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- The Business Leadership Podcastepisode Strategic Narrative Marketing with Guy MurrelIn today’s fast-paced, competitive business environment, differentiating your brand can be a constant uphill battle. Yet, companies that succeed in carving out their own space in the market often find themselves leading their industry to new heights. This week on the Business Leadership Podcast, hosted by Edwin Frondozo, expert Guy Murrel sheds light on category leadership and strategic narrative marketing. With insights from his extensive experience in PR, media relations, and strategic marketing, Guy explains why these elements are crucial for B2B tech firms and how they can boost a company’s standing in the industry.
Defining Category Leadership and Its ImportanceTo kick things off, Guy Murrel introduces us to category leadership. He argues that simply taking the initiative to define what you believe your category is and positioning yourself as a leader can instantly set you apart from competitors.
According to Guy, category leaders enjoy numerous business benefits: they often raise the most money, get acquired at higher valuations, and even go public. From a marketing standpoint, defining a category allows a company to maintain a consistent and differentiated voice, helping it stand out in a crowded marketplace.
Category Creation vs. Category LeadershipDuring the podcast, Edwin Frondozo asks Guy to clarify the distinction between category creation and leadership. Guy explains that these concepts are closely related but serve different purposes within a company’s strategic framework. Category creation involves defining a new market segment, while category leadership means aligning your company’s entire messaging framework with this new or existing category.
A well-defined category narrative serves as an organizational “North Star,” offering a cohesive vision for all messaging, whether it’s your company’s mission, values, or product features.
The Role of Strategic Narrative MarketingGuy then discusses his book, “A Practical Guide to Strategic Narrative Marketing,” which serves as a step-by-step manual for companies looking to define their strategic narrative. One crucial rule Guy highlights is focusing your narrative on the broader industry landscape, trends, and misconceptions—essentially, the world beyond your company and its products.
Creating a strategic narrative involves putting together a category position paper. This paper outlines the industry’s current state, trends, market perceptions, and misperceptions and then articulates how the company defines the category and its core tenets. Notably, the company itself is not mentioned in this paper, which is a complex but essential practice for setting the stage for thought leadership.
Real-World Applications and ExamplesGuy shares a compelling example from his career: Rally Software’s journey to category leadership in Agile and Scrum technologies. Rather than focusing solely on their platform’s features, Rally chose to evangelize the Agile methodology. This approach positioned them as a thought leader and led to their acquisition by CA Software following a successful IPO.
Guy also emphasizes the power of self-publishing in today’s world. His book, though short, has served as an effective tool for category leadership, earning recognition from Google and establishing him as an expert in the field.
Measuring Success and the Evolving Landscape of Category LeadershipEdwin asks Guy how companies can measure the success of their category leadership initiatives. Guy highlights that alignment between sales and marketing, improved visibility on Google, and industry adoption of the company’s narrative are critical indicators of success.
Touching on the evolution of category leadership, Guy mentions that technological advancements, like AI, provide new platforms for sharing your strategic narrative. However, he stresses that it remains a human endeavour, requiring creativity and thoughtful communication.
Initial Steps for Aspiring Category LeadersFor business leaders eager to embark on their category leadership journey, Guy advises taking a step back to gain a higher-level perspective. He recommends developing comprehensive content, including position papers and blogs, and launching these assets almost like a product. This integrated approach ensures consistency and helps build a credible and unified brand narrative.
Final TakeawaysIn his closing thoughts, Guy underlines the importance of stepping outside your story to think differently. He urges business leaders to educate themselves, challenge their egos, and stay committed to their higher vision.
Conclusion
Guy Murrel’s insights offer invaluable advice for any company looking to elevate its market position through category leadership and strategic narrative marketing. By taking these steps, businesses can create a unique, compelling narrative that resonates internally and externally, driving organizational alignment and long-term success.
