Captivate + Convert with Christy Cegelski: Recent Episodes
Christy Cegelski
What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)
“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”
— Melissa Houston
Is it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why.
My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking out her columns on forbes.com.)
Confession: I find it a little overwhelming to look at my own numbers. But trust me, you don’t have to be a numbers person to get BIG value out of this episode, so grab a pen before hitting play.
In this episode, you’re going to learn why all of those 7-figure launches you keep hearing about may not be as impressive as they seem.
Hit play to hear Melissa break down the real and important difference between revenue and profit, how to fix your money mindset, and five steps for revamping your financial picture!
You’ll learn:
- What you should take into account when setting your rates (no, you shouldn’t just rely on Google!)
- The #1 thing that business owners struggle with the most when it comes to their finances
- How to grow your wealth through diversifying your offers, building new revenue streams, and making investments
Subscribe now and never miss a single episode!
About Melissa Houston: Melissa Houston is a Certified Public Accountant, life coach, and entrepreneur who helps 6-figure successful CEOS grow to 8 figures+. She is a Forbes columnist and host of the Business Society Podcast. Her first book Cash Confident: An Entrepreneur’s Guide to Running a Profitable Business will be available in 2023.
Highlights:
00:32 Intro
02:02 Meet Melissa Houston!
05:29 Setting your hourly rate
06:27 Profit v. revenue
09:22 How to build wealth in your biz
12:51 Biggest problems business owners face
14:34 Fixing your money mindset
16:25 Unique ability of biz owners to create wealth
21:28 5-step framework
25:22 Where to start!
28:20 The Christy Questions
Please remember to subscribe, rate, and review!
Melissa Houston
https://www.melissahoustoncpa.com
https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
https://thebusinesssociety.co
https://www.thefractionalcfoagency.com
https://ca.linkedin.com/in/melissahoustoncpa
Instagram: melissahoustoncpa
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
“This is one of the self care things that I did: delete social media altogether for 90 days.”
— Amisha Shrimanker
We’re busting some myths on this episode of Captivate + Convert! First up: to grow your business, you have to HUSTLE.
My guest Amisha Shrimanker is living proof that the hustle myth falls flat — taking time off is actually part of her business strategy. Amisha heads up The Copy Crew, a boutique copywriting agency that works with online entrepreneurs and coaches.
I’ll tell you right now: this isn’t a rah-rah motivational episode where we pat ourselves on the back for building businesses we love. We get REAL about the struggle of having to take a cold, hard, honest look at your biz — and then fix everything you’ve been getting wrong.
In this episode, Amisha spills the deets on how she went from being a freelancer with ZERO boundaries to someone who books Fridays off and takes regular vacations from updating her socials!
Hit play and find a new way to work! You’ll learn:
- How to take an intentional, proactive approach to connecting with your dreamiest clients — and stop taking every random job that comes your way
- The mindset shift that helped Amisha say no to an amazing opportunity (and why it was the right choice for her biz)
- How building regular, non-negotiable CEO time into your schedule will help you create offers that POP!
Subscribe now and never miss a single episode!
About Amisha Shrimanker: Amisha Shrimanker is the founder of the boutique copywriting agency The Copy Crew.
Highlights:
00:33 Intro
02:12 Meet Amisha Shrimanker!
03:21 From freelancer to agency owner
05:40 The hustle myth + 2020
07:55 The cold hard look
10:08 Extended social media breaks
12:23 Proactive + experimental approaches
18:55 Mindset + scheduling
21:26 Saying no to big opportunities
24:46 Scaling up
26:48 Finding balance
29:12 Restructuring offers
30:25 The “right way”
33:04 Setting boundaries + niching
38:19 Finding a fresh perspective
42:17 The Christy Questions
Please remember to subscribe, rate, and review!
Amisha Shrimanker
https://thecopycrew.com
https://thecopycrew.com/shop/the-ceo-essential-email-scripts
Instagram: @thecopycrew
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
“The most effective copy is going to come straight from your customers’ mouths.”
— Melissa Harstine
There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great!
But many of us also start businesses out of health-related necessity — and we don’t talk about that enough!
Customer research specialist Melissa Harstine left her 9-to-5 to build a biz that would allow her the time she needed to manage her chronic illness while rocking her clients’ worlds.
The key? Stripping it down to the most profitable, impactful, manageable elements… and learning how to say no and ditch the rest.
By carving out a super specific micro-niche, Melissa has built a biz that works WITH her strengths and limitations and allows her to thrive on her own terms. In this episode, she shares the goods on how to do less while still delivering AMAZING results… and how having constraints may actually work to your advantage!
Hit play and find a new way to work! You’ll learn:
- What it means to take a subtractive approach to business — and how it looks in practice
- How hiring a customer research specialist can dramatically benefit your biz
- Melissa’s secret to marketing her services online WITHOUT social media (spoiler: it’s genius!)
Subscribe now and never miss a single episode!
About Melissa Harstine: Melissa Harstine conducts voice-of-customer research for time-starved copywriters and boutique agencies.
Highlights:
00:34 Intro
01:46 Meet Melissa Harstine!
02:40 Melissa’s journey
04:37 Subtractive approach to business
08:16 Finding the right niche
11:47 Case studies + customer research
14:37 Benefits of micro-niching
18:40 Know when to say “no”
21:11 Marketing WITHOUT social media
25:40 Roundtable breakdown
28:35 Benefits of constraints
32:08 Smarter scheduling
34:25 The Christy Questions
Please remember to subscribe, rate, and review!
Melissa Harstine
https://www.melissaharstine.com
https://www.melissaharstine.com/roundtable
melissa@melissaharstine.com
https://www.linkedin.com/in/melissaharstinecreative
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”
— Katie Kastner
This episode is for all of the mom entrepreneurs out there.
Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk about that!
Content writer and strategist Katie Kastner is a mom of two under 10, so she knows ALL ABOUT the challenges of juggling building a business with managing a household.
“I’ve learned that I have to be really patient and graceful with myself, and understand that I am a mom and I am also an entrepreneur,” Katie says. “It’s not like I decided to take on this job and I brought in a team of people to take care of everything else.”
From celebrating small wins to overcoming mom-guilt, we get INTO IT. So put the kids to bed, grab a cup of tea (or wine), and hit play!
In this episode, you’ll learn:
- How Katie found balance as a mom and entrepreneur — and how she deals when things go haywire
- Why it’s important to be able to ask for support and give yourself grace
- Why you need to reframe “success” and “perfection” on your own terms and not fall into the social media trap
Subscribe now and never miss a single episode!
About Katie Kastner: Katie Kastner is a content writer and strategist who helps small business owners decide on a content marketing strategy that will work best for their business — and then helps them put that plan into action, so that they can discover, connect, and nurture their relationship with their ideal customers.
Highlights:
00:34 Intro
01:34 Meet Katie Kastner
04:53 Discovering copywriting
06:57 Early entrepreneurship struggles
10:13 Reframing “successful business”
15:50 Finding balance
19:59 Reframing “perfection”
23:45 Instant Funnel Bundle
24:46 Letting go of shame around support
29:57 Good enough is good enough
31:16 The Christy Questions
Please remember to subscribe, rate, and review!
Katie Kastner
https://katiekastner.com
https://www.facebook.com/katiewiththewords
https://kastner102.medium.com
Instagram: @katiewiththewords
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?”
— Donna Dube
Let’s unlock a secret weapon in your business: your metrics.
In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and vision to the metrics that you should be focusing on, in order to maximize your time and your revenue.
Looking at numbers may not be as fun and creative as other aspects of your biz, but they’re definitely going to help you push the needle — if you understand what they’re telling you!
Your metrics help you figure out not only where you’re spending your energy in your business right now, but where you SHOULD be spending it in order to make the biggest impact.
This means the offers and initiatives with the biggest, juiciest profits…
The social platforms driving the most conversions…
… and the content strategies pulling in the most engagement.
You’ll definitely want to take some notes on this one (I did too!)
Hit play and find a new way to work! In this episode, you’ll learn:
- The data you SHOULD be tracking regularly… and the vanity metrics you don’t need to worry about
- Why it’s important to know where your website traffic is coming from
- How to redefine what success means for YOU
Subscribe now and never miss a single episode!
About Donna Dube: Donna Dube is the founder of Productivity Plus. She offers her entrepreneur clients personalized strategic business planning and operational management that creates ease, establishes priorities, and provides clarity.
Highlights:
00:33 Intro
01:44 Meet Donna Dube
04:53 Why we don’t like looking at numbers
06:17 What should you track?
08:07 Vanity metrics
09:32 Traffic metrics
12:46 Launch examples
15:38 Comparison game
17:14 Instant Funnel Bundle
18:13 Donna’s process + outcomes
23:41 Redefining success
26:48 Strategic planning
31:59 The Christy Questions
Please remember to subscribe, rate, and review!
Donna Dube
https://www.productivityplusva.ca
https://www.productivityplusva.ca/10-kpis-you-can-measure-today
Instagram: @productivityplusva
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ”
—Lisa Benavidez
Not sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you!
Showing up and being the face of their business can be a struggle for a lot of women, especially if they’re also juggling motherhood. So keeping it simple is a MAJOR priority.
My guest is Lisa Benavidez, a business strategist who helps women entrepreneurs and leaders create simple and effective visibility strategies that get them front and center when it comes to their ideal clients.
Best of all: you don’t need to be on ALL the platforms… and you DEFINITELY don’t have to be perfect.
You just need to be crystal clear on your messaging.
Your messaging will lay the groundwork for your visibility strategy — and this episode gives you the tools you need to come up with a killer one!
Hit play and find a new way to work! In this episode, you’ll learn:
- What main, supporting, and cornerstone social platforms are, how to choose ‘em, and how to use ‘em
- Lisa’s 5-step process for creating 90 days worth of content (yes, please!)
- How to identify client-attracting conversations that’ll help you boost your profile — and follower count!
Subscribe now and never miss a single episode!
About Lisa Benavidez: Lisa Benavidez is a business and visibility strategist who helps her clients create a bold online presence that attracts their ideal audience, and then show up, serve, and sell in a way that feels authentic and powerful.
Highlights:
00:34 Intro
01:32 Meet Lisa Benavidez
04:42 Lisa’s own visibility challenges
07:43 Your messaging is the groundwork
10:00 Identifying client-attracting conversations
11:14 Choosing your platforms
14:45 Instant Funnel Bundle
15:45 5-step process for 90 days of content
21:05 You need to repeat yourself
21:43 “Consistent” doesn't mean “every day”
25:44 Lisa’s goodies
28:27 The Christy Questions
Please remember to subscribe, rate, and review!
Lisa Benavidez
https://www.lisabenavidez.com
https://www.lisabenavidez.com/pva [$50 off promo code: Captivate}
https://www.linkedin.com/in/lisabenavidez
Instagram: @lisa_benavidez
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.”
— Peta O'Brien-Day
Where would you end up if you had to rebuild from nothing?
Peta O'Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband.
(This is the second half of my convo with Peta — if you haven’t heard last week’s episode, I highly recommend checking it out first to get the full story!)
When we left off last week, Peta had just launched her new copywriting business while caring for two young kids.
In this episode, we dig into the nitty-gritty of the early days of building her biz, including her time management strategies, how she took advantage of time zone differences to better balance her childcare, and how she sifted through best practices and self-help tips to find what worked for HER.
Listen now to learn about Peta’s top advice for biz owners — and why you DON’T actually have the same number of hours in a day as Beyoncé!
Hit play and find a new way to work! In this episode, you’ll learn:
- How to make time to work on your biz WITHOUT setting an alarm for 4 am (um, no thank you!)
- Why you need to get over the burning need to do All The Things and join all the groups — and why podcasts can be your best bet for learning
- How Peta found her way back from her darkest days — and where you can follow her story
Subscribe now and never miss a single episode!
About Peta O'Brien-Day: Peta O'Brien-Day is the wordsmith behind Words By Peta. She helps her clients bring that local, brick-and-mortar business vibe to their website’s marketing content.
Highlights:
00:34 Intro
01:29 Early days of entrepreneurship
04:10 Being realistic about time management
05:24 Peta’s top advice for biz owners
07:13 Hidden teams behind success stories
09:17 Motherhood + entrepreneurship
11:24 The Christy Questions
Please remember to subscribe, rate, and review!
Peta O'Brien-Day
https://secondtimearound.blog
https://wordsbypeta.com
https://www.facebook.com/wordsbypeta
Instagram: @allwordsbypeta
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“I’d grown up being sure that my purpose in life was to have a vocation that really helped people… I don’t think anymore that life should be all about serving other people. Being nice and doing good things for other people is great and really important, but I’m important, too.”
— Peta O'Brien-Day
This week’s episode is the first of a two-parter that digs into some pretty heavy topics.
Peta O'Brien-Day is a nurturing copywriter who helps biz owners nail a clear brand voice and connect with their dreamiest customers.
She’s also a mom who’s had a HELL of a rough road to entrepreneurship.
When Peta was 32 with a two-year-old son, her husband Mark was diagnosed with stage 4 stomach cancer, told he had 18 months to live… and passed not long afterward.
Unbelievably tragic.
Peta was left to guide her toddler and herself through their grief, totally rethink her work and lifestyle… and eventually find love again. Along the way, she started a blog that shifted her career aspirations and led to launch her own biz.
Listen now to hear how she found her way to entrepreneurship after life on hard mode — then tune in next week for Part 2!
In this episode, you’ll learn:
- How Peta successfully started over again after unthinkable tragedy (while caring for a tiny human by herself)
- How to talk about death more helpfully with people who are deeply grieving — and why the usual go-to platitudes just don’t cut it most of the time
- How blogging led Peta into a career she had never even considered before
Subscribe now and never miss a single episode!
About Peta O'Brien-Day: Peta O'Brien-Day is the wordsmith behind Words By Peta. She helps her clients bring that local, brick-and-mortar business vibe to their websites and marketing content.
Highlights:
00:33 Intro
01:37 Meet Peta O'Brien-Day
02:45 Peta’s story
08:37 Grieving process
10:37 Starting over
13:04 Support networks
14:58 Speaking about death
19:03 Instant Funnel Bundle
20:03 Leaving youth work
24:20 New love, new work, new baby
28:51 Transitioning to copywriting
32:55 International clients
34:38 Power of blogging
Please remember to subscribe, rate, and review!
Peta O'Brien-Day
https://wordsbypeta.com
https://www.facebook.com/wordsbypeta
Instagram: @allwordsbypeta
Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!
https://christycegelski.com/instant-funnel
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The funnels, and the pop-ups, and all these extra opt-ins — you don’t need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make sure that they are a good fit for you.”
— Samantha Mabe
If launching (or re-launching) your website is on your To-Do List, then this episode is for you!
My guest Samantha Mabe designs customized Squarespace website for service providers and coaches. Her specialty? Designing simple, strategic websites that help her clients grow their businesses without a ton of unnecessary bells and whistles… built in as little as 8 hours!
Having a great simple website is about more than just snazzy graphics and branding. It’s about offering just the right info in just the right places, so that it’s easy for visitors to figure out whether or not your services are a good fit.
The quicker your dream clients can figure that out, the quicker they can whip out those credit cards!
Depending on the biz, a simple website can be just as effective (or even MORE effective) than a more robust website. This can save you mucho bucks… not to mention weeks of time!
In this episode, Samantha delivers the goods on how to build a swoon worthy website that connects and converts!
Hit play and find a new way to work! In this episode, you’ll learn:
- Whether a simple website is the right choice for your business — or if you’re better off building a bit bigger
- What pages you absolutely need on your site and the important elements that should be included
- How to create a sense of flow on your website that takes your visitors where you want them to go
Subscribe now and never miss a single episode!
About Samantha Mabe: Samantha Mabe is the creative director and designer for Lemon and the Sea, a website design company that helps service-based entrepreneurs raise their prices and share their expertise.
Highlights:
00:33 Intro
02:02 Meet Samantha Mabe
03:33 Samantha’s journey
05:16 Origin of Lemon and the Sea
06:54 Your website is your home
08:51 What’s a simple website?
10:23 Start with the signature offer
12:15 When to get complex
13:34 Create your flow
16:21 Where to stash your opt-in
17:12 Ditch perfectionism
18:39 Home page
20:58 About page
23:30 Work With Me page + FAQs
30:24 Quiz
31:05 Common mistakes
33:50 The Christy Questions
Please remember to subscribe, rate, and review!
Samantha Mabe
https://www.lemonandthesea.com
https://www.lemonandthesea.com/quiz
https://www.facebook.com/lemonandthesea
Instagram: @lemonandthesea
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”
— Erika Macauley
If you’ve ever wondered whether an online business manager is a good fit for your business, then you’ll definitely want to tune into this episode!
You can just call my guest, Erika Macauley, the Chief Get-Sh*t-Done Officer.
OBMs and VAs have become extremely popular in the online business world, and I like to say that Erika is the online business manager to the internet stars. She helps visionary entrepreneurs do more of what they like to do… and less of what they don’t.
Sounds great, right?
But… what does an OBM actually DO?
If you need a primer on the magic of OBMs, don’t worry — so did I! In this episode, Erika shares everything you need to know about finding, hiring, and working with the OBM of your dreams. You’ll get the lowdown on what an OBM can do for your biz, at which stage you should think about hiring one, and how to create an amazing onboarding process.
Hit play and find a new way to work! In this episode, you’ll learn:
- The cost and benefits of working with an OBM — and which types of businesses should hire one
- The many different ways that you can work with an OBM, from launches to VIP days to ongoing
- The difference between VAs and OBMs, and when to work with each
Subscribe now and never miss a single episode!
