The Maeve Ferguson Podcast: Recent Episodes

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The Importance of Knowing Your Numbers, with Leandra Nisbet

Leandra Nisbet is the founder of The Stingray Advisory Group. Her focus is on making complex business tasks approachable and actionable for entrepreneurs. She's passionate about empowering business owners to leverage their numbers effectively.

We dove into some of the biggest mistakes that entrepreneurs make in their online business, as it relates to finances.

First Mistake: Not Separating Personal and Business Finances:

• Many entrepreneurs overlook the importance of separating personal and business finances. Having a dedicated business account streamlines financial tracking and saves time and stress in the long run.

Second Mistake: Trying to Serve Everyone:

• You must niche down and be intentional with your target audience. Trying to serve everyone dilutes your brand and marketing efforts. Focus on engaging with the right audience for your business.

Third Mistake: Lack of Systems and Processes:

• Not having systems in place can hinder business growth. Establish processes for project management, expense tracking, and income management to ensure efficiency and scalability.

Project Management Tools:

• We discussed project management tools like Zoho Projects and Asana, emphasizing the importance of centralized platforms for effective project management.

Cash Flow Management:

• Cash flow is essential for business survival. Regularly track income and expenses, analyze historical data, and forecast future cash flow to make informed financial decisions.

Three Steps to Start Tracking Numbers:

1. Begin by reviewing expenses: Analyse your bank statements to understand where your money is going.
2. Implement systems for income management: Set up automated invoice reminders to ensure timely payments.
3. Develop a budget: Start with a simple budget template or use accounting software to track income and expenses regularly.

Expense Planning Calculator:

• Leandra offers an expense planning checklist and calculator to help entrepreneurs track their finances effectively.

• Remember: Knowledge is power. Don't be afraid to use data to your advantage and take control of your business!

Get The Calculator: https://go.stingrayadvisorygroup.com/1v5ud3lh

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Let's Spill the Tea on Finding Your Ideal Client's Struggles!

Hey hey my lovely! Welcome back to The Maeve Ferguson Podcast, the spot where we spill all the gold on crushing it with your evergreen course business. And let me tell you, if you're thinking of swiping left on this episode, nuh-uh! You're gonna want in because missing out... It's like skipping your morning coffee – just don't do it. Today, we're diving into five surprising places where you can eavesdrop on your dream clients and snag their exact lingo.

Segment 1: Amazon Reviews - Finding the Real Talk

• Imagine Amazon reviews as your BFFs spilling the tea on what's up.
• No, no, no! We're skipping the 5-star and 1-star reviews. They're like the good and bad exes – drama!
• We're sliding into those 3-star reviews. Copy-paste the juicy bits into your secret language vault. No sanitizing, okay? We're keeping it real!

Segment 2: Social Blade - Stalking the Big Guns

• Social Blade is like our VIP pass to the A-listers' audience's secret language.
• Pop on those virtual shades and stalk the big players in your field. YouTube, Instagram – wherever they're spilling their secrets.
• Capture the comments that scream, "OMG, that's so me!" and sprinkle them into your language bank. It's like a sprinkle of magic for your evergreen course business.

Segment 3: Social Media Groups - Let's Get Chatty

• LinkedIn, Facebook groups – it's like a virtual coffee shop where your peeps spill their tea.
• Copy-paste the real talk from your dream clients. Their complaints, dreams, all of it!
• This ain't a one-time thing either. It's a quarterly tea party. Stay in the loop with what's hot in your clients' world.

Segment 4: Clarity Calls and Coaching Submissions - Tea Time IRL

• Transcribe those calls like you're a detective decoding a secret message.
• Dive deep into the Q&A – the real struggles your clients are whispering. Copy-paste it all!
• This isn't a one-hit wonder. It's your ongoing tea subscription – spill the tea, receive the gems.

Are you gonna be the action taker who commits to this language treasure hunt? Send me the word "commit," over on IG and let's chatn making your evergreen course business dreams a reality. I'm here cheering you on!

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In this week's episode - the amazing Julia shares her passion for helping women, especially moms, achieve a balanced life, successful business, and make an impact while avoiding burnout.

She outlines her approach, combining business coaching with DNA frequency activations to assist in personal growth.

Julia explains DNA activations, describing the various forms they can take, including language, codes, sacred geometry, and her unique method using frequencies. She emphasizes the presence of "junk DNA" and how activating it enhances the manifestation of desires.

Frequencies and vibrations are discussed, with Julia explaining how her process works from the inside out, helping individuals naturally align with their desired vibrations. She elaborates on the transmission of instructions energetically, drawing parallels with mRNA vaccines and their impact on DNA.

Frequencies are highlighted as powerful tools for achieving various outcomes, drawing from Julia's awakening in her spiritual journey. She uses the analogy of radio transmission to explain how information is transmitted from one's higher self to another's through frequencies. We explore the practical aspects of DNA activation, delving into the complexities and technicalities.

To get your ideal client activation click here

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Today I want you to think about Strategic Thinking. When we operate from a place of day to day, reactionary work, we struggle to grow our Coaching Businesses. And thinking Strategically in terms of your Offers, Revenue and Team will really pay off in your Coaching Business. See I have learned the hard way, what the 4 pitfalls have cost me in my business AND HOW THEY DISTRACT YOU FROM SUCCESS. And today I invite you to take a moment, look for these pitfalls in your own business and see how You can become more Strategic in your thinking and in your work. DM WAITLIST over on IG and I will be in touch with all of the details when founding member pricing is available.

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I've got a story to share that takes me back to a time when I made a serious mistake in my online coaching business – one that almost drove me crazy. Today, I want to spill the beans on what happened and how it nearly cost me the success I was dreaming of. So, grab your favorite beverage and settle in for a real talk.

Alright, let's rewind a bit. Back then, my coaching business was all about high ticket offers. Sounds good, right? Well, not exactly. I realized I was missing out on connecting with so many incredible people who couldn't quite reach those high prices. Lesson learned: high ticket ONLY can be a double-edged sword.

Picture this: I, too, have been on the other side as a coaching participant. Jumping from one 10k program to another, only to find out that some didn't quite match up to what I was already teaching myself. Cold sweat, anyone? It hit me hard that there had to be a better way to bring value BEFORE people dive into your high ticket

Enter the hero of the story – micro offers. These little gems changed the game for me. They became the secret sauce to building trust with potential clients. Think about it – lower barriers, specific problem-solving, and immediate wins. It's like giving them a taste of success right from the start.

Now, let me share my Micro Offer Formula. It's not about those gimmicky, valueless trip wires. No, no. These offers are jam-packed with value, delivering on a specific promise. We're not throwing in the kitchen sink, but we're definitely stirring up desire for the next step, whether it's a mid-tier offer or diving straight into the high ticket program.

One of our fantastic clients recently woke up to a sale from her brand new micro offer. It's like having a 24/7 trust-building machine working for her. Imagine that – a machine that keeps on giving and ascending clients into her coaching program. Beautiful, isn't it?

Alright, lovely souls, here's the deal. I've got something special for you. Head over to my Instagram, and drop me a DM with the word "masterclass." Why? Because I want to invite you to a free masterclass where I spill all the secrets on creating your own converting micro offer in just three days. Trust me; it's a game-changer. Can't wait to see you there!

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This week's episode is a short yet impactful one, focusing on a powerful experience that recently reminded the host of a valuable lesson from 2017. The central theme revolves around questioning what we believe to be true and examining the stories we tell ourselves.

I delve into personal insights provided by their mindset coach, Kashia Rutkowiak, emphasizing the ability to create narratives in our minds that influence decision-making. This self-reflection extends to personal and business aspects, and I would love you to identify and challenge stories you may be telling yourself.

The episode draws parallels to common narratives in business, especially those heard during sales calls. I encourage you to analyze your beliefs at different stages of your business, from top-of-funnel cold audiences to client delivery, and question the validity of your narratives.

1. Top of Funnel:

   • Reflect on stories told about attracting cold and warm audiences.
   • Challenge beliefs that may not align with the actual situation.

   • Middle of Funnel:

   • Explore narratives around the latest strategies and tactics for building email lists.

   • Examine the reasons people join your email list and question assumptions.

   • Nurturing and Sales Mechanisms:

   • Analyze beliefs regarding sales mechanisms.

   • Address any preconceived notions from past experiences or external influences.

   • Client Acquisition:

   • Question beliefs about the affordability of your niche.

   • Challenge assumptions that may hinder successful client acquisition.

   • Client Delivery:

   • Reflect on personal insecurities regarding client satisfaction.

   • Acknowledge and challenge imposter syndrome and self-doubt.

I encourage you to take time to scrutinize each aspect of your business model and personal life. By questioning beliefs, you may uncover stories you've been telling yourself that may not align with reality.

If you found this episode valuable, don't forget to leave a review and share it with others. Sharing insights with fellow experts and coaches can lead to those enlightening "aha" moments.

You can connect with Kasia here

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Melitta Campbell is known as the 'Value Whisperer' because of the way she helps her clients reveal and belief in their true value. The methodology she uses is her Dream Clients Blueprint - defining a client's true value and niche, and then looking at how you weave that into all your communications, marketing, sales, processes etc. while building your confidence and mindset.

Melissa shares her impressive 16-year business journey, initially focused on live strategy work and later transitioning to visibility plans for influential leaders. She candidly discusses the burnout experienced due to a misalignment of passion, leading her to reevaluate her business approach. Melissa details her transformation six years ago, emphasizing the joy and fulfillment in her current work compared to the early stages of her business.

We dive into the identification of client pain points, recognizing personal strengths, and aligning values with client needs to discover the elusive sweet spot. Real-life examples vividly illustrate the transformative power of this approach.

Melitta encourages listeners to grant themselves permission to align marketing with personal values, experiment with diverse approaches, and embrace self-compassion throughout their entrepreneurial journey.

The episode unfolds to explore the concept of ultimate self-leadership, with a focus on self-respect and self-compassion as indispensable keys to entrepreneurial success.

You can connect with Melitta here

You can sign up for her free training here

Head over to Maeve's new community - The Evergreen Coaching Business Lab, to access free training and resources from Maeve

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Today I deep dive into an incredible conversation with Caroline Partridge on all things Human Design and how important it is to work from your human design in your coaching business

We discussed how to discover your human design, what it is and six key areas you can apply your human design in your business

& How you can take the experiment of Business and Human Design to other areas of your business and ultimately experience the reality of alignment- more fun, freedom and fulfillment

You can access everything we talked about in the episode here.

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The Quiz Funnel Advantage - How to Hyper Qualify Your Leads Without Endless Sales Calls

In today's episode I talk about the power of a Quiz funnel in hyper qualifying your leads. You can get the 5 secrets to a Quiz Funnel That Converts by DM'ing "5" on Instagram here

I dive into

How a Quiz Funnel is the fastest way to hyper qualify your leads

The 7 Massive Mistakes to Avoid

What to consider when crafting your Quiz Questions.

Enjoy!

Join The Evergreen Coaching Lab Free Community here

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Hey, beautiful souls! 💖

Welcome back to The Maeve Ferguson Podcast, where we're all about empowering you to build and scale your evergreen coaching business. I'm your host, Maeve Ferguson, and today's episode is a game-changer!

Grab your favorite cup of inspiration, find a cozy spot, and let's dive deep into some seriously transformative strategies that will not only elevate your coaching business but also ignite that entrepreneurial fire within you.

In today's episode, we're breaking down the keys to evergreen coaching business structure and why you may want to choose an evergreen business model over launching. From cultivating a powerful mindset to implementing practical, actionable steps, we've got you covered. I've curated some golden nuggets that I've personally applied on my own entrepreneurial journey, and trust me, they've made all the difference.

We'll include the importance of mindset – because let's face it, mindset is everything. I'll share some mindset shifts that have been absolute game-changers for me and how they can revolutionize your approach to business.

Next up, we'll delve into strategic business practices that can skyrocket your success. Whether you're a seasoned entrepreneur or just starting, these tips are tailored to help you navigate the dynamic world of online business. Get ready for some serious strategy talk, filled with insights that you can implement right away.

But, of course, we're not stopping there! I'll be spilling the tea on my own experiences, the highs, the lows, and the invaluable lessons learned along the way. Because let's be real, the journey to success is anything but a straight line, and I'm here to share the raw, unfiltered truth.

So, if you're ready to level up your business game, embrace the entrepreneurial spirit, and manifest the success you deserve, this episode is tailor-made for you. Tune in, take notes, and get ready to slay your business goals!

Don't forget to connect with me on social media @iammaeveferguson and share your biggest takeaways from today's episode using our hashtag #maevefergusonpodcast. I love hearing from you all, and together, we're building a community of empowered, thriving coaches and course creators.

Thank you for joining me on this journey, and without further ado, let's kick off another episode of The Maeve Fergusons Podcast! 🎙️✨

Discover the 4 laws to filling your Coaching Programmes on evergreen in our free live workshop here

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This year has been nothing short of incredible for me, filled with ups and downs that come with life and business. Despite the challenges, it's been a truly magical journey, especially working with phenomenal clients to help them build and scale their evergreen coaching businesses. Today, I want to share with you the key lesson I've learned in 2023 – the unparalleled power of connection and community. In the world of collaboration, connection, and being in the right space with the right energy, I've witnessed literal magic unfold. That's why, in a significant shift for me, I've felt the calling to create a community—a free community where the energy is right, the vibe is perfect, and we bring together an extraordinary collective of like-minded individuals. Introducing the Evergreen Coaching Business Lab, a brand new, hot-off-the-press community opening its doors just as this episode airs. If you've been following my journey, you'll recognize that this is a shift, a change in direction that I'm passionately embracing. I invite you to be one of our founding members if you resonate with being in a room with beautifully energetically aligned people, driven by a shared vision of collaboration and service, not self-interest. The Evergreen Coaching Business Lab is your space to thrive. I've popped the link to join us in the show notes below. As a founding member, you'll gain access to cutting-edge strategies and tactics to keep your coaching business thriving on evergreen. This includes opportunities for podcast guesting, masterclasses, and the chance to create strategic partnerships with industry experts and coaches who can enhance your community. I'm buzzing with excitement about this venture, and I can't wait for you to be a part of it. Embracing change is a vital aspect of business, and this shift towards community building has been my most significant lesson of 2023. So, if you're ready to dive into a community that's not just about business but about genuine connection and growth, click the link here to join us now. But that's not all—I've also got a brand new free course creation planner for you. Check out the link here to access this valuable resource and, as a bonus, find your way into the Evergreen Coaching Business Lab on Facebook. As I wrap up 2023 with a bang, I want to express my gratitude for being part of the Maeve Ferguson Podcast. If you've found the content valuable, I encourage you to share it with a friend or fellow coach in the industry. Spread the knowledge and insights that can help others as they build and scale their evergreen coaching businesses. Before we bid farewell to 2023, here's a final reminder about the early bird pricing for our luxury VIP retreat, mentioned in the last episode. This is your last chance to secure a spot at the discounted rate, so don't miss out. I'm looking forward to seeing you all next week as we transition into 2024, where the Maeve Ferguson Podcast will take on a slightly different look and feel. I can't wait to welcome you inside our new Evergreen Coaching Business Lab. Thank you for an amazing 2023, and here's to an even more exciting journey ahead!

