PT Legends - SoundSage

The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads

Every gym owner eventually hits that moment:

👉 The HVAC dies.

👉 A key coach quits.

👉 A surprise bill hits your account.

…and you suddenly need a fast $10K–$20K, like yesterday.

In this episode, Scott Carpenter and Andy Miller reveal the exact organic marketing play they use (and teach gym owners) to bring in $10K–$50K in less than 30 days — without spending a single dollar on ads.

This isn’t theory. It’s the same play that helped:

✅ Mike generate $40K+ in new business (and still climbing)

✅ David close 18–20K and buy his first house

✅ Multiple owners reactivate old clients & fill high-ticket programs instantly

Inside this episode, you’ll learn:

✅ The 4-phase “10K Weekend” playbook that turns your client list into instant revenue

✅ How to personally reach out to alumni without sounding salesy (and why voice notes close better than emails)

✅ The right way to build anticipation before you launch an offer

✅ What to post, when to post, and how to create urgency without being pushy

✅ Why you DON’T need paid ads — and why they’ll actually slow you down at this stage

If you’ve ever said, “I just need one good cash hit to get ahead again,” this is the fastest way we know to make it happen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

🔥 Build a winnable business model (profit with 150–200 members, not endless volume)

🔥 Master high-ticket sales & add $10K–$20K/month—even from current clients

🔥 Launch offers using this exact “10K Weekend” playbook — LIVE in the room

🔥 Walk away with scripts, assets, and confidence to print money on demand

👉 Join the waitlist now at gymprofitssummit.com

When You’re Ready, Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

3️⃣ Book a free call to launch your own 10K Weekend Play: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Ready to pull off your own cash surge? Join the waitlist now at gymprofitssummit.com

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Bringing on an operator or GM can feel like the scariest leap you’ll take as a gym owner. What if it fails? What if they don’t treat your business with the same care you do? And what if you can’t afford it?

In this episode, Scott Carpenter and Andy Boimila break down exactly how to do it the right way. They share their own wins, mistakes, and the lessons learned from hiring (and sometimes failing) with operators and GMs across multiple gyms.

✅ Why bringing on a GM is one of the biggest steps toward freedom for a gym owner

✅ How to structure comp plans—salary, commissions, KPIs, and even profit-sharing models

✅ The right way to “slow drip” responsibilities before giving someone a title

✅ Why you must hire for attitude, energy, and values first—skills can be taught

✅ Trial periods, contracts, and how to protect your business if it doesn’t work out

✅ Real stories of gym owners who built six-figure operators that freed them from the floor

This isn’t theory—it’s step-by-step experience from gym owners who’ve been there. If you’re ready to stop running your gym 24/7 and start building a business that works without you chained to it, this episode is a must-listen.

📌 Event Reminder – Gym Profits Summit

📍 Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 November 14–15, 2025

🎟️ Seats capped at 120 gym owners only

At this 2-day interactive workshop, Scott Carpenter and special guest Matt Wilber will help you:

Build a winnable business model (profit with 150–200 members, not endless volume)
Master high-ticket sales & add $10K–$20K/month—even from current clients
Learn Matt’s 7-Figure Marketing Method that fills gyms without wasting ad spend
Increase retention and pricing power so clients stay longer and pay more
Leave with offers, scripts, systems, and everything ready to implement on Monday

🔥 Seats will go fast—join the waitlist now at https://ptlegends.com/gym-profits-summit

When You’re Ready, Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs.

3️⃣ Book a free call with us to build a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—secure your future freedom and join the waitlist now at https://ptlegends.com/gym-profits-summit

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This week on the Profit Lifestyle Podcast, Scott Carpenter sits down with Angela Juliet Fornick Rossi and Michelle McKee, founders of Premier Functional Medicine.

💡 This is one of the most educational episodes yet, diving into the fast-changing world of hormones, peptides, and functional medicine—and what every gym owner and fitness entrepreneur needs to know.

What You’ll Learn in This Episode:✅ The truth about hormones and peptides—why they’re rapidly changing and hard to keep up with.

✅ How Scott’s own doctor helped him heal long-term tendinitis and optimize his health through peptides.

✅ Real client stories: when workouts and nutrition aren’t enough, and why underlying hormonal issues might be the missing piece.

✅ The dangers of “backroom bro-science” peptide use vs. safe, medically guided solutions.

✅ Why peptides like Sermorelin and Tesamorelin can transform recovery, sleep, fat loss, and muscle repair when used correctly.

✅ The business side: how gym owners can better support clients struggling with results despite effort.

This isn’t a sales pitch—it’s pure education from trusted professionals who know their craft inside and out

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🚀 HUGE ANNOUNCEMENT: Gym Profits Summit 2025Joining Scott live in Scottsdale will be Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott & Matt will show you how to:

Build a Winnable Model – Maximize profit with 150–200 members instead of chasing volume.
Master High-Ticket Sales – Scott’s framework that adds $10K–$20K/month in weeks, even from current clients.
Leverage Matt’s 7-Figure Marketing Method – Flood your gym with paid trials without wasted ad spend.
Retention & Pricing Power – Charge more, reduce churn, and deliver stronger client results.
Workshop-Style Implementation – Leave with ready-to-execute offers, scripts, and systems.

📌 Event Details

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟 Seats: Capped at 120 gym owners (intimate & implementation-focused)

👉 Get on the waitlist now: gymprofitssummit.com

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: [Facebook Group]

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

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Most gym owners rely on their software dashboards… but the truth is, they suck. Mindbody, Zen Planner, PushPress—you name it. None of them give you the full picture.

In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila explain why every gym needs a custom spreadsheet dashboard to track the real numbers that determine whether your model is winnable—or doomed to fail.

From KPIs and churn to expense leaks and false “top-line” wins, Scott and Andy break down exactly how to stop flying blind and finally run your gym with clarity.

🚀 Gym Profits Summit 2025

This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

Build a Winnable Model – Profit with 150–200 members (no endless volume chase).

High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.

7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).

Retention & Pricing Power – Why charging more keeps clients longer and happier.

Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

When You’re Ready, Here’s How We Can Help:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

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Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Miller!

This episode hits home for every gym owner who’s ever said:

👉 “I don’t have enough leads.”

👉 “If I just had more leads, my problems would be solved.”

The truth? “More leads” isn’t always the answer. In fact, chasing volume without clarity can keep you stuck in grind mode forever.

Scott and Andy break down:

✅ Why “I need more leads” is too vague—and how to define your real number.

✅ The math behind churn, conversion, and client value that reveals exactly how many leads you actually need.

✅ Why organic marketing always beats chasing cheap Facebook leads.

✅ Simple, proven tactics for consistent local exposure (farmers markets, open houses, community workouts, even “Coffee with a Coach”).

✅ How to flip referrals into a perk of membership instead of just an ask.

By the end, you’ll see that the gap between where you are now and where you want to be isn’t as big as you think—it just requires clarity, not guesswork.

🚀 Gym Profits Summit 2025This November, join Scott Carpenter and special guest Matt Wilber (multi-location gym owner & creator of the 7-Figure Marketing Method) in Scottsdale, AZ for two full days of hands-on implementation.

📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only

Inside the room you’ll learn:

Build a Winnable Model – Profit with 150–200 members (no endless volume chase).
High-Ticket Sales Framework – Add $10K–$20K/month without needing more members.
7-Figure Marketing Method – Flood your gym with paid trials (no wasted ad spend).
Retention & Pricing Power – Why charging more keeps clients longer and happier.
Workshop-Style Implementation – Do the work in the room. Leave with scripts, offers, and systems ready to roll out on Monday.

👉 Waitlist now open: https://gymprofitssummit.com/

⚠️ Tickets will sell out—only waitlist members get first access.

When You’re Ready, Here’s How We Can Help:1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners: The Profit Lifestyle Facebook Group.

3️⃣ Book a free call to build your profitable business model: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

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🎯 Mindset is everything… but how do you actually define it, train it, and use it to change lives?

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter! In this episode, Scott sits down (for the third time!) with special guest Mark England, co-founder of Enlifted and one of the most respected mindset coaches in the fitness and coaching world.

Mark is joining us not only on the podcast but also LIVE on stage at the Gym Profits Summit in Scottsdale this November 14–15. His work has transformed the way coaches, gym owners, and entrepreneurs think about mindset—and today, he breaks it down in a way you’ve never heard before.

💡 From the stories we tell ourselves to the exact words that shape our identity, Mark shows us why mindset isn’t just “rah-rah motivation”—it’s the mechanics of language and breath that literally change how we see the world.

What You’ll Learn in This Episode:✅ Why “mindset” is really just the story you tell yourself

✅ The Trifecta of Doom: fear of not being enough, imposter syndrome, and victim mentality

✅ How to spot the language traps keeping you stuck in self-sabotage

✅ The role of breathing in breaking out of victim thinking and stress responses

✅ How journaling and writing slow down chaotic stories in your head

✅ Simple daily practices (like soft talk detox) that rewire your confidence

✅ Why changing just a couple of words can change your entire life story

✅ How coaches can use these tools to help clients go deeper than nutrition & workouts

Take Action🎓 Start Here → Free Training for Coaches

Discover the Enlifted method and learn how to get your clients even better results.

👉 Sign up now: https://www.enlifted.me/free-training

📌 Bonus Opportunity → Live Enlifted Workshop

Happening Thursday, September 11, 2025 at 12–2pm EST. A live mindset workshop with Mark & Kimberly where you’ll learn proven coaching strategies to create lasting transformations.

👉 Save your spot: https://www.enlifted.me/liveworkshop

When You’re Ready… Here Are 3 More Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to learn how to create a profitable fitness business:

👉 https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to master the words, rewrite the story, and build both the business and life you want. Let’s go!

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The Gym Profits Summit | November 14–15, 2025 | Scottsdale, AZ

This is it! In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter drops the official announcement for the Gym Profits Summit — happening November 14–15, 2025 at Venue8600 in Scottsdale, Arizona.

This isn’t another conference filled with hype, fluff, and endless sales pitches. The Gym Profits Summit is a hands-on, workshop-style event designed to help you walk away with a ready-to-execute plan to add $10K–$20K in monthly profit—without needing 400–500 members to survive.

🚀 HUGE ANNOUNCEMENT: Special Guest Matt Wilber

Joining Scott is Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott and Matt will give you an unfair advantage in today’s fitness industry by combining:

✅ Build a Winnable Model – Learn how to maximize profit with 150–200 members instead of chasing volume.

✅ Master High-Ticket Sales – Scott’s proven framework that adds $10K–$20K/month in weeks, even from current clients.

✅ Matt’s 7-Figure Marketing Method – Proven lead-gen and referral plays that flood your gym with paid trials (no wasted ad spend).

✅ Retention & Pricing Power – Why charging more helps reduce churn and creates stronger client results.

✅ Workshop-Style Implementation – Do the work in the room, create offers, scripts, and systems, and leave with everything ready to implement on Monday.

📌 Event Details

📍 Location: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only (intimate & implementation-focused)

Event Format:

Small group, interactive workshops (not just note-taking)

Q&A access with Scott & Matt throughout the event

Live worksheets, playbooks & scripts to take home

Connections with other high-level gym owners solving the same challenges

Who Should Attend:

Gym owners stuck at break-even or “grind mode”

Multi-location owners looking to scale profitably

Fitness entrepreneurs ready to bolt on high-ticket and modern marketing plays

🔥 Secure Your Spot

This event will sell out quickly. To make sure you don’t miss it:

👉 Join the waitlist now at gymprofitssummit.com

Only those on the waitlist will get first access to tickets when they go live.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—get on the waitlist now at https://gymprofitssummit.com/

🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

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💡 The Wealth Protection Playbook for Gym Owners 💡

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week we’re tackling a question nobody in the fitness industry ever talks about—but everyone should: what happens to your business and your family if you die?

It’s a tough, uncomfortable topic, but ignoring it could devastate everything you’ve worked for. Scott and Andy open up about life insurance, financial protection, and how to make sure your loved ones and business partners are secure no matter what.

What You’ll Learn in This Episode:✅ Why most gym owners are financially vulnerable if tragedy strikes

✅ The difference between term vs. whole life insurance (and why both matter)

✅ How whole life insurance can build wealth and protect your family

✅ The truth about GoFundMe campaigns and why they’re not enough

✅ Scott’s personal story of using life insurance to buy real estate and fund growth

✅ How to use convertible term policies to protect yourself against future health issues

✅ Why the wealthiest people have the most insurance

✅ How to build “money babies” (assets that create more assets 💵👶)

Special AnnouncementI was recently a guest on the Business of Strength Podcast with Dan Goodman—where I’ll also be a guest speaker at their Scottsdale Event on Sep 18–19.

👉 Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com

When You’re Ready… Here Are 4 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to build a profitable fitness business: ptlegends.com/1on1call

4️⃣ Email us anytime at info@theprofitlifestyle.com for questions, feedback, or support

🔥 This episode isn’t just about making money—it’s about protecting what matters most. Take action now so your family and your business are secure, no matter what tomorrow brings.

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📩 The Simplest Marketing Play You’re Not Using 📩

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the easiest and most effective marketing plays you can run today—the famous 9-word email. No tech, no funnels, no ad spend—just a simple question that sparks conversations and gets clients walking back through your doors.

💡 Most gym owners are overcomplicating their marketing while ignoring the one tool they actually own—their email list. Scott and Andy break down exactly how you can use this dead-simple approach to re-engage leads, reignite conversations, and generate new clients out of thin air.

This strategy has been proven across multiple industries for decades, and now you’ll see how to plug it into your fitness business with 5 minutes of effort.

