Netflix—will your practice keep up or be left behind?

In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women.

As the primary healthcare decision-makers for their households, women are driving significant shifts in how healthcare practices need to approach marketing online.

This episode unpacks the data, insights, and strategies you can implement to meet patients where they are and build trust in an increasingly digital world.

Tune in to Discover:

The Rise of Health Conversations Online:
- Engagement around women’s health topics—like menopause, PCOS, and hormone replacement therapy—is growing by 6% annually.
- Why transparency and authentic content matter more than ever for building trust.
Social Media’s Role in Shaping Healthcare Decisions:
- Platforms like TikTok are becoming a key source for health information, featuring both personal stories and expert advice.
- How practices can leverage video content to engage with patients and build credibility.
The Shift Toward Specificity in Search:
- Patients are no longer searching broadly (e.g., “women’s health”); instead, they’re looking for targeted information on specific conditions like endometriosis, which has seen a 30% increase in search activity.
- Tips for creating content that addresses these specific needs.
The Importance of Online Community Engagement:
- Why fostering two-way communication through live events, webinars, or online Q&As can deepen patient relationships.
- Real-life example: How a webinar for women’s health led to a successful in-office event and increased ancillary service sales.
Tailoring Your Messaging to Diverse Audiences:
- Strategies for delivering the same information in different tones to resonate with younger and older demographics.
- Why authenticity and empathy are key to connecting with patients online.
Meeting Patients Where They Are:
- Practical steps to insert your practice into patients’ conversations online.
- Why building trust through content and engagement leads to stronger patient relationships and practice growth.

In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead.

The seismic shift in how patients search for and choose healthcare providers is here. From AI-powered search engines to evolving patient expectations, this episode breaks down what you need to know about these trends and their impact on your practice.

Tune in to Discover:

How AI is Redefining Search:
- The rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini.
- What this shift means for traditional platforms like Google and your ad strategy.
The New Front Door for Patients:
- Over 70% of patients now start their search for a new doctor online.
- How AI-driven snippets and summaries influence patient decision-making.
Why Strong Content Still Reigns Supreme:
- How practices that invested in high-quality content and SEO will have an advantage.
- Tips for creating content that positions your website as a trusted source for AI-generated answers.
The Role of Trust and Reputation:
- Why online reviews and authenticity still drive patient decisions, even with evolving technology.
- How AI might incorporate reviews and ratings into its decision-making.
The Impact of Mobile-First Experiences:
- The growing importance of mobile-friendly websites as most patients now browse and book via smartphones.
- Why a seamless user experience is critical to keeping potential patients on your site.
What You Can Do Today:
- Practical steps for leveraging AI in your marketing strategy, including chatbots and content optimization.
- Insights into how patient behavior is changing and how to adapt to meet their expectations.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.

Tune in to Discover:

What’s Changing:
- Meta’s new restrictions on health-related data in response to FTC scrutiny.
- Why targeting specific demographics and behaviors is about to get more complicated.
How It Will Impact Healthcare Practices:
- How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.
- Why mid- and low-funnel targeting will become more challenging.
Strategic Shifts to Consider:
- Moving from highly targeted ads to broader, top-of-funnel campaigns.
- Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.
- The importance of focusing on brand awareness over direct conversions.
Opportunities with First-Party Data:
- Why building your email list and owning your data is more important than ever.
- Leveraging general awareness campaigns to drive signups for first-party data collection.
Actionable Next Steps:
- Conducting an ad audit to identify campaigns that may be affected.
- Working with your agency to redefine success metrics and reporting standards.
- Preparing your campaigns for the potential rollout of Meta’s AI-driven targeting options.

Changes are on the horizon, and it’s time to adapt your strategy.

Whether it’s exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.

Tune in to Discover:

The Rising Costs of Doing Business:
- From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.
- Tips for planning ahead to lock in savings and navigate new challenges.
The Role of Artificial Intelligence (AI) in Marketing:
- How AI is changing search engine behavior and impacting website traffic.
- Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.
- Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.
Social Media Evolution and Advertising Trends:
- What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.
- The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.
Directory Listings: The Local SEO Advantage:
- Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.
- How directory listings drive phone calls, patient visits, and practice revenue—and what’s coming next.
The Growing Importance of Mobile-First Websites:
- With 61% of patients accessing practice websites only on mobile devices, it’s time to prioritize mobile-first design for seamless user experiences.
- Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.
Bonus Insight: Emerging Consumer Trends:
- Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.
- Why patient experience and accessibility will be key drivers of growth in 2025.

Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age.

They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of the modern age: aging well.

This episode of the DrMarketingTips Show features Jennifer Thompson and Jennifer Taggart sharing content strategies that resonate with health-conscious patients and how these topics attract new patients to your practice.

Learn how to create valuable, educational content that addresses the desire for longevity and active aging, ultimately attracting and retaining patients.

Tune In to This Episode to Learn:

Why aging well is a hot topic for patient engagement
Content pillars for healthy aging: diet, exercise, mental health, and more
How to establish your practice as the go-to resource for aging gracefully
Actionable steps to create compelling content (blogs, videos, social media)
Examples of successful content marketing in the healthcare space

In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain.

Join us as we discuss how practice administrators can create a healthier, happier workplace by fostering better sleep habits among staff. Here's what you’ll learn:

Tune in to discover:

The Sleep Crisis in Healthcare
Lack of sleep affects everyone, from practice staff to patients. It contributes to stress and burnout and even affects decision-making, increasing the risks of mental and physical health issues. Medical practice administrators have a unique opportunity to address this in the workplace.
Culture Shift for Better Wellness
Creating a wellness-focused culture isn't just about hitting the gym. Try incorporating sleep challenges instead of step challenges. Encourage employees to use sleep trackers and reward teams for healthier sleep habits. These changes could foster a more positive, restful workplace, improving morale and productivity.
Implementing Simple Wellness Programs
Consider simple wellness initiatives like walking groups, relaxation rooms, or yoga sessions. These activities can alleviate stress and foster camaraderie, giving employees a much-needed mental break and boosting their overall wellness.
Anonymous Feedback Surveys
Regular, anonymous feedback surveys can help practice administrators understand employee well-being. From tracking weekly stress levels to assessing sleep patterns, these insights allow administrators to adapt wellness programs to serve the team’s needs better.
Community Involvement for Team Building
Engage your team in local community events, such as cancer walks or 5K runs. Building teams to participate strengthens bonds within the practice and reflects positively in the community, enhancing your practice’s reputation.
Benefits for the Bottom Line
Improving staff sleep and wellness can reduce turnover, prevent burnout, and create a positive patient environment. Implementing these changes could help practice administrators manage stress for themselves and their teams while driving positive outcomes for everyone involved.

Tune in to discover how focusing on sleep and wellness can make a real difference in your practice, and learn practical steps to start making health a priority today.

The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your community.

Tune In to Learn:

Showing Appreciation: Simple, meaningful ways to thank your referring partners, including personal visits and hand-written notes.
Unique Gift Ideas: Creative and memorable gifts that leave a lasting impression on partners, from custom wine labels to community-themed leave-behinds.
Engaging Your Community: How to use the holidays to connect with the wider community through open houses, giving trees, and local charity partnerships.
Staff Engagement: Strategies to celebrate your employees and share the joy, such as employee recognition boards and gratitude-themed social media posts.
Maximizing Marketing Opportunities: Tips to turn your holiday activities into engaging social media content and recruiting tools.

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community.

In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights for medical practices.

What’s in This Episode:

Understanding Cause Marketing: Learn what cause marketing is and how it can be a powerful tool for medical practices that want to build awareness and reach their community.
Benefits of Cause Marketing: Explore the positive outcomes for your practice, including improved patient engagement, staff morale, and community reputation.
Choosing the Right Cause: Gain insights on selecting a cause that aligns with your practice's values and mission, ensuring authenticity and resonance with your audience.
Promotion and Engagement: Discover effective strategies to promote your cause's marketing efforts, engaging your internal team and the wider community.
Sustainability: Learn how to create a long-term cause marketing program that delivers continuous benefits and reinforces your practice's commitment to social responsibility.

The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers.

Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.

Tune In to Learn:

The key prohibitions of the FTC rule and the potential consequences of non-compliance.
The costs of violating FTC rules on fake reviews and buying bot followers.
How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.
Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.
Effective ways to manage and address reviews while upholding credibility and trust.
Safeguards to prevent the use of fake reviews or manipulated social media metrics.

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix.

For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets.

Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesn’t take as much budget as older TV advertising either.

Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool.

Check Out This Episode to Learn:

What types of digital TV advertising are available on streaming platforms.
How YouTube Shorts has become the most popular streaming service and how to tap into this audience.
The success of Netflix's ad-supported model and its implications.
The advantages of targeted local advertising on streaming platforms over traditional TV.
How practices can create effective ads with minimal effort and budget.
See results from a successful YouTube advertising campaign for a medical practice.

LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the LinkedIn algorithm, sharing its secrets and how to leverage them for your benefit.

Tune in to learn how to supercharge your reach and engagement, along with insights on how to optimize your posts for maximum impact. Plus, you'll get the inside scoop on the latest research revealing the types of content LinkedIn's algorithm is most likely to favor and promote.

Sneak Peak at 17 Tips to Improve Your Engagement:

Optimal Posting Times: Schedule posts for 9 a.m. on weekdays and 1 p.m. on weekends to maximize reach, adjusting times for specific audiences, like physicians.
Consistency and Engagement: Post every 18 hours and respond to comments within the first hour to boost engagement.
Post Types: Use document posts, polls, carousels, and long text posts with images for the best performance.
Avoid Edits and External Links: Do not edit posts after publishing and include external links in comments, not in the original post.
Video Content: While videos may have lower reach, ensure they are captioned to increase engagement, especially in professional settings.
PLUS MORE!

The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 2026.

For medical practices, this translates to fierce competition for top talent. Traditional methods of attracting new hires just aren't enough. This episode of the DrMarketingTips Show tackles this problem head-on, exploring how marketing can be a powerful tool in your HR toolbox.

Learn how to craft compelling job descriptions that resonate with ideal candidates, discover strategies to recruit the top talent you need, and reconnect with past applicants to see if they’re now interested in accepting a new role. This episode also explores creative ways to leverage social media to showcase your company culture.

By working together, marketing and HR can build a recruitment strategy that positions your practice as the go-to destination for top talent in this competitive market.

Tune Into This Episode to Learn:

How to write job descriptions that resonate with ideal candidates.
Follow-up with potential hires after events, keeping your practice top-of-mind.
Find out how to reconnect with qualified candidates who may now be a good fit for open positions.
Ways to incentivize your existing team to help find new talent. (Hint: it helps them, too!)
Explore how to leverage social media to celebrate your company culture and attract potential hires.

A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized digital experiences.

The current HIPAA regulations were written in the 1990s, long before the internet became the powerful marketing tool that it is today. This ruling is a step towards modernizing these regulations and allowing healthcare marketers to use current technologies to reach and engage patients.

Websites for medical practices can use specific strategies to tools to enhance the patient experience without violating HIPAA.

Tune In to Learn More About:

How this ruling impacts your medical practice and the patient experience
The importance of understanding HIPAA regulation changes
Strategies for balancing patient privacy with effective marketing
How emerging technologies are shaping healthcare marketing
The role of data analytics and healthcare marketing agencies in optimizing your patient experience

In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere.

Tune in for insights on how medical practices can authentically connect with patients and build trust when visitors click on their websites.

What You’ll Learn In This Episode:

What patients look for when searching for a doctor online and how an outdated website challenges their trust.
How to improve your practice’s authenticity and trustworthiness with education and content.
How to be more upfront and transparent about pricing for today’s informed, digital-first patient.
What types of content matter most to patients seeking authenticity?
How to use diverse and authentic imagery to help patients visualize your practice.
Steps to update websites to be modern, welcoming, and helpful.
How can you proactively communicate with patients and address common concerns on your website?
The importance of FAQ sections and patient education materials to build trust.
Additional content to improve patient satisfaction, such as explanations of wait times and billing practices.

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.

Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tactics with operational practices.

By building a positive company culture and actively managing online reputations, practices can create environments that attract and retain top talent.

What You'll Learn in This Episode:

Healthcare’s Retention Problem: Insight into the staffing crisis in healthcare, including statistics on job vacancies and the high cost of turnover.
Recruitment Strategies that Work: How marketing and HR can collaborate using targeted ads, dedicated landing pages, and recruitment videos to reach potential candidates effectively.
Building a Positive Company Culture: The role of day-to-day interactions and management in fostering a workplace environment that supports retention.
Tactics for Retention and Engagement: How operations and HR can implement employee surveys, management training, and marketing tactics like contests to improve employee engagement.
Measuring Success: Methods for tracking vacancy rates, turnover numbers, employer review scores, and employee feedback to gauge the effectiveness of strategies implemented.

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs.

Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? There’s also been 338% increase in telemedicine appointments since 2019, showcasing the digital shift in patient preferences. It’s clear the world is moving to digital-first.

In this episode “Evolution of Healthcare Media: New Strategies for the Social Era,” hosts Jennifer and Corey explore the dynamic shift of healthcare communication from traditional methods to contemporary digital platforms like Meta and TikTok. With a focus on the impact of social media and online channels, this show focuses on how these tools have transformed patient engagement and practice visibility.

This episode is invaluable for doctors and practices seeking to stand out in the new digital-first world. Understanding these trends and strategies will help in attracting new patients, retaining current ones, and enhancing overall patient satisfaction.

Listeners will also gain insights into developing effective social media strategies, the importance of content types, and the future of healthcare media involving AI and wearables.

Tune In to Learn:

The transition from traditional to new media: Discover how healthcare promotion has evolved from radio and billboards to interactive platforms like Facebook, Instagram, and TikTok.
The significance of interactive engagement: Learn why two-way communication with patients can lead to higher satisfaction and engagement.
Content strategies for social media: Get tips on what to post, from patient testimonials to day-in-the-life clips, and why video content is essential.
The future of healthcare media: Explore how AI, wearables, and integrated healthcare media landscapes are shaping the future of patient engagement.
Practical steps to enhance your practice's digital presence: From using AI for content creation to tailoring your media strategy to your audience's needs.

In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks.

For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront of industry advancements, this episode shows you how to leverage AI to enhance efficiency and creativity for marketing your medical practice.

What You’ll Learn in This Episode:

Understanding AI’s Impact: Gain insights on how AI can change workplace cultures and marketing strategies in healthcare.
AI Solutions: Learn how AI is being used to tackle common challenges in the industry.
Real-World Applications: AI tools are helpful for simplifying tasks like content creation, streamlining patient experiences, and even internal operations, making practices more efficient and responsive.
Strategic Integration of AI: Learn about the strategic considerations necessary when integrating AI into healthcare marketing and operations, including how to identify opportunities for AI to solve specific problems.
Navigating the Challenges of AI: Understand the management adjustments required when adopting AI technologies, such as distinguishing between human and AI-generated communications and maintaining quality control.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024.

With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, patient-centric brand.

The healthcare industry has undergone significant changes in 2024, shaped by advancements in technology, staff retention problems, and shifting patient behaviors. The rise of artificial intelligence (AI) has simplified some aspects of marketing while introducing new complexities and challenges.

Watch this episode for invaluable insights into adapting your marketing strategies to meet the demands of the modern healthcare consumer, emphasizing the importance of authenticity, digital presence, and patient engagement.

What You'll Learn This Episode:

The Importance of a Strong Value Proposition: How to articulate and reinforce your practice's core values across all platforms.
Patient Personas Revisited: Understanding and tailoring your messaging to specific patient groups for more effective marketing.
Choosing Digital Channels for Growth: Strategies for optimizing your digital marketing efforts to enhance long-term growth, loyalty, and quality engagement.
Navigating the Impact of AI: An exploration of AI's evolving role in healthcare marketing and how to harness its potential while navigating its challenges.
Trust-Building with Content: Tips on creating content that builds trust with your audience, fosters a positive patient experience, and reinforces your brand's message.
Data-Driven Decision Making: Utilizing available data and technology to make informed marketing decisions and improve patient outreach.

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement.

This episode offers a number of resources to medical practices and healthcare professionals looking to use social media more effectively. You’ll hear about engagement strategies, content ideas, and the latest marketing trends to pay attention to for your medical practice.

What You'll Learn in This Episode:

Authenticity in Social Media: Why it’s important for doctors and practices to be relatable and genuine on social media, especially as digital marketing and patients start using AI.
Short-Form Video Content: How platforms like TikTok, Instagram Reels, and YouTube Shorts are shaping patient engagement.
Choosing the Right Platforms: Which social media platforms best reach different patient demographics and which ones to use for your practice.
Content Strategies: Tips on repurposing content and utilizing various content formats to fill your social media calendar.
Tools for Content Creation: Easy tools like CapCut and in-video AI for efficient content creation.

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture.

You’ll also learn how to integrate marketing and HR to address modern challenges like the use of artificial intelligence (AI) for efficient communication, new approaches to workplace dynamics, and other innovative ways to engage with your practice’s staff.

The conversation underscores the necessity of adapting marketing techniques to improve employee experiences, leverage new technology for both retention and recruitment, and promote a culture that aligns with your practice’s values.

Tune In to Learn:

The merging of healthcare marketing and HR roles to enhance employee engagement and recruitment strategies.
Utilization of AI and chatbots for efficient communication and to address HR tasks, such as answering FAQs and assisting in the onboarding process.
Tailoring approaches to meet the preferences and expectations of different generations in the workplace, particularly focusing on Gen Z's unique needs.
How to bring awareness with marketing and emphasize support through workplace programs and partnerships with local mental health organizations.
The significance of feedback and coaching in fostering a supportive environment that encourages professional growth and personal well-being.
How to promote HR initiatives and your practice’s benefits, ensuring employees are aware and make the most of the resources available to them.

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door.

In the first part of DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In this second part, co-hosts Jennifer and Corey share advanced strategies and tools that medical practices can use to easily monitor, track, and improve their reputation scores and patient-reported outcomes.

Take a deeper look at leveraging technology in reputation management for your practice and see how just a few tools can significantly impact your practice’s digital presence for the better.