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Have you ever experienced a moment so impactful in your business, it completely shifted your perspective on success? That's precisely what happened to me, and I can't wait to share how embracing the 'being' over the 'doing' in business has catapulted my coaching business to new heights. As you listen to my reflections, consider this an exclusive invitation to join us at our luxury VIP business and spa retreat in Northern Ireland in March 2024. Here, a fusion of relaxation and strategy awaits, with sessions on marketing, sales, mindset, and more, led by experts like our in house sales coach Jess, our in house mindset coach, Kasia, and personal stylist Monica Mueller. Seize the chance to revitalize your business and personal brand amidst the opulence of Northern Ireland's countryside—early bird pricing ends on 31/12! Imagine unwinding in a serene spa after a day of intense learning and personal growth. This opportunity is not just about enhancing your business; it's an investment in the evolution of your identity as an entrepreneur. Engage in transformative conversations with our guest experts, who are set to provide insights on everything from clearing emotional blocks to being featured on world class podcasts. Don't just dream about your future success—wear it, live it, and let it resonate with every step you take towards 2024. Check out all the details here

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I am bursting with excitement as I share the magic of Christmas through my children's eyes and reveal the success of our recent Micro-Offer Virtual Accelerator.

Listen in as I discuss how this three-day intensive bootcamp has empowered amazing coaches globally to create their converting Micro-Offer.

I emphasize the critical importance of understanding your market's needs and tailoring your offerings accordingly to prevent trying to force a square peg into a round hole. I also share seven practical ways to tune into your market and provide them exactly what they need, making sales a breeze.

Learn about how to utilize tools like Social Blade and Amazon, as well as Facebook groups to conduct effective market research. Discover how to use these platforms to gather information about your ideal clients' struggles and desires, and how to use this language in your sales and messaging strategy.

I assure you that using these techniques will have your potential clients feeling understood and eager to buy your products or services. Join me in this insightful conversation that could revolutionize your approach to sales.

You can join the Workshop here

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This week, listen in as we examine what could be halting the progress of your coaching business.

Reflecting on the past year, we'll explore the goals you set versus the reality of where you find yourself. While we've seen a significant 303% increase in our revenue and exceeded our targets, we know that not everyone's journey has been the same.

If you've found that your goals remain unmet, year after year, this episode is dedicated to understanding why and how you can turn things around. Don't miss out on the free quiz mentioned in the show notes that will help you pinpoint the main obstacle preventing your coaching business from taking off.

With the understanding that data doesn't lie, we delve into why you might not be attracting the clients you want and what it means for your business. Is your marketing strategy failing to clearly define who you serve and what you offer? Or perhaps your DMs aren't brimming with potential clients because your content lacks the pull? Are you crafting offers that people don't want to buy?

Tune in to discover how to overcome these pitfalls and transform your coaching business into a steady, successful business.

Take the Quiz Here

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Listen in as we tackle the ever-pressing question of where to find your next client. We'll share five different strategies that you can use to connect with potential clients, even when it seems like you've hit a roadblock. Drawing on our personal experiences and some valuable industry insights, we'll guide you through the process of revisiting past sales call lists and leveraging them to reignite interest. Plus, we'll discuss how upgrading current clients to VIP packages and creating irresistible continuity offers can build a solid base of monthly recurring revenue. In the second part of our conversation, we highlight the significance of having a micro offer in your coaching business. We discuss how this can not only differentiate you from your competitors, but also help to fill your coaching programs on Evergreen effectively. Don't miss our insights on crafting an impactful micro offer and details about our Masterclass, where we'll guide you through creating your own micro offer within just three days. This is a chance to kickstart the new year with a competitive edge and secure a steady stream of clients. Join the Masterclass: Here

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Welcome back to the Maeve Ferguson podcast, and I'm thrilled to dive into Episode 104.

Today, I want to share some insights on a topic that has transformed my coaching business – how to sign coaching clients without resorting to spammy DMs. Let me take you on a journey back to the early days of my business when I found myself sending messages that felt icky, spammy, and far from authentic.

I remember desperately trying to initiate conversations with phrases like "I love your profile" or discussing mundane topics like the weather just to connect with potential clients. It didn't align with who I am, but at that time, I felt stuck, like I had no other choice if I wanted to grow my coaching business. Fast forward a few years, and I found myself on the living room floor, playing with my kids. Meanwhile, my coaching offers were seamlessly converting into paying clients on autopilot.

The magic behind this transformation lies in what I call The Voice Note DM Sales System – a method that revolves around four critical components. First and foremost, we delve into pain points profiling and ideal client identification. If you're receiving less than seven inbound keywords a day, it's a signal that your points profiling needs refining. This is the foundation for creating content that resonates with your ideal clients, making them feel heard and understood.

Moving on to the second component, crafting a script becomes crucial in converting leads into buyers. Through extensive testing, we've discovered that scripted voice notes significantly boost the know, like, and trust factor, resulting in higher conversion rates. The third component involves automating the process when the volume of inbound keywords becomes overwhelming.

Lastly, attracting your ideal client to DM you with a specific keyword sets the entire process in motion. To recap, the four key components are pain points profiling, crafting a conversion script, automating the process, and attracting your ideal client.

To help you implement this system, we've prepared a brand new micro-offer at the cost of a cup of coffee.

This Voice Note DM Sales System guides you through uncovering pain points, understanding what your ideal client desires, providing a step-by-step conversion script, automating the process, and attracting your ideal client. Simply send the word VOICE to our Instagram to access a demo and witness the power of converting leads to clients on autopilot.

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3 Reasons why you aren't filling your Coaching Programmes

I am absolutely thrilled to have you here today as we dive into a topic that could be the game-changer you've been searching for in your coaching journey. Now, if you've been feeling that your coaching programs aren't hitting the mark, this episode is a must-listen.

Reason #1: The Know, Like, and Trust Dilemma

Are you tired of feeling like your message is getting lost in the noise of social media? It's time to break free from the status quo. I'll unveil a strategy that not only builds know, like, and trust but ensures your ideal clients are not just hearing but absorbing your valuable content.

Reason #2: The PDF Lead Magnet Pitfall

Let's be real – those gorgeous PDF lead magnets take time and effort to create. But what if I told you there's a smarter way to build your email list, ensuring your efforts don't end up in the digital abyss? Intrigued? Stay tuned.

Reason #3: Bridging the Solution Gap

Ever felt like you're shouting into the void, knowing you have the solution but struggling to be heard? I get it. We're going to unlock the secret to cutting through the noise and making your expertise unmistakably clear to your audience.

The Persuasive Power of the Micro Offer! 💥

Hold onto your seats because we're about to discuss the game-changer – the converting micro offer! It's not just a strategy; it's the key to building a list of committed buyers and propelling your clients towards success. Learn how a well-crafted micro offer can seamlessly lead to autopilot enrollments in your coaching programs.

Ready to Ignite Your Coaching Business? Join the Free Masterclass! 🚀

Are you curious about the unstoppable force of micro offers and how they can transform your coaching game? I've dropped a link in the show notes to our free masterclass. Head to https://www.maeveferguson.com/ai, and let's embark on a journey that elevates your coaching programs to new heights.

👉 Don't miss out! Secure your spot in the masterclass.

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Welcome to the Maeve Ferguson Podcast, Episode 102.

Today, we're delving into the transformative catalyst for your coaching business in 2024: crafting a coaching offer that truly converts.

Context of the Coaching Offer:

• In our evergreen Lifestyle coaching business model, we employ a quiz funnel to hyper-qualify leads, leading to a micro-offer to build trust and eventually guide clients into the coaching program.
• This episode focuses on the crucial element: your main coaching offer.

Painpoints Profiling:

• Start with "pain points profiling" to understand your ideal client's language deeply.
• Use tools like Social Blades to find the genuine language on platforms like YouTube, Instagram, and Facebook groups.
• Ensure you don't sanitize language; resonate by using their authentic expressions.

Ideal Client Identification:

• Move beyond surface-level avatars; understand your ideal client profoundly.
• Aim for a level of understanding that lets you map out a day in their lives in perfect detail.

Crafting a Stand-Out Approach:

• In the online space, a generic approach won't cut it.
• Develop a unique and standout coaching approach that distinguishes you from the crowd.

Crafting Phases and Steps:

• Develop the phases and steps of your unique approach; these become the modules and lessons in your coaching program.
• Ensure a tight curriculum; avoid unnecessary content and focus on delivering results quickly.

Crafting Toolkits and Bonuses:

• Address objections through carefully crafted toolkits and bonuses.
• These should not only expedite results but also directly counter objections your ideal client might have.

Sales Page Creation:

• Your sales page should guide potential clients through the identification of their problems and the impact on their lives.
• Introduce your methodology as the solution and emphasize that your coaching offer is the implementation of this unique approach.
• Demonstrate how bonuses and toolkits directly address objections.

Building Your Audience:

• Emphasize the importance of building an audience, especially if running an organic business without paid traffic.
• Consistent posting should target your ideal client, not just friends or colleagues.

If you would love to discover HOW to do all of this, dive into our Coaching Offer Catalyst, available at the price of a cup of coffee.

DM the word "catalyst" on Instagram here @iammaeveferguson

• The Coaching Offer Catalyst provides a step-by-step guide through the entire process outlined in this episode.

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In Episode 101 of the podcast, I welcome Colm and Jane Ward from 'Me Time Coaching.' They have transformed my health and therefore my business. I had been neglecting my health and wellness as a CEO and mom, but their guidance changed everything. They focus on helping busy parents prioritize "me time" and taking care of themselves. The key lies in understanding the power of self-care and how it impacts all aspects of life. They offer a FREE 14-day program that simplifies health and fitness. It uses a traffic light system to create awareness about food choices and helps you focus on self-care. The program aims to make health achievable and effective long-term. It emphasizes implementing changes over complicated information. Colm & Jane stress that removing the labels we attach to ourselves, such as "CEO" or "mom," and understanding the importance of "me time" can lead to transformative results. Enjoy the episode! You can follow Jane and Colm on Instagram here Join Lose It for free here

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Episode 100 - Generational Wealth and Financial Freedom through Real Estate - With Amelia Misenheimer

This week marks our 100th episode, a milestone I never thought possible when I first considered starting this podcast. To celebrate, I've brought in a special guest, Amelia Misenheimer, a real estate investment coach. She's a close friend and an expert in this field, and I'm thrilled to have her on the show. Amelia Misenheimer, an Expert Real Estate Investment coach, joins us today. She specializes in guiding successful individuals who aim to build generational wealth and financial freedom through real estate. Amelia shares her background, mentioning she's been investing in real estate since 2010 and has been a full-time real estate professional since 2011. She enjoys working with successful individuals who want to diversify their investments, build generational wealth, increase passive income, and create a life of financial freedom through real estate. We discuss the key elements of real estate investing, focusing on generational wealth and passive income. We delve into the question of when someone is ready to start in real estate investment, emphasizing that there's never a perfect time – you just need to decide to take that first step. The conversation shifts to the advantages of real estate compared to other investment options. Amelia highlights how real estate typically moves inversely to the stock market, offers substantial appreciation potential over time, and can yield significantly higher returns on initial investments. We explore the initial steps for getting into real estate investing. They stress the importance of defining your "why" – whether it's to fund your children's education, retire early, or build a generational wealth portfolio. The goals you set will influence your approach and timeline in real estate investment. Amelia also mentions the benefits of real estate as a way to pass wealth to the next generation, thanks to various tax advantages and opportunities, making it a unique asset for building generational wealth. They tackle common misconceptions about real estate investing, including the idea that it requires a substantial amount of money to start. Amelia clarifies that it's possible to begin with minimal funds and gradually grow your investments. We discuss the importance of staying focused and not becoming overwhelmed when selecting properties, stressing the significance of defining clear goals and property criteria. Amelia shares a personal story about her first real estate investment, where she overlooked a major issue, leading to significant expenses and a valuable lesson. This experience highlights the importance of thorough due diligence. To take Amelia's Quiz click here To connect with Amelia click here

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Episode 99 - 5 Misconceptions about Micro Offers

They are just like a trip wire with no value

Thinking it is just a pdf or paid workshop

Thinking $7 won't ascend into high ticket programmes

Thinking it takes a long time to create

Thinking that you have to have to put the kitchen sink in there.

DM "OFFER" on Instagram

or email "OFFER" to support@maeveferguson.com

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Welcome to the Maeve Ferguson Podcast, Episode 98! Can you believe we're just two episodes away from our 100th milestone? It's been an incredible journey, and I'm excited to share today's topic with you. In this episode, we'll be exploring four common misconceptions about selling evergreen coaching programs.

Misconception #1: Evergreen Delivery Isn't as Effective as Cohort Delivery

One of the common misconceptions is that delivering coaching content on evergreen won't be as effective as doing it in a cohort. Some believe that the sense of community and camaraderie is lost in evergreen programs. However, it all comes down to how you run your community. In our Evergreen Lifestyle Business Academy, we ensure that new members feel included through a robust onboarding process. We celebrate wins together, regardless of how long someone has been in the community. Sharing challenges vulnerably fosters a supportive environment, making evergreen just as effective for building connections as cohort programs.

Misconception #2: No Cart Close Means No Action

Contrary to belief, you don't need cart close deadlines to drive action. It's all about crafting a compelling offer with the right toolkit and bonuses. When you create a no-brainer offer, urgency becomes a natural part of the decision-making process. We also use expiring bonuses to encourage quick decisions. The key is to make your offer so appealing that people can't resist, even without a closing deadline.

Misconception #3: You Must Present Live for Weekly Workshops

Live workshops can be a powerful tool for engagement, but that doesn't mean you have to be there live every time. You can create a live experience by streaming your workshops and having your team answer questions in real-time. Live sessions often lead to higher attendance rates compared to pre-recorded content. So, while it's live, you don't have to present live every week, avoiding the exhaustion of constant live launches.

Misconception #4: You Can't Take a Break from Client Delivery in Evergreen

With evergreen enrollment, you can still take breaks from client delivery. Structuring your programs effectively is the key. One strategy is to have a team of coaches to share the load of weekly coaching calls. Alternatively, if you're a solo coach, plan your annual calendar with breaks and holidays in mind. If someone enrolls right before your scheduled vacation, let them know in advance and adjust their program's timeline accordingly.

Thank you for joining me for Episode 98. DM me on Instagram with your aha moments; I'd love to hear from you. And if you're interested in learning more about the Four Laws of Filling Your Coaching Programs Without Launching, check out the link here. There, you can register for a free live workshop where I'll dive deeper into this topic.

That's a wrap for this week's episode. I can't wait to see you next week for Episode 99!

