Practadgoal Talk: Recent Episodes
Heather Holloway
Welcome to pract•ad•goal Talk! I’m Heather, a first-generation entrepreneur and Founder of Holloway Media Services. My intention with this podcast is to teach entrepreneurs how to advance their careers with practical business advice. I’m talking about real actions you can take to grow any aspect of your business. The entrepreneurs on this podcast are not just telling you their stories, they're sharing their secrets to success.
With the overwhelming amount of tech options small businesses have to choose from, picking the right combination of software for you is tough. But don’t give up! Listen to learn strategies for getting your technology to work with you, not against you– from the highly knowledgeable and experienced Greg Russell.
Greg Russell is an expert in all things Internet– he’s the founder and CEO of an Internet Marketing company called SuccessTeam1, which helps small business owners take the guesswork out of their online marketing with cost-effective and efficient strategies.
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
Everybody and their uncle has a podcast. Sources show that there are over 2 MILLION PODCASTS worldwide! If you have a podcast and want to learn how to build relationships and be more confident on the mic, this is the episode for you!
Tiffany Youngren is a podcast marketing expert who built several successful businesses over 30 years. She started OMH AGENCY in 2016 to help companies make revenue, then launched her first podcast episode in 2017 and created a robust podcast host development and booking platform in 2020.
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
Are you using data to your advantage in your business?
Forget the vanity metrics! Analyze data with Matt Bailey from SITE LOGIC. Matt breaks down what data business owners need so they can use it to market their business and track sales.
For more data analysis tactics from Matt, listen to the full episode and check out the show notes below.
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
Web design has changed significantly in the last few years, and budding entrepreneurs can benefit from thinking about websites differently.
When you’re looking to improve your current website or create a new one, creative thinking can take you to new heights. Want help getting started?
You’re in luck.
Chad Arentz of JUMP CREATIVE SERVICES teaches us about creative website design and marketing.
Listen to the full episode now and check out the show notes for more!
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
The pandemic has moved the online course industry into overdrive. In fact, by 2026 it will be a $457 BILLION industry!
If you’re thinking, “How do I create an online course!?” You are in the right place! Arika Clark from THRIVE EPIC teaches us how to get started and how to avoid the three common mistakes online course creators make.
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
Video content is king on social media! Smart video content helps you reach more people, snag short attention spans and show off your product or service.
Don’t fall behind your competitors who are already mastering social media video: In this episode, discover how to target your audience, the strategy we use to search for topics, and how to create videos quickly.
As the end of the year approaches and things get busier and more hectic, we’d love to help give your business a big boost! For a limited time, you can cash in on our holiday content bundle! Save time and make money with us on your side. We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service!
If you’re in, text post to 717-288-9969 for a 15-minute demo with Heather today!
For years, YouTube creators have been identified by channel names, but now the platform has created YouTube handles!
In this episode, we’ll cover what a YouTube handle is, how to use your YouTube handle to get noticed, handle naming guides and best practices, and how to update a handle.
We would love to support you during the busy holiday season! For a limited time, you can cash in on our holiday content bundle! Save time and money with us on your side.
We will create 20 social media posts with copy, graphics and videos customized for your business, promotion or service for only $849!
If you’re in, text POST to 717-288-9969 for a 15-minute demo with Heather today!
Email: it may not be the newest or flashiest form of online marketing, but it’s still so popular for a reason. Sending out newsletters to your digital mailing list is a tried-and-true way to get important information about your business in front of returning or potential clients.
But are your email newsletters as engaging and effective as they could be? Listen in to discover strategies for creating newsletters that bring both you and your audience value.
We are experts in online marketing and can write personalized email copy for your brand, design hard-hitting subject lines, craft winning CTAs, and handle all the graphics.
Just text or call me to learn more! 717-288-9969
Words are how you make authentic and lasting connections with your audience as a business owner. That’s why engaging social media copy is so vital to the success of any brand.
Learn how to tailor your messaging so that your social copy reaches the right people, keeps them engaged, and prompts them to take the actions you want.
During the busiest time of the year, let us lend you a helping hand that will really boost your business. Our limited-time content bundle provides you with 20 high-quality posts personalized for your brand, and right now, you can save 30% on this offer.
