Small Business Sisters: Recent Episodes
The Small Business Sisters
Welcome to “Small Business Sisters,” where two sisters who started their own separate business have now come together to share all things business growth and personal growth.
They talk all things running an etsy shop, shopify shop, and brick and mortar boutiques!
Every week they will share practical small business tips that they have learned along the way and share their individual perspectives.
So grab a drink and join our sisterhood as we discuss all things womanhood, motherhood, and small business.
In this conversation, Jenni, Christina, and Hayley discuss the intersection of small business, mental health, and community support. They explore the challenges of entrepreneurship, particularly in the context of anxiety and how humor can play a role in coping with mental health issues. Hayley shares her journey of starting her sticker business, Uplifter Sticker, which focuses on mental health themes, and the importance of feeling seen and supported. The discussion also delves into the impact of anxiety on decision-making and the creative process, highlighting the shared experiences of women in business. In this conversation, the speakers discuss the challenges of living with ADHD, including daily struggles, the all-or-nothing mentality, and the mental load of motherhood. They share personal experiences with diagnosis and coping strategies, emphasizing the importance of acceptance and self-care. In this conversation, we delve into the complexities of parenting, particularly the mental load that often falls on women. We discuss the challenges of managing ADHD, the societal expectations surrounding women's health, and the importance of raising supportive partners. The conversation also highlights the significance of mental health awareness and the initiatives taken by one of the speakers to support suicide prevention efforts through her business, Uplifter Sticker.
Find Hayley on instagram and facebook: @upliftersticker
Key Takeaways:
The small business community fosters strong connections and support.
Humor can be a powerful tool in addressing mental health.
Starting a business can stem from personal experiences and challenges.
Feeling seen and understood is crucial for mental health.
Anxiety can significantly impact decision-making in business.
Creative processes can be influenced by mental health struggles.
Community support is vital for small business success.
Women in business often share similar experiences with anxiety.
The journey of entrepreneurship can be both rewarding and challenging.
Mental health awareness is essential in the business landscape. Daily tasks can feel overwhelming for those with ADHD.
The all-or-nothing mentality can hinder productivity.
It's important to accept limitations and allow for rest.
Mothers with ADHD often carry a significant mental load.
Therapy can help in reframing negative self-talk.
Finding coping strategies that work is essential.
Creativity can be a therapeutic outlet for anxiety.
Diagnosis can be a turning point in managing ADHD.
Communication with partners about mental load is crucial.
Understanding the connection between ADHD and anxiety is important. The mental load of parenting can be overwhelming, especially for primary caregivers.
ADHD medication refills can be a significant burden for those affected.
Hearing shared experiences can alleviate feelings of isolation in mental health struggles.
Women's health issues, including menopause, are often overlooked in medical training.
The active brain of women during sleep highlights the differences in mental processing between genders.
Raising boys to be supportive partners is crucial for future relationships.
Acknowledging the capabilities of children can empower them to take responsibility.
Mental health awareness is essential, and businesses can play a role in supporting it.
The importance of community and shared experiences in navigating mental health challenges.
*Uplifter Sticker aims to raise funds for mental health initiatives, showcasing the intersection of business and social responsibility.
Pricing your products—ugh, it’s one of the trickiest parts of running a small business! In this episode, we’re breaking down how we set our prices, from covering costs to making sure we actually pay ourselves (because yes, you deserve to make money from your business!). We’re sharing our real-life experiences with pricing struggles, learning to charge what our work is worth, and battling the ever-present guilt that comes with it. If you’ve ever second-guessed your prices or felt nervous about raising them, this one’s for you. Let’s talk numbers, confidence, and why underpricing isn’t doing you or your business any favors!
Find more at smallbusinesssisterspodcast.com
Episode Title: Finding Your Ideal Customer
In this episode, Jenni & Christina, two small business owners, dive into one of the most important steps in building a successful business—finding your ideal customer. They share personal experiences, lessons learned, and practical strategies for identifying and connecting with the right audience. Whether you’re just starting out or struggling to attract the right buyers, this conversation is packed with real-world advice, mindset shifts, and actionable tips to help you grow with confidence. Tune in for a fun, insightful chat full of sisterly wisdom and entrepreneurial motivation!
xoxo,
Jenni & Christina
In this episode, Christina & Jenni talk about how they took their creative hobbies and ideas and turned them into a business bringing in income. Here practical ways to discover how to use talents you already have to serve a niche.
In this episode, join Jenni and Christina as we talk about our world of small business right now! We chat about the pivots we've made and will continue to make in 2025, as well as what we're dreaming about for our future! We're excited to be back and excited to help you in your small business journey!