About Erika Macauley: Erika Macauley is an integrator, OBM, and project manager. She helps 6- and 7-figure online creative biz owners pull all their ideas into a stress-free, revenue-generating structure and long-term strategy.
Highlights:
00:33 Intro
01:57 Meet Erika Macauley
02:49 Erika’s journey
09:26 Life experience counts!
11:22 What do OBMs do?
14:48 OBMs + launches
16:51 Who should hire an OBM? (+ $$)
21:49 List your pricing on your website
25:11 VAs v. OBMs
29:40 90-day onboarding process
34:45 Money talk!
37:43 The Christy Questions
Please remember to subscribe, rate, and review!
Erika Macauley
https://erikamacauley.com
https://www.linkedin.com/in/erika-macauley
Instagram: @erika_macauley
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.”
— Rachel Letham
Should self care actually be a part of your business plan?
The short answer: YES.
My guest is Rachel Letham, a positive mindset and self care coach who helps successful-yet-stuck female business owners and stressed-out, ambitious moms achieve professional growth and personal balance.
The goal? Building businesses that feel as good on the inside as they look on the outside!
Rachel helps her clients prioritize their self care and wellbeing, because you just can’t build an empire while burnt out. “It doesn’t matter whether you’re a solo business owner or running a team. If your business effectively is YOU, and you’re behind it, there is only a certain amount that you can keep doing and keep maintaining… before certain things give,” Rachel says.
By identifying your true needs and finding the right balance of structure and flexibility, you’ll be able to take care of business while ALSO taking care of yourself.
In this episode, you’ll learn how to identify and build boundaries around your self care non-negotiables and build your biz without sacrificing yourself in the process!
Hit play and find a new way to work! In this episode, you’ll learn:
- How to ride the ebbs and flows in your business more mindfully — and successfully establish boundaries during your busy seasons
- What to consider when establishing and scheduling your self care non-negotiables (and the importance of flexibility)!
- How to effectively use vision boards to grow your business and create your wellness practice
Subscribe now and never miss a single episode!
About Rachel Letham: Rachel Letham is a UK-based certified positive mindset and self care coach. She works with ambitious business professionals who seek clarity, purpose, direction, and balance.
Highlights:
00:33 Intro
01:26 Meet Rachel Letham
04:21 Redefine the hustle + grind
05:50 Impact of wellbeing on biz
07:25 Ebbs + flows
08:28 Self care non-negotiables
11:48 Balance structure + flexibility
14:03 Wants v. shoulds
18:19 Integrating your non-negotiables
22:51 Vision board success
30:10 The Christy Questions
Please remember to subscribe, rate, and review!
Rachel Letham
https://www.rachellethamcoaching.com
https://thevisionboardcourse.teachable.com/p/enroll
https://www.facebook.com/rachellethamcoach
https://www.pinterest.ca/rachelletham
Instagram: @rachelletham, @selfcaresurvivalkit
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”
— Steven Cegelski
Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!
But when it works, being part of a power couple is fabulously fulfilling!
My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the full-service water treatment company Clear Chem. He also happens to be my husband.
Relationships between two self-employed people have their own unique challenges, quirks, and bonuses. This episode is all about navigating entrepreneurial couplehood (I’m looking at you, Beyonce and Jay-Z!).
From sharing workspaces to switching states, corporate structures to consistency, we share our biggest challenges and lasting lessons. Tune in for a behind-the-scenes breakdown of how each of us built our biz — and why entrepreneurial households actually have a leg up on those still working for others!
Hit play and find a new way to work! In this episode, you’ll learn:
- The back-up plan that allowed Steven to launch a new business venture with less stress
- How we managed the transition into a dual-entrepreneur household (and how margaritas smoothed the way)
- Steven’s words of wisdom for new and aspiring entrepreneurs — and why entrepreneurship can actually offer MORE stability than the traditional job market
Subscribe now and never miss a single episode!
About Steven Cegelski: Steven Cegelski is the owner of Clear Chem, a full-service water treatment company that creates customized water treatment programs tailored to each customer's specific needs and budget.
Highlights:
00:33 Intro
02:25 Meet Steven Cegelski!
05:33 Steven’s entrepreneurial journey
10:07 Doomsday scenarios + back-up plans
12:50 Starting a entrepreneurial household
14:49 Sharing workspaces
17:54 Consistency is key
18:49 No loyalty in the job world
20:21 The Christy Questions (+ where they came from!)
Please remember to subscribe, rate, and review!
GUEST OR OTHER LINKS
https://clearchemwt.com
https://www.linkedin.com/in/stevencegelski
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”
— Taylor Daniels
I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire.
In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand.
She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.
Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.
“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”
Hit play and find a new way to work! In this episode, you’ll learn:
The biggest misconceptions entrepreneurs have about using Instagram as a business tool
How many times per week you should be posting (it’s probably less than you think!)
Best practices for boosting meaningful and authentic engagement
Subscribe now and never miss a single episode!
About Taylor Daniels
Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.
Highlights:
02:16 Meet Taylor Daniels
04:36 Instagram as part of brand strategy
06:11 Foundation over details
07:17 Stop sweating vanity metrics
08:22 When + how to post
10:02 Instagram as a driving force
11:26 Show up authentically
12:53 Seriously, stop sweating metrics!
14:52 Niche down + reach out
17:27 Detach from the outcome
21:09 Follow/unfollow game
23:17 Stay focused
27:49 The Christy Questions
Please remember to subscribe, rate, and review!
TAYLOR DANIELS
https://www.instagram.com/itstaydaniels_llc
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“I knew it would help me… get a pulse on who my audience was.”
— Sara Vartanian
Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.
This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!
Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.
I’m going to let you know right now — this definitely isn’t your typical PDF freebie!
This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).
Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work!
In this episode, you’ll learn:
The common issues plaguing conventional lead magnets — and why they often fall flat.
How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).
How to eventually scale your unscalable lead magnet.
Subscribe now and never miss a single episode!
About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.
Highlights:
01:58 Meet Sara Vartanian.
05:14 Accidental copywriter + imposter syndrome.
07:25 Where magnets go wrong.
10:21 The Unscalable Lead Magnet Method.
15:16 The results.
17:56 Social proof + two-way value.
19:51 Unscalable lead magnets + transformation.
24:02 How to resonate.
25:30 Scale+ repurpose.
28:44 Building relationships.
29:51 Keep it simple + low-pressure.
33:25 The List Playbook.
34:19 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.saravartanian.com
https://www.instagram.com/saravartanian
https://www.facebook.com/saravartaniansocial
The List Playbook: https://www.saravartanian.com/list-playbook
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“You can’t think your way into a new state of being. You have to actually get out there and do something.”
— Alexa Martin
Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you!
Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching.
In fact, Alexa resisted the idea of working with a coach for a long time... even while actively working on personal development!
When a nagging voice in her head wouldn’t stop wondering how much more she could achieve with a little help, she decided to go for it.
Her experience flipped the script.
Real transformation requires action items and accountability. “Working with coaches is honestly what really, really changed the game for me,” Alexa says. “You’re not going to change your life by listening to another podcast. You’re not going to change your life by reading another book.”
Not only has Alexa been working with coaches ever since, but her experience inspired her to launch her own coaching career!
In this convo, we talk about how Alexa went from studying math at MIT to helping people get unstuck in their lives, why you need to let go of the hustle mindset, and the book that first lit the fire inside her!
Hit play and find a new way to work! In this episode, you’ll learn:
- Why it’s important to put YOURSELF before your business — and how this will actually help you book more clients!
- How to understand the energy you show up with and change it for the better
- Why you need to create an emotional separation between yourself and your work
Subscribe now and never miss a single episode!
About Alexa Martin: Alexa Martin is a mindset and life coach who teaches people how to break up with their phones and show up for their lives.
Highlights:
00:34 Intro
01:24 Meet Alexa Martin
02:10 Getting over resistance + moving into action
06:38 Showing up for yourself first
11:21 Recognize + shift your energy
13:29 What do you believe about yourself?
15:48 Becoming “the phone girl”
17:28 Separate yourself from your biz
20:59 Rediscover yourself
24:35 The Christy Questions
Please remember to subscribe, rate, and review!
Alexa Martin
https://www.alexakmartin.com
Instagram: @alexakmart
Chasing Excellence: A Story About Building the World's Fittest Athletes by Ben Bergeron
https://www.amazon.com/Chasing-Excellence-Building-Fittest-Athletes
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.”
— Amy Collins
This week’s episode is the second half of my interview with copywriter Amy Collins!
If you missed out on last week’s episode, I definitely recommend checking it out. We dive deep into the psychology of storytelling in sales copy (and why you should be having a LOT more fun with your brand emails)!
This week, we focus on the stories that we tell OURSELVES.
(Hello, imposter syndrome??)
How you talk to yourself shapes the way you feel about yourself... and how you make decisions. Holding onto limiting beliefs can keep you from trying new things and stepping out of your comfort zone.
And if you’re an entrepreneur or freelancer, this can have a MAJOR impact on your growth and revenue!
“If you’re going through your day thinking ‘I’m not ready for this client project’ or ‘I’m not capable of pulling this off,’ well, you’re putting yourself in a position to maybe not pull it off,” Amy says. “We create our own reality… what we tell ourselves absolutely dictates how we see the world.”
Tune in for a no-holds-barred conversation about mindset work, anxiety, CBT, family patterns, lizard brain stuff, microdosing, and so much more!
Hit play and find a new way to work! In this episode, you’ll learn:
- Where our internal stories come from — and why it’s SO important to let go of the ones that no longer serve you
- Why positive affirmations and mantras just aren’t enough — and how to start creating new neural pathways
- Tools that you can incorporate into your daily life in order to rewrite your internal narratives
Subscribe now and never miss a single episode!
About Amy Collins: Amy Collins is a copywriter known for writing anecdote-driven, personality-packed copy that helps people connect with their audience and build brand loyalty.
Highlights:
00:34 Intro
01:38 How internal narratives affect us
04:44 Mindset work
07:11 Dealing with anxiety attacks
09:28 Tools for rewriting your narratives
14:33 Microdosing
22:50 Working through trauma
27:56 The Christy Questions
38:25 Rude But Charming newsletter
Please remember to subscribe, rate, and review!
Amy Collins
https://www.therealamycollins.com
https://www.therealamycollins.com/rbc
Instagram: @thereal_amycollins
Excuses Begone! How to Change Lifelong, Self-Defeating Thinking Habits by Dr. Wayne W. Dyer
https://www.hayhouse.com/excuses-begone-1
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.”
— Amy Collins
How often do I get to record an episode that talks about both copywriting tips and erotic novels?
My guest Amy Collins is a copywriter who specializes in copy infused with attention-grabbing anecdotes and captivating brand stories. (And as someone who’s worked as an Uber driver, stand-up comic, novelist, and wine wholesaler, Amy definitely knows a good story!)
Why is storytelling SO effective when it comes to boosting conversions or growing brand loyalty? The answer is pure Psych 101. Our brains are hardwired to identify and apply meaning to patterns all around us — every time we hear a story, we unconsciously look for patterns we can relate to.
Long ago, this survival mechanism helped our ancestors avoid chowing down on poisonous berries.
Today, it helps people create content that makes brands feel irresistibly relatable and authentic.
The trick is sharing the right story and tying it to your CTA.
“That creates a sense of understanding, it creates meaning, it creates a sense of connection, which is what we’re really talking about in the end,” Amy says. “Whether we’re talking about just getting along with people or creating a good life or we’re talking about sales, at the end of the day we want authentic connection.”
In this conversation, we dive into why the right story is your most powerful tool... and why you should be having a LOT more fun with your emails!
Hit play and find a new way to work! In this episode, you’ll learn:
- Legit strategies and guidelines for using stories to create connections with your ideal clients and build strong brand loyalty
- Why you should focus on managing energy rather than time — especially when working in a creative field
- How Amy integrates her creative passions into her work
Subscribe now and never miss a single episode!
About Amy Collins: Amy Collins is a copywriter known for writing anecdote-driven, personality-packed copy that helps people connect with their audience and build brand loyalty.
Highlights:
00:34 Intro
01:35 Meet Amy Collins
02:22 Amy’s career journey
06:44 Integrating creative pursuits
08:02 Manage time not energy
11:11 Pattern recognition & stories
13:40 Why does it work?
14:57 How to use stories effectively
17:11 Storytelling guidelines
20:21 Have more fun with emails!
Please remember to subscribe, rate, and review!
Amy Collins
https://www.therealamycollins.com
https://www.therealamycollins.com/rbc
Instagram: @thereal_amycollins
Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: http
“The seller doesn’t really have the power… the buyer now has all the power.”
— Julie Gohring
When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pushy timeshare agent?
When it comes to those “Most Trusted Professions” lists, salespeople generally tend to fall at the bottom — and that can be blamed on the old paradigm for selling. This sales style can be seen in movies like National Lampoon’s Vacation: pushy, aggressive, and often kinda sleazy!
In a post-Covid world, people definitely crave more meaning and connection — and that translates into wanting to buy from people that they trust and relate to. They also have access to a ton of information at their fingertips, so they’re a LOT better informed than customers 20 years ago.
It’s definitely time for a mindset shift around sales!
Feminine leadership and sales coach Julie Gohring teaches the new paradigm for selling, one built on connection and inclusion rather than fear and lack.
“Selling is really an exchange between two people. That’s all it is,” Julie says. “To sell means to give… I always connected selling to a chance to connect with someone — a chance to get to know someone and be curious about what they’re like. And also maybe be able to help them get something that they want.”
Hit play and find a new way to work! In this episode, you’ll learn:
- What feminine, connection-oriented selling looks like in practice (with real-life examples)
- The #1 skill that leads to more conversions and higher revenue
- The main role that you should be playing in your sales conversations
Subscribe now and never miss a single episode!
About Julie Gohring: Julie Gohring is a feminine leadership and sales coach who has sold everything from cookies to clothing to pharmaceuticals. She believes that taking a feminine approach to sales can make the process much easier — and feel less sleazy.
Highlights:
00:33 Intro
01:11 Meet Julie Gohring
07:11 Costa Rica synchronicity story
12:13 The old paradigm
15:36 The new paradigm
17:07 Vibe v. fear
19:07 Mindset shifts
22:20 Origin of business practices
23:35 Nordstroms story
27:03 What feminine selling looks like
30:58 Main role in sales conversations
32:07 Let go of expectations & set intentions
35:26 Pre-call plan sheets
37:15 Quality over quantity
45:22 The Christy Questions
Please remember to subscribe, rate, and review!
Julie Gohring
https://sellingisfeminine.com
Instagram: https://www.instagram.com/sellingisfeminine
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert!
It’s true that most entrepreneurs launch without even having a partner, let alone a team. In those early days of building your empire, you get used to wearing all the hats, taking on all of the responsibility… and having all of the control.
But here’s the thing about solopreneurship — as your biz grows and you take on more tasks and longer hours, you’re inevitably going to burn out. And you will NOT be providing your greatest, zone-of-genius value!
So, how do you take the first steps toward building out your dream team?
My guest today is Emily Milling, head honcho of the fabulous podcast production agency The Ultimate Creative.
Over the last year and a half, Emily transformed The Ultimate Creative from a one-woman show to a thriving ensemble, bringing on a copywriter, a podcast editor, and an online business manager to help her shift from an 80-hour work week to an 80-hour work MONTH.
In this convo, she spills the good, the bad, and the rad of her hiring process — and how she built a team that she loves!
Hit play and find a new way to work! In this episode, you’ll learn:
- How to know when it’s time to build a team — and where to start when hiring
- Why you need to let go of the idea of total control in your business in order to scale successfully
- How to prepare for the financial commitment of expanding your team
Subscribe now and never miss a single episode!
About Emily Milling: Emily Milling is the founder and CEO of The Ultimate Creative, a podcast production agency based out of Toronto. When she’s not leading her amazing team, you can find her crackin’ yolks with her comedy troupe, Big Chick Energy Sketch, or making horror movies with her partner.
Highlights:
00:32 Intro
02:17 Meet Emily Milling
03:55 Valeska Griffiths
06:33 Gabe Rudyk + Kallai Plummer
07:14 Knowing it’s time to build a team
09:03 Importance of processes
10:13 Subcontractors v. employees
14:14 Financial + time commitments
18:55 Elbow injury story
21:37 OBMs
25:53 Humans v. automation
28:18 What would Emily do differently?
30:06 Have realistic financial expectations
34:29 Melissa Houston
35:33 The Christy Questions
Please remember to subscribe, rate, and review!
Emily Milling
https://theultimatecreative.com
https://emilymilling.com
Instagram: @emily.milling
Melissa Houston
https://www.melissahoustoncpa.com/think-like-a-cfo-podcast
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“What people do find is that they find themselves… who they are and how they show up.”
— Kathleen Oh
We’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re going to live happily ever after.
But if you’re living in the real world, you already know that it doesn’t work that way.
Integration coach, breathwork facilitator, and psychedelic guide Kathleen has worked with financially thriving six- and seven-figure entrepreneurs — people who seem from the outside to have their sh*t together.
But as Kathleen says, having the car, the house, and the investments doesn’t mean that they’re happy or feel connected to their inner truths — or even their own authentic wants and needs.
“I think what microdosing does is really turns it around and acts as a mirror,” Kathleen says. “Those things that you want, you can be and become and create from the inside out.”
