Badass Breeder: Recent Episodes

Jeanette Forrey

Jeanette Forrey is the Badass Breeder. She has quickly been recognized as one of the industry-leading dog breeders, trainers, and educators. Through her highly successful breeding program, 4E Kennels, Jeanette has raised and placed over two hundred service, facility and therapy dogs, as well as numerous loving, reliable family companions. Recently, she launched a renowned non-profit organization, Healing Hearts, which is placing fully trained working dogs in deserving homes. Additionally, Jeanette has also started her own therapy dog team, bringing the healing comfort of a dog to those who need it most. Jeanette has been featured on many local and national media outlets, including Good Morning America. Along with her rich history in dog rearing, Jeanette is also an experienced educator. Having successfully taught regular and at-risk students in the Las Vegas public school system, she combined these diverse worlds to develop the Badass Breeder Mentorship Program. Again, showing her pedigree as an industry disruptor, she has been sharing her secrets related to breeding, puppy curriculum and evaluation techniques, combined with her business ethics. She is relentlessly focused on promoting ethical and dog-centered breeding practices and educating the public to buy smarter to defund puppy mills and ill-intentioned backyard breeders. Jeanette is not only successful but is truly elevating the way the breeding business is done by not only changing breeding from bad to badass but healing hearts and changing lives through the power of a dog. She is taking hundreds of breeders on this mission and journey with her.

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Join Jeanette on this week's Badass Breeder Podcast where she delivers three topics in bite-size sound bites!

First, we’ll discuss 3 three red flags for evaluating breeding stock—essential tips to help you make smarter choices.

Next, we’ll talk about the importance of building trust with new puppies before adding any stressors into their environment. It’s all about setting a strong foundation.

Lastly, we’ll explore the pros and cons of guardian homes—a complicated topic worth considering.

Let’s get into it!

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

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Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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This week Jeanette covers the importance of teaching a fussy puppy to self-soothe before they go home, to remember to find the joy in the journey and not wait until you accomplish the next goal or item on your very long to-do list, and lastly a CAUTION about having females live together when they are in heat and or have a litter.

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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During the shotgun mini-series this week, Jeanette covers the hot topic of whether breeders should make money or not? The difficulties of dealing with judgment and hate from social media trolls and lastly, how can we manage exuberant moms so that they do not accidentally harm a puppy during delivery?

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Send us a Text Message.

Jeanette gives you a down-and-dirty about these 3 important topics that breeders face.

The first is heroic efforts and how long do we try to keep a newborn puppy when they are not thriving?

Secondly, how breeders inadvertently create "grief" in a mama dog when one of their puppies die.

Lastly, let's look at a few important considerations when using a guardian home.

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Send us a Text Message.

Welcome back to the Badass Breeder podcast! In today's video, we're diving into these 3 topics

1. Entitled Buyers:
We’re exploring the phenomenon of entitled buyers in the puppy market. What does it mean to be an entitled buyer, and how does it impact breeders and the quality of dogs available? We’ll discuss the expectations and demands that come with this mindset and how it affects the entire process.

2. Working Dogs Defined:
Ever wondered what truly makes a working dog? We’ll break down the characteristics and traits that define a working dog versus a companion dog. It is really important to make sure you ask your potential clients the right questions to ensure placement is effective.

3. Are Puppy Evaluations Accurate?
Puppy evaluations can be crucial in predicting a puppy’s future behavior and suitability for various roles. But how accurate are they really? Let's talk! After all, I devised my own puppy evaluation!

Don't forget to like, subscribe, and hit the notification bell so you never miss an update!

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

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Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

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In this week's podcast, Jeanette covers:

  1. What are the pros and cons of training a "leftover" puppy that did not sell with his/her littermates?

  2. How humanizing our dogs is ruining them and how you can help your clients ensure this does not happen. Your reputation stands in how well-balanced and healthy your dogs are but often, behavioral issues arise due to poor human communication.

  3. What are drive by mama's and when do we need to worry about the health and proper development of her puppies?

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

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Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Jeanette covers the importance of a puppy curriculum, how long and how often it should be done, why it may be wise to have a veterinarian vaccinate your puppies, and the considerations involved when a puppy is returned.

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

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Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

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Today, we're focusing on three topics that are vital to us!

Firstly, let's discuss the importance of chlorhexidine in the fight against Giardia. As breeders, we know how devastating Giardia can be, especially in puppies. We'll explore how chlorhexidine can be a game-changer in our kennels, from effective cleaning protocols to its role in preventing the spread of this persistent parasite.

Next, we'll delve into the treatment of coccidia in puppies. It's a challenge many of us have faced, and understanding the best treatment options is crucial. We'll share our experiences and insights on medications, hygiene practices, and proactive steps to minimize the impact of coccidia on our litters.

Finally, let's talk about confirming dog pregnancy. Whether you're eagerly awaiting a new litter or managing expectations, knowing how to reliably confirm pregnancy is essential. We'll discuss various methods—from physical signs and behavioral changes to the latest in diagnostic tests like ultrasound and x-rays.

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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In this episode, Jeanette tackles three crucial aspects of dog care: C-Section tips for expecting dog owners, the risks of overusing calcium supplements, and effective methods for teaching puppies to self-soothe.

First, we explore the intricacies of C-Sections in dogs, providing valuable insights and practical advice for those facing this procedure.

Next, we delve into the often misunderstood topic of calcium supplementation in dogs. While calcium is vital for canine health, overuse can lead to serious complications. Our episode sheds light on safe practices and guidelines to ensure your dog’s well-being.

