Speak Ai Office Hours: Recent Episodes
Speak Ai
Every week, the Speak Ai team gets together to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, software and business.
What Does Speak Ai Do?
Speak Ai’s no-code transcription and natural language processing platform empowers everyone from marketing agencies to research firms to integrate language analysis into their workflow, generate accessible media libraries and discover the gold hidden within their files.
Over 3,000 individuals and teams from more than 75 countries rely on Speak to unlock new opportunities, beat competitors and improve decision-making.
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Learn more at speakai.co.
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The Speak Ai Team gathers for Office Hours 53 - No-Code Solutions & Building A Repeatable SEO-Optimized Page Creation Process.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems in speech recognition, natural language processing, data visualization, research and marketing.
The Speak Ai team gathers each week to share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems with in speech recognition, natural language processing, data visualization, research and marketing.
In This Discussion: In Office Hours 20, the Speak Ai team discusses: In Office Hours 20, Speak Ai talks about the future of voice, how to repurpose content, improving public speaking and community building. A great way to spend a Friday. Have a wonderful weekend everyone ❤ What Is Speak Ai Office Hours?The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST.
What Does Speak Ai Do?Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
If You Would Like To ContributeGet Started Free With Speak
Follow us on LinkedIn
Follow us on Instagram
Join our Slack Community
Check out our Public Product Roadmap
Follow our Indie Hackers profile
Transcripted (Unedited) Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
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In This Discussion:In Office Hours 19, Tyler, Nihal and Lorne talk about how to make $100 million in revenue by 2025 and integrating GPT3 into our system.
A great way to spend a Friday.
Have a wonderful weekend everyone ❤
What Is Speak Ai Office Hours?The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST.
What Does Speak Ai Do?Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
If You Would Like To ContributeGet Started Free With Speak
Follow us on LinkedIn
Follow us on Instagram
Join our Slack Community
Check out our Public Product Roadmap
Follow our Indie Hackers profile
Transcripted (Unedited) Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
Sign Up For Free
In This Discussion: In Office Hours 18, the Speak Ai team discusses:
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Our recent announcement of moving from a freemium model to a free trial. We share why, how, and what lessons we've learned from offering freemium.
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The importance of identifying and doubling down on the right growth channels to generate customer acquisition and retention.
-
What metrics are important for business and SaaS companies and how those change with different stages and goals of the company.
A great way to spend a Friday.
Have a wonderful weekend everyone ❤
What Is Speak Ai Office Hours? The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST. What Does Speak Ai Do? Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together. If You Would Like To Contribute Get Started Free With Speak Follow us on LinkedIn Follow us on Instagram Join our Slack Community Check out our Public Product Roadmap Follow our Indie Hackers profile Transcripted (Unedited) Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
Sign Up For Free
In This Discussion: In Office Hours 17, the Speak Ai team discusses:
Bootstrapping vs equity, the importance of branding, and value-based pricing. A great way to spend a Friday.
Have a wonderful weekend everyone ❤
What Is Speak Ai Office Hours? The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST. What Does Speak Ai Do? Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together. If You Would Like To Contribute Get Started Free With Speak Follow us on LinkedIn Follow us on Instagram Join our Slack Community Check out our Public Product Roadmap Follow our Indie Hackers profile Transcripted (Unedited) Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
Sign Up For Free
In This Discussion:In Office Hours 16, the Speak Ai team discusses:
Create With Voice, Wearables, the pros and cons of press and how you need to either build or sell.
A great way to spend a Friday.
Have a wonderful weekend everyone ❤
What Is Speak Ai Office Hours?The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST.
What Does Speak Ai Do?Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
If You Would Like To ContributeGet Started Free With Speak
Follow us on LinkedIn
Follow us on Instagram
Join our Slack Community
Check out our Public Product Roadmap
Follow our Indie Hackers profile
Transcripted (Unedited) Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
Sign Up For Free
In This Discussion: In Office Hours 15, the Speak Ai team discusses:
Sentiment analysis, our business development representative role, and our user interface design role.
A great way to spend a Friday.
Have a wonderful weekend everyone ❤
What Is Speak Ai Office Hours? The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST. What Does Speak Ai Do? Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together. If You Would Like To Contribute Sign Up Free For Speak Follow us on LinkedIn Follow us on Instagram Join our Slack Community Check out our Public Product Roadmap Follow our Indie Hackers profile Transcripted (Unedited) Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
Sign Up For Free
In This Discussion: In Office Hours 14, the Speak Ai team discusses:
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The launch of the Google Chrome Extension
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How to best launch product offerings with websites like Product Hunt, Reddit and Indie Hackers
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Website optimizations and their impact on conversion rate and growth
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Real-time acoustic voice analysis to detect emotions and reflect colours
A great way to spend a Friday.
Have a wonderful weekend everyone ❤
What Is Speak Ai Office Hours? The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST. What Does Speak Ai Do? Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together. If You Would Like To Contribute Sign up for free at (and share your feedback - we value it a lot):
Sign Up Free For Speak Follow us on LinkedIn Follow us on Instagram Join our Slack Community Check out our Public Product Roadmap Follow our Indie Hackers profile
❤
Transcripted (Unedited) - 63 min read (12,434 Words)
1 – 0:00:00 Alright, recording office hours. This is 9. We did eight. Hey can we do two time everyone put two up on our team then we put one. Well now we got one to try to get to #9.
0:00:10 OK there we go. There we go. I was number 9. This has been a ton of fun. Every week we get together.
0:00:18 12:00 PM Eastern Standard Time we jam. Justin is a lover of jam. Sometimes it’s just our team, other times we have wonderful guests and today we have two wonderful guests were there being just the Finkelstein. I said Legendary walking talker and all around smart Guy genius good person and also Benjamin from nonfiction research and very happy to have him here. You’ve got a lot going on your life.
0:00:38 Your family is expanding then and so we know your time is valuable and you still came. You’re still here. I’m I’m awake at all hours these days.
3 – 0:00:48 They added a third with three boys. We added our third a couple weeks ago, but easing back into the work world and I don’t know this is a fun. This is a fun call. Just another call so I’m excited about this one.
1 – 0:00:59 I’m glad that you see that you don’t actually look like you’re too tired. You look happy.
3 – 0:01:06 Yes, right? Time today. This is artificial.
1 – 0:01:10 Artificially popped up here, but that’s OK. Well, we’ll get you through a pump you through Ben. Hang around for 30 minutes here and then he can doubting your having a nap after that, but hopefully. We are first of all huge fans of nonfiction were originally introduced by Justin. Just I’m not sure if you want any to add any context to how this all came together. Um, I I’d be happy to do this quickly as possible is Justin can do.
3 – 0:01:35 I met Tyler around end of February last year through I think a LinkedIn comment that we were just into the DMS and you know started speaking late and decided to move our our relationship to having live zooms met.
1 – 0:01:50 Ben Ben take one of our jam sessions year and I was just really passionate people.
3 – 0:01:55 You know people, you know that. Teams and people that I just really like being around and you know,
1 – 0:02:04 can’t they can’t. Neither of you can seem to shake me and then we did a damn picking November where you got introduced and we just been off to the races and just figuring out exciting ways for the groups the partner had been pretty successful at it so far. Beautiful and then you know not to put you on the spot. I know you’re you know very good talking about what you do when you’re doing some great work, so maybe just a little bit about nonfiction and just you personally would love love to hear and let me say I knew I was going to be buddies with
3 – 0:02:33 Justin about 45 minutes after meeting him because we went through this like very, you know, it’s like a is at city. There’s people from city. There were like doing like the business thing that ends within 30 seconds just and figured out that I was from outside Philly. Were talking bout ECW which is the like. Fledgling wrestling promotion that got famous outside of Philly.
0:02:49 So we’re talking about like like hardcore 90s wrestling, about 45 minutes after meeting him. So that’s that’s the Justin Magic, right? Yeah, that that time to that thing, yeah, so nonfiction research is sort of an unusual research company, which you don’t hear a lot of people don’t normally form unusual research companies. They form unusual, anything else, right? But our whole approach is to just get below what you see in a lot of research, which is surface level. Kind of things right there, asking people about you know the same kind of things about their lives that you see in every research report.
0:03:21 It doesn’t really dig beneath the surface, it doesn’t get at the real decision making behind the thing, so everything we do, we’re looking to get below that level. So like we did, a secret financial lives report, which I think most of you have probably read, but it’s not really about banks, it’s about money and people’s relationships with money and how that goes wrong and and how banks could be something to help it go better. And so in that report, you know we’re talking to convicted bank robbers to ask them how they could. How they would remake the financial services industry, but that’s a good flavor of what we do right. Everything we do is we’re going below the surface to try to get that real human truth.
0:03:56 The emotional part of living your life. And we do it for some of the biggest companies in the world. And then we also put out our own reports on topics that we care about, so that’s it. That’s the whole business kept it.
1 – 0:04:11 We wanted to keep it as simple as possible. Yeah, I love that you and on your current website, you talk about how your risk your mental health for your, for your clients and for everything that you do. And I just think that’s such a beautiful thing. I would be interested to know there is this breakdown of the research reports that you’re generating and then also the ones that you’re doing for in client engagements and customer engagement. So what like what is the? I guess the breakdown and then when you talk about also being unusual you know what are the challenges that have communicating that to some of the customers that you’re working with, or that you hope to work with?
3 – 0:04:46 Yeah, so the good thing about the clients that we work with is a lot of times they’re opting in before we go find them right. They’re coming to us and saying. Hey, I read this thing. I really like secret financial lives or whatever it is to play list report or the intimacy report. Can you do that for blank for whatever their categories and a lot of times there is that that, like transferability, we can take the approach and apply it to something they’re working on because nothing is really about. Nothing is really about the actual category, right? It’s not about banking, it’s about money and self worth.
0:05:17 It’s not really about CPG products, it’s about like feeding your kids and how you express love to them, right? So everything kind of gets elevated up. And so I think the clients that opt in at least now maybe not in the beginning and people were talking about this. What do you? What are you doing?
0:05:33 But by now people. We’ve been around long enough, you know. We just started our 4th year, which kind of crazy to even say that. But by now people have read the stuff. They know what they’re getting into.
0:05:43 I think when they come to us, and so that’s kind of helped. Like being really forthright with how we do research. It’s helped us attract people who are like us and who want to do the research the way we do it.
1 – 0:05:56 And so it’s been this little bit of like a flywheel effect for us. I mean, you guys anyone could jump in here, but I’m I’m just curiously question also and I know a bit of this, but still the context of use it. You know someone reads secret life, financial life of Americans and then they come to you and they actually want to create an engagement. We say we really love the work that you’ve done this research. What is that process then look like for you actually engaging, doing the research and then delivering that and then also the outcomes that comes like why is this so valuable for the customers that you’re working with?
3 – 0:06:27 Yeah, happy talk about that. So we always answer on that question. We literally call it a burning. Question and it has to be. It’s a litmus test to work with us, right? It has to be a question that you don’t know the answer to.
0:06:35 You have to admit that and not every organization is ready to admit that they don’t know the answers to some really important questions. But the ones that are get the benefit of answering them with us and it is sort of a collaborative thing, so that’s one you have that question that you don’t know the answer to it. If you had the answer, you would be able to do something with it. That’s Part 2. We were not in the business of like answering questions so they can sit on the shelf somewhere and collect us with the other research reports you’ve commissioned. We want it to turn into something like that’s the weather it’s a client report or even our public ones like people will say will get emails from banks that are like hey, is it OK if we do the thing that you guys talked about in this report please?
0:07:10 That’s the whole. That’s why it’s free then. On our website we want you were begging you to go do something with it to take to take that knowledge and turn it into like real products. That’s not what we do, right? We’re research team. We stop after research and we rely on other groups to pick it up.
0:07:26 And then. Once we align on that question, it’s really easy. We then Johnny and I organize my co-founder. We work together for about 10 years now and the whole team that we have a brilliant researchers and strategists. We come at it with pretty agnostic approach.
0:07:44 We think like alright, what’s the thing you would do if you wanted to answer this question? And sometimes that’s a survey and other times that’s one on one interviews. Sometimes it’s immersion, but we don’t limit it to that right? We could run experiments we could be in people’s homes. Gunny was unchaperoned in a prison like.
0:08:02 We’re reading, you know our reports have like you’ll see like a Drake quote next to de Tocqueville like we really don’t care where the answer comes from and that gives us a lot of freedom and flexibility to kind of like go anywhere we want to go right and then typically over like 8 to 12 weeks we are solving that question in any way we can imagine. You’re right, just trying to get to the answer and then we come back with what often looks like a standard research report, but it’s. It’s beautiful, I think that’s a big difference, so I think it gets attention in a way that your typical like graphs and charts kind of thing doesn’t. And it I hope gets up like the real heart of the issue instead of just reiterating what people know about the category and then we try to stick around and make sure that the client is is happy and is able to implement the things that we’re finding in an interesting way, and that it’s changing a little bit right? So there’s been more video work that we’ve done in the last couple of months and we’ve ever done before.
0:08:56 We’re always experimenting with new mediums, and our clients are. Normally pretty innovative when that that you know and that frame of mind and from our standpoint we like nothing, is off the table. So I’m I’m dying to do an oral history as a read out. I think we’re going to do a comic book at some point, like we don’t. I don’t care what it looks like or what it is as long as it answers the question in the right way.
0:09:18 So we are totally open when it comes to that point. I don’t know that that answers it, but that’s kind of our approach and it’s fun, right? When you get to do that, it’s a little bit more fun. And I think we don’t feel like we’re working jobs that we feel like we’re like solving little puzzles with our other weird friends,
2 – 0:09:43 which is probably why I love you guys so much.
1 – 0:09:46 I appreciate that dude. Being stuck out to me there the one is the I mean I need. I would love to hear a little bit more in the emergent part and then the other one is the you mentioned the shift part of it being to video. I’d be interested what that looks like is that are you talking about delivering the reports and part of that is true. But yeah I would love those two things.
3 – 0:10:05 Yeah stuck out to me. I’ll go in reverse so video is we’re doing a mostly as recontact so will do interviews with people and we get what we need out of them you know and also build that intimacy in a lot of times. We’ve spoken with him three or four or five times by the time we get to the video and then the video typically is an expression of the. Thing that we’ve talked about, so we tell them, you know, we ask them to go back and film a video doing a certain thing. There’s some creative prompt that we come up with, and it’s not meant to uncover new findings, but it’s meant to see them in there in their element, in their habitat. And we do it both ways on purpose.
0:10:34 Like the interviews, I don’t know if everybody knows this, or if you guys even know this, but we don’t do interviews over video. We do know video. We do it over zoom audio, and it’s meant to create like this like we call like a church confessional environment. Interesting, you can’t see the person. And you’d be surprised when it feels more like a telephone call how people open up.
0:10:51 So that’s meant to be the the intimate, confessional kind of thing. And then for those who are interested, oftentimes will have them go back with a different prompt and then. But then you see it right then. You have the initial. You had the initial storytelling from them, but now you’re like seeing their lives.
0:11:11 You’re seeing The Dirty laundry piles like we had people do these videos of their lives, and we didn’t specify where they should do it. But they’re just living their lives. So guess what? One guys in his car. One guys outside the daycare picking up his kid.
0:11:24 And he’s like sneaking it in, right? He’s making money. He’s making 75 bucks, right? And that’s when he has time to do it. And it’s just kind of.
0:11:33 It’s great to get both. You get the intimacy, but then you get the texture. The first question you asked now is alluding.
1 – 0:11:40 It was the first one version. I want to know about the emerging emerging.
3 – 0:11:45 Fun Arm immersive practices have been down 100% in the last year. It’s a I’m making up that step, but you get it. We it was core to what we did. It’s going to become core again and we found ways around that during Covid, but we really go to where our people are. So like we studied teachers for we studied teachers for Disney for project we did with Disney around.
0:12:03 They have like a whole program that just brings students on field trips into Disney for educational experiences. It’s like only Disney could do it right? You’re in a physics class. They take you to Space Mountain and they turn on the lights and they start showing you the. Formulas and only Disney, right?
0:12:25 Nobody else doing that. But when we did that project like Johnny was on his own like the back roads at Georgia with these teachers, he’s in teacher Lunchrooms. The teachers were talking about how how hard the parents are to work with, you know. Guns like show me the form show me the field trip for me seeing the forms like no I don’t care how good you are at interviewing or writing surveys or whatever. There’s no. There’s no substitute for Gunny being in the in the teacher lunch room with like a box of Donuts and going through the forms and you can’t can’t replicate that and that’s what I think is part of the magic of what we bring.
0:13:00 Is like we’re willing to put in.
2 – 0:13:07 The work done is we send money anywhere. Thank God he does pictures picture, want to school bus. I had so many kids I can’t go but Johnny will go anywhere.
3 – 0:13:16 God bless him in the rest of our team will too and it just it makes the difference right? You can feel it in the research. It’s a totally different kind of thing and. It doesn’t cost a lot of time, doesn’t cost a lot of money, but the benefit is like off the charts.
1 – 0:13:30 Yeah, yeah. And again feel encouraged jumping anyone. I just one thing I said and one thing I’ve loved you so much better just the whole team at nonfiction is just like you can feel the passion for your work when you speak. Like you know, even with you know now three kids sleepy. You know doing it just comes right through, and I’m sure that that’s just a huge driver for the success of your business and why you guys continue to grow. We love. This is how we hire to write you want you have to want to be here.
3 – 0:13:57 You guys have all worked with people who didn’t really want to be there, yeah?
1 – 0:14:01 You could tell, yeah, but there’s not. There’s now a little bit more of the selfish part that I’m, you know, in you know, interested in exploring a bit more, but one of the things that obviously you mentioned here is this. You’re doing all you know, doing a ton of interviews and a lot of those comes down to interviews. Maybe 30 minutes, maybe an hour and a half, depending on how talkative this person is. And if the time is worth it. And then I know, I know you don’t like dealing it with it, but it ends up and coming into audio files and then those those files are transcript, transcribed, and then there’s some analysis that’s that’s being done, so without. You know, revealing any nonfiction secrets about how they do it.
0:14:32 I’m trying to understand what we’re trying to understand is great, you know, transcription for for what we see is something that is, you know, commodified. There’s tons of providers out there. As long as you can deliver high quality transcript. That’s a service that’s valuable, but not necessarily pushing on to that next level. And So what? We’re trying to figure out here and what we’ve been talking to you about is what is beyond the transcription once the transcriptions delivered.
0:14:51 Once the audio file is all captured, like, what is that process look like? We’re trying to understand that more and figure out how we produce more value in that place. So R and we’re thrilled to be working with you guys on this,
3 – 0:15:10 and I think what you do with our transcripts or what you do on top of transcripts is different than what you get out of your competitors. You know, or the which we’ve worked with before, and they’re fine. And they do transcripts. You’re right, it is commoditised everyone. This transcripts, you know. You can compare your dollar per minute price or whatever, but I think we’re looking for something a little bit more, and I think as well about what you guys do, which is sort of, I think of it as the quantification of the qualitative part of our.
0:15:32 Process and we’re thinking about how do we quantify the qual an. In general, we don’t think about like wonton quality because we have surveys with long form open and it’s right and you guys are quantifying. It’s all jumbled up, but I do think about how to how to layer on some level of mathematics to to better understand meaning behind what people are saying. So the more we can quantify the interviews and the more we can dig at high level qualitative insights in the. In the quant side, in a survey like that’s us doing our job right?
0:16:07 That’s us living up to the promise of not being tide to anyone tactic and being totally agnostic, right? We I’m not saying somethings has to stay in Kuala. I’m like, alright, let’s let’s throw it over to speak and see what they can pull out of it. So a lot of times we’re looking at those transcripts one just to go back and pull out some of the gems. Some of the quotes you might do a 45 minute interview and you’re getting the shape of the story which you need.
0:16:29 You need all 45 minutes, but you might land on. Two quotes in that whole interview or one quote, but that it perfectly encapsulates the thing that you were trying to prove. You know a lot of times on our projects. I say that like it’s not. It’s not really our yes, we layout on our own thoughts, but it’s our job to be the like conduit between the people and the brand that we’re working with.
0:16:54 It’s our job to like to serve the the end user customer to serve the person in the right way. And so that means picking out the things from. Interviews that we think are going to be most powerful and getting an organization to act and understand what’s really going on in these people’s lives. So I think from like a quote pulling standpoint, that’s that’s a big one, but the other one is just like what themes keep coming up like you might do. Like we did something for a large pharmaceutical company and we talked to.
0:17:27 How many was it like 40 neurologists and I did like the bulk of those interviews. I’m not a neurologist. You know. You might be able to sell, and being able to go through an aggregate of those transcripts is something. What am I going to listen back to?
0:17:48 40 hours of audio. There’s no way. So you guys take that 40 hours and you shrink it down into what I would have learned if I had. If I had sat there and listened to 40 hours of audio and took copious notes. And then drew, you know,
2 – 0:18:05 the like the Charlie meme from Always Sunny in Philadelphia all over the wall. I got a string push you guys are doing that for me, right? Instead of me sitting there and drawing my things and my my strings all over like a crazy person you guys are doing those,
3 – 0:18:23 you guys are the strings and you come back and you know you just saved me 40 hours and a lot of headache because you were able to draw the connections between the different things across 40 interviews. It’s just the volume right? So how do you bring that volume down? How do you make that volume digestible? And how do you turn it into something useful for us?
0:18:40 And I think that’s. We’re at the beginning of understanding your power to do that right? I think we’re in like any one or two. An understanding all the ways we can layer your stuff onto ours, right? We never even done it for open ended responses in survey,
1 – 0:18:57 right? I’ve never done that.
2 – 0:18:59 We could do that, but would that look like so anyway?
3 – 0:19:02 All that to say? Big benefit of transcripts,
1 – 0:19:05 and I think we’re early days in terms of the power of doing as well. Yeah, now I just want one thing that stuck out to me throughout my career is something that you touched on really nicely there, which is like. People want the information, but too much information is overwhelming and so for you if you just dumped all that like, you know, the amount of human effort to take the processes is just ridiculous, and so trying to figure that out and even invoices so rich transcripts are so rich with information. How do you make these decisions on what is truly valuable? What you display back to you back to the client? Who gets the final report challenge?
0:19:38 An interesting thing that’s actually being taken place there. I I told you with questions, but you know.
2 – 0:19:48 It opens the right. It’s like the words that they’re saying,
3 – 0:19:52 but it’s also the tonality and I know you guys trying to infer tone through the words, but I just think there’s so much written its richness there. I saw a platform Justin sent it to me that actually is doing surveys via voice responses, so you’re getting the answers invoice and I’m talking to them on Tuesday. What are they just invoice form? Something like that. I yeah, I think it’s yeah.
0:20:14 I think you know all of these things are kind of triangulate Ng. I know you guys are friends with the yak guys as well and you start looking at like OK Yak plus speak. Plus voice form you start like triangulate Ng. What’s the commonality? I mean one is like agile companies who are building new shit all the time.
0:20:27 But the other thing is voice and I think we’re going to see a huge revolution around voice technology and we’re going to use it.
1 – 0:20:40 We’re going to use it to nonfiction. I’ll just add there’s a very interesting pad that came public today from Spotify. That’s doing speech analytics on emotion and tone to actually basically recommended generate the next song for you as well. So there’s going to be a lot more technology applied as as this analysis increases in the capacity continues so very interesting stuff. Very interesting, sort of macro trend that we’re seeing in the world in general. Just a mute. What do you have to say?
0:21:05 Frank? I was. Yeah, I was just going to confirm.
2 – 0:21:09 Just give a little plug for another Toronto company.
3 – 0:21:12 So yeah, I gotta. Cold DM from somebody at voice form yesterday as a podcaster they want to create it as like how to podcast host, interact with their audience and like we always do took in a completely different direction,
4 – 0:21:24 so I think they’re going to have data available as early as next week, and it’s not my business to say when their babies would be available. What’s going on in Toronto?
3 – 0:21:35 What do you guys have that’s going on in the water? It seems like every other company I see that I like these days is from Toronto and I just don’t know what’s going on up there.
1 – 0:21:46 Maybe guys are contracted by the news the way we are down here. Well, the I mean, so that’s when I actually moved to Toronto right before the pandemic. So we saw the magic in the beauty of Toronto pre pandemic. We believe it will restore and that’s why we’re still here in Toronto. But there is a. Prosperous tech community in the city and just attracts really high talent. I know there’s lots of changes happening in the world right now and there’s people who are leaving cities to go outside and buy.
0:22:06 You know, single families with homes, but there’s a lot of people who I think are really connected to the tech community and want to network. And you know that that speed of innovation, the speed of communication that you can have with some of these teams being it’s technically advanced, but also conceptually advanced. Just living in Toronto and it’s pretty incredible place to be. So I can’t say exact, but there’s a lot of people, lot of tech that’s I’m not sure if you have anything to add there, it’s it’s a great place to be in voice technology specifically has a big footprint in in Canada and Toronto.
5 – 0:22:47 Specifically, I would say the voice technology and is like Bard off. I think we’ve talked before. Do it’s like part of the voice type global, which is like the global voice community in Toronto. It’s like you can feel and see that energy if you are into that room is like how much people are involved with the technology and that technology is one part. But the innovation with the technology is the whole new era. What we see things in Toronto specifically on the engineering side.
1 – 0:23:14 That’s incredible with some push weird pushes to like now. Weird there. Goodness like neurotech, there’s a big neurotech community. Yes, in Toronto, several big like accelerator programs and some pretty world renowned places in terms of where do you take your company specifically in Canada, but for example, creative Destruction Lab. Those come all over the world. They’ll fly into. Come to the creative Destruction Lab and some incredible people there too.
0:23:32 So yeah, very interesting place to be and we hope we hope to see it restore soon to the former glory with the meetups in the networking events and everything. They were amazing things. You’d go to a place on a Friday night. Thinking that there be like 10 people there and you go and there’s like 100 people who are just trying to upscale on a Friday night in Toronto. And like that’s when you know you’re in the right place.
3 – 0:23:57 Well, Joe just sent you some vaccines.
1 – 0:23:59 I think he sent you a couple of vaccines which at that job. None of you look like you would qualify,
3 – 0:24:07 but that’s OK, that’s OK,
1 – 0:24:09 we’ll do our best. And then we know you’ve only got a couple of minutes left. Justin, I don’t know if you’re hanging around after you’re hopping off at 12:30. I can hang out for about 5 minutes to 12:35 so I can do about the same. Yeah, but anything? Any last things that you want to? You know anything last things that you want to talk about, specifically, anything that you wanted to share.
0:24:24 While we’re all gathered here today?
3 – 0:24:28 Yeah, I had it. I almost hesitate to share this one. ’cause I’m we’re going to kind of see how this one goes. We a lot of our reports. There, there’s nothing to disagree with really, right? Were like alright Bank should bank should help people make more money, not just wait for people to have more money and runs like yeah seems seems reasonable, but we’re doing a report that comes out next week. There’s like a little teaser video at a URL called.
0:24:53 The URL is saving Americans from the news and we’re launching a new report, and it’s probably I didn’t think it was a controversial topic in some. Unit testing around around some like page tweets we did. I’m curious to see how this one checks out, so anyway that’s our new report. I would be remiss if I did not plug it, but I do it with a slight bit of hesitation because I’m like I’m waiting for the storm of people not liking what we’re trying to say for whatever reason.
1 – 0:25:26 So anyway, you take a look. Hey, good luck my friend. Oh well well click the link and you know I guess there’s that idea of all you know all press is good press but will monitor that.
2 – 0:25:38 Will want it now. I think we I thought we took down everybody but I think sometimes when you take down everybody then people are mad that you didn’t just
3 – 0:25:47 take down one group but we’ll see if that if that holds or that plays out but I think it’s a really interesting look at how news, journalism, media, whatever you want to call it, how that’s devolved over the last few years. And sort of what it’s done to our lives, right? Like we have stats in there, around percentages of Americans have sent an article to someone of another political view just to agitate them, right? And it’s like that’s not nice. That’s not good human behavior.
0:26:12 But it’s like it’s over. Like 20% of Americans. So you’re like, alright? How many American adults are there?
1 – 0:26:20 OK, 220,000,000. So we’re talking about like 44 million people being like people.
2 – 0:26:26 Can you look at this today?
3 – 0:26:27 But but then you have to look at it from the other side too, which is 44 million Americans using that is like a baseline. Are doing something well. We should look at that and we should study that and try to understand what that thing is. Whatever that phenomenon is. So on one hand it’s you know, like not good behavior, but it still deserves to be understood.
0:26:43 So a lot of the report is trying to dig into that, you know us. We’re always trying to go after some really juicy topics and then the one that came after that. I think you guys just got the transcripts on this one. Or are about to is hiring so little state of like corporate hiring, not gig economy stuff. We’re going to follow up, but all the ways in which the hiring process is broken, which I think all of us have experienced some point in our lives, but definitely with the nonfiction take and then trying to rebuild what a better vision could be.
0:27:11 So so we’re, well, I’m fine man.
1 – 0:27:18 Yeah, no, I can tell we’re busy. Yeah, seriously. Reports going it’s good. I’m glad to hear it well, I guess. But you know, I know were coming out. I’m Tim, that’s all. Lauren.
0:27:29 Any questions for Ben before he gets off?
5 – 0:27:34 We have to wrestle. I’m looking forward to both the ideas and I don’t know if you know the Scotiabank it’s in Canada and they have the deadlines like you are richer than you think that is there so it’s like you know motivate you to get the chance. Like very interesting. Looking forward to that and then like I just have one question. I know we can couple of times but I never got a chance to ask you that one which is also on your website and also what you do and you explain beautifully the whole process you do at nonfiction, but there’s a. There’s a two terminology you use which is. You know, reset the recent screen so the research Sprint is basically what we follow.
0:28:08 Also, things like in general on the engineering side and also like how different you say in terms of the research prints. Very interesting is like stuck in my mind like always wanted to ask is like because you say that that’s one week two victory search time. It’s like how hard is? That’s like what does that look like?
3 – 0:28:29 It’s pretty interesting. Yeah, we had to grow into the research Sprint a little bit. We sell these full big studies like 8 to 12 week monsters for you know that’s what Goldman’s buying Marcus by Goldman. That’s what Disney Viacom those guys are doing. But we had an early conversation with a increase their chief strategy Officer. He’ll be he won’t be mad at because he’s a nice guy.
0:28:49 If I get his title wrong, but I think you CSO at arts and letters. Again named Andy Grayson and he was like hey, agencies are never going to buy. You’re a 12 week studies. We don’t have 8 to 12 weeks, so you won’t have a 12 weeks either like OK, uh-huh and So what we did was we designed a smaller version of the non fiction process to go to those agencies to work. Now with the Martin Agency which is down in Richmond, their agency of the year this year, organic BBDO, Campbell Ewald. We’ve worked with a ton of them because of that little piece of advice which was, hey, take, don’t don’t don’t do less good research, right? Don’t like take away part of the process.
0:29:31 But you need to be able to shrink it, and so the way we do that is we shrink the question instead of trying to solve like the state of the thing we saw something here, it’s still doing, the interviews were still doing emerge and if we can fit it, you’re still doing Quant. But we’re just doing it on a smaller kind of question. So that was our, that’s the way we’ve served that part of the market and we didn’t originally write. We were losing projects left and right. Because we were coming in with a 12 week timelines for an agency that had to go to pitch in four weeks.
0:29:59 So we had to do some right sizing there,
1 – 0:30:05 but that’s what the Sprint that’s where the spring came from. Very interesting. Yeah. After the business, right where you’re like like,
3 – 0:30:14 well, that didn’t work. We’d like to do this. We have to make a change with the, you know, but that’s also the beauty of being in a small company. You guys have the same thing, right? Something’s not working or could work better. You just.
1 – 0:30:26 We can switch and like yeah rapidly changes make sense, yeah? Hi yeah you. You said earlier biggest problem was just summarizing like way too much information trying to bring it all together. I’m just wondering if that’s the biggest problem you face or there’s something that’s really a bit more painful than that. Others paint all over. But yeah, that’s a lot of it is is deluge of information is as high in the list?
0:30:51 Not retreading the same kind of stuff that’s been out there been found, and trying to come at things with a new lens or some unique POV. That’s definitely one. And then maybe this isn’t a problem with the research, but it happens after, which is like making sure that the research is used in the company and that it does turn into something where our hands kind of come off a little bit. And you know most of the time you see it turned into something, but I think you know it’s hard. It’s hard, right? ’cause you’re it’s your it’s your baby.
0:31:30 That research project is your baby for 12 weeks and you hand over like a new vision for something. And then sometimes like nothing happens with it. Because budgets get cut or the team switch or whatever, so it’s our job to keep making sure that we’re making implementation as easy as possible. We’ve actually started tapping a consulting firm to kind of come in after us and drill at home because we think it’s good for nonfiction ultimately to see our stuff in the wild. More right?
0:32:01 So it’s not like, oh, we did that with that great research and it’s being used as an internal secret, super duper secret strategy document it, we want it. See it as like. Oh, did you see the thing that Wells Fargo did? Yeah, that was from our research that thing that you saw in the commercial or on their website that was from us. And so that’s challenged. But continuing to work with.
0:32:23 So thank you guys for having a blast. I love I love listening to these and I started with me just sending you a note which is like a like a lovely’s office hours and I don’t know. I just appreciate the time and the good questions and. A partner to work with,
1 – 0:32:43 yeah hey well we look forward to lots more. Have a good have a good rest your day. Have a good weekend and look forward to connecting. Probably chat with you next week. Just said you’re a little bit more quiet than normal. I know we were asking Benson questions back.
2 – 0:32:55 You could get cold. I’m just thank you again so much. Can you show the gold might quickly before you. He said that’s the only color you can get, but. No one believes me nowadays. It’s only had Amazon prime man. Alright pleasure. Thank you, gentlemen.
3 – 0:33:12 I appreciate it and I’ll talk to you later,
0 – 0:33:15 I mean. Just gonna hang out for a couple more minutes. So yeah. What are your thoughts after that?
2 – 0:33:23 Awesome yeah. I always love to hear it and I forgot the mic.
4 – 0:33:26 The camera being off for the for the interview piece of it. I think that’s I think is really interesting to create that confessional. And I’ve been talking a lot about just, you know, the cost of zoom meetings and the you know the cognitive load that comes into those. That’s why I’m so excited about the voice first stuff. So it’s a great conversation,
1 – 0:33:45 especially when you get too many people. So many people on the screen at once and you’re trying to. Process and see everyone’s having a good time while you’re talking like it, just sort of overwhelming load, yes, manage specially as you as a moderator of conversations?
4 – 0:33:59 Yes, yes, but that’s a beauty with them.
5 – 0:34:01 Audio now. Like you know, it’s like it’s about giving an opportunity in. There is no video. Just like for example, the clubhouse. The beauty is with the clubhouse is like and also other other tools similar to the club was like just the audio so you can get a chance and you don’t see any emotions on their faces is like sort of a two sides of them. The audio and voice only options.
2 – 0:34:25 Yeah, there’s a couple of bounces there.
4 – 0:34:27 Couple things I can plug that I’m just like hot topics real quick. So also just still in it. I know Tim’s in it to the implementing the art of impossible, which I think is the road map in the if then statements for creating impossible results. I’m excited about that. There’s a new tool they’ve been messing around with called Talk Dot Social. I think they’re in Alpha right now, but what they do there?
0:34:53 I it’s they create. Experiences for people to be able to build relationships very quickly so you know, I, I’ve been on a clubhouse room called the unstuck dot show for the last couple of days and just going to plug into the next thing. I’m really excited about and it’s great. You get a lot of information, but it’s tough to build a relationship. So the talked, yeah talk social is starting to solve that with some some synchronous sessions to be able to build intimacy very quickly.
0:35:19 The third thing. The fourth thing I’m really excited about right now is creator coins. Rally seems to be the leader in this space right now. Rally dot IO. There’s a particular coin.
0:35:36 It’s the AMA coin. The ask Me anything coin by gentleman named Gregarious,
1 – 0:35:44 and I’ve only seen his last name written not spoken. So I think it’s it’s like NARAIN.
2 – 0:35:49 So I’m going to say no rain,
4 – 0:35:51 but I could be completely off. We had a conversation this morning. I’m going to be working with that core like one is investing in that coin and really starting to drive community ’cause. Which was beautiful. I mean, it’s it’s much easier for the world to invest in a human being than in a company and everything that’s involved with them.
2 – 0:36:13 And I think there’s something very special when I give some feedback to somebody and they come back to me with $20, which is exchangeable for you know that value you know in the coin I will share something that is probably I shouldn’t be sharing about the platform this morning.
4 – 0:36:31 One of the coins went from $2.00 US. Two $500 US in about a period of two hours. I think that that was probably a glitch and that wasn’t the market driving that up. Rallies been down for a couple of hours. I have no idea what it’s about. I shouldn’t be talking about it.
0:36:45 I own five of those coins that I got for free. I exited two of those coins.
2 – 0:36:52 It is excellent. The dollars I exit into other rally coin, but it’s just a very interesting market to be able.
4 – 0:36:58 You know, like I’m looking at each of these coins a little bit of startup, so I’m excited about that. I haven’t had a lot of converts on it, but you know you’ll talk him down.
2 – 0:37:08 Yeah, yeah, I know exactly so it is so anyway, yeah, so check out rally dot Io. I’m just an F on there and then obviously excited about everything.
4 – 0:37:16 Speak, love everything that you guys are doing. Love you as human beings and love these office hours. I’ll come and do a whole. It was tough for me to bite my tongue for the whole. I know I’m sure. I’m sorry I could have taken it in a totally different direction so I just thank you so much.
0:37:26 I really do appreciate you all and I’m glad that. I was here on week one when that so was a quantified self denier. I’m glad that he’s come around and he’s more benefit of quantified self. So you’re welcome for that inside joke that’s probably wasn’t even funny,
2 – 0:37:47 so that’s why. Thank you for everybody else. Yeah well, hey we’re good. We’re getting some fans here watching episodes and giving us feedback,
1 – 0:37:56 so we’re grateful for them and we’re seeing the views actually start to. I mean when I say views like from 20 to 30,
2 – 0:38:02 but those are real people and we appreciate that. Yeah yeah, so it it’s. It’s a great thing to be a part of.
1 – 0:38:09 And I said last week but like one of the people that we just hired on the team. One of the reasons why he seemed so excited about it was because he watched several of the office hours and it’s like that that that same enthusiasm that you watch Ben when he’s talking about the work that comes through our office hours. ’cause we do care so much and it was like it’s hard to not want to join a team that is so transparent and enthusiastic about that work. So that’s those are peripheral benefits. I didn’t actually think about, but are coming coming to fruition. And that’s really. Amazing, it’s huge.
4 – 0:38:37 It’s huge. I love with this stuff that you guys are doing and I’ll come through another office hours in next couple of weeks and except a little bit more so thank you so much. Alright alright love you guys talk to you soon.
1 – 0:38:49 Timothy, you were quiet. I’m sorry I saw a couple of times you wanted to talk. How are you feeling? How are you? Well, actually I didn’t. I wouldn’t, I wouldn’t have. Done any better than Justin would, meaning that it’s fine. I just had an idea of.
0:39:10 You know they mentioned a lot he when he mentioned how they perform. Um? Audio driven interviews is. And essentially reduced not only the. Uh, the load of processing the video, but the reduced the bias that Freud talked about a lot and they tap into this.
0:39:36 Sort of the. Ameliorate the problems that human nature poses in. In terms of openness and just. Talking your mind out. And.
0:39:52 You know? In the way that you also do similar type of research is looking to Google search analytics. You see what people are tapping into Google search and you see you know political events and you can. Currently you correlated to particular jumps in in searches. In this all really comes down to speech and what I was hoping to mix in rather.
0:40:21 My emptying it right now is that. I actually wonder what would be the. What are the privacy concerns would be round Neuralink as soon as we do use it to chat. Since you’re going to be literally talking your mind out. While you can control your speech, maybe there might be. Yeah,
1 – 0:40:49 it’s just. It was very interesting point even feel because I I was.
5 – 0:40:53 I was watching. Actually it’s only YouTube. It’s in the wall. Yesterday is like asking equation on the clubhouse and it was the question of person. Ask about the same someone from CNS like ask about the new rolling and like the effect of the new running because he was starting his business into the sort of the new rolling. It’s like should I? It’s like what stage? I am in is like.
0:41:14 What do you think as a neuralink, what they’re doing an end? It’s like no one else. Answers always like very interesting. And what he responded is like we don’t know much about what they are doing yet. In the new rolling is like how far they are in terms of the science scientific breakthrough and the philosophy.
0:41:28 What he said were interesting. Stick to my mind is like this is not what had me rolling, they are doing. It is not more about the engineering, it is more about the philosophical and the scientific breakthrough. Unless until that’s not done. It’s too far that can be done in.
0:41:47 He’s just quoting his words. He said that can be done tomorrow or it might take next 50 years to get to have those breakthrough to have those new rulings are playing of music in your mind or sending a message from brain to brain. You know I’m sending a message to Tyler right now, so that is more about the scientifically and you know, psychologically breakthroughs than the engineering side is like we have no idea how far we are from that point.
6 – 0:42:15 You know. One thing though I. I would say in the study of the impossible very well researched book by Stephen Cutler. Just just talked about. From that standpoint, I can’t agree with you. It’s not impossible, and we actually do know when it’s coming together, something that we don’t in the sort of. As a comparison, we do not know whether we will ever have a GI that we don’t know because we simply don’t have any even.
0:42:35 You know the processing cards simulate just your nerve in the in the retina. That takes up the supercomputer somewhere in Japan. Like that’s we do not know that, but then the neural link I’ve it’s publicly available information that they don’t develop much technology. They hurt. I mean the higher is over there are taking the technology that’s been around since 1960s into the utilized in terms of limited placement.
0:42:59 But that’s that’s in terms of in terms of adding the ability to will essentially transmit the nervous signal. Wirelessly or otherwise, for people with disabilities of different sorts. But that said that I mean, yeah for sure that there needs to be a say that there will need. There will be needed scientific breakthroughs, but. The tech was there. For more than 60 years, so I would expect it to be around in 20 years.
0:43:38 And as as you and just recently been posting the cost. Will be within $3000.00 of an eye laser surgery thing.
5 – 0:43:51 It is more about than like the financial cost or on the tech side’s like what what type of fun we might have in the future. But what I see is an opportunity to we are going and heading in that directions which like we might see them rolling startups is other than like what Neuralink is like you know into the neurotech. Basically it’s like might be 1015 companies working into the same directions and they might have a breakthrough. In the future, and might open up a lot of space, but yeah, that is very interesting field and we might see a lot in the future.
1 – 0:44:26 Other than leveling we’re doing with the tech and on the engineering side. Lauren, alright yeah, I think it’s. Schedule, what do you think? Question at the end there? Oh yeah, now you just reiterate way I could see anyone summarize any wants to provide some level value. Not really sure about the whole.
0:44:48 I I stuff we’re just talking about there.
2 – 0:44:53 I will send the link. I’ll send a link and if you are really interested I would encourage you to watch that one.
5 – 0:44:59 Yeah, I’ll definitely find out. It’s only 15 minutes outside.
1 – 0:45:02 There’s two things that I thought were interesting. That was the original I think. Think that Tim brought up which was, you know, just just communicating with just audio when you’re not looking at someone’s face versus actually seeing the face and when you shut off the stimulate, you shut off the stimuli and input of voice. Or yeah, your sensitivity in your awareness of your own. Voice goes up, you know significantly when you’re close at like one sense rather, senses get heightened in away. So if we were all blindfolded right now would be much more eloquent.
0:45:29 Speakers may be very, very fast about some beauty. That’s what’s going on with this whole audio thing right now. You can feel it on clubhouse like. How much working people are putting into pronunciation and communicating ’cause I like. You always see me. I talk with my eyes closed and part of that is that process.
0:45:45 I can’t if I’m looking at you, why do what I’m thinking too much and I’m processing too much information so? Like you’re buffering, yeah, it’s and and then the other part tended not to go too deep back into that, but like the thing that I’m questioning is like so the neural link part with you know movement of limbs and stuff, but the part that you know is the very fascinating is when will you be able to communicate messages and. And you know, make that universal. So depending on your language, cultural understanding, how one brain signals a single word versus someone else is and how long until we get systems that recognizes that across all languages and all people and brain types and sizes and everything. And then the other part is, is that a conscious? I’ve seen, you know, work around it that it’s a conscious thing, so you’d have to set like almost like an Amazon like Alexa, Wake word that then actually triggers the actual communication so that it’s not.
0:46:39 Extracting subconscious, or you know, just below subconscious processing of language. It’s more conscious messages that you actually want to send.
6 – 0:46:54 This is a very deep question in terms of. I mean we were utilizing language in the same way. Our brains are totally different than you know to create a scan of just one brain will take us will take us awhile to create two. It’ll take us two Wiles. And then it’s although it’s scalable.
1 – 0:47:13 Yeah, the translation partners is. It’s even more than that.
5 – 0:47:18 It’s like how much newsstand about the brain it’s like. You want your own brain that the language doesn’t matter because we dump and understanding of the language to the brain. Brain was just an engine who like just the process. Everything right? It’s like we learn English. We learn of whatever the Hindi, French, Japanese, Chinese, which like, retrain our brain is like.
0:47:38 How hard is that to even understand about this? Multiple languages is like how hard is that for you? For example, Tyler to learn French or Hindi. Fluently at this age, with well, six sense, there is a correlation of of the ability to connect ideas together,
6 – 0:47:54 and it’s the third graph the forgetting. The name center graph, something the graph when you take LSD and not essentially shows you how you can interconnect ideas which sometimes are not even connected. But that’s the ability to actually learn a new language and start branching out. It’s like, yeah, you can know the word, but you don’t know that word in in a different context. And while some people are more able to talk in one context and. Definitely like you. Tyler can do.
0:48:22 Just fall into flow and forget about others and it’s OK. No complaints here just. The the part, it’s it’s, it’s we have these areas of expertise and people develop. It is slightly differently, you know. You can go into deeply into one subject.
0:48:40 You will can be generalists, and it’s we will know about that, but. It’s like. The.
1 – 0:48:51 It seems like the measure for this well in just your own your own, even the languages you know shape your understanding of the world and what you what you comprehend too. So this I mean we could get lost in this, I’ll guess. Well, bring this back as we have 9 minutes left. We had a great awesome guest with Ben here. And Justin Justin I know again is used to talking so I felt I felt his pain.
0:49:09 But then also gave us wonderfully eloquent answers about that, like the amazing work they do at nonfiction, and we’ve seen some of the studies that they’ve publicly. We’ve also done some work around the research projects that they’re doing with customers and clients, and it really is a beautiful process. You listen to the interviewers on their team. They are so talented at what they actually do. Is there anything? I guess, any thoughts as we sort of?
0:49:36 Yeah, just process what we just heard from Ben. Anything that you’re thinking we’re moving into our discussions on pricing. We’re moving into discussions on financial view and then also setting goals up for the next quarter and just wondering if you see any connections of that. Is there anything that we learned here today that can help guide us through these next couple of weeks as we try to have a really successful second quarter in 2021? Yeah, so your idea for OK.
0:50:04 Ours is focusing more on. Like the output, as far as like summarizing all the information that comes through, I really like that. Wanna do that? Nowadays they have like the articles online as like this is a 5 minute read. Here’s a quick little summary like a abstracting away would be nice if there is some sort of way to do like an automatic abstract and to like.
0:50:21 Like put into the system like what I want from this report and then the goal is and finds that and just throws it in the abstract for you. Going to get the access to GPT 3. I I. GT3 that’s the same. Yeah, yeah, we’ll get access to that baby. I don’t even know that unlocks a whole other can of worms, but I’d really like this to that is a waiting list on it. It’s been in our Trello cards for awhile so it’ll it’ll come but it opens up a whole can of worms and really also I think could depending on how we do that can focus our whole team and also get lost in the possibilities there.
5 – 0:51:12 It’s sort of Yahoo can order for what you do there. Lots of blank canvas. We can draw different features and can. Yeah, maybe both. The mindset to go with to head into the new quarter is.
6 – 0:51:26 Looking at at their whole business model, which is literally knowing, you know, going deep into the subject matter and being there in the field, we should apply that to. I mean, we have Leon, I should be talking about that probably, but UX research is something that we should perform ourselves or otherwise there’s something that go out there in the field and besides us using the system. We definitely have users and have a very. Sort of literally sit behind their backs and see how you speak.
1 – 0:52:03 On the other part that’s interesting and I talked about this earlier this morning in our actual team meeting was like this idea of like triggers and then like macro trends, right? And So what Ben talked about is immersive. Research was not is not being done right now, of course, because of the pandemic, but they plan to do it again and the original vision of speak in a way before the pandemic started was actually to make sure that we had, you know, recording natively on your phones, so that if you were in an immersive environment like that, or in outdoor meetings that you still had an easy device for capturing. Recording and analyzing it with the meta details at that exact moment as well too. So as we start to see this emerge from what we’re doing now, where we’re on, zoom calls all the time and those are the inputs as the world does come back together.
0:52:41 Zoom in these, they will still be continued to be inputs, but there will be these other ones out in the real world and speak as a lot of potential in value as that actually takes place.
5 – 0:52:56 Wanting stick to my mind is like what he talked about it last year is like OK, the research understanding about the user and when Lauren you ask about the challenges. The one point he pointed out about having understanding, making sure that they implement that in there. You know that’s advertisement or the company website or anything. The implementation of the research is more important at the same time. Also doing the research you know the whole analysis done and the report generation and everything.
