The Social-Savvy Introvert: Recent Episodes
Kelly VanHoveln
Introvert-friendly marketing techniques & real-life success stories to help you grow & scale your high-ticket coaching or service-based business without doing all.the.things on social media. Create better content and forget the overwhelm of launching, hiring a huge team, or getting on high-pressured sales calls that leave you feeling drained. More powerful content is all you need to get clients reaching out to you, credit card in-hand, and ready to work with you.
Learn how to build an audience, grow your engagement, and simplify your sales process using Facebook & Instagram. No complex sales funnels or investing in tons of tech. When you're ready to scale past 6-figures, learn how to implement paid ads, podcasting, and find the perfect VA to streamline & automate your lead-generation machine.
Don't be fooled into thinking that you don't need to build an audience for your offer. While it's true that you only need a small audience to make good money, eventually you'll run out of personal connections and your business will stall if you're not consistently working on growing your audience. In this episode, Kelly outlines three strategies for building your audience, no matter what platform you use. Listen now!
In this episode:
Episode 21: Social Media Doesn't Have to Suck
Episode 2: Show Up with Intention https://www.podcastics.com/
Follow Kelly: fb.me/kellyvanhoveln
www.instagram.com/kellyvanhoveln
Join the Social Savvy Introvert Group: facebook.com/groups/socialsavvyintrovert
Work with Kelly: kellyvanhoveln.com
Meet Jenny Alberti of Introvert, She Wrote Publishing. Jenny and I had a great conversation about following your dreams, how being a published author exploded her business, and how writing your own story can be both incredibly healing AND incredible for helping you make a lasting impact on the world. Jenny is generously offering a 45-minute consult to anyone interested in sharing their own story.
Email her to claim yours, and tell her you heard her on the Social-Savvy Introvert Podcast jenny@goslaytheday.com
Also in this episode:
connect with Jenny fb.me/thejennyalberti
instagram @_jennyalberti
GoSlaytheDay.com
connect with Kelly fb.me/kellyvanhoveln
instagram @kellyvanhoveln
Group: facebook.com/groups/socialsavvyintrovert
kellyvanhoveln.com
"Social media sucks!" How many times have you thought that this week?
Though we like to blame the platforms for "making us" do all the things to participate, the truth is that each of us has the choice to opt out of social media. But, social media is a hugely powerful networking tool, and when done right, it can help you develop a great client network and spark some amazing friendships, AND it can be a lot of fun!
If you're choosing to use social to grow your business, you have to get your mindset right around WHY you're using it. Stop looking at social as a necessary evil that drains your energy and sucks up your time, and instead as a tool you're using to grow your network, serve more people, and make more of a difference in the world. In this episode, learn how to shift your mindset, add structure to your social media time, and help your brain get truly excited about your social media time.
In this episode:
connect with Kelly on Facebook: fb.me/kellyvanhoveln
connect with Kelly on Instagram: @kellyvanhoveln
Join the Social-Savvy Introvert Group: facebook.com/groups/socialsavvyintrovert
A thought leader is someone who isn't afraid to stand up and break rank with the others in her industry, who isn't afraid to call out the BS in their space. They're innovators and change makers, they make a difference and they get paid well for doing so.
The traits that make you an excellent coach also make you the right person to become known as a thought leader in your space. Your knowledge, your expertise, your ability to communicate.
Not sure you qualify because you're introverted, anxious, shy, neurodiverse? You're actually perfect for this life. Listen now to learn why.
Connect with Kelly:
https://fb.me/kellyvanhoveln
https://www.instagram.com/kellyvanhoveln
Having a coach on your entrepreneurial journey will help you get further, faster. But investing in the wrong coach can be a recipe for disaster. In this episode, we dive into three factors for determining what you need help with, questions to ask your potential coach on a discovery call, and the appropriate range for your investment into coaching.
