Small Business Big Marketing: Recent Episodes
Tim Reid
It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.
The post 321 – How to Avoid Discounting with Tas Moulis of QPaint appeared first on Small Business Big Marketing.
Listen is as these two young Australians of the year inspire us with their story and their mission. Their social enterprise Orange Sky Laundry is a world first and provides not only a mobile laundry service for free to the homeless, they also provide a catalyst for conversation. Get ready to be inspired.
The post 320 – Orange Sky Laundry – A simple idea that’s making the world a better place appeared first on Small Business Big Marketing.
Have you ever wanted more time? Have you ever wanted to get more done in your business? Do you ever feel like you just need an extra set of hands but can't justify the cost? Check out these stories from real small business owners who have joined me for the second 'Freedom Through Outsourcing Tour' to the Philippines.
The post 319 – Philippines Outsourcing Tour #2 : Highlights & Learnings from Timbo and Friends. appeared first on Small Business Big Marketing.
Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group's race day.
The post 318 – Is Race Car Sponsorship a Smart Marketing Strategy? appeared first on Small Business Big Marketing.
Have you ever thought to yourself... "Should I sell my business?" Do you have a dream and a bag full of excuses not to chase it? Mortgage, bills to pay? Well this week's guest had a dream and the reality of a bricks and mortar business and he and his family decided to chase the dream anyway. Since then they've created a business they love and are living the dream.
The post 317 – Should You Sell Your Business and Follow Your Passion? appeared first on Small Business Big Marketing.
How James Young has developed The Cherry Bar to be part of this country's Rock and Roll fabric. Listen in as we talk Business authenticity and how success lies in the last 5% of what you do.
The post 316 – How This Rock and Roller Knocked Back a World Famous Superstar to Stay Authentic In Business appeared first on Small Business Big Marketing.
Soren Trampedach of Work Club discusses how he is redefining co-working, serviced offices and business clubs through his unique workspaces that incorporate functional design and story telling. Grab a pen and paper and get ready to be inspired to create something remarkable.
The post 315 – A Look Inside Work Club, An Exclusive Co-Working Space Designed To Ignite Collaboration, Creativity & Inspiration appeared first on Small Business Big Marketing.
Ever wondered how those new cold-pressed juice companies make money? Well listen up as these two corporate high flyers left their New York City corporate cubicles to create a beautiful business and brand.
The post 314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company appeared first on Small Business Big Marketing.
Listen in as I chat to the bloke who removed bikinis from the world’s most famous beauty pageant - Miss Universe which started the greatest turn around of any territory in the last 25 years.
The post 313 – Taking bikinis off the stage of Miss Universe NZ was the key to fixing this toxic business appeared first on Small Business Big Marketing.
Listen up as Dan Tarasenko from Crowd Carnivore explains how he's using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.
The post 312 – Crowd Carnivore makes buying restaurant-quality beef or lamb direct from the farmer simple. appeared first on Small Business Big Marketing.
You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case.
The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing.
My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go!
The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing.
Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence?
The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design appeared first on Small Business Big Marketing.
Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly.
Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be.
Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.
The post 308 – [Bonus Episode] How To Free Up More Cash & Time In Your Business (AKA How To Outsource To The Philippines) appeared first on Small Business Big Marketing.
Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience.
The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing.
Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund.
The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.
Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them.
The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing.
Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease.
The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing.
Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career.
The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing.
Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey.
The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing.
Do you have an 'Entrepreneurial Mindset'?
Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers.
The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing.
There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in.
The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing.
This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster.
Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast.
Yep, another big epsidoe of your favourite marketing podcast.
The post 299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy appeared first on Small Business Big Marketing.
In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting.
The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing.
Adelaide Finance Broker Scott Matthews' story is compelling for two reasons.
The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman.
During this time he became a part time broker and soon realised being a broker was in his blood.
The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business.
Here's how he did it.
The post 297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success appeared first on Small Business Big Marketing.
Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business.
And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters.
The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing.
Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC.
Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos.
Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here's all the proof you need.
The post 295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge! appeared first on Small Business Big Marketing.
The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator.
Plus I share a productivity hack that's saving me time and making my emails so much more interesting.
Off to the Goldfields!
The post 294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%. appeared first on Small Business Big Marketing.
Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate.
Luke Hampshire is the co founder of Fly Airly - a very different kind of airline.
“How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like.
Cool, huh? Brave, definitely!
The post 293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne appeared first on Small Business Big Marketing.
Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand.
The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing.
Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have to agree. Well, I was wrong!
He bought the business because it was under done - and the upside was huge. He now has his wife and kids involved and he L O V E S what he's doing. If you want to know what it's like to not have a job but earn good money then listen in - as Gary and his team have mastered the art of loving what they do.
The post 291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. appeared first on Small Business Big Marketing.
What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let's do this ...
The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business Big Marketing.
Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room!
PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting!
You ready? Excellent. Let's do this ...
The post 289 – How To Generate More Leads With Clay Clark from Thrive15 appeared first on Small Business Big Marketing.
After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back!
The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing.
You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did?
Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action.
Yep, you guessed it … another massive episode of Australia’s best marketing podcast.
The post 287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy appeared first on Small Business Big Marketing.
What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks.
Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers.
Join me as she explains how.
The post 286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health appeared first on Small Business Big Marketing.
Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it's done for her brand new business.
The post 285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship appeared first on Small Business Big Marketing.
Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire.
The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing.
Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that!
Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product.
Yep, it's another big episode of Australia's best marketing podcast.
So let's get stuck ... right in.
The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing.
“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0)
When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store.
Yep, this episode of Australia's best marketing podcast is busting at the seams - so let's get stuck ... right in!
The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing.
Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!)
CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s.
Listen in to find out what he's done and how it's impacted his business.
The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing.
It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-]
Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares:
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The pros & cons of running a family business
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What he learnt from being on Shark Tank
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His top 3 critical marketing success factors
Yep, another big episode of Australia's best marketing podcast. Let's go!
The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing.
Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one!
The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand.
Let's go!
The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing.
How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears!
The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing.
Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special!
Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success.
The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing.
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that! Well, it may be old …
276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy Read More »
The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on Small Business Big Marketing.
eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world.
Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers!
Listen in. You'll be hooked ;0)
The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing.
Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out.
Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'.
Join me as he shares how he’s FKN well done it ;0)
The post 274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom appeared first on Small Business Big Marketing.
I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile.
Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0)
The post 273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres appeared first on Small Business Big Marketing.
James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show.
Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford.
Yep, another big show ... Let's go!
The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing.
Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table.
Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it.
The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing.
Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0)
Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn't quite do what you'd hoped!
Let's do this!
The post 270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A appeared first on Small Business Big Marketing.
Ready for some online retailing tips that apply to any business - online or offline?
Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year.
Listen in as he shares how he's done it.
The post 269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au appeared first on Small Business Big Marketing.
Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt.
Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us.
Yep, it's another big show. Let's do it!
The post 268 – Personal insights from my recent Philippines outsourcing tour appeared first on Small Business Big Marketing.
Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch!
The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big Marketing.
Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table.
The post 266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo appeared first on Small Business Big Marketing.
Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?!
Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need.
The post 265 – Pinchapoo is a cheeky charity founded on a very personal story. appeared first on Small Business Big Marketing.
Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry.
Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm.
Join me around the campfire as Dave let's us know how he does it.
The post 264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather appeared first on Small Business Big Marketing.
Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place.
Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles.
Yep, we get a bit woo-woo in today's episode.
The post 263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts appeared first on Small Business Big Marketing.
Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy!
The post 262 – Rand Fishkin on SEO Tips For Small Business appeared first on Small Business Big Marketing.
Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients.
Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing on his patients. Watch the video in the shownotes ... it's mind blowing! Then take a listen to my chat with him as he reveals how they're created.
The post 261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all. appeared first on Small Business Big Marketing.
Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold.
So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats.
Enough talk. Let's do this!
The post 260 – Four successful business women share their marketing & business tips appeared first on Small Business Big Marketing.
Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice.
Plus in today's episode I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer.
Plenty to cover, so let's get stuck, right in.
The post 259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz appeared first on Small Business Big Marketing.
Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened.
Plus I share some amazing feedback from a recent guest who's been blown away by the response after appearing on my show; as well as a listener who's also been blown away by the fantastic experience she had using 99Designs to get a logo she loves.
Yep. Another big show. Let's do this!
The post 258 – How to market your business on a shoestring with Aydin Mirzaee appeared first on Small Business Big Marketing.
Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker.
Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business.
Let's do this!
The post 257 – A crazy marketing stunt helped memory coach Tansel Ali build his business appeared first on Small Business Big Marketing.
Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny.
I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what's happening with all things outsourcing and there's an inspiring marketing quote from none other than Martin Luther King.
Ready? Me too. Let's do this.
The post 256 – How to stay productive in business during a crisis appeared first on Small Business Big Marketing.
Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David's Rocking The Boat business tours.
The post 255 – Killer Tips For Outsourcing To The Philippines appeared first on Small Business Big Marketing.
In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David's done.
The post 254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! appeared first on Small Business Big Marketing.
The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic.
The post 253 – Banning kids had some unexpected consequences for this restaurant owner. appeared first on Small Business Big Marketing.
Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed.
The post 252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! appeared first on Small Business Big Marketing.
When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”
Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.
Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.
Let’s do this!
The post 251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes appeared first on Small Business Big Marketing.
What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show.
With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear.
So, that’s exactly what I’ve done. Enjoy ?
The post 250 – Long live the marketing crazies appeared first on Small Business Big Marketing.
Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of.
Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book.
Yep, big show as usual. Let’s get stuck right in!
The post 249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. appeared first on Small Business Big Marketing.
An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains.
Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time!
Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.
Enjoy!
The post 248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. appeared first on Small Business Big Marketing.
A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference.
Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0)
Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy!
The post 247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety appeared first on Small Business Big Marketing.
Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his success from the very start.
Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame.
Let's do this!
The post 246 – How to create a poaint of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner appeared first on Small Business Big Marketing.
Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming.
So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy!
The post 245 – How generous businesses are winning more customers appeared first on Small Business Big Marketing.
25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?!
Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel.
Let's go!
The post 244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. appeared first on Small Business Big Marketing.
We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath.
The post 243 – A retail marketing case study in which David gives Goliath a real going over! appeared first on Small Business Big Marketing.
Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place.
Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that'll shock you in to action!
Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives.
The post 242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up appeared first on Small Business Big Marketing.
Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip!
In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally.
Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!).
I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result.
Let's go!
The post 241 – This physio gets a grip by turning to socks. Yeah, socks! appeared first on Small Business Big Marketing.
I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption.
Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive!
The post 240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent appeared first on Small Business Big Marketing.
I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy!
The post 239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) appeared first on Small Business Big Marketing.
Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year.
Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast.
The post 238 – How a little black dress lead this fellow to a very big idea. appeared first on Small Business Big Marketing.
Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube!
Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube!
Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube.
I also answer a listener question about DIY SEO, and announce that last week's guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members.
Let's do this!
The post 237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product appeared first on Small Business Big Marketing.
Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but!
Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time.
I also answer a listener question about generating back-links through guest blogging.
Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast.
The post 236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish appeared first on Small Business Big Marketing.
Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass!
The post 235 – How to be the #1 seller on Etsy amongst 1.5 million stores appeared first on Small Business Big Marketing.
Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business.
His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line.
Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go!
The post 234 – Olympian Steven Bradbury on never giving up appeared first on Small Business Big Marketing.
"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way.
The post 233 – How to start a cool little business and clean up, with Joe Drew of myBins. appeared first on Small Business Big Marketing.
Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that!
The post 232 – How to perform at your best with former AFL high performance coach, Mark McKeon appeared first on Small Business Big Marketing.
Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world's leading motivational speakers on how to play a bigger game.
Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney.
Let's go!