We hope you found this discussion as enlightening as we did. For more insights, check out Guy Murrel’s book, “A Practical Guide to Strategic Narrative Marketing,” and follow his thought-provoking articles on Forbes. If you found value in this blog post, we encourage you to share it with someone who would benefit from these insights. Until next time, have an outstanding day!
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The post Strategic Narrative Marketing with Guy Murrel first appeared on The Business Leadership Podcast.
The post Strategic Narrative Marketing with Guy Murrel appeared first on The Business Leadership Podcast.
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- The Business Leadership Podcastepisode
Mastering Category Design with Mike DamphousseMastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures’ portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-UpLinks:* Cervin Ventures: Website
* Edwin Frondozo: LinkedIn
* Scott Brown: LinkedIn
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
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The post Mastering Category Design with Mike Damphousse first appeared on The Business Leadership Podcast.
The post Mastering Category Design with Mike Damphousse appeared first on The Business Leadership Podcast.
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- The Business Leadership Podcastepisode
Category Creation Insights with Scott BrownMastering Category Creation: Insights from Scott Brown of Cervin Ventures
Join host Edwin Frondozo on the Business Leadership Podcast as he sits down with Scott Brown, partner and head of platform at Cervin Ventures. With over 20 years of experience in marketing for tech giants like Facebook, Google, and Cisco, Scott shares his insights on category creation and market conversations. They discuss actionable advice for business leaders to shift their perspective on creating new categories, the importance of building valuable dialogues with customers and pundits, and understanding the challenges and long-term efforts behind successful category creation. Scott also highlights how to connect specific data points to showcase success and offers a glimpse into exciting innovations from Cervin Ventures’ portfolio companies.
00:00 Introduction to Category Creation in Business
00:49 Meet Scott Brown: A Veteran in Marketing and Category Creation
01:57 The Essence and Impact of Category Creation
03:55 Adopting a Category Creation Mindset: Insights from Scott Brown
05:56 Practical Examples and Success Stories in Category Creation
08:36 The Fundamentals of Successful Category Creation
15:19 Leveraging AI and Innovation in Category Creation
22:42 Final Thoughts and Actionable Advice on Category Creation
24:29 Closing Remarks and Podcast Wrap-UpLinks:* Cervin Ventures: Website
* Edwin Frondozo: LinkedIn
* Scott Brown: LinkedIn
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
Featured SponsorFeatured VideoRecent EpisodesFollow on SpotifySign up for our newsletter today and never miss an episode!EmailSendYou agree to receive updates on new episodes and business leadership-related podcasts. We promise never to spam you!
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The post Category Creation Insights with Scott Brown first appeared on The Business Leadership Podcast.
The post Category Creation Insights with Scott Brown appeared first on The Business Leadership Podcast.
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- Growth Unlocked Podcastepisode Charting the Course: Insights into Canada’s Entrepreneurial LandscapeIn collaboration with RBC, we’re ecstatic to roll out another episode of the Growth Unlocked Podcast series, your compass to navigating the evolving business domain while setting the stage for tomorrow’s triumphs.
We’re thrilled to present “Building the Blueprint: Navigating the Initial Challenges for Sustainable Business Success – Part 2,” in partnership with RBC, as we continue our engaging discussion on the Growth Unlocked Podcast series. Our host, Edwin Frondozo, once again welcomes Don Ludlow from RBC, alongside the dynamic CEO of Futurpreneur, Karen Greve Young, and the forward-thinking CEO of OWNR, Shane Murphy. This episode further delves into the early stages crucial for aspiring and established entrepreneurs in the Canadian business ecosystem.
Our conversation navigates the intricate terrains of business planning, emphasizing its indispensable role as a catalyst for enduring success. With a blend of real-world experiences, our esteemed guests unveil insightful pathways through the entrepreneurial maze, highlighting the significance of mentorship, an adept financial framework, and leveraging evolving market trends.