What You’ll Learn in This Episode:

Integrating Star Ratings in Ads: Discover the impact of linking your Google star ratings to your digital ads and how it can set you apart from competitors in search results.
Automating Review Solicitation: Understanding the importance of automating the review solicitation process and its role in generating frequent, fresh reviews which are favored by search engines.
Analyzing Competitive Data: Learn about your competitors’ data and get valuable insights for strategizing your own reputation management.
Patient-Reported Outcomes: See how to increase patient engagement through digital surveys and how they can be used for internal improvements and external marketing.
The Importance of Net Promoter Score (NPS): Get insights into how NPS scores can be used as a differentiator and a tool for continuous improvement.
Google Seller Ratings: Explore how integrating Google seller ratings can enhance your ad visibility and provide social proof to prospective patients.

Innovative Uses of Patient Feedback: How to effectively utilize patient feedback not just for reputation management, but also for improving patient experiences and even in recruitment strategies.

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s digital audience.

Did you know that 40% of patients won’t visit your practice if your data is wrong? It could be because your website link has a 404 or your pin location is wrong. This episode sheds light on the intricate balance between actual patient reviews and accurate online data and the impact of these elements on a practice's reputation in the digital world.

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare.

While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in generating authentic, brand-aligned content for healthcare audiences.

The discussion underlines the importance of editing and fine-tuning AI outputs to ensure they resonate with the nuances of medical communication and talking to different patient audiences.

For healthcare professionals looking to embrace AI in their marketing efforts, the episode also introduces a valuable resource and guide to prompts: ChatGPT prompt pack with over 100 prompts. You can use this prompt pack to research, design, and streamline all types of medical content and strategy, including patient research, website content, advertising, social media, email marketing and much more.

Tune Into This Episode to Learn:

How to use AI and ChatGPT to enhance your medical practice content without losing the human touch
When and what you should use AI for in healthcare marketing
Steps to craft the best prompts to get better results and how to use the ChatGPT Medical Marketing Prompt Pack
The importance of training your AI on your practice and patient personas
How ChatGPT can now access and research in real-time, speeding up your ideation and content creation process
Why human oversight is necessary to personalize content and remove AI “jargon”

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material.

However, content marketing is more competitive than ever. Medical practices and providers also need to maintain a consistent content stream across various platforms, from websites to social media, while optimizing for effective patient communication and SEO.

Tune In to Discover:

The importance of original, high-quality content for SEO and patient engagement.
How search engines are becoming more adept at identifying AI-generated content.
Strategies for practices that want to maintain content consistency across various channels, including websites, social media, staff, and patient communications.
There is a need for human oversight in AI-generated content to ensure it is on-brand, non-plagiarized, and authentic.
The challenges posed by the rapid pace of content generation and the role of AI in raising the bar for content quality.
Practical tips for healthcare marketers in leveraging AI while maintaining authenticity in their content strategy.

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors.

Drawing on her background in commercial acting, Jennifer Taggart provides valuable advice on how healthcare providers can feel more comfortable in front of the camera and use video content effectively in their communication strategies. The episode highlights video content's practical applications and benefits in healthcare marketing.

What's in this Episode

Don’t Sweat the Prep: How doctors can prepare and get comfortable with subject matter when facing the camera.
Expect Unexpected Questions: Strategies to handle unexpected questions and control the conversation gracefully.
Common Camera Fears: Discuss doctors' fears when on camera and how to address them.
Techniques for Effective Delivery: Tips on pacing, using pauses, and having bullet points to enhance speech delivery on camera.
Practice Makes Perfect: Learn how to get comfortable speaking through practice, which aids in delivering content more naturally and confidently.
Utilizing Teleprompters: Teleprompters can help ensure key points are covered effectively.
Customizing Content for Different Platforms: Tailoring video content for various social media platforms for maximum engagement.
Simplicity in Video Marketing: Demonstrating that simple, direct video content can often be more effective than elaborate productions.
Audience-Specific Content: The importance of creating video content that speaks directly to the intended audience segment.

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers.

From holding an event to opening a new location or introducing a new physician to celebrating an anniversary, events aren’t just about attendance. These events create opportunities to deepen relationships with referring physicians, your staff, and the local community.

Learn about healthcare event marketing strategies, including how to prepare, what to do on the day of the event, and how to launch post-event strategies.

Tune In to Become a Medical Event Marketing Expert:

Define Clear Goals: Identify the purpose of the event—whether it's a new physician introduction, community engagement, or relationship-building with referrals.
Targeted Invitations: Craft personalized invites, both digital and printed, and follow up via phone calls or emails to maximize attendance.
Inclusive Outreach: Engage referring physicians, staff, community leaders, and potential patients through tailored invites and personal connections.
Contingency Planning: Develop backup plans for contingencies like weather, delayed vendors, or unforeseen issues to ensure smooth event execution.
Employee Engagement: Involve staff as ambassadors, ensuring they're identifiable and actively participating in the event to boost the practice's image.
Capture the Moment: Assign someone to take photos/videos during the event for post-event content and social media highlights.
Post-Event Engagement: Follow up promptly with attendees via email, sharing event highlights, photos, and videos to sustain connections and showcase what they missed.

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions.

New privacy restrictions are constantly being updated but without viable advertiser support from platforms like Meta and Google, posing challenges to advertisers aiming to craft effective campaigns. Medical practices often need to work with an agency who has a Facebook (Meta) Ad representative or Google Ad Support account to even get a response.

Join us as we share the reasons behind ad rejections, shifting ad policies, and actionable strategies to avoid restrictions so that your practice can continue to use social media advertising and Google ads.

Tune in to discover:

The evolving nature of ad platforms and the challenges faced by advertisers.
Strategies for verification and transparency required by advertising platforms.
The impact of privacy laws on ad tracking and strategies to comply.
Common reasons for ad denials and unexpected hurdles in digital advertising.
Best practices to avoid ad rejections and navigate platform restrictions effectively.
Tools, resources, and tips to stay updated and manage evolving ad policies efficiently.

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI to supercharge your marketing efforts.

Here's what we explore in this episode:

AI as Your Marketing Doppelganger: AI can be your virtual assistant, making you a better marketer. You can leverage AI to generate content, brainstorm ideas, and enhance your marketing strategies by providing it with the correct prompts and guidance.
Training AI for Success: The quality of AI output depends on the prompts you provide. We discuss the importance of setting the stage for AI and giving it context and specific instructions to achieve desired results.
The Value of Prompt Packs: We introduce the concept of prompt packs, which are detailed starting points for AI. These packs guide AI in creating content, whether writing a press release, designing images, or producing other marketing materials.
Using AI for Image Generation: AI isn't limited to text; it can also help create images. We share how to use AI for image generation and provide tips on optimizing your prompts for great results.
Hiring Marketing Coordinators: If you're considering hiring a marketing coordinator or specialist, ask them about their AI knowledge and willingness to use these tools. AI is becoming a standard in the industry, and you want team members who embrace its capabilities.

In the evolving healthcare marketing landscape, AI is a powerful ally that can make you more efficient, creative, and strategic. Tune in to discover how to make AI work for you and enhance your marketing efforts.

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. .

Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO strategies and best practices that will help you stay ahead of the game, including how to create “experiences” on your website that Google is looking for.

Tune In to Discover:

The importance of engaging and unique content.
The impact of AI-generated content on SEO.
The need for fact-checking AI-generated content.
The value of targeting your audience, not just traffic.
Using video to enhance your content and engage your audience effectively.
The shift from trying to trick the system to following best practices.

Enhance your website’s SEO, develop a better content strategy, and improve your online visibility with the latest insights and tips from our healthcare marketing experts.

In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice.

Join us as we explore the world of healthcare marketing and gain insights into the essential strategies and best practices to make an informed decision about your practice's online presence.

Tune In to Discover:

How to choose a healthcare marketing agency that aligns with your practice's goals.
Evaluating a marketing agency's track record and experience in the healthcare sector.
Ensuring trustworthiness and accountability in your partnership.
A comprehensive range of marketing services to boost your practice's success.
Measuring the ROI of marketing efforts and ensuring they add value.
Questions to ask potential marketing agencies.
Building a long-term, successful partnership with your chosen agency.

Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions.

After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creation prowess. Don’t miss this concentrated dose of website wisdom!

In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient.

Tune In to Discover:

How to safeguard your Facebook Business Manager against hacks and security breaches.
Best practices to protect your business's online presence.
Potential consequences of security breaches, such as data loss.
Practical security measures and tools to protect your Facebook.
Communicating with your team and understanding the importance of employee training in preventing security threats.
Proactive security measures to stay ahead of potential risks.

If you have questions about Facebook security and how to protect your business online, check out this episode and learn from our recent experience.

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics.

Listen in as Jennifer and Corey discuss why internal marketing is the backbone of a well-functioning practice, and find out how your practice can thrive when your team is informed and engaged.

Tune in to discover:

Practical strategies for implementing internal marketing using tools and resources you already have
How to measure and report on the effectiveness of your internal marketing efforts
Tactics you can use to communicate with your team such as the intranet, memos, posters, TV loops, newsletters, bulletin boards, and more
Tips to avoid silos within your organization
Ways you can address diverse communication styles and cover your bases
The role of a potential Workplace Development Committee

Unlock the secrets of internal marketing and transform your team into a well-informed and engaged workforce.

In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees.

From understanding what's popular today as you prepare for budget season to breaking down why some things just don’t work anymore, join Jennifer and Corey as they provide a comprehensive guide to elevating your practice's visibility and engagement through thoughtfully chosen giveaways.

In this episode, you'll explore:

The best and rest of giveaway items: What's popular and what to avoid
Tailoring giveaways for different occasions and audiences like events, referral visits, and employee appreciation
Budget-friendly strategies to prepare for conference and event giveaways
The relevance and staying power of a thoughtful giveaway
Insider advice on avoiding common giveaway pitfalls and clichés

Unlock the secrets of impactful giveaways and transform your practice's presence at events and conferences.

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice.

Join us as we delve into the transformative shift from focusing solely on reviews and ratings to the critical importance of listing accuracy to set your practice apart from competitors and elevate your patient acquisition and retention strategies.

In this episode, you'll learn:

The evolving importance of directory listings and their impact on patient decisions
Insights into how accurate directory listings improve your practice's online visibility and act as a competitive differentiator
Strategies to leverage listing accuracy to enhance patient trust and loyalty
Expert tips on optimizing your directory listings for maximum patient engagement

Stay ahead of the curve and ensure your medical practice thrives by capitalizing on the true potential of directory listings.

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and providers.

In this episode of the DrMarketingTips Show, Jennifer and Corey share the secrets to maximizing your conference experience and achieving unparalleled success at medical conferences.

In this episode, you'll learn:

How to ensure a conference is successful, from pre-conference preparations to post-conference follow-ups
Crafting the perfect giveaway item for your booth that leaves a lasting impression on attendees
Proven strategies to drive traffic to your booth and engage potential clients effectively
Expert tips on networking with new contacts, building strong connections, and fostering meaningful relationships

Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier.

In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks.

Tune in to this episode to learn:

An overview of AI and its transformative impact on the medical marketing landscape
Real-life examples of how AI is currently being used to enhance medical marketing, including AI-generated blog content, captivating images, video transcriptions, engaging social media posts, and effective email campaigns
Our top 5 favorite AI tools making a significant difference in medical marketing right now

Unlock the true potential of AI and gain a competitive edge in the ever-evolving medical marketing arena with this episode.

Join us as we unpack the future of medical marketing, recorded live at FLMGMA’s 2023 Annual Meeting in Orlando, FL.

DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medical practice to new heights.

Tune in to this episode to learn:

Innovative strategies and emerging trends reshaping the healthcare marketing landscape
How to collaborate with local influencers and implement enticing in-office promotions
Ways to harness the power of AI tools like ChatGPT to optimize your marketing budget and your time
Acquire a clear roadmap for developing and executing novel marketing tactics in your practice

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know.

High staff turnover rates are a common issue in the healthcare industry, and a lack of engagement can be a significant contributor to this problem. By following these tips, practices can train, onboard, motivate, and engage their teams, particularly new employees and those in customer-facing roles.

Negative patient reviews are often linked to unsatisfactory experiences with staff members at the front desk or in billing departments. Therefore, it’s vital to invest in employee engagement to ensure that everyone is rowing in the same direction and working towards the same goals.

Tune in to this episode to learn:

The importance of employee engagement for healthcare providers
How to identify engagement issues and create a plan for improvement
Strategies for effective employee onboarding and training
Tips for creating a positive work culture and motivating staff
How to engage employees in achieving practice goals

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices.

The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this affects traditional brick-and-mortar marketing efforts.

Tune in to discover:

Traditional referral marketing techniques and their limitations
The rise of digital healthcare services and the need for local referrals
Examples of companies with established referral networks and how those networks are adapting today
The challenges of tracking referral data and how this affects traditional marketing efforts
Future outlook for referral marketing in the digital age

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA.

While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge.

However, updating your website doesn’t have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits.

In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.

There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients.

With the recent release of ChatGPT, medical professionals have the opportunity to add yet another tool to their AI marketing arsenal. Drawing information from across the internet, language-based AIs offer practices a seemingly inexhaustible source of written content that can improve your online performance.

However, these programs have their limitations—incorporating AI into your marketing strategy requires the right knowledge and approach to create effective content for your practice. Doing so may save you time and money while simplifying your marketing plan.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss what the recent advances in AI technology mean for medical practices while sharing innovative ways to use artificial intelligence to produce impactful written content.

Tune in to discover:

How AI has shaped medical marketing today
Strategies for producing written content with AI
How to optimize your marketing plan with AI
Pros and cons of using AI for online marketing

As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online.

From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to promote their business to the people in their local community. Harnessing these resources means focusing your marketing efforts on areas that can make an impact.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss tools and strategies practices can use to promote their new locations while exploring ways to build your online presence.

Tune in to discover:

What to consider when marketing a new location
In-person events and strategies to engage the community
Digital tools to identify local patients
How to use partnerships to promote your business

Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today.

How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping into local advertising channels and adopting strategies to expand your reach onto new online platforms.

From working with local influencers to in-office promotions, these innovative strategies push us to think outside of the box, introducing new avenues for patient engagement that practices can use to grow their online footprint while saving on marketing costs.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share five of the top online strategies for 2023, taking a look at how medical practices can integrate them into their marketing toolbox.

Tune in to discover:

How to market your practice through social media influencers
Ways to target local audiences with geofencing
Approaches to data analysis (HL7 Integration)
How to maximize in-office engagement with video content
Improvements to online chat functionality

The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year.

When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conversions to measuring patient retention rates, this data will tell you how and why your marketing efforts impacted the growth of your practice over the past year.

As your business evolves, your marketing plan should, too—identifying what worked will allow you to economize your marketing spend on successful strategies, focusing on achievable growth while cutting out unnecessary costs.

However, the numbers don’t always speak for themselves—knowing what to look for and how to interpret the data is key.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss the value of year-end reviews and how you can use last year’s marketing data to grow your practice by focusing on results-driven strategies.

Tune in to discover:

Why a year-end review will improve your marketing strategy
How to analyze last year’s numbers
What your marketing data says about your business
How to refresh your marketing campaign
Innovative branding strategies for 2023

With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics.

From answering FAQs to staff introductions, video allows practices to generate quick-and-easy content that appeals directly to the needs of their patients. By providing helpful information up front, your videos put a face to your business and establish your practice as a resource that patients can trust.

Video content is also the gift that keeps on giving. With the rise of Youtube, TikTok, and other media platforms, practices can now edit and recycle their content across multiple websites, cutting costs by extending the advertising mileage of a 2-minute clip.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why practices should focus on video marketing while looking at cost-effective strategies to get the most out of your video content.

Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical services from your practice.

From online accessibility to in-person interactions with employees, every step of your patient’s journey is an opportunity for you to offer the personalized care that will keep patients coming back to your practice.

However, making sure your practice values translate into positive patient experiences depends on your company culture and how you train employees.

From answering patient questions online to incentivizing employee behaviors, customer service tools and strategies can help providers improve their brand identity by increasing patient engagement.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss why a customer service mindset is important in the healthcare industry while exploring the strategies providers can use to keep employees and patients engaged.

Tune in to discover:

What patients expect from medical practices
How the patient experience shapes your brand reputation
Strategies to improve the company culture at your practice
Creating a positive online experience for patients
How to train employees in customer service

With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you can leverage to stand out and grow your practice.

In the pay-to-play world of online advertising, less spending means less visibility. As bigger competitors withdraw from the market, digital advertising will drop in price, giving smaller practices the chance to pick up valuable online real estate at a reduced cost.

From online advertising to improving the patient experience at your practice, investing in your marketing campaign may be the key to maintaining growth through uncertain times.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey look at ways to economize your marketing budget and edge out competitors by identifying opportunities for growth during economic instability.

To hear the other half of this week’s conversation, check out episode 298 of the DrMarketingTips Show to learn strategies for recession-proofing your practice and how to cut costs without impacting your performance.

Tune in to discover:

Why you should expand your marketing efforts during a recession
How to turn your competition’s cutbacks into your marketing gains
Strategies to optimize your marketing dollars
Why increasing your budget will help retain patients
How to identify your most effective marketing strategies

With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review your costs and take stock of what is making money at your practice.

For many providers, their gut response is to cut marketing costs. However, eliminating your marketing budget can put you at a competitive disadvantage in a climate where new patients are harder to acquire

Rather than cutting indiscriminately, completing a thorough audit of your day-to-day costs can help identify unnecessary expenses and give you a sense of how they may influence your revenue and overall growth.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss strategies to cut costs at your medical practice and economize your ad spending to lower expenses while still growing your practice.

Tune in to discover:

How to identify unnecessary business expenses
Cost-cutting strategies for your practice
Tips for saving money on your marketing budget
Why marketing during a recession matters
How to economize your ad dollars

As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition is patient retention. Once you have a new patient, what can you do to ensure their loyalty to your practice?

As a provider, it’s your job to cater to the needs of your patients and supply them with a reason to continue using your services. That means focusing on the patient experience at your office and going above, and beyond the service, they originally came for.