0:53:21 It’s a one part, but if everything is not implemented, that’s a pain. That is. Make sure that that’s supposed to get executed properly. It’s like the same thing is like if we build something an an OK, we do everything, but if it is not sort of executed or not implemented on the users and then there is a gap that is then that’s there is a pain even let’s say you know in terms of the learning so we just have to make sure that if you think if we decide if we plan if they implement. It’s supposed to get executed at the end on the users, and it’s like it’s not supposed to be on the speech platform.
1 – 0:54:04 Sitting somewhere under a tab outcome versus output. Sort of, well, we’ve had that. We’ve had that gap before. For example, this is maybe not directly related, but like people coming to system, uploading it and not realizing the transcript editor was available, so not seeing the full implementation of what was actually possible with the system. And I saw this with my own life when I was specifically I was doing the Google ad grants for nonprofits, plug in their system $10,000 a month and advertising sent tons of traffic to their site. Build this incredible report that showed everything that was happening.
0:54:33 Make recommendations and just not having the capacity. To implement the changes that were required and how frustrating that was for myself and and so it really connected with me. When Ben talked about that if putting so much effort into something, and even you know there’s there is a gap though, right like? If it’s not implemented, it means that you didn’t communicate it effectively enough. Like I know, there’s always limitations within the organization this capacity issues, but if you truly hammer the point and deliver the information in the way that it needs to be, there will be no other choice.
0:55:07 But for the organization to make those changes. To do that implementation. So how can we help Ben with that delivery? And so maybe maybe part of it. This is assuming now, but like the is because it’s some of it is so qualitative that if we could get more quantitative analysis that it’s so data driven.
0:55:16 That they can’t. They can’t ignore it like what are these things and what are these blockers from that implementation standpoint that we can actually help and solve that gap. ’cause that is a true pain when that he’s experiencing their teams experiencing other research. Teams are experiencing and many people doing marketing or analytics or intelligent works, or actually experiencing too. Yep.
5 – 0:55:42 And one thing he also pointed out about how speak helps them to save the 40 hours instead of watching and listening the whole audio clip and figured it out figuring out the theme around that around in that bucket of the audio is like how we can improve in their directions like you more inside around that theme was like, oh, they’re talking about hiring. But in the hiring there talking about XY and Z.
1 – 0:56:06 So it’s like how we can improve that to provide more exciting and maybe just giving them more like control over. I like organizing it too. ’cause like we take all their information which comes with some big block and then we break it down into like different blogs like keywords,
3 – 0:56:22 transcripts, all different forms of information that is available in that one block.
1 – 0:56:26 But then after that they don’t really have the ability to like just pull out and take what exactly what they want like we provide them with like the buffet but we don’t provide them with like the plate to put all the stuff that they actually want on and just yeah food analogy. I love it. Wow didn’t see that one coming.
2 – 0:56:45 Relationship between relationships between entities is something that we.
6 – 0:56:50 We should look into this at least every hope. Have an exploratory project at first. But um. Having a network of interconnected, interconnected data ideas in relationship with time is something that.
6 – 0:57:07 We’re doing we’re doing right now. Is Lauren. You’re exactly correct, which we’re taking the ball commedia, generating bulk of insights and an output in the bulk of them without any.
1 – 0:57:20 Huh? Necessarily meaning making and then we’re also, you know, besides the dashboard, we’re also keeping the analysis like one of the dreams that we’ve all had has been. How can we know one of the gaps that we saw was, you know, companies processing files individually? But what we saw was this opportunity to process files on bulk, specially if you know uploaded overtime or different times of day. And so besides the dashboard and the deep search right now, we really don’t have that much way to package up the analysis of multimedia files into summarization’s and. You know, I just think of bends.
0:57:55 You know example with nonfiction is like you know, if they ask, for example, consistent questions throughout those interviews, we now have a consistent data point that’s then throughout how can we look at that question over and over again, and then group all the answers together and pick the themes or the keywords out of those answers specifically, that’s truly saving work in time. We’re not quite there yet. I know we can get there and that that stuff in the pipeline, but you can hear if we could save 40 hours already. How much could we save moving forward? And if that we could save them 40 hours or it’s a 60 hours per project, how many more projects can they do?
0:58:28 How much growth can they have? How much value can they deliver for the people that they’re working with? It’s a lot of code in children and opportunities there too young working that directions to having their system. Which is the foundation is already there? That’s the beautiful thing. And one last part I’ll add is like he talked about that.
0:58:46 I love this part where he mentioned that they had to do the condensed version of their engagements. So instead of doing 8 to 12 weeks. So like we don’t have that much time, we need to do two to four weeks or six weeks. Maps, sprints, right? And I just reset sprints.
0:59:02 Research interesting. It’s about the part that I also thought about is like you know we have a new market or on boarding and maybe this incoming connections, the connection it just. Marketing sprints and then also choosing how can you make an impact in a short time so when they when they have a short and time frame all the sudden, it really prioritizes the questions that they are asking or you know the actual goal that they can have and so hopefully this connection is making sense. But I just think of you know, for example, our UX person even coming in three months engagement by having that engagement you put constraints on what you do and then you really have to like maximize the choices that you make in the output inactive actions that you make. So if you’re trying to get results in in marketing.
0:59:43 As he always sometimes difficult in one month or two months or three months as you extend it, you know that you can make this long term effort. But when you shorten that timeline to two weeks, it’s like how could I make this crazy impact in two weeks? That actually helps with growth and just yeah, just very, very interesting concept. Like you said, software development, research, development, and then the the implementation of constraints in time and delivering value.
5 – 1:00:10 Because what I personally think is like when we think as of one week Sprint we used to do the two week Sprint before right, but we converted in quarter. One is like let’s do the one week Sprint because you start thinking. Personally I started thinking and just the whole different directions is like OK we want to achieve 10 things. Let’s divide in file. It’s dividing 3 and you are just going to ask the different questions how you can resolve quicker and also provide the value.
1:00:27 It’s not about just resolving the problem, it’s also about providing the value at the same time and it’s like. That’s very interesting point. I was like if even in the marketing and sales is like or it’s a two week Sprint or one week Sprint, what one thing you can do? It has so much value can provide in a month. You know you can see that ripple effect in a month and two is like what only one thing.
1:00:52 Just focus. Everything else is fine. It’s like one thing can achieve in that one. Yeah the whole course is different Now the whole recipe is different.
1 – 1:01:07 Creates a huge difference you talked about. I don’t know if you, I’m sure you saw it, but the Coleson brothers at Stripe talked about how many code changes they pushed in the year and it was like 12 code pushes a day or something like it’s insane and and to develop and iterate that speed. You know the other part that we talked about is the more iterations that you do, the quicker you learn an in the end that leads to greater success. So what a powerful concept is just shortening that down in the prioritization that it gives you. Just beautiful thing. For I know we’re tighter here for time because we had that I hope people enjoy Ben coming on.
1:01:39 I hope if you’re watching this or listening that you enjoy that you know Ben is an expert at what he does and didn’t talk too much about his past but has a belief exited from companies twice doing what he’s doing and gunny. His partner was one of the head people at Vice, which is a massive organization which was sort of changed. How we viewed media and news and research in journalism. So that’s amazing team that they actually have there and the fact that he gave 30 minutes. While he is so busy and doing all this was really nice, I hope he didn’t feel like he just came and we just drilled him with questions.
1:02:13 I know maybe we could have had a little bit more conversational tone, but I for anyone interested in this stuff he made some amazing interesting points that that I hope resonated with people who watch anything else before we wrap this up. It’s a beautiful sunny day here. Any else that you guys want to talk before we wrap up office hours? #9? That wasn’t that was great talking with man and just installers in order to have on speaker officers.
5 – 1:02:41 So looking forward to more the guest on speaker, he’s always talk about the problems and how speaking I can help them do his own those solution problems.
6 – 1:02:51 Timothy
1 – 1:02:53 yeah, I think it’s been more than enough. This is, I feel like this one office hours had more content than normal office hours combined, so I’m pretty satisfied. Timothy, good. My mind wanders a little bit building technologies like building planes.
6 – 1:03:11 Planes are not energy effective. Birds are, but it’s not engineer in. It’s not as simple to build in engineering terms.
1 – 1:03:25 Good thing we’re building planes at least planes OK. I don’t have much to say that everything we’ve had, we’ve had birds flight analogy. We’ve had food analogies here today, and yeah, we’re I. I’m pretty happy. Overall, I guess that you know, just moving forward will have another office hours next week. We’re actually going to know we’re not there yet, but we’re coming up on Good Friday. So one one week we’re going to have office hours on Thursday.
1:03:47 Coming up here, and I’m not going to get into it today, but some really interesting things. I hope to share around some some growth marketing, some growth strategies, and I don’t like the term growth hacking. Some really interesting things that we’re exploring now and will be implementing and documenting publicly and continuing to build the value of speak and having wonderful conversations like that where we can really dig in and understand what people need and how we can help provide true value. So that’s an honor again. Thank you everyone who joined us.
1:04:14 Appreciate this very much guys. Office hours 9. Thank you, have a good weekend. Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Share. Excel. Join a growing community of researchers and marketers who trust Speak Ai as their all-in-one solution for generating high-quality media assets to make better decisions, faster.
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In This Discussion:In Office Hours 13, Speak Ai is joined by product manager Leon Li 🌊!
Together, the team talk shares:
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Our ongoing work to refining our value propositions
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Product offerings like the embeddable recorder that are driving sign-ups and adoption
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Finding our way to product-market-fit with an ambitious multipurpose platform
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The balance of solving pain points and experiments with innovation
A great way to spend a Friday.
Have a wonderful weekend everyone ❤
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The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
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Transcripted (Unedited) - 63 min read (12,434 Words) 1 – 0:00:00Alright, recording office hours. This is 9. We did eight. Hey can we do two time everyone put two up on our team then we put one. Well now we got one to try to get to #9. 0:00:10OK there we go. There we go. I was number 9. This has been a ton of fun. Every week we get together. 0:00:1812:00 PM Eastern Standard Time we jam. Justin is a lover of jam. Sometimes it’s just our team, other times we have wonderful guests and today we have two wonderful guests were there being just the Finkelstein. I said Legendary walking talker and all around smart Guy genius good person and also Benjamin from nonfiction research and very happy to have him here. You’ve got a lot going on your life. 0:00:38Your family is expanding then and so we know your time is valuable and you still came. You’re still here. I’m I’m awake at all hours these days. 3 – 0:00:48They added a third with three boys. We added our third a couple weeks ago, but easing back into the work world and I don’t know this is a fun. This is a fun call. Just another call so I’m excited about this one. 1 – 0:00:59I’m glad that you see that you don’t actually look like you’re too tired. You look happy. 3 – 0:01:06Yes, right? Time today. This is artificial. 1 – 0:01:10Artificially popped up here, but that’s OK. Well, we’ll get you through a pump you through Ben. Hang around for 30 minutes here and then he can doubting your having a nap after that, but hopefully. We are first of all huge fans of nonfiction were originally introduced by Justin. Just I’m not sure if you want any to add any context to how this all came together. Um, I I’d be happy to do this quickly as possible is Justin can do. 3 – 0:01:35I met Tyler around end of February last year through I think a LinkedIn comment that we were just into the DMS and you know started speaking late and decided to move our our relationship to having live zooms met. 1 – 0:01:50Ben Ben take one of our jam sessions year and I was just really passionate people. 3 – 0:01:55You know people, you know that. Teams and people that I just really like being around and you know, 1 – 0:02:04can’t they can’t. Neither of you can seem to shake me and then we did a damn picking November where you got introduced and we just been off to the races and just figuring out exciting ways for the groups the partner had been pretty successful at it so far. Beautiful and then you know not to put you on the spot. I know you’re you know very good talking about what you do when you’re doing some great work, so maybe just a little bit about nonfiction and just you personally would love love to hear and let me say I knew I was going to be buddies with 3 – 0:02:33Justin about 45 minutes after meeting him because we went through this like very, you know, it’s like a is at city. There’s people from city. There were like doing like the business thing that ends within 30 seconds just and figured out that I was from outside Philly. Were talking bout ECW which is the like. Fledgling wrestling promotion that got famous outside of Philly. 0:02:49So we’re talking about like like hardcore 90s wrestling, about 45 minutes after meeting him. So that’s that’s the Justin Magic, right? Yeah, that that time to that thing, yeah, so nonfiction research is sort of an unusual research company, which you don’t hear a lot of people don’t normally form unusual research companies. They form unusual, anything else, right? But our whole approach is to just get below what you see in a lot of research, which is surface level. Kind of things right there, asking people about you know the same kind of things about their lives that you see in every research report. 0:03:21It doesn’t really dig beneath the surface, it doesn’t get at the real decision making behind the thing, so everything we do, we’re looking to get below that level. So like we did, a secret financial lives report, which I think most of you have probably read, but it’s not really about banks, it’s about money and people’s relationships with money and how that goes wrong and and how banks could be something to help it go better. And so in that report, you know we’re talking to convicted bank robbers to ask them how they could. How they would remake the financial services industry, but that’s a good flavor of what we do right. Everything we do is we’re going below the surface to try to get that real human truth. 0:03:56The emotional part of living your life. And we do it for some of the biggest companies in the world. And then we also put out our own reports on topics that we care about, so that’s it. That’s the whole business kept it. 1 – 0:04:11We wanted to keep it as simple as possible. Yeah, I love that you and on your current website, you talk about how your risk your mental health for your, for your clients and for everything that you do. And I just think that’s such a beautiful thing. I would be interested to know there is this breakdown of the research reports that you’re generating and then also the ones that you’re doing for in client engagements and customer engagement. So what like what is the? I guess the breakdown and then when you talk about also being unusual you know what are the challenges that have communicating that to some of the customers that you’re working with, or that you hope to work with? 3 – 0:04:46Yeah, so the good thing about the clients that we work with is a lot of times they’re opting in before we go find them right. They’re coming to us and saying. Hey, I read this thing. I really like secret financial lives or whatever it is to play list report or the intimacy report. Can you do that for blank for whatever their categories and a lot of times there is that that, like transferability, we can take the approach and apply it to something they’re working on because nothing is really about. Nothing is really about the actual category, right? It’s not about banking, it’s about money and self worth. 0:05:17It’s not really about CPG products, it’s about like feeding your kids and how you express love to them, right? So everything kind of gets elevated up. And so I think the clients that opt in at least now maybe not in the beginning and people were talking about this. What do you? What are you doing? 0:05:33But by now people. We’ve been around long enough, you know. We just started our 4th year, which kind of crazy to even say that. But by now people have read the stuff. They know what they’re getting into. 0:05:43I think when they come to us, and so that’s kind of helped. Like being really forthright with how we do research. It’s helped us attract people who are like us and who want to do the research the way we do it. 1 – 0:05:56And so it’s been this little bit of like a flywheel effect for us. I mean, you guys anyone could jump in here, but I’m I’m just curiously question also and I know a bit of this, but still the context of use it. You know someone reads secret life, financial life of Americans and then they come to you and they actually want to create an engagement. We say we really love the work that you’ve done this research. What is that process then look like for you actually engaging, doing the research and then delivering that and then also the outcomes that comes like why is this so valuable for the customers that you’re working with? 3 – 0:06:27Yeah, happy talk about that. So we always answer on that question. We literally call it a burning. Question and it has to be. It’s a litmus test to work with us, right? It has to be a question that you don’t know the answer to. 0:06:35You have to admit that and not every organization is ready to admit that they don’t know the answers to some really important questions. But the ones that are get the benefit of answering them with us and it is sort of a collaborative thing, so that’s one you have that question that you don’t know the answer to it. If you had the answer, you would be able to do something with it. That’s Part 2. We were not in the business of like answering questions so they can sit on the shelf somewhere and collect us with the other research reports you’ve commissioned. We want it to turn into something like that’s the weather it’s a client report or even our public ones like people will say will get emails from banks that are like hey, is it OK if we do the thing that you guys talked about in this report please? 0:07:10That’s the whole. That’s why it’s free then. On our website we want you were begging you to go do something with it to take to take that knowledge and turn it into like real products. That’s not what we do, right? We’re research team. We stop after research and we rely on other groups to pick it up. 0:07:26And then. Once we align on that question, it’s really easy. We then Johnny and I organize my co-founder. We work together for about 10 years now and the whole team that we have a brilliant researchers and strategists. We come at it with pretty agnostic approach. 0:07:44We think like alright, what’s the thing you would do if you wanted to answer this question? And sometimes that’s a survey and other times that’s one on one interviews. Sometimes it’s immersion, but we don’t limit it to that right? We could run experiments we could be in people’s homes. Gunny was unchaperoned in a prison like. 0:08:02We’re reading, you know our reports have like you’ll see like a Drake quote next to de Tocqueville like we really don’t care where the answer comes from and that gives us a lot of freedom and flexibility to kind of like go anywhere we want to go right and then typically over like 8 to 12 weeks we are solving that question in any way we can imagine. You’re right, just trying to get to the answer and then we come back with what often looks like a standard research report, but it’s. It’s beautiful, I think that’s a big difference, so I think it gets attention in a way that your typical like graphs and charts kind of thing doesn’t. And it I hope gets up like the real heart of the issue instead of just reiterating what people know about the category and then we try to stick around and make sure that the client is is happy and is able to implement the things that we’re finding in an interesting way, and that it’s changing a little bit right? So there’s been more video work that we’ve done in the last couple of months and we’ve ever done before. 0:08:56We’re always experimenting with new mediums, and our clients are. Normally pretty innovative when that that you know and that frame of mind and from our standpoint we like nothing, is off the table. So I’m I’m dying to do an oral history as a read out. I think we’re going to do a comic book at some point, like we don’t. I don’t care what it looks like or what it is as long as it answers the question in the right way. 0:09:18So we are totally open when it comes to that point. I don’t know that that answers it, but that’s kind of our approach and it’s fun, right? When you get to do that, it’s a little bit more fun. And I think we don’t feel like we’re working jobs that we feel like we’re like solving little puzzles with our other weird friends, 2 – 0:09:43which is probably why I love you guys so much. 1 – 0:09:46I appreciate that dude. Being stuck out to me there the one is the I mean I need. I would love to hear a little bit more in the emergent part and then the other one is the you mentioned the shift part of it being to video. I’d be interested what that looks like is that are you talking about delivering the reports and part of that is true. But yeah I would love those two things. 3 – 0:10:05Yeah stuck out to me. I’ll go in reverse so video is we’re doing a mostly as recontact so will do interviews with people and we get what we need out of them you know and also build that intimacy in a lot of times. We’ve spoken with him three or four or five times by the time we get to the video and then the video typically is an expression of the. Thing that we’ve talked about, so we tell them, you know, we ask them to go back and film a video doing a certain thing. There’s some creative prompt that we come up with, and it’s not meant to uncover new findings, but it’s meant to see them in there in their element, in their habitat. And we do it both ways on purpose. 0:10:34Like the interviews, I don’t know if everybody knows this, or if you guys even know this, but we don’t do interviews over video. We do know video. We do it over zoom audio, and it’s meant to create like this like we call like a church confessional environment. Interesting, you can’t see the person. And you’d be surprised when it feels more like a telephone call how people open up. 0:10:51So that’s meant to be the the intimate, confessional kind of thing. And then for those who are interested, oftentimes will have them go back with a different prompt and then. But then you see it right then. You have the initial. You had the initial storytelling from them, but now you’re like seeing their lives. 0:11:11You’re seeing The Dirty laundry piles like we had people do these videos of their lives, and we didn’t specify where they should do it. But they’re just living their lives. So guess what? One guys in his car. One guys outside the daycare picking up his kid. 0:11:24And he’s like sneaking it in, right? He’s making money. He’s making 75 bucks, right? And that’s when he has time to do it. And it’s just kind of. 0:11:33It’s great to get both. You get the intimacy, but then you get the texture. The first question you asked now is alluding. 1 – 0:11:40It was the first one version. I want to know about the emerging emerging. 3 – 0:11:45Fun Arm immersive practices have been down 100% in the last year. It’s a I’m making up that step, but you get it. We it was core to what we did. It’s going to become core again and we found ways around that during Covid, but we really go to where our people are. So like we studied teachers for we studied teachers for Disney for project we did with Disney around. 0:12:03They have like a whole program that just brings students on field trips into Disney for educational experiences. It’s like only Disney could do it right? You’re in a physics class. They take you to Space Mountain and they turn on the lights and they start showing you the. Formulas and only Disney, right? 0:12:25Nobody else doing that. But when we did that project like Johnny was on his own like the back roads at Georgia with these teachers, he’s in teacher Lunchrooms. The teachers were talking about how how hard the parents are to work with, you know. Guns like show me the form show me the field trip for me seeing the forms like no I don’t care how good you are at interviewing or writing surveys or whatever. There’s no. There’s no substitute for Gunny being in the in the teacher lunch room with like a box of Donuts and going through the forms and you can’t can’t replicate that and that’s what I think is part of the magic of what we bring. 0:13:00Is like we’re willing to put in. 2 – 0:13:07The work done is we send money anywhere. Thank God he does pictures picture, want to school bus. I had so many kids I can’t go but Johnny will go anywhere. 3 – 0:13:16God bless him in the rest of our team will too and it just it makes the difference right? You can feel it in the research. It’s a totally different kind of thing and. It doesn’t cost a lot of time, doesn’t cost a lot of money, but the benefit is like off the charts. 1 – 0:13:30Yeah, yeah. And again feel encouraged jumping anyone. I just one thing I said and one thing I’ve loved you so much better just the whole team at nonfiction is just like you can feel the passion for your work when you speak. Like you know, even with you know now three kids sleepy. You know doing it just comes right through, and I’m sure that that’s just a huge driver for the success of your business and why you guys continue to grow. We love. This is how we hire to write you want you have to want to be here. 3 – 0:13:57You guys have all worked with people who didn’t really want to be there, yeah? 1 – 0:14:01You could tell, yeah, but there’s not. There’s now a little bit more of the selfish part that I’m, you know, in you know, interested in exploring a bit more, but one of the things that obviously you mentioned here is this. You’re doing all you know, doing a ton of interviews and a lot of those comes down to interviews. Maybe 30 minutes, maybe an hour and a half, depending on how talkative this person is. And if the time is worth it. And then I know, I know you don’t like dealing it with it, but it ends up and coming into audio files and then those those files are transcript, transcribed, and then there’s some analysis that’s that’s being done, so without. You know, revealing any nonfiction secrets about how they do it. 0:14:32I’m trying to understand what we’re trying to understand is great, you know, transcription for for what we see is something that is, you know, commodified. There’s tons of providers out there. As long as you can deliver high quality transcript. That’s a service that’s valuable, but not necessarily pushing on to that next level. And So what? We’re trying to figure out here and what we’ve been talking to you about is what is beyond the transcription once the transcriptions delivered. 0:14:51Once the audio file is all captured, like, what is that process look like? We’re trying to understand that more and figure out how we produce more value in that place. So R and we’re thrilled to be working with you guys on this, 3 – 0:15:10and I think what you do with our transcripts or what you do on top of transcripts is different than what you get out of your competitors. You know, or the which we’ve worked with before, and they’re fine. And they do transcripts. You’re right, it is commoditised everyone. This transcripts, you know. You can compare your dollar per minute price or whatever, but I think we’re looking for something a little bit more, and I think as well about what you guys do, which is sort of, I think of it as the quantification of the qualitative part of our. 0:15:32Process and we’re thinking about how do we quantify the qual an. In general, we don’t think about like wonton quality because we have surveys with long form open and it’s right and you guys are quantifying. It’s all jumbled up, but I do think about how to how to layer on some level of mathematics to to better understand meaning behind what people are saying. So the more we can quantify the interviews and the more we can dig at high level qualitative insights in the. In the quant side, in a survey like that’s us doing our job right? 0:16:07That’s us living up to the promise of not being tide to anyone tactic and being totally agnostic, right? We I’m not saying somethings has to stay in Kuala. I’m like, alright, let’s let’s throw it over to speak and see what they can pull out of it. So a lot of times we’re looking at those transcripts one just to go back and pull out some of the gems. Some of the quotes you might do a 45 minute interview and you’re getting the shape of the story which you need. 0:16:29You need all 45 minutes, but you might land on. Two quotes in that whole interview or one quote, but that it perfectly encapsulates the thing that you were trying to prove. You know a lot of times on our projects. I say that like it’s not. It’s not really our yes, we layout on our own thoughts, but it’s our job to be the like conduit between the people and the brand that we’re working with. 0:16:54It’s our job to like to serve the the end user customer to serve the person in the right way. And so that means picking out the things from. Interviews that we think are going to be most powerful and getting an organization to act and understand what’s really going on in these people’s lives. So I think from like a quote pulling standpoint, that’s that’s a big one, but the other one is just like what themes keep coming up like you might do. Like we did something for a large pharmaceutical company and we talked to. 0:17:27How many was it like 40 neurologists and I did like the bulk of those interviews. I’m not a neurologist. You know. You might be able to sell, and being able to go through an aggregate of those transcripts is something. What am I going to listen back to? 0:17:4840 hours of audio. There’s no way. So you guys take that 40 hours and you shrink it down into what I would have learned if I had. If I had sat there and listened to 40 hours of audio and took copious notes. And then drew, you know, 2 – 0:18:05the like the Charlie meme from Always Sunny in Philadelphia all over the wall. I got a string push you guys are doing that for me, right? Instead of me sitting there and drawing my things and my my strings all over like a crazy person you guys are doing those, 3 – 0:18:23you guys are the strings and you come back and you know you just saved me 40 hours and a lot of headache because you were able to draw the connections between the different things across 40 interviews. It’s just the volume right? So how do you bring that volume down? How do you make that volume digestible? And how do you turn it into something useful for us? 0:18:40And I think that’s. We’re at the beginning of understanding your power to do that right? I think we’re in like any one or two. An understanding all the ways we can layer your stuff onto ours, right? We never even done it for open ended responses in survey, 1 – 0:18:57right? I’ve never done that. 2 – 0:18:59We could do that, but would that look like so anyway? 3 – 0:19:02All that to say? Big benefit of transcripts, 1 – 0:19:05and I think we’re early days in terms of the power of doing as well. Yeah, now I just want one thing that stuck out to me throughout my career is something that you touched on really nicely there, which is like. People want the information, but too much information is overwhelming and so for you if you just dumped all that like, you know, the amount of human effort to take the processes is just ridiculous, and so trying to figure that out and even invoices so rich transcripts are so rich with information. How do you make these decisions on what is truly valuable? What you display back to you back to the client? Who gets the final report challenge? 0:19:38An interesting thing that’s actually being taken place there. I I told you with questions, but you know. 2 – 0:19:48It opens the right. It’s like the words that they’re saying, 3 – 0:19:52but it’s also the tonality and I know you guys trying to infer tone through the words, but I just think there’s so much written its richness there. I saw a platform Justin sent it to me that actually is doing surveys via voice responses, so you’re getting the answers invoice and I’m talking to them on Tuesday. What are they just invoice form? Something like that. I yeah, I think it’s yeah. 0:20:14I think you know all of these things are kind of triangulate Ng. I know you guys are friends with the yak guys as well and you start looking at like OK Yak plus speak. Plus voice form you start like triangulate Ng. What’s the commonality? I mean one is like agile companies who are building new shit all the time. 0:20:27But the other thing is voice and I think we’re going to see a huge revolution around voice technology and we’re going to use it. 1 – 0:20:40We’re going to use it to nonfiction. I’ll just add there’s a very interesting pad that came public today from Spotify. That’s doing speech analytics on emotion and tone to actually basically recommended generate the next song for you as well. So there’s going to be a lot more technology applied as as this analysis increases in the capacity continues so very interesting stuff. Very interesting, sort of macro trend that we’re seeing in the world in general. Just a mute. What do you have to say? 0:21:05Frank? I was. Yeah, I was just going to confirm. 2 – 0:21:09Just give a little plug for another Toronto company. 3 – 0:21:12So yeah, I gotta. Cold DM from somebody at voice form yesterday as a podcaster they want to create it as like how to podcast host, interact with their audience and like we always do took in a completely different direction, 4 – 0:21:24so I think they’re going to have data available as early as next week, and it’s not my business to say when their babies would be available. What’s going on in Toronto? 3 – 0:21:35What do you guys have that’s going on in the water? It seems like every other company I see that I like these days is from Toronto and I just don’t know what’s going on up there. 1 – 0:21:46Maybe guys are contracted by the news the way we are down here. Well, the I mean, so that’s when I actually moved to Toronto right before the pandemic. So we saw the magic in the beauty of Toronto pre pandemic. We believe it will restore and that’s why we’re still here in Toronto. But there is a. Prosperous tech community in the city and just attracts really high talent. I know there’s lots of changes happening in the world right now and there’s people who are leaving cities to go outside and buy. 0:22:06You know, single families with homes, but there’s a lot of people who I think are really connected to the tech community and want to network. And you know that that speed of innovation, the speed of communication that you can have with some of these teams being it’s technically advanced, but also conceptually advanced. Just living in Toronto and it’s pretty incredible place to be. So I can’t say exact, but there’s a lot of people, lot of tech that’s I’m not sure if you have anything to add there, it’s it’s a great place to be in voice technology specifically has a big footprint in in Canada and Toronto. 5 – 0:22:47Specifically, I would say the voice technology and is like Bard off. I think we’ve talked before. Do it’s like part of the voice type global, which is like the global voice community in Toronto. It’s like you can feel and see that energy if you are into that room is like how much people are involved with the technology and that technology is one part. But the innovation with the technology is the whole new era. What we see things in Toronto specifically on the engineering side. 1 – 0:23:14That’s incredible with some push weird pushes to like now. Weird there. Goodness like neurotech, there’s a big neurotech community. Yes, in Toronto, several big like accelerator programs and some pretty world renowned places in terms of where do you take your company specifically in Canada, but for example, creative Destruction Lab. Those come all over the world. They’ll fly into. Come to the creative Destruction Lab and some incredible people there too. 0:23:32So yeah, very interesting place to be and we hope we hope to see it restore soon to the former glory with the meetups in the networking events and everything. They were amazing things. You’d go to a place on a Friday night. Thinking that there be like 10 people there and you go and there’s like 100 people who are just trying to upscale on a Friday night in Toronto. And like that’s when you know you’re in the right place. 3 – 0:23:57Well, Joe just sent you some vaccines. 1 – 0:23:59I think he sent you a couple of vaccines which at that job. None of you look like you would qualify, 3 – 0:24:07but that’s OK, that’s OK, 1 – 0:24:09we’ll do our best. And then we know you’ve only got a couple of minutes left. Justin, I don’t know if you’re hanging around after you’re hopping off at 12:30. I can hang out for about 5 minutes to 12:35 so I can do about the same. Yeah, but anything? Any last things that you want to? You know anything last things that you want to talk about, specifically, anything that you wanted to share. 0:24:24While we’re all gathered here today? 3 – 0:24:28Yeah, I had it. I almost hesitate to share this one. ’cause I’m we’re going to kind of see how this one goes. We a lot of our reports. There, there’s nothing to disagree with really, right? Were like alright Bank should bank should help people make more money, not just wait for people to have more money and runs like yeah seems seems reasonable, but we’re doing a report that comes out next week. There’s like a little teaser video at a URL called. 0:24:53The URL is saving Americans from the news and we’re launching a new report, and it’s probably I didn’t think it was a controversial topic in some. Unit testing around around some like page tweets we did. I’m curious to see how this one checks out, so anyway that’s our new report. I would be remiss if I did not plug it, but I do it with a slight bit of hesitation because I’m like I’m waiting for the storm of people not liking what we’re trying to say for whatever reason. 1 – 0:25:26So anyway, you take a look. Hey, good luck my friend. Oh well well click the link and you know I guess there’s that idea of all you know all press is good press but will monitor that. 2 – 0:25:38Will want it now. I think we I thought we took down everybody but I think sometimes when you take down everybody then people are mad that you didn’t just 3 – 0:25:47take down one group but we’ll see if that if that holds or that plays out but I think it’s a really interesting look at how news, journalism, media, whatever you want to call it, how that’s devolved over the last few years. And sort of what it’s done to our lives, right? Like we have stats in there, around percentages of Americans have sent an article to someone of another political view just to agitate them, right? And it’s like that’s not nice. That’s not good human behavior. 0:26:12But it’s like it’s over. Like 20% of Americans. So you’re like, alright? How many American adults are there? 1 – 0:26:20OK, 220,000,000. So we’re talking about like 44 million people being like people. 2 – 0:26:26Can you look at this today? 3 – 0:26:27But but then you have to look at it from the other side too, which is 44 million Americans using that is like a baseline. Are doing something well. We should look at that and we should study that and try to understand what that thing is. Whatever that phenomenon is. So on one hand it’s you know, like not good behavior, but it still deserves to be understood. 0:26:43So a lot of the report is trying to dig into that, you know us. We’re always trying to go after some really juicy topics and then the one that came after that. I think you guys just got the transcripts on this one. Or are about to is hiring so little state of like corporate hiring, not gig economy stuff. We’re going to follow up, but all the ways in which the hiring process is broken, which I think all of us have experienced some point in our lives, but definitely with the nonfiction take and then trying to rebuild what a better vision could be. 0:27:11So so we’re, well, I’m fine man. 1 – 0:27:18Yeah, no, I can tell we’re busy. Yeah, seriously. Reports going it’s good. I’m glad to hear it well, I guess. But you know, I know were coming out. I’m Tim, that’s all. Lauren. 0:27:29Any questions for Ben before he gets off? 5 – 0:27:34We have to wrestle. I’m looking forward to both the ideas and I don’t know if you know the Scotiabank it’s in Canada and they have the deadlines like you are richer than you think that is there so it’s like you know motivate you to get the chance. Like very interesting. Looking forward to that and then like I just have one question. I know we can couple of times but I never got a chance to ask you that one which is also on your website and also what you do and you explain beautifully the whole process you do at nonfiction, but there’s a. There’s a two terminology you use which is. You know, reset the recent screen so the research Sprint is basically what we follow. 0:28:08Also, things like in general on the engineering side and also like how different you say in terms of the research prints. Very interesting is like stuck in my mind like always wanted to ask is like because you say that that’s one week two victory search time. It’s like how hard is? That’s like what does that look like? 3 – 0:28:29It’s pretty interesting. Yeah, we had to grow into the research Sprint a little bit. We sell these full big studies like 8 to 12 week monsters for you know that’s what Goldman’s buying Marcus by Goldman. That’s what Disney Viacom those guys are doing. But we had an early conversation with a increase their chief strategy Officer. He’ll be he won’t be mad at because he’s a nice guy. 0:28:49If I get his title wrong, but I think you CSO at arts and letters. Again named Andy Grayson and he was like hey, agencies are never going to buy. You’re a 12 week studies. We don’t have 8 to 12 weeks, so you won’t have a 12 weeks either like OK, uh-huh and So what we did was we designed a smaller version of the non fiction process to go to those agencies to work. Now with the Martin Agency which is down in Richmond, their agency of the year this year, organic BBDO, Campbell Ewald. We’ve worked with a ton of them because of that little piece of advice which was, hey, take, don’t don’t don’t do less good research, right? Don’t like take away part of the process. 0:29:31But you need to be able to shrink it, and so the way we do that is we shrink the question instead of trying to solve like the state of the thing we saw something here, it’s still doing, the interviews were still doing emerge and if we can fit it, you’re still doing Quant. But we’re just doing it on a smaller kind of question. So that was our, that’s the way we’ve served that part of the market and we didn’t originally write. We were losing projects left and right. Because we were coming in with a 12 week timelines for an agency that had to go to pitch in four weeks. 0:29:59So we had to do some right sizing there, 1 – 0:30:05but that’s what the Sprint that’s where the spring came from. Very interesting. Yeah. After the business, right where you’re like like, 3 – 0:30:14well, that didn’t work. We’d like to do this. We have to make a change with the, you know, but that’s also the beauty of being in a small company. You guys have the same thing, right? Something’s not working or could work better. You just. 1 – 0:30:26We can switch and like yeah rapidly changes make sense, yeah? Hi yeah you. You said earlier biggest problem was just summarizing like way too much information trying to bring it all together. I’m just wondering if that’s the biggest problem you face or there’s something that’s really a bit more painful than that. Others paint all over. But yeah, that’s a lot of it is is deluge of information is as high in the list? 0:30:51Not retreading the same kind of stuff that’s been out there been found, and trying to come at things with a new lens or some unique POV. That’s definitely one. And then maybe this isn’t a problem with the research, but it happens after, which is like making sure that the research is used in the company and that it does turn into something where our hands kind of come off a little bit. And you know most of the time you see it turned into something, but I think you know it’s hard. It’s hard, right? ’cause you’re it’s your it’s your baby. 0:31:30That research project is your baby for 12 weeks and you hand over like a new vision for something. And then sometimes like nothing happens with it. Because budgets get cut or the team switch or whatever, so it’s our job to keep making sure that we’re making implementation as easy as possible. We’ve actually started tapping a consulting firm to kind of come in after us and drill at home because we think it’s good for nonfiction ultimately to see our stuff in the wild. More right? 0:32:01So it’s not like, oh, we did that with that great research and it’s being used as an internal secret, super duper secret strategy document it, we want it. See it as like. Oh, did you see the thing that Wells Fargo did? Yeah, that was from our research that thing that you saw in the commercial or on their website that was from us. And so that’s challenged. But continuing to work with. 0:32:23So thank you guys for having a blast. I love I love listening to these and I started with me just sending you a note which is like a like a lovely’s office hours and I don’t know. I just appreciate the time and the good questions and. A partner to work with, 1 – 0:32:43yeah hey well we look forward to lots more. Have a good have a good rest your day. Have a good weekend and look forward to connecting. Probably chat with you next week. Just said you’re a little bit more quiet than normal. I know we were asking Benson questions back. 2 – 0:32:55You could get cold. I’m just thank you again so much. Can you show the gold might quickly before you. He said that’s the only color you can get, but. No one believes me nowadays. It’s only had Amazon prime man. Alright pleasure. Thank you, gentlemen. 3 – 0:33:12I appreciate it and I’ll talk to you later, 0 – 0:33:15I mean. Just gonna hang out for a couple more minutes. So yeah. What are your thoughts after that? 2 – 0:33:23Awesome yeah. I always love to hear it and I forgot the mic. 4 – 0:33:26The camera being off for the for the interview piece of it. I think that’s I think is really interesting to create that confessional. And I’ve been talking a lot about just, you know, the cost of zoom meetings and the you know the cognitive load that comes into those. That’s why I’m so excited about the voice first stuff. So it’s a great conversation, 1 – 0:33:45especially when you get too many people. So many people on the screen at once and you’re trying to. Process and see everyone’s having a good time while you’re talking like it, just sort of overwhelming load, yes, manage specially as you as a moderator of conversations? 4 – 0:33:59Yes, yes, but that’s a beauty with them. 5 – 0:34:01Audio now. Like you know, it’s like it’s about giving an opportunity in. There is no video. Just like for example, the clubhouse. The beauty is with the clubhouse is like and also other other tools similar to the club was like just the audio so you can get a chance and you don’t see any emotions on their faces is like sort of a two sides of them. The audio and voice only options. 2 – 0:34:25Yeah, there’s a couple of bounces there. 4 – 0:34:27Couple things I can plug that I’m just like hot topics real quick. So also just still in it. I know Tim’s in it to the implementing the art of impossible, which I think is the road map in the if then statements for creating impossible results. I’m excited about that. There’s a new tool they’ve been messing around with called Talk Dot Social. I think they’re in Alpha right now, but what they do there? 0:34:53I it’s they create. Experiences for people to be able to build relationships very quickly so you know, I, I’ve been on a clubhouse room called the unstuck dot show for the last couple of days and just going to plug into the next thing. I’m really excited about and it’s great. You get a lot of information, but it’s tough to build a relationship. So the talked, yeah talk social is starting to solve that with some some synchronous sessions to be able to build intimacy very quickly. 0:35:19The third thing. The fourth thing I’m really excited about right now is creator coins. Rally seems to be the leader in this space right now. Rally dot IO. There’s a particular coin. 0:35:36It’s the AMA coin. The ask Me anything coin by gentleman named Gregarious, 1 – 0:35:44and I’ve only seen his last name written not spoken. So I think it’s it’s like NARAIN. 2 – 0:35:49So I’m going to say no rain, 4 – 0:35:51but I could be completely off. We had a conversation this morning. I’m going to be working with that core like one is investing in that coin and really starting to drive community ’cause. Which was beautiful. I mean, it’s it’s much easier for the world to invest in a human being than in a company and everything that’s involved with them. 2 – 0:36:13And I think there’s something very special when I give some feedback to somebody and they come back to me with $20, which is exchangeable for you know that value you know in the coin I will share something that is probably I shouldn’t be sharing about the platform this morning. 4 – 0:36:31One of the coins went from $2.00 US. Two $500 US in about a period of two hours. I think that that was probably a glitch and that wasn’t the market driving that up. Rallies been down for a couple of hours. I have no idea what it’s about. I shouldn’t be talking about it. 0:36:45I own five of those coins that I got for free. I exited two of those coins. 2 – 0:36:52It is excellent. The dollars I exit into other rally coin, but it’s just a very interesting market to be able. 4 – 0:36:58You know, like I’m looking at each of these coins a little bit of startup, so I’m excited about that. I haven’t had a lot of converts on it, but you know you’ll talk him down. 2 – 0:37:08Yeah, yeah, I know exactly so it is so anyway, yeah, so check out rally dot Io. I’m just an F on there and then obviously excited about everything. 4 – 0:37:16Speak, love everything that you guys are doing. Love you as human beings and love these office hours. I’ll come and do a whole. It was tough for me to bite my tongue for the whole. I know I’m sure. I’m sorry I could have taken it in a totally different direction so I just thank you so much. 0:37:26I really do appreciate you all and I’m glad that. I was here on week one when that so was a quantified self denier. I’m glad that he’s come around and he’s more benefit of quantified self. So you’re welcome for that inside joke that’s probably wasn’t even funny, 2 – 0:37:47so that’s why. Thank you for everybody else. Yeah well, hey we’re good. We’re getting some fans here watching episodes and giving us feedback, 1 – 0:37:56so we’re grateful for them and we’re seeing the views actually start to. I mean when I say views like from 20 to 30, 2 – 0:38:02but those are real people and we appreciate that. Yeah yeah, so it it’s. It’s a great thing to be a part of. 1 – 0:38:09And I said last week but like one of the people that we just hired on the team. One of the reasons why he seemed so excited about it was because he watched several of the office hours and it’s like that that that same enthusiasm that you watch Ben when he’s talking about the work that comes through our office hours. ’cause we do care so much and it was like it’s hard to not want to join a team that is so transparent and enthusiastic about that work. So that’s those are peripheral benefits. I didn’t actually think about, but are coming coming to fruition. And that’s really. Amazing, it’s huge. 4 – 0:38:37It’s huge. I love with this stuff that you guys are doing and I’ll come through another office hours in next couple of weeks and except a little bit more so thank you so much. Alright alright love you guys talk to you soon. 1 – 0:38:49Timothy, you were quiet. I’m sorry I saw a couple of times you wanted to talk. How are you feeling? How are you? Well, actually I didn’t. I wouldn’t, I wouldn’t have. Done any better than Justin would, meaning that it’s fine. I just had an idea of. 0:39:10You know they mentioned a lot he when he mentioned how they perform. Um? Audio driven interviews is. And essentially reduced not only the. Uh, the load of processing the video, but the reduced the bias that Freud talked about a lot and they tap into this. 0:39:36Sort of the. Ameliorate the problems that human nature poses in. In terms of openness and just. Talking your mind out. And. 0:39:52You know? In the way that you also do similar type of research is looking to Google search analytics. You see what people are tapping into Google search and you see you know political events and you can. Currently you correlated to particular jumps in in searches. In this all really comes down to speech and what I was hoping to mix in rather. 0:40:21My emptying it right now is that. I actually wonder what would be the. What are the privacy concerns would be round Neuralink as soon as we do use it to chat. Since you’re going to be literally talking your mind out. While you can control your speech, maybe there might be. Yeah, 1 – 0:40:49it’s just. It was very interesting point even feel because I I was. 5 – 0:40:53I was watching. Actually it’s only YouTube. It’s in the wall. Yesterday is like asking equation on the clubhouse and it was the question of person. Ask about the same someone from CNS like ask about the new rolling and like the effect of the new running because he was starting his business into the sort of the new rolling. It’s like should I? It’s like what stage? I am in is like. 0:41:14What do you think as a neuralink, what they’re doing an end? It’s like no one else. Answers always like very interesting. And what he responded is like we don’t know much about what they are doing yet. In the new rolling is like how far they are in terms of the science scientific breakthrough and the philosophy. 0:41:28What he said were interesting. Stick to my mind is like this is not what had me rolling, they are doing. It is not more about the engineering, it is more about the philosophical and the scientific breakthrough. Unless until that’s not done. It’s too far that can be done in. 0:41:47He’s just quoting his words. He said that can be done tomorrow or it might take next 50 years to get to have those breakthrough to have those new rulings are playing of music in your mind or sending a message from brain to brain. You know I’m sending a message to Tyler right now, so that is more about the scientifically and you know, psychologically breakthroughs than the engineering side is like we have no idea how far we are from that point. 6 – 0:42:15You know. One thing though I. I would say in the study of the impossible very well researched book by Stephen Cutler. Just just talked about. From that standpoint, I can’t agree with you. It’s not impossible, and we actually do know when it’s coming together, something that we don’t in the sort of. As a comparison, we do not know whether we will ever have a GI that we don’t know because we simply don’t have any even. 0:42:35You know the processing cards simulate just your nerve in the in the retina. That takes up the supercomputer somewhere in Japan. Like that’s we do not know that, but then the neural link I’ve it’s publicly available information that they don’t develop much technology. They hurt. I mean the higher is over there are taking the technology that’s been around since 1960s into the utilized in terms of limited placement. 0:42:59But that’s that’s in terms of in terms of adding the ability to will essentially transmit the nervous signal. Wirelessly or otherwise, for people with disabilities of different sorts. But that said that I mean, yeah for sure that there needs to be a say that there will need. There will be needed scientific breakthroughs, but. The tech was there. For more than 60 years, so I would expect it to be around in 20 years. 0:43:38And as as you and just recently been posting the cost. Will be within $3000.00 of an eye laser surgery thing. 5 – 0:43:51It is more about than like the financial cost or on the tech side’s like what what type of fun we might have in the future. But what I see is an opportunity to we are going and heading in that directions which like we might see them rolling startups is other than like what Neuralink is like you know into the neurotech. Basically it’s like might be 1015 companies working into the same directions and they might have a breakthrough. In the future, and might open up a lot of space, but yeah, that is very interesting field and we might see a lot in the future. 1 – 0:44:26Other than leveling we’re doing with the tech and on the engineering side. Lauren, alright yeah, I think it’s. Schedule, what do you think? Question at the end there? Oh yeah, now you just reiterate way I could see anyone summarize any wants to provide some level value. Not really sure about the whole. 0:44:48I I stuff we’re just talking about there. 2 – 0:44:53I will send the link. I’ll send a link and if you are really interested I would encourage you to watch that one. 5 – 0:44:59Yeah, I’ll definitely find out. It’s only 15 minutes outside. 1 – 0:45:02There’s two things that I thought were interesting. That was the original I think. Think that Tim brought up which was, you know, just just communicating with just audio when you’re not looking at someone’s face versus actually seeing the face and when you shut off the stimulate, you shut off the stimuli and input of voice. Or yeah, your sensitivity in your awareness of your own. Voice goes up, you know significantly when you’re close at like one sense rather, senses get heightened in away. So if we were all blindfolded right now would be much more eloquent. 0:45:29Speakers may be very, very fast about some beauty. That’s what’s going on with this whole audio thing right now. You can feel it on clubhouse like. How much working people are putting into pronunciation and communicating ’cause I like. You always see me. I talk with my eyes closed and part of that is that process. 0:45:45I can’t if I’m looking at you, why do what I’m thinking too much and I’m processing too much information so? Like you’re buffering, yeah, it’s and and then the other part tended not to go too deep back into that, but like the thing that I’m questioning is like so the neural link part with you know movement of limbs and stuff, but the part that you know is the very fascinating is when will you be able to communicate messages and. And you know, make that universal. So depending on your language, cultural understanding, how one brain signals a single word versus someone else is and how long until we get systems that recognizes that across all languages and all people and brain types and sizes and everything. And then the other part is, is that a conscious? I’ve seen, you know, work around it that it’s a conscious thing, so you’d have to set like almost like an Amazon like Alexa, Wake word that then actually triggers the actual communication so that it’s not. 0:46:39Extracting subconscious, or you know, just below subconscious processing of language. It’s more conscious messages that you actually want to send. 6 – 0:46:54This is a very deep question in terms of. I mean we were utilizing language in the same way. Our brains are totally different than you know to create a scan of just one brain will take us will take us awhile to create two. It’ll take us two Wiles. And then it’s although it’s scalable. 1 – 0:47:13Yeah, the translation partners is. It’s even more than that. 5 – 0:47:18It’s like how much newsstand about the brain it’s like. You want your own brain that the language doesn’t matter because we dump and understanding of the language to the brain. Brain was just an engine who like just the process. Everything right? It’s like we learn English. We learn of whatever the Hindi, French, Japanese, Chinese, which like, retrain our brain is like. 0:47:38How hard is that to even understand about this? Multiple languages is like how hard is that for you? For example, Tyler to learn French or Hindi. Fluently at this age, with well, six sense, there is a correlation of of the ability to connect ideas together, 6 – 0:47:54and it’s the third graph the forgetting. The name center graph, something the graph when you take LSD and not essentially shows you how you can interconnect ideas which sometimes are not even connected. But that’s the ability to actually learn a new language and start branching out. It’s like, yeah, you can know the word, but you don’t know that word in in a different context. And while some people are more able to talk in one context and. Definitely like you. Tyler can do. 0:48:22Just fall into flow and forget about others and it’s OK. No complaints here just. The the part, it’s it’s, it’s we have these areas of expertise and people develop. It is slightly differently, you know. You can go into deeply into one subject. 0:48:40You will can be generalists, and it’s we will know about that, but. It’s like. The. 1 – 0:48:51It seems like the measure for this well in just your own your own, even the languages you know shape your understanding of the world and what you what you comprehend too. So this I mean we could get lost in this, I’ll guess. Well, bring this back as we have 9 minutes left. We had a great awesome guest with Ben here. And Justin Justin I know again is used to talking so I felt I felt his pain. 0:49:09But then also gave us wonderfully eloquent answers about that, like the amazing work they do at nonfiction, and we’ve seen some of the studies that they’ve publicly. We’ve also done some work around the research projects that they’re doing with customers and clients, and it really is a beautiful process. You listen to the interviewers on their team. They are so talented at what they actually do. Is there anything? I guess, any thoughts as we sort of? 0:49:36Yeah, just process what we just heard from Ben. Anything that you’re thinking we’re moving into our discussions on pricing. We’re moving into discussions on financial view and then also setting goals up for the next quarter and just wondering if you see any connections of that. Is there anything that we learned here today that can help guide us through these next couple of weeks as we try to have a really successful second quarter in 2021? Yeah, so your idea for OK. 0:50:04Ours is focusing more on. Like the output, as far as like summarizing all the information that comes through, I really like that. Wanna do that? Nowadays they have like the articles online as like this is a 5 minute read. Here’s a quick little summary like a abstracting away would be nice if there is some sort of way to do like an automatic abstract and to like. 0:50:21Like put into the system like what I want from this report and then the goal is and finds that and just throws it in the abstract for you. Going to get the access to GPT 3. I I. GT3 that’s the same. Yeah, yeah, we’ll get access to that baby. I don’t even know that unlocks a whole other can of worms, but I’d really like this to that is a waiting list on it. It’s been in our Trello cards for awhile so it’ll it’ll come but it opens up a whole can of worms and really also I think could depending on how we do that can focus our whole team and also get lost in the possibilities there. 5 – 0:51:12It’s sort of Yahoo can order for what you do there. Lots of blank canvas. We can draw different features and can. Yeah, maybe both. The mindset to go with to head into the new quarter is. 6 – 0:51:26Looking at at their whole business model, which is literally knowing, you know, going deep into the subject matter and being there in the field, we should apply that to. I mean, we have Leon, I should be talking about that probably, but UX research is something that we should perform ourselves or otherwise there’s something that go out there in the field and besides us using the system. We definitely have users and have a very. Sort of literally sit behind their backs and see how you speak. 1 – 0:52:03On the other part that’s interesting and I talked about this earlier this morning in our actual team meeting was like this idea of like triggers and then like macro trends, right? And So what Ben talked about is immersive. Research was not is not being done right now, of course, because of the pandemic, but they plan to do it again and the original vision of speak in a way before the pandemic started was actually to make sure that we had, you know, recording natively on your phones, so that if you were in an immersive environment like that, or in outdoor meetings that you still had an easy device for capturing. Recording and analyzing it with the meta details at that exact moment as well too. So as we start to see this emerge from what we’re doing now, where we’re on, zoom calls all the time and those are the inputs as the world does come back together. 0:52:41Zoom in these, they will still be continued to be inputs, but there will be these other ones out in the real world and speak as a lot of potential in value as that actually takes place. 5 – 0:52:56Wanting stick to my mind is like what he talked about it last year is like OK, the research understanding about the user and when Lauren you ask about the challenges. The one point he pointed out about having understanding, making sure that they implement that in there. You know that’s advertisement or the company website or anything. The implementation of the research is more important at the same time. Also doing the research you know the whole analysis done and the report generation and everything. 0:53:21It’s a one part, but if everything is not implemented, that’s a pain. That is. Make sure that that’s supposed to get executed properly. It’s like the same thing is like if we build something an an OK, we do everything, but if it is not sort of executed or not implemented on the users and then there is a gap that is then that’s there is a pain even let’s say you know in terms of the learning so we just have to make sure that if you think if we decide if we plan if they implement. It’s supposed to get executed at the end on the users, and it’s like it’s not supposed to be on the speech platform. 1 – 0:54:04Sitting somewhere under a tab outcome versus output. Sort of, well, we’ve had that. We’ve had that gap before. For example, this is maybe not directly related, but like people coming to system, uploading it and not realizing the transcript editor was available, so not seeing the full implementation of what was actually possible with the system. And I saw this with my own life when I was specifically I was doing the Google ad grants for nonprofits, plug in their system $10,000 a month and advertising sent tons of traffic to their site. Build this incredible report that showed everything that was happening. 0:54:33Make recommendations and just not having the capacity. To implement the changes that were required and how frustrating that was for myself and and so it really connected with me. When Ben talked about that if putting so much effort into something, and even you know there’s there is a gap though, right like? If it’s not implemented, it means that you didn’t communicate it effectively enough. Like I know, there’s always limitations within the organization this capacity issues, but if you truly hammer the point and deliver the information in the way that it needs to be, there will be no other choice. 0:55:07But for the organization to make those changes. To do that implementation. So how can we help Ben with that delivery? And so maybe maybe part of it. This is assuming now, but like the is because it’s some of it is so qualitative that if we could get more quantitative analysis that it’s so data driven. 0:55:16That they can’t. They can’t ignore it like what are these things and what are these blockers from that implementation standpoint that we can actually help and solve that gap. ’cause that is a true pain when that he’s experiencing their teams experiencing other research. Teams are experiencing and many people doing marketing or analytics or intelligent works, or actually experiencing too. Yep. 5 – 0:55:42And one thing he also pointed out about how speak helps them to save the 40 hours instead of watching and listening the whole audio clip and figured it out figuring out the theme around that around in that bucket of the audio is like how we can improve in their directions like you more inside around that theme was like, oh, they’re talking about hiring. But in the hiring there talking about XY and Z. 1 – 0:56:06So it’s like how we can improve that to provide more exciting and maybe just giving them more like control over. I like organizing it too. ’cause like we take all their information which comes with some big block and then we break it down into like different blogs like keywords, 3 – 0:56:22transcripts, all different forms of information that is available in that one block. 1 – 0:56:26But then after that they don’t really have the ability to like just pull out and take what exactly what they want like we provide them with like the buffet but we don’t provide them with like the plate to put all the stuff that they actually want on and just yeah food analogy. I love it. Wow didn’t see that one coming. 2 – 0:56:45Relationship between relationships between entities is something that we. 6 – 0:56:50We should look into this at least every hope. Have an exploratory project at first. But um. Having a network of interconnected, interconnected data ideas in relationship with time is something that. 6 – 0:57:07We’re doing we’re doing right now. Is Lauren. You’re exactly correct, which we’re taking the ball commedia, generating bulk of insights and an output in the bulk of them without any. 1 – 0:57:20Huh? Necessarily meaning making and then we’re also, you know, besides the dashboard, we’re also keeping the analysis like one of the dreams that we’ve all had has been. How can we know one of the gaps that we saw was, you know, companies processing files individually? But what we saw was this opportunity to process files on bulk, specially if you know uploaded overtime or different times of day. And so besides the dashboard and the deep search right now, we really don’t have that much way to package up the analysis of multimedia files into summarization’s and. You know, I just think of bends. 0:57:55You know example with nonfiction is like you know, if they ask, for example, consistent questions throughout those interviews, we now have a consistent data point that’s then throughout how can we look at that question over and over again, and then group all the answers together and pick the themes or the keywords out of those answers specifically, that’s truly saving work in time. We’re not quite there yet. I know we can get there and that that stuff in the pipeline, but you can hear if we could save 40 hours already. How much could we save moving forward? And if that we could save them 40 hours or it’s a 60 hours per project, how many more projects can they do? 0:58:28How much growth can they have? How much value can they deliver for the people that they’re working with? It’s a lot of code in children and opportunities there too young working that directions to having their system. Which is the foundation is already there? That’s the beautiful thing. And one last part I’ll add is like he talked about that. 0:58:46I love this part where he mentioned that they had to do the condensed version of their engagements. So instead of doing 8 to 12 weeks. So like we don’t have that much time, we need to do two to four weeks or six weeks. Maps, sprints, right? And I just reset sprints. 0:59:02Research interesting. It’s about the part that I also thought about is like you know we have a new market or on boarding and maybe this incoming connections, the connection it just. Marketing sprints and then also choosing how can you make an impact in a short time so when they when they have a short and time frame all the sudden, it really prioritizes the questions that they are asking or you know the actual goal that they can have and so hopefully this connection is making sense. But I just think of you know, for example, our UX person even coming in three months engagement by having that engagement you put constraints on what you do and then you really have to like maximize the choices that you make in the output inactive actions that you make. So if you’re trying to get results in in marketing. 0:59:43As he always sometimes difficult in one month or two months or three months as you extend it, you know that you can make this long term effort. But when you shorten that timeline to two weeks, it’s like how could I make this crazy impact in two weeks? That actually helps with growth and just yeah, just very, very interesting concept. Like you said, software development, research, development, and then the the implementation of constraints in time and delivering value. 5 – 1:00:10Because what I personally think is like when we think as of one week Sprint we used to do the two week Sprint before right, but we converted in quarter. One is like let’s do the one week Sprint because you start thinking. Personally I started thinking and just the whole different directions is like OK we want to achieve 10 things. Let’s divide in file. It’s dividing 3 and you are just going to ask the different questions how you can resolve quicker and also provide the value. 1:00:27It’s not about just resolving the problem, it’s also about providing the value at the same time and it’s like. That’s very interesting point. I was like if even in the marketing and sales is like or it’s a two week Sprint or one week Sprint, what one thing you can do? It has so much value can provide in a month. You know you can see that ripple effect in a month and two is like what only one thing. 1:00:52Just focus. Everything else is fine. It’s like one thing can achieve in that one. Yeah the whole course is different Now the whole recipe is different. 1 – 1:01:07Creates a huge difference you talked about. I don’t know if you, I’m sure you saw it, but the Coleson brothers at Stripe talked about how many code changes they pushed in the year and it was like 12 code pushes a day or something like it’s insane and and to develop and iterate that speed. You know the other part that we talked about is the more iterations that you do, the quicker you learn an in the end that leads to greater success. So what a powerful concept is just shortening that down in the prioritization that it gives you. Just beautiful thing. For I know we’re tighter here for time because we had that I hope people enjoy Ben coming on. 1:01:39I hope if you’re watching this or listening that you enjoy that you know Ben is an expert at what he does and didn’t talk too much about his past but has a belief exited from companies twice doing what he’s doing and gunny. His partner was one of the head people at Vice, which is a massive organization which was sort of changed. How we viewed media and news and research in journalism. So that’s amazing team that they actually have there and the fact that he gave 30 minutes. While he is so busy and doing all this was really nice, I hope he didn’t feel like he just came and we just drilled him with questions. 1:02:13I know maybe we could have had a little bit more conversational tone, but I for anyone interested in this stuff he made some amazing interesting points that that I hope resonated with people who watch anything else before we wrap this up. It’s a beautiful sunny day here. Any else that you guys want to talk before we wrap up office hours? #9? That wasn’t that was great talking with man and just installers in order to have on speaker officers. 5 – 1:02:41So looking forward to more the guest on speaker, he’s always talk about the problems and how speaking I can help them do his own those solution problems. 6 – 1:02:51Timothy 1 – 1:02:53yeah, I think it’s been more than enough. This is, I feel like this one office hours had more content than normal office hours combined, so I’m pretty satisfied. Timothy, good. My mind wanders a little bit building technologies like building planes. 6 – 1:03:11Planes are not energy effective. Birds are, but it’s not engineer in. It’s not as simple to build in engineering terms. 1 – 1:03:25Good thing we’re building planes at least planes OK. I don’t have much to say that everything we’ve had, we’ve had birds flight analogy. We’ve had food analogies here today, and yeah, we’re I. I’m pretty happy. Overall, I guess that you know, just moving forward will have another office hours next week. We’re actually going to know we’re not there yet, but we’re coming up on Good Friday. So one one week we’re going to have office hours on Thursday. 1:03:47Coming up here, and I’m not going to get into it today, but some really interesting things. I hope to share around some some growth marketing, some growth strategies, and I don’t like the term growth hacking. Some really interesting things that we’re exploring now and will be implementing and documenting publicly and continuing to build the value of speak and having wonderful conversations like that where we can really dig in and understand what people need and how we can help provide true value. So that’s an honor again. Thank you everyone who joined us. 1:04:14Appreciate this very much guys. Office hours 9. Thank you, have a good weekend.