What You Will Learn From This Episode: Delving Deeper into Business Planning: Grasp the nuanced aspects of strategic business planning and its transformative impact on your entrepreneurial venture.
* Entrepreneurial Evolution in Canada: Delve into how the entrepreneurial scene in Canada has been evolving and what it entails for budding and seasoned business leaders.
* The Facets of Financial Structuring: Explore the financial considerations imperative for stability and growth, and learn how to build a robust financial foundation from the outset.
* Mentorship – A Cornerstone of Success: Understand the profound impact of mentorship and how it can significantly accelerate your journey toward achieving your business goals.
* Leveraging Technology for Growth: Learn how technology and digital platforms can be harnessed to propel your business amidst a competitive landscape.
* Risk Management and Insurance*: Discover the importance of risk management and how innovative insurance solutions can safeguard your business against unforeseen challenges.
Links:* Karen Greve Young on LinkedIn * Shane Murphy on LinkedIn * Don Ludlow on LinkedIn * Futurpreneur Website * OWNR Website * RBC Business Insights
Embark on this enlightening journey as we unfold the roadmap to navigating initial challenges for sustainable business success. Your feedback is our treasure; if you find value in this episode, kindly follow the show, rate us, and leave a review. Your insights refine our podcast and help reach other ambitious business aficionados like you. Until our next episode, uphold the spirit of excellence and make every day a transformative stride on your entrepreneurial voyage!Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
Featured SponsorFeatured VideoRecent EpisodesFollow on SpotifySign up for our newsletter today and never miss an episode!EmailSendYou agree to receive updates on new episodes and business leadership-related podcasts. We promise never to spam you!
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The post Charting the Course: Insights into Canada’s Entrepreneurial Landscape first appeared on The Business Leadership Podcast.
The post Charting the Course: Insights into Canada’s Entrepreneurial Landscape appeared first on The Business Leadership Podcast.
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- Growth Unlocked Podcastepisode Building the Blueprint: Early Steps Towards Long-Term Business SuccessIn collaboration with RBC, we’re ecstatic to roll out another episode of the Growth Unlocked Podcast series, your compass to navigating the evolving business domain while setting the stage for tomorrow’s triumphs.
Our host, Edwin Frondozo, welcomes Don Ludlow from RBC, along with Karen Greve Young, the vibrant CEO of Futurpreneur, and Shane Murphy, the innovative CEO of OWNR, to dissect the foundational stages crucial for aspiring entrepreneurs and the overarching entrepreneurial scene in Canada.
This episode navigates through the critical sphere of business planning, shedding light on its role as a linchpin for long-term success. Our distinguished guests share real-world experiences, unveiling pathways to maneuver through the entrepreneurial labyrinth, with a spotlight on mentorship, networking, and establishing sturdy financial scaffolds from the get-go.
What You Will Learn From This Episode:
- Embarking on the Entrepreneurial Voyage: Unpack the essential first steps aspiring entrepreneurs should undertake to solidify the groundwork for their venture.
- Entrepreneurship in Canada: Explore the overarching landscape of entrepreneurship in Canada and its impact on the business arena.
- Mastering Business Planning: Delve into the criticality of strategic business planning for sustainable success, enriched with real-world experiences from seasoned entrepreneurs.
- Navigating Challenges: Learn how to confront hurdles and pitfalls in the entrepreneurial journey, transforming each stumble into a stepping stone toward your objective.
- Mentorship and Networking: Understand the indispensable role of mentorship and networking in the initial stages of your entrepreneurial venture.
- Financial Structuring: Grasp the financial deliberations crucial for long-term stability and how to architect your business for enduring success.
Links:
- Karen Greve Young on LinkedIn
- Shane Murphy on LinkedIn
- Don Ludlow on LinkedIn
- Futurpreneur Website
- OWNR Website
- RBC Business Insights
Be sure to tune in to gather actionable insights and propel your venture toward long-term success!
