The Trilix podcast is a biweekly deep dive into the world of marketing. Going over the latest news and interviewing experts, the Trilix Podcast has got you covered on all things marketing.
Make sure you stay up to date on everything Trilix by following us on all our social media! Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing/ Twitter: https://twitter.com/Trilix
What started as a distilling project out of a garage has grown into a full-blown distillery in Spencer, Iowa. Century Farms’ Amanda Bare and Katie Kardell sit down with us to discuss the decision to start the distillery, working with farmers to tell their individual stories, and growing the brand with the power of community and great spirits.
Thank you for listening to The Trilix Podcast!
Host: Makayla Smith
Guests: Amanda Bare,Katie Kardell and Tom Ferin
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
Since its founding in 1995, Getty Images has been at the forefront of how creativity and technology intersect. Dr. Rebecca Swift, senior vice president of creative at Getty Images, has helped guide the organization’s content creation and research during that time. She shares insights on Getty Images’ wealth of visual assets and how they monitor the needs of their customers and creators alike. Also at the forefront of Dr. Swift’s recent research and work: how the organization is developing a tool for AI-generated imagery with ethics in mind.
Host: Makayla Smith
Guests: Dr. Rebecca Swift and Brent Wirth
Producer: Cooper Maahs
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Jacob Repp was another working professional in Des Moines looking to break through the mold until he decided to build upon his personal brand by regularly posting on LinkedIn. After years of posting, his network has expanded to about 11,500 followers on the online platform and countless more connections offline. He sat down with the Trilix Podcast to discuss networking, his passion for nonprofits and how to build a community for professionals.
Host: Makayla Smith
Guests: Jon Miller and Jacob Repp
Producer: Cooper Maahs
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YouTube: https://www.youtube.com/user/trilixgroup
Good public relations and communications strategies help brands own their story internally and externally. Christina Gayman, president of PRSA Iowa (Public Relations Society of America) and director of communications and marketing at Syverson Strege, sits down with Trilix to discuss timely trends, valuable PR tactics and the importance of an organization like PRSA for like-minded professionals to share their knowledge.
Host: Makayla Smith
Guests: Abby Bottenfield and Christina Gayman
Producer: Cooper Maahs
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YouTube: https://www.youtube.com/user/trilixgroup
Ever wondered about the thought that went into the branded pen or koozie you got at a recent trade show? Or who came up with the design and chose the material for your favorite branded T-shirt? We sit down with Randee Horwitch, national sales director, and Zack Freibrun, business development director, from Global Sourcing Connection (Gloso) to discuss how important these products are to brand recognition, campaign success and even employee engagement.
Hosts: Makayla Smith
Guest: Randee Horwitch and Zack Freibrun
Producer: Cooper Maahs
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Iowans need to sing their own praises, and the Iowa Association of Business and Industry (ABI) helped share the stories of Iowa’s manufacturers in its Coolest Thing Made in Iowa competition. This monthslong bracket competition culminated with Vermeer Corporation’s ZR5-1200 self-propelled baler being voted the coolest thing made in our state. Liz Sporrer, of Vermeer, and Kelsey O’Connor, of Iowa ABI, sit down with us to discuss the competition process and how they’re celebrating the win.
Hosts: Makayla Smith and Jon Miller
Guest: Liz Sporrer and Kelsey O'Connor
Producer: Cooper Maahs
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For 100 years, the West Des Moines Chamber of Commerce has been dedicated to advocating for and growing local businesses. President and CEO Katherine Harrington joins the podcast to discuss the chamber's impact on the community and what the future looks like for business in West Des Moines.
Hosts: Makayla Smith and
Guest: Katherine Harrington
Producer: Cooper Maahs
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Ryan Brock, chief solution officer at DemandJump, brings his personal journey to the podcast, sharing how he came to understand the importance of good search engine optimization (SEO) writing. He underscores the enduring role of good writing in SEO best practices and the need to stay agile as the SEO landscape continually reshapes.Hosts: Makayla Smith and Bonnie Harris
Guest: Ryan Brock
Producer: Cooper Maahs
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It’s no surprise that food safety is an incredibly important topic for people in every area of the world. Aligning on research, sharing insights and making connections across public health, academic and scientific helps food safety professionals do their best. It is a good thing the International Association for Food Protection (IAFP) is there to connect them. Lisa Hovey, IAFP’s executive director, discusses how association offerings and outreach connect and engage a global audience.
