Earth Matters Live: Recent Episodes
We Are Path
We are Path an award-winning, independent design agency.
Throughout 2020 we charted a path through the daunting, complex and highly charged topic that is sustainability. Each month delving into a new subject – from single-use to circular, people power to plastic pollution, biomimicry to biomaterials – always with the aim of uncovering challenges and opportunities for brands, for consumers, for societies and for the planet.
In 2021 we revisit our twelve sustainability topics with fresh eyes, ideas, and insights. With a new podcast series that is all about having conversations and sharing ideas about sustainability with consumers, activists, brands, designers, influencers and experts.
For Episode 5 of Earth Matters Live we spoke to Craig – Co-Founder of Mindful Brands, home to a number of premium non-alcoholic drinks brands. Craig tells us about switching from a corporate drinks company to starting a No-Low brand with a mindfully sustainable focus. He argues that mindful brands need to understand their Carbon Footprint, and that countries and established brands should address their Carbon Debt as well as Carbon Neutrality. Craig also highlights the importance of sharing information with suppliers, competitors and consumers to drive sustainability in the category, and talks about experimenting with glass reduction, biodegradable shrink wrap and looped systems. And he shares his dream of a better world, where animals are treated with greater kindness and responsibility.
For Episode 4 of Earth Matters Live we spoke to Richard – Head of Design for EMEA at Mars Wrigley – about integrating sustainability in a multinational’s corporate strategy, the tests and learnings along the way, managing a sustainable innovation pipeline, developing a responsible supply chain for chocolate, and his solar-powered vision of the future.
For Episode 3 of Earth Matters Live we spoke to Lara Morgan – Entrepreneur and Founder of Scentered, a company that makes portable (and refillable) aromatherapy and wellbeing products. We spoke to Lara about – the inspiration behind creating a wellbeing business with sustainability at its core, the importance of honesty when being green, her detail driven steadfast approach to creating a sustainable supply chain, using a commercial mindset to make the world a better place, and the importance of educating the next generation.
For Episode 2 of Earth Matters Live we spoke to Neil – Packaging and Supply Chain Expert and Founder at Medoola – about the power of Life Cycle Analysis to make more informed eco decisions for pack and product, the profitability of becoming more sustainable, a more balanced perspective on our plastic problem, and the much-needed shift to a more caring, conscious society.
In the concluding chapter of A Lifetime of Sustainability, we talk to our Boom(er)ing Creative Powerhouse and Director Tim about his memories of sustainability growing up, how the eco-conversation has changed in agencies over the years, and the HUUUGE potential of a chat and a pint with Donald Trump.
In the third chapter, saving the planet becomes a family affair, thanks to our Client Business Director Rox, her partner Nick and their 5 year old daughter, Faith. We talk to them about sustainable habits and challenges in the home, the link between teaching kindness and being sustainable, and the role of fairies in saving the planet.
In the second chapter, we talk to Khrissie – our Graphic Designer and Millennial Mistress of Mindfulness – about helping others become more sustainable, the trials and tribulations of finding sustainable alternatives to favourite products, and responsible post-pandemic travel plans.
In the first of our Earth Matters live series we speak to graphic designer and Gen Zer Ellis about his frustrations with shrink wrap, in studio activism, and pub crawls with David Attenborough.