The Photo Diaries Podcast: Recent Episodes
Grace
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, a photo-based artist, & photography mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
Difficult clients, we all have them at one point or another.
Ever get that stomach-drop feeling when a client messages you? In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a client who keeps demanding more, more, more. Spoiler: it usually comes down to pricing + boundaries. Grab the BONUS for this episode the Client Email Template Bundle to help you communicate your boundaries more clearly each and every time.
GRAB IT HERE
Looking for more support in your photography business. Take a look at the Photographers' Only Business Membership HERE
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode, I take you through the major roadblocks holding you back from charging for a profitable business. The mindset shifts you need to make if you are serious about growing a business they takes care of you and your family.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Corporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi
Many family photographers are being asked to shoot corporate headshots or service business clients and it’s a great revenue stream if you do it well.
There is however a difference when dealing with families vs business and organisations and the language is different and expectatIons are different.
So I’ve build something to help you make the transition a little easier “ CORPRORATE EMAIL TEMPLATES is for you if you’ve never been in the corporate works and the communication and planning with corpaye clients feels dauting to you.
The bundle will set you up to confidently tackle any situation you may encounter.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, SEO, and community-led marketing.
From starting her YouTube channel in 2012 to creating the widely known Build and Bloom community, Jessica shares how she carved out space in the industry by making photography more accessible, inclusive, and searchable.
If you’re a photographer who wants consistent leads without relying on social media, this conversation will completely shift how you think about visibility and marketing. Jessica's facebook group is here https://www.facebook.com/groups/buildandbloomjessicawhitaker
Photography Business Mentoring with Grace https://www.gracecosta.com/photography-mentoring/
Follow Jessica Whitaker on IG https://www.instagram.com/jessicawhitaker/
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HERE
If you love experimental photography, street photography or documentary photography, this episode is for you.
I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the workshop, before going into the live workshop.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA.
Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities.
This conversation dives deep into what many photographers struggle with pricing, perceived value, and building a sustainable business and reveals what’s actually possible when you position yourself as a professional.
From charging $550 per image to licensing work for over $20,000, Tony breaks down how photographers can think differently about their work, their clients, and their long-term business model.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face to face with the most famous living photographer on the planet.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode of The Photo Diaries Podcast, Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening in photography right now AI.
If you’ve been hearing about AI tools in Adobe Photoshop but haven’t fully explored them yet, this episode will bring you up to speed quickly.
From generative expand to Firefly models, Meredith shares how AI is not just improving editing workflows but completely changing what’s possible for photographers.
Key Takeaway
AI isn’t replacing photographers it’s removing the friction.
What used to take advanced skills (or outsourcing) can now be done in seconds, giving you more time to focus on creativity, client experience, and growing your business.
As Meredith explains, these tools are designed to expand what’s possible, not limit it—helping photographers execute their vision faster and more seamlessly than ever before.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and designers can effectively position themselves in the market.
Lita explained that brand positioning goes beyond market gaps to focus on how a brand communicates its desired identity in the minds of its target audience. They discussed the importance of understanding and communicating the unique impact a business makes on its clients, rather than just focusing on features and services. Lita shared examples including a home birth photographer who repositioned herself as a storyteller, and explained how even seemingly similar businesses can differentiate themselves through their messaging and brand experience. The conversation concluded with practical advice for creatives looking to establish their brand positioning, including the importance of consistent messaging and understanding their target audience's deeper needs and values.
Follow Lita https://www.instagram.com/heylita.branding/
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful.
Boudoir, Seniors, and Branding & Headshots, Dance photography
Guests on the show:
Erica Manning- Follow her @ericamanningphoto
Andrew Hiorth- Follow him @andrew_images and @fableboudoir1
Aric Lipp- Follow her @aricalipp
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode of the Photo Diaries podcast, host Grace Costa, a seasoned commercial photographer, discusses the importance of taking charge of your own photography business. She shares insights and tips on how to control the direction and feel of your business, urging photographers to embrace leadership, make decisive choices, and set the right fee structures.
Grace highlights the importance of aligning work with personal values and the power of confident decision-making in driving business success. She also extends an invitation for a free clarity call and offers additional resources for support. The episode concludes with a call for listeners to leave reviews and ratings for the podcast.
https://www.gracecosta.com/resources/
BOOK A FREE CHAT- https://app.studioninja.co/online-booking/portal/0a800fc8-8c59-1afd-818c-66187c674027/sessions
00:00 Introduction to the Photo Diaries Podcast
00:33 Welcome Back and Social Media Detox
01:48 The Importance of Business Control for Photographers
03:21 Envisioning Your Business for the Next 12 Months
06:25 Empowerment and Leadership in Your Photography Business
11:53 The Value of Photography in the Digital Age
15:38 Conclusion and Call to Action
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode of The Photo Diaries Podcast, Grace Costa asks one powerful question:
What are you going to wish you started sooner?
If you’ve ever felt stuck in your photography business riding the highs and lows, unsure when to ask for help, or telling yourself “it’ll work itself out”this episode is for you.
Grace shares her honest perspective on coaching, mentoring, and why trying to figure everything out on your own is often the long road to success. Drawing from her own experience investing heavily in coaching and masterminds over the past six years, she breaks down why support isn’t an expense — it’s a strategy.
