Episodes Archive - RenGen Marketing: Recent Episodes
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Episode Name:Building Games and Community with Purpose
Episode Description:Indie devs often wear too many hats, making it hard to give each area, like production, marketing, and community the attention it deserves. But what happens when you’re stretched too thin? How does that affect your game, your message, and the trust you’ve built with players?
In today’s discussion, we’ll look at the real-world challenges of running indie projects balancing chaos and creativity by exploring how teams can better align development and communication using practical systems that support both teammates and players.
Q?Box Round AnswersWhat was your childhood favorite game?
Street Fighter 2
What advice would you give to someone else that’s just starting out?
Be fearless, you will have the rest of your life to be worried about, just do stuff. Don’t wait for permission. Have something to say.
What game are you playing now?
I try to play a new game every 3 days. Currently on Dredge.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Use Codecks https://www.codecks.io/welovepodcasts/
- Spend more time on ideation. We’re obsesses with production and marketing, but we should focus more on testing ideas quickly.
- TIP THREE
RESOURCES and LINKSHow to get in touch with Riad Djemili
Website:
https://riad.de/
https://codecks.io
E-mail: riad@codecks.io
Twitter: @riadd
Tiktok: https://www.tiktok.com/@iiindiegamedev
The post Building Games and Community with Purpose with Riad Djemili – Ep 406 Shownotes appeared first on RenGen Marketing.
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Episode Name:How to Spot and Support Viral Games
Episode Description:Many developers dream of going viral, but few understand what it actually takes to get there. While focusing on virality isn’t everything, it can help build momentum.
So today, we’re going to talk about how to identify, shape, and publish games with viral potential, all without chasing trends or sacrificing originality, by learning what early signals to look for and how smart marketing can fuel breakout momentum.
Q?Box Round AnswersWhat was your childhood favorite game?
Star Wars Battlefront 2
What’s the most helpful or impactful advice you ever received?
Do what you love and take calculated risks
What game are you playing now?
The Last of Us
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Do your research first
- Be realistic on what you can create
- Keep it small, test quick, iterate, don’t be afraid to drop and move to the next one
RESOURCES and LINKSHow to get in touch with Sam De Boeck
Website: https://www.orointeractive.com/
Twitter: @Sam_OroInt
LinkedIn: https://www.linkedin.com/in/sam-de-boeck-632b68169/
E-mail: sam@orointeractive.com
The post How to Spot and Support Viral Games with Sam De Boeck – Ep 405 Shownotes appeared first on RenGen Marketing.
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Episode Name:Redefining the Publishing Landscape
Episode Description:The publishing model most indie devs face is outdated and often stacked against them. Rigid contracts, hidden expectations, and a lack of real partnership force devs to choose between full independence or giving up too much. But thankfully, a new approach is emerging.
In this episode, we explore what a modern publishing model looks like, one that’s flexible, transparent, and built around developers’ long-term success. We unpack the rise of shadow publishing, the value of regional talent, and what meaningful support really looks like in today’s industry.
Q?Box Round AnswersWhat’s the most common mistake you see devs or studios make with their games?
They don’t think about their market at the beginning or re-evaluate that market later
Biggest gaming pet peeve?
People treat the gaming industry as a monolith
What game are you playing now?
Space Haven
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Always be studying the market
- Don’t underestimate the publishing and marketing process
- Be willing to adapt in the market and ok with failing
RESOURCES and LINKSHow to get in touch with Ben Kvalo
Website:
http://www.midwestgames.com/
https://store.steampowered.com/publisher/midwest_games/
Linkedin: https://www.linkedin.com/company/midwestgames
E-mail: info@midwestgames.com
Socials:
Twitter: @midwestgamesco
Intsagram: @midwestgames_co
Tiktok: @midwest_games
The post Redefining the Publishing Landscape with Ben Kvalo – Ep 404 Shownotes appeared first on RenGen Marketing.
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Episode Name:Winning at PR Without a Big Budget
Episode Description:Many indie studios feel locked out of traditional PR, feeling like you need an agency and big budget just to get noticed. In this episode, we break down how to earn meaningful media coverage with a story worth telling and how to create a system to share it. Learn how a strategic approach to visibility can build credibility, attract players, and drive momentum, all without gatekeepers or expensive retainers.
Q?Box Round AnswersWhat’s the most helpful or impactful advice you ever received?
Shanté: Launch it ugly. Iterate later. The market doesn’t reward the prettiest build; it rewards momentum.
Josh: Pick your battles
What’s one habit you do to keep a clear and healthy mind?
Shanté: Honestly, walking. Lots of walking.
Josh: Playing with kids
What game are you playing now?
Shanté: Strictly the game of business building.
Josh: Hades
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Story beats specs. Don’t pitch your game, pitch why it matters.
- Visibility is a system, not a sprint. Media momentum comes from consistency so build a repeatable process: research, pitch, followup, amplify, repeat.
- Relationships are greater than reach. PR is not transactional. Human first principles or nothing else.
OffersA podcast sampler list. We’ll send you a list of 5-7 podcasts (with contacts) that you should be on.
https://www.higoodnews.com/
RESOURCES and LINKSHow to get in touch with Shanté Micah & Josh Moody
Website: https://www.higoodnews.com/
LinkedIn:
higoodnews: https://www.linkedin.com/company/higoodnews
Shanté: https://www.linkedin.com/in/shantemicah/
Josh: https://www.linkedin.com/in/joshuadmoody/
OTHER SOURCES:
https://programs.higoodnews.com/prpp
https://www.youtube.com/@thisisgoodnews
The post Winning at PR Without a Big Budget with Shanté Micah & Josh Moody – Ep 403 Shownotes appeared first on RenGen Marketing.
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Episode Name: Making Sense of Game Marketing Attribution
Episode Description:Attribution often feels like a black box for indie devs, but ignoring it can cost you time, money, and momentum.
In this episode, we break down what attribution really is, why it matters, and how small teams can start tracking what counts while learning how to avoid misleading metrics, balance data with creative instincts, and make smarter marketing decisions that actually move the needle.
Q?Box Round AnswersWhat advice would you give to someone else that’s just starting out?
Believe in your vision, but make sure you have a solid understanding of the market, audience and strategy from the beginning – this is not a hobby but a business, so to become successful you need to be aware of that at all times. Marketing starts at the beginning, not only when you want to sell your game.
Biggest gaming pet peeve?
In games marketing: Be aware what different strategies and objectives mean, how the complement each other and what the right marketing approaches are. For example, wishlists are not a strategy, they are a metric.
What game are you playing now?
Just started to play Blue Prince, and just played Switch 2 at the German experience event, so super hyped for it.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Understand that marketing is part of creating a game, since marketing tells you all you need to know about your audience and potential.
- Build a strong understanding of data and what it means from the beginning and make your decisions based on that.
- Stay flexible, be creative, be yourself, don’t just copy what others are doing and become unrecognisable in the process.
RESOURCES and LINKSHow to get in touch with Matthias Mirlach
Website: https://secondstage.io/
LinkedIn: https://www.linkedin.com/in/mmirlach/
E-mail: matthias@secondstage.io
The post Making Sense of Game Marketing Attribution with Matthias Mirlach – Ep 402 Shownotes appeared first on RenGen Marketing.
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Episode Name:How to Turn Jams into Plans and Opportunities
Episode Description:When it comes to game jams, too many projects get shelved before they reach their full potential. In this episode, we’re going to explore how jams and small projects can become launchpads for long-term opportunity with the right support. From mentorship and incubation to funding access and marketing guidance, learn how structured programs are helping developers turn prototypes into business-ready games and how you can do that too.
Q?Box Round AnswersName one thing that motivates you every day?
Well after I went into depression I decided to live my life and not just survive anymore. that motivated me everyday
What’s the most helpful or impactful advice you ever received?
We are planning an infinity game
What game are you playing now?
I was playing Pokemon TCG but dropped last month. Now I am planning to play Spirit Farer
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Join acceleration and incubations
- Do jams
- Go to events
RESOURCES and LINKSHow to get in touch with Juliana Brito
Website:
http://www.gamejamplus.com/
https://www.indiehero.io/
Twitter: @gamejamplus
LinkedIn: https://www.linkedin.com/in/julianasilvabrito/
Instagram: @gamejamplus, @indiehero.io, @jsibrito
E-mail:
julianabrito@indiehero.io
support@gamejamplus.com
The post How to Turn Jams into Plans and Opportunities with Juliana Brito – Ep 401 Shownotes appeared first on RenGen Marketing.
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Episode Name:A Practical Guide to Smarter Crowdfunding
Episode Description:From trailers to reward tiers, creators often stress over the wrong things when preparing for a Kickstarter launch. So in this episode, our guest challenges common misconceptions and shares hard-earned insights from analyzing numerous campaigns. We’ll cut through the noise and offer practical, proven strategies that anyone would be confident to back.
Q?Box Round AnswersWhat’s one habit you have that has contributed to your success?
Saying yes
Biggest gaming pet peeve?
Recipes / Silver bullets
What game are you playing now?
Hades 2
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Don’t announce your stretch goals
- Back a project – put yourself in the shoes of a backer
- Better too early than too late
RESOURCES and LINKSHow to get in touch with Thomas Bidaux
Website:
https://icopartners.com/
https://crowdfunding-agency.com/
Social Media Links:
https://www.linkedin.com/in/tbidaux/
https://bsky.app/profile/icotom.icopartners.com
OTHER SOURCES:
GDC 2025 conference: https://gdcvault.com/play/1035037/Video-Games-and-Crowdfunding-Best
https://medium.com/p/4b2d5f35a681
The post A Practical Guide to Smarter Crowdfunding with Thomas Bidaux – Ep 400 Shownotes appeared first on RenGen Marketing.
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Episode Name:What It Really Takes to Launch a Game Studio
Episode Description:A lot of developers dream of starting their own studio, but the reality is far from glamorous. In this episode, we dive deep with our guest to unpack the overlooked, gritty, and often emotional process of building a studio from scratch. From pitching to production pipelines, they’re going to share what aspiring founders need to prepare for, emotionally and operationally.
Q?Box Round AnswersBiggest gaming pet peeve?