Your feedback is invaluable to us. If you enjoyed this episode, please consider following the show, rating us, and leaving a review. Your insights not only help us enhance the podcast but also aid in reaching other ambitious business leaders like you.
Until the next episode, strive for excellence and make every day a 100x day on your entrepreneurial journey!
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
Featured SponsorFeatured VideoRecent EpisodesFollow on SpotifySign up for our newsletter today and never miss an episode!EmailSendYou agree to receive updates on new episodes and business leadership-related podcasts. We promise never to spam you!
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The post Building the Blueprint: Early Steps Towards Long-Term Business Success first appeared on The Business Leadership Podcast.
The post Building the Blueprint: Early Steps Towards Long-Term Business Success appeared first on The Business Leadership Podcast.
Empowering Indigenous Entrepreneurship: Inside the SOAR Accelerator “Just being together being open and vulnerable. Everyone here is already a success story. Everyone here is very aware of the impact that they have on their community specifically and the indigenous community as a whole.” Sunshine Tenasco In this special episode of The Business Leadership Podcast, we […]
The post Empowering Indigenous Entrepreneurship: Inside the SOAR Accelerator first appeared on The Business Leadership Podcast.
The post Empowering Indigenous Entrepreneurship: Inside the SOAR Accelerator appeared first on The Business Leadership Podcast.
We’ve teamed up with RBC to bring you a series of podcasts to help business owners and entrepreneurs navigate today’s ever-changing environment but also position your business to win for tomorrow – it’s called the Growth Unlocked Podcast. Join us as we host Don Ludlow, the Vice President of Small Business, Strategy & Partnerships at […]
The post Changing the Game: Adopting New Hiring Mindsets for Small Business Success first appeared on The Business Leadership Podcast.
The post Changing the Game: Adopting New Hiring Mindsets for Small Business Success appeared first on The Business Leadership Podcast.
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- Growth Unlocked Podcastepisode Striking the Perfect Balance: Navigating the Digital and Human Experience in Business GrowthWe’ve teamed up with RBC to bring you a series of podcasts to help business owners and entrepreneurs navigate today’s ever-changing environment but also position your business to win for tomorrow – it’s called the Growth Unlocked Podcast.
In this episode of the Growth Unlocked Podcast, a mini-series in partnership with RBC, Edwin welcomes Don Ludlow, the Vice President of Small Business, Strategy & Partnerships at RBC. He discusses the adoption of digital technologies in Canadian businesses.
Don believes the pandemic accelerated digital engagement but has slowed down rather than peaked. Canadians still have a strong interest in digital experiences, although they also enjoy the in-person component of doing business. There is a gap between consumers’ belief in continued digital growth and business owners’ perception of it.
Don emphasizes the importance of balancing digital and human experiences, especially when engaging with younger generations who value both. Small businesses can leverage digital tools and capabilities to become more competitive and reach a wider audience. They should invest in areas such as streamlining finances, digitizing the supply chain, and using data to understand their business and find new opportunities. Don suggests setting measurable goals to assess whether a business is on the right track, such as establishing a loyal customer base and innovating products and services. Small business owners should invest in digitization and technology while maintaining their human touch and customer interactions.
Don also mentions RBC’s resources and tools to support small businesses digital transformation journey. These include insights tools, digitizing payments, cash flow planning, automating payroll, and cybersecurity solutions. Interested individuals can visit the RBC website, specifically the RBC Small Business Navigator, for more information and access to these resources.
What You Will Learn From This Episode* Gain valuable insights into the evolving digital landscape, including the adoption of digital technologies, consumer preferences, and the balance between digital and human experiences. * Gaining a deeper understanding of how to navigate the digital realm and leverage it to grow your business. * Discover practical strategies, tools, and resources that can help you successfully adopt digital technologies and optimize your business operations.
