Showing up Solo: Recent Episodes
Showing Up Solo
Showing Up Solo is your guide to marketing your service based business using online marketing tools like social media and email campaigns.
It’s easier than you think to start an online business!
Hannah takes you through how she got started, mindset challenges to overcome and areas to consider.
Key Takeaways:
- Mindset shift from corporate/employee to business owner.
- Optimize your LinkedIn profile - it’s like a mini website!
- Figure out your costs first, then your rate.
- Know who you are going to sell to.
- Know what you are going to sell.
Resources mentioned:
Free Guide:
3 Things You Can Do Today To Get Your First Clients: https://www.showingupsolo.com/free-resources#3things
Free Marketing Compass Quiz: https://www.showingupsolo.com/quiz
Showing Up Solo Courses & Tutorials: https://courses.showingupsolo.com/
Tools mentioned (some of these are affiliate links):
Calendly: https://calendly.com/
Dubsado: dubsado.com/?c=hmva
Flodesk: https://flodesk.com/c/1FSC9B
Squarespace: https://www.squarespace.com/
Canva: https://www.canva.com/
The Contracts Market: https://www.thecontractsmarket.com/?ref=hannah_mccormick
Want to support the show and help us bring you more free marketing advice?Buy our merchandise - https://www.showingupsolo.com/merchandise
Join our Patreon Membership for exclusive offers and bonus content - https://www.patreon.com/ShowingUpSolo
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
Are you feeling resentful of your current clients?
Are you giving out all your gold dust for free on hour-long discovery calls?
Then it may be time to start charging for strategy.
This week Hannah chats with Maggie Patterson, Editorial Director and Founder of Scoop Studios and host of The BS Free Service Business podcast.
She has been self-employed for 18+ years and, as a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. Maggie works as a consultant to service-based businesses as well as offering simplified content marketing solutions to her agency clients.
One of the most common challenges Maggie sees with solo service business owners is that they find themselves faced with an income ceiling and she knows the secret to unlock more income - charging for strategy!
Key takeaways
- Discovery calls are not for you to wow potential clients with your skills.
- If you feel like you’re under-charging, you’re probably not taking into account all the strategy work you’re doing behind the scenes.
- Have the courage to say no to clients who don’t fit the criteria.
- Once you’ve decided to charge for strategy, create a plan to promote your offer.
Want more from Maggie?
https://bsfreebusiness.com/
https://scoopstudios.co/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
When it comes to content, quality over quantity is always the best strategy.
This week, Hannah talks with Chelsea Evans-Flower, founder and CEO of Scott Social.
Chelsea has always been entrepreneurial and, despite previous mentors recommending she “think smaller”, she worked hard to build a successful business of her own.
Chelsea shares the lessons she learnt while building a successful social media marketing agency and the ways her agency now supports businesses in their content creation.
For many solopreneurs, content creation can be an overwhelming task that often falls to the bottom of the to-do list. Chelsea and Hannah share their insights for developing a content strategy that’s easy for you to cope with.
- Choose your channels selectively - which 1 is your priority?
- Think critically about where you’re going to get clients from.
- Posting 2-3 times a week is the sweet spot to always have content circulating.
- Consider your user at ALL TIMES.
“Aim for value, alignment and impact.”
Want more from Chelsea?
Website: https://www.scottsocialmarketing.com/
Instagram: https://www.instagram.com/scottsocialmarketing/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo
What is trauma-informed sales?
What does it mean when we take this approach?
On this week’s episode, Hannah and Lea Morrison, a trauma educator, coach & healer, discuss why it’s important to have a trauma-informed approach to sales and our business.
There are 5 principles to this approach:
- Safety
- Choice
- Collaboration
- Empowerment
- Trustworthiness
When we approach sales or any other parts of our business that impact our audience, we must ask ourselves the question,
“Am I representing these principles?”
Lea’s key takeaway is that the more responsibility and integrity we take, the more of a positive impact we will have.
Want more from Lea?
IG: @leamorrison1
FB: @leamorrisonhealing
IN: @leamorrison
Websites:
https://www.leamorrison.com
https://www.mindyourheartacademy.com
Mind Your Heart Academy for trauma education & regulation is a work in progress and was just launched for my mental health membership this past January. This site will be evolving over the next few months to contain as much free and low cost educational material as I can create.
Trauma Informed Sales $22: https://www.mindyourheartacademy.com/trauma-informed-sales
Safety in Language FREE: https://www.mindyourheartacademy.com/safety-in-language
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
News flash, PR is NOT just for big brands, as a solopreneur you can take charge of your PR with 6 simple steps.
This week, Hannah and Simone Sauter, PR Expert for Solopreneurs, demystify PR and give you a 6-step strategy to use to get more publicity for your business.
Simone had a career in journalism and PR before turning to her own solopreneur journey. After trying the methods ‘marketing gurus’ suggested, she developed her Rockstar PR method that delivers results.
Simone’s Rockstar PR Method:
- Rockstar Offer (your foundation)
- The Audience (build your media list)
- The Hit (grabbing the media’s attention)
- The Stage (writing and sending your pitch.)
- The Performance (delivering the article.)
- The Promotion
Want more from Simone?
Website:
https://www.simonesauter.com
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch?
This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist.
Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren't rolling in. She teaches them the exact steps to get clients and get paid consistently.
Fabiola explains what a launch is and the steps involved. She shares the 3 types of launches you can do:
- Silent Launch
- Live Launch
- Evergreen Launch
Hannah and Fabiola share their personal experiences from the launches they have done and offer their advice for you.
Key Takeaways:
- Your messaging needs to be clear.
- Plan in advance for success.
- Give yourself room for a flop - this will teach you valuable lessons.
Want more from Fabiola?
Website - https://www.fabiolagiordani.co/
5X your course sales in 5 easy steps - https://www.fabiolagiordani.co/5x
Follow Faiola on Instagram - https://www.instagram.com/fabiola.giordani/?hl=en
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.”
Hannah chats with Ally Stone, founder of The Inspired Leader.
Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly connected as a leader and how that drives the success of any business.
Ally shares some common challenges that come up when being a leader and strategies for overcoming these roadblocks.
Ally’s key takeaway is:
- You matter!
- You will have good days and rocky days.
- But do your best to enjoy the role.
Want more from Ally?
Website: https://theinspiredleader.com/meet-the-founder/
Instagram: https://www.instagram.com/allystone__/
& https://www.instagram.com/theinspiredleader__
LinkedIn: https://www.linkedin.com/in/ally-stone-4010a560/
Inspire & Awaken Event April 2024: https://ally-stone.mykajabi.com/inspire-awaken-new
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer.
Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you!
They dive into the role of live events and the benefits they offer to building your personal brand and engaging with your audience.
Hannah and Leanne touch on what to include in your live event, common challenges and navigating it as an introvert.
The episode is rounded up with Leanne’s Top Tips for speaking at live events.
Key Takeaways:
- Live events are a great way for your audience to get to know you and build trust.
- Webinars can be less intimidating for Introverts and are a good place to start.
- Authentic, Accessible and Easy (Leanne’s Mantra!)
- Practice is key for overcoming your limiting beliefs.
Want more from Leanne?
Website: https://leannecalderwood.com/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor.
As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm.
Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start. Denise has created a place where they can go and get all the resources and advice from experts to be confident enough to get started.
Denise shares her journey from striking out on her own as a Virtual Assistant and making the realisation that she wanted to transition into her OBM role and support women who were in the same place she once was.
Key Takeaways:
- Biggest barrier to starting a business is the knowledge gap
- Networking is incredibly important
- Don’t fear failure
“There’s no such thing as mistakes, only a lesson you’ve yet to learn.”
Want more from Denise:
Instagram: www.instagram.com/Denisestancombeobm
Girl Boss Clubhouse: https://payhip.com/b/O6LNM
Facebook: (2) Facebook
Linkedin: www.linkedin.com/in/
Conversations with Friends Podcast: https://conversationswithfriendsdeniseandash.podbean.com/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship.
Here is our panel:
Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast,
Link Tree: https://linktr.ee/successfulworkingparents
LinkedIn: https://www.linkedin.com/in/anthony-franzese-38b11317/
Verity Sangan: Podcasting and course creation coach and host of the Lazy Girl's Guide To Podcasting
https://veritysangan.com/
Lucy Howell: Podcast Manager and host of the Balancing Business & Babies Podcasthttps://linktr.ee/howellvirtual
The panel discussed:
- How the pandemic affected them as parents and as business owners/employees
- How being a parent has influenced the way they approach their businesses
- Their best advice for all the parents out there considering becoming a solo business owner.