Feature bloat. I love God of War: Ragnarok because despite being a AAA action game, it’s actually really focused on what it’s doing, except for the crafting system. The crafting system is just a store with different currencies specific to quests. Just give me the armor for doing the quest. Crafting it is an extra step that does nothing in the broader context of the game.
What’s the most helpful or impactful advice you ever received?
Talk slowly, especially when meeting new people. A teacher of mine pulled me aside at GDC, gently grabbed my shoulders and said, “Slow down” as I was talking to him. It was weirdly calming, and I respected him enough to internalize it on the spot. If you’re naturally a fast talker like me, you probably need to slow down when talking to new people.
What game are you playing now?
Dark Souls II for probably the 5th time. It’s always been good. Maybe even the best. I also regrettably still play Dota 2 and haven’t stopped in over a decade.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Just make games, and you’ll be a game developer. It sounds so simple and it’s impossible to internalize without experience, but my impostor syndrome lessens with each game I release. Doesn’t matter how big, how small. As long as I worked hard on it and am proud of what I did, I’m a game developer.
- Learn the business. Read Mike Futter’s books. Figure out how much your labor costs (and pay yourself well), turn that into a monthly burn rate, and figure out your game’s budget. If you’re pitching, you need to understand what exactly you’re asking for, because if you don’t then your publisher won’t.
- Track your tasks. Track your hours. Track your team’s tasks and hours. Track your spending. Track everything. The more information you have about how your game is being made, the better you can answer questions on the spot when asked. It’s a lot of work, but being prepared solves most problems.
RESOURCES and LINKSHow to get in touch with Colin McInerney
Website:
https://pedalboard.games
https://colin.how
E-mail: hello@pedalboard.games
LinkedIn: https://www.linkedin.com/in/colin-m-18930143/
Bluesky: https://bsky.app/profile/pedalboard.games & https://bsky.app/profile/colin.how
The post What It Really Takes to Launch a Game Studio with Colin McInerney – Ep 399 Shownotes appeared first on RenGen Marketing.
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Episode Name:Why Insurance Matters for Game Devs
Episode Description:The game industry is full of risks, IP disputes, cyberattacks, contract issues, even failed crowdfunding campaigns. And while we never anticipate these things happening to us…sometimes, they surface when we least expect it, inviting all sorts of chaos.
So today, we explore how devs can avoid the hassle of the unknown by understanding how insurance can help developers avoid disaster, stay protected, and keep projects moving, no matter the studio size.
Q?Box Round AnswersWhat’s your main approach to tackling problems?
Give the problem space to breath
What’s the most helpful or impactful advice you ever received?
Don’t ever feel pressured to bullshit
What game are you playing now?
FF7 Rebirth, MH Wilds, Wuthering Waves, MOCO, Tiny Tina’s Wonderlands
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Don’t panic about buying insurance, just being aware of the risks is 90% of the battle. Don’t be afraid to ask questions.
- Have a friendly lawyer you can reach out to. Most will give some time for free. Don’t be afraid to call them as they can save a TON of hassle later down the line
- If you are outsourcing work, check if THEY have decent insurance? If something goes wrong with your project because of them, can they deal with a lawsuit? It’s ok to ask to see their policy.
RESOURCES and LINKSHow to get in touch with Phil Wildman
Website: www.goodgameinsurance.com
LinkedIn: https://www.linkedin.com/in/philwildman/
E-mail: info@gginsurance.net and phil@gginsurance.net
The post Why Insurance Matters for Game Devs with Phil Wildman – Ep 398 Shownotes appeared first on RenGen Marketing.
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Episode Name:Debunking Steam Algorithm Myths
Episode Description:Steam’s algorithm is the engine that powers visibility on the platform, but understanding how it works is often a big mystery.
So today, we’re going to bust some of the most common and persistent myths indie developers believe about how the algorithm functions, getting to the bottom of which signals actually matter, so you can stop worrying and focus on what really does.
Q?Box Round AnswersWhat’s one habit you do to keep a clear and healthy mind?
Goes running and eating macaroons
Name one thing that motivates you every day?
Get inspiring devs. That’s what it is
What game are you playing now?
Minecraft
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Always Launch Your Steam Page with a Trailer
- Create a Demo and Share it with Streamers
- Don’t Be Afraid to Move On After a Poor Launch
MICRO CONFERENCE HAPPENING!Link: http://howtomarketagame.com/conference
RESOURCES and LINKSHow to get in touch with Chris Zukowski
Website: http://howtomarketagame.com/
Twitter: @LINK
OTHER SOURCES:
The post Debunking Steam Algorithm Myths with Chris Zukowski – Ep 397 Shownotes appeared first on RenGen Marketing.
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Episode Name:How to Balance Roles While Building an IP
Episode Description:Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done.
So today, we’re going to dive into the challenges of balancing these responsibilities, explore how to build up your IP all while learning how to effectively leverage strategies and lessons learned while wearing many hats.
Q?Box Round AnswersWhy do you make games?
I love games, I spend all my screentime with games. After I got a kid I noticed that so many things I looked forward to share with him were gaming experiences. It made me realize how important I think my work is!
What’s one failure your studio had to overcome and what did you learn from it.
Too many to put in a short response!
What game are you playing now?
Reus 2 (yes, I play my own games), E-sports Godfather, News Tower, Backpack Hero, Majesty 2, and Kairosoft’s Dungeon Village 2
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Match your own rythm
- Make time to react
- Make sure there’s demand in the market
RESOURCES and LINKSHow to get in touch with Adriaan Jansen
Website: https://abbeygames.com/
Twitter: @AbbeyGamesNL
LinkedIn: https://www.linkedin.com/in/adriaanjansen/
The post How to Balance Roles While Building an IP with Adriaan Jansen – Ep 368 Shownotes appeared first on RenGen Marketing.
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Episode Name:How to Align Marketing and Community Needs During Development
Episode Description: Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky.
So today, we’re going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you’re still making your game!
Q?Box Round AnswersWhat’s one habit you have that has contributed to your success?
“Yes and” (improv concept)- taking opportunities and building on them
What advice would you give to someone else that’s just starting out?
Networking is just making friends! And that can be done on social media.
What game are you playing now?
Love, Ghostie
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Start a community early
- The focus should be making a really great game
- Your authenticity is your biggest strength
RESOURCES and LINKSHow to get in touch with Amanda Vandenburg
Twitter: @acaciamanda
LinkedIn: https://www.linkedin.com/in/amandavandenburg/
The post How to Align Marketing and Community Needs During Development with Amanda Vandenburg – Ep 367 Shownotes appeared first on RenGen Marketing.
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Episode Name:How Indie Devs Can Think Big
Episode Description:Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games.
So today, we’re going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in the way.
Q?Box Round AnswersWhat’s the most common mistake you see devs or studios make with their games?
For AAA, Games budgets are growing too large. Having to resort to live service models which are not a sustainable model for wide spread use in the industry. Overscoping is an issue that plagues indie devs and AAA devs.
Most influential/inspiring Game?
Anything Nintendo. Notably Zelda and Metroid games.
What game are you playing now?
World of Warcraft War Within
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Identify the core game pillars of your games design. Think about how each mechanic, UI, feature supports your pillars. It will make the game feel more cohesive.
- Share your work. Online and in person. No one is going to just stumble on you and your game. You need to build your own platform and consistantly share your work. Be proud of what you achieved.
- Take a break. Games are hard to make. Ensure you are setting yourself time to socialise with friends and be with loved ones. More often than not, that elusive bug is resolved immediately after stepping away for a day.
RESOURCES and LINKSHow to get in touch with Ryan Laley
Website: https://ryanlaley.com/
Twitter: @RyanLaley
YouTube: www.youtube.com/@RyanLaley
LinkedIn: https://www.linkedin.com/in/ryan-laley-2991b714/
The post How Indie Devs Can Think Big with Ryan Laley – Ep 366 Shownotes appeared first on RenGen Marketing.
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Episode Name:Crafting Your Career Value in a Competitive Games Market
Episode Description:With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever.
In this episode, we’re going to discuss how to communicate your worth effectively in such a competitive environment. From strategies that craft compelling narratives that stand out to navigating career transitions, we’ll get to the bottom of how you can stand out and better navigate the uncertainties that lie ahead.
Q?Box Round AnswersWhat’s the most helpful or impactful advice you ever received?
It’s a waste of time trying to convince someone who is determined to misunderstand you.
Name one thing that motivates you every day?
Knowing that the work I do has a ripple effect for generations, as a career coach.
What game are you playing now?
Battle Sudoko
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Look at 5-10 job postings, identify their core needs – write your wins for their bullet points. Valid Experience, Integrative Skills (technical), People skills
- Build a healthy network that is focused on respect, professionalism. Don’t be a shit talker
- It’s very competitive – you don’t have to be the best, but you do have to be willing to work on developing your craft. HR is not a wish factory
RESOURCES and LINKSHow to get in touch with Jean Leggett
Website: https://jeanleggett.com/
LinkedIn: https://www.linkedin.com/in/jeanleggett/
The post Crafting Your Career Value in a Competitive Games Market with Jean Leggett – Ep 365 Shownotes appeared first on RenGen Marketing.
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Episode Name:Transforming Game Development Using AI Analytics
Episode Description:AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively.
In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game development.
Q?Box Round AnswersWhat’s your favorite most helpful mobile app?
Monday.com ,Slack, 18 birdies
What was your childhood favorite game?
StarCraft:Broodwar or Counterstrike
What game are you playing now?
StarCraft and stormgate
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Make the time
- You can’t be an expert on everything
RESOURCES and LINKSHow to get in touch with Mo Hallaba
Website: https://www.datawisp.io/
Twitter: @electronicmo
LinkedIn: https://www.linkedin.com/in/mohallaba/
The post Transforming Game Development Using AI Analytics with Mo Hallaba – Ep 364 Shownotes appeared first on RenGen Marketing.
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Episode Name:Breaking Down Barriers in Game Discovery
Episode Description:Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility.
So today, we’re going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game discovery and stand out!
Q?Box Round AnswersWhat’s the most common mistake you see devs or studios make with their games?
Subtopic: not vetting the initial concept/jumping into production too quickly (without serious vetting)/focus testing.
What’s one habit you have that has contributed to your success?
I can talk about networking here. It’s 50% of why I’m still around.