What You’ll Learn in This Episode:✅ Why your email list is your most valuable (and underused) asset

✅ The exact 9 words to send your list TODAY

✅ How to avoid overcomplicating follow-up emails that look like spam

✅ Why short, personal outreach beats polished “salesy” emails

✅ How this works even if you’ve been neglecting your list

✅ Real-world results from gym owners who’ve turned this into $30K+ weeks

✅ Why ROI on this play is infinite compared to paid ads

✅ The upcoming live events where you can go deeper into tactical plays

Special Updates from Scott:📢 I was recently a guest on the Business of Strength Podcast with Dan Goodman, where I’ll also be speaking at their Scottsdale event coming up September 18–19.

🎟️ Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com.

🔥 Also—don’t miss our big live event:

GYM PROFIT SUMMIT

📅 November 14 & 15, 2025

📍 Scottsdale, Arizona

This isn’t your typical conference. We’re cutting out the fluff and diving straight into strategic, tactical work that will change your business on the spot. Seats are limited (capacity 120), so save the date now.

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to create a profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com with your questions, wins, or feedback—we’d love to hear from you!

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📢 Important: This episode was originally recorded for The Business of Strength Podcast hosted by Dan Goodman. In it, Scott joins Dan as a guest to share proven strategies for adding a high ticket mentorship offer to your gym — a move that can add $100K+ per year without increasing your membership headcount.

We’ve added a short personalized intro so it fits right here in The Profit Lifestyle feed.

You’ll hear how gym owners in all kinds of markets — from high-income Scottsdale to small-town Louisiana — are using this approach to boost revenue, improve client results, and create more freedom for themselves.

💡 Bonus: Scott also dives into pricing strategies, overcoming sales objections, and why high-value clients are often the easiest to work with.

What You’ll Learn in This Episode:

✅ What a true “high ticket” offer looks like (and why it’s not just a fancy 6-week challenge)

✅ How to structure 3-tier pricing for high, mid, and low offers

✅ How to sell high ticket in any market

✅ The “G-Wagen offer” and why the most expensive program can be the easiest to sell

✅ How to fulfill high ticket without overloading yourself or your team

✅ Why fewer members + higher value = more profit & freedom

✅ The financial habit that set Scott up for long-term wealth

✅ Scott’s story of bouncing back from major business setbacks

📌 Special Note:

I’ll also be a guest speaker at their Scottsdale event on September 18–19.

🎟 Get $250 off tickets with my speaker code: Carpenter250 at www.bosretreat.com.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📧 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

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🔥 How Thinking Like a CEO Can Save (and Scale) Your Business 🔥

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy reveal the hard truth: being a great coach isn’t enough. If you want a thriving fitness business, you must level up your CEO skills—or face some brutal consequences.

They break down real stories of gym owners who made critical mistakes due to gaps in leadership, financial strategy, and business planning. But it’s not all doom and gloom—Scott and Andy also share the exact mindset shifts and strategic moves that can turn your gym into a freedom-generating machine.

💥 This episode is your wake-up call to stop thinking like an employee and start running your business like a true CEO.

What You’ll Learn in This Episode:

✅ Why being “just a coach” limits your growth

✅ The mindset shift from operator to CEO (and what it unlocks)

✅ Real horror stories: tax audits, staffing mistakes, predatory loans

✅ How one bad financial move can crush your cash flow

✅ Why systems, staffing, and retention matter more than you think

✅ The 6 core areas every fitness CEO must master

✅ How to avoid burnout and reclaim your time and freedom

✅ Why you need a 3- to 5-year vision (and how to start one today)

Whether you want more profit, more time off, or just peace of mind, this episode gives you the playbook to start making smarter CEO moves right now.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our Facebook group for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call to build your profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com if you want a free copy of our upcoming CEO Skills Audit to evaluate where your business stands—and what to fix first.

👉 It’s time to stop playing small. Start thinking like a CEO and build the business (and life) you truly want.

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🏢 The Real Estate Blueprint for Gym Owners & Entrepreneurs 🏢

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week’s episode is pure gold if you’ve ever dreamed of owning the building your gym operates in—or simply want to start building serious wealth outside your business. Scott breaks down exactly how he bought his gym’s commercial space, turned a $61K down payment into a multi-million dollar real estate asset, and the real math, red flags, and creative hacks you need to know before you even think about signing a lease again.

This isn’t theory. This is what Scott actually did—and how you can too, whether you’re years away or ready to pull the trigger now.

💬 PLUS: You’ll hear the incredible story of a gym owner in their community who went from crammed townhome living to buying his dream family home—just 8 weeks after launching his high-ticket offer.

What You’ll Learn in This Episode:

✅ Why owning your building can add 6 to 7 figures to your net worth

✅ The truth about SBA 504 loans—and how Scott got a 1.67% interest rate

✅ A breakdown of real monthly costs vs. rent (spoiler: it’s cheaper to own)

✅ How to find off-market deals and negotiate directly with sellers

✅ The zoning trap that nearly cost him $160K—and how he avoided it

✅ What to watch out for when dealing with landlords, city permits, and remodels

✅ Real examples of seller financing, bridge loans, and appraisal strategy

✅ The exact math showing how he’ll earn over $100K/year in passive cashflow

✅ Tips for building long-term wealth with either residential or commercial real estate

✅ Why this isn’t just for big players—and how you can get started right now

Whether your goal is to buy your first home, escape a bad lease, or build long-term passive income… this episode will stretch your mindset, give you tools, and show you how to play a wealth game most gym owners ignore.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free 1:1 strategy call and let’s talk about your business, your goals, and what’s possible:

👉 https://ptlegends.com/1on1call

🔥 It’s time to stop renting your future. Learn to own it instead.

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🏢 Real Estate Tactics That Could Save (or Sink) Your Fitness Business

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving deep into one of the most overlooked—but absolutely critical—topics for gym owners: lease negotiation. Whether you're opening a new location or staring down a renewal, the fine print in your lease can make or break your entire business.

💥 These are multi-six-figure deals with massive liability—and Scott and Andy are giving you the playbook to negotiate like a pro, avoid hidden landmines, and even flip the leverage in your favor.

What You’ll Learn in This Episode:

✅ The #1 biggest risk to your business (hint: it’s your lease)

✅ Why personal guarantees can wreck your financial life

✅ Scott’s favorite strategy for negotiating tenant improvements

✅ How to avoid getting stuck with a $20K HVAC bill

✅ The “exclusive use” clause that can protect you from direct competition

✅ How to approach mom-and-pop landlords vs. big corporate REITs

✅ The power of Letters of Intent—and how to write one that anchors YOUR terms

✅ Creative tactics to get free rent, escape 3% annual increases, and win favorable renewal options

✅ What to do if your lease is already signed (and how to renegotiate smart)

From finding your dream space to navigating shady clauses and sneaky fees, this episode is your real estate armor. Don’t sign another lease—or get trapped in a bad one—until you’ve heard this.

🧠 Bonus: Learn how Scott turned a terrible leasing situation into an opportunity to buy his own building—and flipped the script with two middle fingers up.

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to grow your fitness business profitably: https://ptlegends.com/1on1call

💼 Don’t let your lease own you—own your business, own your future. Let’s go!

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🔥 The Uncomfortable Question That Will Change Your Business Forever 🔥

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy pull back the curtain on a tough but necessary conversation: what to do when you feel like you should be further ahead by now.

Whether you’ve been grinding for 3 years or 30, that thought hits hard—and today, they’re tackling it head-on.

💡 Think you're working hard but not seeing the results? It might be time to stop doing the hard thing that's actually the easy way out—and start making smart moves that actually move the needle.

This is a wake-up call for gym owners still doing everything themselves, running in circles, and wondering why they’re not growing.

What You’ll Learn in This Episode:✅ Why “I should be further ahead” is a double-edged sword—and how to use it to fuel growth

✅ The six core areas of every profitable fitness business (yes, you need ALL of them)

✅ How to identify the real bottlenecks that are quietly killing your growth

✅ The problem with chasing one-size-fits-all marketing tactics

✅ How to avoid the martyr trap (working 60+ hours and calling it “grind”)

✅ Why fear is paralyzing your progress—and how to beat it with strategy

✅ The “Winnable Model” framework that every gym owner should use to assess their business

✅ What it really means to get ahead in today’s economy (and why “just getting by” is actually falling behind)

✅ How to rank the 6 systems in your business to find the biggest gaps—fast

Whether you’re running a solo PT studio or managing a multi-location gym, this episode will help you stop spinning your wheels and finally start building a business that gives you income AND freedom.

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to pinpoint your biggest growth opportunities: https://ptlegends.com/1on1call

🚀 Let's build a fitness business that gets you paid, gets you free, and lets you actually enjoy your life. Let’s go!

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🎯 Navigating the People Problem Every Gym Owner Faces 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy get brutally honest about the emotional rollercoaster that is hiring, training, and retaining staff. If you've ever felt crushed after a coach quit unexpectedly—or found magic in the perfect GM—this one's for you.

💡 You’re not just building a gym. You’re building a team. And your success lives and dies by the people you bring on board.

What You’ll Learn in This Episode:

✅ Why even great staff can walk away (and what to do next)

✅ The danger of liking someone too much to lead them well

✅ The painful lessons Scott and Andy learned from hiring misfires

✅ Andy’s coach training system that actually makes onboarding fun

✅ The “Dream Team Dial” – how to diagnose your staff health fast

✅ How to spot (and prevent) a team member who’s secretly sinking your gym

✅ The #1 reason gyms fall apart—even when profit margins look great

✅ Why your next great hire depends on your systems, not your hopes

Whether you’re operating solo or managing multiple locations, your people strategy is your real growth strategy. Don’t just hire—build, lead, and protect your team like the business depends on it (because it does).

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our free group for gym owners: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call to fix your people problems: https://ptlegends.com/1on1call

📬 Want Andy to run the numbers with you personally? Email him at andrew@ptlegends.com or andrew@theprofitlifestyle.com

🔥 Your gym isn’t your brand. Your team is. Let’s build it right.

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🎯 The Hidden Math That’s Killing Your Profit (And How to Fix It) 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week’s episode is a must-listen for every gym owner who’s grinding harder than ever—but still feels stuck.

💡 The uncomfortable truth? You might be running a business model that is literally designed to fail. Not because of your work ethic or passion… but because the math doesn’t work. Scott and Andy break down the numbers that most fitness entrepreneurs ignore—and reveal how to flip your model into one that actually wins.

What You’ll Learn in This Episode:

✅ How to tell if your business is "unwinnable" from a profit perspective

✅ The formula that shows whether you’ll ever break free—or stay stuck forever

✅ Why 4–8% churn sounds “fine” but adds up to disaster over time

✅ The true cost of ignoring your capacity, churn, and ACV

✅ How to use the “Profit Predictor” model to forecast 1–3 years ahead

✅ Real examples of gyms that doubled profit with smaller spaces or fewer clients

✅ Why raising prices and selling high-ticket offers is often the only path forward

✅ The one-liner that explains why passion isn’t enough: “You can't put water in a bucket with no bottom”

✅ The freak-in-the-(Google)-sheets approach to building a business that actually works

This episode isn’t about fear. It’s about clarity. Once you know what the math is telling you, you can fix the model, scale the impact, and finally pay yourself what you’re worth.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to find out if your business is actually winnable: https://ptlegends.com/1on1call

📬 Want Andy to run the numbers with you personally? Email him at andrew@ptlegends.com or andrew@theprofitlifestyle.com

🔥 Stop playing an unwinnable game. Let’s make your business model bulletproof and profitable.

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🎯 How Fitness Entrepreneurs Can Recharge Without Burning Out 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This episode is for every gym owner or business owner who's feeling overworked, under-inspired, and dangerously low on fun. It’s not your typical burnout talk—Scott and Andy are diving deep into how to reignite your passion outside the gym and cure what they call “Adventure Deficit Disorder.”

💡Remember when owning a business was supposed to give you more freedom? Let’s bring that vision back. This is how to stop surviving and start living again—without needing a luxury vacation or tons of free time.

What You’ll Learn in This Episode:

✅ Why business owners stop having fun (and how it slowly drains you)

✅ The real reason “rest” isn’t always enough

✅ How Scott’s fencing hobby turned into a million-dollar side venture

✅ Why Andy bartends at a tiki bar—for free—and loves it

✅ Simple ways to spark excitement that don’t require big money or travel

✅ The power of day trips, nerd hobbies, and just being a beginner again

✅ How to write your “have, be, do” list (and why it changes everything)

✅ The mindset shift that separates thriving entrepreneurs from burnt-out ones

Whether you’re just starting out or running a 7-figure gym, your personal life matters more than you think. Because when your spark comes back? So does your energy, creativity, and leadership.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to design a business that fuels your life: https://ptlegends.com/1on1call

🔥You didn’t build your business to feel like a prisoner in it. Reclaim your adventure—one bold step at a time. Let’s go!

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🎯 The High-Impact Workshop Designed For Gym Owners, By Gym Owners 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This episode is all about something we’re PUMPED to finally announce…

We’re hosting a LIVE, in-person workshop this November 7–8 in Scottsdale, AZ — alongside the one and only Matt Wilber!

💡 This isn’t your average “rah-rah” fitness business event. It’s a hands-on, no-BS workshop designed to help gym owners walk away with real strategies, real clarity, and real momentum to finish Q4 strong — and set up a monster 2026.

What You’ll Learn in This Episode:

✅ How Scott and Matt’s philosophies perfectly align to help both high-ticket and volume gyms

✅ The exact moment we decided this event had to happen (hint: Grand Rapids blew our minds)

✅ Why most events fall flat — and how we’re making this workshop radically different

✅ What you can expect from a workshop-style format (not 9 speakers shouting ideas you’ll never implement)

✅ How this intimate 100-person max event will include Q&A, live feedback, and action-built strategies

✅ Our favorite in-person event moments — and why they’re often life-changing

✅ Scott’s raw story: massive debt, power shutoffs, foreclosures… and how he rebuilt it all

✅ The power of connection, community, and collaboration (especially in a lonely business like this)

Here’s the Deal:

This Scottsdale event isn’t a moneymaker — it’s about impact. We’re capping it at around 100 attendees, keeping it intimate, focused, and results-driven. If you’re a fitness entrepreneur who wants to scale profitably, build real wealth, and stop feeling alone in the grind… this event is for you.