The post 231 – How to play a bigger game with Rowdy McLean appeared first on Small Business Big Marketing.
Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business.
Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it's another big show. Let's go!
The post 230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business. appeared first on Small Business Big Marketing.
Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you'll discover exactly how this impossibility is actually possible.
Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It's a ripper and is aimed at helping you grow your business. Thanks Ben!
Ready? Let's do this ...
The post 229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! appeared first on Small Business Big Marketing.
Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show.
Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question "So, what do you do?"
Yep, it's another big show. Let's get stuck right into episode 228 of Australia’s #1 marketing show. Go!
The post 228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you. appeared first on Small Business Big Marketing.
At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey.
Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what's been a great week for me personally.
Yep, it's another big show. Let's get stuck right into episode 227 of Australia’s #1 marketing show. Go!
The post 227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that! appeared first on Small Business Big Marketing.
Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal!
Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it's a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush]
Let's get stuck right into episode 226 of Australia’s #1 marketing show. Go!
The post 226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham appeared first on Small Business Big Marketing.
No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up!
The post 225 – The secret to building customer loyalty is all about how you make them feel appeared first on Small Business Big Marketing.
Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done.
Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more.
Plus I answer a question from a listener who's keen to know how to beef up his resume.
Let's get stuck right into episode 224 of Australia’s #1 marketing show. Go!
The post 224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun! appeared first on Small Business Big Marketing.
Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians.
Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview.
Plus I answer a question from a listener who's keen to make some real noise around the opening of her new natural health clinic. Let's do this!
The post 223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower appeared first on Small Business Big Marketing.
This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat!
Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever.
Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success.
Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut!
Let's do this!
The post 222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy appeared first on Small Business Big Marketing.
Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born.
Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing.
Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go!
The post 221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht appeared first on Small Business Big Marketing.
Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)
Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go!
The post 220 – How to market a product no-one thinks they need with Bart Atherinos from Innie. appeared first on Small Business Big Marketing.
Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world.
Plus I tackle a listener question about a steakhouse that's showing some disrespect towards vegetarians. Really!!
Let's do this!
The post 219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business appeared first on Small Business Big Marketing.
Imagine selling toilet paper online using a subscription-based pricing model. Oh, and calling it Who Gives A Crap. Oh, and sitting on a toilet for 50-hours to raise $50,000 in crowd-funding donations resulting in some permanent muscle damage. Oh yeah, and helping save the world along the way. Big ask? Damn right, it is. But my guest today is absolutely up for the challenge. Let's do this!
The post 218 – Who Gives A Crap. Not a question, but a toilet paper that’s saving the world. Listen in for some marketing nuggets ;) appeared first on Small Business Big Marketing.
Whether you own a bricks and mortar retail business and wondering how to benefit from the massive growth in online retailing; or you have an online E-commerce store, and are wanting to take it to the next level, then you're going to love this episode.
My guest today is Paul Greenberg (Tweet him here) and he is the grandfather of online retailing. Paul was the co-founder of DealsDirect, a pioneering online department store model that launched in 2004; and he is also Executive Chairman, founder and principal ambassador for NORA - National Online Retailer's Association.
Plus I tackle a listener question about how to implement the plethora of marketing ideas he's got from listening in.
Let's go!
The post 217 – How to nail online retailing with the grandfather of online retail, Paul Greenberg appeared first on Small Business Big Marketing.
From YouTube star to New York barbecue-house owner. That's the story in a nutshell of today's guest, Daniel Delaney. Listen in if you're keen to discover smart restaurant marketing ideas ... or how creating helpful marketing on YouTube can open up some amazing opportunities.
The post 216 – How to market a restaurant with ex YouTube star turned New York BBQ house owner Daniel Delaney appeared first on Small Business Big Marketing.
Michelle Bridges is Australia's most influential personal trainer and a brand unto herself.
She's the straight-talking coach on The Biggest Loser, the author of 12 best selling health & wellness books, she has her own clothing & equipment range called OneActive, and she's the creator of the hugely 12WBT - an online program that has stripped close to 1,300,000 kilograms of its participants.
Join me as Michelle talks about how she didn't set out to build an empire, her secret to building her personal brand and all the verticals that now make it up, plus so many more business and marketing nuggets that have lead to her success. This is motivating stuff!
Plus a listener shares some great insights he's leaned from listening to this show, and how he's now applying them in his business to great effect.
Let's go!
The post 215 – Michelle Bridges talks personal branding, business success and why we should all JFDI! appeared first on Small Business Big Marketing.
Join me behind-the-scenes of the original design competition company 99Designs with Australian CEO, Patrick Llewellyn. As of October 2014, 99designs has hosted more than 340,000 graphic design contests and paid out more than $85 million to its community of 905,000 designers around the world ... and it all started in a little office in the inner-Melbourne working-class suburb of Collingwood.
You'll be amazed at where the idea came from. It's inspirational stuff.
The post 214 – Come behind-the-scenes of 99Designs – the world’s largest design competition marketplace, with their driven CEO Patrick Llewellyn. appeared first on Small Business Big Marketing.
For every business owner, upping engagement levels with consumers should be an absolute priority. If this is something that you need a bit of guidance with, this week’s guest, Jon Yeo, has some golden words for you. Jon is the curator of TEDxMelbourne, Melbourne’s local offshoot of TED.com, and his events received 2 million social media mentions in the past year. Join us as Jon takes us behind-the-scenes of this amazing global brand.
The post 213 – A TEDx curator takes us behind-the-scenes of this worldwide phenomenon appeared first on Small Business Big Marketing.
How does an impoverished student come up with the capital that’s needed to create an innovative product and to market it to millions of people? For TrackR’s Christian Smith and his business partner, the solution was crowdfunding. When Christian set a modest goal of $20,000 on Indiegogo back in 2009, this goal was exceeded by well over 6,000%, raising nearly $1.4 million in capital. Found out how he did it in this week’s episode of Australia’s #1 marketing show ...
The post A crowdfunding success story – like 6,816% over target success story with Trackr founder Christian Smith appeared first on Small Business Big Marketing.