What game are you playing now?
I have a 5 month old who is not sleeping through the night. I play a lot of quick rounds of Polytopia.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Spend more time in ideation and protoyping; it’s cheaper than production.
- Be aware of how the sales funnel works.
- Talk to as many people as you can. Travel to as many conferences as you can, OR network online.
RESOURCES and LINKSHow to get in touch with Ichiro Lambe
Website: https://www.totallyhuman.io/
Twitter: @IchiroDejobaan
LinkedIn: https://www.linkedin.com/in/ichirolambe/
The post Breaking Down Barriers in Game Discovery with Ichiro Lambe – Ep 363 Shownotes appeared first on RenGen Marketing.
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Episode Name:Communicating Your Game’s Vision to Partners
Episode Description:Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond.
In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present your vision to potential publishers. Join us as we uncover practical tips and personal experiences shared by our guest to ensure your game vision is understood and supported by all stakeholders.
Q?Box Round AnswersWhat’s one habit you do to keep a clear and healthy mind?
Make something with my hands – wood work and warhammer
Name one thing that motivates you every day?
Bloody Mindedness and annoyance
What game are you playing now?
RoboQuest (RyseUp) and Knights in Tight Spaces Demo (Ground Shatter) – and an unnanounced RTS
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Read-up, think hard and set aside some time to work on it – but make sure it serves you not restricts you. It’s a tool, just make sure you are ready to use it.
- Collaborate with the rest of your team – use it as an opportunity to make sure you’re on the same page and get outside help from advisors, friends and experts. Get some diversity in that group but know that you won’t and shouldn’t please everyone or be all things to all people.
- If it asks you to take tough decisions about the direction you are going in and who you are working with, then good. Do not be afraid to take them and don’t put them off.
RESOURCES and LINKSHow to get in touch with Rob Bartholomew
Website: https://bartleandwood.com
LinkedIn: https://www.linkedin.com/in/rob-bartholomew/
The post Communicating Your Game’s Vision to Partners with Rob Bartholomew – Ep 362 Shownotes appeared first on RenGen Marketing.
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Episode Name:Crafting Memorable Game Animation
Episode Description:“Crafting game animation requires more than technical skill, as it’s about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it’s a challenge to address…but doesn’t always have to be.
Today, we’re going to dive deep into the craft of game animation, discussing everything from strategies and concepts to the importance of keeping an open mindset, so you can approach game animation with an understanding that will help you level up the experiences you provide for your players. “
Q?Box Round AnswersBiggest gaming pet peeve?
Seeing a monetization strategy completely sabotages a game’s appeal.
What’s the most common mistake you see devs or studios make with their games?
Despite working on these things for a decade, I still feel like I don’t have the experience to confidently say.
What game are you playing now?
Mostly prepping for the big incoming releases like Elden Ring’s DLC and the new Final Fantasy XIV expansion.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Learn what you can about other gamedev disciplines, even if it’s only at a basic level.
- Clear visual feedback and game feel are ultimately more important than beautiful-looking animations.
- A little animated personality can go a long way to getting players invested.
RESOURCES and LINKSHow to get in touch with Dan
YouTube Channel: New Frame Plus
Twitch: Play Frame Plus
Twitter: Dan Floyd Plus
LinkedIn: Daniel Floyd
The post Crafting Memorable Game Animation with Daniel Floyd – Ep 361 Shownotes appeared first on RenGen Marketing.
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Episode Name:Effective Media Strategies that Stand Out
Episode Description:Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach.
Today, we’re going to discover actionable strategies for establishing strong media relationships, crafting compelling pitches, and leverage underutilized channels that are effective and help you stand out among the crowd.
Q?Box Round AnswersWhat’s one habit you do to keep a clear and healthy mind?
Running
Name one thing that motivates you every day.
Doing something I love
What game are you playing now?
Fallout: New Vegas
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- A pithy pitch and a great story behind your business helps you cut through
- Be personal by being targeted
- Reputation is built in the long term – no quick fixes but lots of long-term rewards
RESOURCES and LINKSHow to get in touch with George and take advantage of the offer!
SPECIAL LIMITED TIME-OFFER (use code INDIEGAMEMOVEMENT)
Website: Half Space Consulting and Videogames Industry Memo
Email: george
LinkedIn: George Osborne
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Episode Name:Killing the Game Biz Dev Scene
Episode Description:Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think.
Today, we’re going to reveal key strategies for tackling your biz dev needs, and how to leverage one platform in particular to help generate leads with partners, grow your business and even expand your studio’s reach in this competitive industry.
Q?Box Round AnswersWhat advice would you give to someone else that’s just starting out?
Focus on getting momentum
What’s one thing that most people don’t know about you?
My real name is “
What game are you playing now?
Hearthstone
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Have more conversation – 86 conversataions, 4 clients, 3x more money than last job
- Momentum is everything
- You don’t know what you don’t know – pay down y our ignorance debt
RESOURCES and LINKSHow to get in touch with Harry Phokou
LinkedIn: https://www.linkedin.com/in/hphokou/
The post Killing the Game Biz Dev Scene with Harry Phokou – Ep 359 Shownotes appeared first on RenGen Marketing.
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Episode Name:Creating Immersive Adventures While Keeping Things Simple
Episode Description:In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there’s more potential than meets the eye, especially when looking to stand out.
Today, we’re going to investigate how simple, niche genres can also provide depth, creating a level of immersion that can rival other genres through thoughtful game design, engaging storytelling, and strong community collaboration.
Q?Box Round AnswersMost influential/inspiring Game?
Eternal Darkness: Sanity’s Requiem! When I played it, my first thought was “I wanna make a game like this.” I haven’t made a game like it yet (horror isn’t my thing) but it did inspire me to make games.
What advice would you give to someone else that’s just starting out?
Start small! Don’t blow all your energy, time and money on your first game. You have no idea what you’re doing. Keep things managable and grow organically.
What game are you playing now?
I recently played American Arcadia and ADORED it. I am currently replaying Fallout 4. Blame the Amazon Prime show.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Start small! Grow organically.
- There are lots of free tools out there. Take advantage of them.
- Don’t bet everything on your first project. You don’t know what you’re doing yet.
RESOURCES and LINKSHow to get in touch with Dave Gilbert
Website: https://www.wadjeteyegames.com/
Twitter: @WadjetEyeGames
LinkedIn: https://www.linkedin.com/in/gilbertdave/
The post Creating Immersive Adventures While Keeping Things Simple with Dave Gilbert – Ep 358 Shownotes appeared first on RenGen Marketing.
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Episode Name:Crafting Authentic Brand Identities that Stand Out
Episode Description:Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise.
In this episode, we’re going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience.
Q?Box Round AnswersWhat’s your main approach to tackling problems?
Head on, show no fear! On a serious note: I love myself a good list, mental or otherwise. Break down the problem in your head (or on paper) and find a route to the solution.
What’s the most common mistake you see companies make in the industry with their businesses?
Hiring one person to run the whole marketing circus and then being disappointed when the results aren’t incredible (one person can only do so much).
What game are you playing now?
My life has been consumed by Final Fantasy VII Rebirth for months.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- If your dream is to work in gamedev long-term, define your brand identity to set yourself apart from the noise.
- Be authentic.
- Human beings evolve so why not brands? Treat your brand as an evolving thing with some core values at its core.
RESOURCES and LINKSHow to get in touch with Anni Valkama
LinkedIn:https://www.linkedin.com/in/aeevalkama/
Twitter: @astralberryy
The post Crafting Authentic Brand Identities that Stand Out with Anni Valkama – Ep 357 Shownotes appeared first on RenGen Marketing.
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Episode Name:Maximizing Brand Impact Through Content Creation
Episode Description:
Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio’s identity?
Well, it’s all possible as today we’ll explore the power of content creation and how that can not only create awareness and engagement but help showcase your studio’s brand too. By discussing effective and innovative approaches, we’ll share ways that your studio can stand out, in compelling and meaningful ways that create impact.
Q?Box Round AnswersWhat advice would you give to someone else that’s just starting out?
“Think about your hobbies & talents – what kind of marketing is sustainable for you? (video creation, blog / email writing, social media posts, in-person?)
Just start creating – if it sucks, you can make it again!”
What’s the most common mistake you see companies make in the industry with their businesses?
“Thinking that because something worked before, it’s the only thing that can work. This also related to taking advice from other industries
(it’s okay to look at other similar industries for inspiration, but also it’s okay to be experimental)”
What game are you playing now?
Finishing up Horizon Forbidden West, In the middle of Breath of The Wild & Alien Isolation, Always playing Overwatch & Polytopia, About to start Oxenfree on Netflix Games
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- What makes you & your product unique – greatest strength/weakness
- What marketing can you sustainably continue long term?
- Think about the story you’re telling to your audience (why) and the story you’re telling within the game
RESOURCES and LINKSHow to get in touch with Sophia Miller
Website: https://sophialouisam.wixsite.com/sophia-miller
Email: sophialouisam
LinkedIn: https://www.linkedin.com/in/sophia-louisa-miller/
Twitter/X: @SophiaPlaysGames
The post Maximizing Brand Impact Through Content Creation with Sophia Miller – Indie Game Movement Ep 356 Shownotes appeared first on RenGen Marketing.
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Episode Name:How Micro Indie Teams Can Create Macro Results
Episode Description:Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn’t have to be.
So today, we’re going to discover the key to turning small-scale efforts into big-time results, as we delve into navigating the development process, crafting effective marketing strategies, and ways to build communities which can all lead to supporting any studio’s long term goals.
Q?Box Round AnswersWhat’s the most common mistake you see devs or studios make with their games?
They build a game for themselves forgetting that that means their target market is like 5 people and their moms
What’s the most helpful or impactful advice you ever received?
Whenever the inspiration hits is when you should be working. Be it at 9am or 2am.
What game are you playing now?
I actually got back into Fallout 4 after the TV show aired.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Before ever ideating, start by identifying a business case (a market opportunity)
- The greatest success metric of a small team is the camaraderie of that team
- Find the you shaped hole in the universe: do it your own damn way
RESOURCES and LINKSHow to get in touch with Willem Delventhal
LinkedIn: https://www.linkedin.com/in/ifyouwillem/
Discord: https://discord.gg/indiegameacademy
The post How Micro Indie Teams Can Create Macro Results with Willem Delventhal – Ep 355 Shownotes appeared first on RenGen Marketing.