Lock In the Dates: November 7–8

📍 Scottsdale, Arizona

💥 Early bird info list opening soon!

When You’re Ready… Here’s What to Do Next:

1️⃣ DM Scott or Andy to get on the early notification list

2️⃣ Join our gym owner community: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call: https://ptlegends.com/1on1call

🔥 Don’t miss the event that could change the entire trajectory of your gym business. Let’s go!

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Is high-ticket fitness coaching still worth it in 2025? Or has the market shifted too far?

In this episode, Scott Carpenter and Andy Boimila break down the real numbers behind why high-ticket offers aren’t just relevant—they’re essential in today’s fitness business climate. With paid ads becoming more expensive and less effective, needing fewer clients at higher prices is no longer a luxury—it’s your only sustainable path forward.

Discover how gym owners are closing $5K–$25K in new business with minimal ad spend, reactivating old leads, and scaling without depending on Meta.

Here’s what you’ll learn:

Why low-ticket and high-volume strategies are failing fast
The simple math behind needing fewer leads—and making more money
How one gym owner sold $22K in high ticket his first week
Exactly what’s inside the newly revamped high-ticket system
How to use dead email lists and current clients to generate fast cash
The 14-Day Mentorship offer that helps you work with us before you pay us

Whether you're struggling to get leads or plateaued in growth, this episode will show you how to stop playing a broken game—and start winning with high ticket.

When You’re Ready… Here Are 3 Ways We Can Help You:

🎯 Book a free 1-on-1 call → https://ptlegends.com/1on1call

💬 Join the Facebook Group → https://www.facebook.com/groups/474001787163211

📩 Want help funding your next move? Email Scott at scott@ptlegends.com

🔥 Bottom line: If you're tired of running on the lead treadmill and barely breaking even, it's time to switch games. High-ticket isn't just relevant—it’s recession-proof, ad-proof, and scalable.

Let’s build you a business that actually works. Let’s go.

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🔥 Mike Arce on Building Elite Teams and His New Book for Gym Owners 🔥

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter!

This episode is packed with insights from an epic sit-down at Scott’s house with Mike Arce, CEO of Loud Rumor. Mike’s not only one of the most influential voices in the gym industry, but he’s also launching a powerful new book for fitness business teams: The Standard Is You: The Gym Employee’s Guide to Winning Work, Life, and Leadership.

🎙️ Mike and Scott go deep on culture, leadership, and the real reasons most gyms plateau. This is a must-listen for gym owners who want to scale with excellence—and team members who want to stand out as elite A-players.

🔥 “The standard is YOU. What you tolerate becomes the new normal.”

What You’ll Learn in This Episode:

✅ Why gym culture starts with individuals, not systems

✅ The 13 Rules A-Players Live By (and how to spot who’s really raising the bar)

✅ How to get your team to manage up—not just down

✅ Why thinner books get read (and how this inspired Mike’s new book)

✅ How to train a team that thinks like owners

✅ Why employee standards—not owners—determine if goals get hit

✅ Scott’s and Mike’s “Uncle vs Dad” analogy that’ll change how you coach your team

✅ How The Standard Is You can instantly raise buy-in, alignment & culture

✅ Real examples from Loud Rumor’s high-performing gyms across the U.S.

✅ How to build a mission-driven, self-led team culture that lasts

Mike Arce, CEO of Loud Rumor, came over to my house yesterday as a guest on my podcast “The Profit Lifestyle For Fitness Entrepreneurs” for his upcoming book, The Standard Is You.

💥 Whether you're running one location or scaling a fitness empire, this book and episode are the blueprint for creating a winning team from the inside out.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📚 Grab Mike Arce’s new book here: www.standardisyoubook.com

🎯 Build a team that doesn’t just follow the standard—they raise it. Let’s go.

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Episode 173: How to Get a $30–$100K Line of Credit IMMEDIATELY for Your Business (No Bullshit Scam)

💸 Dig Your Well Before You're Thirsty: The Recession-Proof Cash Access Plan 💸

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re handing you one of the most practical financial lifelines a fitness entrepreneur can have: a legit, fast, and reliable way to get a $30K–$100K business line of credit—even if your cash flow is tight right now.

💡 Think you need perfect credit or a fat bank account? Think again. Scott and Andy break down how gym owners across the country are getting approved live on coaching calls using this exact strategy. Whether you need funds for emergency repairs, a cushion during slow months, or a chance to expand during a downturn—this is your safety net.

What You’ll Learn in This Episode:

✅ How to get approved for $30K–$100K in under 10 minutes

✅ Why AMEX is the go-to for small biz capital (with zero BS fees)

✅ The 61-day trick to triple your credit limit

✅ Why waiting until you’re broke is the worst time to apply

✅ How to move high-interest debt into low-interest lines of credit

✅ The key difference between a business credit card and a line of credit

✅ Why credit utilization crushes your score (and how to fix it fast)

✅ Real stories: Gym owners approved on LIVE coaching calls

🎯 Tools & Links from This Episode:

🎥 Dig Your Well / What To Do in a Recession Call (Recording):

Watch it here » https://vimeo.com/1079577589?share=copy

💳 AMEX Business Credit Card (Referral – Earn Rewards):

Get the card » https://americanexpress.com/en-us/referral/bluebusinessplus-credit-card?ref=SCOTTCpR2E&xl=cp01

💼 AMEX Business Line of Credit (Apply Now):

Start application » https://www.americanexpress.com/en-us/business/blueprint/business-line-of-credit/?inav=us_menu_banking_business_banking_business_line_of_credit

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call:

https://ptlegends.com/1on1call

🔥 Don’t wait until the well runs dry. Get access to capital now, before you actually need it. Your future self will thank you.

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🎯 Game-Changing Tactics from the Industry’s Smartest Minds 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott gives the full inside scoop on what went down at the Growth & Scale Conference hosted by Matt Wilber — from jaw-dropping strategies to real-world tactics gym owners are using to scale without burning out.

💡 If you didn’t attend, this is your shortcut to the best ideas in the room. Scott and Andy break down what was shared, what worked, and how it all connects back to building a more profitable, sustainable fitness business.

What You’ll Learn in This Episode:

✅ Why Scott and Matt Wilber’s models are two sides of the same coin

✅ How Matt built retention + revenue through mid-ticket 12-week programs

✅ The behind-the-scenes of Matt’s break from Fit Body Boot Camp & franchise limitations

✅ Scott’s revamped High-Ticket Launch 2.0 strategy that’s producing $12K+ before the official launch

✅ How to turn gym profits into indestructible wealth

✅ Aaron Nash’s smart approach to supplement sales (yes, it can be worth it)

✅ Trevor Witwer’s habit-based coaching model with Coach Catalyst

✅ Why this event focused on implementation, not just inspiration

This isn’t a highlight reel—it’s a tell-all recap of the most impactful lessons, wins, and opportunities that came out of the event. If you want to grow your gym without relying on broken funnels or overcomplicated tactics, this episode is pure gold.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our private Facebook group for fitness entrepreneurs:https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to fix your gym business model:https://ptlegends.com/1on1call

🔥 Your next level of growth isn’t about doing more—it’s about doing what actually works. Let’s go.

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🎯 The Psychology of Inaction & Its Cost to Your Business 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this raw and revealing episode, Scott and Andy unpack one of the biggest killers of gym growth: inaction. Whether it’s fear, perfectionism, or just plain burnout, not making a move can be more dangerous than making the wrong one.

💡 Ever find yourself stuck on the fence—even when you know what you should be doing? You’re not alone. Today, we break down what holds gym owners back from finally fixing their broken business models, and why “waiting” is actually costing you thousands.

What You’ll Learn in This Episode:

✅ Why “waiting for the right time” is a myth

✅ The hidden cost of indecision—mentally, emotionally, and financially

✅ How old beliefs and ego keep gym owners from leveling up

✅ Why change often feels like an identity crisis (and how to move through it)

✅ Real stories of gym owners who stayed stuck vs. those who finally took action

✅ How to identify the real fear behind your hesitation

✅ The truth about pricing and why “charging what you’re worth” is just the start

✅ A no-fluff framework for taking control of your business trajectory

Whether you’re hitting a plateau, stuck in fear-based thinking, or just need a push, this episode is your wake-up call. It’s time to stop thinking about growth and start executing.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our private Facebook group for fitness entrepreneurs:https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to fix your gym business model:https://ptlegends.com/1on1call

🔥 Remember: action beats perfection. Let’s build a business that gives you both freedom and fulfillment.

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Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts, Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy dive into their personal libraries and reveal the 10 most impactful books that shaped their business success, leadership skills, personal growth—and even how they view money, marketing, and life itself.

💡 If you've ever wondered which books are actually worth your time (and not just hype), this episode is your shortcut to the real game-changers.

What You’ll Learn in This Episode:

✅ Why re-reading the right books beats reading a hundred new ones

✅ Scott’s go-to book for surviving his darkest entrepreneurial moments

✅ Andy’s early wake-up call that "owning a business" is not the same as "having a job"

✅ The philosophy that makes obstacles your greatest advantage

✅ How Extreme Ownership and Radical Candor reshaped their leadership styles

✅ Why you need to "build your business to sell"—even if you never plan to sell

✅ The marketing frameworks that actually moved the needle

✅ Financial philosophies that make your money work for your lifestyle, not just retirement

✅ How to get 10X growth without burning out

Scott’s Top 5 Books:

The Obstacle is the Way by Ryan Holiday
The One Thing by Gary Keller
Expert Secrets by Russell Brunson
10x is Easier Than 2x by Dan Sullivan
Killing Sacred Cows by Garrett Gunderson

Andy’s Top 5 Books:

Built to Sell by John Warrillow
Extreme Ownership by Jocko Willink
Radical Candor by Kim Scott
Traction by Gino Wickman
Building a StoryBrand by Donald Miller

Whether you're just starting your journey or already scaling your business, these books—and the lessons inside them—can save you years of trial and error.

🎯 Pro Tip: Don't just read these books—implement them. True success comes from action, not just knowledge.

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of growth-minded fitness entrepreneurs:https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to talk about growing your gym and investing smarter:https://ptlegends.com/1on1call

🔥 Let’s turn your fitness business into the launchpad for real freedom. Let’s go!

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🏢 The Wealth-Building Strategy No One’s Talking About 🏢

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In today’s episode, we dive deep into commercial real estate—and why owning the building your gym is in could be the smartest (and most lucrative) business decision you’ll ever make.

💸 Still paying rent? You might be missing out on a wealth-building machine hiding in plain sight. Scott and Andy break down how gym owners can build long-term financial freedom by making smart real estate moves—even if they’re starting with bad credit or no money down.

Whether you’re just starting out or you're a few years into gym ownership, this is the kind of wealth play that can change your life.

What You’ll Learn in This Episode:✅ Why real estate is the most forgiving asset class

✅ How gym owners can leverage SBA loans (with 1.67% interest rates 😱)

✅ The story of going from bad credit and broke to millions in real estate

✅ How a $450K project turned into a $1M+ property

✅ Why renting could cost more than owning (even with a mortgage)

✅ Creative financing strategies including seller financing & low down payments

✅ How one gym owner sold her building and walked away with 7 figures

✅ Andy’s story: How a 3-family home turned into a $500K windfall

✅ Real estate as an inflation hedge + passive income stream

This episode is real, actionable, and exactly what gym owners need to hear if they want to stop trading time for money and start building generational wealth.

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of growth-minded fitness entrepreneurs:https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to talk about growing your gym and investing smarter:https://ptlegends.com/1on1call

🔥 Let’s turn your fitness business into the launchpad for real freedom. Let’s go!

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🎯 The Real Organic Marketing Playbook for Gym Owners 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into the real talk on lead generation—no fluff, no fancy funnels—just raw, organic strategies that bring in high-quality leads for free.

💡 Ever feel like paid ads are draining your wallet but not filling your schedule? You’re not alone. Scott and Andy are revealing how gym owners can “borrow” (or steal 😎) their dream clients from other businesses without spending a dime on Meta.

This is the stuff that actually works in 2025.

What You’ll Learn in This Episode:✅ Why Facebook ads are soul-sucking right now

✅ The “borrow and steal” method for finding perfect-fit clients

✅ How to turn local chiropractors, juice bars & realtors into lead sources

✅ Scott’s $25 gift basket strategy that crushes paid advertising

✅ The power of showing up (literally) and building real relationships

✅ The “beer collab” idea that doubled Andy’s lead list overnight

✅ Why high-paying clients complain less and stay longer

✅ How to partner with businesses in a win-win-win way

Whether you’re brick-and-mortar or online, these strategies are low-cost, simple to execute, and can be the difference-maker in your growth this year.

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

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🎯 Finally Learn to Leverage AI the RIGHT Way 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the hottest (and most misunderstood) topics out there—AI. Not the hype, not the BS. We’re talking about how gym owners and fitness entrepreneurs can actually use AI to save a ridiculous amount of time and boost their bottom line.

Both Scott and Andy share how they went from eye-rolling at ChatGPT to using it as a powerhouse tool in their gyms, content creation, marketing, and more. If you’ve been on the fence about using AI, or you tried it once and hated it, this episode will change the game for you.