Text “POST” 717-288-9969 for a 15-minute demo with me, Heather, today! Save time and make money with us on your side.
Before you post on social media, remember your mission: to educate, inspire, and entertain. None of these things will happen unless you know your audience. Learn which style, format and topics work for your brand — and stick to the plan.
For a limited time, we’re giving you social media copy, graphics, and videos customized for your business and for a limited time, get 30% off your first package. Text “POST” to 717-288-9969 for a 15-minute demo with Heather.
Humans love celebrating and connecting, and what better place to do both than on social media during the holidays.
Holiday posts foster a sense of community, giving you the feeling that you're part of something a little bit bigger, and they're a fantastic way to check in with your audience and relate to them with a positive message. These posts must be timely and relevant and include scroll, stopping visuals, and a call to action that gets people to comment, share or click.
Remember the more your fans spread the holiday cheer you've put into the world, the more you can reach with your brand. Here are ideas for you to get social with our fans this season.
Creating content can be daunting, but you don’t have to do it alone. Get a big boost with our holiday content bundle! You’ll get 20 high-quality, ready-to-publish posts with graphics, video and copy written just for your business’s holiday promotion or deal: all for just $849—text POST to 717-288-9969 for more information and a complimentary 15-minute demo.
Edison, Disney, da Vinci, Branson…what do these names have in common? They are all Thought Leaders. But what is thought leadership and what makes it so magnetic to our human psyche?
Today’s guest Matt Gordon, Authority Muse at The Educated Authority, is here to help you hack into your own credibility and become the Thought Leader you were born to be.
Creating content can be daunting, but you don’t have to do it alone. Get a big boost with our content bundle! You’ll get 20 high-quality, ready-to-publish posts with graphics, video and copy written just for your business: all for just $849—text POST to 717-288-9969 for more information and a complimentary 15-minute demo.
Your social media bio is one of the best places to make a big first impression. If you leave your social media bio blank or only add a few characters in a hurry, you may miss an enormous marketing opportunity. A social media bio speaks for your brand. Craft your words wisely and create customers on demand.
Creating content can be daunting, but you don’t have to do it alone. Get a big boost with our content bundle! You’ll get 20 high-quality, ready-to-publish posts with graphics, video and copy written just for your business: all for just $849—text POST to 717-288-9969 for more information and a complimentary 15-minute demo.
Did you know that the colors used for your graphics on social media or website can significantly impact how your audience interprets your messaging?
If you want the text on your graphic to hit hard, for your visual media to invoke a specific mood in your viewer, or to get the feeling of your brand across, you need to pick the right colors. In this episode, you’ll learn how to harness this key design element and start utilizing color like an intelligent entrepreneur.
Creating content can be daunting, but you don’t have to do it alone. Get a big boost with our content bundle! You’ll get 20 high-quality, ready-to-publish posts with graphics, video, and copy written just for your business: all for just $849—text POST to 717-288-9969 for more information and a complimentary 15-minute demo.
With the overwhelming amount of tech options small businesses have to choose from these days, picking the right combination of software for you is tough. But don’t give up!
Listen in to learn strategies for getting your technology to work with you, not against you– from the highly knowledgeable and experienced Greg Russell.
Greg Russell is an expert in all things Internet– he’s the founder and CEO of SuccessTeam1, which helps small business owners take the guesswork out of their online marketing with cost-effective and efficient strategies.
Our content bundle is perfect if you want to be on social media but don’t want the hassle of creating content! Only $849 gets you 20 posts with graphics and copy for you to post on your social channels. To grab this steal of a deal, text POST to 717-288-9969 for a 15-minute demo!
Do you dream of leaving your corporate job to pursue your true passion? Or perhaps you’re a solopreneur who feels overwhelmed by the strain of your chosen challenging path?
Business expert Nell Tice is here to save the day with tips on finding not just success but happiness as you transition to entrepreneurship.
Nell resigned from her C-Suite level position at a coffee and tea company so she could go full-time into entrepreneurship. She has since become a best-selling author, international speaker, podcast host, and owner of her own business: enTICEing Media.