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Episode Name:Leveraging Your Brand Across Different Arenas
Episode Description:In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities.
Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values or position. Discover how to leverage communication skills and forge authentic partnerships to propel your brand forward in the ever-evolving landscape of content creation in the game industry.
Q?Box Round AnswersWhat was your childhood favorite game?
Lego Batman
Name one thing that motivates you every day?
Living up to my potenital.
What game are you playing now?
BitLife
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Make sure you surround yourself with poeple that support you
- Just post!
- Don’t let your limiting beliefs hold you back
RESOURCES and LINKSHow to get in touch with Angelica Chapman-Sykes
Website: https://bio.site/angelicachapmansykes
LinkedIn: https://www.linkedin.com/in/angelica-chapman-sykes/
Instagram: https://www.instagram.com/angelicabeloit/
The post Leveraging Your Brand Across Different Arenas with Angelica Chapman-Sykes – Ep 354 Shownotes appeared first on RenGen Marketing.
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Episode Name:Navigating the Publishing Landscape
Episode Description:Currently it’s a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing.
That’s why today we’re going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfecting your pitch, and what you should expect in this ever-changing climate so you can confidently navigate the publishing landscape.
Q?Box Round AnswersName one thing that motivates you every day?
Being a great Dad and husband and helping indie devs achieve their best possible results with their games.
What’s one thing that most people don’t know about you?
I have no formal business education. I graduated college with a degree in English literature
What game are you playing now?
Fallout 4 (again), Rimworld, Helldivers 2, Fortnite, Manor Lords, Stardew Valley
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- If you don’t know, just ask. If you don’t have the resources, then hire someone
- Look at your project from the side of being a business
PROMO OFFERIf interested in getting an exclusive promo code offer to Indie Game Business’ Digital Event, submit your name and email by clicking the link before. There is a limited number of discount codes available, so codes are given out by a first come, first served basis.
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RESOURCES and LINKSHow to get in touch with Jay Powell
Website: https://powellgroupconsulting.com/
https://indiegamebusiness.com
LinkedIn: https://www.linkedin.com/in/jaypowell/
The post Navigating the Publishing Landscape with Jay Powell – Ep 353 Shownotes appeared first on RenGen Marketing.
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Episode Name:Aligning Marketing with the Development Process
Episode Description:Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need.
So today, we’re going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game’s full potential.
Q?Box Round AnswersWhat advice would you give to someone else that’s just starting out?
Never give up and explore all avenues
Name one thing that motivates you every day?
Creating and helping others with their games
What game are you playing now?
The Rest of the Wicked? Dilablo? Desmis Dairy
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Market fit and players interests is the top priority
- There is no magical recipe
- Marketing is a means to support development and not a “hot fix”
RESOURCES and LINKSHow to get in touch with Benoit Scappazzoni
LinkedIn: https://www.linkedin.com/in/benoitscappazzoni/
The post Aligning Marketing with the Development Process with Benoit Scappazzoni – Ep 352 Shownotes appeared first on RenGen Marketing.
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Episode Name:Creating Impactful Production and Collaboration
Episode Description:Having a clearly defined production and collaboration process can make all the difference in how a project progresses. However, it’s not always easy to achieve, and sometimes can feel like a mystery that takes forever to solve.
So today, we’re going to delve into various obstacles related to this, and uncover strategies for overcoming them, discussing everything from effective team building to communication. Through that, we’ll discover how teams can navigate the process effectively and foster creativity that has a positive impact for the project and everyone involved.
Q?Box Round AnswersWhat’s one habit you have that has contributed to your success?
Whenever I enter a new project I try to talk to as many people as possible (or everyone, if possible) ask them about what they do, how they work, what are the usual hurdles they face, see some of the things they’ve done. It gives me insight into the internal dynamics of a project. It also helps to build genuine relationships with the people and that always helps facilitating communication.
What’s your main approach to tackling problems?
Talking to the people facing the problem, understanding the nature of it (sometimes the thing we perceive as a problem is just a symptom of a different issue that needs solving) and tackling it. I sometimes even ask for people to describe a problem to me, as their understanding of it and my understanding of it can be two completely different things.
What game are you playing now?
Dragon’s Dogma 2
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Fundamental building block of any good team is trust, so trust your teams, be open and honest with them, talk often, don’t micromanage them, let them fail.
- Healthy teams make great games, overworked teams experience burnout. You can’t make games without the people, so take care of the people.
- WRITE STUFF DOWN (or hire a producer to write stuff down for you), our brains are imprerfect and we forget things.
RESOURCES and LINKSHow to get in touch with Ewa Stiller
Website: https://mechanistry.com/
https://store.steampowered.com/app/1062090/Timberborn/
LinkedIn: https://www.linkedin.com/in/ewa-stiller-wrsw/
The post Creating Impactful Production and Collaboration with Ewa Stiller – Ep 351 Shownotes appeared first on RenGen Marketing.
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Episode Name:Effectively Using Knowledge Gates and Invisible Aid
Episode Description:When it comes to introducing a new world to players, sometimes the process can be difficult to grapple with, especially when trying to balance between necessary guidance and fostering organic discovery. Too far in either direction can create friction, potentially creating a lackluster experience for the player.
So today, we’re going to discuss how to skillfully navigate this challenge by uncovering the strategies behind knowledge gates, and invisible aid while also learning the art of crafting effective tutorials that support and enhance the player experience.
Q?Box Round AnswersWhy do you make games?
Because they are fun. Grew up with them, was curious, started to learn and now make games.
Biggest gaming pet peeve?
Horrible tutorials
What game are you playing now?
Tetris
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Cherrypick what you like in games and then make that your signature
- Play bad games and identify why they are bad
- Talk to developer friends, play their games, and give feedback
RESOURCES and LINKSHow to get in touch with Nicolae Berbece
Website: https://thoseawesomeguys.com/
Twitter: @xelubest
OTHER SOURCES:
Youtube: https://www.youtube.com/MentalCheckpoint
The post Effectively Using Knowledge Gates and Invisible Aid with Nick Berbece – Ep 350 Shownotes appeared first on RenGen Marketing.
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Episode Name:Mastering Creativity within the Game Development Process with Lisa Karaseva
Episode Description:In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We’ll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and future possibilities of how you can come up with creative solutions to master your game development process.
Q?Box Round AnswersWhat’s one thing that most people don’t know about you?
They don’t actually know I do at work
What advice would you give to someone else that’s just starting out?
Try to create a routine that is comfortable for you, just work your magic
What game are you playing now?
I’m replaying Legend of Mana, my favourite game of all time
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Speaking about physics programming, identify what you want to get in the end. What is the purpose of each animation? What type of video, if I may, do you want to get from your game?
- Be not afraid of creating something new if you can’t find a ready-made solution, maybe it has never been done.
- Don’t be a snob about the academic classical approach to learning video game theory, you still need to know the rules to break them gracefully.
RESOURCES and LINKSHow to get in touch with Lisa Karaseva
LinkedIn: https://www.linkedin.com/in/lisa-karaseva
The post Mastering Creativity within the Game Development Process with Lisa Karaseva – Indie Game Movement Ep 349 Shownotes appeared first on RenGen Marketing.
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Episode Name:Understanding User Behavior and Maximizing Player Retention
Episode Description:Retaining players for any game is a constant challenge. While it’s an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way.
Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and implementing effective engagement tactics can transform indie games into lasting experiences that keep players coming back for more.
Q?Box Round AnswersWhat’s your main approach to tackling problems?
There are no problems, there are only solutions’ a former boss of mine used to say. I liked that approach since it makes you look at problems in a more positive way, which limits the emotional load and overhead attached to them. Also, I think problems are great, because they mean business! Entrepreneurs are problem solvers. They listen to what the problem of an audience is, they offer a solution and make money with it. I do my best to approach tackling problems with a positive mindset – don’t let them take over emotionally, just see them as a puzzle to solve. Btw.: I am a climber, and did you know that the routes at the bouldering gym are called “problems”? Solving them is what it’s all about – it’s the fun part!
Biggest gaming pet peeve?
Overuse of rhombus shapes in UIs, grappling hooks everywhere, and bad tutorials in AAA games!
What game are you playing now?
Final Fantasy VII Remake & Baldur’s Gate III
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Focus on intrinsic motivation to create user engagement and therefore retention! I like to refer to the Self-determination Theory. Build all your features in accordance to this, and avoid extrinsic incentives that undermine intrinsic motivation.
- The strongest and most engaging game features are worthless, if your players can’t access them! Accessibility is key and extremely underrated.
- Measure! Retention and engagement metrics are key to understand were your players drop out, and your data often lead to more useful conclusions than just asking your audience.
RESOURCES and LINKSHow to get in touch with Patrick Rose
Website: https://linktr.ee/patrickrose
OTHER SOURCES:
LinkedIn: https://www.linkedin.com/in/patrickroseio
Youtube: https://www.youtube.com/@patrick_rose
The post Understanding User Behavior and Maximizing Player Retention with Patrick Rose – Ep 348 Shownotes appeared first on RenGen Marketing.
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Episode Name:Taking Flight Using Passion and Not Winging It
Episode Description:Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird’s eye view is to get the perspective you need to differentiate yourself and get noticed.
In today’s episode, we’re going to explore how one studio soars above the rest, crafting wildly memorable games centered around animals doing human things. From disccusing diverse portfolios with absurd themes to maintaining an audience, we’ll discover how passion can fuel creativity, making some of the most egg-cellent adventures!
Q?Box Round AnswersMost influential/inspiring Game?
Ultima 7 probably
What’s one thing that most people don’t know about you?
I do Iiado! Like the kind of sword training with sharp swords, (and not sharps)
What game are you playing now?
Alyx! But Pacific Drive before
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Anywhere you’ve got community, try to connect it back to somewhere you control (mailing list, Mastodon, etc)
- Focus less on what genre your game is for, and more on who it’s for, and how you can get it in front of them.
- It’s okay if you don’t know your identity as a developer yet. Just make stuff. You’ll figure out who you are in retrospect.