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In This Discussion: In Office Hours 12, Speak Ai reflects on their Quarter 1 2021 Report. We talk about business growth, product engineering and what's next.
In This Discussion: In this early edition of Speak Ai Office Hours, we: - Welcome Nihal Mandanna C.P. as a digital specialist to the team - We reflect on our quarterly team retreat and the Objective-Key-Results (OKRs) planning session - We share insights into our development of the improved embeddable media player that can be even further customized - We discuss our Google Chrome Extension to automatically import and analyze text that will be going live soon!
What Is Speak Ai Office Hours?The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
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What Does Speak Ai Do?Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
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Transcripted (Unedited) - 63 min read (12,434 Words) 1 – 0:00:00Alright, recording office hours. This is 9. We did eight. Hey can we do two time everyone put two up on our team then we put one. Well now we got one to try to get to #9. 0:00:10OK there we go. There we go. I was number 9. This has been a ton of fun. Every week we get together. 0:00:1812:00 PM Eastern Standard Time we jam. Justin is a lover of jam. Sometimes it’s just our team, other times we have wonderful guests and today we have two wonderful guests were there being just the Finkelstein. I said Legendary walking talker and all around smart Guy genius good person and also Benjamin from nonfiction research and very happy to have him here. You’ve got a lot going on your life. 0:00:38Your family is expanding then and so we know your time is valuable and you still came. You’re still here. I’m I’m awake at all hours these days. 3 – 0:00:48They added a third with three boys. We added our third a couple weeks ago, but easing back into the work world and I don’t know this is a fun. This is a fun call. Just another call so I’m excited about this one. 1 – 0:00:59I’m glad that you see that you don’t actually look like you’re too tired. You look happy. 3 – 0:01:06Yes, right? Time today. This is artificial. 1 – 0:01:10Artificially popped up here, but that’s OK. Well, we’ll get you through a pump you through Ben. Hang around for 30 minutes here and then he can doubting your having a nap after that, but hopefully. We are first of all huge fans of nonfiction were originally introduced by Justin. Just I’m not sure if you want any to add any context to how this all came together. Um, I I’d be happy to do this quickly as possible is Justin can do. 3 – 0:01:35I met Tyler around end of February last year through I think a LinkedIn comment that we were just into the DMS and you know started speaking late and decided to move our our relationship to having live zooms met. 1 – 0:01:50Ben Ben take one of our jam sessions year and I was just really passionate people. 3 – 0:01:55You know people, you know that. Teams and people that I just really like being around and you know, 1 – 0:02:04can’t they can’t. Neither of you can seem to shake me and then we did a damn picking November where you got introduced and we just been off to the races and just figuring out exciting ways for the groups the partner had been pretty successful at it so far. Beautiful and then you know not to put you on the spot. I know you’re you know very good talking about what you do when you’re doing some great work, so maybe just a little bit about nonfiction and just you personally would love love to hear and let me say I knew I was going to be buddies with 3 – 0:02:33Justin about 45 minutes after meeting him because we went through this like very, you know, it’s like a is at city. There’s people from city. There were like doing like the business thing that ends within 30 seconds just and figured out that I was from outside Philly. Were talking bout ECW which is the like. Fledgling wrestling promotion that got famous outside of Philly. 0:02:49So we’re talking about like like hardcore 90s wrestling, about 45 minutes after meeting him. So that’s that’s the Justin Magic, right? Yeah, that that time to that thing, yeah, so nonfiction research is sort of an unusual research company, which you don’t hear a lot of people don’t normally form unusual research companies. They form unusual, anything else, right? But our whole approach is to just get below what you see in a lot of research, which is surface level. Kind of things right there, asking people about you know the same kind of things about their lives that you see in every research report. 0:03:21It doesn’t really dig beneath the surface, it doesn’t get at the real decision making behind the thing, so everything we do, we’re looking to get below that level. So like we did, a secret financial lives report, which I think most of you have probably read, but it’s not really about banks, it’s about money and people’s relationships with money and how that goes wrong and and how banks could be something to help it go better. And so in that report, you know we’re talking to convicted bank robbers to ask them how they could. How they would remake the financial services industry, but that’s a good flavor of what we do right. Everything we do is we’re going below the surface to try to get that real human truth. 0:03:56The emotional part of living your life. And we do it for some of the biggest companies in the world. And then we also put out our own reports on topics that we care about, so that’s it. That’s the whole business kept it. 1 – 0:04:11We wanted to keep it as simple as possible. Yeah, I love that you and on your current website, you talk about how your risk your mental health for your, for your clients and for everything that you do. And I just think that’s such a beautiful thing. I would be interested to know there is this breakdown of the research reports that you’re generating and then also the ones that you’re doing for in client engagements and customer engagement. So what like what is the? I guess the breakdown and then when you talk about also being unusual you know what are the challenges that have communicating that to some of the customers that you’re working with, or that you hope to work with? 3 – 0:04:46Yeah, so the good thing about the clients that we work with is a lot of times they’re opting in before we go find them right. They’re coming to us and saying. Hey, I read this thing. I really like secret financial lives or whatever it is to play list report or the intimacy report. Can you do that for blank for whatever their categories and a lot of times there is that that, like transferability, we can take the approach and apply it to something they’re working on because nothing is really about. Nothing is really about the actual category, right? It’s not about banking, it’s about money and self worth. 0:05:17It’s not really about CPG products, it’s about like feeding your kids and how you express love to them, right? So everything kind of gets elevated up. And so I think the clients that opt in at least now maybe not in the beginning and people were talking about this. What do you? What are you doing? 0:05:33But by now people. We’ve been around long enough, you know. We just started our 4th year, which kind of crazy to even say that. But by now people have read the stuff. They know what they’re getting into. 0:05:43I think when they come to us, and so that’s kind of helped. Like being really forthright with how we do research. It’s helped us attract people who are like us and who want to do the research the way we do it. 1 – 0:05:56And so it’s been this little bit of like a flywheel effect for us. I mean, you guys anyone could jump in here, but I’m I’m just curiously question also and I know a bit of this, but still the context of use it. You know someone reads secret life, financial life of Americans and then they come to you and they actually want to create an engagement. We say we really love the work that you’ve done this research. What is that process then look like for you actually engaging, doing the research and then delivering that and then also the outcomes that comes like why is this so valuable for the customers that you’re working with? 3 – 0:06:27Yeah, happy talk about that. So we always answer on that question. We literally call it a burning. Question and it has to be. It’s a litmus test to work with us, right? It has to be a question that you don’t know the answer to. 0:06:35You have to admit that and not every organization is ready to admit that they don’t know the answers to some really important questions. But the ones that are get the benefit of answering them with us and it is sort of a collaborative thing, so that’s one you have that question that you don’t know the answer to it. If you had the answer, you would be able to do something with it. That’s Part 2. We were not in the business of like answering questions so they can sit on the shelf somewhere and collect us with the other research reports you’ve commissioned. We want it to turn into something like that’s the weather it’s a client report or even our public ones like people will say will get emails from banks that are like hey, is it OK if we do the thing that you guys talked about in this report please? 0:07:10That’s the whole. That’s why it’s free then. On our website we want you were begging you to go do something with it to take to take that knowledge and turn it into like real products. That’s not what we do, right? We’re research team. We stop after research and we rely on other groups to pick it up. 0:07:26And then. Once we align on that question, it’s really easy. We then Johnny and I organize my co-founder. We work together for about 10 years now and the whole team that we have a brilliant researchers and strategists. We come at it with pretty agnostic approach. 0:07:44We think like alright, what’s the thing you would do if you wanted to answer this question? And sometimes that’s a survey and other times that’s one on one interviews. Sometimes it’s immersion, but we don’t limit it to that right? We could run experiments we could be in people’s homes. Gunny was unchaperoned in a prison like. 0:08:02We’re reading, you know our reports have like you’ll see like a Drake quote next to de Tocqueville like we really don’t care where the answer comes from and that gives us a lot of freedom and flexibility to kind of like go anywhere we want to go right and then typically over like 8 to 12 weeks we are solving that question in any way we can imagine. You’re right, just trying to get to the answer and then we come back with what often looks like a standard research report, but it’s. It’s beautiful, I think that’s a big difference, so I think it gets attention in a way that your typical like graphs and charts kind of thing doesn’t. And it I hope gets up like the real heart of the issue instead of just reiterating what people know about the category and then we try to stick around and make sure that the client is is happy and is able to implement the things that we’re finding in an interesting way, and that it’s changing a little bit right? So there’s been more video work that we’ve done in the last couple of months and we’ve ever done before. 0:08:56We’re always experimenting with new mediums, and our clients are. Normally pretty innovative when that that you know and that frame of mind and from our standpoint we like nothing, is off the table. So I’m I’m dying to do an oral history as a read out. I think we’re going to do a comic book at some point, like we don’t. I don’t care what it looks like or what it is as long as it answers the question in the right way. 0:09:18So we are totally open when it comes to that point. I don’t know that that answers it, but that’s kind of our approach and it’s fun, right? When you get to do that, it’s a little bit more fun. And I think we don’t feel like we’re working jobs that we feel like we’re like solving little puzzles with our other weird friends, 2 – 0:09:43which is probably why I love you guys so much. 1 – 0:09:46I appreciate that dude. Being stuck out to me there the one is the I mean I need. I would love to hear a little bit more in the emergent part and then the other one is the you mentioned the shift part of it being to video. I’d be interested what that looks like is that are you talking about delivering the reports and part of that is true. But yeah I would love those two things. 3 – 0:10:05Yeah stuck out to me. I’ll go in reverse so video is we’re doing a mostly as recontact so will do interviews with people and we get what we need out of them you know and also build that intimacy in a lot of times. We’ve spoken with him three or four or five times by the time we get to the video and then the video typically is an expression of the. Thing that we’ve talked about, so we tell them, you know, we ask them to go back and film a video doing a certain thing. There’s some creative prompt that we come up with, and it’s not meant to uncover new findings, but it’s meant to see them in there in their element, in their habitat. And we do it both ways on purpose. 0:10:34Like the interviews, I don’t know if everybody knows this, or if you guys even know this, but we don’t do interviews over video. We do know video. We do it over zoom audio, and it’s meant to create like this like we call like a church confessional environment. Interesting, you can’t see the person. And you’d be surprised when it feels more like a telephone call how people open up. 0:10:51So that’s meant to be the the intimate, confessional kind of thing. And then for those who are interested, oftentimes will have them go back with a different prompt and then. But then you see it right then. You have the initial. You had the initial storytelling from them, but now you’re like seeing their lives. 0:11:11You’re seeing The Dirty laundry piles like we had people do these videos of their lives, and we didn’t specify where they should do it. But they’re just living their lives. So guess what? One guys in his car. One guys outside the daycare picking up his kid. 0:11:24And he’s like sneaking it in, right? He’s making money. He’s making 75 bucks, right? And that’s when he has time to do it. And it’s just kind of. 0:11:33It’s great to get both. You get the intimacy, but then you get the texture. The first question you asked now is alluding. 1 – 0:11:40It was the first one version. I want to know about the emerging emerging. 3 – 0:11:45Fun Arm immersive practices have been down 100% in the last year. It’s a I’m making up that step, but you get it. We it was core to what we did. It’s going to become core again and we found ways around that during Covid, but we really go to where our people are. So like we studied teachers for we studied teachers for Disney for project we did with Disney around. 0:12:03They have like a whole program that just brings students on field trips into Disney for educational experiences. It’s like only Disney could do it right? You’re in a physics class. They take you to Space Mountain and they turn on the lights and they start showing you the. Formulas and only Disney, right? 0:12:25Nobody else doing that. But when we did that project like Johnny was on his own like the back roads at Georgia with these teachers, he’s in teacher Lunchrooms. The teachers were talking about how how hard the parents are to work with, you know. Guns like show me the form show me the field trip for me seeing the forms like no I don’t care how good you are at interviewing or writing surveys or whatever. There’s no. There’s no substitute for Gunny being in the in the teacher lunch room with like a box of Donuts and going through the forms and you can’t can’t replicate that and that’s what I think is part of the magic of what we bring. 0:13:00Is like we’re willing to put in. 2 – 0:13:07The work done is we send money anywhere. Thank God he does pictures picture, want to school bus. I had so many kids I can’t go but Johnny will go anywhere. 3 – 0:13:16God bless him in the rest of our team will too and it just it makes the difference right? You can feel it in the research. It’s a totally different kind of thing and. It doesn’t cost a lot of time, doesn’t cost a lot of money, but the benefit is like off the charts. 1 – 0:13:30Yeah, yeah. And again feel encouraged jumping anyone. I just one thing I said and one thing I’ve loved you so much better just the whole team at nonfiction is just like you can feel the passion for your work when you speak. Like you know, even with you know now three kids sleepy. You know doing it just comes right through, and I’m sure that that’s just a huge driver for the success of your business and why you guys continue to grow. We love. This is how we hire to write you want you have to want to be here. 3 – 0:13:57You guys have all worked with people who didn’t really want to be there, yeah? 1 – 0:14:01You could tell, yeah, but there’s not. There’s now a little bit more of the selfish part that I’m, you know, in you know, interested in exploring a bit more, but one of the things that obviously you mentioned here is this. You’re doing all you know, doing a ton of interviews and a lot of those comes down to interviews. Maybe 30 minutes, maybe an hour and a half, depending on how talkative this person is. And if the time is worth it. And then I know, I know you don’t like dealing it with it, but it ends up and coming into audio files and then those those files are transcript, transcribed, and then there’s some analysis that’s that’s being done, so without. You know, revealing any nonfiction secrets about how they do it. 0:14:32I’m trying to understand what we’re trying to understand is great, you know, transcription for for what we see is something that is, you know, commodified. There’s tons of providers out there. As long as you can deliver high quality transcript. That’s a service that’s valuable, but not necessarily pushing on to that next level. And So what? We’re trying to figure out here and what we’ve been talking to you about is what is beyond the transcription once the transcriptions delivered. 0:14:51Once the audio file is all captured, like, what is that process look like? We’re trying to understand that more and figure out how we produce more value in that place. So R and we’re thrilled to be working with you guys on this, 3 – 0:15:10and I think what you do with our transcripts or what you do on top of transcripts is different than what you get out of your competitors. You know, or the which we’ve worked with before, and they’re fine. And they do transcripts. You’re right, it is commoditised everyone. This transcripts, you know. You can compare your dollar per minute price or whatever, but I think we’re looking for something a little bit more, and I think as well about what you guys do, which is sort of, I think of it as the quantification of the qualitative part of our. 0:15:32Process and we’re thinking about how do we quantify the qual an. In general, we don’t think about like wonton quality because we have surveys with long form open and it’s right and you guys are quantifying. It’s all jumbled up, but I do think about how to how to layer on some level of mathematics to to better understand meaning behind what people are saying. So the more we can quantify the interviews and the more we can dig at high level qualitative insights in the. In the quant side, in a survey like that’s us doing our job right? 0:16:07That’s us living up to the promise of not being tide to anyone tactic and being totally agnostic, right? We I’m not saying somethings has to stay in Kuala. I’m like, alright, let’s let’s throw it over to speak and see what they can pull out of it. So a lot of times we’re looking at those transcripts one just to go back and pull out some of the gems. Some of the quotes you might do a 45 minute interview and you’re getting the shape of the story which you need. 0:16:29You need all 45 minutes, but you might land on. Two quotes in that whole interview or one quote, but that it perfectly encapsulates the thing that you were trying to prove. You know a lot of times on our projects. I say that like it’s not. It’s not really our yes, we layout on our own thoughts, but it’s our job to be the like conduit between the people and the brand that we’re working with. 0:16:54It’s our job to like to serve the the end user customer to serve the person in the right way. And so that means picking out the things from. Interviews that we think are going to be most powerful and getting an organization to act and understand what’s really going on in these people’s lives. So I think from like a quote pulling standpoint, that’s that’s a big one, but the other one is just like what themes keep coming up like you might do. Like we did something for a large pharmaceutical company and we talked to. 0:17:27How many was it like 40 neurologists and I did like the bulk of those interviews. I’m not a neurologist. You know. You might be able to sell, and being able to go through an aggregate of those transcripts is something. What am I going to listen back to? 0:17:4840 hours of audio. There’s no way. So you guys take that 40 hours and you shrink it down into what I would have learned if I had. If I had sat there and listened to 40 hours of audio and took copious notes. And then drew, you know, 2 – 0:18:05the like the Charlie meme from Always Sunny in Philadelphia all over the wall. I got a string push you guys are doing that for me, right? Instead of me sitting there and drawing my things and my my strings all over like a crazy person you guys are doing those, 3 – 0:18:23you guys are the strings and you come back and you know you just saved me 40 hours and a lot of headache because you were able to draw the connections between the different things across 40 interviews. It’s just the volume right? So how do you bring that volume down? How do you make that volume digestible? And how do you turn it into something useful for us? 0:18:40And I think that’s. We’re at the beginning of understanding your power to do that right? I think we’re in like any one or two. An understanding all the ways we can layer your stuff onto ours, right? We never even done it for open ended responses in survey, 1 – 0:18:57right? I’ve never done that. 2 – 0:18:59We could do that, but would that look like so anyway? 3 – 0:19:02All that to say? Big benefit of transcripts, 1 – 0:19:05and I think we’re early days in terms of the power of doing as well. Yeah, now I just want one thing that stuck out to me throughout my career is something that you touched on really nicely there, which is like. People want the information, but too much information is overwhelming and so for you if you just dumped all that like, you know, the amount of human effort to take the processes is just ridiculous, and so trying to figure that out and even invoices so rich transcripts are so rich with information. How do you make these decisions on what is truly valuable? What you display back to you back to the client? Who gets the final report challenge? 0:19:38An interesting thing that’s actually being taken place there. I I told you with questions, but you know. 2 – 0:19:48It opens the right. It’s like the words that they’re saying, 3 – 0:19:52but it’s also the tonality and I know you guys trying to infer tone through the words, but I just think there’s so much written its richness there. I saw a platform Justin sent it to me that actually is doing surveys via voice responses, so you’re getting the answers invoice and I’m talking to them on Tuesday. What are they just invoice form? Something like that. I yeah, I think it’s yeah. 0:20:14I think you know all of these things are kind of triangulate Ng. I know you guys are friends with the yak guys as well and you start looking at like OK Yak plus speak. Plus voice form you start like triangulate Ng. What’s the commonality? I mean one is like agile companies who are building new shit all the time. 0:20:27But the other thing is voice and I think we’re going to see a huge revolution around voice technology and we’re going to use it. 1 – 0:20:40We’re going to use it to nonfiction. I’ll just add there’s a very interesting pad that came public today from Spotify. That’s doing speech analytics on emotion and tone to actually basically recommended generate the next song for you as well. So there’s going to be a lot more technology applied as as this analysis increases in the capacity continues so very interesting stuff. Very interesting, sort of macro trend that we’re seeing in the world in general. Just a mute. What do you have to say? 0:21:05Frank? I was. Yeah, I was just going to confirm. 2 – 0:21:09Just give a little plug for another Toronto company. 3 – 0:21:12So yeah, I gotta. Cold DM from somebody at voice form yesterday as a podcaster they want to create it as like how to podcast host, interact with their audience and like we always do took in a completely different direction, 4 – 0:21:24so I think they’re going to have data available as early as next week, and it’s not my business to say when their babies would be available. What’s going on in Toronto? 3 – 0:21:35What do you guys have that’s going on in the water? It seems like every other company I see that I like these days is from Toronto and I just don’t know what’s going on up there. 1 – 0:21:46Maybe guys are contracted by the news the way we are down here. Well, the I mean, so that’s when I actually moved to Toronto right before the pandemic. So we saw the magic in the beauty of Toronto pre pandemic. We believe it will restore and that’s why we’re still here in Toronto. But there is a. Prosperous tech community in the city and just attracts really high talent. I know there’s lots of changes happening in the world right now and there’s people who are leaving cities to go outside and buy. 0:22:06You know, single families with homes, but there’s a lot of people who I think are really connected to the tech community and want to network. And you know that that speed of innovation, the speed of communication that you can have with some of these teams being it’s technically advanced, but also conceptually advanced. Just living in Toronto and it’s pretty incredible place to be. So I can’t say exact, but there’s a lot of people, lot of tech that’s I’m not sure if you have anything to add there, it’s it’s a great place to be in voice technology specifically has a big footprint in in Canada and Toronto. 5 – 0:22:47Specifically, I would say the voice technology and is like Bard off. I think we’ve talked before. Do it’s like part of the voice type global, which is like the global voice community in Toronto. It’s like you can feel and see that energy if you are into that room is like how much people are involved with the technology and that technology is one part. But the innovation with the technology is the whole new era. What we see things in Toronto specifically on the engineering side. 1 – 0:23:14That’s incredible with some push weird pushes to like now. Weird there. Goodness like neurotech, there’s a big neurotech community. Yes, in Toronto, several big like accelerator programs and some pretty world renowned places in terms of where do you take your company specifically in Canada, but for example, creative Destruction Lab. Those come all over the world. They’ll fly into. Come to the creative Destruction Lab and some incredible people there too. 0:23:32So yeah, very interesting place to be and we hope we hope to see it restore soon to the former glory with the meetups in the networking events and everything. They were amazing things. You’d go to a place on a Friday night. Thinking that there be like 10 people there and you go and there’s like 100 people who are just trying to upscale on a Friday night in Toronto. And like that’s when you know you’re in the right place. 3 – 0:23:57Well, Joe just sent you some vaccines. 1 – 0:23:59I think he sent you a couple of vaccines which at that job. None of you look like you would qualify, 3 – 0:24:07but that’s OK, that’s OK, 1 – 0:24:09we’ll do our best. And then we know you’ve only got a couple of minutes left. Justin, I don’t know if you’re hanging around after you’re hopping off at 12:30. I can hang out for about 5 minutes to 12:35 so I can do about the same. Yeah, but anything? Any last things that you want to? You know anything last things that you want to talk about, specifically, anything that you wanted to share. 0:24:24While we’re all gathered here today? 3 – 0:24:28Yeah, I had it. I almost hesitate to share this one. ’cause I’m we’re going to kind of see how this one goes. We a lot of our reports. There, there’s nothing to disagree with really, right? Were like alright Bank should bank should help people make more money, not just wait for people to have more money and runs like yeah seems seems reasonable, but we’re doing a report that comes out next week. There’s like a little teaser video at a URL called. 0:24:53The URL is saving Americans from the news and we’re launching a new report, and it’s probably I didn’t think it was a controversial topic in some. Unit testing around around some like page tweets we did. I’m curious to see how this one checks out, so anyway that’s our new report. I would be remiss if I did not plug it, but I do it with a slight bit of hesitation because I’m like I’m waiting for the storm of people not liking what we’re trying to say for whatever reason. 1 – 0:25:26So anyway, you take a look. Hey, good luck my friend. Oh well well click the link and you know I guess there’s that idea of all you know all press is good press but will monitor that. 2 – 0:25:38Will want it now. I think we I thought we took down everybody but I think sometimes when you take down everybody then people are mad that you didn’t just 3 – 0:25:47take down one group but we’ll see if that if that holds or that plays out but I think it’s a really interesting look at how news, journalism, media, whatever you want to call it, how that’s devolved over the last few years. And sort of what it’s done to our lives, right? Like we have stats in there, around percentages of Americans have sent an article to someone of another political view just to agitate them, right? And it’s like that’s not nice. That’s not good human behavior. 0:26:12But it’s like it’s over. Like 20% of Americans. So you’re like, alright? How many American adults are there? 1 – 0:26:20OK, 220,000,000. So we’re talking about like 44 million people being like people. 2 – 0:26:26Can you look at this today? 3 – 0:26:27But but then you have to look at it from the other side too, which is 44 million Americans using that is like a baseline. Are doing something well. We should look at that and we should study that and try to understand what that thing is. Whatever that phenomenon is. So on one hand it’s you know, like not good behavior, but it still deserves to be understood. 0:26:43So a lot of the report is trying to dig into that, you know us. We’re always trying to go after some really juicy topics and then the one that came after that. I think you guys just got the transcripts on this one. Or are about to is hiring so little state of like corporate hiring, not gig economy stuff. We’re going to follow up, but all the ways in which the hiring process is broken, which I think all of us have experienced some point in our lives, but definitely with the nonfiction take and then trying to rebuild what a better vision could be. 0:27:11So so we’re, well, I’m fine man. 1 – 0:27:18Yeah, no, I can tell we’re busy. Yeah, seriously. Reports going it’s good. I’m glad to hear it well, I guess. But you know, I know were coming out. I’m Tim, that’s all. Lauren. 0:27:29Any questions for Ben before he gets off? 5 – 0:27:34We have to wrestle. I’m looking forward to both the ideas and I don’t know if you know the Scotiabank it’s in Canada and they have the deadlines like you are richer than you think that is there so it’s like you know motivate you to get the chance. Like very interesting. Looking forward to that and then like I just have one question. I know we can couple of times but I never got a chance to ask you that one which is also on your website and also what you do and you explain beautifully the whole process you do at nonfiction, but there’s a. There’s a two terminology you use which is. You know, reset the recent screen so the research Sprint is basically what we follow. 0:28:08Also, things like in general on the engineering side and also like how different you say in terms of the research prints. Very interesting is like stuck in my mind like always wanted to ask is like because you say that that’s one week two victory search time. It’s like how hard is? That’s like what does that look like? 3 – 0:28:29It’s pretty interesting. Yeah, we had to grow into the research Sprint a little bit. We sell these full big studies like 8 to 12 week monsters for you know that’s what Goldman’s buying Marcus by Goldman. That’s what Disney Viacom those guys are doing. But we had an early conversation with a increase their chief strategy Officer. He’ll be he won’t be mad at because he’s a nice guy. 0:28:49If I get his title wrong, but I think you CSO at arts and letters. Again named Andy Grayson and he was like hey, agencies are never going to buy. You’re a 12 week studies. We don’t have 8 to 12 weeks, so you won’t have a 12 weeks either like OK, uh-huh and So what we did was we designed a smaller version of the non fiction process to go to those agencies to work. Now with the Martin Agency which is down in Richmond, their agency of the year this year, organic BBDO, Campbell Ewald. We’ve worked with a ton of them because of that little piece of advice which was, hey, take, don’t don’t don’t do less good research, right? Don’t like take away part of the process. 0:29:31But you need to be able to shrink it, and so the way we do that is we shrink the question instead of trying to solve like the state of the thing we saw something here, it’s still doing, the interviews were still doing emerge and if we can fit it, you’re still doing Quant. But we’re just doing it on a smaller kind of question. So that was our, that’s the way we’ve served that part of the market and we didn’t originally write. We were losing projects left and right. Because we were coming in with a 12 week timelines for an agency that had to go to pitch in four weeks. 0:29:59So we had to do some right sizing there, 1 – 0:30:05but that’s what the Sprint that’s where the spring came from. Very interesting. Yeah. After the business, right where you’re like like, 3 – 0:30:14well, that didn’t work. We’d like to do this. We have to make a change with the, you know, but that’s also the beauty of being in a small company. You guys have the same thing, right? Something’s not working or could work better. You just. 1 – 0:30:26We can switch and like yeah rapidly changes make sense, yeah? Hi yeah you. You said earlier biggest problem was just summarizing like way too much information trying to bring it all together. I’m just wondering if that’s the biggest problem you face or there’s something that’s really a bit more painful than that. Others paint all over. But yeah, that’s a lot of it is is deluge of information is as high in the list? 0:30:51Not retreading the same kind of stuff that’s been out there been found, and trying to come at things with a new lens or some unique POV. That’s definitely one. And then maybe this isn’t a problem with the research, but it happens after, which is like making sure that the research is used in the company and that it does turn into something where our hands kind of come off a little bit. And you know most of the time you see it turned into something, but I think you know it’s hard. It’s hard, right? ’cause you’re it’s your it’s your baby. 0:31:30That research project is your baby for 12 weeks and you hand over like a new vision for something. And then sometimes like nothing happens with it. Because budgets get cut or the team switch or whatever, so it’s our job to keep making sure that we’re making implementation as easy as possible. We’ve actually started tapping a consulting firm to kind of come in after us and drill at home because we think it’s good for nonfiction ultimately to see our stuff in the wild. More right? 0:32:01So it’s not like, oh, we did that with that great research and it’s being used as an internal secret, super duper secret strategy document it, we want it. See it as like. Oh, did you see the thing that Wells Fargo did? Yeah, that was from our research that thing that you saw in the commercial or on their website that was from us. And so that’s challenged. But continuing to work with. 0:32:23So thank you guys for having a blast. I love I love listening to these and I started with me just sending you a note which is like a like a lovely’s office hours and I don’t know. I just appreciate the time and the good questions and. A partner to work with, 1 – 0:32:43yeah hey well we look forward to lots more. Have a good have a good rest your day. Have a good weekend and look forward to connecting. Probably chat with you next week. Just said you’re a little bit more quiet than normal. I know we were asking Benson questions back. 2 – 0:32:55You could get cold. I’m just thank you again so much. Can you show the gold might quickly before you. He said that’s the only color you can get, but. No one believes me nowadays. It’s only had Amazon prime man. Alright pleasure. Thank you, gentlemen. 3 – 0:33:12I appreciate it and I’ll talk to you later, 0 – 0:33:15I mean. Just gonna hang out for a couple more minutes. So yeah. What are your thoughts after that? 2 – 0:33:23Awesome yeah. I always love to hear it and I forgot the mic. 4 – 0:33:26The camera being off for the for the interview piece of it. I think that’s I think is really interesting to create that confessional. And I’ve been talking a lot about just, you know, the cost of zoom meetings and the you know the cognitive load that comes into those. That’s why I’m so excited about the voice first stuff. So it’s a great conversation, 1 – 0:33:45especially when you get too many people. So many people on the screen at once and you’re trying to. Process and see everyone’s having a good time while you’re talking like it, just sort of overwhelming load, yes, manage specially as you as a moderator of conversations? 4 – 0:33:59Yes, yes, but that’s a beauty with them. 5 – 0:34:01Audio now. Like you know, it’s like it’s about giving an opportunity in. There is no video. Just like for example, the clubhouse. The beauty is with the clubhouse is like and also other other tools similar to the club was like just the audio so you can get a chance and you don’t see any emotions on their faces is like sort of a two sides of them. The audio and voice only options. 2 – 0:34:25Yeah, there’s a couple of bounces there. 4 – 0:34:27Couple things I can plug that I’m just like hot topics real quick. So also just still in it. I know Tim’s in it to the implementing the art of impossible, which I think is the road map in the if then statements for creating impossible results. I’m excited about that. There’s a new tool they’ve been messing around with called Talk Dot Social. I think they’re in Alpha right now, but what they do there? 0:34:53I it’s they create. Experiences for people to be able to build relationships very quickly so you know, I, I’ve been on a clubhouse room called the unstuck dot show for the last couple of days and just going to plug into the next thing. I’m really excited about and it’s great. You get a lot of information, but it’s tough to build a relationship. So the talked, yeah talk social is starting to solve that with some some synchronous sessions to be able to build intimacy very quickly. 0:35:19The third thing. The fourth thing I’m really excited about right now is creator coins. Rally seems to be the leader in this space right now. Rally dot IO. There’s a particular coin. 0:35:36It’s the AMA coin. The ask Me anything coin by gentleman named Gregarious, 1 – 0:35:44and I’ve only seen his last name written not spoken. So I think it’s it’s like NARAIN. 2 – 0:35:49So I’m going to say no rain, 4 – 0:35:51but I could be completely off. We had a conversation this morning. I’m going to be working with that core like one is investing in that coin and really starting to drive community ’cause. Which was beautiful. I mean, it’s it’s much easier for the world to invest in a human being than in a company and everything that’s involved with them. 2 – 0:36:13And I think there’s something very special when I give some feedback to somebody and they come back to me with $20, which is exchangeable for you know that value you know in the coin I will share something that is probably I shouldn’t be sharing about the platform this morning. 4 – 0:36:31One of the coins went from $2.00 US. Two $500 US in about a period of two hours. I think that that was probably a glitch and that wasn’t the market driving that up. Rallies been down for a couple of hours. I have no idea what it’s about. I shouldn’t be talking about it. 0:36:45I own five of those coins that I got for free. I exited two of those coins. 2 – 0:36:52It is excellent. The dollars I exit into other rally coin, but it’s just a very interesting market to be able. 4 – 0:36:58You know, like I’m looking at each of these coins a little bit of startup, so I’m excited about that. I haven’t had a lot of converts on it, but you know you’ll talk him down. 2 – 0:37:08Yeah, yeah, I know exactly so it is so anyway, yeah, so check out rally dot Io. I’m just an F on there and then obviously excited about everything. 4 – 0:37:16Speak, love everything that you guys are doing. Love you as human beings and love these office hours. I’ll come and do a whole. It was tough for me to bite my tongue for the whole. I know I’m sure. I’m sorry I could have taken it in a totally different direction so I just thank you so much. 0:37:26I really do appreciate you all and I’m glad that. I was here on week one when that so was a quantified self denier. I’m glad that he’s come around and he’s more benefit of quantified self. So you’re welcome for that inside joke that’s probably wasn’t even funny, 2 – 0:37:47so that’s why. Thank you for everybody else. Yeah well, hey we’re good. We’re getting some fans here watching episodes and giving us feedback, 1 – 0:37:56so we’re grateful for them and we’re seeing the views actually start to. I mean when I say views like from 20 to 30, 2 – 0:38:02but those are real people and we appreciate that. Yeah yeah, so it it’s. It’s a great thing to be a part of. 1 – 0:38:09And I said last week but like one of the people that we just hired on the team. One of the reasons why he seemed so excited about it was because he watched several of the office hours and it’s like that that that same enthusiasm that you watch Ben when he’s talking about the work that comes through our office hours. ’cause we do care so much and it was like it’s hard to not want to join a team that is so transparent and enthusiastic about that work. So that’s those are peripheral benefits. I didn’t actually think about, but are coming coming to fruition. And that’s really. Amazing, it’s huge. 4 – 0:38:37It’s huge. I love with this stuff that you guys are doing and I’ll come through another office hours in next couple of weeks and except a little bit more so thank you so much. Alright alright love you guys talk to you soon. 1 – 0:38:49Timothy, you were quiet. I’m sorry I saw a couple of times you wanted to talk. How are you feeling? How are you? Well, actually I didn’t. I wouldn’t, I wouldn’t have. Done any better than Justin would, meaning that it’s fine. I just had an idea of. 0:39:10You know they mentioned a lot he when he mentioned how they perform. Um? Audio driven interviews is. And essentially reduced not only the. Uh, the load of processing the video, but the reduced the bias that Freud talked about a lot and they tap into this. 0:39:36Sort of the. Ameliorate the problems that human nature poses in. In terms of openness and just. Talking your mind out. And. 0:39:52You know? In the way that you also do similar type of research is looking to Google search analytics. You see what people are tapping into Google search and you see you know political events and you can. Currently you correlated to particular jumps in in searches. In this all really comes down to speech and what I was hoping to mix in rather. 0:40:21My emptying it right now is that. I actually wonder what would be the. What are the privacy concerns would be round Neuralink as soon as we do use it to chat. Since you’re going to be literally talking your mind out. While you can control your speech, maybe there might be. Yeah, 1 – 0:40:49it’s just. It was very interesting point even feel because I I was. 5 – 0:40:53I was watching. Actually it’s only YouTube. It’s in the wall. Yesterday is like asking equation on the clubhouse and it was the question of person. Ask about the same someone from CNS like ask about the new rolling and like the effect of the new running because he was starting his business into the sort of the new rolling. It’s like should I? It’s like what stage? I am in is like. 0:41:14What do you think as a neuralink, what they’re doing an end? It’s like no one else. Answers always like very interesting. And what he responded is like we don’t know much about what they are doing yet. In the new rolling is like how far they are in terms of the science scientific breakthrough and the philosophy. 0:41:28What he said were interesting. Stick to my mind is like this is not what had me rolling, they are doing. It is not more about the engineering, it is more about the philosophical and the scientific breakthrough. Unless until that’s not done. It’s too far that can be done in. 0:41:47He’s just quoting his words. He said that can be done tomorrow or it might take next 50 years to get to have those breakthrough to have those new rulings are playing of music in your mind or sending a message from brain to brain. You know I’m sending a message to Tyler right now, so that is more about the scientifically and you know, psychologically breakthroughs than the engineering side is like we have no idea how far we are from that point. 6 – 0:42:15You know. One thing though I. I would say in the study of the impossible very well researched book by Stephen Cutler. Just just talked about. From that standpoint, I can’t agree with you. It’s not impossible, and we actually do know when it’s coming together, something that we don’t in the sort of. As a comparison, we do not know whether we will ever have a GI that we don’t know because we simply don’t have any even. 0:42:35You know the processing cards simulate just your nerve in the in the retina. That takes up the supercomputer somewhere in Japan. Like that’s we do not know that, but then the neural link I’ve it’s publicly available information that they don’t develop much technology. They hurt. I mean the higher is over there are taking the technology that’s been around since 1960s into the utilized in terms of limited placement. 0:42:59But that’s that’s in terms of in terms of adding the ability to will essentially transmit the nervous signal. Wirelessly or otherwise, for people with disabilities of different sorts. But that said that I mean, yeah for sure that there needs to be a say that there will need. There will be needed scientific breakthroughs, but. The tech was there. For more than 60 years, so I would expect it to be around in 20 years. 0:43:38And as as you and just recently been posting the cost. Will be within $3000.00 of an eye laser surgery thing. 5 – 0:43:51It is more about than like the financial cost or on the tech side’s like what what type of fun we might have in the future. But what I see is an opportunity to we are going and heading in that directions which like we might see them rolling startups is other than like what Neuralink is like you know into the neurotech. Basically it’s like might be 1015 companies working into the same directions and they might have a breakthrough. In the future, and might open up a lot of space, but yeah, that is very interesting field and we might see a lot in the future. 1 – 0:44:26Other than leveling we’re doing with the tech and on the engineering side. Lauren, alright yeah, I think it’s. Schedule, what do you think? Question at the end there? Oh yeah, now you just reiterate way I could see anyone summarize any wants to provide some level value. Not really sure about the whole. 0:44:48I I stuff we’re just talking about there. 2 – 0:44:53I will send the link. I’ll send a link and if you are really interested I would encourage you to watch that one. 5 – 0:44:59Yeah, I’ll definitely find out. It’s only 15 minutes outside. 1 – 0:45:02There’s two things that I thought were interesting. That was the original I think. Think that Tim brought up which was, you know, just just communicating with just audio when you’re not looking at someone’s face versus actually seeing the face and when you shut off the stimulate, you shut off the stimuli and input of voice. Or yeah, your sensitivity in your awareness of your own. Voice goes up, you know significantly when you’re close at like one sense rather, senses get heightened in away. So if we were all blindfolded right now would be much more eloquent. 0:45:29Speakers may be very, very fast about some beauty. That’s what’s going on with this whole audio thing right now. You can feel it on clubhouse like. How much working people are putting into pronunciation and communicating ’cause I like. You always see me. I talk with my eyes closed and part of that is that process. 0:45:45I can’t if I’m looking at you, why do what I’m thinking too much and I’m processing too much information so? Like you’re buffering, yeah, it’s and and then the other part tended not to go too deep back into that, but like the thing that I’m questioning is like so the neural link part with you know movement of limbs and stuff, but the part that you know is the very fascinating is when will you be able to communicate messages and. And you know, make that universal. So depending on your language, cultural understanding, how one brain signals a single word versus someone else is and how long until we get systems that recognizes that across all languages and all people and brain types and sizes and everything. And then the other part is, is that a conscious? I’ve seen, you know, work around it that it’s a conscious thing, so you’d have to set like almost like an Amazon like Alexa, Wake word that then actually triggers the actual communication so that it’s not. 0:46:39Extracting subconscious, or you know, just below subconscious processing of language. It’s more conscious messages that you actually want to send. 6 – 0:46:54This is a very deep question in terms of. I mean we were utilizing language in the same way. Our brains are totally different than you know to create a scan of just one brain will take us will take us awhile to create two. It’ll take us two Wiles. And then it’s although it’s scalable. 1 – 0:47:13Yeah, the translation partners is. It’s even more than that. 5 – 0:47:18It’s like how much newsstand about the brain it’s like. You want your own brain that the language doesn’t matter because we dump and understanding of the language to the brain. Brain was just an engine who like just the process. Everything right? It’s like we learn English. We learn of whatever the Hindi, French, Japanese, Chinese, which like, retrain our brain is like. 0:47:38How hard is that to even understand about this? Multiple languages is like how hard is that for you? For example, Tyler to learn French or Hindi. Fluently at this age, with well, six sense, there is a correlation of of the ability to connect ideas together, 6 – 0:47:54and it’s the third graph the forgetting. The name center graph, something the graph when you take LSD and not essentially shows you how you can interconnect ideas which sometimes are not even connected. But that’s the ability to actually learn a new language and start branching out. It’s like, yeah, you can know the word, but you don’t know that word in in a different context. And while some people are more able to talk in one context and. Definitely like you. Tyler can do. 0:48:22Just fall into flow and forget about others and it’s OK. No complaints here just. The the part, it’s it’s, it’s we have these areas of expertise and people develop. It is slightly differently, you know. You can go into deeply into one subject. 0:48:40You will can be generalists, and it’s we will know about that, but. It’s like. The. 1 – 0:48:51It seems like the measure for this well in just your own your own, even the languages you know shape your understanding of the world and what you what you comprehend too. So this I mean we could get lost in this, I’ll guess. Well, bring this back as we have 9 minutes left. We had a great awesome guest with Ben here. And Justin Justin I know again is used to talking so I felt I felt his pain. 0:49:09But then also gave us wonderfully eloquent answers about that, like the amazing work they do at nonfiction, and we’ve seen some of the studies that they’ve publicly. We’ve also done some work around the research projects that they’re doing with customers and clients, and it really is a beautiful process. You listen to the interviewers on their team. They are so talented at what they actually do. Is there anything? I guess, any thoughts as we sort of? 0:49:36Yeah, just process what we just heard from Ben. Anything that you’re thinking we’re moving into our discussions on pricing. We’re moving into discussions on financial view and then also setting goals up for the next quarter and just wondering if you see any connections of that. Is there anything that we learned here today that can help guide us through these next couple of weeks as we try to have a really successful second quarter in 2021? Yeah, so your idea for OK. 0:50:04Ours is focusing more on. Like the output, as far as like summarizing all the information that comes through, I really like that. Wanna do that? Nowadays they have like the articles online as like this is a 5 minute read. Here’s a quick little summary like a abstracting away would be nice if there is some sort of way to do like an automatic abstract and to like. 0:50:21Like put into the system like what I want from this report and then the goal is and finds that and just throws it in the abstract for you. Going to get the access to GPT 3. I I. GT3 that’s the same. Yeah, yeah, we’ll get access to that baby. I don’t even know that unlocks a whole other can of worms, but I’d really like this to that is a waiting list on it. It’s been in our Trello cards for awhile so it’ll it’ll come but it opens up a whole can of worms and really also I think could depending on how we do that can focus our whole team and also get lost in the possibilities there. 5 – 0:51:12It’s sort of Yahoo can order for what you do there. Lots of blank canvas. We can draw different features and can. Yeah, maybe both. The mindset to go with to head into the new quarter is. 6 – 0:51:26Looking at at their whole business model, which is literally knowing, you know, going deep into the subject matter and being there in the field, we should apply that to. I mean, we have Leon, I should be talking about that probably, but UX research is something that we should perform ourselves or otherwise there’s something that go out there in the field and besides us using the system. We definitely have users and have a very. Sort of literally sit behind their backs and see how you speak. 1 – 0:52:03On the other part that’s interesting and I talked about this earlier this morning in our actual team meeting was like this idea of like triggers and then like macro trends, right? And So what Ben talked about is immersive. Research was not is not being done right now, of course, because of the pandemic, but they plan to do it again and the original vision of speak in a way before the pandemic started was actually to make sure that we had, you know, recording natively on your phones, so that if you were in an immersive environment like that, or in outdoor meetings that you still had an easy device for capturing. Recording and analyzing it with the meta details at that exact moment as well too. So as we start to see this emerge from what we’re doing now, where we’re on, zoom calls all the time and those are the inputs as the world does come back together. 0:52:41Zoom in these, they will still be continued to be inputs, but there will be these other ones out in the real world and speak as a lot of potential in value as that actually takes place. 5 – 0:52:56Wanting stick to my mind is like what he talked about it last year is like OK, the research understanding about the user and when Lauren you ask about the challenges. The one point he pointed out about having understanding, making sure that they implement that in there. You know that’s advertisement or the company website or anything. The implementation of the research is more important at the same time. Also doing the research you know the whole analysis done and the report generation and everything. 0:53:21It’s a one part, but if everything is not implemented, that’s a pain. That is. Make sure that that’s supposed to get executed properly. It’s like the same thing is like if we build something an an OK, we do everything, but if it is not sort of executed or not implemented on the users and then there is a gap that is then that’s there is a pain even let’s say you know in terms of the learning so we just have to make sure that if you think if we decide if we plan if they implement. It’s supposed to get executed at the end on the users, and it’s like it’s not supposed to be on the speech platform. 1 – 0:54:04Sitting somewhere under a tab outcome versus output. Sort of, well, we’ve had that. We’ve had that gap before. For example, this is maybe not directly related, but like people coming to system, uploading it and not realizing the transcript editor was available, so not seeing the full implementation of what was actually possible with the system. And I saw this with my own life when I was specifically I was doing the Google ad grants for nonprofits, plug in their system $10,000 a month and advertising sent tons of traffic to their site. Build this incredible report that showed everything that was happening. 0:54:33Make recommendations and just not having the capacity. To implement the changes that were required and how frustrating that was for myself and and so it really connected with me. When Ben talked about that if putting so much effort into something, and even you know there’s there is a gap though, right like? If it’s not implemented, it means that you didn’t communicate it effectively enough. Like I know, there’s always limitations within the organization this capacity issues, but if you truly hammer the point and deliver the information in the way that it needs to be, there will be no other choice. 0:55:07But for the organization to make those changes. To do that implementation. So how can we help Ben with that delivery? And so maybe maybe part of it. This is assuming now, but like the is because it’s some of it is so qualitative that if we could get more quantitative analysis that it’s so data driven. 