You’ll hear:
- Why waiting until things feel dire is the wrong time to seek help
- The hidden cost of piecing together advice from podcasts, YouTube, and Instagram
- Why paying more can actually create better results (and deeper commitment)
- How trust, focus, and strategy change when you invest properly
- The mindset shift required to take your photography business seriously
This episode is a permission slip for photographers who know they want more — more stability, more confidence, more income — and are ready to stop taking the long route.
If you’re ready to invest in yourself, get support, and build a business that actually works, this conversation will meet you right where you are.
Ready for support?
You can work with Grace inside her Established Studio Mentorship, a six-month mentoring container designed for photographers with grit and commitment to make their business better than they ever imagined.
Find out more about Business mentoring with Grace https://www.gracecosta.com/photography-mentoring/
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE
In this episode of The Photo Diaries, Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact their work truly has.
Using a clear business branding example, Grace breaks down how photography goes far beyond “just taking photos” and plays a critical role in shaping perception, trust, and connection. She reflects on why so many photographers undercharge — often believing they’re simply having fun — and how this mindset causes them to overlook the long-term value their images bring to a business or an individual.
Throughout the episode, Grace guides photographers to shift their focus from deliverables to transformation, helping them understand how to communicate the outcomes and influence of their work with confidence and clarity.
If you’ve ever struggled to explain your pricing, articulate your value, or felt unsure about charging what you’re worth, this episode will help you reframe photography as the powerful asset it truly is — and step into your role as a professional with confidence.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
If the slow season in your business sees you catching up on Netflix or having long lunches with friends, this episode will inspire you to work on your business with purpose on the most important things. This episode will get you taking action.
- Fix broken bits
- set up templates
- Create content
- Update stuff
- Decluttering shit
- Pre book clients for the coming months
- Portfolio building time
Studio Ninja was mentioned in this episode if you would like my discount code for Studio Ninja -
Referral promo code: BYQR429X04F3X3
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset.
If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you.
Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving commercial photography business.
You’ll learn practical affirmations, examples, and real-life stories that will help you earn, receive, enjoy, and manage money with confidence as a professional photographer.
• Why photographers MUST unlearn old money stories
• How the media and childhood messaging shaped your beliefs around wealth
• The new wave of positive, shame-free money thinking
• How Grace raised her rates confidently with long-term clients
• Why it’s okay to be “expensive”
• How to decline low-budget jobs without fear
• Healthy money habits that attract more income
• Affirmations from Denise Duffield-Thomas for a prosperous business
• The Japanese concept of “Happy Money” by Ken Honda
• Why gratitude for money amplifies your earning potential
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you.
In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more aligned client enquiries in the year ahead.
You don’t need to write more content.
You need to make the content you already have work harder.
In this episode, we cover:
- Why updating old blogs often performs better than writing new ones
- Which blog posts commercial photographers should prioritise first
- Simple blog updates that improve SEO, clarity, and conversions
- How to optimise your blog for Google and AI search
- Easy ways to turn one blog update into a week of marketing content
- A realistic holiday-season blog audit you can complete in a few hours
This episode is ideal for:
✔ Commercial photographers
✔ Brand, headshot, corporate & event photographers
✔ Photographers who want sustainable visibility without burnout
follow grace https://www.instagram.com/stories/gracecostaphotographer/
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime.
- How to get started on google business listing
- When to ask for the review
- What to say in the email requesting the review.
Sign up to Grace's email newsletter for more tips like this
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
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Resources for photographers https://www.gracecosta.com/resources/
Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personally connect with the organization. Grace stressed the significance of building a strong professional reputation through a solid online presence and industry expertise, which allows photographers to confidently stand firm on pricing.
Support the show
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/
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Resources for photographers https://www.gracecosta.com/resources/
Send us a text
JOIN- MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST)
https://www.gracecosta.com/marketing-made-for-you-live-workshop/
In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer career.
From working in a glamour portrait studio, to her amazing role as staff photographer for the Department of Defence, let's dive in!
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
Join the Marketing for Photographers Workshop 3rd October 2025
3rd October 2025 from 12pm AEST ONLINE head to the link above to find out more.
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
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Resources for photographers https://www.gracecosta.com/resources/
Send us a text
Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval.
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online.
https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/
This episode, Grace shares her collaboration experiences over the years and lessons learned from each one.
Grace ends with 3 tips for successful collaborations with other businesses.
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business.
We dive into:
- How to study your addressable market and find your ideal segment
- Scott’s journey selling wall art before his gallery even existed
- The importance of knowing your customer acquisition costs
- Smarter ways to promote your work beyond social media
- Why knowing the “why” behind your business matters
- Pricing your artwork
- And how putting your customer at the centre of everything drives real results
If you're a photographer or creative looking to turn your work into a profitable business, this episode is packed with practical wisdom.
Check out Scott's stunning work at https://www.scottleggo.com/?srsltid=AfmBOoqY7zJzONuSG30qDSWA3-TboP-yNDQzlSBY6KIEnwAIjAMK0lxw
Instagram https://www.instagram.com/scottleggogallery
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
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Resources for photographers https://www.gracecosta.com/resources/
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In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special.