This is the second of a two-part interview series. In Part 1, we talked about Kathleen’s background, how microdosing actually works, and the political history of psychedelics. In this episode, we dig into the juicy outcomes Kathleen’s entrepreneur clients experience — and why we need to rethink what “success” means to us.
Hit play and find a new way to work! In this episode, you’ll learn:
- Why so many people become disillusioned after reaching a level of “success”
- The outcomes that entrepreneurs like Tarzan Kay have reported after working with Kathleen
- Why having fewer choices might actually be more satisfying than having many
NOTE: this podcast episode is for educational purposes only.
Subscribe now and never miss a single episode!
About Kathleen Oh: Kathleen Oh is an internal family systems informed integration coach, breathwork facilitator, and psychedelic educator and guide. She helps her clients peel away the layers that keep their inner landscapes unfamiliar and strange.
Highlights:
00:34 Intro
03:19 Kathleen’s clients
08:06 What is success?
09:13 White colonial patriarchy + capitalism
12:00 Client outcomes
15:10 Less fear + more consistency
17:55 Richness + time
19:42 The Christy Questions
Please remember to subscribe, rate, and review!
Kathleen Oh
https://coachkathleenoh.com
Tiktok: https://www.tiktok.com/@coachkathleenoh
Spotify: https://open.spotify.com/user/4quyosivqob8qhr9cqqhj657w (@CoachKathleenOh)
Instagram: https://www.instagram.com/therealcoachoh
Dr. Rosales Meza
https://www.drrosalesmeza.com
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“With psilocybin slowing down the thought to allow for the feeling, it gives more choice around the action.”
— Kathleen Oh
This episode of Captivate + Convert is going to take you on a journey.
Or should I say “trip?”
My guest is Kathleen Oh, an integration coach, breathwork facilitator, and psychedelic guide.
Full disclosure: I’ve been working with her for a while now and she is PHENOMENAL at what she does!
And part of what she does is help her clients unpack their limiting beliefs, connect with their inner landscape, and develop greater clarity... through microdosing psilocybin mushrooms.
“What psilocybin does is it works on receptors in the brain that are the emotional receptors, the serotonin receptors, similar to what an antidepressant is,” Kathleen explains. “But an antidepressant is actually capping those receptors so that the emotion doesn’t become too out of unbalance. What psilocybin is doing is pushing into new space, new thought, and new experience.”
Why am I talking about microdosing on a podcast about entrepreneurship? Because when it comes to the stressful reality of running your own business, conversations about self care, mental health, and emotional wellbeing are just as legit as conversations about social selling and marketing strategy.
So hop into the episode, keep an open mind, and get ready to learn everything you ever wanted to know about magic mushrooms!
Hit play and find a new way to work! In this episode, you’ll learn:
- Why psychedelics have such a bad rep despite their amazing healing potential
- The lowdown on microdosing and how it can be used for mental and emotional wellness
- Where to find free support, guidance, and education for microdosing
NOTE: this podcast episode is for educational purposes only.
Subscribe now and never miss a single episode!
About Kathleen Oh: Kathleen Oh is an internal family systems informed integration coach, breathwork facilitator, and psychedelic educator and guide. She helps her clients peel away the layers that keep their inner landscapes unfamiliar and strange.
Highlights:
00:33 Intro
02:43 Meet Kathleen Oh
05:24 Trauma, near death + awakenings
08:37 History + politics behind psychedelic messaging
15:27 How microdosing works
19:25 Trauma in the body
22:20 Microdosing + guidance
29:18 It’s an ongoing process
31:36 About Part 2
Please remember to subscribe, rate, and review!
Kathleen Oh
https://coachkathleenoh.com
Tiktok: https://www.tiktok.com/@coachkathleenoh
Spotify: https://open.spotify.com/user/4quyosivqob8qhr9cqqhj657w (@CoachKathleenOh)
Instagram: https://www.instagram.com/therealcoachoh
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“Always keep your ear to the ground, so that you are aware of how people are responding to your brand.”
— Tiffany Ingle
You can’t scroll your Instagram or Facebook feed for more than a minute without running into an entrepreneur posting about their signature, 4-step framework that’s going to transform your biz — or even your life!
What IS a signature framework?? And should you create one for your own business?
My guest for this episode, brand voice strategist Tiffany Ingle, is here to spill the beans on exactly what a signature framework is, how to develop a sellable one, and why building an aligned framework will set you and your offers apart from your competition.
Sounds great, right? But there’s more — creating your signature framework will actually simplify EVERYTHING about your brand strategy, from marketing to offer creation!
“When you’re thinking about creating a framework, you first want to consider what you’re doing right now,” Tiffany says. “Think about what’s working for you internally, and then figure out what’s working well for your existing clients. Get on the phone with them — find out what parts of the process are really resonating with them.”
In this episode, Tiffany shares how to build a framework, when to roll it out, and whether you should share it publicly!
Hit play and find a new way to work! In this episode, you’ll learn:
- What it means to create a “framework” in your business — and why a good framework will become the spine of your brand
- The importance of being flexible and treating your framework as a living thing
- Whether you should focus on process or outcomes when it comes to your framework
Subscribe now and never miss a single episode!
About Tiffany Ingle: Tiffany Ingle is a brand voice strategist and conversion copywriter, a mom of three young kids, and host of the Authenticity is Addictive podcast.
Highlights:
00:33 Intro
01:22 Meet Tiffany Ingle
03:43 The MLM intro
06:13 Shift to freelance writing
08:12 Entrepreneurship & motherhood
10:35 Pandemic & online courses
12:25 What is a framework & why have one?
14:22 How do you develop a framework?
17:30 Be flexible & responsive
18:44 Process or outcomes?
20:34 Share it publicly?
23:28 Lead magnets & templates
24:36 Tiffany's CRAVE Framework
30:42 Outsourcing with a framework
32:15 The Christy Questions
37:01 Find Tiffany
Please remember to subscribe, rate, and review!
Tiffany Ingle
https://tiffanyaingle.com
https://tiffanyaingle.com/aia
Instagram: https://www.instagram.com/tiffanyaingle
https://www.linkedin.com/in/tiffanyaingle
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“Your FAQ is going to arm you with talking points. It establishes a foundation of who you are, how you work, what your expectations are, and what people’s expectations of you should be.”
— Cathlyn Melvin
How much time do you spend thinking about your FAQs? Or, how about this: do you even have an FAQ section on your website?
After my interview with copywriter and editor Cathlyn Melvin, I will be adding one ASAP!
For many of us, FAQs are a totally overlooked element of our websites. But when handled correctly, your FAQs can become a secret weapon that will vet your prospects BEFORE your discovery calls and help you manage challenging client interactions with ease!
I bet that got your attention!
FAQs used to be a simple way to get ahead of customer service questions, but they’ve begun to take on new roles. “Recently, it’s switched to being really sales-focused, where we’re getting ahead of objections and we’re increasing the Know, Like, and Trust before people get on the call with us,” Cathlyn says. They can also be used to shape the provider-client relationship!
Cathlyn uses her FAQs to give potential clients the opportunity to understand her process, services, and working relationships right off the bat, so that prospects that aren’t a good fit can opt out of booking a call — and prospects that ARE can get even more excited about working with her!
By outlining who you are, how you work and how you expect to be treated BEFORE your discovery calls, you set up the foundation for your biz relationships on YOUR terms.
And that is priceless!
Hit play and find a new way to work! In this episode, you’ll learn:
- The types of things that you should really consider including in your FAQs
- How FAQs differ from and overlap with contracts
- Where you should be referencing your FAQs when engaging with prospects (hint: not just on your FAQ page!)
Subscribe now and never miss a single episode!
About Cathlyn Melvin: Cathlyn Melvin is a copywriter, editor, and advocate for mission-driven businesses. She specializes in copywriting and editing websites, e-newsletters and other email sequences, blogs/articles, and ebooks.
Highlights:
00:33 Intro
01:19 Meet Cathlyn Melvin
03:26 Prepping clients with FAQS
06:32 Where to keep FAQs
07:30 FAQ objectives
08:49 Setting ground rules
11:55 Contracts v. FAQs
14:33 Why Cathlyn started using FAQs
16:34 Christy’s client story
19:45 How many FAQs?
24:33 FAQ tips
29:52 The Christy Questions
Please remember to subscribe, rate, and review!
Cathlyn Melvin
https://www.rightcatcreative.com
Instagram: https://www.instagram.com/cathlynmelvin
Twitter: https://twitter.com/cathlynmelvin
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“We get to make our own rules.”
— Deanna Seymour
You started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire?
Deanna Seymour is a graphic designer who’s ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from social media — widely considered a no-no when it comes to building your biz!
Deanna doesn’t just march to the beat of her own drum, she built that drum from scratch!
In this episode, Deanna talks about how to be authentic online with integrity, how to effectively promote your business on social media without burning out, and how she’s become a successful entrepreneur with ADHD.
This conversation is frank, candid, and 100% no-holds-barred, so if you’re looking for real-deal advice on how to build a business that works for you, you’ll want to dig right in!
Hit play and find a new way to work! In this episode, you’ll learn:
- Deanna’s unique approach to creating amazing offers based on having fun, not what you think you’re supposed to do
- Why your Instagram Stories don’t have to be perfect — and how they can be your greatest source of connections
- Why you might want to think twice before signing up for that online course you’ve been eyeing
Subscribe now and never miss a single episode!
About Deanna Seymour: Deanna Seymour is a graphic designer, wife, mom of two, and a recovering perfectionist. She hosts the Imperfect Party podcast and creates fully custom, scroll-stopping, on-brand graphics for her clients’ social media.
Highlights:
00:34 Intro
02:07 Meet Deanna Seymour
05:46 What she’s doing differently
11:10 Online courses + their marketing
17:56 Authenticity
21:57 Keeping it “real”
28:16 Instagram Stories
29:26 Social media expectations
32:41 Facebook groups
34:25 Happy hours + content mapping
36:11 Stay connected to your own socials
39:24 What feels good for you?
42:00 Emotional labor + comparisons
47:32 Marketing Made Un-Sleazy
50:46 The Christy Questions
1:03:27 Find Deanna
Please remember to subscribe, rate, and review!
Deanna Seymour
https://deannaseymour.com
https://deannaseymour.com/sleazy
Instagram: https://www.instagram.com/imperfectparty
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”
— Kristin Macintyre
Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it?
Then you’re going to want to listen to this episode!
My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!
And she is THRIVING.
“What is a VIP Day? It really is just a service that has three particular qualities to it,” Krisitin says. “Then you can take those qualities and create an offer that meets those qualities, but it can look like SO many different things!”
What are those three qualities? You’re going to have to tune in to find out!
In this episode, Kristin talks about the key ingredients of a VIP offer, her journey from teaching composition to college students to writing copy, and how the VIP Intensive offer changed Kristin’s business!
Hit play and find a new way to work! In this episode, you’ll learn:
- How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourself
- How Kirstin and I set up our respective VIP offers — and what goes into them
- Whether your VIP should be an entry point or an upsell — and where to start your pricing
Subscribe now and never miss a single episode!
About Kristin Macintyre: Kristin Macintyre is an entrepreneur and conversion copywriter. She whips up copy that connects, communicates, and converts, with a whole lotta strategy and a pinch of personality — aka the good stuff.
Highlights:
00:35 Intro
02:20 Meet Kristin Macintyre
03:30 From English teacher to copywriter
08:44 Learning v. taking action
10:30 The MFA experience
11:50 3 qualities of a VIP offer
14:23 VIP Day v. VIP Intensive
16:53 Done-in-a-Day
18:25 High-ticket or entry point?
20:37 VIP Intensive impacts
21:59 Goodbye, proposals + discovery calls!
23:48 Talking money, honey!
27:52 Find what works for you
28:51 Demonstrate value
30:02 Non-service VIP Days
33:40 VIP Day repeat clients + Disney
38:16 Delivering the final product
40:09 The Christy Questions
48:12 Find Kristin
Please remember to subscribe, rate, and review!
Kristin Macintyre
https://macintyrecopy.com
Instagram: https://www.instagram.com/kristin.macintyre
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”
— Jessica Terzakis
Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.
Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.
Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course.
“I think the marketing for online courses is glittery, it’s sparkly — it’s really sexy, isn’t it? It’s like ‘create your course, launch it, and make seven figures’” Jessica says. “I’m not bashing online courses… I think it’s just that they’re a very advanced solution for a business owner.”
This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing.
If you want to learn all about the good, the bad, and the ugly about online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!
Hit play and find a new way to work! In this episode, you’ll learn:
- How to create a unique group program that stands out from the pack (with real examples)
- Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
- Why the beta launch formula is going to become your secret weapon
Subscribe now and never miss a single episode!
About Jessica Terzakis: Jessica Terzakis is a curriculum creator, small business advisor, and the program director for Terzakis And Associates. She loves collaborating with entrepreneurs that are experts in their field and transforming their knowledge into value-packed, exciting content.
Highlights:
00:33 Intro
01:43 Meet Jessica Terzakis
05:03 Courses v. group programs
06:55 High-ticket pricing v. volume
08:22 Find your 8-10
12:02 ‘Set it & forget it’ myth
13:25 When to launch
17:18 How to be unique
24:05 Unique touch examples
25:25 Embrace beta launches
29:02 Freebie
31:56 Transparency
33:33 Setting your pricing
39:28 The Christy Questions
Please remember to subscribe, rate, and review!
Jessica Terzakis
https://terzakisandassociates.com
Instagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates
Twitter: https://twitter.com/terzakissmbiz
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
Today's episode is a little different...
When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why.
So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health!
As it turned out, we had so much to talk about, I ended up dedicating TWO entire podcast
episodes to the subject!
Last week's episode was all about Meghann's own incredible 'behind the business' story of healing from food and exercise addiction, recovering from a traumatic brain injury that ended her career, and how she became a health coach.
If you haven't listened to Part One, seriously - go back! It's an unbelievable journey she's been on!
In today's episode (Part Two) we're talking about how my life has changed since I cut out sugar and switched to a high-fat, low-carb diet.
I'm sharing my personal experience, what it's like to work with Meghann and complete her program, and of course, my results (so far.)
We also dive into some common FAQs around keto and specific questions people asked me on Instagram, like:
✓ What the ketogenic lifestyle is and isn’t — and who can get the most benefits from a low-carb, high-fat diet
✓ What it means to deal with Leaky Gut Syndrome, what it can lead to, and how to treat it
✓ The huge role that mindset and accountability play in successfully reaching your health goals
Subscribe now and never miss a single episode!
About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.
Highlights:
00:32 Intro
02:03 Benefits & results
03:57 Why does it work?
06:26 Leaky gut syndrome
09:01 Biggest ketogenic misconceptions
13:00 Sticking with it & results
19:09 Will you miss foods?
23:47 Accountability & mindset
31:04 The Christy Questions
34:50 Challenging clients
39:46 Find Meghann
Please remember to subscribe, rate, and review!
https://www.brainbodyandbeyondllc.com
https://linktr.ee/brainbodybeyond
Instagram: https://www.instagram.com/Meghann.Alice
Instagram: https://www.instagram.com/brainbodybeyond
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“I’m in the clear now. I’m feeling like a human and I’m ready to take on the world.”
— Meghann Hempel
Certified health and lifestyle coach and personal trainer Meghann Hempel has the kind of inspiring ‘behind the business’ story that could be turned into a bestselling book.
And we’re going to explore it all on the Captivate + Convert podcast!
Prior to changing the lives of her clients (including me!), Meghann dealt with her own unhealthy relationship to food — which started at the age of just nine years old, when she was prescribed psychiatric medications which led to major weight gain, increased appetite, and food obsessions.
At 16, she became a fitness addict, binging on food and then over-exercising.
It wasn’t until she weaned herself off of her prescription meds that she was able to find the clarity and energy to start building her career….
… and that’s when her eating disorder got truly serious.
This episode is the first of a two-part interview with Meghann. This chapter explores Meghann’s journey from overmedicated child to zombified young mom to healed healer. From rock-bottom bulimia to traumatic brain injury, Meghann has overcome some serious challenges — tune in now to hear her incredible story!
Hit play and find a new way to work! In this episode, you’ll learn:
- How prescription meds affected Meghann’s lifestyle and eating habits — and how long it took her to recover
- How a traumatic brain injury forced Meghann to shift her career path
- The real lowdown on food addiction, triggers, and food sobriety
Subscribe now and never miss a single episode!
About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.
Highlights:
00:33 Introduction
04:22 Meet Meghann Hempel
05:55 Meds & bulimia
07:53 Pregnancy & depression
09:21 Getting off the meds
10:37 Finding her path... & getting derailed
13:34 Discovering the ketogenic lifestyle
15:42 TBI
19:18 Triggers & food sobriety
22:45 Working with clients
26:27 Why we eat
27:21 Food addiction
29:41 Sick of diets
33:57 Why keto & primal?
38:00 Food choices
Please remember to subscribe, rate, and review!
Meghann Hempel
https://linktr.ee/brainbodybeyond
Instagram: https://www.instagram.com/Meghann.Alice
https://www.penguinrandomhouse.com/books/189611/anatomy-of-an-epidemic-by-robert-whitaker
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“My business is my activism, because it’s a legacy that I’ll leave for my children.”
— Tamika Auwai
We’ve made it to the first anniversary of the Captivate + Convert podcast!
Over the past year, I’ve had the opportunity to talk to some amazing guests who have shared some legit tips and biz-building strategies across a range of disciplines, including brand building, copywriting, SEO, and more.
