Digital Marketing - Weekly Podcast: Recent Episodes
Sumit Mundra
Digital Marketing weekly podcast is produced by the MBA student of Vancouver Island University as a part of the course - MBA 563 - assignment.
References:
Martin, L. (2016). Field trip to Mars. Retrieved from https://www.framestore.com/fieldtriptomars
Bochenek, A., DeGrote, P., & Sornin, M. (2018). Reality check: Augmented Reality and Virtual Reality are changing the media landscape. Retrieved from https://www.iab.com/news/reality-check-ar-vr/
References:
McGovern, S. ( 2019). Voice Search: Your new SEO secret weapon? Retrieved from https://www.entrepreneur.com/article/335131
Patel, N. (2019). How to optimize for voice search: 4 simple SEO strategies. Retrieved from https://neilpatel.com/blog/seo-for-voice-search/
References:
Simpson, J. (2017). Finding brand success in the digital world. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#511c3e6f626e
McCambley, J. (2013). Stop selling ads and do something useful. Retrieved from https://hbr.org/2013/02/stop-selling-ads-and-do-someth
Brenner, M. (18). Banners ads have 99 problems and a click ain't one. Retrieved from https://marketinginsidergroup.com/content-marketing/banners-99-problems/
An, M. (2016). Why people block ads (and what it means for marketers and advertisers). Retrieved from https://blog.hubspot.com/news-trends/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers
Pernice, K. (2018). Banner blindness revisited: Users dodge ads on mobile and desktop. Retrieved from https://www.nngroup.com/articles/banner-blindness-old-and-new-findings/
References:
Sivanandan, S. 2018. Demographics are dead: welcome to the age of intent. ThinkWithGoogle. Retrieved from https://www.thinkwithgoogle.com/intl/en-apac/trends-and-insights/demographics-dead-welcome-age-of-intent/
Statista. 2019. A minute on the internet 2019. Retrieved from https://www.statista.com/chart/17518/internet-use-one-minute/
Statista. 2019. Number of monthly active Facebook users worldwide as of 3rd quarter 2019. Retrieved from https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
Internetworldstats. 2019. Internet growth statistics. Retrieved from https://www.internetworldstats.com/emarketing.htm
Times of India. 2007. When and where was the first newspaper published?. Retrieved from https://timesofindia.indiatimes.com/When-and-where-was-the-first-newspaper-published/articleshow/2477418.cms