Patients care about how you engage with them. Whether that means sending birthday well-wishes or offering in-office amenities in your waiting room, you have limitless tools to promote your practice and secure a referral to one of their friends.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss the importance of patient retention and outline some impactful marketing tools that practices can use to engage existing patients and promote their services from within.

Tune in to discover:

Why you should be catering to existing patients
What existing patients expect from their providers
Ways to improve the patient experience at your practice
In-Office and digital marketing tools
How to secure referrals from existing patients
Cost-effective ways to promote ancillary services

As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and should be using to their advantage.

In fact, many of these tools you can use on your own and are easily available online - the key is learning how and why you should be using them.

Whether you’re promoting your services on social media or sending email newsletters to new patients, online marketing offers flexible and cost-effective avenues for growth that you and your staff can use to establish an impactful online presence.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey explore the different tools medical practices can use to market their services while brainstorming creative ways to take advantage of these online platforms.

Tune in to discover:

How to start marketing your practice online
Why Google reviews matter
Cost-effective ways to engage patients
The best online platforms to grow your practice
How to reuse and recycle content
Online analytics and what they can tell you about your practice

Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision to contact you for treatment.

Providing positive patient experiences is more critical than ever for growing your practice. A recent study found that 82% of patients say that the quality of customer service at a healthcare practice is the number one reason they chose to go there for treatment.

What practices can do to meet patient expectations largely rests on staff training and how your team members engage with patients daily.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how staff training impacts patient satisfaction and what medical practices can learn from the customer service industry.

TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally. With over 1 billion active users, TikTok offers direct access to a growing number of potential patients in your area.

TikTok is not the only answer - short-form video content is increasing in popularity across social media platforms, including Instagram and Facebook. Learning to use these platforms effectively, from patient acquisition to spreading disease awareness, may be the perfect opportunity to market your practice.

Join us for this episode of the DrMarketingTips Show, where hosts Jennifer and Corey discuss the costs and benefits of joining TikTok and how some medical practices harness short-form video content to acquire new patients.

Tune in to discover:

Why do some medical professionals have reservations about joining TikTok
The costs of producing short-form content
What social media platforms you should focus on
Tips and tricks to reach your target audience
How to convert views into new patients
Ways to adapt your short-form content for different platforms

How do you know if your Google Ads are working?

What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)?

We found out in this case study - and we break it all down for you in this episode of the DrMarketingTips Show.

Join us as hosts Jennifer and Corey share how you can determine the real ROI of Google Ads and the free step-by-step process you can take to improve your physician and location Google Business Profile listings to see real results within days.

This episode is a result of an 8-month case study completed for a client wanting to know if Google Ads were really working, and how much revenue they were really creating. What we found was, yes, the ads work; but properly optimized Google My Business listings are extremely effective at capturing organic traffic that converts to new patients at a rate of 11.4% with estimated revenue of $245,000 and no direct advertising costs.

Tune in to discover:

How to optimize Google Business Profiles to convert more patients with no additional costs
What you can do to determine true ROI on your digital ad spend right now
TIps to track the patient journey in a HIPAA compliant way
The categories that matter most for each of your physician and location Google Business listings

Links:

Google Business Profiles
CallRail call tracking software

Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for engaging with your marketing material.

In fact, 81% of survey takers agreed that interactive content was more likely to grab their attention than static content, according to a recent study by the Content Marketing Institute.

Lead magnets like quizzes provide audiences with valuable knowledge in exchange for their contact information. More than just a tool to grow your client database, this exchange can act as a pre-screening survey that educates potential patients about your services.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey examine how lead magnets can help medical practices attract patients and increase website conversion rates.

Tune in to discover:

Why patients gravitate to lead magnets like quizzes, ebooks, and webinars
Ways that patient education can lead to higher conversion rates
How to develop lead magnets to target eligible patients
What lead magnets can teach you about your patient base
How to reuse your existing content to create effective lead magnets

More than ⅓ of Americans listen to podcasts regularly, according to recent data from Buzzsprout.

Starting a podcast allows individual healthcare providers and medical practices to take advantage of this popularity and connect with patients and partners outside the office.

But how do you know if creating a podcast might work for you?

From patient education to attracting new referrals and even growing your brand, podcasting is an effective marketing medium that continues to grow in popularity.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the benefits of podcasting and go over a step-by-step plan to launch a successful podcast.

Tune in to discover:

The time and resources required to start a podcast
How podcasting can increase professional referrals and convert new patients
Ways podcasting can be used to recruit new physicians and employees
How to use podcasting to develop company culture and onboard new employees
Tips to expand and promote your podcast

Consumers in any industry notoriously dislike surprises. For many of them, the price they will be required to pay for their goods and services is a key factor when choosing where to buy, and if they are caught off guard by hidden expenses, it’s sure to leave a sour taste in their mouths.

The healthcare sector is not exempt from the expectation that prices will be available for patients to see ahead of their treatment. This is especially true given the Health Plan Price Transparency Act of 2022, which now requires providers and insurers to make files publicly available that disclose in-network and out-of-network rates.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss this new rule and how price transparency is actually a good thing for private practices because of the platform it provides to communicate clearly to your perfect prospective patient before they even walk through the door: “Here is what we offer, here is how much it will cost, and here is why is costs that.” This level of transparency is not just a rule to follow–it’s also a boon for your practice to stand out from the crowd.

Tune in to hear:

How to position yourself as the best provider in your area by being transparent, even when you aren’t able to offer the lowest prices
Why price transparency allows you to be the conversation-driver and set the narrative
How to mobilize your local networks, from news to social media, and be the first to raise awareness about the need for price transparency in your specialty
Ways to use this as an opportunity to reach new markets and audiences who may not be questioning how much they have paid for their care in the past

It can seem as though every few months there is a new wave of private practices being acquired by larger healthcare organizations like hospitals–which can be incredibly daunting for the small independent practice treading water to survive. Where will your referrals come from when a hospital network becomes the one calling the shots? How long will you be able to compete before you are also absorbed by a bigger fish?

The truth is, maybe this shift isn’t necessarily a bad thing for the independent practice. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey weigh the various nuances in the debate of hospital and private equity acquisition.

Tune in to discover:

How various practices across the country have found success, some by joining larger organizations, and some breaking away from them and returning to the independent sector
Tips and tricks for protecting yourself from the effects of acquisition around you, such as building a list of your own patient leads rather than relying on referrals from a particular source
What the future could look like: Will private equity stick around in healthcare for the long term? Is hospital control inevitable? What can practices do now while looking ahead?

Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful marketing strategy is staying on top of current events and real-time opportunities for your specialty and practice to grab the attention of online audiences.

In this episode of the DrMarketingTips show, hosts Jennifer and Corey share how using real-time marketing can help your practice take advantage of current trends, communicate with patients within seconds, and control the conversation about your practice.

Tune in to discover:

How one ENT practice garnered over 1 million views on YouTube using real-time marketing
What Hailey Bieber has to do with a vascular practice and their social media strategy
The key to making the most out of healthcare observances to create opportunities to promote your medical practice

If you’re reading this, we don’t have to tell you how difficult hiring and retaining employees is in today’s market.

To compete, you now have to market your practice to potential employees, just like you market to potential patients.

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss how marketing and HR converge to ensure that practices make a positive impression online to attract the right talent and encourage them to apply to vacant positions.

Tune in to discover:

How the employee journey has changed in recent years
What younger employees are looking for and how to present them with everything your practice has to offer
Tips and tricks for giving potential employees a glimpse into what a typical day looks like
How digital onboarding and orientation can help reduce the HR burden
Methods to set new employees up for success so they stick around

Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey.

Today, the modern patient journey is vastly different than it was even a few years ago. In other words, if you want to attract and retain patients you need to ensure your online reviews and directory listings on places like Google My Business are doing a good job at telling the story of your practice.

So, how can you do that?

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share strategies to manage and improve online reviews for your medical practice and discuss the impact negative reviews can have on your bottom line.

“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert

Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the big social media platforms like Facebook, Instagram, LinkedIn, and TikTok.

To get real engagement on social media today, you need to invest real time - and potentially real dollars. So, that begs the question, is it time to get off social media if you don’t have the resources to do it well?

In this episode of the DrMarketingTips Show, Jennifer and Corey share what they see every day with medical practices as the social media industry continues to shift and offer a few tips to help you continue to create social media content that engages and converts.

Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it?

In this episode of the DrMarketingTips Show, Jennifer and Corey share how to produce content that drives appointments at your medical practice without breaking the bank and offer a few examples of how to amplify the content you already have to attract and retain more patients.

Effective marketing programs today focus on accuracy and access to information, a clean digital footprint and an omnichannel patient experience. Research-based decisions and personalized communication are the key to differentiating from competitors and creating loyalty that drives referrals and word-of-mouth marketing for years to come.

This episode of the DrMarketingTips podcast is Part 2 of our two-part series on using data to market and nurture relationships that will help you stand out from the competition.

According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have to connect with patients when and where they’re ready to make a decision about an appointment.

In Part 1 of this two-part podcast series, we share a presentation given by Jennifer Thompson at the MGMA Virtual Operations Conference in which she outlines how to use available data to identify key trends, demographic shifts and other economic factors to help you build an effective marketing plan.

The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent, but hold on to the employees they have.

The solution? Use your marketing team’s expertise to attract, on-board, and retain employees. The same strategies that build your brand and attract patients can build your at-work culture and attract new talent.

In this week’s special episode of the DrMarketingTips podcast, we share recent webinar from our host and president of Insight Marketing Group Jennifer Thompson where she discussed the marketing principles that can be used, not only when aiming to onboard new patients, but also when looking to recruit the right people for your team.

Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind; so, is 2022 the year where conversational marketing goes mainstream for healthcare marketers?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how medical practices can use conversational marketing to build relationships with patients and improve the patient experience while driving return visits and referrals.

Tune in to discover:

Channels you can use to roll out conversational marketing tactics to patients now
Why immediacy is key to a successful conversational marketing approach
Examples of conversational marketing across several subspecialties we work with

This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.

In many cases, the relationship patients have with your practice starts online whether you realize it or not. Using interactive content (like chatbots, quizzes, and calculators) to earn more patients is a crucial way to make your website and digital assets work for you 24/7/365 - and it may be easier than you think to get started.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share unique ways they’re seeing medical practices use interactive content to earn more patients, build loyalty, and put this element of their direct-to-consumer marketing on autopilot.

Marketers expect a 40% increase in data sources by next year according to the Salesforce State of Marketing Report. That’s a lot of data, so what exactly are you supposed to do with it all?

Start by listening to this podcast, of course!

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share how they’re using data to inform client budgets, marketing collateral, ROI, and reporting. They also discuss how data will change marketing for healthcare practices in 2022 and beyond.

Tune in to discover:

Where to start when you’re feeling data overload
Examples of how data is influencing marketing decisions on a strategic and tactical level
What the future of data for medical practices looks like in 2022 and beyond

This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.

By 2022, online videos will make up more than 82% of all consumer internet traffic, a number that is 15 times higher than it was in 2017 according to Cisco.

So, how can you take advantage of this increased video traffic to attract and retain patients?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss video tips, tricks, and content ideas for 2022 your medical practice can use to catapult your marketing to the next level.

Tune in to discover:

Ideas to use video and what you should have your providers and patients say on camera
Where you should put your video
What you should expect to spend
How you can measure the success of your videos and what this data means

This podcast is part of our 2022 Healthcare Marketing Trends and Predictions series.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share their can’t-miss 2022 healthcare marketing trends and predictions.

The trends and predictions discussed, in no particular order, are:

Video continues to be THE channel of choice for content
Real-time marketing that will set you apart
Data becomes even more important
Is it time to leave social media? Or, at least change the way you think about it?
Interactive content gives you an advantage over the competition
Staffing issues will continue to be one of your largest challenges
HIPAA compliant conversational marketing will see a major uptick in popularity
Hospitals will continue to acquire practices and chip away at your ability to compete
Content and your website still drive the most important metrics (appointments)
Price transparency will matter more than ever
Patient reviews continue to be the new referral marketing

As of December 2, 2021, you can now list languages and accepted insurances on your respective Google Business profiles.

It’s a big deal (and it might be a lot of work depending on how many listings you have).

This announcement comes one day after Press Ganey released their 2021 Consumer Experience Trends in Healthcare report. The report is full of great insight, including key drivers behind current healthcare consumer behavior and why a five-star experience is more important than ever during a patient’s decision-making process.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss some key takeaways from the 2021 report and share what the recent Google Business profile changes mean for your practice.

We recently launched an email automation series for a plastic surgery client and it did so well we had to devote an episode to it.

Did you know email generates $42 for every $1 spent? That’s an astounding 4,200% ROI, making it one of the most effective marketing options available. What’s more, marketers who use segmented campaigns see up to a 760% increase in revenue according to Hubspot.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss a step-by-step email automation guide guaranteed to increase open rates, clickthrough rates, and conversions simply by providing the right education to the right audience.

Tune in to discover:

A step-by-step email automation guide (complete with topic ideas)
More stats on the effectiveness of email campaigns for medical practices
Recommendations and tips to get started on an email automation sequence without spending a dollar

Your practice’s responsiveness to employee feedback may lead to higher retention rates, improved productivity, better patient care, and higher employee morale.

Sounds pretty great, right?

Surveying your team will help you set benchmarks for improvement and show your team that you’re taking an active role in their well-being. So, how do you give your employees a voice?

Surveys!

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss an easier way to survey employees and the importance of feedback from your staff. Plus, they also share a recent example of what happens when employee engagement goes wrong (we’re calling it Pumpkin-gate). You’ll see.

Do you know how much ROI your social media is honestly generating?

If you’re like most medical marketers, you’re probably thinking, “Maybe? Sorta?”

Don’t worry, attribution of social media is tricky.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey share a few simple ways to track social media ROI and discuss why you should have, at least, a baseline understanding of why these metrics matter to the big marketing picture.

In September we attended the 2021 Traffic & Conversion Summit to hear firsthand what some of the leaders in digital marketing are doing to deliver for their clients across all industries. With planning and budget season in full swing, what do you need to be prepared for and what are some key 2022 planning considerations for your medical practice?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss the marketing principles that you need to focus on for 2022 and share the big takeaways from the Traffic & Conversion Summit that apply to marketing your medical practice.

In today’s market, attracting and retaining employees is difficult for practices across the country. So, how can you get the right talent in your medical practice? Let’s find out.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss how to attract and retain employees using tried and true marketing tactics. They also share several recent real-world examples of how digital marketing has helped solve staff shortages at several practices across various specialties.

Can you bid on a competitor’s name on the Google Ads platform? Not if your competitor is 1-800 Contacts. The online retailer recently brought a trademark infringement lawsuit against Warby Parker over their use of the term “1-800 Contacts” to trigger paid-search ads on platforms like Google Ads.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss whether what Warby Parker did is common practice and, more importantly, how small practices can be big disruptors in their market.

Having a proactive plan to keep your medical practice’s website secure can save you a lot of time, money and headache.

In this episode, Jennifer and Corey share 5 tips to keep your website safe from malware and hackers without breaking the bank.

Tune in to discover:

5 tips to keep your website safe you can set up in just a few minutes
Real-world examples of when these tips have been lifesavers
How these tips can also help you monitor the conversation patients are having about your practice
Why keeping your site safe will also improve your digital footprint and set your apart from competitors

At their annual Worldwide Developer Conference (WWDC), Apple announced several privacy-related changes to their software that will continue changing marketing for medical practices in the foreseeable future.

In this episode of the DrMarketingTips Podcast, Corey and special guest Chad Rouch, Insight Marketing Group’s Digital Marketing Manager, break down what the privacy-focused changes mean for medical practice marketers and provide a quick recap of the event’s most relevant updates for listeners.

Tune in to discover:

How Apple’s focus on privacy may make tracking email open and click rates more difficult
What new iOS features will unlock additional marketing opportunities for your practice
When features like Private Relay and iCloud+ will launch for users

You’ve got less than 7-seconds to make your homepage convert and turn a visitor into a patient.

How do you do it?

You use the 7-second test we break down in this episode of the DrMarketingTips podcast, of course!

In this episode, Jennifer and Corey share how you can perform an easy 7-second test to collect feedback and access the effectiveness of your medical practice website’s homepage.

Tune in to discover:

How 7-seconds is all you need to find out if your message connects to potential patients
Why A/B testing can be a gamechanger for your conversion numbers
When to reorganize the order of your homepage content

It finally happened. Apple promised to change the way data sharing works within apps and that means you’ve got some work to do if you want to keep your ads on Facebook and Instagram running for your medical practice.

Apple now requires users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy. We spoke about this issue at-length in a recent episode, and now we’ve got real world data to break down what happened and how it may be impacting you.

In this episode of the DrMarketingTips Podcast, Corey and Chad Rouch, Insight Marketing Group’s Digital Marketing Manager, dive deep into what you need to do to keep your ads running and provide context so you can report numbers to stakeholders without issue.

Tune in to discover:

How you can adjust your Facebook ads to ensure they’re still performing
What the new data sharing policy looks like and how many users are opting in
Why is this change happening now and what’s next?
Real world examples from medical practice’s dealing with the fallout a

In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the key questions that will guide you to a recognizable, scalable, and sustainable brand for your medical practice without a lot of time or capital expenditure.

Tune in to discover:

The difference between branding and marketing
Audience considerations to keep in mind when developing a brand
Examples of good branding and marketing coming together
The #1 question to answer as you begin your branding efforts

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss several key 2021 customer service trends in healthcare and share tips on what you should be prepared for in the near future.

What happens when marketing messages, as good-natured as they may be, don’t align with the actual patient experience?

Negative reviews.

Upset patients.

Deflated staff.

The list goes on.

Luckily, fixing a disconnect between marketing and operations may be easier than you think, and the long-term patient experience benefits are substantial.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss strategies to fix a disconnect between marketing and operations - plus share a few real-world examples of what happens when an issue does occur.

Tune in to discover:

The two best ways to pivot when marketing and operations are on different pages
Real-world examples of what happens when an issue does occur
Key takeaways to evaluate your messaging
The marketing-related headaches you may be creating without realizing it

In this episode of the DrMarketingTips podcast, Keith Landry, host of our sister show, Growing a Successful Orthopedic Practice Podcast, sits down with Congressman Darren Soto, U.S. Representative of Florida’s 9th Congressional District, for a Capitol Hill update on the future of federal regulation of telehealth visits in America.