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Today, we're delving into the world of building your quiz funnel. I've noticed many discussions in various online communities, like Facebook groups, about the best software for creating quizzes and what to consider when building one. That's precisely why I decided to dedicate this podcast episode to this topic. First and foremost, you might wonder why you should even bother with a quiz funnel in your business. Well, if you've tried everything—live launches, challenges, webinars—and received lots of praise but not many clients, it could be a sign that you're attracting unqualified leads. That's where a quiz funnel comes in. Reason number one: it brings in qualified leads. Second, quizzes tap into curiosity, much like the Myers-Briggs test. We're all naturally curious about discovering something new about ourselves. Quizzes make for highly attractive lead magnets with a high organic opt-in rate and low cost per lead when running paid traffic. Now, let's talk about what to consider when building your quiz funnel: The Hook: Your quiz must have a captivating hook that grabs people's attention and stops them from scrolling past. A bland or uninteresting hook won't cut it. Number of Questions: Aim for a sweet spot of 7 to 12 questions. Longer quizzes can overwhelm participants, leading to fewer opt-ins. Questioning Strategy: Craft your questions to guide participants through a journey. Balance between highlighting their pain points and painting a picture of their desired future after experiencing your solution. Diagnostic Questions: Include questions that help diagnose their problems. These insights are gold for shaping your future offers and programs. Future Goals: Ask about their aspirations for the next 12 months related to your niche. This helps tailor your offers to their specific needs. Opt-In Placement: Be strategic about when you ask for their contact information. Don't request it upfront; instead, provide a teaser of their quiz results first. Bespoke Follow-Up: Personalize your follow-up based on the pain points and problems they revealed in their quiz. This sets you apart from generic lead magnets. Offer Placement: Present relevant offers based on their quiz results. If your quiz reveals a specific problem, offer a solution immediately. Audience Building: Use quiz responses to create look-alike audiences for targeted ads. This helps reduce the cost per lead and refine your targeting. KPI Monitoring: Keep a close eye on key performance indicators (KPIs) such as landing page conversion rates, question completion rates, and conversion rates into your offers. Tweak your quiz as needed to optimize these metrics. Remember, building a successful quiz funnel involves understanding the psychology behind it, from the question sequence to the user experience. Don't fall into the trap of believing that quiz funnels don't work if you don't see immediate results. If you're interested in learning more about quiz funnels and how they can benefit your business, we have a free live workshop that covers the topic in detail. You can find the link here: MaeveFerguson.com/evergreen

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Today we are exploring the seven key reasons why you might not be attracting the coaching clients you truly deserve. But don't worry, I've got you covered with an on-demand masterclass that you can access right now. Just head over to this link to dive into this transformative training.

In the masterclass, I'll delve into these seven reasons in more detail and, most importantly, I'll reveal how to fix them quickly. So, let's get started with a sneak peek of what's to come:

Reason 1: Are you trying to help people with something that isn't a painful enough problem? It's like the old man and his dog story where the dog refuses to get off a nail because it's less painful than moving. If your coaching doesn't address a pressing issue, it's one of the reasons you might struggle to find clients.

Reason 2: Your offer may not align with what your ideal clients want to buy. Your coaching promise may not be something they're willing to invest in. But don't worry; I'll share strategies in the workshop to make your offer irresistible.

Reason 3: Posting constantly on social media may not be the silver bullet for attracting clients. Being consistent is essential, but only one tiny piece of the picture.

Reason 4: Thinking that a few digital trainings, a Facebook group, and some coaching calls are all it takes to sell your coaching offer is a mistake. The landscape has evolved, and this approach will not cut it in today's world.

Reason 5: Sounding like every other coach in your industry can be a deal-breaker. You need to stand out and offer a unique approach to capture your ideal client's attention. I'll reveal how to do that in the workshop.

Reason 6: Creating a coaching offer without listening to your market is another common pitfall. Instead of making assumptions, you should tune in to what your potential clients truly need.

Reason 7: Lastly, having a sales process that feels uncomfortable for both you and your potential clients is a big turn-off. We'll discuss how to avoid that "icky" feeling and create a more natural, authentic sales approach.

If you're eager to uncover your main roadblock to getting coaching clients and learn how to fix it swiftly, make sure to sign up for the On-Demand training right away. It's a 60-minute session that will provide you with valuable insights and actionable steps to supercharge your coaching business.

See you next week!

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Running a successful beta can be a game-changer.

Identifying Your Niche:

• It's crucial to deeply understand your niche and conduct in-depth research.
• Using AI and social media can help you identify your ideal client.

Defining the Problem You Solve:

• Your coaching should address a specific, tangible problem or desire.
• Use AI and social research to pinpoint this problem accurately.

Crafting Your Offer:

• Your offer is more than coaching; it's the entire package that gets clients results.
• Address objections, use bonuses, and make it a no-brainer.

Pricing Your Beta:

• For a beta, consider pricing it so clients feel they're getting incredible value.
• You can charge a low fee or even offer it for free if you want, but ensure participants are committed.

Audience Building:

• If not using paid traffic, build an organic audience by positioning yourself as an expert.
• Don't pitch; provide value and solutions in relevant groups.

Delivering Your Beta:

• Keep the beta timeframe reasonable; don't drag it out.
• Consider compressing content for faster feedback and testimonials.
• Adjust the delivery cadence as needed.

Volume Considerations:

• Determine how much content to deliver and the number of participants.
• A smaller, engaged group can lead to deeper transformations.
• Expect drop-offs; not everyone will complete the program.

Order of Delivery:

• Keep your beta program flexible; adjust content based on feedback.
• Identify gaps and eliminate unnecessary fluff.
• Get feedback from participants to fine-tune your program.

Go Live:

• Build excitement for your beta on social media.
• Ensure participants understand what's expected of them.
• Secure sign-ups and commitment for feedback.

Conclusion:

• Running a successful beta can set the stage for a thriving coaching program.
• Check out our on-demand training for more insights.
• Remember, it's time-sensitive, so act today!

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Today, I'm excited to share an experience that happened just yesterday, which taught me some invaluable lessons. It's all about what happens when things go terribly wrong. So, let's dive right in.

Lesson 1: Problems vs. Solutions So, here's the backdrop: I had a massive joint venture workshop lined up, a culmination of weeks of planning. My partner had worked tirelessly to bring in an audience. Everything was meticulously prepared – the decks, sales pages, even special bonuses. This was a big moment for us.

Lesson 2: The Unexpected Trigger The day was going smoothly until an unexpected storm hit Northern Ireland, with thunder and lightning that hadn't been forecast. At 16:51, just minutes before showtime, my worst nightmare came true – my Mac suddenly powered off. Panic set in, but I quickly checked the circuit breakers and realized it was a widespread power outage.

Lesson 3: Reacting Under Pressure With only minutes to go, I had to think fast. I needed to contact my partner to let her know what had happened because I was the only one who could start the session. But there was no phone signal, no Wi-Fi, no 3G, no 4G – nothing. Time was ticking, and I couldn't reach anyone. I even tried to reach my mother-in-law for help, but she had no electricity either.

Lesson 4: The Power of Relationships Eventually, I managed to get a message to my partner. The real twist here was that all registrants were on my database, not hers. It taught me the importance of ensuring joint venture partners have access to their contacts, especially in emergencies.

But the most incredible part was my partner's response. She was incredibly understanding, even though she had entrusted her audience to me for the first time. Our strong relationship made all the difference.

Conclusion So, in hindsight, here's what I've learned. When problems arise, it's crucial to put on your solution hat. Unexpected triggers can happen, and your reactions define your business's resilience. Relationships you've built can save the day when the worst occurs.

Remember, in the grand scheme of things, nobody died, and the meaning we attach to such situations is within our control. If you'd like to catch the live workshop that didn't happen last night, check out the link here. You'll get to experience the value and learn how to create and sell out your group coaching program in just three days. Don't miss it!

Oh my goodness, what a wild ride it has been. Thanks for joining me on this episode, and I'll see you there.

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In this episode, I'll be sharing my key takeaways from Alex Hermozi's book launch for his $100 million leads book, following his successful $100 million offers book.

Key Takeaway 1: Are We Playing Small?

• Many online entrepreneurs underestimate the effort required to build a successful business.
• Some believe that a few social media posts or a handful of sales calls are sufficient.
• I even found myself thinking I was playing big, but in comparison to the big players, I was still playing small.
• So, ask yourself: Are you playing small? Are you expecting a million-dollar business with minimal effort?

Key Takeaway 2: Leading with Value

• Leading with value was a major revelation for me.
• I've always believed in "what but not how," but I realized the importance of providing immense value upfront and then selling the implementation.
• Are you leading with real value, or are you just posting without substance on social media?

Key Takeaway 3: We Don't Know What We Don't Know

• The saying "we don't know what we don't know" resonates deeply with me.
• Listening to Alex's book, I initially felt like I knew it all, but I had two breakthrough moments towards the end.
• It's vital to remain open and receptive to new knowledge and not assume you've mastered everything.

Key Takeaway 4: The Habits of Success

• Success isn't about intermittent good habits; it's about consistent, high-performance habits.
• I've had periods of great habits, followed by lapses, but success requires ongoing commitment.
• Evaluate your daily habits—are they aligned with those of a high-performance entrepreneur?

Conclusion

• This episode might have been triggering for some, but remember, growth often comes from confronting our triggers.
• Join our live workshop to learn the "Converting Coaching Formula" and how to create and sell out your coaching programs in just three days.

Outro

• Thank you for tuning in to this week's episode of the "Me of Ferguson Podcast."
• Visit maeveferguson.com/groupcoaching to reserve your spot for our upcoming live workshop.

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Episode 92: Exploring 5 Blind Spots I Discovered

Introduction: Hey there, wonderful listeners! Welcome back to another awesome episode of the Maeve Ferguson Podcast. I'm thrilled to dive into a topic that's close to my heart - the five blind spots I recently uncovered. These insights are valuable for everyone, and I'm excited to share them with you today.

The Amazing Guest: Before we jump in, let me tell you about an incredible guest who's soon joining us for episode 100. Amelia, an exceptional real estate investment coach and a dear friend, will be gracing our podcast. She's all about building generational wealth through real estate, and I can't wait for you to hear her insights. Keep an eye out for her episode! You can take Amelia's quiz here

Blind Spot 1: Stories I Tell Myself: Lat weekend, I had the pleasure of hosting Amelia, who's both a client and a friend. Spending time together opened my eyes to a massive blind spot: the stories I've unknowingly crafted around my personal life. I thought I was free from these narratives, but turns out, I had built quite a collection, especially after the arrival of my second child. I realized that personal transformation is an ongoing journey, and it's easy to get trapped in stories we create. It's time to question those narratives!

Action Step: Take a moment to reflect on the narratives you've constructed about your life. Are they true, or are they just stories? Imagine someone giving you a reality check - a "wet fish slap" - to wake you up to the fact that these are just stories. What would that wake-up call look like for you?

Blind Spot 2: Solutions in Business vs. Personal Life: I pride myself on being solution-oriented in my business, helping coaches find solutions for their challenges. However, when it came to my personal life, I realized I was stuck in a different mindset. A wedding invitation arrived that required me to travel, leaving my children behind. Initially, I felt overwhelmed and believed it was impossible. But Amelia's perspective and support helped me see that creative solutions are possible when we're open to them.

Action Step: Think about a problem you're facing in your personal life. Are you approaching it with the same solution-oriented mindset you have in your business? Challenge yourself to consider alternative solutions, even if they seem unconventional.

Blind Spot 3: The Value of Rest and Relaxation: I've always been passionate about my work, often neglecting rest and relaxation. Spending quality time with Amelia made me realize that downtime and laughter are just as crucial as work. During our spa day and heart-to-heart conversations, I felt rejuvenated. It hit me that rest is an essential component of high performance.

Action Step: Evaluate your work-life balance. Are you giving yourself enough time to rest and relax? Consider activities that recharge you, whether it's binge-watching a show, reading a book, or simply spending time with loved ones.

Blind Spot 4: The Power of a Dream Team: Having a supportive and capable team can make or break your business. When I fell ill, my incredible copywriting coach stepped up and saved the day. This highlighted the importance of having a dream team to rely on, even outside of business contexts.

Action Step: Reflect on your team, both in your business and personal life. Are you nurturing a network of support? Whether it's colleagues, friends, or family, having a strong support system can make a world of difference.

Blind Spot 5: The Health and High-Performance Connection: My health and diet habits were often all or nothing - extreme periods of discipline followed by indulgent days. However, I realized that my well-being directly impacts my business performance. Aligning health and high performance became a priority, as I recognized that a balanced approach yields better results.

Action Step: Consider the connection between your health and your ability to perform in your professional life. How can you integrate healthier habits that contribute to your overall high performance? Remember, it's not about perfection, but consistent progress.

Conclusion: That's a wrap on today's episode, where we explored five eye-opening blind spots I discovered. Remember, we're all on a journey of growth, and recognizing our blind spots is a step toward becoming our best selves. If you're a coach looking to level up your game, don't miss my upcoming free workshop on group coaching. Find the link here. Until next time, keep pushing your boundaries and embracing your growth!

Thanks for tuning in to the Maeve Ferguson Podcast. If you enjoyed today's episode, be sure to subscribe and leave a review. And don't forget to connect with me on social media @iammaeveferguson. See you next week!

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Episode 91 - 7 Massive Mistakes to Avoid when it comes to Creating & Selling Out Your Group Coaching Offer

I'm thrilled to have you join me for today's episode.

• In this episode, I'll be sharing the seven massive mistakes I often see expert coaches and newcomers make when they're creating and launching their group coaching programs.

Expensive Mistake #1 - Creating Inadequate Group Coaching Offers:

• Many coaches mistakenly believe that their group coaching offer only consists of coaching calls, a Facebook group, and digital training.
• Unfortunately, this approach often leads to frustration as it fails to attract the right clients.
• I've noticed this pattern among frustrated coaches who feel like they're hitting a wall with their efforts.
• In response to this, I'm excited to share a free live workshop where I'll guide you through creating a converting group coaching offer in just three days.
• You can find the workshop link here

Expensive Mistake #2 - Overemphasizing Cohorts:

• I've come across coaches who believe their program can only be successful within a cohort model.
• However, it's important to realize that effective onboarding and content delivery can extend beyond this approach.

Expensive Mistake #3 - Ineffectively Using Social Media:

• A common error is consistently posting on social media without targeting the right audience.
• I'll touch upon the audience attraction system and how crucial it is to engage your ideal clients with relevant content.

Expensive Mistake #4 - Overwhelming or Underwhelming Offers:

• Some coaches tend to go overboard or offer too little in their group coaching programs.
• In other words, they either stuff their offer with unnecessary elements or leave it feeling empty.
• I'll explain why striking a balance and providing meaningful content is key to avoiding these pitfalls.