Finally, we turn our attention to puppy behavior and development. Teaching puppies to self-soothe is essential for their emotional resilience and independence. Jeanette shares effective techniques and strategies that foster healthy habits in young dogs.

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Send us a Text Message.

Join Jeanette in this engaging podcast as she tackles three crucial topics that every dog enthusiast and breeder should know:

  1. Handling Dog Allergies: Discover effective strategies and insights on how to navigate the challenge when potential clients mention dog allergies. Jeanette shares practical tips to address concerns and ensure a positive experience for both clients and their future furry companions.
  2. Embracing New Beginnings: Explore the empowering concept of starting anew and embracing change. Jeanette discusses the journey of growth and adaptation in the context of dog breeding and raising puppies, encouraging listeners to approach challenges with resilience and optimism.
  3. Body Blocking in Puppy Rearing: Delve into the concept of body blocking and its significance in the development of young puppies. Jeanette explains the importance of this technique in fostering healthy behaviors and socialization skills early on, setting the foundation for well-rounded and confident dogs.

Whether you're a seasoned breeder or a dog lover looking to expand your knowledge, Jeanette's insights and expertise provide valuable guidance and inspiration. Tune in to gain practical advice and actionable strategies that will enhance your journey in dog breeding and care.

Subscribe now to Jeanette Takes On Three Important Topics and stay tuned for more episodes filled with valuable information and engaging discussions!

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Jeanette covers why having an admin member on your social media accounts is so important, why the adopt don't shop propaganda doesn't make sense, and cautions you not to use or overuse AI content!

Grad your bite-size content in this episode that covers three topics!

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Jeanette talks about 3 topics - bite size content! What medications do they keep on hand and what is her protocol to stop newborn diarrhea before it is too late?

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

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Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Send us a Text Message.

Jeanette tackles three topics and puts them into bite-size clips!

Today, she addresses 3 green flags from clients, 3 tips for customer service, and 2 marketing tips.

Unfortunately, breeders do have to focus on customer service and marketing.

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

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Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Jeanette talks about 2 words not to be used to describe a young puppy, 2 considerations when raising a singleton to ensure their proper development, and some tips and tricks to raise a runt that does not stay in survival mode their whole life!

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Send us a Text Message.

In this episode, Jeanette breaks down the 12 temperament traits that are evaluated during a Badass Breeder puppy evaluation. This gives your puppies a voice in their placement and allows your clients to choose a puppy that is best suited for their needs and wants.

Breeder Guide and Owner Guide, Webinars, and software:
www.badassbreeder.com

Jeanette Forrey

Webinars (classes and training)

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Empowered Breeder Software

The Ultimate Badass Breeder's GuideRaising the Empowered Puppy Guide for ClientsYouTube Playlist

Jeanette Forrey Email

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Puppy Training Tips: Controlling Behavior Through Trust and Respect

In this insightful podcast episode, Jeanette reveals the crucial steps you and your client should take when your puppy grabs something they shouldn't. Discover the key to maintaining a well-behaved and responsive puppy as Jeanette explains how our reactions influence our companions. Learn why it's essential to establish trust and respect by becoming the giver, not the taker, in your puppy's world. Want to know how to achieve this?

Tune in and discover the secrets to nurturing a happy and obedient puppy. For more valuable tips and resources, visit www.badassbreeder.com and add the "Raising the Empowered Puppy" to your go-home bags.

Jeanette Forrey

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While potty training and kennel training tips are important, there are other important work that needs to be done with you and your dog, whether you have a new puppy or a 5-year-old dog.

And my new book, "Raising the Empowered Puppy" covers these important and necessary foundational concepts.

Let's teach them how to work on trust, respect and proper communication!

Don't worry! I have your clients covered with instructions, examples, forms and videos!

Become an affiliate or get a breeder bulk discount!

Affiliate link:

https://badassbreeder.kartra.com/page/empowered-puppy-affiliate

Purchase Page:

https://badassbreeder.kartra.com/page/DzZ76

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It is time to break the silence and have the uncomfortable conversation about the current market. No one wants to talk about it (I don't necessarily want to either) but our ethical breeders are at risk, causing a dire situation for our dogs.

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When puppies get too excited, it can lead to various behaviors that may be challenging to manage. Here are some common things that can happen when puppies become overly excited:

  1. Hyperactivity
  2. Jumping
  3. Excessive barking
  4. Mouthiness and nipping
  5. Lack of impulse control
  6. Difficulty settling down

Jeanette will go over what is normal and what is not and how to help educate your clients to ensure their puppy grows up to have a happy calm state of mind!

Jeanette Forrey

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Before getting a dog, there are several important considerations clients should keep in mind. Owning a dog is a long-term commitment, and it's crucial to ensure that they are ready to provide the necessary care, time, and resources to meet their needs. Here are some key considerations for your clients:

  1. Time and commitment

  2. Financial responsibilities

  3. Space and living arrangements

  4. Breed and temperament

  5. Training and socialization

  6. Lifestyle changes.

  7. Allergies and health concerns

  8. Long-term commitment

  9. Family and household dynamics

  10. Legal and community restrictions

Jeanette Forrey

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"The CGC Program is a two-part program that is designed to: 1) teach responsible dog ownership to owners, and 2) certify dogs that have the training and behaviors needed to be reliable, well- behaved members of their families and communities."

Jeanette goes over what the test items are and test specifics!

Jeanette Forrey

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There is so much to consider before helping choose a puppy for someone who wants a facility dog. Here are a few things that will help you and your potential client out when making this big decision.