0:55:16That they can’t. They can’t ignore it like what are these things and what are these blockers from that implementation standpoint that we can actually help and solve that gap. ’cause that is a true pain when that he’s experiencing their teams experiencing other research. Teams are experiencing and many people doing marketing or analytics or intelligent works, or actually experiencing too. Yep. 5 – 0:55:42And one thing he also pointed out about how speak helps them to save the 40 hours instead of watching and listening the whole audio clip and figured it out figuring out the theme around that around in that bucket of the audio is like how we can improve in their directions like you more inside around that theme was like, oh, they’re talking about hiring. But in the hiring there talking about XY and Z. 1 – 0:56:06So it’s like how we can improve that to provide more exciting and maybe just giving them more like control over. I like organizing it too. ’cause like we take all their information which comes with some big block and then we break it down into like different blogs like keywords, 3 – 0:56:22transcripts, all different forms of information that is available in that one block. 1 – 0:56:26But then after that they don’t really have the ability to like just pull out and take what exactly what they want like we provide them with like the buffet but we don’t provide them with like the plate to put all the stuff that they actually want on and just yeah food analogy. I love it. Wow didn’t see that one coming. 2 – 0:56:45Relationship between relationships between entities is something that we. 6 – 0:56:50We should look into this at least every hope. Have an exploratory project at first. But um. Having a network of interconnected, interconnected data ideas in relationship with time is something that. 6 – 0:57:07We’re doing we’re doing right now. Is Lauren. You’re exactly correct, which we’re taking the ball commedia, generating bulk of insights and an output in the bulk of them without any. 1 – 0:57:20Huh? Necessarily meaning making and then we’re also, you know, besides the dashboard, we’re also keeping the analysis like one of the dreams that we’ve all had has been. How can we know one of the gaps that we saw was, you know, companies processing files individually? But what we saw was this opportunity to process files on bulk, specially if you know uploaded overtime or different times of day. And so besides the dashboard and the deep search right now, we really don’t have that much way to package up the analysis of multimedia files into summarization’s and. You know, I just think of bends. 0:57:55You know example with nonfiction is like you know, if they ask, for example, consistent questions throughout those interviews, we now have a consistent data point that’s then throughout how can we look at that question over and over again, and then group all the answers together and pick the themes or the keywords out of those answers specifically, that’s truly saving work in time. We’re not quite there yet. I know we can get there and that that stuff in the pipeline, but you can hear if we could save 40 hours already. How much could we save moving forward? And if that we could save them 40 hours or it’s a 60 hours per project, how many more projects can they do? 0:58:28How much growth can they have? How much value can they deliver for the people that they’re working with? It’s a lot of code in children and opportunities there too young working that directions to having their system. Which is the foundation is already there? That’s the beautiful thing. And one last part I’ll add is like he talked about that. 0:58:46I love this part where he mentioned that they had to do the condensed version of their engagements. So instead of doing 8 to 12 weeks. So like we don’t have that much time, we need to do two to four weeks or six weeks. Maps, sprints, right? And I just reset sprints. 0:59:02Research interesting. It’s about the part that I also thought about is like you know we have a new market or on boarding and maybe this incoming connections, the connection it just. Marketing sprints and then also choosing how can you make an impact in a short time so when they when they have a short and time frame all the sudden, it really prioritizes the questions that they are asking or you know the actual goal that they can have and so hopefully this connection is making sense. But I just think of you know, for example, our UX person even coming in three months engagement by having that engagement you put constraints on what you do and then you really have to like maximize the choices that you make in the output inactive actions that you make. So if you’re trying to get results in in marketing. 0:59:43As he always sometimes difficult in one month or two months or three months as you extend it, you know that you can make this long term effort. But when you shorten that timeline to two weeks, it’s like how could I make this crazy impact in two weeks? That actually helps with growth and just yeah, just very, very interesting concept. Like you said, software development, research, development, and then the the implementation of constraints in time and delivering value. 5 – 1:00:10Because what I personally think is like when we think as of one week Sprint we used to do the two week Sprint before right, but we converted in quarter. One is like let’s do the one week Sprint because you start thinking. Personally I started thinking and just the whole different directions is like OK we want to achieve 10 things. Let’s divide in file. It’s dividing 3 and you are just going to ask the different questions how you can resolve quicker and also provide the value. 1:00:27It’s not about just resolving the problem, it’s also about providing the value at the same time and it’s like. That’s very interesting point. I was like if even in the marketing and sales is like or it’s a two week Sprint or one week Sprint, what one thing you can do? It has so much value can provide in a month. You know you can see that ripple effect in a month and two is like what only one thing. 1:00:52Just focus. Everything else is fine. It’s like one thing can achieve in that one. Yeah the whole course is different Now the whole recipe is different. 1 – 1:01:07Creates a huge difference you talked about. I don’t know if you, I’m sure you saw it, but the Coleson brothers at Stripe talked about how many code changes they pushed in the year and it was like 12 code pushes a day or something like it’s insane and and to develop and iterate that speed. You know the other part that we talked about is the more iterations that you do, the quicker you learn an in the end that leads to greater success. So what a powerful concept is just shortening that down in the prioritization that it gives you. Just beautiful thing. For I know we’re tighter here for time because we had that I hope people enjoy Ben coming on. 1:01:39I hope if you’re watching this or listening that you enjoy that you know Ben is an expert at what he does and didn’t talk too much about his past but has a belief exited from companies twice doing what he’s doing and gunny. His partner was one of the head people at Vice, which is a massive organization which was sort of changed. How we viewed media and news and research in journalism. So that’s amazing team that they actually have there and the fact that he gave 30 minutes. While he is so busy and doing all this was really nice, I hope he didn’t feel like he just came and we just drilled him with questions. 1:02:13I know maybe we could have had a little bit more conversational tone, but I for anyone interested in this stuff he made some amazing interesting points that that I hope resonated with people who watch anything else before we wrap this up. It’s a beautiful sunny day here. Any else that you guys want to talk before we wrap up office hours? #9? That wasn’t that was great talking with man and just installers in order to have on speaker officers. 5 – 1:02:41So looking forward to more the guest on speaker, he’s always talk about the problems and how speaking I can help them do his own those solution problems. 6 – 1:02:51Timothy 1 – 1:02:53yeah, I think it’s been more than enough. This is, I feel like this one office hours had more content than normal office hours combined, so I’m pretty satisfied. Timothy, good. My mind wanders a little bit building technologies like building planes. 6 – 1:03:11Planes are not energy effective. Birds are, but it’s not engineer in. It’s not as simple to build in engineering terms. 1 – 1:03:25Good thing we’re building planes at least planes OK. I don’t have much to say that everything we’ve had, we’ve had birds flight analogy. We’ve had food analogies here today, and yeah, we’re I. I’m pretty happy. Overall, I guess that you know, just moving forward will have another office hours next week. We’re actually going to know we’re not there yet, but we’re coming up on Good Friday. So one one week we’re going to have office hours on Thursday. 1:03:47Coming up here, and I’m not going to get into it today, but some really interesting things. I hope to share around some some growth marketing, some growth strategies, and I don’t like the term growth hacking. Some really interesting things that we’re exploring now and will be implementing and documenting publicly and continuing to build the value of speak and having wonderful conversations like that where we can really dig in and understand what people need and how we can help provide true value. So that’s an honor again. Thank you everyone who joined us. 1:04:14Appreciate this very much guys. Office hours 9. Thank you, have a good weekend.
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In This Discussion: In Office Hours 10, Speak Ai excitedly welcomes Alfred Farrington of Ehave to talk about blockchain and the future of healthcare. Alfred is the Chief Innovation Officer of Ehave. Ehave is taking a leading role in the popularization of digital therapeutics by creating an extensible platform upon which powerful, condition-specific applications can be designed, built, clinically validated, and deployed. You can learn more about Ehave here. In this discussion, we talked about: - Alfred's insights from talking to hundreds of practitioners - Personalizing healthcare to better treatment outcomes - How wealth has shifted to longer, happier, and healthier lives - Why an individual should have control over their own healthcare data - The future of healthcare and how technology will play a role in it
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Transcripted (Unedited) - 63 min read (12,434 Words) 1 – 0:00:00Alright, recording office hours. This is 9. We did eight. Hey can we do two time everyone put two up on our team then we put one. Well now we got one to try to get to #9. 0:00:10OK there we go. There we go. I was number 9. This has been a ton of fun. Every week we get together. 0:00:1812:00 PM Eastern Standard Time we jam. Justin is a lover of jam. Sometimes it’s just our team, other times we have wonderful guests and today we have two wonderful guests were there being just the Finkelstein. I said Legendary walking talker and all around smart Guy genius good person and also Benjamin from nonfiction research and very happy to have him here. You’ve got a lot going on your life. 0:00:38Your family is expanding then and so we know your time is valuable and you still came. You’re still here. I’m I’m awake at all hours these days. 3 – 0:00:48They added a third with three boys. We added our third a couple weeks ago, but easing back into the work world and I don’t know this is a fun. This is a fun call. Just another call so I’m excited about this one. 1 – 0:00:59I’m glad that you see that you don’t actually look like you’re too tired. You look happy. 3 – 0:01:06Yes, right? Time today. This is artificial. 1 – 0:01:10Artificially popped up here, but that’s OK. Well, we’ll get you through a pump you through Ben. Hang around for 30 minutes here and then he can doubting your having a nap after that, but hopefully. We are first of all huge fans of nonfiction were originally introduced by Justin. Just I’m not sure if you want any to add any context to how this all came together. Um, I I’d be happy to do this quickly as possible is Justin can do. 3 – 0:01:35I met Tyler around end of February last year through I think a LinkedIn comment that we were just into the DMS and you know started speaking late and decided to move our our relationship to having live zooms met. 1 – 0:01:50Ben Ben take one of our jam sessions year and I was just really passionate people. 3 – 0:01:55You know people, you know that. Teams and people that I just really like being around and you know, 1 – 0:02:04can’t they can’t. Neither of you can seem to shake me and then we did a damn picking November where you got introduced and we just been off to the races and just figuring out exciting ways for the groups the partner had been pretty successful at it so far. Beautiful and then you know not to put you on the spot. I know you’re you know very good talking about what you do when you’re doing some great work, so maybe just a little bit about nonfiction and just you personally would love love to hear and let me say I knew I was going to be buddies with 3 – 0:02:33Justin about 45 minutes after meeting him because we went through this like very, you know, it’s like a is at city. There’s people from city. There were like doing like the business thing that ends within 30 seconds just and figured out that I was from outside Philly. Were talking bout ECW which is the like. Fledgling wrestling promotion that got famous outside of Philly. 0:02:49So we’re talking about like like hardcore 90s wrestling, about 45 minutes after meeting him. So that’s that’s the Justin Magic, right? Yeah, that that time to that thing, yeah, so nonfiction research is sort of an unusual research company, which you don’t hear a lot of people don’t normally form unusual research companies. They form unusual, anything else, right? But our whole approach is to just get below what you see in a lot of research, which is surface level. Kind of things right there, asking people about you know the same kind of things about their lives that you see in every research report. 0:03:21It doesn’t really dig beneath the surface, it doesn’t get at the real decision making behind the thing, so everything we do, we’re looking to get below that level. So like we did, a secret financial lives report, which I think most of you have probably read, but it’s not really about banks, it’s about money and people’s relationships with money and how that goes wrong and and how banks could be something to help it go better. And so in that report, you know we’re talking to convicted bank robbers to ask them how they could. How they would remake the financial services industry, but that’s a good flavor of what we do right. Everything we do is we’re going below the surface to try to get that real human truth. 0:03:56The emotional part of living your life. And we do it for some of the biggest companies in the world. And then we also put out our own reports on topics that we care about, so that’s it. That’s the whole business kept it. 1 – 0:04:11We wanted to keep it as simple as possible. Yeah, I love that you and on your current website, you talk about how your risk your mental health for your, for your clients and for everything that you do. And I just think that’s such a beautiful thing. I would be interested to know there is this breakdown of the research reports that you’re generating and then also the ones that you’re doing for in client engagements and customer engagement. So what like what is the? I guess the breakdown and then when you talk about also being unusual you know what are the challenges that have communicating that to some of the customers that you’re working with, or that you hope to work with? 3 – 0:04:46Yeah, so the good thing about the clients that we work with is a lot of times they’re opting in before we go find them right. They’re coming to us and saying. Hey, I read this thing. I really like secret financial lives or whatever it is to play list report or the intimacy report. Can you do that for blank for whatever their categories and a lot of times there is that that, like transferability, we can take the approach and apply it to something they’re working on because nothing is really about. Nothing is really about the actual category, right? It’s not about banking, it’s about money and self worth. 0:05:17It’s not really about CPG products, it’s about like feeding your kids and how you express love to them, right? So everything kind of gets elevated up. And so I think the clients that opt in at least now maybe not in the beginning and people were talking about this. What do you? What are you doing? 0:05:33But by now people. We’ve been around long enough, you know. We just started our 4th year, which kind of crazy to even say that. But by now people have read the stuff. They know what they’re getting into. 0:05:43I think when they come to us, and so that’s kind of helped. Like being really forthright with how we do research. It’s helped us attract people who are like us and who want to do the research the way we do it. 1 – 0:05:56And so it’s been this little bit of like a flywheel effect for us. I mean, you guys anyone could jump in here, but I’m I’m just curiously question also and I know a bit of this, but still the context of use it. You know someone reads secret life, financial life of Americans and then they come to you and they actually want to create an engagement. We say we really love the work that you’ve done this research. What is that process then look like for you actually engaging, doing the research and then delivering that and then also the outcomes that comes like why is this so valuable for the customers that you’re working with? 3 – 0:06:27Yeah, happy talk about that. So we always answer on that question. We literally call it a burning. Question and it has to be. It’s a litmus test to work with us, right? It has to be a question that you don’t know the answer to. 0:06:35You have to admit that and not every organization is ready to admit that they don’t know the answers to some really important questions. But the ones that are get the benefit of answering them with us and it is sort of a collaborative thing, so that’s one you have that question that you don’t know the answer to it. If you had the answer, you would be able to do something with it. That’s Part 2. We were not in the business of like answering questions so they can sit on the shelf somewhere and collect us with the other research reports you’ve commissioned. We want it to turn into something like that’s the weather it’s a client report or even our public ones like people will say will get emails from banks that are like hey, is it OK if we do the thing that you guys talked about in this report please? 0:07:10That’s the whole. That’s why it’s free then. On our website we want you were begging you to go do something with it to take to take that knowledge and turn it into like real products. That’s not what we do, right? We’re research team. We stop after research and we rely on other groups to pick it up. 0:07:26And then. Once we align on that question, it’s really easy. We then Johnny and I organize my co-founder. We work together for about 10 years now and the whole team that we have a brilliant researchers and strategists. We come at it with pretty agnostic approach. 0:07:44We think like alright, what’s the thing you would do if you wanted to answer this question? And sometimes that’s a survey and other times that’s one on one interviews. Sometimes it’s immersion, but we don’t limit it to that right? We could run experiments we could be in people’s homes. Gunny was unchaperoned in a prison like. 0:08:02We’re reading, you know our reports have like you’ll see like a Drake quote next to de Tocqueville like we really don’t care where the answer comes from and that gives us a lot of freedom and flexibility to kind of like go anywhere we want to go right and then typically over like 8 to 12 weeks we are solving that question in any way we can imagine. You’re right, just trying to get to the answer and then we come back with what often looks like a standard research report, but it’s. It’s beautiful, I think that’s a big difference, so I think it gets attention in a way that your typical like graphs and charts kind of thing doesn’t. And it I hope gets up like the real heart of the issue instead of just reiterating what people know about the category and then we try to stick around and make sure that the client is is happy and is able to implement the things that we’re finding in an interesting way, and that it’s changing a little bit right? So there’s been more video work that we’ve done in the last couple of months and we’ve ever done before. 0:08:56We’re always experimenting with new mediums, and our clients are. Normally pretty innovative when that that you know and that frame of mind and from our standpoint we like nothing, is off the table. So I’m I’m dying to do an oral history as a read out. I think we’re going to do a comic book at some point, like we don’t. I don’t care what it looks like or what it is as long as it answers the question in the right way. 0:09:18So we are totally open when it comes to that point. I don’t know that that answers it, but that’s kind of our approach and it’s fun, right? When you get to do that, it’s a little bit more fun. And I think we don’t feel like we’re working jobs that we feel like we’re like solving little puzzles with our other weird friends, 2 – 0:09:43which is probably why I love you guys so much. 1 – 0:09:46I appreciate that dude. Being stuck out to me there the one is the I mean I need. I would love to hear a little bit more in the emergent part and then the other one is the you mentioned the shift part of it being to video. I’d be interested what that looks like is that are you talking about delivering the reports and part of that is true. But yeah I would love those two things. 3 – 0:10:05Yeah stuck out to me. I’ll go in reverse so video is we’re doing a mostly as recontact so will do interviews with people and we get what we need out of them you know and also build that intimacy in a lot of times. We’ve spoken with him three or four or five times by the time we get to the video and then the video typically is an expression of the. Thing that we’ve talked about, so we tell them, you know, we ask them to go back and film a video doing a certain thing. There’s some creative prompt that we come up with, and it’s not meant to uncover new findings, but it’s meant to see them in there in their element, in their habitat. And we do it both ways on purpose. 0:10:34Like the interviews, I don’t know if everybody knows this, or if you guys even know this, but we don’t do interviews over video. We do know video. We do it over zoom audio, and it’s meant to create like this like we call like a church confessional environment. Interesting, you can’t see the person. And you’d be surprised when it feels more like a telephone call how people open up. 0:10:51So that’s meant to be the the intimate, confessional kind of thing. And then for those who are interested, oftentimes will have them go back with a different prompt and then. But then you see it right then. You have the initial. You had the initial storytelling from them, but now you’re like seeing their lives. 0:11:11You’re seeing The Dirty laundry piles like we had people do these videos of their lives, and we didn’t specify where they should do it. But they’re just living their lives. So guess what? One guys in his car. One guys outside the daycare picking up his kid. 0:11:24And he’s like sneaking it in, right? He’s making money. He’s making 75 bucks, right? And that’s when he has time to do it. And it’s just kind of. 0:11:33It’s great to get both. You get the intimacy, but then you get the texture. The first question you asked now is alluding. 1 – 0:11:40It was the first one version. I want to know about the emerging emerging. 3 – 0:11:45Fun Arm immersive practices have been down 100% in the last year. It’s a I’m making up that step, but you get it. We it was core to what we did. It’s going to become core again and we found ways around that during Covid, but we really go to where our people are. So like we studied teachers for we studied teachers for Disney for project we did with Disney around. 0:12:03They have like a whole program that just brings students on field trips into Disney for educational experiences. It’s like only Disney could do it right? You’re in a physics class. They take you to Space Mountain and they turn on the lights and they start showing you the. Formulas and only Disney, right? 0:12:25Nobody else doing that. But when we did that project like Johnny was on his own like the back roads at Georgia with these teachers, he’s in teacher Lunchrooms. The teachers were talking about how how hard the parents are to work with, you know. Guns like show me the form show me the field trip for me seeing the forms like no I don’t care how good you are at interviewing or writing surveys or whatever. There’s no. There’s no substitute for Gunny being in the in the teacher lunch room with like a box of Donuts and going through the forms and you can’t can’t replicate that and that’s what I think is part of the magic of what we bring. 0:13:00Is like we’re willing to put in. 2 – 0:13:07The work done is we send money anywhere. Thank God he does pictures picture, want to school bus. I had so many kids I can’t go but Johnny will go anywhere. 3 – 0:13:16God bless him in the rest of our team will too and it just it makes the difference right? You can feel it in the research. It’s a totally different kind of thing and. It doesn’t cost a lot of time, doesn’t cost a lot of money, but the benefit is like off the charts. 1 – 0:13:30Yeah, yeah. And again feel encouraged jumping anyone. I just one thing I said and one thing I’ve loved you so much better just the whole team at nonfiction is just like you can feel the passion for your work when you speak. Like you know, even with you know now three kids sleepy. You know doing it just comes right through, and I’m sure that that’s just a huge driver for the success of your business and why you guys continue to grow. We love. This is how we hire to write you want you have to want to be here. 3 – 0:13:57You guys have all worked with people who didn’t really want to be there, yeah? 1 – 0:14:01You could tell, yeah, but there’s not. There’s now a little bit more of the selfish part that I’m, you know, in you know, interested in exploring a bit more, but one of the things that obviously you mentioned here is this. You’re doing all you know, doing a ton of interviews and a lot of those comes down to interviews. Maybe 30 minutes, maybe an hour and a half, depending on how talkative this person is. And if the time is worth it. And then I know, I know you don’t like dealing it with it, but it ends up and coming into audio files and then those those files are transcript, transcribed, and then there’s some analysis that’s that’s being done, so without. You know, revealing any nonfiction secrets about how they do it. 0:14:32I’m trying to understand what we’re trying to understand is great, you know, transcription for for what we see is something that is, you know, commodified. There’s tons of providers out there. As long as you can deliver high quality transcript. That’s a service that’s valuable, but not necessarily pushing on to that next level. And So what? We’re trying to figure out here and what we’ve been talking to you about is what is beyond the transcription once the transcriptions delivered. 0:14:51Once the audio file is all captured, like, what is that process look like? We’re trying to understand that more and figure out how we produce more value in that place. So R and we’re thrilled to be working with you guys on this, 3 – 0:15:10and I think what you do with our transcripts or what you do on top of transcripts is different than what you get out of your competitors. You know, or the which we’ve worked with before, and they’re fine. And they do transcripts. You’re right, it is commoditised everyone. This transcripts, you know. You can compare your dollar per minute price or whatever, but I think we’re looking for something a little bit more, and I think as well about what you guys do, which is sort of, I think of it as the quantification of the qualitative part of our. 0:15:32Process and we’re thinking about how do we quantify the qual an. In general, we don’t think about like wonton quality because we have surveys with long form open and it’s right and you guys are quantifying. It’s all jumbled up, but I do think about how to how to layer on some level of mathematics to to better understand meaning behind what people are saying. So the more we can quantify the interviews and the more we can dig at high level qualitative insights in the. In the quant side, in a survey like that’s us doing our job right? 0:16:07That’s us living up to the promise of not being tide to anyone tactic and being totally agnostic, right? We I’m not saying somethings has to stay in Kuala. I’m like, alright, let’s let’s throw it over to speak and see what they can pull out of it. So a lot of times we’re looking at those transcripts one just to go back and pull out some of the gems. Some of the quotes you might do a 45 minute interview and you’re getting the shape of the story which you need. 0:16:29You need all 45 minutes, but you might land on. Two quotes in that whole interview or one quote, but that it perfectly encapsulates the thing that you were trying to prove. You know a lot of times on our projects. I say that like it’s not. It’s not really our yes, we layout on our own thoughts, but it’s our job to be the like conduit between the people and the brand that we’re working with. 0:16:54It’s our job to like to serve the the end user customer to serve the person in the right way. And so that means picking out the things from. Interviews that we think are going to be most powerful and getting an organization to act and understand what’s really going on in these people’s lives. So I think from like a quote pulling standpoint, that’s that’s a big one, but the other one is just like what themes keep coming up like you might do. Like we did something for a large pharmaceutical company and we talked to. 0:17:27How many was it like 40 neurologists and I did like the bulk of those interviews. I’m not a neurologist. You know. You might be able to sell, and being able to go through an aggregate of those transcripts is something. What am I going to listen back to? 0:17:4840 hours of audio. There’s no way. So you guys take that 40 hours and you shrink it down into what I would have learned if I had. If I had sat there and listened to 40 hours of audio and took copious notes. And then drew, you know, 2 – 0:18:05the like the Charlie meme from Always Sunny in Philadelphia all over the wall. I got a string push you guys are doing that for me, right? Instead of me sitting there and drawing my things and my my strings all over like a crazy person you guys are doing those, 3 – 0:18:23you guys are the strings and you come back and you know you just saved me 40 hours and a lot of headache because you were able to draw the connections between the different things across 40 interviews. It’s just the volume right? So how do you bring that volume down? How do you make that volume digestible? And how do you turn it into something useful for us? 0:18:40And I think that’s. We’re at the beginning of understanding your power to do that right? I think we’re in like any one or two. An understanding all the ways we can layer your stuff onto ours, right? We never even done it for open ended responses in survey, 1 – 0:18:57right? I’ve never done that. 2 – 0:18:59We could do that, but would that look like so anyway? 3 – 0:19:02All that to say? Big benefit of transcripts, 1 – 0:19:05and I think we’re early days in terms of the power of doing as well. Yeah, now I just want one thing that stuck out to me throughout my career is something that you touched on really nicely there, which is like. People want the information, but too much information is overwhelming and so for you if you just dumped all that like, you know, the amount of human effort to take the processes is just ridiculous, and so trying to figure that out and even invoices so rich transcripts are so rich with information. How do you make these decisions on what is truly valuable? What you display back to you back to the client? Who gets the final report challenge? 0:19:38An interesting thing that’s actually being taken place there. I I told you with questions, but you know. 2 – 0:19:48It opens the right. It’s like the words that they’re saying, 3 – 0:19:52but it’s also the tonality and I know you guys trying to infer tone through the words, but I just think there’s so much written its richness there. I saw a platform Justin sent it to me that actually is doing surveys via voice responses, so you’re getting the answers invoice and I’m talking to them on Tuesday. What are they just invoice form? Something like that. I yeah, I think it’s yeah. 0:20:14I think you know all of these things are kind of triangulate Ng. I know you guys are friends with the yak guys as well and you start looking at like OK Yak plus speak. Plus voice form you start like triangulate Ng. What’s the commonality? I mean one is like agile companies who are building new shit all the time. 0:20:27But the other thing is voice and I think we’re going to see a huge revolution around voice technology and we’re going to use it. 1 – 0:20:40We’re going to use it to nonfiction. I’ll just add there’s a very interesting pad that came public today from Spotify. That’s doing speech analytics on emotion and tone to actually basically recommended generate the next song for you as well. So there’s going to be a lot more technology applied as as this analysis increases in the capacity continues so very interesting stuff. Very interesting, sort of macro trend that we’re seeing in the world in general. Just a mute. What do you have to say? 0:21:05Frank? I was. Yeah, I was just going to confirm. 2 – 0:21:09Just give a little plug for another Toronto company. 3 – 0:21:12So yeah, I gotta. Cold DM from somebody at voice form yesterday as a podcaster they want to create it as like how to podcast host, interact with their audience and like we always do took in a completely different direction, 4 – 0:21:24so I think they’re going to have data available as early as next week, and it’s not my business to say when their babies would be available. What’s going on in Toronto? 3 – 0:21:35What do you guys have that’s going on in the water? It seems like every other company I see that I like these days is from Toronto and I just don’t know what’s going on up there. 1 – 0:21:46Maybe guys are contracted by the news the way we are down here. Well, the I mean, so that’s when I actually moved to Toronto right before the pandemic. So we saw the magic in the beauty of Toronto pre pandemic. We believe it will restore and that’s why we’re still here in Toronto. But there is a. Prosperous tech community in the city and just attracts really high talent. I know there’s lots of changes happening in the world right now and there’s people who are leaving cities to go outside and buy. 0:22:06You know, single families with homes, but there’s a lot of people who I think are really connected to the tech community and want to network. And you know that that speed of innovation, the speed of communication that you can have with some of these teams being it’s technically advanced, but also conceptually advanced. Just living in Toronto and it’s pretty incredible place to be. So I can’t say exact, but there’s a lot of people, lot of tech that’s I’m not sure if you have anything to add there, it’s it’s a great place to be in voice technology specifically has a big footprint in in Canada and Toronto. 5 – 0:22:47Specifically, I would say the voice technology and is like Bard off. I think we’ve talked before. Do it’s like part of the voice type global, which is like the global voice community in Toronto. It’s like you can feel and see that energy if you are into that room is like how much people are involved with the technology and that technology is one part. But the innovation with the technology is the whole new era. What we see things in Toronto specifically on the engineering side. 1 – 0:23:14That’s incredible with some push weird pushes to like now. Weird there. Goodness like neurotech, there’s a big neurotech community. Yes, in Toronto, several big like accelerator programs and some pretty world renowned places in terms of where do you take your company specifically in Canada, but for example, creative Destruction Lab. Those come all over the world. They’ll fly into. Come to the creative Destruction Lab and some incredible people there too. 0:23:32So yeah, very interesting place to be and we hope we hope to see it restore soon to the former glory with the meetups in the networking events and everything. They were amazing things. You’d go to a place on a Friday night. Thinking that there be like 10 people there and you go and there’s like 100 people who are just trying to upscale on a Friday night in Toronto. And like that’s when you know you’re in the right place. 3 – 0:23:57Well, Joe just sent you some vaccines. 1 – 0:23:59I think he sent you a couple of vaccines which at that job. None of you look like you would qualify, 3 – 0:24:07but that’s OK, that’s OK, 1 – 0:24:09we’ll do our best. And then we know you’ve only got a couple of minutes left. Justin, I don’t know if you’re hanging around after you’re hopping off at 12:30. I can hang out for about 5 minutes to 12:35 so I can do about the same. Yeah, but anything? Any last things that you want to? You know anything last things that you want to talk about, specifically, anything that you wanted to share. 0:24:24While we’re all gathered here today? 3 – 0:24:28Yeah, I had it. I almost hesitate to share this one. ’cause I’m we’re going to kind of see how this one goes. We a lot of our reports. There, there’s nothing to disagree with really, right? Were like alright Bank should bank should help people make more money, not just wait for people to have more money and runs like yeah seems seems reasonable, but we’re doing a report that comes out next week. There’s like a little teaser video at a URL called. 0:24:53The URL is saving Americans from the news and we’re launching a new report, and it’s probably I didn’t think it was a controversial topic in some. Unit testing around around some like page tweets we did. I’m curious to see how this one checks out, so anyway that’s our new report. I would be remiss if I did not plug it, but I do it with a slight bit of hesitation because I’m like I’m waiting for the storm of people not liking what we’re trying to say for whatever reason. 1 – 0:25:26So anyway, you take a look. Hey, good luck my friend. Oh well well click the link and you know I guess there’s that idea of all you know all press is good press but will monitor that. 2 – 0:25:38Will want it now. I think we I thought we took down everybody but I think sometimes when you take down everybody then people are mad that you didn’t just 3 – 0:25:47take down one group but we’ll see if that if that holds or that plays out but I think it’s a really interesting look at how news, journalism, media, whatever you want to call it, how that’s devolved over the last few years. And sort of what it’s done to our lives, right? Like we have stats in there, around percentages of Americans have sent an article to someone of another political view just to agitate them, right? And it’s like that’s not nice. That’s not good human behavior. 0:26:12But it’s like it’s over. Like 20% of Americans. So you’re like, alright? How many American adults are there? 1 – 0:26:20OK, 220,000,000. So we’re talking about like 44 million people being like people. 2 – 0:26:26Can you look at this today? 3 – 0:26:27But but then you have to look at it from the other side too, which is 44 million Americans using that is like a baseline. Are doing something well. We should look at that and we should study that and try to understand what that thing is. Whatever that phenomenon is. So on one hand it’s you know, like not good behavior, but it still deserves to be understood. 0:26:43So a lot of the report is trying to dig into that, you know us. We’re always trying to go after some really juicy topics and then the one that came after that. I think you guys just got the transcripts on this one. Or are about to is hiring so little state of like corporate hiring, not gig economy stuff. We’re going to follow up, but all the ways in which the hiring process is broken, which I think all of us have experienced some point in our lives, but definitely with the nonfiction take and then trying to rebuild what a better vision could be. 0:27:11So so we’re, well, I’m fine man. 1 – 0:27:18Yeah, no, I can tell we’re busy. Yeah, seriously. Reports going it’s good. I’m glad to hear it well, I guess. But you know, I know were coming out. I’m Tim, that’s all. Lauren. 0:27:29Any questions for Ben before he gets off? 5 – 0:27:34We have to wrestle. I’m looking forward to both the ideas and I don’t know if you know the Scotiabank it’s in Canada and they have the deadlines like you are richer than you think that is there so it’s like you know motivate you to get the chance. Like very interesting. Looking forward to that and then like I just have one question. I know we can couple of times but I never got a chance to ask you that one which is also on your website and also what you do and you explain beautifully the whole process you do at nonfiction, but there’s a. There’s a two terminology you use which is. You know, reset the recent screen so the research Sprint is basically what we follow. 0:28:08Also, things like in general on the engineering side and also like how different you say in terms of the research prints. Very interesting is like stuck in my mind like always wanted to ask is like because you say that that’s one week two victory search time. It’s like how hard is? That’s like what does that look like? 3 – 0:28:29It’s pretty interesting. Yeah, we had to grow into the research Sprint a little bit. We sell these full big studies like 8 to 12 week monsters for you know that’s what Goldman’s buying Marcus by Goldman. That’s what Disney Viacom those guys are doing. But we had an early conversation with a increase their chief strategy Officer. He’ll be he won’t be mad at because he’s a nice guy. 0:28:49If I get his title wrong, but I think you CSO at arts and letters. Again named Andy Grayson and he was like hey, agencies are never going to buy. You’re a 12 week studies. We don’t have 8 to 12 weeks, so you won’t have a 12 weeks either like OK, uh-huh and So what we did was we designed a smaller version of the non fiction process to go to those agencies to work. Now with the Martin Agency which is down in Richmond, their agency of the year this year, organic BBDO, Campbell Ewald. We’ve worked with a ton of them because of that little piece of advice which was, hey, take, don’t don’t don’t do less good research, right? Don’t like take away part of the process. 0:29:31But you need to be able to shrink it, and so the way we do that is we shrink the question instead of trying to solve like the state of the thing we saw something here, it’s still doing, the interviews were still doing emerge and if we can fit it, you’re still doing Quant. But we’re just doing it on a smaller kind of question. So that was our, that’s the way we’ve served that part of the market and we didn’t originally write. We were losing projects left and right. Because we were coming in with a 12 week timelines for an agency that had to go to pitch in four weeks. 0:29:59So we had to do some right sizing there, 1 – 0:30:05but that’s what the Sprint that’s where the spring came from. Very interesting. Yeah. After the business, right where you’re like like, 3 – 0:30:14well, that didn’t work. We’d like to do this. We have to make a change with the, you know, but that’s also the beauty of being in a small company. You guys have the same thing, right? Something’s not working or could work better. You just. 1 – 0:30:26We can switch and like yeah rapidly changes make sense, yeah? Hi yeah you. You said earlier biggest problem was just summarizing like way too much information trying to bring it all together. I’m just wondering if that’s the biggest problem you face or there’s something that’s really a bit more painful than that. Others paint all over. But yeah, that’s a lot of it is is deluge of information is as high in the list? 0:30:51Not retreading the same kind of stuff that’s been out there been found, and trying to come at things with a new lens or some unique POV. That’s definitely one. And then maybe this isn’t a problem with the research, but it happens after, which is like making sure that the research is used in the company and that it does turn into something where our hands kind of come off a little bit. And you know most of the time you see it turned into something, but I think you know it’s hard. It’s hard, right? ’cause you’re it’s your it’s your baby. 0:31:30That research project is your baby for 12 weeks and you hand over like a new vision for something. And then sometimes like nothing happens with it. Because budgets get cut or the team switch or whatever, so it’s our job to keep making sure that we’re making implementation as easy as possible. We’ve actually started tapping a consulting firm to kind of come in after us and drill at home because we think it’s good for nonfiction ultimately to see our stuff in the wild. More right? 0:32:01So it’s not like, oh, we did that with that great research and it’s being used as an internal secret, super duper secret strategy document it, we want it. See it as like. Oh, did you see the thing that Wells Fargo did? Yeah, that was from our research that thing that you saw in the commercial or on their website that was from us. And so that’s challenged. But continuing to work with. 0:32:23So thank you guys for having a blast. I love I love listening to these and I started with me just sending you a note which is like a like a lovely’s office hours and I don’t know. I just appreciate the time and the good questions and. A partner to work with, 1 – 0:32:43yeah hey well we look forward to lots more. Have a good have a good rest your day. Have a good weekend and look forward to connecting. Probably chat with you next week. Just said you’re a little bit more quiet than normal. I know we were asking Benson questions back. 2 – 0:32:55You could get cold. I’m just thank you again so much. Can you show the gold might quickly before you. He said that’s the only color you can get, but. No one believes me nowadays. It’s only had Amazon prime man. Alright pleasure. Thank you, gentlemen. 3 – 0:33:12I appreciate it and I’ll talk to you later, 0 – 0:33:15I mean. Just gonna hang out for a couple more minutes. So yeah. What are your thoughts after that? 2 – 0:33:23Awesome yeah. I always love to hear it and I forgot the mic. 4 – 0:33:26The camera being off for the for the interview piece of it. I think that’s I think is really interesting to create that confessional. And I’ve been talking a lot about just, you know, the cost of zoom meetings and the you know the cognitive load that comes into those. That’s why I’m so excited about the voice first stuff. So it’s a great conversation, 1 – 0:33:45especially when you get too many people. So many people on the screen at once and you’re trying to. Process and see everyone’s having a good time while you’re talking like it, just sort of overwhelming load, yes, manage specially as you as a moderator of conversations? 4 – 0:33:59Yes, yes, but that’s a beauty with them. 5 – 0:34:01Audio now. Like you know, it’s like it’s about giving an opportunity in. There is no video. Just like for example, the clubhouse. The beauty is with the clubhouse is like and also other other tools similar to the club was like just the audio so you can get a chance and you don’t see any emotions on their faces is like sort of a two sides of them. The audio and voice only options. 2 – 0:34:25Yeah, there’s a couple of bounces there. 4 – 0:34:27Couple things I can plug that I’m just like hot topics real quick. So also just still in it. I know Tim’s in it to the implementing the art of impossible, which I think is the road map in the if then statements for creating impossible results. I’m excited about that. There’s a new tool they’ve been messing around with called Talk Dot Social. I think they’re in Alpha right now, but what they do there? 0:34:53I it’s they create. Experiences for people to be able to build relationships very quickly so you know, I, I’ve been on a clubhouse room called the unstuck dot show for the last couple of days and just going to plug into the next thing. I’m really excited about and it’s great. You get a lot of information, but it’s tough to build a relationship. So the talked, yeah talk social is starting to solve that with some some synchronous sessions to be able to build intimacy very quickly. 0:35:19The third thing. The fourth thing I’m really excited about right now is creator coins. Rally seems to be the leader in this space right now. Rally dot IO. There’s a particular coin. 0:35:36It’s the AMA coin. The ask Me anything coin by gentleman named Gregarious, 1 – 0:35:44and I’ve only seen his last name written not spoken. So I think it’s it’s like NARAIN. 2 – 0:35:49So I’m going to say no rain, 4 – 0:35:51but I could be completely off. We had a conversation this morning. I’m going to be working with that core like one is investing in that coin and really starting to drive community ’cause. Which was beautiful. I mean, it’s it’s much easier for the world to invest in a human being than in a company and everything that’s involved with them. 2 – 0:36:13And I think there’s something very special when I give some feedback to somebody and they come back to me with $20, which is exchangeable for you know that value you know in the coin I will share something that is probably I shouldn’t be sharing about the platform this morning. 4 – 0:36:31One of the coins went from $2.00 US. Two $500 US in about a period of two hours. I think that that was probably a glitch and that wasn’t the market driving that up. Rallies been down for a couple of hours. I have no idea what it’s about. I shouldn’t be talking about it. 0:36:45I own five of those coins that I got for free. I exited two of those coins. 2 – 0:36:52It is excellent. The dollars I exit into other rally coin, but it’s just a very interesting market to be able. 4 – 0:36:58You know, like I’m looking at each of these coins a little bit of startup, so I’m excited about that. I haven’t had a lot of converts on it, but you know you’ll talk him down. 2 – 0:37:08Yeah, yeah, I know exactly so it is so anyway, yeah, so check out rally dot Io. I’m just an F on there and then obviously excited about everything. 4 – 0:37:16Speak, love everything that you guys are doing. Love you as human beings and love these office hours. I’ll come and do a whole. It was tough for me to bite my tongue for the whole. I know I’m sure. I’m sorry I could have taken it in a totally different direction so I just thank you so much. 0:37:26I really do appreciate you all and I’m glad that. I was here on week one when that so was a quantified self denier. I’m glad that he’s come around and he’s more benefit of quantified self. So you’re welcome for that inside joke that’s probably wasn’t even funny, 2 – 0:37:47so that’s why. Thank you for everybody else. Yeah well, hey we’re good. We’re getting some fans here watching episodes and giving us feedback, 1 – 0:37:56so we’re grateful for them and we’re seeing the views actually start to. I mean when I say views like from 20 to 30, 2 – 0:38:02but those are real people and we appreciate that. Yeah yeah, so it it’s. It’s a great thing to be a part of. 1 – 0:38:09And I said last week but like one of the people that we just hired on the team. One of the reasons why he seemed so excited about it was because he watched several of the office hours and it’s like that that that same enthusiasm that you watch Ben when he’s talking about the work that comes through our office hours. ’cause we do care so much and it was like it’s hard to not want to join a team that is so transparent and enthusiastic about that work. So that’s those are peripheral benefits. I didn’t actually think about, but are coming coming to fruition. And that’s really. Amazing, it’s huge. 4 – 0:38:37It’s huge. I love with this stuff that you guys are doing and I’ll come through another office hours in next couple of weeks and except a little bit more so thank you so much. Alright alright love you guys talk to you soon. 1 – 0:38:49Timothy, you were quiet. I’m sorry I saw a couple of times you wanted to talk. How are you feeling? How are you? Well, actually I didn’t. I wouldn’t, I wouldn’t have. Done any better than Justin would, meaning that it’s fine. I just had an idea of. 0:39:10You know they mentioned a lot he when he mentioned how they perform. Um? Audio driven interviews is. And essentially reduced not only the. Uh, the load of processing the video, but the reduced the bias that Freud talked about a lot and they tap into this. 0:39:36Sort of the. Ameliorate the problems that human nature poses in. In terms of openness and just. Talking your mind out. And. 0:39:52You know? In the way that you also do similar type of research is looking to Google search analytics. You see what people are tapping into Google search and you see you know political events and you can. Currently you correlated to particular jumps in in searches. In this all really comes down to speech and what I was hoping to mix in rather. 0:40:21My emptying it right now is that. I actually wonder what would be the. What are the privacy concerns would be round Neuralink as soon as we do use it to chat. Since you’re going to be literally talking your mind out. While you can control your speech, maybe there might be. Yeah, 1 – 0:40:49it’s just. It was very interesting point even feel because I I was. 5 – 0:40:53I was watching. Actually it’s only YouTube. It’s in the wall. Yesterday is like asking equation on the clubhouse and it was the question of person. Ask about the same someone from CNS like ask about the new rolling and like the effect of the new running because he was starting his business into the sort of the new rolling. It’s like should I? It’s like what stage? I am in is like. 0:41:14What do you think as a neuralink, what they’re doing an end? It’s like no one else. Answers always like very interesting. And what he responded is like we don’t know much about what they are doing yet. In the new rolling is like how far they are in terms of the science scientific breakthrough and the philosophy. 0:41:28What he said were interesting. Stick to my mind is like this is not what had me rolling, they are doing. It is not more about the engineering, it is more about the philosophical and the scientific breakthrough. Unless until that’s not done. It’s too far that can be done in. 0:41:47He’s just quoting his words. He said that can be done tomorrow or it might take next 50 years to get to have those breakthrough to have those new rulings are playing of music in your mind or sending a message from brain to brain. You know I’m sending a message to Tyler right now, so that is more about the scientifically and you know, psychologically breakthroughs than the engineering side is like we have no idea how far we are from that point. 6 – 0:42:15You know. One thing though I. I would say in the study of the impossible very well researched book by Stephen Cutler. Just just talked about. From that standpoint, I can’t agree with you. It’s not impossible, and we actually do know when it’s coming together, something that we don’t in the sort of. As a comparison, we do not know whether we will ever have a GI that we don’t know because we simply don’t have any even. 0:42:35You know the processing cards simulate just your nerve in the in the retina. That takes up the supercomputer somewhere in Japan. Like that’s we do not know that, but then the neural link I’ve it’s publicly available information that they don’t develop much technology. They hurt. I mean the higher is over there are taking the technology that’s been around since 1960s into the utilized in terms of limited placement. 0:42:59But that’s that’s in terms of in terms of adding the ability to will essentially transmit the nervous signal. Wirelessly or otherwise, for people with disabilities of different sorts. But that said that I mean, yeah for sure that there needs to be a say that there will need. There will be needed scientific breakthroughs, but. The tech was there. For more than 60 years, so I would expect it to be around in 20 years. 0:43:38And as as you and just recently been posting the cost. Will be within $3000.00 of an eye laser surgery thing. 5 – 0:43:51It is more about than like the financial cost or on the tech side’s like what what type of fun we might have in the future. But what I see is an opportunity to we are going and heading in that directions which like we might see them rolling startups is other than like what Neuralink is like you know into the neurotech. Basically it’s like might be 1015 companies working into the same directions and they might have a breakthrough. In the future, and might open up a lot of space, but yeah, that is very interesting field and we might see a lot in the future. 1 – 0:44:26Other than leveling we’re doing with the tech and on the engineering side. Lauren, alright yeah, I think it’s. Schedule, what do you think? Question at the end there? Oh yeah, now you just reiterate way I could see anyone summarize any wants to provide some level value. Not really sure about the whole. 0:44:48I I stuff we’re just talking about there. 2 – 0:44:53I will send the link. I’ll send a link and if you are really interested I would encourage you to watch that one. 5 – 0:44:59Yeah, I’ll definitely find out. It’s only 15 minutes outside. 1 – 0:45:02There’s two things that I thought were interesting. That was the original I think. Think that Tim brought up which was, you know, just just communicating with just audio when you’re not looking at someone’s face versus actually seeing the face and when you shut off the stimulate, you shut off the stimuli and input of voice. Or yeah, your sensitivity in your awareness of your own. Voice goes up, you know significantly when you’re close at like one sense rather, senses get heightened in away. So if we were all blindfolded right now would be much more eloquent. 