Key Takeaways:
- Be respectful of your time and be kind to yourself.
- Consider who you are working with and if they are a good fit for you.
- Becoming a solo business owner can help create freedom and flexibility for you to manage work and family life on your terms.
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo
In this episode, Hannah is joined by Mandy Brooks, Life Story Coach.
Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards.
Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, and coaching. Her mission is to support and guide fellow creatives in unlocking and harnessing their creative energies and visions as well as helping them with various business strategies to bring their work into the world. Mandy aims to empower individuals not only for their personal fulfillment but as they answer their call to use the unique gifts and talents bestowed upon them to help others.
Mandy brings us along for her solopreneur journey, sharing how she became a Life Story coach. She also share the ways Hannah courses and coaching have influenced the marketing of her business.
Mandy shares that working with Hannah on the 50-Day Sprint gave her the support she needed to start chiselling away to reveal the heart of her business.
Mandy’s top pieces of advice:
- Don’t cage your creativity
- Find someone who will honor your voice and not try to change it
- Work at a pace of beauty and grace, not competition or desperation.
Want more from Mandy?
Connect on Instagram: https://www.instagram.com/mandybrooksuncaged/
Website: https://www.mandybrooks.com/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast.
Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue.
Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate Marketing.
Key Takeaways:
- It’s about the community you can create not just download numbers
- Create relationships with the right people
- Being a small podcast is an advantage
Hannah talks about Affiliate marketing with Jaime Bell in a previous episode: https://www.showingupsolo.com/episodes/episode-49-how-to-integrate-affiliate-marketing-into-your-strategy-legally-with-jaime-bell
Sarah’s top piece of advice -
Don’t let fear stop you from asking!!
Want more from Sarah?
Find her on socials:
https://twitter.com/sarahmcduk
https://www.linkedin.com/in/sarahmcduk/
https://www.instagram.com/sarahmcduk/
Find her podcast:
https://www.theseomindset.co.uk/
Join the West Midlands Podcast Club:
https://www.meetup.com/west-midlands-podcasting-club/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo
In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs.
Chantelle helps businesses write copy and copywriters do business.
Hannah and Chantelle chat about the importance of using storytelling to connect with your audience.
They discuss the magical way, when a business or service provider shares a story you connect with emotionally, you feel seen.
It’s not all about just showing the glossy side of your business, it’s about being honest and human.
Key Takeaways -
- Show the possibility and aspiration for your audience
- Use the words of others to help tell your story (social proof.)
- Be honest and authentic (embrace all of you!)
Want more from Chantelle?
You can find out more on her website: https://www.choicewordsbychantelle.com/
Connect with her on LinkedIn: https://www.linkedin.com/in/chantelledavisoncopywriter/
Connect with her on Instagram: https://www.instagram.com/copywritingbusinesscoach/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs.
Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patterns and behaviors needing adjustment.
Key takeaways:
- The importance of recognizing personal growth alongside business growth.
- Enjoying the process and not just checking a box.
- Loving what we do.
- Figuring out the smallest step to take action on, to move forward with a big project
Want more from Jane?
Grab your free copy of the Soulful Solopreneur Workbook for Reflection and Renewal here: https://www.janecartercoaching.com/resources
On January 12th 2024, Jane will host an online group session for a deeper look at the workbook's content. To get an invite, make sure you download your free copy of the workbook.
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
Welcome to this special episode of Showing Up Solo!
Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023.
We even have a special intro from the famous Rachael! 😂
We’ve featured clips from these episodes:
Episode 28: Why It’s Important To Be Intentional When Creating A Marketing Strategy with Agatha Brewer: https://www.showingupsolo.com/episodes/episode-28-why-its-important-to-be-intentional-when-creating-a-marketing-strategy
Episode 29: How To Know If Your Marketing Is Working: https://www.showingupsolo.com/episodes/episode-29-how-to-know-if-your-marketing-is-working
Episode 30: How To Leverage Facebook Groups When Marketing A Small Business with David Williams: https://www.showingupsolo.com/episodes/episode-30-how-to-leverage-facebook-groups-when-marketing-a-small-business-with-david-williams
Episode 31: Using Facebook Groups To Build A Community For Your Business: https://www.showingupsolo.com/episodes/episode-31-using-facebook-groups-to-build-a-community-for-your-business
Episode 32: How To Write Effective Facebook Ads For Your Business With Cassidy Dickens: https://www.showingupsolo.com/episodes/episode-32-how-to-write-effective-facebook-ads-for-your-business-with-cassidy-dickens
Episode 33: Why Engagement Is An Important Part Of Your Social Media Marketing Strategy: https://www.showingupsolo.com/episodes/episode-33-why-engagement-is-an-important-part-of-your-social-media-marketing-strategy
our most popular episode of 2024! Episode 34: Introduction To SEO And Website Building For Solopreneurs with Squarespace Expert Becca Harpain: https://www.showingupsolo.com/episodes/episode-34-introduction-to-seo-and-website-building-for-solopreneurs-with-squarespace-expert-becca-harpain
Episode 35: How Video Content Can Help You Grow Your Business with Tom Stanhope: https://www.showingupsolo.com/episodes/episode-35-how-video-content-can-help-you-grow-your-business-with-tom-stanhope
Episode 37: How To Use Blogging To Market Your Business & Boost Your SEO with Hannah Duncan: https://www.showingupsolo.com/episodes/episode-37-how-to-use-blogging-to-market-your-business-amp-boost-your-seo-with-hannah-duncan
Episode 38: How To Use Pinterest To Boost The Brand Awareness Of Your Business: https://www.showingupsolo.com/episodes/episode-38-how-to-use-pinterest-to-boost-the-brand-awareness-of-your-business
Episode 39 | How To Make Your Content More Accessible with Anne Mok: https://www.showingupsolo.com/episodes/episode-39-how-to-make-your-content-more-accessible-with-anne-mok
Episode 42 | How AI Can Be Used To Simplify Your Online Marketing with Rachael Botfield and Becca Harpain: https://www.showingupsolo.com/episodes/episode-42-how-ai-can-be-used-to-simplify-your-online-marketing-with-rachael-botfield-and-becca-harpain
Episode 52 | Sales Funnel Strategy: Convert Prospects to Customers with Chantelle Davison: https://www.showingupsolo.com/episodes/episode-52-sales-funnel-strategy-convert-prospects-to-customers-with-chantelle-davison
Happy Holidays! 🎄
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
Subscribe to @showingupsolo
All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9…
--- Social Media ---
Instagram: @showingupsolo
LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
www.showingupsolo.com
— Podcast —
https://podcasters.spotify.com/pod/show/showingupsolo
In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham.
Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies.
“Writing is my passion. It gives me my energy and happiness.”
Maxine Cunningham is the CEO and founder of Pick My Brain, an online platform that helps people find new ways to buy, sell and gift their unique talent globally with the click of a button!
“As the CEO of Pick My Brain, I live, eat and breathe the buying and selling, and sharing of knowledge.”
Our guests and our host share their individual experiences around pricing their services and how their mindset has shifted since they first began their businesses. They also share tips for moving forward with a client and their top advice to help you charge what you’re worth.
Key Takeaways:
- Don’t underestimate the value of your knowledge and experience.
- Gifting a small amount of your time and knowledge can lead to good things.
- Test your offers so that you can find out what works for you and your ideal clients.
Want more from Hannah Duncan?
Blog: https://www.hdinvestmentcontent.com/blog
Connect on LinkedIn: https://www.linkedin.com/in/hannah-duncan-investment-content/
Want more from Maxine?
Website: https://www.pickmybrain.world/
Pick My Brain Profile: https://www.pickmybrain.world/profiles/maxine-cunningham
LinkedIn: https://www.linkedin.com/in/maxinecunningham/?originalSubdomain=ca
Instagram: https://www.instagram.com/pickmybrain_ceo/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
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In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach.
Chantelle helps businesses write copy and copywriters do business.
Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business.
Chantelle’s top advice… Don’t let sales funnels scare you!
The easiest funnel to start with is a Lead Magnet funnel.
For this to work best you need to be specific about your target audience.
Key takeaways are:
- Don’t over complicate it.
