Get The Clients: Recent Episodes
Magdalena Bibik
A podcast about getting the client, by Magdalena Bibik. "Getting" as in "understanding", and "getting" as in "making them buy". All in one.
We talk about everything from customer behavior to idea generation and packaging your knowledge and expertise into profitable products, services and concepts.
If you want to get in touch with Magdalena, e-mail: magdalena@bibik.co or connect on LinkedIn: https://www.linkedin.com/in/magdalenabibik/
Enjoy!
Welcome to Call to Think. In this week's episode we talk about "directions" - how you should focus your strategy or communication for your packaging.
Enjoy!
If you want to get hold of me, email me at magdalena@bibik.co
Welcome to this week's episode of Call to Think. Today we talk about 3 components of strategy and communication that lead to better results. What you create needs to be: true, understandable and interesting.
Enjoy!
If you want to get hold of me, email me at magdalena@bibik.co
Welcome to Call to Think. In this episode, we tackle a very common mistake: selling what you like, not what the customer likes.
Enjoy!
Seth Godin's blog post that I mention: https://seths.blog/2023/07/it-doesnt-work-for-me/
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
Welcome to Call to Think. In this episode we discuss how your quirks as a kid have formed you to the adult professional you are.
Enjoy!
If you need to get in touch with me, send me an e-mail to: magdalena@bibik.co
I saw an advertisement in The New York Times today: "We do the meal prep, so you don't have to." It served as a reminder for me to focus on the most crucial aspect when creating products, services, or concepts: the solution. Now, I'm passing on this reminder to you.
In everyone's defense, I believe that at this point, we understand everything about problem versus solution. And we have become (quite?) adept at grasping what the customer wants/needs and then creating accordingly. However, where I think we fall short is... communication. Conveying to the customer precisely this: "I do xyz... so that you don't have to."
How would you structure your communication based on the statement: "I do xyz... so that you don't have to"?
Enjoy!
If you want to get in touch with me, e-mail me at: magdalena@bibik.co
Welcome to Call to Think. In this episode, we are talking about what people want most of all - and the importance of giving it to them. Enjoy!
Do you want to get in touch with me? Send me an e-mail to magdalena@bibik.co
/M
Welcome to Call to Think. In this episode, we are talking about advantages of pricing by the finished results over pricing by the hour.
Enjoy!
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
Welcome to Call to Think. In this episode we are talking about matching your advice to customers' level of effort when solving their problem.
Enjoy!
If you want to get in touch with me, send me an e-mail to magdalena@bibik.co
Welcome to Call to Think. This week we are talking about being present and intentional. What you gain from adapting a mindset of intentionality - and what you are risking by not doing it.
Enjoy!
If you want to get in touch with me, e-mail me at magdalena@bibik.co
In this episode of Call to Think, we talk about the concept of constant rebranding. Why you should do it, what happens if you don't - and how to do it right.
Enjoy!
If you want to get in touch with me, e-mail me at magdalena@bibik.co
Welcome to Call to Think. In this episode we are talking about how you could take your communication to the next level, should you want to.
If you wish to get in touch with me, e-mail me at magdalena@bibik.co
Welcome to this week's Call to Think. Today we are talking about idea generation, and specifically why summer is a good time for preparing for - and incubating - ideas.
Enjoy!
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
Welcome to Call to Think. In this week's episode I give you 4 things that are crucial for successfully packaging your knowledge and expertise:
- What part of your expertise to pick
- Who your ideal customer is
- Where your ideal customer is on their journey (2 journeys, actually!)
- How to speak to your customers so that they understand.
If you are interested, I can help you with all 4. Contact me at magdalena@bibik.co
Welcome to Call To Think. In this episode, I invite you to ask yourself: if you didn't need to take finances into consideration - would you do what you are doing professionally, for free?
This is a discussion about being in the right context and going for next level. Enjoy!
If you want to get in touch with me - write me an e-mail at magdalena@bibik.co
In this episode of Call to Think, I talk about the best phrase you can ever get from a client: "It's like you're reading my mind". I'll explain why that is.