Continue the conversation:
Join the Social-Savvy Introvert Facebook Group: https://facebook.com/groups/socialsavvyintrovertgroup
or follow Kelly on Instagram https://www.instagram.com/social_savvyintrovert
This was an amazing conversation with therapist-turned-coach, Allison Borstad, on the importance of normalizing introversion. We dove deep into introversion vs. highly-sensitive, introversion vs. anxiety, self-care as introverted entrepreneurs, and why we really need extroverts in our lives.
Connect with Allison on Instagram: @self_careconsulting. Work with Allison https://www.self-careconsulting.com/
Follow SSI on Instagram @social_savvyintrovert or visit our site socialsavvyintrovert.com
Work with Kelly https://kellyvanhoveln.com
When you consistently work on building your audience, putting out content and selling to your audience, your actions compound together to create more excitement and more energy around your offer than any one of those things could do on its own. And that looks like new followers, new email subscribers, and new group members every day. In this episode, Kelly details the three most common barriers to consistency and how to fix them.
If you want a plan for building sustainable momentum for selling your coaching service through simple, consistent actions that are aligned with your priorities, goals, and mission, join the Group: Social Savvy Introvert Group: https://facebook.com/groups/socialsavvyintrovert
Follow Kelly on Instagram @kellyvanhoveln
You don't get to the point of consistent, steady income by automating your sales process. You do it by having real, authentic conversations with your audience, so that when you're ready to automate, you know exactly what your audience needs to hear to be ready to work with you. Learn to embrace the sales call early in your business, because once you enjoy them, they become an invaluable part of your journey.
If you want a plan for building sustainable momentum for selling your coaching service through simple, consistent actions that are aligned with your priorities, goals, and mission, join the Group: Social Savvy Introvert Group: https://facebook.com/groups/socialsavvyintrovert
Follow Kelly on Instagram @kellyvanhoveln
There's a lot of talk in the online space about having a marketing strategy, but not very many people talking about what goes into a good marketing strategy and how to pick the plan that works for you. Today we'll examine the three types of social media marketing plan and go through the pros & cons of each so you can pick whether or not it's the right plan for you.
If you desire to reach the next level of success with your coaching practice, someone else's "proven strategy" won't help you build the momentum you need if it doesn't feel aligned with your offer, your personality, or your goals.
What you need is a custom-designed strategy that allows you to move forward powerfully, show up consistently, and reach your goals quickly in a way that feels good to you.
Join me March 22-24 for a live workshop where we'll develop the plan that is perfect fit for you, whether your goal is to launch a brand-new offer or to enroll more people into the one you’ve perfected over the last 5 years.
Together we will:
-
Get crystal clear on your mission and the change you wish to make in the world so that you can align your business goals with your life's priorities.
-
Embrace the audience-building, collaboration, and content types that you enjoy, and get rid of the ones you don't, so that you never feel icky about marketing again.
-
Create a momentum-building plan that prioritizes consistency, relationships, and excellence so that every effort you make is aligned with your goals and your values.
If you want a plan for building sustainable momentum for selling your coaching service through simple, consistent actions that are aligned with your priorities, goals, and mission. Register today. Join the Group for access. Social Savvy Introvert Group: https://facebook.com/groups/socialsavvyintrovert
Follow Kelly on Instagram @kellyvanhoveln
If you are concerned that your introversion or shyness are holding you back, this is the episode for you. Kelly interviews Melitta Campbell, author of "The Shy Girl's Guide to Networking," and they chat about how shyness can be a damaging label if you don't do the work to understand where it comes from, whereas introversion is a state of being. We talk about building a business on your own terms, on taking the time to do it well, and on noticing gaps in your skillset that might be keeping you stuck.
Melitta Campbell is an award-winning business coach and certified mindset coach who is passionate about helping women confidently build and grow a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making for others. Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business. Melitta is also the best-selling author of A Shy Girl’s guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters.