Hosts: Makayla Smith and Sara Engelhart
Guest: Lisa Hovey
Producer: Cooper Maahs
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First-party data, the information collected by an organization from its potential and current consumers, has always been significant. Given the uncertain future of third-party data, first-party data has become more important than ever. Jacob Dalton, vice president of analytics at Digilant, discusses how to best gather and use this information.
Hosts: Makayla Smith and Matt Durant
Guest: Jacob Dalton
Producer: Cooper Maahs
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Talking about mental health can be challenging. Starting — and continuing — the conversation in the community can be even more difficult. That’s where Darci Alt, CEO of Heart of Iowa Community Services (HICS), comes in. She discusses how efficient and effective messaging about mental health can improve the culture surrounding this vital topic.
Hosts: Makayla Smith and Megan Weilbacher
Guest: Darci Alt
Producer: Cooper Maahs
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In an ever-changing digital marketing and traditional media world, knowing how to reach your target audience is more important than ever. Joanna Castro, director of sales, Midwest, at Q1Media, joins us to discuss recent trends, need-to-know changes, and how to adapt to retain audiences and grow your reach.
Hosts: Makayla Smith and Travis Ziemke
Guests: Joanna Castro
Producer: Cooper Maahs
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Have you ever wondered what goes into finding actors for print, video and film work? How is the talent curated and managed? Steve Myers, co-founder and president of The Peak Agency, has a long tenure in representing talent. We sit down with Steve to learn how he got into the industry, how he’s grown The Peak Agency into one of the most reputable full-service talent agencies in the Midwest and how companies can best use hired talent to elevate their brands.
Hosts: Makayla Smith and Cole Bates Norum
Guests: Steve Myers
Producer: Cooper Maahs
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Mark Hornsby’s credits go way beyond his current role in studio management at Russ Berger Design Group. A gifted music producer and audio engineer with over 1,000 projects under his belt, Mark has been part of some of the most compelling songs in contemporary music. His credits include numerous Grammy-nominated and award-winning recordings. Mark made a name for himself by bridging artists’ visions with engineering know-how. His knowledge of engineering and acoustical design is now being put to work on studio projects all over the country. On this episode of the Trilix Podcast, Mark shares his career experience and expertise in building state-of-the-art environments like Trilix Studio and the detailed planning that goes into each project.
Hosts: Makayla Smith, Brett Adams, and Phil Young
Guests: Mark Hornsby
Producer: Cooper Maahs
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YouTube: https://www.youtube.com/user/trilixgroup
Sara Kurovski, president and CEO of Make-A-Wish® Iowa, joins the Trilix Podcast to discuss how to capitalize on the strength of storytelling as a nonprofit. We explore the challenges nonprofits face when bringing powerful narratives to life and the value they deliver when it all comes together. We’re proud to partner with organizations like Make-A-Wish Iowa that inspire so much good in the communities where we live and work.
Hosts: Makayla Smith and Brett Adams
Guests: Sara Kurovski
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
What are the stories behind some of the most successful brands? How do the best creative minds bring their ideas to life? How are audiences changing their media consumption? Join the Trilix Podcast every other week as we sit down with subject matter experts, leaders in technology and marketing, and other industry experts to answer these questions and more!
Brought to you by Trilix Studio.
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Knowledge is power! And obtaining that knowledge through campaign reporting is a great way to inform your advertising strategies and tactics. Trilix Media Director Travis Ziemke joins us to discuss the importance of regular reporting, how it can help measure success and when it may lead to changes in strategy. Stick around after to get to know Travis a little better!
Hosts: Makayla Smith and Matt Durant
Guests: Travis Ziemke
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
One of the most important parts of work as a marketing agency is building and maintaining client relationships. On this episode, we sit down with Jon Miller, Trilix director of client services, to discuss everything from finding the right marketing partner and building the relationship to how to make the most of your work with a third-party marketing expert in an ever-changing landscape. Stick around after the interview to get to know Jon a little better!
