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At Amazon Accelerate 2025, agentic AI took center stage, transforming seller tools, supply chain logistics, and multichannel fulfillment. Here are the key innovations and takeaways.
Cloud used to be a sleepy space but not anymore. Today, the top cloud trends are the top business trends. Learn three of the top 10 cloud trends for 2025 in this preview of a new report.
In the rush to adopt AI, many marketing leaders assign resources on the fly, without a formal structure or accountability. This “just in time” approach may feel agile — but it creates silos, duplicates effort, and introduces governance risks.
In 2026, AI will trade its tiara for a hard hat as enterprises prioritize AI function over flair. This year’s AI predictions emphasize the importance of investing in areas such as training and governance while evaluating the ROI of AI more closely.
Most B2C leaders are captivated by developing the newest generative AI tools or agentic solutions. But since AI models are only as good as the data they learn from, the real differentiator lies in the inputs — specifically, unstructured data. GenAI thrives on the messy stuff — images, video, speech, behavioral signals — and it’s […]
There’s a new AI computing stack forming to deliver AI-native experiences. Learn the five layers of that stack and how they combine to optimize AI workloads.
Kubernetes is evolving from a cloud-native foundation to an AI-native enabler. Get a preview of what to expect at the upcoming KubeCon + CloudNativeCon North America 2025 event in Atlanta on November 10–13.
Agentic commerce is spreading as OpenAI launches Instant Checkout offering shoppers conversational shopping from curiosity to checkout without redirecting consumers to merchants’ sites. Find out what this means and how B2C marketers are responding in this post.
AI can improve efficiency for go-to-market teams but only if core processes are in place. This blog explores how to identify and fix issues such as siloed workflows, disconnected systems, and inconsistent data so that AI can deliver real impact instead of amplifying inefficiencies.
By the end of the coming year, marketing agencies will have materially changed. For CMOs, agencies will no longer act solely as your agents but also as owners of solutions, resellers of technology partnerships, and developers of emerging capabilities.
Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.
The 2025 Databricks Data + AI Summit showcased innovations in lakehouse architecture, AI democratization, no-code tools, and governance to broaden adoption.
The latest edition of our Zero Trust platform vendor evaluation, The Forrester Wave™: Zero Trust Platforms, Q3 2025, published today. It highlights how this market continues to improve upon delivering unified solutions that help simplify and operationalize Zero Trust for organizations. Beginning with The Zero Trust Platforms Landscape, Q1 2025, we researched major players in […]
IBM’s 2025 infrastructure refresh isn’t just a silicon upgrade. It’s a performance, TCO, and sovereignty play. Get a detailed breakdown of the update and four clear next steps in this post.
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
The multibillion-dollar question I’m often asked is: Will a critical mass of consumers shop and check out on Google’s AI Mode, ChatGPT, and Perplexity? Consumers’ loyalty to convenience makes a “yes” most likely. Thirty-eight percent of US online adults, according to Forrester’s Retail Topic Insights 1 Survey, 2025, checked how fast products would arrive before […]
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Get Forrester's take on seven key announcements coming out of the event and find out how these developments may shape or disrupt your IT roadmap.
The disconnect between ubiquitous AI adoption at the individual level and the absence of transformational impact at the organizational level is one of the most pressing challenges facing enterprises today. Learn why the gap exists and how to overcome it.
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.
The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending . This trend reflects the urgency for organizations to manage AI’s integrity amid rapid AI adoption and […]
Learn more about what is driving AI readiness and adoption in frontline marketing in this preview of a new report.
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
By providing contextualization within the larger IT estate, AIOps ensures seamless performance, enhanced security, and operational efficiency. Learn more in the final blog in this series.
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.
Learn how AIOps provides real-time contextualization and insights across the IT estate, ensuring that network infrastructure operates at peak efficiency in serving business needs.
Generative AI has started to drive new levels of business value as it cuts across different domains of business operations. Learn how AI and genAI will disrupt the enterprise architecture discipline in this preview of a new report.