Get ready to make this holiday season your best yet! On this epsidoe, Jenni and Christina talk about what to do to make your website easy to navigate, attract new customers, and keep customers coming back to buy!
Join us over on instagram at @_smallbusinessisters for more interaction & to find a community of small business women.
Listen in as Christina tells Jenni about how she saw a need in her community and created sewing workshop camps for kids!
We will discuss listening to what your customer is asking for, finding gaps in the market, creating workshops with the skills you have, and how to reevaluate your offerings from time to time.
Listen in as Jenni tells Christina the story of deciding to purchase a refinished camper trailer bar to add to her mobile candle making business!
We discuss having big ideas for your small business, making plans to execute them, and navigating fears and doubts. Remember: everything is figureoutable. :)
We are back with some thoughts on life and small business! Listen in as we chat about:
-rhythms that help us in the wintertime
-tips for the introvert and extrovert running their small business
-some motherhood and life after death musings
-re-examining how we think about social media
-our thoughts on Temu
-and most importantly, our thoughts on Travis Kelce and Taylor Swift :)
As always, we love to hear from you! Reach out on instagram @_smallbusinesssisters if there's something you'd like us to discuss.
In this episode, join us as we delve into the world of "The Pop Loft," a charming balloon & flower shop that recently celebrated its first year in business. You might remember the owner, Sam, when she was a guest in Episode 36 telling us about her dream to open the brick-and-mortar shop in Paxton, IL. Listen in as Sam, Jenni, and Christina discuss exploring the highs, lows, and pivotal moments defining the shop's inaugural year.
As the narrative unfolds, listeners gain a front-row seat to the lessons learned, the unexpected surprises, and the importance of adaptability in the ever-evolving business landscape. We all share our experiences of learning to pivot gracefully, navigating unforeseen challenges, and turning setbacks into opportunities.
Tune in to hear firsthand accounts of creative marketing strategies, community engagement, and the resilience required to establish a flourishing business. Whether you're an aspiring entrepreneur, a flower enthusiast, or simply love tales of growth and transformation, this episode is sure to inspire and leave you with a newfound appreciation for the artistry and determination that blooms within the heart of a small business.
You can find The Pop Loft on Instagram and Facebook @thepoploft and at www.thepoploft.com
In this episode of Small Business Sisters, we're unveiling the radiant world of skincare as we follow an esthetician's extraordinary journey from spa treatments to creating her own skincare line that's taking the beauty industry by storm.
Join your hosts, Christina and Jenni, as they talk with Chanla of Chanla Chau Cosmetics. Embark on an illuminating adventure through the world of serums, creams, and the art of making people look and feel their best. Chanla brings a sense of calm to every morning and night with indulgent and plant-based skincare made weekly in small batches using her esthetician background.
Prepare to be inspired by the incredible story of a spa specialist who went from pampering clients to creating products that bring the spa experience to homes all over the world!
You can find Chanla at www.chanlachaucosmetics.com and @chanla.chau.cosmetics
In this episode of Small Business Sisters, we take a deep dive into the world of Search Engine Optimization (SEO) and uncover the essential strategies that can help your small business rise to the top of search engine results. Whether you're a local bakery, a boutique clothing store, or a family-owned service provider, SEO is the key to increasing your online visibility and attracting more customers.
Christina and Jenni are joined by SEO expert Mariah Magazine, who shares her wealth of knowledge and practical insights into SEO tailored specifically for small businesses. Mariah helps us explore the fundamental aspects of SEO, unravel the mysteries of search engine algorithms, and offer tips and tricks to boost your online presence.
During this episode, you'll learn about:
- Keyword Research
- On-Page SEO v Off-Page SEO
- Link Building
- Content Creation and more
Mariah is an award-winning Organic SEO Consultant for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 7+ years of experience as an entrepreneur in the online & digital marketing space, she’s helped over 100+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.
You can find her at: https://www.mariahmagazine.com/ https://www.youtube.com/c/MariahMagazine and https://www.instagram.com/mariahmagazineco/
In this episode of Small Business Sisters, we dive deep into the fascinating world of branding, design, and social media, exploring how these elements intersect to shape the way we perceive and connect with businesses, products, and individuals.
But a brand is only as powerful as the story it tells and the audience it reaches. Ellyn Theis from Start Something Studio, an expert in branding and design, joins us to share insights on how to create a visual narrative that resonates with your target audience. We explore the importance of consistent design elements in establishing brand recognition and trust.
