Stay Hot Co: Recent Episodes
Stay Hot
Stay Hot is a podcast around business and entrepreneurship that highlights the ups, downs, and everything in between of running a business. Focusing on the journey of Troy Crema, CEO and Founder of Greencube, a Toronto based tech startup that uses AI for prospecting and lead generation, this podcast is a source for storytelling, motivation, education, collaboration, community building, and more.
In Act 49 Troy shares how documenting his entrepreneurial journey has led him to opportunities like speaking at Collision... Troy and Tristen also catch up on Troy's trip to Boston, how to start a business in 2022, the thoughts behind Grant Cardone, knowing when you're ready to jump, and the importance of having a strong group of supporters.
In Act 48, Troy recaps his birthday weekend, shares his itinerary for his trip to Boston Jun 12-16, 2022, explains ways you can increase revenue and simplify your pitch, as well as how he's dealing with the recent resignations by employees.
In Act 47, Troy and Tristen unpack the emergence of the content creator, how it can change your business, Troy's morning routine, an impromptu elevator pitch, the importance of being different, and Troy's upcoming pitch at Collision 2022.
Stay Hot Act 46 is all about sales. The market, especially in tech, is getting hit hard by a storm right now and the way out is through sales. Troy and Tristen dive into the god like figures that sales people are, surviving the current market crash, Alex the Intern finding his way, and the power of superstitions.
Act 45 is all about business operations, balancing the bottom line during a recession, closers vs relationship builders, and a live cold call.
This episode the boys meet on "The Dock" for Act 44 where they discuss Troy's recent burnout, the difference between sales and operations, the value of Troy going back to school, and an update on our Stay Hot Toronto Networking event!
Stay Hot Toronto is an event happening May 26th, 2022 at Love Child Social House in Toronto, Ontario. Meet business professionals, entrepreneurs, and creators for collaboration, innovation, and relationship building. Relationships change lives - change yours by taking the first step.
In this episode, Troy takes Tristen through a masterclass of how your calendar directly translates to dollars in your pocket.
In Act 41, Troy and Tristen discuss the current state of the early stage venture funding in Canada, the importance of numbers vs storytelling in business, and why it's important for entrepreneurs to walk the line of irrationality.
Troy and Tristen sit down for Act 40 to discuss what it's been like fundraising for two separate businesses at the same time, how important Forbes 30 under 30 really is, and the current state of cold calling in sales.
Things got a little controversial on Act 39. This episode is jam packed with all things sales from Troy closing 4 deals in one week, the fundamentals of a good sales person, why personalized outreach works, and Troy even walks us through a sales call with one of his clients.
Stay Hot is a podcast around business and entrepreneurship that highlights the ups, downs, and everything in between of running a business. Focusing on the journey of Troy Crema, CEO and Founder of Greencube, a Toronto based tech startup that uses AI for prospecting and lead generation, this podcast is a source for storytelling, motivation, education, collaboration, community building, and more.
The next generation of salespeople are entering the market and sales teams must be prepared. Troy and Tristen discuss the origin story of Stay Hot, B2B sales team turnover, Troy’s new commission structure for his sales team, the time Troy went full terminator on a client who wasn’t continuing their contract, and how to become a better delegator.
Act 37 is full of B2B sales experience as Troy and Tristen are joined by Will Peters, an Enterprise Account Executive at Arthur - Arthur provides performance monitoring, algorithmic bias detection, and explainability so data science teams can quickly detect, diagnose, and fix issues with their production AI deployments. Troy also shares his opinions on the future of B2B sales and a bunch of new B2B sales statistics from Gartner and more.
This week the boys are joined by Breezy Beaumont, the head of Growth and Marketing at Correlated, and a thought leader in Product Led Growth. This interview with Breezy is jam packed with information on how product led growth companies are disrupting industries in a major way, B2B marketing, and how Breezy views traditional vs non traditional sales team structures.
Besides the interview, Troy and Tristen catch up on business as usual and discuss how important university is for business students, as well as how effective working from home can be.