She prompts her listeners to think about how they can incorporate the A-Z brand experience to their creative business.
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram.
We explore how to move past vanity metrics and shift your mindset around showing up consistently, even when it feels like no one’s engaging.
Kryshla shares smart strategies for writing impactful captions and using search-friendly language—not just in your posts, but in your videos too.
We also chat about the evolving Instagram user experience and how it’s shifting the way we show up and create content.
Plus, Krishla offers practical tips to help you experiment with new content formats and features to stay ahead of the curve.
If you're looking to get more intentional with your Instagram presence, this episode is packed with insights you won't want to miss.
Contact information
Instagram: @shallwesocial + TikTok: @shallwesocial
Website: https://www.shallwesocial.com.au
Facebook community: First Class Content Lounge
Free resources
Landing Leads: How to Grow Your Email List with a First-Class Lead Magnet
Podcast: Mad Marketing Mums
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this episode, Grace mentions a platform for gallery proof sharing Shoot Proof
Here is your discount link to get started with Shoot Proof http://shpr.ws/MUV
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about money
Chill and Prosper https://amzn.to/4hjd276
Get Rich Lucky Bitch https://amzn.to/3CtDBHM
You are a Badass at Making Money https://amzn.to/4jP5pqW
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
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In this episode, Grace casually discusses social media and shares her view on how you can use socials to your advantage. She also shares fast ideas to get you showing up more on Instagram.
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
Grace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. Grace encouraged listeners to declutter their physical and digital spaces to create room for positivity and growth in the coming year.
She mentions Flodesk as a great tool for beginners for email marketing, see the discount code below.
Flodesk Email software discount link: https://flodesk.com/c/AHMOIS
Also in addition to this episode check out Tips to Declutter your Digital Files: https://open.spotify.com/episode/6NknFnxWmCXL2nKxk9ePjg?si=tdigRqIZQoq2HZlzD2tJxg
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
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Resources for photographers https://www.gracecosta.com/resources/
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In this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and growth in 2025.
You can write the answers in a notebook or download the workbook here:
Download the workbook: https://www.gracecosta.com/product/end-of-year-biz-review/
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She discusses the challenges she faced due to a high volume of photo shoots and editing tasks and her plans to outsource the editing process and reduce the number of events she takes on next year. She unpacks the mindset she embodied and other factors that helped her reach a new monthly income level.
Want to work with Grace as your business coach in your photography business?
Head to the link to find out more. https://www.gracecosta.com/learn-photography-2/
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business.
• Listeners to identify and reflect on a perfect client they have served in the past or create a client avatar.
• Listeners to review their website and messaging to ensure it targets their ideal client.
• Listeners interested in further guidance to reach out to Grace for one-on-one sessions or long-term collaboration on client targeting.
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts.
Grace emphasizes the importance of high-quality editing for both personal and client work, stressing that attention to detail and subtle adjustments can dramatically improve the overall aesthetic of a photograph. She encourages listeners to experiment and refine their editing process, advocating for a more nuanced and thoughtful approach to achieve professional-looking results.
To book a 1:1 Private Editing workflow session with Grace click here
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
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Resources for photographers https://www.gracecosta.com/resources/
Send us a text
Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to consider their current systems and processes.
Studio Ninja Affiliate link for my listeners - Use this promo code: BYQR429X04F3X3 and get 20% off your subscription to the world's most user-friendly photography business software, Studio Ninja!
Get ready to work with me to grow your business - Hit the link to learn more about my mentoring sessions
https://www.gracecosta.com/learn-photography-2/
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
Send us a text
In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace and Mel discussed various aspects of content marketing and content strategy and so much more.
The episode will so inspire you to take action on your marketing in a more creative and thoughtful way. We cover:
The definition of Content marketing
How photographers can strategically plan their content so that it's not overwhelming and they get it done.
Ideas photographers can try to write better blog posts about their work
Captioning/writing tips to add to your images on socials.
How to drive your message, and bring your personality into your marketing
How to find and bring your core beliefs into your content.
You can connect with Mel here:
Instagram: https://www.instagram.com/meldbusiness
Facebook: www.facebook.com/meldbusiness
Facebook Group: The Content Project
Website: www.meldbusinessservices.com.au
Support the show
Find Grace at **www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES** https://www.gracecosta.com/resources/
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry.
Support the Show.
Find Grace at www.gracecosta.com
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
In this episode, Grace shared her recent holiday experience shopping with her friend at the Gucci store in Melbourne's CBD. What can we learn from Gucci to implement in our businesses and brands?
Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/photo-comps-mega-list/ or any of the other resources for photographers over on the website.https://www.gracecosta.com/resources/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the Show.
Find Grace at www.gracecosta.com
Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver a memorable, service they want to tell their friends about.
Links:
https://www.gracecosta.com/
Don’t forget to go and download the Photographer's Shot List + Email remplate https://www.gracecosta.com/photographers-shot-list-download/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the Show.