Do you want to get in touch with me? E-mail me at magdalena@bibik.co
Enojy!
In this episode of Call To Think, I want to give you a food for thought on packaging. And why you should package yourself first, before packaging your knowledge and expertise into products, services or concepts.
Enjoy!
If you want to get in touch with me, e-mail me at: magdalena@bibik.co
This episode gives you a strategy on how to handle know-it-alls and what type of feedback is the only one relevant to listen to.
Enjoy!
Do you want to get in touch with me? E-mail me at: magdalena@bibik.co
In this episode of Call To Think we are talking about how you can make Pattern Interruption work in your favor.
(just like Mere Exposure Effect a few weeks agoI). Enjoy!
If you want to get in touch with me, e-mail me at: magdalena@bibik.co
Welcome to Call To Think. In this episode I'd love to introduce you to a quote that has changed my life - and, if you want to, it might change yours.
Enjoy!
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
Welcome to Call to Think. In this week's episode we are discussing Mere Exposure Effect, the psychological phenomenon where you like something more the more you get exposed to it. You will get a strategy on how to make this work in your favor to stretch your own thinking.
Enjoy!
If you want to get in touch with me, send me an e-mail to magdalena@bibik.co
In this episide of Call To Think, I give you my best advice for a sustainable professional life: removing your inner critic.
I invite you to try this! Let me know how it goes! E-mail me at magdalena@bibik.co
Enjoy!
In this episode of Call To Think, we discuss the importance of making the clients think before they buy from you. As opposed to quick and aggressive Call To Actions รก la "buy now, this offer will never come back".
Enjoy!
If you want to contact me, e-mail me at magdalena@bibik.co
/M
In this episode of Get The Clients, I invite you to do an exercise that will make your thinking more... interesting.
Enjoy!
If you want to get in touch with me, e-mail me at magdalena@bibik.co
In this episode, I wonder: would you rather take a small piece of a giant pie, or would you choose to have a small pie all to yourself? This episode is about becoming Category of One.
Per Frykman's article that I am referring to: https://q.group/media/being-unique-making-competition-irrelevant
Enjoy!
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
In this episode we are talking about 3 fears, that often hold us back:
- fear of failure
- fear of success
- fear of starting
Enjoy!
If you want to get in touch with me, email me to magdalena@bibik.co
In this episode we discuss benefits - and costs - of taking yourself and your concept to the next level.
Enjoy!
If you want to get in touch with me, send me an e-mail to magdalena@bibik.co
In this episode of Get the Clients, I explain why I didn't get the clients with a service I created a while ago. Something that was awesome on paper didn't sell at all.
Listen and learn, so that you don't make the same mistake with your products and services.
Enjoy!
(if you want to get in touch with me, e-mail me at magdalena@bibik.co)
I believe that becoming generic is one of the worst things that can happen to a business owner. In this episode I give you a strategy for never being generic.
Actually: 2 strategies.
Enjoy!
Are you interested to getting in touch with me? E-mail me to: magdalena@bibik.co
P.s. I first heard FOBG from Stephanie Sword-Williams during a webinar.
Have you ever jumped on a trend just because "everybody" is doing it? As a concept development, this can be a good strategy - but this can also be dangerous.
Enjoy!
Do you want to get in touch with me? E-mail me at magdalena@bibik.co
This episode is about being a "6" out of 5. In other words, being better than standard. Listen to this one and you will get to know me much better! (among other things, you will be introduced to my "why").
I have a question for you: do you believe that anyone can become a "6"? Are you one?
If you want to get in touch with me, e-mail me at: magdalena@bibik.co
In this episode of Get the Clients, we are tackling the question whether you should give away your best work for free.
Short answer: YES! But not all of it!
Enjoy!
If you want to get in touch with me, e-mail me at magdalena@bibik.co
Welcome to this week's episode of "Get The Clients". Let me start by asking: what are you actually selling? Is it a product or service - or is it: piece of mind, status, time save, nostalgia... or something completely different?
I hope that this gives you food for thought, and - if needed - a twist on your communication strategy.