Honestly? When I first launched the podcast, I wasn’t sure how long it would last.
Let me tell you — producing a weekly show isn’t easy, especially for someone with no prior background in podcasting.
But despite all the uncertainty and overwhelm… Captivate + Convert has managed to consistently rank in the top 5% of business podcasts! (Thank you to everyone who has left a review or a five-star rating!)
Along with the juicy tidbits shared by my super interesting guests, many of you have told me that you love the Christy Questions segment.
In this episode, I share the history behind The Christy Questions, along with some of the top Christy Questions highlights from the last year.
You’ll hear about how copywriter Licia Morelli rocks her multi-passionate approach to writing...
You’ll learn why entrepreneur Kaley Sparling didn’t leverage her platform as a former Mrs World when launching her biz...
You’ll discover how a family tragedy led Sara Vartanian to go full-time in her business...
… and much more.
Hit play and find a new way to work! In this episode, you’ll learn:
- Why the right messaging will actually resonate more than a big name
- Where to draw the line when it comes to what you share as a personal brand
- How to meld your activism and your business
Subscribe now and never miss a single episode!
Highlights:
00:33 Happy anniversary!
02:06 About The Christy Questions
04:04 Licia Morelli & doing all the things
10:51 Kaley Sparling & the right story
17:10 Cara Alwill & privacy
21:47 Rob Marsh & Kira Hug on the spot
33:42 Sara Vartanian & leaving her job
39:10 Tamika Auwai & activism
43:50 Outro
Please remember to subscribe, rate, and review!
https://www.instagram.com/liciamorelli
https://www.instagram.com/kaleysparling
https://www.instagram.com/thechampagnediet
https://www.instagram.com/thecopywriterclub
https://www.instagram.com/saravartanian
https://www.instagram.com/orishacreative
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“We have to do a lot of showing in our stories, with examples… not just telling people.”
— Brenna McGowan
We all know the importance of having a strong call-to-action… but everything that comes before your CTA needs to be just as powerful!
This week’s episode is a blast from the past — it’s an episode that covers a pretty important topic when it comes to copywriting and marketing: storytelling.
My guest for this episode, Brenna McGowan, is a legit genius when it comes to transitioning from your story to your sell — the one step that so many marketers seem to stumble on.
Brenna and I have a great conversation about what happens when you niche down (it’s not what you’d expect!), what really connects you with your ideal clients, and how to effectively weave storytelling into the copy you write for your biz website and emails.
As a major bonus, we also answer the age-old question when it comes to nurturing emails: quantity or quality?
Hit play and find a new way to work! In this episode, you’ll learn:
- Brenna’s amazing Segue framework to help you effortlessly sell through your emails and captions
- The biggest mistakes that people make when writing their copy — and what to do instead
- How to identify the stories that will help you sell... and the stories that are a little bit TMI!
Subscribe now and never miss a single episode!
About Brenna McGowan: Brenna McGowan is an award-winning email copywriter and content strategist who helps the words that sounded so good in your head come out even better on the page. She has worked alongside some of the biggest names in the space and has a knack for helping clients tell everyday stories that fill up their programs and jack up their open rates...to over 50%!
Highlights:
00:33 Introduction
03:24 Meet Brenna McGowan
08:38 The copywriter journey
09:33 Niching down
12:27 Biggest copy mistakes
15:45 Share the right story
17:21 Story transitions
18:48 Choosing your stories
23:30 The Segue framework
27:15 Segue example
29:10 Illustrations + preempting objections
33:38 Injecting personality
34:37 Quality or quantity?
41:46 Repurposing content
43:07 Dream assignment & challenges
48:59 Boundaries
51:07 Imposter syndrome
54:07 Anxiety
Please remember to subscribe, rate, and review!
https://brennamcgowan.co/resources
https://www.instagram.com/brennamcgowanco
https://www.facebook.com/brennamcgowanco
MY FREEBIE: need link
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
“Words on the page really don’t mean anything and they won't convert if there’s no purpose or strategy behind it.”
— Ash Chow
This episode is dedicated to biz owners going through a launch or looking to launch in the near future! My guest, Ash Chow, is sharing her secret sauce on making your launch an epic success… before your offer even goes live. Yup, you heard me.
Ash is a launch strategist and copywriter who works with course creators and online entrepreneurs, and specializes in setting her clients up for success before their cart opens.
Ash believes that the pre-launch runway is just as vital to your sales as your actual launch, and her clients have the revenue numbers to prove it.
“What we’re really doing in the pre-launch stage is identifying what beliefs your prospects hold about your industry or your topic, and then slowly reframing those beliefs or tackling those objections or shifting your mindset towards a place where they will see the value of the offer,” Ash explains.
This conversation digs DEEP into the ways that pre-launch content varies from launch content and why it’s so important to create both — trust me, you’ll want to take some notes.
Bonus: Ash also shares her three go-to social media post styles for the pre-launch process!
Hit play and find a new way to work! In this episode, you’ll learn:
- The 3 types of pre-launch content that will prime and warm up your audience
- When the pre-launch runway starts — and what you need to fill it with
- How to research prospect objections before they pop up — so that you’re ready to counter them
Subscribe now and never miss a single episode!
About Ash Chow: Ash Chow provides launch strategy and copy for course creators and online entrepreneurs who want to leave the world a better place than they found it.
Highlights:
01:44 Meet Ash Chow
04:08 Niching down
09:22 Pre-launch phase
12:48 Objection research
17:03 Inaction to action
20:26 Pre-launch content v. launch content
24:43 Social media posts
30:12 Learning from other copywriters
33:22 The Christy Questions
Please remember to subscribe, rate, and review!
https://ashchow.com
Instagram: https://www.instagram.com/itsashchow
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“I really view style as, first and foremost, self expression… and also self care.”
— Swapna Patel
Knowing what to wear for brand photoshoots, Zoom meetings, or speaking gigs can be tough — unless you’re getting advice from a styling genius!
My guest Swapna Patel is a personal style expert and former designer who specializes in helping women business owners and entrepreneurs discover and upgrade their personal style and feel confident and empowered.
It’s not about seeking out the hottest designers or following every trend out there. It’s about finding clothes that make you feel good and express your authentic style and self.
Of course, it doesn’t hurt if the clothes also make you feel like a total boss! “It’s not about the price tag or the label or who is going to see you in it,” Swapna says. “The way I dress sets the tone for the rest of my day.”
In this conversation, Swapna explains how to feel more confident on camera, why your Instagram feed will benefit from including your photograph, and how to supersize your ‘know, like, and trust’ factor through polished and authentic styling!
Ready to stop hiding behind Canva graphics and start embodying your brand? Hit play and find a new way to work! In this episode, you’ll learn:
- How to develop your personal brand style — and why it’s SO important
- How many looks you should be photographed in to carry you through your content creation
- How to use color psychology to get more clients (and get more done)!
Subscribe now and never miss a single episode!
About Swapna Patel: Swapna Patel is a fashion designer turned personal style expert who helps women in business level up their personal style and boost their confidence, so they can build their brands and go from best kept secret to household name.
Highlights:
01:51 Meet Swapna Patel
05:55 Women & visibility
07:43 Optimize your Instagram feed
10:16 Showing up online
12:47 What is a personal brand?
16:10 Cleaning tips
16:41 Using style & photos to reflect your brand
20:14 Tips for confidence on camera
22:00 Color psychology
24:32 The Ultimate Brand Photoshoot Style Kit
26:26 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.styleremixx.com
https://www.styleremixx.com/photoshoot
Instagram: http://www.instagram.com/style.remixx
https://www.facebook.com/swapnastyleremixx
http://www.pinterest.com/styleremixxfashion
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“It’s always about timing… just do not undersell yourself.”
— Queen Chioma
PR and media coach Queen Chioma knows good publicity — and she helps her female entrepreneur clients secure more than their fair share of great press!
Her clients have been featured in Forbes, the BBC, MTV, OK!, and a ton of podcasts, and last year she launched her own media platform called She Rises in the Media, which gives women entrepreneurs the resources and support they need to land speaking gigs and boost their profile in the media.
“It’s important to have those moments where we’re shining, because it boosts our self esteem and our morale,” Queen says. “It’s also important because we get to give back. We get to be heroes or she-roes to women or other girls out there that need us, desperately… when we share our story, we change lives.”
In this episode, Queen breaks down the basics of PR — when you should seek it, how to reach out and pitch yourself, and the common myths that hold so many business owners back from claiming their time in the spotlight!
Hit play and find a new way to work! In this episode, you’ll learn:
- When you should consider working with a publicist to boost your brand profile — and recommendations for first steps
- How to gain visibility when you’re not totally comfortable with being on camera or speaking to large audiences
- Queen’s Dos & Don’ts checklist for coming up with a great hook or story angle
Subscribe now and never miss a single episode!
About Queen Chioma: Queen Chioma Nworgu is an international motivational speaker,
TV presenter, PR and media coach, publicist, and professional singer. She works with women entrepreneurs and coaches, helping them to break into the media and attract great PR for their brands.
Highlights:
01:49 Meet Queen Chioma
04:22 Knowing when you’re ready
07:41 Visibility for the camera-shy
11:55 Big myths about PR
14:46 Own your expertise
15:53 Do’s & don’ts for story angles
20:56 Dress for success
23:30 Recommendations for first steps
27:43 Choose the right outlets
31:11 Easy wins to start with
36:07 Develop a celebrity mindset
40:17 Queen Moments
43:42 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.queenchiomamedia.com
Instagram: https://www.instagram.com/queenchioma
Twitter: https://twitter.com/queenchioma
https://www.youtube.com/user/festivesuccesscoach
https://www.sherisesinthemedia.com
Instagram: https://www.instagram.com/sherisesinthemedia
https://www.facebook.com/groups/sherisesinthemedia
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“I’m still experimenting with what it’s going to look like… I don’t ever want to say never.”
— Emily Aborn
With so many Facebook groups out there, how do you build a community that people want to keep coming back to, day after day?
… and how can you turn it into a profitable business?
Emily Aborn is a content writer and the founder of She Built This, an empire that includes a membership, a podcast, and a thriving Facebook community.
And on this episode of Captivate + Convert, she is spilling all of her amazing community-building secrets!
It takes strong and savvy leadership to keep a community group not only alive, but full of life. So, how does Emily keep the group’s engagement up and the vibe consistent — and how did she create her revenue streams without compromising the community aspect?
This episode reveals all the juicy details of Emily’s journey from mattress store owner to content writer to successful community head, so you won’t want to miss a single second!
Hit play and find a new way to work! In this episode, you’ll learn:
- How Emily transitioned from owning a brick-and-mortar store to running a profitable online community
- Where Emily recognized opportunities for monetization — and how she implemented
- How Emily’s initial vision for the community evolved as the community grew (and the importance of being flexible)!
Subscribe now and never miss a single episode!
About Emily Aborn: Emily Aborn has been a business owner since 2014, with experience in both brick-and-mortar and online businesses. She is the founder and owner of She Built This, LLC™, a community for women entrepreneurs and professionals and has worked with executives and entrepreneurs in marketing, administrative, copywriting, and creative roles since 2006.
Highlights:
01:49 Meet Emily Aborn
03:28 From mattresses to content writing
08:50 Copywriter story commonalities
13:30 How She Built This was born
16:35 Online businesses & loneliness
18:24 Initial vision v. reality now
20:59 Monetization
24:05 Profitability without losing the vibe
29:02 Mindset & money
33:02 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.emilyaborn.com
https://www.shebuiltthis.org
Instagram: https://www.instagram.com/shebuiltthisgroup
https://www.facebook.com/groups/shebuiltthis
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“As business owners, we all struggle from time to time… you don’t have to get it right every time to be successful.”
— Christy Cegelski
Another short, sweet, and solo episode — this one focusing on a topic that far too many women entrepreneurs and biz owners can relate to.
Self-sabotage.
This, along with imposter syndrome, is something that a lot of people don’t really like to talk about. But dealing with self-sabotaging tendencies is absolutely crucial to building the kind of business you want to own… and being able to enjoy the lifestyle you’ve put so much work into creating for yourself!
So, this episode is going to act as a mini-masterclass on recognizing and repairing your self-sabotaging behaviors — so that you can get back to rocking your zone of genius and racking up new clients!
I talk about what self-sabotage really looks like, as it can show up in insidious ways that sometimes we don’t even recognize. I dive into the reasons why we engage in these types of destructive actions. And I give some tips on how to turn it all around and heal those harmful behaviors.
Your first act of cutting down on self-sabotage and fully supporting your business? Hitting play on this episode! Let’s go!
In this episode, you’ll learn:
- The self-sabotaging patterns that may appear in your life — and how to identify them
- What the 2 Ps are — and how to react when they pop up while you’re working on projects
- The psychological reasons that lie behind your self-defeating behaviors
Subscribe now and never miss a single episode!
Highlights:
01:33 Introduction
01:33 Avoiding the finish line
02:49 The 2 Ps
04:36 Other common self-sabotage patterns
05:38 How to recognize behaviors
06:28 Why do we do this?
07:38 How can we stop?
Please remember to subscribe, rate, and review!
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“You have to find the entry point that’s going to resonate with you.”
— Tamika Auwai
As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs?
Obviously, you should be thinking about your clients, but what about your own needs and wants?
Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be set up in a way that supports the quality of life that you want and deserve.
This episode dives deep into an aspect of biz-building that is almost always overlooked: thinking about the experience we want to create for ourselves as business owners.
Tamika Auwai is the CEO of Orisha Creative and inventor of The Nurture Matrix™, a unique evergreen nurture marketing framework that helps you stay connected with your audience and keep your leads warm — without you having to churn out new content regularly. This helps biz owners grow their business in the background, without giving up more of their time.
An excellent step toward creating the experience you want, if you ask me!
How do you want each day to unfold? What are your medium- and long-term goals? Grab a pen and get ready to take notes, because we’re about to change the way that you do business!
Hit play and find a new way to work! In this episode, you’ll learn:
- What it means to build your biz with your own experience in mind — and what it can look like in practice
- How to get over the resistance to the idea of changing your business practices
- 2 things we should stop doing right now in order to create the businesses we want
Subscribe now and never miss a single episode!
About Tamika Auwai: Tamika Auwai is the CEO of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry. She is the creator of The Nurture Matrix™, a unique evergreen nurture marketing framework that’s revolutionizing the way master coaches approach social media and email marketing.
Highlights:
01:35 Meet Tamika Auwai
03:59 The Nurture Matrix™
06:52 Building with experience in mind
08:42 Setting the right goals
11:13 Tamika’s experience
14:37 Systems & processes
16:31 Find your entry point
19:19 What we should stop
21:39 Outsourcing & hiring
23:56 The comparison game
27:40 Personal lessons
31:59 Burnout
35:12 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.orishacreative.com
https://www.instagram.com/tamikaiscontent
https://instagram.com/orishacreative
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“Part of the strategy behind great copywriting is to get the messaging down.”
— Christy Cegelski
Another short and sweet solo episode for you today! This one is inspired by some conversations I’ve been having lately with newbie copywriters and content creators on Facebook.
It all comes down to this: there are a lot of people out there who don’t really understand the difference between content marketing and copywriting.
Full disclosure: I also didn’t know the difference when I started out.
Like so many other copywriters, I was writing a little bit of everything when I started out. It took me a while before I was able to start dividing up my work into these separate categories.
But knowing the differences between the two types of writing is a great first step in figuring out your niche — and then OWNING it.
Once you know where your strengths and weaknesses lie, you’ll know which projects to take on, which to avoid, and which to outsource.
In this episode, I break down the purpose and strategy behind each type of writing — and reveal why they tend to be priced differently.
Let’s dive in!
Hit play and find a new way to work! In this episode, you’ll learn:
✔ What types of writing are considered content marketing — and how they’re used to support sales
✔ How to use copywriting strategically in order to effectively drive action
✔ The reasoning behind the difference in pricing between content marketing and copywriting
Subscribe now and never miss a single episode!
Highlights:
00:33 Introduction
01:41 Content marketing v. copywriting
02:43 Content marketing
05:13 Copywriting
07:22 Pricing
08:10 Find me + freebie
Please remember to subscribe, rate, and review!
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“All of the women that I work with are so fearful of raising their prices.”
— Deepshikha Sairam
Did you know that smashing the patriarchy is actually the ultimate business move?
Deepshikha Sairam helps her clients throw away the patriarchal “hustle” blueprint and build businesses based on their own cyclical nature and energetic gifts.
Known as The Client Attraction Queen and the Creator of Dream Lives, Dee is all about helping female service providers and coaches build thriving businesses and create success by design, so you know that I HAD to have her on the podcast!
Living in a patriarchy has huge effects on us, not only as women but as entrepreneurs. Have you ever wondered why so many female creators suffer from imposter syndrome?
Dee regularly sees these effects on her clients, who deal with fears over showing up and raising their prices. “When we keep doubting ourselves, then we limit ourselves from the opportunities,” Dee says.
In this episode, we talk about balancing energy, patriarchy stress disorder, and why you NEED to start charging what you’re worth.
Hit play and find a new way to work! In this episode, you’ll learn:
✔ What exactly the patriarchy is and how it affects us — not just as women, but as business owners
✔ How women support patriarchy against their own interests — and what we can do to opt out
✔ What it means to tap into your masculine and feminine energies (and how to use them)!
Subscribe now and never miss a single episode!
