The Advertising Week Podcast: Recent Episodes
Advertising Week
The world’s premier annual gathering of marketing and communications leaders. Join us for Advertising Week Europe in London 18-22 April, 2016.
Presented by Lucky Forks and AW360. The New Voice of the Employee - 4 Steps to Finding Your Social Good
Episode 1: FIT
This summer Russia will play host to the world’s largest football event globally. We're joined by James Kirkham, Head of football publisher Copa 90 to take a look at why it is likely to be one of the most fascinating sporting events in a generation.
Would you press a magic reset button on digital advertising? IAB CEO Jon Mew explores the unintended consequences of short-termism and explains what a club promoter has to do with click-through rates.
The Kardashians have turned themselves into the most successful brand of the 2010s off their own backs, and they’ve done it by actively breaking some of the most cherished rules of brand-building.
Chris Hirst, CEO and Chairman of Havas talked about talent and building resilient cultures in a post-Brexit world.
How to market and talk about seemingly uncomfortable topics for the benefit of the consumer.
Exploring all of the cool things that PwC is doing to help brands and companies interact more efficiently with their consumers.
How a local event became a global phenomenon through content sharing, and a sneak peak at how they are changing the face of radio with digital features.
How businesses and brands can inoculate against disruption or pivot once it starts to happen.
Current trends in stock photography and how they figure out will be important in the future.
Exploring the emotional responses to marketing campaigns, branding, and this week’s Presidential debate.
Exploring the psychology of marketing and what brands can be doing better to communicate their message.
Why marketers aren’t just focused on advertising, they are now looking to engage with consumers.
Very encouraged by the fact that more brands/companies are making a efforts and recognizing the need to close the gender gap in the workforce.
A fun discussion about family, growth, and some of the problems that currently exist in the advertising market today.
What the data says about the gender gap in the marketing workforce and some of the solutions that will help to solve it.
The age-old question of why do we advertise, and the state of the largest advertising market, search advertising.
Using consumers to bridge the gap between marketing and brand experiences at retail locations.
How to deliver the right content to the right person in a world where everything is available on demand.
A fresh look at the age-old question, how does advertising work today and exploring the neurosciences behind advertising.
The future of video and how marketers have to readjust their strategy to capture a fragmented video audience.
How the evolution in programmatic marketing is leading to a better consumer experience, but still has room to go.
Exploring the opportunity that exists for marketers to target consumers across various screens.
Get out of your comfort zone because every business is changing quickly, and you must be able to pivot.
The importance of keeping human thinking in a marketing world that is increasingly relying on technological solutions.
David Kohl on the work that the DMA is doing to improve the cross-device experience and make it easier for marketers
Howard Bass on balancing the need for consumer information protection while delivering relevant marketing messages.
From Advertising Week Europe 2016: Mascha Driessen, Sr. Director Strategic Search Sales Western Europe, BING, interviewed by Andy Johnson
An interview with Lauren Laverne, Co-founder, Broadcaster, THE POOL, BBC 6MUSIC, at Advertising Week 2016
Andy Johnson interviews Philip O’Ferrall, Head of Viacom Velocity International, at Advertising Week Europe 2016.
From Advertising Week Europe 2016: An interview with Caroline Norbury, CEO, Creative England
From Advertising Week Europe 2016: an interview with Graham Moysey, Head of International, AOL
Host Andy Johnson talks with Sarah Wood, Co-Founder & Co-CEO, Unruly, at Advertising Week Europe 2016.