Expensive Mistake #5 - Incorrect Pricing and Naming:

• Pricing and naming your coaching offer is another challenge I've noticed.
• Using abstract terms or confusing names can turn potential clients away.
• It's essential to keep it simple and clear, while also ensuring your pricing reflects your journey and expertise.

Expensive Mistake #6 - Traditional Approach to Content Creation:

• Instead of relying on traditional brainstorming, I recommend harnessing the power of AI to understand your ideal clients' needs.
• By doing so, you can gain insights into what clients truly desire and are willing to pay for.

Expensive Mistake #7 - Fear of Selling:

• Many coaches struggle with discomfort or anxiety when it comes to selling their coaching offers.
• I firmly believe that if you have the ability to help someone transform, it's your moral obligation to make the offer.
• Waiting for the perfect moment is a trap; taking proactive steps to make offers is crucial for success.

Conclusion:

• To wrap up, I've discussed the seven major mistakes coaches should avoid.
• If you're looking to transform your group coaching offer from "take it or leave it" to "gotta have it," I invite you to join me in a free live workshop.

• During the workshop, I'll share insights into the four keys of the converting coaching formula and how to sell out your coaching programs in just three days.

• I'm looking forward to connecting with you at the upcoming workshop.

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Welcome back to the Maeve Ferguson Podcast! I'm thrilled to have you here for our 90th episode.

• It's incredible to think that we're approaching the 100-episode milestone on this journey together.
• In today's episode, I'll be sharing six valuable insights that I gained from my recent holiday experience.

Holiday Reflections

• I've just returned from a wonderful few days away with my husband and our two little ones.
• During the drive home, I had some powerful realizations that I'm excited to share with you today.
• These insights aren't just personal; they can be applied to your business and your life as well.

Insight 1: Embracing Passion for Work

• The first and most significant realization was that I genuinely love what I do.
• While on holiday, I found it challenging to detach from work because I'm so passionate about it.
• The excitement of working on new projects and ideas made it hard to follow the conventional notion of switching off during holidays.
• This insight highlighted the privilege of having a career that doesn't feel like work at all.

Insight 2: The Value of a Supportive Team

• Another major lesson was the importance of having a reliable team.
• Although there were a few challenges while I was away, my team handled most things seamlessly.
• They managed calls, assisted clients, and kept things running smoothly, allowing me to relax and enjoy my time.
• The significance of a dedicated team that has your back is truly priceless.

Insight 3: Client Quality Shapes Life Quality

• I've always known this, but the holiday reinforced it: the quality of your clients impacts your life as a coach.
• Working with amazing, respectful clients who understand the need for breaks is invaluable.
• Building a community of supportive and understanding clients is a treasure beyond measure.

Insight 4: Balancing Self-Care Amidst Family Time

• As any parent knows, a family holiday with young children isn't always a break for yourself.
• I realized that I hadn't truly taken time for myself during the holiday
• The importance of incorporating self-care into family time became crystal clear.
• Just like the airplane oxygen mask analogy, taking care of ourselves allows us to better care for others.

Insight 5: Planning for a Smooth Return

• I've always been a planning enthusiast, but this holiday taught me the value of planning for the return.
• After being engrossed in a recent bootcamp, I hadn't fully prepared for my comeback.
• Returning to work without a clear game plan took extra time to reorient and catch up.
• This experience highlighted the necessity of having a solid plan for post-holiday reintegration.

Insight 6: The Magic of Fresh Air and Quiet

• The final realization was the incredible impact of fresh air and silence on creativity.
• Being away near the coast brought an influx of ideas and inspiration.
• It's easy to get caught up in the details while working on computers, but stepping back can lead to innovative thoughts.
• Fresh air and quiet space fostered amazing ideas that I'm excited to pursue in the coming months.

Conclusion

• And there you have it - the six powerful lessons I learned from my recent holiday.
• Loving what you do, relying on a supportive team, cherishing quality clients, prioritizing self-care, planning for returns, and embracing the inspiration of fresh air and silence.
• I'm grateful for the opportunity to share these insights with you.
• Stay tuned for more exciting content in future episodes as we continue this journey together.
• Thank you for joining me in this episode of the Maeve Ferguson Podcast.

Don't forget to subscribe, and I look forward to connecting with you again next week.

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Welcome back to Episode 89 of the Maeve Ferguson Podcast! Today, I am thrilled to share with you six hidden secrets to conversion that have significantly boosted my business's ROI over the past year.

1. Profound Offers That Can't Be Refused

2. Crafting offers so profound that your ideal clients can't resist saying yes is the key to success. I'll reveal a micro offer with maximum impact later, helping you create irresistible offers too.

3. The Power of Storytelling

4. I implemented the power of story by working with storytelling master, Colin Boyd, at every stage of your funnel. Transform your ideal clients' beliefs and help them see themselves in your story.

5. Captivate Your Audience with Your Voice

6. Voice coach Tracy Goodwin is a rockstar in this area. While some believe it is not the top priority, improving your voice captivation can elevate your business from six to seven figures so quickly its insane. Don't skip this one!

7. Overcoming Objections Through Bonuses

8. In the flagship offer blueprint, we handle objections through bonuses, stacking them up and knocking them down to entice your ideal clients to take action.

9. The Secret Weapon: Confidence

10. Confidence is a game-changer. I experienced a confidence dip after having my baby, but working with my mindset coach Kasia Rutkowiak transformed me. Now, I feel unstoppable every day.

11. Elevating Your Personal Brand

12. Collaborate with personal branding expert, Monika Mueller, to uplevel your brand and elevate your online presence. Align your appearance with the quality of your programs.

These six hidden secrets may be different from what you were expecting, but they've been my game-changers over the last six months. Embrace these insights to elevate your business and personal growth.

Get The Flagship Offer Blueprint HERE

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Welcome to Episode 89!

Today, I dive into the concept of an evergreen lifestyle business model and how it can transform your life and coaching business for the better. Many people in the industry talk about launching and short-term success, but we've developed a unique approach that aligns with the life you desire. Let's explore this methodology!

1. The Importance of an Evergreen Lifestyle Business Model

2. Building a business that matches your desired lifestyle is crucial to avoid self-sabotage and burnout. We want sustained success, not short-term gains.

3. The Core Elements of Our Business Model

a. Quiz Funnels: - The journey begins with quiz funnels, helping us hyper-qualify our ideal clients who are problem-aware and seeking a solution.

b. Micro Offers: - We craft micro offers that directly address the problems identified in the quizzes, building trust and rapport with our audience.

c. Like Live Workshops: - Leads and purchasers are invited to our like live workshops. These workshops are live broadcasts, allowing us to build even deeper connections and trust.

d. Mid-Ticket Evergreen Offer: - After the live workshop experience, we present a mid-ticket evergreen offer that includes live coaching, providing a taste of our unique coaching container.

e. Boot Camp Methodology: - We validate our evergreen offers through boot camps to ensure they genuinely meet our audience's needs before making them available fas evergreen programmes.

f. Academy and Continuity Offer: - The journey culminates with an invitation to join our Academy, where clients receive comprehensive support and guidance. Upon graduating, they are offered a low-ticket continuity plan, ensuring they remain part of our community with access to coaching, future upgrades, and more.

1. Creating Your Evergreen Lifestyle Business Model

2. Building this model requires effort, dedication, and strategic planning. It's not an overnight process, but it provides long-term benefits for your desired lifestyle.

3. Take Action!

4. Discover your AI blind spot that may be affecting your coaching business growth by taking our free quiz. Find the link here or my social profiles.

Remember, an evergreen lifestyle business model is about more than just business success; it's about creating the life you truly desire.

Join us on this journey of building sustainable, fulfilling coaching businesses.

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Welcome back to the Maeve Ferguson Podcast

• In episode number 87, Maeve dives deeper into the concept of the gap and the gain, following last week's episode on hidden success strategies.
• Maeve aims to help listeners make the most of the second half of 2023 and encourages them to focus on the gain rather than the gap.

Reflecting on Achievements:

• Maeve emphasizes the importance of taking stock of accomplishments in the business.
• She introduces the concept of an asset list and encourages listeners to look back at the assets created in their businesses since January 1.
• Examples of assets include quiz funnels, landing pages, workshops, and evergreen coaching programs.
• Maeve highlights how even small assets can work for the business over time.
• She encourages listeners to capture and appreciate the wins related to their business model, offers, lead generation, and sales.

Lessons Learned and Clarity of Thinking:

• Maeve shifts the focus to lessons learned in each aspect of the business month by month.
• Reflecting on lessons helps entrepreneurs grow and make strategic decisions.
• Maeve stresses the importance of clarity of thinking, as a confused mind hinders progress and prevents decision-making.
• While entrepreneurs may desire a complete and shiny picture of their business, Maeve explains that clarity comes from knowing the next right move.
• She provides examples, such as choosing a niche, crafting an offer that converts, and making an offer to transition to an evergreen model.

Balancing the Gap and the Gain:

• Maeve discusses the importance of recognizing when gap thinking occurs and gives permission for a brief moment of self-pity or frustration.
• She encourages listeners to limit this time to a few minutes before shifting focus back to the game.
• Maeve emphasizes the benefits of this mindset shift, not just in business but also in personal relationships.

Join Maeve's workshop here

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Welcome to another episode of the Maeve Ferguson Podcast

In today's episode, we will explore hidden success strategies for achieving success online

We'll also touch upon the influential book, "The Gap or The Game," which is mandatory reading within our academy.

Hidden Success Strategy 1: The Power of Focusing on the Gain:

• Focusing on the gap can lead to feelings of despondency and constantly reaching for unattainable goals.
• Instead, when we focus on the gain and reflect on our progress, it empowers us and keeps us motivated.
• Maeve emphasizes the importance of looking back at our journey, even comparing where we are now to where we were a year ago, five years ago, or even a decade ago.
• By recognizing how far we've come and embracing our gains, we can shift our perspective and approach life and business with a positive mindset.

Hidden Success Strategy 2: Leveraging Time:

• Maeve shares her first hidden success strategy, which is all about leveraging time effectively in our businesses.
• She discusses four methods to achieve this:
  1. Utilizing automations to seamlessly move clients into higher ticket coaching programs.
  2. Implementing systems that effectively qualify leads, such as using a quiz funnel.
  3. Exploring the power of podcast guesting as a way to reach a larger audience and showcase expertise.
  4. Shifting from a launch model to an evergreen sales process, automating sales and freeing up time.

Hidden Success Strategy 3: Implementation Gives Clarity:

• Maeve emphasizes the importance of implementation and taking action in our businesses.
• Simply acquiring knowledge without implementation leads to stagnation.
• Maeve shares her belief that implementation provides clarity and simplifies our business models through feedback and adjustments.
• Listeners are encouraged to become implementers and put their offers out into the world to truly see progress.

Hidden Success Strategy 4: Tenacity:

• Maeve shares a personal story about her own journey and the role of tenacity in achieving success.
• She recounts her experience of persevering through numerous sales calls before achieving her first conversion.
• Maeve stresses the vital role of tenacity in overcoming obstacles and never giving up.
• Listeners are reminded to stay committed to their goals and not be deterred by setbacks.

Conclusion:

• In conclusion, focusing on the gain rather than the gap can have a transformative impact on our lives and businesses.
• By leveraging time effectively, implementing strategies, and maintaining tenacity, we can overcome challenges and achieve our desired outcomes.
• Maeve encourages listeners to embrace these hidden success strategies and experience the positive shifts in their own lives.
• Stay tuned for the next episode, and remember to focus on the game!

Podcast Guesting Workshop - https://www.podcastguestforprofit.com/pgfp-live?affiliate_id=4150632

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Welcome to this week's episode of the Maeve Ferguson Podcast.

In this episode, we'll be diving into the highlights and insights from the recent luxury VIP retreat in Galgorm, Northern Ireland. The breakthroughs and energy at the retreat were incredible, with guest experts from around the world sharing their brilliance.

Today, I'll be sharing some key takeaways from each guest speaker session that can help you build and scale your evergreen coaching business.

Coach Kasia, the mindset coach in the Evergreen Lifestyle Business Academy, started the retreat by emphasizing the power of intention. She provided a stunning audio session to set the right intention for success. One concept that particularly resonated was the idea of single tasking. As someone who typically juggles multiple tasks simultaneously, the realization of focusing on one thing at a time was a moment of clarity. Kasia also discussed mindful eating, highlighting the importance of being present and grounded while nourishing ourselves. Additionally, she emphasized the significance of daily intention setting and scripting to shape the life we desire.

Monika Mueller, an expert in personal style and personal brand elevation, enlightened the audience on how personal style can elevate your personal brand. She shared her journey of helping me feel confident and comfortable in my style, aligning with the message of attracting high-value clients.

Monica's insights sparked the question: Are you showing up as your personal brand to attract the clients you desire? Monica will soon be conducting masterclasses in the Evergreen Lifestyle Business Academy, providing valuable guidance to clients.

Jill Weberding, a copywriter for seven-figure coaches, delivered a compelling session on crafting persuasive copy. Instead of trying to sell something that doesn't resonate with your audience, she stressed the importance of providing what they want while also offering what they truly need. Jill's expertise was highly regarded, leading her to join Team Ferguson as a Copy Coach in the Evergreen Lifestyle Business Academy. Her ability to transform sales pages, email follow-ups, and workshop decks is sparking some serious excitement in the Academy community!

Felicia Ansah, a vibrant and energetic expert, shared her insights on using Facebook Lives to fill sales funnels. Her session resonated strongly with our retreat VIPs, highlighting the infectious nature of energy and connection. When utilizing her methodology, injecting energy into your interactions helps build know, like, and trust, leading to increased sales. Felicia will be conducting a masterclass on Facebook Live inside the Evergreen Lifestyle Business Academy, providing valuable strategies to enhance client connections.

Christine Amerman, an exceptional business coach of mine, provided guidance on utilising podcasts as a growth tool without a transactional approach. Instead, the focus is on building relationships and facilitating transformations. Christine's mastery of podcast guesting has helped me secure appearances on prominent shows, and she'll be sharing her strategies in an upcoming masterclass within the Academy.

Nicole Janton, an extraordinary talent in releasing emotional blocks, joined the retreat after working with me on overcoming internal obstacles. Her expertise showcased the importance of ongoing personal growth, regardless of one's life experiences. Nicole's guidance and emotional healing led me calm, peace, and ease within my business, transitioning from constant 'doing' to a state of flow.

Jess, our in house sales coach within the Evergreen Lifestyle Business Academy, provided additional brilliance to the retreat with her training on energy in sales. By aligning energetically and setting intentions for sales calls, success becomes inevitable. Jess's session empowered attendees with powerful sales scripts and strategies, equipping them for success.

Let our Guest Speakers that you heard about them on The Maeve Ferguson Podcast!