About Deepshikha Sairam: Deepshikha is a spiritual business mentor who helps create curated business strategies for her clients that really allow them to leverage their energetic gifts. She hosts the How to Womxn: Buck the System Live your Truth podcast.
Highlights:
02:00 Meet Dee Sairam
04:17 What is patriarchy & where did it start?
09:56 How women buy in
12:28 Effects of patriarchy
16:11 80-year-old exercise
17:15 Masculine + feminine energies
18:56 Patriarchy Stress Disorder
24:14 Processing trauma
29:20 What can we do?
36:00 The art of allowing
41:30 The Christy Questions
Please remember to subscribe, rate, and review!
https://socialiquegroupe.com
https://www.instagram.com/deepshikhasairam
https://www.facebook.com/groups/thebadassleadgenclub
Patriarchy Stress Disorder: The Invisible Inner Barrier to Women’s Happiness and Fulfillment by Dr. Valerie Rein
https://www.drvalerie.com/book
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Dr. Bessel van der Kolk
https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“There’s something really intimate about listening to someone speak on a podcast.”
— Christy Cegelski
Whether or not you’re a podcaster yourself, making guest appearances on other people’s podcasts is a fantastic way to build your visibility among audiences that may never have heard of you otherwise.
And if you can nail your appearance, you’re another step closer to establishing yourself as THE thought leader in your niche.
I already know that you’ll succeed once you get booked on your dream podcast (you brilliant entrepreneur!), so today’s episode is all about creating foolproof pitches designed to create an eye-opening first impression, make you irresistible to hosts, and snag you that easy HELL YES.
Why should podcasts be part of your marketing strategy? Because they’re a powerful, intimate way to create a connection to audiences, build trust, and enhance your reputation.
After listening to this episode, you’ll have the tools you need to create your killer pitch — then all you’ll need is a decent mic!
Hit play and find a new way to work! In this episode, you’ll learn:
The core research you need to do BEFORE making your move
How to clearly explain the value you’ll deliver to a podcast’s specific audience (and the host!)
Exactly how to structure your pitch email so that it gets the attention it deserves.
Subscribe now and never miss a single episode!
Highlights:
00:45 Intro.
01:50 Why are podcasts powerful?
02:20 Your core research.
03:38 What’s your value to the audience?
04:43 What’s your value to the host?
05:43 Growing the audiences.
07:18 How to get your email read.
08:42 Be patient.
Please remember to subscribe, rate, and review!
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“I knew it would help me… get a pulse on who my audience was.”
— Sara Vartanian
Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.
This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!
Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients… and generate over $75k in revenue.
I’m going to let you know right now — this definitely isn’t your typical PDF freebie!
This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).
Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work!
In this episode, you’ll learn:
The common issues plaguing conventional lead magnets — and why they often fall flat.
How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).
How to eventually scale your unscalable lead magnet.
Subscribe now and never miss a single episode!
About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.
Highlights:
01:58 Meet Sara Vartanian.
05:14 Accidental copywriter + imposter syndrome.
07:25 Where magnets go wrong.
10:21 The Unscalable Lead Magnet Method.
15:16 The results.
17:56 Social proof + two-way value.
19:51 Unscalable lead magnets + transformation.
24:02 How to resonate.
25:30 Scale+ repurpose.
28:44 Building relationships.
29:51 Keep it simple + low-pressure.
33:25 The List Playbook.
34:19 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.saravartanian.com
https://www.instagram.com/saravartanian
https://www.facebook.com/saravartaniansocial
The List Playbook: https://www.saravartanian.com/list-playbook
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“My service is a movement. And when you work with me, your brand will get a sustainable upgrade.”
— Anna Rosa Parker
What do you do when you lose it all?
You build it back up - even better than before!
My guest on this week’s episode of Captivate + Convert is Anna Rosa Parker, a copywriter and brand strategist who specialized in helping luxury travel and lifestyle brands update and perfect their brand messaging.
But when the pandemic hit, she lost every last one of her clients.
While this devastating setback could have caused her to give up on her business entirely, Anna took it as an opportunity to reimagine and rebuild her business by carving out a mission-driven niche for herself that allows her to work with eco-conscious clients who are looking to change the way they do business.
This isn’t your typical tips-and-tricks style episode but you’ll definitely walk away with some major inspiration — especially if you're starting over or feel ready for a change but you're not sure how to make it happen.
Hit play and find a new way to work! In this episode, you’ll learn:
When Anna realized she had an opportunity to pivot — and how finding the right community helped her make the change.
How Anna helps clients incorporate sustainability into their brand strategy and the way they do business.
The policy Anna incorporated to ensure that 10% of her income from each project helps the communities her clients serve — and how it perfectly aligns with her mission.
Subscribe now and never miss a single episode!
About Anna Rosa Parker: Anna Rosa Parker is a brand strategist and copywriter who helps luxury travel brands integrate sustainable practices into their businesses — and communicate that in their messaging.
Highlights:
01:48 Meet Anna Rosa Parker
03:08 Anna Rosa’s typical clients
03:45 Pandemic, hospitality shutdown & NYC
06:22 Lost clients + repositioning
09:50 Making luxury fun + sustainable
10:40 Alignment + client vetting
12:47 Anna Rosa’s sustainability process
14:10 The 10% policy
15:43 Artist Inclusive community
18:15 Building writing income
20:10 Agency life
22:17 The Christy Questions
30:47 Contact + download
Please remember to subscribe, rate, and review!
https://www.dashofcopy.com
https://www.dashofcopy.com/sustainableupgrade
https://www.instagram.com/dashofcopy
https://www.facebook.com/dashofcopy
https://www.artistinclusive.com
LONG-FORM SALES PAGE NOT CONVERTING? OR MAYBE YOUR WEBSITE COPY NEEDS A LITTLE ZHUZH?
MY DONE-IN-A-DAY SESSION IS THE QUICKEST (AND MOST COST-EFFECTIVE) WAY TO WORK WITH ME TO TAKE YOUR COPY FROM HO-HUM TO HELL YES! AND MAKE SURE IT’S OPTIMIZED FOR CONVERSIONS.
CLICK THE LINK BELOW TO LEARN MORE. ⬇︎
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagr
People love taking quizzes. It’s why savvy biz owners use them as part of their marketing strategy — and why you should, too.
This episode’s guest, Christen Schneider, is a legit authority on using quizzes for list-building and lead gen.
Why are quizzes one of the most effective ways to build your list? As lead magnets, they definitely take more work to get through than the typical PDF download — but they’re also a LOT more engaging.
“People like instant gratification and they like self-centered stuff,” Christen says. “We like to talk about ourselves. We like people to help us, specifically, and we like to think that it’s gonna be quick… the quiz doesn’t solve the problem for them, but it’s something they can look at right away.”
Basically, quizzes are a high-converting lead magnet for broader-based audiences that ALSO offers the opportunity for segmentation (and that means more powerful follow-ups)!
But you can’t just throw together any old quiz. Want to create a high-impact quiz that grabs your audience’s interest and asks just the right questions? Christen breaks it all down and keeps it super simple and super practical in this episode (and yes, she DOES dive into the tech side of things). Let’s get started!
Hit play and find a new way to work! In this episode, you’ll learn:
What micro-commitments are — and how you can build them into your marketing strategy.
How to come up with a quiz topic aligned with your offer.
How to create personalized automated follow-ups that help lead to next steps.
Subscribe now and never miss a single episode!
About Christen Schneider: Through her marketing agency, Christen Schneider works with creative business owners and leadership teams to hone in on client-focused, story-driven, can’t-ignore marketing, with a focus on copywriting and tech. She is an authority on using quizzes for list-building and lead generation.
Highlights:
01:37 Meet Christen Schneider
04:06 Why are quizzes so powerful?
06:02 Broader-based audiences
06:46 Deciding on a quiz topic
10:17 Quality v. quantity
10:56 Automated follow-ups
16:49 You don’t need a “cool” topic
18:20 The tech tools
23:20 Christen’s services
24:45 Paid or organic?
25:41 The Christy Questions
Please remember to subscribe, rate, and review!
https://www.christenschneider.com
https://www.instagram.com/christenjschneider
https://www.facebook.com/christenjschneider
https://www.linkedin.com/in/christens
NEED LINK TO THE FACEBOOK LIVE CHRISTEN MENTIONS
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
“Because of our experiences that are individual and unique to us, we have the ability to change people’s lives in a specific way.”
— Erin Neuhardt
Today’s episode is all about being seen.
There’s a lot of advice out there about what you should be doing to gain visibility and exposure for your brand. And no wonder — the online world is flooded with creators and entrepreneurs all fighting to capture the attention of their ideal audiences.
But many of the people handing out advice on increasing brand visibility are delivering cookie-cutter, one-size-fits-all solutions.
Visibility strategist and consultant Erin Neuhardt understands that difference matters.
As entrepreneurs and the faces of our brands, we are all unique: we have different offers, we have different strengths and weaknesses, and we’re comfortable showing up in different ways.
Erin helps her clients create visibility strategies that are in alignment with their goals and who they are as people — and she isn’t shy about spilling all of her greatest insights in this episode of Captivate + Convert!
Hit play and find a new way to work! In this episode, you’ll learn:
What visibility strategy actually means — and how it helps you grow your biz in a practical way
The 4 specific blocks that women have around visibility (and how to overcome them)
The most effective methods of increasing visibility — and why it’s SO important to understand your motivations first
Subscribe now and never miss a single episode!
About Erin Neuhardt
Erin Neuhardt is a visibility consultant who helps entrepreneurs, thought leaders, and coaches craft plans to increase their visibility by finding the right opportunities to reach their audiences in an authentic way — while remaining in alignment with their goals, personalities, and values.
Highlights:
01:43 Meet Erin Neuhardt
04:39 Visibility strategy: what and why
06:00 Intentionality
07:18 Women + visibility
09:33 We don’t see the whole picture
12:16 Invisibility + safety
13:48 Effective avenues to visibility
16:03 Building confidence
17:19 Pitching tips
20:41 Come from a place of service
22:43 Build momentum + receive
23:36 The Christy Questions
Please remember to subscribe, rate, and review!
ERIN NEUHARDT
https://www.facebook.com/groups/visibilitygrowth
https://www.linkedin.com/in/erin-neuhardt
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
“I actually think there’s more room for creativity WITHIN my structure, because I base it off of when my brain is working best on certain things.”
— Jill Wise
Ready to supercharge your productivity without the hustle headache?
This week's guest, Jill Wise is about to show you how to get sh*t done and reduce your Ibuprofen budget in the process!
Jill is a multi-passionate entrepreneur who has mastered the art of systems, processes, and structure...
Which has helped her reduce stress AND boost her results in her own business.
She spills all her secrets in this week's episode of the podcast and trust me, you don't want to miss it!
Whether you're not sure what systems will have the most impact or you're like me, and you've avoided setting up too much of a structure for yourself because you didn't want to be boxed in, this episode is for you.
It's packed with powerful tips on how to work smarter in your business -- from optimizing your weekly schedule to allowing yourself to be flexible AND finding freedom in structure.
In fact, I followed Jill's advice in this interview and it's giving me LIFE! Seriously, I don't know how I managed without it!
Hit play and find a new way to work! In this episode, you’ll learn:
Jill’s #1 tip for entrepreneurs struggling with their time management
The difference between working ON your business and IN your business — and how to hit the perfect balance
How Jill built up a client base as a multi-passionate and multi-specialized entrepreneur
Subscribe now and never miss a single episode!
About Jill Wise
Jill Wise is a brand strategist, organic marketing expert, conversion copywriter, and business coach. When you work with her, you get a back-pocket copywriter and ceaseless cheerleader ready to help you get to that next level you never thought was possible because—real talk—she knows her sh*t.
Highlights:
01:40 Meet Jill Wise
04:41 Building a client base
06:45 Niching
07:58 Working ON v. IN your business
09:00 Time-blocking
11:47 Creativity + energy mapping
14:52 Balance v. burnout
18:14 Freedom in structure
20:11 Jill’s #1 takeaway
23:19 The Christy Questions
Please remember to subscribe, rate, and review!
CONNECT WITH JILL
https://www.wordsbyjill.com
https://www.instagram.com/wordsbyjill
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Long-form sales page not converting? Or maybe your website copy needs a little zhuzh? My Done-In-a-Day session is the quickest (and most cost-effective) way to work with me to take your copy from ho-hum to HELL YES! And make sure it’s optimized for conversions. Click the link below to find out how it works.
https://christycegelski.com/hire-me
“If you feel pulled towards something and you can’t stop thinking about it, there’s a reason.”
— Christy Cegelski
Are you pressing pause on the thing you REALLY want to do because you're afraid that A) It's already been done and B) You have nothing new to offer?
The truth is, there's plenty of room at the table for you and it's 100% possible to get paid to do what only YOU can do -- even in a wildly competitive online market.
And in this solo episode, I share the top five things you can do to boost your fame factor and stake your claim.
But before you hit play, you might want to grab a pen and paper — I think you’ll want to take some notes!
A lot of would-be entrepreneurs and side hustlers out there hold back from pursuing what they truly feel called to do because they're afraid the market is "too saturated" and they don't know how to set themselves apart (or if that's even possible.)
Here’s the thing — in the online space, EVERY market is saturated.
But that doesn't have to stop you from becoming successful.
Nobody is able to do what you do exactly the way you do it.
And being one of many in your field actually offers you a unique opportunity to showcase what makes YOU different and sets your process and offers apart.
Which BTW, is what will resonate with those dream clients of yours...
If you're ready to get all Queen Bey in your niche so you can render the competition irrelevant?
Hit play to learn:
How to position yourself as an expert without feeling like a one-trick pony
Why collaboration helps you build your brand, not dilute it
How to build trust + provide value through the right kind of teachable content
Subscribe now and never miss a single episode!
Highlights:
01:14 Saturated markets
02:13 Follow your passion anyway
03:47 Specialization
04:46 Create teachable content
05:37 Build visibility
06:52 Collaborate with others
08:04 Show up consistently
Please remember to subscribe, rate, and review!
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Long-form sales page not converting? Or maybe your website copy needs a little zhuzh? My Done-In-a-Day session is the quickest (and most cost-effective) way to work with me to take your copy from ho-hum to HELL YES! And make sure it’s optimized for conversions. Click the link below to find out how it works.
https://christycegelski.com/hire-me
“A lot of people focus on just being on page one… but you also have to rank for the right phrases”
— Per Andreasen
Want to take your SEO to OMG?
My guest Per Andreasen used his mad SEO skills to rank in the TOP 5 on Google search for fitness copywriters.
Per is an expert in using SEO to attract the right audience and gain legit exposure. This is a subject I knew nothing about before sitting down to chat with him, and let me tell you — this interview is an eyeopener!
If you want to drive more targeted traffic to your website, SEO is the way to go. It’s the practice of taking into account what people search for when you’re writing copy and coming up with your marketing strategy.
By upleveling your SEO, you can actually move your webpages up in Google search rankings, making it easier for your best-fit customers to find you (you won’t reach many of them if you don’t show up in the first five pages of results).
There are a few things you have to think about when coming up with your strategy: what keywords do your ideal clients use when searching for services similar to yours? Which keywords perform the best? How many of them should you use in your copy?
And, importantly, how do you niche down and position yourself as a leader in your space?
Yes, SEO seems intimidating and technical, but Per breaks it down into easily digestible bites. This episode is perfect for both SEO beginners and those looking to upgrade their skills.
Hit play and find a new way to work! You’ll learn:
How to use meta descriptions to convert people from seeing your search result to visiting your site
How to refresh + upgrade your older content to attract new readers
Tools + software you can use to upgrade your SEO more easily
Subscribe now and never miss a single episode!
About Per Andreasen
Per Andreasen ranks top 5 in the Google search for fitness copywriters. After working out for a decade, he fell deeply in love with no-nonsense businesses in the fitness industry — his dream clients.
Highlights:
01:32 Meet Per Andreasen
06:00 SEO: what and why
08:26 DIY or not?
09:19 Definitions
10:26 What your audience wants to know
12:30 Meta descriptions + titles
15:50 SEO Spider
17:50 Refresh old content
22:32 Writing tools
25:50 The Christy Questions
Remember to subscribe, rate + review!
PER ANDREASEN
https://strongestcopy.com/cc
https://www.instagram.com/strongestcopy
Answer the Public
https://answerthepublic.com
Screaming Frog
https://www.screamingfrog.co.uk/seo-spider
SEM Rush
https://www.semrush.com
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with an optimized email sequence or landing page. Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”
— Taylor Daniels
I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire.
In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand.
She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.
Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.
“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”
Hit play and find a new way to work! In this episode, you’ll learn:
The biggest misconceptions entrepreneurs have about using Instagram as a business tool
How many times per week you should be posting (it’s probably less than you think!)
Best practices for boosting meaningful and authentic engagement
Subscribe now and never miss a single episode!
About Taylor Daniels
Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.
Highlights:
02:16 Meet Taylor Daniels
04:36 Instagram as part of brand strategy
06:11 Foundation over details
07:17 Stop sweating vanity metrics
08:22 When + how to post
10:02 Instagram as a driving force
11:26 Show up authentically
12:53 Seriously, stop sweating metrics!
14:52 Niche down + reach out
17:27 Detach from the outcome
21:09 Follow/unfollow game
23:17 Stay focused
27:49 The Christy Questions
Please remember to subscribe, rate, and review!
TAYLOR DANIELS
https://www.instagram.com/itstaydaniels_llc
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Believe it or not, there's a prerequisite to writing emails that sell...
You need to have subscribers who actually open and engage with your newsletters.