AIOps is rapidly gaining traction across enterprises and industries. Learn how AIOps can enhance efficiency, reduce downtime, and drive innovation in this new blog series.
Get three noteworthy updates from Basware’s annual customer event in Lisbon, which focused on customer-centric innovation.
AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.
AI agents are getting a lot of buzz. They featured in Forrester’s Top 10 Emerging Technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents? Forrester defines AI agents as: General AI systems trained to act invisibly […]
Forrester has just released its inaugural evaluation, The Forrester Wave™: Vector Databases, Q3 2024, marking a significant milestone in this rapidly evolving category. The vector database market is buzzing, and nearly all other database vendors are racing to offer vector support. While native vector databases have had a head start over the past few years, […]
As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.
MAICON 2024 insights and inspiration are still resonating. Learn three key lessons that set marketers up for success in an uncertain future.
Where are we with generative AI today and what can we learn from some of the experiences out there today? Find out in this preview of a session at our upcoming Technology & Innovation Summit EMEA.
Wealth management firms must still balance the innovation AI offers with the oversight and governance expected from regulators. As AI continues make inroads in wealth management, it’s important for firms to use explainable AI tools that provide trust, transparency, and explainability to “black box” AI systems.
Learn the benefits and risks of agentic AI as well as the requirements for agentic process management.
Learn the new capabilities genAI brings to B2B personalization and how to start delivering more impactful personalization throughout the customer lifecycle.
The EU AI Act is here. Get a detailed look at its enforcement schedule and learn why you should treat the legislation as a minimum standard, not a best practice.
Learn the four key questions you need to ask when developing your generative AI business case and move forward with AI copilot investments.
Data and AI leaders today must create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture. To help them meet these challenges, Forrester is launching Forrester Decisions for Data, AI & Analytics. Learn more about this new service and how it can benefit your organization.
Much of the boardroom enthusiasm for generative AI stems from the belief that AI will save money through automation. But automation alone hasn’t ever changed the world. Get a look beyond the current genAI bubble as we analyze the foundations of the real changes coming in a new report.
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year's winners First Student and Best Buy have demonstrated exceptional alignment, adaptivity, and trust in their IT strategies.
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
AMD's recent and planned acquisitions sets the firm up to better compete with NVIDIA in a few different areas. Learn how in this post.
On August 15, Hewlett-Packard Enterprise (HPE) announced its intent to acquire Morpheus Data, a multicloud management solution “to make HPE GreenLake cloud the de facto platform for innovating IT.” The deal is expected to close early FY2024 Q4 of its fiscal year. Morpheus follows a string of HP acquisitions in recent years (OpsRamp (2023), Ampool […]
How do conversational AI systems stack up against real-life use? Use this simple test to evaluate the capability of your systems to accommodate real user language variance.
Successful AI projects depend on three things: trust, alignment, and adaptivity. Learn how technology and CX professionals can further trust, alignment, and adaptivity when devising effective, sustainable, and scalable AI solutions.
Knowledge graphs can enhance generative AI’s reliability and accuracy with structured knowledge, domain-specific facts, and reasoning. At the same time, genAI can also augment KGs with textual/visual information, generalized knowledge, and natural language processing.
Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects. While I am not ready to say that AI based functionality accounts for 80% of a typical […]
Struggling to effectively process, analyze, and utilize constantly changing data spread across various systems? Learn three key competencies to help develop a data maturity plan of action in this preview of an upcoming workshop.
Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.
Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.
Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.
Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance?
Generative AI (genAI) was supposed to quickly disrupt and radically change the way we analyze data using our existing BI tools. Maybe someday, but not yet. Unlike other genAI use cases (e.g., content generation, writing automation, etc), genAI is not disrupting the enterprise business intelligence (BI) software market. Instead, GenAI is adding valuable incremental capabilities, […]
In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retrieving enterprise knowledge. But the solution doesn’t stop there; in this blog post, we’ll describe advanced RAG architectures for enterprise knowledge applications. In the previous post, we showed how […]
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application. What […]
Lenovo’s investments in AI-powered solutions are transforming the company. Learn six key elements of Lenovo’s AI latest strategy and offerings.