- Test and optimize before investing in paid marketing like Facebook ads.
- Ask for the sale!
Want more from Chantelle?
You can find out more on her website: https://www.choicewordsbychantelle.com/
Connect with her on LinkedIn: https://www.linkedin.com/in/chantelledavisoncopywriter/
Connect with her on Instagram: https://www.instagram.com/copywritingbusinesscoach/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
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— Podcast —
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In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories.
Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management.
Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management.
She felt like she constantly lived in doom and gloom until she reached the weekend where it was all sunbeams and rainbows taking photos for her photography business.
Amanda moved away from weddings as she found telling the stories of different brands more compelling.
What really helped was during her time shooting weddings, she used to take pictures of the set up and send the images to different vendors for their business. This is where she developed a love for brand stories and a great network of independent business.
Key Takeaways from this episode are:
- Before you have a brand shoot you need to think about the type of messaging you want to convey and think about the type of photos that will fit.
- Brand images give you a professional look as a business owner.
- Stock imagery can be problematic, especially in terms of diversity. Create your own stock images to use for your business.
- Having a library of images you own, helps you create your content quickly and easily using templates.
- It also helps you show up as you, even when you are not feeling it.
Magic Canva Tip: App within Canva called “Bulk Create” that helps you bulk upload content to a template. Making creating content like testimonials or reels quick and simple!
Want more from Amanda?
Website: https://akpbrandingstories.co.uk/
Instagram: https://www.instagram.com/akpbrandingstories/
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos----
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LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
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Want to hear more from Showing Up Solo’s Podcast Manager Rachael?
Listen to Podcasting 101 with Rachael here: https://www.rb-va.com/podcasting-101
Download the free Podcast Playbook here: https://www.subscribepage.com/podcastplaybook
In this special 50th episode, Hannah answers your burning questions about online marketing!
The question that Hannah answers are:
- How do you create consistency over time?
- How do I not bore people with repetition?
- How to prioritize strategies/steps when you have limited time and resources?
- Social media can be a bottomless hole, so what is realistically the minimum effort/engagement needed to see a meaningful return?
- How do you know what your audience wants from you?
- How to know the real needs of customers?
- Where is the best place for me to market myself?
- How do I niche my business?
- How to face the competitive market environment and find innovative methods and strategies to highlight my own business?
- How can we streamline our marketing funnel to provide more results with less weekly effort?
- What would be the most bang for your buck way to invest your time in marketing as a small business owner?
- Is there a certain point when you should start running paid ads?
- Can I build an email list without a lead magnet?
- How to create a compelling lead magnet for myself/what topic to cover?
- When should I bring in support?
- How much do I need to spend versus bootstrap on my own?
- How do you build a successful personal brand and build long-term trust and engagement with your target audience?
Here’s just a taste of the key takeaways from this episode:
- Plan ahead. Batch your content and get it scheduled.
- Prioritize social media engagement if you have limited time.
- Be consistent, however that looks for you.
- Don’t be afraid to niche!
- Email marketing will get you the biggest bang for your buck.
- If you want to outsource, make sure your foundations are in place and you understand the marketing process.
Resources/links mentioned during the episode:
(Note, some of these links are Hannah’s affiliate/referral links meaning, should you choose to purchase/subscribe to a service, Hannah may receive compensation at no additional cost to you.)
Rachael Botfield, Podcast Manager: https://www.rb-va.com/
AI Video Clipping Tool: https://www.opus.pro/
CapCut Video Editing Tool: https://www.capcut.com/
AI Audio Transcription Tool: https://otter.ai/referrals/3MHATPYM
SEO Research Tool: https://answerthepublic.com/
Email Sales Sequence Scripts: https://showingupsolo.myflodesk.com/slick-sales-sequence
Showing Up Solo Freebies: https://www.showingupsolo.com/free-resources
Ready to transform your business and finish 2023 strong? Join the '50 Day Sprint to Success!'
From November 5th to December 24th, 2023, you can join Hannah on the '50 Day Sprint To Success.' Along with fellow entrepreneurs, you'll work through our signature 'Foundations For Success Framework' to master your messaging, take your website from wanting to wonderful, implement email marketing with ease, and supersize your social media content - without scaling your stress.
Hannah will be there every step of the way to offer extra guidance, answer your burning questions, and give you expert feedback on all your marketing assets.
But that's not all! To celebrate Showing Up Solo's 50th episode, We’re offering 50% off the Foundations For Success Program! From October 25th to November 1st, anyone who purchases the program will automatically be added to the 'Sprint to Success!'
It's time to invest in your business, accelerate your progress, network with a supportive community, and start 2024 strong.
Ready to sprint towards success? Don't miss out, reserve your spot today at www.50daysprint.com
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In this episode, Hannah is joined by Jaime Bell, a business lawyer, entrepreneur, and founder of the Contracts Market. Hannah and Jaime are talking about Affiliate Marketing, and how you can integrate it with your other marketing legally! The definition of Affiliate marketing is, “When you are promoting and selling someone else’s product in exchange for some kind of value.”The most important thing to remember when doing affiliate marketing is to be completely transparent, which means giving clear information that you are receiving a payment for marketing this person's product/service. Jaime’s Key Tips are: Disclose to your community that you’re getting value for promoting a product. Make sure it’s CLEARFind a balance in your marketing with it. Be honest and transparent. Use appropriate retainers wherever you post your affiliate link. Want more from Jaime?Website: https://www.thecontractsmarket.com/ Blog: How to Incorporate an Affiliate Marketing Strategy Into Your Business… Legally. https://www.showingupsolo.com/blog/how-to-incorporate-an-affiliate-marketing-strategy-into-your-business-legally Previous episode with Jaime: Episode 25: Email Marketing Legally And Why You Need A Privacy Policy with guest expert Jaime Bellhttps://www.showingupsolo.com/blog/episode-25-email-marketing-legally-and-why-you-need-a-privacy-policy-with-guest-expert-jaime-bell Hannah’s affiliate link for the contracts market(Note: If you choose to purchase a contract from the Contracts Market, Hannah will receive a small commission at no cost to you) https://www.thecontractsmarket.com/?ref=hannahmccormickWant to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca Ready to find your marketing north star?Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today: https://www.showingupsolo.com/quiz---- More Videos----Subscribe to @showingupsolo All Showing Up Solo videos: https://www.youtube.com/channel/UCRx9… --- Social Media ---Instagram: @showingupsoloLinkedIn: https://www.linkedin.com/company/show… --- Website ---www.showingupsolo.com
In this episode, Hannah is joined by LaSean Smith from CAGR.
Before he became a solopreneur, LaSean worked in the tech corporate environment, so he knows personally about the mindset shift between corporate and solo business.
With CAGR, LaSean invests in other solopreneurs so that they can accelerate their journey of success.
LaSean draws on his corporate experience to help navigate himself and others through the often tricky solo business experience.
His experience is also useful to know what not to do!
Top takeaways from LaSean:
-
It’s essential to know who exactly you are marketing to. You can’t market to everyone.
-
Talent Stack - figure out what makes you unique. What are your experiences? What are you exceptional at?
-
Think about your systems and processes. Really know what they are and how they work.
-
Being a solopreneur can be lonely so create a personal board of directors. Fill it with people who will support you, dream with you and develop with you.
Want to know more about LaSean?
Website - https://cagr.com/index.html
LinkedIn - https://www.linkedin.com/in/laseansmith/
Twitter - https://twitter.com/lasean
Ready to find your marketing north star?
Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah?
Head over to → www.setmeupnow.ca
---- More Videos---- Subscribe to @showingupsolo
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--- Social Media ---
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LinkedIn: https://www.linkedin.com/company/show…
--- Website --- www.showingupsolo.com
In this week’s episode, Hannah is joined by Amber Hart who shares her solopreneur marketing journey.
Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives.
Like a lot of people at the time, Amber lost her job due to the pandemic. Not wanting to go back to being an employee, Amber decided it was time to strike out on her own.
Amber initially started out as a Virtual Assistant (VA) but, after finding herself interested in copywriting, she decided to take Chantelle Davison’s VA Copy College and learn how to start her own copywriting business.
During this time, Amber was facing some barriers in her personal life and was diagnosed with ADHD and Autism.
For years Amber had felt stuck and struggled to fit into “the box” that seemed prescribed to her. After her diagnosis, however, Amber had a lightbulb moment, realizing that she can do things her way.