Our content bundle is perfect if you want to be on social media but don’t want the hassle of creating content! Only $849 gets you 20 posts with graphics and copy for you to post on your social channels. To grab this steal of a deal, text POST to 717-288-9969 for a 15-minute demo!
When you get REALLY excited to work with a coach, it’s because they offer something super specific: they can help you laser-focus on precisely what you’re trying to improve.
That, my friends, is the value of finding your niche! Focus on what you do best, so the clients who need what you provide can easily find you.
In this episode, serial womenpreneur, author, speaker, business coach, and brand strategist Krystal Vernee explains how to empower yourself and your clients by finding your niche. From owning a fitness studio to running a successful podcast, Krystal is passionate about helping people find their confidence and build their brand.
Our content bundle is perfect if you want to be on social media but don’t want the hassle of creating content! Only $849 gets you 20 posts with graphics and copy for you to post on your social channels. To grab this steal of a deal, text POST to 717-288-9969 today!
Do you love being an entrepreneur, but the social media world isn’t for you?
You might think that success in the business world just can’t happen without a solid social media presence, but my latest guest, Johanna Renoth, is living proof that this is NOT the case! In this episode, she explains why she decided to say goodbye to social media: and how YOU can do it too!
If you want to be on social media, but don’t want the hassle of creating content, our content bundle is perfect for you! Only $849 gets you 20 posts with graphics and copy for you to post on your social channels. To grab this steal of a deal, text POST to 717-288-9969 today!
Do you feel good in your clothes? Are you authentically and majestically you? Or do you have a closet full of black uniforms because that's supposedly the only way to look in business?
Patsy Sanders, Master Hairstylist & Image Coach at Embracing Your Essence, inspires her clients to look and feel good with the element typing system and a color transformation. Her mission is to help others discover the joys of living in harmony with their unique style, showing up authentically and becoming the colorful mirror that reflects their gifts into the world.
You: I want to be on social media, but don’t have the time or energy to create content!
Us: We know how that feels and here’s the solution! Our Content Bundle costs only $849 and gives you 20 posts with graphics AND copywriting material sent straight to you. Not only will it save you hours of work, the posts are ready for publishing! If you’re in, text POST to 717-288-9969.
Nobody likes to talk about it, but fears of a recession are rising. During these times of economic struggle, small business owners are hit the hardest. But rather than holding on to your marketing money for dear life, my latest guest Jean Kuhn says that small business owners need to keep getting eyes on their brand to avoid fizzling out.
Jean is a serial entrepreneur and business strategist who decided to turn her life around and pursue a career she was passionate about after having her first baby. She bought two bankrupt businesses and turned each around in 12 months, adding $100,000 to their bottom lines. She’s an expert in increasing cash flow without a mailing list or a marketing budget, and she now helps stagnant businesses turn things around!
Struggling to attract customers and drive sales using social media? Overwhelmed or don’t even know where to begin? Heather will teach you how to grow your business on social media from scratch! Register now for her Masterclass — she goes live at noon eastern Thursday, August 18!
Register here: SCOPEM Masterclass: How to Use Social Media Fill Your Webinar & Multiply Your Sales
Imagine reading a great book and wanting more from the author, but you look on Amazon and … nothing is available?! Bummer! That's how your audience feels after you give a great presentation without a call to action. But it ends today because award-winning public speaker Kimberly Crowe shows you how to use the stage to sell with a clear call to action!
Struggling to attract customers and drive sales using social media? Overwhelmed or don’t even know where to begin? Heather will teach you how to grow your business on social media from scratch! Register now for her Masterclass — she goes live at noon eastern Thursday, August 11!
Register here: SCOPEM Masterclass: How to Use Social Media Fill Your Webinar & Multiply Your Sales
Fitness expert Maureen “Mo” Cooper teaches easy strategies to improve mental and physical fitness so that your health and wellness improve, giving you what you need to succeed as an entrepreneur!