Join Christina, Jenni, and Ellyn as they unravel the intricate web of branding and design, dissecting what it takes to create a memorable and impactful brand identity. From logos to color schemes, typography, and beyond, they discuss the elements that go into crafting a compelling brand presence.
You can find more about Ellyn and the services she offers at https://startsomething.studio and on Instagram and Facebook @startsomething.studio
In the world of small business, change is not just a possibility; it's a constant. Join us in this insightful episode as we explore the metaphorical seasons that every small business owner experiences and how to navigate them effectively. Just like nature goes through cycles, so does your business.
Christina and Jenni share their personal real-time journey over these last several weeks. Together, we delve into the various seasons that small businesses often encounter, from the sunny days of growth and success to the stormy periods of challenges and uncertainty.
The holiday season is the most important time of year for retail businesses. In quarter 4, you can make a big chunk of your annual sales. But how do you ensure you're prepared to take advantage of this opportunity?
In this episode, we'll discuss the top things you must do to prep for quarter 4. We'll cover everything from inventory management to planning strategies.
Listen now to learn how to make the most of the holiday season!
In this weeks episode we have our youngest sister, Ellie, on and it was the best! We talk about all of our favorite parts of the Barbie movie and then we talk to Jenni all about taking her first baby to college this week!
Just a few disclaimers. 1. We have spoilers for Barbie, so if you haven’t seen it yet and don’t want spoilers, wait to listen! 2. We swear a few times in our talk, so if you’d rather not hear that, listen to a different one of our episodes.
Join us as we talk about the challenges and rewards of motherhood, the importance of women's empowerment, and how to stay strong and independent as a woman.
Christina formed BackPocketSocial.Co several years ago to help small businesses grow their businesses through social media. She is taking us on a deep dive today into social media planning! She will share her insights and tips on how to use social media to reach your target audience, build relationships with customers, and drive sales.
Do you have a hobby that you love so much that you could see yourself doing it for a living? Or maybe you're already running a small business, but you're starting to wonder if it's time to scale back and focus on your hobby again.
In this episode, we'll talk about the signs that it's time to make the move from hobby to business (or vice versa). We'll also discuss the pros and cons of each approach, so you can make the best decision for your unique situation.
Christina and Jenni both have turned their hobbies into thriving businesses. And Christina has decided to go back to her full-time job and run her business as more of a hobby again. They will share their insights on the challenges and rewards of running a business based on your passion, and offer advice on how to make the transition from hobby to business (and vice versa) successfully.
In this episode of the podcast, we'll talk about how to sell wholesale on a marketplace site like Faire. We'll discuss the benefits of selling wholesale, setting up your wholesale account, and getting your products in front of retailers. After growing her wholesale organically the last few years, Jenni recently decided to launch on Faire and she will share her tips and advice!
For more info about getting on Faire: https://www.faire.com/apply/illuminatespace
Do you have a mission statement for your small business? If not, you're missing out on a valuable tool that can help you stay focused, make better decisions, and connect with your customers on a deeper level.
In this episode, we'll discuss a mission statement, why it's important, and how to write an effective one.
Also: find out about our new Patreon Community and how to join!
In this episode, we'll discuss the benefits of giving back to your community through gifts and donations, and how to do it in a way that is both meaningful and sustainable for your small business. It is okay (and necessary!) to set boundaries around this.
There are many different ways to give back to your community, so you can find a way that fits your business's values and budget.
We brought back one of our favorites for this episode: Miranda from Marketing for the Uninhibited!
In this episode, we'll discuss how to market your business in the slower months. We'll cover topics like:
- How to identify your target audience during slow seasons
- How to create content that resonates with your audience during slow seasons
- How to use social media to reach new customers during slow seasons
- How to pivot your business when needed
If you're struggling with marketing your business in the slower months, listen to this episode for some helpful tips.
You can find out more about Marketing for Uninhibited on instagram @marketinguninhibited or online at https://marketinguninhibited.com/
Starting a small business is a big undertaking. There are so many things to think about, from marketing and sales to customer service and accounting. It's no wonder that so many small businesses fail.
In this episode, we'll share some of the things we wish we knew before we started our own small businesses. We'll cover topics like:
- How to set realistic expectations
- How to find the right target market
- How to manage your time effectively
- How to deal with the inevitable challenges
If you're thinking about starting your own small business, this episode is for you. We hope you'll find our insights helpful as you embark on this exciting journey!
Are you a small business owner struggling to find enough hours in the day? Do you often feel overwhelmed by the endless to-do lists and competing priorities? In this episode, Jenni and Christina chat all about the crucial topic of time management specifically tailored for small business owners in the summertime.