U.S. Rep. Soto expects Congress to extend an existing emergency waiver which reimburses physicians who offer telehealth visits to Medicare patients. Congressman Soto says federal changes to regulation of telehealth visits could take months or a few years.

Tune in to discover:

Why there is bipartisan support to extend the Medicare reimbursements waiver
Congress is considering what parts of the waiver should become permanent
Lawmakers are analyzing if telehealth visits save money for the Medicare system
Congress continues to debate if some reimbursement rates will be reduced

About U.S. Representative Darren Soto

U.S. Representative Darren Soto serves Florida’s 9th Congressional District. Congressman Soto is in his 3rd term in Congress, representing residents of Osceola County, and parts of Orange and Polk Counties. He is the first Floridian of Puerto Rican descent to serve in Congress, and he serves on the Energy and Commerce Committee, which has jurisdiction over Medicare administration.

In this episode of the DrMarketingTips Podcast, Corey is joined by Justice Mitchell, chief medical officer (CMO) of a large ophthalmology practice by day and marketing agency owner by night, to share tips to start marketing your practice right now.

Tune in to discover:

What branding has to do with your medical practice and why it matters more than you think
Common tips (and common pitfalls) for healthcare marketing at any level
How you can leverage data you already have to create campaigns that move the needle

Shots fired!

Apple is changing the way data sharing works within apps and Facebook is not happy about it. As part of their iOS14 update, Apple will soon require users to opt-in to data sharing instead of opting-out of it in an effort to protect user privacy.

If you ask Apple, they say they’re standing up for their users; but if you ask Facebook they say this move could cripple small businesses and impact how we run ads, measure performance and stifle business growth.

As usual, the real answer is somewhere in the middle.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down the biggest potential Facebook ad change for 2021, what Apple has to do with it, and what it means for medical practices of all sizes advertising on Facebook.

Tune in to discover:

Will Apple’s new data sharing policy significantly limit your marketing efforts?
What does this shift mean for you and your budget?
Why is this change happening now and why is Facebook so mad about it?

Resources:

https://www.theverge.com/2020/12/17/22180102/facebook-new-newspaper-ad-apple-ios-14-privacy-prompt
https://www.nytimes.com/2020/12/16/technology/facebook-takes-the-gloves-off-in-feud-with-apple.html

In this episode of the DrMarketingTips Podcast, Jennifer and Corey bring you a handful of social media reflections and predictions for the year ahead. Find out their biggest takeaways from the year that shall not be named and hear how they’re going to adjust social content for 2021.

You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice - that is your brand.

So, are you more of a Tesla or a Wal-Mart?

...and if you don’t like the answer, what can you do about it?

In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the basic, big picture steps you can take to evaluate and update your brand at your own pace.

As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must continue to evolve and adapt with them.

In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down big 2021 marketing pivots and predictions impacting your practice.

What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should adjust your new patient acquisition messaging amid a COVID-sensitive environment.

What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should adjust your new patient acquisition messaging amid a COVID-sensitive environment.

Tune in to discover:

The key healthcare marketing trends creating patient growth in 2021
Why adjusting your marketing to focus on safety will pay off in the short and long-term
Virtual content ideas that will drive patient appointments and physician referrals
Ways to boost employee engagement and improve your star-ratings simultaneously

Resources:

DrMarketingTips Lab

Reputation management for doctors is essential for ensuring a clean digital footprint online. Using your reputation to attract and retain patients is a key component of any successful marketing strategy. In fact, studies show that star-ratings impact revenue in healthcare.

In this week’s episode of the DrMarketingTips Podcast, Jennifer and Danielle discuss how the pandemic has impacted online reputations and what you can do to adjust to better engage patients, protect yourself from damaging reviews, and make the most out of these difficult times.

With more than 50% of older adults watching YouTube daily, now is the time to brush off your video marketing strategy and evaluate how your medical practice can use YouTube to attract and retain more patients.

In this week’s episode of the DrMarketingTips podcast, Jennifer sits down with Christiana Ayoung-Chee to discuss exactly what steps medical practices should take to win big on YouTube in 2021.

Physicians and practice managers can put their values into action, support medical research and training, and offer community service by starting a medical nonprofit organization. Idealism is great, but realism means there are important factors to consider before launching a nonprofit group or foundation.

In this episode, Christy Moss, president of Moss Resource Group, joins guest host Keith Landry, to discuss the tax and business advantages of establishing and continuing to operate a nonprofit group, and why growing a foundation is a marketing marathon.

Moss also offers insider insights on marketing your nonprofit organization to enforce its mission.

Find out what Yelp’s new feature does to warn consumers about businesses who have been accused of racism and what Press Ganey’s purchase of Doctor.com means for your surveys and reviews in this episode of the DrMarketingTips Podcast.

Our employees go through HIPAA training but have you warned them about her angry cousin, TCPA?

In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with neurosurgeon and attorney, Dr. Jeff Segal to discuss the pitfalls you should avoid when it comes to PHI, HIPAA, and TCPA.

Doctors and medical practice managers typically don’t have as much time as they’d like to focus on tax strategies, reducing debt and creating wealth to generate long-term security. So, how can you create financial freedom and spend more time with your family?

In this episode, David Denniston, a chartered financial analyst and author of the book “Freedom Formula for Physicians”, joins guest host Keith Landry, to discuss the best ways for physicians to put (and keep) their financial houses in order.

Denniston discusses his formula to help physicians achieve financial freedom by leaning in on disciplined spending and generating additional revenues outside their medical practices.

10 Tips For Marketing Your New Doctor by Dr Marketing Tips

6 Things Your Practice Website Must Have by Dr Marketing Tips

3 Ways To Increase Patient Retention by Dr Marketing Tips

5 Must - Dos Before Opening A New Medical Office Location by Dr Marketing Tips

‘Mobilegeddon’ Could Be Bad News For Your Medical Practice Website by Dr Marketing Tips

3 Tips For Excellent Patient Service Within 3 Minutes Of Patients Walking In Your Door by Dr Marketing Tips

Branding Your Medical Practice During The Lunch Hour by Dr Marketing Tips

3 Ways You Can Use Patient Testimonials To Drive Appointments by Dr Marketing Tips

Q&A Are Events Really Worth It? by Dr Marketing Tips

Getting The Most Out Of Your Holiday Referral Marketing by Dr Marketing Tips

How To Boost Referral Marketing And Give The Right Holiday Gift To Referral Partners by Dr Marketing Tips

Customer Service Has Gone Social: What You Need to Know by Dr Marketing Tips

How To Purchase And Create Effective Radio Ads by Dr Marketing Tips

Online Reputation Management: Can You Sue For A Bad Review? by Dr Marketing Tips

Pros And Cons Of Online Review Management Websites by Dr Marketing Tips

Engage Your Employees With These Tips, Strategies And Case Studies by Dr Marketing Tips

Online Reputation Management: Trends, Pitfalls And Advice by Dr Marketing Tips

Easy Ways To Use Video To Grow Your Medical Practice by Dr Marketing Tips

Easy Ways To Establish Employee Rewards And Recognition Ideas by Dr Marketing Tips

No. 1 Thing You Need To Do To Get Started On Social Media by Dr Marketing Tips

How To Improve Referral Marketing Efforts Overnight by Dr Marketing Tips

How To Improve Patient Satisfaction Scores By Engaging Employees by Dr Marketing Tips

How To Improve Customer Service Without Creating A Ton Of Work by Dr Marketing Tips

The Importance Of Quality Printed Material For Your Medical Practice by Dr Marketing Tips

Recapping 3 Big Medical Marketing Trends Of 2014 by Dr Marketing Tips

Tips For Posting Your Holiday Hours by Dr Marketing Tips

Q&A For 7.23.14 by Dr Marketing Tips

The Pros And Cons Of Paying For Social Media Reach by Dr Marketing Tips

Why Content Matters And How To Use It Effectively by Dr Marketing Tips

The 4 Things Patients Use Most On Your Website by Dr Marketing Tips

Tips To Encourage Patient Portal Adoption Without Creating A Lot Of Work by Dr Marketing Tips

Top 5 Tips To Manage Your Online Reputation by Dr Marketing Tips

There’s no denying the type of content you’re able to produce in a COVID-centric environment may not be ideal, but that doesn’t make it any less effective or important.

In fact, PR Week recently said ‘if content was king yesterday, it’s emperor today.’

In this episode of the DrMarketingTips Podcast, Corey and Jennifer discuss how COVID has affected content marketing for medical practices and what types of content is really working well for clients today.

Nothing says Monday like an inbox of negative patient reviews. But, what can you do about negative reviews and when should you say, enough is enough?

In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with Dr. Jeff Segal, neurosurgeon turned attorney turned entrepreneur. Dr. Segal shares exactly how physicians should handle negative online reviews and what you should consider in order to avoid costly litigation.

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Jarod Spiewak, Lead Strategist at Blue Dog Media, to share everything you need to know about starting, building, and continually improving Google Ads campaigns for your medical practice.

Do you need to be on Google Ads? How do you get your ads to show up on sites like the New York Times front page? We explain all that and more.

Significant changes to some of our favorite social media platforms may impact your marketing programs moving forward. From huge updates at Facebook to TikTok drama, and now with the introduction of Instagram Reels, you might be wondering what this means for your practice and how you should respond?

We’re here to help you sort through the chaos.

In this episode of the DrMarketingTips Podcast, social media for medical practice gurus Danielle and Roshni explain what all these changes mean and provide you some actionable tips to help navigate this ever-changing social media landscape.

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Jeff Van Kampen, co-founder of UVK Media, a sustainable business growth company focused on driving customer & employee generation with Facebook ads.

Join us as Jeff and Corey dish on what’s happening with Facebook ads in today’s environment and share how medical practices can benefit from ads for less money and less work than you might expect.

According to a recent MGMA survey, 87% of healthcare leaders report safety as the top reason patients defer care amid COVID-19.

So, how can you ensure your practice sees as many patients as possible?

In this episode of the DrMarketingTips Podcast, Corey and Jennifer discuss simple strategies to communicate your current safety protocols and to win over reluctant patients due to COVID-19.

Improvements to practice management strategies, when combined with effective marketing, plans can really pay off for medical practices. But, where do you start and how do you measure success?

In this episode, Christy Moss, president of Moss Resource Group, joins guest host Keith Landry, to discuss ways to streamline practice management while using your marketing budget wisely to generate revenue.

In this episode of the DrMarketingTips Podcast, Jennifer sits down with Dr. Barbara Hales to discuss her secrets for successful marketing.

Doctors and practice managers can easily have a competitive advantage if they know how to build relationships with their local television stations to send out their marketing messages. When adding new physicians, offering unique treatments or implementing new technologies can reach a broad audience by connecting with television stations - and it may be simpler than you think.

In this episode, Shannon Delaney, planning editor for Central Florida’s Spectrum News 13, joins guest host Keith Landry, to discuss the best ways for doctors and managers to push through the newsroom maze at local television stations and get covered on the news.

Delaney offers insider insights on what editors and planners in TV newsrooms want to see in your story idea and news release.

Owners and managers of medical care practices should know how to connect with their local radio stations to get out their marketing messages. Practices which open new locations, add new physicians or implement new technologies can reach new patients and keep existing ones by connecting with radio stations right where patients live.

In this episode, Matthew Peddie, News Director of WMFE 90.7 FM and Host of the Intersection public affairs show, joins guest host Keith Landry, to discuss the best ways for medical practice managers to connect with local radio stations, as the radio industry consolidates and teams do more work with less staffing. Peddie offers a news radio veteran’s insights on how the industry’s transformation to more digital content can affect how medical practices reach out to secure news coverage.

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Mike Greiwe, M.D., an orthopaedic surgeon with OrthoCincy Orthopaedics and Sports Medicine. By day, Dr. Greiwe specializes in shoulder and elbow surgery at offices in Ohio and Kentucky, and by night he’s a tech entrepreneur and founder of the OrthoLive and SpringHealthLive telemedicine platforms.

Join us as Dr. Greiwe shares what’s working to market his orthopaedic practice and how the telemedicine industry has exploded recently. We’ll also touch on long-term implications and growth strategies for telemedicine in all subspecialties.

Just because COVID upended all your plans for 2020 doesn’t mean you should be operating without a marketing budget.

In this episode of the DrMarketingTips Podcast, Corey and Jennifer revisit our client marketing budgets for the second half of the year and share how we’re doubling down on patient acquisition efforts to make 2020 a year for the record books (as if we needed to say that:).

Owners and managers of medical care practices must know their strengths and areas they need to improve upon in order to excel in the rapidly changing and highly competitive medical sector of the U.S. economy. It’s one thing to have a business, marketing, and other plans in place, but it’s another thing to effectively execute those plans.

In this episode Dr. Steve Vargo, author, speaker and practice management consultant with IDOC, joins guest host Keith Landry, to discuss why some medical practices excel and why some don’t. He outlines key details on how to effectively execute your business, marketing, and other strategies. Dr. Vargo also discusses his new book, which focuses on how physicians can get patients to actually take action on the medical advice doctors offer them.

In this week’s episode of the DrMarketingTips podcast, Corey is joined by Jarod Spiewak, Lead Strategist at Blue Dog Media, to offer listeners a search engine optimization (SEO) crash course. Whether you consider yourself computer illiterate or an advanced SEO specialist, this episode has something for every medical practice with a website, regardless of skill level.

Do doctors make the best marketers? Normally, we’d say no. However, on this week’s episode of the DrMarketingTips Podcast, Jennifer welcomes Dr. Randall Wong, a practicing ophthalmologist turned marketer, who shares with our listeners how he went from not being online at all to dominating the front page of Google for patients seeking a Retina eye specialist.

Managers of medical care practices need to know how to connect with community newspapers to get their messages out. Practices that open new locations, add new physicians, or implement cutting edge technologies can reach new patients by connecting with community newspapers right where those patients live.

In this episode, Michael Eng, Editor and Publisher for the West Orange Times and Observer, joins guest host Keith Landry, to discuss the best ways for medical practice managers to reach community newspapers as the news industry continues a dramatic shift to doing more work with less staffing. Eng offers insights on how the news industry’s transformation to more digital content can affect how medical practices try to secure news coverage and advertising.

Nothing provides a better understanding and leads to better decision making than changing your perspective. The current climate we’re living through exemplifies how important seeing things from other perspectives is to being a better leader, manager, friend, and person in-general.

In this week’s episode of the DrMarketingTips Podcast, we’re joined by leadership training coach Alicia Culp for an in-depth discussion between three generations of workers.

As a medical practice, how should you message and show support during something as big and polarizing as the civil unrest we are experiencing right now? There is obviously no easy answer, and there are dozens of considerations including what your employees, physicians, stakeholders, and the community at large will think of what you say (or don’t say).

Join us for this special episode of the DrMarketingTips podcast as we share tough conversations we’re having with medical practices just like yours and discuss some of the conclusions they’ve come to in regard to messaging for their practice.

Plus, we’ve got an exclusive interview between two 30-year news anchor veterans, Jackie Brockington and Keith Landry, as they discuss how they’ve seen racism evolve through the decades and share their personal experiences.

“Hey Alexa, what are the symptoms of COVID?”’ “Hey Siri, where’s the closest orthopedic clinic?” “Hey Google, remind me to take my medication at 11 a.m.”

In this week’s episode of the DrMarketingTips podcast, Jennifer and Corey discuss the latest trends in voice search and outline exactly what your medical practice should be doing to win the race to voice search relevance.

Between office closures, new patient readiness protocols, staff furloughs, employee policy changes, and the implementation of telemedicine, the last few months have been a tiny bit hectic to say the least.

In this week’s episode of the DrMarketingTips Podcast, Jennifer and Corey go in-depth to discuss marketing trends and tactics that have worked during the COVID pandemic and make predictions on which ones are here to stay and which ones you can move on from.

Just like buying a boat, the two best days of building a business are the day you start it and the day you sell it. Every business owner, physicians included, dream of the day when all your hard work finally pays off in a successful exit.

In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with Dr. Justin Trosclair to discuss how he bought, built, and sold his medical practice – and how you can, too.

Is direct mail dead? On the contrary, direct mail is very much alive and producing results you can quantify like never before.

In this episode of the DrMarketingTips podcast, Corey and Danielle explore the latest trends in the direct mail industry and how you can use them to drive new patients to your medical practice.

When it comes to marketing, getting back to the basics is oftentimes the most direct route for growing your medical practice. Why? Because as everybody else is fighting for more eyeballs online, you can work to deepen referral relationships offline.

In this week’s episode of the DrMarketingTips podcast, Jennifer sits down with Dr. Jeff Langmaid to discuss how he uses referral marketing to build and grow medical practices, starting with his own.

We’re all ready to get back to normal, whatever that might be. But, when it comes to marketing your practice and letting patients know you’re open, there are some clear “Do’s and Don’ts” to consider.

In this episode of the DrMarketingTips podcast, Jennifer and Corey discuss the path for reopening your medical practice, how and what you should be communicating and some best practices you can emulate.

This week on the DrMarketingTips podcast, join a panelist discussion about what your medical practice should be doing to market during the COVID-19 pandemic.

The Doctor Whisperer joins us on the DrMarketingTips Podcast this week for an in-depth discussion spanning more than 20 years working inside medical practices as a practice administrator. In this episode, Jennifer and Sharon share tips for running a better practice, recruiting top performers and how you can market your practice during the Covid-19 pandemic.

When dealing with a crisis or emergency, as a leader you’ve got one job: be a leader. Your job is to reduce the chaos that comes with any crisis so employees can focus.

In this episode of the DrMarketingTips podcast, you’ll get actionable tips from leadership coach Alicia Culp on how to coach and calm employees during uncertain times.

The single most important thing you can do right now for your practice and your patients is to provide a telemedicine solution.

On this episode of the DrMarketingTips podcast, we break down everything you need to know to get your practice started with telemedicine.

We’ve set up dozens of practices of all shapes and sizes with various app and browser-based telemedicine solutions over the past few days and we’re sharing everything we’ve learned with you in this information-packed episode.