Struggling to attract customers and drive sales using social media? Overwhelmed or don’t even know where to begin? Heather will teach you how to grow your business on social media from scratch! Register now for her Masterclass — she goes live at noon eastern Thursday, August 4! **Register here** https://bit.ly/3BK0jbA
I'm attending the SCOPEM Masterclass webinar to learn How To Use Social Media To Fill My Webinar & Multiply My Sales. And you can, too! Click the link to register for this free event.
Advice on how to maximize your social media presence is one of the things I’m known for. So I thought, why not give my audience some incredible value straight from the source of my own social media success?
Amy Shultz is the Senior Social Media Manager here at Holloway Media Services. If you’ve seen my posts on platforms like Facebook and Twitter, there’s a good chance Amy perfected them. Listen in to hear her expert insight on how to create content that resonates
Click here to schedule a free CTV discovery call with Courtney to see if OTT advertising is right for you!
And for a limited time, we offer new clients a free 30-second commercial!**
But you have to book a call fast!
**The free spot comes with a three-month commitment valued at $1000.
Writing a book can sell services. In this episode, Heather sits down with Matt May from Premier Team Building and Interactive Experiences to discuss how becoming an author can tie into your entrepreneurial career and provide another aspect of your oh-so-crucial marketing.
Creating content, particularly in book form, can provide several marketing opportunities you can seize online and in-person. With today’s relatively simple publishing process, thanks to Amazon, creating a lead magnet, credibility-boosting book, or course companion is an option for all entrepreneurs.
Click here to schedule a free CTV discovery call with Courtney to see if OTT advertising is right for you!
And for a limited time, we offer new clients a free 30-second commercial!**
But you have to book a call fast!
**The free spot comes with a three-month commitment valued at $1000.
How do you attract new clients to your business in a world where everyone is constantly bombarded with marketing messages? You stand out from the crowd. With creative social media marketing, you can meet your audience where they are with content that will resonate with them. This allows you to attract attention to your brand.
Ready to advertise on TV?
Click here to schedule a free CTV discovery call with Courtney to see if OTT advertising is right for you!
And for a limited time, we offer new clients a free 30-second commercial!**
But you have to book a call fast!
**The free spot comes with a three-month commitment valued at $1000.
We have been working behind the scenes on something cool; today is the day we can reveal what it is!
Raise your hand if you want to run TV commercials but are turned off by the cost? Well, get excited today, my friend, because Holloway Media Services now offers Connected TV Advertising! 🙌
What is Connected TV?Connected TV (streaming advertising) is a smart TV, smartphone, desktop, tablet, or any device that is connected to the internet through built-in capabilities or an external “over-the-top” (OTT) device that enables a standard TV set to become a Connected TV.
Video advertising on Connected TV occurs during the in-app experience. So when a Connected TV user opens an app like Peacock to watch an episode of America’s Got Talent, a video ad would play before or during the content.
A 15-second to 30-second video ad is similar to a pre-roll ad on a desktop, laptop, or smartphone, but the user experience is comparable to traditional TV.
Why You Should Consider CTV105.3MM Connected TV households represent 81% of U.S. households by 2021 (eMarketer, 2020).
As more TV viewers continue to move towards Connected TV devices and away from traditional TV services, it’s essential to meet them where they are because more and more people are cutting the cord…
What’s The CTV Difference For Advertisers?Create impact by developing a well-rounded marketing plan that includes traditional TV benefits with digital targeting precision. Plus, make data-driven decisions by taking advantage of better metrics and minimizing waste by focusing your ad spend on audience segments (i.e., video completion rate, impressions delivered, unique device reach, etc.) and real-time reporting.
Are you ready to transform your business today?
Click here to schedule a free CTV discovery call with Courtney to see if OTT advertising is right for you!
And for a limited time, we offer new clients a free 30-second commercial!**
But you have to book a call fast!
**The free spot comes with a three-month commitment valued at $1000.
Facebook continues to be one of social media’s top platforms for businesses to interact with customers and self-promote.
Whether you’re a big corporation or a small local biz, using Facebook to keep customers informed, develop brand identity, and broaden your reach is a powerful marketing tool!
So in this episode, I will teach you how you can use Facebook for marketing.
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
No matter how wildly successful any entrepreneur may be, there is one thing that they must always keep working for—new clients!