Links* Don Ludlow on LinkedIn * RBC Small Business Navigator * RBC Cash Planning Tool * Ownr * Moneris Online * Insights Edge * Sherwood * Kobalt Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
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The post Striking the Perfect Balance: Navigating the Digital and Human Experience in Business Growth first appeared on The Business Leadership Podcast.
The post Striking the Perfect Balance: Navigating the Digital and Human Experience in Business Growth appeared first on The Business Leadership Podcast.
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Higher Performance with Jeannie Diefenderfer
“The most important thing we can do is ask those around us whether or not what we say is aligned with how we behave. It’s the best way to learn if you’re aligned with you values.”.
Jeannie Diefenderfer
In this episode Higher Performance, Jeannie Diefenderfer sits down with host Edwin Frondozo to discuss how purpose centered leaders behave in organizations and leading to great performance, as well as how individual leaders can be better in the way they lead their organizations and their communities.
Jeannie Diefenderfer is the chief executive officer of the Higher Ambition Leadership Alliance, a non-profit community formed by and for CEOs committed to building high-performing organizations that deliver superior economic and social value. Jeannie’s experience spans corporate executive leadership, academic board service, and stewardship of purpose-driven non-profits.
What You Will Learn From This Episode* How practicing the art of purpose everyday can improve your business * How higher values and practices can be done at any level * How human centered leaders behave in an organization * How asking others questions can teach you a lot about yourself including your alignment with your own values
Jeannie Diefenderfer* LinkedIn * Instagram * TikTok * Twitter This episode was brought to you by Slingshot Communications, the preferred virtual PBX of business leaders. Get your business SMS today.
“every interaction I have I try to enter it with curiosity and not judgement because I know that when I judge others, it comes from the place of judging myself.”.
Jeannie Diefenderfer
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
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The post Higher Ambition Leadership | Jeannie Diefenderfer| TBLP 182 first appeared on The Business Leadership Podcast.
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Pivot for Success Chris Laundadio
“No one shows you how to make a product, right? No on is like ‘hey here’s the recipe.”.
Chris Laudadio
In this episode Pivot for Success, Chris Laudadio sits down with host Edwin Frondozo to discuss his journey, team engagement and building his company Versa.
Chris Laudadio, an American entrepreneur and founder of the multi-million dollar company Versa Products Inc., has been an innovator in American-made office furniture for nearly 20 years. Based in Los Angeles, Versa Products Inc. is a thriving environmentally-friendly corporation with a state-of-the-art 95,000 square feet manufacturing facility with over 10 million dollars worth of fabrication machinery and countless innovative furniture designs. Their products have been one of the top-selling furniture products across the country, bought by Fortune 500 companies, Universities and high schools, medical facilities, and more.
In November 2019, the company was issued a USA patent for its new product category invention, the Versa Desk Riser. This electric, height-adjustable, standing desk allows users to transition between sitting and standing during their long workdays and provides other health benefits, including improved posture and increased blood flow. All products are designed and manufactured at the factory and sourced from the USA, helping create and sustain real American jobs. The company is also environmentally friendly by using recycled steel and purchasing wood from sustainable forests that replant each area they harvest. Even their manufacturing facility and offices use over 90% natural lighting to reduce energy consumption.
Some stand-out Achievements: Attaining all patent certifications for our Versa Desk Riser, adjustable standing desk. Creating an affiliate program with Toyota for our employees called the “Employee Courtesy Car” that grants access to all factory workers having transportation difficulties with a Toyota Prius hybrid vehicle to get to work, relieving some of their worries while remaining eco-friendly. Taking care of mother Earth is extremely important to us. Not only do we use recycled steel, but our wood is also purchased from sustainable forests that replant each area they harvest. Our manufacturing facility and offices use over 90.
What You Will Learn From This Episode* Being able to pivot and adapt especially when you’re feeling down and out * How you show up and how it affects your team * What is Google Studio and how to use it to your advantage
Chris Laudadio* LinkedIn * Website * Instagram This episode was brought to you by Slingshot Communications, the preferred virtual PBX of business leaders. Get your business SMS today.
