The LevelUp: B2B Technology Sales & Marketing: Recent Episodes
Megan
Tips & Tricks for B2B technology sales & marketing professionals. Originally started as my audio recordings from my blog posts!
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 or even more.
Read the article here.
At this point, we have heard every joke on the sun about millennials. Honestly, though, aside from inheriting all of the baggage from their parents, what did this generation, sandwiched between Baby Boomers, Gen-X, and Gen-Z, ever do to deserve the abuse it receives? From the moment Lena Dunham lamented about coming of age on HBO, the world has loved to pick on millennials. With millennial culture also comes the general social consciousness that they would be entering a world that greeted them with the worst economic downturn since the Great Depression, a housing market stacked against them, and the lifelong burden of crippling student debt. So before one more boomer blames a millennial complaining about struggling with adulting on spending too much Starbucks and avo-toast, let us take a look at some facts. Millennials Struggle with Adulting
Read the blog article here.
When you really think about it, outsourcing is really just a fancy term for delegating. And all effective leaders know that the key to succeed in business and save on your most valuable resource (time!) is to delegate according to your team’s strengths. So why would outsourcing your B2B marketing to a company of talented, dedicated professionals be any different? Let’s get into all the reasons why outsourcing your B2B will benefit your business and benefit your bottom line over the long term.
Read the article here.
MK Consulting is back-back-back again with more magical marketing tips to help you navigate better communication with your clients. This time, we’ve got 9 easy, punchy tips
Read the blog article here.
Did you know that brains can process visuals 60,000 times faster than text? The fact is that visuals are more engaging and converting than written content. This is because visuals are easy to digest by your ever-hungry-for-things-to-look-at brain.
Read the article here.
Let’s start with the basics, shall we?
SaaS (Software as a service) is a cloud-based software solution in which software providers deliver applications to users over the internet.
Read the article here.
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer clear of them in your next campaign. If you’re an experienced sales rep or new to the field and sending out marketing emails, keep these tips in mind so you can create the most effective and persuasive campaigns possible.
Read the article here.
When it comes to B2B cold email outreach, your subject line can make or break your campaign. This shouldn’t come as much of a surprise, considering you have very little time to get someone’s attention. You can have the best offer in the world, but if you don’t get the recipient to open the email, then it doesn’t matter. Fortunately, there are some things you can do to increase your chances of success here, including using the right subject line format and content.
Read the article here.
Stepping into your power through B2B marketing is possible; there is nothing more exhilarating than selling your services successfully to prospective clients, and the fine art of selling that gets you from pitch to close lies within your communication strengths. In this article, let’s get into some tangible and easy B2B email marketing strategies to assist your company in implementing a more effective B2B email marketing strategy; and why companies who don’t employ B2B email marketing best practices are ultimately destined for marketing failure.
Read the article here.
DIY your whole life, including your business website! It doesn’t take a rocket scientist to create a functional website – in fact, you can do it in an hour or less!
Read the blog article here.
People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, Building Sequences in Hubspot with proper mastery and using email sequences suited to your goals, it can be an effective tool to help you achieve your marketing aspirations and increase sales. Let’s explore how to make Hubspot work for you and not the other way around.
Read the article here.
Just because you don’t like unexpected emails doesn’t mean businesses don’t. Often, a company is actively searching for solutions to help them grow or better address problem areas. Even better would be if you, as a salesperson, can spot a position for improvement and sell yourself to them. But how to get to that point.
Read the blog article here.
Focusing on bad marketing KPIs is like dressing up the perfect Thanksgiving turkey but forgetting to turn on the oven. By the time you’ve corrected, it might be too late.
When you think of your brand—is it sleek, agile, and strong? An embodiment of the American Psycho business card scene?
Kitchen Nightmares is a guilty pleasure of mine—a show where Gordon Ramsay pokes his way into floundering businesses and comments on the mayhem at three hundred decibels. The show is also a great explanation of KOLBE scores at work.
If you are building a tech startup from the ground up, first things first, let me congratulate you on your ambition and courage!
You’re not setting up a roadside lemonade stand for your B2B business, even if it might be more fun most weeks.