Jeanette Forrey

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Having a client contact you because their puppy is now submissively urinating can happen. And having a dog that submissively urinates can be difficult; however, there are things you can do to help your puppy work through this anxious excited behavior. Jeanette will walk you through a few easy steps that will have a big impact on honoring and empowering your puppy!

Jeanette Forrey

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Jeanette talks about ways to ensure a puppy loves the car. It is a lifelong "love" they will need to have to be balanced and happy companions so setting your clients and puppies up for success is important and fun!

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Our clients with anxiety can unknowingly create dogs with anxiety. Help educate them to make sure they do not make their puppy feel responsible for their anxiety.

Also, matching a highly anxious person with a confident, not tenderhearted puppy I best.

Jeanette Forrey

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We have been told to expose our puppy to as many people as possible; however, we have not been taught the necessary things to ensure your exposure to new people is actually not causing more harm than good. So many people are confused why their dog becomes fearful of new people even though they met so many of them when they were a puppy. Well, I can tell you a few reasons why...

Jeanette Forrey

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Resource guarding can be a huge concern for families, especially with children. Here is a exercise to teach your clients to implement with their puppy from day 1 to ensure their puppy is never given the opportunity or feels like they have to guard anything they deem valuable (food, toys, bed, a human, etc).

Jeanette Forrey

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There is nothing my disheartening then when your client calls you that their new puppy is growling at their kids! No need to fear Jeanette is here!

In this episode she will break it down to what lead up to the point of a puppy feeling like they have to growl to protect themselves and what you can tell your clients to help them build a pack that is healthy, safe and respectful. Having a childhood with dogs is unmatched, but let's ensure are kids are being taught how to repeat and listen to their new puppy too!

Jeanette Forrey

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Join Jeanette as she shares how to manage fear correctly. As a breeder it is imperative that we educate our clients how to handle fear in their new puppies. Every puppy will experience fear, but the catalyst to ensuring they do not suffer a lifelong sentence to unrealistic fears is to make sure fear is handled in an empowering way. We want our puppies to be empowered and not enabled and our owners to have a trusting relationship with their dog.

Jeanette Forrey

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Clients calling because their new puppy is being difficult to house train?
The biggest mistake is giving the puppy too much space. Listen and find out how to help these clients get their puppy on the right track.

Jeanette Forrey

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Jeanette shares her experience with all collar types and then shares with you a tragic way a collar can kill your dog when you are not there.

The pros and cons of collars discussed:
Bark collars
Martingale
Choke
Prong
Remote
Harness
Gentle lead

The dangers of tags and flat buckle collars when your dog is left unattended even if for a few minutes.

Jeanette Forrey

Badass Breeder

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What can you do to help a potential parent you bought that is older? Sometimes they come terrified and shut down. Learn how to empower these dogs to determine if they will meet your temperament standards for your program.

Jeanette Forrey

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What do we keep in our grooming bag for our daily mom care and grooming?

Jeanette Forrey

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Jeanette Forrey Email

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It is important to not reward the crazy in your puppy unintentionally to nurture a balanced dog.

Jeanette Forrey

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Jeanette talks about how and why we work the puppies has a great effect on their development and future.

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Matching the correct puppy with the right owner is essential for a healthy and happy dog in the long term, which is a difficult task for breeders. How do breeders ensure the best match? This is where the BAB program comes in. Designed by Jeanette Forrey, a pioneer of the program and respected figure amongst dog breeders, it aims to educate and help breeders to find the best matches while ensuring that the puppy's needs are met. In today’s show, we talk about evaluations and protocols designed by Jeanette that will help breeders get the full potential out of both puppy and owner. In our conversation, we learn about how Jeanette first established the BAB program, why she thinks it works, some feedback from breeders about the program, the long-term benefits of applying the criteria, and some general advice for breeders. We also find out the common mistakes breeders and owners make, some of the challenges associated with matching a puppy and owner, why finding the best match is so important, some helpful resources to get started, and much more. Don't miss out on expert advice from a badass breeder and dog owner, Jeanette Forrey!

Key Points From This Episode:

  • How Jeanette designed the testing and evaluation protocols for puppy training.
  • Reasons why she thinks the testing and evaluation protocols work.
  • The long-term benefits of a structured approach to training.
  • Laura shares her experience of using the protocols in her breeding program.
  • Jeanette explains how she first developed the ‘tender heart’ approach.
  • Why it is so important to match a puppy with a suitable owner.
  • We walk through the approach when working with owners to match them with a puppy.
  • The importance of follow-ups after matching an owner and puppy.
  • A rundown of the process when people want to return a puppy.
  • Advice for breeders to deal with owners who want to return a puppy or bad owners.
  • Details about the evaluation process and highlights of the challenges associated with it.
  • Some of the common mistakes that owners make with a new puppy.
  • Ways to test if a dog will make for a good service dog or facility dog.
  • We find out about the software that owners and breeders can use.
  • An outline of helpful resources available for owners and breeders.

Links Mentioned in Today’s Episode:

Jeanette Forrey

Badass Breeder

Badass Breeder on Facebook

Badass Breeder on Instagram

Badass Breeder Software

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

Pocket Full of SunShine

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Welcome to Part 3 of our Power Series where we discuss how you can have a calm, happy dog, wherever you go together. Today’s topic is the Power of Tether Training; what it is, why you should do it, and how to do it. Hear about the different types of tether training, and listen to a step-by-step guide on how it works. Hear why at the start, tether training requires your full focus, and find out why train, name, and reward is one of the most powerful processes you can use while training your puppy. You’ll also hear about supervision, constant guidance, and why, if you talk too much, your dog will tune you out. Finally, we discuss how to incorporate all three methods to raise a happy, relaxed dog. Join us today to hear all this and more!