What You’ll Learn in This Episode:

✅ Why most AI content sucks—and how to fix it

✅ The “lazy employee” principle of AI (and how to train it)

✅ How Scott uses AI to write pro-level email sequences in minutes

✅ How Andy builds a week of custom social posts using AI in 30 minutes

✅ What to feed ChatGPT so it actually sounds like you

✅ Why most gym owners are stuck in marketing hell—and how AI gives you freedom

No fluff, just real strategies we’re using right now in our gyms and with our clients. You’ll walk away knowing exactly how to start using AI effectively today.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

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Welcome back to the podcast! In this episode, we’re tackling one of the biggest challenges fitness entrepreneurs face—hiring the right team. Hiring mistakes can be costly, frustrating, and time-consuming, but with the right strategy, you can avoid the most common pitfalls.

Joining me today is my co-host, Andrew Boimila. Andrew is an experienced gym owner and business mentor who has successfully built and scaled his fitness business while also helping other gym owners create profitable and sustainable operations. With years of experience in hiring, training, and retaining top talent, Andrew is here to share insights that will save you time, money, and stress.\

What You’ll Learn in This Episode:✅ The top 6 hiring mistakes that could be holding your business back

✅ Why hiring based on “gut feeling” often leads to regret

✅ How to attract the right candidates and filter out the wrong ones

✅ The key to creating a hiring process that sets your team up for success

✅ Why most gym owners struggle with retention—and how to fix it

Building a solid team is the foundation of a profitable and sustainable fitness business. If you’re ready to take hiring seriously and avoid costly mistakes, this episode is for you!

When You’re Ready… Here Are 4 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

4️⃣ Book a free call with Andrew Boimila: andrew@ptlegends.com

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

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Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward.

Joining us today is Andy Boimila, an experienced gym owner and business mentor. Andy has successfully run his boutique gym for over nine years while also investing in real estate and building financial freedom. He brings a wealth of knowledge to the table, and we’re excited to have him on board!

What You’ll Learn in This Episode:✅ Why we rebranded the podcast and what it means for YOU

✅ The real meaning of "profit lifestyle"—it’s not just about money

✅ How gym owners can achieve both financial and time freedom

✅ Lessons from Andy’s experience in fitness and real estate investing

✅ Why many fitness entrepreneurs end up working more hours for less money—and how to fix it

This isn’t just about running a gym; it’s about creating a profitable business that supports your ideal lifestyle. If you’re tired of feeling trapped in your own business, this episode is for you!

When You’re Ready… Here Are 3 Ways We Can Help You:1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

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Have you ever felt like your social media posts just don’t convert or struggled to stay consistent with your email campaigns? Maybe you’ve even relied on paid ads in the past but want to move away from that altogether. If getting new members feels like an uphill battle, you’re not alone.

In this episode, we’re diving deep into the strategies gym owners are using to attract and convert new members—without spending a dime on ads. Whether you’re a gym owner who’s tired of “posting and praying” or someone who just can’t seem to find the time to be consistent, this episode is your blueprint for success.

Hear firsthand about the strategies that helped gym owners like Hugh Green, Devin Moore, Shannon Logan, and Joey Scafidi generate over $10,000 per month in new business, all by leveraging their existing social media and email lists. Learn how to build a strategy that works, stay consistent, and start attracting new members for FREE.

This conversation is for gym owners only—no fluff, no sales pitches—just actionable advice to grow your gym in 2025.

What You Will Learn:

Why most social media and email campaigns fail—and how to fix them.

Proven strategies that convert your audience into paying members.

The simple steps to create consistency and avoid falling behind.

How to stop relying on paid ads and still generate leads.

BONUS: Access to done-for-you templates—winning social media posts, emails, and Canva designs—to make implementation easy.

When You Are Ready… Here Are 3 Ways We Can Help You:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin/
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever struggled with getting a solid cost per lead (CPL) or been frustrated by the endless stream of no-shows for your booked consults and appointments? Maybe you’ve thrown in the towel on paid ads altogether, convinced they just don’t work anymore. If lead flow keeps you up at night, you’re not alone.

In this episode, we’re diving deep into the paid ad strategies that are working right now. Whether you’re a gym owner trying to navigate the ever-changing ad game or someone who’s been burned by false promises from “gurus,” this episode is here to cut through the noise.

Hear firsthand from a multi-location gym owner who’s seen radically different results in markets just miles apart. Discover why all markets aren’t the same, why your strategy needs to be tailored, and what ad structures and copy are delivering real ROI in 2025.

This conversation is for gym owners only—no agencies, no media buyers—so we can keep things real and focus on what matters most to your business.

What You Will Learn:1. Why “one-size-fits-all” ad strategies don’t work and how to customize your approach for your market. 2. The truth behind those “100 leads or no cost” promises—and why they’re not the solution. 3. Winning ad formulas, structures, and copy strategies to boost your lead flow. 4. How paid ads can simplify your business and cut down on your stress.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever faced a cash crisis in your business and realized the bank wasn’t there to help? Running a business can be a whirlwind of challenges, from equipment failures to unexpected personal emergencies—and sometimes, the traditional financial system won’t be there to back you up.

In this episode we dive into the essential strategies every business owner should know to safeguard their cash flow and avoid falling victim to predatory lending. You’ll hear real-life scenarios faced by gym owners who were hit with unexpected expenses, hacked ad accounts, and sudden team losses—all of which had serious financial consequences.

What You Will Learn:

Why banks are unlikely to lend you money when you need it most and how to work around it.
How to proactively prepare for cash flow crises before they arise.
Lessons from business owners who faced $17,000 HVAC repairs, lost $6,000/month from key staff turnover, and paid $600/day in fees to exploitative lenders.
The hidden dangers of predatory loans, especially in high-pressure moments.
The steps you can take now to secure cash flow for future emergencies.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered how to boost your pricing without scaring away your clients? Or why some clients seem more willing to invest in your services than others? If you’re ready to attract clients who truly value what you offer and are willing to pay for real transformation, this episode is for you.

In this episode, we’re unpacking how gym owner Sierra raised her 6-week challenge price from $699 to $999 overnight—and why her clients were excited to pay the increase. Join us as we dive into simplifying pricing strategies, defining clear offerings, and attracting clients committed to making real changes.

What You Will Learn

Three-Tier Pricing Model: Discover how to structure your services to appeal to different client levels, from high-ticket mentorship programs to more accessible training options.
Step-by-Step Pricing Transformation: Get an inside look at the steps Sierra took to confidently raise her prices overnight, ensuring her clients saw the value and were ready to pay.
Power of Simplicity: Learn why offering too many options can confuse clients and how narrowing your focus to three core offers can lead to higher confidence, clearer sales, and improved client retention.
Pricing Psychology & Client Commitment: Explore the psychology behind high-value offers, and how to attract dream clients who are dedicated to their transformation and ready to invest.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered what it would be like to run your business on your terms, serving only the clients you’re passionate about—and all while making a substantial income? What if the key to success wasn’t about chasing endless leads but rather focusing on a select few dream clients who value your work enough to pay top dollar?

In this episode Dave challenges the traditional notion that more leads and more clients automatically equate to a successful gym business. He proposes a new approach—one that shifts away from high-volume client acquisition to a high-ticket strategy. By working with fewer clients who align with your values and goals, you can cultivate a business that’s both financially rewarding and personally fulfilling.

What You Will Learn:

The High-Ticket Mindset: Discover why more leads can sometimes mean more problems, and why working with fewer, quality clients can simplify your business and life.
Defining Your Dream Client: How to identify and connect with clients who not only meet your ideal profile but are also willing to invest at a premium level.
Building an Irresistible Offer: Tips on creating a high-ticket service that brings real value to your clients and aligns with your personal and professional goals.
Selling with Service: Learn how to sell your premium services by focusing on the impact you can make, rather than the numbers.
Long-Term Success Through Renewal: Strategies for keeping clients engaged, renewing programs, and building a sustainable business that supports your freedom and lifestyle.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

5. Building Indestructible Wealth

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Have you ever felt like you’re donating your hard-earned money to the IRS? You’re not alone! If you don’t act now, you could be handing over thousands of dollars unnecessarily, but there’s a way to change that.

In This Episode we'll talk about taking charge of your financial future by understanding tax deductions, loopholes, and strategies to keep more of your money. While I’m not a CPA, I am a business owner who knows firsthand that you can’t rely solely on your accountant for financial wisdom. Join me as I share how you can save big before 2024 ends!

What You Will Learn:

Why you can’t rely solely on your CPA for tax strategies.
Key tax write-offs and strategies to use before December 2024.
The importance of taking control of your financial education.
How to approach your tax professional with the right questions and tools.
When it might be time to fire your current accountant
Ways to join an upcoming live session to learn more, either via Zoom or in the Gym Owner Freedom Facebook group.

Make sure you don’t miss out on valuable tax deductions—join us and start taking control today!

LINK HERE:

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Have you ever wondered how to turn a short-term program into a long-term, profitable relationship with your clients? Today, Dave Bess and I are wrapping up our 6-part series on "5x Your 6-Week Challenge" with a game-changing strategy that could transform your business.

In this episode we’ll dive into the art of renewing your high-ticket mentorships into 12-month EFTs (Electronic Funds Transfer). Imagine receiving $3,000 upfront for a 9-week program, and then securing an additional $775 per month for the next 12 months. Even if you sign just one or two clients per month, this approach can have a massive impact on your gym’s revenue.

What You Will Learn:

The Renewal Strategy: Discover how to seamlessly transition your clients from a 9-week high-ticket program to a 12-month EFT, ensuring long-term success for both your clients and your business.
Maximizing Client Results: Learn why clients achieve better results with this extended mentorship and how to effectively communicate the value of continuing their journey with you.
Handling the Renewal Conversation: Get insights on how to navigate the renewal conversation with your clients, making sure they understand the ongoing benefits and avoid feeling “cured” after just 9 weeks.
Building a Profitable Back-End Offer: We’ll discuss how to create a compelling back-end offer that keeps clients engaged and drives sustained revenue for your gym.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever created something so powerful that it not only changed your life but also transformed the lives of countless others? Four years ago, I developed a personal system inspired by “Atomic Habits,” “The One Thing,” and “The Perfect Day.” What began as a personal project soon became a global movement, shaping who I am today and helping others achieve their dreams.

In this episode, I’ll be diving into the fulfillment process of our high-ticket mentorship program, The 63 Day Transformation. This program started as a way for me to become the best version of myself, but its success led me to implement it in my gyms, where it had a monumental impact on our clients’ lives. Now, gym owners around the world are using this system to make a lasting impact on their clients and dramatically increase their revenue.

What You Will Learn:

The Power of The 63 Day Transformation: Discover the origins of this transformative program and how it can change lives inside and outside the gym.
Fulfillment Strategies: Learn the exact steps to deliver this high-ticket mentorship program, ensuring that both you and your clients achieve incredible results.
Why This Works: Understand the psychological and practical reasons behind the program’s success, and how it can 5x your gym’s revenue compared to the average client.
Building, Selling, and Renewing: We’ll also touch on how to integrate this system into your business model to attract high-paying clients who stay for the long term.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever felt like you were just getting by, even when you thought you finally had everything under control? 2017 was my wake-up call. It was the year I decided to stop playing small and take my business—and life—seriously.

In this Episode I’m sharing the raw truth about my journey from struggling boutique gym owner to building indestructible wealth and creating a profit-driven lifestyle. It all started when my GM, who I thought was my right-hand man, turned out to be a complete sociopath, nearly destroying everything I had worked for. But what felt like the worst moment of my life turned out to be the catalyst for my greatest transformation.

What You Will Learn:

How to Make Big Sexy Profits: Learn the exact strategies I used to turn my failing business into a profitable empire.
Turning Profits into Indestructible Wealth: Discover the wealth-building techniques that the rich use, from Infinite Banking to smart real estate investing.
Living the Profit Lifestyle: Understand how to design a life that gives you both financial freedom and the time to enjoy it, all while making an impact.
The Importance of a Big Vision: I’ll challenge you to create a vision so big it scares you—and show you how to achieve it.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever struggled to sell your high-ticket programs effectively? We're diving into Part 4 of our series, where we'll unravel the secrets to perfecting your consultation process!

In this episode, Dave and I know firsthand the difference a perfect consultation can make. When we started, we struggled to convey the true value of our programs. But mastering the consultation process transformed our approach, turning prospects into dedicated clients.

What You Will Learn:

The $100K Perfect Consultation Script: Discover the consultation script that’s helped so many gym owners turn prospects into loyal clients.
Deep Dive into the Consultation: Learn how to connect with potential clients, understand their needs, and present your program as the ideal solution.
Importance of the Discovery Call: If you missed Part 1 on the discovery call, catch up! It’s the first handshake before the deep conversation of the consultation.
Creating Lasting Impact: Your ability to sell is not just about filling up your gym; it’s about changing lives and building a business that offers time, money, and freedom.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever dreamed of tripling your gym's revenue? We’re excited to bring you Part 2 of our exclusive series, '5X Your 6 Week Challenge'!

In this episode we show you the exact step-by-step process for developing and implementing the $3,000 high-ticket program you’ve been dreaming of, with the intention of coaching you through to selling your first high-ticket.

What You Will Learn:

Triple Your Revenue with Just 30 Dream Clients Using Our "HML" Framework: Learn how to achieve more with less – fewer clients, more money.
Overview: What exactly is the HML Framework?
The 3 Offers: Why these specific offers are essential for success.
Understanding Client Types: Know your avatars and tailor your approach.
Accountability vs. Mentorship: Understand the key differences and how to leverage both for maximum impact.
Discovering Your Dream Client: Define, identify, and cater to your ideal clients.
Program Pillars: Explore essential elements like Fitness, Lifestyle, and more.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever dreamed of tripling your gym's revenue? We’re excited to bring you Part 2 of our exclusive series, '5X Your 6 Week Challenge'!