DM "RETREAT" to be in the room next time - March 5-8, 2024 in Galgorm.com, N Ireland

Connect with Kasia

Connect with Monika

Connect with Felicia

Connect with Jill

Connect with Christine

Connect with Nicole

Connect with Jess

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Today, I want to talk about something that always reminds me of my hubby's business: pushing water up a hill. It may sound funny, but bear with me because it relates to the struggles some coaches face in selling their flagship coaching programs. You see, my business and my hubby's business couldn't be more different. I run a streamlined and organized online business that requires minimal manual work, while he runs a horse transport company. It's a manual, old-fashioned business where his drivers transport about nine animals per truck each week, coming from different locations across the UK and Ireland and going to various destinations. The logistics involved are mind-boggling—vet certificates, passports, purchase and sale transactions—all need to be managed before each of these animals can move. It's a quagmire that I'm grateful not to have in my own business. But every time my hubby talks about his business being like pushing water up a hill, it reminds me of coaches struggling to sell their flagship coaching programs. Without an offer that converts, running a coaching business feels like an uphill battle. It can lead to frustration, self-doubt, and questioning whether you're cut out for the online game. I've been there, and I remember what it's like. So, what does it take to have a converting flagship coaching offer? Let's dive into the essential elements: > Curriculum and Toolkits: Your offer must provide a clear path for your ideal clients to achieve the results they desire quickly. > Offer toolkits that make the process easier > Overcoming Objections and Support: Address your clients' objections head-on. Use bonuses and additional support to eliminate their concerns. > Find a balance between the lifestyle you want and the support your clients need. Continuity options and monthly recurring revenue are crucial. > Understanding Your Ideal Clients: Identify the pain points of your ideal clients. Craft an outcome that aligns with what they truly want. Avoiding common mistakes is equally important: > Ensure that the way you deliver your coaching aligns with the lifestyle you desire. Don't compromise your values, like time freedom, by building a time-intensive coaching model. > Understand and address the objections your potential clients may have. Failure to do so will result in missed sales opportunities. > Provide a clear and efficient path for your clients to achieve their desired results. Make it as easy as possible for them. > Find the right balance between pricing based on your expertise and experience, and what the market will bear. > Develop an effective system to attract and engage your target audience. A passive website won't be enough. > Validate your ideas and offers in the market before creating and launching them. > Understand the difference between what your clients need and what they want. Sell them what they want, but provide what they need in your coaching program so that they get what they want. To help you with all this, I've created the AI Powered Flagship Offer Blueprint. It's a four-step process to help frustrated coaches become in-demand coaches. The blueprint covers eliminating objections, understanding client desires, and avoiding common mistakes. You can access the training and create your converting flagship coaching offer within just seven days, leveraging the power of AI. Check it out here!

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Today, we are going to be talking about your audience attraction system. In business, it's essential to learn from those who are more successful than us. No matter where we are in our journey, there will always be people ahead of us and behind us. Success leaves clues, and one crucial element that successful entrepreneurs have in common is an effective audience attraction system.

The first key to the audience attraction system is expert positioning. You need to position yourself as the go-to expert in your field. Consider your social profiles and ask yourself if you appear as a global authority. Collaborate with industry leaders and participate in guest masterclasses and podcasts to establish yourself as an expert.

The second key is creating captivating content. Your content should make your ideal client feel heard and understood. Utilize the 115 method, which involves creating five pieces of content for each principle. Each piece of content includes steps to take, common mistakes, examples, personal experiences, and metaphors/analogies to demonstrate your point.

The third key is the organic audience builder. Even if you consistently post content, it's crucial to actively build an audience of ideal clients. Connect with your target audience on platforms like LinkedIn and Facebook to ensure that people see your content and have the opportunity to engage with it.

The fourth key is implementing the hand raiser hack. You need to provide an easy way for your audience to raise their hand and reach out to you. Use keywords or calls to action in your content that prompt people to contact you directly. Automations can streamline this process, allowing you to manage inbound leads efficiently.

If you want to learn more about this audience attraction system and have your ideal clients reach out to you every day, visit this link or head over to my Instagram profile (@iammaeveferguson). Check out our AI-powered audience attraction system, a low-ticket offer that provides all the tools and bonuses you need to attract your audience in just seven days.

That's it for this week's episode. Next week, we will be diving into flagship offers, discussing what to include and common mistakes to avoid. Make sure to tune in to Episode number 84. Thank you for listening, and I'll see you next time!

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Welcome back to Episode number 82 of the Maeve Podcast. In today's episode, we dive into the exciting world of micro offers. Micro offers are not only shiny and sexy, but they also work. However, there is a significant difference between a converting micro offer and what some people call trip wires or low-ticket self-liquidating offers.

Crafting a micro offer that effectively leads people into your coaching programs is the ultimate goal. One of the challenges coaches face is knowing what to include in their micro offers. There are two extremes to avoid: the "offer stuff" approach and the approach of having too little in the micro offer.

When coaches try to stuff too much into their micro offer, it may seem like good value, but it overwhelms the customers. They get lost in the abundance of content and are unable to take meaningful action. On the other hand, if the micro offer is too sparse, it may not attract potential buyers who are looking for a comprehensive solution to their problems.

Knowing how to ascend clients from a micro offer into coaching programs is another challenge. The process of ascending clients involves "bread crumbing," which means providing little anecdotes about your flagship coaching program throughout the micro offer. This can be done through implanting links to workshops, creating email nurture sequences for micro buyers, and incorporating next steps lessons inside the offer.

Choosing the right problem to solve with the micro offer is crucial. It's essential to focus on the problem that resonates with your target audience the most. Offering a solution to the wrong problem will not attract buyers.

Pricing and positioning the micro offer effectively is another challenge. It's important to align the price and positioning with your business principles. Micro offers are a great way to build trust, and the messaging and positioning should reflect that.

Finding clients for micro offers can be a hurdle as well. Building an audience of ideal clients who are interested in your offer requires positioning yourself as an expert and creating captivating content that speaks directly to your target audience. Simply posting consistently is not enough; you need to attract the right audience.

Lastly, making sales in the direct messages (DMs) is an essential skill. Having an audience, captivating content, and a clear call to action are crucial for making sales in the DMs.

If you're interested in learning more about creating and selling your own micro offer in just three days, leveraging the power of AI, we invite you to join our live workshop. In this workshop, we will discuss the seven big mistakes to avoid and show you the step-by-step process for creating and selling your micro offer. You can find the workshop details and registration link below:

REGISTER HERE

Thank you for tuning in to Episode number 82 of the Myth Podcast. We look forward to seeing you next week in Episode number 83.

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Welcome back to the Maeve Ferguson podcast!

In Episode 81, we delve into the four things I wish I had known before starting my coaching business.

But before we dive into that, let's take a moment to talk about the new structure of our podcast and the exciting Evergreen lifestyle business blueprint that I'll be sharing with you.

This proprietary approach enables coaching clients to build and scale their evergreen coaching businesses, even with limited time availability. We'll explore various topics, including the exact steps to take, common mistakes to avoid, and personal experiences that provide valuable lessons. By learning from those deeply involved in the industry, you'll stay at the forefront of your field.

To facilitate your learning journey, we have organized our podcast into four key pillars, each encompassing different subjects. Every week, a new episode will be released on your favorite podcast platform. Make sure to stay up to date with the latest episodes to stay ahead in your industry.

1. Business Model Blueprint: In this pillar, we discuss reverse engineering your goals, understanding your numbers, niche alignment, and the marketplace analysis model. By knowing your market's needs and desires, you can build a solid foundation for your coaching business. Additionally, we emphasize the importance of creating an evergreen profit plan to ensure a sustainable business model.
2. The Optimised Offer Code: The second pillar focuses on optimizing your evergreen lifestyle business. We explore the Evergreen ascension structure and how micro offers can fill coaching programs effectively. Crafting your proprietary approach and utilizing AI support to create winning micro offers are essential components. Moreover, we discuss crafting in-demand flagship offers using quiz funnels and quiz funnel metrics. Building an evergreen audience through organic and paid traffic is also covered in this pillar.
3. The Quiz Funnel Matrix - We dive into the world of quiz funnels and discuss how you can position yourself as the global goatee expert to attract ideal clients. We will explore the power of captivating content created using AI and its ability to connect with your ideal clients on a deep level. Additionally, we will cover essential aspects of quiz funnels and provide insights into building an evergreen audience through both organic and paid traffic strategies.

4. Conversion Machine Charter: The fourth pillar concentrates on establishing a conversion machine that frees up your time. We explore live funnel testing and the importance of getting everything converting before implementing our freedom technique. This technique allows you to step away from being constantly live or relying on automated workshops, providing a more flexible and enjoyable lifestyle. We also emphasize the significance of having program advisors to handle sales calls, granting you the freedom to focus on other aspects of your business. Additionally, we share insights on the conversion flywheel and closing the gaps in your marketing strategies.In this episode, I share four crucial insights I wish I had known when starting my coaching business:

5. Build a business model that aligns with the life you want to live. Consider your desired lifestyle and create a business model that allows for time freedom and scalability. One-to-one coaching may not be suitable if you value freedom, so choose a model that suits your goals and aspirations.

6. Create offers that are irresistible to your ideal clients. Develop offers that solve their problems completely, eliminating objections and making it difficult for them to say no. This approach helps you build a sustainable business where clients eagerly join your programs.
7. Ensure your leads are aware of their problems and actively seeking solutions. Use quiz funnels to hyper-qualify your leads, making them aware of their problem and presenting them with your micro offers as solutions. This approach builds trust and facilitates a smooth transition into your coaching programs.
8. Establish a conversion machine that allows you to live the life you desire. Test and optimize your strategies until everything converts smoothly. Then, transition to a freedom technique that involves running live workshops while enjoying the freedom to focus on other aspects of your life.

I hope you enjoyed Episode 81 of the Maeve Ferguson podcast.

Don't forget to take our free quiz to discover which AI blind spot is hindering your coaching program's growth. Head over to maeveferguson.com/aiquiz to access the quiz and receive a personalized report

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My latest podcast episode, with my wonderful guest, Rob Kee who really opened up my eyes to conversational intelligence and how much it matters in both life and business.

Rob Kee is a professional communicator, author, communication coach, motivational speaker, trainer and professional life strategist.

He is the founder and CEO of Rob Kee Solutions.

He has over twenty-five years of experience in Leadership associated roles. And his mission is to help you perfect the skill of Communication to improve and establish meaningful, productive relationships.

Through clear and practical advice he helps you develop your communication skills through mutual respect and co-creation.

In this episode, we talk about cortisol and oxytocin triggers, how to regulate your reactions and how conversational intelligence plays a vital role in this process.

We unpack how important it is to apply conversational intelligence, not just in business or as an entrepreneur, but also in our personal lives.

Have a listen to get all the details!

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

Words of Wisdom:

“Conversational intelligence matters as much in your personal life as it does in business life.“

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My latest podcast episode, with my wonderful guest, Brittany Herzberg who has incredible insight into the power of social proof and specifically client testimonials.

Brittany is an SEO copywriter, whom holistic healthcare professionals call when they want to show up as the answer to a Googled question—and fill their practice with clients that feel like friends.

For over 15 years, she’s watched as clients search for—and book with—providers they connect with.

As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, and strategically use your client’s words.

And in today's episode, we talk about the power of the testimonial, placement in your funnels and sequences, and the challenges faced by some when it comes to getting the right testimonials, as well as three top tips to overcome these challenges.

Have a listen to get all the details!

Episode Highlights:

• 3:33 Why having a social proof in place is essential to your success
• 6:08 The impact of having testimonials
• 10:20 How you can strategically place your testimonials to help build your credibility
• 11:37 The challenge of gathering testimonials for yourself
• 16:22 Three things you can do to start gathering testimonials now

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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My latest podcast episode, with my wonderful guest, Jay Saxe, really opened up my eyes to his "Empowered You" method. and I'm so excited to share it with you.

It's called The Inner Work that Transforms Lives with Jay Saxe and here's where you can listen: [Insert Spotify/Apple/Google player links here]

We dive deep into the 3 pillars of his methodology - inner parts work, subconscious reprogramming and non-violent communication and how these help you to BUST Through Deep Wounds and Issues from Your Past.

Look forward to hearing what you think!

Episode Highlights:

• 6:27 The empowered you method
• 11:43 An overview of non-violent communication
• 16:50 Why IFS or Internal Family System method matters
• 20:00 The impact of self-awareness towards the people that you love

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Hey, Maeve Ferguson here. Have you heard about Just marketing? Just as a justice, not just as an only. If you haven’t, then you are going to love this episode.

Meg Brunson provides marketing support to progressive family-first entrepreneurs growing and scaling their businesses without sacrificing family-time.

Her clients enjoy predictable leads, traffic, and positive ROI - and they’re spending more time making happy memories with their kids than stressed over marketing their business.

And in today’s episode, Meg will talk about Justice marketing, a kind of marketing that is accessible, inclusive, and equitable. She also talks about the important role of Alt Text and Hashtags in this kind of marketing.

Just Marketing Checklist: Ensure the next piece of content you put out into the digital world is as accessible and inclusive as possible with the Just Marketing Checklist! https://justmarketingchecklist.com/

Stay tuned as there is a lot of valuable information shared in this episode and guaranteed that after this, you now learn how to create diverse content.

Have a listen to get all the details!

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If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Introducing a new way of grieving that will change the way you think about loss.

Let's dig a little deeper today.

Talking about grief - something that we all have to navigate at some point. So let me ask you -do you have a positive or negative relationship with Grief?

If you find:

1. You feel like you're not doing grief well.
2. You feel like you're not supposed to be feeling what you're feeling.
3. You feel like you should be further along in the grieving process..

Then today's the day we change that.

I interviewed the incredible Cherri Forsyth for my podcast and she shared the solution they have been using in my latest podcast episode, Cherri Forsyth: The New Way of Grieving.

Links mentioned:

David Kessler: https://grief.com/about-david-kessler/

Finding Meaning: The Sixth Stage of Grief by David Kessler: https://grief.com/sixth-stage-of-grief/

Connect with Cherri:

Website: https://cherriforsythcoaching.com/

Facebook: https://www.facebook.com/cherriforsythcoaching

Instagram: https://www.instagram.com/cherriforsyth/

YouTube: https://www.youtube.com/channel/UC-igCaZ-ZeDEyc-BBYUEsKQ

LinkedIn: https://www.linkedin.com/company/life-vision

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Today we interview Austin Armstrong who is the Go To Expert for TikTok and SEO

We uncover why TikTok is a blue ocean and how we can all take advantage of that to grow our businesses today.

TikTok is no longer dancing teenagers and people pointing and words on screen - all demographics are flooding to the platform, searching for the very thing that we support them with.

Dive into this episode, full of little nuggets and let us know your thoughts and shoot us a DM over Instagram!

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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In this week’s podcast episode we interview the amazing Jeff Wenberg, who helps startups and beginning business owners who have inconsistent sales.

In the Fact Method, he shows his students how to build a marketing machine that generates consistent leads and sales using the foundational marketing strategies most scatterbrained owners skip over.

We dive deep into the challenges experienced by new business owners and exactly what to do about it!

He uncovers why it is so important to understand the problem that you are fixing for someone in your offer and much, much more.