“What I think every leader should do is constantly wanna be working on your communication and being conscientious of how you’re coming across to your team members.”.
Chris Laudadio
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
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The post Pivot for Success | Chris Laudadio | TBLP 181 first appeared on The Business Leadership Podcast.
The post Pivot for Success | Chris Laudadio | TBLP 181 appeared first on The Business Leadership Podcast.
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Building Your Brand with Danielle Cevallos
“Everyone is building a brand, whether they’re doing intentionally or not.”.
Danielle Cevallos
In this episode Building Your Brand, Danielle Cevallos sits down with host Edwin Frondozo to discuss personal branding to help you grow your business, open doors of opportunity, and create the legacy you want to create.
Danielle is the CMO of Kelly Roach International and the brains behind the implementation of Conviction Marketing. She helps hundreds of entrepreneurs inside the company to bring their genius to the world. Danielle’s background in psychology, education, and copywriting, give her a unique pulse on the current marketing landscape and culture where she is able to give strategic, creative brand direction to clients and her audience. Danielle has helped countless 7 and 8 figure well-known brands prior to joining Kelly Roach Coaching, and brings a wealth of knowledge to the overall client experience that leads to brand success. In addition to helping leaders build personal brands, Danielle has played a significant role in the growth of Kelly Roach International.
What You Will Learn From This Episode* You’re always building your brand whether it’s intentional or not * Everyone has different comfort levels on what they want to share * Coming up with your “north star” can, and usually is, different than your companies “north star” * What it takes to build a successful brand
Danielle Cevallos* LinkedIn * Instagram * TikTok * Twitter This episode was brought to you by Slingshot Communications, the preferred virtual PBX of business leaders. Get your business SMS today.
“You should be honest with who you are. I just think you should careful about the parts of you that you share with the world and people who have no context of who you are, outside of what you show them.”.
Danielle Cevallos
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
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The post Building Your Brand | Danielle Cevallos | TBLP 180 first appeared on The Business Leadership Podcast.
The post Building Your Brand | Danielle Cevallos | TBLP 180 appeared first on The Business Leadership Podcast.
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Growing as a Leader with Marie Chevrier Schwartz
“I remember the question “why isn’t it being done differently” being “why hasn’t someone else come up with that solution” which I guess was kind of challenging myself to think about “well somebody would have obviously fixed this if it was that big of a problem” which is often where I think most ideas end.”.
Marie Chevrier Schwartz
In this episode Growing as a Leader, Marie Chevrier Schwartz sits down with host Edwin Frondozo to discuss product sampling and her journey of building sampler.
Marie Chevrier, is the Founder and CEO of Sampler, the leading platform helping brands like L’Oréal and Nestlé deliver samples online and gather the insight they need to build one-to-one relationships with their consumers. For the last decade, Marie, with the help of her team, has grown Sampler from the ground up to become the global leader in the product sampling space. Marie started Sampler with a vision to transform the way consumer packaged goods companies distribute their product samples. She worked tirelessly to develop a sampling solution that could help brands of all sizes and categories deliver samples to digitally targeted consumers while gathering valuable consumer data, product feedback, and opt-ins. With nothing more than a mock up of the technology she envisioned, Marie sold her first client. Today, Sampler is an award-winning pioneer in the digital sampling space working with over 950 brands in 23 countries including some of the world’s most renowned and beloved names in CPG like L’Oréal, Unilever, and Henkel. Marie has been named the 2022 Marketer-on-the-Rise by the Toronto Chapter of the American Marketing Association. The award celebrates Canada’s next generation of influential leaders giving back to the business and marketing world through volunteering, inspirational leadership and community initiatives. She’s been honoured within the Canadian tech ecosystem for her global accomplishments and contributions through Sampler and named Woman of the Year by The DMZ. Her company has been recognized as one of the Most Innovative Workplaces in Canada by Elevate for its unwavering commitment to inclusiveness and diversity in tech. Marie’s advocacy for supporting the next generation of women in tech has led her to be named a Champion of Change by Winsight Grocery Business and a recipient of the 2019 G. Raymond Chang Outstanding Volunteer Award.