Key Points from This Episode:

  • Hello and welcome to Part 3 of our Power Series.
  • A recap of Part 1 and Part 2 where we discussed hand feeding and ‘sit on the dog’.
  • Today’s topic: tether training: what it is, why you should do it, and how to do it.
  • The different types of tether training: stationary and umbilical.
  • A step-by-step guide to how tether training works.
  • Why you shouldn’t start tether training while you are trying to do other things.
  • Supervision and tether training.
  • Training, naming, and reward.
  • Why you shouldn’t talk constantly: your puppy will tune you out.
  • Why puppies cannot be chasing children.
  • How you should teach your puppy: through constant training and teaching.
  • How the tether provides you with the option to correct and control.
  • Always supervise your dog if it’s on a stationary tether.
  • When you can start to incorporate all three methods.
  • The importance of taking time to teach and reward your dog.
  • Coupler and hands-free leashes and why they are useful tools for dog training.

Links Mentioned in Today’s Episode:

Jeanette Forrey

4E Kennels

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Everybody wants a well-balanced dog that does not get easily aroused, can be taken out in public and knows how to self-soothe. Welcome to the second session of our three-part series on the three things every dog owner should do with their dog, regardless of its age. In today’s show we are going to be running through the practice of ‘sitting on your dog’ and the major benefits it has for teaching self-control, focus, and self-soothing. When we say, ‘sit on your dog,’ we don’t mean literally sitting on it, but rather sitting down on its leash for periods of at least 30 minutes. You’ll hear about how this practice will change the way your dog operates in the world as well as your relationship with it. We also break down every single thing you need to know when it comes to implementing this practice successfully, what to expect from your dog when you first start it, and everything in between, so be sure to tag along with us today!

Key Points from This Episode:

  • The power of ‘sitting on the dog’ while training it.
  • How to ‘sit on the dog’ by using the leash in different ways.
  • Benefits of sitting on the dog: teaching self-control, focus, and self-soothing.
  • The difficulty puppies have calming themselves and how sitting on their leash can help.
  • How sitting on the dog gains their respect and trust.
  • Rewarding dogs using a release of pressure.
  • Ignoring the dog and not touching them so they learn to self-soothe.
  • Making the period of sitting on the dog last for at least 30 mins.
  • Remembering to vary the location where you train by sitting.
  • Having other people in your family conduct the sitting.
  • When to start the practice of sitting on the dog to ensure trust.
  • Making sure that the puppy is tired when you start to sit on them
  • Being ready for the puppy to throw a tantrum when you first start the practice.
  • Training the puppy and being firm six times before it begins to learn.
  • Mastering the sitting practice in the house first.
  • How you can sit on the dog even if they are over a year old.
  • Building the dog up until it can be calm in outdoor and public settings.
  • Training the ‘long down stay’ by making sure it does not get broken by other dogs or people.

Links Mentioned in Today’s Episode:

Jeanette Forrey

4E Kennels

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Welcome to the first episode of our three-part power series on the three things everybody should do with their dogs. Today's show was recorded on a Friday and that means we have the cocktails out so expect an episode that is as filled with fun and doggy antics as it is with valuable information! The first of the three things every dog owner should be doing is of course hand-feeding and today on the show we take a deep dive into the five biggest benefits of implementing this practice with your puppy. You'll hear about how hand-feeding builds self-control and focus, trust in shy or fearful dogs, and a strong bond between owner and puppy. We also get into why hand feeding is foundational for training bite inhibition and helps fast eaters. Thanks so much for joining us again for another Badass Breeder podcast and be sure to tune in for the next two parts of our series!

Key Points from This Episode:

  • The five benefits of hand feeding.
  • One: it builds self-control and focus.
  • Two: it builds trust in shy or fearful dogs.
  • Three: it builds a strong bond.
  • Four: it is foundational work for bite inhibition.
  • Five: it helps fast eaters.
  • Why hand-feeding does not stop resource guarding.
  • How to not reward crazy behavior during meal times.
  • The method for hand feeding to work on bite inhibition.
  • Starting to train puppies by asking them for something in return for a treat.
  • Stretching feeding out through the whole day to train puppy responses.
  • Not issuing multiple commands for a sequence of actions.
  • How to train your puppy if you are in a rush and can’t issue food from your hand.
  • When not to hand-feed: when they are ill, on canned food, a raw diet, and more.
  • What the two starting health tests Jeanette uses look like.
  • How to register to get a puppy from Jeanette and how the waiting list works.

Links Mentioned in Today’s Episode:

Jeanette Forrey

4E Kennels

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In part two of our fifth and final class, we finalize the discussions had in the mentorship so far by answering questions about customer service, curriculum, branding, puppy evaluation, medication, and more. One of the points that we stress several times today is that this program is not about training puppies, but rather about empowering them to handle any situation they may encounter when they leave our facility. We speak about how best to showcase the development of your puppies and keep clients up to date with videos and pictures uploaded to platforms like YouTube and Flickr. This class covers the best ways to respond to many difficult behaviors such as bullying, avoidance, hyperactivity, and fear. We double down on previous points about exposing puppies to different people while also addressing some considerations around hygiene and medication for worms and other illnesses. Toward the end of the class, we talk about the centrality of good customer relations from a branding perspective and also speak to the many features you can expect from our app when it gets released. So, thank you all for joining us and we wish you all the best in your journey as Empowered Badass Breeders going forward!