0:45:29Speakers may be very, very fast about some beauty. That’s what’s going on with this whole audio thing right now. You can feel it on clubhouse like. How much working people are putting into pronunciation and communicating ’cause I like. You always see me. I talk with my eyes closed and part of that is that process. 0:45:45I can’t if I’m looking at you, why do what I’m thinking too much and I’m processing too much information so? Like you’re buffering, yeah, it’s and and then the other part tended not to go too deep back into that, but like the thing that I’m questioning is like so the neural link part with you know movement of limbs and stuff, but the part that you know is the very fascinating is when will you be able to communicate messages and. And you know, make that universal. So depending on your language, cultural understanding, how one brain signals a single word versus someone else is and how long until we get systems that recognizes that across all languages and all people and brain types and sizes and everything. And then the other part is, is that a conscious? I’ve seen, you know, work around it that it’s a conscious thing, so you’d have to set like almost like an Amazon like Alexa, Wake word that then actually triggers the actual communication so that it’s not. 0:46:39Extracting subconscious, or you know, just below subconscious processing of language. It’s more conscious messages that you actually want to send. 6 – 0:46:54This is a very deep question in terms of. I mean we were utilizing language in the same way. Our brains are totally different than you know to create a scan of just one brain will take us will take us awhile to create two. It’ll take us two Wiles. And then it’s although it’s scalable. 1 – 0:47:13Yeah, the translation partners is. It’s even more than that. 5 – 0:47:18It’s like how much newsstand about the brain it’s like. You want your own brain that the language doesn’t matter because we dump and understanding of the language to the brain. Brain was just an engine who like just the process. Everything right? It’s like we learn English. We learn of whatever the Hindi, French, Japanese, Chinese, which like, retrain our brain is like. 0:47:38How hard is that to even understand about this? Multiple languages is like how hard is that for you? For example, Tyler to learn French or Hindi. Fluently at this age, with well, six sense, there is a correlation of of the ability to connect ideas together, 6 – 0:47:54and it’s the third graph the forgetting. The name center graph, something the graph when you take LSD and not essentially shows you how you can interconnect ideas which sometimes are not even connected. But that’s the ability to actually learn a new language and start branching out. It’s like, yeah, you can know the word, but you don’t know that word in in a different context. And while some people are more able to talk in one context and. Definitely like you. Tyler can do. 0:48:22Just fall into flow and forget about others and it’s OK. No complaints here just. The the part, it’s it’s, it’s we have these areas of expertise and people develop. It is slightly differently, you know. You can go into deeply into one subject. 0:48:40You will can be generalists, and it’s we will know about that, but. It’s like. The. 1 – 0:48:51It seems like the measure for this well in just your own your own, even the languages you know shape your understanding of the world and what you what you comprehend too. So this I mean we could get lost in this, I’ll guess. Well, bring this back as we have 9 minutes left. We had a great awesome guest with Ben here. And Justin Justin I know again is used to talking so I felt I felt his pain. 0:49:09But then also gave us wonderfully eloquent answers about that, like the amazing work they do at nonfiction, and we’ve seen some of the studies that they’ve publicly. We’ve also done some work around the research projects that they’re doing with customers and clients, and it really is a beautiful process. You listen to the interviewers on their team. They are so talented at what they actually do. Is there anything? I guess, any thoughts as we sort of? 0:49:36Yeah, just process what we just heard from Ben. Anything that you’re thinking we’re moving into our discussions on pricing. We’re moving into discussions on financial view and then also setting goals up for the next quarter and just wondering if you see any connections of that. Is there anything that we learned here today that can help guide us through these next couple of weeks as we try to have a really successful second quarter in 2021? Yeah, so your idea for OK. 0:50:04Ours is focusing more on. Like the output, as far as like summarizing all the information that comes through, I really like that. Wanna do that? Nowadays they have like the articles online as like this is a 5 minute read. Here’s a quick little summary like a abstracting away would be nice if there is some sort of way to do like an automatic abstract and to like. 0:50:21Like put into the system like what I want from this report and then the goal is and finds that and just throws it in the abstract for you. Going to get the access to GPT 3. I I. GT3 that’s the same. Yeah, yeah, we’ll get access to that baby. I don’t even know that unlocks a whole other can of worms, but I’d really like this to that is a waiting list on it. It’s been in our Trello cards for awhile so it’ll it’ll come but it opens up a whole can of worms and really also I think could depending on how we do that can focus our whole team and also get lost in the possibilities there. 5 – 0:51:12It’s sort of Yahoo can order for what you do there. Lots of blank canvas. We can draw different features and can. Yeah, maybe both. The mindset to go with to head into the new quarter is. 6 – 0:51:26Looking at at their whole business model, which is literally knowing, you know, going deep into the subject matter and being there in the field, we should apply that to. I mean, we have Leon, I should be talking about that probably, but UX research is something that we should perform ourselves or otherwise there’s something that go out there in the field and besides us using the system. We definitely have users and have a very. Sort of literally sit behind their backs and see how you speak. 1 – 0:52:03On the other part that’s interesting and I talked about this earlier this morning in our actual team meeting was like this idea of like triggers and then like macro trends, right? And So what Ben talked about is immersive. Research was not is not being done right now, of course, because of the pandemic, but they plan to do it again and the original vision of speak in a way before the pandemic started was actually to make sure that we had, you know, recording natively on your phones, so that if you were in an immersive environment like that, or in outdoor meetings that you still had an easy device for capturing. Recording and analyzing it with the meta details at that exact moment as well too. So as we start to see this emerge from what we’re doing now, where we’re on, zoom calls all the time and those are the inputs as the world does come back together. 0:52:41Zoom in these, they will still be continued to be inputs, but there will be these other ones out in the real world and speak as a lot of potential in value as that actually takes place. 5 – 0:52:56Wanting stick to my mind is like what he talked about it last year is like OK, the research understanding about the user and when Lauren you ask about the challenges. The one point he pointed out about having understanding, making sure that they implement that in there. You know that’s advertisement or the company website or anything. The implementation of the research is more important at the same time. Also doing the research you know the whole analysis done and the report generation and everything. 0:53:21It’s a one part, but if everything is not implemented, that’s a pain. That is. Make sure that that’s supposed to get executed properly. It’s like the same thing is like if we build something an an OK, we do everything, but if it is not sort of executed or not implemented on the users and then there is a gap that is then that’s there is a pain even let’s say you know in terms of the learning so we just have to make sure that if you think if we decide if we plan if they implement. It’s supposed to get executed at the end on the users, and it’s like it’s not supposed to be on the speech platform. 1 – 0:54:04Sitting somewhere under a tab outcome versus output. Sort of, well, we’ve had that. We’ve had that gap before. For example, this is maybe not directly related, but like people coming to system, uploading it and not realizing the transcript editor was available, so not seeing the full implementation of what was actually possible with the system. And I saw this with my own life when I was specifically I was doing the Google ad grants for nonprofits, plug in their system $10,000 a month and advertising sent tons of traffic to their site. Build this incredible report that showed everything that was happening. 0:54:33Make recommendations and just not having the capacity. To implement the changes that were required and how frustrating that was for myself and and so it really connected with me. When Ben talked about that if putting so much effort into something, and even you know there’s there is a gap though, right like? If it’s not implemented, it means that you didn’t communicate it effectively enough. Like I know, there’s always limitations within the organization this capacity issues, but if you truly hammer the point and deliver the information in the way that it needs to be, there will be no other choice. 0:55:07But for the organization to make those changes. To do that implementation. So how can we help Ben with that delivery? And so maybe maybe part of it. This is assuming now, but like the is because it’s some of it is so qualitative that if we could get more quantitative analysis that it’s so data driven. 0:55:16That they can’t. They can’t ignore it like what are these things and what are these blockers from that implementation standpoint that we can actually help and solve that gap. ’cause that is a true pain when that he’s experiencing their teams experiencing other research. Teams are experiencing and many people doing marketing or analytics or intelligent works, or actually experiencing too. Yep. 5 – 0:55:42And one thing he also pointed out about how speak helps them to save the 40 hours instead of watching and listening the whole audio clip and figured it out figuring out the theme around that around in that bucket of the audio is like how we can improve in their directions like you more inside around that theme was like, oh, they’re talking about hiring. But in the hiring there talking about XY and Z. 1 – 0:56:06So it’s like how we can improve that to provide more exciting and maybe just giving them more like control over. I like organizing it too. ’cause like we take all their information which comes with some big block and then we break it down into like different blogs like keywords, 3 – 0:56:22transcripts, all different forms of information that is available in that one block. 1 – 0:56:26But then after that they don’t really have the ability to like just pull out and take what exactly what they want like we provide them with like the buffet but we don’t provide them with like the plate to put all the stuff that they actually want on and just yeah food analogy. I love it. Wow didn’t see that one coming. 2 – 0:56:45Relationship between relationships between entities is something that we. 6 – 0:56:50We should look into this at least every hope. Have an exploratory project at first. But um. Having a network of interconnected, interconnected data ideas in relationship with time is something that. 6 – 0:57:07We’re doing we’re doing right now. Is Lauren. You’re exactly correct, which we’re taking the ball commedia, generating bulk of insights and an output in the bulk of them without any. 1 – 0:57:20Huh? Necessarily meaning making and then we’re also, you know, besides the dashboard, we’re also keeping the analysis like one of the dreams that we’ve all had has been. How can we know one of the gaps that we saw was, you know, companies processing files individually? But what we saw was this opportunity to process files on bulk, specially if you know uploaded overtime or different times of day. And so besides the dashboard and the deep search right now, we really don’t have that much way to package up the analysis of multimedia files into summarization’s and. You know, I just think of bends. 0:57:55You know example with nonfiction is like you know, if they ask, for example, consistent questions throughout those interviews, we now have a consistent data point that’s then throughout how can we look at that question over and over again, and then group all the answers together and pick the themes or the keywords out of those answers specifically, that’s truly saving work in time. We’re not quite there yet. I know we can get there and that that stuff in the pipeline, but you can hear if we could save 40 hours already. How much could we save moving forward? And if that we could save them 40 hours or it’s a 60 hours per project, how many more projects can they do? 0:58:28How much growth can they have? How much value can they deliver for the people that they’re working with? It’s a lot of code in children and opportunities there too young working that directions to having their system. Which is the foundation is already there? That’s the beautiful thing. And one last part I’ll add is like he talked about that. 0:58:46I love this part where he mentioned that they had to do the condensed version of their engagements. So instead of doing 8 to 12 weeks. So like we don’t have that much time, we need to do two to four weeks or six weeks. Maps, sprints, right? And I just reset sprints. 0:59:02Research interesting. It’s about the part that I also thought about is like you know we have a new market or on boarding and maybe this incoming connections, the connection it just. Marketing sprints and then also choosing how can you make an impact in a short time so when they when they have a short and time frame all the sudden, it really prioritizes the questions that they are asking or you know the actual goal that they can have and so hopefully this connection is making sense. But I just think of you know, for example, our UX person even coming in three months engagement by having that engagement you put constraints on what you do and then you really have to like maximize the choices that you make in the output inactive actions that you make. So if you’re trying to get results in in marketing. 0:59:43As he always sometimes difficult in one month or two months or three months as you extend it, you know that you can make this long term effort. But when you shorten that timeline to two weeks, it’s like how could I make this crazy impact in two weeks? That actually helps with growth and just yeah, just very, very interesting concept. Like you said, software development, research, development, and then the the implementation of constraints in time and delivering value. 5 – 1:00:10Because what I personally think is like when we think as of one week Sprint we used to do the two week Sprint before right, but we converted in quarter. One is like let’s do the one week Sprint because you start thinking. Personally I started thinking and just the whole different directions is like OK we want to achieve 10 things. Let’s divide in file. It’s dividing 3 and you are just going to ask the different questions how you can resolve quicker and also provide the value. 1:00:27It’s not about just resolving the problem, it’s also about providing the value at the same time and it’s like. That’s very interesting point. I was like if even in the marketing and sales is like or it’s a two week Sprint or one week Sprint, what one thing you can do? It has so much value can provide in a month. You know you can see that ripple effect in a month and two is like what only one thing. 1:00:52Just focus. Everything else is fine. It’s like one thing can achieve in that one. Yeah the whole course is different Now the whole recipe is different. 1 – 1:01:07Creates a huge difference you talked about. I don’t know if you, I’m sure you saw it, but the Coleson brothers at Stripe talked about how many code changes they pushed in the year and it was like 12 code pushes a day or something like it’s insane and and to develop and iterate that speed. You know the other part that we talked about is the more iterations that you do, the quicker you learn an in the end that leads to greater success. So what a powerful concept is just shortening that down in the prioritization that it gives you. Just beautiful thing. For I know we’re tighter here for time because we had that I hope people enjoy Ben coming on. 1:01:39I hope if you’re watching this or listening that you enjoy that you know Ben is an expert at what he does and didn’t talk too much about his past but has a belief exited from companies twice doing what he’s doing and gunny. His partner was one of the head people at Vice, which is a massive organization which was sort of changed. How we viewed media and news and research in journalism. So that’s amazing team that they actually have there and the fact that he gave 30 minutes. While he is so busy and doing all this was really nice, I hope he didn’t feel like he just came and we just drilled him with questions. 1:02:13I know maybe we could have had a little bit more conversational tone, but I for anyone interested in this stuff he made some amazing interesting points that that I hope resonated with people who watch anything else before we wrap this up. It’s a beautiful sunny day here. Any else that you guys want to talk before we wrap up office hours? #9? That wasn’t that was great talking with man and just installers in order to have on speaker officers. 5 – 1:02:41So looking forward to more the guest on speaker, he’s always talk about the problems and how speaking I can help them do his own those solution problems. 6 – 1:02:51Timothy 1 – 1:02:53yeah, I think it’s been more than enough. This is, I feel like this one office hours had more content than normal office hours combined, so I’m pretty satisfied. Timothy, good. My mind wanders a little bit building technologies like building planes. 6 – 1:03:11Planes are not energy effective. Birds are, but it’s not engineer in. It’s not as simple to build in engineering terms. 1 – 1:03:25Good thing we’re building planes at least planes OK. I don’t have much to say that everything we’ve had, we’ve had birds flight analogy. We’ve had food analogies here today, and yeah, we’re I. I’m pretty happy. Overall, I guess that you know, just moving forward will have another office hours next week. We’re actually going to know we’re not there yet, but we’re coming up on Good Friday. So one one week we’re going to have office hours on Thursday. 1:03:47Coming up here, and I’m not going to get into it today, but some really interesting things. I hope to share around some some growth marketing, some growth strategies, and I don’t like the term growth hacking. Some really interesting things that we’re exploring now and will be implementing and documenting publicly and continuing to build the value of speak and having wonderful conversations like that where we can really dig in and understand what people need and how we can help provide true value. So that’s an honor again. Thank you everyone who joined us. 1:04:14Appreciate this very much guys. Office hours 9. Thank you, have a good weekend.
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In This Discussion:In this week's Office Hours, Speak Ai excitedly welcomes Ben Zeidler of Nonfiction Research. We also had a recurring special guest and friend of the show, Justin Finkelstein. We talked about: - Nonfiction's unique take on research to expose hard-to-find insights through interviews, immersion and more - The process of doing impactful research work for both public and private distribution - Nonfiction research sprints, challenges, and why they do interviews with video off - How we can work together to go beyond transcription to improve the efficiency and value of reports - How to identify and communicate the right information to deliver immense value for customers and the general public - A discussion on Neuralink and the changes to technology and humanity ahead - A short discussion as we prepare our OKR planning for Quarter 2 of 2021 Nonfiction is doing amazing research work. Two very worthwhile studies by their team: The Secret Financial Lives of Americans America's Secret Playlists https://www.youtube.com/watch?v=cVa9vRrHM7sWhat Is Speak Ai Office Hours?The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST.
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Transcripted (Unedited) - 63 min read (12,434 Words) 1 – 0:00:00Alright, recording office hours. This is 9. We did eight. Hey can we do two time everyone put two up on our team then we put one. Well now we got one to try to get to #9. 0:00:10OK there we go. There we go. I was number 9. This has been a ton of fun. Every week we get together. 0:00:1812:00 PM Eastern Standard Time we jam. Justin is a lover of jam. Sometimes it’s just our team, other times we have wonderful guests and today we have two wonderful guests were there being just the Finkelstein. I said Legendary walking talker and all around smart Guy genius good person and also Benjamin from nonfiction research and very happy to have him here. You’ve got a lot going on your life. 0:00:38Your family is expanding then and so we know your time is valuable and you still came. You’re still here. I’m I’m awake at all hours these days. 3 – 0:00:48They added a third with three boys. We added our third a couple weeks ago, but easing back into the work world and I don’t know this is a fun. This is a fun call. Just another call so I’m excited about this one. 1 – 0:00:59I’m glad that you see that you don’t actually look like you’re too tired. You look happy. 3 – 0:01:06Yes, right? Time today. This is artificial. 1 – 0:01:10Artificially popped up here, but that’s OK. Well, we’ll get you through a pump you through Ben. Hang around for 30 minutes here and then he can doubting your having a nap after that, but hopefully. We are first of all huge fans of nonfiction were originally introduced by Justin. Just I’m not sure if you want any to add any context to how this all came together. Um, I I’d be happy to do this quickly as possible is Justin can do. 3 – 0:01:35I met Tyler around end of February last year through I think a LinkedIn comment that we were just into the DMS and you know started speaking late and decided to move our our relationship to having live zooms met. 1 – 0:01:50Ben Ben take one of our jam sessions year and I was just really passionate people. 3 – 0:01:55You know people, you know that. Teams and people that I just really like being around and you know, 1 – 0:02:04can’t they can’t. Neither of you can seem to shake me and then we did a damn picking November where you got introduced and we just been off to the races and just figuring out exciting ways for the groups the partner had been pretty successful at it so far. Beautiful and then you know not to put you on the spot. I know you’re you know very good talking about what you do when you’re doing some great work, so maybe just a little bit about nonfiction and just you personally would love love to hear and let me say I knew I was going to be buddies with 3 – 0:02:33Justin about 45 minutes after meeting him because we went through this like very, you know, it’s like a is at city. There’s people from city. There were like doing like the business thing that ends within 30 seconds just and figured out that I was from outside Philly. Were talking bout ECW which is the like. Fledgling wrestling promotion that got famous outside of Philly. 0:02:49So we’re talking about like like hardcore 90s wrestling, about 45 minutes after meeting him. So that’s that’s the Justin Magic, right? Yeah, that that time to that thing, yeah, so nonfiction research is sort of an unusual research company, which you don’t hear a lot of people don’t normally form unusual research companies. They form unusual, anything else, right? But our whole approach is to just get below what you see in a lot of research, which is surface level. Kind of things right there, asking people about you know the same kind of things about their lives that you see in every research report. 0:03:21It doesn’t really dig beneath the surface, it doesn’t get at the real decision making behind the thing, so everything we do, we’re looking to get below that level. So like we did, a secret financial lives report, which I think most of you have probably read, but it’s not really about banks, it’s about money and people’s relationships with money and how that goes wrong and and how banks could be something to help it go better. And so in that report, you know we’re talking to convicted bank robbers to ask them how they could. How they would remake the financial services industry, but that’s a good flavor of what we do right. Everything we do is we’re going below the surface to try to get that real human truth. 0:03:56The emotional part of living your life. And we do it for some of the biggest companies in the world. And then we also put out our own reports on topics that we care about, so that’s it. That’s the whole business kept it. 1 – 0:04:11We wanted to keep it as simple as possible. Yeah, I love that you and on your current website, you talk about how your risk your mental health for your, for your clients and for everything that you do. And I just think that’s such a beautiful thing. I would be interested to know there is this breakdown of the research reports that you’re generating and then also the ones that you’re doing for in client engagements and customer engagement. So what like what is the? I guess the breakdown and then when you talk about also being unusual you know what are the challenges that have communicating that to some of the customers that you’re working with, or that you hope to work with? 3 – 0:04:46Yeah, so the good thing about the clients that we work with is a lot of times they’re opting in before we go find them right. They’re coming to us and saying. Hey, I read this thing. I really like secret financial lives or whatever it is to play list report or the intimacy report. Can you do that for blank for whatever their categories and a lot of times there is that that, like transferability, we can take the approach and apply it to something they’re working on because nothing is really about. Nothing is really about the actual category, right? It’s not about banking, it’s about money and self worth. 0:05:17It’s not really about CPG products, it’s about like feeding your kids and how you express love to them, right? So everything kind of gets elevated up. And so I think the clients that opt in at least now maybe not in the beginning and people were talking about this. What do you? What are you doing? 0:05:33But by now people. We’ve been around long enough, you know. We just started our 4th year, which kind of crazy to even say that. But by now people have read the stuff. They know what they’re getting into. 0:05:43I think when they come to us, and so that’s kind of helped. Like being really forthright with how we do research. It’s helped us attract people who are like us and who want to do the research the way we do it. 1 – 0:05:56And so it’s been this little bit of like a flywheel effect for us. I mean, you guys anyone could jump in here, but I’m I’m just curiously question also and I know a bit of this, but still the context of use it. You know someone reads secret life, financial life of Americans and then they come to you and they actually want to create an engagement. We say we really love the work that you’ve done this research. What is that process then look like for you actually engaging, doing the research and then delivering that and then also the outcomes that comes like why is this so valuable for the customers that you’re working with? 3 – 0:06:27Yeah, happy talk about that. So we always answer on that question. We literally call it a burning. Question and it has to be. It’s a litmus test to work with us, right? It has to be a question that you don’t know the answer to. 0:06:35You have to admit that and not every organization is ready to admit that they don’t know the answers to some really important questions. But the ones that are get the benefit of answering them with us and it is sort of a collaborative thing, so that’s one you have that question that you don’t know the answer to it. If you had the answer, you would be able to do something with it. That’s Part 2. We were not in the business of like answering questions so they can sit on the shelf somewhere and collect us with the other research reports you’ve commissioned. We want it to turn into something like that’s the weather it’s a client report or even our public ones like people will say will get emails from banks that are like hey, is it OK if we do the thing that you guys talked about in this report please? 0:07:10That’s the whole. That’s why it’s free then. On our website we want you were begging you to go do something with it to take to take that knowledge and turn it into like real products. That’s not what we do, right? We’re research team. We stop after research and we rely on other groups to pick it up. 0:07:26And then. Once we align on that question, it’s really easy. We then Johnny and I organize my co-founder. We work together for about 10 years now and the whole team that we have a brilliant researchers and strategists. We come at it with pretty agnostic approach. 0:07:44We think like alright, what’s the thing you would do if you wanted to answer this question? And sometimes that’s a survey and other times that’s one on one interviews. Sometimes it’s immersion, but we don’t limit it to that right? We could run experiments we could be in people’s homes. Gunny was unchaperoned in a prison like. 0:08:02We’re reading, you know our reports have like you’ll see like a Drake quote next to de Tocqueville like we really don’t care where the answer comes from and that gives us a lot of freedom and flexibility to kind of like go anywhere we want to go right and then typically over like 8 to 12 weeks we are solving that question in any way we can imagine. You’re right, just trying to get to the answer and then we come back with what often looks like a standard research report, but it’s. It’s beautiful, I think that’s a big difference, so I think it gets attention in a way that your typical like graphs and charts kind of thing doesn’t. And it I hope gets up like the real heart of the issue instead of just reiterating what people know about the category and then we try to stick around and make sure that the client is is happy and is able to implement the things that we’re finding in an interesting way, and that it’s changing a little bit right? So there’s been more video work that we’ve done in the last couple of months and we’ve ever done before. 0:08:56We’re always experimenting with new mediums, and our clients are. Normally pretty innovative when that that you know and that frame of mind and from our standpoint we like nothing, is off the table. So I’m I’m dying to do an oral history as a read out. I think we’re going to do a comic book at some point, like we don’t. I don’t care what it looks like or what it is as long as it answers the question in the right way. 0:09:18So we are totally open when it comes to that point. I don’t know that that answers it, but that’s kind of our approach and it’s fun, right? When you get to do that, it’s a little bit more fun. And I think we don’t feel like we’re working jobs that we feel like we’re like solving little puzzles with our other weird friends, 2 – 0:09:43which is probably why I love you guys so much. 1 – 0:09:46I appreciate that dude. Being stuck out to me there the one is the I mean I need. I would love to hear a little bit more in the emergent part and then the other one is the you mentioned the shift part of it being to video. I’d be interested what that looks like is that are you talking about delivering the reports and part of that is true. But yeah I would love those two things. 3 – 0:10:05Yeah stuck out to me. I’ll go in reverse so video is we’re doing a mostly as recontact so will do interviews with people and we get what we need out of them you know and also build that intimacy in a lot of times. We’ve spoken with him three or four or five times by the time we get to the video and then the video typically is an expression of the. Thing that we’ve talked about, so we tell them, you know, we ask them to go back and film a video doing a certain thing. There’s some creative prompt that we come up with, and it’s not meant to uncover new findings, but it’s meant to see them in there in their element, in their habitat. And we do it both ways on purpose. 0:10:34Like the interviews, I don’t know if everybody knows this, or if you guys even know this, but we don’t do interviews over video. We do know video. We do it over zoom audio, and it’s meant to create like this like we call like a church confessional environment. Interesting, you can’t see the person. And you’d be surprised when it feels more like a telephone call how people open up. 0:10:51So that’s meant to be the the intimate, confessional kind of thing. And then for those who are interested, oftentimes will have them go back with a different prompt and then. But then you see it right then. You have the initial. You had the initial storytelling from them, but now you’re like seeing their lives. 0:11:11You’re seeing The Dirty laundry piles like we had people do these videos of their lives, and we didn’t specify where they should do it. But they’re just living their lives. So guess what? One guys in his car. One guys outside the daycare picking up his kid. 0:11:24And he’s like sneaking it in, right? He’s making money. He’s making 75 bucks, right? And that’s when he has time to do it. And it’s just kind of. 0:11:33It’s great to get both. You get the intimacy, but then you get the texture. The first question you asked now is alluding. 1 – 0:11:40It was the first one version. I want to know about the emerging emerging. 3 – 0:11:45Fun Arm immersive practices have been down 100% in the last year. It’s a I’m making up that step, but you get it. We it was core to what we did. It’s going to become core again and we found ways around that during Covid, but we really go to where our people are. So like we studied teachers for we studied teachers for Disney for project we did with Disney around. 0:12:03They have like a whole program that just brings students on field trips into Disney for educational experiences. It’s like only Disney could do it right? You’re in a physics class. They take you to Space Mountain and they turn on the lights and they start showing you the. Formulas and only Disney, right? 0:12:25Nobody else doing that. But when we did that project like Johnny was on his own like the back roads at Georgia with these teachers, he’s in teacher Lunchrooms. The teachers were talking about how how hard the parents are to work with, you know. Guns like show me the form show me the field trip for me seeing the forms like no I don’t care how good you are at interviewing or writing surveys or whatever. There’s no. There’s no substitute for Gunny being in the in the teacher lunch room with like a box of Donuts and going through the forms and you can’t can’t replicate that and that’s what I think is part of the magic of what we bring. 0:13:00Is like we’re willing to put in. 2 – 0:13:07The work done is we send money anywhere. Thank God he does pictures picture, want to school bus. I had so many kids I can’t go but Johnny will go anywhere. 3 – 0:13:16God bless him in the rest of our team will too and it just it makes the difference right? You can feel it in the research. It’s a totally different kind of thing and. It doesn’t cost a lot of time, doesn’t cost a lot of money, but the benefit is like off the charts. 1 – 0:13:30Yeah, yeah. And again feel encouraged jumping anyone. I just one thing I said and one thing I’ve loved you so much better just the whole team at nonfiction is just like you can feel the passion for your work when you speak. Like you know, even with you know now three kids sleepy. You know doing it just comes right through, and I’m sure that that’s just a huge driver for the success of your business and why you guys continue to grow. We love. This is how we hire to write you want you have to want to be here. 3 – 0:13:57You guys have all worked with people who didn’t really want to be there, yeah? 1 – 0:14:01You could tell, yeah, but there’s not. There’s now a little bit more of the selfish part that I’m, you know, in you know, interested in exploring a bit more, but one of the things that obviously you mentioned here is this. You’re doing all you know, doing a ton of interviews and a lot of those comes down to interviews. Maybe 30 minutes, maybe an hour and a half, depending on how talkative this person is. And if the time is worth it. And then I know, I know you don’t like dealing it with it, but it ends up and coming into audio files and then those those files are transcript, transcribed, and then there’s some analysis that’s that’s being done, so without. You know, revealing any nonfiction secrets about how they do it. 0:14:32I’m trying to understand what we’re trying to understand is great, you know, transcription for for what we see is something that is, you know, commodified. There’s tons of providers out there. As long as you can deliver high quality transcript. That’s a service that’s valuable, but not necessarily pushing on to that next level. And So what? We’re trying to figure out here and what we’ve been talking to you about is what is beyond the transcription once the transcriptions delivered. 0:14:51Once the audio file is all captured, like, what is that process look like? We’re trying to understand that more and figure out how we produce more value in that place. So R and we’re thrilled to be working with you guys on this, 3 – 0:15:10and I think what you do with our transcripts or what you do on top of transcripts is different than what you get out of your competitors. You know, or the which we’ve worked with before, and they’re fine. And they do transcripts. You’re right, it is commoditised everyone. This transcripts, you know. You can compare your dollar per minute price or whatever, but I think we’re looking for something a little bit more, and I think as well about what you guys do, which is sort of, I think of it as the quantification of the qualitative part of our. 0:15:32Process and we’re thinking about how do we quantify the qual an. In general, we don’t think about like wonton quality because we have surveys with long form open and it’s right and you guys are quantifying. It’s all jumbled up, but I do think about how to how to layer on some level of mathematics to to better understand meaning behind what people are saying. So the more we can quantify the interviews and the more we can dig at high level qualitative insights in the. In the quant side, in a survey like that’s us doing our job right? 0:16:07That’s us living up to the promise of not being tide to anyone tactic and being totally agnostic, right? We I’m not saying somethings has to stay in Kuala. I’m like, alright, let’s let’s throw it over to speak and see what they can pull out of it. So a lot of times we’re looking at those transcripts one just to go back and pull out some of the gems. Some of the quotes you might do a 45 minute interview and you’re getting the shape of the story which you need. 0:16:29You need all 45 minutes, but you might land on. Two quotes in that whole interview or one quote, but that it perfectly encapsulates the thing that you were trying to prove. You know a lot of times on our projects. I say that like it’s not. It’s not really our yes, we layout on our own thoughts, but it’s our job to be the like conduit between the people and the brand that we’re working with. 0:16:54It’s our job to like to serve the the end user customer to serve the person in the right way. And so that means picking out the things from. Interviews that we think are going to be most powerful and getting an organization to act and understand what’s really going on in these people’s lives. So I think from like a quote pulling standpoint, that’s that’s a big one, but the other one is just like what themes keep coming up like you might do. Like we did something for a large pharmaceutical company and we talked to. 0:17:27How many was it like 40 neurologists and I did like the bulk of those interviews. I’m not a neurologist. You know. You might be able to sell, and being able to go through an aggregate of those transcripts is something. What am I going to listen back to? 0:17:4840 hours of audio. There’s no way. So you guys take that 40 hours and you shrink it down into what I would have learned if I had. If I had sat there and listened to 40 hours of audio and took copious notes. And then drew, you know, 2 – 0:18:05the like the Charlie meme from Always Sunny in Philadelphia all over the wall. I got a string push you guys are doing that for me, right? Instead of me sitting there and drawing my things and my my strings all over like a crazy person you guys are doing those, 3 – 0:18:23you guys are the strings and you come back and you know you just saved me 40 hours and a lot of headache because you were able to draw the connections between the different things across 40 interviews. It’s just the volume right? So how do you bring that volume down? How do you make that volume digestible? And how do you turn it into something useful for us? 0:18:40And I think that’s. We’re at the beginning of understanding your power to do that right? I think we’re in like any one or two. An understanding all the ways we can layer your stuff onto ours, right? We never even done it for open ended responses in survey, 1 – 0:18:57right? I’ve never done that. 2 – 0:18:59We could do that, but would that look like so anyway? 3 – 0:19:02All that to say? Big benefit of transcripts, 1 – 0:19:05and I think we’re early days in terms of the power of doing as well. Yeah, now I just want one thing that stuck out to me throughout my career is something that you touched on really nicely there, which is like. People want the information, but too much information is overwhelming and so for you if you just dumped all that like, you know, the amount of human effort to take the processes is just ridiculous, and so trying to figure that out and even invoices so rich transcripts are so rich with information. How do you make these decisions on what is truly valuable? What you display back to you back to the client? Who gets the final report challenge? 0:19:38An interesting thing that’s actually being taken place there. I I told you with questions, but you know. 2 – 0:19:48It opens the right. It’s like the words that they’re saying, 3 – 0:19:52but it’s also the tonality and I know you guys trying to infer tone through the words, but I just think there’s so much written its richness there. I saw a platform Justin sent it to me that actually is doing surveys via voice responses, so you’re getting the answers invoice and I’m talking to them on Tuesday. What are they just invoice form? Something like that. I yeah, I think it’s yeah. 0:20:14I think you know all of these things are kind of triangulate Ng. I know you guys are friends with the yak guys as well and you start looking at like OK Yak plus speak. Plus voice form you start like triangulate Ng. What’s the commonality? I mean one is like agile companies who are building new shit all the time. 0:20:27But the other thing is voice and I think we’re going to see a huge revolution around voice technology and we’re going to use it. 1 – 0:20:40We’re going to use it to nonfiction. I’ll just add there’s a very interesting pad that came public today from Spotify. That’s doing speech analytics on emotion and tone to actually basically recommended generate the next song for you as well. So there’s going to be a lot more technology applied as as this analysis increases in the capacity continues so very interesting stuff. Very interesting, sort of macro trend that we’re seeing in the world in general. Just a mute. What do you have to say? 0:21:05Frank? I was. Yeah, I was just going to confirm. 2 – 0:21:09Just give a little plug for another Toronto company. 3 – 0:21:12So yeah, I gotta. Cold DM from somebody at voice form yesterday as a podcaster they want to create it as like how to podcast host, interact with their audience and like we always do took in a completely different direction, 4 – 0:21:24so I think they’re going to have data available as early as next week, and it’s not my business to say when their babies would be available. What’s going on in Toronto? 3 – 0:21:35What do you guys have that’s going on in the water? It seems like every other company I see that I like these days is from Toronto and I just don’t know what’s going on up there. 1 – 0:21:46Maybe guys are contracted by the news the way we are down here. Well, the I mean, so that’s when I actually moved to Toronto right before the pandemic. So we saw the magic in the beauty of Toronto pre pandemic. We believe it will restore and that’s why we’re still here in Toronto. But there is a. Prosperous tech community in the city and just attracts really high talent. I know there’s lots of changes happening in the world right now and there’s people who are leaving cities to go outside and buy. 0:22:06You know, single families with homes, but there’s a lot of people who I think are really connected to the tech community and want to network. And you know that that speed of innovation, the speed of communication that you can have with some of these teams being it’s technically advanced, but also conceptually advanced. Just living in Toronto and it’s pretty incredible place to be. So I can’t say exact, but there’s a lot of people, lot of tech that’s I’m not sure if you have anything to add there, it’s it’s a great place to be in voice technology specifically has a big footprint in in Canada and Toronto. 5 – 0:22:47Specifically, I would say the voice technology and is like Bard off. I think we’ve talked before. Do it’s like part of the voice type global, which is like the global voice community in Toronto. It’s like you can feel and see that energy if you are into that room is like how much people are involved with the technology and that technology is one part. But the innovation with the technology is the whole new era. What we see things in Toronto specifically on the engineering side. 1 – 0:23:14That’s incredible with some push weird pushes to like now. Weird there. Goodness like neurotech, there’s a big neurotech community. Yes, in Toronto, several big like accelerator programs and some pretty world renowned places in terms of where do you take your company specifically in Canada, but for example, creative Destruction Lab. Those come all over the world. They’ll fly into. Come to the creative Destruction Lab and some incredible people there too. 0:23:32So yeah, very interesting place to be and we hope we hope to see it restore soon to the former glory with the meetups in the networking events and everything. They were amazing things. You’d go to a place on a Friday night. Thinking that there be like 10 people there and you go and there’s like 100 people who are just trying to upscale on a Friday night in Toronto. And like that’s when you know you’re in the right place. 3 – 0:23:57Well, Joe just sent you some vaccines. 1 – 0:23:59I think he sent you a couple of vaccines which at that job. None of you look like you would qualify, 3 – 0:24:07but that’s OK, that’s OK, 1 – 0:24:09we’ll do our best. And then we know you’ve only got a couple of minutes left. Justin, I don’t know if you’re hanging around after you’re hopping off at 12:30. I can hang out for about 5 minutes to 12:35 so I can do about the same. Yeah, but anything? Any last things that you want to? You know anything last things that you want to talk about, specifically, anything that you wanted to share. 0:24:24While we’re all gathered here today? 3 – 0:24:28Yeah, I had it. I almost hesitate to share this one. ’cause I’m we’re going to kind of see how this one goes. We a lot of our reports. There, there’s nothing to disagree with really, right? Were like alright Bank should bank should help people make more money, not just wait for people to have more money and runs like yeah seems seems reasonable, but we’re doing a report that comes out next week. There’s like a little teaser video at a URL called. 0:24:53The URL is saving Americans from the news and we’re launching a new report, and it’s probably I didn’t think it was a controversial topic in some. Unit testing around around some like page tweets we did. I’m curious to see how this one checks out, so anyway that’s our new report. I would be remiss if I did not plug it, but I do it with a slight bit of hesitation because I’m like I’m waiting for the storm of people not liking what we’re trying to say for whatever reason. 1 – 0:25:26So anyway, you take a look. Hey, good luck my friend. Oh well well click the link and you know I guess there’s that idea of all you know all press is good press but will monitor that. 2 – 0:25:38Will want it now. I think we I thought we took down everybody but I think sometimes when you take down everybody then people are mad that you didn’t just 3 – 0:25:47take down one group but we’ll see if that if that holds or that plays out but I think it’s a really interesting look at how news, journalism, media, whatever you want to call it, how that’s devolved over the last few years. And sort of what it’s done to our lives, right? Like we have stats in there, around percentages of Americans have sent an article to someone of another political view just to agitate them, right? And it’s like that’s not nice. That’s not good human behavior. 0:26:12But it’s like it’s over. Like 20% of Americans. So you’re like, alright? How many American adults are there? 1 – 0:26:20OK, 220,000,000. So we’re talking about like 44 million people being like people. 2 – 0:26:26Can you look at this today? 3 – 0:26:27But but then you have to look at it from the other side too, which is 44 million Americans using that is like a baseline. Are doing something well. We should look at that and we should study that and try to understand what that thing is. Whatever that phenomenon is. So on one hand it’s you know, like not good behavior, but it still deserves to be understood. 0:26:43So a lot of the report is trying to dig into that, you know us. We’re always trying to go after some really juicy topics and then the one that came after that. I think you guys just got the transcripts on this one. Or are about to is hiring so little state of like corporate hiring, not gig economy stuff. We’re going to follow up, but all the ways in which the hiring process is broken, which I think all of us have experienced some point in our lives, but definitely with the nonfiction take and then trying to rebuild what a better vision could be. 0:27:11So so we’re, well, I’m fine man. 1 – 0:27:18Yeah, no, I can tell we’re busy. Yeah, seriously. Reports going it’s good. I’m glad to hear it well, I guess. But you know, I know were coming out. I’m Tim, that’s all. Lauren. 0:27:29Any questions for Ben before he gets off? 5 – 0:27:34We have to wrestle. I’m looking forward to both the ideas and I don’t know if you know the Scotiabank it’s in Canada and they have the deadlines like you are richer than you think that is there so it’s like you know motivate you to get the chance. Like very interesting. Looking forward to that and then like I just have one question. I know we can couple of times but I never got a chance to ask you that one which is also on your website and also what you do and you explain beautifully the whole process you do at nonfiction, but there’s a. There’s a two terminology you use which is. You know, reset the recent screen so the research Sprint is basically what we follow. 0:28:08Also, things like in general on the engineering side and also like how different you say in terms of the research prints. Very interesting is like stuck in my mind like always wanted to ask is like because you say that that’s one week two victory search time. It’s like how hard is? That’s like what does that look like? 3 – 0:28:29It’s pretty interesting. Yeah, we had to grow into the research Sprint a little bit. We sell these full big studies like 8 to 12 week monsters for you know that’s what Goldman’s buying Marcus by Goldman. That’s what Disney Viacom those guys are doing. But we had an early conversation with a increase their chief strategy Officer. He’ll be he won’t be mad at because he’s a nice guy. 0:28:49If I get his title wrong, but I think you CSO at arts and letters. Again named Andy Grayson and he was like hey, agencies are never going to buy. You’re a 12 week studies. We don’t have 8 to 12 weeks, so you won’t have a 12 weeks either like OK, uh-huh and So what we did was we designed a smaller version of the non fiction process to go to those agencies to work. Now with the Martin Agency which is down in Richmond, their agency of the year this year, organic BBDO, Campbell Ewald. We’ve worked with a ton of them because of that little piece of advice which was, hey, take, don’t don’t don’t do less good research, right? Don’t like take away part of the process. 0:29:31But you need to be able to shrink it, and so the way we do that is we shrink the question instead of trying to solve like the state of the thing we saw something here, it’s still doing, the interviews were still doing emerge and if we can fit it, you’re still doing Quant. But we’re just doing it on a smaller kind of question. So that was our, that’s the way we’ve served that part of the market and we didn’t originally write. We were losing projects left and right. Because we were coming in with a 12 week timelines for an agency that had to go to pitch in four weeks. 0:29:59So we had to do some right sizing there, 1 – 0:30:05but that’s what the Sprint that’s where the spring came from. Very interesting. Yeah. After the business, right where you’re like like, 3 – 0:30:14well, that didn’t work. We’d like to do this. We have to make a change with the, you know, but that’s also the beauty of being in a small company. You guys have the same thing, right? Something’s not working or could work better. You just. 1 – 0:30:26We can switch and like yeah rapidly changes make sense, yeah? Hi yeah you. You said earlier biggest problem was just summarizing like way too much information trying to bring it all together. I’m just wondering if that’s the biggest problem you face or there’s something that’s really a bit more painful than that. Others paint all over. But yeah, that’s a lot of it is is deluge of information is as high in the list? 0:30:51Not retreading the same kind of stuff that’s been out there been found, and trying to come at things with a new lens or some unique POV. That’s definitely one. And then maybe this isn’t a problem with the research, but it happens after, which is like making sure that the research is used in the company and that it does turn into something where our hands kind of come off a little bit. And you know most of the time you see it turned into something, but I think you know it’s hard. It’s hard, right? ’cause you’re it’s your it’s your baby. 0:31:30That research project is your baby for 12 weeks and you hand over like a new vision for something. And then sometimes like nothing happens with it. Because budgets get cut or the team switch or whatever, so it’s our job to keep making sure that we’re making implementation as easy as possible. We’ve actually started tapping a consulting firm to kind of come in after us and drill at home because we think it’s good for nonfiction ultimately to see our stuff in the wild. More right? 0:32:01So it’s not like, oh, we did that with that great research and it’s being used as an internal secret, super duper secret strategy document it, we want it. See it as like. Oh, did you see the thing that Wells Fargo did? Yeah, that was from our research that thing that you saw in the commercial or on their website that was from us. And so that’s challenged. But continuing to work with. 0:32:23So thank you guys for having a blast. I love I love listening to these and I started with me just sending you a note which is like a like a lovely’s office hours and I don’t know. I just appreciate the time and the good questions and. A partner to work with, 1 – 0:32:43yeah hey well we look forward to lots more. Have a good have a good rest your day. Have a good weekend and look forward to connecting. Probably chat with you next week. Just said you’re a little bit more quiet than normal. I know we were asking Benson questions back. 2 – 0:32:55You could get cold. I’m just thank you again so much. Can you show the gold might quickly before you. He said that’s the only color you can get, but. No one believes me nowadays. It’s only had Amazon prime man. Alright pleasure. Thank you, gentlemen. 3 – 0:33:12I appreciate it and I’ll talk to you later, 0 – 0:33:15I mean. Just gonna hang out for a couple more minutes. So yeah. What are your thoughts after that? 2 – 0:33:23Awesome yeah. I always love to hear it and I forgot the mic. 4 – 0:33:26The camera being off for the for the interview piece of it. I think that’s I think is really interesting to create that confessional. And I’ve been talking a lot about just, you know, the cost of zoom meetings and the you know the cognitive load that comes into those. That’s why I’m so excited about the voice first stuff. So it’s a great conversation, 1 – 0:33:45especially when you get too many people. So many people on the screen at once and you’re trying to. Process and see everyone’s having a good time while you’re talking like it, just sort of overwhelming load, yes, manage specially as you as a moderator of conversations? 4 – 0:33:59Yes, yes, but that’s a beauty with them. 5 – 0:34:01Audio now. Like you know, it’s like it’s about giving an opportunity in. There is no video. Just like for example, the clubhouse. The beauty is with the clubhouse is like and also other other tools similar to the club was like just the audio so you can get a chance and you don’t see any emotions on their faces is like sort of a two sides of them. The audio and voice only options. 2 – 0:34:25Yeah, there’s a couple of bounces there. 4 – 0:34:27Couple things I can plug that I’m just like hot topics real quick. So also just still in it. I know Tim’s in it to the implementing the art of impossible, which I think is the road map in the if then statements for creating impossible results. I’m excited about that. There’s a new tool they’ve been messing around with called Talk Dot Social. I think they’re in Alpha right now, but what they do there? 