In this exclusive episode, we dive into the work life of Patrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawson. Plus Patrina reveals what it's like working for magazine titles like Vouge Living, Vouge Entertaining, and Gourmet. Follow Petrina on Instagram
https://www.instagram.com/petrinatinslay/
Don’t forget to go and download free resources https://www.gracecosta.com/resources/
Until next time friends, thanks for hanging out
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the Show.
This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract the clients you want and how to build a self-belief evidence bank so you can feel more confident in your business.
No matter what stage of business you are in this episode will give you the tools to adapt your business and mindset to start charging what you're worth and understanding your value.
Follow Christine Cochrane https://www.instagram.com/christinecorcoran_coach/ on Instagram and listen to her podcast https://podcasts.apple.com/au/podcast/the-next-level-life-with-christine-corcoran/id1276992872
https://christine-corcoran-8c76.mykajabi.com/irresistibleoffers
http://christinecorcorancom.au/
https://www.instagram.com/christinecorcoran_coach/
https://www.facebook.com/ChristineCorcoranCoach
https://www.linkedin.com/in/christine-corcoran-1860187a/
Support the Show.
This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise.
I hope you enjoy this episode friends, and as always if you’d like to keep in touch follow me over on instagram or sign up to my newsletter to be notified of all the latest updates and invitations related to photography.
Links:
https://www.gracecosta.com/
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the show
Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come!
We Cover
- Planning your week and incorporating breaks, and post-shoot rest and recovery
- Shorter shoot times
- Workplace setup
- Gear to support you in the field - carry cases, holsters
- Carry your gear right
- Staying off the laptop by using a desktop and monitor, my pick is Eizo brand
- Replacing your mouse with a Wacom tablet
- Time limits for editing
- Don’t over consume
Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/photo-comps-mega-list/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the show
Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t.
In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business.
These invaluable services have improved my business - increasing my online visibility, my productivity, and ensured I remain focussed on what I do best!
Links
- Suz Chadwick, Bold Business Academy > https://suzchadwick.com/bold-business-academy
- Yvette Mayer, Human Design for Marketing > https://www.yvettemayer.com/
- The Human Design for Marketing Podcast with Yvette Mayer, Episode 137 The power of frequency with Grace Costa > https://open.spotify.com/episode/4URmHC5TY4Kk8TiA9eoDtf
- My Instagram Live chat with Sarah J Virtual Assistant > https://www.instagram.com/tv/Clw9NoShAU8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
- Studio Ninja PROMO CODE Use this promo code: BYQR429X04F3X3 and get 20% off your subscription to the world's most user-friendly photography business software, Studio Ninja!
Don’t forget to go and download my free “Photo Prizes n Awards megalist” over at https://www.gracecosta.com/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the show
You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining his cheer squad!
In this episode I reflect on Asteroid City and the ways in which photographers can learn from Wes Anderson’s charming and distinctive visual style. We delve into:
- Use of colour
- Composition and framing
- Set design
- Characters
Now excuse me while I head down a Wes Anderson rabbit hole!
Links
- My National Photographic Portrait Prize 2023 entry, Portrait of Zachary - https://ftp.portrait.gov.au/npppphoto/104155/
- National Photographic Portrait Prize 2024 entry details - https://www.portrait.gov.au/nppp-callforentries.php
- Asteroid City on IMDB - https://www.imdb.com/title/tt14230388/
Don’t forget to go and download my free “Mega List of Photo Competitions” over at https://www.gracecosta.com/photo-comps-mega-list/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the show
In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term.
To get you started, we cover:
- Why you should do this
- How much you can expect to earn
- How super easy it is to do
- How to incorporate it into your workflow
- Using data to increase your visibility
- What macrostock and microstock photography
- The process of uploading
- Why your content might get rejected
Links
- Adobe Stock - https://stock.adobe.com/
- Shutter Stock Referral CODE - https://share.shutterstock.com/grace35
- Wirestock - https://wirestock.io/
- Depositphotos - https://depositphotos.com/
- Dreamstime - https://www.dreamstime.com/
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/
I’ll be taking a break before starting the next season, so be sure to get in touch if you have any suggestions for season two. I’m here for you, and I’m an open book! What do you want to know?
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Support the show
Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia.
With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo.
She’s here today to help us raise the bar in our business!
We delve deep into communicating your personal and brand values, and what the heck that even means!
We cover:
- What we be talking about when referring to our value as a photographer
- Why your work alone will not be enough to set you apart
- How to show off our expertise and specialism
- Why your photographic niche is so important
- Why it’s important to talk about the impact of your work
- What do we mean by brand personality
- Creating ‘sizzling starters’ to heighten engagement
- Stories can we share to help connect with our clients
Links
- Bec Hughes Instagram - https://www.instagram.com/bechughesbranding/
- Bec Hughes Facebook - https://www.facebook.com/bechughesbranding
- Bec Hughes website - https://bechughes.com/
- 50 Ways to Elevate and Communicate Your Value - https://bechughes.com/elevate-your-value/
- 7 Profit Plumping Strategies Training - https://bechughes.com/profit/
- The C word podcast with Bec Hughes - https://bechughes.com/podcast/
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/
Until next time friends, thanks for hanging out!
Grace x
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Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy.