Hosts: Makayla Smith and Laura Sprague
Guests: Jon Miller
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
You know what they say — communication is key! On this episode, we sit down with co-founder and CEO Ron Maahs to talk about how internal communications helps create company culture and how important it is to share information with those who build and protect your brand. Ron shares examples on how internal communications has helped Trilix for nearly two decades.
Hosts: Makayla Smith and Jeremy Moser
Guests: Ron Maahs
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
Maintaining a consistent brand identity across all platforms is one of the best ways to grow your brand. We sit down with Trilix Chief Creative Officer Brent Wirth to learn how to create and maintain consistent brand guidelines across marketing channels — and when it makes sense to deviate. Stick around for our game segment to get to know more about Trilix Art Director Alex Huston.
Hosts: Makayla Smith and Laura Sprague
Guests: Brent Wirth and Alex Huston
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
We’re going back to basics to refresh your marketing plan. This is the third of three episodes in our Marketing Checkup series covering owned, paid, and earned marketing channels.
Wondering how to make a campaign pop? Earned media may be exactly what you are looking for! Tune in to this episode to learn how you can leverage your relationships to boost the exposure of your brand and why it is important to maintain earned media efforts to put your best brand forward.
Hosts: Makayla Smith and Laura Sprague
Guests: Brett Adams, Abby Bottenfield, and Jordan Jones
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
We’re going back to basics to refresh your marketing plan. This is the second of three episodes in our Marketing Checkup series covering owned, paid and earned marketing channels.
Wondering how to own your message and be assertive in delivering it? Using paid marketing channels may be the key to success. We’ll delve into why it’s important to have a diverse paid asset portfolio that increases your reach and frequency, why optimization and measurement of your channels should always be on, and how resource allocation and investment can better inform brands on the best possible marketing mix.
Hosts: Makayla Smith and Matt Durant
Guest: Brett Adams and Travis Ziemke
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
We’re going back to basics to refresh your marketing plan. This is the first of three episodes in our Marketing Checkup series covering owned, paid and earned marketing channels.
In this episode, we’ll be diving head-first into the topic of a brand’s owned channels. We’ll explore what it means to control messaging and the importance of maintaining a solid foundation for your brand through owned marketing channels.
Hosts: Makayla Smith and Jeremy Moser
Guest: Brett Adams and Jeremy Koppin
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Welcome back to The Trilix Podcast! We’re kicking off (pun intended) season two with a blowout (pun also intended) discussion on Big Game advertising! We offer predictions on commercial trends for Sunday’s game and take a trip down memory lane, talking about our favorite Super Bowl ads from years past. Stick around for Big Game trivia at the end of the episode.
Make sure to follow along with Trilix social media so you can participate in this year's Trilix Super Poll!
Hosts: Makayla Smith and Matt Durant
Guest: Alex Rich
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
Show notes:
List of the most watched television broadcasts: https://en.wikipedia.org/wiki/List_of_most-watched_television_broadcasts#United_States
Halftime show: https://www.digitaltrends.com/home-theater/super-bowl-2023-halftime-show/
Fedex Castaway ad: https://www.superbowl-ads.com/2003-fedex-castaway
Office Linebacker: https://www.youtube.com/watch?v=LrzvcsjJIG4
Oprah Jeep ad: https://www.ispot.tv/ad/7dGq/jeep-2013-super-bowl-whole-again-featuring-oprah-winfrey
The Apple ad from 1984: https://www.youtube.com/watch?v=2zfqw8nhUwA
Humorous vs emotional ads: https://www.researchgate.net/publication/346943712_A_Comparative_Study_of_Humour_Versus_Emotional_Advertisements_on_Consumer_Behavior
Corn syrup ad: youtube.com/watch?v=VdqVz2NglUU
Nationwide commercial: https://www.youtube.com/watch?v=F77RBUBlZ80
M&M’s ad: https://www.mms.com/en-us/ma-and-yas?gclid=CjwKCAiA_vKeBhAdEiwAFb_nrQY0jNYukO4f16L23ihfBj3YDOpmLXUUO4LJBxL7lAKfKEx5NAUsEhoCsH8QAvD_BwE&gclsrc=aw.ds
Coinbase ad: https://www.youtube.com/watch?v=uJ9pNQrz0fA
Your company is in the middle of a crisis. What next? We sit down with Trilix Communications Director Abby Bottenfield and Trilix Senior Communications Specialist Laura Sprague to learn more about how crisis communications plans can guide your company through stressful situations. Then, stick around to get to know Abby and Laura a little better through rapid-fire questions!