Are you feeling overwhelmed by the clutter in your home and your mind? If so, you're not alone. Many of us struggle with feeling like they can never get ahead of the mess. But it doesn't have to be this way. In this episode, we'll talk to life coach, Leslie Alder, who specializes in helping women declutter their homes and minds. She'll share her tips on how to get started, how to stay motivated, and how to create a lasting change.
You can find Leslie Alder on Instagram @lesliealdercoach and www.lesliealder.com
Looking to launch your product in a creative storefront, but not sure when the best time is? Tune in to this episode of our podcast where we dive into the key factors to consider when timing your product launch.
We'll discuss in real-time creative ways to launch new prints & products in ways that are conducive to your customers and your platform. Whether you're a small business owner or a marketing professional, you won't want to miss this insightful conversation on launching your product in a creative way that fits your brand.
Running a small business can be a lot of work, but it's also incredibly rewarding. If you want to grow your business and achieve your goals, it's important to have a plan in place. In this podcast episode, Christina and Jenni walk you through the daily, weekly, monthly, quarterly, and yearly actions we each take to keep business running smoothly and successfully.
Running a small business can be incredibly rewarding, but it can also be challenging. There will be times when you feel stuck like you're not making any progress or that you're not reaching your goals. If you're feeling this way, don't worry - you're not alone. In this episode, we'll discuss some common reasons why small business owners feel stuck, and we'll offer some tips on how to overcome these challenges and how to get unstuck and move your business forward.
Surprise! Christina lost her voice this week, so Jenni asked our youngest sister, Ellie, to step in as co-host! You might remember Ellie from Episode 14 where she shares her story of life in Corporate America. We share some memories growing up as sisters, and there was LOTS of laughter.
After we get past those shenanigans, we discuss the importance of having a Google Business Profile (formerly Google My Business). We also walk you through each step to get it set up. It is super easy and you can do it today!
We'll cover what Google Business Profile is, how it works, and why it's important for your business. We'll also provide some tips on how to optimize your Google Business Profile for maximum visibility.
Ultimately, we want people to talk about us and our business, right? But what about when it's not talked about the way we want? Or when we hear stories about us that are untrue?
Listen in as Christina and Jenni debrief a real-life situation and how we work through the emotional process and what it has to teach us.
Welcome to this episode where we explore the world of online shopping platforms. Whether you're a small business owner or a creative entrepreneur, you have likely heard of Etsy, Shopify, and WooCommerce. These platforms offer a variety of features that make it easier to start and grow an online business.
First, we will dive into Etsy, a popular marketplace for handmade, vintage, and unique goods. Next, we'll explore Shopify, a comprehensive e-commerce platform that enables businesses to create a professional-looking online store. Finally, we'll delve into WooCommerce, an open-source e-commerce plugin for WordPress.
Throughout the episode, we'll discuss the pros and cons of each platform, as well as the fees and costs associated with using them. Whether you're just starting out or looking to switch to a new platform, this episode will provide valuable insights into using Etsy, Shopify, and WooCommerce to build and grow your online business.
Your Instagram bio is one of the first things your followers will see when they visit your profile. So, it’s important to make sure that your bio is catchy, interesting, and engaging. Luckily, writing a great Instagram bio is not as difficult as it may seem. In fact, it can be quite fun! Join us in this episode as we discuss a few tips to help you write an Instagram bio that captivates your followers. Remember, your Instagram bio should reflect your brand or personality and make a lasting impression on your followers. So take some time to craft a bio that truly represents you and your brand, and watch your followers grow!
Christina is on Spring Break, so this week we're bringing you one of our most popular episodes: Creating a Business Budget!
As a small business owner, creating a budget is one of the most important things you can do to ensure the financial success of your business. A budget helps you plan your expenses and manage your cash flow, allowing you to make informed decisions about your business's financial future.In this episode, we will walk you through the step-by-step process of creating a budget for your small business. We will cover topics such as: • Understanding your business's revenue and expenses • Creating a budgeting timeline • Setting financial goals and objectives
• Identifying and prioritizing expenses • Anticipating unexpected expenses and creating a contingency plan • Tracking your budget and making adjustments as needed
Join us for real talk as we discuss what is really going on in our businesses this week. Don't do small business life alone; we are better together.
What is going well in your business?What are you struggling with in your business?What is a new thing you're learning?What is giving you life right now (or helping you avoid burnout)?What is your favorite app for your business right now?