Starting a funeral business comes with a number of different challenges. It’s a sector that is not very welcoming of newcomers, it provides a service that people only seek out in very specific circumstances, and it’s hard to make it sexy. But against all the odds, Carly Dalton and her husband have made a huge success of their funeral services business, GreenHaven Funerals, in just 18 months.
The post 211 – How to market something nobody really wants. Like a funeral business! appeared first on Small Business Big Marketing.
Ray Scicluna couldn’t read or write until he was 31 years old, and yet he was the owner of a business turning over $90 million by the age of 27. How did he do it? Through a commitment to creating “magic moments” for every single customer. The Video Ezy owner made a point of exceeding every single customer’s expectations, whether by treating loyal customers to dinner vouchers or by transforming the idea of “overdue fees” into something positive. Press PLAY on Episode 210 for more marketing GOLD!
The post 210 – How to create magic moments that put a WOW on your customers’ faces with Ray Scicluna appeared first on Small Business Big Marketing.
"I love the marketing ideas you've shared, Timbo, but of the 250 people in this room, how many do you think will action them?"
I got asked this great question at the end of a keynote I gave recently. You'll need to listen in to hear my answer, but what I can tell you (and you probably already know) is this... there is no shortage of marketing ideas in this world, but the magic is in the implementation of them.
And that's where many (most?) business owners fall down. They hear a great idea, take a note of it, and then for whatever reason (there are many) they forget or don't get around to taking action. They get sucked back in to the busy-ness of business.
Sound familiar? Cool. Well you're not alone. So listen up!
The post 209 – How to get more stuff done. AKA productivity tips for your business. Go! appeared first on Small Business Big Marketing.
When was the last time that you had a full on belly laugh? And how long ago did you laugh like that in the workplace? You might think that humour and small business are totally incompatible and that to get ahead in the business world you need to have your game-face on at all times. Troy and Zara Swindells-Grose from Humour Australia beg to differ, and they make a very strong case for the power of humour in business in this week’s episode of Australia’s #1 marketing show.
The post 208 – How to use humour to grow your business. How funny’s that?! appeared first on Small Business Big Marketing.
What do you do when your guest decides not to cancel at the last minute but at the very last second? You answer a whole lot of marketing questions that you, the motivated business owner, have been sending in over the past few months.
From how to “get past the Doberman” and in front of senior management, through to getting cool thumbnail images on your YouTube videos to the secrets for creating a great business name.
Let's do it!
The post 207- Timbo tackles your most pressing marketing questions. appeared first on Small Business Big Marketing.
If the very idea of multi-level marketing (also known as network marketing) sends you running for the hills, you might (I say might!) have a change of heart after listening to this episode with millionaire Paul McAneny, Australia’s second largest distributer of Isagenix products. Entering this interview, I was very open about my own views regarding network marketing, but (putting aside the business principles of network marketing) it's clear Paul and his wife, Suzanne, are making a great living helping others, and have some valuable marketing insights to share.
The post 206 – I go head-to-head with millionaire network marketer Paul McAneny of Isagenix. appeared first on Small Business Big Marketing.
The post Marketing GOLD: Getting Your Hiring Right appeared first on Small Business Big Marketing.
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At the tender age of 22 years old, Josh Nicholls graduated from collage and decided that it was about time to become an electrician. Soon enough Platinum Electricians was born and he went from operating in his parent’s spare room to growing his business by 1,200% in just five years. How did he do it? Simply by placing focus and attention on every element of the customer experience. In fact, he created a 21-step process. And you can, too.
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This week’s episode delivers hard proof that absolutely every business niche can deliver their product or service with passion. Marc Lehmann, a former investment banker, identified that the accountancy software in the marketplace was not designed with small business owners in mind. And so he went back to basics and created a list of the things that small business owners would really want from accounting software – leaving all the accountancy jargon at the door. Now, that same online accountancy software, Saasu, has attracted around 100,000 users.
The post 204 – How and why to make your brand beautiful, with creator of online accounting software, Saasu. appeared first on Small Business Big Marketing.
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If you think that it’s impossible to travel around your country, the world even, while earning a great income, think again. Just three years ago, Caz Makepeace was stuck in the cubicle, and now she travels the world with her family, courtesy of her travel blog, Y Travel Blog. Find out how she does it in the latest episode of Australia’s #1 marketing show!
The post 203 – How to become a travel blogger, and make a living whilst travelling the world. Oh yeah! appeared first on Small Business Big Marketing.
This week, psychologist Lindsay Spencer-Matthews shares how he managed to influence decision makers and get past the Doberman to book out his practice, his strategies for maximising the use of his time, and how he has reduced his patient no-shows from 3.5 per day to 1.8 per week. AND we manage to fit in more than a couple of Dad jokes along the way. Let’s get started with Episode 202 of Australia’s #1 marketing show!
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It's time for another episode of Funny Business with Australia's best selling marketing author, Andrew Griffiths aka Griffo, and me, Timbo Reid. This time round, we get really stuck into big marketing questions like how to create a virtual marketing team, and how to know when it's the right time to start your business. PLUS, I introduce our brand new sponsor, 99designs, and an unmissable offer from them. Let's get started!
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It’s the Big 200th episode! If you’ve been listening this whole time, thank you, and if you’ve just joined us, welcome to our little community that revels in marketing GOLD. Along the way, I sure have learned a lot about marketing and small business myself, and I’ve had the opportunity to interview some of the most astoundingly talented marketers on the face of the planet. But this episode is extra special because I’m joined by the guy who started it all with me from Episode 1 - Luke “Lukey” Moulton. Listen up!
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When you fail in business you have two choices. Get back on your horse, or give up. The good ones get right back on.
My guest today, Chris Taylor of Actionable Books, has had the odd business failure. And each time he's been thankful for it and kept on riding. In fact, his latest business venture is a direct result of a business failing. To get back on his horse, Chris committed to reading 52 business books in 52 weeks, applying one lesson from each.