This week, on the Dr. Marketing Tips podcast, Corey sits down with attorney Ashley M. Schachter of BakerHostetler to run through common questions from medical practice owners and administrators regarding labor, wages, and employment law.

Check out the full interview with Corey and Ashley in this extended episode. If you have a question that is not addressed here, DM us on Twitter @drmarketingtips, and we’ll do our best to get it answered for you.

During a health scare or natural disaster, your job is to communicate to patients, staff, vendors, partners and the community at large. To accomplish your job effectively, you need to have a crisis communication plan in place to manage the situation effectively and efficiently.

This week on the DrMarketingTips podcast, Jennifer and Corey discuss the strategic and tactical things healthcare marketing professionals should plan for and execute when a crisis occurs.

This week, on the Dr. Marketing Tips podcast, Jennifer sits down with Erinn Weisman, DO – a physician, life coach, podcaster, and burnout expert – to discuss how physicians can avoid the pitfalls of burnout and depression and shape their careers to align with their life goals and aspirations.

This week on the DrMarketingTips podcast, we break down how medical practices and physicians are using TikTok to expand their reach, educate their audience, and promote their brand.

Listen in as Insight Marketing Group Head of Business Development, Jennifer Taggart does a walkthrough and deep-dive into the latest craze sweeping social media.

This week on the Dr. Marketing Tips podcast, Jennifer sits down with Christine Lapointe, owner and CEO of Aesthetics 360, to discuss the concept of “hostmanship” and how making patients feel welcome at your practice can help deliver exceptional an exceptional patient experience, boost your overall patient satisfaction numbers and increase the bottom line.

Want to raise your practice profile and build your brand? Find out how to get your event on the news or be interviewed on TV as an expert!

This week, on the Dr. Marketing Tips podcast, Jennifer sits down with former reporter, news anchor, and long-time public relations professional Keith Landry to discuss how doctors and medical groups can leverage their expertise and take advantage of PR opportunities in the media.

Check out the full interview with Jennifer in this extended episode. If you have a question not addressed here, DM us on Twitter @drmarketingtips, and we’ll do our best to get it answered for you.

This week on the Dr. Marketing Tips podcast, Jennifer sits down with Christine Lapointe, owner and CEO of Aesthetics 360, to discuss how medical practice staff can overcome sales objections and successfully promote products and service lines that benefit patients.

Christine also breaks down the “FAB” sales technique and how your practice employees can use it to drive success (FAB = features, advantages and benefits).

This week, on the Dr. Marketing Tips podcast, Corey sits down with tax expert Dalia Cantor, CPA, CVA, president and founder of CPA Solutions, to run through common questions from medical practice owners and administrators regarding taxes and finances.

Check out the full interview with Corey and Dalia in this extended episode. If you have a question not addressed here, DM us on Twitter @drmarketingtips, and we’ll do our best to get it answered for you.

Eighty-five percent of employees are not engaged in the workplace, costing companies some $450 to $500 billion every year.

This week on the Dr. Marketing Tips podcast, Jennifer and Corey explain why employee engagement is the new marketing in healthcare and break down four human resource trends that will have a major impact on your practice workplace culture in 2020 and beyond.

The influencer industry is booming and projected to reach $15 billion by 2022. With 92% of people stating that they trust recommendations from friends and family over any other type of advertising, it’s easy to see why more brands are building relationships with influencers.

But should you, as a physician, venture into that space?

This week on the Dr. Marketing Tips podcast, Jennifer and Corey break down the rise of influencer marketing, how physicians are using it to their advantage, and the potentially murky waters and pitfalls involved in treading into the influencer realm.

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey unpack the top 10 strategies, tools and trends you should focus on for next year to attract and retain patients, engage employees, and bring both marketing and operations to a whole new level.

The nation’s top social media marketing experts agree: businesses should use LinkedIn more in their marketing efforts. We took that advice to heart and decided to discover LinkedIn’s potential for ourselves, so that we could pass the results on to our clients and community.

This week on the Dr. Marketing Tips podcast, we break down the results of our internal employee engagement LinkedIn contest and discuss how similar endeavors can help you leverage LinkedIn’s untapped potential to boost both employee and patient engagement.

This week on the Dr. Marketing Tips podcast, we ask Florida Healthcare Law Firm attorney Jacqueline A. Bain to answer HIPAA-related questions sent in by listeners.

Check out the full interview with Corey and Jackie in this extended episode. If you have a question not addressed here, DM us on Twitter @drmarketingtips and we’ll do our best to get it answered for you.

When you put together your marketing plan for 2020, don’t just be reactive or assume you know what your patients want or like — ask them!

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey break down some of their insights culled from a recent patient focus group they organized for a large practice to inform and guide their marketing efforts for 2020.

Knowing why you do what you do is vital to enhance your practice’s culture, boost employee engagement, and deliver outstanding patient care.

As thought leader Simon Sinek says in his best-selling book Start With Why, “People don’t buy what you do, they buy why you do it. When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. We are drawn to leaders and organizations that are good at communicating what they believe.”

In this episode of the DrMarketingTips podcast, you’ll hear a recap of a two-day Finding Your Why training session Corey and Susan gave to the leadership and management team at a large, multi-location medical practice.

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey tackle part 3 of our 3-part series unpacking the top 10 strategies, tools and trends you should be focused on for next year to attract and retain patients.

In this episode of the Dr Marketing Tips podcast, Jennifer and Corey tackle part 2 of our 3-part series unpacking the top 10 strategies, tools and trends you should be focused on for next year to attract and retain patients.

In this episode of the DrMarketingTips podcast, Jennifer and Corey break down the first of three biggest things medical practices should focus on in 2020 to bring both marketing and operations to a whole new level (plus: your competition won’t be doing ANY of it).

In this episode of the DrMarketingTips podcast, you’ll be able to listen in to the full presentation Jennifer gave at the Bones Society of Florida Annual Meeting alongside Kevin Joyce, executive director for Orlando Orthopaedic Center.

The duo shared the stage to discuss why implementing ongoing employee engagement and training is crucial to medical practices and the real results one of the largest orthopaedic practices in Central Florida has experienced to date.

Through a combination of on-demand employee training and offline, real-world activities, contests and promotions the practice has seen.

Is it time to start digging a grave for Facebook and social media marketing? Critical factors are now in play that may seriously affect how you spend precious 2020 advertising dollars.

In this episode of the DrMarketingTips podcast, Jennifer and Corey reveal why social media may no longer be the place to be. They also break down what advertising and marketing options you should look out for in the short and medium-term.

Looking for a simple and effective marketing strategy to put you over the top in 2020 and leave your competition in the dust?

In this special milestone episode of the DrMarketingTips podcast (yes, we’ve recorded 200 episodes!), Jennifer and Corey deep-dive into what a patient-forward strategy is and how it can help you fill up empty appointment slots.

What were the key insights from the largest gathering of ENT professionals in the nation? We were there talking to practice managers, and they all agree on what practice administrators need to be doing to drive success.

In this episode of the DrMarketingTips podcast, Jenn (Taggart), and Sue share the hottest topics from the nation’s premier ENT administration conference and the insights they gleaned along the way.

Just when you thought you had the world of social media figured out, it goes and changes again…and may even be dead in the water. Channels like Facebook, YouTube, and Google are now saturated, and the world’s top brands have cut their social media advertising spend. So where can you put your marketing and advertising dollars to maximize your reach and minimize your costs?

In this episode of the DrMarketingTips podcast live from Content Marketing World 2019, Jennifer and Corey break down how social media has changed and why having a content strategy is key to long-term success and controlling your destiny.

The power of artificial intelligence (AI) is changing the way businesses run. It’s also allowing medical practices to run more efficiently from onboarding new hires to website and content management to eliminating wasted time at the front desk.

In this episode of DrMarketingTips podcast, Jennifer and Corey come to you live from Content Marketing World 2019, in Cleveland, Ohio, one of the world’s largest content marketing conferences, which attracted more than 3,700 attendees from over 50 countries.

For many medical practices, the strategic landscape may change dramatically from year to year. Having a strategic roadmap in place for next year, as well as how to better position your practice and your brand within the community is critical to driving long-term success.

In this episode of DrMarketingTips podcast, Jennifer and Corey break down the best ways to maximize your year-end strategic planning so you can hit the ground running and outpace your competition in 2020.

You know meeting patient expectations is critical to your long-term success, but how do you get your staff on board and everyone pulling in the same direction?

In this episode of DrMarketingTips podcast, Jennifer sits down with nationally-recognized ophthalmic training guru, Sharon Alamalhodaei, COMT, OSC, to discuss what you can do to set employee expectations from the get-go, enhance staff engagement, and inject a customer service philosophy throughout your medical practice.

With millennials now turning 40 and taking over leadership positions globally, patient service requires a radically different approach than in the past. In other words: your patients are younger and they’re expecting (demanding, in some cases) you adapt to them and not the other way around.

In this episode of DrMarketingTips podcast, Jennifer and Corey break down how technology is transforming the way companies handle customer service and what you, as a medical practice, can do to leverage the changes to your advantage.

Ever wonder how much online reviews actually matter? Or how they can increase or decrease revenue? This week on the DrMarketingTips podcast, Jennifer and Corey dig a little deeper into the impact of online reviews and their direct correlation to a practice’s revenue. With the digital age here and now, it’s important to understand this new trend in online customer service.

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how small trends across the world could have a downstream impact on your business. New notions of gender neutrality, Generation Z, and men’s cosmetics are all set to provide new and emerging market opportunities.

Join us as we dive into one of those emerging trends and follow the money to see how it may impact the practices we work with. Understanding what makes the upcoming generation of male patients tick and capitalizing on the opportunities they provide your medical practice can give you a substantial long-term advantage over your competition.

This week on the DrMarketingTips podcast, Jennifer and Corey step outside of healthcare to talk about a new trend of medical practice site selection. As many stores such as Bed, Bath and Beyond and Fred’s Pharmacy are closing their doors, medical practices are moving in. They’re taking over storefronts in shopping centers of metro and rural areas, to provide a new experience for their patients or to turn the practice to new retail tactics (such as selling specific products or allowing walk-in appointments).

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how automation could be used by medical practices to enhance patient care, cut down on admin costs, and increase patient satisfaction. They’ll also share how you can use technology to make your employees happy, keep your practice running smoothly, and satisfy the evolving needs and expectations of your patients.

Automation is reshaping entry-level jobs in the global economy, and your medical practice needs to have a plan in place to develop soft skills among your employees (and physicians!). By 2030, 14.7 million workers under 30 will face job displacement, especially in the service and food industries. Understanding how this shift will impact your medical practice is critical to your long-term success.

This week on the DrMarketingTips podcast, you’re in for a real treat. We've compiled the best conversation nuggets from our new Facebook live show (that airs every Wednesday at 2:00 PM).

Listen in as Jennifer, Corey, and Danielle, discuss how you can compete with a hospital who lands in your neighborhood, the implications of the new Facebook algorithm for healthcare, and ways to use Facebook live videos to boost your marketing efforts.

Plus, you’ll get the goods on why organic content continues to be the number one traffic driver to practice websites, and the right way to evaluate social media and website metrics.

This week on the DrMarketingTips podcast, Jennifer sits down with Bevens Goodman, nurse practitioner and business development manager at Array Skin Therapy in southern California, to share how the phototherapy practice built an extensive face to face, dermatology provider referral network that helped propel the practice to new heights.

Ms. Goodman breaks down how Array Skin Therapy grew from ground zero in 2011 to five locations throughout southern California with over thirty employees. She also discusses how Array has used hiring, onboarding, employee engagement, and social media to drive success.

This week on the DrMarketingTips podcast, Jennifer sits down with Mark P. Trolice, M.D., Director of Fertility CARE: The IVF Center in Winter Park, Florida, to discuss his success in providing exemplary patient customer care, rocking it on social media, and establishing and maintaining patient relationships throughout his 20+ years in private practice.

According to Dr. Trolice, success rates, good reputation, and patient satisfaction are not enough. To successfully market and engage patients requires a continuous 24/7 attitude. It’s never being satisfied and constantly striving to meet patients where they are and make their lives easier at every turn. With the competition literally a mouse click away, Dr. Trolice uses every social media trick in the book to grab patients’ attention and keep them coming back.

The kicker? He accomplishes it all without breaking (or even denting) the bank.

This week on the DrMarketingTips podcast, Jennifer and Corey discuss the latest Google update and how it may impact the healthcare industry as a whole from a search engine optimization (SEO) standpoint.

Healthcare is the third most popular search on Google, so when the search engine rolls out a new update, medical practices and hospitals need to sit up and take notice. For the June 2019 Google Core Update, we’re seeing a lot healthcare sites dip in search traffic, but should you panic?

In this episode of the DrMarketingTips podcast, Jennifer sits down with independent radiation oncologist Dr. Maneesh Gossain to discuss his office’s latest marketing challenges. Is the investment in your in-house marketing team leading to diminishing returns? In today’s internet-focused world, it’s becoming more important to find a variety of ways to reach new patients even as personalized reviews become a greater focus of patients’ online searches. Referral relationships with small independent practices have historically been the best way to find new patients, but these can be difficult to maintain as hospitals buy out more small businesses and add more independent physicians to their networks.

While reaching new patients is always a priority, Dr. Gossain also discusses the importance of personal attention and respect for current patients. With 2 offices and about 20 employees, it’s also important to look at staff turnover. Dr. Gossain explains how increasing patient happiness has led to a decrease in staff turnover and improved employee satisfaction. This has had a positive effect on the overall office environment as the focus can remain on patient care. This is especially important in a practice like radiation oncology, as most patients are seen daily for an extended period of time and there are more opportunities for communication.

Tune in to discover how Dr. Gossain has learned from past mistakes while learning to manage his office’s marketing needs. In this episode, we’ll uncover the two most important marketing tips to remember when starting your own small business as an independent physician.

In this week’s episode of the DrMarketingTips Podcast, Corey and Jennifer discuss exactly how one practice increased online appointment requests by 143% in only six weeks without spending a single dime.

Faced with a steadily growing practice plus a bunch of new hires that usually come with growth, the owners of this physical therapy practice were looking for an effective way to engage and train their employees across remote locations.

Tune in to discover how this physical therapy practice used social media to engage its employees, attract more patients and achieve staggering results.

This week on the DrMarketingTips podcast, Jennifer and Corey discuss how your medical practice can achieve Ritz Carlton-like patient care standards by making small, incremental changes in how you go about delivering customer service.

As one of the most successful hotel chains in the world, Ritz Carlton has achieved unparalleled levels of success, profitability, and customer services standards and is often hired by hospital groups to evaluate, train, and revamp their customer service departments.

How do they do it? And how can you emulate it (for pennies on the dollar)?

Replacing employees can cost upward of 50% of the employee’s annual salary, not to mention the headache and lost productivity to your medical practice. Having a gameplan to develop and engage your employees can be the difference between attracting and retaining the right talent and pulling your hair out.

This week on the DrMarketingTips podcast, Jennifer and Corey discuss what we can learn from Duke Eye Center’s integration of Stephen R. Covey’s core teachings into their medical practice.

Back from the ASOA (American Society of Ophthalmic Administrators) Annual Conference in sunny San Diego, CA, Jennifer and Corey share their insights and takeaways in this week’s episode of the DrMarketingTips podcast.

Several key themes emerged as ophthalmology practice administrators discussed challenges surrounding employee recruitment, engagement, and retention in today’s employee-driven work environment. The ever-present discussion of working more effectively with millennials continues but also how to manage a busy medical practice as current superstars start eyeing retirement rather than developing their careers further.

This week, we introduce the final installment of our four-part series which now totals more than one hundred different action items to improve the patient experience at your medical practice.

In this episode, we focus on enhancing the specific interaction that takes place between the patient and the physician. We also flesh out several ways to improve your patients’ waiting room experience. From screening job candidates to empowering your employees to make small yet impactful decisions, the patient experience should be a consideration in every part of your practice.

In patient-focused healthcare, positive patient experience ceases to be purely about repeat business as it becomes an additional way for you and your staff to care for your patients.

If you haven’t already, be sure to check out Part I, Part II, and Part III of this series for seventy-five more action-items.

This week on the DrMarketingTips Podcast, Jennifer shares valuable new data about the buying preferences of Generation Z consumers and outlines exactly how these 75 million American youngsters could wreak havoc on the way you attract and retain patients in the near future.

The first generation to grow up after the iPhone flooded the marketplace, Gen Z readily admits to spending a majority of their days online. In fact, according to a recent article in AdWeek written by Sammy Nickalls, over 25% of Gen Z writes a product review every time they make a purchase. Every time. And, nearly 76% of Gen Z says they are either somewhat or extremely likely to trust online reviews above and beyond all else.

Think you don’t need to worry about Generation Z and all their quirky habits just yet? Think again. Ranging from ages 9-24 today, this ‘always connected’ generation is about to become your next patient.

This week we are continuing our theme of bringing you 25 (more!) ways to improve the patient experience. From enhancing your patient parking to accurately communicating office wait times, this episode is chock-full of advice for keeping your patients happy.

There are many different touch-points your patients go through before even seeing a physician, and these are often the factors that can make or break a new doctor-patient relationship. It may seem trivial, but features that have nothing to do with medical care, such as easy parking and updated tech components, can be the deciding factor when deciding to try out a new practice (and are most often the topics people post about on review sites). Updating and personalizing your practice to what your patients want and need will greatly improve your practice’s reputation and result in repeat business.

The patient experience often hinges on small personal touches, like hand-written notes, or customizing your on-hold messaging system. Don’t let your patients feel like they are replaceable. Listen to their concerns – often they just want to feel like they’re in good hands, which starts as early as making that first appointment.

In this week’s episode, Jennifer and Corey discuss ideas to personalize the patient experience, such as providing additional information about the appointment upon arrival. We also suggest ways to make your office more tech-savvy, such as sending text-message appointment reminders, or posting an interactive parking garage video to your website.

If you haven’t already, be sure to check out Part I and Part II for fifty more action-items. And stay tuned for Part IV in the near future!

