Firetoss Marketing Podcast: Recent Episodes
Firetoss
Digital Marketing, Tech, Branding, Website Design, and so much more. The Firetoss agency team talks to experts and enthusiasts in every marketing category. We invite top-level marketers and entrepreneurs to come and share their stories. Think of the Firetoss Marketing Podcast as business entertainment where you learn some new things along the way. Thank you for listening.
As we approach Black Friday, retail companies have a lot riding on the biggest selling season of the year. This episode is to help you not make mistakes and take advantage of the biggest selling days of the year for many brands.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
It's getting close to Black Friday and the end of the year sales. As we roll through Q4 and into 2023 there are 3 ads you need to be running. Tony talks about:
- Performance Max
- Local Service Ads
- Geo-Fencing
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Geo-fencing is next gen advertising. It is complex in how it works but the set up and execution is now available to every size business. Tony explains what it is and how to set it up. He also talks about the difference between Geo-Fencing and Geo-Targeting.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
What is "behavioral targeting" and how does it work. Many people don't understand this concept. Tony Passey, CEO and Founder, of Firetoss runs through what it is and how it works. He also talks about how to get it done in your own campaigns.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
New Format: Short 10 min episodes with big takeaways.
In this episode Tony Passey, Founder of Firetoss, talks about the new Performance Max campaigns that are available in the Google Ads platform. They return some of the highest ROAs then anything we have seen in recent years.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Technology has really changed the way we advertise this past couple years and most people don't know or understand how it is changing. Michael and Malia from Firetoss' paid media group talk campaign details and explain Performance Max and Behavioral Targeting in Programmatic Display Ads.
Thank you for listening. If you would like to contact the show please email us at podcast@firetoss.com. You can also check us out online at http://firetoss.com/podcast.
Back in April Tony forced Toby Kirk and Evan to watch Netflix's Drive to Survive purely to prove that story can change lives. If you go back and listen to that episode you can hear the guys admit defeat.
Today's episode is a recap of some of the mid-season F1 silliness that is going on. We talk story and F1 and marketing.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
We are focusing the podcast on Paid Media Channels. We will look at Digital Advertising and bring experts on the show to talk about paid strategies and what is working in a variety of verticals right now.
Tony, Toby and Kirk talk about the end of the summer and what comes next going into Q4 2022. Selling season is coming for a lot of companies and it is time to get ready.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Madeline Van Hoff and Matt Holman from Sharehouse talk about this new amazing community that is growing quickly.
Sharehouse is a community of eCommerce experts who have come together to create a holistic space for sharing knowledge and strategies that, if implemented, will drive real value and results in eCommerce businesses.
eCommerce owners, vendors and operators are coming together to make magic happen.
You can join Sharehouse at sharehouse.com/join.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Rosanne Simpson graces us with her grace on the Firetoss Marketing Podcast. Rosanne is a rockstar in our market and has influenced so many ventures and groups. We are so excited to just have a few minutes with someone so exciting.
Rosanne talks to Toby and Tony about the Utah Warriors rugby team. Rugby is gaining traction in Utah and Rosanne is on the cutting edge of Utah's newest professional team.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Levi Lindsay stops by to talk to the Firetoss team about his newest adventures in content creation. We talk about how he got his start and what he values most in creating content.
Toby Eborn, Tony Passey and Kirk Madsen rap with Levi about his non-profit as well. WeAreMind.org 💭 is a non-profit that is creating more awareness about mental health among business professionals.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Tony and Toby but mostly Toby talk with Clint Weston from VenConnect. Start ups can be great but they can suck and we talk about the process of starting and then how we scale.
VenConnect's innovative and FREE Supply Chain Finance platform is one of the best ways a company can minimize financial risk, reduce disruptions, and bolster the reliability of their supply chain by driving liquidity down to their Vendors, Suppliers, and/or Subcontractors through early payment discounts.
VenConnect creates on-demand liquidity options with maximum flexibility and payment choices for Vendors based on their individual cash flow circumstances.