Enjoy!
Get in touch with me at magdalena@bibik.co
Every concept developer and idea creator will face competition at some point. In this episode, I talk about who the real competition is.
Enjoy!
If you want to get in touch with me, email me at magdalena@bibik.co
The only thing you can predict about the customers is that they are unpredictable.
This episode is about Practical Empathy (credit: Seth Godin in his book "This is Marketing") - understanding that customers don't know what we know, are not as motivated as we are and thus will not put as much effort as we do into our idea. Nor should they.
Inspiration to this episode comes from this adorable LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:7022993260797120512/
The course I am talking about: "5 steps to understanding customer behavior": https://bibik.podia.com/customerbehavior
Enjoy! Would you like to get in touch with me, e-mail me at magdalena@bibik.co
Welcome to this episode of Get The Clients. Today I want to talk to you about a strategy where instead of delivering everything to the customer, you let them fill in the rest themselves.
The inspiration for this section comes from (this LinkedIn post), a book store that has understood this exactly.
Challenge to you: do you have anything in your communication that you could leave out instead of delivering it directly? Because remember... sometimes you deliver most by letting the customer fill in the rest.
Enjoy!
If you want to reach me, email me at magdalena@bibik.co
Welcome to this week's Get The Clients. Today I would like to talk to you about positioning. Positioning of yourself as concept development.
Positioning is crucial for your clients to be able to understand what you do in order to hire you. I am sharing a personal experience of my lack positioning and a wake up call that changed my life.
Enjoy!
Do you want to get in touch with me? E-mail: magdalena@bibik.co
In this episode of Get The Clients, I would like to talk to you about time. Or, about setting aside time during your launch for a few different things. You see, a lot of people only focus on packaging their ideas, when - in fact - you also need time for:
- getting to know the client/buyer/customer/consumer
- researching what they want/need
- filling your own competence gap, if there is one
- packaging your offer (not earlier then here)
- validating your idea/concept
- creating/producing your thing
- getting the technical tools in order, if you need them (you will need some!)
- creating content
- sales/marketing/communication
I hope that this go through makes you remember all the important parts of concept development - and also make you schedule them all!
Need my help with this? Reach out! E-mail me at magdalena@bibik.co
Enjoy!
Welcome to this week's episode, where we discuss pricing with the help of brands of cars. What strategy do you have? Are you "a Ferrari" or "a Fiat"? Does your price and your quality align?
Enjoy!
If you want to dig even deeper into this, check out "Five steps to understanding customer behavior" (https://bibik.podia.com/customerbehavior)
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
A few years ago I found myself putting a lot of hours into Call of Duty. To "justify" all those hours, I decided to write an article on what the game taught me about running a business. Funny story: this is yet to date my most read article! Translated to a few languages and widely popular. So I decided to create a podcast episode out of it. Enjoy!
(Here) is the original article.
And if you are playing COD... add me and we'll play together. My name is Magdalena Bibik.
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
Enjoy!
In this episode I'll take you through 5 things you must know about your target audience to make them buy from you. Those things are:
- What they are like
- The problem
- Before they buy
- The purchase process
- After they buy.
If you want to dig even deeper into this, check out "Five steps to understanding customer behavior" (https://bibik.podia.com/customerbehavior)
If you want to get in touch with me, send me an e-mail to: magdalena@bibik.co
Enjoy!
In this episode I talk about three types of services that you can provide for your clients - and how you can create your own versions of these:
"do it yourself"
"done with you"
"done for you"
If you want to dig really deep into these types of questions, make sure to check out the online course "Five steps to understanding customer behavior" https://bibik.podia.com/customerbehavior
Are you interested in getting in touch with me? Drop me an e-mail at magdalena@bibik.co
Enjoy the episode!
Welcome to Get The Clients!
In this introductory episode I want you to give you some heads up on what the podcast will be about - and also some info about myself.
Welcome to connect with me at https://www.linkedin.com/in/magdalenabibik/
And also check out all other episodes in our network (the rest of them are in Swedish): https://magdalenabibik.captivate.fm/
Enjoy!