The world of social media marketing is becoming more technical and complicated over time. There are a lot of tools out there, but which ones are worth your time and effort? It’s clearly important to have the right tools to make the job of growing your practice more effective and so in this episode of the DrMarketingTips Podcast, we take a look at the top 8 social media marketing tools for medical practices — all hot topics at this year’s largest social media conference, SMMW19.

In this week’s episode, we share another 25 ways you can elevate your patients’ experience to a whole new level. Since Part I of our 25 Ways to Improve the Patient Experience, that brings the total to 50 actionable items you can start implementing at your practice to attract new patients and retain the ones you’ve got.

A patient’s perceived overall experience is the #1 factor for whether you’ll receive a 2-star or 5-star review and whether that patient chooses to come back (or not). And that experience is most influenced not by a massive marketing budget but by focusing on what your patients really need and delivering it.

Your patients want to be heard. They want easy, simple, and quick access to your practice whether it’s making appointments, tracking down records, or transparent billing. They want to be treated with kindness, understanding, and empathy. If you don’t put your best foot forward at every turn, more than a few patients will slip through the cracks and leave you behind.

The numbers don’t lie: poor customer service costs businesses more than $75 billion a year according to a recent report. That’s up $13 billion since 2016. Moreover, 80% of consumers use social media to engage with brands; and the way people use social media continues to evolve as well.

Long story short: if your social media customer care game is off, you’re likely to feel it directly on your balance sheet.

In this week’s podcast, we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for a break down of the most powerful trends in social media today as revealed at this year’s Social Media Marketing World Annual Conference in San Diego, CA.

Danielle shares key insights from the world’s top social media authorities including Mari Smith, “the Queen of Facebook” and Michael Stelzner, the founder of Social Media Examiner. She also explains how medical practices can leverage current social media trends to improve customer care and ultimately, the patient experience.

Make no mistake about it: a patient’s perceived overall experience at your practice will make or break your reputation online and be the most critical factor in whether they choose to come back (or not).

However, you’d be surprised how many elements of your practice can significantly impact the patient experience. From scheduling appointments online or entering your patient portal to an interaction with the front desk to your website being ADA-compliant, even the look and feel of your lobby will influence how a patient feels after they leave your office.

Bottom line: if you frustrate your patients right out of the gate (online or in person), they are going to go somewhere else.

The solution?

Make your patients the heroes of your story. Do everything in your power to anticipate their needs and make their lives easier at every turn whether it’s scheduling that first appointment to mobile-friendly web design or your billing department lending a compassionate ear and a warm smile. At the end of the day, it’s the little things you do for your patients that will add up and differentiate you from the competition.

In this week’s episode, Jennifer and Corey share 25 ways you can improve the patient experience to attract new patients and retain the ones you have.

If you’re like most practice managers, you’ve gone to great lengths and have even jumped through a few hoops trying to bring new patients through the door—all to feel like you’ve gone two steps forward and then three steps back after getting hit with yet another 1-star review.

What most practice managers fail to understand is that 1-star reviews typically have nothing to do with the doctor’s care but stem from a complaint about an employee’s actions, demeanor, or behavior.

As practice managers, we’re spending entirely too much time and money focusing on ‘managing’ our reputation, while spending little to no time getting to the root of the problem. In fact, instead of focusing on the cause, the solution is often to increase the marketing budget.

Marketing your medical practice today is entirely unlike what it was just ten years ago. Today’s patients are more in the driver’s seat than ever before when it comes to choosing and managing their healthcare. Worse yet, a patient’s perceived overall experience at your practice will make or break your reputation online. This means that everyone at your practice (no matter how visible or invisible) plays a vital role in overall patient satisfaction and the overall reputation of your office.

In this week’s episode, Susan Makowski, Client Success Manager at Insight Training Solutions, breaks down the number one way you can limit 1-star reviews. She also shares 5 ways you can boost your employees’ customer service performance.

You’ve spent countless hours, blood, sweat, and tears, not to mention boatloads of money to market your medical practice, yet another 1-star review has hit you smack in the face.

WTH? (that means ‘what the heck?’).

To get to the root of the problem and fix it, you first need to understand it. More often than not, bad reviews have nothing to do with the doctor’s care and everything to do with how an employee treated a patient (or how that patient perceived it).

The key to avoiding 1-star reviews is to focus on getting to the root of the problem. Differences in communication styles can impact critical patient-employee interactions, not to mention back-office challenges amongst employees. Understanding the differences between millennial and Baby Boomer patients and employees will allow you to focus on the cause rather than wasting time and money trying to ‘market’ your way into a more positive reputation.

This week we sit down with Susan Makowski, Client Services Manager at Insight Training Solutions, to break down how each generational segment within your office communicates and how you can harness the strengths (and manage the weaknesses) of each style to better serve and meet the needs of your multigenerational patients.

Have you received an invoice in the mail to (urgently) renew your website domain name before it expires tomorrow? Or a frightening report card claiming your practice listings aren’t up to date on the most prominent review sites?

Don’t buy it. And don’t panic.

Physician practices are often perceived as businesses with deep pockets, and because you’re so busy, you may, in the heat of battle, write a check to pay for what seems to be a valid invoice. So, how can you tell what’s what?

You need someone on your team (inside or outside your office) that’s got your back, that you can trust completely, and who you can go to for guidance before firing off a check or signing up for something you don’t need. You also need a solid marketing strategy in place, with tactics and strategies already laid out, to help you decide how to proceed.

In this week’s episode, we sit down with Danielle Owings, Insight Marketing Group’s social media strategy and client care specialist, for an in-depth discussion about the kinds of shady practices you need to look out for to avoid massive headaches and loss of precious revenue.

What does having a multigenerational workforce have to do with marketing your medical practice, creating a positive office culture and improving the overall patient experience?

Everything.

Whether it’s getting buy-in and engagement from your employees or providing the best quality services to your multigenerational patients, marketing is now a team sport where everyone on your team (regardless of when they grew up) plays a critical role.

People are increasingly working past age 60 or even 65, creating generational mixes in the office never seen before.

As a practice manager, you need to understand what makes each generation tick to create a harmonious and efficient working environment to serve patients. Each generation brings incredible value to your office, and it’s essential for you to understand how those different generational groups can function together in the workplace and best meet the needs of your multigenerational patients.

Join us as we describe how you can employ the unique traits of each generation to strengthen employee retention, enhance patient customer care, and minimize conflicts in the workplace.

Engaged patients have better outcomes, lower cost of care, and better overall satisfaction. And a key driver of patient satisfaction is developing a culture beyond clinical care that includes a digital culture of wellness to support practice efficiency, productivity and economic value. It also involves enhancing patient communication, personalization, and engagement.

We recorded this week’s episode live from the 2019 Healthcare Information and Management Systems Society (HIMSS) Global Conference in Orlando where global healthcare thought-leaders gathered to share top-level insights on everything from the patient experience, overall patient engagement, and the influence of AI on the future of healthcare.

Join Jennifer as she shares key takeaways from the conference and breaks down strategies you can use to stay connected to your patients outside traditional clinic walls and between the lines of the care you provide.

So, your doctors like to come to you (with a gleam in their eye) to ask your thoughts on them doing a webinar or some other idea to help market the practice. And most of the time, you just do what the doctor asks, right?

Well, the first thing we always tell our clients to consider before jumping into something is: why do you want to do it? Today’s marketing tactics can mean different things to different people, and you need to determine, first and foremost, if it’s the right tool for you.

Overall, today’s marketing tactics can provide you with an opportunity to:

• Target and reach out to new patients • Re-engage past patients • Create lead generation • Provide an educational resource for patients • Enhance the patient experience • Boost your patient customer service efforts

Make no mistake about it. Whatever you decide to embark upon represents a marketing tool that will reflect on you and your brand. You should look like you know what you’re doing, and the product needs to match your brand standards. That’s where we come in.

Join us this episode as we break what you need to consider when your doctor comes to you with a bright new idea, deciding if it’s right for you, and how to go about producing one of exceptional quality. We’ll also fill you in on when it might not be such a great idea.

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.”

It’s easy to get bogged down in the day-to-day busyness and stress of the office. At times it can feel like you’re constantly putting out fires with no downtime to sit back, plan strategically, and review the big picture.

A strategic planning session doesn’t have to be a few days at the happiest place on earth (although ours was), but it does need to get done so you know WHY you’re doing the things you’re doing and how you can position your practice for a successful year.

Your patients are not who they were 10 years ago. The same goes for how they perceive their experience with your practice. Sorry to tell you, but it just isn’t the same.

The truth is, for a lot of patients, the entire patient experience starts and ends online. In fact, a majority of patients begin their journey by checking to make sure a physician is in-network with their insurance. Then, they check online reviews and/or your website to make sure it looks like your physicians are well rated and practice medicine in a professional setting. Once the appointment is made (probably via a request form on the website) and the patient finishes their visit, they’ll return online to leave feedback about how great, or not so great, their experience was.

Is that fair? Probably not. But as patients move toward digital-first communication preferences, and as 75% of patient interactions are completed with a member of your team and not the physician, the importance of overall patient experience has become more important than ever.

To survive and thrive in 2019 and beyond, your practice needs to be proactive rather than reactive when it comes to customer service, and that takes an entirely new approach to management, leadership and engagement.

If it hasn’t been on your radar screen, it should be now.

We’re talking about ADA-compliance for your practice website.

In a landmark lawsuit, the first of its kind to make it to trial, a Florida federal judge ruled in favor of a blind man who alleged that the Winn-Dixie company website violated the Americans with Disabilities Act (ADA).

And more cases are on the way. Over 2,000 website ADA-compliant lawsuits have been filed in Federal Court during 2018, up from 700 the previous year. In Florida especially, the number of cases filed has garnered national attention and made website accessibility and ADA compliance a hot issue.

As a result, many medical practices have started asking themselves if they should be worried about ADA compliance and what they should do. The answer is, it depends.

Join us as we break down what ADA website compliance could mean for your practice and the potential benefits of being proactive in addressing it.

Our clients always ask us what we see on the horizon (or around the corner) when it comes to marketing their medical practice. They want to know what they could be doing that they’re not doing now right now.

And for the most part, it’s the factors around and beyond a doctor’s care that have the most influence on whether a patient comes back or not. 75% of your patients’ interactions are with members of your team and not the physician.

Seventy…five…percent.

Therefore, customer service, employee engagement, and having everyone on your staff understand the critical marketing role they play will be your prime differentiator in 2019. Being transparent, making your patients feel valued, and doing everything in your power to enhance their experience at your office is what’s going to put you over the top.

Join us as we unpack the top ten things your marketing strategy needs to encompass in 2019 to keep your existing patients happy and loyal and encourage new ones to choose you over the practice down the street.

Just because you have a marketing budget doesn’t mean you have a marketing plan. To make the most of your dollars you need to have a 2019 strategic plan.

Sure you want new patients (who doesn’t), but are you equipped with a proven roadmap to help you reach that goal and ensure your practice is ready to accommodate increased patient flow once it happens?

As you prepare your practice marketing plan for 2019, there are some real opportunities for you to take advantage of what we do best and implement it into your own strategy.

Join us as we take you behind the marketing curtain and unveil our strategic action plan from A-Z when taking on new clients. We’ll also break down how our extensive competitor analysis provides you with real opportunities to increase market share.

Want to know our best advice for your marketing strategy in 2019?

Use video (with captions) whenever you’re considering posting on social media. There is no better way to maximize your ROI, boost your search ranking, and attract prospective patients. Captions increase view time by 12% (and it’s something your competition isn’t doing). As one of our ENT clients learned from a valued hearing loss patient, captions for video are now akin to having wheelchair access to public buildings. A no-brainer.

The proof is in the pudding. Here are some key stats that will shape your marketing strategy moving forward:

• According to Cisco, video will represent 80% of all internet traffic by 2019 • Over half of all video content is viewed on mobile, and 92% of mobile video viewers share videos with others • People are 10 times more likely to share good video content compared to other photos and blog posts • Up to 85% of Facebook video is now watched without sound

What does that mean for your medical marketing in 2019?

Join us as we share why video is the way of the future for your marketing strategy, how you can create free fantastic videos yourself in just minutes, and boost your views, engagements, and shares through the roof without spending a dime on advertising.

Tune in to discover:

• Why video is taking over the mobile digital marketing landscape • How to revamp your content strategy to capitalize on the change • The importance of adding captions to all your video content • How to create great videos in no time with only a smartphone • Online tools for creating quality videos and adding captions

From November 1 - December 15, people will be looking to switch insurance programs and you can capitalize on the situation to drive more appointments through the front door.

How so?

Open Enrollment presents an excellent marketing opportunity for you to play alone on the field and attract and retain more patients. It allows you to do some micro-targeting, run ad campaigns that you typically wouldn’t, and test the waters on some new ads.

Marketing is like a great pool party — you can’t do the same thing over and over again or your guests will lose interest. You’ve got to think of new and innovative ways to invite them to your party every time.

The bottom line is that patients are looking for different insurance options, and you can use a simple and targeted ad strategy to reach both employers and the perfect patient for your practice. Join us as we break down the opportunities Open Enrollment offers you to reach potential patients and how to juice up your marketing efforts while your competition may be asleep at the switch.

After participating in the 36th Annual Association of Otolaryngology Administrators Conference in New Orleans (AOA-36) focused on the present and future of marketing for ENT practices, we wanted to share a handful of our key takeaways with listeners.

One of the things we continued to hear throughout the conference was that with the rise of online reviews, more educated patients and increasing price transparency, a comprehensive (and engaging) marketing plan is vital to maintaining both the short- and long-term sustainability of independent medical practices throughout the country.

Not only that, but effectively running and marketing your practice is now a team sport more than it ever has been in the past. Your frontline employees and support staff play a significant role in patient satisfaction and retention (beyond the care you provide).

Join us as we break down how current developments in healthcare marketing and delivery are going to be game-changers for your medical practice and what you can do to capitalize on them to drive referrals and keep you one step ahead of the competition.

Did you miss (or intentionally skip over) that innocuous Facebook email saying your business page is going to be redesigned? “Oh no, now what!?” you might have cried out, either out loud or in the recesses of your mind.

Here’s the deal.

Facebook is repositioning itself to be the go-to source for local search and information. And they are setting their sights on none less than Google and Yelp. To do that, Facebook is redesigning some 80 million business pages (yep, that includes your practice page) to optimize their users’ mobile search experience. Not only that, but the new-look business pages will move away from star ratings in favor of personal recommendations adding richness, transparency, and value to how people find you online.

In this week’s episode, we share tips to use timely social media posts to drive engagement with your practice. These posts do extremely well, take little time to prep (if done correctly) and have an excellent mix of short-term success and long-term sustainability.

Speaking of…

If you haven’t heard about it by now, stop what you’re doing and go watch. Rich Constantine, a dentist from North Carolina, has earned more than 76 million views on Facebook for his 30-second “In My Fillings” dance video.We may not all be able to achieve what Dr. Constantine did in his viral “In My Feelings” challenge video, but there are a variety of ways your medical practice can take advantage of timeliness to help you stand out from the crowd on social media. Social media is where people go to talk about current trends and events as they’re happening. If something in the news is relevant to your audience and patients, why not be part of the conversation?

Are you interested in applying a HIPAA-compliant social media strategy to manage and improve your online reputation and boost your authority among current and prospective patients?

Of course you are.

This week’s episode was inspired by a presentation we gave at the Athletic Trainers Association Annual Conference (ATAF) July 14 in Lake Buena Vista, Florida. Although primarily geared toward athletic trainers, we realized that these hands-on strategies are applicable to medical practices of all shapes and sizes and wanted to share this great resource with our listeners (that’s you!).

Join us as we break down how you can take control of both your online reputation and digital footprint and develop a HIPAA-compliant social media strategy tailor-made for your practice.

This episode was taken at Dry Eye University in Orlando, FL, where we asked optometry and ophthalmology practice managers and physicians from around the globe what their greatest marketing challenge was.

What we realized is that on a global level, their concerns and challenges are identical to any other medical practice that we serve, namely:

How can we differentiate ourselves?
How can we be more successful on social media?
What is the #1 strategy we should use to ramp up our marketing game?
We’ve got the answer: start with your patients.

Join us this week as we uncover the golden nugget that can transform how you market your practice and drive more patients through the front door.

Just when you think you’ve got your online review process all sorted out, and things are running hunky dory — BAM! Here comes Google with yet another algorithm curveball to throw your game off balance.

The bad news: medical practices will no longer be able to filter negative reviews from patients on Google and Yelp (without significant risks). The good news: your practice stands to benefit from a more transparent and open online review process.

Research shows that having (some) negative reviews online can help establish authenticity and improve sales. In fact, 82% of consumers specifically seek out negative reviews to develop trust and make sure the business they are dealing with has nothing to hide.

In this week’s podcast, we break down how Google’s new online review policy affects how you manage both positive and negative reviews and spell out how you can leverage the new rules to drive more patients through the front door.

A major concern we hear time and again from our medical practice clients is: how can we stop leakage? And we’re not talking about in your boat or under the kitchen sink…!

So how can you stop losing patients unnecessarily?

The answer comes from a wise old doctor who once said: “Sometimes the best patient is the one you already have.”

From changing referral patterns, patients switching to another health care provider, or from having a less than favorable customer service experience at your office, identifying if you have a leakage issue and the extent of the damage is the first step in stopping it.

In this week’s podcast episode, we break down how you can identify if you have a leakage problem, develop a robust referral strategy, and encourage your current and not-so-frequent patients back through the door and raving about you online.

How can you use social media to keep negative reviews at bay, encourage more 5-star ratings, and boost employee engagement?

Twitter, Facebook, YouTube, LinkedIn and other social media sites allow you to reach existing and prospective patients where they are, and to communicate successfully with your audience. These sites, for better or worse, allow patients to spread information to friends, family and even strangers – which can result in more reach and increased loyalty for your practice. Plus, as an added benefit, you’ll get a boost in your search engine optimization (SEO) efforts by being active on social media.

In this week’s podcast episode, Jennifer and Corey share 25 tips to help you take your social media game to the next level to attract new patients and solidify the ones you have.

When choosing a new physician, three out of four patients now turn to patient reviews as their first step. And the number is growing.

Effectively managing and claiming your online reputation is more important than ever and can often be the difference-maker when a prospective patient has to decide between your practice and the one down the street.