You can get your hands on Jeff’s FREE TRAINING here: Overhaul Your Offer In 30 Days (or Less)

Contact Jeff using the links below:

Tiktok: https://www.tiktok.com/@iamjeffwenberg

Instagram: https://www.instagram.com/iamjeffwenberg/?hl=en

Website: https://factmethod.com/

Have a listen to get all the details!

Episode Highlights:

• 1:45 What does the F.A.C.T stands for
• 5:30 Why FACT method matters so much in your business
• 7:30 The impact of FACT method on your business
• 9:50 Three steps you can take today to move out of your current situation

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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In today’s podcast episode we interview Susan and Martin Fisher, Co Founders of Body of 9. They are pioneers in the study and research into the 9 Natural Numbers. With over thirty years of combined research and experience with Body of 9, their work has led to many new discoveries and a deeper understanding of the importance, power and impact of knowing your Natural Number and learning to consciously use this aspect of your body.

Since 2012, Susan and Martin Fisher have been working together to identify over 7,500 people from around the world and to build and share the understanding of how the Body of 9 shows up in so many aspects of human experience.

Numbers tell the truth. And each of us has our own special one, from 1 to 9, which is the key to who we are, how we think, react, act, and interact.

Unlike other personality assessments, Body of 9 actually provides action points, so that you can more easily communicate and get results.

We dive into the importance of this in business and in life, along with the impact that it can have on relationships in families and much much more.

Have a listen to get all the details!

Episode Highlights:

• 5:50 The impact of understanding your natural number in your personal lives and your business
• 10:55 An overview of the Body of 9 and their connection to each other
• 23:29 How can your natural number help you pinpoint your problem
• 30:00 Applying the naturals numbers to the strategic aspect of your business
• 34:00 How knowing the natural number impacts your life

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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In today’s podcast episode we interview Mary Lunnen from Dare to Blossom.

Mary helps women to rediscover their inner wisdom, using her methodology, The Compass Rose Method, which incorporates guided visualization along with coaching conversations.

Her clients find themselves coming home, live as who they truly are and live their best life.

Episode Highlights:

3:30 The compass rose and why it matters so much

6:10 How the gated visualization peace works alongside the compass rose

Ready to create your group coaching offer and attract ideal clients with The Expert Accelerator Effect? Join the live workshop: https://maeveferguson.com/workshop

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"When we go through a transition, it's really easy to kind of forget who you are."

This was one of the incredible things we spoke about on our new podcast episode - where I interviewed the amazing Katie Jewell!

Here are some other gems we covered:

• 1. How to find your true identity
• 1. How to become more emotionally intelligent
• 1. How to get help and support when going through a transition

GRAB YOUR COPY NOW! Make your transition Meaningful in 3 easy steps

Contact Katie:

Website: meaningfultransition.com/

Instagram: instagram.com/meaningfultransition/

Facebook: facebook.com/meaningfultransition

Have a listen to get all the details!

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In this week’s podcast, we dive into the final segment of our Lessons Learned Mini Series!

And this episode is all about the lessons that we learned in relation to building a team and scaling our online business.

What you will learn from this episode:

• 1:52- Why it's important to put your VAs in place before thinking about the revenue
• 5:10- Why VA relationship fails
• 10:15- Make sure that you remain CEO of your business
• 11:47- The magic happens when you combine your team with software and automation
• 12:28- Don't scale anything before you have a proof of concept in place
• 13:30- Make sure that you have social media proof in place before you scale
• 14:45- You don't want to scale your business before you have a robust process in place
• 16:25- Make sure to test your systems and automation before scaling
• 17:32- Build your offers with the end in mind
• 18:35- Leverage your software and automation and your team to scale your business with ease

Ready to create your group coaching offer and attract ideal clients with The Expert Accelerator Effect? Join the live workshop: https://maeveferguson.com/workshop

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In this week’s podcast, we dive into the third segment of our Lessons Learned Mini Series!

And this video is all about the lessons that we learned in relation to tech and software as we scaled our online coaching business.

Episode Highlights:

• 1:27 The limiting beliefs behind procrastination
• 3:40 The indecision of choosing a software for your business
• 6:44 All software has pros and cons
• 8:00 Getting the right support at the right time for putting tech in place for your business
• 10:20 One size fits all is not necessarily the best solution

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Hey and in this week’s podcast, we dive into the first segment of our Lessons Learned Mini Series!

And this podcast is all about the lessons that we learned when defining our niche and our offer.

Have a listen to get all the details!

     **Episode Highlights:**

• 2:02 Simply get started
• 6:13 Don't confuse your niched and your offer
• 9:15 Know the industry's big players
• 18:16 Don't create bonuses that you don't have capacity to deliver on

If you have found value in this week's episode then you’re going to love the free quiz and live training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

What's Your #1 Coaching Superpower? www.maeveferguson.com/superpower

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In this week’s podcast, we dive into segment 4 of our visibility mini-series, where we talk to the amazing Laurie-Ann Murabito and we've got a slightly different perspective for you today - about the power of a signature speech!

Laurie Ann Murabito is a speaking strategist who helps entrepreneurs and online coaches use speaking as their best form of marketing. She is a reformed, painfully shy girl who accidentally became a professional speaker. She has learned quickly that it was a client magnet. Even though she wasn't very good at speaking back then, she then just about five years ago, stepped off the stage, and now she's teaching entrepreneurs & online coaches how to use speaking as their best form of marketing because it builds that know, like and trust factor instantly.

In this episode, you will learn the following:

1. The power of a signature speech in building an audience and converting clients
2. The importance of taking action and not waiting for the perfect time
3. The stories we tell ourselves that hold us back from taking action

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Follow me on:
Instagram: https://www.instagram.com/iammaeveferguson/
Facebook: https://www.facebook.com/maeve.gormley.5/
Youtube: https://www.youtube.com/channel/UCJCHTKcvQGSC7XuIGQ85ANw
LinkedIn: https://www.linkedin.com/in/maeveferguson/
Website: https://maeveferguson.com

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In this week’s podcast, we dive into segment 3 of our mini visibility series, where we talk about visibility over time and how it changes.

Listen, it is important to just get started. If we wait for this ‘perfect’ day to come, it will not happen. So start today.

Don’t worry about people seeing an old version of you - people are busy and only one in a million will look back to see what you were doing 2 years before..

Be real, show up as 100% authentically you. Your messaging will change over time and that's ok. But if you don’t start and see what lands with your market, you won’t ever know.

Finally, start on one platform, get everything converting before moving to another - if you spread yourself too thin early on, you will feel like you are on a hamster wheel to hell.

Have a listen to get all the details!

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If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Hey and in this week’s podcast, we dive into segment 2 of our mini-series.

What is personal branding and how can you fit into that and leverage it in your business?

We chat with Monika Mueller, an amazing Personal Stylist and Personal Branding Expert about the importance of having a personal brand online and how to stand up and own your style and show up online.

We talk about the person over the personal brand and why people will fall in love with you and what you stand for, but quite simply we must be visible.

We dive into the challenges experienced by Expert Coaches as they choose their personal brand and start showing up powerfully and what steps you can take today to create and own your own personal brand.

Have a listen to get all the details!

If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Hey and in this week’s podcast and YT video, we dive into the first segment of our Visibility mini-series!

We discuss how if we are invisible we won’t serve anyone, a few funny stories about me starting out and what makes visibility difficult, and what to do instead.

So, what makes visibility difficult for some? I have summarised them to include

• Fear of judgement
• Fear of not sounding good enough
• Being unsure of your message and or offer
• Being visible but in front of the wrong people and taking the lack of traction personally
• Being scared of sounding salesy.

But listen if we continue with that, we won’t grow our businesses.

So, here is what to do instead:

• Focus on service and release all fear
• Have self-belief in you and your offer
• Get started with your messaging and it will strengthen in time
• Build an audience of ideal clients and your personal brand will align with them and they will come forward to you
• Don’t come from a place of self
• Own your style, own your brand and be 100% authentically you

Have a listen to get all the details!

If you have found value in this week's episode then you’re going to love the free quiz and live training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

What's Your #1 Coaching Superpower? www.maeveferguson.com/superpower

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Hey and in this week’s episode, we dive into the last segment of our Mindset mini series - where we discuss moving from awareness to action.

What I have seen in the personal transformation space over the past few years is that there is a big focus on awareness and having aha moments.

Whilst this awareness is absolutely critical to be able to actually make a change, if we stop there, then nothing will change.

We must actually choose to change our actions, behaviours, thoughts and beliefs. And then as soon as we choose, we must actually implement those changes, otherwise, nothing will change!

So, look back over the four segments of this mini series..

What realisations have you had?

What aha moments have you had?

What can you choose to do differently?

What can you actually DO differently today.

And a tough love question - what can you do differently today, to make sure that we aren’t having this same conversation three months from now?

Have a listen to get all the details!

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Have you ever wondered why despite having all the proven strategies you have in your business, things just don't work?

Does it ever occur to you that maybe it has something to do with your subconscious mind?

Kasia Rutkowiak is a certified Life & Success Coach, NLP, EFT and T.I.M.E Techniques practitioner, and Clinical Hypnotherapist and she is the AMAZING Mindset Coach and Hypnotherapist for our Rise & Accelerate Clients!

Her mission is to help you create fast, empowering shifts in the subconscious mind, that make creating much better lives so much easier!

In this week’s episode, we dive into the power of the subconscious mind and how it works. We also talk about things you can start doing now to be aligned with your subconscious mind.

Why you've got to check out today's episode:

• How to "discover" the limiting beliefs that are holding us back
• What to do about them
• The challenges faced by Expert Coaches
• What to put into action today to start getting aligned with your subconscious mind
• The things you can start changing today to change what is going for you once you have that awareness piece completed

Learn about all that along with a funny story about me stopping drinking diet coke and eating crisps!

Have a listen to get all the details!

Want to discover your #1 Coaching Business Killer? Take our FREE Quiz and learn the exact steps to overcome it - https://maeveferguson.com/quiz

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Hey and in this week’s video we dive into segment 2 of our Mindset mini-series which is all about working from Be Do Have, rather than Have, Do, Be So let me ask you - who do you want to be for the rest of your life?

If people could see how you live your life, would you live it in the same way?

What do you want your life to look like 12 months from now?

What are your habits?

Would you continue with that habit if it took away that which you want?

What are you going to choose to leave behind?

Have a listen to get all the details!

Episode Highlights:

1:22 Working from How. Do. Be 2:30 Questions to ask yourself 5:08 Look at your habits 9:15 Look at everything objectively with no attachment

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Hey and in this week’s video we dive into our Mindset Mini Series! The first segment is an Overview of what matters in relation to mindset and business. Episode Highlights:

• 3:38 Mindset is required to make it online
• 8:30 Choose easy over hard
• 15:55 The creator vs. the consumer mindset
• 18:25 What is your identity

What's Your #1 Coaching Superpower? www.maeveferguson.com/superpower

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In this week’s podcast episode we dive into Segment 4 of our tech series!

We dive into how important it is to keep your finger on the pulse of your business, even when you have teams and systems in place.

We uncover why sometimes too much delegation can be a bad thing and the importance of personal responsibility when you have a personal brand.

Next we discuss how important checks and balances are, along with communication, feedback loops and why a mindset of continuous improvement and process improvement will ensure that your business continues to thrive.

Finally, we discuss why it is important to bed down one process before jumping to the next!

Have a listen to get all the details!

Timestamps
1:21- Balance between delegating and routining
5:10- Checks and balances
7:26- Communication is absolutely critical
8:16- Feedback loops
9:16- Mindset of process improvement and of continues improvement
9:55- Bedding down a anew process before jumping on to the next projects

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New case study programme! And I'm looking for 5 Expert Coaches, who want to scale their programmes without paid ads & get 5-10 new clients in the next 30-60 days. DM RISE to https://www.instagram.com/iammaeveferguson/ to get the details!

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In this week’s podcast episode, we dive into Segment 3 of our tech series! We uncover how we automate as much as possible for our team, so that they can spend their time on effective work, rather than on manual updates.

We dive into how we use Airtable for each function in the business alongside Slack and the different channels we have in place to ensure that communication is clear and to the point.

We discuss how important training and explanations are as well as a test period before moving to BAU along with communication and how vital it is for the process to work well and much much more!

Have a listen to get all the details!

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If you have found value in this week's episode then you’re going to love the free quiz and training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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In this week’s podcast episode and YouTube video, we dive into Segment 2 of our tech series! We dive into the Tech Stack that we use in our business and the reasons why we chose each.

Episode Highlights:

• 4:28 Moving to bucket.io
• 9:23 Our business operation
• 19:58 using Bonjoro in your business

Experience Xperiencify:

https://try.xperiencify.com/a/416a4a16/

What's Your #1 Coaching Superpower? www.maeveferguson.com/superpower

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Today in our new podcast we dive into our tech series! The first segment is all about tech and mindset and how the two combine.

What we talked about:

• 2:50 The mindset around the cost of tech
• 7:08 Focusing on CEO on FIRE activities
• 12:40 Identify what causes you to feel overwhelmed
• 16:39 Allowing yourself to enjoy the benefits that the tech brings into your life

New case study programme! And I'm looking for 5 Expert Coaches, who want to scale their programmes without paid ads & get 5-10 new clients in the next 30-60 days. DM EXPERT to https://www.instagram.com/iammaeveferguson/ to get the details!

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Hey and in this week’s podcast we dive into how to embed RDE sales into your sales mechanisms. 

There are several things you want to consider. 

It is important to build your business in sequence - i.e. there is no point in automating a webinar that is not yet converting live. 

So start with calls, then move to live webinars then move to automated webinars once converting. 

Episode Highlights:

9:50 -The power of storytelling

12:30 -Show your ideal clients the what but not the how

17:08 -Two kinds of programs "Click and Buy" & "By Application Only"

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New case study programme! And I'm looking for 5 Expert Coaches, who want to scale their programmes without paid ads & get 5-10 new clients in the next 30-60 days. DM EXPERT to https://www.instagram.com/iammaeveferguson/ to get the details!

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In this week’s podcast episode we dive into how to build unconscious demand in your content and sales mechanisms. You can listen using the buttons below, but as an outline, there are several things you need to do. When you build this unconscious demand you leave them 100% certain that they want that solution!

Have a listen to get all the details!

Episode Highlights:

• 3:03- Identify your client's pain and make them feel heard
• 7:41- Show your clients that they can do it too

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If you have found value in this week's episode then you’re going to love the free quiz and live training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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How to build Empowerment into your Sales Process

Today we dive into Empowerment and why it is so important in your sales process.

Firstly - why does it matter? We want to make sure our ideal clients join us from a place of excitement and joy versus a place of pressure and fear.