Email marketing is one of the top ways to drive sales in your small business, but we often get overwhelmed. Join our conversation with copywriter, Megan Smyth, as she explains why every small business needs an email list and how to create newsletters your audience actually wants to read.
Follow Megan Smyth Creative on Instagram: @copybymeg or at www.megansmyth.com. Through her in-depth research process and pull-no-punches consulting, she helps visionary entrepreneurs tell their stories, drive revenue, and make a positive impact–without unethical business practices or sleazy sales tactics.
From time to time, you'll see us post the question box in our Instagram stories where you can ask us anything. In this episode, we give our perspectives on all the recent questions you've asked.
If you have a question you'd like us to talk about, be sure to send us a message!
Do you struggle with setting goals for you business (and sticking to them)? What do you do when your goals shift or evolve? And how do you show up as authentically you when you're in a saturated market? Join us as we discuss all the tools we use to set goals and stay in our lane, no matter what every one else is doing.
We were so excited to chat with Chelsie from House of Ivy- a fellow maker that said she used our pricing episode to update her offerings! We got so much out of our conversation with her including knowing how to price your worth, how to let your business goals evolve, and how to take the next right step no matter where you are.
You can find House of Ivy handpoured concrete goods online at https://houseofivy.shop and on Instagram @houseofivy.shop
One of the things we get asked MOST about from you all is all things numbers/accounting/bookkeeping/budgets. All those fun things. :) In this episode we ask Jamie, a professional Bookkeeper, all these questions.
Jamie Pridmore Bookkeeping offers modern bookkeeping for the creative entrepreneur, allowing you to focus on your creativity while she focuses on your financial power and growth.
You can find Jamie Pridmore Bookkeeping at www.jamiepridmore.co and on instagram @Jpridmore_bookkeepingmom
This is Part 2 of our 2-part conversation with Carolyn from @periodwellness on Instagram.
Carolyn is on a mission to get menstrual health education & advocacy everywhere; in a way that’s rooted in community and culture.
We ask Carolyn all the questions you sent in about period health!
This is Part 1 of our 2-part conversation with Carolyn from @periodwellness on Instagram.
Carolyn is on a mission to get menstrual health education & advocacy everywhere; in a way that’s rooted in community and culture.
Join us next week as we ask Carolyn all the questions you sent in about period health!
Join us as we talk with Christina Kaye of Book Boss Academy.
Christina teaches aspiring and struggling authors how to write their best possible book, publish it themselves, and kickstart their dream writing career! In this episode, we talk about how all small business owners can bring creative writing to their target market, and why showing up as your true authentic self is so important.
Find more about Christina at https://www.bookbossacademy.com and follow her on TikTok and Instagram: @bookbossofficial
We are back for Season 2 of Small Business Sisters!
In this episode, we discuss things we work on in the slower seasons of our businesses.
You'll hear us mention The Big Ass Goals Workshop from Marketing for the Uninhibited. You can sign up here: https://marketinguninhibited.thrivecart.com/big-ass-goal-workshop-jan23/
A special release! We missed you, so we just wanted to pause and say hey. We are thinking of you and sending you lots of love and peace as we wrap up our businesses in 2022. Plus, we have some special messages to share from several of our podcast guests this year. Happy Holidays, Sisters!
A local paper to Christina, the Liberty Hill Independent, is featuring small businesses all of October. They asked if they could interview us for their October issue and we said absolutely! Hear us chat about how our podcast came about, what we'd like to see in the future of our podcast, and what our most favorite parts of doing the podcast! Look for our interview to be published sometime this October! Thank you Liberty Hill Independent for being such an advocate for small business owners!
Join Jenni & Christina as they do a weekly check-in about practical ways to care about themselves this week.
It's necessary to check-in with yourself as you mom, work, run a business, be a friend, etc! We hope you enjoy our check-in and we hope you do it too! You can find the check-in posted on our instagram!
One of the things we get asked most about it doing popups and markets! In this episode we share our experiences and some things we've learned along the way to have a successful market.
As we gear up for busy holiday season in our handmade small businesses, we compiled some practical tips that we have learned along the way. Things like cutoff dates, order fulfillment systems, and boundaries. Listen to Episode 13, Holiday Prep, for more!
We are so excited about this episode! You've heard our convos with each of these guests individually, and in this episode we brought them all together to hear their wisdom about caring for ourselves during the holidays. Not only as a small business owner, but our whole personhood. We discuss how to set boundaries in our business, in our extended families, and reframing what we think the holidays should look like. We hope it is as helpful to you as it was to us!