Amber credits Hannah’s support as the biggest factor in her shift in attitude and approach to marketing her business.
Hannah was able to guide Amber and give her tough, but gentle, love to help Amber unlock her full potential.
Amber is now able to connect deeper with her ideal clients and has chosen to work with women, copywriters and creators whose experiences and stories are similar to her own.
Want to know more about Amber?
Website: https://www.heyamber.ca/
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca
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In this episode Hannah is joined by Kristy O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses.
Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact.
All of this work goes towards helping businesses gain B Corp certification.
A BCorp is three things:
- An assessment to help companies build better practices.
- A certification that proves they have better practices.
- A social Movement.
Kristy explains that they help businesses measure what they are doing now, and also understand opportunities for making further positive impacts in the future.
Hannah and Kristy talk about the difference between greenwashing (marketing your business to appear more socially and environmentally conscious than it actually is) and greenblushing (neglecting to share all the positive impacts your business makes for fear of “being canceled”).
Kristy emphasizes the importance of:
- being a story brand to help connect with your audience.
- using data to back up your impact claims.
Her advice is to imagine you’re taking your audience on a journey with you and inviting them to see both the highs and the lows.
Transparency is key. Even if you don’t achieve your goals. Being vulnerable helps build deeper trust with your audience.
You may wonder how you as a solopreneur can make an impact…
Kristy talks about how you can do this by supporting local vendors, women owned businesses or other minority groups and filling your supply chain with as many businesses as you can that make an impact themselves.
If you do this, measure the impact you've had. How many of these businesses have you supported?
You can then share this data in your marketing to show other solopreneurs how they can make an impact.
Kristy’s final thought is on the importance of sharing and being involved with impact as a global community.
Knowing that someone else is helping to make a difference, can make the world seem like a less lonely place.
Want more from Kristy?
Website: https://www.decadeimpact.com/
LinkedIn: https://www.linkedin.com/in/kristyoleary/
Checklist: https://bcorpfoundationsprogram.com/newsletter
Info Session (September 7th 2023): https://bcorpfoundationsprogram.com/events/gettingto80information
B Corp Foundations Program: https://bcorpfoundationsprogram.com/
—
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca
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In this week’s special panel-style episode, Hannah is joined by four guests to explore networking for introverts and how introverted entrepreneurs can build meaningful relationships both online and offline.
Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives.
Jane Carter, of Jane Carter Coaching, built a successful therapy practice before turning her sights to business-coaching, where she helps solopreneurs and small business owners bring more money, freedom and joy back to their businesses.
Shannon Russell, host of the Second Act Success Podcast, is a career transition coach and certified YOUMAP coach whose focus is in helping women become the best version of themselves, while they pursue a life they dream about.
Cindy Norton Stokes, of Mountain Practice Journeys is a coach & mentor for mystics, introverts, & highly sensitive souls. Cindy also hosts the Mountain Practice Journeys Podcast and The Forest, a comfy, cozy community for women+, introverts, highly sensitive people, solopreneurs, nature lovers, mystics, & witches.
As a mix of introverts, extroverted introverts and ambiverts, the panel share their personal experience with networking, the challenges they’ve faced and the solutions they’ve found.
They discuss how being an introvert can often wrongly be perceived as shyness, how social media can be just as draining as in-person events and some of the roadblocks they come up against when networking.
The top takeaways from the panel’s discussion are:
-
Forgiving ourselves when we can’t or don’t want to show up on social media. We don’t need to criticize ourselves.
-
Owning our vulnerability or anxiety at an event as acknowledging it makes it easier.
-
Seeking out places in which we feel comfortable for networking.
-
Making connections on our own terms.
Resources mentioned during the episode:
Mountain Practice Journeys, episode 42: Embodiment For More Joyful Networking with guest Susannah Horwitz
https://mountainpracticejourneys.com/episode42/
Jane Carter’s Meaningful Gatherings Checklist: https://www.janecartercoaching.com/resources
Want to know more about Amber?
Website: https://www.heyamber.ca/
Want to know more about Jane?
website: https://janecartercoaching.com
Instagram: @janecartercoaching
Facebook: @janecartercoaching
LinkedIn: Jane Carter Coaching
Want to know more about Shannon?
Website: https://secondactsuccess.co/
Podcast: https://secondactsuccess.co/podcast
LinkedIn: https://www.linkedin.com/company/second-act-success/
Want to know more about Cindy?
Website: https://mountainpracticejourneys.com/
Instagram: https://www.instagram.com/mountainpracticejourneys/
Join The Forest, a free mystical community: https://mountainpracticejourneys.com/forest/
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca
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LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
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In this episode, Ashley Lyons from Dynamic Online Marketing joins Hannah to discuss the challenges she faced marketing her solo business.
After years managing her in-home daycare and managing the social media for her husband’s business on the side, Ashley decided to take the next step and launch her own business as a social media manager and virtual assistant.
Ashley attended school to train for her chosen career change but found the experience was focused more on preparing her to be an employee than CEO of her own business.
Ashley connected with Hannah through an internship, where she later signed Hannah as her first client. When Ashley was offered the opportunity to sign up for the beta version of Set Up For Success, she jumped at the chance.
Ashley shares how her experiences participating in the Set Up For Success coaching program helped her:
- Overcoming imposter syndrome and building confidence
- using email marketing for her business
- preparing her as an online business owner
Now Ashley is confidently managing her business and attracting clients of her own through her updated marketing approach.
Want to know more about Ashley?
Connect on LinkedIn
Website
Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? Head over to → www.setmeupnow.ca
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LinkedIn: https://www.linkedin.com/company/show…
--- Website ---
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In this episode, Hannah is joined by Mike Dallas-Petersen from Intergrator where his passion is gluing the internet together, one software at a time.
Mike shares his story about how he got started as a solo business owner and his love for helping business owners save time and money by making use of the best software for the job.
Top advice:
- Grow your email list first, before your social media audience.
- Test your content to get a greater understanding of what works with your audience.
- Stay organized and create a methodology to work within.
- Take some time to understand the process of what you’re doing, even if you’re planning on outsourcing.
Want to know more about Mike?
FACEBOOK: https://www.facebook.com/theintegratoracademy
INSTAGRAM: https://www.instagram.com/michaeldallaspetersen/
YOUTUBE: https://www.youtube.com/@MichaelDallasPetersen
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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LinkedIn: https://www.linkedin.com/company/show…
In this episode, Hannah is joined by Squarespace Expert, Becca Harpain and Podcast Manager, Rachael Botfield to discuss how AI can be used to simplify your online marketing.
Our panel share their own experiences playing with some of the most popular AI tools available, including ChatGPT. From first impressions, to learning how to use these tools to speed up their content planning and creation, these experts have multiple golden nuggets of advice for their fellow solopreneurs.
This is an excellent episode to listen to if you’ve been curious about using AI tools but haven’t dipped your toes into the expanding world of AI softwares.
Key takeaways are:
- Don’t be afraid to try it!
- Create dialogue with ChatGPT, using different commands to expand on its answers.
- AI can help you with your SEO (Search Engine Optimization) especially with website titles and descriptions.
–
Want more from Becca?
Website: https://insidethesquare.co/
https://www.youtube.com/live/8dMLbWELhkY?feature=share
–
Want more from Rachael?
Website: https://www.rb-va.com/
Connect on LinkedIn: https://www.linkedin.com/in/rachael-botfield-podcast-manager/
—
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In this episode, Hannah and Nicole talk about how making your content more accessible not only benefits others but will also benefit you by increasing your SEO.
They cover the types of areas which will make the most difference:
- captions for video
- considering colors and type of font
- alt text
- be simple and concise with your copy
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In this episode, Hannah speaks with Anne Mok from Purpose In View.
Anne is a digital storyteller with a desire to inspire a barrier-free world, with a clear vision and purpose, to live to your full potential.
Anne shares her personal story and how she got started with Purpose In View. She became part of the visually impaired community through a shared belief that together they can support one another and help each of them thrive.
Anne’s number 1 top piece of advice for making your content more accessible is to include an image description.
You can easily do this through the Accessibility Settings when you’re posting your content and adding “alt text”.
Screen readers can pick up the descriptions, making your content more accessible (and as a bonus, boosting your SEO).
Want more from Anne?
Follow her on Instagram here: https://www.instagram.com/purposeinview/?hl=en
Anne’s TedX talk Blind Sighted: https://youtu.be/T9IaJp5TLzA
Anne’s website: https://purposeinview.com/
—
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business.