There’s a reason that impersonal sales pitches give people the willies (including us); the seller seems to care way more about themselves and making a quick sale than they do about genuinely getting to know you and helping you make your business better.
If you’re reading this on your phone, there’s a good chance you have at least one “useless” app. Something free, maybe something that acts a shelf-hanging level or lets you add mustaches to your selfies. It was free, after all! Why not give it a try?
What sets Santa Claus apart isn’t his production facility—I mean, have you seen how many Oreos you can make in a day?Read the blog article here.
This will be my second blog post highlighting some of the superstars that make LinkedIn such a fun community.
Read the blog article here.
Living in the digital world, a website is a no-brainer for any business; if you don’t have a website, you might as well not exist.
Read the blog article here.
Like a tender shoot just peeking out of a garden patch, startups need a lot more investment to grow versus other established plants and vines out there.
Read the blog article here.
In the past I’ve raved about LinkedIn as a tool for connecting with new work opportunities and leads. Part of what makes the platform so appealing is the massive roster of high-impact individuals that offer coaching, inspiration, and industry-specific insights through their network and posting.
Read the blog article here
Did you know that brains can process visuals 60,000 times faster than text? The fact is that visuals are more engaging and converting than written content. This is because visuals are easy to digest by your ever-hungry-for-things-to-look-at brain.
When you’ve hit a home run in your marketing project, case studies are a perfect victory lap.
Case studies are bite-sized packets that put months of struggle into simple terms. While it's tempting to take a picture of a burning trash can of rejected drafts and edits—that might not be what prospective clients want to see when they are researching your portfolio.
Ah, spam filters...the pesky gatekeepers of the email world. While they are great at keeping Nigerian princes (and their frequent requests for money) out of our inbox, they are also annoyingly efficient at making your carefully crafted cold emails drop straight into the junk mail bin. Sigh.
When you really think about it, outsourcing is really just a fancy term for delegating. And all effective leaders know that the key to succeed in business and save on your most valuable resource (time!) is to delegate according to your team’s strengths. So why would outsourcing your B2B marketing to a company of talented, dedicated professionals be any different? Let’s get into all the reasons why outsourcing your B2B will benefit your business and benefit your bottom line over the long term.
Read the article here.
Are you an idealist? That might make life a minefield of unmet expectations for you, my dreamer friend, but there is value in having ideals!
So who is Clifton and what are their strengths? Just kidding! In marketing, we are constantly seeking new tools to complement our work and discover the true talents and strengths that lie within us. Well, a Clifton Strengths Assessment is just that!
Oh boy. The harder question to answer would be, what isn’t digital marketing? It’s here as you click through my site. It’s on Instagram as you go through feeds of studded leather jackets for your Poodle. It’s on Google as you try to find the spiciest quesadilla offered in the tri-State area. It’s a mixed bag and one of my favorite things in the world to talk about.Read the blog article here.
When it comes to cold emails, your goal is simple: to get attention.
Which, it turns out, is not very simple at all.Read the blog article here.
You may know your brand inside and out. You may even have a tattoo of it on your ribs that you only show after the fourth glass of rosé, and a mountain of little jingles humming into your phone notes. But what good is all that if your brand is not online, not growing your leads, and not growing your business?
The current state of the labor market is.. not exactly desirable. Thankfully, business and life as we used to know it is slowly re-stabilizing in the wake of COVID19, which in turn means that the workforce is bouncing back. Unfortunately, sourcing skilled salespeople are currently nothing short of impossible, and what’s more – finding skilled SDRs, well – you’re dreaming. But all is not lost! Megan Killion Consulting is back with some more insider info on how you can find experienced and qualified SDRs that will deliver the results you need.
Marketing business-to-business (B2B) is a fine art and vastly different from marketing business-to-consumer (B2C). Each employs their own set of strategy of selling, since although you still are selling a product to a human being, at the end of the day, the sales experience varies between these two types of markets.
Why are Millennials so odd?
Because they can’t even.