But if you happen to have a pretty big chunk of subscribers who haven’t opened your emails in the last several months, it's probably time to clean up your list.
There are a lot of legit reasons why subscribers go cold (and I share them in this episode) but as business owners, we tend to have a lot of resistance to the idea of letting them go.
I mean...it seems counterintuitive, right? Why would you want to be sending out your stuff to fewer people?
I get it, I do. But when you see how getting rid of the dead weight improves your open rates, boosts engagement, and even increases conversions - you'll be a convert for sure!
In this episode, I break down all the deets of how, why, when to scrub your list — so you can finally build a community of subscribers who actually read, open, and reply to your emails!
In this episode, you’ll learn:
- Which subscribers you should be identifying for deletion — and which you want to hold onto
- The most common reasons why your subscribers would suddenly stop opening your emails
- The great (and immediate) benefits you get from cleaning up your list a couple of times per year
Subscribe now and never miss a single episode!
Highlights:
00:54 Why I love this topic
01:15 What scrubbing your list means & why do it
02:07 Why people stop opening your emails
03:08 Why cleaning your list is so important
04:12 The tech stuff
05:22 How to scrub your list
Please remember to subscribe, rate, and review!
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
“I’ve just always had the attitude of like ‘I’ll figure it out when I get there’ and ‘why not me?’”
— Brittany McBean
What do you think life will be like when your biz hits that magical six figures?
My guest for today’s episode knows that life on the other side of six isn’t just butterflies and rainbows. So, get ready for some real talk!
Brittany McBean is a launch expert and copywriter who knows all about the growing pains of hitting six figures (or multiple six figures) in your business — let’s call it the dark side of growth.
You could say that Brittany took the fast lane to six figures. Her income in 2019 was $7,000.
Less than 12 months later, she’d made $170,000.
All without having taken a single business class.
“It’s a lot of solving things after the fact,” Brittany says. “In the past two years, I’ve had to hire, I’ve had to fire, I’ve had to have really hard conversations. I’ve had contractors who were not a good fit leave and it was not a good situation. I’ve had to fire clients who were not a good fit out of values… our family can’t afford for me to give up on this, so I just had to figure it out. There wasn’t another option.”
In this episode, Brittany breaks down her road from four figures to six, including her move from entry-level pricing to five-figure premium services and how she landed her first big-name client.
She also shares some really smart tips on how to start client (and team member) relationships off on the right foot!
Hit play and find a new way to work! In this episode, you’ll learn:
- The first hire Brittany made — and why she doesn’t recommend getting a VA right away
- How to knock the socks off your prospects with killer systems and sales calls
- The top 3 systems you need to set up in your business
Subscribe now and never miss a single episode!
About Brittany McBean
Brittany McBean is a launch strategist and copywriter who helps educators, course creators, and coaches make moolah online with conversion copy pumped full of personality, persuasion psychology, and market research.
Highlights:
- 02:07 Meet Brittany McBean
- 05:22 $7,000 to $170,000
- 09:11 Landing her big client
- 12:58 Getting the confidence
- 16:20 Pricing & services
- 20:07 The first hire
- 21:52 Systems & active listening
- 25:17 Setting the client relationship tone
- 28:49 Fast growing pains
- 33:58 Building a team
- 43:42 3 systems you HAVE to have
- 49:29 The Christy Questions
Please remember to subscribe, rate, and review!
BRITTANY MCBEAN
https://brittanymcbean.com
https://www.instagram.com/brittanylmcbean
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“When we’re in the eye of our own hurricane, it doesn’t make any sense.”
— Kasey Mathews
Do you make excuses every time an opportunity comes up that aligns with what you want for yourself?
Why do we DO that?
On this episode, transformational life coach Kasey Mathews is here to talk about who is REALLY running your business — you or your unconscious beliefs.
Kasey teaches that behaviors are driven by beliefs. Your limiting beliefs and mindset heavily influence the way that you show up in your biz, without you even realizing it.
“It’s like we’ve created this incredible recipe, we’ve put all these luscious, gorgeous ingredients into it… and yet you’re putting it on a plate that was never fully washed,” Kasey says. “It’s still got sticky bits and junk on it from those beliefs that live within yourself.”
Those sticky beliefs can include thoughts like “I’m not good enough,” “I don’t have enough experience,” or “No one is going to want what I have to offer.”
At some point or another, we all wind up feeling like we’re stuck in place. We seem to be doing everything right on the surface, but can’t seem to get the results that we want. In this episode, you’re going to learn how to identify and heal those sticky, negative thoughts that get in the way of you running your business the way you want to.
Hit play and find a new way to work! In this episode, you’ll learn:
- How to turn on your awareness and tap into those unconscious beliefs
- The common limiting beliefs that haunt entrepreneurs — especially women
- The #1 question to ask yourself in order to flip your imposter syndrome on its head
Subscribe now and never miss a single episode!
About Kasey Mathews
Kasey Mathews is a book-writing and transformational life coach, an inspirational speaker, and the author of Preemie: Lessons in Love, Life and Motherhood & Mom's Guide to Creating a Magical Life.
Highlights:
- 01:34 Meet Kasey Mathews
- 04:46 The dish metaphor
- 06:53 Belief-driven behavior
- 09:18 Becoming aware
- 14:00 Common limiting beliefs
- 16:30 Reframing the issue
- 18:28 Healing your beliefs
- 26:58 Magical Living daily planner
- 28:12 Worthiness
- 30:11 Your business is your partner
- 31:41 The Christy Questions
Please remember to subscribe, rate, and review!
KASEY MATHEWS
https://kaseymathews.com
https://www.instagram.com/kaseymathews
https://twitter.com/kaseymathews
https://www.facebook.com/kaseymathewsmagical
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.”
— Mallika Malhotra
Want to know the secrets behind making your brand the hottest person at the party?
In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attract dreamy clients, and snag the type of visibility that makes it easier to grow your biz!
Mallika helps female entrepreneurs stop hiding behind their logo, show up confidently as the face and voice of their business, and become a brand leader in their space.
She’s a big believer in the power of connection. And if you want to resonate, you need to be relevant and authentic!
“Your brand needs to represent your values and your mission... all of those foundational elements that are gonna build that stronger connection to the right people,” she says. “They’re gonna be inspired by you. They’re gonna feel like you’re speaking to them in a language that really resonates — that they can feel in their heart. And once you’re able to captivate them and work with them… then they become an ambassador or a raving fan or a referral source.”
Having a clear message, killer storytelling skills, and a keen knowledge of your target audience are crucial when it comes to captivating your dream clients!
Hit play and find a new way to work! In this episode, you’ll learn:
- Every single little thing that goes into your brand — and how to make it all shine!
- 6 legit brand-building rules to capture your dream clients
- How to humanize your brand... without falling into TMI territory!
Subscribe now and never miss a single episode!
About Mallika Malhotra
Mallika Malhotra is a brand strategist, brand photographer and brand mentor. She’s the founder of MikiFoto + Co and author of The Brand Photography Playbook.
Highlights:
- 01:32 Meet Mallika Malhotra
- 03:39 From family photography to branding
- 07:06 Experimentation
- 08:49 Connection-driven work
- 10:19 The importance of relevance
- 11:31 What the heck is a brand??
- 13:15 6 brand-building rules
- 18:00 Niching down
- 23:30 Problem-solving
- 24:42 Dare to be different
- 26:55 Humanizing
- 31:54 Be visible
- 35:46 The Christy Questions
Please remember to subscribe, rate, and review!
MALLIKA MALHOTRA
https://www.mikifoto.com
https://www.instagram.com/mikifotoco
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“The types of cold pitches that I think of as ethical have only one recipient. They’re clearly crafted for that one brand or that one decision-maker, and they’re targeting a specific problem rather than pitching somebody’s self worth or abilities.”
— Bree Weber
Can you imagine getting a genuine ‘thank you’ for sending out a cold pitch?
Bree Weber teaches others how to write pitches people actually appreciate.
Her secret? Ethical cold pitching.
“I generally think of cold pitching in two camps: traditional cold pitching, which we all have some associations with... it’s a relatively generic template that you maybe personalize a little bit, that is meant to operate at scale,” Bree says. “When I talk about ethical cold pitching, I’m talking about not just pitching for work, but starting conversations and building relationships. When it comes from a place of connection and when it comes from a place of truly desiring to help someone, it’s a completely different experience for you, but also for the recipient of that cold pitch.”
The proof is in the numbers. After creating her ethical cold pitch framework, Bree put it to the test, using the method to try to grow her own business.
30 days later, her monthly revenue had leapt from $2k to $10k!
Did I mention her response rate is 100%??
Compare THAT to traditional cold pitching! Want to try the method yourself?
Hit play and find a new way to work! In this episode, you’ll learn:
- How Bree used ethical cold pitching to boost her revenue — and her best tips for implementing the method yourself!
- The innovative “business roulette” process Bree used in order to discover her passion
- Top tactics for dealing with limiting beliefs like imposter syndrome & scarcity mindset
Subscribe now and never miss a single episode!
About Bree Weber
Bree Weber, AKA the cold pitch evangelist, helps introverted service providers sell more with ethical cold pitching — without sounding sleazy, feeling annoying, or coming off desperate!
Highlights:
- 01:18 Meet Bree Weber
- 05:11 Business roulette
- 07:12 Ethical cold pitching
- 09:31 Cold pitch stigma
- 10:53 Mindset shifts
- 16:47 The good “no”
- 19:36 Connection approach
- 21:02 Top tips
- 25:36 Prospecting
- 28:39 Masterclass
- 33:51 The Christy Questions
Please remember to subscribe, rate, and review!
BREE WEBER
https://www.coldpitchcopy.com/email
https://www.instagram.com/coldpitchcopy
MASTERCLASS
https://www.coldpitchcopy.com/captivate
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“Creating a basic email marketing funnel for them allowed them to bring in more leads on a consistent basis and automate the sales process.”
— Christy Cegelski
For my first year in business, give or take, I worked on all kinds of projects.
And I mean ALL kinds: I wrote blog posts, came up with social media captions, developed course scripts, created newsletters… you name it, I wrote it. I ran the whole gamut.
This was great for learning about what I liked or didn’t like, but not so great for establishing a niche.
I decided to focus on email marketing as one of my main services, because I was working on a lot of email campaigns and my clients were seeing some really great results — their open rates were doubling (or tripling!) and they were booking more discovery calls than ever.
This definitely got me interested in figuring out how to optimize the lead gen cycle and sales process.
I wanted to make it easier for them to bring in more leads and clients (and cement myself in their minds as a copywriter/consultant extraordinaire!).
The first challenge: helping them earn a more consistent and predictable income, rather than riding what I call the “revenue rollercoaster.”
The secret? Niching down into three specific services that move their prospects through the sales funnel, start to finish.
(And I’ll give you a hint — social media is NOT one of those services!)
Hit play and find a new way to work! In this episode, you’ll learn:
- The three main services I offer to help clients secure a more reliable stream of income
- The practical drawbacks of the massive drop in Facebook’s organic reach — and the latest statistic on how many people ACTUALLY see your posts
- The average ROI on email marketing — and the MAJOR benefits it has over social
Subscribe now and never miss a single episode!
Highlights:
- 00:34 Jack of all trades to master of one
- 01:35 Revenue rollercoaster
- 03:12 My three main services
- 03:48 Is social media worth it?
- 05:22 Pay-to-play
- 06:05 Control your content
- 07:45 Email marketing ROI & benefits
- 09:27 Should you ditch social entirely?
- 11:18 Reach me!
Please remember to subscribe, rate, and review!
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
How is your LinkedIn game?
The site is a great place for freelancers and service providers to hang out, because it’s where business people network.
But it can be hard to figure out how to harness its power to connect with the prospects of your dreams. (To be honest, I struggle with it too!).
That’s why I asked technical copywriter and LinkedIn expert Aly Goulet to come on the podcast.
“It’s very different from Instagram or Twitter, where people are there to talk about their life and be casual. All of that’s good and great, and lots of people get clients there, too, but on LinkedIn specifically, people want to talk about their career and they want to know what’s going on in their industry,” Aly explains. “They’re open to connecting with service providers, freelancers, other people that can add value in their space.”
The catch: LinkedIn was initially designed to connect people who had already worked with each other. This has changed, but people still tend to be a little suspicious about accepting cold connection requests.
That makes first impressions and choosing the right connections absolutely key!
This episode covers how to find prospects, when to pitch them, and whether joining LinkedIn groups is worth the trouble!
Hit play and find a new way to work! In this episode, you’ll learn:
- Top LinkedIn profile tips for attracting your target audience & growing your network
- Which biz owners tend to hang out on LinkedIn & how to best connect
- How to interact effectively & demonstrate your value upfront
Subscribe now and never miss a single episode!
About Aly Goulet
Aly Goulet is a technical copywriter in the SAAS space and a LinkedIn expert. She believes in the importance of brand identity and that everything a business publishes online needs to communicate why buyers should choose them.
Highlights:
- 02:03 Meet Aly Goulet
- 04:05 Why LinkedIn?
- 05:10 Biz owners on LinkedIn
- 07:45 Interact on LinkedIn
- 09:13 Demonstrate your value
- 10:44 Set up your profile
- 14:03 Grow your network
- 18:01 Find your people
- 19:45 Best practices
- 21:59 LinkedIn groups?
- 24:52 When to pitch
- 27:35 Shortcuts
- 30:41 Aly’s results
- 31:31 The Christy Questions
- 37:23 Best investment
Please remember to subscribe, rate, and review!
ALY GOULET
https://freelancingflow.com
LINKEDIN: https://www.linkedin.com/in/alyssagoulet
TWITTER: https://twitter.com/alyssagwrites
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“It wasn’t just a passion project where we were only doing a podcast and that was it. We just didn’t know what else it was going to become.”
— Rob Marsh
The magic that can grow from a simple podcast is astonishing.
Kira Hug & Rob Marsh are co-founders of The Copywriter Club (TCC), which offers memberships, courses, masterminds to copywriters looking to level up their skills.
They met at a mastermind (not Tinder, as rumor would have it) and instantly clicked. When Rob wanted to start a podcast, Kira was a natural choice for co-host.
The Copywriter Club podcast was born… but didn’t stop there.
“We didn’t have a map or a blueprint of how we were going to build everything out and what type of products,” Kira says. “I think we both were open, and knew that it would go to maybe courses. But I don’t think we knew a membership was going to come out of it, or mastermind groups were going to come out of it.”
Now, Rob and Kira split the responsibilities of running TTC as dual CEOs with a 50/50% partnership… while also running their own solo copywriting brands!
In this episode, we find out how the two decide which brand a new idea belongs under, how they deal with community members that aren’t a good fit, and which of them the true diva!
Hit play and find a new way to work! You’ll learn:
What goes into taking a new business idea from conception to fruition
How Kira and Rob navigate the tensions of running a business as a 50/50 partnership
What the The Copywriter Club currently offers — and what it may look like in the future
Subscribe now and never miss a single episode!
About Kira Hug & Rob Marsh
Kira Hug and Rob March are conversion copywriters, co-founders of The Copywriter Club, and co-hosts of the podcast of the same name. Rob has written everything from direct mail and TV to case studies for clients like American Express and Pluralsight. Kira has worked with global brands like Estee Lauder Companies, and led marketing teams for startups like ActionableBooks.com and global health nonprofits.
Highlights:
- 01:52 Meet Kira Hug & Rob Marsh
- 03:03 The meet-cute
- 06:13 TCC origin
- 09:36 Co-CEOs
- 13:15 Communication & control
- 18:11 Negotiating ideas
- 21:24 Balancing solo businesses
- 25:53 Finding homes for ideas
- 29:16 The future of TCC
- 32:07 TCC program summary
- 36:11 The Christy Questions
Remember to subscribe, rate, and review!
THE COPYWRITER CLUB
https://thecopywriterclub.com
TCC GIVEAWAY
https://thecopywriterclub.members-only.online/growonthego
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
Qs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection
“I’m 100% here for anything that makes life easier.”
— Christy Cegelski
I’m switching gears just a little bit for this episode of Captivate + Convert…
… and I’m actually super excited about it!
Allow me to welcome you to my very first Q+A episode!
I put out the call for questions a little while ago via Instagram and my private Facebook group, and let me tell you — you all did NOT disappoint!
In this episode, I tackle a variety of questions.
Are you curious about how to optimize CTAs on your website to boost your conversions?
Have you ever wondered whether your online course is better suited to a launch or an evergreen funnel?
Are you interested in creating one of those nifty little podcast audio snippet videos… but aren’t sure how the heck to make one?
Do you ever wish you knew the secret recipe to promoting your opt-in and getting your landing page in front of your best audience?
Hit play and find a new way to work!
In this episode, you’ll learn:
- The best CTAs to include on your website — and how to optimize them
- What you need to think about before committing to evergreen funnels
- How to become BFFs with outsourcing — you can thank me later!
Subscribe now and never miss a single episode!
Highlights:
- 01:15 Something new!
- 01:48 Should your course be evergreen or live?
- 03:40 How do you make audiograms?
- 04:37 Competition or elevation?
- 06:41 What are the best website CTAs?
- 08:06 What do digital launches look like?
- 09:09 Overcoming challenges
- 11:39 How do I best promote my opt-in?
- 13:21 Should I outsource?
- 15:40 How should I write my website copy?
- 18:27 Find me
Please remember to subscribe, rate, and review!