In this episode we cover:
Standing out in the crowd
Using your about page to speak to your target audience, without oversharing
Difference between branding and marketing
Brand messaging
Understanding who your people and ideal audience are
Crafting engaging captions
Brand consistency across web, social media and other touchpoints
What a brand strategy actually looks like
Understanding and developing and explaining your brand values
Not getting distracted by others in your field
Links
- Darby Lyndon Instagram - https://www.instagram.com/darbylyndon/
- Darby Lyndon website - https://www.darbylyndon.com/
- Brand Chats podcast on Apple podcasts - https://podcasts.apple.com/au/podcast/brand-chats/id1629334371
- Brand Chats podcast on Spotify - https://open.spotify.com/show/6yll9RT5k3CfwUrg51Ywcq
- Grace interview on Brand Chats - Promoting your brand experience through the power of imagery with Grace Costa - https://open.spotify.com/episode/1NPSR2RMlKuVOo6RVip4Yj?si=NmRRQMDDTR2_ibxdY419lQ
And friends, to claim your special offer of a 15% discount on a brand therapy session with Darby, hit her up on Insta and mention the Photo Diaries Podcast!
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode I talk about something I’ve very passionate about - brand imaging.
I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion.
We cover off on all of the elements you need to capture your brand, including:
- personal branding images
- storytelling images and
- product and lifestyle images
This episode is great for business owners that want to lift their game and professionalise their brand imagery and presence. It’s also really great for any photographers wanting to get into brand photography and need some ideas and tools for their toolkit!
Links
- Adobe Stock images > https://stock.adobe.com/
- Wirestock > https://wirestock.io/
- Shutterstock images > https://www.shutterstock.com/
- Check out the brand photography I did for The Seed Cycle > https://theseedcycle.com.au/
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world.
She has a deep connection to country and the First Nations people that have become a strong focus of her work. We explore this and much more in our chat this episode.
We explore:
her work with local indigenous community and how that work came about
the blend of corporate community objectives and creative exploration
entering photo awards and leveraging images for new opportunities
storytelling and being true to your voice
Links
- Ferne Millen instagram: https://www.instagram.com/fernemillenphotography/
- Ferne Millen Facebook: https://www.facebook.com/fernemillenphotography/
- National Portrait Prize 2015 ‘who’s that lady” https://www.portrait.gov.au/npppphoto/44501/
- National Portrait Prize 2014 ‘Raphael and his children https://www.portrait.gov.au/npppphoto/18065/
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/photo-comps-mega-list/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
With respect I wish to Acknowledge the Traditional Custodians of this land in which we live and work- the Ngunnawal and Ngambri people and all the First Nations people, Elders, past, present and emerging.
Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too!
He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you can apply to your practice. Never stop learning!
Some of the things we cover are:
Trends in wedding photography
Business tools of the trade
How do you decide what to outsource, cause you can’t do it all!
His super impressive ‘surprise and delight’ for his couples
And shares some really important advice to young players that he wishes he knew 20 years ago.
Links:
- Paul Osta website: https://paulostaphotography.com.au/
- Paul Osta instagram: https://www.instagram.com/paul.osta.photography/
- Studio Ninja referral code: AYLV9W48MAQMU8 https://www.studioninja.co/
- Pictime referral Code: UK2WB3 https://www.pic-time.com/?locale=en
- Handmade Australian Albums & presentation products: https://albumsaustralia.com.au/
- Stripe https://stripe.com/au
- Photo Mechanic https://home.camerabits.com/
- Fundy Designer https://www.fundydesigner.com/
Don’t forget to go and download my free “Photo Comps Mega List” over at https://www.gracecosta.com/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appears in local and international magazines, advertisements and media campaigns.
We’ve been friends for a while now and I’m thrilled she was able to join us and share her insights in developing her impressive career.
We cover:
Ways to get started in the industry
The difference between editorial and advertising photography
Image usage and licence rules
Engaging a Producer to assist with pricing, licencing, client liaison, organising permits, travel etc
Mastering studio flash techniques
How to work with a Creative or Art Director
Inside her recent shoot for Disney
Working in bright sunny conditions
How to you market your business in Perth to reach a broader audience
The importance of personal creative work
Links
- Stef King website: https://stefking.com.au/
- Stef King instagram: https://www.instagram.com/stefkingphoto/
- Stef King Studio instagram:
- https://www.instagram.com/stefkingstudio
- Stef King LinkedIn: https://www.linkedin.com/in/stef-king-383a2262/
- Learn with Stef https://learnwithstefking.substack.com/p/welcome
- Getty Images (content licence agreement): https://www.gettyimages.com.au/eula
- Christina Force photography mentor and representation: https://christinaforce.net/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story.
As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business!
These guys have some seriously well functioning schedules and kick arse workflows. I am so grateful for their generosity in sharing their secrets and hope you get a lot out of this episode. They really are something to aspire to.
We cover:
How they divide roles between them to escalate the business
How their business practice evolved over time to attract new business
How many marketing pipelines is enough?
How effective are Facebook ads and social media marketing campaigns
Do you actually need to incentivise past clients to come back to you
Design your business hours around your needs
Controlling your business so it doesn’t control you, and lead to burnout
How to respect your own time so that clients will too
Being true to yourself, your passion and your interests - not taking on work because you feel obligated
How to keep things fresh when you’ve been working in the family portrait space for a LONG time!