At this point, we have heard every joke on the sun about millennials. Honestly, though, aside from inheriting all of the baggage from their parents, what did this generation, sandwiched between Baby Boomers, Gen-X, and Gen-Z, ever do to deserve the abuse it receives? From the moment Lena Dunham lamented about coming of age on HBO, the world has loved to pick on millennials. With millennial culture also comes the general social consciousness that they would be entering a world that greeted them with the worst economic downturn since the Great Depression, a housing market stacked against them, and the lifelong burden of crippling student debt. So before one more boomer blames a millennial complaining about struggling with adulting on spending too much Starbucks and avo-toast, let us take a look at some facts.
As a tech startup founder, your time is valuable and in limited supply. Any entrepreneur knows that marketing costs can skyrocket easily, especially at the hands of an ineffective department. What if I told you that there is a simple solution to this? One of the easiest ways to maximize your business’ value and avoid this monkey pit is to outsource your marketing efforts!
Must-Haves for a Safe Work From Home Strategy
Do you have staff working from home? Is this going to be part of your long-term strategy? With the pandemic still around and office parking as expensive as it is, the answer to that question is most likely “yes”.
Read the blog article here.
It can be hard to find the right fit to pass off your B2B marketing to someone you can trust. These days, many businesses opt to outsource B2B particularly so they can benefit from a low overhead, low risk team of marketing experts. This way, it’s possible to save on onboarding, training and other employee expenditures.
Digital marketing is a multi-faceted monster. If you’re wading into the digital marketing pool wondering where to start and what to do, you’re not alone. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each of the different types of digital marketing? The mind boggles.
If you’re not sure what your ideal customer looks like, don’t worry—you’re not alone.
Many businesses struggle to define their target market, while others risk being so narrow in scope that they miss out on potential revenue streams because they don’t have an open mind about who their target customer might be.
I’ve got some bad news and some good news.
The bad news is that when you’re a B2B sales professional, then your leads, prospects, email service, the government and industry executives—they’re all against you.
Stepping into your power through B2B marketing is possible; there is nothing more exhilarating than selling your services successfully to prospective clients, and the fine art of selling that gets you from pitch to close lies within your communication strengths. In this article, let’s get into some tangible and easy B2B email marketing strategies to assist your company in implementing a more effective B2B email marketing strategy; and why companies who don’t employ B2B email marketing best practices are ultimately destined for marketing failure.
MK Consulting is back-back-back again with more magical marketing tips to help you navigate better communication with your clients. This time, we’ve got 9 easy, punchy tips to:
Read the blog article here.
Once you’re past the algorithmically generated highs of viral posts, you are greeted with a rather harsh truth: your picture of a smoothie bowl isn’t going to change the world. I’ll give you a minute to recover from that blow.Read the blog article here.
Writing a guide on getting started in marketing is like writing a guide on walking.
I can tell you how to swing your legs and stay upright, but what you want to do with the information is up to you.
You! Yes, you! Did you know that you have an untapped resource pulsing just beneath your skin?
No, it’s not that fourth shot of espresso. It’s your Unique Ability.
If you’re not a B2B tech startup, you’re not in the right class. You want to go down the hall to Mrs. Beezman’s class. We’ll wait.
Ok, so if you ARE a B2B tech company, and you are looking to grow your business through digital marketing, this plan is a good place to start.
Let’s start with the basics, shall we?
SaaS (Software as a service) is a cloud-based software solution in which software providers deliver applications to users over the internet.
If you’re new to the concept of ABM, allow us to use a little fishing analogy: inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing.
The nature of inbound marketing is that you don’t know exactly who you’ll sell to. You may have a general idea (where you’ll throw your net), but your campaign is primarily designed to put content out in the abyss so that potential buyers–whomever they may be–can find it and respond to it. In ABM, your approach is targeted. You’ve already identified the specific accounts you want to sell to, and your campaign is designed to deliver your content directly to these accounts. Spear–fish–BOOM.
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 or even more.
Understand and intuit the challenges that come with communicating their services. Case studies are a fantastic opportunity to set your business apart and to display your unique strategies.
DIY your whole life, including your business website! It doesn’t take a rocket scientist to create a functional website – in fact, you can do it in an hour or less!
Get your business online and let’s get into four easy steps to building a site quickly.
Read the blog article here.