Pinterest is especially great for long form content like podcasts, blogs and videos.
Hannah & Nicole share their top five tips for getting started:
- Open a business account & customize it with your brand colours
- Create a collection of boards, one for each of your content pillars
- Start pinning content from other users with a similar ideal client
- Start creating pins for your own boards
- Batching your pins helps to prevent overwhelm!
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 37, Hannah talks to Hannah Duncan, an award-winning, freelance copywriter.
Hannah Duncan goes way back with our host, all the way to when they were at school together.
Hannah D inspired Hannah M with her business in the very beginning of her journey.
Hannah Duncan talks about the power of blogging and the importance of using long form content on your website to increase your website traffic and SEO (Search Engine Optimization or more simply, to get higher on Google searches).
Hannah’s top recommendations are:
- Write a lot about what you are an expert in.
- Don’t sell yourself or show off.
- Create a seamless content experience for your reader.
- Be authentic!
Want more from Hannah Duncan?
www.hdinvestmentcontent.com/blog
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business.
A common misconception is that YouTube is a social media platform.
It is in fact a Search Engine like Google.
Their top advice includes:
- YouTube shorts and how you can use content that you create for other platforms, like Instagram, and repurpose.
- Using https://answerthepublic.com/ to help create episode titles that your ideal client would search.
- Your YouTube channel is a place for all your video content to be housed and curated by you.
- How YouTube allows you to be able to optimize your videos so they can be found more easily by your ideal client.
Hannah & Nicole also give you their strategy for YouTube Shorts.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert.
Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series!
The medium of video has developed so much since VHS days, thanks to technological advances, video is so accessible that anyone is able to leverage video in their marketing.
In this episode, Tom shares his insights and tips around 4 key areas:
- Strategy
- Story
- Technical expertise
- Mindset
His Golden Nuggets of advice are:
- Having a clear purpose for getting in front of the camera.
- Don't get caught up with the equipment and just start filming!
Want more from Tom?
LinkedIn - https://www.linkedin.com/in/flyingmachinemedia/
Facebook group - https://www.facebook.com/groups/growabusinesswithvideo
Free resource - Go Live Checklist!
An easy to follow checklist to help keep you on track with every live video that you do as well as a short video training to help you get the best from your live video content.
The free resource is HERE
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 34, Hannah & Nicole are joined by Becca Harpain, a self-taught website-designer-turned-educator and a Squarespace enthusiast.
Becca has always been creative and fell in love with Squarespace in 2015! She loved that everything was customizable and taught herself everything she needed to know to help her clients create and customize their websites.
Becca feels that fancy terminology used in website coding is a barrier to learning so she teaches in a way that everyone can understand.
Becca shares her knowledge on the importance of websites for solopreneurs and utilizing SEO (Search Engine Optimization) which helps Google push your content to the top of the pile.
Becca’s top advice includes:
- SEO (Search Engine Optimzation) absolutely doesn’t need to be scary!
- Structure your titles to reflect what your customer would search in Google.
- Importance of having a website as they are the only platform that you can control.
- The benefits to using Squarespace as your website host.
Want more from Becca?
Website: https://insidethesquare.co/
YouTube: https://www.youtube.com/insidethesquare
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 31, Hannah and Nicole discuss building a community using Facebook groups. From marketing research to capturing email addresses, Facebook groups can be a powerful tool in your marketing toolbox.
Hannah and Nicole share the dos and don’ts of creating a community on Facebook, how to use groups to make sales or generate leads and how to grow your group once it’s started.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 30, Hannah and Nicole are joined by David Williams, entrepreneur, educator, speaker and author to talk about the power of Facebook groups.
David compares Facebook to the town squares of old, suggesting you can build a community of businesses and referral sources - as long as you come from a place of service not sales.
Whether you're starting your own Facebook group or using interacting with other groups to market your business, David walks listeners through the process he uses with his own clients.
Want more from David?
Follow him on instagram → @the_entrepreneurial_dad_uk
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 29, Hannah and Nicole discuss ways you can review your marketing efforts and tell if they are working.
While most social media platforms, email marketing providers and google analytics can give you data - these numbers don’t always paint the full picture.
While some followers or subscribers will not engage with your content, they may be watching your journey and keeping you in mind for future projects.
Topics discussed:
- lead capture forms
- referral marketing
- looking at the whole client journey
This is the perfect episode to kick off the year, as you review last year’s goals and set new marketing intentions for the year ahead.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 28, hosts Hannah and Nicole are joined by Agatha Brewer, host of The Intentional Solopreneur podcast to discuss marketing with, well, intention!
Agatha combines 15 years of corporate digital marketing experience with a life coaching certification to help new business owners launch and grow their business. By breaking down limiting beliefs and mindset blocks, Agatha specializes in helping those in the early stages of their business to get more clarity and get more confidence, so they can actually go out and grow their business.
Where many new entrepreneurs look to others for their marketing strategy, Agatha reminds us that what works for one person, may not work for you. If you want to cultivate an intentional marketing plan, you need to consider these 3 key things:
-
Your personality
-
Your strengths
-
The stage of business you’re in
The key takeaways from this episode are to look within when making plans for your marketing and your business and to give yourself time, time enough to know if your strategy is working.
This is a great episode to listen to for entrepreneurs just starting out or for anyone taking a step back to re-examine their marketing strategy.
Want more from Agatha Brewer?
Visit her website - www.agathabrewer.com
Listen to her podcast - The Intentional Solopreneur
Follow her on Instagram - @agatha_brewer
Want to know your marketing super power? Take Agatha’s quiz - www.agathabrewer.com/quiz
Want to know more from Showing Up Solo? Grab your free copy of our Full Circle Content guide at www.showingupsolo.com/social
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In honor of the podcast’s first birthday, hosts Hannah and Nicole share their personal journeys into self employment and marketing.
With very different backgrounds, Hannah coming from retail and office admin and Nicole coming from social work and insurance adjustment, our hosts somehow found themselves starting VA businesses mid pandemic.
It didn’t take our hosts long to figure out just how important marketing is when you own an online service business. Together they share how they went from virtual assistants to marketing experts, drawing on past experiences and learning new skills along the way.
If you’re just starting out on your self employment journey and feeling daunted by online marketing, this episode will inspire and uplift you.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In Episode 26, the hosts of Showing Up Solo invite Verity Sangan, Online Course Coach and host of The Confident CEO podcast to share her expertise in launching online courses.
Verity shared her background as a registered nurse and healthcare educator for many years. She then got her higher education qualifications and grew increasingly interested in starting her own business as her life changed with a growing family and when Covid hit. She quickly pivoted to starting her own business by teaching and offering coaching services online.
Verity works primarily with solopreneurs and bloggers to support them in creating online courses. For many entrepreneurs the idea of creating a passive income stream like a course is ideal, however, what many new course creators don’t realize is the psychology behind creating an engaging course.
Verity suggests that to create a course that connects with your audience, it’s vital to know who your “ideal student” is (aka ideal client). Knowing who your course is for is the first and most crucial step.
In this episode, Verity offers a number of important factors to consider in creating a course that not only sells but leaves your students wanting more from you. Check out this episode to find out what Verity emphasises as critical steps in building your course.
Do you want to know how you can work with Verity? You can find her through…
website: www.veritysangan.com
Instagram: @VeritySangan
Podcast: The Confident CEO (formerly Bloggers Creative Courses)
Head over to Verity's channel to catch our guest episode with her - @veritysangan2260
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Did you know that if you have a growing email list legally you need to have a Privacy Policy page on your website? We didn’t either until we met with Jamie Bell of the Contracts Market.
Jamie Bell is a business lawyer turned entrepreneur who owns the e-commerce shop Contract Market. The Contract Market provides legal contract templates for small business owners like coaches, copywriters, virtual assistants, graphic designers and service-based freelancers.
Jamie is joined by the ladies of Showing Up Solo to discuss the importance why having a Terms of Service and Privacy Policy on your webpage is important when growing an email marketing list. She emphasizes that the laws of privacy and protection it is very different around the world entrepreneurs need to be more aware of how they are sharing and protecting the data they are collecting.
If you are a small business owner who has a growing email list, this is a great episode to find out more about the legalities regarding sharing and protecting your email list data.
Do you want to know how you can purchase a contract from Jamie?