Key Points From This Episode:

  • How to keep clients up to date with videos and photos shared via YouTube and Flickr.
  • Getting puppies through obstacle courses by empowering, not enabling.
  • How many days a week to do curriculum and what activities have to be done every day.
  • Practicing switching drives without the use of treats and rewards.
  • Getting the puppies used to different sounds with movies and music.
  • The importance of exposing puppies to different people.
  • Jeanette's perspective: she provides puppies with a foundation, rather than training them.
  • Dealing with a fearful litter by not pairing the parents again, matching with the right owners, and more.
  • How to deal with spun-up puppies by avoiding water bottles and enforcing timeouts.
  • What to do when puppies display bullying behavior: more timeouts!
  • Gauging avoidant behavior and getting puppies out of their shell by changing their environments.
  • Common illnesses and the ins and outs of Jeanette’s protocol for medication.
  • Keeping hygiene levels high by cleaning poop off of objects that different litters use and more.
  • Branding tips around focusing on providing an excellent client experience and more.
  • Overcoming your insecurities and showcasing the moments you spend with your puppies.
  • Tips for converting leads and growing your program: constantly check your email!
  • The importance of connections and what it takes to bring your program to the next level.
  • How to keep learning after this course ends by accessing Jeanette’s online content.
  • The features of the app Jeanette is releasing and how it will make breeding much easier.

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

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As we move into our fifth class of the mentorship, we will be covering the curriculum that breeders should be following with their puppies from week five onwards. A major point we make early on is that it is extremely important to keep in sync with the program. Being behind or ahead of time by even a day or two can make a big difference to a puppy whose development occurs so rapidly during this period of its life. We get into all the considerations over the puppy’s environment, talk about tactile objects and surfaces, how to build confidence by using the dam in training, how to develop tolerance using different handling techniques, and more. Our class covers tips for puppy evaluation and a twelve-point scorecard that we use for all our puppies. You will hear our strategies around pairing owners with puppies who suit them, why we are so open to returns, and how to educate owners so that they are best equipped to continue training once the puppies leave our facility. Additionally, we cover our policy around health checks and vet clearances and speak about why it is important that all our owners need to worry about at their first vet visit is a wellness exam. Tune in today!

Key Points From This Episode:

  • How much of a difference it makes to be out of sync with your curriculum by a day or two.
  • Recommendations for what to focus on in the curriculum at the five-week mark.
  • Props and tactile surfaces to use such as balls, triangles, grates, and bridges with slats.
  • How changing the environment while keeping a puppy in the same room is bad practice.
  • The value of using the mother as a resource for building confidence.
  • Soaking kibble in probiotic, pectolin, and dry pumpkin.
  • Building tolerance to handling by exposing puppies to slightly uncomfortable petting.
  • A demonstration of the handling training Jeanette does on a six-week-old puppy.
  • When to evaluate toy breeds versus standards and moyens.
  • Benefits and shortcomings of the Wendy Volhard aptitude test.
  • Different traits to assess, and the need to assess using a person the puppy knows.
  • Using the word ‘yes’ to show the puppy it can be confident and keep exploring.
  • What to continue and ramp-up leading into week seven.
  • Why it is important to let clients choose their own puppies.
  • The twelve important traits Jeanette evaluates her puppies by.
  • Making sure that as an owner, your lifestyle suits the personality of your puppy.
  • Vetting potential owners and why Jeanette is so open to owners returning puppies.
  • Perspectives on whether balance boards cause hip and knee issues.
  • A description of Jeanette’s typical day with a six or seven-week-old puppy.
  • Jeanette’s approach to vet clearances before handing puppies off to new owners.
  • How to set up a whelping box and what objects to put into it.
  • Moving puppies out of the whelping box to a safe and stimulating outside environment.

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

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Join us today for the second part of episode five of Badass Breeder, where we continue the discussion around building your brand as a breeder and launch into the curriculum of training puppies. We hear what Colleen and Stefanie are doing right (and not so right) on their social media pages and websites, and why providing free advice is a great way to build your brand and network. We touch on why there are so many badly behaved dogs nowadays, and the roles of the owners and breeders in this. Jeanette explains the benefits of having a YouTube channel, and why she shares different so much more on her professional social media than she does on her personal profile. We also dive into the type of training you should be doing with your newborn puppies, week-by-week for the first four weeks. From how to hold and pick up newborns, to when to introduce neurological stimulation exercises, to how to judge for yourself whether a puppy is ready for that day’s training, this episode has it all! Finally, we find out why compliance in a dog is more important than training specific behaviors, and why Jeanette is against training using treats. Press "Play" now for another exciting installment of Badass Breeder.