Our Panel:
Letitia Holden: Austin Pop Up Retreats- Tish creates retreats targeted at women who need a day to reset and give back to themselves. @Austinpopupretreats
Tammy Helfrich: Tammy Helfrich Coaching- Tammy is a Life Coach who helps women learn to be more intentional and create a life they actually want. She is passionate about helping women learn to be more fully themselves, decide on purpose what works for them, and live unapologetically. She hosts a podcast called Intentional Life and is the author of the book, Unapologetic. www.TammyHelfrich.com @tammyhelfrichcoaching
Amy Jackson: The Perch- The Perch helps people rest, find peace, and experience transformation through yoga classes, hands on workshops, self care retreats, and mindfulness products. www.theperchplace.com @theperchplace
In this episode we talk with Lauren Weinberg and Julie Kuney of Finery & Cake: a mother/daughter team that have combined their two passions- baking and interior design- to open a brick and mortar shop in Lakeway, TX. Finery & Cake will offer home decor, gifts, wine, and desserts! They are right in the thick of opening a brick and mortar- and it has been a long journey. They share candidly about the process of leasing, contractors, permits, pressing through the hard, overcoming doubt and comparing their journey to others. We also hear what it has been like to build a family business! You can find Lauren and Julie at www.fineryandcake.com and on instagram: @fineryandcake.
This week we talked with Morgan Clopton of Ebon Hawk Armory and Morgan Clopton Designs. Morgan owned a bakery business in college but ultimately changed her major to education because she's so passionate about kids. Fast forward a few years and now she runs a handcrafted lightsaber business with her husband while teaching Elementary School. You can find @ebonhawkarmory on instagram at www.ebonhawkarmory.com and on Etsy.
In this episode we chat with Squarespace Web Designer, Sarah Busse from Magdalene Design Co. Sarah helps small business owners grow their business with strategic, beautiful websites. We are grateful for all the insight she shared with us including website strategy for your homepage, about page, and landing page. You can out more at Magdalenedesignco.com and find her @magdalenedesignco on Instagram and Pinterest.
As we enter into back to school season, we brought on a seasoned teacher, Halie Bradshaw. In this episode we talk about how teaching has brought Halie joy the last several years and how this past year brought a pivot for her. We chat about the growth of her teacher instagram account, @abcswithmissb, that has become a place where teachers can resonate with each other, all while getting inspiration for their teaching careers. We talk about leaving her teaching career and we we hope for incoming teachers. It was a beautiful conversation and we hope all the teachers out there feel loved, appreciated, and inspired!
In this episode we chat with Sarah Antonio from Wild Things Adventures- a small batch leather goods business. Not only does she run her small business but Sarah is a homeschooling mama to eight amazing kids! She strives to design and create beautiful, high quality leather goods to withstand your wildest adventuring. You can find out more at www.wildthingsadventure.com
In this episode we bring back friend of the podcast, Leslie Alder. We discuss how the roles of women have evolved over the years in work life and home life. We share our experiences with the pressure we put on ourselves to "do everything right" and is there really such a thing? You can find out more about Leslie at https://lesliealder.com.
In this episode, Christina and her brick and mortar business partner, Melissa talk about the last 3 years of Wildflower Republic and what's next in their journey.
When you feel like you've lost your identity, especially when life has shifted in some way, how do you start to feel like yourself again? Join Christina and Jenni as we talk with Amy Jackson from The Perch all about Identity. The Perch helps people rest, find peace, and experience transformation through yoga classes, hands on workshops, self care retreats, and mindfulness products.
Join The Perch for a virtual Crisis Identity Workshop on July 24! Amy is giving all our listeners $10 off with code SBSISTERS at ThePerchPlace.com
Direct link to the workshop with coupon applied: HERE
In this episode, Christina and Jenni walk you through the steps to start your small business. Go to www.smallbusinesssisterspodcast.com to download your free checklist today!
We all have experienced things that haven't quite gone as planned. But we can re-frame how we think about failure and use it to propel us forward! In this episode Jenni and Christina share personal examples of failure in their business (and life) journey, and how processing the anger and grief from those experiences have helped us come out stronger.
Have you been wanting to create a workshop experience for your customers, but are unsure where to start? Join Jenni and Christina as they discuss the steps they take to create their Sewing Workshops and candle Pour Parties.
Renee owns a local brick and mortar boutique in Liberty Hill, Texas. In this episode she discusses with Jenni & Christina what it was like leaving teaching to start a business from scratch, how she chooses clothing at markets, & how she views community over competition in a town full of boutiques. You can find Renee and her store, Pep & Punch, on instagram @pepandpunch.
