Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive: Recent Episodes
Interpublic Group of Companies (IPG)
Collective Intelligence delivers actionable insights and ideas that help modern brands win. Explore our episodes for fresh perspectives on categories, consumers and culture from IPG's global network of marketing experts. For more information, visit intelligence.interpublic.com.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Tina Allan, Global Chief Data & Intelligence Officer at FCB, Brady Gadberry, SVP, Products, Data & Identity at Acxiom and Kyle Hollaway, SVP, Head of Global Identity Products at Acxiom join CI Conversations host Jen Sain to discuss how using consumer data ethically and strategically can help brands create marketing messaging that cultivates loyal consumers.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Jarrod Martin, Global CEO of KINESSO, joins CI Conversations host Jen Sain to discuss where KINESSO’s goals align with industry disruptions in retail media and AI, and the recent restructuring to include MatterKind and Reprise in its brand umbrella.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Tina Allan, Global Chief Data & Intelligence Officer at FCB, and Adam Simon, SVP, Managing Director, IPG Media Lab, join CI Conversations host Jen Sain to discuss not only the latest tech innovations hitting the market, but also the digital trends that will drive advertising and marketing into the future.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Chris Perry, Chair, Weber Shandwick Futures and author of Perspective Agents, joins CI Conversations host Jennifer Sain to discuss The Weber Shandwick Collective’s AI Accelerator , finding clarity in the overwhelming noise surrounding AI and how companies can use that clarity to take action.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Tate Olinghouse, Chief Revenue Officer at Acxiom, joins CI Conversations host Jen Sain to discuss how brands can strategically leverage Customer Intelligence data to drive their business into the future.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Description: Julie Batliner, president of Carmichael Lynch and Carmichael Lynch Relate, Erica Samadani, executive director of PR for MullenLowe PR and cofounder of Momternships and Val DiFebo, CEO of Deutsch, New York join CI Conversations host Jennifer Sain to discuss three recruitment programs created to facilitate DE&I-friendly hiring in the advertising industry.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
The Martin Agency’s Allie Ballard, Katie White, and JT Taillon join CI Conversations host Jen Sain to discuss sustainability, climate change and The Martin Agency’s Sustainability Tension Map, an open-source tool designed to understand paint points and the disconnect between intent and action when it comes to going green.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Ida Gronblom, Executive Creative Director at FCB New York, Maria Pazos, Group Planning Director at Carmichael Lynch and Sam Chotiner, Executive Strategy Director at McCann join CI Conversations host Jennifer Sain to discuss Super Bowl LVII, where ads embraced the irreverent, funny and fun.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Rebecca Russell, Senior Vice President of DE&I Communications at Current Global, Danielle Cornejo Calhoun, Vice President of Inclusive Practices at Weber Shandwick and Freddie Sheffield, Research Executive at Truth Central, McCann World Group's Global Intelligence Unit, join CI Conversations host Jennifer Sain to discuss what it means to challenge our preconceptions of disability.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Michelle Tang, McCann’s Chief Growth Officer, Brian Hughes, MAGNA’s EVP of Intelligence and Audience Strategy and Chad Stoller, Global Chief Innovation Officer at UM join CI Conversations host Jennifer Sain to discuss how CES 2023 surprised with a focus on tech for practical uses over tech to impress.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Channing Martin, IPG’s Chief Diversity and Social Impact Officer and Bonnie Smith, SVP and head of ViVi, Jack Morton’s diversity-driven, inclusive marketing practice, join CI Conversations host Jennifer Sain to discuss using DE&I to transform organizational cultures, communities and societies, starting with challenging the way we work together.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
On the heels of NYC Climate Week 2022, Nadia Tuma-Weldon, EVP, Global Head of Thought Leadership, McCann Worldgroup, Truth Central and Jaclyn Kaminski, VP, Global Director of Sustainability, McCann Worldgroup join CI Conversations host Jennifer Sain to discuss sustainability from both the consumer and brand perspective.
For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.
For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.
Why does this downturn feel different?
This economic downturn is quite different from what we typically experience. In this episode of CI Conversations we chat with Tom Morton, the global chief strategy officer for R/GA, to find out what is in store for the typical consumer and how brands can respond.
Carmichael Lynch’s Stacey Janicki, Director of Account Management, Senior Partner, and Carol Haynesworth, Head of Multicultural Strategy and Inclusion, Senior Partner, discuss the future of Diversity, Equity, Inclusion, Belonging and Accessibility in our industry, along with the future of ad marketing innovation, which may prioritize product development, along with creativity.