In this Episode we designed this series to show you the exact step-by-step process for developing and implementing the $3,000 high-ticket program you’ve been dreaming of, with the intention of coaching you through to selling your first high-ticket.

What You Will Learn:

Triple Your Revenue with Just 30 Dream Clients Using Our "HML" Framework:** Learn how to achieve more with less – fewer clients, more money.
Overview: What exactly is the HML Framework?
The 3 Offers: Why these specific offers are essential for success.
Understanding Client Types: Know your avatars and tailor your approach.
Accountability vs. Mentorship: Understand the key differences and how to leverage both for maximum impact.
Discovering Your Dream Client:* Define, identify, and cater to your ideal clients.
Program Pillars: Explore essential elements like Fitness, Lifestyle, and more.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered how to drastically increase your gym's revenue? Join us for a game-changing session that could redefine your business!

In this episode, discover how adding just 20 high-ticket clients can skyrocket your monthly revenue by $20,000!

What You Will Learn:

Unlock the Secret: Find out how just 20 high-ticket clients can bring an additional $20,000 in monthly revenue.
The Origin Story: Dive into the incredible journey of how Dave and I teamed up to ignite a transformation in the fitness industry.
The 2020 Breakthrough: Learn how a $50,000 investment reshaped our approach to attracting and retaining clients.
The 63-Day Transformation: Unveil our powerhouse program designed to deliver real results for your clients and boost your bottom line.
What’s in Store: Over the next six weeks, we’re rolling out:
Build: Create offers that clients can’t resist.
Sell: Master the high-ticket sales process with ease.
Fulfill: Deliver an unforgettable experience that keeps clients coming back.
Renew: Cultivate loyal clients who rave about your gym.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered how top gym owners achieve incredible financial success while working part-time? We have a special Facebook Live event where we’ll showcase Shannon’s journey from $35k to $70k per month, all while working part-time at her gym!

In this Episode we deep dive into Shannon’s secrets to success and learn how you can apply her strategies to your own gym.

What You Will Learn:

High-Ticket Dream Clients: Discover how Shannon attracted high-paying clients who value her expertise, working with 40% fewer members while generating significantly higher revenue.
Overlapping PT for HUGE Profit: Learn how Shannon optimized her personal training sessions by switching her Group + 1:1 PT model to Group + Overlapping PT, tripling her profits.
Paid and Organic Lead Flow System: Find out Shannon's strategies for consistently attracting dream clients through a mix of paid advertising and organic reach.
Building an Amazing Team: Hear how Shannon built a strong team to handle day-to-day operations, allowing her to step back and enjoy more family time, including month-long vacations at her cabin in Maine.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever dreamed of adding an extra $120,000 a year to your gym’s bottom line? Imagine having more time and freedom to live the profit lifestyle you’ve always wanted. That’s why we became gym owners in the first place—to make an impact and live life on our own terms!

In thi episode we’re hosting an exclusive live training with Jeff Weinacht of Pulse Personal Training. Jeff has successfully added $120K a year to his bottom line by implementing a high-ticket program, and he did it all without paid ads.

What You Will Learn:

Proven Strategies for High-Ticket Programs: Discover the methods Jeff used to create and market a high-ticket program that brings in $10,000 in new business every month.
Attracting and Retaining Premium Clients: Learn the techniques to attract high-paying clients and keep them coming back.
Maximizing Resources and Network: Find out how to leverage your existing resources and network to maximize your profits.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever felt frustrated with your gym’s marketing efforts? Are your paid ads falling flat, and are no-show rates skyrocketing? Do you feel like every marketing company is pushing the same outdated strategies that just aren’t working anymore?*

In this Episode we’re diving deep into the marketing challenges gym owners are facing in 2024. We'll discuss why traditional ad campaigns are failing and reveal the cutting-edge strategies that are driving success right now.

What You Will Learn:

Why Most Paid Ad Campaigns Aren’t Working: Understand the reasons behind the poor performance of many paid ad campaigns and learn when it's time to shut them off.
Effective Paid Ad Campaigns for 2024: Discover the paid ad strategies that are actually delivering results in the current market.
Successful Organic Ad Campaigns for 2024: Learn about the organic (free) ad campaigns that are proving to be effective this year.
Real-World Success Stories: Hear how Brandon Dell’Ollio went 11 for 11 in selling new memberships in just 12 days, showcasing real results and strategies that work.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever felt overwhelmed by working too much IN your business rather than ON your business? Do you know you need to shift your focus but are unsure how to build your business to the point where it can run without you?

In this Episode we tackle the challenge of shifting from working in your business to working on your business. I’ve spoken with six gym owners recently, and they all share this common struggle. We’ll discuss practical steps to overcome this and double your profits in half the time.

What You Will Learn:

Year Vision and 90-Day Rocks: Learn how to cast a clear vision for the year and establish 90-day priorities that align with your long-term goals.
Accountability Chart and Delegation: Discover how to create an accountability chart and delegate tasks effectively to your team, ensuring everyone knows their roles and responsibilities.
Operating Systems for Efficiency: Understand the exact operating systems I use to keep multiple businesses running smoothly, from gyms to a real estate rental portfolio.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered how to dramatically boost your gym’s monthly revenue by implementing a high-ticket offer? Are you looking for strategies that can help you break through your current income ceiling?*

In this Episode we dive deep into how Sierra, one of our badass legends, skyrocketed her gym’s monthly revenue from $25k to $53k. Learn exactly how she did it and how you can apply the same strategies to your fitness business.

What You Will Learn:

High-Ticket Offer Implementation: Discover the secrets behind Sierra’s success in adding a true high-ticket offer to her gym’s 6-week challenge and how it transformed her revenue.
Sales Psychology for High-Ticket Offers: Gain insights into the sales psychology that drives high-ticket sales and learn how to communicate the value of your offer effectively.
Client Acquisition Strategies: Understand the key tactics for attracting and converting clients into high-ticket offers, ensuring sustainable growth and increased profits.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever noticed a drastic shift in lead flow and churn in your gym over the past year? Are you aware that 1 in 8 Americans (13%) are on a GLP-1 drug, potentially taking millions of customers away from the fitness market?

In this episode we delve on a crucial discussion on the impact of GLP-1 drugs on the fitness industry and how you can turn this challenge into a profitable opportunity.

What You Will Learn:

Understanding GLP-1 Drugs: Learn about the prevalence of GLP-1 drugs, their impact on the fitness industry, and the current trends in the medical field driving their widespread use.
Adapting Your Marketing Strategy: Discover proactive marketing approaches to stay ahead of this trend and safeguard your business against potential losses.
Turning Threats into Opportunities: Get insights into how successful gym owners are turning the GLP-1 trend to their advantage, transforming a potential threat into a golden opportunity for profit.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered how Arnold Schwarzenegger achieved monumental success in multiple fields? Curious about what lessons from his journey can be applied to your fitness business?*

In this episode we dive into Arnold Schwarzenegger's strategies and how they can be implemented in your personal training studios, personal growth, and investments.

What You Will Learn:

Strategic Business Direction: Discover the most impactful action you can take to steer your business in the right direction right now.
Keys to Success: Understand what is absolutely necessary for achieving success, lessons that we know innately but often overlook.
Debunking Myths: Uncover the biggest lie you've been told that may be holding you back from reaching your full potential.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever struggled to keep track of your gym’s key performance indicators (KPIs)? Are you tired of guessing at churn rates, lead-to-close ratios, and return on ad spend?

In this episode we'll walk you through the exact system we've implemented in our gyms to monitor crucial KPIs effortlessly. Discover how to gain a clear snapshot of your business performance, identify bottlenecks, and streamline your monthly planning process in just 15 minutes.

What You Will Learn:

Simplified KPI Tracking: Learn how our GMs track all vital business metrics with minimal effort and ensure accurate, real-time data.
Comprehensive Business Overview: Understand how to get a quick and clear snapshot of each gym location's performance, highlighting areas that need attention.
Effective Monthly Planning: Discover how to use KPI data to crush your monthly planning sessions and focus on what truly matters for growth.
Free KPI System: Attend the live session today and receive our complete KPI tracking system for free, helping you implement these strategies in your own gym.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever felt like your lead generation efforts in the fitness industry are falling flat? With the current "Gymcession" hitting many markets hard, it's crucial to adapt and pivot to stay ahead.

In this episode we're revealing the Five Mile Celebrity Strategy for generating both organic and paid leads, helping you navigate these challenging times and come out on top. We'll share the exact marketing strategies and tactics we're using to attract new clients and keep our gyms thriving, even during tough times.

What You Will Learn:

Understanding the "Gymcession": Gain insights into the current challenges facing the fitness industry and why lead generation has become more difficult in many markets.
The Five Mile Celebrity Strategy: Learn how to implement this innovative strategy to boost your gym's visibility and attract new clients through both organic and paid lead generation methods.
Proven Marketing Tactics: Discover the specific marketing tactics we're using right now to drive traffic and increase memberships, including real-world examples from successful gym owners.
Interactive Discussion: Participate in a live discussion and Q&A session where you can share your own challenges and get personalized advice on how to adapt your marketing strategy to the current climate.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever found yourself struggling to generate enough leads for your business? Whether you're facing high no-show rates or simply need more people showing up for consultations, this episode is packed with actionable insights to help you fill those seats and drive growth.

In this episode we deep dive into our Dual Lead Flow Strategy, designed to optimize lead generation and maximize conversions. We'll walk you through the exact strategies we're implementing in our gyms this month to attract more leads and boost attendance. From paid advertising to organic outreach, we'll cover all the essential tactics you need to build a stable, sustainable business.

What You Will Learn:

Understanding the Dual Lead Flow Strategy: Gain a comprehensive understanding of how combining paid and organic lead generation strategies can amplify your results and create long-term stability for your business.
Effective Lead Generation Techniques: Learn proven tactics and techniques for generating leads through both paid and organic channels, including strategies to overcome common obstacles and maximize conversion rates.
Optimizing Conversion Rates: Discover how to optimize your lead flow process to ensure that more leads translate into consultations, appointments, and ultimately, conversions.
Interactive Discussion: Participate in a live discussion and Q&A session where you can share your specific questions and challenges, and receive personalized insights and advice from our experts.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered how to safeguard your business and build indestructible wealth? We're diving deep into the Infinite Banking Concept and how it can revolutionize your financial strategy. Whether you're familiar with this concept or hearing about it for the first time, this episode is your opportunity to learn how to take control of your finances and secure your future.

In this episode we explore the Infinite Banking Concept and its profound implications for entrepreneurs. We'll break down what this concept is, how it works, and why it's one of the most powerful protection and investment tools available. From understanding the fundamentals to implementing practical strategies, we'll equip you with the knowledge and insights you need to build indestructible wealth.

What You Will Learn:

Understanding the Infinite Banking Concept: Gain a comprehensive understanding of what the Infinite Banking Concept entails and how it can benefit entrepreneurs seeking financial stability and growth.
Building Wealth Safely: Learn how to leverage this concept to safeguard your business, protect your assets, and build long-term wealth without unnecessary risks.
Thinking Bigger: Explore the mindset shifts required to break free from financial limitations and embrace a vision of abundance and possibility.
Practical Implementation: Discover actionable steps for implementing the Infinite Banking Concept in your own life and business, allowing you to take control of your finances and achieve your goals.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever struggled to find the right trainers or coaches for your fitness business? Do you worry about the consequences of losing key team members, from revenue hits to increased workload? Today's training session is here to address these concerns and equip you with the strategies you need to build a winning team.

In this episode, we're diving deep into the art of hiring and retaining the right people for your fitness business. From personal trainers to sales staff, we'll explore proven strategies for identifying, recruiting, and nurturing top talent. Discover how cultivating a high-performing team can propel your business to new heights and create a culture of excellence. Learn from real-life examples and practical advice that you can implement immediately to transform your hiring and retention processes.

What You Will Learn:

The Importance of the Right Team: Understand why building the right team is crucial for the success and growth of your fitness business.
Effective Hiring Strategies: Explore actionable tactics for attracting and hiring the right people, from crafting job descriptions to conducting interviews that reveal true potential.
Retention Techniques: Learn proven methods for keeping your team members engaged, motivated, and committed for the long term, reducing turnover and increasing loyalty.
Creating a Career Path: Discover how to offer meaningful career opportunities within your organization, turning jobs into fulfilling careers that align with your team members' aspirations.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

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Have you ever wondered if owning a gym could lead to multi-millionaire status and early retirement? Today, we're delving into this transformative topic in a special training session titled "Achieving Multi-Millionaire Status As A Gym Owner."

In this episode, we're unraveling the secrets to achieving multi-millionaire status as a gym owner. From overcoming negative net worth to building a portfolio that secures financial freedom, we'll walk through the practical steps you can take to make it happen. Discover how profitable gyms and a smart investment strategy can set you and your family up for life in just 3-5 years. This isn't about complex financial maneuvers; it's about simple, actionable plays that anyone can implement.

What You Will Learn:

Building Wealth through Gym Ownership: Explore how owning profitable gyms can be a pathway to multi-millionaire status and early retirement.
Smart Investment Strategies: Learn how to leverage a smart investment strategy to augment your gym income and secure long-term financial stability.
Practical Steps to Financial Freedom: Discover actionable steps you can take to transform your financial situation and set yourself up for life within a relatively short time frame.
Live Q&A Session: Bring your questions and join us live for a Q&A session, where you can get personalized insights and guidance to accelerate your journey to financial success.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wondered what it takes to build a successful fitness business from the ground up? Today is a special occasion as we embark on a journey of transparency and insight. I'm revealing three years of Profit and Loss (P&L) Statements, diving deep into revenue, expenses, and profit margins.