Key Points From This Episode:

  • Jeanette’s advice and comments on Colleen’s Poodles + Doodles brand and website.
  • Thinking about the story that you want to tell, and documenting it from the start.
  • Comments on Stefanie’s brand and website (Cherry Blossom Bernedoodle).
  • Why Jeanette approaches her business and her social media differently.
  • How providing free advice helps to build your brand.
  • Jeanette’s experience of YouTube and why she feels it’s a valuable resource.
  • Switching over to the curriculum of newborn puppy training (birth to week two) and what it includes.
  • Which litters to do early neurological stimulation exercises with.
  • The early puppy behaviors that Jeanette has noticed that link to mood in later life.
  • Which scents you should include in your early scent introduction, and why Jeanette tracks the results.
  • Tips on handling and honoring the newborn.
  • How the foundation that you lay with a puppy defines the type of dog that they become.
  • Week three of training, and what to expect.
  • The tools you can introduce into the puppy’s world, and why trust is more important than the puppy interacting with the toy.
  • Why Jeanette does loud noise exposure in week three, and the type of touch to get the puppy familiar with.
  • The rules Jeanette applies to wean puppies onto solid food.
  • Week four (28-34 days): working the puppies out of the litterbox, and introducing them to other people.
  • How to choose who to introduce the puppies to in week four, and the curriculum to cover.
  • A reminder that the guide is a template, and you need to use your judgment!
  • Why verbal rewards (and not using treats) in puppies is important!
  • The importance of setting up the play areas in different spaces.
  • Where to access these recordings, and final questions and answers.

Links Mentioned in Today’s Episode:

Jeanette Forrey

Poodles + Doodles

Cherry Blossom Bernedoodles

Badass Breeder on YouTube

Teachable

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

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Being a Badass breeder takes so much more than simply breeding dogs! Tune in today for class four of the series, focused on marketing your brand as a breeder. Hear how Jeanette came up with her brand and all of the work she has to do to maintain it. We dive into the importance of having a brand, and why it's better to be true to yourself and offend a few people than to be liked by everyone but not genuine. We find out about the heartbreaking story that resulted in Jeanette’s slogan (“healing hearts and changing lives through the power of the dog”), and why she has chosen to support the causes that she does. Jeanette also challenges you with three questions that are crucial in creating a vision and a mission and makes a convincing case for why breeders should be sharing on social media. Continuing the discussion around social media, Jeanette gives some great tips and tricks on what content to record, how to record it, and when and where to share it. She also talks us through dealing with the responses to her content on social media (from blocking haters, to inviting failure into your life and accepting that you will never be perfect!). We end the first part of this episode with a live class from Jeanette to Amy from SoDel Doodles on how she can improve her online branding.

Key Points From This Episode:

  • Welcome to today’s topic: branding for breeders, and how you can learn to stand apart.
  • Jeanette’s experience of building her tribe and her Badass brand.
  • Why filming herself helped Jeanette form her mission statement.
  • Choosing a brand, and accepting that if it offends people then they aren’t the right people for your tribe.
  • Turning your pain into power: how a dog can help you heal, and how Jeanette picked the cause she helps with.
  • Why you have to be authentic to build real connections.
  • What branding is, and why you already have what you need.
  • Some challenges from Jeannette: Who are you? Why are you breeding? How are you raising your puppies?
  • The importance of sharing content on social media.
  • Inviting rejection into your life: learning from your mistakes and realizing that no one cares!
  • Jeanette’s advice on getting people to engage with your online content: which technology to use, scripting the content, and how you can help your followers!
  • Why being grateful is so important to your success.
  • The pros and cons of social media: it’s free, but it can make you vulnerable, and Jeanette’s experiences of sharing.
  • Tips and tricks from Jeanette on making your pictures and videos look professional.
  • The rules and schedule Jeanette adheres to when planning her social media content.
  • Why people want what they can’t have, and how to capitalize on this principle.
  • Opening the discussion with other breeders about their unique brands, and how they can improve them, according to Jeanette.
  • What Amy from SoDel Doodles can do to improve her social media marketing.

Links Mentioned in Today’s Episode:

Jeanette Forrey

Buffer

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

SoDel Doodles

View Details

Life as a breeder is not easy and the joys and satisfaction of the profession come with many challenges and setbacks. That's why you need to get clear on why you want to be in this field and what you want to offer to your dogs and clients. These are important tenets that you will need to hold onto in the face of tough times when judgment and disappointment threaten to derail your commitment. We want you to lean into what you bring to the table and share the love that almost definitely inspired you to start work in this field! In this segment of our course, you will get the chance to hear all about dealing with newborn puppies after delivery: how to give them the best start to their lives and the best shot at a healthy future. This is all about finding your recipe, what works for you, and locking in those practices as you grow as a breeder. We talk about whelping boxes, hygiene, temperature control, avoiding dehydration, and so much more that you are not going to want to miss. We also cover important self-care tips for breeders around dealing with fatigue and finding the energy to see things through. Make sure to join us for this informative and important discussion!

Key Points From This Episode:

  • How to handle newborn puppies as they delivered.
  • Tackling the controversial subject of swinging; when and why to do it.
  • When is a mom done delivering? The best protocol for clarification.
  • Dealing with fatigue during and after delivery.
  • The first two weeks after delivery; the most sensitive and fragile time for a puppy.
  • Cleanliness and hygiene when dealing with puppies and moms post-delivery.
  • Getting to grips with mastitis and the best ways to safeguard against it.
  • Temperature control for puppies; helping puppies before they are able.
  • How to go about setting up the best whelping box for your puppies.
  • When to get worried about dehydration and a lack of weight gain.
  • Providing the best service to clients and redirecting myths about breeding scams.
  • Turning pain into power and helping others!
  • Delivering for your dogs, your clients, and yourself.