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
THE COPY CONNECTION FACEBOOK GROUP
https://www.facebook.com/groups/copyconnection
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Cara Alwill always dreamed of becoming a best-selling author… but adding Master Life Coach and 'major inspiration to female entrepreneurs across the globe' to her title was an unexpected twist!
Cara started her blog, The Champagne Diet back in 2008 while working full-time at MTV and has since built a global brand around its message to 'live your most effervescent life.'
With 9 books under her belt and a "product suite" that includes a podcast, coaching services, online courses, a clothing line, and a vintage boutique, Cara is the ultimate multi-passionate entrepreneur.
In this episode, she shares how she manages her many interests and how she decides whether something should be a business venture or just a hobby.
We also chat about why choosing yourself is always your best bet and why the advice to "niche down" doesn't necessarily apply to everyone.
Hit play and find a new way to work! In this episode, you’ll learn:
- Why you should consider self-publishing instead of traditional publishing if a book is in your future
- How to stop playing the comparison game and take 'inspired action' toward your goals instead
- How to successfully diversify your brand as a multi-passionate entrepreneur or creative
Subscribe now and never miss a single episode!
About Cara Alwill
Cara Alwill is a best-selling author, Master Life Coach, and the founder of The Champagne Diet. Her mission is to help other women choose themselves and blaze their own trail - in business and in life.
Highlights:
- 01:02 About Cara Alwill
- 02:38 Cara’s journey
- 05:51 The coaching turn
- 08:30 Self-publishing
- 12:31 Quit the comparison game
- 16:55 Balance generosity + being paid
- 21:25 Being multi-passionate
- 26:10 Content-planning
- 27:43 Feminine energy
- 30:50 Privacy levels
- 34:43 Alternate universe
- 38:38 Reach Cara
Please remember to subscribe, rate, and review!
THE CHAMPAGNE DIET
https://www.thechampagnediet.com
CARA ALWILL
Instagram:
https://www.instagram.com/thechampagnediet
REJECT THE TYRANNY OF BEING PICKED AND PICK YOURSELF
https://seths.blog/2011/03/reject-the-tyranny-of-being-picked-pick-yourself
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“The P.I. Method is really how I am able to create such high-converting copy.”
— Nicola Moors
Copywriter Nicola Moors has a unique approach to market research — she calls it the P.I. Method!
In addition to just sounding cool, the method has helped her produce six-figure launches and 200% sales increases for her clients!
No, Nic isn’t a private eye. But she did learn both this skill and her awesome talent for crafting story-centric copy through her 6 years of work as a journalist.
Nic wrote first-person, ‘real-life’ features based on interviews with people who lived through remarkable (and often traumatic) events. She developed legit interviewing skills and became a total pro at extracting all of the juicy details.
Nic loved being a journalist, but took a copywriting course in 2018 because she wanted to learn a new skill and maybe launch a side hustle...
...and she got her first client the day that she launched!
“Before becoming a copywriter, I had no idea what one was. I’d never watched Mad Men,” Nicola says. But she quickly became OBSESSED with the buzz of working on launches and up-leveling her skills.
....and discovered that there is a ton of crossover between journalism and copywriting.
Nic uses specific interview techniques learned during her journalism career to extract crucial information during chats with clients and research methods that help her write consistently compelling copy with messaging that always hits the mark.
Hit play and find a new way to work! In this episode, you’ll learn:
- The 3 main techniques of the P.I. Method — and how to master them
- Top tips for flawlessly mimicking the voice of your client and their brand
- Killer tips for building rapport, staying on-topic, and getting everything you need during interviews
Subscribe now and never miss a single episode!
About Nicola Moors
Nicola writes funnel copy for her client’s launches using research and interviewing techniques learnt during her 6-year career as a journalist. She has extensive experience in the art of storytelling and injecting emotion into copy. Her writing has been featured in publications across the world including Mail Online, The Telegraph, Huffington Post, and dozens more.
Highlights:
- 00:45 About Nicola Moors
- 01:31 Nic’s journey
- 04:15 Entrepreneurship
- 05:06 Journalism/copywriting skills
- 08:25 Copywriting as acting
- 09:23 Top interview tips
- 13:51 To Zoom or not to Zoom?
- 15:26 Staying on-topic
- 17:10 The P.I. Method
- 21:27 Finding the voice
- 28:56 Imposter syndrome
- 33:24 Commonalities
- 34:40 Top interview stories
- 40:47 Find Nic
Please remember to subscribe, rate, and review!
NICOLA MOORS
https://www.nicolamoors.com
https://www.instagram.com/nicolamoors
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“You can have all the strategies in the world from the top online business gurus, but if you’re struggling some way — physically, mentally, spiritually — you’re not going to be able to do what you came here to do. At least, not effectively.”
— Christy Cegelski
This isn’t a regular episode of Captivate + Convert— you’ll be getting one of those next week, don’t worry!
This episode is a little bit different (and a whole lot shorter)...
No guest interview this time. Instead, I want to give you a quick rundown of what’s been going on behind the scenes — and how it’s impacting the direction of the podcast.
If you’ve been listening since the beginning (thank you!), you’ve probably noticed that I’ve been inviting a wide range of guests on the show.
There's still plenty of masterclass-style episodes where I give you tips and strategies about things like copywriting and marketing...
And of course, there are interviews with guests who come on and share their expertise in things like branding and biz strategy.
And that won't change.
But as I've become more interested in things like leveraging my feminine energy, leaning into my intuition, human design, and overall well-being, I decided I wanted to host discussions on those topics as well.
And I realize if you've been tuning in for straight-up marketing advice and biz strategy, you may have been wondering why I'm talking about this stuff...
Or what it has to do with captivating your audience and converting them to clients.
The long-ish answer is this: my mission has always been to help women grow and scale their businesses --
But lately, it's become equally important for me to share the tools to do that in a much more sustainable way.
I want to help change the narrative that glorifies hustle culture and leads to burnout.
I want every single woman running a business to know it's 100% possible to become wildly successful without struggling, forcing, and grinding your way to the top.
The even longer answer? You’ll have to hit play to find out!
In this episode, you’ll learn:
- The reasons behind the interview choices I’ve been making for the podcast
- Why this new holistic approach to content will help you become a better businessperson
- What to look forward to from Captivate + Convert over the next couple of weeks
Highlights:
- 00:49 What’s been going on behind-the-scenes
- 01:17 Guest interviews
- 02:39 My mission
- 03:37 Holistic approach
- 04:15 Stick around!
Please remember to subscribe, rate, and review!
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“Times of giving myself a break really just open up the space for creativity.” — Christy Cegelski
When it comes to launching a business, approach is everything.
My guest, Kaley Sparling, knows that all too well. Kaley owns two online retail businesses, Hair Love and Gem + Love, and her radically different launch experiences demonstrate how changing your approach and mindset transforms the way your business comes together.
While launching Hair Love, Kaley took a very by-the-book approach. She fought against what her soul and body needed and did what she thought she was SUPPOSED to do at every stage.
And she was completely miserable.
Between launching Hair Love and launching Gem + Love, Kaley became interested in Human Design, crystals, and different modalities for spiritual healing.
When launching Gem + Love, Kaley worked in ways that honored her Human Design type and built in periods of rest and creativity. The launch felt effortless because it was done in alignment with Kaley’s needs and the way she naturally works best.
In addition to Human Design, Kaley has also been working at honoring her feminine energy. As business owners in a masculine society, we’re taught to use masculine biz-building strategies — which is why the hard sell, hustle, no-sleep culture has become so popular. When you operate from more of a feminine energy perspective and use feminine strategies, things flow and become more fun and effortless!
Hit play and find a new way to work! In this episode, you’ll learn:
- The drawbacks of the masculine, hustle approach to business and how tapping into your feminine energy can actually make it easier
- How to incorporate your spirituality or human design into the ways that you run your business
- The vital importance of delegating tasks as your business starts to grow and scale
Subscribe now and never miss a single episode!
About Kaley Sparling
Kaley Sparling is the founder of two product-based online businesses, Hair Love and Gem + Love. She was crowned Mrs. World 2013 and is a wife and mom of two.
Highlights:
- 02:23 Introducing Kaley Sparling
- 06:25 Human design
- 09:46 The aligned launch process
- 16:37 Tapping into feminine strategies
- 18:23 Incorporating spirituality into business
- 21:18 Energy sensitivity
- 23:15 Framing the conversation
- 25:25 Learning to delegate
- 32:47 The Christy Questions
- 42:24 Manifesting generators
LEARN MORE ABOUT KALEY’S WORK:
https://www.hairlove.com Use promo code christy15 at checkout for 15% off
https://gemandlove.com
FOLLOW KALEY ON INSTAGRAM: @hairloveofficial, @gemandlove, @kaleysparling
LEARN ABOUT HUMAN DESIGN: https://humandesign.net/basic-concepts.html
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“A lot of people believe that a personal brand is what your website looks like or the style of email that you send. But that is really just the tip of the iceberg.”
— Tamara Glick
What goes into your personal brand — and why does it matter?
My guest Tamara Glick is exactly the person to answer these questions!
Tamara is a brilliant image consultant who helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with confidence.
Your personal brand is much more than just your website design or email copy. “Your personal brand is what people say about you when you’re not in the room,” Tamara explains. “Your personal brand is every interaction that a prospect has with you, whether that is in a photo, or on video, or in a message, or on a stage.”
Styling, image, and how you show up can be very powerful, strategic personal branding. When you’re in front of clients or prospects, it’s important to consider how well you’re conveying who you are and what you’re capable of.
Are you a hotshot copywriter with a brilliant knack for building authentic connections and a weakness for Doritos? Are you a modern web designer with the heart of an artist? Are you a soulful shop curator who is all about being intentional and eco-friendly?
How well are you conveying those things to those meeting you for the first time? Or even to those you’re already working with?
If you help people form opinions about you that are in alignment with who you are and what your mission is, you’ll be able to build deeper, more authentic connections!
In this episode, you’ll find out:
- How to develop and refine your own personal brand — and exactly why it is SO important
- Amazing tips for showing up and standing out on video like a total boss
- How to show up authentically in the work-from-home age (yes, yoga pants & all)
Subscribe now and never miss a single episode!
About Tamara Glick
Tamara Glick helps highly visible leaders represent their personal brand on stage, on video, in meetings, and in photos with the confidence, consistency, and quality that they are known for.
Highlights:
- 01:08 Introducing Tamara Glick
- 04:23 What goes into your personal brand?
- 07:34 Matching your personal brand to your desired state
- 09:21 Authenticity & work-from-home
- 12:54 Using video to build your brand
- 19:05 2 tips for standing out on video
- 23:47 The Work From Home Masterclass
- 30:35 The Christy Questions
Please remember to subscribe, rate, and review!
TAMARA’S WORK FROM HOME MASTERCLASS https://www.knowtheterrain.io/?via=tamara
TAMARA’S FREEBIE: 15 VIDEO SPOILERS AND HOW TO FIX THEM: https://tamaraglick.com/captivateandconvertpod
LEARN MORE ABOUT TAMARA’S WORK: https://tamaraglick.com
FOLLOW TAMARA ON INSTAGRAM: @tamaraglick
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski/
FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“The data shows that 93% of people say online reviews impact their buying decisions.”
— Licia Morelli
Okay, be honest…what’s the first thing you do before you sign on the dotted line to work with a new coach or whip out your credit card to buy that mascara you’ve been eyeing?
If you’re like the vast majority of us, you probably read every review and testimonial you can get your hands on.
Social proof has the potential to make or break a sale — that’s why sites like TripAdvisor, Yelp, Consumer Reports, or MakeupAlley are so popular.
Bad news if you’re getting negative reviews. But great news if your customers are singing your praises!
My guest for this episode, copywriter Licia Morelli, calls testimonials one of the most important pieces of impact for buying decisions. Prospects want to know who you are, how you do business, whether your offer is valuable to them and what they can expect from a customer experience perspective.
Knowing how to leverage testimonials makes it much easier to sign new clients or sell more products. Plus, you can use the language and specific details found in your testimonials to craft more resonant copy that will attract even more of your ideal customers!
So, how do you get killer testimonials from satisfied customers?
Here’s the big secret: if your clients are happy with the work, they’ll be thrilled to give you a glowing recommendation — you just need to ask!
Do you have a solid customer relationship? Have you met their needs? Were they excited about the work? If you’ve built a great relationship, then go ahead and request that they put it in writing!
Many clients don’t really know where to start when it comes to writing a testimonial — so Licia put together a brilliant template for listeners of the Captivate + Convert podcast, designed to help your clients list out all the reasons why people should work with you!
Hit play to discover:
- How and when to approach customers to get that red-hot testimonial (or referral!) that’ll help you close more sales
- The legal do’s and don’ts of sharing testimonials — and how to avoid getting fined by the Federal Trade Commission
- A bonus testimonial template that makes getting that killer review a total breeze
Subscribe now and never miss a single episode!
About Licia Morelli
Licia Morelli has been a copywriter since 2008. She writes copy that makes cash for some of the most well-known personal brands on the internet.
Highlights:
- 02:09 Introducing Licia Morelli
- 07:23 How much do reviews & testimonials really matter?
- 11:19 How to ask for testimonials
- 19:08 The ‘law-abiding citizen’ component
- 24:19 Onboarding & nurturing
- 30:09 Your ultimate testimonial template
- 34:27 The Christy Questions
- 40:46 Landing & keeping big name clients
Please remember to subscribe, rate, and review!
LEARN MORE ABOUT LICIA’S WORK: https://www.liciamorelliwriter.com
LICIA’S TIME-SAVING & FOOLPROOF TESTIMONIAL TEMPLATE: https://www.liciamorelliwriter.com/testimonialtemplate
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski/
FREE RESOURCE:https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
“Local business to online business marketing is like night and day.” — Ashley Monk
Is your business pandemic-proof?
This week’s guest, Ashley Monk is the CEO of It Media, a boutique digital marketing agency, and she helped dozens of clients move at least part of their businesses online in 2020. Using Ashley’s strategies, her clients have created exciting new offers that boosted their revenue during a time when most businesses struggled to stay afloat.
In fact, they’ve generated more monthly revenue during the pandemic than they had in previous years!
So, what goes into an online glow-up??
Ashley believes all businesses can move at least part of their offerings or processes online - they may just need to get creative and do things a little differently.
For businesses just dipping their toes into the online waters, Ashley recommends starting with small changes and adding new ways to sell, like letting customers pre-order online ahead of time and offering curbside pickup.
When it comes to developing bold new offers, Ashley says, “some local businesses will have to think a little bit more outside-of-the-box.” You need to figure out what people want, even if you already have a successful brand.
You also need to figure out what you want to offer — what lights you up? What’s your zone of genius? Are there people that you’re serving right now that want that from you?
Psst! Here’s a bonus tip from Ashley: your new offer doesn’t even have to be ready in order to start getting paid — you can pre-sell and create the final touches based on the feedback from clients who’ve already bought it!
Want more hot tips? Tune into the episode and you’ll learn:
- What goes into creating a bold new offer that will net you a big, swift cash injection
- How digital marketing differs from local marketing — and the key strategies that will help you excel online
- Why email marketing just may be your #1 secret weapon for building an incredible local fanbase for your business
Subscribe now and never miss a single episode!
About Ashley Monk
Ashley Monk is the CEO of It Media, a boutique digital marketing agency that specializes in organic social media and paid ads for local business and helping course creators and coaches launch online. Their tight-knit team consists of specialized marketers focused on providing unmatched quality.
Highlights:
- 01:00 About Ashley Monk
- 08:46 Is ‘online’ a good choice for all businesses?
- 11:55 The necessary shifts
- 16:15 The power of test drives
- 20:38 Digital marketing strategies for local
- 24:10 Email marketing isn’t dead
- 27:08 Creating a bold new offer
- 33:56 Market research is important
- 36:16 The Christy Questions
Please remember to subscribe, rate, and review!
LEARN MORE ABOUT ASHLEY’S WORK: https://byitmedia.com
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Running A Business As A Highly Sensitive PersonWith TEDx Speaker and ICF Mindset Coach, Gemma Sandwell
If you’re an HSP, you’re likely to face some unique challenges as you build your business but the good news is, it’s 100% possible to be highly sensitive AND highly successful.
In this week’s episode, I talk with the founder of The Happiness Branch, Gemma Sandwell. Gemma wears a lot of hats - she’s a TEDx speaker, mindset coach, mindfulness teacher, and reiki master and she helps highly sensitive and intuitive entrepreneurs use their superpowers.
During our conversation, we touched on the characteristics that define an HSP and how being an HSP differs from being an introvert. Gemma addresses some of the challenges unique to entrepreneurs who identify as HSPs and how to overcome them while honoring your needs at the same time. She also shares how to use positive psychology techniques to become more productive, creative, and resilient.
LEARN MORE ABOUT GEMMA’S WORK & WATCH HER TEDx TALK: https://www.thehappinessbranch.com/
JOIN GEMMA’S FACEBOOK GROUP FOR INTUITIVE ENTREPRENEURS:
https://www.facebook.com/groups/beanintuitiveentrepreneur
CONNECT WITH CHRISTY ON INSTAGRAM:
https://www.instagram.com/christycegelski/
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
If 2020 threw you (and your biz) for a loop, you’re not alone. Entrepreneurs everywhere found themselves scrambling to come up with the proverbial Plan B and pull it all together when sh*t hit the fan. Well, As the saying goes, “out with the old, in with the new!”