In this episode, we're pulling back the veil on financial transparency in the fitness industry. I'll be sharing four years of P&L statements, offering insights into net profit percentages, labor costs, advertising expenses, rent allocations, and the precise tactics that drove our success. This exclusive opportunity is tailored for gym owners and fitness professionals looking to gain a deeper understanding of financial management and replicate our achievements in their own businesses.

What You Will Learn:

Revenue Breakdown: Gain insights into revenue trends and learn how to maximize income streams within your fitness business.
Expense Analysis: Explore the allocation of expenses, including labor, advertising, and rent percentages, to optimize financial efficiency.
Profit Margin Strategies: Discover the precise tactics and strategies that contributed to sustained profitability over three consecutive years.
Translating Insights into Action: Learn how to apply the lessons learned from these P&L statements to your own fitness ventures, accelerating your path to success.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever felt like getting qualified leads in the door is the toughest part of the game? Discover how our proven strategies have helped multiple trainers and coaches sell over $50,000 in new business in a single month across the US, Canada, and Australia. Learning to sell high-ticket, $2k-$8k upfront programs not only makes everything easier but also reduces the need for an overwhelming number of leads.

In this episode, we're pulling back the curtain on our comprehensive Sales Jedi Training, sharing actionable insights and strategies that have proven effective in generating substantial revenue. Whether you're still in the sales role, looking to transition out, or aiming to keep your team out of the sales role, this training is for you.

What You Will Learn:

Mastering High-Ticket Sales: Gain valuable insights into selling high-ticket programs and understand how it can simplify your lead generation efforts.
Proven Strategies: Learn the exact methods and techniques that have enabled trainers and coaches to achieve remarkable sales success, even exceeding $50,000 in new business in a single month.
Transitioning Roles: Whether you're currently in the sales role, looking to transition out, or aiming to keep your team out of sales, discover how our training program can empower you to achieve your goals.
Becoming a CTSS: Explore the opportunity to become a Certified Transformation Sales Specialist through our 8-week training program and gain the skills and knowledge needed to excel in sales.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wondered how to turn customer reviews into a money-making powerhouse? Today's live training is all about "Reviews that Make You Money," featuring the success story of Shannon, a top 1% gym owner in Maryland. She's mastered the art of attracting high-ticket clients organically, leveraging her Rock Star REVIEW, REFERRAL, & RENEWAL PROCESS.

In this episode we'll explore the specific details that set her reviews apart, providing valuable insights into the struggles, frustrations, and life-changing transformations experienced by her clients. Discover how Shannon's approach goes beyond generic testimonials, leading to significant business growth and breaking the $70k monthly revenue barrier.

What You Will Learn:

Crafting In-Depth Reviews: Learn the art of collecting reviews that go beyond surface-level compliments. Shannon's process involves extracting detailed narratives from clients, covering their struggles, frustrations, changes experienced, and the impact on their lives.
Review, Referral, and Renewal Blueprint: Uncover the interconnected process that not only generates impactful reviews but also drives referrals and long-term renewals, contributing to the substantial growth of Shannon's business.
Financial Impact: Understand how Shannon's approach has helped her double her business and achieve impressive monthly revenue milestones, breaking the $70k mark.
Live Training Access: If you're eager to learn the step-by-step process directly from Shannon, join the live training today at 12 pm PST / 3 pm EST. Drop a comment below to confirm your attendance or express your interest in receiving the recording.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever contemplated the idea of expanding your personal training empire to multiple locations? The allure of financial freedom and an incredible life may be tempting, but there's a dark side that can crush your soul and lead to financial trouble.

In this episode, we're pulling back the curtain on the reality of owning and managing multiple gym locations. I'll share personal experiences of both the heavenly successes and the hellish challenges. Whether you're considering this path or already navigating it, this episode is a deep dive into the nuances, mistakes, and best practices that come with managing multiple locations.

What You Will Learn:

Entity Structure Essentials: Explore the crucial considerations regarding the LLC structure of all entities when managing multiple gym locations.
Start-Up Strategies: Understand the decision-making process between buying an existing gym and starting from scratch when expanding your fitness empire.
Leadership Dynamics: Delve into the choice between hiring a General Manager and finding an Owner-Operator Partner for effective leadership.
Risk Mitigation Tactics: Learn valuable insights into managing downside risks through operating agreements and leases when dealing with multiple gym locations.
Optimal Deal Structures: Uncover the intricacies of deal structures and compensation plans designed to maximize upside and minimize downside in the world of multiple gym ownership.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever found yourself daydreaming about shedding the sales hat as a gym owner while still watching your business thrive? Picture this: celebrating victories with champagne instead of grappling with those "oh no" moments when sales slip through the cracks.

In this episode, Taylor Hutchinson and Dave unravel the strategies and insights behind successful sales delegation in the gym business. We'll share our experiences and lessons learned, transforming gym owners into champions of sales delegation.

What You Will Learn:

Boost Profits: Incorporate premium offers for higher ticket sales and increased gym profits.
Accountability Hacks: Learn effective strategies for stress-free sales team accountability and delegation.
Community Impact: Equip your salesperson to inspire positive change beyond sales, transforming your community.
Lives Revolutionized: Master the art of sales delegation for a broader impact, revolutionizing lives, including your own.
Wins, Freedom, Profits: Discover practical steps for a successful sales handoff, leading to big wins, newfound freedom, and increased profits.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Ever wondered about the potential pitfalls hindering your business success? I'm about to share the insights it took me almost 8 years to uncover. Get ready for a deep dive into the "Top 6 Mistakes Personal Training Studio Owners Make" and gain a valuable 7-year head start on your business journey.

In this episode I openly disclose the mistakes I made when launching my first PT studio 12 years ago. From resigning as the PT Department Head at Life Time to acquiring a struggling group training studio, I'll unravel the crucial lessons learned along the way.

What You Will Learn:

Corporate to Small Business Transition: Understand the challenges of shifting from a corporate role (PT Department Head at Life Time) to small business ownership.
Smart Studio Acquisition: Explore the risks and rewards of buying a struggling group training studio, learning key financial strategies for success.
Avoiding Imitation Pitfalls: Identify the downsides of copying other gyms and discover a practical strategy tailored to your business for achieving success.
8-Year Business Transformation: Learn crucial lessons from an 8-year journey, saving you trial and error in building a multi 7-figure business that runs efficiently.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever found yourself facing complaints about pricing in your fitness business, despite being the cheapest option in your market?

In this episode we're diving into the common challenge faced by gym owners and fitness entrepreneurs—price objections. We'll explore a real-life scenario where a gym owner discovered he was the cheapest among his competitors yet still faced complaints. We'll also share personal experiences of dealing with price objections and discuss effective strategies to overcome them.

What You Will Learn:

Pricing Audit Insights: Despite being the cheapest among 25 competitors, a gym owner faced ongoing pricing complaints. Discover why being the most affordable doesn't guarantee customer satisfaction.
Personal Price Objections: Even with a studio charging $99 to $149/month, price objections were a constant challenge. Learn why objections persist, regardless of your pricing structure.
Effective Objection Handling: Acknowledge that price objections are unavoidable. Gain insights into overcoming objections confidently, converting potential customers, and boosting client retention.
Three-Tiered Pricing Success: Delve into the three-tiered pricing strategy's benefits, maximizing revenue and improving your closing percentage. Uncover the psychology behind varied price points and how it positively impacts your business and clients.
Free Training Opportunity: Join our host's upcoming free training on overcoming price objections. If you've struggled with objections or aim to refine your skills, comment on this episode for exclusive details.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have You Ever Struggled to Sell High-Ticket Fitness Programs? Do you feel like you're missing the mark in understanding your clients' true motivations and effectively communicating the value of your services?

In this episode we dive deep into the art of selling high-ticket fitness program. This episode is packed with practical advice, from conducting impactful discovery calls to developing unique selling propositions that set your fitness programs apart from the competition.

What You Will Learn:

How to conduct effective discovery calls that uncover your clients' deepest motivations.
The importance of the 'Sell the Hell' framework in the sales process and how to implement it.
Crafting a compelling 'Monster Recap' that resonates with your clients.
Developing unique selling propositions for your fitness programs.
Techniques to handle objections and close sales confidently.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Ever wondered about the buzz around Overlapping PT in the gym industry? Gym owners frequently approach me with the same question: "What is Overlapping PT, and how does it stand out from semi-private, 1on1, or SGT?"

In this Episode we delve into the intricacies of Overlapping PT and explore how it differs from other training methods. I'll share insights drawn from over a decade of running various training formats, highlighting the pros and cons of each.

What You Will Learn:

Multifaceted Delivery Methods: Understand the advantages and disadvantages of large group, small group, semi-private, and 1on1 personal training.
Optimal Gym Options: Learn why having more than one training option can benefit your gym, with a caveat – exceeding two might not be advisable.
Unlocking Potential with Overlapping PT™: Discover how this approach has revolutionized our operations, allowing us to run a studio with just three employees, resulting in higher profit margins and employee pay.
Client-Centric Service: Uncover how Overlapping PT™ provides clients with a superior level of service, surpassing even the 1on1 experience.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever found yourself caught in the relentless pursuit of maximizing profits for your gym business? Picture this: the struggle to hit that golden 30-50% net profit mark, a challenge that resonates with gym owners far and wide.

In this episode, we unravel a solution that might just be simpler than you've imagined. Tune in to Gym Owner Freedom as we embark on an exploration of the "4 Main Roles and Compensation Plans To Hit 30-50% Net Profit." This discussion is your key to unlocking the untapped financial potential within your gym.

What You Will Learn:

Essential Roles: Learn about the crucial positions your gym needs for streamlined operations and growth.
Innovative Compensation Models: Dive into strategies that motivate your staff and align with your profit goals.
Real-life Transformations: Explore case studies of gyms that revitalized their financials using these strategies.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wished for a proven playbook that could bring in an extra $10,000 to your gym's revenue, especially during the last 10 days of the year?

In this episode, we're diving into the success story of the $10K Weekend Playbook. It's not just a theoretical concept – it's a strategy that has been proven by dozens of gym owners.

What You Will Learn:

The Anatomy of the $10K Weekend Playbook: A breakdown of every element, from photos to emails to texts, that contributed to the success of this playbook.
Real Success Stories: Understand how this playbook transformed the financial situation for a struggling gym owner and has since been successfully replicated by numerous fitness entrepreneurs.
Live Training Experience: Attend the live training session to get a detailed walkthrough of how to execute this playbook in your gym. It's an opportunity to interact, ask questions, and tailor the strategy to your specific business needs.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wondered how to generate consistent income that lands in your bank account while you're catching up on some much-needed sleep? We're delving into the secrets of creating "mailbox money" that works for you, even when you're not actively working.

In this episode, we're addressing the concerns surrounding retirement, ensuring you not only have enough cash but also a plan that allows you to enjoy life without constantly worrying about finances. If the thought of retiring as a fitness business owner crosses your mind, you're not alone.

What You Will Learn:

Strategic Business Setup: The importance of prioritizing profit and making informed decisions with your business's cash flow for a secure retirement.
Mailbox Money Secrets: Practical steps to add $250k/year to your net worth through strategic investments, freeing you from the constant grind.
Long-Term Financial Security: How to create indestructible wealth that ensures financial security for you and your family.
Membership Welcome: An introduction to our new members and a sense of community within Gym Owner Freedom.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever felt that knot in your stomach when asking for a sale, that moment of uncertainty that makes your palms sweaty?Dave vividly recounts his journey from asking $840 for personal training in 2018 to confidently selling a $2,399 9-week program.

In this episode, Dave takes us through the remarkable transformation in his approach to pricing and selling gym programs. From the initial struggles to the breakthrough, he outlines the key steps that reshaped his mindset and business model. Get ready for an insightful exploration of the journey that turned a challenging ask into a conviction-driven success.

What You Will Learn:

Pricing Breakdown: Uncover the math behind the $2,399 program, from total cost to individual components, providing a transparent look at the pricing structure.
Fun in Figures: Explore the unique training approach with overlapping small group sessions and 30-minute workouts, revealing the $549.66/hour rate.
Transformation Journey: Gain insights into Dave's personal journey, moving from uncertainty to confidence by building belief in his program's impactful nature.
Changing Perspectives: Understand the importance of recognizing and owning the value of your work, going beyond pricing to transform your business.
3 Uniques: Discover the three unique aspects that make Dave's program the best globally, and learn to identify and highlight your program's strengths.
Game-Changing Session: Join the live discussion at 12 p.m. PST as Dave revolutionizes the approach to training and business, promising insights that extend beyond pricing to changing lives.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever found yourself wondering why the influx of leads into your business seems to be slowing down? Think about it – how many consults have you had in the past 90 days? Our bet is probably not enough.

In this episode, we're tackling a common challenge many businesses face – the diminishing flow of leads. Gone are the days when leads would effortlessly walk through the door. The landscape has shifted, and the wait-and-see approach is becoming less effective. Today, we're discussing the need to be proactive in finding those who need your services.

What You Will Learn:

Proactive Lead Generation: Why waiting for leads to come to you isn't enough anymore and how to proactively seek out potential clients.
The 43-Lead Blueprint: A detailed, step-by-step guide on how to replicate the success of bringing in 43 highly qualified leads in just 60 seconds.
Business Empowerment: Techniques to take control of your business destiny, especially in challenging and uncertain times.
Practical Strategies: Tangible, actionable strategies that have been proven to work – no vague theories, just real-world results.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wondered how to effectively integrate nutrition coaching into your gym or fitness business, and how to maintain client engagement and renewal over the long term?