People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, with proper mastery and using email sequences suited to your goals, it can be an effective tool to help you achieve your marketing aspirations and increase sales. Let’s explore how to make Hubspot work for you and not the other way around.
We’ve come a long way since the internet was a handful of lip-syncing videos and wine-pressing mishaps. At least the technology has—the intelligence behind it, maybe not.
Video content packs a lot of value into a short time frame. Additionally, with music and graphics, it provides more entertainment value than a static image. For a culture driven by increasingly short soundbites, this means you’re more likely to locate and retain viewership.
Cold calling is something that many people don't enjoy doing. It can be scary and intimidating, but it's also a great way to earn business! In this guide, we will discuss the do's and don'ts of cold calling, as well as some secrets for making your calls more successful.
Read the blog article here.
If a banana taped to the wall at Basel can sell for $150,000, maybe the relationship between art as aesthetic versus commodity is blurring.
Read the blog article here.
Are you a SaaS (Software as a Service) business? Are you trying to fit in with all the other B2B businesses hustling it out in the marketing space? Then you must sometimes feel like a zebra amongst horses– because you are.
Read the blog article here.
If you’ve ever been as hungry as a bear while stuck in rush hour traffic before hearing an ad for a triple cheeseburger taunting you from the speakers… you already understand what Demand Generation Marketing is--and how effective it can be as you hop the median for drive-thru.
Read the blog article here.
There are so many businesses making vital errors in terms of their marketing strategy that is costing them their hard-earned money. We’ve assembled this nifty list of four common budget vampires that will suck the life out of your bottom line if you aren’t careful!
Read the blog article here.
Each email is like the whir of shrapnel over your head. It’s 9 AM! Take cover! Edits from the rear!
Read the blog article here.
Customers aren’t the only ones who need a little massaging now and again. B2B Sales, or Business-to-Business, refers to product and service exchanges between two different business entities.
Read the blog article here.
Getting started in Hubspot CRM is a lot of work upfront for a lot of saved headaches later. Kind of like doing your dishes while you cook, except it’s for sales!
Read the blog article here.
Research into rules for optimizing SEO results is kind of like pulling dandelions. Just when you thought you had it under control, three or four more little buggers have popped up to complicate your day.
Read the blog article here.
Lately, I've been seeing an influx of FB targeted marketing ads making ridiculous claims.
Read the blog article here.
Copywriting, sadly, has no one-fit solution.
If I texted my friends to meet up for a barbecue by opening with “esteemed companions,” I might give off the idea we’re supposed to show up in powdered wigs and cummerbunds. Likewise, opening a cold email to a B2B organization with “WHAT’S UP” might end up with the email filtered into mental spam piles, if not the actual folder where outreach goes to die.
Read the blog article here.
Typos are like walking into your client’s office with untied shoes and a spot of spaghetti sauce on your collar. It doesn’t matter how hard or fast they thought you worked to get there—you still made a mess doing it.
Read the blog article here.
Tom Robbins said, “It’s never too late to have a happy childhood.” Social Media Strategy is like that, but for your brand.
Read the blog article here.
If you’ve ever mustered the courage to sing karaoke and accidentally started belting out the chorus to Bon Jovi’s “Livin’ On A Prayer” a little too soon, then you know--timing is everything.
Read the blog article here.
There is a reason bllind dates are not for the faint of heart. Trying to impress a stranger enough that they want to call you back is not an easy task. In the business arena, cold-calling is often synonymous with super-confident salespeople trying hard to get strangers not to hang upon them. So how is cold email any different?
Read the blog article here.
Let’s face it – in business, as in all facets of life, it’s not about what you know, but who you know. B2B prospecting is one of the most critical parts of the sales process – without a steady stream of prospects in your pipeline, you won’t be able to build on opportunities to create revenue. Prospecting is a legitimate talent, and one that is one of the most difficult to master: more than 40% of salespeople claim that B2B prospecting is their biggest challenge, followed by closing (36%) and qualifying (22%).
Read the blog article here.
When Michelangelo sculpted the Statue of David, I don’t believe he did it with dynamite. So too, did Dali never create his art with a paintball gun. Jackson Pollock, maybe, but that’s another discussion.