One of the best ways to reach new eyes and attract leads that will be TRULY interested in your brand is to start using hashtags on LinkedIn. When you take the time to research which hashtags your target clients are interested in, you can appeal to both broad and niche audiences!
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
Email marketing is fantastic! But do you open EVERY email that finds its way into your inbox? How can you make sure your emails get opened? It’s all about creating a captivating email subject line! In this episode, you’ll learn precisely how to snag your audience's limited attention and make them want to know more.
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System! Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
There’s a golden opportunity that WAY too many business owners are missing out on right now. For some, it’s because they don’t know how to harness its power. And others, well, they just won’t try it because they’re too scared.
I’m talking about the concept of niching down.
When you think about the brands you’re genuinely passionate about, there’s a good chance they resonate with you because they target specific interests that are super appealing!
So with your own business, don’t be too broad—get specific. Learn how in this episode!
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
Have you ever seen that ‘Overly Obsessed Girlfriend’ meme? That soulless stare, the wild eyes: that’s what business owners look like when they ask for people’s contact information without providing any value in return! Get more leads and build positive relationships with your clients by using well-executed lead magnets. Not sure what those are or how to use them? This episode is for you!
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
Did you think your cover photo was just a space you needed to fill? Are we all buying into an unwritten social media obligation?
Actually, no!
Especially if you are a business coach or consultant, you NEED to craft a professional cover photo for your business page on Facebook.
Heather shares why your online appearance matters on social media platforms.
Listen to find out all the things your Facebook Cover photo can do for your business.
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 for a free consultation!
Raise your hand if you rely on trying to engage with members in Facebook groups, posting Reels, or doing an occasional Facebook Live to get new clients. Is that you?
Sure those methods can be successful but there are more effective ways to generate leads despite what any online influencer or social media marketing guru is telling you.
In this episode, I will discuss three direct response social media marketing tactics that you should be using to gain more clients.
Tired of terrible Facebook Ad performance? We'll help you generate leads and sales with our M.O.R.E. Client System!
Make your purpose and passion your #1 goal
Optimize your messaging by getting to know your market
Reach more people by leveraging audiences where your perfect customer hangs out
Engage your local community into becoming your customers
Text MORE to 717-288-9969 to get started!
The most important asset of your business is your audience. It’s more important than your service or program. Seriously.
It’s not your inventory; it’s not your knowledge; it’s not your product.
You should be aggressively investing in acquiring and nurturing an audience. With an emphasis on the nurturing part.
Your audience is the only asset in your business that proves to appreciate year over year. And that happens because of the relationship you have with your people.
You must have a system to attract good clients and maintain solid relationships.
Listen to learn how!
Grab Our FREE Guide: 15 Marketing KPIs To Start Tracking Today
Social media marketing still carries the same rules as all other marketing - results rule. Period.
Know what numbers to track; download our 15 Marketing KPIs To Start Tracking Today.
Marketing is an essential part of any successful business. Unfortunately, the word “marketing” has become synonymous with the concept of creating content on social media.
Contrary to popular belief, creating Instagram Reels daily to advertise your business is not marketing. Sorry, Sis.
I do believe Reels are valuable pieces of content that you can use to attract your niche but… once you got ‘em, what are you hoping to get from this interaction?
Listen to learn how to create a call-to-action strategy for your social media marketing.
Grab Our Free Guide: 15 Marketing KPIs To Start Tracking Today
Social media marketing still carries the same rules as all other marketing - results rule. Period.
If you don't know what numbers to track to see if your marketing is working, download our 15 Marketing KPIs To Start Tracking Today.
Social media is a powerful concept. Connecting people around the world, its made our world smaller and our empathy deeper. Companies can use social media for marketing their business and building their brand.
While all companies want to create a more substantial base, not all will do it in a way that translates to tangible results.
Brands must be intentional, creative, and smart when building their social media platform.
Without a focus and clear mission, social media will do nothing for a company and may even damage its reputation.
We're here to help!
All of this information may feel a little overwhelming, and if you are new to social media, that is entirely understandable.
If you’re interested in social media marketing for your brand, click here, and my team of experts and I will help you evaluate your current situation and identify areas for improvement. Then you'll have a clear plan of action for taking your digital marketing strategy to the next level!