Get Melitta's free eBook "6 Steps to More Dream Clients" --> https://www.melittacampbell.com/more-clients/
Connect with Melitta:
LinkedIn: @Melitta
Instagram: @melittacampbell
Facebook: @melittacampbell
Submit your questions for our next Q&A episode in the Social Savvy Introvert Group: https://facebook.com/groups/socialsavvyintrovert
Follow Kelly on Instagram @kellyvanhoveln
Book Your 90-Minute Strategy Session with Kelly --> https://socialsavvyintrovert.com/90
This month's Q&A session is all about social media. We tackle how to create posts that add value to your audience without sounding spammy, social media best practices, content scheduling platforms, whether it's worth it to create a separate account for your business content, and more. Let's dive it!
Submit your questions for our next Q&A episode here:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
Mentioned in This Episode:
Episode 3: Scroll-Stopping Content
Training on my favorite content framework (You must join the SSI Group to view.)
BossBabe "Insta Influencer Kit"
Book Your 90-Minute Strategy Session with Kelly
I've seen a lot of shady things happening in the business coaching industry over the last year. This episode sheds light on some of those bad practices and reassures you that if you've been been burned by one of these bad practices, you're not alone. But please don't write off business coaching. There are business coaches out there who operate out of integrity.
Book Your 90-Minute Strategy Session with Kelly
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
To be truly successful as a coach, you must know the mindset and purchasing behavior of your ideal client. Most of us are selling a high-ticket offer, but are frustrated when strategies we learn from a $27 course don't work for us. In this episode, you'll learn the difference between the high-ticket and the low-ticket buyer: mindset, values, actions, so that you can market more effectively to your audience.
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
Most coaches make one of two mistakes with their social media analytics data- either they track every little detail and make major decisions based on tiny little blips in the data, or they never look at the data and they're ignorant as to what content is working to help their bottom line and what's just adding to the noise on social. In this episode, we look at what you should be tracking, what matters to your bottom line, why you should't wait until you're ready to automate to start tracking, and the process I use to track without overwhelm. Listen now!
Get your copy of the Audience & Content Tracker, plus training on how to use it in the Social-Savvy Introvert Group. Join the Group for access.
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
Learn how to be more confident on camera with Jenn Espinosa-Goswami. Jenn is a professional speaker and holistic confidence coach at Weightless LLC. She helps women show up confidently in their personal and professional lives through her signature "Confidence on Camera training." Jenn had some great insight on turning nervousness into positive excitement by tuning in to your mission and remembering that your speech will help you increase your impact by reaching a diverse audience.
You can connect with Jenn at weightlesschronicles.com to learn more about her programs Speech in a Week and Confident Speakers Club.
Jenn will be joining us in the Social-Savvy Introvert Group for a live Q&A session on Friday, January 14, 2022. Join the Group for access.
Jenn's Links:
"Structure Your Speech for Success" Checklist
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
Today’s episode is a peek inside a coaching session of mine with Celeste Coffman. On this call, I helped Celeste get clarity around her perfect client and on how to best talk about her offer. We realized that there are several different angles she could take when writing content, but we narrowed it down to 3 good ones, and one that I think really sets her apart from the competition. Listen now!
Celeste Coffman is a therapist turned Clini-Coach who helps women business owners gather their thoughts, choose the most impactful strategies for income growth, and execute those plans while feeling supported and nurtured. She's a Jesus follower, an adoption advocate, and a homeschooling mom. Gilmore Girls and coffee are her two favorites, and she's as indoorsy as they come.
Check out Celeste's freebie: The Trello Business Organizer, a template and video walk-through that can take one hour of your effort and turn it into a strategy for saving 10 or more hours in your business this year alone!
If enjoy this episode, and you’d like to be considered for an upcoming recorded coaching session, send me an email at podcast@socialsavvyintrovert.com, and I’ll be in touch with some questions about your business and your goals for 2022, so we can see if you’d be a good fit! I’m only doing 12 of these this year, so act fast if you want to be considered.