Alas, Actionable Books was founded. And is now a thriving online business, that up until three months ago, was being run out of a cave in Spain! Press play for some marketing gold about content creation, content curation, embracing failure and living the location independent lifestyle.
The post 199 – How to benefit from a business setback. appeared first on Small Business Big Marketing.
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The post Marketing GOLD – How Martin Halphen nailed logistics and grew his business appeared first on Small Business Big Marketing.
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The post Marketing GOLD – How Mike O’Hagan adapted and stopped giving Yellow Pages $1.2 million appeared first on Small Business Big Marketing.
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Martin Halphen was a man who was extremely unhappy in his job as a lawyer working for a suburban Melbourne firm. But instead of letting that incompatibility with his work destroy him, he decided to make a change and set up The Fruit Box, a fruit delivery business that delivers 700,000 pieces of fruit to offices around Australia each week, with a turnover of $40 million bucks! In this week's episode, I chat with Martin about his incredible business success, as well as customer psychology, brand extension, and patience in small business – so listen up to Episode 198 of Australia’s biggest marketing podcast!
The post 198 – How to buy an under performing business (for $10k!) and turn it in to a multi-million dollar empire. appeared first on Small Business Big Marketing.
When Melissa Maker started her upscale cleaning service, Clean My Space, in 2006, little did she know that a few years down the line, she’d be the leading purveyor of online content in the cleaning niche – and making a bucket load of cash from it to boot! A woman after my own heart, Melissa understands the incredible power that content (AKA helpful) marketing can have for businesses large and small. And if you’re a sceptic, I really hope that by listening to this week’s episode, you’ll be inspired to create your own Youtube Channel, blog series, or podcast, and start becoming the most helpful person in your industry. Somebody has to be ;0) Press play!
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A self confessed “entrepreneur with ADD”, Mike O'Hagan has mastered the art of locating business opportunities and then giving consumers exactly what they want. With his own moving business, Mini Movers, business tours in Manila, and a handful of other startups (including a business that sells deep sea diving equipment!), Mike spends his time lazing on a beach in the Philippines while he outsources a lot of the work elsewhere. This week, we talk outsourcing, sales ability, and the power of data mining. Let's do this.
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In this week’s episode, I ask the age old question – Does sex sell? And you will probably be unsurprised to know that the answer is a resounding YES – at least, if your brand is relevant to the occasional flash of flesh. And one brand that certainly is relevant is frank coffee scrub. I speak with Jess and Erica from frank, and they talk through their astounding growth to 350,000 Instagram followers, why a little bit of cheekiness never hurt anyone, how they commit to such a strong identity throughout all their branding, and the benefits of having a low price point. Let’s get started!
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The post Marketing GOLD – How David Reyne avoided the TV graveyard appeared first on Small Business Big Marketing.
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The post Marketing GOLD – How the voice of Siri build the brand GPS Girl appeared first on Small Business Big Marketing.
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Warwick Capper was a legend of the Aussie footie field in the 1980’s. And although Warwick is a massive character who might seem too wacky to have any kind of business head, you certainly can’t be stupid to keep your name on people’s lips for four decades. And I reckon that Warwick could actually teach us all a thing or two about having the confidence to push through and win in business, to seize opportunities as they come along, and to take action every day. Let’s get into Episode 194 with the man, the legend, Warwick Capper.
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It’s not every day that a successful quantum physicist decides to pack it all in and launch an online hearing aid business, but that’s exactly what Dr. Elaine Saunders did. Not only is Blamey Saunders hears the only custom fitted online hearing aid business out there – it has bucked a heap of business trends in the process. In my chat with Elaine, she shares a tonne of marketing GOLD from how to get television exposure from day one, through to the benefits of keeping chummy with a tight network of journalists. Let’s get stuck into it, small business owners.
The post 193 – A masterful lesson in how to successfully disrupt your industry with quantum physicist turned entrepreneur Dr. Elaine Saunders of Blamey Saunders hears. appeared first on Small Business Big Marketing.
Have you ever wondered what became of the television personalities that you loved from the decades gone by? Well, if they were anything like David Reyne, host of Getaway, The Morning Show, and actor on The Flying Doctors, they would have become entrepreneurial Real Estate experts. Now David works for successful real estate firm Aqua Real Estate, and shares his many learnings about his time in the business in this episode. If you have fear about changing your career path or you doubt your own entrepreneurial spirit, David has some golden words for you. Get listening!
The post 192 – TV star, David Reyne, shares his transition from the small screen to Real Estate. appeared first on Small Business Big Marketing.
If somebody is the living embodiment of “Feel the fear and do it anyway” it's Karen Jacobsen. The voice of the world’s most famous text-to-speech recognition program, Apple's Siri and in-car navigation device TomTom, as well as the founder of her own personal development brand at The GPS Girl, you would never believe that Karen has had to overcome personal anxiety issues and significant debt to get to where she is today.
Karen has certainly reached her destination and she shares exactly how in this episode.
PLUS, I reveal more details about the LIVE 200th episode. Let’s get started, shall we?
The post 191 – Voice of Apple’s Siri, Karen Jacobsen, talks personal branding and how to overcome fear in business. appeared first on Small Business Big Marketing.
This extra special podcast episode is brought to you from the Westpac Business Innovation Forum, where I was not only joined by two of my favourite business owners but by a live audience! Podcast 190 sees the return of Miss Chu, the undisputed Queen of rice paper rolls, and Braaap’s Brad Smith, a fiercely motivated entrepreneur who has changed the landscape of Australian motorcycle manufacturing.
In this episode, we tackle tough audience queries from how to inject a sense of fun into a legal practice through to what it takes to overcome business failures. Let's get started!
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Gerry Ryan is not just a business owner. He is a bonafide gazillionaire who has successfully built the most successful caravan manufacturing company in Australia and New Zealand, Jayco - completely from scratch. On top of this, he has produced major theatre productions, launched a successful property development business, and even part owns a Melbourne Cup winning horse. Gerry shares his secrets to success in this latest episode...