If you’re ready to kick last year and it’s bad juju to the curb, this episode will help you create a plan to scale your biz to 6-figures fast in 2021. I share 4 tips to help you make up for lost time and move your business forward in a way that feels right for YOU. I also offer up several different options for scaling (including a few you might not have considered.)
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE:https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Your Intuition: The Ultimate Biz Building Tool
With Artist and Life Coach, Camille Kelley
How successful could you become if you knew exactly what moves to make and when? How would it feel to trust yourself to do the right things? That’s what Camille Kelley and I explore in this week’s episode…
Camille is an artist and life coach who helps aspiring business owners overcome the mindset blocks preventing them from following their dreams so they feel inspired and empowered to go after them.
Camille explains why learning to trust yourself is key to building a successful business doing what you love and how to identify your true inner wisdom, so you no longer confuse it with thoughts and beliefs that don’t move your business forward.
She shares some great tips on how to follow your intuition so you can make decisions confidently and effectively, as well as how to feel more energized, inspired, and fulfilled in your business and your personal life.
LEARN MORE ABOUT CAMILLE’S ACTIVATE ABUNDANCE PROGRAM:https://www.finding-sparks.com/activate-abundance
CONNECT WITH CAMILLE ON INSTAGRAM:https://www.instagram.com/camille.the.creative/
FREE RESOURCE:https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
If you’re the person responsible for creating or managing the content for your business, you might be struggling to find your brand voice - especially if you don’t have a lot of prior experience in copywriting or content creation.
The good news is, you can stop over complicating it TODAY because in this episode, we’re going to break down what your brand voice is and why it matters.
I’m also going to share 5 super simple tips to help you discover and develop your brand voice so you can boost your fame-factor, stand out from the crowd and get paid to be YOU.
JOIN THE COPY CONNECTION FACEBOOK COMMUNITY: https://www.facebook.com/groups/copyconnection/
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE:
https://christycegelski.com/6-figure-sales-funnel
DOWNLOAD THE FREE BRAND VOICE CHEAT SHEET:
https://christy-cegelski.ck.page/650b2e8f3f
If you’re building a brand, being able to share stories that are: A) relevant to your ideal clients and B) showcase your expertise is the key to connecting with your audience and converting them to paying customers. Your stories are what help you stand out from the crowd; they make you relatable. And they have the ability to inspire action...if you know which stories to share.
This week’s guest, Jillian Yawney is a Story Coach who works with TedX speakers, entrepreneurs and other leaders and in this episode, she shares her 7 Core Stories for Business Framework. Jilliane developed this framework to empower her clients and help them create a collection of stories to have at the ready for every business situation.
So, whether you’re looking to form a deeper connection with your audience, improve your video or podcast skills, or add professional speaking engagements to your offers, you definitely want to listen in on this conversation.
LEARN MORE ABOUT JILLIANE’S 7 CORE STORIES FOR BUSINESS FRAMEWORK: https://www.anarrativeapproach.com/
CONNECT WITH JILLIANE ON INSTAGRAM: https://www.instagram.com/jillianeyawney/
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE: https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
If you struggle with anxiety, you know it can keep you from showing up fully in your business. BUT the good news is there are tools and techniques that can help you release anxiety so you can thrive -- in business and in life.
This week I had the privilege of chatting with Mindset and Anxiety Coach, Kate Carter. Kate has experienced panic attacks since the age of 10, so she knows first hand how frustrating and paralyzing anxiety can be. These days she works with female entrepreneurs in her coaching practice and holds certifications in psychotherapy, counseling, NLP, and Cognitive Behavioral Therapy.
In this episode, Kate talks about some of the ways anxiety might be affecting your ability to grow your business and shares several tips to help you release anxiety, let go of self-limiting beliefs, and boost your confidence so you can build the business of your dreams.
LEARN MORE ABOUT KATE’S RELEASE AND RISE ACADEMY: https://kate-carter-coaching.lpages.co/
CONNECT WITH KATE: http://www.instagram.com/katecartercoaching
JOIN THE COPY CONNECTION FACEBOOK COMMUNITY: https://www.facebook.com/groups/copyconnection/
FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
How many times have you downloaded a freebie and dragged it to file on your laptop, never to be seen or heard from again? We’ve all done it! And none of us wants to create a freebie that just ends up in the digital trash bin, right? But what’s the secret to creating a freebie your audience actually wants and uses?
Well, you’re about to find out! In this episode, I cover everything you need to know to create a phenomenal freebie your ideal clients will drool over.
I share the three questions you need to ask yourself before you create ANY content, the key things you really want to dig into when it comes to your ICA, how to create a freebie that will wow your audience, showcase your expertise, and organically lead to sales in the future. I also give you the deets on when it might be time to offer multiple freebies.
JOIN THE COPY CONNECTION FACEBOOK COMMUNITY: https://www.facebook.com/groups/copyconnection/
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE: https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
If you’ve ever been confused about how to use storytelling in your email copy and social media captions, this episode will give you the goods on what kind of stories will captivate your ideal clients and make them your biggest fans.
On today’s show, I sit down with one of my favorite fellow email copywriters, Brenna McGowan. We talk shop about all things copywriting, like...the biggest mistakes we see people making in their copy, why storytelling is so important when it comes to writing copy for your business, how to decide what stories to share (and why your stories are more interesting than you think they are), and how to tie your stories in with your biz topic or offer.
GET BRENNA’S SEGUE GUIDE: https://thesocialrescue.com/segues/
CONNECT WITH BRENNA ON INSTAGRAM: https://www.instagram.com/brennamcgowanco/
FREE RESOURCE: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Harnessing The Power Of Your Emotions To Build Your BizWith Therapist, Trained Psychic, and Life Coach, Adrian HallTraditional “wisdom” suggests that there’s no place for sensitivity in business, but what if you could actually harness the power of your emotions and be more creative, more productive, and build a better business?
That’s what today’s episode is all about!
I sat down with Adrian Hall for today's show; she’s a licensed therapist, trained psychic, coach, and one heck of an interesting woman. We discussed the benefits of relying on feminine energy/strategies to grow and scale your business vs. (more typical) masculine energy/strategies.
Adrian also shares what we can learn from Crystalline Emotion, which she describes as a biotechnology that facilitates a shift in our emotional processing system from 3D to 5D -- and how “multidimensional living” can serve you as an entrepreneur.
This is a good one, friends!
TAKE ADRIAN’S QUIZ: HOW ALIGNED ARE YOU WITH YOUR SENSITIVITY?
http://bit.ly/aligningwithsensitivityquiz
CONNECT WITH ADRIAN ON INSTAGRAM
https://www.instagram.com/5dcrystallineemotion/
FREE RESOURCE:https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
In last week’s episode, you got the backstory of how I became a copywriter and what I did before I started my business (including my past failures in other endeavors.) The struggle was REAL.
In this episode, I walk you through the 5 things I did (in the exact order I did them) to go from charging $35 an hour as a copywriter, to selling $5k-$10k packages and having my first 5-figure months -- just over a year into my business.
So, pull out the notes app on your phone or (if you’re old school, like me,) grab a notebook and your favorite pen because there’s a ton of tips and takeaways you’ll get from today’s show.
JOIN THE COPY CONNECTION FACEBOOK COMMUNITY
https://www.facebook.com/groups/copyconnection/
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI-COURSE
https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
I’ve never had the opportunity to share my full story before, so this episode is super personal…
From the outside, it might look like I built a successful business overnight because within about a year (14 months to be exact), I went from charging $35 an hour for my copywriting services to selling $5k-10k packages and having my first 5-figure months. But there’s a whole lot more to the story.
In this episode, I share part one of my story, which is the backstory. I go into how I became a copywriter (Spoiler Alert: it wasn’t exactly on purpose) and what I did before I started my current business...including all the stops and starts and previous business failures.
If you love a good origin story like I do, this one’s for you!
CONNECT WITH ME ON INSTAGRAM
http://www.instagram.com/christycegelski
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
How To Avoid Burnout As You Build Your Business
With Holistic Nurse Practitioner & Health Coach Jaclyn Bacon
As women, we often take on a majority of the child care as well as the responsibilities associated with managing a household -- even as we’re hustling to build our businesses. On top of that, there’s a very real pressure to strive to be the perfect wife, mom, and #bossbabe (oh...and BTW...you should look FIERCE while we’re doing it!)
Unfortunately, some of us have learned the hard way that trying to do it all is a recipe for burnout.
In this episode, I chat with holistic nurse practitioner and health coach, Jaclyn Bacon about the impact chronic stress can have on your business and your personal life and how to recognize when you’re headed toward burnout.
Jaclyn stresses (no pun intended) the importance of simplicity and ease when it comes to self-care and shares some super practical tips for managing stress so you can grow your business without feeling like you’re in hustle mode 24/7.
DOWNLOAD JACLYN’S FREE CHECKLIST TO FEEL HAPPIER AND HEALTHIER IN 30 DAYS
https://jaclynbacon.com/free-checklist
CONNECT WITH JACLYN ON INSTAGRAM
http://www.instagram.com/jaclyn_bacon
CONNECT WITH ME ON INSTAGRAM
http://www.instagram.com/christycegelski
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI COURSE:
https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCE:
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!
Getting Started With Facebook AdsWith Facebook Ads Expert Olivia Hutchison of oliviahutchison.com
Think Facebook Ads are just for the fancy people who already have 6-figure + businesses? Think again! As it turns out, Facebook ads are one of the fastest and most cost-effective ways to grow your business...IF you know how to use them effectively.
If you’re curious about how Facebook ads can get your business in front of the right audience and you want the deets on what you need to know before you pull the trigger, this episode is for you! Facebook Ads Expert (and fellow Office fan) Olivia Hutchison and I break it down the basics of advertising on Facebook and Instagram.
We chat about why Facebook ads work, what makes them different from other forms of advertising, and what you must do before you start running ads for your business. Things get a little personal towards the end of the show when we dive into the Christy Questions and talk about a common struggle so many of us can relate to as entrepreneurs. You don’t want to miss it!
WATCH OLIVIA’S FREE TUTORIAL ON INSTALLING YOUR FACEBOOK PIXEL:
http://bit.ly/placeyourpixel
GET OLIVIA’S FACEBOOK ADS COPY TEMPLATES & CREATIVE BUNDLE FOR $37:
http://bit.ly/coldconversion
JOIN THE COPY CONNECTION FB COMMUNITY:
https://www.facebook.com/groups/copyconnection/
CONNECT WITH ME ON INSTAGRAM:
https://www.instagram.com/christycegelski
FREE RESOURCE:
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
If you feel like writing copy for your business is intimidating AF, you’re not alone! How do you know what to say? Or how much to share? Or how to write words that sell without sounding like a D-list celeb hawking their wares on late-night TV?
In this episode, you’ll learn how to write copy that connects + captivates + converts so you’ll know what to say to make the sale (or sign that new client) without the slimy sales pitch or trying to convince anyone to buy something they don’t want or need.
CONNECT WITH ME ON INSTAGRAM:
https://www.instagram.com/christycegelski
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI COURSE: https://christycegelski.com/6-figure-sales-funnel
FREE RESOURCES:
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
JOIN THE COPY CONNECTION FB COMMUNITY:
https://www.facebook.com/groups/copyconnection/
How To Grow Your Audience With PodcastingWith Podcast Producer Emily Milling of theultimatecreative.com
If you’ve been tossing around the idea of starting your own podcast but you’re not sure if it’s right for your business and you don’t know where to start, this episode is for you, my friend.
Podcast producer Emily Milling and I sit down and dive into how creating a podcast can help you grow your audience and build your business. We cover things like, why you should consider adding podcasting to your marketing mix, various ways to generate revenue from your podcast, the key steps to starting and growing a podcast, and the common roadblocks would-be podcasters face (and how to kick ‘em out of the way.)
Emily is hilarious and adorable so not only can you expect to learn a lot about podcasting for you biz from today’s show, you’ll also get a few laughs as well!
JOIN OUR FREE MASTERCLASS: HOW TO START YOUR FIRST PODCAST
https://theultimatecreative.com/how-to-start-your-first-podcast-captivate-convert/
CONNECT WITH EMILY ON IG AND LISTEN TO HER PODCAST
https://instagram.com/the_ultimatecreative
https://theultimatecreative.com/podcast/
CHECK OUT EMILY’S INDIE HORROR FILM
https://impossiblehorror.com
How Human Design Can Help You Build A Better Business
With Mindset + Intuitive Biz Coach Vanessa Hallick of vanessahallick.com
What if you could build your business without the struggle? Seriously...what if it was easy and you were able to scale to 6-figures + by doing the things that excite and energize you instead of drain the life out of you?
In this episode, I chat with one of my mentors, Vanessa Hallick. Vanessa is a Mindset and Intuitive Business Coach who helps visionary women create profitable businesses online using a variety of modalities, from energy and breathwork to human design (which is the topic of today’s show.)
Vanessa explains what Human Design is and what the 5 Human Design types are. Then she goes even deeper into each individual energetic type’s unique gifts and how we can use those gifts to build super successful businesses with ease and flow.
CHECK OUT VANESSA’S WILD, BOLD, & FREE MEMBERSHIP:
https://vanessa.clickfunnels.com/sales-page1596857091000
CONNECT WITH VANESSA ON INSTAGRAM:
https://www.instagram.com/vanessabusinesscoach/
Want me to feature you on social media and/or a future episode of the Captivate + Convert Podcast?
- Post a screenshot of today’s episode and a key takeaway in IG stories and tag me @christycegelski so I can repost it
- Leave a 5-Star review on Apple Podcasts for a chance to have your review (and your business) mentioned on a future episode of the podcast.
- Subscribe to hear new episodes each week.
Word on the street is it’s officially “launch season” (in case you haven’t noticed the crazy amount of promo emails dropping into your inbox lately.) Since I’ve been working on dozens of sales pages for my clients’ upcoming launches over the past few months, I thought it would be helpful if I shared a few of my copywriter secrets for sales pages that convert. That way, you’ll know how to write sales copy that’s persuasive, attention-grabbing, and action-driven for your own launches.
In today’s episode, I talk about the differences between short-form sales pages and long-form sales pages and which performs best depending on your offer. I also share tips on how to write copy that connects with your dream clients and makes your offer irresistible to them, how to create a sense of urgency so they feel like they gotta have it now, and the simplest ways to drive sales and boost conversions.
GET INSTANT ACCESS TO MY SALES PAGE COPY SWIPES & WIREFRAME TEMPLATE
https://christy-cegelski.mykajabi.com/offers/3UEzzkvY
JOIN THE COPY CONNECTION FB COMMUNITY
https://www.facebook.com/groups/copyconnection
CONNECT WITH ME ON INSTAGRAM
https://www.instagram.com/christycegelski
With Brand Whisperer Megan Otto of megan-otto.com
If you’re the face of your brand, grab your phone or a pen and paper (if you’re old school like me) because you’re going to want to take notes on today’s episode. I’m chatting with Brand Strategist and Creative Director, Megan Otto (AKA the Brand Whisperer) about how to create highly memorable and entertaining brand photos that’ll make you stand out like a flamingo in a herd of zebras. Juicy, right?
We talk about the difference between your personal brand and your personal brand experience, why images are such a powerful aspect of your personal brand, what goes into creating an amazing photoshoot, and how to avoid some of the common mistakes entrepreneurs make when doing brand photoshoots. Megan also shares her signature Brand Magic Method - an insanely simple and powerful way to create scroll-stopping images.
GET MEGAN’S FREE ULTIMATE BRAND PHOTOSHOOT CHECKLIST
https://marvelous-artisan-144.ck.page/checklist
CONNECT WITH MEGAN ON INSTAGRAM
https://www.instagram.com/megan___otto/
Want me to feature you on social media and/or a future episode of the Captivate + Convert Podcast?
- Post a screenshot of today’s episode and a key takeaway in IG stories and tag me @christycegelski so I can repost it.
https://www.instagram.com/christycegelski/ - Leave a 5-Star review on Apple Podcasts for a chance to have your review (and your business) mentioned on a future episode of the podcast.
- Subscribe to hear new episodes each week.
You’ve probably heard email marketing experts say, “the money’s in the list” but the real real is this: the money’s in the relationship you have with your list. Monetizing your list (no matter how many subscribers you have) is all about connecting with your subscribers.
In this episode, I’m giving you the goods on how to build your list without spending a single cent on ads and how to connect with your subscribers so they get to know, like, and trust you...and buy your stuff.
GRAB THE FREE GUIDE FOR TODAY’S EPISODE
https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free
JOIN THE COPY CONNECTION FB COMMUNITY
https://www.facebook.com/groups/copyconnection/
CONNECT WITH ME ON INSTAGRAM
https://www.instagram.com/christycegelski
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI COURSE: https://christycegelski.com/6-figure-sales-funnel
Connection-driven copywriter and email strategist Christy Cegelski helps coaches and creatives in the online space become known for what they do, fill their calendars with dream clients, and sell their signature programs on autopilot. In this episode, she shares her vision for the Captivate + Convert Podcast and what you can expect to hear more of in future episodes (hint: lots of tips, strategies, and interviews with guest experts to help you scale your business to 6-figures and BEYOND.)
JOIN THE COPY CONNECTION FB COMMUNITY
https://www.facebook.com/groups/copyconnection/
CONNECT WITH ME ON INSTAGRAM
https://www.instagram.com/christycegelski
LEARN MORE ABOUT THE 6-FIGURE SALES FUNNEL MINI COURSE: https://christycegelski.com/6-figure-sales-funnel
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FREE RESOURCE:
Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now: https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free