In this episode:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
When your dream is to make a massive impact on the world by serving your clients at the highest level, you need to be crystal clear on who your ideal client is. When you can captivate your one ideal client, over and over again in your content, she'll feel compelled to reach out to your when she's ready to work with you. And when she's pre-sold on your offer before you get on teh sales call, your sales conversations will convert better, and you'll be able to bring in more clients with less effort, so you make more of an impact without increasing the amount of time you spend on marketing and lead-gen.
In this episode:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
If you don't want to spend hours developing a complex funnel, or you don't want to pay someone to build it for you, keep listening! In this episode, learn to keep it simple & streamlined with the flywheel method of markeitng. Simply wow your audience with highly valuable content and direct them `on how they can get ahold of you to to work with you when they're ready.
In this episode:
Join the Social Savvy Introvert Group and drop a Q for our live Q&A on Flywheel marketing on 12/21/2021.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
In this episode, Kelly and Aleasha sit down to talk about growing a business as an introvert, and why introverts are the best at sales! Listen here, then drop your questions for Aleasha into the Social-Savvy Introvert Facebook Group and Aleasha will answer them on our Q&A on Tuesday, December 14, 2020 at 10:00am CST.
About Aleasha:
Aleasha Bahr is a bespoke sales and marketing strategist and is a podcast host to "Sales is NOT a Dirty Word". She is known for showing solopreneurs the Secret Art of Subtle Selling. She personally sold over $50M in services while creating her proven framework she customizes to your personality, service and audience to predictably win up to 80% of the people you talk to without pain, pitching or pretending to be someone else.
Connect with Aleasha:
Web: https://sales.aleashabahr.com/pitchweavingformula695719
Facebook: https://www.facebook.com/aleashabahr/
Insta: @aleashabahr
LinkedIn: https://www.linkedin.com/in/aleashabahr
Continue the Conversation with the Social-Savvy Introvert:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
This episode is all about you! Kelly answers your pressing questions about content and marketing:
-
What's your opinion on having an introductory low-price offer and upselling into high-ticket offer.
-
How do I stand out in a sea of others doing the same thing I do?
-
How can I stop overthinking my content?
-
How can I better handle objections?
In this episode:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly on Facebook to chat.
If you want soulmate clients reaching out to you, you have to write content that stops their scroll, shows off your expertise and gets them going, "oh my gosh. It's like, she's in my head. I have to work with her!" In this episode, you'll learn the exact framework for how to do just that, so you can grow a simple, sustainable business that allows you to increase your impact without increasing the time you spend working on your business.
Keep in touch:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly to chat.
Rather than forcing yourself to post on because you "have to", approach the time and effort you spend on social media with the intention of serving your audience. When your content truly serves your audience, you can more easily create a massive impact in your business without spending more time working on your business. This episode goes deep into the why, the how, and the logistics of using social media with intention.
In this episode:
Join the Social Savvy Introvert Group.
Follow Kelly on Instagram.
DM Kelly to chat.
I have some great news....being an introvert doesn't have to hold you back from building a successful coaching business. But in order to be successful, you need to use social media strategically, honor your introvert energy, and make the most of your introvert superpowers.
Each week on the Social-Savvy Introvert Podcast we’ll do a deep dive into everything you need to know to grow a successful coaching business as an introvert. You’ll learn how to embrace social media and use it strategically to attract clients, without doing all the things.
You’ll learn how to create a schedule that works for you so you can grow your biz while honoring your energy.
You’ll learn how to create scroll-stopping content that paints you as the only option to help your soul-mate clients so that they’re compelled to reach out to you, credit card in hand and ready to pay you to get the transformation they’re dreaming of.
Plus, we’ll have monthly interviews where you’ll get inspiration from other introvert entrepreneurs on how they've built their businesses while remaining true to their introvert ways.
If you're ready to embrace your introvert superpowers of and build the business of your dreams, this is the podcast for you. Subscribe now on your favorite podcast platform.
Follow Kelly on Instagram @kellyvanhoveln or join in the conversation in the Social-Savvy Introvert Group on Facebook.