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At the age of 31, you’d be forgiven for thinking that Leigh Storr, the founder of a solar panel installation company, BioSolar, is just starting out in the world of entrepreneurship and small business. In fact, this week’s interviewee has been identifying lucrative business opportunities from the age of just 14.
His latest venture, BioSolar, has one important difference - it uses 100% door-to-door sales and marketing. Leigh really demonstrates that your business doesn’t have to fit the typical mould and with a little outside-the-box thinking, you can create a small business that makes a big impact. Let’s get into it!
The post 188 – This multi-million dollar business relies 100% on door to door sales, with BioSolar’s Leigh Storr. appeared first on Small Business Big Marketing.
In my chat with Tahir Baig, co-founder of customisable prams retailer Rozibaby, he reveals how he overcame his risk-averse nature to become a successful start-up business founder, how customisation has allowed Rozibaby to own a playful and exciting point of difference, and just how important publicity (including a nail biting TV audition) has been for Rozibaby right from its launch.
I also announce the winner of the Cactus Skincare competition and share some great news from inside the Small Business Big Marketing Forum. Listen up ...
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Every business has a story, but how often does a business idea emerge from escaping a dictatorship and surviving a refugee camp? That’s exactly what happened when Nahji Chu launched her Vietnamese tuck shops back in 2008. But this week’s podcast is no pity party. In fact, my chat with Nahji perfectly showcases how she injected her fun spirit and passion for Vietnamese culture into misschu, creating a fast food business that breaks the mould. Listen up ...
The post 186 – Stand out by building a strong brand, with tuck shop owner Miss Chu. appeared first on Small Business Big Marketing.
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Cactus Skincare's Ryan Clark wasn't tight with the in crowd at school. But things changed once he decided to assist his mum relaunch her fledgling skincare brand. He sought training in body language, speech therapy and socialite (yep socialite) psychology; started to attend all the right events and managed to seed some of the most beautiful women in Australia. That last bit sounds wrong, but it's exactly what he did! Listen up ...
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Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships.
Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there's a little nudity thrown in for good measure ;0)
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What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week.
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Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information.
The post 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley appeared first on Small Business Big Marketing.
Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make when trying to market to women.
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The famous (or is it infamous?) "First Kiss" video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video's creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.
The post 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. appeared first on Small Business Big Marketing.
Tim Reid talks about how big corporations might have buckets of money, but small businesses can punch about their marketing weight in today’s internet age. From episode 179: //sbbmpodcast.wpengine.com/marketing-podcast-179/
The post Marketing Soap Box – Levelled Playing Field appeared first on Small Business Big Marketing.
Tim Reid was in the gym and all of a sudden Little Birdy started playing… Tim wants you to get the little things right. From episode 178: //sbbmpodcast.wpengine.com/marketing-podcast-178/ They take a fast decision rates and secure. Remember: You are the financial services. Our current consumption system is 100% safe and secure. Remember: You are the …
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What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about “big picture” business strategy and how to overcome fear to create the business of your dreams. So listen in as I chat with English lecturer turned outback entrepreneur, Russell Osborne. After a personal …
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What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about “big picture” business strategy and how to overcome fear to create the business of your dreams. So listen in as I chat with English lecturer turned outback entrepreneur, Russell Osborne. After a personal …
Marketing Gold – Russell Osborn talks business scoreboards Read More »
The post Marketing Gold – Russell Osborn talks business scoreboards appeared first on Small Business Big Marketing.
What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about “big picture” business strategy and how to overcome fear to create the business of your dreams. So listen in as I chat with English lecturer turned outback entrepreneur, Russell Osborne. After a personal …
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Listener Simone de Cunha from Mum to the Core in New Zealand wanted some advice from Tim Reid about online marketing. He tells her to get her website sorted first! From episode 175: //sbbmpodcast.wpengine.com/marketing-podcast-175/
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Tim Reid is getting nowhere trying to get a response from one of the big social media companies – and it reminds him of the importance of being contactable and responsive. From episode 175: //sbbmpodcast.wpengine.com/marketing-podcast-175/
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Listener Kellie Edwards from A Flourishing Life asks Tim Reid some advice on how to marketing without being too pushy or sounding like a schmuck! From episode 174: //sbbmpodcast.wpengine.com/marketing-podcast-174/
The post Marketing Questions – Not Sounding Like a Schmuck appeared first on Small Business Big Marketing.
Tim Reid talks about preparing for a speaking engagement, Todd Sampson and worrying about your competitors. From episode 174: //sbbmpodcast.wpengine.com/marketing-podcast-174/ gra automaty
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Ben Fewtrell emailed me recently saying he'd "...be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned."
Bring it on, I said!
Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses
PLUS listen in for a ninja marketing tip that we could all benefit from.
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What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about "big picture" business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell's life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today's episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality.
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Tim Reid gives some love to those businesses that give their customers that extra 1%. Learn some simple, affordable tactics to turbo-charge your small business marketing. From episode 176: //sbbmpodcast.wpengine.com/marketing-podcast-176/
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How would you like to take 3 months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books …
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How would you like to take 3 months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books …
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How would you like to take 3 months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books …
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The post Marketing Gold – Dale Beaumont talks Corporate Social Responsibility appeared first on Small Business Big Marketing.
Is your business just earning you a wage? Do you feel like you're trapped in a "job", when you thought you'd be running the business of your dreams? That was how Glenn Walton's Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it.
The post Son buys Dad’s business. What happens next is amazing. appeared first on Small Business Big Marketing.
How would you like to take 3 months off every year to travel the world with your family? That's exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale's been an entrepreneur since the ripe old age of 19. He's written 16 best-selling books and founded three separate million-dollar businesses.
The post Entrepreneur Dale Beaumont on how to take 3 months off each year! appeared first on Small Business Big Marketing.
Co-founder and CEO of one of Australia's largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in!
The post Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. appeared first on Small Business Big Marketing.
Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.
Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up!
The post A $60M business in two-years thanks to a one word domain name. appeared first on Small Business Big Marketing.
Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business.
Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up ...
The post Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media appeared first on Small Business Big Marketing.
Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action.
Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients.
Plus find out how you can keep tabs on Skye's progress in the future, and hear about my big goal for 2014.
The post Listen in on a private marketing consultation I had with a listener recently. appeared first on Small Business Big Marketing.
Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll! (I'm falling asleep just typing that word...).
PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Membership that much more valuable. Listen in now ...
The post How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin. appeared first on Small Business Big Marketing.
Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia's #1 marketing podcast, I respond to a listener who's successfully implemented some of this show's email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up!
The post This guy built a retail empire, got incredibly sick then chased down his passion. appeared first on Small Business Big Marketing.
Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who's taking some serious marketing action as a result of this show. Love it!
The post A video marketing strategy with massive SEO implications. appeared first on Small Business Big Marketing.
Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps.
The post 168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline! appeared first on Small Business Big Marketing.
Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road.
The post How & why to use a virtual assistant. appeared first on Small Business Big Marketing.
Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a musical debt collector.
The post How to get customers to tattoo your logo on their body! appeared first on Small Business Big Marketing.
Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away 'the fear' helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up ...
The post How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies! appeared first on Small Business Big Marketing.
It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia's top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your 'to do' list; and some enlightening listener comments. So much to cover ... so little time!
The post Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D ! appeared first on Small Business Big Marketing.
Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she's got a thriving family business, growing a strong list and punching way above her marketing weight!
PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days!
The post This Brooklyn martial arts school is nailing old school marketing. Big time! appeared first on Small Business Big Marketing.
In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business - Tower Motel in Marysville, a lovely, quite hotel in Melbourne's gorgeous countryside, and why it was important to them they go back into business.
PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who's made the jump out of corporate and started their won business. Happy days!
The post A story about business recovery after a disaster. appeared first on Small Business Big Marketing.
Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world.
PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy!
The post How to turn a passion into a business. appeared first on Small Business Big Marketing.
Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months!
The post How to create another revenue stream in your business. appeared first on Small Business Big Marketing.
Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?!
The post How to use cold calling to make money. appeared first on Small Business Big Marketing.
What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show.
The post A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle. appeared first on Small Business Big Marketing.
From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show.
My guest today is David Warne - Founder and owner of Sydney Tall Ships.
We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born ... that todays is a multi-million dollar iconic business.
But it wasn't all plain sailing. (Excuse the pun ;0)
The post Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet. appeared first on Small Business Big Marketing.
Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.
This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration.
Enjoy!
The post How to use transparency as a marketing strategy. appeared first on Small Business Big Marketing.
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.
If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go!
The post How to write copy that converts. appeared first on Small Business Big Marketing.
What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.
The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small Business Big Marketing.
Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show.
Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire.
We are talking marketing G O L D , SBBMers! Marketing gold.
The post The ‘retail is dead’ episode. Plus loads more marketing gold. appeared first on Small Business Big Marketing.
In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock!
This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more.
PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week.
The post Travelsim CEO talks partnerships, messaging and the moment that changed everything. appeared first on Small Business Big Marketing.
So much marketing love to spread around. And so little time.
Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions.
We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another.
Happy days!
The post It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning! appeared first on Small Business Big Marketing.
" ... it really is a little magic money machine sitting on your desk."
That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords.
Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get.
Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat.
PLUS I tackle a question from a listener who is wanting to start a business naming business.
And I have a whinge about a couple of big brands that have let me down recently through their social media activity - well, make that lack of social media activity.
Enjoy!
The post Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode! appeared first on Small Business Big Marketing.
It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids.
Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight.
Instead, you'll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who's built a successful practice by practising tried and tested marketing techniques.
PLUS I tackle a listener question about their editorial mission, share a couple of wins and remind you about the upcoming inaugural SBBM meet up. Enjoy!
The post How To Promote Your Business Offline. AKA old school marketing! appeared first on Small Business Big Marketing.
As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business.
Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing.
As a result, your marketing suffers, which can often lead to money being left on the table.
That's why I've dedicated this episode to answering some of the better listener questions I've received over the past few months.
Plus I announce a Melbourne listener meet up. Listen in ...
The post Marketing ideas abound, 7 listener questions answered plus I get on my soapbox! appeared first on Small Business Big Marketing.
Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he's now seriously reaching for the stars, with a goal to now save millions of lives in third world countries.
How?
Well, to start with he's just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That's what I call guts!
PLUS in this episode I tackle a question from 13-year old Jess, who is keen to know how to start a surf brand. Listen in ...
The post Here’s a lesson in business courage. It’s inspiring stuff! appeared first on Small Business Big Marketing.
The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender against a 28-strong field including some of the world's biggest hotel chains. Oh, and without any previous hotel experience. You gotta love that!
Opening in 2004, The Henry Jones very quickly established itself as a leading hotel and destination within Australia thanks to a segment on the renowned travel show Getaway ... then, shortly after, a half-page review in the New York Times. Boom! Listen in to how they did it ...
The post How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune. appeared first on Small Business Big Marketing.
Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest .... and well!
The post The GFC forced this financial adviser to fully embrace content marketing. appeared first on Small Business Big Marketing.
In this episode of Funny Business, AG and I talk about the value of trade shows, the importance of key messages, why Timbo moved away from iPhone to a HTC One, the importance of simplification plus how to get speaking gigs. Enjoy!
The post How to get speaking gigs, trade shows, key messages plus loads more marketing G O L D! appeared first on Small Business Big Marketing.
This is one of those interviews that could have gone on for much longer than the allocated 30-ish minutes. You see, Matthew Michalewicz is one smart guy. In 2005, Matthew co-founded SolveIT Software, an Australian software company. which he grew from zero to more than 150 employees in seven years, before selling the business for plenty! Under his leadership, SolveIT became the 3rd fasting-growing company in Australia with revenue growth of 678%.
The post Matthew Michalewicz founded, built & sold Australia’s 3rd fastest growing company in 2012. appeared first on Small Business Big Marketing.