Read the blog article here.
It’s 2021, and we as a human species have outsourced our entire life. And since business trends often follow social movements, it’s no surprise that this approach is being adopted in many business structures. Think about it: almost every aspect of contemporary business operations can be outsourced effectively. Consider all the ways you may already be relying on outsourced resources for your business. Do you outsource legal and accounting work? What about recruiting or social media? Indeed, we are all using corporate giants like FedEx or UPS for our daily shipping needs, right? Tens of thousands of businesses rely on outsourcing to support back-end business functions and operations.
Read the blog article here.
Think of email hygiene as dental cleaning and maintenance for your customer email list. If you don’t do it enough–or well–then honey, ya bref gon’ stank and no one’s gonna want to kiss you, or, in this case, do business with you. And that’s a crying shame because you’re worth getting to know.
Read the blog article here.
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer clear of them in your next campaign. If you’re an experienced sales rep or new to the field and sending out marketing emails, keep these tips in mind so you can create the most effective and persuasive campaigns possible.
We’re marketers, not octopi. We’ve only got two arms to work with, and at any given moment, one of them is wrangling empty coffee cups out of the Zoom camera view. It’s a tough job, but someones gotta do it.
Read the blog article here.
While handshake deals between swashbucklers sealed with shots of cheap whiskey are undoubtedly romantic, you’re not going to make any friends waltzing into your prospective client’s office with a peg leg and a yo-ho-ho. You could make friends in the parking lot, perhaps, but that’s not why you’re on a marketing blog, is it? Still, meet us outside later—wedding season has been a drag this summer, and we could use a hoot.
Read the blog article here.
Forgetting to label your post with hashtags is like forgetting to label the spice jars in your drawer—it’s not a great look.
Read the blog article here.
Demand Generation is a big-picture approach to what it means to be a brand in the market. To engage your customers, you must answer their questions, solve their problems, and otherwise posit yourself as an indispensable part of their workflow. However, one size does not fit all, as you cannot solve every problem for every person—leads must be vetted. Effective Demand Generation can help attract qualified leads. Still, even in the best-case scenario, you’ll want a human being to take a peek at inbound leads to verify how qualified they are.
Read the blog article here.
Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!)
Read the blog article here.
B2B consultation businesses and services, like my own, exist like chiropractors-- for customer-facing and other B2B technology businesses.
Read the blog article here.
Because they can’t even.
At this point, we have heard every joke on the sun about millennials. Honestly, though, aside from inheriting all of the baggage from their parents, what did this generation, sandwiched between Baby Boomers, Gen-X, and Gen-Z, ever do to deserve the abuse it receives? From the moment Lena Dunham lamented about coming of age on HBO, the world has loved to pick on millennials. With millennial culture also comes the general social consciousness that they would be entering a world that greeted them with the worst economic downturn since the Great Depression, a housing market stacked against them, and the lifelong burden of crippling student debt. So before one more boomer blames a millennial complaining about struggling with adulting on spending too much Starbucks and avo-toast, let us take a look at some facts.
Read the blog article here.
Life these days can feel stressful and complicated, so let’s take a few light moments out of your day and provide you with some helpful life hacks to get you through!
Read the blog article here.
It’s the Shootout at the CRM Corral…Neo vs. Agent Smith in the Sales Matrix…the lead pipeline telling the sales team, “I am your Father…”
Read the blog article here.
When it comes to planning a getaway, preparing content for major landmarks or holidays, or simply getting ahead, it pays to organize social media content delivery based on a schedule. Scheduling posts can be done weeks in advance to avoid last-minute panic, stress, or accidental forgetfulness—not that I’ve ever been accused of that…
Read the blog article here.
Remember how in spy movies, when the hero or heroine walked up to a member of the bourgeoisie elite and a tiny bud in their ear ran them through the skinny on who they were talking to? Customer Relationship Manager (CRM) software is kind of like that—a supercharged way to understand your client relationships quickly and centrally.Read the blog article here.
Let’s be blunt!