You've asked us to talk more about Consignment, and here it is! In this episode you'll hear Christina and Jenni talk about their experiences with consigning items both from the Maker perspective as well as the Storefront perspective. We discuss things like setting up an agreement, terms and conditions, pulling reports, doing payouts, keeping records, and how to find a store partnership for consignment.
In this episode, Jenni & Christina interview Nicole Rysdyke, a small business owner who has bought two business from their previous owners. In this episode, Nicole shares the pros and cons and growth from those experiences, she shares how she stays positive, and she explains how to keep a hobby as you run your small business. Follow Nicole on instagram @rys_n_shine.
Why are amazing quality product photos important? And how do you get them bright and clean? It today's episode we talk you through a step by step guide to getting great product photos when you aren't able to hire a product photographer! Grab a pen & paper and write them down as we go!
You've heard us namedrop Miranda Rodriguez from Marketing for the Uninhibited so many times on our podcast, and this week we got to be guests on her podcast! Miranda has personally helped both of our businesses over the years, and she has a wealth of wisdom and information on her website, podcast, and social media. In our interview we talk about business/life balance (spoiler alert: there is no perfect balance), pricing our items and knowing our worth. The episode drops Thursday 5/12/22, so go follow now!
https://podcasts.apple.com/us/podcast/the-marketing-for-the-uninhibited-podcast/id1378016264
You can find out more about Marketing for the Uninhibited at https://marketinguninhibited.com
Kick off mental health awareness month with Jenni & Christina. Join Jenni and Christina as they interview Tish with Austin Pop Up Retreats. They talk mental health and Tish and Christina discuss their journey and recovery through eating disorders and they chat all things body positivity and ways we may help the next generation when it comes to loving our bodies.
If you are struggling with an eating disorder you can call the National Eating Disorder helpline at (800) 931-2237 or text (800) 931-2237 or chat with someone online at https://www.nationaleatingdisorders.org/help-support/contact-helpline.
Join Jenni & Christina as we chat with Sam, a brand new small business owner. Sam recently dreamed up and jumped in to a brand new small business where she creates balloon set ups for parties! Sam is still working full-time corporately and on the podcast discusses how she is learning to work both of them and still invest into her kids. If you're just starting or wondering when to drop your full-time job, this is a great episode to dig into!
Follow the Pop Loft on instagram at @thepoploft
Join as Christina walks Jenni through a week of social media planning to help her connect with her target market. If you'd like to grab your own prompt journal that we discuss on this episode, you can grab it here: https://www.christina-hobbs.com/learnjournal.
Jenni teaches Christina how she prices her items to make wholesale profitable using her pricing formula.
In this episode, Jenni and Christina discuss random thoughts that came up for Christina that week regarding personal life and business life. Hear Christina's thoughts about becoming fully herself, how to regulate answering pricing questions, and how to shut off your brain in non-business hours.
This week we brought on some of our favorites- our brick and mortar co-owners! We answered all the questions you submitted about owning a storefront.
You can hear Melissa from The Polka Dot Pickle Shop's story on Episode 6; she is Christina's co-owner at The Wildflower Republic in Liberty Hill, TX. You can hear Suzy from Real Happy Space's story on Episode 9; she is Jenni's co-owner at Light & Pine Collective in Batavia, IL.
Find out more about both shops at http://thewildflowerrepublic.com and https://www.lightandpinecollective.com
All things SEO! Search Engine Optimization is one of the most important parts of online marketing strategy. This week Christina and Jenni soak up all the wisdom from Lisa at She Soars Digital about where to begin with SEO basics. She breaks it down in a way we can all understand and start implementing today! Find more about Lisa's services at shesoarsdigital.com.
How do we manage burnout in a career that we love? Jenni and Christina chat with Amy Jackson, owner of The Perch Place about exactly that. What does burnout even mean? What are some practical tools we can use everyday when we reach our breaking points? Come join the conversation as we navigate what taking care of ourselves in 2022 actually means! Find Amy on instagram @theperchplace and her website, www.theperchplace.com.
This week, Jenni and Christina chat with Megan all about being a maker while raising two little boys, how she’s pivoted along her journey, and all about using creativity to help navigate pain, heartache, and mental health battles.
Christina and Jenni chat with Latrice Murphy about what it was like to start her design and photography business, and how she found her secret sauce in Senior Pictures. We also listen in as she shares how she uses her voice to amplify Black Female Photographers.
This week, Jenni & Christina chat with Sarah Whitt about what it was like starting her curated clothing collection from just 15 pieces to a now full store front. Hear her triumph through navigating a divorce while launching her business as a single mom.