Head over to www.thecontractmarket.com where you can purchase contracts for Canadian business owners and now US business owners too!
You can also find Jamie on Instagram @ContractsMarket
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Welcome back to Episode 24 with Hannah and Nicole of Showing Up Solo where they sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers.
If you’re new to creating newsletters, or you’ve been using them for some time this episode will help dispel any myths you might have regarding how to effectively use newsletters in your marketing strategy.
Hannah and Nicole encourage any entrepreneur who writes blog posts, and shares videos and/or podcasts to create newsletters. They emphasize the effectiveness they promote in building that like, know, trust factors with your followers (aka ideal clients).
This episode will also give you engaging newsletter ideas, why it’s important to connect with your subscribers and how to get started!
We love to hear your thoughts about this episode, share any questions or comments you have!
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity.
After 10 to 12 years in corporate America climbing the corporate ladder, Hillary felt like another employee. And in order to make a mark in that corporate life, she would have to sacrifice quality time with her family. This was a pivotal moment for Hillary as she knew her corporate life was not for her or her family. She then started her own business and got accredited through the International Coach Federation, as a business and life coach.
Hilary strongly advises any entrepreneur to include an email marketing strategy along with their social media marketing. In fact she offers 6 tips any business needs to start a viable marketing plan.
- pay for a marketing plan. While the free version is nice but you’re not committing your business if you’re unwilling to pay.
- You need a lead magnet. If you need a refresher on lead magnets check out our episode 19: How to create a lead magnet that attracts your audience.
- You need to market that you have a lead magnet.
Do you want to know the full 6 tips she recommends to starting a viable email marketing strategy?
Check out the full episode to hear Hilary’s recommendations along with other tips and tricks the Showing Up Solo crew share.
If you would like to work with Hillary you can find her through…
Instagram: @themotivatedmompreneur
website: https://hillarybennett.com/
Apple Podcast: https://podcasts.apple.com/us/podcast/the-motivated-mompreneur-podcast-passion-into-profit/id1534638139
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Have you ever googled what a sales funnel is? Don’t worry you’re not alone.
This is one of those marketing terms that you will hear from time to time but you do not always understand the true significance of it in your marketing strategy.
In episode 22, Hannah and Nicole explore what a sales funnel is and how it’s used in your marketing.
If you are someone who has heard of a sales funnel but you are curious about what each level of the funnel looks like in use, Hannah and Nicole provide examples of marketing tools used and why they are important.
Are you thinking about starting an email marketing campaign with your business? This episode will help you to understand why as a business owner you should use email marketing to connect with your ideal client.
Other topics covered in this episode look like….
- how a lead magnet is used in your sales funnel
- if your lead magnet is working
- what each email sequence looks like and how it's used.
If you’re searching for a simpler way of understanding these marketing tools without scouring the internet. Look no further because this episode is just the tool for you to get started!
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Have you ever thought about writing a book but the thought of not knowing how or where to start stopped you?
Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books. She comes from a passion for understanding the brain and how it works and studied curriculum writing in school.
In her past experience, she noticed people facing limiting beliefs that hold them back from success. As a person of faith, Meg threw herself into marketing and hired her own coach to sell her own book she wrote. It was after this experience, Meg had an ah-ha moment that she wanted to give others the passion and support to chase their dreams of writing a book of their own too.
Meg emphasizes the uniqueness of writing a book at these times and offers our audience why they should think about writing a book. She suggests that during these modern times the focus is shifting from the age of information to the age of intuition and because of this the opportunity to write and launch a successful book is more accessible to people.
This episode is jam-packed and full of reasons why anyone should write a book. She also provides insight into where a person goes to market a book. She offers three tips for marketing a book one she strongly emphasizes focusing on the transformation you want to provide your reader/ ideal client.
Have you always wondered about writing a book or how it's made? Check out the full episode to find out more.
Want to know how you can connect with Meg?
Free Tutorial: 3 Ways To Make Marketing Your Book More Fun and Less Frustrating
Connect with Megan on social media:
www.MegCalvin.com/Coaching
https://www.instagram.com/heymegcalvin/
https://www.facebook.com/meggie.calvin
https://www.tiktok.com/@megcalvin?lang=en
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Have you ever considered the idea of starting your own podcast?
In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of Jpod Creations to chat about all things podcasting!
Jennifer Lee has an extensive background in theatre and radio broadcasting and was impacted by the effects of Covid-19 on the economy. Jennifer Lee quickly pivoted herself finding a natural space in podcasting
She emphasises the use of podcasting as it not only broadcasts a message helping you build your brand and messaging but it also has more opportunities for use.
Many business owners miss the opportunity of using podcasting as a form of educating and connecting with their audience because they don't believe they have a topic that attracts- however, Jennifer suggests that people are searching for that information so any business owner should be taking advantage of being that expert in their industry.
This episode will have you motivated to create your own podcast.
If you want to learn more about Jennifer Lee Gunson or how you can work with you can find her through…
website: https://podcastconsulting.ca/
Instagram @jleegunson
Linkedin: linkedin.com/in/jennifer-leegunson
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience?
In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel.
They also explore different examples of lead magnets online and in real life, along with why they are so successful in building brand awareness.
If you are looking for help in creating new ideas for lead magnets, where to find ideas for topics to create them around or how to know if they are working- this episode is for you!
What do you struggle with most when creating your lead magnets? Share in the comments below!
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield Podcast Manager of RBVA and the very own podcast manager for Showing Up Solo.
Rachael’s experience began originally as a VA but she quickly learned and pivoted her business towards podcasting and working with other business owners to grow their businesses through podcasting and video editing.
Rachael is an expert in everything podcasts whether it’s a business owner who wants to launch a new podcast or someone who needs help while they run their business in the background.
During this episode, Rachael offers advice on how to get started with a podcast and why people should be making podcasts for their business.
Rachael emphasizes the amount of reach a podcast can provide a business owner and how to use that to build your business and connect with your ideal client.
If you’re a business owner who loves listening to podcasts and have even thought about creating your own, this is a great episode to find out the benefits podcast brings a business owner and the steps to take to get started.
Do you want to know how you can work with Rachael Botfield?
Follow Rachael Botfield through
Instagram - @rachiebotfield
LinkedIn - https://www.linkedin.com/in/rachael-botfield-podcast-manager/
Listen to her podcast: Podcasting 101 with Rachael https://podcasting-101-rachael.captivate.fm/
Website: https://rb-va.com/
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 17 Hannah and Nicole explore the different types of long-form content. Long-form doesn’t mean you need to write a novel, the goal of creating long-form content is to provide enough information for your ideal client to connect with and leave them wanting more.
Hannah and Nicole emphasize creating content that is focused on connecting that's relatable to your ideal client rather than the grammar and spelling.
During this episode, the ladies of Showing Up Solo share a number of tips for writing good long-form content and offer specific tools that help identify topics for creating content.
If you’re wanting to improve your content-creating skills, this episode is for you because Hannah and Nicole share….
- why it's important to know your ideal client when creating long-form content
- why long-form content is important for your business
- tools that will help you identify keywords for creating long-form
- types of long-form content and how to reuse them.
Do you want to learn more about how long-form content will change your workload?
Leave a comment after you watch this episode and share what you liked about it most!
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers.
iilo is a value-based business that strives to help other businesses through communication design that aims to create a positive impact on the world socially and environmentally.
While creating a business and having an online presence is valuable, Madelen and Lisa suggest that companies can emphasize a mission for supporting people, the planet and profits at the same time.
They share their experiences of becoming a benefit company as a guide to publicly committing to helping make a positive impact socially and environmentally.
This is foundational to their business which supports them in working with their clients, for their clients and educating their clients.
Topics discussed in this episode are…
⭐ what is a benefit company
⭐ why your business needs a mission statement
⭐ identifying your business values
⭐ why your brand clarity is important in marketing
⭐ how to use marketing to create strategies for positive impact
⭐ what does positive impact look like socially and environmentally
⭐ identifying your business values
If you’re an entrepreneur who wants to build a value-driven business, Madelen and Lisa will inspire you to continue your journey in creating a positive impact on the world.
Want more from iilo Creative Alliance?
LinkedIn: https://www.linkedin.com/company/iilocreative/
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In this bonus episode, hosts Hannah and Nicole are joined by special guest Julie Cole, co-founder of Mabel’s Labels. A 19-year veteran of entrepreneurship, Julie shares stories of 2am label-making sessions in her basement, lessons she’s learned about marketing to an evolving target audience and advice for mompreneurs who are just starting out.