Cory Warfield joins the podcast today... Cory is a LinkedIn influencer with over 400k followers. He spent nearly 20 years working in restaurants as a waiter & bartender before ultimately starting my first tech company in 2016, Shedwool. He is currently building his established successful growth coaching into the metaverse with Coryconnects (https://coryconnects.com), and also works with ambitious clients one-on-one to grow them into Linkedin Influencers using the same strategies that he used to grow his following. Follow Cory on LinkedIn: https://www.linkedin.com/in/corywarfield/
In Act XXXII, Troy says his week is off to an incredible start. His energy is back, feels like he has a control on things and that the company is moving at an incredible pace. The boys talk investor calls, how to negotiate, Microsoft's acquisition, and why some people are afraid to just start.
In Act 34, the guys are joined by a new hire by Greencube, Anthony Vargas, a sales associate. Anthony walks us through a qualification call he had as the boys were recording, what his intentions were on the call, and what the next steps are.
In this Act of Stay Hot, Troy says this week is an uncomfortable one. He's put himself in a state of discomfort in order to continue growing the business. He walks us through the Greencube sales process and how the company collects data.
Get your first 40 leads for free using code 'FREETRIAL' on signup. Sign up here: https://greencubeanalytics.com
In Act XXXI, Tristen returns from his vacation in the Bahamas and the boys are reunited in the Toronto office. The day this was recorded, Troy had just gotten off an investor call.
In this episode, Troy and Tristen sit down for the first time in 2022 to discuss the start of their year, dealing with covid, restrictions, goal setting and more.
In this year end episode, the boys reflect on how far each of them have come and what they're looking forward to most in 2022.
In this episode, Troy walks us through how important it is to level set expectations on tough sales calls.
Tory and Tristen discuss how easy it is today to go on social media and see "how successful" everyone else is.
In this episode, Troy and Tristen are joined by Greencube Sales Associate, Francois Cote. They explain the various types of salespeople and how Troy and Francios differ.
This episode targets one of the biggest problems that cause entrepreneurs to fail.. They don't start! Sometimes you have to go to market with a product that's a little too soon but by doing so, you gain valuable insight and feedback.
The analogy that too many entrepreneurs hold on to one orange, or client, and try to squeeze all the juice out of it is prevalent. Troy gives insight into how he navigated this dilemma when he first start out with few clients.
In this episode, Troy talks about how entrepreneurship is so much about flying a plane through the storm and repairing it as needed. If you never take off in your plane because you're afraid of the storm, you'll never get anywhere.
In this episode, Troy shares his philosophy on how he continues to close bigger and bigger clients.
In this episode, Troy dives into how he discovered the idea for Greencube through his own day to day operations.
Troy takes us through his journey of landing his first sale and where his ambitions are for the future.
Troy takes us through his thoughts on the culture of people manifesting their success instead of working on it. Also, we learn more about how Greencube sources their data.
In this episode, Troy explains his hiring process and what it's been like bringing on new team members.
Troy dives deep into consistency and how important it is for growth, business, and life.
Troy shares how he has learned to be more collaborative vs combative, and how sometimes his ideas aren't always the best ideas, nor are they the only ideas in the room.
After admitting he got a little distracted once Toronto was free from lockdown, Troy has declared a 50 day challenge where he will run a 5k every day, abstain from alcohol, and go into the office 7-days a week.
In this episode, Troy talks about the benefits of talking to many prospects in sales, and gives us insight into his recent fundraising.
Troy reflects on his journey thus far, why he started Stay Hot, and what is coming in the future.
In this episode, Troy shares stories of how he learned the language of business that now allows him to communicate to some of the top professionals in the world.
In this episode, Troy talks about his team and how important it is for employees to understand their role and become a professional in that role.
In this episode, Troy explains his thought process on how he consistently improves and grows his business.
In this episode, Troy shares the variety of different sales calls and how he navigates each one.
In this episode, Troy shares how he uses his competitive nature to not prove others wrong, but himself right.
Troy walks us through how he spends his weekends in order to stay efficient and prepared for the week ahead.
One of the most difficult parts of entrepreneurship is making it to your backbone - your foundation, your MVP. Troy takes us through how and when he got to his.
In this episode, Troy shares how he aims to inspire his team everyday to maximize both theirs and the company's potential.
In this episode, Troy dives deep into the importance of playing to your strengths when running a company.
Troy and Tristen sit down for the first episode of Stay Hot and organically explain how and why they want to start this podcast.