Links
- Heartstory website: https://heartstoryphotography.com.au/
- Heartstory Instagram: https://www.instagram.com/heartstoryphotography
- Heartstory Facebook: https://www.facebook.com/heartstory/
- Katie K website: https://www.katiek.com.au/
- Katie K Instagram: https://www.instagram.com/thekatiekway/
- Jeremy Byrnes Instagram: https://www.instagram.com/jeremymark1/
- Tave studio management solution: https://hello.tave.com/
- Acuity scheduling automation: https://www.acuityscheduling.com/
- Asana collaboration tool: https://asana.com/
- Slack productivity platform: https://www.slack.com/
- Xero accounting software: www.xero.com
- Photo Mechanic digital image organisation: https://home.camerabits.com/
- Proselect: https://www.prostudiosoftware.com/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey.
As always send me a DM on instagram if you’d like to continue the discussion over there.
We cover:
Getting your work critiqued on a regular basis
Looking in new places to open your eyes
Try new things
Books and Youtube
Workshops & Trainings (Professional Development)
Watching Documentaries
Links
- Creative Live https://www.creativelive.com/
- Udemy https://www.udemy.com/courses/photography-and-video/
- Refocus Retreat https://www.refocusretreat.com.au/
- Depth of Field Conference https://www.bhphotovideo.com/c/promotion/14708/depth-of-field-conference.html
- Adobe Max https://www.adobe.com/au/max.html
- HeadOn Photo Festival https://headon.org.au/festival/
- Bill Cuningham New York https://vimeo.com/ondemand/billcunninghamny
- Annie Leibovitz https://www.youtube.com/watch?v=f2lbAN-_0A0
- Abstract https://www.youtube.com/watch?v=DYaq2sWTWAA
- Vivian Maier https://www.vivianmaier.com/film-finding-vivian-maier/
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
Sign Up to the mailing list to receive “The Mega List of Photo Comp”
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode.
We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry - whatever that industry may be.
This content goes beyond the photography industry and I’m sure other creative small businesses will also find it invaluable.
We cover:
How to share the messages about you and your business ion a targeted way
Methods and channels to becoming more visible online
Burrowing down to find and sell your uniqueness
Leveraging your networks for collaboration opportunities
The benefits of magazine coverage verses guest starring on blog
Hype pillars
and so much more visibility, marketing and PR gold!
Links
- Anna Scott website: https://www.annascott.com.au/
- Anna Scott Instagram: https://www.instagram.com/annascott.pr/
- Anna Scott LinkedIn: https://www.linkedin.com/in/anna-j-scott/
- How To Become A Visible Force In Your Industry (Free Masterclass) – https://www.visibleforce.com.au/sign-up
- Be Your Own Hype Woman (Digital Course)- https://www.visibleforce.com.au/join-us-now
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone.
Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets boundaries all leading to more referrals.
Her insights go way beyond design and I think many small and medium size businesses could all find relevance to adapt to corporate, creative and service delivery environments.
We cover:
The evolution of her business - initially focussing on the wedding industry - to evolving to a full service studio for small and medium sized businesses
Getting to know your clients before starting to work with them
Finding your ideal client and keeping them happy
Effective two-way communication
Setting boundaries with clients
Clear communication
How to continue to nurture the client relationship through continued and regular engagement to get you on the referral pathway
Links
- Oath and Stone Website - https://www.oathandstone.com.au/
- Oath and Stone LinkedIn - https://au.linkedin.com/company/oath-stone
- Oath and Stone Instagram - https://www.instagram.com/oathandstonedesigns/
- Oath and Stone Facebook - https://www.facebook.com/oathandstonedesigns
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing.
I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relationship and trust with your clients.
We cover:
Why is Email Marketing relevant to photographer
What sort of emails should we be sending - Marketing Emails, Email Flows to Nurture Leads, Email Flows etc
How do we increase our mailing list?
What does it take for a photographer to work with a marketing agency?
And she gives us a couple of great business book recommendations
If like me, you can’t get enough of Mary-Anne and want to hear more of her awesome tips, sign up for Wise Up Marketing’s Two Hoots newsletter. We’ve got all her deets below as well as links to our book recommendations.
Links
- Wise Up Marketing website - https://wiseupmarketing.com.au
- Wise Up Marketing Instagram - https://www.instagram.com/wiseup_marketing/
- Wise Up Marketing LinkedIn - https://www.linkedin.com/company/wise-up-marketing-solutions/
- Mary-Anne Amies Instagram - https://www.instagram.com/maryanneamies/
- Mary-Anne Amies LinkedIn - https://www.linkedin.com/in/maryanneamies
- Mary-Anne’s Podcast, Marketing with Confidence https://marketingwithconfidence.podbean.com/
- Profit First by Mike Michalowicz - https://amzn.to/3kA0Q9z
- Get Rich, Lucky Bitch! by Denise Duffield-Thomas - https://amzn.to/3HuaV0K
- Chill Chill and Prosper by Denise Duffield Thomas https://amzn.to/3WvijgQ
- Melissa Browne More money for shoes https://amzn.to/3WvijgQ
Until next time friends, thanks for hanging out!