RESOURCES and LINKSHow to get in touch with Megan Fox
Website: https://glassbottomgames.com¿
OTHER SOURCES:
https://peoplemaking.games/@glassbottommeg
The post Taking Flight Using Passion and Not Winging It with Megan Fox – Ep 347 Shownotes appeared first on RenGen Marketing.
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Episode Name:Supercharging the Development Process
Episode Description:If there is one thing a developer and teams strive for, it’s to maintain quality while consistently hitting milestones. But sometimes it’s a struggle finding that sweet spot where quality and efficiency align.
In today’s epsiode, we’re digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions to streamlining the development process, so you’re better equiped to acehive that fine balance between speed and quality, supercharging your game development process.
Q?Box Round AnswersName one thing that motivates you every day?
The people on my team depend on me, and my work has the potential to deliver joy and happiness to millions of people. That’s all the motivation I need! Also, if I don’t get things done, the studio will collapse, which would be bad.
What advice would you give to someone else that’s just starting out?
There’s no secret trick. The only way to move forward and learn is by producing as much high-quality stuff as you can and publishing it. No game is ever finished; you just stop working on it at some point.
What game are you playing now?
Baldur’s Gate 3 and World of Warcraft
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- 10% of your time should be spent improving the outcomes of the other 90% of your time.
- There is no perfect solution to a problem. Getting something working, even if it’s basic, is the most important step. You can iterate from there.
- Sometimes you need to stop working on your processes and just get the game done. Finding that balance can be tough.
RESOURCES and LINKSHow to get in touch with Seth Coster
Website: Butterscotch Shenanigans
OTHER SOURCES:
Stress-Free Game Development: Powering Up Your Studio with DevOps
The DevOps Handbook
The Phoenix Project
The post Supercharging the Development Process with Seth Coster – Ep 346 Shownotes appeared first on RenGen Marketing.
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Episode Name:Using Fulfilling Strategies to Create Long-Term Sustaintainability
Episode Description:Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat.
So today, we’re going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how to strike a balance between creativity and commercial viability, so we can discover fulfilling ways that help us reach sustainability.
Q?Box Round AnswersMost influential/inspiring Game?
That’s really tough. Most influential: Granny’s Garden. Most inspiring: Skyrim. Ask about Granny’s Garden if you like!
What’s the most common mistake you see companies make in the industry with their businesses?
maybe growing fast and hiring too many people off the back of one funding round or successful title. Another is jumping at the first deal on the table and not shopping around (although I appreciate it may not seem people have the luxury of that)
What game are you playing now?
I have mainly been testing Regency Solitaire II! I’ve just managed to try out Balatro in the past few days, on PC, which is great. And in the evenings we like to play console games together – at the moment we’re playing Outer Worlds, an RPG set in space.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Start small. Don’t bet the farm on your first commercial (indie) game. (Yes that also means many former AAA employees.)
- Play the long game. We tend to hear most about 1st time or ‘overnight’ successes. The reality is, a lot of small businesses fail, or build up for years before a notable success.
- Meet up with / befriend other indies. They are not the competition. We can all learn from each other. Share as much as you can, you never know when someone will hand you a golden ticket.
RESOURCES and LINKSHow to get in touch with Helen Carmichael
Website: Grey Alien Games
Twitter: @BCHezza
OTHER SOURCES:
LinkedIn: LinkedIn- Helen Carmichael – Grey Alien Games
The post Using Fulfilling Strategies to Create Long-Term Sustaintainability with Helen Carmichael – Ep 345 Shownotes appeared first on RenGen Marketing.
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Episode Name:Creating Impact Using a Disversified Approach
Episode Description:Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential.
Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming community.
Q?Box Round AnswersWhat’s your main approach to tackling problems?
Almost like a child asking “why?” 5 times over. Sometimes a problem might have an obvious solution when seen on a surface level, but that’s like treating a symptom and not the disease. Always dig deeper, and ask more questions, and look at the problem from different perspectives.
What’s one habit you do to keep a clear and healthy mind?
Haha i dont think i do. what keeps my head above water I suppose is that keeping in mind that good things and bad things come in waves. the pendulum will swing, so if I’m having a tough time now, it will pass. keep pushing that needle no matter how small.
What game are you playing now?
Persona 3 Reload – I was introduced to the series with the original P3 FES, and was a huge fan of P5, playing P3 in all its updated visual glory has been amazing. Jumping to FF7 Rebirth after this, 2024 is the year for JRPGs, truly.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- If interested in mentorship, look for other organizations or offer them yoursef
- If you’re looking for a mentor, be brave and ask!
- Don’t be afraid to start a community, doesn’t matter how big or small
RESOURCES and LINKSHow to get in touch with Anisa Sanusi
Website: Limit Break
Twitter: @studioanisa
OTHER SOURCES:
LinkedIn: LinkedIn – Studio Anisa
The post Creating Impact Using a Disversified Approach with Anisa Sanusi – Ep 344 Shownotes appeared first on RenGen Marketing.
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Episode Name:Strategies for Success in Studio Operations
Episode Description:“In any game studio, managing the day-to-day and long term operations efficiently can be a challenge.
And finding a balance that promotes flow and sustainability sometimes may feel out of reach.
Today, we’re going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so your studio can be a fine-tuned optimized machine.
Q?Box Round AnswersMost influential/inspiring Game?
Journey. It’s one of the games that gave me the most “flow” feeling ever and that I really enjoyed playing.
What was your childhood favorite game?
Super Mario World, Aladdin and Lion’s King, all for Super Nintendo.
What game are you playing now?
Currently not playing anything, but I was playing Vampire Survivors 1 month ago.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Make at least 3 to 5 study games
- Read about the business side of game development
- Get people from other areas to work with you. Not only “gamers”, people with other industry experiences can be great assets too
RESOURCES and LINKSHow to get in touch with Heidy Motta
Website: https://www.heidy.page/
https://exok.com
Twitter: @heidy_km
OTHER SOURCES:
https://www.linkedin.com/in/heidykm
The post Strategies for Success in Studio Operations with Heidy Motta – Ep 343 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Connecting with Players Through Meaningful Narrative Experiences
Episode Description:In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience.
Today, we’re going to understand the complexities of narrative design, and ways to incorporate storytelling in more impactful ways that further engage players, all while learning how to create experiences that truly connect with players.
Q?Box Round AnswersWhat was your childhood favorite game?
Planescape: Torment, with Baldur’s Gate and Fallout being just behind it.
Biggest gaming pet peeve?
Pixel art games that use high-res character portraits.
What game are you playing now?
Sovereign Syndicate. I’ll jump to ASTLIBRA Revision soon.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Consider if you want your game to be centered around its writing, or do you just want to have some writing to add flavor to your game. Both approaches will land better with different audiences.
- Acknowledging a player’s actions and decisions can be much more impactful than having a novel-like linear narrative, especially if this feedback is delivered in more interesting ways than just some stiff, numerical reputation meters.
- Building narrative-heavy games probably won’t get any easier with the rise of AI writing. For now, stick to learning the old ways.
RESOURCES and LINKSHow to get in touch with Aureus Gaj
Website: https://moralanxietystudio.com/
Twitter: @MoralAnxiety
OTHER SOURCES:
https://www.gamedeveloper.com/design/deep-dive-roadwarden
https://www.youtube.com/watch?v=rmryo5aIHqk
The post Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj – Ep 242 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Building Better Game Companies
Episode Description:Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges.
In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape.
From maintaining focus amidst competing priorities to mitigating potential problems, we’re going to be sharing actionable insights aimed at empowering developers and studio leaders to build stronger, more resilient companies.
Q?Box Round AnswersWhat’s one habit you have that has contributed to your success?
Asking WHY
What’s your main approach to tackling problems?
Tend to look for the first principles in all problems.
What game are you playing now?
Replaying Shadow of the Colossus
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Work on your company as opposed to in your company.
- Try to figure out how to pay more attention to the distribution side
- Talk to others (you’re not alone and you don’t need to figure this out yourself)
RESOURCES and LINKSHow to get in touch with Martijn van Zwieten
Website: https://www.martijnvanzwieten.com/
Email: martijn@martijnvanzwieten.com
LinkedIn: Martijn van Zwieten
The post Building Better Game Companies with Martijn van Zwieten – Indie Game Movement Ep 341 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Jump Starting Your Game Business
Episode Description:In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness.
Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding costly pitfalls, so you don’t just know how to survive, but can thrive in a competitive landscape.
Q?Box Round AnswersWhat’s the most helpful or impactful advice you ever received?
Lets have more and not less
Name one thing that motivates you every day?
His wife and the opportunity of being in the US to contribute to the growth of the industry (vs his home country Italy)
What game are you playing now?
Dracula vs Van Helsing
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Make friends and know that you belong
- Read some books (not necessarily about games)
- Keep fostering that community
RESOURCES and LINKSHow to get in touch with Matteo Uguzzoni
Website: matteouguzzoni.com
EMAIL: hello@matteouguzzoni.com or matteo.u@nyu.edu
LINKEDIN: matteo-uguzzoni
The post Jump Starting Your Game Business with Matteo Uguzzoni- Indie Game Movement Ep 340 Shownotes appeared first on RenGen Marketing.
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Episode Name:Leveraging a Video Content Strategy
Episode Description:Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals.
In this episode, we’ll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results.
Q?Box Round AnswersWhat’s one habit you do to keep a clear and healthy mind?
Full night sleep recovery
What was your childhood favorite game?
Tetris (Superplay Action Football – NES)
What game are you playing now?
Skateboarding Games
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
The following are NOT affiliate links.
- Read the 22 Immutable Laws of Marketing
- Read any and all books by Donald Miller (especially StoryBrand)
- Check out Neil Patel’s website for all sorts of marketing advice
RESOURCES and LINKSHow to get in touch with Matt Tompkins
Website: https://twobrotherscreative.com/content-in-a-box/
OTHER SOURCES:
Email: matt@thecontentbox.com
The post Leveraging a Video Content Strategy with Matt Tompkins – Indie Game Movement Ep 339 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:How to Nail Publisher Negotiations (147 Revisited)
Episode Description:Now, depending on your goals and resources, sometimes your best bet is getting a publisher.
And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future.