In this episode, Jennifer Brockman from Proper Nutrition Coaching discusses the nuances of nutrition coaching for gym professionals. She addresses the challenge of sustaining client engagement over time and shares her methods for setting client expectations using relatable metaphors. The conversation also covers strategies for enriching coaching programs and securing renewals, emphasizing the importance of continuous learning for coaches to enhance their skills and client offerings.

What You Will Learn:

Setting Client Expectations: Learn how to manage client expectations from the outset, using effective metaphors and clear communication.
Long-Term Engagement Strategies: Discover techniques to keep clients engaged and committed to their nutrition goals beyond the initial phase.
Renewal and Fulfillment Techniques: Gain insights into how to approach renewals and ensure ongoing client satisfaction and progress.
Importance of Continuous Learning: Understand the significance of continually improving your skills and knowledge as a coach to provide the best value to your clients.
Effective Sales and Renewal Conversations: Learn how to conduct impactful sales and renewal conversations that lead to long-term client commitments.
Client-Centric Coaching Approach: Understand the importance of a client-centric approach, focusing on their unique needs and journey rather than a one-size-fits-all method.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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How can gym owners adapt to the changing landscape of the fitness industry, especially with the increasing popularity of Ozempic prescriptions and the drying up of organic leads?

In this episode, I'm joined by a fellow gym owner, the resilient Jeff Weinacht. Jeff faced the same challenges many of us are grappling with – dwindling leads and the looming specter of a gym recession. But here's the kicker – in just 8 weeks, Jeff pulled in a jaw-dropping $30,000 in new business, and this is not a typo. What makes this even more fascinating is that he achieved this in a small town in Illinois, proving that location is no barrier to success in the fitness industry.

What You Will Learn:

The specific steps Jeff took to bring in $30,000 in new business in just 8 weeks.
How he transformed his business model from charging $169/month to doubling his overall ACV (Average Client Value) in just 5 months.
The secrets behind Jeff's High-Ticket program and how he successfully sold 15 of them.
Crucial insights into leveraging organic (aka FREE) marketing in a post-pandemic gym world.
Practical tips for navigating the downward trends in leads and thriving even in the face of a pending recession.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Do you ever find yourself doubting your accomplishments or feeling like a fraud in your own success?

In this episode, Join us as we tackle the complexities of imposter syndrome and explore the dynamic world of visualization techniques with our special guest, Mark England. Mark, co-founder and head coach at Enlifted, draws from over 16 years of expertise in researching, presenting, and coaching on the transformative power of words and stories.

What You Will Learn:

Understanding Imposter Syndrome: Uncover the roots of imposter syndrome and gain insights into how it affects individuals, along with actionable steps to recognize and overcome it.
The Influence of Words and Stories: Explore the profound impact of language and narratives on shaping our self-perception, and discover strategies to use words for positive self-reinforcement.
Unlocking Visualization Techniques: Delve into the realm of visualization and its potential as a powerful tool for personal growth. Learn practical visualization exercises to manifest your desired outcomes effectively.
Practical Steps for Empowerment: Mark shares tangible steps and exercises to help you combat imposter syndrome and cultivate a resilient mindset

Connect with Mark England:

Website: www.enlifted.me

Instagram: @EnliftedCoaches

The Get Enlifted Podcast

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Are you tired of constantly hustling for leads, only to feel overwhelmed and exhausted? In this special episode of Gym Owner Freedom, we've got a treat for you!

In this episode, we host a special session featuring paid ads expert JP Levesque. Dive deep into the secrets of acquiring and nurturing 100+ leads per month without succumbing to burnout.

What You Will Learn:

Strategies and systems JP has mastered for effective lead generation without burnout.
The importance of not just getting leads, but nurturing them properly for long-term success.
Insights into how businesses effortlessly attract and convert leads while maintaining work-life balance.
Tools and methods for sustainable and scalable lead generation.
Actionable insights for those starting out or looking to refine their lead generation game.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever found yourself in a position where you had a dream of building your fitness empire, but were faced with the harsh reality of having no funds, no credit, and a tight budget?I get it; I've been there.

In this episode I want to take you on a journey through my own experiences as an entrepreneur who turned a failing gym into a thriving fitness empire. I'll reveal the secrets of how I mastered creative funding, credit management, and cash flow, and how it propelled me to where I am today.

What You Will Learn:

In the course of this episode, you'll gain valuable insights from my personal journey, witnessing how I transitioned from financial adversity to a life of financial security and abundance.
We'll delve into the specific strategies I employed to achieve expertise in the art of creative funding, effective credit management, and the cultivation of a robust cash flow. These strategies, which were instrumental in my success in the fitness industry, will be explored in detail.
You'll acquire the knowledge to navigate the unique challenges faced by self-employed individuals, particularly those operating within the fitness industry, when dealing with banks and financial institutions.
I'll provide you with essential insights into methods for expanding your fitness business, optimizing tax strategies, making informed real estate investments, and building passive income streams that are essential for a stable financial future.
I will reveal the hidden techniques that enabled me to establish 6 thriving gyms, accumulate a multi-million-dollar real estate portfolio, and secure my retirement within an astonishingly short timeframe.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wondered what sets a thriving, profit-generating gym apart from one that barely reaches six figures?

In this episode we are not just talking theories; we are delving into REAL numbers, dissecting an ACTUAL profit and loss statement from a gym that scaled magnificently. And yes, we are pulling back the curtain on the exact framework that turned a $100k gym into a $300k juggernaut.

What You Will Learn

A forensic analysis of a real-life $100k gym’s profit and loss statement – unveiling the good, bad, and the ugly.
A step-by-step walkthrough of the robust framework that propelled the gym to a staggering $300k profit – this isn’t a hypothesis, it’s proven.
How to identify and obliterate the invisible profit leaks draining your gym’s revenue.
Insider strategies to elevate member retention, boost revenue and ensure your gym isn’t just surviving, but THRIVING.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever wondered if one small adjustment could lead to a monumental transformation in your business?Well, that's precisely what we're exploring in this episode.

In this episode, you'll discover the exact steps Corey took to achieve this transformation. He's also generously sharing his Dual Lead Flow System, the key to attracting high-value clients. Now, he can sign up 8 or 9 new clients and bring in north of $20,000 in new business, a stark contrast to the $900 he used to earn.

What You Will Learn:

Transformation Through Strategic Offer Adjustments: Learn how Corey Willis revolutionized his business with a minor offer tweak, increasing his ACV from $99 to over $1,000.
Breaking Free from the Client Acquisition Churn: Uncover the pitfalls of fixating solely on acquiring new clients and how Corey overcame this cycle of stagnation.
The Dual Lead Flow System: Gain insight into Corey's potent method for attracting high-value clients, which resulted in 8 to 9 new clients and $20,000 in new business.
ROI-Driven Paid Ads: Explore how Corey reinvested his revenue to reintroduce paid ads that genuinely yield returns. Prepare to be astounded by the impressive outcomes.
Navigating Industry Shifts: Adapt and thrive in a dynamic business world by gleaning insights from Corey's journey in the ever-evolving fitness and business industry.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Are your ads eating up your profits? We've all been there, investing time and resources into running Facebook ads to bring in new business, only to find that the return on investment isn't quite what we expected.

In this episode, we're not just discussing the problem; we're presenting a solution - the 1-Client Break Even Strategy. This game-changing strategy has the potential to transform the way you approach your advertising efforts.

What You Will Learn

The 1-Client Break Even Strategy : Discover the revolutionary approach that allows you to make your advertising efforts profitable with just one new client, rather than the daunting task of signing up multiple clients to break even.
Solving the Profit vs. Revenue Dilemma: Understand how to ensure your monthly revenue increases without sacrificing your profit margin. Learn how to work smarter, not harder.
Ad Campaign Optimization: Gain insights into the intricate aspects of ad campaigns, from cost per lead (CPL) to nurturing, sales, fulfillment, and renewals. Uncover strategies to make every step of your advertising process more efficient and effective.
Ad Fatigue and Market Saturation Solutions: Learn how to combat ad fatigue and market saturation, which can negatively impact the performance of your ads. Discover techniques to keep your advertising fresh and appealing to your target audience.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Are you ready to revolutionize your fitness business and boost your revenue in 2023?

In this episode, we dive into the transformation of the 6-Week Challenge in the world of fitness, from a relic of the 2000-teens to a powerhouse in 2023. Join us as we discuss why the old playbook just doesn't cut it anymore, and how to revolutionize your approach to boost your revenue by 5 times.

What You Will Learn:

Why the Old Play Doesn't Work in 2023: Uncover the reasons behind the decline of the traditional 6-Week Challenge approach and the shifts in consumer behavior that have reshaped the fitness industry.
How to Modify the Play to 5x Your Front-End Collected Revenue: Gain insights into the strategies and tactics that can take your revenue from $599 to a whopping $3,000, all on the front end.
The Exact Process for Long-Term Client Retention: Discover a comprehensive roadmap for turning challenge participants into your most loyal and long-lasting members, rather than fleeting ones.
Case Studies of Success: Dive into real-world examples of 6-Week Challenge gyms that are thriving with the new system, drawing inspiration from their journeys to success.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Have you ever found yourself stuck in a cycle of continually acquiring new clients, only to realize that sustainable growth seems out of reach?

In this episode Corey Willis shares his insights and strategies for doubling revenue at Orangetheory Fitness. We'll explore how he shifted from a mindset of continually acquiring more clients to offering something new to existing clients, leading to unprecedented growth. Discover the Dual Lead Flow System that enabled Corey to attract high-value clients and generate substantial new business. Get ready to learn actionable tactics and real-world strategies for navigating the rapidly changing fitness industry.

What You Will Learn:

Offer Optimization: Understand the power of making small adjustments to your offer to significantly impact revenue and business direction.
The Dual Lead Flow System: Uncover Corey's innovative approach to attracting high-value clients and generating substantial new business through a dual lead flow system.
Revenue Transformation: Learn how Corey's strategies allowed him to transition from a limited revenue model to one that brings in over $20,000 in new business alone.
Effective Paid Ads: Gain insights into reintroducing paid ads that produce a significant return on investment, leveraging Corey's success metrics and real-world examples.
Industry Insights: Stay ahead in the rapidly changing fitness industry by learning what's working right now from someone who's achieving tangible results.

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Are you curious to know how Desiree managed to sell a staggering $43,000 in new business in just 30 days? It's a record-setting achievement that can be a game-changer for your business too.

In this episode, we're diving into a remarkable success story that'll leave you inspired and motivated to make a significant impact in your own business.

What You Will Learn:

How Desiree 3X'd her program price overnight: Discover the strategies behind this bold move and how it impacted her bottom line.
The single calendar change that brought in $43,000 in just 30 days: Unlock the secrets to achieving rapid financial growth through a simple but powerful adjustment.
Unveiling the secrets behind Desiree's 80% consult close rate at a $4,000 price point: Learn the techniques and tactics that have helped Desiree achieve an impressive conversion rate

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Ever wondered how to crack the elusive $1M in revenue without burning yourself out?

In this episode, Dave and I reveal the game-changing strategies we're using to scale our 7th gym to $1M in revenue—faster than we ever have before!

What You'll Learn:

The Price Points: Discover how we're strategically pricing our services to reach $1M with just 100 clients.
Lead Acquisition: Uncover the marketing channels we're using to attract high-value clients.
Sales Process: Learn the secrets to converting high-value leads into loyal, paying clients.
Operating Partner Model: Find out how we're doing all this without even stepping foot in the gym.

Don't miss this chance to get an insider's look at how to scale your gym business to 7 figures!

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Are you stuck and just treading water in your gym?

We changed our sales process and immediately went from $4k in new business per month to just over $40,000 in new business per month.

No, that's not a typo…

How'd we do it?

That's what we're going to teach in this episode.

Here's what we're covering.

Our EXACT sales process, soup to nuts
The offer we're putting in front of our audience to bring them in
Our lead nurture process
How we cut our no show appointments in half!
Our new OFFER that helped up 10x revenue
What we're doing, this fall, to combat the sluggish lead environment

When you are ready… Here are 3 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin
Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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Not a fan of the IRS and would like to keep more of your money?

Tomorrow I'm going to walk you through 6-Figures In Tax Savings For Gym Owners: The Top 15 Fully-Legal Tax Write-Offs & Credits!!!!!

I just had a call with a business owner yesterday- and he will save $14,000 this year alone in taxes just from a stroke of a pen.

Don't make the mistake of thinking your tax preparer knows all the tricks- you need to take this training to them!

Unless of course, you'd like to donate additional money to the government so they can spend it for you.

Join me tomorrow at 12pm PST right here in the FB group when I go live- everyone attending will get the full PDF!

Friends don't let friends stay broke. See you there!

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

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There are 3 NON-NEGOTIABLES your gym MUST to be massively profitable and self-sustaining.

If you aren’t as profitable as you’d like to be, or you would like the option to work less in your gym (now or in the future), this is the episode for you.

Learn what the 3 biggest roadblocks are, and how to overcome them.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

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Having trouble finding reliable COACHES or TRAINERS?

If you could duplicate yourself over and over again, you’d probably open up multiple locations and reel-in multiple 7-figures annually.

But.. is it okay if I share with you how I did exactly that?

I’m going to share exactly how I started with my first location-

And I systematically replaced myself over and over again until I had 6 gyms…

And soon to be 7 (my new one opens in less than 3 months)!

Staffing is THE biggest bottleneck in business…

It isn’t easy to attract, hire, and develop staff who can build your business while you move to greater opportunities…

In this episode, learn HOW TO ATTRACT, HIRE, AND DEVELOP COACHES & TRAINERS THAT WILL ALLOW YOU TO REPLACE YOURSELF.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

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Fun Fact: When I added a 5-10 minute Discovery Call to our sales process, we sold $40,670 in new business in our first 4 weeks… without changing anything for our marketing.