Grace x
Connect with Grace:
Sign Up to the mailing list to receive “The Mega List of Photo Comp”
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.gracecosta.com/blog/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Happy 2023 friends! I’m thrilled you are enjoying The Photo Diaries and I’ve loved getting all your feedback.
Do you struggle to find ideas? You are not alone! In this episode I provide some ideas about where to seek out inspiration and get your creative juices flowing.
Inspiration is literally all around you, all of the time and we cover:
Visiting galleries and exhibitions
Books and magazines
Photography blogs
Movies and video
And why instagram and social media are not likely to motivate you into action
And if you need more incentive, here’s my favourite quote from Austin Kleon’s Steal Like an Artist
“Go make stuff. The manifesto is this: Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use-do the work you want to see done.” - Austin Kleon.
Books I recommend from my personal library you can purchase on Amazon
Annie Leibovitz At Work - https://amzn.to/3H3Y5X4
Elliot Erwitt Snaps - https://amzn.to/3W7Gstv
National Photographic Portrait Prize catalogs
Mary Ellen Mark on the Portrait and the Moment - https://amzn.to/3GCealg
The Contact Sheet by Steve Crist - https://amzn.to/3kg9vOo
Steal Like an Artist Austin Kleon - https://amzn.to/3COFSKu
Show Your Work Austin Kleon - https://amzn.to/3XewB6B
Keep Going Austin Kleon - https://amzn.to/3GHPoAb
Links
- Cressida Campbell NGA exhibition 24 Sep 2022 – 19 Feb 2023 https://nga.gov.au/exhibitions/cressida-campbell/
- Centre for Contemporary Photography (Fitzroy, Victoria) https://ccp.org.au/
- PhotoAccess (Griffith, ACT) https://www.photoaccess.org.au/
- Magnum blog https://www.magnumphotos.com/photographers
- Photo Collective https://photocollective.com.au/
- Australian Women in Photography https://www.auswip.com.au/
- British Journal of Photography https://www.1854.photography/
- HeadOn Photo Festival https://headon.org.au/
- Austin Kleon Instagram https://www.instagram.com/austinkleon/
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
I know many of you are keen to build your career as a photographic artist and spend time making your fine art pieces, so in this episode I share how I did it.
Like we discussed in episode six, building your creative practice and setting personal projects were key. I put myself out there - building my artist CV, getting frank feedback, collaborating with other artists - until such time that I started paying attention to my personal story. It was really then, when I connected with myself, that my art really started to connect with an audience and build momentum.
Links
Full Horse series https://www.gracecosta.com/horse-gallery-australia/
Her Canberra article about the Horse exhibition at the Nishi Gallery in Canberra https://hercanberra.com.au/city/horse-grace-costa/
Horse series behind the scenes https://www.youtube.com/watch?v=j83qhBptrLI
The first shoot from my horse series: https://bluethumb.com.au/grace-costa/Artwork/pepe-horse-series
My TedxCanberra talk - Connecting to your creative truth through personal story - https://www.ted.com/talks/grace_costa_connecting_to_your_creative_truth_through_personal_story_jan_2018?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
Video of horse blooming shoot: https://youtu.be/75BgqqgAKao
QT Hotel exhibition https://hercanberra.com.au/city/qt-canberra-biggest-melbourne-cup-bash-ever/
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode we talk about personal projects and why they’re so important to building your portfolio and photography career.
It can be daunting trying to get started, so we talk through some tangible ways to get the ball rolling around how to build a project series, setting deadlines and getting an accountability buddy.
And if you need even more reason to get inspired, I also talk about my Horse project that launched me as an artist. This project tapped into work that was personal to me and connected with my heart and lead to a sellout show and invitations participate in other exhibitions, appear on radio shows, magazine features and even a Tedx Canberra talk!
And, if you’ve been thinking about it and putting it off, I set you a challenge to take on your own personal project!
Looking for inspiration for your next project:British Journal of Photography https://www.1854.photography/
Society six https://society6.com/
Lens Culture https://www.lensculture.com/
Photo Collective https://photocollective.com.au/
Links
Start to Finish: How to Sell Your Artwork on Society6 https://blog.society6.com/start-to-finish-how-to-sell-your-artwork-on-society6/
7 reasons you should be entering photo competitionsApple podcasts: https://podcasts.apple.com/au/podcast/s1-e3-7-reasons-you-should-be-entering-photo-competitions/id1654810861?i=1000587100773
Spotify: https://open.spotify.com/episode/6VLvUSqxCYE2Pwar6poHbr
My TedxCanberra talk - Connecting to your creative truth through personal story - https://www.ted.com/talks/grace_costa_connecting_to_your_creative_truth_through_personal_story_jan_2018?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode we chat with Jess Panozzo, website designer and developer extraordinaire, of Feel Good Creative.