We solve the cash flow tug of war between Customers and their Vendors & Suppliers!
Check out his products at https://www.knafs.com/
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Note and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Ben Petersen from Knafs (funny way to say knife) stopped by to tell us about his new company and his new designs. Ben is a veteran of the knife industry. He has worked at CRKT and Blade HQ and is well-known throughout the country. His banter knife made by Civivi and We Knife is an original design that got him started on this journey.
Now Ben has launched his own new knife under the Knafs name with interchangeable scales.
Check out his products at https://www.knafs.com/
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Note and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Tony, Kirk, Evan and Toby talk about the newest start-up coming out of Firetoss. It's called Echo 3 Tactical. Why would we EVER start something called Echo 3 Tactical in the crazy world we live in??? We talk about it. Don't worry. This doesn't get super political.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
45 Blast is a firearms accessories company. Kevin Neilson is the co-founder and marketing arm of this exciting start-up. Kevin has been making parts for guns for the past year and has grown his following on Instagram through partnerships and creativity.
Tony and Evan talk to Kevin about challenges in starting a business in the middle of the COVID pandemic.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Spencer Arntsen and Jared Paget from BETA join the podcast to talk about this crazy cool start-up. Everyone should go directly to their KickStarter Campaign and join up:
Go to buildinbeta.com to get to the kickstarter.
We talk on the podcast about getting started and how it feels to jump into a new venture.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
CEO of Kuru Footwear, Bret Rasmussen, talks about how Kuru has become the "go to" fashion brand for people with chronic foot pain. Millions of people suffer from sore feet, hear pain and plantar fasciitis. Kuru footwear has a patented technology that essentially integrates an orthotic into a casual or athletic shoe.
Bret shares with Kirk and Tony the decisions made to protect this digitally native vertical brand from competition and other threats. He tells the story of how Kuru began working through a dealer network and ultimately found value in working direct with consumers to build a value added experience.
Kuru Footwear
https://www.kurufootwear.com/
https://www.kurufootwear.com/shoes/condition/plantar-fasciitis
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Mark Christensen, CEO of BladeHQ, joins the podcast to talk about marketing a larger scale store. Mark talks with Tony and Toby about the challenges of marketing a brand and potential threats to the business.
Firetoss spends a lot of time marketing the tactical industry. We work with elite brands to grow their business and grab market share.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Notes and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
This is the first of several episode that will be about the building of a new brand. Not just the branding but concept to creation to execution of marketing strategies to get this new e-commerce store off the ground. In this episode we share the "why" behind the new brand. We talk about:
- The name we chose
- The industry
- Why we chose the industry
Follow this series of podcasts about this new store and learn how to build your own e-commerce store.
Nick Yuen, Director of SEO, joins the podcast and talks about setting up and running an SEO team here at Firetoss.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Note and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Jace Moysh joins Tony and Toby to talk about this new program for 2022 called Igniter. The program was designed specifically for local businesses that need to drive traffic to their location or sales and leads to their websites.
Jace walks through the parts of the Igniter program and talks about why it is so different than other programs on the market. You can learn more at firetoss.com/igniter.
If you would like to contact Firetoss please reach out to us at podcast@firetoss.com.
Note and information about the show can be found at firetoss.com/podcast
All episode transcripts and notes can be found at firetoss.com/blog/category/podcasts/
Story is a major part of branding and marketing. Kirk, Tony and Toby talk about how the Netflix docu-series, Drive to Survive, made our team instant Formula 1 fans. We went from apathetic to obsessed in just a couple weeks.
How does your brand share its story? How much of your marketing effort do you dedicate to sharing that story? Do you have the power of creativity to bring people closer to your brand?
Take the 2 episode challenge and watch S1E1&2 of Drive to Survive and let us know if you are hooked or not. Email us at podcast@firetoss.com
Firetoss goes to Blade Show Texas - What?