That’s why today we’re revisiting our conversation with Tim Bender of Hooded Horse Games to know what to look out for and how to approach negotiations so you can be prepared and get the most out of your publishing agreement
Reasons why we’re revisiting
One of the most popular episodes of Indie Game Movement
It’s an interesting reflection of the current landscape, as the insights still hold up today.
We reached out to Tim to get his current thoughts and insights since we recorded this, and if you stick around to the end, I’ll share those with you.
Looking for the Q?Box questions and Tips?
Check out Episode 147’s show notes page!
RESOURCES and LINKSHow to get in touch with Tim Bender
Website: https://hoodedhorse.com
EMAIL: tim@hoodedhorse.com or publishing@hoodedhorse.com
The post How to Nail Publisher Negotiations with Tim Bender (147 Revisited) – Indie Game Movement Ep 338 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
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Episode Name:Unleashing Creative Synergy in Video PR
Episode Description:In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be.
Today we’ll explore how one PR video lead tackles their team’s remote collaboration challenges by discussing adaptive strategies for creative flow and how they find balance between autonomy and collaboration, offering real-world insights to unlock creative synergy in a remote work environment.
Q?Box Round AnswersWhat’s a piece of advice you’d give your younger self when you were just starting in the industry?
Not to take all advice as fact and relax
*What’s your go-to strategy for overcoming creative blocks?*
Use a task list and do the things I’m motivated to do to get momentum
What game are you playing now?
Dave the Diver
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Everything is made up and making mistakes happen and are necessary
- Using shortcuts and working smart
- Don’t take yourself too seriously
RESOURCES and LINKSHow to get in touch with Emily Kolm
Website: evolve-pr.com
The post Unleashing Creative Synergy in Video PR with Emily Kolm – Indie Game Movement Ep 337 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Creating Sustainability in Game Niches with Hannah Flynn
Episode Description:When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability.
Today, we’re going to view a different perspective of what it means to niche down and how to serve an audience in a sustainable way, and believe it or not, it doesn’t start with knowing your audience.
Q?Box Round AnswersName one thing that motivates you every day?
My children
What’s one habit you have that has contributed to your success?
Keeping a good notebooking system
What game are you playing now?
Kirby and the Forgotten Land
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Build relationships
- Keeping a commercial mindset
- Get rid of anything that’s not working for you
- Make something and finish it!
RESOURCES and LINKSHow to get in touch with Hannah Flynn
Website:
FallenLondon.com
FailbetterGames.com
The post Creating Sustainability in Game Niches with Hannah Flynn- Indie Game Movement Ep 336 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Shareworthy Game Moments Episode Description: If there is one thing most of us strive to do as game creators, it’s to stand out. And standing out doesn’t get much better when people talk about your game and […]
The post Creating Shareworthy Game Moments with Neil Edwards – Indie Game Movement Ep 320 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Mastering Your Game’s Market Positioning
Episode Description:Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper and find the gold nuggets that additional market research can reveal.
In today’s episode, we’ll discuss where most people go wrong with their research, how to further validate your game, and identify tips and tricks that will give your game an edge over the competition.
Q?Box Round AnswersWhat’s the most common mistake you see devs or studios make with their games?
Tend to rush the idea
What’s one thing that most people don’t know about you?
Not really known for being a game designer
What game are you playing now?
Battlegrounds, League of Legends
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Don’t be too attached to your game idea
- Work with a good artist
- Don’t underestimate the niche
RESOURCES and LINKSHow to get in touch with Yannick Elahee
Website: Tavrox Games
LinkedIn: Tavrox Games (Blanket Games)
The post Mastering Your Game’s Market Positioning with Yannick Elahee – Indie Game Movement Ep319 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Unveiling the Benefits of Diversity in the Games Industry Episode Description: Diversity takes many shapes. In addition to differences in identity, diversity should encompass a difference in thought, background, experiences, skills. The games industry is experiencing a movement […]
The post Unveiling the Benefits of Diversity in the Games Industry with Jakin Vela – Indie Game Movement Ep 318 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Unlocking Your Indie Studio Advantage over AAA Giants: Part 2 Episode Description: This is Part 2 of the interview with Konstantin Suvorov. As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a […]
The post Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov: Part 2 – Indie Game Movement Ep 317 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Unlocking Your Indie Studio Advantage over AAA Giants Episode Description: As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in […]
The post Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov – Indie Game Movement Ep 316 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: From Indie Dev Underdog to Prominent Publisher Episode Description: The journey to success is different for all of us, regardless of our beginnings. Overcoming challenges, and learning how to pivot are all valuable experiences, but sometimes it’s the […]
The post From Indie Dev Underdog to Prominent Publisher with Andrius Mackevicius – Indie Game Movement Ep 315 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Turbo Charge your Remote Studio’s Productivity Episode Description: Maintaining productivity for any indie studio is absolutely essential, but studios that transitioned over to a remote setup over the past few years now face new challenges in keeping teams […]
The post Turbo Charge your Remote Studio’s Productivity with Masao Kobayashi – Indie Game Movement Ep 314 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Building a Killer Creator Program Episode Description: Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support […]
The post Building a Killer Creator Program with Ruth Dominguez – Indie Game Movement Ep 313 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Marketable Prototypes and Crushing Your Scope Episode Description: Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a […]
The post Creating Marketable Prototypes and Crushing Your Scope with Jeroen Janssen – Indie Game Movement Ep 312 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Unleashing Your IP’s Revenue Potential Episode Description: We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential. […]
The post Unleashing Your IP’s Revenue Potential with Steve Duran – Indie Game Movement Ep 311 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Crush Playtesting Your Games Episode Description: We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. But even if we […]
The post How to Crush Playtesting Your Games with Agne Vitkute – Indie Game Movement Ep 310 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Validating Ideas and Using Roguelike Marketing Episode Description: Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just […]
The post Validating Ideas and Using Roguelike Marketing with Dylan Gedig – Indie Game Movement Ep 309 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: The Future of Advertising Games and Creating Micro Content Episode Description: The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games. Today we’ll […]
The post The Future of Advertising Games and Creating Micro Content with Roberto Pisati – Indie Game Movement Ep 308 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]
The post Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng – Indie Game Movement Ep 307 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveling Up Your Studio While Being Empathetic Episode Description: By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. […]
The post Leveling Up Your Studio While Being Empathetic with Tina Merry – Indie Game Movement Ep 306 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Understanding and Applying Audience Needs to Your Product Design
Episode Description:Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making it hard to understand audiences, let alone how to apply their needs to your product design.
Today we’re taking a deeper dive with our guest into exploring this concept of “knowing your audience” further, discovering key ingredients that you can use to create the right product design.
Q?Box Round AnswersWhat’s your most inspirational/influential game?
Street Fighter, Quake, and Unreal
What’s your biggest gaming pet peeve?
Game makers having a hard time differentiating between being a player and being a maker
What game are you playing now?
Kingdom Rush and Hades
TIPS and ADVICEWe covered quite a bit today. Could you list some suggestions or tips you would recommend to indie devs based on our discussion?
- Read business books like:
The Innovator’s Dilemma by Clayton Christensen,
Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
(Andrew’s suggestion: Good to Great by Jim Collins) - Try to take a step back and find out why are games successful or not, and what is top of mind for the community.
RESOURCES and LINKSHow to get in touch with Alexandre Mandryka
Website: gamewhispering.com
Email: alex@gamewhispering.com
SPECIAL OFFER! Add “Indie Game Movement” in the subject line of the email for a special discount!
The post Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka – Indie Game Movement Ep 305 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Creating Impact Using Animated Trailers for Games
Episode Description:Animation has been connecting people to characters across the world for generations. With animated game trailers rising to prevalence in the indie game community, we’re taking a look at the role they play, as well as some of the outcomes they encourage.
Q?Box Round AnswersWhat’s the most helpful or impactful advice you ever received?
Don’t keep all your eggs in the same basket (diversify).
What’s one habit you have that has contributed to your success?
Always work hard and stay humble.
What game are you playing now?
I am just watching my son play games.
TIPS and ADVICEWe covered quite a bit today. Could you list some suggestions or tips you would recommend to indie devs based on our discussion?
- Build a positive relationship with everyone
- Being open to feedback and treating others with respect
RESOURCES and LINKSHow to get in touch with Carlos Gaxiola
Website: demente.studio
Email: carlos.gaxiola@dmnt.mx
LinkedIn: Carlos Gaxiola
The post Creating Impact Using Animated Trailers for Games with Carlos Gaxiola – Indie Game Movement Ep304 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Facing Challenges and Creating Opportunities for the Game Dev Community
Episode Description:The gaming industry is a global industry that continues to grow at a rapid rate and being interconnected virtually is a main contributor to this. Despite being connected, there are still segregated areas and communities that face multiple challenges when creating a presence and establishing recognition in the industry.
Thankfully, our guest today shares how to overcome these challenges, question limiting beliefs and implement strategies that empower game dev communities and promote growth for the industry as whole.
Q?Box Round AnswersWhy do you make games?
Always wanted to create worlds.
What’s your biggest gaming pet peeve?
Hate PvP
What game are you playing now?
Valley of the Stars
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Create or help local hubs
- Help newcomers
- Connect with regional or national associations
RESOURCES and LINKSHow to get in touch with Marcelo Rigon
Website: ilex.games
Email: marcelo@ilexgames.com.br
Twitter: @arendhil
Instagram: @arendhil
Facebook: Marcelo Rigon
LinkedIn: Marcelo Rigon
The post Facing Challenges and Creating Opportunities for the Game Dev Community with Marcelo Rigon – Indie Game Movement Ep303 Shownotes appeared first on RenGen Marketing.
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Episode Name:Finding Your Game’s Fit While Leveraging an Insight Mindset
Episode Description:When it comes to finding your game’s fit, identifying opportunities and creating value for players is something we all like to lead with. While important, there are a lot of other essential and core concepts that usually go unchecked, making it a challenge to stand out even if there is market demand.
Thankfully our guest today shares how implementing these concepts can better define your path while learning from insights along the way, helping ensure your game’s fit is in line with the market and your studio.
Q?Box Round AnswersName one thing that motivates you every day?
Potential to build something with Player One and helping others
What’s the most helpful or impactful advice you ever received?