With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.
In my recent report, AIOps: A Crucial Component Of High-Performance IT, I speak to how AIOps is a critical tool for IT leaders aiming to run high-performance organizations. AIOps combines AI, machine learning, advanced analytics, and operational practices with business and operations data. AIOps enhances IT operations by enabling them to keep pace with business […]
Join us at Forrester’s Technology & Innovation Summit North America for an innovation lab where you’ll get to work with other business and public sector leaders to not only try out cutting-edge genAI but also get hands-on practice with how discrete genAI models can be applied.
Aristotle’s wisdom nails it: mastering precision, appropriateness, timeliness, intentionality, and methodology isn’t just for anger management — it's crucial for AIOps too. In the chaotic world of IT, we need to separate the signal from the noise and act with clear intention.
Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals. Today, enterprise BI users enjoy some level of self-service from modern BI platforms with rich semantic layers, graphical […]
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.
Forrester recently published two waves on Enterprise Resource Planning Solutions — The Forrester Wave™: Enterprise Resource Planning Solutions For Product-Centric Industries, Q2 2024 and The Forrester Wave™: Enterprise Resource Planning Solutions For Service-Centric Industries, Q2 2024. These waves reflect the differing capabilities and criteria for ERP when used for product-centric versus service-centric industries. You should […]
Traditional databases are proving insufficient for generative AI models, which often operate in high-dimensional spaces and require searching for similarities. Learn how vector databases can help fill the gap in this preview of a session at the upcoming Technology & Innovation Summit North America.
Generative AI is revolutionizing the private sector, and its leaders are determined to implement this emerging technology at scale and without delay.
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
Generative AI (GenAI) is an enabler for more automation – and is now getting embedded in many software vendors’ platforms with different names and labels such as AI agents, AI-led micro-automations, and autonomous workplace assistants (AWA). All of these are somewhat overlapping terms for agentic automation that is starting to sprout as generative AI promises […]
The failure to rise to the AI moment puts the future of the agency industry and a decade of agencies’ business change at risk. Learn what it takes to help employees gain the skills and confidence to master AI so that fear of AI doesn’t master them.
Cisco has announced a new network and cloud security platform, called Hypershield. Hypershield offers autonomous and automatic network segmentation based on understanding network traffic patterns with AI. Hypershield provides: A modified and proprietary version of the Extended Berkeley Packet Filter (eBPF)-based agent framework to act as not only a traditional observation point but also a […]
Success with AI will depend on how effectively you lead your people who leverage powerful AI tools. Learn how to effectively find and train talent for AI in this preview of our upcoming Technology & Innovation Summits.
At its annual flagship event, Cisco Live, about 20,000 IT and security pros gathered in Las Vegas to hear the company’s latest announcements, plans for its $28 billion Splunk acquisition, and vision for the future. While there was a heavy dose of AI everywhere, as compared to other vendor pronouncements, Cisco’s AI aspirations are modest […]
Navigate the choppy and always exciting waters of artificial intelligence (AI) with Forrester’s analysts. Forrester’s multi-episode webinar series on AI delves into the profound impact AI has – and will continue to have – both on how data scientists and software engineers approach their work and how other job functions will have to adapt to […]
Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology & Innovation Summit North America can help you get there.
Like the changes wrought by open data and third-party apps in the 2010s, AI will revolutionize the internal workings of the public sector and how it engages with its constituents in the next five to 10 years.
In our inaugural evaluation, The Forrester Wave™: AI Foundation Models For Language, Q2 2024, we break down large language model (LLM) model offering, strategy, and market presence across 21 criteria for 10 providers. Get a preview of the report including four things you should be looking for in a model here.