The cannabis space is entirely different from a lot of other traditional marketing sectors. Cultivating a marketing approach to a product with different legalities across the landscape comes with its own unique set of challenges. Traditional social media channels are generally not accessible to cannabis marketing, so what do we do? Let’s explore the gaps!
Read the blog article here.
You don’t need to use divination to foresee costs associated with your marketing budget! Creating a marketing budget is one of your most important — and often, most daunting — responsibilities as a business owner or entrepreneur. The money in your marketing budget is limited, and how you allocate each dollar can make the difference between a thriving marketing program and a failing one. Did you know that approximately one-quarter of all marketing budgets are wasted? Let’s explore some strategies to better plan your marketing path.
Read the full article on our website here.
One hundred ninety-nine million active users can be hard to wrap your head around. Some just pass by, like petals in the wind. Some of them are even nice. But most importantly, they’re scrolling down the road, and with any luck, they’ll find a reason to stop on you and your business.
Read the blog article here.
In Dublin, 1906, a tall, gaunt, brooding man by the name of Samuel Beckett was brought into the world. A boy with “little talent for happiness”, he often spent entire days trapped in bed and depressed. He moved to Paris in 1928 and struck up a lifelong friendship with the now-famous experimental writer James Joyce.
Read the blog article here.
Whether you accidentally uploaded a lousy take, a glitched file, or even that “very special” video meant for specifically a very special someone, it’s not the end of the world to put the wrong video out on YouTube.
Read the blog article here.
Developing a content strategy means crafting the content that your audience will interact with as they explore your brand and the solutions it offers. It gets its name from first understanding your business goals and later strategically deploying content to achieve these goals.
Read the blog article here.
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer clear of them in your next campaign. If you’re an experienced sales rep or new to the field and sending out marketing emails, keep these tips in mind so you can create the most effective and persuasive campaigns possible.
Pssst… it turns out there is actual science to Instagram. You may have heard of the ever-changing algorithms and how IG prioritizes content, but we’ve got some extra tips and tricks for organically increasing your followership. Attract users who will engage with your content with these nine useful strategies, courtesy of Megan Killion.
Read the blog article here.
We, as marketers, can’t be everywhere at once. As search engines and tech sites aggregate “top marketers” based on metrics such as user submissions on their particular site, the number of reviews from obscure advertising platforms, or geotags from the searcher’s area, it’s not always easy to help the leads find you. It’s even more frustrating when you eventually connect and realize you were perfectly suited to solve their problems months ago!
Read the blog article here.
When it comes to B2B cold email outreach, your subject line can make or break your campaign. This shouldn’t come as much of a surprise, considering you have very little time to get someone’s attention. You can have the best offer in the world, but if you don’t get the recipient to open the email, then it doesn’t matter. Fortunately, there are some things you can do to increase your chances of success here, including using the right subject line format and content.
One hundred ninety-nine million active users can be hard to wrap your head around. Some just pass by, like petals in the wind. Some of them are even nice. But most importantly, they’re scrolling down the road, and with any luck, they’ll find a reason to stop on you and your business.
Read the blog article here.
Did you know that the internet has rush hour? The good news is that it’s nothing like the highway. Instead of frustration, delays, and starts and stops, you’re seeing more traffic on your page than any other time of the week! The best part is no honking or left-on turn signals.
Read the blog article here.
Many marketers are good at what they do; marketers generally excel at communications, maintaining and fostering fantastic client relationships, and understanding branding and social media concepts. On the other hand, great marketing leaders set themselves apart and demarcate their services within the industry by excelling at understanding what is happening at every level of their business and scale their efforts as a result. Leaders within the marketing space should have some specific goals in purview to maximize value creation. Let’s get into it!
Read the blog article here.
Megan Killion Consulting has been recognized as a Top 10 Digital Marketing Company in Florida in 2021 by DesignRush.
Read the blog article here.
Blog Post by Lisa Arkanea
Are you passionate about graphic design, but don’t want to go to college? Here are some ways you can learn how to become a graphic designer without paying thousands of dollars. If this sounds like you, then follow the steps below and start designing! There are many different types of jobs that require graphic design skills, from print to web to motion graphics and even product design. No matter what type of job you want to do, you’ll need the same basic knowledge and skills to make your designs really shine. Let’s look at how you can get those skills on your own.