Mick Colliss is an author, writer, rugby commentator, emcee, guest speaker and modern day poet. He was also the vice captain of the first ever Australian Sudoku team and travelled to India to represent Australia at the World Sudoku Championships. Oh, and he's also a copywriter by trade and owns a copywriting agency in Perth, West Australia.
He's an interesting fella with a great story to share about how he came to represent Australia in Sudoku PLUS he's got some great insights in to the importance of copywriting for small business. Enjoy!
The post How to represent your country AND the importance of a copywriter! appeared first on Small Business Big Marketing.
Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year.
For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Jim's Mowing came about and how he built it in to the second biggest franchise group in Australia today. This is a wonderful story of nailing your brand, providing exceptional customer service and knowing exactly who your customer is.
Enjoy! (And don't forget to share with one other small business owner).
The post Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing. appeared first on Small Business Big Marketing.
The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year's success (I also interviewed him during The Voice's first season), what messages work best and how they're using social media to seriously engage with their audience.
PLUS I share what's going on inside the Small Business Big Marketing Forum - there's plenty! PLUS I tackle a listener question about transcribing each episode, another one about the importance of having a sales funnel and one about how I choose guests for the show.
So much to cover, so little time. Enjoy! (Oh, and tell a friend ;0)
The post A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show. appeared first on Small Business Big Marketing.
Content marketing is the new marketing black ... I think most motivated small business owners are on to this important marketing fact by now. It's possibly the best marketing strategy for helping small business owners share that mountain of knowledge that they're standing on and become the thought-leader in their industry.
Great content marketing starts with identifying your editorial mission. "My editorial what?!", I hear you say.
Great question. That's why this bonus episode is 100% dedicated to helping you uncover your editorial mission, in order to make your content marketing a breeze. Enjoy!
The post Attention content marketers … How to get clear on your editorial mission. appeared first on Small Business Big Marketing.
Tristan White is the founder and CEO of The Physio Co, which in 2012 was named the 8th Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for 4 consecutive years in it’s 9 year history. And in this fireside chat I have with Tristan he explains exactly how to create a strong workplace culture that ensures he attracts and retains the right type of people.
PLUS in this episode of Australia's #1 ranked marketing show, I share some great marketing discussions that are happening in the Small Business Big Marketing Forum and answer a listener insight in to some marketing one-percenters. Enjoy!
The post How to create marketing to attract amazing staff with The Physio Co’s Tristan White. appeared first on Small Business Big Marketing.
Imagine running a business based on happiness – that’s what Naomi Simson decided to try when she left a serious corporate career to set up online experience retailer RedBalloon in 2001. Since then RedBalloon has sold 1.8 million experiences and has been named a BRW Great Place to Work four times running. Naomi received the 2008 National Telstra Business Women's Awards for Innovation and the 2011 Ernst and Young Industry Entrepreneur of the Year Award. Not a bad little effort, huh?!
PLUS in this episode of the Small Business Big Marketing show, I have a whinge about three things that annoy me with email etiquete, share the hot topics that are being talked about in the Small Business Big Marketing Forum and read some listener feedback (there's plenty coming in, let me tall you!).
Enjoy!
The post Red Balloon’s Naomi Simson talks happiness. appeared first on Small Business Big Marketing.
Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something.
He decided to start his own bottled water company (as if that market place wasn't already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a profit.
This is another inspiring story of starting a business and doing the world of good. Not unlike my fireside chat with another social entrepreneur in Rebecca from Streat late last year.
PLUS in this episode of the Small Business Big Marketing show I help listener Christian promote his local bookkeeping business having been made redundant from his full-time job PLUS I share what's happening inside the Small Business Big Marketing Forum.
The post How to enter a crowded market place. appeared first on Small Business Big Marketing.
Ever wondered how to market a professional services business? I mean like really market one - in a clever, effective way that doesn't cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent ... then you're going to love this interview with small business author Heather Smith - who has recently launched the wonderful book titled 'Learn Small Business Start-Up in 7-Days'.
Covering all the start-up essentials from finances, through to cloud technology through to legal matters - there's an entire chapter dedicated to marketing. Gotta love that! So, in this fireside chat, Heather and I share our views on branding, message creation, social media (in fact, Heather's book deal came directly as a result of her business-building tweets), referral marketing and that all important content marketing.
PLUS in this episode of the Small Business Big Marketing show I help a listener add public speaking to his skincare business's marketing strategy PLUS I share what's happening inside the Small Business Big Marketing Forum.
So much to cover, so little time!
The post How to market a professional services business with Heather Smith. appeared first on Small Business Big Marketing.
It's time for another round of Funny Business with Timbo and AG. This time:
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Timbo shares a recent happening with a Scoopon experience.
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We discuss those embarrassing moments when spell check lets you down.
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We share some ideas about how to maximise business from an existing client.
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AG suggests the comfort zone is a dangerous place to be for small business owners.
PLUS I'm just back from giving a marketing keynote in Vietnam (I do love being a marketing speaker!) and I share three marketing lessons from the crazy city of Saigon!
Oh, and I also share what's happening inside the Small Business Big Marketing Forum.
The post Comfort zone danger, spell-check drama, existing clients are best plus marketing tips from Vietnam. appeared first on Small Business Big Marketing.
David Malone is the CEO of V8 Supercars. I had the pleasure of having a fireside chat (well, trackside really) with him recently whilst I was down in Launceston, Tasmania as a guest of Microsoft Office 365 . David takes us behind the scenes of the marketing of V8 Supercars in Australia and New Zealand - which, whilst it looks like a very big business, V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big marketing.
We can learn a lot from David, as whilst he may be the head honcho of the organisation, he makes it his business to get to know the fans - and boy are they passionate! H is often seen walking the track, shaking hands, asking what he and his team could be doing better. Never to shy of asking the hard questions, he is well underway in nurturing a strong event driven brand in the Australia (world) motor sport industry.
Plus I share a very interesting experience I had this week in which I had to talk about myself for one whole hour ... and explain why you should try it!
The post V8 Supercars’ CEO explains how important knowing your tribe is. appeared first on Small Business Big Marketing.