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]
The biggest trend of the summer is yet again proving to be GenerativeAI. However, unlike other passing fads, GenAI is here to stay. Understandably, customers are concerned about falling behind their peers, while also worried about falling for expensive, empty promises made by vendors. What’s just hype and what’s actual use cases to start implementing? […]
As Artificial Intelligence (AI) continues its ascent, captivating the global imagination and reshaping industries, the financial sector stands on the brink of transformative change. A 2023 Forrester survey indicates that 63% of business and tech leaders plan to increase their investments in emerging technologies in the coming year. However, despite this fervor, only 18% reported […]
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer.
The vision of an invisible and real-time SDLC facilitated by TuringBots is not a distant dream but an impending reality. Find out why TuringBots will become an indispensable ally, ensuring that developers can keep pace with the rapid rate of technological change.
IT platform teams’ responsibilities in 2024 are expanding radically. They’re being asked to provide cost-effective alternative solutions for the VMware virtualization technology that typically dominates enterprise IT. While they’re at it, could they please also stand up state-of-the-art AI platforms that can support generative AI in the data center and cloud that work as well […]
Yesterday, the AI startup Anthropic published a paper detailing the successful interpretation of the inner workings of a large language model (LLM). LLMs are notoriously opaque — their size, complexity, and numeric representation of human language have hitherto defied explanation — so it’s impossible to understand why inputs lead to outputs. Anthropic used a technique […]
Paris will be the center of innovation and technology this week. Get a unique preview of the 2024 edition of the VivaTech conference in Paris.
Qualtrics introduced its AI-powered Strategy & Research suite at its summit, X4, and launched its “Strategic UX” product — officially entering the experience research space. The new product supports various UX research methods like video feedback, unmoderated usability testing, card sorting, and tree testing, and it leverages AI to generate insights and recommended actions. Adding […]
AI — a catchword and momentous concept — is all-consuming. It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it. On Alphabet’s most recent earnings call, for example, […]
Foundation models are the basis of the generative AI revolution. Acquiring foundation models from external providers will soon become the norm. Here is an APAC-focused view of AI foundation models.
We've finalized our selections. (And, yes, the overwhelming wave of AI technologies influenced our selection process.) Find out what changed in our analysis this year and more on what to expect.
It wasn't all AI, but it was mostly AI. Get our top takeaways and impressions from Hannover Messe 2024, the smart manufacturing world’s annual trade show.
To truly unleash the potential of AI, there needs to be a fundamental shift in how we infuse AI into customer service. Learn more in this preview of our upcoming CX Summit APAC event next month.
Devices such as Apple’s Vision Pro leverage computer vision to mix the digital and physical worlds. Learn four trends that are accelerating the adoption of computer vision applications today.
What is creative pollution and how can organizations avoid it? Find out in this preview of a new report on brand AI models.
How will RPA platforms stay relevant in an era of generative AI? Get six ways and a detailed timeline of the of the progression of automation tools in this post.
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet. The technology’s wide applicability across industries and occupations will drive massive growth: according to Forrester’s new forecast, generative AI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market.
Data fabric has been gaining traction in the enterprise. Data fabric is a modern architecture that automates the integration of any data in real time or near real time from disparate sources, on-premises or in the cloud, into coherent data services that support business transactions, analytics, predictive analytics, and other workloads and patterns. Now, with […]
The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]
In the age of GenAI, vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting LLMs. Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches. Vector databases are ideal for applications where the goal is to […]
What do you get when you combine an open source platform, a massive and critically useful dataset, and an ability to open-source an AI foundation model? Find out in this post.