Always to leave space around whatever you’re saying
What game are you playing now?
As Dusk Falls
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Ask yourself: what are you trying to get to personally?
- Identify the journey you need to make to get where you want to be.
- Think really hard about the reasons why people should believe in your game. (and what’s their motivation).
RESOURCES and LINKSHow to get in touch with Chris Bain
Website: http://playeroneconsulting.com
Linkedin: https://www.linkedin.com/in/chbain/
The post Finding Your Game’s Fit While Leveraging an Insight Mindset with Chris Bain – Indie Game Movement Ep302 Shownotes appeared first on RenGen Marketing.
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Episode Name:Maintaining Your Wellbeing in the Games Industry
Episode Description:With the stigma around mental health discussion slowly starting to go away, more and more industries are being tasked with examining their own mental health implications and ways to overcome these challenges.
With games being a high stress environment, we’re taking a look at some ways to manage mental health while working in the industry.
Q?Box Round Answers*What is your favorite way to unwind after a long day?*
Sports climbing
What’s one daily habit you do to keep a clear and healthy mind?
Physiological sigh
What game are you playing now?
Rivengard
TIPS and ADVICEWe covered quite a bit today. Could you list ONE suggestion or tip you would recommend to indie devs based on our discussion?
- Focus on one thing at a time
RESOURCES and LINKSHow to get in touch with Kevin
Website: https://www.flowmade.me/
LinkedIn: Link
OTHER SOURCES: upcoming podcast Gideon’s War on Crunch
The post Maintaining Your Wellbeing in the Games Industry with Kevin Scheepers – Indie Game Movement Ep301 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
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Episode Name:How Your Process is in Your Product
Episode Description:Your systems and processes as a developer or studio can dictate everything about your project. From how you source your funding to implementing your game’s vision and communicating that to players through marketing, it’s all done by having systems in place.
The challenge with this is we may not always be aware of how each of these areas can be more defined in terms of how it relates to time, resources, quality and even communication.
Today our guest shares his insights on how clearly defined processes across your entire business can attribute to having a solid product, a great team and a sustainable studio.
Q?Box Round AnswersMost influential/inspiring Game?
Resident Evil 7 Biohazard
Evil Within 2
What’s one habit you do to keep a clear and healthy mind?
Read bible and build spaces of time to not work
What game are you playing now?
Destiny
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Constantly evaluate yourself and ask important questions
- Know your limitations and strengths
- Lead with intent and empathy when creating systems and processes in your studio.
RESOURCES and LINKSHow to get in touch with Xalavier Nelson Jr.
Website: http://www.strangescaffold.com/
Twitter: @WritNelson and @StrangeScaffold
The post How Your Process is in Your Product with Xalavier Nelson Jr. – Indie Game Movement Ep300 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Aligning Your Marketing and Game’s UX
Episode Description:Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a great game, but making the right game for a particular audience and delivering more value than what’s currently available. But even with this shift in mindset, studios and developers can still struggle with how to communicate their game’s experience to prospective players.
Thankfully, our guest shares UX design concepts and frameworks that can be translated into marketing efforts that clearly communicate a game’s vision and experience to prospective players, making this a cohesive and holistic approach that fully caters to the player’s journey and aligns marketing with UX.
Q?Box Round AnswersWhat’s your biggest gaming pet peeve?
Unskippable story/cutscenes and bad tutorials that aren’t like the actual gameplay
What’s the most common mistake you see devs or studios make with their games?
A vision that isn’t clear, goals that are too vague and not really understanding how UX plays into development.
What game are you playing now?
A lot of Marvel Snap, some Strange Horticulture and before that Tunic.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Zoom out
- Do your research!
- Don’t make a slide deck
- Ignore all advice!
RESOURCES and LINKSHow to get in touch with Neil
Website: UX is Fine
LinkedIn Page: UX is Fine
OTHER SOURCES:
Blue Ocean Strategy (Not an affiliate link)
The post Aligning Your Marketing and Game’s UX with Neil Edwards – Indie Game Movement Ep299 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:Leveraging Market Research and Reddit for Niche Games
Episode Description:Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having few games to compare yours to, what you thought was an opportunity could quickly look like a big risk.
Thankfully our guest today shares how a little market research and an understanding of your audience allows you to be more authentic with players while tackling other challenges around awareness efforts on platforms like Reddit and beyond.
Q?Box Round AnswersWhat was your childhood favorite game?
Sims 2 and My Horse Farm
What’s one habit that has contributed to your success?
Acknowledging when you mess up and working towards solutions (and learning from that experience).
What game are you playing now?
Cult of the Lamb and Star Equestrian
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Just finish a thing (a small game, etc.)
- Bring more outside things into gaming.
- Take your audience and their interests at face value and be genuine.
RESOURCES and LINKSHow to get in touch with Alice?
Website: aliceruppert.ch or The Mane Quest
Twitter: @MaliceDaFirenze
The post Leveraging Market Research and Reddit for Niche Games with Alice Ruppert – Indie Game Movement Ep298 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:How to Provide and Receive Information Using Proper Context
Episode Description:Information can be a valuable and powerful tool for anyone. Whether you’re providing or receiving information, it can make all the difference in helping others reach their goals and your own.
However, the context and intent of how information is created and received can impact our decisions, and direction and influence others. That’s why we’ll be discussing the importance of how to navigate and use information with proper context so we’re being mindful and efficient in how we apply it to ourselves and everything else we do.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Make sure the information you provide to others supports your goals and theirs.
- Take everything with a grain of salt.
- Review where you are in your journey, and how the information applies.
- Go back and review the information you found helpful. Looking at it with a different lens and context can reveal more information or opportunities you didn’t originally see.
- Sometimes, it’s worth trusting your own intuition without having influence from others.
- Again, a bad decision now is better than waiting forever to make a great one later.
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Episode Name:A Three-Pronged Approach to Building an Indie Studio
Episode Description:The path to success as a game studio is full of obstacles and opportunities. Reflection and outlook are a common theme here on the show, as well as the theme of fostering a healthy culture and mindset. And that of course, starts with having a strong foundation and doing things a little differently.
Today we’re meeting with the co-founders of Astral Clocktower Studios to explore how they took a three-pronged approach to build their studio by leveraging their different perspectives and skillsets to create a foundation that promotes growth and opportunity.
Q?Box Round AnswersIf your studio had a mascot, what would it be?
A cat
What’s one thing that motivates you every day?
Tiff: Being able to create something from nothing and realizing that vison with something tangible.
Sarah: Watching her team bring the game to life and being a part of the process.
What game are you playing now?
Sarah: Shadow of Mordor and Breadth of the Wild
Tiff: Typically watch her husband play games, recently Eldenring.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Focus on marketing at the beginning and be present
- Just keep going
- Don’t be afraid to aim high
- Surround yourself with a supportive community
RESOURCES and LINKSHow to get in touch with Astral Clocktower Studios
Website: Astral Clocktower Studios
All Social Media: Astral Clocktower Studios Social Media
Email: hello (at) astralclocktowerstudios.com
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Episode Name:Battling the Odds and Scaling Your Studio by Becoming a Leader.
Episode Description:Whenever we consider how to beat the odds and stand out with our games, lots of times we tend to only focus on the product itself. This manifests itself in various ways but it often boils down to focusing on a lot of different things that don’t always lead to solving big problems you or your studio face.
So in this special masterclass-thought experiment episode, we’re going to discuss and contemplate how you can be more focused, understand what being mindful of your time really means for you and your studio and how to leverage that information to scale and become a leader.
RESOURCES and LINKSPast Episodes Referenced that you should check out!
Ep 293 Myths About Joining the Game Industry and How to Improve It with Cassie Hoglund.
Ep 282 Creating Opportunities by Maximizing Your Time with Time with Tim Beaudet.
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Episode Name:Building Traction for Your Studio by Leveraging Your Past
Episode Description:There are a number of reasons to start an independent game studio, but the practical side of the process can be quite daunting especially when you don’t have any kind of a track record.
Today we’ll be discussing some aspects of starting a new studio and how you can leverage past experiences to build traction with your game while receiving support from partnerships.
Q?Box Round AnswersMario or Luigi?
Mario
What’s one sport you always wanted to play?
Quidditch, because played most organized sports as a kid
If you could have one superpower, what would it be?
To be able to manipulate time and space
What game are you playing now?
Stardew Valley (with his girlfriend)
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Keep your eyes open for opportunities
- Don’t shy away from people
- Don’t be afraid to show what you have
RESOURCES and LINKSHow to get in touch with Marnix
Website: Nomori Prologue
Email: marnix (at) enchantedworks.nl
Twitter: @enchantedworks_
Linked In: Marnix’s profile
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Episode Name:Myths About Joining the Game Industry and How to Improve it with Cassie Hoglund
Episode Description:Working in the games industry has become more and more coveted as the medium has evolved over recent decades. With this boom of up and coming devs, more and more misinformation pervades the conversation. Today we’ll be debunking some myths about what it means to join the game industry while sharing ideas on how we can improve it…and even yourself.
Q?Box Round AnswersSmoothie or Milkshake?
Smoothie
What was your least favorite food as a child?
Mayonnaise
What is your favorite video game character of all time?
Tatle from Majora’s Mask, but also Bretta from Hollow Knight
What game are you playing now?
Just finished playing Ni No Kuni: Wrath of the White Witch and just started Potion Craft.
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- If you’re going to be a boss or manager, you need to train in people management.
- Prioritize your own health.,
- Don’t be afraid to aim high and go for something you would really enjoy.
RESOURCES and LINKSHow to get in touch with Cassie?
Website: Indie Hoard
Twitter: @awesomehylian
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Episode Name:Layering Beats and Events to Maximize Results
Episode Description:The marketing of games is a delicate balance and requires a lot of careful thought. Between hitting your development milestones and determining how those can align with your marketing, there’s not always a straightforward answer to what you should be doing and when.
However, our guest today discusses ways to approach this and how to implement events and other beats into your game marketing strategy so you’re not only prepared to adapt, but are able to maximize your campaign results as well.
Q?Box Round AnswersWhat’s your favorite book?
Been a while, but a Dune nerd, and read lots of indie comics and Edge magazine.
If you could meet one fictional character, who would you choose?
Wolverine.