It was so successful that we immediately implemented this in ALL of my other locations, and EVERY one of them broke their all-time new business revenue records within 1-2 months.

How did a simple phone call do that?

If the DC is done correctly, it makes selling 1000% easier, and holds huge advantages:

Speed to lead increases substantially
Lower barrier to entry means you’ll book a higher % of leads
Drastically reduces the amount of no-shows for consults
You’ll avoid the “how much are your memberships?” question
It sets you up to play offense, not defense
You establish yourself as THE expert and authority with this call
You open them up to the fact that they need more than just workouts (leading to High-Ticket clients!)
You can disqualify any prospects you know would be a waste of your time
Your average sale amount and closing percentage will soar!

If you want the keys to the kingdom, listen to this episode!

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

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What SPECIFICALLY should you be focusing on if your gym is netting under $100,000 in profit vs. over $100,000 in profit?

The problems (and solutions) that I have with my 6 gyms change drastically at the $100,000 profit mark.

There is a stark difference between GROWING and SCALING.

GROWING is increasing your cash flows through the work that you put into your business.

This is a necessary step for any small business owner, but eventually your limiting factor will be your own self… and the finite amount of time and energy you can bring to the table.

That’s when you need to SCALE.

SCALING is making more money by working LESS.

This is where you are going to leverage leadership, systems, and people to make more money without your direct effort.

And this is where 95% of gym owners reach the glass ceiling… and don’t make the necessary changes to break through.

If your gym is profiting less than $100k per year, or more than $100k per year-

I’m gonna show you exactly what I do that helps get me to the next level.

I’ll show the 20% of inputs that I focus on that will bring me 95% of my results.

You’re going to learn exactly what you should be doing right now (the 20%) at your stage in the business, and just as importantly- what you should NOT be doing right now (the 80%).

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

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It’s official! I’m launching my 7th micro gym in Mesa, AZ!

In this episode, I’m going to teach you how I’m setting up my newest business to hit $200k in owner profit faster than I’ve ever done before.

Also… I’m setting this deal up so I WILL NEVER WORK IN THE GYM.

I won’t be the one handling sales, on the floor, doing the books or marketing, or even hiring staff.

Being functionally “retired”, I’m very protective of my time and my financial risk (as we all should be!).

98% of gym owners will NEVER build their business to the point where they have the option to work zero to ten hours per week should they choose to do so.

And that’s because the vast majority of advice out there is coming from business coaches who don’t own profitable gyms that run without them…

Let’s face it- most of them make more money from coaching than they do from their own gyms (do your research!).

Most of you will never achieve true FREEDOM because you aren’t even playing a winnable game…

The math, when accounting for accurate acquisition and CHURN, just doesn’t add up to let you enjoy being a shareholder of your business.

Would you like to see exactly how I’ve broken the mold of what “everyone” does to enjoy “retirement” in my 30’s?

Enjoy the TACTICAL ANALYSIS of The Deal and The Model in this episode.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

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I typically experience a bit of a slowdown over the summer once school gets out and many of my clients vacation.

I probably get hit harder than most since everyone escapes the Phoenix heat in the summer…

Including me! You’ll typically find me up north at my Flagstaff cabin or in southern Cali at the beaches.

But if you experience a slowdown as well, the last thing you want to do is sit back and do nothing about it.

So what am I focusing on this summer to drive new business through my doors?

I’ll open the curtains and show you exactly what I’m up to this summer and WHY.

I’m going to cover my ORGANIC acquisition strategy and my PAID acquisition strategy and give you clear, tactical actions that you can take yourself.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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How do you make a “Signature Program” with just a 9-week duration that you can sell in your gym for $2,000 to $8,000 (and more importantly, is truly WORTH that amount of money)?

This is the program that has allowed me to comfortably retire from my gyms in my 30’s…

It’s the ONLY program involving mindset and nutrition coaching that I’ve ever been able to scale to my employees that didn’t break down…

And it’s being used by a huge number of gym owners internationally.

It’s called “The 63 Day Transformation”, and it was the missing link to building an amazing business.

There are 3 types of people that come into your gym-

People who are in lots of pain or have a strong desire to change (they’re really unhappy with how they look and feel)

People who don’t have a strong pain/desire, but do want to get in the best shape of their lives

People who just want to get a great workout in

Do you have the BEST solution for people in each of these buckets… or are you just offering solutions for people in bucket number 3?

Maybe you’re even giving away resources in bucket number 2 as free to everybody (but let’s be real, very few people value it).

Listen to this episode to hear how we deliver our 63 Day Transformation, soup to nuts.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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There is ONE THING that changed the course of business for me.

That allowed me to go from broke and working 60+ hours in the gym to “retired” a few years later in my 30’s.

It isn’t rocket science, and I’m not sure we as a fitness industry suck so bad at it.

But- this can become your competitive advantage.

This will allow you to dominate, not to compete.

Listen in to hear how I did it.

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Get our book for free + shipping: www.coachscottcarpenter.com
Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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I was able to “retire” in my 30’s because I own multiple micro gym locations.

That being said, I almost went bankrupt in my 30’s because I made every possible mistake you could when starting multiple locations (I probably invented some new ways to screw up, too)!).

Most gym owners who start a second location end up getting rid of it or just keep it afloat out of fear of looking like it failed…

It isn’t easy… you are exposed.

More overhead, another personal guarantee on the lease… and what happens if your GM quits?

You are taking quite the risk with your money- and especially your TIME.

But if you do it right- you can have ultimate FREEDOM- with your time, money, and impact.

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Get our book for free + shipping: www.coachscottcarpenter.com
Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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Can’t wait to show you what’s next!

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
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I’m currently negotiating a lease for my 7th gym… and while it’s 100% inked yet- the lease is BADASS.

But I, just like you, have learned THE HARD WAY with commercial leases.

I’ve seen many gym owners have to shell out $14,000 on a new HVAC unit, miss out on an opportunity for the landlord to build out your unit on their dime, or even get kicked out of their building with just a 30 day notice (crippling their business without a second thought).

And, how do you get around the DREADED PERSONAL GUARANTEE?????

Let’s face it, you don’t want to lose your house, your car, and your savings if your business goes south (I’ve seen it happen).

Don’t miss out on my in-depth tactical training on how to save your ass (and tens of thousands of dollars) with your commercial lease or renewal.

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Get our book for free + shipping: www.coachscottcarpenter.com
Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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What do you do when you start to see a decline in leads and revenue over time?

Or even when you’re just stuck- and in spite of what you do to try and get out, it’s like moving in quicksand-

To the point it almost feels like the more you do, the more you go nowhere…

We’ve all had that happen.

But what happens when you’re struggling to pay rent? What happens when you have to choose who NOT to pay?

But…

What if you could go from bringing in under $10,000… and in 30 days have your highest revenue month ever????

And what if the following month you go all the way to $38.5k for your monthly revenue, effectively 4Xing your revenue from just 8 weeks ago?

Hugh did this in his struggling gym in Baltimore, Maryland.

AND- he did without increasing the number of clients he works with.

Too good to be true? I’d say you’d probably be right… but you’d actually be wrong.

Listen in to hear Hugh’s amazing story!

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Get our book for free + shipping: www.coachscottcarpenter.com
Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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This is too important not to share…

PT Legends recently led a MasterClass on generating High-Ticket Leads 100% Organically… It's what has literally saved gyms from going out of business within 30 days of implementing this system.

If paid ads aren’t enough for you right now- this is how you can bring in $15,000 in new business this month- right now!

If you’d to see the visuals that accompany this training (highly recommended after you listen to this podcast), you can see them at https://vimeo.com/832416874?share=copy

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Get our book for free + shipping: www.coachscottcarpenter.com
Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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As gym owners, coaches, and personal trainers, we spend many, many hours honing our craft and learning about the human body.

I think we can all agree we are experts in our field of exercise.

But, are you an expert in behavior change?

How good are you at helping someone change their habits so they can truly get the results that they came to you with in the first place?

When you become great at solving this problem, everything can change for you.

Selling high-ticket programs, and making an extra $100,000 this year, is yours for the taking.

Listen to this episode to get some great insight into how to change your clients’ behaviors with special guests Dr. Janine Stichter and Scott Schutte.

You can learn more about their program at https://healthybehaviorinstitute.com

When you are ready… Here are 4 ways we can help you:

Subscribe to this podcast
Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom
Get our book for free + shipping: www.coachscottcarpenter.com
Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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At Gym Owner Freedom and PT Legends, we teach you how to build, sell, fulfill, & renew High-Ticket transformational programs.

Making more money with less clients is the fastest route to making an extra $100,000 in PROFIT, period.

But most of us are just selling workouts.

Some of us are also selling nutrition and accountability... but that’s still just a mid-ticket program.

A high-ticket program is a MENTORSHIP. Taking someone by the hand to lead them to start living their best life- and it all starts with mindset.

But what does that really mean? Scott is incredibly excited to have Mark England, CoFounder and Head Coach Of Enlifted.me on the show today to elaborate on this.

Mark is a master at using languages to change your mindset (aka: the stories that you tell yourself).

This is a HIGHLY interesting episode- one that will help you just as much as the clients you work with!

You can find more about the Enlifted program at https://enlifted.me/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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In this episode, we welcome The Orange Beard Of Wisdom himself, Josh Price.

Josh has 10 years experience as a gym owner, and 6 as a business coach for gym owners (he even mentored Scott Carpenter in the past).

Many of you know what an incredible person and business coach Josh is, and many of you will find out shortly after you hear his story and his incredible ability to help people get extreme clarity on what they need to do.

Towards the end of the show you’ll see exactly how Josh pulls out the best in people in a very organic way.

Interested in chatting with Josh for 10 minutes? You can book with him at https://calendly.com/ptljoshprice/your-pt-legends-15min-advisor-call or email him at joshprice@ptlegends.com

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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Welcome to the Gym Owner Freedom Podcast! In this episode, our guest Justin Poulet, Partner and Client Success Director of Clients & Community, shares insights on finding your 2nd in command and scaling up your gym business.

Key Takeaways:

1. Importance of a 2nd in command:

- Justin emphasizes the significance of having a reliable 2nd in command to support you in running and growing your gym business.

2. Identifying the right candidate:

- Justin discusses essential qualities and skills to look for in a 2nd in command, including leadership abilities, industry knowledge, and a strong work ethic.

3. Building trust and communication:

- Establishing trust and open communication is crucial for a successful partnership with your 2nd in command. Justin shares strategies for fostering this trust and maintaining a healthy working relationship.

4. Empowering your 2nd in command:

- Justin highlights the importance of delegating responsibilities and giving autonomy to your 2nd in command, creating opportunities for growth within your team.

5. Developing a growth mindset:

- Scaling up requires a growth mindset. Justin provides practical tips for fostering continuous learning and development within your team.

6. Overcoming challenges:

- Justin shares insights into common challenges that arise when working with a 2nd in command and offers strategies to overcome them.

You can connect with Justin at https://www.instagram.com/justinpoulet33/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call

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We all have leads that don’t respond back to emails and texts. What most people don’t know is that this list is an ASSET…

An asset that is likely worth thousands and thousands of dollars.

The question is- how do you turn these cold leads into cash?

On today’s show, Scott Carpenter and Robert Schwartz teach the exact system they use down the actual script…

And run a roleplay live on the show.

Listen in to see how you can turn your “dead” leads into thousands of dollars at your gym.

Here’s the link to learn more: https://www.ptlegends.com/1on1call

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us: www.ptlegends.com

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On today’s show, Scott has guests Tim Lyons and Randy Angsten with ProFit Marketing on Gym Owner Freedom.

Tim owns and operates Legacy Personal Training in Scottsdale, Arizona- not far from Scott’s own gyms.

Just like a rising tide lifts all ships, Tim has gone through the PT Legends program for his gym, and Scott is a member of Tim’s Iron Circle Mastermind, designed to collect the best of the best gym owners.

Tim and Randy also put on the single best fitness business event, The Fit Pro Growth Summit- which is coming up this year from June 8th to June 10th in Scottsdale, Arizona. This is by far the #1 event you’ll want to attend as a fitness business owner.

Scott Carpenter will be attending as well- so grab your ticket at https://growthsummitaz.com/ and we’ll all see you there!

Here’s the link to learn more: https://www.ptlegends.com/1on1call

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us: www.ptlegends.com

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This comprehensive training is designed specifically for gym owners like you who want to capitalize on the growing demand for online coaching services and unlock your earning potential.

In this episode, you'll learn how to:

Transition from traditional gym services to online coaching effortlessly
Identify and target the right audience for your online coaching programs
Maximize your profits by implementing proven revenue-generating strategies

Don't miss out on this chance to revolutionize your fitness business and secure long-term financial success. Sign up for a limited-time invite to our live training and join the ranks of gym owners who have already experienced the extraordinary benefits of digital domination.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Get our book for free + shipping: www.coachscottcarpenter.com

4. Learn what it’s like to work with us: www.ptlegends.com

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Just recently, I had the privilege of being a guest on the Coach Catalyst podcast with Trevor Wittwer.

We ended up going a little bit deeper into my biggest struggles and failures over the years as a gym owner (spoiler alert: things get worse than you could imagine).

What helped me through my darkest times was the rare podcast where somebody successful, that I looked up to, shared their biggest failures and moments of doubt.

It helped me feel normal. It helped me feel like it's okay if I'm not "crushing it".

It helped me feel that things will get better if I keep trying.

My hope is that by sharing this podcast, I will help anyone listening who is struggling out there...

And who sometimes doubts themselves, and doesn't always believe they have what it takes...

It was invaluable to me, and my hope is that it can be invaluable to you, too.

If it is, I'd love to hear from you. Find my contact info in the show notes and let me know. Thanks and enjoy the listen.

Email me at coachscottcarpenter@gmail.com