What is the future of healthcare in the United States? In the latest episode of CI Conversations, Revive’s Chief Growth & Brand Officer Chris Bevolo talks about his sometimes startling and disconcerting predictions for healthcare consumers and healthcare systems over the next ten years.
MAGNA’s Brian Hughes and Rogers & Cowen PMK’s Lisa Vu talk about the surprising and not-so surprising trends at this year’s Upfronts, where the conversations steered away from tradition and pivoted to an exciting, if still-evolving, future of content and measurement.
McCann Worldgroup’s Laura Simpson and Singleton Beato talk about the rich and nuanced findings of McCann Truth Central’s latest Truth About Diversity study, which they presented during the IPG Equity Breakfast at Cannes. The conversation covers best business practices, challenges and opportunities for marketers, and what today’s diverse audience wants.
Find out what’s new from Collective Intelligence in our roundup of insights and ideas shared at intelligence.interpublic.com. In this episode, learn about the potential - and potential pitfalls – of Emotion AI from IPG Health. McCann Worldgroup’s Truth Central launches its Crisis Tracker with its first focus on the unfolding crisis in Ukraine. R/GA London explores creating metaverse experiences in APAC, and ITB continues to examine the power of influence.
In this episode of CI Conversations, thought leaders from Huge, IPG Health, MullenLowe and R&C PMK talk about their experience attending SXSW 2022 and what the future may hold for hybrid events and the brands that want to activate there. We also discuss where the opportunities may lie for our clients in the metaverse, as well as how they might strategically leverage Web 3.0 and NFTs, in categories from healthcare to entertainment.
Find out what’s new from Collective Intelligence in our roundup of insights and ideas shared at intelligence.interpublic.com. In this episode, learn about the all the trends expected to have an impact on your business this year from Momentum and Jack Morton. We also hear what IPG Media Lab has to say about entering the metaverse strategically, and we get “spontaneously candid” with industry legend Cindy Gallop.
Join us as we talk with Jack Morton’s Sarah Dale about the company’s work for Tonal, Binance and Molson Coors at Super Bowl 56, as well as the consumer, digital and brand experience trends shaping the future of experiential marketing and fan engagement.
This episode of CI Conversations features a lively conversation with FCB’s Andrés Ordóñez and Chris Walker, along with McCann’s Craig Bagno, about Super Bowl 56 advertising and what Super Bowl advertising might look like in the future.
Join host Paul Parton as he talks with Jonny Bentwood, Fred Cook and Scott Farrell about the increasing polarity in American society around a large range of issues, and how companies can best navigate these divisive times.
There were lessons to be learned from the experience of CES itself this year. After being virtual in 2021, hopes were high that it would return to a fully in-person event. That was not to be and once again, participants and attendees had to pivot to a hybrid conference. It is reasonable to expect that will be the case for the show and other industry and consumer experiences as COVID concerns persist, along with ESG considerations. This is indicative of the overall consumer experience today. Lives have become “phygital,” where the lines between the physical and digital are blurred. These innovations presented at CES addressed this new normal in areas from health and wellness to automotive and transportation.
Adam Simon from IPG Media Lab and Chris Denson from MullenLowe discuss how COVID accelerated consumer digital adoption and what that means for in-home devices in the areas of health, safety, retail and entertainment. Are consumers’ concerns about their data going to be an issue for marketers, or can those concerns be allayed by getting something of value in exchange for their data?
Listen as the conversation ranges from television to cars to the metaverse, and where the opportunities might be for brands.
Join Paul Parton as he talks with Ben Kalevitch from United Minds about the company’s recent Global Employee Experience Survey with KRC Research. The study looks at current employee trends as organizations experience continuous, unprecedented change. Paul and Ben discuss the important and sometimes surprising factors affecting employee satisfaction, during what has been called “The Big Quit” or “The Talent Wars.”
In this Floor 9 episode, film critic Kyle Turner joins IPG Lab’s Adam Simon and Richard Yao to discuss the future of the film industry, as it struggles to adapt to the streaming era over the course of the pandemic. A diminishing theatrical window and the lack of new IP originating from streaming services will affect the future of movies, as will the growing cultural relevance of video games.
Collective Intelligence’s debut podcast highlights a few recent perspectives. In four minutes, get introduced to five different insights. In this episode, hear about Generation Alpha, a group becoming known as Coronials being raised through the pandemic. Get an answer to the question: is TikTok serious enough for B2B? Learn how perceptions about social activism differ between Gen Z and Millennials, with implications for brands. Find out more about the role of AI in the third-party cookieless world. And hear about the divide between corporate efforts to advance DE&I and the lived experiences of many employees.