0:34:53I it’s they create. Experiences for people to be able to build relationships very quickly so you know, I, I’ve been on a clubhouse room called the unstuck dot show for the last couple of days and just going to plug into the next thing. I’m really excited about and it’s great. You get a lot of information, but it’s tough to build a relationship. So the talked, yeah talk social is starting to solve that with some some synchronous sessions to be able to build intimacy very quickly. 0:35:19The third thing. The fourth thing I’m really excited about right now is creator coins. Rally seems to be the leader in this space right now. Rally dot IO. There’s a particular coin. 0:35:36It’s the AMA coin. The ask Me anything coin by gentleman named Gregarious, 1 – 0:35:44and I’ve only seen his last name written not spoken. So I think it’s it’s like NARAIN. 2 – 0:35:49So I’m going to say no rain, 4 – 0:35:51but I could be completely off. We had a conversation this morning. I’m going to be working with that core like one is investing in that coin and really starting to drive community ’cause. Which was beautiful. I mean, it’s it’s much easier for the world to invest in a human being than in a company and everything that’s involved with them. 2 – 0:36:13And I think there’s something very special when I give some feedback to somebody and they come back to me with $20, which is exchangeable for you know that value you know in the coin I will share something that is probably I shouldn’t be sharing about the platform this morning. 4 – 0:36:31One of the coins went from $2.00 US. Two $500 US in about a period of two hours. I think that that was probably a glitch and that wasn’t the market driving that up. Rallies been down for a couple of hours. I have no idea what it’s about. I shouldn’t be talking about it. 0:36:45I own five of those coins that I got for free. I exited two of those coins. 2 – 0:36:52It is excellent. The dollars I exit into other rally coin, but it’s just a very interesting market to be able. 4 – 0:36:58You know, like I’m looking at each of these coins a little bit of startup, so I’m excited about that. I haven’t had a lot of converts on it, but you know you’ll talk him down. 2 – 0:37:08Yeah, yeah, I know exactly so it is so anyway, yeah, so check out rally dot Io. I’m just an F on there and then obviously excited about everything. 4 – 0:37:16Speak, love everything that you guys are doing. Love you as human beings and love these office hours. I’ll come and do a whole. It was tough for me to bite my tongue for the whole. I know I’m sure. I’m sorry I could have taken it in a totally different direction so I just thank you so much. 0:37:26I really do appreciate you all and I’m glad that. I was here on week one when that so was a quantified self denier. I’m glad that he’s come around and he’s more benefit of quantified self. So you’re welcome for that inside joke that’s probably wasn’t even funny, 2 – 0:37:47so that’s why. Thank you for everybody else. Yeah well, hey we’re good. We’re getting some fans here watching episodes and giving us feedback, 1 – 0:37:56so we’re grateful for them and we’re seeing the views actually start to. I mean when I say views like from 20 to 30, 2 – 0:38:02but those are real people and we appreciate that. Yeah yeah, so it it’s. It’s a great thing to be a part of. 1 – 0:38:09And I said last week but like one of the people that we just hired on the team. One of the reasons why he seemed so excited about it was because he watched several of the office hours and it’s like that that that same enthusiasm that you watch Ben when he’s talking about the work that comes through our office hours. ’cause we do care so much and it was like it’s hard to not want to join a team that is so transparent and enthusiastic about that work. So that’s those are peripheral benefits. I didn’t actually think about, but are coming coming to fruition. And that’s really. Amazing, it’s huge. 4 – 0:38:37It’s huge. I love with this stuff that you guys are doing and I’ll come through another office hours in next couple of weeks and except a little bit more so thank you so much. Alright alright love you guys talk to you soon. 1 – 0:38:49Timothy, you were quiet. I’m sorry I saw a couple of times you wanted to talk. How are you feeling? How are you? Well, actually I didn’t. I wouldn’t, I wouldn’t have. Done any better than Justin would, meaning that it’s fine. I just had an idea of. 0:39:10You know they mentioned a lot he when he mentioned how they perform. Um? Audio driven interviews is. And essentially reduced not only the. Uh, the load of processing the video, but the reduced the bias that Freud talked about a lot and they tap into this. 0:39:36Sort of the. Ameliorate the problems that human nature poses in. In terms of openness and just. Talking your mind out. And. 0:39:52You know? In the way that you also do similar type of research is looking to Google search analytics. You see what people are tapping into Google search and you see you know political events and you can. Currently you correlated to particular jumps in in searches. In this all really comes down to speech and what I was hoping to mix in rather. 0:40:21My emptying it right now is that. I actually wonder what would be the. What are the privacy concerns would be round Neuralink as soon as we do use it to chat. Since you’re going to be literally talking your mind out. While you can control your speech, maybe there might be. Yeah, 1 – 0:40:49it’s just. It was very interesting point even feel because I I was. 5 – 0:40:53I was watching. Actually it’s only YouTube. It’s in the wall. Yesterday is like asking equation on the clubhouse and it was the question of person. Ask about the same someone from CNS like ask about the new rolling and like the effect of the new running because he was starting his business into the sort of the new rolling. It’s like should I? It’s like what stage? I am in is like. 0:41:14What do you think as a neuralink, what they’re doing an end? It’s like no one else. Answers always like very interesting. And what he responded is like we don’t know much about what they are doing yet. In the new rolling is like how far they are in terms of the science scientific breakthrough and the philosophy. 0:41:28What he said were interesting. Stick to my mind is like this is not what had me rolling, they are doing. It is not more about the engineering, it is more about the philosophical and the scientific breakthrough. Unless until that’s not done. It’s too far that can be done in. 0:41:47He’s just quoting his words. He said that can be done tomorrow or it might take next 50 years to get to have those breakthrough to have those new rulings are playing of music in your mind or sending a message from brain to brain. You know I’m sending a message to Tyler right now, so that is more about the scientifically and you know, psychologically breakthroughs than the engineering side is like we have no idea how far we are from that point. 6 – 0:42:15You know. One thing though I. I would say in the study of the impossible very well researched book by Stephen Cutler. Just just talked about. From that standpoint, I can’t agree with you. It’s not impossible, and we actually do know when it’s coming together, something that we don’t in the sort of. As a comparison, we do not know whether we will ever have a GI that we don’t know because we simply don’t have any even. 0:42:35You know the processing cards simulate just your nerve in the in the retina. That takes up the supercomputer somewhere in Japan. Like that’s we do not know that, but then the neural link I’ve it’s publicly available information that they don’t develop much technology. They hurt. I mean the higher is over there are taking the technology that’s been around since 1960s into the utilized in terms of limited placement. 0:42:59But that’s that’s in terms of in terms of adding the ability to will essentially transmit the nervous signal. Wirelessly or otherwise, for people with disabilities of different sorts. But that said that I mean, yeah for sure that there needs to be a say that there will need. There will be needed scientific breakthroughs, but. The tech was there. For more than 60 years, so I would expect it to be around in 20 years. 0:43:38And as as you and just recently been posting the cost. Will be within $3000.00 of an eye laser surgery thing. 5 – 0:43:51It is more about than like the financial cost or on the tech side’s like what what type of fun we might have in the future. But what I see is an opportunity to we are going and heading in that directions which like we might see them rolling startups is other than like what Neuralink is like you know into the neurotech. Basically it’s like might be 1015 companies working into the same directions and they might have a breakthrough. In the future, and might open up a lot of space, but yeah, that is very interesting field and we might see a lot in the future. 1 – 0:44:26Other than leveling we’re doing with the tech and on the engineering side. Lauren, alright yeah, I think it’s. Schedule, what do you think? Question at the end there? Oh yeah, now you just reiterate way I could see anyone summarize any wants to provide some level value. Not really sure about the whole. 0:44:48I I stuff we’re just talking about there. 2 – 0:44:53I will send the link. I’ll send a link and if you are really interested I would encourage you to watch that one. 5 – 0:44:59Yeah, I’ll definitely find out. It’s only 15 minutes outside. 1 – 0:45:02There’s two things that I thought were interesting. That was the original I think. Think that Tim brought up which was, you know, just just communicating with just audio when you’re not looking at someone’s face versus actually seeing the face and when you shut off the stimulate, you shut off the stimuli and input of voice. Or yeah, your sensitivity in your awareness of your own. Voice goes up, you know significantly when you’re close at like one sense rather, senses get heightened in away. So if we were all blindfolded right now would be much more eloquent. 0:45:29Speakers may be very, very fast about some beauty. That’s what’s going on with this whole audio thing right now. You can feel it on clubhouse like. How much working people are putting into pronunciation and communicating ’cause I like. You always see me. I talk with my eyes closed and part of that is that process. 0:45:45I can’t if I’m looking at you, why do what I’m thinking too much and I’m processing too much information so? Like you’re buffering, yeah, it’s and and then the other part tended not to go too deep back into that, but like the thing that I’m questioning is like so the neural link part with you know movement of limbs and stuff, but the part that you know is the very fascinating is when will you be able to communicate messages and. And you know, make that universal. So depending on your language, cultural understanding, how one brain signals a single word versus someone else is and how long until we get systems that recognizes that across all languages and all people and brain types and sizes and everything. And then the other part is, is that a conscious? I’ve seen, you know, work around it that it’s a conscious thing, so you’d have to set like almost like an Amazon like Alexa, Wake word that then actually triggers the actual communication so that it’s not. 0:46:39Extracting subconscious, or you know, just below subconscious processing of language. It’s more conscious messages that you actually want to send. 6 – 0:46:54This is a very deep question in terms of. I mean we were utilizing language in the same way. Our brains are totally different than you know to create a scan of just one brain will take us will take us awhile to create two. It’ll take us two Wiles. And then it’s although it’s scalable. 1 – 0:47:13Yeah, the translation partners is. It’s even more than that. 5 – 0:47:18It’s like how much newsstand about the brain it’s like. You want your own brain that the language doesn’t matter because we dump and understanding of the language to the brain. Brain was just an engine who like just the process. Everything right? It’s like we learn English. We learn of whatever the Hindi, French, Japanese, Chinese, which like, retrain our brain is like. 0:47:38How hard is that to even understand about this? Multiple languages is like how hard is that for you? For example, Tyler to learn French or Hindi. Fluently at this age, with well, six sense, there is a correlation of of the ability to connect ideas together, 6 – 0:47:54and it’s the third graph the forgetting. The name center graph, something the graph when you take LSD and not essentially shows you how you can interconnect ideas which sometimes are not even connected. But that’s the ability to actually learn a new language and start branching out. It’s like, yeah, you can know the word, but you don’t know that word in in a different context. And while some people are more able to talk in one context and. Definitely like you. Tyler can do. 0:48:22Just fall into flow and forget about others and it’s OK. No complaints here just. The the part, it’s it’s, it’s we have these areas of expertise and people develop. It is slightly differently, you know. You can go into deeply into one subject. 0:48:40You will can be generalists, and it’s we will know about that, but. It’s like. The. 1 – 0:48:51It seems like the measure for this well in just your own your own, even the languages you know shape your understanding of the world and what you what you comprehend too. So this I mean we could get lost in this, I’ll guess. Well, bring this back as we have 9 minutes left. We had a great awesome guest with Ben here. And Justin Justin I know again is used to talking so I felt I felt his pain. 0:49:09But then also gave us wonderfully eloquent answers about that, like the amazing work they do at nonfiction, and we’ve seen some of the studies that they’ve publicly. We’ve also done some work around the research projects that they’re doing with customers and clients, and it really is a beautiful process. You listen to the interviewers on their team. They are so talented at what they actually do. Is there anything? I guess, any thoughts as we sort of? 0:49:36Yeah, just process what we just heard from Ben. Anything that you’re thinking we’re moving into our discussions on pricing. We’re moving into discussions on financial view and then also setting goals up for the next quarter and just wondering if you see any connections of that. Is there anything that we learned here today that can help guide us through these next couple of weeks as we try to have a really successful second quarter in 2021? Yeah, so your idea for OK. 0:50:04Ours is focusing more on. Like the output, as far as like summarizing all the information that comes through, I really like that. Wanna do that? Nowadays they have like the articles online as like this is a 5 minute read. Here’s a quick little summary like a abstracting away would be nice if there is some sort of way to do like an automatic abstract and to like. 0:50:21Like put into the system like what I want from this report and then the goal is and finds that and just throws it in the abstract for you. Going to get the access to GPT 3. I I. GT3 that’s the same. Yeah, yeah, we’ll get access to that baby. I don’t even know that unlocks a whole other can of worms, but I’d really like this to that is a waiting list on it. It’s been in our Trello cards for awhile so it’ll it’ll come but it opens up a whole can of worms and really also I think could depending on how we do that can focus our whole team and also get lost in the possibilities there. 5 – 0:51:12It’s sort of Yahoo can order for what you do there. Lots of blank canvas. We can draw different features and can. Yeah, maybe both. The mindset to go with to head into the new quarter is. 6 – 0:51:26Looking at at their whole business model, which is literally knowing, you know, going deep into the subject matter and being there in the field, we should apply that to. I mean, we have Leon, I should be talking about that probably, but UX research is something that we should perform ourselves or otherwise there’s something that go out there in the field and besides us using the system. We definitely have users and have a very. Sort of literally sit behind their backs and see how you speak. 1 – 0:52:03On the other part that’s interesting and I talked about this earlier this morning in our actual team meeting was like this idea of like triggers and then like macro trends, right? And So what Ben talked about is immersive. Research was not is not being done right now, of course, because of the pandemic, but they plan to do it again and the original vision of speak in a way before the pandemic started was actually to make sure that we had, you know, recording natively on your phones, so that if you were in an immersive environment like that, or in outdoor meetings that you still had an easy device for capturing. Recording and analyzing it with the meta details at that exact moment as well too. So as we start to see this emerge from what we’re doing now, where we’re on, zoom calls all the time and those are the inputs as the world does come back together. 0:52:41Zoom in these, they will still be continued to be inputs, but there will be these other ones out in the real world and speak as a lot of potential in value as that actually takes place. 5 – 0:52:56Wanting stick to my mind is like what he talked about it last year is like OK, the research understanding about the user and when Lauren you ask about the challenges. The one point he pointed out about having understanding, making sure that they implement that in there. You know that’s advertisement or the company website or anything. The implementation of the research is more important at the same time. Also doing the research you know the whole analysis done and the report generation and everything. 0:53:21It’s a one part, but if everything is not implemented, that’s a pain. That is. Make sure that that’s supposed to get executed properly. It’s like the same thing is like if we build something an an OK, we do everything, but if it is not sort of executed or not implemented on the users and then there is a gap that is then that’s there is a pain even let’s say you know in terms of the learning so we just have to make sure that if you think if we decide if we plan if they implement. It’s supposed to get executed at the end on the users, and it’s like it’s not supposed to be on the speech platform. 1 – 0:54:04Sitting somewhere under a tab outcome versus output. Sort of, well, we’ve had that. We’ve had that gap before. For example, this is maybe not directly related, but like people coming to system, uploading it and not realizing the transcript editor was available, so not seeing the full implementation of what was actually possible with the system. And I saw this with my own life when I was specifically I was doing the Google ad grants for nonprofits, plug in their system $10,000 a month and advertising sent tons of traffic to their site. Build this incredible report that showed everything that was happening. 0:54:33Make recommendations and just not having the capacity. To implement the changes that were required and how frustrating that was for myself and and so it really connected with me. When Ben talked about that if putting so much effort into something, and even you know there’s there is a gap though, right like? If it’s not implemented, it means that you didn’t communicate it effectively enough. Like I know, there’s always limitations within the organization this capacity issues, but if you truly hammer the point and deliver the information in the way that it needs to be, there will be no other choice. 0:55:07But for the organization to make those changes. To do that implementation. So how can we help Ben with that delivery? And so maybe maybe part of it. This is assuming now, but like the is because it’s some of it is so qualitative that if we could get more quantitative analysis that it’s so data driven. 0:55:16That they can’t. They can’t ignore it like what are these things and what are these blockers from that implementation standpoint that we can actually help and solve that gap. ’cause that is a true pain when that he’s experiencing their teams experiencing other research. Teams are experiencing and many people doing marketing or analytics or intelligent works, or actually experiencing too. Yep. 5 – 0:55:42And one thing he also pointed out about how speak helps them to save the 40 hours instead of watching and listening the whole audio clip and figured it out figuring out the theme around that around in that bucket of the audio is like how we can improve in their directions like you more inside around that theme was like, oh, they’re talking about hiring. But in the hiring there talking about XY and Z. 1 – 0:56:06So it’s like how we can improve that to provide more exciting and maybe just giving them more like control over. I like organizing it too. ’cause like we take all their information which comes with some big block and then we break it down into like different blogs like keywords, 3 – 0:56:22transcripts, all different forms of information that is available in that one block. 1 – 0:56:26But then after that they don’t really have the ability to like just pull out and take what exactly what they want like we provide them with like the buffet but we don’t provide them with like the plate to put all the stuff that they actually want on and just yeah food analogy. I love it. Wow didn’t see that one coming. 2 – 0:56:45Relationship between relationships between entities is something that we. 6 – 0:56:50We should look into this at least every hope. Have an exploratory project at first. But um. Having a network of interconnected, interconnected data ideas in relationship with time is something that. 6 – 0:57:07We’re doing we’re doing right now. Is Lauren. You’re exactly correct, which we’re taking the ball commedia, generating bulk of insights and an output in the bulk of them without any. 1 – 0:57:20Huh? Necessarily meaning making and then we’re also, you know, besides the dashboard, we’re also keeping the analysis like one of the dreams that we’ve all had has been. How can we know one of the gaps that we saw was, you know, companies processing files individually? But what we saw was this opportunity to process files on bulk, specially if you know uploaded overtime or different times of day. And so besides the dashboard and the deep search right now, we really don’t have that much way to package up the analysis of multimedia files into summarization’s and. You know, I just think of bends. 0:57:55You know example with nonfiction is like you know, if they ask, for example, consistent questions throughout those interviews, we now have a consistent data point that’s then throughout how can we look at that question over and over again, and then group all the answers together and pick the themes or the keywords out of those answers specifically, that’s truly saving work in time. We’re not quite there yet. I know we can get there and that that stuff in the pipeline, but you can hear if we could save 40 hours already. How much could we save moving forward? And if that we could save them 40 hours or it’s a 60 hours per project, how many more projects can they do? 0:58:28How much growth can they have? How much value can they deliver for the people that they’re working with? It’s a lot of code in children and opportunities there too young working that directions to having their system. Which is the foundation is already there? That’s the beautiful thing. And one last part I’ll add is like he talked about that. 0:58:46I love this part where he mentioned that they had to do the condensed version of their engagements. So instead of doing 8 to 12 weeks. So like we don’t have that much time, we need to do two to four weeks or six weeks. Maps, sprints, right? And I just reset sprints. 0:59:02Research interesting. It’s about the part that I also thought about is like you know we have a new market or on boarding and maybe this incoming connections, the connection it just. Marketing sprints and then also choosing how can you make an impact in a short time so when they when they have a short and time frame all the sudden, it really prioritizes the questions that they are asking or you know the actual goal that they can have and so hopefully this connection is making sense. But I just think of you know, for example, our UX person even coming in three months engagement by having that engagement you put constraints on what you do and then you really have to like maximize the choices that you make in the output inactive actions that you make. So if you’re trying to get results in in marketing. 0:59:43As he always sometimes difficult in one month or two months or three months as you extend it, you know that you can make this long term effort. But when you shorten that timeline to two weeks, it’s like how could I make this crazy impact in two weeks? That actually helps with growth and just yeah, just very, very interesting concept. Like you said, software development, research, development, and then the the implementation of constraints in time and delivering value. 5 – 1:00:10Because what I personally think is like when we think as of one week Sprint we used to do the two week Sprint before right, but we converted in quarter. One is like let’s do the one week Sprint because you start thinking. Personally I started thinking and just the whole different directions is like OK we want to achieve 10 things. Let’s divide in file. It’s dividing 3 and you are just going to ask the different questions how you can resolve quicker and also provide the value. 1:00:27It’s not about just resolving the problem, it’s also about providing the value at the same time and it’s like. That’s very interesting point. I was like if even in the marketing and sales is like or it’s a two week Sprint or one week Sprint, what one thing you can do? It has so much value can provide in a month. You know you can see that ripple effect in a month and two is like what only one thing. 1:00:52Just focus. Everything else is fine. It’s like one thing can achieve in that one. Yeah the whole course is different Now the whole recipe is different. 1 – 1:01:07Creates a huge difference you talked about. I don’t know if you, I’m sure you saw it, but the Coleson brothers at Stripe talked about how many code changes they pushed in the year and it was like 12 code pushes a day or something like it’s insane and and to develop and iterate that speed. You know the other part that we talked about is the more iterations that you do, the quicker you learn an in the end that leads to greater success. So what a powerful concept is just shortening that down in the prioritization that it gives you. Just beautiful thing. For I know we’re tighter here for time because we had that I hope people enjoy Ben coming on. 1:01:39I hope if you’re watching this or listening that you enjoy that you know Ben is an expert at what he does and didn’t talk too much about his past but has a belief exited from companies twice doing what he’s doing and gunny. His partner was one of the head people at Vice, which is a massive organization which was sort of changed. How we viewed media and news and research in journalism. So that’s amazing team that they actually have there and the fact that he gave 30 minutes. While he is so busy and doing all this was really nice, I hope he didn’t feel like he just came and we just drilled him with questions. 1:02:13I know maybe we could have had a little bit more conversational tone, but I for anyone interested in this stuff he made some amazing interesting points that that I hope resonated with people who watch anything else before we wrap this up. It’s a beautiful sunny day here. Any else that you guys want to talk before we wrap up office hours? #9? That wasn’t that was great talking with man and just installers in order to have on speaker officers. 5 – 1:02:41So looking forward to more the guest on speaker, he’s always talk about the problems and how speaking I can help them do his own those solution problems. 6 – 1:02:51Timothy 1 – 1:02:53yeah, I think it’s been more than enough. This is, I feel like this one office hours had more content than normal office hours combined, so I’m pretty satisfied. Timothy, good. My mind wanders a little bit building technologies like building planes. 6 – 1:03:11Planes are not energy effective. Birds are, but it’s not engineer in. It’s not as simple to build in engineering terms. 1 – 1:03:25Good thing we’re building planes at least planes OK. I don’t have much to say that everything we’ve had, we’ve had birds flight analogy. We’ve had food analogies here today, and yeah, we’re I. I’m pretty happy. Overall, I guess that you know, just moving forward will have another office hours next week. We’re actually going to know we’re not there yet, but we’re coming up on Good Friday. So one one week we’re going to have office hours on Thursday. 1:03:47Coming up here, and I’m not going to get into it today, but some really interesting things. I hope to share around some some growth marketing, some growth strategies, and I don’t like the term growth hacking. Some really interesting things that we’re exploring now and will be implementing and documenting publicly and continuing to build the value of speak and having wonderful conversations like that where we can really dig in and understand what people need and how we can help provide true value. So that’s an honor again. Thank you everyone who joined us. 1:04:14Appreciate this very much guys. Office hours 9. Thank you, have a good weekend.
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In This Discussion: It was a special Speak Ai Office Hours today! It was our unimaginably brilliant team member Tim's birthday. We gave him the floor at the start and he spoke beautifully. We celebrated with him and shared stories of our first connections with each other, fond memories, and the honour it is to work with him. We also discussed: - Our Upcoming Google Chrome Extension! - Improving The App Design - Preparing for Objective Key Results (OKRs) Review & New Q2 OKRs - Setting Up Our Exciting New Marketer Hire For Success - Thoughts On Expanding The Team & The Future Of Speak Ai It was another unforgettable moment together as a team. We're so glad to be able to capture them and share it with you.
https://www.youtube.com/watch?v=QsFsax2F3-M What Is Speak Ai Office Hours? The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together.
Join us next week at our weekly office hours at 12:00 PM EST. What Does Speak Ai Do? Over 540 individuals and teams use Speak to automatically capture, analyze and transform media into incredible assets for growth.
Customers are harnessing Speak's media capabilities to save time, increase productivity, improve research, optimize well-being, grow search engine rankings and more.
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Transcripted (Unedited) - 47 min read (9,257 Words)
1 – 0:00:00 Alright, well I keep doing it every time but office hours.
2 – 0:00:05 Eight yeah, so very exciting. We have to stop, you know, start off the top here, right? First of all just say what is office hours every week. 12:00 PM Eastern Standard Time we get together here gathering right now on Zoom, the team gets together, loves to talk about what’s happened this week. General conversations of what we’re building with speak, but more than that just technology, love, artificial intelligence, life. All the good stuff that we really care about as a team.
0:00:26 And you know really, our relationship transcends beyond just the work we’re doing here at speak, so I enjoy these very much. I look forward to them. Beautiful day, I’m sitting in Toronto. We got a bunch of Toronto people. We got London person. It’s nice everywhere, so I’m happy and there’s another glorious event that’s happening right now, which is Tim’s birthday Tim.
0:00:50 So Tim is going to talk for a full hour.
1 – 0:00:56 We’re all going to go on mute and turn off our screens. And Tim. But Tim. Anything right at the start?
2 – 0:01:05 How do you feel? How do you feel?
3 – 0:01:07 You know it’s weird. I’m 21. It’s 2021 and it’s it’s something that I shouldn’t have said. No I shouldn’t have said that but but really I’m I’m appreciative of this time in and of this team and being in here ’cause ’cause. You know you’re you have. You have times when you’re thinking about the presence and you’re thinking about where you are right now and you’re really sharing this time in this moment with the people around you who live with you who love you, who you work with an. And all of us actually are.
0:01:43 I hope experiencing same same joy, same. Um? Just lavishness of this experience of having of having everybody around, and it’s it’s. It’s a beautiful. And cruel moment at the same time, because sometimes life is not is not good to us.
0:02:02 Sometimes it’s not fair and it wasn’t ever fair. Sometimes it isn’t as welcoming in the morning or in the evening, and it’s might beat you out of your own game and and and. Crush against the rocks, but at the same time, this is the beauty of it, the raw. Um? The just the.
0:02:31 There are a lot of this landscape you’re looking at both ends of extremes on both both ends of the spectrum, and then I can only say that I’m thankful to be here, Tyler. Personally, I’ve I guess I. Um? More than. A more than think that you’re a visionary here, and you’ve put together your vision through just force of will in the in the 1st place, but through intelligence of through social intelligence that that you’ve been perhaps endowed with. That, although that might be a criticism, if you’re a professional, which I do believe you are so great skill.
0:03:16 Thank you for a gathering. All this all of us together and vassal. I can’t. Appreciate more of your kind heart in terms of constructive criticism, because sometimes it gets too, but I totally get it. I mean, where are engineers?
0:03:37 And it’s. It’s something to laugh at and something to embrace? ’cause that’s that’s our profession to actually evaluate each other and sort of. Um? Be a bit aggressive about your work.
0:03:50 Be aggressive in shipment in meeting deadlines in. In following the guidelines and style guides, it’s all part of it an you have shown me much of of you’ve shown me a totally different world and thanks to speak I it’s been a wonderful time for practice and for just pouring out that creativity which otherwise stalls inside an Lauren. I can’t thank you more ’cause that’s I’m here because of you man, you’ve gathered us all together and kept it all going into. Without any hesitation, you might probably be the core of this company who’s running it OK, OK, this is too much, but but really thank you, Ann. I’ve enjoyed all the time we had together, although it was only one evening.
0:04:40 Uh. Pop Lauren it’s amazing. Still still sticks to my head, I would I would. You’re quite in in. If aspired me on any on many things in on, especially in the writing part, I mean the book he wrote and you just intentions that you have in your mind is what defines the personal habits. Define the person William James said that in 1850, something but the intentions to and.
0:05:11 These intentions are good intentions is what is what. At least outlines the person’s destiny, if not fulfill did an. I wish I could. You could spend more time with you man. To any of who’s listening here who is listening to this through these office hours I.
0:05:28 I. Where thanks to you all of you. We have feedback and we have the. Well, technically a market niche, but the we have the. Your attention to us that makes us us that makes us growth that makes us realize how much we’ve screwed up and on something. And all of the organizations that we work with.
0:06:02 All of these are old people, all of you and Anne Anne. I hope that we are sharing our journey with you as much as as much as we can, and if we are not then let us know how, because that’s. What we’re doing here is, is is aimed at self discovery in the 1st place. It’s all from well thanks to Tyler, it was a it’s a good vision, it’s it’s about this. Self realization and optimization. And all of this.
0:06:37 Part where you’re in the central. The. The lens an. Working with you is a pleasure and listening to your feedback is something that. It’s never been more valuable than now.
0:06:59 And. Overall. I can’t, I can’t say more. Bless you all in creating the future and we’re doing the right thing by following the passion by being gritty. An in front of fear in front of frustration and overwhelmed that sometimes creeps up on us. Hum. It’s a good thing that we’ve were persistent enough and that we’ve.
0:07:29 Um? Found that creativity and honed on it and brought it to our craft. Whatever profession we’re in. Um?
2 – 0:07:46 Yeah. Thank you, that was beautiful and well spoken. Thank you. I’m glad I’m I’m I. I’m very excited for anyone who just listen to that to actually listen to that and see, you know, the genius of. Of them, so it’s this makes me emotional. Yeah, it’s it’s been a pleasure working with you man and I remember first meeting you know how quickly we we we connected and I remember even after that event I walked we’re walking on the street Tim and I were having this wonderful conversation and all the sudden Tim looks at me says I gotta go this way and just walked away. I don’t know if I’m ever going to see him again. And here he is, sitting here today.
0:08:26 Tim, you mentioned your age, maybe an air, but you’re you’re you’re still young. Still a young man and I wish that I had half the intelligence and drive in curiosity. And you know, willingness to work on herself at that that you have at your age. So I’ve said this to you before. But the trajectory that you’re on with the effort that you put in the creativity that you have an just the sheer willingness to take feedback, whether it’s from battle or for me.
0:08:53 You know, I remember one day telling you. You know Tim, you talk too much and you’re selfish with the way that you’re talking sometimes. And I thought that might be this crippling thing that would be, you know, not a good thing and you showed up, you know, a week later and two weeks later and you had worked on it and just the way that you just communicated right now is a beautiful thing. So I’m very honored to be on this journey with you. And so much to have a team that all all loves you, that we all love each other here.
0:09:24 And the fact that we could just share that moment together was beautiful. I know it’s not in person like we hoped but still love love resonates through through the digital air through web as well too and will have lots of opportunity to spend time in person as well. Thank you for these words. That was a wonderful. It makes me emotional and I remember the first woman Timothy be mad at DMZ Antara.
4 – 0:09:51 So excited. I just want to take a back a step about how we met and Anne Tyler Tyler talk about you and it was probably the afternoon on Thursday if I’m correct and he was on the third floor dance like sitting in there probably is like he messaged me is like hey can we? I think we scheduled at one and he was like sort of in the in the middle of something is like. Oh I, I cannot make it 1. It’s like OK, let’s schedule tomorrow and because I had a meeting after I think 123 and I don’t know if you remember is like if it’s like no I will wait up to three or four so he made up dude like next two hours to just you know talk about the project and what we can do together. Right, if you remember, those moments are there on near there.
3 – 0:10:40 It was quite fun. If I remember correctly, we first met in the in the DMZ zone.
1 – 0:10:47 Six florist remember, so it was a general one and I slipped into it under a if a probably should have said that either but. Yeah, I’ve been sitting there for.
3 – 0:11:03 So I’ve been tailgating for several days to just get the meeting with those guys. They were so busy, Ann. Finally, limit bats and the only thing we talked about was a little bit conceptually.
1 – 0:11:15 Machine learning just blasted on him 15 minutes. That’s yeah, and we’ve we’ve.
3 – 0:11:20 We’ve caught up very well and makes me what what they were doing because the technology is itself isn’t itself quite. It’s it’s a. The tech is beautiful, of course, but the application of it in the business term and the way that that that you were aiming it, I didn’t even know that we were doing so much in terms of all different directions that we took. But the directions that I have heard back then just inspired something instead of just. So yeah, this is how I want to help people.
4 – 0:11:50 Yeah, and and I think so after that. After that day we we started working together. It’s like the beauty of team fee is like he he he takes everything is like whatever that is is that good? But I was like is that feedback is that he learns an improvement. You can see within a week is coming back Cortana. I think you just said is like right?
0:12:09 It’s takes a feedback and you can see that’s that’s a beauty of Timofey and it’s an honor to work with him and I think I’m lucky to have him. In my team in the engineering side, so I hope I wish that he is not in the in the marketing team dollar, so that’s that’s a beauty and that’s so much fun to work with him. We we also have like a great level of arguments, and that’s that is required to be harnessed to get that level of comp to resolve the complexity and engineering problem, and come with the, you know, the innovations out of it. So that’s that’s what I really enjoy, man, Timothy. I would just want to say that continue that.
0:12:49 Don’t be like I cannot do that. I cannot do this. Just continue with your arguments. Continue with what you are doing. And yeah, just keep keep.
0:13:02 Who are in the innovations in the technology? I don’t have many more what I wish I can I can I can use my own native language to wish with the big words. But yeah, very soon. But yeah again. Take it.
0:13:23 Engineer and I remember those moments at the DMZ where we would be setting up a meeting with Tim and maybe Tim.
1 – 0:13:32 Do you need to get into the building and I’d look over. He was already asked already is already in the office. I’m like how did you get in here?
2 – 0:13:41 And so Tim found his way to where I need to be and he continues to do that every single day so that I remember, you know even even the I don’t remember what you put in in the name. Tim maybe you do but we I gave you a letter of employment. Can you put your name? I don’t know what it was,
1 – 0:13:58 some Lord or something that was not your real name basically. And so Tim has always been this wonderful character who has played a little bit of a chaos role but also executed beautifully and also brought yes this creativity in
2 – 0:14:12 this like persistence to make things better. And again, sometimes that’s cause tension. Sometimes that’s caused conflict. But in the end it’s had a exponential impact on the growth of our product on the growth of our team and company as a whole and also just personally. As well, Terra. I learned so much from town.
0:14:28 I’m excited that we have another nutritionalist joining our team. Excited to see you know how healthy our team is going to be, and I look forward to the next time you come over and look into our drawers and say no. Lord, I know you’re sometimes quiet anything you have to say anything.
2 – 0:14:54 Yet from your experience of Tim, I know you haven’t known him as long. Haven’t had as many in person encounters, but I know there’s been a nice connection there as well. Yeah, I’ve been loving every moment I’ve had with him.
5 – 0:15:06 He’s always very thoughtful, very emotional. These are very. In tune with a lot of things going on in life.
3 – 0:15:15 I just I’m excited. Access, except taxes, taxes, OK, well, you’ll learn eventually. I don’t think anybody really cares enough to be involved with taxes too much,
5 – 0:15:27 but they have to be anyways. But yeah, I’m just excited to see like where Tim goes in life to see where he develops. Like you still 21’s pretty young. But I still like ridiculously smart. I was just remembering like back when I was 21. I was. I was lossed.
0:15:43 I was dumb. I was making terrible decisions and was really not well put together. I’m just really amazed by how smart Tim is at his own age and I’m excited to see what he what he builds. He’s got quite the vision, especially like I love. We can get more into like VR, except seems to be what Tim’s most passionate about.
0:16:02 Nimoy is excited to see you. Peoples, passions. ’cause when you’re passionate about something that’s when you put in your best work ’cause you actually care and Tim cares a lot, he cares little all the team here it seems. I feel he’s a very verbose. Almost two to an extreme.
0:16:22 I feel like Tim you are use extremely colorful long words an I get losten dazed and confused and but it’s good. I think it’s just a matter of sharpening that and I think it would be quite the poet growing forward.
2 – 0:16:39 So yeah. Stop alarm. Papa Lauren Tim. Any anything else on your side?
3 – 0:16:52 Where are we going to? So we’ve been deploying the latest changes for transcription here. I know it’s not an agenda, but Rick getting closer. Gives me hope hearing that we’re getting closer, yeah, but. As soon as that thank you all for these kind words,
1 – 0:17:13 I wish I will return them. Already did that was a beautiful part.
2 – 0:17:18 You gave it to start. I just wanted to share this. This is something that I wanted to give to you this weekend, but it’s not going to happen and you might recognize this from some of my own recent talks, but and I was worried about you might not like it or not, but I got you the starry light projected. Yeah, so you know specific situation specific contexts? Is there wonderful experiences and I hope that you do enjoy. There’s a lot of manipulation that you can do manually and I hope one day will hack into these bad boys.
0:17:42 And do some stuff automatically as well too, but I hope you enjoy I.
1 – 0:17:52 I think you will know, but manipulation part. So yes, we technically can manipulate that and as soon as actually thank you for hardware,
3 – 0:18:00 I really do expect that speaker grows into actually providing us with all hardware that we need, VR inclusively. To a developer point, but projector part, it’s also the mental manipulation of the images that you might have. That’s really something was quite excited to try this out. Last time I took psychedelics the clouds were amazing and crocodile looking like but the projector is a promising tech here now where I actually do have an an Raspberry Pi here so an IR sensor as well as the emitter. Gotta look into this and at least in their own time in their own.
0:18:41 Dense. We want to. So what we want is to. Modulate the. Well, I’m not really sure what how projector works exactly. What are the functions but modulate its functionality in In Sync with our present mode?
0:19:03 As far as I understand, that’s something that not only are many companies that we’re working with, especially in psychedelic research. As far as I understand, are actually looking forward to. Implementing in their own in their own use cases, but that’s that’s really something I mean. Present mode is supposed to open up your creativity, and the more of that output we produce, the more we show what you’re doing with your just one word. Even changing the color something as simplistic as that is already an execution of a command that you gave, or at least some understanding of meaning that we’ve.
0:19:43 Managed to to simulate. I hope you really do learn how to understand speech. I mean in in near future there in the near future, this is actually a very serious question. Where are we going to have an AI which understands everything that we say? Very serious question in 100 years from now we might not.
0:20:05 Ever develop AGI artificial general intelligence? Meaning the thing knows how to. Program itself, how to learn anything from human speech, any language to. How to cook a dinner and it’s how to cook so.
3 – 0:20:29 Speaking at least aiming at understanding the speech in the very narrow sense. So This is why we’re utilizing narrow AI systems in our in our back end. But in this present mode is something that that it’s this is the window for development of a more general intelligence that will hook up and make your speech executive
1 – 0:20:49 and make it. You should have said that Tyler birthday. Get one. OK ticket alright. The present mode is something that.
3 – 0:21:04 That is supposed to just.
1 – 0:21:07 Trumpet.
2 – 0:21:12 Transpose, retrieve an and expose the creativity at the same time for our users and it’s it’s.
3 – 0:21:20 You know creating creating node is is being created for a moment. Talking to the camera is being creative. It doesn’t matter what you’re thinking about this, it is when you’re creating something that didn’t exist before, so. Yeah, so it’s a thank you.
2 – 0:21:38 Thank you. Projector is amazing. Just my my only hope is that we don’t try to hook into it and we light something on fire and if it happens I do have the Amazon receipt.
1 – 0:21:48 I don’t know if they’ll take it back and will keep ordering them.
1 – 0:21:55 But I I share the passion with you Tim and to me there’s this opportunity of you know,
2 – 0:22:00 people love creating things, and sometimes there’s a technical gap in creating things. And if we can help solve that technical barrier and allow people to create completely original self generated content in real time, that helps them understand themselves like there’s so much beautiful potential here. And you know when I see it, both of you talked about psychedelic research, mental health care, how you feel, group experiences, event experiences. But then also just individually as someone who wants to learn about themselves. Or maybe someone who just wants to create something doesn’t necessarily have the technical capacity and wants to do that in a way that’s unique real time and feels like you’re truly interacting with computers. And building this human computer interaction that we haven’t really seen form that many of us aim for.
0:22:40 Love technology and see the positive sides of it. So we are excited to be on that journey journey with yeah. Natural. Anything?
3 – 0:22:55 Yeah, so title give you the something for the entertainment.
4 – 0:23:01 You probably know that I started for the March month. That’s like 3 challenges. The 1000 pushups, 1000 minutes of yoga and a four block. So this month the focus is on the on the health and the mental Wellness. So basically at the present for you is going to be a sort of a bar to hit you.
3 – 0:23:26 So that you can sit back and give it to Laura. Yeah, exactly that. You don’t miss your pushups,
4 – 0:23:35 so so that’s a bar for a lot of you.
1 – 0:23:38 Before you have enough to break something. Oh yeah, yeah, yeah, easily.
2 – 0:23:44 Your bones easily can hand everything anything. For Laura, for pull up San for HIPAA compliance. In one product.
3 – 0:23:58 Cool. What’s this thing about? Is it here hold the curtains?
2 – 0:24:06 Yeah, basically so I hope it fits.
4 – 0:24:08 It is also like you know you can. You can stretch from the bar, but I hope that fits between your door or somewhere. I think you have a couple of places where you can just fit this bar for basically it’s a pull apart so with the pushups you also can focus on
3 – 0:24:27 the full lips for your mental health. I had to go to a. We have a school around here in the park by the Observatory Park and there is a small playground and it’s closed because of kovid, but in winter and last year last year full used to come there an look at the kids. It’s like. It am coming going to school and I’m I’m not. I’m not on those. Pull up bar just a lot of bars so you can pull up and do all sorts of exercising.
0:25:00 Those those playgrounds and it’s. Now you can do at home and there is one condition,
2 – 0:25:13 but there is one condition that Timothy. 1001 thousand pull-ups no no no.
4 – 0:25:21 In a way, more than 100 crazy. What’s in the pound? So it’s basically the maximum weight it can hold is like the 100 KG,
2 – 0:25:33 so I’m going to get the same promise.
1 – 0:25:37 I think we’ll be OK.
4 – 0:25:40 Just kidding buddy. No, I just have to comment on I. I think we all need to take a moment to battles. Been doing pushups for 11 days here and look at his arms. Look at his chest right now today it’s it’s coming to fruition. So I I I’m I were. It’s a good thing that just thinking about health and Wellness, he’s keeping the whole team healthy.
0:26:00 And yeah, it’s a great gift for Tim there. I’ll Mail at your Tim your gift Tim. I bought it and I was like I’m not going to be in tomorrow. Cancel it and then I was like oh wait a minute I can send it like Amazon you can just put in like your address and then we’ll go from
2 – 0:26:20 there. So yeah, let’s send you something.
1 – 0:26:24 I’m not gonna tell you. That’s that’s exciting Lauren. I still do believe that you coming over Taylor versus place to have a.
2 – 0:26:36 Just a weekend, I hope not this weekend schedule get together OK. Look forward also kind of want to make sure that you’re all safe as far as covid go so I can get a big old hug.
2 – 0:26:52 Right, we want we we care about safety here and we all exactly want to get together. Everyone safe everyone give hugs, all feel happy and excited. So it’s we rescheduled and we look forward to a weekend here. I know that this is actually something this is actually wow.
1 – 0:27:07 We might have a transition here to a topic that’s actually on the agenda item. Which is it’s the end of quarter one 2021 and what this group we’re going to get together for his birthday but also start to look at what are we
2 – 0:27:20 doing in quarter 2? And this a big part of this is the system that we used, which is OK, ours which. Has been, you know, we talked about this before a bit, but it was passed down through Intel to Google to Amazon to Netflix. Two companies dependent on what you think of. Their contribution to the world have been widely successful and have actually contributed OK ours to a big part of that success. And so we started doing okr’s.
0:27:45 I think that’s all in 2019, actually, when we first, you know, pretty early, but we I would say we were not very good at implementing them, and it’s not necessarily an easy thing to do, and I remember our first ones being very covered in red of all the ambitious goals that we set and all the ambitious goals that we did not hit and that you know. That drive of a company in early stage and just also ambitious young people being like we can do so much and we can do so much, but we always think you can do more than you think. Sometimes in terms of especially if you dilute the focus and try to do too much at once. And so as we’ve gone down the path down the journey. One of the things that we’ve discovered is let’s narrow the amount of things that we’re doing, keep it focused, and we’ve seen the success of our okr’s increase exponentially, which is a wonderful thing.
0:28:37 I don’t know if there’s anything you guys have to add, add there, but yeah. And also like, think about like what we’re doing before we even set out and do.
5 – 0:28:46 And like have a really good reason that like add that to the okr. Really evaluate like where we need to be at the end of three months and not just say I want to do this.
2 – 0:28:54 I want to do that and then I’ll ask him why do I want to do this or what I want to do that. One of our great lessons in end of Q3 I think was review your financials before you do your OK ours as well too. So you know part of being a business is making sure that you are sustainable, profitable business an you can set out goals and if you if your whole team doesn’t have awareness or perspective on for example what you are, especially at an early stage growth company or any size company then all of a sudden your goals can be set up misaligned with that sustainability or with that profitability. And that was a lesson that we learn. Being very optimistic about some okr set up and then doing a financial review where we said OK, well I think we might have to adjust some of these with a bigger focus on things that are directly aligned with business growth instead of some of maybe the more innovative things that we wanted to do. Which in the end has actually made us a Better Business and is actually allowed us to innovate more because we actually listen to customer demands and customer needs.
0:29:46 But that was just one big lesson and so Lauren I guess what I’m saying is let’s do a financial review before we.
1 – 0:30:01 The corner too, OK, that’s fiscal year end,
2 – 0:30:04 so we can take the whole year into account. There we go. Yeah, and also we are thankful to like you know,
4 – 0:30:13 Andrew, who initially took this the Okr concept to Intel right in the 80s and the overall idea what we implemented in from 2019 to what we will do for quarter. To basically write what we learn. Basically what I personally learn is like before we were talking about, we were deciding the engineering goals is like we want to implement this, this and that. You know in terms of the features and then we were deciding the business goals is like OK we want to reach to the X customer blah blah blah. But I think so we switched that mindset.
0:30:45 I would say in the last quarter and previous quarter to decide the business goal first by having the understanding of the financial business financials. You know Lance and then deciding the business and then deciding the engineering goals that that I think. So. The SIFT is very helpful even in this quarter, and we see that growth in terms of the features, the solutions we provide, an how much innovations we can do by having the you know that mindset that OK we fulfill our business goals. Now we can do for next three sprints, whatever in terms of innovations we can do so I think that opens up a lot of space. At least on the engineering side.
3 – 0:31:29 You’re totally right. The outcome based road map that we’ve came to work with instead of the output based road map is a game changer because we’ve started thinking about our users in a totally different manner, even if even in terms of, well, OK, So what are the KPI’s key performance indicators that we want to establish and achieve here the achieve the. What are our goals based on that and? Product design came around to be. Um? To be something measurable, now we’ve.
0:32:07 Started to understand how our product, actually performers and the very ground to manner and. Looking at. Yeah, we’ve now had a slightly different lens to our product to develop from product design, lens and and. We’ve just recently had.
2 – 0:32:33 Is that OK? I switch and move on to the next topic here. Go ahead, I might. I might transition back. We’ll see where this goes. Couple of points but yeah, yeah, and we’ve just had the are going to have the application design review with yes.