Last month, I published The Future Of Cloud report and a corresponding blog post to talk about its future as abstracted, intelligent, and composable. Let’s take a closer look at the “intelligent” component and what it means amid the intense interest in generative AI today and long-term trends in cloud. Cloud is nearly always mentioned […]
Forrester recommends that business leaders looking to enhance their enterprise AI adoption should pull on the seven levers of trusted AI. One of these levers is transparency, which Forrester defines as “the perception that an AI system is leading to decisions in an open and traceable way and is making every effort to share verifiable […]
Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. B2B marketing organizations leverage conversation automation solutions (CAS) to better understand and enable buyers, customers, and internal teams by integrating signal-responsive conversations into existing workflows, tactics, and content experiences that span the full customer lifecycle. Conversation automation is quickly becoming integral […]
It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management – which includes data ingestion, […]
After a challenging past few years, business leaders in Asia Pacific can expect a brighter 2024. Learn how to capitalize with Forrester’s Planning Guides.
A precarious economy has tempered business and technology leaders’ budget expectations. But now is not the time to retreat. Our 2024 Planning Guides advise on where to invest and experiment for success.
I do not have to convince anyone today that Generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination. In […]
Effective collaboration is harder than ever. You read that right: Despite all the advances in collaboration technologies in recent years, the complexities of enabling successful collaboration continue to mount. Our new report helps clients contend with these escalating challenges. Consider just two of the major forces reshaping collaboration in real-time: Hybrid work introduces new challenges. […]
The FTC is officially investigating OpenAI, creators of ChatGPT, sending a letter with over one hundred questions and a request for supporting documentation related to their business model and the reliability and responsibility of their large language models (LLMs). The investigation and letter offer enterprises a definitive set of areas for evaluating their processes and […]
What are four of the most impactful uses of AI in recent years? Find out in this AI Appreciation Day blog.
The Forrester Wave™: Process Centric AIOps, Q2 2023 evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
The Product Information Management Systems Landscape, Q2 2023 reveals that that 1) an explosion of channels is forcing enterprises to syndicate accurate product information, 2) lasting business impact needs a flexible data model and change management, and 3) AI capabilities can substantially reduce time to market and increase operational efficiencies.
Forrester continues to double down on its coverage of generative AI from every possible angle. Four months ago, I published a blog post citing just 7% of online adults in the US had used ChatGPT at that point in time. But I also said that, “As awareness grows, intent will follow.” Well, in Forrester’s June […]
Generative AI has catapulted the topic of artificial intelligence to the forefront of workforce strategy. But leaders we talk to, while excited by the technology’s potential, are worried. They fear the fast pace of change and wonder if their employees will be able to adapt. As a result, even as ChatGPT reached a billion page […]
We tackle two of the most common questions we're hearing about generative AI's potential impact on search engine optimization.
The first quarter earnings reports from hyperscale public cloud providers highlight the challenges of repositioning themselves for the generative AI transformation promised by large language model (LLMs) even as those vendors must adapt to customers’ tighter tech budgets. Forrester clients can find our perspective here. Microsoft’s bid to seize the initiative in cloud with an […]
While it might seem like generative AI is the only use case for AI around today, just a few years ago deepfakes wore the mantle for attention and hype in the AI universe. That’s fallen off considerably today, but we will likely see a resurgence in interest based on attacks using deepfakes to scam and […]
Read the new Strategic Technology Selection Guide for product information management, and check out the upcoming report, The Product Information Management Landscape, Q2 2023.
Back in May Samsung banned the use of GenAI platforms in the workplace after news of a security leak caused by misuse of ChatGPT. While employees did not revolt against the ban, chances are many of the employees continued using AI. With Generative AI solutions growing exponentially, it will be nearly impossible to limit employee […]
For those of us old enough to remember The Jetson’s – or those of us young enough to consider the science fantasy series from the 60s retro cool – it was always fun to watch George Jetson spend his workday pushing the single red button on his computer. George complained a lot about his hard […]
The the acceleration of generative AI as well as other emerging technologies, tech leaders must build long-term strategies to address the growing demands on the technology organization.