But you may still be wondering - HOW do we build it in? We dive into this in a lot more detail in our podcast, but you want to do the following:

• Build desire and demand in your content
• Build desire and demand in your sales mechanisms
• Make sure their decision is pretty much made before they join your sales calls
• Ask powerful questions in your application forms so that they have aha moments and realisations before they get to speak to you or your team
• Don’t be afraid to ask the tough questions.
• Use permission-based questioning
• Offer only when they ask
• Investment only when they ask
• Surprise and delight in your call.

Have a listen to get all the details!

Episode Highlights:

• 6:54 Building desire and demand in your sales mechanism
• 8:18 Asking powerful questions in your application form
• 11:17 Using permission-based questions

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Hey and in this week’s video we dive into the first segment of our Sales mini-series and the first thing to do is uncover the RDE Sales process.

Episode Highlights:

• 2:19 Mistakes that coaches make in their sales process
• 7:04 Waiting until your pitch to make a sale
• 7:39 The fear of sales and not making offers
• 9:03 Trying to be liked
• 10:31 Giving value over and over again doesn't drive you anywhere.
• 10:56 The R.D.E sales

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If you have found value in this week's episode then you’re going to love the free quiz and live training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Using Gifts to bring your ideal clients into your ecosystem.

Today we uncover how to bring your ideal client off the social platform and onto your email list, where you can grow know like and trust.

We do that using our Gifts process and this is where you provide value for your ideal client, but it is value with a point!

Episode Highlights:

• Being obsessed with leads
• Giving value strategically
• Brainstorm gifts that your ideal client wants

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If you have found value in this week's episode then you’re going to love the free quiz and live training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Building your audience of ideal clients leveraging industry gurus.

Today I am sharing with you the secret sauce of scaling organically… What is it? It is being able to build your audience leveraging industry gurus.

Episode Highlights:

• 2:43 Building your audience organically by replicating FB ads
• 7:00 Build your audience through likes and comments from these Gurus groups
• 8:50 using Linkedin events to build your audience

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If you have found value in this week's episode then you’re going to love the free quiz and live training that I have for you.

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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Are you captivating your audience with your content?

Today we are going to be diving into segment two of our organic lead generation series - captivating content.

Episode Highlights:

• 3:25 - define the different buckets that your content falls into
• 7:03 - using and creating long-form content to attract your ideal clients
• 11:50 - Repurposing your content across all your social media platforms

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New case study programme! And I'm looking for 5 Expert Coaches, who want to scale their programmes without paid ads & get 5-10 new clients in the next 30-60 days. DM EXPERT to https://www.instagram.com/iammaeveferguson/ to get the details!

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Expert positioning is simply vital when it comes to scaling your coaching programmes online.   

Why? Because it is 2022. There are so many options out there for your ideal client. There are red waters and you must stand out from the masses. 

So, a  question that I always love to ask new clients is - would you buy from you?

Episode Highlights:

• Being visible to your client
• Creating attention-grabbing content
• Unique methodology piece. Standout from the crowd
• Your image and style
• External publications

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New case study programme! And I'm looking for 5 Expert Coaches, who want to scale their programmes without paid ads & get 5-10 new clients in the next 30-60 days. DM EXPERT to https://www.instagram.com/iammaeveferguson/ to get the details!

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Hey, it’s Maeve

So many try to create the ‘perfect offer’ at their first attempt. But trust me when I say, your offer will evolve over time.

As I mentioned in today’s podcast episode, I look back at my first few offers and shudder! How clunky they were, how unpolished. But guess what, they got me started and got me the momentum that I needed to get to where I am.

As we grow and as we become more in tune to the desires of our market, we tailor our offers.

So there is no value in trying to create the perfect one, first time out of the gate.

Until we have sufficient data to judge the offer and make the necessary tweaks, it is too soon to change.

So have you done at least 30 sales calls?

Had at least 100 webinar attendees?

Had at least 20 no’s?

If not, it is too soon to tell.

But we have to start somewhere, to give ourselves the very best shot. That's why it is important to follow a proven framework, like my OMPP framework, so that you have a high chance of success straight out of the gate.

Now in time, your market will tell you where to go. The questions they ask, the things that they say, the reasons for their nos, will all help guide you to create an offer that is so compelling that they simply have to say yes.

So how do you find those things out?

You jump on calls, following my organic magic process.

You document their narrative on every call

You debrief the calls afterwards, for both yes and no calls, digging into the true reasons why they said yes and no

At a more advanced level, you can send follow up funnels to webinar participants etc to find out why they joined/ didn’t join.

Then, as you collate sufficient data, you can start to see trends of what the market wants.

Now there is a fine line here between being reactive and being thoughtful. So we cannot knee jerk and change our offer based on one piece of feedback. But we can for sure, if there is a trend, consider if this is something that we want to change in time.

What I love to do is to look at the reason for the no, and see, is this something that I could create an incredible bonus, without a crazy amount of effort and time? Then if so, I pop it in the programme. If it is a considerable shift, I wait to see how many propose it as an idea.

So you can clearly see how your offer evolves over time.

What can you change today and what can you keep on your thoughts list?

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Today we dive into our new Offer Mini-Series!

As you listen to this series unfold, you’ll start to realise that having an Offer that leads simply have to say YES to, is critical to success.

How do we know if our offer is structured in the right way?

How do we change our offers over time to reflect what the market wants?

How do you make that offer a must-have?

We will be diving deep into each of these in the Offer series in our podcast, but today, let's unpick structuring our offers in the right way.

Episode Highlights:

• 6:58 Being clear to your offer
• 12:08 Look at your pillar
• 15:02 Creating your package

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DM- "Organic" on all socials to access live training!

Want to discover your #1 Coaching Business Killer? Take our FREE Quiz and learn the exact steps to overcome it - https://maeveferguson.com/quiz

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Time for the final episode in our new Niche series!

As you listen to these series unfold, you’ll start to realise that being in a niche where you have alignment, is critical to success.

Episode Highlights:

• 4:40- The feeling of getting sucked back to the life you wanted to leave behind
• 8:11- What happens when we are in alignment with our niche

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Head over to https://maeveferguson.com/masterclass for our free live training that uncovers the 7 Big Mistakes that Expert Coaches are making as they scale online, and what to do about it.

Want to discover your #1 Coaching Business Killer? Take our FREE Quiz and learn the exact steps to overcome it - https://maeveferguson.com/quiz

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Time for another episode in our new Niche series! As you listen to these series unfold, you’ll start to realise that identifying a gap in your industry guru’s offers is critical to having leads say yes to your offer over and over again. We dive into what to watch out for and how to cross-match the gaps with your raw talent.

Questions to ask yourself:

• Where can you strive to be above the competition by closing a gap in their offer?
• Where is their gap that you can crossmatch with your raw talent?
• How can you communicate that effectively to your market?

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Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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This is the episode for you if you haven’t been getting clients queuing up to work with you if you aren’t 110% sure what they want, or if you don’t know what your competition is offering.

Key takeaways:

• 3:07- Look at the marketplace and list the 5 big names in your industry
• 7:35- Who are you making your offer to
• 11:24- Four biggest mistakes entrepreneurs do when they create an offer.
• 17:06- Record every single no and why

Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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This is the episode for you if you haven’t yet been able to pinpoint your zone of expertise, or if you haven't been getting the clients into your business that you want.

In this episode, we dive into you and your brilliance, your raw talent, what you love and how these combine to create one factor in your niche choice.

Questions to ponder:

• 9:31 What are you brilliant at?
• 12:24 Where do you not really have to think? What comes naturally to you?
• 16:56 What makes you different?

__________________________________________________________________ Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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This is the episode for you if you want Freedom in your life but your job or business is not giving you that. You crave being able to set your own schedule, you dream of the days where you aren’t trading time for money.

In this episode, we dive into what you want 2022 to look like and how to ensure that you have a business model that gets you there. 

Episode Highlights:

• 2:34 What is freedom look like for you?
• 6:20 Look at your business model and get an eye for where your business is broken.

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Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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This is the episode for you if you haven’t been speaking your truth, or find that no one is engaging with what you have to say. Maybe you have been hiding for fear of backlash/ online trolls…

In this episode, we dive into speaking your truth and standing up for what you believe in.

Episode Highlights:

• 3:06 Reflect back on 2021 and notice what went well and what don't.
• 4:37 Are you hiding and only letting the world see little snippets of you?
• 5:59 What makes you different from all of the others?

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Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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This is the episode for you if you find yourself looking for an external reason as to why things aren’t going the way you want.

In this episode, we dive into where in life you take personal responsibility and where you don’t and what to do instead. 

Episode Highlights:

• 4:20 Look on the inside and ask yourself where in life are you being responsible
• 9:12 Ask yourself, "Where are you placing external blame?
• 10:30 What do you really want?

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This is the episode for you if you have not been getting as many coaching clients as you desire. You know you can help transform so many lives, but each week feels like a ‘spray and pray,’ hoping for your posts to get a like or a love, hoping for someone to say yes to you.  

In this episode, we dive into what trial and error look like and what to do instead. 

Episode Highlights:

• 2:22 No clear and concise Call To Action
• 10:42 Optimize your offer using the OMPP Framework
• 13:23 Convert leads to paying clients

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Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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This is the episode for you if you think group coaching couldn’t work for you, or if you are just getting started with your own group coaching programmes.  

In this episode we dive into the power of group coaching, both for you as the entrepreneur and for your clients experiencing the power of your group coaching.

Go to maeveferguson.com for shownotes and resources! 

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This is the episode for you if you want to know how to get your ideal clients coming to you using your social profile.

In this episode, we will dive into how important is organic lead generation is the most important thing in your business.

Episode Highlights:

• 3:18 Positioning yourself as an expert
• 11:58 Put a lead magnet in front of your ideal clients
• 13:55 Follow and reverse engineer the industry's guru process

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Head over to https://maeveferguson.com/quiz to discover your #1 coaching business killer and we will send a free report with the exact steps to take to overcome that killer, right here, right now, today!

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In today’s episode, we unpack your FIRE goals and how to create them - what matters and what to focus on!

We dive deep into Freedom, Impact, Revenue & Empowerment and how these FIRE goals fit into The Expert Accelerator Effect.

Episode Highlights:

• 5:16 Why you must define your vision.
• 9:15 What is freedom for you
• 11: 43 How do you make that freedom actually happen

Go to https://maeveferguson.com/episode-31/ for the show notes and FREE resources!

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This is the episode for you if you are charging low ticket but bring incredible value to your clients. It is the episode for you if you want to know how to command a premium.

In this episode we dive into all the mistakes that people make, and how pricing is simply positioning. We unpack the differences in a ROI and non ROI market and how you must articulate the outcome you get for your ideal client effectively, to be able to flick from hustling, to people asking you - how do I get to work with you?

Episode Highlights:

• 3:26 - What is costing your ideal client not to have the solution in a non ROI market?
• 7:22 What are the measurable results that you can get for someone?
• 8:54 Mistake no 1: assuming high ticket is harder to sell than low ticket

Go to https://maeveferguson.com/30-how-to-charge-premium-rates/ for the show notes and resources!

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This is the episode for you if you are charging low ticket but bring incredible value to your clients. It is the episode for you if you want to know how to command a premium.

In this episode we dive into all the mistakes that people make, and how pricing is simply positioning. We unpack the differences in a ROI and non ROI market and how you must articulate the outcome you get for your ideal client effectively, to be able to flick from hustling, to people asking you - how do I get to work with you?

Episode Highlights:

• 3:26 - What is costing your ideal client not to have the solution in a non ROI market?
• 7:22 What are the measurable results that you can get for someone?
• 8:54 Mistake no 1: assuming high ticket is harder to sell than low ticket

Go to https://maeveferguson.com/30-how-to-charge-premium-rates/ for the show notes and resources!

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This is the episode for you if you are just starting to build and scale your online business, or if you are the person who is not yet getting the results in your online business that you want.

In this episode we dive into all the pitfalls that you simply must watch out for as you build and scale online.

We dive deep into why fear of judgement is a fatal mistake, how not adding enough of the RIGHT leads can bring your business to a halt and much much more!

Go to https://maeveferguson.com/episode-29/ for the show notes and resources!

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If you are the person who hasn’t been converting more than 25% of your sales conversations over the last 3 months, then this is the episode for you. 

We dive into my RDE sales process and how building rapport, doing diagnosis correctly and then empowering the decision of your ideal client is the best way to convert leads to clients on demand. 

Gone are the days of pressure tactics.. Gone are the days of shaming people into purchasing. Gone are the days of making people feel inadequate. I would much prefer to empower their decision and have them jumping in to work with me, with a heart and a half, not semi irritated as they felt pressured. 

Episode Highlights:

• 4:25 Why sales matter
• 7:17 The new way of doing sales
• 9:00 Building rapport
• 21:26 Allowing your prospect to choose to say yes and how to handle rejection

Go to https://maeveferguson.com/episode-28/ for show notes and resources!

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I have learned to fall in love with fear. Why?

Because it tells me EXACTLY where I need to go in business. I see so many get stuck in their fear - it makes me sad.

That's why this week’s podcast and YouTube episode dives into fear - what it looks like, what it is telling you to do and what to do about it.

Episode Highlights:

• 1:45 Think back of the times of your life that you felt fear
• 4:16 Fear isn't about the trolls and the haters but more on the people we know, our friends, colleagues, and family.
• 5:28 Doing things scared
• 8:48 How CEOs on fire approach fear

Got to maeverferguson.com/27 for show notes and resources!

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Is Coaching 1:1 the best way?

Having witnessed the transformation possible in a group coaching environment, for me it is a resounding no.

“If everyone is moving forward together then success takes care of itself”. This quote from Henry Ford really makes me stop and think about being part of a collective in coaching. It is so true.

You may think you need to coach 1:1 to get the greatest results for your clients. You may even think that your coaching is too unique to be applied to a group setting.

But have you fully considered the impact of group coaching, both on your clients and on your own business?

Hear me out because having witnessed the power of group coaching with my clients, having realised how much they help each other, I’m a huge believer in the power of group coaching.

Let me ask you - how do wolves run?

As a pack.

Go to maeveferguson.com/podcast for the whole shownotes and resources!

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You heard me all the time talking about the 3 Keys Accelerator Effect. And you probably have asked, what is it? What is a 3 Key? What are they?

In today's episode, we are going to be going deep on the step by step of the expert accelerator effect. We are going to outline why we need these 3 Keys to be able to create and fill our online programmes with ease.

This episode is for you if want to go from 0 to $27k per month. If you want to live a life of fire live as a CEO on fire, where they have a life of freedom, impact, revenue, and empowerment. So grab a pen and paper because you're not going to want to miss one second of this.

Episode Highlights:

• 1:43 The 3 keys and why you must have all of them to succeed online
• 3:46 Road map alignment key of The Expert Accelerator Effect
• 10:59 Tactical Tenacity Key of The Expert Accelerator Effect
• 16:08 Diving into your optimised offer
• 21:43 Power performance key of The Expert Accelerator Effect

Visit maeveferguson.com/25-how-the-expert-accelerator-effect-is-the-best-way-to-create-fill-your-online-programmes/ for the shownotes and resources!