Julie Cole is a recovered lawyer, a mom of six and co-founder of Mabel’s Labels. She is also a published author, keynote speaker, engaged community member and winner of countless entrepreneur awards. In Julie’s latest book, Like a Mother, she shares her inspirational stories and lessons learned through parenting her lively crew of kids and building a multi-million-dollar business with her co-founders.
Key topics discussed are:
- work-life balance for mompreneurs
- the dangers of romanticizing entrepreneurship
- the importance of a support system and network
- marketing tips when you’re getting started
- keeping up with evolving social media platforms
- why your audience is your greatest asset
- collaborations and partnerships
- writing a book while running a business
Whether you’re just pondering entrepreneurship or already deep into your first few years, this is an episode you won’t want to miss.
You won't want to miss this episode because Hannah and Nicole share their favorite content scheduling tool!
Want more from Julie Cole?
Follow Julie & Mabel’s Labels on social media:
Instagram - @juliecoleinc, @mabelslables
Twitter - @juliecole, @mabelhood
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In today’s episode, Hannah and Nicole a number of different social media platforms like Instagram, Pinterest, LinkedIn, YouTube and Twitter. Each platform is discussed exploring what benefits each one provides and what they personally like for their own marketing needs.
Depending on what your online marketing goals are, whether you want to increase your SEO, offer more video marketing, or provide a space for leads to find you (without building a website yet).
If you want to learn more about each platform without signing up with an account or researching what each social media platform offers this is a great episode to find out insider info about each one.
Topics discussed in this episode are…
- content creation
- content sharing
- video content
- building your followers and connections
- engagement with your ideal client
- boosting SEO
- how to build content in a sustainable way
- copywriting tools
You won't want to miss this episode because Hannah and Nicole share their favourite content scheduling tool!
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Do you want to expand your online marketing but you’re unsure which platform is right for you?
LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy.
In episode 13 Hannah and Nicole welcome Erin Anderson to the series. Erin is a LinkedIn Marketing Strategist for small business owners based in NYC. She is a global coach and speaker that supports her clients by building a LinkedIn strategy that organically attracts traffic through profile optimization in conjunction with content and engagement strategies to reach their target audience. In addition, she helps her clients recruit the best talent on LinkedIn for their small businesses through her LinkedIn hiring services.
If you’ve been using Instagram or Facebook for your marketing needs, you’ve probably been affected by the unexpected shutdowns. Focusing all your marketing in one place not only keeps you limited from expanding your reach to your target audience, but you can also lose all of your marketing if it’s only focused on IG or Facebook.
Erin emphasizes the use of LinkedIn where an entrepreneur can expand their audience AKA Ideal clients through sharing their marketing in multiple places.
She offers insight into the online assets LinkedIn provides by sharing new features such as scheduling online events, newsletters and much more.
In this episode, Erin dispels myths about LinkedIn suggesting that not only has the platform overcome its reputation as a platform for finding a job, but that offers entrepreneurs an opportunity to connect with higher ticket clients you're a business owner who is looking to expand their marketing, this is a great episode to learn the benefits of LinkedIn marketing for your evolving needs.
Do you want to know how you can work with Erin Anderson?
Erin offers 1:1 LinkedIn Revamps, strategy coaching, hiring management, monthly LinkedIn account management services, guest expert workshops, and training for group coaching programs.
Schedule a DFY 1:1 Training Consult: https://yourbrandnetworker.mykajabi.com/LinkedIn-Consult-Application
LinkedIn for Entrepreneurs Group Coaching Program: https://yourbrandnetworker.mykajabi.com/LinkedIn-Group-Coaching-Waitlist
LinkedIn for VAs & SMMs Training Program: https://yourbrandnetworker.mykajabi.com/waitlist-sign-up
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Is your target demographic (AKA ideal client AKA target audience) between the ages of 25-50? Then Instagram is an ideal platform to begin your online marketing!
In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business.
They discuss how Instagram has evolved from a user to user platform that emphasizes the use of video-sharing rather than stagnant photos.
Through the evolution of the app, Instagram (IG) now offers reels, videos, IGTV and lives. They promote accounts connecting with their followers and customers through sharing a lens into their lives.
These tools are great for any service provider who is looking to add to their online marketing.
Hannah & Nicole offer tips on how to utilize Instagram in your online marketing such as…
- Are you looking to teach an ideal client about your services? You can create a reel about what services you provide.
- Do you want to share social proof with potential leads? Interview a previous client on IG live.
- Want to spotlight your expertise? Interview a similar business in the field.
The options are endless to connect with your audience, but Hannah & Nicole encourage that any business that is online should be showing up.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Welcome back for another great episode with Showing Up Solo.
In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital.
Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media.
Courtney believes in the idea of community over competition and strives to help business owners learn how to simplify managing their social media to grow their business online.
Whether you’re a new business owner or you’ve been in the game for a while she emphasizes that in this current day and age, business owners not only need to connect with their customers and audience online but through the use of social media they have more control over the way their brand identity is grown.
Whether you’re a new business owner, you’ve had some time online or your business has been around for a while Courtney emphasizes that how you grow your online business is crucial to the social media platform you choose.
Make sure to watch the entire episode to see what tips Courtney strongly emphasizes for any business owner to use in their social media marketing strategy.
Do you want to know how you can work with Courtney?
You can find her through her social accounts…
Instagram: @courtney.millerdigital
Website: www.millerdigital.ca
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing.
They suggest the visual concept of your brand and marketing is what gets translated to your target audience not only through visuals and graphics but how you show up as a person online.
Having your brand logo and business name is important but Hannah and Nicole emphasize how you are the product of your brand.
It’s important that solopreneurs like service-based businesses share an element of themselves in their marketing. They suggest that it’s not about being an “open book” but sharing a window into your world and not only the products and services you offer.
Your online presence shows the type of business owner you are. How you show up for your audience is a reflection of the roles you play in your life and the values that are important to you.
Sharing your authentic self in your business validates your messaging and what you're saying to your target audience. People invest in products and services they feel they can trust.
If you’re a new business owner who’s testing the waters in showing up online, you’re unsure what steps to take in your branding for your business. This is a great episode to help you take the next step in building your business online.
Hannah and Nicole offer a number of tips that will help you build your visual brand and ways to build your confidence as you navigate your business online.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Have you read an email or website page and felt like the words were speaking right to you? That’s what we would refer to as copy that sells.
In Episode 9 Hannah and Nicole welcome Chantelle Davison, of Choice Words by Chantelle. She is a Copywriter, Copy Writing Coach and Founder of VA Copy College.
Chantelle shares her story of teaching Virtual Assistants, Social Media Managers and aspiring copywriters the skills and techniques that help to build successful online businesses.
During episode 9 we explore the importance of not only knowing the skills to write effective copy that attracts your ideal client, but also the confidence in your ability to write.
Chantelle emphasizes that copywriting is a skill that can be learned. She urges the audience to dive into copywriting by giving themselves permission to write bad copy and accept that it can improve with practice.
If you are looking for tips to help you improve your copywriting, Chantelle offers her “secret ingredient” to writing copy that sells.
This is a great episode for any person curious about exploring copywriting as a service to offer to someone who wants to improve their own copywriting in their own marketing.
Do you want to know how you can work with Chantelle, or even sign up for her VA Copy College Course?
You can find Chantelle Davison through her website www.choicewordsbychantelle.com
Instagram: @Choicewordscopy
Linkedin: @ChanetlleDavison
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Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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Do you struggle with writing copy that attracts your target audience?
In Episode 8 Nicole and Hannah emphasize the importance of understanding how to write effective copy to attract your ideal client.
Many people get caught in the belief that you need to be a book writer to be a copywriter but the production of captions, blogs, emails, newsletters etc is an example of copywriting for online marketing.
Ask yourself what is the purpose of the post and what are you trying to say?
Hannah and Nicole offer a number of tips to help you understand copywriting basics to help you get started in your online marketing.
- Know who your audience is
- Be clear about who you are, what services you offer and how you do it
- Avoid fluff- you don’t need to add extra words to your writing. Be clear and concise.
- Stop overthinking your writing- no one is judging your grammar and spelling. Write your caption like you’re talking to someone.
- Be the guide to your audience. Tell them what the next step is.