Everyone wants a digital culture – and everyone has excuses for slow culture change. To be fair, government agencies face particular hurdles to adopt norms of digital culture, like experimentation and adaptability. That’s because it’s difficult to experiment or adapt in cultures where risk aversion and compliance exist by design. But I’ll stop short of […]
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI. (2) Technologists espouse the limitless potential to […]
Enterprise adoption of fine-tuned large language models is already underway, forcing cybersecurity teams to learn quickly how to protect them.
AI was center stage at Google I/O 2023 and much of it was generative AI (GenAI). Get a detailed analysis of the event including why enterprises need to focus on the launch of PaLM 2 and Vertex AI.
Today’s winning digital strategies could be rendered meaningless by digital agents such as AgentGPT. Read this blog to learn why.
The White House announced investments and actions to put the Bill of Rights and National Institute of Standards and Technology’s (NIST) AI Risk Management Framework (AI RMF 1.0) to the test. Tackling AI risk head on, the Biden administration engaged with Alphabet, Anthropic, Microsoft, and OpenAI, with additional focus on the impact of generative AI. […]
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
Our new report, Rev Your Recommendation Engines With New Techniques, breaks down four recommendation methods. Get a preview here.
RSAC 2023 is a wrap! The Forrester S&R team had eleven attendees at the RSA Conference last week.. We really enjoyed meeting with clients and colleagues old and new – and now we’re exhausted. It’s no mystery why; as a team we collectively participated in over 230 meetings and took 1.5M+ steps (thank you, smart […]
Both Alphabet and Microsoft featured AI heavily in their Q1 2023 earnings calls. Before Alphabet’s call began streaming on YouTube, attendees were shown a video about Bard, Google’s AI chatbot. During the call, “AI” was mentioned 51 times. During Microsoft’s, it was mentioned 34 times. For Alphabet, AI’s references related to PaLM, its competitor to […]
Hear observations on a major, accelerating trend: Interactions between people and machines are becoming more like those between people.
The generative AI boom is fundamentally changing the landscape of vendor offerings. We believe that one largely ignored area where generative AI will have a disruptive impact is enterprise analytics, specifically business intelligence (BI). In the last few weeks, Forrester has seen a flurry of BI vendor announcements (surprise, surprise) on recently rolled-out functionality or […]
Learn how the emerging technology of generative AI could change autonomous workplace assistants.
It’s hard to avoid the hype that ChatGPT and similar generative AI tools will change everything — including customer experience (CX). But scratch beyond the surface of the click-bait headlines about AI and CX, and you’ll find that writers have conflated CX with customer service or marketing. From chatbots to predictive product recommendations, most of […]
It was reported last week that Google is shifting resources within its virtual assistant unit from Assistant to Bard, its intelligent chat technology. This comes as no surprise to Forrester. Google has a long history of launching and discontinuing services that fail to gain traction with consumers, and voice has failed to do so. Amazon […]
ChatGPT, Bard, and Bing (or is it Sydney?) have taken AI from a great idea to something that has a much more practical and tangible impact on our lives today. As marketers, many of us are already thinking about and playing around with how AI may write our next lead-gen email or create content that […]
ChatGPT is in trouble with privacy. As part of an open investigation, the Italian regulator has stopped the use of ChatGPT in Italy. According to the regulator, ChatGPT fails to inform users about the personal data it collects and processes, it doesn’t provide a clear legal basis for the processing activity it engages on, and it […]
Old AI is to generative AI as Yahoo! is to Google. And it's poised to change every job, dramatically altering the future of work.
Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different. In January, we predicted how the announcement of ChatGPT could change cybersecurity, and today, our predictions were validated again with the announcement of […]
In the prior Forrester Wave™ evaluation on contact-center-as-a-service (CCaaS) providers in August of 2020, AI was mentioned offhand a few times. It was not, however, a factor in the Wave scoring at all. A few years changed everything. AI has taken center stage in this year’s Wave, providing new capabilities across many aspects of a CCaaS vendor’s offerings.