People look for content, and if you don't have any, you're not going to show up in any searches. If someone searches for a specific gastroenterology procedure and you don't have any content about it, maybe you just have the word on your web page, you will never show up in the search. It’s sort of like virtually handcuffing yourself.

Content and a robust content strategy are your true SEO tools, and the primary ways you’re going to show up in organic search rankings. Organic meaning the natural way Google sends out its little magic robots, scans the page and says, "Okay, if someone types in something that's relevant to colonoscopy, we're going to show this page because that's what it’s about."

The paid side of content is about buying digital, targeted ads and keywords. Just like you would buy ads in a magazine, you can buy ads on websites and search results which will drive back to content pages on your website.

Your practice website is the backbone of your digital marketing efforts — if your site can’t be found when potential patients are looking for you, you might as well close up shop and practice in a cave.

You could be the best doctor in the world, and many of our clients are just that, but today’s successful medical practices recognize that their website is the springboard upon which to grow their practice.

This week, join us as we share 25 true tactics that you can use to attract and retain more patients to build your medical practice, and knock it out of the park as it relates to your website.

You wouldn’t want anyone but a certified PA helping you or your doctors in the operating room, right? Ditto for your dental work –– you wouldn’t trust your mouth to just any quack with a mirror and a drill (at least we hope so!).

So why would you trust the content of your website to anybody less than a writing expert? Someone with years of practice creating engaging, dynamic content tailored explicitly for healthcare consumers.

More and more we hear from the medical practices we work with, that a patient testimonial article (and video) tipped the scales for undecided patients on specific surgeries and procedures.

This week, Insight Marketing Group Editorial Director Lawrence Lefcort joins us to share his insights on why content matters to the success of your practice, the kinds of content that will generate a buzz, and strategies you can employ to plan and maximize your content editorial calendar.

Are you using a targeted social media strategy aimed at the patients you want to serve, combined with a content-focused strategy to boost your rank on search engines? How about participating in community events and seminars to promote your practice and reach new patients?

If all this sounds like a mountain to climb – take a deep breath. You’re right, but it can be done.

This week, assisted-living facility marketing specialist Stephanie Lerret joins us to share the innovative digital marketing tactics that made her company one of the most dynamic assisted-living facilities in Florida.

Completely new to the industry, Ms. Lerret moved over 100 residents into her facility last year alone. How did she do it and what does it have to do with marketing your medical practice?

In this episode, we break down the importance of using digital marketing to build relationships, enhance community involvement, and solidify your reputation.

We all set personal goals for the new year (lose weight, spend more time with family) but for most of us, by March (or often sooner), these goals become a thing of the past. The same applies to the objectives you set for your growing your medical practice marketing goals.

If you want 2018 to be the year you attract and retain more patients, add more doctors, take a bite out of competition, then you need to set goals that are:

• Highly measurable so you can adapt based on ROI

• Have KPI (key performance indicators) that get revisited on a weekly, monthly, and quarterly basis and are tied to something that matters

• Include a budget to help you achieve your goals (instead of just talking about them)

In this episode, we break down 3 easy methods for establishing and achieving your marketing goals for 2018 right now and the tools you need to help you get there.

Want to know how to attract and retain patients in today’s self-referral, consumer-focused world?

The tech-savvy online patient has plenty of choices when it comes to deciding on their healthcare provider (insurance limiteations aside). As a result, attracting and retaining patients is much different than it was just a few years ago.

Patients go through an 8-step journey before, during, and after they receive treatment from your office.

In this episode outline how the 8-step Patient Value Journey helps you predictably transform potential patients into booked appointments and, eventually, promoters of your practice.

The holidays aren’t just about turkeys, candy canes, and menorahs. If you’re like most of us, you’re just trying to keep your head above water getting ready for 2018 while at the same time trying to wrap up 2017.

If you can’t see the forest through the trees, we’ve got a lifeline to let you come up for air.

Wouldn’t it be great to firmly get your hands around your digital footprint and take control of your online reputation (before someone else does)? How would you like a fail-proof referral strategy that would allow you to stop spinning your wheels and start building those coveted physician referral relationships?

In this episode we share two things you can put on your task list for 2018 that will pay great dividends for both your online reputation and boosting physician referrals in the year ahead.

Have you and your practice managers recently been asking yourselves “how are we going to market ourselves in the new year?”

You’re not alone.

It seems like every year, right after Thanksgiving, medical practices get serious about deciding where they are going to put their time, money, and energy in 2018. That was the case this week when we met with a group of gastroenterologists at their office, where there was a clear divide between old school (offline) and new school (online) marketing strategies and techniques.

In this episode, Insight Marketing Group President Jennifer Thompson shares her conversation with the GI doctors and her experience working with independent physicians proven to bring more patients in the door.

Have you been swamped (as we have) preparing for the year-end? Well, it’s time to stop, slow down, and take stock of what’s in store for marketing your practice in 2018. Sit back and listen to what the next generation of digital marketing 2018 is all about.

With 2017 winding down, we decided to shake things up a little bit, and share some of the things we’re doing to prepare for next year as we unpack what’s been successful in 2017 and what medical practices will need to do in 2018 to continue to thrive.

In this episode, we’ll unveil how marketing your medical practice will evolve in 2018 and some core strategies you can employ right now to stay on the leading-edge of (online) reputation management, patient satisfaction, and employee engagement.

A basic new website. Pennies on the dollar. A 300% increase in organic search traffic and 1,800 appointment requests in a single year. Not too shabby for having virtually no digital marketing budget, right?

In today’s digital landscape, it can be a jungle out there for small practices trying to make a good impression while competing with the likes of larger clinics and hospitals armed with mega budgets and huge marketing teams.

Just like David with Goliath, you need to be smart, quick, and one step ahead of the rest when it comes to search engine optimization (SEO) and driving organic web traffic to your website. Fortunately, over the past decade, we’ve discovered and applied the most powerful online marketing tactics that don’t break the bank or take hours of staff time to implement.

In this week’s episode, we share a story of how our medical practice clients are driving success and how you can do the same. This is one podcast you definitely don’t want to miss.

In this episode, we’ll discuss how to make online reviews work for you and share a few examples of what medical practices just like yours are doing to stay ahead of the curve.

We talk about ORM (online reputation management) quite a bit if you haven’t noticed by now.

There’s a reason for that.

In today’s digital age of self-referrals, prospective patients are going online to look for the most highly-rated physicians in their neighborhoods. According to recent surveys, 92% of people use online reviews before they make a purchase or service decision. That’s huge.

Patients are using star-ratings to determine care without digging much deeper into patient outcomes or your education and background. In other words, today’s medical practices can no longer afford to ignore this crucial element of online marketing, and that’s why we discuss it so much.

To today’s tech-savvy consumers (i.e. patients), online reviews matter, whether it’s for buying a new pair of shoes, going out for dinner, or for spinal surgery. Being proactive in dealing with ORM now will pay great dividends for your practice down the road.

One video. Five minutes. More than 140,000 impressions and 60,000 views. Sounds like a pretty good return on investment, no?

The truth is, getting positive media attention can be tough these days, especially when you’re a small practice and don’t have a public relations team working to get you face time on the nightly news. More and more, it’s up to you to take the bull by the horns and get whatever attention you can – especially in today’s age of self-referrals, online physician review sites and social media. Luckily, platforms like Facebook make it easy to reach large targeted audiences without breaking the bank or losing hours of your day.

In this week’s episode, we unpack how our medical practice clients are winning big with video and just how easy it is for you to get started doing the same. If you want to know what practices just like yours are doing, then don’t miss this week’s episode.

Analytics show the majority of patients are starting to access your website from their mobile device (phone or tablet). In fact, for some of our clients we see as much as 70% of traffic coming from mobile devices, and that’s why your medical practice needs a mobile website design.

Think about it. Ever notice the Facebook desktop website completely sucks (sorry, Mark), while the app runs seamlessly on your phone? It’s because Facebook knew early on the majority of users were shifting over to a mobile-first mentality and they wanted to be ahead of the curve. Well, the curve is here whether your practice is ready for it or not.

In this episode we explain why desktop viewing is becoming more obsolete, and why it’s so important to embrace mobile viewing (sometimes called responsive web design) as soon as possible by focusing your efforts on making sure your practice’s page is mobile-friendly and optimized for seamless searching.

This week’s episode reviews a recent case study published on the InsightMG.com website discussing how a recent client increased their social media reach by 1100%, netting them an additional 500 appointment requests from their website alone.

In the podcast, we break down our findings from the case study and outline how the clinic used social media to reach and engage new and potential patients for pennies on the dollar while employing a variety of social tactics.

Have you ever considered using marketing funnels to drive revenue to your medical practice? Heck, what does that even mean? Well, if you’re focused on creating great content (something we preach all the time), then the next step is to put your content strategy into action via a marketing sales funnel.

According to RingDNA, the definition of the marketing sales funnel (also known as a revenue funnel or sales process) refers to the buying process where companies lead customers when purchasing products or deciding on services. A funnel is divided into several steps, which differ depending on the particular sales model.

In layman’s terms, a marketing sales funnel is the method your medical practice uses to build awareness about your practice, show why your doctors are the best choice for your particular specialty or service and ultimately convert potential patients into actual patients.

We all want our practice marketing efforts to pay off as quickly as possible, but sometimes it can really pay to slow down, take a step back and breathe. After all, putting together a comprehensive content marketing strategy and budget for your medical practice can be a daunting task (especially if marketing is only part of your job and not the main function of your 40+ hours at work).

In this episode, we discuss the importance of taking the time to analyze, measure and adjust your marketing efforts to ensure each tactic you use is as successful and measurable as possible. Whether you’re a new practice of one or an established practice of twenty, slowing down can sometimes be the fastest way to jumpstart your marketing.

Did you know Instagram boasts 600 million active users and Snapchat has 166 million of their own? That means there are millions of household decision makers on the platforms and you can reach them without creating a lot of extra work or headache if you know what you’re doing.

In this episode, we explore how to determine if the newest social platform darlings – Instagram and Snapchat – are worth your attention when marketing your medical practice (and we’ll tell you why they aren’t just for your teenager).

All good inbound marketing strategies for your medical practice start and end with one thing, storytelling. That’s right, your ability to tell a good story will determine how effective you are at capturing the very limited attention of your potential patients. A good story will attract, engage, inspire and generate a call to action (appointment request or referral) for the patient. And, the difference between a good and a bad story? Well, that’s just a click away.

In this week’s episode, Jenn and Corey went live on Facebook (something often preached) to unpack a recent article by Think Google that discusses how technology is changing brand storytelling. The article features four leading industry experts talking about how some of the biggest brands are taking advantage of technology to vie for the attention of the potential customers.

So how does Lockheed Martin’s Field Trip to Mars and The New York Time’s Daily 360 help you tell a good story and attract more patients? For starters, the successes seen by today’s biggest brands can be idea jump starters for your medical practice marketing. Think of your patients and physicians as your audience and your leading actors. Then, think of social media as the delivery mechanism, like the movie theater or television.

We’ve all got stories to tell and it’s time that you incorporate the art of storytelling into your inbound marketing strategy.

Gone are the days when a company’s customer service hotline or a website comment box were the most popular avenues for customer feedback. Things are just a little more social these days.

In this week’s podcast we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for an in-depth conversation about the nature of social customer experience and service interactions on social media. The trend is clear: more and more of our practice’s social media interactions are focused on customer service and experience.

Practice’s need to appear engaged, caring and professional to current and potential patients online – whether that’s on social platforms or online reputation management sites.

For individuals, the allure of social media is that these platforms serve as a soapbox from which to air both opinions and grievances. According to a recent survey conducted by Dimensional Research and Zendesk, 54% of consumers who shared a bad experience ended up sharing it more than 5 times, compared with 33% of those who shared a positive experience. From a marketing standpoint there’s a lot to glean from these consumer posts.

Danielle and social customer experience thought leaders say time is of the essence and customer service staff need to be trained on how to respond to consumers using the correct language on multiple social media platforms.

The adage is true: don’t go to the party if you’re not going to dance.

In this week’s podcast we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for an in-depth discussion about LinkedIn. The key takeaway? LinkedIn matters to your medical practice, but not in all the ways you might think.

According to Craig Smith of DMR Stat Reports, LinkedIn has almost 500 million users, including 128 million users in America alone. Of them, 90% make household decisions, and 14% don’t use Facebook. That means for hundreds of potential patients, LinkedIn is one of their main social hubs and what you post may make the difference between an appointment with your office and a competitor down the street. Oh, and don’t forget that by ignoring your LinkedIn page, you are potentially neglecting an incredible human resource talent to fill open positions at your practice.

Used the right way, LinkedIn can be a great tool in your social media marketing strategy and an effective way to brand your practice with a targeted, engaged audience.

If you’re like most, you think of Pinterest and immediately think of decorating ideas, delicious (super unhealthy) recipes and closet organization.

But think again.

Did you know that today’s top brands are getting almost 22% higher conversions from Pinterest than any other social media platform? It’s true! The SEO secrets of Pinterest are rule and incredibly easy to obtain. When used effectively, Pinterest can be a valuable tool for medical practices to grow their brand, increase SEO and expand their reach with a targeted, engaged and decision-making audience.

In this week’s podcast, you’ll discover how medical practices just like yours are incorporating Pinterest into their marketing and social campaigns to grow their message and drive more patients through the front door.

The digital landscape is changing once again, especially in the way we interact with patients online. As a medical practice manager, either you keep up or get left in the dust. So, what are the changes you should keep your eye on as you navigate marketing your medical practice in today’s online realm?

We recorded this week’s episode in San Diego, California, on the heels of the Social Media Marketing World 2017 conference, one of the world’s largest social media marketing conferences, which attracted more than 3,000 marketing professionals.

When it comes to patient interaction, it’s now crucial for medical practice administrators and doctors to understand what the next generation of being online means, and learn how to manage it effectively. More and more patients now leave online reviews and use social networks to address customer service issues. Mastering the art of social media customer service is an integral part of keeping your patients happy, resolving their problems or questions quickly, and boosting your credibility with potential clients.

As soon as the SMMW Conference ended, we knew we had to share these insights with our listeners. In this episode of the Dr. Marketing Tips podcast, we’ll pass along the tricks and tips we gleaned along the way, and we’ll reveal the three top-level trends impacting social media marketing today.

Doctor’s talks, seminars, and health fairs have been great ways for medical practices to promote themselves and put their doctors in front of hundreds of people. But some practices do a better job of it than others.

Would you like to increase participation at your next marketing event? Think you’ve reached the ceiling on your annual conference or health fair? Think again. With just a little effort and not a lot of money you can get more people sitting in the conference hall.

Nothing can throw a wrench in your morning like being asked for a file type you’ve never heard of or having a graphic designer send you strange files you have no idea what to do with.

In this episode, we’ll run down a host of file types you may come across in your day-to-day marketing activities, what they’re used for, and why you would need to send them.

We cover JPGs, PNGs, EPS, AI, GIF and more in this short, informative episode.

Having at least a basic understanding of different file types can go a long way to saving you time, stress, and sanity - oh, and it can totally make the difference between getting your flyer or newsletter out on time or past deadline (trust us, we’ve been there).

Tune in to discover:

• 10 different file types that you may come across in marketing your medical practice and how to use them

•The difference between vector and raster images

•When to use high resolution vs. low resolution files and how to send them

•Which file types you can work with and which are best left to your graphic designer

A question we get all the time from new clients is: should we have a newsletter? The answer is probably yes, but wait…there’s more to it.

Dollar for dollar, well crafted and planned newsletters are a great way to reach potential patients and solidify relationships with existing ones. They form a key part of your practice’s content distribution strategy whose ultimate objective is to drive patients to your website and through the front door. Newsletters keep patients interacting with your practice long after their appointment is complete.

We work with dozens of medical practices ranging from single providers to multi-location practices with 25+ physicians. The majority of them use at least email newsletters, however, around a quarter of practices prefer the printed copy.

The dawn of a new era has arrived: mobile has finally overtaken desktop as the primary way people access the web. In this podcast, we discuss how a bad mobile website can hurt your clinic and your reputation both online and offline.

Websites in some sectors now report that as much as 85% of their traffic comes from mobile (some of the practices we work with see as much as 65% or more of their traffic coming from mobile). The user experience now dictates how websites look, feel, and function; and with a poor user interface, your conversions and new patient numbers may begin to decline.

In this episode, we’ll discuss what you can do to optimize your practice website and get more patients through the front door with ease.

To many doctors and practice managers, search engine optimization (SEO) may seem like a complicated technical term reserved for computer geeks and web hackers.

How could it have anything to do with the success of your practice?

The fact is, in today’s world, good content combined with correct SEO can convert web visitors into valuable patients and help position your practice above the competition down the street.

In this episode, we examine 6 reasons medical practices are afraid of SEO but shouldn’t be and break down what you should be doing to increase your SEO starting today.

We know, we know: the thought of updating your LinkedIn profile makes you groan / sigh / scream; or maybe you even shake in your boots when asked to reassess your LinkedIn connections (like Corey, your co-host for the Dr Marketing Tips Podcast). LinkedIn seems to be the social media platform that everyone is on but very few people often use (or use effectively).

That’s why we share 6 ways you can update your linkedin profile to benefit you and your practice in this episode.

Done the right way, LinkedIn can be a tool for personal and professional growth as well as another avenue to brand you and your practice with a targeted, engaged audience.

Tune in to discover:

• Why your practice would want to have a company page on LinkedIn • How to renew, reassess, and refresh your LinkedIn presence • Ways to create value for your network and connections • How LinkedIn can help you achieve strategic goals personally and for your practice •How to take advantage of the most current changes on the LinkedIn design template to maximize your visibility and SEO reach

You’ve probably heard all about the importance of search engine optimization (SEO) in today’s digital landscape, right?

But did you know that Google has a local search algorithm that directly impacts where you rank on local searches (and, more importantly, where your competitors place)?

We recorded this week’s episode after attending SMX East 2016, in New York City – the world’s largest search engine marketing conference and expo. At the conference, the results of an SEO study entitled Reverse Engineering Google’s Local Search Algorithm were announced. After hearing these game changing conclusions, we wanted to take a few minutes to share how your medical practice can win by taking advantage of local search results.