What You Will Learn From This Episode* How the biggest step in anything can be just getting started * Having the realization that someone else is not always going to have the answer – sometimes its you! * How asking ourselves tough questions can be the driving force to something bigger
Marie Chevrier Schwartz* Sampler * LinkedIn * Instagram * Twitter This episode was brought to you by Slingshot Communications, the preferred virtual PBX of business leaders. Get your business SMS today.
“We need more people to ask themselves hard questions.”.
Marie Chevrier Schwartz
Follow us on Apple PodcastsIf you enjoyed this episode, please share to a friend:SearchAbout TBLA resource for multipassionate business leaders, entrepreneurs and creators looking to 100X their impact. Follow on your favourite podcast player:
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The post Growing as a Leader | Marie Chevrier Schwartz | TBLP 179 first appeared on The Business Leadership Podcast.
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Flow with Brent Hogarth
"Flow, that optimal state where were absorbed, it only arises after we say ‘yes’ to the fight.”.
Brent Hogarth
In this episode Flow, Brent Hogarth sits down with host Edwin Frondozo to discuss flow, team flow, and reaching your full potential.
Dr. Brent Hogarth is a Clinical and Sport Psychologist, and leader in the field of Positive Psychology. Brent lives in Vancouver, Canada. Brent is the head Peak Performance Coach at the Flow Research Collective where he has trained thousands of sport & ‘corporate athletes’ to find greater flow-state, mindfulness, & self-control in their lives. Brent believes well-being is not only about alleviating suffering, but that human flourishing requires the development of ones unique strengths & character, & the ability to experience transcendent peak experiences. Brent has significant training & experience providing performance enhancement coaching & mental health counselling. This includes working with Olympic & professional athletes, start up CEOs & entrepreneurs, members of the USA military, Doctors, Coaches, engineers, creatives, hedge fund managers & more. Brent believes that everyone has the ability to be a high-performer & achieve optimal experience. He completed his Doctoral fellowships at the University of Texas, at El Paso, and Lehigh University, in Bethlehem, PA. In both placements he worked with Division 1 student-athletes, their teams, coaches & athletic admin. As a Psychologist, Brent uses a Humanistic lens integrated with Acceptance and Commitment Therapy (ACT). Humanistic psychology helps individuals move towards growth, freedom and responsibility through dropping defence mechanisms which limits their ability to achieve wholeness. ACT uses acceptance & mindfulness strategies, together with behaviour change strategies, to increase psychological flexibility. Psychological flexibility means contacting the present moment fully, & based on what the situation affords, changing or persisting in behaviour in the service of clients chosen values. Most importantly, Brent recognizes & values how the relationship itself is the foundation of any change in a coaching relationship. Before entering graduate school, Brent earned an undergraduate degree in Kinesiology.
What You Will Learn From This Episode* How micro-flows can open up the opportunity to get into a macro-flow * The four stages of flow * What is the One Day Month * How internal control can be the problem in our life blocking us from achieving goals * How having the belief we need a “ideal performance state” can pull you out of a task
Brent Hogarth* LinkedIn * Website * Instagram * Twitter This episode was brought to you by Slingshot Communications, the preferred virtual PBX of business leaders. Get your business SMS today.
“We feel the best when we’re not self-conscious - so we’ve fully lost ourself in the moment and that’s when we ultimately preform at out best.”.
Brent Hogarth
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The post Flow | Brent Hogarth | TBLP 178 first appeared on The Business Leadership Podcast.
The post Flow | Brent Hogarth | TBLP 178 appeared first on The Business Leadership Podcast.
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