We cover so much! Including:
- What to prioritise on your landing page
- How to manage various service offerings
- What your bio should cover verses what to put in your ‘About me’ page
- Drawing out what sets you apart from your competition
- Reflecting your authentic self on your site
- Automation workflows to feed into your client management system/client relationship management (CRM) tools like Dubsado
- Image optimisation for desktop and mobile
- SEO and accessibility
- Specs for your web developer
- Can you have too many pages
- Should you include a bio video on your site
- Google Business Profile
- Squarespace and Shopify
Links
- Feel Good Creative website - https://feelgoodcreative.com.au
- Feel Good Creative Instagram - https://www.instagram.com/feelgoodcreative.au/
- Feel Good Creative Facebook - https://www.facebook.com/feelgoodcreative.au
- Jess on LinkedIn - https://www.linkedin.com/in/jessica-panozzo-496958207
- Dubsado, Client Management - https://www.dubsado.com/
- Google Business Profile - https://www.google.com/intl/en_au/business/
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode I give you an inside road to my professional editing process - ensuring you deliver only the best to your clients!
I'll step you through Adobe Lightroom - the industry standard - and I’ll touch on Adobe Photoshop too.
We’ll cover:
- Maximising your efficiency using import options
- Folder naming conventions
- How to cull or pick and reject
- Bulk deleting rejected content to maximise your hard drive storage
- Batch editing using features like the healing brush and clone tool
- How to easily export your images into Photoshop for some next level editing love
- Metadata - what the heck is it?
- My Top 10 culling challenge to only deliver the VERY best
- Exporting covering my personal settings in file naming, resolution and colour space
- Sharing content with your client
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode I’m going to set you up for success for the new year - decluttering your digital files. And ensuring to avoid the dreaded ‘scratch disc full’ message for as long as possible!
Here’s a summary of what we cover:
- Your desktop
---> Trash bin
---> Refreshing your wallpaper - Mobile phone
- Hard Drive
---> Health check
---> Network Attached Storage (NAS) - Adobe Lightroom
---> Identity plates - Google Drive, Dropbox and other cloud storage
Links
- Western Digital NAS https://www.westerndigital.com/en-au/products/network-attached-storage
- Western Digital My Cloud Home https://www.westerndigital.com/en-au/products/cloud-storage/wd-my-cloud-home#WDBVXC0020HWT-SESN
- Creating customised identity plates https://helpx.adobe.com/au/lightroom-classic/help/personalizing-identity-plates-module-buttons.html
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode, I take you through all the tips on how to shoot an event like a pro!
I cover shooting weddings - how to blend into the background and not to be a noisy, distracting racket!
We talk about conferences and what to get from your client to ensure you deliver what they want, and how to make sure you’re not delivering bland content.
Then we move onto social events, awards nights and building your confidence to get the shot.
All the things you want to ask a pro about events but too shy to ask!
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Hi friends!
Before we get into unloading all of my photography secrets in the Photo Diaries Podcast, I thought you might like to know a bit more about me.
As you’ll learn, I have over two decades of experience in the photography industry an Advanced Diploma in Commercial Photography and a lot of knowledge and passion to share. At this point in my career, I want to focus on giving back and hope it leads to inspiring others. A podcast is the perfect platform for me to do all those things.
I really hope you enjoy The Photo Diaries and please hit me up with any questions you might have. I know it can be challenging to navigate the photography world but I’m totally an open book and want you to feel like you can ask me anything.
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
In this episode I give you seven undeniably good reasons why you should be entering photo comps.
Tune in to hear why the below reasons will make you a better photographer:
1. Great practice
2. Building your portfolio
--->We also touch on tapping into photography project based Facebook groups and collaborating with another photographer as an accountability buddy
3. Finishing your work to a high standard
--->Printing your images for presentation and learning about papers.
4. Build your credibility in the industry and as an artist
--->Sharing details of your awards and wins to your website, LinkedIn, Facebook etc
5. For your CV
--->Great if you ever want to exhibit as an artist
--->Plus the publicity that can come with being a finalist
6. Build professional practices, without client pressures and on your terms
7. Compete against yourself - set personal goals
And technically not one of my 7 reasons, but you can win money, and other amazing prizes!
Photography Competitions
- HeadOn Photo Awards - https://headon.org.au/
- Moran Prize - https://moranarts.org.au/moran-prizes/
- National Photographic Portrait Prize - https://www.portrait.gov.au/nppp-details.php
- Australian Photography Awards - https://www.australianphotographyawards.com.au/
- Olive Cotton Award for Photographic Portraiture - https://gallery.tweed.nsw.gov.au/whats-on/prizes-awards/olive-cotton-award
- The Epson Pano Awards - https://thepanoawards.com/
- She Shoots Film - https://www.sheshootsfilm.photography/
- Sony world photography awards - https://www.worldphoto.org/sony-world-photography-awards
- Australian Photographic Awards - https://australianphotographicprize.com.au/
- Life Framer - https://www.life-framer.com/competitions/
- Bowness Prize https://www.mga.org.au/bowness-prize
Until next time friends!
Grace x
Connect with Grace:
https://www.gracecosta.com/
https://www.instagram.com/gracecostaphotographer/
https://www.facebook.com/gracecostaphotographer/
https://www.linkedin.com/in/grace-costa-829b2837/
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, a photo-based artist, & photography mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary! We'll be coming to your podcasting service soon and invite you to subscribe now!