- Repurpose, reuse, recycle your content to minimize your work. You can share your copywriting across many platforms of your business like social media, website, blogs, etc.
This is a great episode to learn copywriting skills that will help you write effective copy to attract your potential client.
This episode will help you with tips to help you write effective copy that sells.
Want to know more about Showing Up Solo, find out more about Hannah and Nicole through their website → www.showingupsolo.com
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In this BONUS episode Hannah and Nicole welcome Jane Carter from Jane Carter Coaching.
Jane is a Business Coach for Solopreneurs who comes from 20 years of experience as a psychotherapist. Jane grew her interest in business coaching when she started her private practice and realized how much she loved learning how important mindset was to building her business and the psychotherapy skills that she found incredibly useful to this role. Jane then started coaching other therapists eventually working primarily with solopreneurs people who are building service-based businesses.
Jane loves supporting entrepreneurs with the mindset blocks that hold people back from growing their businesses.
This episode offers our audience an opportunity to explore the importance of mindset in growing your business and how big of a role it plays in your style and approach as a solopreneur.
Jane even suggests that business mindset and money blocks can be closely related. The relationship between the two often influence one another in why a business owner may undercharge for services.
Do you ever find yourself doubting how much your services are worth? or that you feel bad charging good money when you're helping people? Jane suggests that instead of guilting yourself for these feelings, she reminds us that this is normal in your business journey and recommends a few ways to manage these thoughts and feelings to help you grow as a solopreneur.
You can find Jane Carter Coaching through these channels
website: https://janecartercoaching.com
instagram: @janecartercoaching
facebook: @janecartercoaching
LinkedIn: Jane Carter Coaching
Tune in for more episodes with @showingupsolo
Check out our website at: www.showingupsolo.com
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Are you feeling like your business is maxing out in growth and earning potential?
In Episode 6 we meet with Audrey Joy Kwan of AJK Consulting to talk about the importance of creating systems and processes within your business that will help you to take your business to the next level of growth or earning potential.
Audrey is a business and leadership coach for agency owners who emphasizes the importance of a systems and processes approach to organizing a business that does not rely entirely on you.
During our meeting, Audrey suggests that before a person can consider growing their business (with a team or income-earning) it helps to create a system that a solopreneur can repeat and reuse with every new client or team member they bring on.
If you feel like your business has topped out, and you can no longer earn more without adding more team members this episode will help you understand why it’s valuable to create these processes before you add people to your team.
If you want to know how you can work with Audrey Joy Kwan you can find here through the following ways…
Website: https://audreyjoykwan.com/
Instagram: @Audreyjoykwan
Linkedin: https://www.linkedin.com/in/kwanaudrey
Tune in for more episodes with @showingupsolo
Check out our website at: www.showingupsolo.com
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Knowing who your ideal client is, is a vital piece to your business. You need to know what their pain points are and how you can help them.
In Episode 5 Hannah and Nicole talk about why it’s important to know what types of services you will sell and know how to package them.
Knowing your clients why not only influences their motivations behind looking to outsource tasks but it helps you as a service provider to know how you can solve their problems.
Selling your services can feel uncomfortable for many service providers. They undervalue their worth and how much they should sell their services because of “money blocks”.
A concept where people have specific beliefs regarding their worth and how much to sell their services for based on how they were raised.
If you’ve been struggling with knowing how to package up your services, this episode will help you think about the types of issues that might be limiting your earning potential.
www.showingupsolo.com
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Hannah and Nicole were excited to meet with Heather Briggs for Radiate Real. She is a business and marketing strategist who comes from a heart centred approach.
Heather considers herself as a “generalist” - she has done lots of roles but she likes to look at business as a holistic strategist who analyzes business through the lens of who you are and the authenticity you bring to your marketing.
Heather encourages her clients to look at the deeper aspects of themselves in creating marketing goals that align with themselves as people and their goals as a business.
She emphasizes the importance of authenticity in your business and showing up in your online marketing.
During our interview, we discussed brand authenticity how it aligns with who you are as a person and how you feel about those marketing strategies.
We discussed how your journey in developing and fine-tuning your skills attracts you to the type of client you desire to work with.
While Heather encourages the foundational style of identifying your ideal client, she emphasizes the important question of asking yourself who it is you like working it.
As people change and grow, as do their interests and goals. Heather suggests that as time goes on to reevaluate your ideal client to ensure you align with similar values.
Instead of holding onto the label of client or customer, Heather suggests creating your ideal client avatar by using people you know and the qualities you like about them.
Many entrepreneurs may believe that once you have created your brand, that is the final draft. However Heather suggests that returning back to your brand foundation helps you to attract the right people to your business and offer the services that you like doing that solves their problems.
Topics covered in today's interview ….
- ideal client avatar
- target audience
- brand
- niche market
- online marketing
- marketing strategy
- goals and values
This interview left Hannah and Nicole inspired to create a business that not only provides quality content for their clients but emphasizes how valuable it is to create a business that aligned with you and your values.
You won't want to miss this inspiring episode.
If you want to know how you can work with Heather Briggs. You can find her at…..
website: www.radiatereal.com
Follow her on Instagram @radiatereal
You can also follow her on Twitter @radiatereal
Thank you for joining us in another wonderful expert interview. Make sure to subscribe to @showingupsolo
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Do you know who your ideal client is?
Let’s take a step back, what is an ideal client? You probably heard this marketing term which really means who is your target audience.
Who is the client you’re creating your services for and why?
Knowing what types of problems they have helps you to understand and create services that solve their problems.
Exploring topics like:
Who they are
Life stage
Relationship status
Age
Gender
Values
lifestyle and hobbies
Income level
Religious or spirituality
Where they live
Do they commute?
Getting to know your ideal client means knowing who you don’t work with. Getting specific about your target audience helps you to create marketing that is directed at a specific group. People connect more to marketing when they feel heard and understood.
This is a great episode to watch if your struggling in your marketing and identifying who your target audience is.
If you’re contemplating changing or rethinking your ideal client, watch this episode to get some insight into how to find who that is.
Are you a solopreneur trying to find your way through the online marketing world? You can join our membership and gain toolkits, templates and much more every month.
Check out our website to find out how: www.showingupsolo.com
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During our call with Cricket, we discussed our experiences of finding our paths and how we found our greater purpose”.
Cricket offers her the wisdom of chasing her life's purpose and the obstacles she met along her way to get there.
She shares the idea of having your purpose merge with the happiness of where you are at in life and the vision that inspires your future. Through shifts in your mindset, Cricket suggests that unintentional thoughts drive your emotions and behaviour which can influence us to feel stuck within negative situations. She suggests that through a change in our thinking, we will see a change in our results as well.
Hannah and I found this interview to be incredibly inspiring with accepting your present life and your aspirations for your future.
We believe this episode will have you looking inward for realizing your purpose and appreciation for the experiences you lived to be here.
If you would like to work with Cricket you can check out her website
Watch her music on her TikTok
Listen to her podcast
Are you a solopreneur trying to find your way through the online marketing world? You can join our membership and gain toolkits, templates and much more every month. Check out our website to find out how: www.showingupsolo.com
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https://anchor.fm/showingupsolo
In today's episode, Hannah and Nicole discuss the frustrations of learning how to navigate the online marketing world and how to set goals to support your business growth for 2022.
An entrepreneur shouldn't feel insecure when creating a successful business. Hannah and Nicole emphasize the importance of believing in your skills and abilities. This episode supports listeners in establishing their business values and goals, providing clarity for business values in marketing rather than living under the pressure of the should of's.
Come check out this episode to help you to create your goals for the upcoming year.
In this episode, you will see topics like....
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Goal setting
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Social media management
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Instagram, Pinterest, Linkedin, Meta
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Lead magnets (freebies)
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Networking
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Free online marketing
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Email marketing
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The importance of showing up on social media
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How to make social media work for you, not the other way around.
Are you a solopreneur trying to find your way through the online marketing world? You can join our membership and gain toolkits, templates and much more every month.
Check out our website to find out how. www.showingupsolo.com
Watch the video on Youtube here https://youtu.be/14lNNQrO-S0
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Let’s face it, starting your own business is overwhelming!
Then add in learning how to market your business online.
We’ve been there, learning the ins and outs of online marketing.
This is a series filled with everything we wish we knew when we started out as service providers.
Subscribe to Showing Up Solo and we’ll help you navigate the world of online marketing.
Come visit our website for more info: showingupsolo.com