What’s your favorite games event?
As of now, Gamescom and PAX East
What game are you playing now?
Narita boy
Chained Echos
Gran Turismo 7
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Keep your ear to the ground and know what’s happening.
- Don’t have fear to reach out for help or advice.
- Don’t get caught up in your own plans and be flexible.
RESOURCES and LINKSHow to get in touch with Antoine
Website: Purple is Royal
Twitter: @antoinebord
Discord: Indie Asylum Discord Invite
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Episode Name:How Community is the Heart of Your Business
Episode Description:There are lots of different ways to create awareness for your games, from events to marketing beats, but none quite get the blood flowing and momentum going than having a committed and loyal fanbase.
Today, we talk with Alx Preston and Yiyi Zhang of Heart Machine and take a look at their past and upcoming titles to discuss how their fanbase influenced important decisions and drove them to build impactful experiences.
Q?Box Round AnswersWho is your favorite artist?
(AP) Miyazaki
(YZ) Devin L Kurtz
*Crayons, Colored Pencils, or Sharpie?*
(AP) Sharpie
(YZ) Sharpie
*What’s one habit you have that has contributed to your success?*
(AP) Constantly screaming in the night LOL (real habit – waking up early)
(YZ) Zero Inbox
*Name one thing that motivates you every day*.
(AP) To be a zero-inbox person
(YZ) Parents
What game are you playing now?
(AP) God of War and Call of Duty
(YZ) Kirby and the Forgotten Land (Geo Guesser)
TIPS and ADVICEWe covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Consistency
- Transparency
- Showing gratitude
RESOURCES and LINKSHow to get in touch with Alx or Yiyi?
Website: Heart Machine
Email: yiyi.zhang@heart-machine.com (Press) hello@heart-machine.com(general inquiries)
Twitter: @HeartMachineHQ
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Episode Name:We’re Ramping IGM – Podcast Update
Episode Description:Andrew and Mustapha have a lot of exciting updates we’re happy to share with you in this update, and you might say that one of them is a “game” changer.
The post We’re Ramping up IGM with Andrew and Mustapha – Indie Game Movement Ep290 Shownotes appeared first on RenGen Marketing.
Listen or Download Part 1 of the episode here!
Listen or Download Part 2 of the episode here!
Click here to listen on your preferred channel!
Episode Name:Indie Game Movement Holiday Episode 2022!
Episode Description:It’s the end of the year, so we wanted to put together a special holiday episode filled with fun and cheer. In fact, this episode was so big, we had to make it into two parts.
This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!
Guest Q?Box Round Answers and other info!Astrid
Episode Appeared in
IGM Ep 285: How to Humanize your Studio and Set Player Expectations
What is your favorite holiday story you like sharing with others?
Not so much a story, but every year changing the location of who’s hosting.
How to reach out?
@astridrosemarin
Discord: lilastrid #0791
Chris Z
Episode Appeared in
IGM Ep 118: How indie devs can understand and influence consumer behavior
IGM Ep 140: How to leverage the dev community
What’s your favorite holiday movie?
A Christmas Story
How to reach out?
howtomarketagame.com
Victoria
Episode Appeared in
IGM Ep 120: PAX East BONUS – Panel coverage about leveling up your conversation
IGM Ep 127: The inclusion conversation and where to begin.
What’s your favorite holiday food?
A big vat of Pho
How to reach out?
@TheVTran
Joanna
Episode Appeared in
IGM Ep 277: Getting Audiences Excited using fan fiction
What’s your favorite dessert during the holidays?
Extremely amazing chocolate cake. (Link to recipe coming soon!!)
How to reach out?
@settely1
Joanna’s LinkedIn
Chris W
Episode Appeared in.
IGM Ep 133: How to Stand out in the digital landscape
IGM Ep 141: End Year Special (with Jenny)
What’s a holiday tradition you have with your friends/family?
Hanging out with friends at someone’s garage and family bringing over their own homemade food to share with everyone.
How to reach out?
@chriswulf_
Osama
Episode Appeared in
IGM Ep 251: How to market to cultural audiences
What was your favorite video game you received as a gift?
Risk of Rain. Wasn’t thinking he’d be a great fan and then 50 hours later was HOOKED!
How to reach out?
@osamadorias
Jenny
Episode Appeared in
IGM Ep 124: How to Keep Your Community Healthy
What’s your favorite childhood holiday memory?
Her and her brother getting a Nintendo 64!
How to reach out?
All Socials!!! @kimchica25
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Episode Name:Tackling Your Mission While Taking on Side Quests
Episode Description:When it comes to running a studio or creating a game, it’s essential to be focused on your core mission. However, sometimes we get too caught up in the details of making that happen we end up missing out on life-changing experiences and valuable opportunities.
Today our guest shares her experiences of how taking on side quests not only helped drive her studio’s goals but created numerous opportunities, successes, and personal growth that likely wouldn’t have been possible if she only focused on her main mission.
Q?Box Round Answers!What’s your favorite movie of all time?
Princess Mononoke
What was your favorite subject in high school?
Biology
What’s one thing that most people don’t know about you?
Likes to sing karaoke, is good at it, and has seven names!
What’s your favorite outdoor activity?
Swimming and walking while listening to audiobooks and petting cats.
What game are you playing now?Cult of the Lamb, Alba, and Ring of Pain
TIPS and ADVICE We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
-
- Connect with other people and ask for help and advice.
- Try to get out of your comfort zone.
- Help other people out (even if you’re not in the best position to do so).
RESOURCES AND LINKSHow to get in touch with Philomena? Philomena’s Twitter: @PhilomenaSchwab
Philomena’s Email: philo(@)strayfawnstudio.com
Stray Fawn Studio’s Twitter: @StrayFawnStudio
Stray Fawn Studio’s Discord: The Wandering Village
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Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Exponential Community Growth with Jared Tan Episode Description: No matter what platform you use, it’s always a challenge to create any kind of growth with your community. But sometimes, being resourceful, having the right mindset and […]
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Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Finding Hungry Audiences in Global Markets with Yousif Alroumi Episode Description: Whenever we’re looking to serve audiences, lots of times we find ourselves looking in the same places, just with a different lens. However, sometimes it’s worth […]
The post Finding Hungry Audiences in Global Markets with Yousif Alroumi – Indie Game Movement Ep 286 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Humanize Your Studio and Set Player Expectations with Astrid Rosemarin Episode Description: As a studio, having processes for how you communicate with your audience is always important. However, sometimes how we communicate with players can […]
The post How to Humanize Your Studio and Set Player Expectations with Astrid Rosemarin – Indie Game Movement Ep 285 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Keeping Control of your Community with Sarah Makdad Part 2: Maintaining a Mental Healthy Community Episode Description: Lots of time when we talk about the health of our community, we think about this in a very general […]
The post Keeping Control of your Community with Sarah Makdad – Part 2: Maintaining a Mental Healthy Community – Indie Game Movement Ep 284 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Keeping Control of your Community with Sarah Makdad Part 1: Approaching and Adapting to Communities Episode Description: Whether you’re marketing your first or fiftieth game, it can be a challenge knowing how to approach and adapt your […]
The post Keeping Control of your Community with Sarah Makdad – Part 1: Approaching and Adapting to Communities – Indie Game Movement Ep 283 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Opportunities By Maximizing Your Time with Tim Beaudet Episode Description: When we think of creating opportunities for our games, we often don’t realize or consider how time is actually a key factor in how opportunities present […]
The post Creating Opportunities By Maximizing Your Time with Tim Beaudet – Indie Game Movement Ep 282 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Avoid Getting Too Tactical with Patrick Seibert Episode Description: Tactics and knowing what steps are needed to market your game are essential for any effective strategy, however, lots of times as game creators we can […]
The post How to Avoid Getting Too Tactical with Patrick Seibert – Indie Game Movement Ep 281 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Getting Creative with your Strategy with Joe Henson Episode Description: We all know the importance of developing a marketing strategy for your game and the idea of leveraging strategies that worked for other successful games can be […]
The post Getting Creative with your Strategy with Joe Henson – Indie Game Movement Ep 280 Shownotes appeared first on RenGen Marketing.
Want to help support IGM? Visit our Patreon page! Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Getting Impressive Results from Tools and Resources with Ashley Gwinnell Episode Description: There are tons of resources and tools out there that can help us do everything from create […]
The post Getting Impressive Results from Tools and Resources with Ashley Gwinnell – Indie Game Movement Ep 2789 Shownotes appeared first on RenGen Marketing.
Want to help support IGM? Visit our Patreon page! Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Using Data to Create Impactful Influencer Campaigns with Xavier Constantin Episode Description: We all know the importance influencers play in creating awareness for games, but despite this many people […]
The post Using Data to Create Impactful Influencer Campaigns with Xavier Constantin – Indie Game Movement Ep 278 Shownotes appeared first on RenGen Marketing.
Want to help support IGM? Visit our Patreon page! Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Getting Audiences Excited Using Fanfiction with Joanna Keler Episode Description: There are lots of ways developers and studios can get their audiences excited for the game their developing, however, […]
The post Getting Audiences Excited Using Fanfiction with Joanna Keler – Indie Game Movement Ep 277 Shownotes appeared first on RenGen Marketing.
Want to help support IGM? Visit our Patreon page! Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: The Opportunities and Challenges of Blockchain Games with Luke Willis Episode Description: The idea of providing players with a more immersive in-game experience and beyond is always enticing for […]
The post The Opportunities and Challenges of Blockchain Games with Luke Willis – Indie Game Movement Ep 276 Shownotes appeared first on RenGen Marketing.
Listen or Download the whole episode here! Click here to listen on your preferred channel! Support us on Patreon! Episode Name: Why You Should Treat Other Games as Competition Episode Description: While a lot of us in the dev and gaming community might not like the idea of being competitive with each other. The […]
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Want to help support IGM? Visit our Patreon page! Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Create Steam Events with Janek Krasoczko Episode Description: Discoverability is a huge factor when trying to get players to know more about your game and most of […]
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Listen or Download the whole episode here! Click here to listen on your preferred channel! Support us on Patreon! Episode Name: How Core Mechanics Can Make a Marketable Game Episode Description: Lots of times when we start thinking about the marketability of a game, we can get caught up in so many details that […]
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