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

View Details

Hi everybody and welcome to another episode of our ongoing course for badass breeders! Today we will be tackling the subject of delivery wellbeing, looking at the different stages associated with delivery, and the steps to take to make this process as smooth and safe as possible. This episode is jam-packed with useful tips and tricks, so make sure you have a paper and pen handy to take some notes! We break things down into preparation, the actual delivery process, and post-delivery practices too, sharing all the small things that can make a big difference to the health of your moms and pups. For the more experienced, this may be stuff you have heard before, but as we all know, a reminder of the fundamentals is never a bad thing. Here at the Badass Breeders Podcast, our goal is to jumpstart your delivery process and up your game to the highest level, so expect to hear all about the things you need in your toolkit, creating the safest, cleanest, and most comfortable environment, and the important signs to watch out for. Tune in to hear it all!

Key Points From This Episode:

  • Looking to the mom's instincts and using this as our guide.
  • The 24-hour monitoring that occurs on day 58.
  • Creating the right kind of safe and quiet environment for the mom.
  • Preparations for delivery; washcloths, scissors, yarn, and more!
  • Protocol and timing for the two stages of labor.
  • The dangers and realities of getting tricky puppies out during delivery.
  • Aiming for gentle and natural and following the mom's lead through the process.
  • Taking note of the time periods for your records is very important!
  • Thoughts on placentas; consumption, disposal, and infection.

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

View Details

For this episode, we are continuing our exploration of health testing and pregnancy, with a focus on the trimesters, numbers of litters for bitches, and turnaround times between these. There are so many important factors that go into healthy breeding, for the sake of the mother as well as the puppies, and you can expect to learn about many of the most important aspects today. We get into questions around nutrition, caloric intake, routines, dangerous chemicals, protecting against infection, and even STDs. You will also hear about when to choose to not breed certain dogs, ways to reduce stress for breeders, dealing with premature pups, and when to consider euthanasia. This community and these classes are in service of building a healthier world for our beautiful dogs, and that means holding ourselves and others accountable and putting in the work. You would not be in this line of work if you did not have a passion for animals and spreading the joy that dogs bring! So make sure to tune into this important discussion and continue this journey with us as we share knowledge and move things forward to a brighter day!

Key Points From This Episode:

  • What to consider when looking at how many litters a dog should have.
  • The biggest issues to combat during pregnancy; poor nutrition, and more.
  • Dealing with parasites in puppies and how these are passed on from mothers.
  • Honoring your dogs with health issues by not breeding them.
  • The importance of letting new dogs settle in and reducing their stress before breeding.
  • Avoiding chemicals as much as possible and protecting puppies from harmful agents.
  • The dangers of x-rays with pregnant moms, and why to avoid these as much as possible.
  • Dealing with diseases during the first trimester; the care necessary from day one to 21.
  • Time periods for pairing up parents and how to approach natural ties.
  • Issues of in-fighting in a pack of females during a breeding period and how to avoid these.
  • Why difficult dogs should not be bred; taking note of tell-tale signs.
  • The timing of ties; how to keep track of the days.
  • Warding off infection and some simple practices for safeguarding against bacteria.
  • Instilling a new schedule that works for you and the mom.
  • Diet and the considerations that should go into the choices you make about your pregnant dog's caloric intake.
  • Looking at each trimester and the associated symptoms.
  • The question of euthanasia with premature puppies and when to make a decision to end suffering.
  • STDs in dogs and the precautions to take to protect your dogs.
  • Doing the necessary research about breeders and puppies and avoiding judging purely on cute photos.
  • What to expect in forthcoming classes; branding, communication, and much more!

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

View Details

As we enter our second class, we use this episode to broach the subject of health testing. You can expect to learn all about what testing is and what to do when it comes to testing your parents and puppies, in order to create better standards for us all. An important note to always keep in mind when it comes to this area of breeding is that there are no foolproof answers from tests, and the recommendations laid out here are a way to stimulate some thought and give you a means to work with the many variables we constantly encounter when it comes to the health of our dogs. There are many limitations to the power of testing, but it does provide a very strong resource for improving our breeding and the gene pool, and should not be underestimated! In part one, we speak about important areas such as eyes and hips, follow-up tests on the patella, elbows, and heart, and much more. Listeners will also come away with some useful starting points for where to go for certain tests, why it is vital to test for temperament and the part that brain development plays in the later life of any dog. So to get it all make sure to join us and stay tuned for part two!

Key Points From This Episode:

  • Staying realistic about the amount of certainty with which we can approach health testing.
  • The two-fold nature of health testing: prenatal practices and following up with records.
  • Using the Orthopedic Foundation for Animals and the certifications they offer.
  • Different tests for DNA, eyes, and heart, and when and how to do these.
  • Delaying health tests for females in heat in order to preserve reliable results.
  • The important statistics available on the OFA website around preliminary tests.
  • What sort of veterinary professional to seek out for testing an animal's heart.
  • The importance of the coefficient of inbreeding (COI) and why to track it.
  • The topic of temperament and why to not neglect this area of testing.
  • Including brain development in the nature versus nurture conversation.
  • Using testing, record collection, and in-pregnancy care for the mother to promote healthy development.
  • When to breed? The simple yet highly contentious question!
  • What to do with back-to-back litters and encouraging set schedules.
  • The mandatory difficulties that we encounter at all stages of breeding!

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

OFA

Embark

Paw Print

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Welcome back to part two of the first class in our Badass Breeder Mentorship!

In this segment of the course, we will be covering everything you need to know when it comes to choosing breeding stock. One of the main takeaways from this session is that when choosing breeding stock, it is important to use a holistic approach based on the goals you have in your specific program. What this means is that before you pick a mare or sire, you need to assess all the different features of the candidate using the purpose you have in mind for your puppies as a reference point.