3 – 0:32:52 Would you like to make sense?
2 – 0:32:55 Yeah, I’m still going to look back one thing, but besides that math yeah, continue more or less. The application design is we’re going to uncover unveil for ourselves in maybe a couple of hours from now is a very exciting opportunity to just
3 – 0:33:14 improve our product. And everything that we’ve the vassal had worked for two years already. Improve it till till it’s actually it’s it’s. Tuned in for humans. To use and it’s it’s, it’s. It’s a beautiful milestone to achieve for any tech tech company, just that their technology product is actually. Can be a is not only viable in business technically feasible,
2 – 0:33:42 but also usable. That’s important part. Yeah, I’ll just add the part that I you know, the person I there was a year maybe maybe even a year and a half where there was a gap where we were building OK or is in some ways out of our own imagination or dreams or what we actually wanted to accomplish. And instead we’re now building it out of what people are asking us and that feels like this beautiful thing and it’s amazing to also be asked things that align with what that vision was from the beginning. And so there’s I don’t know there’s that part makes me emotional as well too is. In a West intensity with drive sometimes you know going a little bit on a swerve and getting off the road. We’re we’re still in line with what this vision of the company was.
0:34:23 Now more people are seeing it and they come and ask, how can we make it even better and we just respond and we make it better for them. We make it more valuable and I just look forward to building out these OK ours in quarter two knowing that there are aligned with the customers that we already have and the customers who continue to site and a new signups that we get every day. New people who sent us a message and ask us hey can it do this or kind of do this like what a wonderful thing to be building with people instead of on our own and hoping. That it connects and resonates. Yeah, the OK Ours aren’t our stuff.
4 – 0:34:59 It’s the customers, OK ours. I won’t be agree more because like that reason is even from the day one when we when we created the base of this PKI, the fundamental never changed. To be honest, for me is like even the OK ask. Maybe like one or two work as probably you know off the track. But then they always aligned and circle go by end of the quarter or by end of the two quarters. That’s what I see in terms of the better.
0:35:24 It’s like for example we talk about the present mode right? That was I believe so that was quarter 2. The weekend project and now you can see right that pattern coming back to the track that OK why it is important and why it was important at that time too. And a couple of other things is like what we learned. I remember that day in the when we did the quarter for the end of the year review and I was comparing three quarter to quarter three quarter 4 Excel sheets and I was comparing the pattern.
0:35:55 So if you remember the quarter two, we’d never assigned a person who is responsible for that. The task in the quarter three, we assign a person, but we didn’t assign the importance of that task is like, oh, this. This is the Tyler’s response. But this is Lawrence transforming. This is teams responsibility, but we didn’t assign the score that the complexity of the task, the importance of the task in which we implemented in quarter four, and we see the different results.
0:36:24 So like improvements, step by steps that I think so that changed a lot in terms of what we are doing now. The complexity and importance really has to do with more.
5 – 0:36:37 So like timing like complexity that is going to take longer importance,
4 – 0:36:41 we have to do that right away. And one thing I must be also started assigning the starting date and the end date of each task in the quarter. If you see and check is like, Oh yes, we just want to achieve this. But where and how we usually use the project management tool, but we don’t have. We didn’t have in the okr’s where you can visualize right there and hope in the future once we have the more bigger team like 10 people would love to implement with the whole project management system with the project manager who’s responsibility just to maintain their task.
3 – 0:37:14 I think So what do you think about this? So we’ve started planning actually every and each feature every niche, almost as you said, task to atomically scheduling it. And it’s it’s. It’s proved to be least in my side of blown through several deadlines here, but not not. Not necessarily, because it was impossible to make, but because the feature is just so large and it had grown into something that came up. Product and and uh. Do we have a leeway?
0:37:45 How do we account for that?
2 – 0:37:51 I mean, sometimes it just takes up three months instead of two weeks. Yeah, that’s there’s when OK. Ours were first being implemented. It was this idea that they’re they’re meant to be modified on the go, and priorities are going to change and we have a very. Sort of unique offering where we all the sudden get a request that can take a lot of capacity for our business to fulfill or all that you know, a huge opportunity that emerges that makes a lot of sense for this us to prioritize certain things over others that were prioritized in the past. And so we although we build these, you know, somewhat rigid structures with OK ours.
0:38:25 They’re actually very flexible and malleable and actually love the moments where we’re challenged to like question our own assumptions about what we put in those OK hours because of new information that we have. We will never be the company that. Well, say you know new input, new information that’s valuable and worthwhile, and ignore it because we were trying to do something else like that. That’s just not how I ever want to see this this operate. We respond we, we build value for people in the best way we can.
0:38:53 And if that means that we change on the fly, that means we change on the fly and the beauty has been sometimes backs when I’ve experienced it like we’ve seen a Trello card that was created a travel card that was created in May 2018. By myself personally in my personal board that didn’t come back into play until August 2020, and then that became live right? So even though it feels like maybe some things get reprioritized or getting lost over a couple of years, there is this subconscious drive and and direction that’s always bringing us back, which is tide to that beautiful vision, and I think right now I’m thinking of the in app recorder that’s now part of speak. I’m thinking of. I should.
0:39:35 There’s things that I can’t say yet that are that are coming things that have been coming to fruition for years. But took but needed to have other foundations set up, whether technically or even as a business foundation, before they were actually achievable, and that’s been a beautiful part of the journey is to see things drop off and see them come back and still all come back together in the end. And I know a lot more things are going to come come together as we move forward. Yeah, and that’s perfectly fine too,
4 – 0:40:04 at least on, for example, that the business requirements change at our stage. If you are talking about, like you know, thousands of employees and and that’s a mid size of company, that’s a different story. But at our scale, their requirements and the requirements from our customers change rapidly. I would say an to balance that even on the business side. That’s a one story, but also on the technical side.
0:40:23 And having that maturity, that’s a big base. And like, yeah, that’s perfectly fine if you missed the deadlines, but if you missed. All the deadlines from all the tasks. That’s horrible, but missing the couple of tasks. Which is, you know, the value and you know what it’s going to be happen after that.
1 – 0:40:43 That’s incredible, so that is that’s the beauty what we have. Well, we went out right.
2 – 0:40:50 We need to be a customer LED company, but there is the drive and all of us. I know I can see it is innovation LED technology, LED product landing. Sometimes that gets the best of us. We got a little too excited.
1 – 0:41:01 Nothing becomes realisable. Assignment converts into the feature and the solutions overnight,
4 – 0:41:09 right? Because we have those things in our subconscious mind, I would love to take in a moment here to give an example for an example, a setting on the workplace was always from the day one. If you remember at innovation was the first meeting was apart of that. You know architecture is like selling outside where as soon as you record on the speed right? But that came after one and half year. I would say over the weekend on Saturday in eight hours.
0:41:32 That was the whole feature was developed from scratch to the production releasing date of us because it was always sitting in the subconscious mind and you know that this is the moment to give that ability for users to share publicly,
2 – 0:41:49 right? So? Yeah, those are. Those are some of the most beautiful moments that I’ve seen you have. That’s all Tim Lauren in your own way through accounting mechanisms than myself to where there’s nothing you can do. It’s already built in your head. You know exactly what to do. It and it’s literally just put in your fingers down on the keyboard and bringing it to life like that.
0:42:02 There’s not. That is, those are some of the most beautiful moments I’ve ever had in my life and that I’ve shared with fat. So like even living together. And you know, having a discussion that then triggers something and then look over the next day. And it’s like sitting there.
0:42:18 And that’s just like kinda.
1 – 0:42:22 Look at this or you know, even the pricing discussions that we had that all the sudden triggered enough in my mind to then build out the landing page in the new pricing page within 4
2 – 0:42:31 hours, which has increased our signup rate monumentally and have gotten wait, you know, like these are the amazing mechanisms that we’re building as a team and why I just see us just getting stronger and stronger and why I enjoy working with you all so much ’cause we all inspire each other in different ways that fires these triggers that make us push forward and do the tasks that we actually
1 – 0:42:50 want to do. Oh, we got romantic today guys I love it. I love it. We have 10 minutes 11 minutes left. If we keep this on track of a call at 1:15 so I sort of need to actually what do you guys want to talk about for last 10 minutes.
2 – 0:43:04 Tim it’s your birthday. So I think like you, you have a first priority on on topic here for the last 10. I wouldn’t say the let’s the part where.
3 – 0:43:19 Everything that we’re doing was once planted in our minds. That’s beautiful idea, and I think Napoleon Hill brought it into more or less some first of the one of the first authors in English, English spoken authors on this topic, and I believe that expanding the team that we’re doing now is something that. That’ll only pick up the pace. For us all. And Niall is coming is going to be marketing specialist for us. Would you pick up from here,
1 – 0:43:50 send you? I love when you bring up the topic and that’s all.
2 – 0:43:54 Do you have anything to say? OK, what you got something that’ll go ahead, go ahead. OK so I just wanted to take this moment on Monday.
4 – 0:44:09 So one of that great feature, I think, so that’s what we are officially launching for the beta version, so that’s probably come soon on the websites and and how you can connect us for that feature. So that is basically we’re launching a feature on Timothy’s birthday Google Chrome extension for this PKI. So that’s the official date of now. We’re we’re putting the official launch date of each feature moving forward so. That’s that’s basically going in the history of speaking I when we see probably next five years that that that was the date when we talk about the OK, I thought that was the date about we launched the Chrome extension so Tyler can talk more about the Google Chrome extension.
0:44:47 The feature, but just add a little bit here. So what you can do with the version one right now is like you can send us a message or you can. We will have a page coming soon on the website where you can just subscribe for that and we will invite you for the beta testing which where. The speaking text notes are completely free right now, so you can use that feature either if you if you read something on any websites and you can just crawl right click and import that speak nodes, it is going to be regional pre analyzed for you. The whole text nodes even if you go to the speak and open up your notes is already analyzed, ready to go and you can download the word PDF or or you can also share on the WordPress.
0:45:32 So that’s a one part and the second beauty with the words and one. Is you can also fetch the entire page. Let’s say you are on the Wikipedia. You found something interesting, so you can just click on the extension,
3 – 0:45:52 click on fetch an entire page and it will be saved on this PKI notes and already analyzed. So something that came together, something that came together with our intern. Anne wasn’t in Egypt. Or was this big job.
4 – 0:46:07 His name is diverse and they were handled the whole Chrome extension. You know the engineering side,
3 – 0:46:14 so it’s wonderful to have have been on boarded and work with him quite closely. Although it’s a small project where we’re very much open to expanding our team as far as I understand and. It’s always the part of success, and now that we’re expanding the team full time for our marketing Department, that’s little relief. Tyler from from it and give some more dream space,
2 – 0:46:41 which is exactly what I need. All add a couple of things here. First of all, diverse did wonderful job building it, but also for a big role that he had to take on presenting it. You know, doing demos fearlessly in front of actual Tim and I you know who are pretty stickler in terms of this needs to work right. And you know this doesn’t look good and I told him that the varsha few if you ever listen to this next time he’s going to put a black turtleneck on and do this, you know jeans, white sneakers, Steve Jobs kind of present. Presentation for us. So he did an incredible job and that’s it.
0:47:16 You know we are expanding the team. We had two roles. One of them we have made a job offer that has been accepted. We have an amazing marketer coming to join the team. And it’s going to expand the capacity, and it’s going to give us the power to do something like what battles doing with this Google Chrome extension and our whole team is done to give us a lot more power when we actually release things like this.
0:47:37 Sometimes we’ve had. Things that we’ve built in a system that are incredible, but we haven’t necessarily had the capacity to follow up in market it in a way that we’ve actually wanted to, and with an extra mind extra. Two hands I think he has to ants the there’s a lot more power in us to amplify what we’re doing. Articulated document it and make sure people understand why we’ve done it and why it is so powerful. And that’s a really exciting piece of this journey is to start to expand our team to have the capacity to get to support to expand the team, and also have a company.
0:48:13 That people want to join, which is also a big part of this as well too, and one of the things I loved was hearing that one of the reasons why he was so excited to join was because you actually watch these office hours and you know, that’s that’s a beautiful thing. And sometimes I think, you know, we just started creating these out of nowhere every Friday, but I’ve actually seen if you look on the YouTube videos, they’re they’re starting to increase in views. And actually, in how much people are watching them and not only are we getting people who are, you know, and I know you saw that comment in the speech community. Some people who are actually following the application in our app users. We have people who are seeing this and becoming, you know, inbound leads and actually wanted to sign up for the app and use it in a different way.
0:48:54 And now we’re seeing people who want to join the team and are watching these videos and seeing how much we care about what we do see how much, how passionate we are about this and that. There is something more than just the dry for ultimate business success. And you know revenue over everything. This is about personal growth and trying to make a positive impact in the world and so. I enjoy these. Moments with you guys so much I feel like everyone gets better everyone I get I get like just walk away feeling more inspired and I’m thankful that you know you all take the time to join.
0:49:28 Join me join me on this it’s it’s. It’s a wonderful experience and we will continue to expand the team. We will continue to grow. We know we’ve got we’re doing something right here and we’re doing something that’s valuable. And then it’s not going to go away and we’ve really tried to do our best to tap into these fundamental human things that matter and that can make differences in people’s lives and organisations lives and.
0:49:50 It’s just not going to change anytime soon, so. On it guys on it. This was a ton of fun. Anything else, guys? Anything else that is very true.
4 – 0:50:03 Just want to add here last point is like when we when we end like you you know do with a kind heart was like positive energy is like you know open hard it’s it’s always come back because when you give a positive vibes in the in the world if you give out it’s always going to come back. So it’s it’s the earth is round it’s always going to come back at some point and will see in the future.
1 – 0:50:29 Great Dark is rap. No. It’s actually not perfectly round, it’s like more. Just checking up there is like you guys, how are you feeling in your back or just like you know just checking up? Driving. It is just that, so you set me up with the group home extension,
2 – 0:50:57 but I did something that I have not done in the past which is. Our version one is beautiful already. You know where I want to go and where I want to talk about what this is going to be, but let’s get this data out. Let’s get people using this. Let’s get the feedback and let’s make this more and more valuable based off what people are asking us to do and how they want to use it. Porn that my back of the imagination?
0:51:16 What’s what’s what’s possible and focusing on, you know, is that says one thing at a time. Sometimes there’s a swear word in there depending on who he’s talking to and like what the weeks been like. But one thing and one thing at a time. Born anything that you have to say before we wrap this up. I know it’s not enough time.
5 – 0:51:35 I want to talk about spend on it,
2 – 0:51:37 but I don’t know. Probably not enough time to get into her. OK, will never project presented the next week. I guess yes, yeah yeah yeah for next office alright then yeah yeah next office I will cover what’s coming on the machine learning pipeline.
1 – 0:51:52 It’s like the two, 2, two couple of things running in parallel right now on the bands on the customer and a little bit little bit test of our own imagination.
4 – 0:52:01 I would add. So yeah, that that’s coming the most 11/5 plan and what’s coming on the machine learning side. Try to color in the next office over night.
2 – 0:52:13 Not not a fan of the amount of fan of puffery, but it’s pretty mind blowing.
1 – 0:52:18 What’s going? I’m not a fan of buffering. I contradicted myself. Alright, so I am a fan of coffee,
2 – 0:52:26 but I’m not. I’m trying to eliminate from my vocabulary, but when I look at the foundation that’s built what that’s was talking about with this machine learning pipeline, some of the stuff we talked about with present mode, it’s absolutely marvelous. It is it. Is it really is? I can’t wait for the world to see it. I can’t wait for us to get to interact with it, wait for our wonderful new hire to help amplify it.
0:52:48 Things are things are on a very positive trend. Timothy, it’s your birthday. Any last words?
3 – 0:53:05 From any people who would. That’s. Unsupported Attribution OK the.
2 – 0:53:16 Anybody who watches that is is taking part of this, even if you just. Allowing this information to sink into your brain.
3 – 0:53:25 This is already taking part of this and reach out to us because all are welcome. I’m sure that not only that you want to help us or we want to help you first, really, the without you we wouldn’t exist. We wouldn’t wouldn’t even operate so. If there is any idea curiosity of yours that might correlate or be parallel to ours. That will be the time and the right place, probably LinkedIn or YouTube. Wherever you’re watching this speak community, reach out to us. OK. Same with the last words that so it looks like you have something to say for us.
2 – 0:54:06 Now I’m looking at your face. No, I just want to be happy by dating again, yeah. Then again, not in person here today, but this was still beautiful hour to spend with you. So glad to get to listen to hear poetic words as Lauren said, I’ve always enjoyed listening and now you taking a pause and I’m saying what is what word is going to come right now and it’s a word that I’ve never heard or it fits perfectly. And it’s it’s a it’s a beautiful thing. So yeah, thank you again for this wonderful hour and what you said here today.
0:54:32 This was a ton of fun. This was office hours 8. Look in German, you gotta 3 not 3/3. Right from most after two hands and then what and then with someone else is going to hold up their other hand.
2 – 0:54:54 So we’re going to have to coordinate this all together and will soon be. I will be at 40 and then we’re all going to be 5.
1 – 0:55:03 It’s eight, everybody can just show up too. I gotta figure out how to hire more porn gold two fingers up. Office hours 8 by everyone. Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Excel. We’re building technology to help you enhance your life. Take the next step on your journey today.
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In This Discussion:We talked about: - The Improved Transcript Editor & Quality Assurance Process - New Powerful Custom Categories & Insights - Live Colour & Image Speech-to-Text System Feel inspired every day to work on this with our team. https://youtu.be/j2S11O9iLYM
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Transcripted (Unedited) - 47 min read (9,257 Words) 1 – 0:00:00Alright, recording we’re now getting up to almost on Lauren Stockstill struggled with hands office hours #7 we are missing one of the key team members today. That’s what Cha CTO. Technology leader, IoT magician and all around good guy. He has a wonderful friend who had just moved here from from India and they’re spending some time down at the water in Toronto. So crispy sunny day but also still cold. 0:00:25So I hope that they are OK and and we’re happy to be here. I was saying that I was prepared to do this completely alone, but I’m blessed to be in the presence of Timothy Ann Warren. Very happy to hear Lauren has his eye is falling off. Saying that and we have a couple of things that we want to talk about. 1 – 0:00:48This is, I hope this isn’t getting redundant for anyone, but we’re going to start with this transcript editor because it’s all in our mind right now. We had another delivery of transcripts this week and there’s been some significant improvements that we’ve been making both internally within the application, but then also for transcribing team. And then Lawrence happens. Have fun doing some transcripts right now too, as well as some QA and quality assurance. So Timothy, I know this is top of mind for you. 0:01:11Let’s let you kick it off and let me know if you have any thoughts specifically, 3 – 0:01:17you want to go through? Sure, Tyler, thank you. It’s good to be here. Every thoughtful service. Um? So I’m leading the development of this transport editor through it’s, it’s essentially. 0:01:31Been a in app. Enter such as you would start editing the sentence in your on your media transcript that is automatically transcribed already for you with their analysis and. It grown out of this and came to be part of our one Stop solution for your media analysis and. As we’ve started transcribing more and more. Media we need to scale this up an. 0:02:05Um? We found beautiful platforms to rely on and connected with so many people. So many transcribers. Professionals in their field and. We’re providing them with our with access to this small application inside of one of our one of our products. 0:02:21Well inside of Speci I but now. Um? It had grown out of it and fraxel just recently. Created a new code base which is. Um? Not gonna say how many codebases we do have, 2 – 0:02:50but it’s one more minutes. I’ve been, I’ve started it an it’s a totally new part of our product. 3 – 0:03:00Now we have a completely dedicated application for Transcript Edition an. We do hope that this this will not only enable. Scalably transcrypt hundreds of audio. In less than several days. For our customers, but as well as that will have a a much larger audience of customers from this. Tyler, what would you know? 2 – 0:03:34That was great I I’m trying. 1 – 0:03:36I’m trying to think what to add. I just. We had even a wonderful team that we’ve been. I’ve been talking with for years and they have a big qualitative research project coming up and what was really interesting is they want to use our system to help them with the qualitative research process, but they’re actually they actually have some students keep saying. Actually filler word signal. They they have students and trainees that they want to help do the qualitative analysis and that actually includes cleaning up the transcript. 0:03:58So it was really interesting there is. We’ve actually provided the platform through and through which is help give them the first run through my automated analysis and transcript. Not even having to rely on us to organize the transcribers, they actually have an internal team of students and they can use our product to clean it up to 100% very quickly and efficiently. So that was really exciting. Like like you said, it’s a. 0:04:31It’s a. It’s a. It’s almost a separate product and amount of work as that has gone into this transcript editor deserves its own codebase. Deserves its own sort of set in a product suite that we actually have an I think you know Lauren and that’s when I talked about this a little bit in our last one, but the first experiences of our transcript editor were completely miserable, so it’s it’s slowly getting better. There’s some really interesting things that I’m finding are different from the embed that we’re sending to our transcription team versus what’s actually in the app. Lauren just touched on one of them, which is the finding replace of all speakers and. You know this has been a really interesting challenge. 0:05:10Speaker identification is that difficult. Technical tasks and things to complete. So whatever questions is if we want to ensure that for the human augmented transcription that is fully accurate, do we let the speaker identification that’s automatically generated? Do we let it sit there? That was one stage we did, but then we found out we weren’t getting speakers back properly and then we had one where it was replaced. 0:05:29All if you change one and it was lined up, still didn’t get back accurate speaker labels. And now we’ve gone and made that much more manual process and the accuracy we’ve seen has taken significant jump. So there’s sometimes you can rely on machines. Sometimes you cannot rely on machines and really trying to bridge that human computer symbiosis that we’re trying to trying to create through this system, and again sounds sort of technical and boring, but I find it quite romantic and exciting. 3 – 0:06:01Lauren being assigned work for past couple of hours. 1 – 0:06:05How’s the experience learn? Yeah, I feel like. Well, it’s been pretty good thinking that it’s just the minor noise that has to come up every time, 4 – 0:06:14but I think like what could help would be that like just at the very beginning, when you’re about to start transcribing. Just ask for the ones like oh we have speaker, one speaker two. What would you like to name them as? And then we’ll just switch that all the way through ’cause every time you go through, you know, is that? Like all these names wrong, you switch it and then it’s like, oh, do you wanna switch all of them? 0:06:32Is like Nope already did that? If I do that now, that’s just going to screw everything up. Yeah, another idea out. As far as like just keeping track of like when changes happen for like the names, ’cause like when you’re transcribing you’re going through like a sea of words constantly so like having to keep an eye out for like 1 one word change like their name changes and that’s wrong. Mixed a bit difficult ’cause I can understand that you can just breeze way past it when you’re on a roll. 0:06:55So maybe another way we can get around that is to maybe color code each of the individual squares so you’ll notice that. Like maybe it’s don’t make it like super like bright or like super like noticeable ’cause there could be problems with like. Color was support again, color blindness. So maybe you can actually see what’s being written there just because of the colors too intense or whatever, but we can look into that some more just so you can see like when. Ever some like, whenever the speaker changes, you’ll see like, OK, I’d pay attention and make sure that this is the right color at that point. 1 – 0:07:36So just making sure you’re not paying attention to the little words here and there. Yeah, now that’s beautiful. I like that we’re all becoming our own users of our own product, so we could do user interviews on each other. We talked quickly before this was about a control Z option, which I think would be wonderful. Technically, we haven’t figured out how to accomplish that yet, but would be fantastic. And then the one thing that you’re sort of touching on Lauren that I’m questioning too is like. 0:07:56There’s a term that comes that appears in the transcript that you change once and you see that you see instances of that same spelling error, or the machine didn’t understand it the first time and there’s 25 instances of that. You shouldn’t really have to change those manually throughout, so how can you like? Do we color code that that’s like, hey, you’ve changed this word before and like a little light highlight of you know, maybe it’s a click and automatically change it. I don’t know if a full automatic replace would be. Two aggressive but some things there are like, I really love the perspective of our team where it’s like relying on technology and humans and then automate as much as we can to make it as efficient and powerful for the actual end end user. 3 – 0:08:47Yep, Yep, that’s that’s a beautiful thought and it’s a it’s a difficult task as well. For the test from the technical team. It’s the implementation of this is really our thinking, but end customers are the ones who will be using the system and its produces so much impact as well. 1 – 0:09:06Yeah, and I think maybe we could touch on well we so we got some good insight. It got some good stuff out of there already and again very specific audience who likes hearing about this stuff. But I swear there out there they will enjoy this. I’m wondering why maybe the second part, which Tim hasn’t maybe had as much exposure to but you and I have also been doing some quality assurance, so I’d love to hear any feedback you have on that process. Just I said to you, one thing yesterday which really has helped me is like putting it on 2. Two times speed or 1.5 speed. 0:09:36And then just basically listening back. And because our transcribers are doing such a great job, there’s minimal error, at least in the ones that are getting completed successfully. And you know, even at two 1.5 to two times speed reviewing, it’s quite, you know, it’s quite easy and then takes a 30 minute down to if I’m doing math right. 15 minutes or kind of thing so that I thought that was a beautiful process. Just one thing that would be nice in it would be an I don’t know how far or if that’s possible, but that we have the auto scroll. 0:10:09With the grey line over. When you listen back in in the app and you can see what line really easily. Sometimes when I was going too fast, I got lost in a little bit so I had to restart at a spot. Just one beautiful part. That’s different from the in app versus the actual transcript, and better when you start. 0:10:30When you put your cursor on a line or you start typing. It will stop playing, which is great, especially when you’re listening to it 2 two times. Speed ’cause you’re like. Oh click stop gives you the time to process and then you can make the necessary change. 4 – 0:10:50I like that a lot too. It would be nice though, when you. Uh. I’m not sure if I can remember how exactly works, but after you click on the line to the actual spot that you want to edit and then you click play, I don’t think it plays back directly from where you stopped it originally. I could be wrong though, maybe I’m just trying to remember something else though, 1 – 0:11:17but. It’s becoming a blur. He seen a lot of things. Yeah, you know, that’s I think there’s I mean there’s a lot of room for there’s still a lot of room for improvement, but again, I just think of the first experiences and the pain in the suffering that was involved and how much better it is like. I actually, if I have a short video or audio clip, I’m very happy to sit there and edit it myself now because it’s so quick. And maybe there’s some bias, but it gives me joy to do it and more. 0:11:45And you, like you know you like a writer and you like you’re also do accounting and so like you like saying things. Well done like to me, there’s nothing better than when I’m doing some quick QA. Not quick, thorough QA and like I just can go for like 5 minutes without making a change like that. Makes me so happy. I just feel good. 0:12:03That means we’ve made a system that was good. The transcriber did an awesome job and we’re advent delivering a final end product that our customer is going to be very happy with. So quite quite exciting. Things are weird when you get older Tim and you get a little older, weird things excite you. You know I never thought I’d be growing up. 0:12:21Just so excited about things like this, but anything else that we want to add. Transcript Editor, Quality assurance, anything else you guys are thinking about that? 4 – 0:12:34There’s still like a lot of thought to be done about quality assurance, ’cause really the only thing we can do is just, you know, read through and check and make sure it’s good, but. The others should probably be some sort of process for that. Like maybe there should be more. I’m so on the idea of the whole check Mark idea and that gives you a percentage of how confident you are. 1 – 0:12:54That’s 100%. Yeah, and the other part is the scale of it. Like I’ve said too, and one of these topics that we might talk about a little bit later if we have time. We spent good points on this crate is like one of my fears is actually like say this salesperson is successful and they they on board an organization and that person that organization has 400 hours per month that they need human transcribed. That’s a lot, Lauren. You don’t have 400 hours in a week, you know. So it’s like you and I cannot do that QA. 0:13:23So really scaling up our quality assurance mechanism is important, especially if organization is putting their trust in us to switch from a previous transcriber or something that they had used over to us, and then making sure that we’re actually delivering high quality. Like that’s a big responsibility that we’re taking on and we’re going to need to figure out how to do that at a large scale, both in the transcriber perspective and then from a quality assurance perspective. 4 – 0:13:51Not enough time for all that, 1 – 0:13:53so we have to hire some more people to. We’ve got a late Joiner. Looks like himself. I don’t know. I saw him run. I saw him grabbing the charger. 0:14:01I didn’t know he was planning on joining, but that’s great. Yes, so learn will. That’s all you made it. 2 – 0:14:15Came running back from the water. Look at how many? That sounds like OK. I have to make it somehow, so just from the harbor freight directly sweating. How is the harbor front end was awesome. 5 – 0:14:32It’s always nice to see near the water. It’s it’s something is there, so it’s always feel good after going there. 2 – 0:14:38So your friend here still ’cause he got. 1 – 0:14:42OK, so we were pretty deep on a conversation because it was sort of top of mind transcript editor, transcript, delivery, quality assurance. I was saying, I know we’ve had a couple discussions in the very specific audience who likes these types, but we talk about something more than the technical changes that we’ve made. I don’t know if there’s too much more we want to add, or if there’s just any thoughts that you have. You know, after after this week, or as we move forward, one of the things that I said just last was what happens if, for example, our sales representative is really successful. Brings an organization who has 204 hundred hours of month that they want transcribed. 0:15:12What happens then so I don’t know if you have any thoughts but well, I’ll let you like to bring any insights in. 5 – 0:15:27That’s OK, that’s already good point to point in the equation so that the point is like if we if we came across around that many of hours. So we do have the scalable system, so that is not an issue. The more work we probably have to do around finding the resources for the human transcription and we already build that scalable system, I don’t know. We already talked about in that context, but we have that system in terms of even if we, if even if someone dumped in a day at least 5200. Of video yes, we are moving into that direction, but at one point we will have that scalable system that we don’t even have to worry about anything. The system, the software which we are building will manage. 0:16:05End to end solution for the users and even if the users have, I think we already have in our system. But even if users have any feedback that I think so, here are the places where I think I need some more correction or the speaker management is little off at this 10%. So we sent back to the Transcriber Transcriber update and we will receive back. So what we’re trying to do? I mean, yes, right now we were in sort of the channel about the little bit of manual process for the validation side. 0:16:33But we are into that direction, which will the whole automated solution for that that many number of hours. So I to be honest, I’m not much worry about even that is 2000 hours or number of hours. I see 2000 to 20,000. That’s what I see by end of the year. That’s that’s a target. So the 200 is it’s 10% 1 – 0:16:59of what I’m targeting. So that’s what I said. Here. I I look forward to that and I will feel relief. I again I just don’t spend too much more time on this, but just, you know? That that experience that we talked about this with Lauren you and I by just that, the first time we ever did it the first time we ever tried to transcribe something to now. And there’s a lot less suffering going on, 2 – 0:17:22so I’m very happy about that. So I had I actually come in here. We really only have gotten through one topic alright, which was not we we got. 1 – 0:17:29We got on this. There’s a couple things that I was I had on a list. I don’t know if you saw which was. I’ve added a couple, you know what I’m just going to jump into this to see what you guys think. Because this is this one is exciting to me and is to me blowing my mind in terms of one second, I gotta switch to make before I do. I’m doing two things at once. I shouldn’t do. This is. 0:17:50Custom categories, so these. I mean, this is something that we’ve not sharing the right screen. I hope so the other one I’m reading read it so good. 2 – 0:18:02So this is, I mean, 1 – 0:18:03this looks like probably way too much data for anyone who’s looking at this screen. But this is one of the things that has been most exciting for myself. But for the whole team and then also for some of our end users who are really trying to do deeper analysis. Of course, there’s the transcription part which we’ve talked about, but we have text, audio and video, and there also is a wonderful ability to extract almost anything that you want out of this media. Anything that’s language driven. So what we’ve been trying to do for. 0:18:28Along time has been. Building these custom categories that show that give give our users the ability to really surface the things that are valuable to them and so this week with a bunch of research I only want to take about 20 minutes into it, but we had had some of these prebuilt categories. Just a quick look was like the emotions and then what words are connected to emotion that when said when spoken or when written and actually put in text should be grabbed and then displayed back to the user and really built out some wonderful categories here and then in the end. When you look in the insights panel. You can actually start to see, so hate was hate was set in this moment. 0:19:11Hey, there we go. So hate that was from the last week and really depends on what industry you’re in, what you’re trying to accomplish. You can actually build in your own custom categories, but one of the things that we’re also working on, investors doing a good job at doing this quickly is taking the custom categories that we’ve built building a global set of them and then helping deploy to users very quickly so that they don’t need to build out custom categories that are already high quality. So I’ll stop there for a second. And see if you guys have any anything to add to this very exciting from my perspective. 5 – 0:19:45Dollar put it turns off power. Finding this category I see the excitement sitting next to him is like as soon as we find some categories is like unique categories he never seen is like yes I found this news segment of their custom categories. That makes me excited and like the beautiful part with our system is like we can deploy across the system within a minutes. Right now it is still the back end process but we are also in the same direction is like oh you want to dump this XYZ category. Just select an you can. You can jump into your account and just on the custom category connected point is like oh what if I already analyzed hundreds of media file and I want to put a new category called X which has like 50 words. 0:20:26So should I go in each video or audio or text and click on the re analyze? So no. So I mean what we are also working we have in our pipeline is like re analyze all your media from your. Whatever the audio, video and text Anne Anne that can be done within 1/2 an hour depends on obviously the length of number of media, but I think so that is the two connected points. 1 – 0:20:53What I see with that. Temp MoD anything you’re thinking? Yeah, those are custom categories. 4 – 0:20:59Does that only appear on your own account then? 1 – 0:21:01Or is that like updated throat like every account those right now are in the success account so success is sort of the main harbinger. I hope that’s not. Yeah, of all the most up to date version and then for example, a new customer comes in and they say they want emotions and filler words. All we have to do is like that said back end but click and it drops into their account by default is not in there but there might be a I think to me that the stage that we get to is when you log in. You can just hit a checkboxes of what categories you want to import and it will automatically be there. 3 – 0:21:34Sort of, the same story is something that we’re doing on. Very manually, Tyler is actually looking through websites and read, read, read it whole day just for that Ann. But this manual process results in having these categories, such as emotional ones as well as more technical such as actionable items, but it’s interesting because the emotions are very much a. 3 – 0:22:01Very unique to every each person. An understanding what are at least in English language. We do consider to be too to be indicative of 1 emotion rather than the other is already a quite a breakthrough in terms of understanding of our users, since just reflecting it back in the insights page on media and. Fleur I mean I’m, I’m quite excited about this as well as the opportunity to. Um? Quantitatively? Say and compare yourself to your previous self. 0:22:32It’s like a time machine on a Mac. You’re you’re looking back through a file system, how it changed, but if you can, imagine having a morning reflection. Recording it with our audio video recorder every morning or evening and going. And having those regular updates from yourself or your life, your profession, your career, your your just tasks at hand or whatever that you’re you’re doing in your area of expertise. And being able to compare that with. 0:23:10In in in the timeline. Is is something? Majestic an. Also it’s it’s it’s it’s. It enables you to understand yourself better, but as well As for the system to understand yourself better. 0:23:27And that means that eventually will will have a. Simbiosys, that’s the second time I’m using this. This word is being used in this. Um? Yeah, in these hours between our users in the speak speaker, 1 – 0:23:46yeah, I like when Tim gets romantic. Very nice, beautiful Russian love comes out in the passion for the product line. Any thoughts that you have on here long or something before this? I guess there’s one thing that I’m really interested in, which I think you probably have more expertise than I do, but I’m just trying to figure out which is. I had thought and before in 10, maybe you like this is interesting to you, but before I had thought about emotions and things like that, but I had it necessary thought like what came out for me this week was this unsupported attributions. For example, like you know, this is basically when you attribute something to someone, but you don’t make that Attribution concrete, so it’s like research has shown. 0:24:29But what research like? There’s basically this ability for people to understand logical fallacy’s? Or like breakdown when someone’s having a conversation. If they were, for example, editorializing it, so were they talking objectively, or where they actually doing it in a way that they were adding their own sort of flavor or opinion onto it. And this was sort of just a break, it was just a breakthrough for me of what’s actually possible with these categories. 0:24:53And what was amazing is that these were defined. Through research and time and understanding of conversations and debates, even the idea of puffery here. Like when you add renowned or brilliant, you’re throwing, you know you’re throwing an individualized subjective meaning onto something, and it’s actually no longer objective. It’s detached from that and it just was. I don’t know. I don’t know what you guys, just a breakthrough for me and what’s actually possible with the analysis and the actual categories that we have within speak. 0:25:21The thing is unsupported physicians, 3 – 0:25:30though, is that. It’s actually an introductory course until IELTS test. If anybody comes into the West or Canada in Christ too, or just prepares for an English exam, and I’m sure that in other languages it’s the same story. I’ve just recently passed my IELTS once again got nine on on on, on on part of it, the. Group the unsupported Attribution, says what? We are being taught in the books. 0:25:59To start areces from. Most people feel the summer is worse than winter and you start the thesis in whatever they are trying to sort of. It’s all of the season. Niles is are prompts. They start from prompts and they give you this sort of an argument to support, disprove, discuss, or or otherwise and. 0:26:26It’s very weird, but. Yeah, we’re being taught to use unsupported attributions. Is that a good or a bad thing? 1 – 0:26:38I wish I knew the answer. That’s very interesting. I didn’t know that. I don’t know if Axel looks like he has something to say. I I didn’t know, yeah. 5 – 0:26:46It’s a very good, interesting like the lens to look at, and when I see the unsupported, the intents and entities, the first thing come to my mind is at the lens of the enterprise users. So for the enterprise users, who is doing more research that can be more interesting because that is they’re they’re doing for some end results. They’re expecting some end result at the end. That can be the research that can be the small project, so that is that. That makes me exciting about looking at the. 0:27:13Angle of Enterprise user because what happened? For example you are doing interview Tyler. That’s a lot and doing interviewing team is doing interview under the same organization. But when you go to this different people into the different field, how does that come up at the end? How does that look like? 0:27:33If you are going to conclude as enterprise that number 1 #2 and #3 user research says that. But what is? That is like more scientist says blah blah. But it’s like what is that conclusion look like and how many users says that? I know these are. I know that or someone says that, but like who is that person is so it’s like are they pointing to the same person under the hood of the research or is that the different person every time? So that is maybe interesting and to make create a connections with the people and brands is like are they talking about the same people or brands in the same user interview? When this says that many many many brands do this or do that was like are they talking about the same brands so that if I if I if I see at that angle? 0:28:17That is very interesting and very questionable and and a lot of things can be explored out of that research. 3 – 0:28:27We have an application for this too. We were thinking about the entity linking Park the SCO that speak AI could provide is just optimization of this. Indexing of the articles, publishing and push through speaking, I pipeline the ability to say that is it referenced to ask. Is it referenced the ability to monitor for these claims and. Cornerstone cases in language and just make suggestions upon the improvement of your content. 1 – 0:29:01Is something up. And I I’m just bored and I want to hear Laurence perspective on this. But when the part that I was just thinking of is like I bet if you for example analyze the marketer versus an accountant, what is the puffery percentage used right marketer? Great, everything you know incredible and then we got the account and who’s just objective fact based numbers, right? So there’s some really powerful things there and just. I mean, this was we’re doing the interview process right now. 0:29:28And after we interview somewhere, uploading into speak and just as. One example, attentiveness is a category that’s now in. So when someone says, I guess, or you know maybe or perhaps or. I mean or. I personally like. 0:29:42It’s not. There’s not that there’s an assessment made from my perspective, but I can click back in here that moment and it takes me to a moment where there was a sign of uncertainty or unconfident. Actually, I’ve clicked on that a lot and half the time it was me saying it. But you know, very interesting to help you just pick out some things or some moments of interest depending on who you are. The outcome that you’re looking from from an interview or conversation like it just becomes this powerful mechanism, and now that these categories are built in and I had that experience even with their own interviewing this week like they just could not replace this system for that process. So that felt like a really big breakthrough that I’m excited about. 0:30:21That’s all temp Lauren. Or do you think? 1 – 0:30:29Is the literary expert here come on line? Yeah, I like how there’s a whole bunch of different orange you can be looking on just based on. 4 – 0:30:39Like who exactly is looking for it, so like say like you said markers versus account. You’re probably looking for someone making more of appeals to emotions and accounts, or just saying bye within. I would say account really science, but just any sort of what’s the term again. Was that for? Was that four letter acronym for people and in school? 0:30:57We’re in like science, math stem stem stem degrees. There probably more looking on too. The different aspects of rhetoric that’s been brought before I can like I was thinking that maybe we have too many categories. Maybe it can be. Shrunk down into some way and then categories for categories. 0:31:21So like there’s those appeals too. Logics, there’s logos, etho’s and patho’s. So when they’re saying like a scientist, CEO studies show, this is kind of like an appeal to logos is an appeal to someone’s idea of logic. And then there’s paths. I kind of get confused between pathogen at those. 0:31:40I think Patho’s is an appeal to emotion, so as if you’re using flowery words like I loved this or that and this makes me feel this way or that others at those the appeal to ethics, which is probably going to be the most difficult to actually get ahold of. I don’t really can’t think of any words that. You know, is it appeal to ethics? Maybe it’s more like at that point it’s becoming more into like clauses which comes up to that whole that one grant we’re thinking of applying to for the government weather looking more to extract the whole clauses as opposed just words. Um? 0:32:19But yeah, I’m curious to see. Like who we’re working with, what of these categories there actually most interested in? Because I’m assuming that just like for people, qualitative analysis, probably therapists and whatnot, there mostly mostly concerned with like emotions and stuff like that. I don’t know who would even care about those who don’t care about categories of ethics and thinking what is right and what is wrong? 1 – 0:32:47I don’t find them. 2 – 0:32:49Do you like politicians? They would probably be most interested in. 4 – 0:32:53And swearing someone based on ethics. 1 – 0:32:55No, I I think so too. And the one experience that I had this week was an organization whose doing mental health research and they’re actually trying to help their the way that they basically said it. Which was amazing was that they’re looking for Epiphanes that users are having. So how do you find Epiphanes within medium large 15 hours of audio or video? How do you find an epiphany and what an amazing question, right like that. So through some of the categories that we’ve built, there’s that possibility, but that’s all. 0:33:21In the last two weeks, you added the sound waves and so you can be a big spike. You see a big spike in the sound wave and typically that has almost always been laughter or at the counter, which is the sadder version, which is like a anger or someone yelling those spikes. So all of a sudden there are a visual representation of Epiphanes or more likely to find epiphany and then categorical records or instances as well to another one. Last part, Lauren, is what you said about. I completely agree on the subcategorization category level. 0:33:50Right now we don’t have a hierarchy. Like all those emotions are just equal in that, but there should be an emotion sort of main category within the sub categories of different emotions within it. 4 – 0:34:06Get to a point where we have way too many categories and and just kind of information overload. 1 – 0:34:11We don’t really know what we’re looking for is a lot to look at like this already, and even now the bar like the insights panel in our specific account because we have so many categories is like longer than the actual transcript. So one of the things that we’re now getting asked is how can you order so the one company was saying we value these categories over other categories, so we want these to this display first in the insights panel and then Additionally, can we just filter? For example, with the checkbox, the emotion category and all the emotion sub categories, and now you’re only displaying that in this in the insights panel. So it does become a filtering mechanism that’s needed to display only the information that actually matters. 3 – 0:34:52But that’s the thing. Part where you’re building the relationships between categories and categories themselves can be prioritized over the others. That’s the part where. We all, it’s it’s. It’s the part of patterning patterning between these and the patterns is what defines the concepts in which particular groups of words are present, meaning meaning that. For example, logos, Path’s efforts. 0:35:20This is a pattern an where you can fit in different groups of words. The for example critical analytical and computational thinking from James Pennebaker is so also pattern and you can fit almost same words or less but slightly different groups of those words into it and and get good results. And it’s a very natural process that humans have had evolved to do to have multiple meanings for every image. Point reference and it’s the relationships between them that define it. So next iteration is to have the patterns upon based on the word, the custom categories that we have now. 5 – 0:36:08I would love to see the one more layer down because what we’re talking about here is like. The words throughout the audio and video clip we’re not talking about. So for example, if Tyler is the interviewing person X, how many words person X talk about the buffer rewards? Or how many words Tyler talk about those? So what is that comparison look like? If we’re missing that? But once we get once, we get that label, then we can make a pattern about OK, the individual accounts is the one thing, But when we talk about on the enterprise or the those account side, they need the separations of the speaker. 0:36:41It’s like we do have on the back end, but we still don’t do at that level the the insights categorisation. So on the inside panel we should have the speaker 123 and if they choose let’s a speaker one I don’t want to dig down in the UI side, but like the overall idea is like if you choose speaker one that’s a Tyler then it should so everything what Tyler says in terms of the insights that can be custom categories or that can be anything right on the on the inside panel that can be same as the the sentiment analysis. Or maybe the sentiment analysis comparison side-by-side is like how does that flow goes is like is that depend on the first speaker and the second speaker? If they if they start talking about the negative sentiment, so it’s like, oh speaker two also start, you can see that pattern or that’s going down or that’s going up. So those sort of comparisons between that can be default categories, custom category, sentiment analysis. So the same differentiations on the dashboard two is like oh, these are the words you spoke last month versus this words. 0:37:41But this is speaker, one speaker, 1 – 0:37:46two speaker, three speaker for like so yeah yeah the comparison part is just so beautiful like you know us all four of us have this. Can we have this conversation as four of us? And then that’s when you came in later so you have less talk time in less you know output but you know we analyzed at all. We labeled the speakers properly and then we can see again. I’m probably going to be the leader in puffery. 2 – 0:38:09I don’t know who would be like. There will be some amazing breakdowns that could happen there. Tyler right number one and puffery 25% more puffery per sentence than than Tim Fat, 1 – 0:38:20swollen 3rd and Lauren at the at the lowest level with the least amount of puffery, right? So there’s like I don’t know. 2 – 0:38:28I know some of that stuff might just seem fun, but there are real applications to this, 1 – 0:38:33like in so many ways too. So again, that’s just a fun example, 2 – 0:38:37and we’ve had people who say I want to start recording conversations with my friends. 1 – 0:38:43And I could see them getting pure joy out of this and then at a business level, there’s like real data and analysis that can come out that can change business outcomes on a massive scale. So yeah, I just want to add on that thing on the recording, 5 – 0:38:57said when you say the friends we have a couple of users who sign up this week and I was just doing some analysis on like why they signed up what they’re doing here from where they come from. So I’m just doing a little bit of research and a couple of things I got from that connected Dot here. Is a couple of people who’s just sign up for the embeddable recorder. They’re trying to say that I want to put on up my website. I want to get the the user feedback so it’s like, is there any pattern they can find between the different users and their role with the locations? 0:39:23So if the people is in Canada they talk about the website, the same website, the same layout, but the perspective and the angle of looking at the same website is different than someone is sitting in the California or someone is sitting in Russia or India or something like that. So how does that change based on even the locations with the same thing? 1 – 0:39:48Same words, same website? It’s so there’s just two ways I’m thinking of how we looked at ’cause I’ve been thinking about this a lot too, which is does a user self represent? So right now we ask for email and name and email so you can say, but you don’t ask, you don’t see any categories like should there be a dropdown my age, gender, etc. And if you want an embeddable recorder that can grab those qualities, you just put those as inputs and then they self represent. The second option would not be as more as accurate is like using a system like Google Analytics and tying the embeddable recorder and then pulling those those demographic profiles together, and there’s two, and then there’s one other layer which is so fascinating to me. This is hard to articulate fully, but helping the one company with an advertising campaign and doing analytics and they wanted to see how many technology or technophiles had visited their site and so was able to pull that through a Google Analytics report. Now the question that I’m starting to think about is based on categorizations. 0:40:46Now this is a jump and so the challenge me on this is like can we. If someone mentioned, if we did an interview with someone, could we actually categorize help categorize them in to some of those prebuilt categories? So, like for example, people who are technophiles talk about technology 25% more than someone who’s not a technophile, and through a conversation or through a customer research interview or something, could you actually categorize them into a market audience? Kind of thing. That’s wrong, so I don’t have any thoughts on that that is more, 5 – 0:41:22I think, sort directions towards finding the user segment if I if I’m. Correct is like finding the user segment. Where does that user particularly fit? 1 – 0:41:32Is that the product? Like researchers, I’ll just say like Google Analytics or LinkedIn. For example you have you have a, you have a list of 100 industries or skill sets or affinity’s or interest that they have. So I said, wanna listen in LinkedIn and then say your company and you do 100 interviews with 100 different people. Could you then use those interviews to partition them into those categories almost automatically based off analysis of what was said? In it so we just 100 interviews. 0:42:0425% they use a lot of puffery and their X so they fit into the marketing category, whereas X fits into technology. I don’t. I haven’t heard anything from Windows companies do the interview then they already know that. 5 – 0:42:19What is their role? So for example, if you are doing with the interview with the Lauren, so we know that that is going to be much more about the real numbers, the real story, or the financial side. 2 – 0:42:30So isn’t it like because they already know that? There’s like. Yeah, no, and that’s why I’m just. 1 – 0:42:39I’m just thinking of that as I pulled that report for them and sell all these categories and how valuable it was to this. This this company of them trying to take audiences that they have. No they didn’t know. So this is like you said in a lot of customer research and stuff they have actually personally recruited people who fit categories so they already have those insights. But sometimes those insights coming back where they don’t have those kind of words. So say you had the embeddable recorder, you didn’t have any things picked on for demographics or interest or anything like that, and now. You’re trying to figure out what category they fit into. 0:43:07How could you make that happen, and how could you make that as quickly and efficiently happen through just analysis of what was said? And again, I think there’s some big leaps there, and probably a really big error rate that is, that is possible, but just something really interesting to think about. I’ll shut up right now. I’ll come back with more. I’ll come back and see me in three weeks I’ll come back. 2 – 0:43:32In office hours number 10. Have that thought that bored out at 10 Lauren any thoughts on that? I know we’ve been going here for a bit, 1 – 0:43:38I personally this has been one of my favorite conversations we’ve had yet, so I I’ve been doing this a lot. Anything you think on those two points or anything? 2 – 0:43:46Tim Moore. 1 – 0:43:48No, OK alright I’m going to will get one more thing ’cause I’m I’m deep into this and then we can end this and I’m sorry this has some ego part for me and it’s also like you guys hear me talk about this. 2 – 0:44:01Do it, you know no, 1 – 0:44:02no, it’s just this this this video, this video that I recorded which I don’t need to do the whole thing. Type I so angry. Sad. This is one of those, so just there’s some context. This is the live present mode and speak, and this was an MVP that that’s on. 0:44:20I put together over a weekend about a year ago. A year ago and I’ll just take it to manipulate color sound images. And more. Mind blowing. 5 – 0:44:39This is my favorite part. I got I got sorry, didn’t mean to play it again. I got a lot of feedback and comments back, 1 – 0:44:49so one of the things first of all was just like. There’s been times where this is sat in our speak platform, an people have looked at it and then like, what the hell is this like? 2 – 0:45:01Why is this here? What does this do? Is this ever going to? 1 – 0:45:04You know? It’s almost like this raw unfinished thing in our system and we just because of priorities and things like we have never really spent too much more time refining it. But to me is one of the actual, more powerful opportunities that we have with the foundation that we’ve laid at speak, and I think is something that. Not only can be this powerful content creative content creator tool to create in real time Original content with almost no friction, but it also becomes this self reflection mechanism that can actually help you understand yourself better and heal. And so I just want to take a minute to sit on this. First of all, any thoughts by anyone here on this? 0:45:42Let me know. 5 – 0:45:48Make an opportunity here. Just wanted to go a little bit back a year at only and it’s like it looks pretty awesome now, but there are like many technical challenges to fit the real time transcription with the images that is also fit with the colors. You also can play the video clips, it’s all in one solution to do the content creations or some creativity here, but I would love to connect the point with what we have now is the in app recorder. And what we can have probably in couple of months is the link between the embeddable recorder and the present mode. So even if you are doing the present mode, you can put the whole video clip of your whole presentation back to the speak, and you can use in many ways the whole output channel is already there, and the second point is that with the real time transcription plus, the present mode is just the mind way. 2 – 0:46:41That’s one part. That is you didn’t add. 1 – 0:46:43That is actually one of the most beautiful things which we can actually even connect this at one point, but it. Now we all connected, but it was somewhat subconscious is also the hyperlinking part, which now that we’ve got a database of entities that we can grab references to and then also images you could basically without having to hardcode or user defined information in retrieve images anmore automatically by understanding the meaning or phrases or keywords which is just. Beautiful like I don’t. It’s it’s really awesome, 5 – 0:47:18but on another scale that are a complex city and the challenges on the technical side to fit those videos or how to choose if you choose the Trono you have your own image that can be Harbourfront. That is the different email folder and that’s maybe the different emails for team is like how do you pick those particular words? I’m in terminal is very generic but if you go a little bit later down and if you’re talking about a very particular word, a computer or something like that. So it’s like how does that? How does that fit? So it’s like how we can make a call behalf of Lauren. 0:47:48That or Toronto would be this, 2 – 0:47:55not what you think. So it’s like how to answer those question is I think so in my views the challenging thing I the one that stuck out to me 1 – 0:48:03was like like dog because if you have a dog you want to see your own doc. You don’t want to see someone else’s dog. So there’s like the challenge. 1 – 0:48:14I think there’s that system you can do with a manual override, like words that are really important to you, you’re going to manual override to display what you truly care about. The ones that I will you know that stick in my mind and just to share the screen just a couple of comments that people laughed after after sharing this which was. This was an amazing comment. So like do we lose subtleties through this? What are amazing question? This is right. 0:48:38So because I posted this and I said happy and it flicks automatically just to yellow, she’s basically saying. Yeah, like are you? Are we losing subtleties of human emotion or of the human experience like what? A powerful question that she actually asked and just something that I wanted to address quickly. Which you know I think is this is important as we talk about Lauren, you’re talking about the ethics of technology that this is something actually a big responsibility. 0:49:03I actually see here and just simply a quick thing is like happy. Its foot. It switches to, you know yellow very quickly, but depending on the velocity of happiness that was analyzed or understood. There should be a difference in how much yellow was displayed or how quickly the yellow actually appears on the screen. Does it gradually fade in or does it come in at a high velocity? 0:49:27Depending on what you said. Yeah, that’s just one thought that I had. And you know if you have anything to add to this. Yeah, it seems like these these changes can really be. 4 – 0:49:41Brought about from like one word, actions really is there anyway that this screen could change based on whole, you know. Again, clauses whole sentence is all ideas. Since I’m just, you know, one one word like like that’s kind of the idea with the whole speak to is that we’re just extracting like one word to bits and then throwing that into the analytics there. Is there any way that we can go a bit farther and get together a whole string of words? And then there’s different meanings based on the different collection of words like one word has one meaning, but then you put 2 words together has a different meaning have. 0:50:11Also no sentence together hold, hold, hold a whole different type of meeting there. 2 – 0:50:19So you can look at look at Tim and that’s why we’re automating jumping. Meaning making the same yeah. 3 – 0:50:30Well, let’s depart. I mean customization, we need to understand the user first. We need to sort of cat. It’s it’s the part where you’re speak becomes part of your life like it needs to know your dog by the name and by the Photo by its face, you know by the paw like it’s you leave a fingerprint. Um, of everything that matters to you, your friends, your people, and it is, you know, social network is just like that. You leave your fingerprint, but we’re we’re raining it as we’ve said to sort of create relationships of what you see in this creative process, because that’s what we’re what speakers really attempting. 0:51:04To accomplish here is 2 with the presentation mode. This is to enable the creativity but online as you go. You can manage leverage your own speech and create what you are thinking about and we actually should connect the in app recorder and present present mode together potentially. Yeah, but the the idea where your. You’re mentioning things like your dog, like Tyler, that’s Lauren and you’re mentioning the things you’re working up on as well. 0:51:35I’m I’m working on this task of that task. I’m going this place. I’m going to hike there. I’m going to ski here. It’s all of these different types of entities that we enable our users to. 0:51:49Um to surface through our named entity recognition and the Insights panel on the text editor or the medium. All of this eventually. Right now it’s quite objective and we’re gathering it from an objective source. Think it’s OK to say that where it’s OK to say that we’re using Wikipedia is as data source to compare against, but. But getting the so getting tapping into, for example your fossa library I have on the Macintosh, and it’s a beautiful photo library application that comes with the system and it categorizes it. 0:52:27It has a very nice way of presenting the images from summer from this season from this city with these people and groups them, and it presents to use and so this grouping is is if we could tap into. Things like these that already exist in Apple Ecosystem, Google Ecosystem, Microsoft ecosystem that already learn more about you and personalized their content to you. We could personalize your content to you through speak, sort of in it’s it’s. It’s the part where. Any system must be must, must know you so well, it’s it’s the it’s the part of the being. 0:53:13A second brain to you. Your second brain no, but not, but not somebody else is one. 1 – 0:53:21You think you’re jumping ahead a little bit too much as far as like. 4 – 0:53:26Thinking about, you know, say I have a sentence. I say that and then tires is same sentence. But you’re saying that like these system has to be able to do this for entry between different people that will have two different meanings from those two different sentences spoken in the same sentence spoken by two different people. But you know, can we just as a bit not? 2 – 0:53:43That’s why I’m saying jumping ahead and can we just focus on one side and 1st and then after that we can focus on the individual? You’re deaf and 10 spirit. I love where you’re going with him. For one thing, though, to answer your original question, 1 – 0:53:57when you can actually program whole sentence is in to speak and use that as a trigger. The problem is if you vary from that sentence, the system is not intelligently and that’s all. No talks more about this with like Alexa Intents basically like you program a sentence, it’s almost hard programmed in, so any deviation from that sentence and you will not get the result that you’re looking for the next level that we need to get to is the intelligent intent system that allows us to say this was. The same meaning and then display the actual image there and just add Tim. Actually, I know that you went a little into the future there, but I actually think that genius because you know if you look at Google, how they’re analyzing the photo library, they have words you type in the words. All the one word shows all the images that represent that word. 0:54:37So if you have a picture of a mushroom in a picture type in mushroom, it shows all the pictures of mushrooms that can tap into your library and show your favorite mushroom right? So I actually think that’s beautiful. I agree it’s a little out there in a bit, but. I love it so I. 2 – 0:54:57In fact you though to understand the sentence, 3 – 0:55:00it is a very fundamental part and the meaning making facile just been alluring to is is what where? Everybody expresses differently, and everybody expresses emotions differently as well, and something that we can do already and we will eventually is too. Have an understanding of the presets of sort of create connections. Create the Maps of meaning. By the words that you say what you say and what you talk about, the most the correlations between entities is something that we are very unique at because we talk about we even use words in same insane patterns all the time. Actually is a pattern of using words, connecting its analytical thinking more or less because you’re trying to actualize the concept and make it a fact or something sort of the grounded and most of the time, and you can express these. 0:55:55Meanings of words connecting ideas and sort of. The way that you connect the two ideas and use particular word from a particular custom category is we have this data. We just need to build those relationships and have the. Have the opportunity to say that to correlate it with all domestic information that we have, meaning that this sentence means that I’m sad at this part of the day. 2 – 0:56:26But it doesn’t mean that I’m sad next time of the day. 1 – 0:56:31That’s all you got to say here. 5 – 0:56:33I definitely agree team, but the point where we are not having enough is the data of the user on the technical side. I mean, theoretically I 100% agree as your sign, but what we don’t have enough is like what is the definition of dog for you? What is the what are the what, what were you did in last summer? What do you want the notes on speak last summer so that the system is so much intelligent can tell you that team last summer you want to ski or at this place. How how are you? How about this week is like maybe the comparison between when you write a note or record. 0:57:03A video is like your emotions or your keywords where like this last summer versus today because you went today and you recorded the clip into the speaker, right? So that the future is is always be amazing. And what is the 10 text even with the present mode, finding the custom category, finding the meaning Anne and Lauren. I agree with you about having the two words or having the meanings that sort of the meaning making machine we are working on with. Even with the custom categories and even finding the entity between your nodes and media. 0:57:34But what we don’t enough. What we don’t have enough these the data about your data about the user, so as as much as you write more on the speaker record, more you are empowering your own system for understanding. That’s a one side of it, 1 – 0:57:55but even improving on on the other side so. And also done, I know you gotta go so you can. You’re going yeah OK how how are you doing here with their almost done? I have one other point that I think is really important here. It sounds like Timothy has something to say as well. Two things that I’m thinking that is also not happening that that present mode. 0:58:12That video that I shared look magical, but if you see I was taking very. Or pauses between the words that I was saying and. The reason is because we’re not looking within a sentence to grab a keyword out, you actually need to hit it right at the right time. I need to say Tyler and then make a pause and then say happy if I don’t do that to me. 2 – 0:58:39OK, that’s alright. 5 – 0:58:41Two ways right now in existing system, even if you speak my name is Tyler, the system is right now intelligent enough to understand that you said Tyler in the sentence. If you say the complex and if you are too quick, that might mesh. That might miss in the sentence. But if you’re like hey, this is Tyler blah blah. So the system is right now. 0:59:00Not that intelligent, but 50 percent, 70% probability that it will pick from the sentence right now. But if you’re going too fast as as we normally speak as I do here. 1 – 0:59:11That is little tricky. Yeah, and then the last part that I was fascinated by done now I swear, is. So if someone says I’m happy no, someone says I’m sad, someone says I’m sad. What do you display do to stay do display blue to represent their mood, or display yellow to cheer them up? So I think this is such an interesting thing. There needs to be a toggle for reflect or contrast or counteract and just. 0:59:34I just think what an amazing technical concept. But like I don’t know just such a beautiful thing to think about. So that’s my last point. And that actually came up in one of the responses from. People tell. 5 – 0:59:52Just wanted to add before that when Timothy talk about the the meaning of emotions varies by person to person. When you when you present at that with the happy and that comment, the first comment is like the green or the blue is happy. For me the black is happy for me sometimes right? ’cause the black the different your favorite color is very by person to person. You might like Blue team if you might like Gray or alone leave you wide. So it’s like how you can decide or is like there supposed to be a system. 1:00:18Is like in right now with what we have is like. What is your understanding of the color and even you talk about the Gray, the gradient or the mixing of the color? How does that? Looks like because the rainbow has like 7 colors but seven colors as the unique characteristics. 1 – 1:00:41And when you mix that that is just another level of power. Are colorblind also? So I just thought about that. 2 – 1:00:51Light up. Room, Timothy yeah, don’t even get me too fired up on that. 1 – 1:00:55Well it’s coming. So this peak present mode that we’re showing on screen in a software interface is a connection point for what will be connections into hardware and be able to do some truly incredible things. See that puffery there truly incredible popular. 2 – 1:01:12I don’t ever set up video like our last point. 5 – 1:01:15I think we also do set up video how you can create your own present mode with your own understanding about the colors and pictures and how you can do the same thing. What Tyler said yesterday on LinkedIn and Twitter. 1 – 1:01:26So now I’m I’m with you and I haven’t actually. It’s such a beautiful point about the colors and how different colors mean different peoples. Profound stuff. So OK, I’m good in that regards, I don’t think there was anything else anything else that anyone has to say before we wrap this up. This is a fun one. I am someone yeah. Tim good line lines. 1:01:43Gotta get back to some transcribing. 2 – 1:01:51That’s why you’re good. I use the Flash 15, which bridge fantastic conversations about the transcript. 5 – 1:01:56Later that the present mode and everything, 1 – 1:01:59so it’s awesome. Jam. OK. Cool OK guys, great to see all this office hours #7 #8 next week. 2 – 1:02:08Thank you for joining me. We had ended up with a full crew. I thought it was going to be completely alone so this is great. 1 – 1:02:17Great, great to see you guys have a good rest today. Thank you.