The authors of the study, Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President), analyzed and prioritized ranking factors that affect local search on Google.

In this episode, we’ll reveal how your practice can leverage Google’s local search algorithm to better market your practice on the internet and bring more patients through the front door.

Tune in to Discover:

• The factors that impact where your business shows up in Google search, and the little things you can do to quickly to improve your ranking

• How to capitalize on Google’s local search algorithm to get your practice at the top of the search page

• How patient reviews, link building, and great content can help you outrank your competition

Did you know there’s a tool to make Facebook advertising even more effective? Sure, you might boost a post here and there, but if you aren’t set up on Facebook Business Manager you’re missing out on an avalanche of helpful data and capabilities to better reach your current and potential patients.

In this episode we’ll share how Facebook Business Manager can help you get a jump (or reinvigorate) your social media marketing efforts and reach an even more targeted and engaged audience.

Tune in to Discover:

-Why you should set up a Facebook Business Manager account to manage your practice’s marketing efforts on the world’s number 1 social platform

-How to masterfully use Facebook Business Manager to promote your social media activities and give you a leg up on your competitor down the street

-Why Facebook Ads are miles ahead of other forms of social advertising platforms, and how to get the best bang for your buck

-How to use Facebook to attract new employees and to target employers who carry insurance programs pertinent to your practice

Remember when posts from your practice’s Facebook page were able to reach your entire audience with ease?

…Yeah, not so much anymore. In fact, in a recent study from Edgerank Checker, they reported that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5% – and that number has dropped even more since then.

As Facebook continually tinkers with their News Feed algorithm to strike the perfect balance between making page publishers happy and keeping their users happy (i.e. coming back multiple times a day), it can wreak havoc on your social marketing strategy and force you to adjust tactics on the fly.

So, how can you make sure your posts are getting seen by current and potential patients? What can you do to drive engagement and clicks back to your practice website? Most importantly, how can you keep track of all of these changes?

Start by listening to this episode of the Dr Marketing Tips Podcast, of course!

The holidays aren’t just about turkeys and candy canes. In most medical practices, they also represent a time of year to theme your marketing efforts and firmly plant the office staff and doctors as a member of the community at large.

In this episode we explore a few of the creative, unique and inexpensive ways you can go beyond just decorating the office to really build loyalty with potential and current patients, referral partners and vendors.

Employees are some of your most valuable marketing tools, but odds are you aren’t using them to their full marketing capacity.

Your employees have the first and last contact with patients, and more often than not, are the ones to respond to patients on social media, answer the phones and they impact your online reviews in ways you have never even considered.

In this podcast we’ll reveal how medical practices just like yours are using their employees to positively contribute to their marketing efforts. By investing in efforts to increase your employees’ job satisfaction, loyalty and happiness can pay huge dividends for you and your bottom line down the road.

Google’s AMP (accelerated mobile pages) are transforming how Google users access information and content on the web from the search giant. There is a huge opportunity for your medical practice to use AMP to boost traffic and see a real benefit, but what is it and how can you do it to help get more patients in the door?

Why are hospitals and medical practices across the country spending thousands of dollars and dedicating entire teams to content marketing?

According to the Content Marketing Institute, content marketing leaders experience 7.8 times more website traffic than non-leaders. Today’s most cutting edge medical practices have realized that in the digital age, content is how they’re going to interact with patients and get them through the front door. In this week’s podcast we’ll share 3 quick and easy things independent practice administrators can do to drive patient traffic, both online and in-office.

After participating in a six-hour seminar focused exclusively on content marketing for the healthcare industry, we knew we had to share these key insights with our listeners. We recorded this week’s episode at Content Marketing World 2016, in Cleveland, Ohio, one of the world’s largest content marketing conferences, which attracted more than 3,500 attendees from over 16 countries.

Facebook, Twitter, and Pinterest, Oh my!

You want to get your practice on social media, but where do you even start?

By now, you know everybody including their Grandma is on social media in some way; but where should you focus your attention and time to get the most relevant boost for your medical practice?

In this mini-episode, we discuss the one thing you need to do to get started on social media and start engaging with your patients.

Do you know why hospitals are now investing thousands of dollars on content marketing?

They’ve seen the future of patient engagement and loyalty, and are acting on it.

After attending a six-hour seminar focused specifically on content marketing for the healthcare industry, we knew immediately that this was a topic our listeners would want to hear about. This week is the final episode recorded at Content Marketing World 2016, in Cleveland, Ohio, one of the world’s largest content marketing conferences, which attracted more than 3,500 attendees.

When it comes to patient interaction, it’s now crucial for medical practice administrators and doctors to understand what the next generation of being online means, and learn how to capitalize on it.

We’ve been hearing a lot of the same questions lately from a handful of practices we work with. So for this episode we thought, why not share the answers with our fellow marketers at medical practices?

If you have a question not addressed below, feel free to contact us on Twitter or shoot us an email by clicking here.

Oh, and remember: if you’re not doing this stuff, a competitor down the street is. Time to take your head out of the...sand, let’s say… and start using a patient-first, data-driven approach to marketing your practice.

Quick. What’s your most valuable marketing resource after your current patients?

Your employees.

We recorded this week’s episode in Cleveland, Ohio at the Content Marketing World 2016 conference, where the nation’s top marketing and HR experts shared insights on everything from embracing critics, to maximizing one of your most valuable resources: your employees.

When wearing your HR hat, are you effectively utilizing your employees to improve customer service and boost your medical practice’s brand image? Want to know the secret to driving patient traffic through your front door and keeping higher quality employees around long-term?

According to Carla Johnson, featured speaker and author of Experiences: the 7th Era of Marketing, what your employees do is a major reflection of your brand because represent a huge cog in your marketing machine. In fact, a recent Gallup poll cited 41% of all employees don’t know what makes their company unique, and that number is probably higher where medical practices are concerned.

Do you cringe when reading negative reviews online? Not sure how to handle them? In his keynote address, Jay Baer, author of Hug Your Haters, maintains that positively relating to your detractors can help you learn from your mistakes, grow your business and your community.

Do you use your employees to help brand your practice? Want to know how you can increase staff loyalty and branding power in the community without creating a lot of work for you - or for them? The secret to great branding is realizing that your employees are your brand, and if you train and reward them appropriately, they will become your biggest brand advocates. They will literally go out into the world (at lunch or after work of course) and market your practice for you.

In this episode, we discuss how to unlock your greatest branding asset and how to use employees to supplement your marketing message.

So you’re expanding or moving your office. That’s great news, but now what? Don’t pull out the ribbon cutting scissors just yet, you’ve got some work to do!

While something that is new is exciting, it is important to focus on the conveniences and benefits to the patients rather than just focusing on the ‘new’ factor. Before celebrating, ask yourself a few questions. In this episode, we discuss what you can do to open a new medical office location in 5 easy steps.

Content is king. Content marketing really works. … You’ve probably heard something like that a dozen times by now, right? Everywhere you turn on the internet for marketing help or even in local networking groups, marketing groups are always talking about how effective content marketing is, but does content marketing matter to medical practices?

The short answer is: yes, content marketing works just as effectively in the medical field as it does for all other consumer-focused businesses. According to NeilPatel.com, 78% of consumers believe that organizations providing custom content are interested in building good relationships. That’s probably something you want to develop with your patients, don’t you think?

Your practice website has hundreds, maybe even thousands, of unique visitors every month – and most of them are looking for the same basic things. So, what do patients check most on your website and how can you leverage these assets to create more business?

Glad you asked.

In this episode, we discuss the 4 things patients look for most on your website and share a few tips on how you can give patients exactly what they’re looking for in a clear, concise design.

Remember, your website is an online brochure of sorts and it should help patients relate to your physicians and your practice while serving up the information they need when they need it most. If your website doesn’t accomplish those goals, you could be missing out on new patients every day.

Sometimes successful marketing is as simple as about going above and beyond to deliver a great customer service experience (especially in today’s age of self-referrals and online reviews that can make or break your bottom line).

You’re probably asking, “But, we’re all so busy, what can we do to change the service experience at our office?”

What a timely question! In this episode of the Dr Marketing Tips podcast, we share 5 simple things you can do to blow patient’s away without creating a ton of work for you or your fellow staffers.

Patients will love your office for it, and you’ll look all the better to those guys in white coats that sign your checks.

All things being equal, if a patient had your brochure next to a competitor’s down the street on the table in front of them, which would they choose? This is why quality printed material for your medical practice really matters.

When was the last time you updated the printed material you distribute to patients? Does every piece look consistent? More importantly, does it look like something you would want to pick up?

In this episode, we discuss the importance of having quality printed material for your medical practice and offer a few examples of what we’ve seen that works really well and what doesn’t work at all.

Do you rely on outside teams, vendors or contractors to help your practice’s marketing machine run? We all work with some rotating cast of designers, printers, promotional product reps, digital advertising agencies, and on and on. So, how can you use your time most efficiently to manage everyone you work with on a day-to-day basis?

In this episode, we dive deep into real, actionable items you can use to make your day run smoother (and hopefully help your head spin a little less).

As more patients flock to social media and online reputation sites like Vitals.com and Healthgrades.com to publicly air their grievances, how can your practice turn these potential negative customer service interactions into positives for future patients? Listen in to find out.

In this episode, we discuss a few actionable items you can use right now to mitigate negative reviews online and promote positive office experiences for patients.

Yelp is great for finding a yummy sushi place, but it’s a challenging, unintuitive space when it comes to monitoring and controlling your physician’s online reputation. In this episode, we share 10 of the common problems we face with the review giant and dish on what you can do to avoid anxiety while solving the issues should you encounter them.

Some of the challenges your practice may face when it comes to Yelp include:

Claiming your practice / business listing Merging your dozens of doctors into one business listing Updating your contact information Responding to reviews Correcting potentially libel reviews (what a mess!) Understanding what reviews get published

Tune in to hear what we think Yelp can do better and feel free to connect with us on Twitter and let us know what problems you’re having by using the hashtag #YelpForDocs.

Although you can never expect when a crisis situation will arise, you can at least be prepared when it does with our immediate crisis response tips discussed in this podcast.

In this episode we answer a few common questions, such as what you can do if the roads leading to your office are closed and how to communicate with patients and remain sympathetic to the community at large.

As background, the recent terror attack on the Pulse Nightclub in Orlando his very close to home for us. Our main office is based in Orlando and we have several clients in the immediate area of the tragedy. We have been so, so inspired by the outpouring of love and support throughout the community and the world since the incident. It’s because of what happened, and the steps we had to take for clients, that we decided to record this episode.

The tips we discuss do not relate specifically to a terrorist attack or a large scale crisis and can be used when facing any sized emergency.

OrlandoStrong #OrlandoUnited

Healthgrades is one of the largest online reputation management (ORM) websites with information on more than 3 million U.S. healthcare providers and over a million daily visitors.

Recently, the ORM giant has announced several key design and feature changes rolling out to users over the coming weeks. In this episode, find out what exactly those changes are, how they make your life easier and how to take full advantage of them to improve your physician’s online reputation.

Let’s face it. Millennials are taking over the world.

As Baby Boomers continue to retire, they are being replaced by millennials. In the workplace, priorities, ethics and motivations are changing as this new generation takes over.

Your employees are the most expensive asset to your practice; think salary, benefits, training and institutional knowledge. Therefore it is important for employers to adapt to the needs of their employees to avoid having them walk out of the door.

So, what can your practice do to engage employees and get them to stick around? How can you engage employees at your medical practice to produce better results?

Hint: It’s not all about the money.

Is your patient top-of-mind in your marketing strategy? They should be.

Zika. HIV. A potential cure for baldness (especially appealing to one of our hosts).

These medical alerts and updates are all over the news, so how can you position yourself as a local expert to drive awareness to your practice when the news needs a quote or sound bite?

In this episode, we share case studies about recent news items and how medical practices just like yours used them as a springboard for earning free media and propelling their marketing strategy forward.

We also share a immediate strategies for approaching journalists and the number one thing to consider before making your pitch to media.

Do you want to know how to improve referral marketing efforts for your medical practice? Many specialists face a crowded market, and primary care groups are getting direct competition from retail clinics.

Phone book listing and a hospital affiliation are no longer enough to establish a strong patient base. Physicians today must take an entrepreneurial approach to marketing – actively seeking out new patients and referral sources.

In this episode, we share some simple tips and strategies you can use to improve referral marketing efforts today.

Yep, you read that right. A website redesign helped a practice earn more appointments in one month than they did throughout the previous year. How was that accomplished? What can you do to achieve similar results? We explain it step-by-step in this episode of the Dr Marketing Tips Podcast.

It happens all the time. You go to a website like Amazon, browse a few items (new shoes, anyone?) and then the next thing you know, you see the shoes everywhere you go online. Well, your medical practice can advertise like this as well without violating HIPAA regulations; and you won’t believe how little it costs to be super effective.

All things equal, why would a patient choose your practice over one down the street? Hint: it’s not your doctor’s credentials.

If everyone was jumping off a bridge, would you do it? If everyone is developing an app, do you need one?

Patients are the most underutilized resource in healthcare. Do you have patients raving about how much they love your practice? Do they tell everyone they know how you helped them live a better, healthier life? Their experience can pay big dividends and establish you as an immediate respected authority in your specialty.

3 Easy Ways To Increase Patient Retention by Dr Marketing Tips

3 Tips for Excellent Patient Service Within 3 Minutes of Patients Walking In Your Door by Dr Marketing Tips

10 Tips For Marketing Your New Doctor by Dr Marketing Tips

5 Reasons to Advertise on Facebook by Dr Marketing Tips

Why YouTube Matters For Your Practice by Dr Marketing Tips

The Secret to Turning Leads Into Patients by Dr Marketing Tips

Easy Ways to Find the Right Talent for Your Office by Dr Marketing Tips

How to Find Your Perfect Patient and What to Say to Them by Dr Marketing Tips

Website 101: Convert More Patients Without Doing More Work by Dr Marketing Tips

13 Technology Tools to Make Marketing Your Medical Practice Easier by Dr Marketing Tips

The Big (Easy) Secret to Targeting the Right Patient by Dr Marketing Tips

How to Determine the Perfect Marketing Budget for Your Practice by Dr Marketing Tips

How Focusing on ROI Can Lead to Bigger Things by Dr Marketing Tips

Easy Ways to Find the Right Talent for Your Office by Dr Marketing Tips

Why Inbound Marketing is the Next Big Thing for Your Practice by Dr Marketing Tips

How Focusing on ROI Can Lead to Bigger Things by Dr Marketing Tips

How to Provide Return on Investment (ROI) by Dr Marketing Tips

Are you curious how much to spend on your marketing budget, or if you're spending the right amount? You're not the only one.

How to Determine the Perfect Marketing Budget for Your Practice by Dr Marketing Tips

Why Your Doctor Wont Friend You on Social Media by Dr Marketing Tips

Being active on social media can be beneficial for a practice as a whole but not necessarily individual doctors. Why? We explain in this podcast episode.

Digital self scheduling is something that can be easy to implement and yield big results in the number of appointments and over all productivity.

Do you think patients are not customers? In this podcast, we discuss why some offices have this view and what perspective shifts can do for your business.

In this episode we discuss home care marketing challenges and obstacles with a small business owner. Click to listen now.

In this episode, we discuss the benefits of creating a brand standards guide for your practice and share a few tips to help you get started.

What are the most effective ways to market a one doctor practice? Find out with Dr. Chirag J. Patel of Lake Nona Ophthalmology in this podcast episode.

Tune in as we discuss the value of relationships with some of the largest online reputation management players like HealthGrades and Vitals.

Tune in as we discuss the value of relationships with some of the largest online reputation management players like HealthGrades and Vitals.

We sit down with Dr. Baldasare to discuss how marketing has impacted his practice and the importance of being involved. Click here to listen now.

The Ashley Madison hack can teach medical practices a lot about their reputation and hiring techniques. Click here to discover more.

Social media has become a vital part of a successful strategy to market your medical practice. Discover how you can best reach patients in this podcast.

The last thing most physicians want to do is worry about how they show up on review sites. Find out how this doctor manages his reputation online.

What's the importance of hospital partnerships for your medical practice? Tune in to find out.

How can you create a marketing plan built for generating referrals on a shoestring budget? Tune in to find out.

What do you need to know when marketing a large orthopaedic practice? Tune in to find out.

Is getting media attention important to your practice? You bet it is. Find out how you can get it in this podcast with a recognized media expert.

What do happy employees and patient satisfaction have in common? Quite a bit actually. Tune in to this podcast episode to discover out more.

What are some easy ways to improve physician referral relationships? Tune in to this Dr Marketing Tips Podcast to find out.

What do you need to know when overcoming common marketing challenges in your medical practice? Let's find out.

Do recent changes at Yelp mean headaches for your office? We discuss in this podcast episode.

Patients Are Not Customers... Or Are They? by Dr Marketing Tips

Digital Self Scheduling by Dr Marketing Tips

Lessons From a Home Care Business Owner by Dr Marketing Tips

Why You Need a Brand Standards Guide by Dr Marketing Tips

How to Market a One Doctor Practice by Dr Marketing Tips

The Benefits of Partnering with Vendors by Dr Marketing Tips

The Value of Having a Relationship with Healthgrades and Vitals by Dr Marketing Tips

Marketing Success Stories with Dr. Baldasare by Dr Marketing Tips

What Ashley Madison Can Teach Us About Reputation and HR by Dr Marketing Tips

Boring to Soaring: Creating Social Media That Works by Dr Marketing Tips

Do Changes at Yelp Mean Headaches for Doctors? by Dr Marketing Tips

Expert Advice on Getting More Media Attention by Dr Marketing Tips

Marketing a Large Orthopaedic Practice by Dr Marketing Tips

Easy Ways to Improve Physician Referral Relationships by Dr Marketing Tips

Generating Referrals on a Shoestring Budget by Dr Marketing Tips

Understanding the Role Between Happy Employees and Patient Satisfaction by Dr Marketing Tips

Overcoming Common Marketing Challenges by Dr Marketing Tips

How One Doctor Manages His Reputation Online by Dr Marketing Tips

The Importance of Hospital Partnerships by Dr Marketing Tips