Making your dreams a reality is possible. Steve Pederson of the Dream Highway talks about how he changed his life by becoming a multi-company entrepreneur by embracing the journey and creating his own “Dream Highway.”
For more on this episode, click here.
Life as an entrepreneur is incredibly challenging at times. Hearing a wise voice of reason makes a world of difference in your journey.
If you’ve been wanting to improve your personal branding, this is the episode for you.
Expert coach Doug Foley teaches us how to think outside the box, harness the power of digital storytelling, and get the most out of our individual strengths.
For the Show Notes and more information, click here.
If you're looking to up your leadership game, Tiffany Prince, Chief Performance Officer at Prince Performance, is here for you.
She is an internationally recognized speaker, corporate leadership coach, consultant, and the owner of Prince Performance LLC. where she partners with clients to affect positive organizational change, find the best leaders, and develop their skills.
For more on this episode, click here.
Do you have the blueprint created for your life in business and beyond? No? Get on it, Sis! Your duty is to build your best self.
Our guest is Kim Brady of Kim Brady Business Coaching. She's an entrepreneur, keynote speaker, author, and business coach. Her areas of expertise include business startups, team building, leadership development, and LGBTQ+ advocacy.
Recently Kim published “Get Stuck In!” - Lessons From the Pitch to Build Your Business. She's also a co-author on an upcoming collaborative project titled “Forever Athlete” - A Collection of Stories from High-Level Performers in Both Sports and Life.
For the Show Notes and more information, click here.
Everybody and their uncle has a podcast. Sources show that there are over 2 million podcasts worldwide! If you have a podcast and want to learn how to build relationships and be more confident on the mic, you’ve landed on a beauty of an episode!
Tiffany Youngren is a podcast marketing expert who built several successful businesses over 30 years. She started OMH Agency in 2016 to help companies build revenue, then launched her first podcast episode in 2017 and created a robust podcast host development and booking platform in 2020. Listen for stories of getting great guests along with bad experiences and lessons learned.
For show notes and other information, click here.
Rising revenues cause rising costs, right? Wrong!
When your business experiences explosive growth, if you don't control costs or plan your next steps, you'll make fewer profits rather than more.
Andie Monet is a business optimization expert and CEO of Strategic Solutions & Development Int'l. She's also a mom, triathlete, speaker, international bestselling author, and servant-leader. Andie has three decades of experience advising Fortune 500 companies, small businesses, and governments. Her passion is to see businesses create explosive profits without adding costs or hours to the day.
Listen for stories about her own mistakes and embarrassing moments, plus her upcoming books, what social media she loves, how to get free advice from her, and a book that changed her life.
For more on this episode and to read the show notes, click here.
Web design has changed significantly in the last few years, and budding entrepreneurs can benefit from thinking about websites differently.
When you’re looking to improve your current website or create a new one, creative thinking can take you to new heights. Want help getting started?
You’re in luck.
Chad Arentz of Jump Creative Services teaches us about creative website design and marketing.
Listen to the full episode now and check out the show notes for more!
Building a strong team is important for leaders. Matt May from Premier Team Building & Interactive Experiences tells us that teams of all sizes can benefit greatly by participating in team-building activities and how having their members work together towards a common goal improves relationships which leads them down more productive paths!
For more ways to strengthen your team’s bonds and keep them working collaboratively and efficiently, listen to the full episode then check out the show notes here.
Dr. Rebecca Woodbury has created a new way to learn anything and by doing so gives students of any age a chance to love learning like they never have before.
After studying the way people learn, Dr. Woodbury developed the RATATAZ method, an acronym for
Read
Ask
Test
Answer
TAZ (Tazzle - a word created from talk, tell, and dazzle)
To learn more about the movement and the RATATAZ method, listen to the full episode and read the show notes here.
Are you using data to your advantage in your business?
Forget the vanity metrics! Analyze data with Matt Bailey from Site Logic in Episode 9 of Practadgoal Talk. Matt breaks down what data business owners need so they can use it to market their business and track sales.