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more). This follows Google’s recent announcement […]
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud environments. Its AIOps solution will be integrated into HPE’s GreenLake edge-to-cloud Platform. OpsRamp’s 300 employees will join HPE’s office of the CTO. Terms of the OpsRamp acquisition were not announced, […]
Microsoft's recent layoff of its entire ethics and society team serves as a powerful reminder to companies to take charge of their own ethical destinies.
Many people have already had the opportunity to experience OpenAI’s ChatGPT service, which allows users to interact with the system in the form of a conversational bot. In comparison to traditional bots, the quality of ChatGPT’s responses has exceeded expectations. The recently released ChatGPT APIs give enterprises more options to explore business cases. We have […]
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
“Generative AI” is to 2023 what “the metaverse” was to 2022: hyped-up headlines fraught with the juxtaposition of promise and fear — sentiments mirrored by consumers while marketers smartly lean in. While both technologies challenge the boundaries of “realism,” generative AI hits different: It has material implications, right now. NECN | January 10, 2023 | […]
AIOps is a fast-moving and expanding technology arena that organizations big and small are adopting. The breadth of capabilities under the AIOps umbrella is massive, and the approach and perspectives for implementing it can be confusing. Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
The spotlight on generative AI has gotten brighter than ever in recent months, and it’s sparking both excitement and fear among designers because of what it means for the future of creativity. Creativity is not the exclusive domain of designers, of course — it also helps marketers, engineers, strategists, and others do their jobs. But […]
Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.
Plenty of people had fun with ChatGPT when it released, but I’m not sure any industry had more fun than cybersecurity. When first released, it turned out that ChatGPT could write code, convert code from one programming language to another, and write malware. Sure, the coherent nonsense problem persisted, but overall, it produced solid stuff. […]
Generative AI has made the creative industry uneasy. Yet combined with human ingenuity, the technology's potential is enormous.
Meta announced its plans to ensure fairness in how it distributes ads for housing as part of a settlement with the US DOJ. But ensuring fairness in AI will remain a challenge. Learn more.
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
What are TuringBots? Hint: They will not replace you — not in the near future nor in the medium term. But they will augment your capabilities and make you look and work smarter.
Generative AI can make doing a lot of things easier, including the wrong things. Learn the risks of AI-generated content and how to avoid them.
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
The future of experiences will be driven by analytics, and many of them will be anticipatory.
A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Learn how to tackle these challenges.
Road Transportation Is Fragmented And Wasteful Road freight accounts for 30% of the global logistics spend at about US$1.9 trillion per year. But road transportation is a highly fragmented industry. Most North American carriers operate fewer than 20 trucks, and companies with fewer than 50 employees generate more than 60% of European road freight market […]
The four significant insurance themes that emerged from The Future of Insurance, Europe 2022 event.
Secure systems deliberately hide details and access points to fly under the radar. Poorly designed systems and poor tooling & instrumentation unknowingly expose sensitive details or hide vital operating telemetry. Be deliberate in your observability design and tooling.
Over the next year, the AI transformation will become a revolution. Get three predictions for where AI will go in 2023.
Classic horror movie quirks closely resemble what we’re seeing in firms looking to innovate and differentiate yet are running from rather than toward AI and advanced automation.
New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.
Automation has been an important tool in a manufacturer’s toolbox for centuries. From steam-powered looms to cutting-edge industrial robots, hardware automation arrived first and continues to expand. Over the past decade or so of Industry 4.0, software automation has also grown, with machine learning and artificial intelligence embedded in more and more processes. But my […]
Learn how industrial technology firm Oshkosh transformed its digital technology organization to become future fit and receive Forrester’s Technology Strategy Impact award.
Within that timeframe, spending in that category will grow 50% faster than the overall software market.
Tools such as DALL-E Mini and Stable Diffusion are proving immensely useful for generating visual content. But there are some limitations.
Learn which four emerging technologies could help your brand create truly differentiating consumer experiences.
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
Get three key takeaways about leveraging emerging technology in this Technology & Innovation event preview.