PIVOT: Renew, Reinvent, Energize: Recent Episodes
The Fulkerson Group
Meet Futurist Joanie Abraham, President of Style Branding and author of Creating Brand Cool.
Abraham talks about the exploding world of online retailing from its early beginnings in the mid-1990’s and what she sees happening next. A true e-visionary, Abraham was one of the first in the nation to teach e-commerce, serving as a marketing professor at the Parson School of Design for 26+ years. As she tells it, interactive storytelling is only the beginning of tomorrow’s retail branding strategies
Learn what a “sweet” job Susan Whiteside has as Vice President of Integrated Marketing & Communications at the National Confectioners Association. The Association produces the Sweets & Snacks Expo, a can’t-miss industry event featuring endless new confections for buyers to sample and select. Susan talks about the Expo’s relocation in 2020 due to the pandemic and offers an inside look at the ever-changing candy and snack industry. www.CandyUSA.com.
On today’s PIVOT, meet Tony Tallo, Senior Director Wholesaler Services and Communications at Anheuser-Busch. Tony is a 35+ year executive at one of the world’s leading brands. He provides an insider look at Anheuser-Busch history, its business philosophy and strategic initiatives. You’ll hear how Anheuser-Busch acted quickly to get ahead of the curve—and stay there—when the pandemic hit.
It’s Go Time Detroit! Hear how Claude Molinari, President and CEO of the Detroit Metro Convention and Visitors Bureau has faced the pandemic challenges head-on, promoting Detroit around the world as an authentic, diverse city with a rich history of cars, culture, sports and the arts.