Guests: Abby Bottenfield and Laura Sprague
Host: Makayla Smith
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media: Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing/ Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup
We’ve planned for everything and shot hours of footage. Now it’s time to turn raw videos into cohesive clips. In this episode, you can learn how Trilix puts the finishing touches on its award-winning videos in an in-depth interview with Trilix Post-Production Director Nathan McNurlen. Then, stick around after to get to know Sound Designer/Producer Phil Young a little better.
This is the third and final episode in a series of three podcasts centering on video production and editing at Trilix.
Special Guests: Nathan McNurlen and Phil Young Hosts: Makayla Smith and Kramer McLuckie Producer: Cooper Maahs Make sure to follow Trilix on all our social media: Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing/ Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup
You planned your marketing video shoot. Now what? It’s time to get out there and get the cameras rolling! Listen in as Trilix Senior Producer/Cinematographer James Drescher breaks down how Trilix captures footage for its award-winning videos. After that, stick around and get to know Producer/Editor Kyle Stoutenberg a little better.
This is the second in a series of three podcasts centering on video production and editing at Trilix.
Special Guests: James Drescher and Kyle Stoutenberg
Host: Makayla Smith
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
On this edition of The Trilix Podcast, we discuss recent news and sit down with Senior Video Production Manager Chad Adams to discuss how our Emmy-winning video department prepares for a shoot with our clients. After that, we get to know Video Producer/Editor Sydney Dhabalt a little better through a quick Q&A.
This is the first in a series of three podcasts centering on video production and editing at Trilix.
Special Guest: Chad Adams
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
In the final episode of our trade show series, we sit down with Brett Adams, Trilix president and chief marketing officer, to discuss what to do once a trade show has wrapped. Covered in this week’s episode are topics ranging from how to best follow up on new business leads after the show and the difference in dealing with digital versus in-person events.
This is the third of three episodes dedicated to helping you have the most successful trade show execution.
Special Guest: Brett Adams
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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YouTube: https://www.youtube.com/user/trilixgroup
You’re all prepped, ready and on the floor of your industry’s trade show. Now what? Listen to this week’s episode with special guest Brent Wirth, Trilix VP of Creative, for insights and strategies you can use to have a successful trade show.
This is the second of three episodes dedicated to helping you have the most successful trade show execution.
Special Guest: Brent Wirth
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
Preparation is key to a good presence at a trade show. In this episode, our hosts Makayla Smith and Kramer McLuckie sit down with Media Director Travis Ziemke to discuss how you can best prepare for trade show season!
This episode will be the first of three dedicated to helping you have the most successful trade show execution.
Special Guest: Travis Ziemke
Hosts: Makayla Smith and Kramer McLuckie
Producer: Cooper Maahs
Make sure to follow Trilix on all our social media:
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LinkedIn: https://www.linkedin.com/company/trilix/
YouTube: https://www.youtube.com/user/trilixgroup
In the inaugural episode of the Trilix Podcast, hosts Kramer McLuckie and Makayla Smith are joined by Trilix owners Brett Adams and Ron Maahs to look at the marketing and advertising trends that are shaping 2022 and beyond. In this episode, we’ll answer questions like:
Other show notes
Study on Americans’ increasing phone time: https://www.emarketer.com/content/us-time-spent-with-mobile-2021
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Welcome to The Trilix Podcast! An interview show from a marketing agency driven by the idea that brands can be built through telling authentic stories. Tune in every other week to hear our hosts break down news and trending topics — and bring on guests for insightful interviews. Make sure you follow/subscribe on your podcast feed of choice, so you never miss an episode!
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