Learn more about House of 423 by following them on Instagram @house.of.423
This week, Jenni & Christina answer questions you submitted on our Instagram question box, like what their daily routines look like, giving gifts with orders, how to retain customers, and how to write & distribute marketing emails!
This week, Jenni & Christina ask personal questions from a question deck to help you get to know us better and also give examples of how you can use questions to connect with your target audience.
In this episode, Christina and Jenni discuss why social media is such an important tool that can help our small businesses and Christina gives a glimpse into her social media bundle and workshop
This week, Jenni & Christina continue their conversation about ways to progress your business in January while business is a little slower. They chat all about deep cleaning your office space, ad courses to take, and realigning your marketing to start the year off right!
This week, Christina and Jenni discuss things to do in January that will help jump start your business for the new year.
We will take you step by step through how we have calculated our business budget, including how to pay yourself!
This week, we chat all things bringing small business to small towns & how to best encourage and support local businesses in your city!
This week, we answer the questions you have been asking!
Follow us on Instagram to ask us even more questions @_smallbusinesssisters!
Join us this week as Kari Phillips, co-owner of the Just Add Jeans subscription box and owner of Parker's Place Designs, stops by to talk about how her business has evolved over the years and what she's learned as she's launched a subscription box company with Christina!
Learn more about Just Add Jeans and Parker's Place Designs by following them on instagram @just.add.jeans and @parkersplacedesigns
On this week's episode, we chat with Leslie Alder and learn about how she went from Etsy to digital products to digital courses. We discuss how she's pivoted her business model and how others could add a passive income as well.
Find out about her course at Lesliealder.com.
Listen as Christina & Jenni chat about what it’s like when they're feeling burnt out and some solutions that can help reset & restart!
Come join the conversation as we discuss the pros & cons to both wholesale & consignment
This week, we sit down with our third sister to talk about her journey through corporate America.
We’re going on our 6th holiday season and we’ve figured out how to help manage our shops throughout the holiday season! Listen to hear what we’ve each learned and how we each go about the holiday season, including Black Friday & Small Business Saturday.
This week, we sit down with Kailey and talk about being an artist and what inspires her creativity. We also talk about the weight of 2020 and how it impacted her family and her business.
Learn more about Kailey and and see her art by following her on Instagram @kaileyrorer!
This week, Miranda from Marketing for the Uninhibited shares how she went from corporate marketing to helping small businesses create their own marketing strategies and gives us a step-by-step guide to start implementing a strategy of our own.
Learn more about Marketing for the Uninhibited by following their Instagram @marketinguninhibited visiting https://marketinguninhibited.com/
This week, we sit down with author, speaker, and life coach Tammy Helfrich. We discuss how our thoughts dictate our feelings and actions in life and business.
Learn more about Tammy Helfrich Coaching at https://tammyhelfrich.com or by connecting following their instagram @tammyhelfrichcoaching
In this episode, we sit down with Suzy of Real Happy Space and discuss how she went from a degree in journalism to creating functional home decor as a woodworker.
Learn more about Real Happy Space by visiting @realhappyspace on Instagram or by going to http://www.realhappyspace.com
This week, we sit down with Bethany from Bethany Elyse Beauty to discuss how difficult circumstances have resulted in a better version of herself and learn practical advice for those hard moments of life and business that we all experience.
Learn more about Bethany Elyse Beauty by visiting https://bethanyelyse.com/
Christina & Jenni have loved and studied the enneagram for several years, and in this episode they'll give you an overview of what the enneagram is and how their individual numbers have affected them in business -- both in growth and stress.
In this episode, we sit down with Melissa of the Polka Dot Pickle Shop and discuss what it looks like for she and her husband to each run their own small business while balancing homeschooling their kids.
This week, we talk about something that every mom experiences — mom guilt, including real life situations where we've been pulled by heavy guilt and how we are constantly figuring out how to navigate it and face it head on. Come join in the conversation and feel less alone in your motherhood journey.
Taxes, accounting, & bookkeeping are a very important part of every small business and they can be daunting if numbers aren’t your strength. Luckily, we’ve found some helpful tools, apps, & people that make it easier and less stressful.
This week, we share how we observe how our anxiety and ADD shows up, and practical tools we use to hold space for it in our businesses.
Jenni & Christina discuss the pros and cons of different sites and point-of-sale systems, including their picks for the best site for beginners, as well as some of the fails they've experienced with the sites they've used.
Join us for our very first episode where we tell you the who, what, when, where, & whys of our businesses.