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In this episode we are going to be talking about steps in creating an Ascension Model for your Online Course.

Episode Highlights:

0:55 Serving clients one-to-one 1:43 What is an ascension model 3:27 Identify who you serve 3:36 Outline your client's problem

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Growing and scaling an online business is not for everybody, but those who are truly committed are the ones who are truly committed to their cause.

So what truly is a commitment in business?
What does it look like?

Listen in as we discuss that in this episode.

Episode Highlight:
2:18 Prioritizing. What are your short-term sacrifices for long-term gains?
2:50 Trusting the Universe
3:39 Going to a place where most resistance is
3:59 Doing income-generating activities
4:30 Having a support system in place that understands your cause
4:58 Believing in yourself even if the people around you don't.
5:20 Rest and silence are all part of the work

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What's the difference between those who scale quickly than those who struggle, trading their time for money?

Today, we are going to be talking about delegation to scale your business. What are the ways to effectively evaluate and manage your time?

Episode Highlight:

0:52 Life without delegation
2:05 Effective ways to audit your time

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What's the difference between those who scale quickly than those who struggle, trading their time for money?

Today, we are going to be talking about delegation to scale your business. What are the ways to effectively evaluate and manage your time?

Episode Highlight:

0:52 Life without delegation
2:05 Effective ways to audit your time

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Today we have a new podcast episode for you to enjoy - and it is something that I thought of as I was working out. Something my amazing fitness coach said to me.

She said - “it doesn’t matter how many reps you do, if your technique is wrong, you won’t get the right results.”

And I had an AHA moment.

Got me thinking - it is the same in business. So today’s podcast episode is all about that.

Episode Highlight:

1:20 Doing things over and over again but nothing is working 2:12 Not knowing the right technique to get clients rasing their hands to you

3:28 Diagnose where you are in your business

Go to  maeveferguson.com/21-fitness-and-business/ for show notes and resources!

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Today, we are going to be talking about not making an offer. 

How can you make more income if you're not making any offers?

Episode Highlight:

1:18 Question I get from clients
1:54 Reverse everything in business
3:16 making offers to more people

Go to maeveferguson.com for the show notes! 

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Today we talk about why you don't have to hide your success and why it is so important to surround yourself with other entrepreneurs who understand the journey. 

Episode Highlight:

2:19 Why you should celebrate your success
3:40 Tune in to your internal joy and get rid of the need to get validation from other people.

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Today, we are going to talk about the 7 mistakes online course creators make over and over again and how you can avoid them.

Episode Highlights:

2:40 Mistake #1- Creating an online course before you sell it
2:50 Mistake #2- Not creating an ascension model
2:58 Mistake #3- Trying to put everything into their course
3:08 Mistake #4- Charging low ticket
3:14 Mistake #5- Focusing only on sales
3:20 Mistake #6- Not creating their online course for different kinds of learners
3:33 Mistake #7- Not having a proven way to fill their online courses

Go to maeveferguson.com for FREE resources!

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Finding Your True Purpose.

This episode is for you if you are the person who's not sure yet who you can help with what. You're the person who's not sure what it is you should be doing with your life, and you're maybe in a job where you feel stuck, but the money's good, and you've no clue what you could do.

Episode Highlight:

• 1:35 Write down all the skills and experiences that you have had.
• 3:07 We always go through things on purpose. Everything happens for a reason.
• 4:18 Where do you feel completely at peace? What do you love to do that others may look at as work, but it doesn't feel like work to you because you enjoy it so much?
• 5:03Have you been forcing something that just isn't happening?
• 6:07Are you living your true purpose?

Take This 60 Second Quiz and Know Your #1 Course Creation Blocker! 

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Why treating your business as a side hustle is keeping you stuck? Why do people that treat their business as an actual business have infinitely greater results?

What you'll see in this industry is that those who treat their business as a business have infinitely greater results than those who don't. So this falls into the tactical tenacity key of the expert accelerator effect.

And essentially, what we're going to talk about today is what does it look like when you're treating your business as a side hustle? And as ever, there's no judgment whatsoever.

In this episode, we'll show you what to do instead to truly treat your business as a business.

Episode Highlights:

• 1:55 Fitting your business when you have free time.
• 5:47 Overwhelm is a choice
• 10:32 Not being consistent
• 13:43 Shift into being a CEO on FIRE

Go to maeveferguson.com/16-side-hustler-vs-business-owners/ for FREE resources.

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Here's the thing, when you choose to stay safe in business, you choose to hide, you choose to not grow the business of your dreams. It is so easy to fall into the trap of busy work when you run your own business, doing all the doing, but never truly sticking your head above the parapet.

So in this episode, you will learn what staying safe looks like, what you can do instead, and how to navigate that bridge between who you used to be and who you need to be, to be that CEO on fire.

Episode Highlights:

• 2:00 Choosing not to care about the judgment and what people are saying
• 4:50 What does staying safe look like?
• 11:26 What you can do to not stay safe?
• 18:13 Overwhelm is a choice

Go to https://maeveferguson.com/15-staying-safe-in-business/ for complete shownotes, freebies, and resources!

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Why serving everyone is the worst thing you can do to your business? Why is niching down so important to your business?  We've all heard this before niche down tight. Be super specific about who you serve and you will grow your business. 

So are you niching down tight or you're serving anyone just to keep your business moving? 

Episode highlights:

• 2:29 Things you must do and follow to niche down tight 3:48 Balance what gives you joy with the demand in the market 5:09 Dive deep into the pain point of your ideal client

Visit maeveferguson.com/14-how-to-niche-down-your-business/ 

for the show notes and FREE resources!

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What if I were to tell you that you can absolutely have everything that you want? 

In this episode, were going to be talking about how you can have everything that you want in life. And how it always comes down to choice.

Episode Highlights:

2:12 Choose to enjoy the process

2:54 What does playing the victim of your circumstances look like

3:12 Doing things for people from the place of choice, rather than a place of obligation

Go to maeveferguson.com/13-you-can-have-it-all/ for shownotes! 

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Today, I wanted to talk about why I really do believe that when you are a good person, your business grows, you cheer your clients on, you have greater results, they have greater results. And so it continues. Do you agree?

Unfortunately, some were getting hit, people turn on them. But here's the thing, when people are hitting on someone else, it comes from a place of scarcity, fear, and lack.

Visit maeveferguson.com/podcast for show notes!

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Today, I wanted to talk about the three keys of the expert accelerator effect. But first, let me ask why are some experts able to quickly become the authorities in their space, fill their online courses every time they offer them, whilst others struggle to get the sales that they deserve. What is going on?

Visit maeveferguson.com/podcast for shownotes!

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This episode is for you to have that aha moment, where you realize that your one-to-one coaching or consulting is actually a process, and then any process can become an online course.

Listen, what we're going to be talking about today is going to make or break your results online. And thinking that your expertise is too unique, to allow you to scale with online courses, is actually holding you back from living your dream life of freedom. 

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Today, I wanted to talk about why hustling is hurting your online course sales because you may be hustling and hustling, doing all the things you think that to get ahead, you must work really hard.

And you're an expert in what you do, but you may be feeling overwhelmed. But that's how successful online businesses are built. Right?

But have you considered what it would be like if you didn't think that you can only be successful through hard work?

Imagine for a moment, the breath that you could take?

Let me ask you:

• what are you sacrificing so that you can hustle
• where will you be a year from now if you continue to hustle
• where will you be in business
• what will your relationships look like
• and what about your health

Visit maeveferguson.com/9-hustling-is-hurting-your-online-course-sales/ for the full show notes and resources!   

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Today, we are going to be talking about why giving value over and over isn't the way to get clients on demand.

And I understand, if you think that GIVING VALUE is the best thing to get clients that you want because that's how you are taught, that's how most gurus told you to do. But what if I tell you this is causing the overwhelm?

0:15 The practice of giving value over and over again
0:38 The difference of how the expert in the industry give value
0:59 Your Free Value must be aligned to your offer
2:10 Providing value vs. creating a strategic lead magnet.

Head on to maeveferguson.com/podcast for the complete shownotes. 

Access the Masterclass with Maeve Ferguson here to discover How to Get Coaching or Consulting Clients on Demand!

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A lot of us have been told that we need to work harder to be successful. But what if I tell you that this is the worst possible way to scale your business?

Today, we are going to be talking about why working harder is the worst way to scale your business especially if you're a coach or a consultant.

1:03 How we are told to work hard to succeed
2:10 Everything in business is energy
3:55 Three Keys Formula To Expert Accelerator Effect

Head on to maeveferguson.com/podcast for the complete shownotes. 

Access the Masterclass with Maeve Ferguson here to discover How to Get Coaching or Consulting Clients on Demand!

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Today, we are going to be talking about authenticity and why it matters so much as you scale your online business.

I could go on all day about this because here's the thing, I used to try to hide who I was.

Can you relate to this? Have you ever hidden a part of you, and kiss people that didn't like it? Because I can promise you growing and scaling your business is going to be much more difficult if you do that.

If you try to pretend, if you try to be someone who you aren't, it is going to feel hard, it is going to feel awkward and you're going to always feel like your skin is crawling. 

Visit https://maeveferguson.com/episode-6-authenticity-to-scale-up-your-business/ for shownotes.

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Today, we are going to be talking about why thinking short-term is the fastest way to blow up your business. It is the quickest way to make sure that in two years, five years, or ten years from now, your business does not exist.

So many online are out there to make a quick buck. They're thinking how can I get cash fast, they maybe invest in the program and all they're thinking about the entire time that they are in there is how can I get my investment back quickly?

This is short-term thinking and this is what keeping people stuck. This is what makes them jump from shiny tactic to shiny tactic hoping that it is going to be the one thing that fixes it all for them. Because I get it. I used to do the same jumping from one thing to the next.

But when you stop for a moment, sit in the silence, the things shift, you realize that it is all the long game. That's only if you're in business for real obviously not in some side hustle or hobby business or half and half-inch land. You're all in.

So how can you shift from thinking short term to thinking long term? So first, let me ask you, are you currently getting up each week wondering if you gonna get a lead this week? Are you going to get a client this week wondering how you can bring in some cash quickly? Or are you getting up mapping out the plans for the next 6, 12, 24, 48 months and reverse engineering everything from there? If you're the former, let's dive in.

Visit maeveferguson.com/podcast for the shownotes!

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Today, I am going to be diving into the key components of building out your optimized offer. If you're a coach or consultant who has not been making the sales that you want, it is very likely that these components are not in your offer.

Most people think that their offer is their coaching, or their consulting, I call them overwhelmed experts. If someone asks them, what have you got for me, they dive straight into well, you see, I have this online coaching program. And there are 20 modules and 42 workbooks, but these overwhelmed experts can't figure out why no one wants to buy their coaching or their consulting.

It doesn't work because this is not what people want. People want a solution to their problems, they want a proven framework to get from A to B. The details of how you get them there is pretty irrelevant.

So in today's podcast, I'm going to show you how you can make your offer completely irresistible, with my own OMPP framework. We do that obviously in a lot more detail inside my programs but today, we can start to demonstrate how you too can create your optimized offer. That way when you make your offer to your people, regardless of the sales mechanism that you're employing. They literally have to say yes.

Visit maeveferguson.com/podcast for the shownotes!

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Today, we are going to talk about the Ripple effect you can have when you bring brilliance to the world.

So what is bringing brilliance to the world? For me, it's not all about just changing people's lives, but family's lives.

When a client comes and works with me and has amazing results. It's not just them who start living their dream life of freedom, impact, revenue, and empowerment. It's their families too.

In this episode, we are going to be talking about that and how bringing impact to the world can change your life. Also, how people in online business are usually misguided and only motivated to earn quick cash.

Episode highlights:

• 0:52 What bringing brilliance really means
• 3:17 What happens when you don’t focus on making an impact and only focus on making quick bucks

Visit maeveferguson.com/podcast/ for complete links and resources!

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Today, I’m going to be talking about Deeper Purpose.

How you can find your deeper purpose? Often, we are asked why we do what we do, and as I ponder about this, it always leads back to the life of fire, freedom, impact, revenue, and empowerment.

And leads back to the sufferings that I talked about from the first episode. And I decided exactly what I wanted from there. And they reverse-engineered every single thing in my life, the who, the what, the why, the where, and the when.

And what I want you to realize is that this is entirely possible for you too.

Episode Highlights:

1:56 It’s possible for you to live the life you wanted

3:56 Are you living every single moment of every single day on your terms?

Visit maeveferguson.com for complete show notes!

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Today, we are going to talk about why we do what we do. As an entrepreneur, I really believe that there’s a reason why we do what we do.

I still remember the moment when I knew that things had to change. My life was completely unrecognizable. Before I was in a high-flying corporate job that I absolutely loved managing a team of 47 people, I was running global functions, exercising everyday and traveling a lot. Basically, I was burning the candle at both ends, life was at an all-time high and I was loving it. But fast forward to the moment where I decided, here I was, my partner then now, my husband, brushing my hair because I didn't have the strength. I had caught a virus a few years before this moment. I had spent days, weeks and months in bed and on the sofa. I even had to get a wheelchair to get around the house. And I can promise you it was to describe ugly, awful.

But very simply put, it is the best thing that ever happened to me. Why? Because it forced me to stop. It forced me to get out of the rat race. It forced me to realize that I had one life. It made me asked myself these questions:

• Was I doing what I was put on earth to do?
• Was I living life on my terms, that I even have my own family?
• Was I building my own Empire instead of someone else's?
• And the biggest worry of all is if I would ever be well enough to have a family.

Visit maeveferguson.com/podcast for complete shownotes!

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Welcome to the Maeve Ferguson Podcast!

This is the podcast for you if you're an expert at what you do. Each week we will be diving into elements of the expert accelerator effect and how they help you move from overwhelmed expert to CEO on fire.

The Three keys to your life of F.I.R.E.

1. RA
2. TT
3. PP

When RA and TT is dialled in you will know the exact strategy to follow, and you know how to fill your coaching or consulting offers with world-class tactics, but you won't have the mental grit required to succeed and this is what most Overwhelmed Experts do.

When this is dialled in. you will know the exact tactics required to fill your online coaching or consulting offers, and you have the mental fortitude to succeed, but you will be working week to week and month to month with no clear direction of where you are going and this is what most Overwhelmed Experts do.

When TT and PP is dialed in you will know the exact tactics required to fill your online coaching or consulting offers, and you have the mental fortitude to succeed, but you will be working week to week and month to month with no clear direction of where you are going and this is what most Overwhelmed Experts do.

When RA & PP is dialed in. you will know the exact strategy to follow, and you are who you need to be successful, but you won't know how to fill your coaching or consulting offers and this is what most Overwhelmed Experts do.

Each week on the Podcast we will be diving deep into elements of each. You are about to be blown away - but don’t take my word for it - subscribe and find out for yourself.

And remember! You can get your questions answered on the podcast by simply submitting any questions you have to support@maeveferguson.com

So with that said, let's dive in!