For more data analysis tactics from Matt, listen to the full episode and check out the show notes here.
Brand photography can elevate your business with a more professional online presence.
Brand photographer Shannon Claire gives her take on how brand photography can be a game-changer for your business, your attitude, and how the world sees you.
For more wisdom from Shannon Claire on brand photography, listen to the full episode and check out the show notes here.
The pandemic has moved the online course industry into overdrive. In fact, by 2026 it will be a $457 BILLION industry!
If you’re thinking, “How do I create an online course!?” You are in the right place! Arika Clark from Thrive Epic teaches us how to get started and how to avoid the three common mistakes online course creators make.
Let’s get back to the marketing basics with Jim Hart from Client Rush Marketing who imparts his wisdom of 30+ years on the topic of direct mail marketing and marketing fundamentals.
Jim gives practical advice that you can use today! For example, Jim gave a simple tactic to a fellow marketer who followed through by creating a list of potential customers. From that list, Jim’s colleague netted more than $150,000 in sales!
Listen to the full episode to learn how you can apply Direct Mail Marketing to your business.
If done right, public speaking can be an incredibly effective way to connect with your ideal audience and turn them into customers. Speaking offers a way for your audience to get to know you. It gives you social proof and an opportunity to collect warm leads- it’s a whole marketing ecosystem in one presentation! In today’s episode, we are joined by Kerry Heaps who shares why the fortune really is in the audience when it comes to speaking.
Do you hold yourself accountable for your actions? Learn how with this episode featuring former NFL offensive lineman turned motivational speaker and coach Marques Ogden.
Edison, Disney, da Vinci, Branson…what do these names have in common? They are all Thought Leaders. But what is thought leadership and what makes it so magnetic to our human psyche?
Today’s guest Matt Gordon, Authority Muse at The Educated Authority, is here to help you hack into your own credibility and become the Thought Leader you were born to be.
Walter Landor famously said, "Products are made in the factory, but brands are created in the mind." So how can we, solopreneurs, entrepreneurs, or freelancers, utilize our branding to create long-term growth?
In this episode, Anna Mannerfelt from Wired Mustang discusses branding and how the ongoing perception from your audience can make or break your business.
She spells out the importance of establishing your brand guidelines to achieve consistency in your marketing. Then, she reviews the four steps our brain takes to interpret the things we see (colors, then shapes, followed by images, lastly, words) to tips on making your brand bold and stand out in a sea of others.
We also discuss the psychology behind human emotionality when making a purchase and how guiding gut feelings toward your brand results in consumers' trust.
Connect with Wired Mustang:
Website
Instagram
Facebook
Or connect with Anna on Linkedin: https://www.linkedin.com/in/anna-mannerfelt
For additional sites mentioned in the episode, check out our links here:
- https://www.canva.com/colors/ - for the color palette generator and color meanings
- https://www.legalzoom.com/ - for information on registering your brand as a trademark
Welcome to the pract•ad•goal Talk inaugural podcast episode! Join our first guest, entrepreneur, and overall brilliant lady: Lee-Anne Scott from Intelligent Revenue Ltd., as she delves into her business’ strategies to keep your business thriving, not just surviving.
In this episode, you will learn:
- What is digital body language, and how did Lee-Anne use the concept to drive her business model?
- What are the subtle cues one can pick up on in digital form, from paying attention to how someone responds (or doesn’t) to emails or chats?
- How can you avoid the awkward moment when you have to send additional late payment reminders when contract payments are overdue?
Host Heather Holloway, Founder of Holloway Media Services, asks the questions behind the psychology of reading someone’s digital body language and how this unique approach to contract payment collections results in a better experience for both parties.
Be sure to connect with our show online at:
Facebook
Instagram
LinkedIn
Twitter
YouTube
Google My Business
And if you wish further connect with either guest Lee-Anne Scott or her business:
https://intelligent-revenue.com/
https://www.linkedin.com/in/lee-anne-scott-cmo/
https://www.linkedin.com/company/intelligent-revenue/
https://twitter.com/IntelligentRev2
https://www.facebook.com/IntelRev
https://www.facebook.com/leeanne.scott.792/
Thanks for listening!