Toby Eborn and Tony Passey headed to Fort Worth TX to attend Blade Show Texas. If you want to see the event you can watch our 5 min walk through on youtube: https://youtu.be/iW93HwPshZc
How do you do marketing in a restricted category when Google and Facebook won't let you advertise? We talk about the 6 channels you can use to market products in restricted categories.
How do you do marketing for your knives, guns and CBD?
Reach out to podcast@firetoss.com with any questions.
Every year advertisers put out their best ads for the Big Game! Kirk, Tony and Malia (Director of Marketing Management - Firetoss) talk about the top ads and the strategies used by advertisers. This year there were big names like Kanye West and Ewen McGregor and major disruptors like the Coinbase ad.
Also we talk about the Game Day Ad Analytics competition at the University of Utah where students analyze the aftermath of super bowl ads on twitter to see which ads create the most buzz and what other insights can be derived from this data.
You can see a complete list of winners in the Game Day Analytics competition in the Firetoss podcast archive. For more information on the Eccles school Game Day Ad Analytics Competition at the University of Utah go here.
Thank you for listening. If you would like to contact the show please email us at podcast@firetoss.com. You can also check us out online at http://firetoss.com/podcast.
We decided to change up the format a bit this week and we threw the script out the window. Normally we follow a very structured format for our conversations with the experts we bring on the show. This time we just let it roll.
Rod Christensen, Creative Director for Firetoss joins the program with Kirk, Tony and Evan to talk about branding development inside the walls of Firetoss. We talk about logo design and the process and set-backs in selling a design to the business and the end user.
All of our other podcast can be found on your favorite platform or on our site at firetoss.com/pocast
If you would like a new project considered please reach out to us through our contact page:
firetoss.com/contact
Thank you for listening and don't forget to subscribe.
Former Mcann Worldwide Chief Creative Officer, Bill Oakley, stops in to talk with Kirk Madsen and Tony Passey about changes in the management and creative process of global brands like Mars / M&M and Budweiser.
The University Credit Union is a 65 year old finance institution that needed a rebrand to open up opportunities to scale. We sit down with Jason Marty to talk about what went wrong and what went right in this massive rebrand.
With brand names like Jelly Belly and Reebok is his past Brian Halley is a thought leader in the brand development space. Brian is the Founder and CEO of a brand development company called Right Think. He breaks down his process for branding.
Mike Haynes joins us on the podcast from the Jordan Education Foundation (JEF). The JEF is a part of the jordan School district. Each of the school districts in our Utah have an education foundation that raises money to help teachers in classroom, feed hungry kids, provide medical care and hygiene, and support educational programs like STEM learning.
Mike explains the mission and talks about how people and businesses can get involved.
Devin Hutchings joins the Firetoss Marketing Podcast to talk about growth marketing at neighbor.com and his past experiences as part of the marketing team at Uber.
Neighbor.com is a platform that lets you turn your extra space into cash. Devin talks about what it's like to work in the early stages of a future giant.
In 2020/2021 we cancelled trade shows, events, and anything that would bring people into the same room. Jared Stewart, founder of Tribehouse started an event in SLC, UT called Restart Utah! Now the next one is here and Jared talks to Tony and Toby about the 2022 event along with some commiserating about owning and running a small business.
Firefox and Safari have already blocked third-party cookies and Google Chrome will block cookies at some point in 2023. Bryant Garvin , formerly of Purple Mattress, joins the podcast to talk about data privacy and advertising personalization.
Crypto investor Ty Roney tells how he got into crypto currency investing and how that has involved. Toby and Tony talk to Ty about what it means to be in the Bored Ape Yacht Club and how NFT projects are evolving. If you have no idea where to start in crypto and how it works, this is a good discussion where Ty talks about how his investing evolved.
2022 is here and people ask Toby Eborn almost daily what they should know for the coming year. Kirk, Tony and Evan break down local, business to business and e-commerce strategy basics for 2022 with Toby.