Read the blog article here.
"The list" is your outbound strategy. Don't underplay it. In an ideal world leadership will have "the list" built before they hire sales and set them loose. But that isn't always the case. So on top of individual list building, the ability to create a highly-targeted list of prospects for the org is a key skill for top sales talent.
Read the blog article here.
Crawling the ranks of SEO can feel like fighting riptide. Every push forward can peel back by the end of the day. The buoys of stable indexes are gone, and algorithms have come to shape every content delivery service, from searching guides on how to fix appliances to top songs by streamable artists.
Read the blog article here.
Content Delivery Networks (CDNs) are essential in the world of SEO. They can significantly impact your site's load time, which is directly linked to success with SEO. CDN also improves user experience and website speed by making it more reliable at different locations around the country or even internationally for international clients! This type of technology stores web content from a variety of places all over so that when people visit they'll have an easier access point because these servers will be quicker than if you only had one server located somewhere out west like where most companies do their hosting-- oops I just spilled some tea on my keyboard...
Read the blog article here.
A beginners guide to cold emailing.
Cold emailing can be a great way to reach out to potential customers, but it’s important to do it right. If you don’t know how, this blog post will give you three tips for cold emailing and staying professional, reasonable and effective in your approach. We hope these tips help make your cold email campaign successful!
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Every business in the B2B sector, whether they're in healthcare, technology, or finance, wants to boast about their case studies. The problem with this approach is that many B2B companies aren't effectively using their case studies to promote their brand and gain new clients. This article will show you how to write a great case study that delivers your business's promise of high-quality service and effective results.
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If you're in front of funnel sales, one of your key responsibilities is to quickly qualify whether or not a customer is worth putting through the sales process. This protects the whole sales team's calendar and keeps you and the rest of your team from wasting sales cycles on those who will never buy. In the end, much of what you need to discover in a qualifying call will depend on your product or service, but if you're in B2B technology sales, here's a starter guide for how to run a kickass qualifying call, that won't leave your prospects wishing they'd never clicked your calendar link.
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Marketing can feel like an art and a science, which is also very time-consuming and tricky to get right. This is why many founders choose to outsource their marketing needs rather than learning all the ins and outs of promotion themselves. Here are 10 reasons why you should consider outsourcing your marketing so that you can focus on more important matters in your business
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Lately, the sales community has been exploding regarding various lead generation methods. Email has gotten a bad wrap as the result of spammy, unpersonalized drivel in decision-makers inboxes. It doesn't have to be that way. Every SDR wants to know how to craft the perfect cold email, so I decided to put together this comprehensive guide on cold emailing that I wish I had when I first started reaching out to potential buyers.
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Personal branding has come a long way since Tom Peters first coined it in the 1990s. In the age of social media, where anyone with an internet connection can reach millions of people with their ideas and stories, personal branding has taken on an entirely new meaning. Because of its popularity as a marketing strategy, it's often confused with self-promotion, which isn't quite right either.
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Business success is attributed to many things, but retaining your employees and allowing them to grow is the foundation for a productive workforce. Employee retention is vital, which is why investing in their professional development is essential to success. The benefits of employer-sponsored professional development are not just for the employee; they also enhance organizational culture and contribute to the bottom line. It's a win-win situation. Studies show that companies who invest in employee professional development see improved profit margins, higher sales, and a more engaged workforce.
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According to leaders in the field, marketing can either be ethical or unethical. There are many ways to market ethically, but these five tips can be a good starting point.
1) Think about the impact of your marketing.
2) Offer something of value to the consumer.
3) Make sure you know who your audience is and address them personally.
4) Avoid sneaky tactics and come across as genuine.
5) Use this blog as a guide on how to create an ethical marketing plan.
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If you work in the tech industry, chances are you've been exposed to a ton of buzzwords. While we might get them right now and then, sometimes those words start to become meaningless. Buzzwords can also be a way to talk about your business in ways that make it seem more high-tech than it is. An experienced B2B technology marketer can avoid mistakes a junior marketer might make - that could cost your business millions.
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