In Jeanette’s case, she is breeding therapy, facility, and service dogs, so we learn about how she has tailored her choices to this goal. Jeanette takes us through a list of the most important considerations relating to coat, size, health, pedigree, intelligence and trainability, structure and confirmation, and more. We also take a deep dive into what to look for when doing a temperament test of an older breeding dog you intend to bring into your facility.

Be sure to join us for this installment of the Badass Breeder Mentorship today!

Key Points From This Episode:

  • What a good breeder needs to consider when choosing breeding stock.
  • The value of having a plan relating to choosing stock and picking a sire that supports your program.
  • The mistake of focusing on one aspect of breeding and the need for a holistic approach.
  • Remembering that every good program has a varied pedigree.
  • Knowing the dogs that display the desirable breed traits.
  • Whether it is wrong to buy a puppy that doesn’t meet show standard colors.
  • Pros and cons of three different ways to get your breeding stock: keeping a puppy, buying a puppy, and buying an adult.
  • Whether Jeanette uses AKC standards to determine the pedigree of her dogs.
  • How to find quality puppies and breeders to work with you when starting out.
  • Avoiding breeders who are over-eager to sell and use overused lines.
  • Guidelines for assessing breeding stock based on Jeanette’s goals.
  • Looking at temperament holistically and remembering there is no perfect dog.
  • The standards for health testing that Jeanette uses.
  • Why intelligence and trainability, as well as pedigree, are important to Jeanette based on her goals.
  • Learning to assess structure and confirmation as well as color and coat holistically.
  • The ethical journey Jeanette made when thinking about breeding smaller sizes.
  • What to do if a dog fails the purpose you intended for it.
  • Looking at cost versus risk when assessing choices for breeding stock.
  • The difficult process of considering where a guardian will live.
  • What to look for when doing a temperament test of an older breeding dog you bring in.
  • A round of questions with our students on treating illness, breeding hybrids, and more.

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

4E Kennels

View Details

Welcome to the first class of the Badass Breeder Mentorship! Being a breeder is filled with unique challenges, from isolation to judgment and feelings of inadequacy. This is why it is so important to get a strong sense of your Why and the approach you use at your breeding practice, which is exactly what this mentorship is designed to help you achieve! Today we start our training by covering Jeanette’s Badass Breeder oath and how its tenets form the backbone of the approach at 4E Kennels as well as this mentorship. We look at how Jeanette thinks about planning litters, parent standards, parent care, puppy curriculum, puppy development, puppy evaluation, lifetime responsibility, client community, and the need to raise puppies using a loving approach. Jeanette takes a deep dive into each of these principles that inform her oath and unpacks the way they play out in her attitude to her clients, business, and of course, her puppies! As Jeanette says, our aim is to heal hearts and change lives through the power of a dog, so be sure to tune in and hear how you can get even better at this within your breeding practice.

Key Points From This Episode:

  • Challenges faced by breeders such as loneliness and negative judgment.
  • Fighting back against these challenges by creating a community of badass breeders.
  • A list of Jeanette’s accomplishments and her credibility as a thought leader on breeding.
  • The main goals that Jeanette wants to reach with the participants in her classes: to put the puppy first and find their Why.
  • Jeanette’s badass breeder oath that she centers her program around.
  • Recommendations for planning litters, parent standards, parent care, puppy curriculum, puppy development, and more.
  • Why it is so important to evaluate puppies after day 49 and even day 60.
  • How to evaluate puppies and why clients should not choose them before being evaluated.
  • The main reasons why puppies are surrendered and how evaluation can help prevent them.
  • How evaluating puppies correctly leads to happier clients and more referrals.
  • Honoring lifetime responsibility and Jeanette’s policies around reservation fees and customer service.
  • Jeanette’s policy around client community and how she makes people feel special and inspired.
  • The segment about love in Jeanette’s oath and how rearing puppies helps her to be a better person.
  • Staying true to your mission and the reason you breed.
  • Jeanette’s feelings about why badass breeders deserve to make money.
  • How Jeanette structures her business so that it is profitable.

Links Mentioned in Today’s Episode:

Jeanette Forrey

The Ultimate Badass Breeder's Guide

Jeanette Forrey Email

4E Kennels

View Details

Jeanette Forrey is the Badass Breeder. She has quickly been recognized as one of the industry-leading dog breeders, trainers, and educators. Through her highly successful breeding program, 4E Kennels, Jeanette has raised and placed over two hundred service, facility, and therapy dogs, as well as numerous loving, reliable family companions. Recently, she launched a renowned non-profit organization, Healing Hearts, which is placing fully-trained working dogs in deserving homes. Additionally, Jeanette has also started her own therapy dog team, bringing the healing comfort of a dog to those who need it most. Jeanette has been featured on many local and national media outlets, including Good Morning America. 

Along with her rich history in dog rearing, Jeanette is also an experienced educator. Having successfully taught regular and at-risk students in the Las Vegas public school system, she combined these diverse worlds to develop the Badass Breeder Mentorship Program. Again, showing her pedigree as an industry disruptor, she has been sharing her secrets related to breeding, puppy curriculum, and evaluation techniques, combined with her business ethics. She is relentlessly focused on promoting ethical and dog-centered breeding practices and educating the public to buy smarter to defund puppy mills and ill-intentioned backyard breeders. Jeanette is not only successful but is truly elevating the way the breeding business is done by not only changing breeding from bad to badass but healing hearts and changing lives through the power of a dog. She is taking hundreds of breeders on this mission and journey with her.