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Transcripted (Unedited) - 50 min read (9,822 Words) Tyler Bryden – 0:00:00Take Care now. It’s office hours, though, so we did it recording screwed it up so we started again. I’ll reset I will not. We will not start again. No matter what happens no matter what Lauren and I are here alone. 0:00:12Today was just mentioning that we had a we have a push to production right now. I got hairy 10. Battle started out in a good mood today and we’re excited for the office hours and by the end of it. They said dollars. We got we got to keep working on this so Lauren ioffer. 0:00:27No value there beside so like that, maybe that’s wrong. And so when I are soldiering through an, keeping this habit of office hours, which this is office hours were determined with six opening up there we go. Which is that’s exciting. That’s two hands. And again, trying to keep this consistent. 0:00:47So if even if Lauren if you told me that you had something to do. I would still be here. So 12:00 PM Eastern Standard Time every Friday the idea of Warren you said last week before in the previous recording like this is a really good time for reflection. We’re not usually so thick into the thick of it, but lots of amazing changes coming into the app and sometimes stuff like this happens, so I’ll ask you one more time. Anything right at the top that you want to talk about anything you’re thinking about. 3 – 0:01:18Uh, sure is a couple of things I want to talk about. Daughter has some big news and we also just recently put out a job posting for a marketing specialist. We’ve had a lot of great people come in and are looking forward to chatting with some interesting people here, 2 – 0:01:34so you’re talking to auto first. Tyler Bryden – 0:01:38Daughter, I’m gonna share this right. I’m gonna share that guy. Come on daughter you got this so. 2 – 0:01:44Yes, I get it. So this is this is interesting so order is a company that I mean, Tyler Bryden – 0:01:49a lot of people because they do transcription. They just say hey what do you think about honor or you know how are you different than other? What what is it the same thing? And I remember when I first started building. Speak the first vision and concept of it was. It was pre pandemic and people were getting together in person so I was at innovation works the coworking space that I was at, and I kept having meetings like all day, every day and at the end of the day I was like man, I don’t remember anything and also I stop. 0:02:19Sheriff’s capital preempt payable on this. I I was just like finding two that I was having meetings and then I was either writing really good notes and having bad conversations or I was having good conversations and writing really bad notes. So I wanted to build an application that would allow me to simply record which I mean lots of apps for recording. But there was not a lot for actually transcribing that recording and then actually making that useful. So I’m trying to think when that was. 0:02:47That would be like 2017. And so I started working on speak. It started really forcefully in 2018 at the start and I remember the day I’m not exactly exact date when order came out. And I thought it was all over. I was like why am I doing this like it was so beautiful it was so precise it was the closest thing to the vision that I had at the time. So a very sort of like wow, I don’t. You know I’ve invested all this money time. 0:03:12I had no business that was growing before that and really went on the software route with this beautiful vision. And then to see this company. Have you know a similar or shared vision but move much quicker and deploy it live was very frightening so I don’t know if you have any thoughts about that or just from your own awareness of. Honor what your perspective is, or just in general the market you’re saying and sort of transcription and meeting notes and productivity. 3 – 0:03:42I’ve found out to be a pretty good inspiration. Really showed us like the path we were heading towards anyways, Tyler Bryden – 0:03:48but also seems like. You know we can’t just do what others do course, yeah. 3 – 0:03:54Innovate, we have to take what is available. And try and find out how that could really add value to certain people like auditor seems to be a very. Generic in a way, not in a bad way, more so in a way that it cares to a lot of a lot of people. But as far as what we’re going forward more honing in on, you know, you get transcript, then what happens after that? Yeah, exactly. What do? What can you do to really bring more value and optimize your own specific workflow in a way so we’ve been doing? 0:04:22Yeah, I think it’s been very helpful for. For marketers especially yeah and and also health care practitioners, they’ve been had been Joyce over what we’ve been given them. So it’s just. There’s a lot of opportunity, so I have opportunity to. To be different and exciting. 0:04:48Thank you and I I, Tyler Bryden – 0:04:50I think the you know. The interesting part is that I think there’s a couple of core differentiators that that that I see here, one of them being the multi multimedia. So audio, video and text right now The thing is they can now change things too. So right now they’re focused on audio only and they strip out the video. But I was sharing an article $50 million bunch of ex Googlers, the guy who actually Sam Liang, the founder of the company I believe created. Pin on the Google map basically, but that was his like claim to fame and I remember the first time like this job and I remember looking at his LinkedIn at one time. 0:05:20I’m like Oh my God, this guy has like 25 patents Nicole so you know those things are very sometimes intimidating but I think you sort of hold on something too. Which is this. I don’t know if there’s a food creative flair that’s I think that we bring to things that also really trying to go not just looking at OK, great. I want to take a look at a single recording or single meeting. What about all the meetings that you’ve ever done meetings with that same person? 0:05:49Meetings not with that same person? What are these other things that you can learn? And I find that this doesn’t like companies who want to do transcription speech to text. There’s been human transcribers forever, but there it continues to generate so much information and data that sometimes it’s still hard to derive value from it. So great that you have a transcription, but that’s transcription could be 10,000 words. 0:06:13So like what do you actually do with with that after, and I think that’s what we’re trying to. Really figure out and how can we build the power and democratized way for organizations like you’ve talked about to say hey, I’m looking for this or whether that’s in an individual file or I’m looking for trends overtime and really helping them hone in on that and do some really powerful stuff when analysis perspective. And then Lastly just the one that you touched on is like the the marketing part which is very very fascinating. I think what we’ve got you know, done from the embed perspective with the insights and the transcript actually embedded and then people. When they interact with that, helping get analytics back to the user who’s actually created the embed, as well as giving a lot more options for customization, branding what insights you actually want to display in that embeddable player and everything so. 0:07:01Like we’re going to continue to do a lot of innovative things, and it’s interesting as you move into a space, you start to see like, oh, there’s that company doing really cool stuff and there’s that company doing that stuff. And sometimes that’s scary. But at other times it’s like we had that matrix of what everyone’s doing. And then you start to see or speak really shines. And then like that, that is actually sort of a beautiful thing. 0:07:26’cause you realize this is such a massive market. This is so much to do with audio and media and transcription, but there’s a lot more to be left to do and really make use of this information. 3 – 0:07:39It seems like there’s a lot of unexplored territory. It’s going to be. That’s just going to be constantly expanding as technologies expanding and improving and. People have different needs, like there’s probably a lot more. Like overtime as like technology advances, there’s a lot of like needs and wants that just disappear and the other ones take their place. And yeah, see like what how? Tyler Bryden – 0:08:05It just changes all of really all of daily life so much media being generated every day like this being recorded right now. Everyone is recording. It was different before the pandemic. People weren’t as. I I wanted willing or wanting to to record like meetings in person like you didn’t have that many people who just set a phone on the table and be like I’m recording this. I’m going to transcribe it. 0:08:27I’m going to analyze it. I’m going to use it to either make you know, gather action items and insights out of it, or just to like, listen back and improve myself. And now all the sudden everything is being recorded and even Vachal said my, you know, Battle said last week we watched the office hours back he’s like I want to communicate better. You know like that it’s like that. Instant replay that we’re so used to in sports. 0:08:48It becomes such a powerful asset now that things are recorded, so I think we’re going to continue to see that and see this like self optimization as people view themselves back or hear themselves back. And that’s been a very consistent thing. I don’t know, like, for example, comedians do like record their sets and then watch back, and because they’re so precisely listening to moments that were bad or good, or where the laughter came from. So it’s interesting that there are or sales people. There are subsets of people who have been doing this for a long time, but now it’s starting to. 0:09:21To move across the entire world and kind of different people who are actually doing this. No matter what role are in for sure, 3 – 0:09:30that’s gonna be constantly. Like new forms of communication that you’re going to have to go back and you know, real valuate yourself like it makes sense for like comedians, their entire job is communication makes sense for like therapists especially. It’s all about communication, but what other? What other things are people going to be trying to improve on even just like? It’s not so much it has to do with like your job. Maybe just like casual conversation. 0:09:58This is like maybe I want to be a more funny person. I want to be a better conversationalist. I want to get my point across better. So one was I doing well, was doing poorly and at that point then it becomes like how do I improve like I know what I don’t like but like how do I get into the Tyler Bryden – 0:10:19zone of this is how you how I want to talk feels it feels good to communicate well like one of the. One of my theories, I think it’s a theory, is like that when people can’t communicate, it’s a very painful thing like it’s if you can’t. If there’s something happening emotionally inside of you, or you know you’re working on something and you can’t articulate it and people don’t understand, that’s a very debilitating experience, and that was one of the original passions for me around speak and then also some of the problems that I had when I was trying to talk to people about what this thing was. And I would just look and they would just have these like glassy eyed looks on their face and I was like man, this really hurts. I just don’t like that was that was a painful that was a painful experience and I don’t weather and now of course, that’s a context of I’m trying to build something and share. But there are people who are having PTSD or trauma or pain or suffering in their life and they are unable to communicate it properly and just one thing. 0:11:09A lot of this is very fascinating. Was watch this video on Reddit and it was basically this mom who was not not responding to her child and so their child was making like. It’s starting to get really, really upset because the mom wasn’t responding and this was already it. So I have to check the validity of this, but they said that. That basically babies babies when they start to communicate, that’s when they get upset. 0:11:43So a lot of parents have done sign language, so they teach their teach their child sign language because they can’t yet speak and so they can’t communicate. But when you teach your child sign language that they can actually communicate more. So like you know this means food and they can actually say that instead of just crying and not being able to articulate with words. 3 – 0:12:05That’s interesting, I wonder why it’s easier. Maybe it’s just. Mike analyzes just throwing it out. There may be local cards or like your tongue and like your mouth muscles haven’t developed to the point that yeah, talk properly, but that is probably some pseudoscience bullshit. Tyler Bryden – 0:12:23Well, now I think you’re it’s something about those, like a very normal time where human human babies start developing language and speaking. But before that there is a gap in what they’re trying to communicate to their parents, and so that’s, uh, it was really interesting thing again. Reddit comments and check everything if you guys are listening to this and thinking more entire know we’re talking about it so much. Yeah, I just thought that was fascinating. I think just a loop back. 0:12:49You know to this you know the part. I guess we’ll just trying to finish this conversation off, but somehow we started automated about babies communicating with sign language. What comes around the other part is fascinating is like the past that you take to grow a company an. So auto one of the reasons why they had so much success. First of all, they spent several years building their own speech recognition system. 0:13:13So from what I’ve seen, it is much more accurate than most I’ve ever seen, and they’ve built a very intuitive way where if you make an edit, it trains the system and it gets smarter and they’ve also got incredible speaker identification, which is a gap in a lot of speech to text systems that we see was really interesting, and this was something that we sort of saw had a challenge with. Warren was like. People were like you can’t go. You can’t market to consumers and businesses at the same time, and that was something that we heard sort of over and over again. And one of the interesting things is how how successful orders been with that. 0:13:46So they actually have you know iPhone and Android apps that people started using and then those, and then someone would say this is so impactful in my life. But then they would go to accompany their company and say I’m using this other people on the team start using this. Or can we buy a team account? ’cause then I told someone else and they want to use it. So it’s spread very organically through companies like that was. 0:14:07Always like one of the things that we wanted to figure out here at speakers. How can we make something so valuable to an individual that they can’t help but share it with the people that they’re working with? Or even just friends and family? And we’re getting towards that path? I think there’s a lot of work still left to do, but that’s something that I’ve always thought. 0:14:26And then the other path that ordered it beautifully was build a relationship with Zoom and became the default transcription company resume, which is very powerful, and that’s how they grew. And did you know, transcribed over like a billion minutes? Of audio or whatever that number is, and that becomes this training data set. This playground for them to then improve their entire system so there’s a couple of things that are very fascinating from. You know, as I’ve watched and you know, they’ve executed very very professionally, just in terms of like Simon Louder VPR product. 0:14:59I remember a time if you were one on Twitter and you typed in transcribe every single tweet that had anything to do it, there was a comment by Simon. Saying, hey, we checked out are like it was it was it was crazy stop so I I think they’re going to continue to see competition. Microsoft has a ton of technology. Google, Amazon and they all want voice data like no one doesn’t want audio and video recordings to analyze and improve accuracy and and so I’m very interested to see how this plays out. But it also speaks to this very interesting way that companies grow. 0:15:32So we’ve gone at least to date and we had a couple offers for investment. Even from some of the same firms that have actually invested in order, which is interesting. Well can’t say names, but that’s that’s very fascinating, but they took it on that investment and they’ve grown rapidly. I think they’re gonna team maybe 40 now. I remember when they first started at 12 and then they just took an injection of $50 million in capital. 0:15:54So as a company whose like going much more of like a organic sort of like sustainable, like, not that they’re not sustainable ’cause they’re actually getting paid to do a lot of things, but like. It’s sort of scary and interesting, and to see like where do companies end up one that’s taking this massive venture capital growth trajectory and then one of us who’s still a smaller team that’s growing sort of organically and consistently. But is it taking on these big injections of capital to spur development during marketing or things like that? So I’m not sure if you have any thoughts around that. Yet it also makes me wonder, 3 – 0:16:35like how much like a percentage they gave away for that too? Because $50 million. I’d imagine that they want quite a bit of saying the company and who were these people and how much you know are they going to be taking hold the reins from them? I don’t know. It’s curious to see. Where they go from this? 0:16:54’cause if there are also like these same people are also coming to us and who knows what other transcription companies they’re going to? That’s maybe they’re trying to get some sort of monopoly, and then why were they trying to accomplish with this? They’re just trying to make money, or they have some. Some evil. Tyler Bryden – 0:17:15What they’re trying to do, they said they’re trying to triple their team size and then aggressively hire an acquirer. So that’s that’s fascinating, and I think you’re right, like there’s this, I think, with the system that they built it so scaleable that there is this focus on Ken. Auto transcription touch. Every corner of the world so they get a big deal in Japan to build really custom speech recognition for Japan because Japanese language was not really spent like there’s bias in the speech recognition systems that are built because they’re built by English speakers or Mandarin speakers or different speakers. We’re building these systems and they’re not custom tailored for certain languages, so there’s a big gap there. 0:17:55Interestingly enough, we’ve had a lot we’ve had actually several inquiries about people who said the auto did not fill their fulfill their needs. And came to us because they were looking more for this analysis perspective. So I’m interested in if honor sticks to transcription only or if they do start to do a lot more around the analysis piece that we care so much about and have already derived so much value for. So that’s a story that will continue to follow. Hopefully. Hopefully they don’t just fall apart and. 3 – 0:18:26I have a whole bunch of money they just go wild and make some bad decisions. Tyler Bryden – 0:18:30That’s it’s. It’s the you know. The part is where you know when you go through that investment route, then significant returns are expected, right? So there now that they’ve taken on one of our mentor said you start on this treadmill and then if you get on that venture capital when you basically get on a treadmill and you don’t stop running until it’s done. IP OED or you die basically, and they don’t even want you to be in the middle. They want you to be a Sprint at 9 on the treadmill and like you go until you everyone gets crazy liquidation event during an IPO or you burnout and the treadmill breaks. Everyone falls off so they don’t want someone to just drop down to a four or five speed and just jog on a marathon like literally that’s called like zombie companies and they don’t want these companies. 0:19:16That means they’re not going to get a liquidation event. And it’s just going to be a growing company that grow sustainably, very fascinating. The interplay of venture capital investment and what they expect in return and actually their desire to not even see a company become a sustainable like story that doesn’t have a liquidation event. So that’s always fascinating. I have one more note here, which is like do you want the thing that I always hear is like do you want to have a big piece of a small pie or a small piece of a big pie? 0:19:50Well, it depends on what the flavor of the pious. Oh damn that’s true. Wow, I hate mincemeat pie so. It’s close by. I don’t know why anyone likes it, but in my mind I. 0:20:05I thought of pumpkin and I love talking so I’m trying to think so. That was one story. Let me see what else that we had a couple of things. Let’s go to more fun. Topic, let’s see that it was actually fun topic that’s interesting to talk about. 0:20:17Let’s talk quickly. Learn that we’re doing some hiring right now. This is new, so I’m going to share the screen as safely again. Here we go. There we go. 0:20:30Digital marketing specialist. So tried to lay this out and really, this comes because we have a couple of new implementations starting and some new contracts that are actually very exciting. That were, I mean, very happy as an organization. And really, what we’re trying to figure out is, can we find it? A digital marketer who can fit on our team would be a good fit. 0:20:48So we sent this ridiculously long form out. But this has been very helpful for us to figure out, like what? You know what? Who is going to be a good fit? And I was actually very surprised. 0:21:02I thought we might have. 50 applicants, but we’re getting close at Bunch more coming that day up to 200 so. To be honest, we did not have the best system to organize this. We’re getting better, but yeah, I don’t know if you have any thoughts on the hiring process on what you’re thinking about this. And yeah, just doing the whole thing in general. 3 – 0:21:26Yeah, we’re learning it would be nice eventually have a human resource manager and they they can do it. Tyler Bryden – 0:21:33Yes. 2 – 0:21:35We have plenty on our plate, 3 – 0:21:36but it was still. It was fun to do and. Tyler Bryden – 0:21:39See what went wrong in a way. 3 – 0:21:42Not a lot when rock really is just no, we have a lot of lot of people to yeah through here, so we have to. Just think about it. Take our time and. I know is there anything that you’re for? All the people who may be interested in this job? 0:21:56Is there anything that you are specifically saying like? If you fit this criteria like I know you put like your whole the ad up there and multiple ads through like LinkedIn indeed. But is there anybody who’s maybe going to come to an interview? Tyler Bryden – 0:22:14Or do you think what’s some advice to them, yeah? Yeah, and actually I just firstly, it’s like I don’t actually think we did a pretty good job with the job description and like if it’s nice to see that people actually applied and they all thought the company was going to things like that, so that’s great. The things that I was looking for that I think are really important in a specifically this role or as a marketer, is like one of the things that really stuck out to me was if you already had a website so you’re not a web designer web developer, so it’s not like this crazy expected thing, but in my mind, if you are. Kill marketer you sort of have this desire to create or share or and so some of the candidates really separate themselves. By having that website and just, you know, posting articles on it, posting things that they write things as if they are interested in, and so that’s that’s one of the things that I recommend, not just for this, but in general. 0:23:08If you are a marketer, figure out how to build a small landing page, Squarespace or whatever it is, and use that if you can get yourname.com that looks legit and. And that’s a big differentiator for a lot of people. I think. For myself, it’s a lot of it. I love looking at LinkedIn profiles. 0:23:26So people sometimes don’t spend time optimizing that, but it becomes a very important thing and it’s very quick look like maybe it’s not the best process, but I don’t actually want to go necessarily even to look into the resume until I’ve actually took another quick look at LinkedIn to see how they tooken care of that, and then if I’m if there, seems to be really good indicators there, then I can go look deeper into the resume and then actually some of the other things that they pray to other things. I know you’re asking specifically about the interview, but we gave this one thing was like what do you? What interests you about speak I and then I also asked, is there anything else you’d like us to know and we left those like open text areas and some people put like amazing responses to both of those. Some people pretty not great responses to vote, though. Some people didn’t really even answer those kinds of blank, just left it blank. So those are really good opportunities to differentiate yourself from other candidates and for myself. 0:24:21It’s like, I, I. You know you can get a lot of if you get a text area and you’re a good writer. That’s such an area that you can flex that you’re a good writer. So spend even a minute and maybe you know people aren’t looking at us. Is that the be all end all there applying for other jobs and stuff? But I think that’s a nice opportunity to take advantage of just to get specifically to the interview part. 0:24:45This is interesting because there’s qualities that. So one of the things I sort of going back and forth online is like there’s like different kinds of marketers, and one of them are. Some of them are very data driven. Like you know, I love analytics and and all that but like and but we have you myself, Tim, that’s all. We’re all pretty good with data and analytics. 0:25:09So if I really need to dig down and do analysis on analytics, then we have a pretty strong team for that already. And everything set up quite nicely. But what we need is sort of right now is someone who can actually create content and push and actually make make things so we don’t need more reports. We have enough reports, we need someone who can write well who can communicate well, who can create social media content, who can handle complex topics like? How is multimodal analysis affect the accuracy of sentiment like you know like that there is that those are complex topics. 0:25:43So if you don’t know that default which most people probably don’t, then you’re going to have to do some research and a lot of thinking to be able to generate something that is well informed that educates consumers and it also. Satisfies more technically knowledgeable people to show that we actually know what we’re talking about in writing about as well? 3 – 0:26:14For sure. Yeah, it just seems like that seems to be the main requirement or the main job description for all of our jobs at speaker. All constantly researching, reading constantly, learning and developing in some way. So a lot of freedom there is also. Um? You’re kind of. I would say drifting, but you’re kind of like an ocean of knowledge an you don’t really. Tyler Bryden – 0:26:41I have a map you’re kind of out there exploring. Yes, yeah, there needs to be some comfortability with, like a set of work with that. What that ocean like that you’ve experienced that I’ve experienced, all of us have where it’s like, wow, this is a massive thing that we could be doing any just have to navigate through and really, I mean it comes down to also prioritizing things. It’s like I could do more research and create and look at all these things. You know? How do I decide which one is which and just had one other note I think is. 0:27:07One thing I saw a lot of creators, specifically more creators who are marketers, as they weren’t very good at. They’re very good at creating, but they weren’t very good at tying things back to metrics. So it’s like you wrote an amazing article, but you never you don’t understand how many people visited that page or you don’t know how many people read that article and then looked at another page. Or, you know, actually made a phone call or submit a contact form or something like that. So if you can as a creator, more of a creative marketer, learn how to measure and then report on those things you have a lot more. 0:27:40So the power in your skill set, so just something a lot more like proof of exactly able to quantify this was successful, 3 – 0:27:52and this was not as opposed to like a lot of marketing I’m sure is qualitative, like it looks pretty, but that’s also a bit subjective in a way. Tyler Bryden – 0:28:02But that analysis just helps you prove your case that I am a successful marketer. I saw the frustration when I was working with companies, specially at the start of 65 who were spending all this money on social media and they were like we don’t know if it works or not. Like a like a like an Instagram post does not necessarily mean you’re growing a business so you know there’s the surface level metrics like yeah and then there’s like you know what actually happened here and did anything valuable come out of it that hopefully in the end will drive some sort of business growth. And I I hate distilling it down to that. But like it’s also just like. What people care about, like if you’re a business, that’s what you have. You have to do and even. 0:28:45Even from what I’m saying like helping nonprofits, nonprofits care about this a lot. ’cause they’re they’re driving on donations and support for their events. And so all of it comes down to. Activities coming in here. All that comes down to. 0:29:00Can you show that something has worked or something has not worked? Timothy wanted to join today, so he’s come in Timothy. Hello, your life. Yeah, I am how you feel about it. 4 – 0:29:16Manager has been now been looking through differences between single and double quotes, which definitely wakes you up. How are you? Joining at the end of the salt, Tyler Bryden – 0:29:28but I’m sure they’re happy to have you had a lot of fun. So then, did you have anything that you want to say? We were just talking about? We’ve got this digital marketing role that’s out and we’re talking about, you know what sort of what? Is it device that we could give to someone who’s doing an interview? And then what is the difference between sort of a data analytics driven marketer versus a creator, and how they should work on merging those two skill sets to become even more effective? 4 – 0:29:53Well, this is your context. Of course this is your area of expertise and I said I would just say that the more data you have and connections to just see how. What are the interactions that are being completed from the user side to the application or any. Any part of your product from AD to website to the app? 2 – 0:30:19So what did you conclude on concluded with this ever really you came in? Tyler Bryden – 0:30:23What sort of writing, right? Basically, we’re just trying to figure out what is the role that we need right now, and it’s almost sad sometimes because you can see all these wonderful candidates and wonderful people. But you need this person to fit this thing and you only have so much budget and so much capacity. So that’s that’s it. One other thing that you just said Tim, two that we didn’t really land on is like if you have stats from things before, put those in so there’s a couple of people who have applied and they’ve said I work for this company and I drove an 8% increase in organic search engine rankings and increased conversion rate 3.4% on homepage to newsletter signup. Like that’s authority just by saying that, and the fact that you actually track that through really shows. 0:31:08That you care about the work that you’re doing, and I was just saying to Lauren like we’re really trying to focus on someone who can actually create content because we still have enough data analyzers on our team. We don’t need anymore reports. But if you just create and you can’t measure it, then there’s a gap and we need to make sure that if you have a sea of opportunities for content, you can create that you’re choosing the right things and making sure it’s successful for the for the business. 4 – 0:31:36You know, one very, very interesting part of the content creation is that how our product Speak AI application actually streamlines that, or at least attempts to. In a way of of of building the pipelines using Zapier integrations and and WordPress post post integrations. All this is. A part of this, and I believe that all the even this of these office hours is in as much as our internal meetings. All of them can be analyzed and compiled into something interesting that could go into blog posts that could go that could. 0:32:01Compose a. An interesting point of of. You know? A store Justin would come up with hundreds of hypothesis about a meeting and would say silly things, but then prove or disprove them, but sort of what’s going on in one company. In what city is not going on in the other company and just go analyze all of our meetings and see with real data. There are many opportunities for such a content creator to actually look into outside of speak what we’re doing with our clients, but also instead of speak what we’re doing inside of our team and. Tyler Bryden – 0:32:44Nuts and it’s one of the things that I’m thinking about a lot right now. It’s just people. Also, people look like people are different kinds of learners, right? Visual learners, auditory reading, like different ways of learning. And if you can give media and formats that allows different types of learners to engage with it in the way that they truly want, it becomes a much more valuable asset. So that’s yeah, I think that’s one of the things I’m trying to figure out is like how can we turn a conversation into knowledge? 0:33:06How can we turn media into knowledge and actually even tailor that to the kind of person who is engaging that and helping them learn and understand it in the best way? So that’s a big one. 4 – 0:33:23Knowledge mean that the part where you’re looking to inclusivity of different types of just people, really. People are different and as humans were were definitely a very compassionate, at least for sure where convention that to speak with and we want to emphasize with others with our potential customers. And make sure that. Make sure that were is is you’ve just said the the information is out there. There’s tone of it, but the way that you interface it the way that you presented the way that you just give back sort of. 0:33:46You take it in, we import all the media, but then you were trying to produce the knowledge out of it. And in most important part is also most important part. Besides the production of analytics and analytics and insights and everything that we do statistically or using artificial intelligence or all of these instances that they were accumulate are supposed to be delivered to and the way that we deliver it is such as, you know, some people do prefer listening to audio books instead of reading them. Some people would prefer listening to just one Chapter 6. ’cause if they’re insufficiency of of OK, no, I don’t want to go down there. 0:34:32Attention deficit deficit. We were all very different and there is a spectrum to everything and. Making sure that we’re inclusive in the way that we present the information is is something that I’m I’m truly actually interested. Let me to see an idea. So how about we make the speak using uh, how, how about we remake speaker? 0:34:59Yeah, so that it it it all the assets and interactions are. Tyler Bryden – 0:35:08Converted it into conversation. Matter. Elaborate. 2 – 0:35:15Literally a conversation chatbot simplified completely. 4 – 0:35:19Interesting to make it so good that all the insights and all the visualizations or directions that we have now are important. Into not just a yes or no, but rather half visual? Yeah, Tyler Bryden – 0:35:33do you see it as an individual and interaction with an individual piece of media or knowledge or you think inquiring into the entire application? All of it. Yeah, it will be towards that word. I mean, we can’t say that program, but it sounds like we’re going to get approved and we’re going to move forward. This Alexa and Google Assistant integration, which is really going to build the core components of that, and we can even put it into a much more computerized version of a chat bot as well, too. So I think that’s very exciting and. 0:35:59At the start of this, you missed out on this event, but we were talking quite a bit, actually more and I were talking about order and then this massive investment they have. But there’s just some things that we’re approaching in that manner that are very unique, and I think if we can execute properly on that, I really glad that you guys enjoy this part about like the knowledge pieces like. That is a core part of what we’re trying to do in accomplish an very excited to do that through, like interfaces that you’re talking about him and then also voice interaction. I’m actually just excited about the embed player, which I hope that was alive and OK, and I hope it is like, you know, I want to listen to that. I want to listen to the audio and then read the transcript, but then while I’m listening now, I’ve switched into the insights panel and I want to do a visualization of a chart to see what you know what keywords were mentioned most and it’s just like seamless interaction to how you. 0:36:53Interact with data the way you want. I just find that very exciting and I personally find at different times of the day depending on my mental like cognitive load or what I did that day. I want to interact with media in different ways. So say I looked at data all during the day for our work or a client or something at the end of the day, I just want to sit back and watch a video or just listen to audio and we’re really presenting all those formats to people to do it, not just as different kinds of learners, but the move that you’re in or even how much your mind is going through that day. 4 – 0:37:26Very interesting partners. Also the customization he just mentioned. The IF we do land the OK, Tyler Bryden – 0:37:32maybe I’m not should be sister just say no. We’re going forward anyway, so this might be a wonderful grant that is going to help us push the innovation quicker, 4 – 0:37:43right? So innovation using and we would develop the integrations for Alexa, Amazon, Alexa and Google actions. Google Actions platform today look flow which is a more which is more developer. Tuned platform for Flora Flora. It’s very interesting they actually updated their the infrastructure of Google actions which work directly with Assistant. With hey Google thing and they have the dialogflow which enables you to build your own interface such as. 0:38:08Hey, speak because it’s totally different like there you either integrate with an existing ecosystem such as hey Google to phone without any app running on it. That’s what Google actions are, or you’re developing your own app using dialogflow and cooking up in. You know when you talk with your app instead, but the actions will have just been. Thinking about it the way that you could produce the sound well in the developer is the first iteration is to have the textual output. Second iteration to bring the visuals in, meaning the text plus linked yes or now becomes in a nice visualization chart and there is instructions to the insights and took all of this is sort of this second iteration where it becomes. 0:39:02Visually interactive third iteration is to have this voice over, and the interesting part without is that you can synthesize that you can synthesize it with a text to speech, and sometimes it sounds silly, but it’s it’s good. We have good models that that the transfer sequences of text into speech, but fourth iteration is to hire an voice actor and to actually narrate it more or less, not the numbers. But but the the prompt an in all of this in all the all the predefined phrases are to be narrated, and you you sort of a creative director of a movie of an interactive movie with your sort of your developing persona. You’re developing a scenario. You’re writing out lines. 0:39:54All this is a. Tyler Bryden – 0:40:02Just stunning. Just to add on it like the thing that I’m interested, so there’s this idea of like these voice actors and actresses. But like there’s so much now voice synthesis going on. I’ll just use the example. There’s a company called the scripts that then bought an AI research firm called Lyre Bird, an lyre bird allowed you if you recorded, I believe up to 10 minutes, 10 minutes. If you were tenants of audio, they make you say all the phonemes and everything, and now they’ve got your basically vocal print identified, and they can make you generate, say, anything that you want. 0:40:34With extreme accuracy. So I thought of two things there. You’re talking about all the scenarios you could never reach that scale through voice actor. You would kill them, their voice, their throat disrupted, but through voice synthesis like that you can accomplish it seamlessly. And then I also think about Gee, I always get it wrong. 0:40:55GPT 3 also generating for example scenarios or writing combined with voice synthesis. The amount of information that is going to be generated in not too long that we will have almost no idea if it came from a real person or not. I just had one last thing to this this. There’s a Tom Cruise deep fake that’s floating around. Tip talk right now that is pretty stunning. 0:41:18I just watched a couple clips to this morning and Oh my God man like it’s it’s so we’re moving into a space like The thing is, we’re hoping to do is actually create value and hopefully spur creativity. With this technology in a positive way. Let’s focus on that stuff, you know that’s that’s that’s that’s where we’re focused on that, but you can see what’s what’s possible here with this kind of tech. 3 – 0:41:45He has no what have you ever like play around? Tyler Bryden – 0:41:48Do you fix it? All you ever tried out the technology for that? No I just watched you. I’m guessing you have is why you’re asking this? 2 – 0:41:58How you do? Do you actually even know how to make a deep fake? Tyler Bryden – 0:42:03This app democratized websites for it, like there’s like it’s a deep fake.com or something like it’s not. It’s not this crazy complex development code anymore. It’s like people have slapped on a UI on it and you can do it with a couple commands from a front end of an Internet. 4 – 0:42:20More or less technically, it goes and hope the Gan networks are built general adversarial networks which essentially try to sort of it’s. It’s a. It’s a game we metaphysis. Fuck it, let’s have a right. It doesn’t matter. It doesn’t matter to explain this, so we have a a, an artist and the forger, the one who tries to forge the painting, for example of Mona Lisa. And so the artist. The original is reality. 0:42:4910 minutes of your audio, for example. Or. 10 hours of movies with with clips with. Tom Cruise note the forger is so the gun is inside of them. Inside of this machine. Instead of this model there is reinforcement learning loop inside of it. 0:43:09So it’s built upon a, so it’s it’s a. It’s built upon the reinforcement learning upon which bowl still driving cars, for example maybe or robotics. And, you know self, balancing, Robertson etc. But so. It tries to get better at at painting the same picture. Over and over again, my iterations and as soon as it becomes almost indistinguishable, we can. We can finally synthesize something something better with and data which was on, meaning that you give it the data which exists and you’re just comparing it second to second. 0:43:47How does it look like? How he does his face look in this particular frame and you just paint it better next time. But then you give it a totally fresh line, or you sort of. It’s very, very interesting part where they applied to be utilized. Um? 0:44:12ER Kit Apple stream work. They have a a model just specifically to recognize the counters of your eyes and brows and and nose in your mouth. How it moves so that you have a. Now that we have the aligner scanners on on iPhone 12 Pro and iPad to get it perfectly, you have the 3D mask of your face in like 3D clip of your face and they apply this deepfake to sort of. I would see that there is a large improvement in the quality of it as soon as we combine those two technologies where we see the exact contours of the face and how you can apply something like a Tom Cruise mask or start making even. Better deepfakes with with this tech. Tyler Bryden – 0:45:06Yeah, that’s great. Yeah, thank you for sharing that. And I mean that’s a very complex topic topic to try to explain to Lauren and I. Just one last thing about that was read this thing. I forget I don’t know the guys name, but basically it’s a learning modality which is basically can you articulate complex topics to a person in a kid in 6th grade? And if you’ve accomplished that then you have a true comprehension of the actual concept or technology or or process. So I think you know even the great job there actually explaining that. 4 – 0:45:40It makes sense. You gotta boil it down to the. Is the fundamental truth. It’s not there yet. Still developing it all and speaking is just on the other convergence of Protector run, convergence of voice and the knowledge. Just understanding production of those insights. It’s beautiful. 0:46:01Um, experience just being in here. Tyler Bryden – 0:46:05Being on the edge in the horizon of technology being developed. Tim, I’m sad. I’m sorry about this thing that you could come to this meeting the other day. That, like you know, I can’t disclose too much about it, but like that’s what it felt like. We felt like we were like pioneers, you know, it felt like we are. Trying to land on Mars, but in our in our own way. 0:46:29You know, so it. I could even see like that’s all. After the conversation came downstairs and he was just mind blown like so. That was a really exciting moment. I’m I will bring you into these out. 0:46:39Will have more interactions like that but it just it does. If I had this feeling in my heart that it’s like wow, we’re really pushing some boundaries here and trying to figure out some things that are uncharted. These are with, you know. Very important people doing exciting things, so it’s wonderful wonderful moment and to see how much the work that we’ve done that for years people. So I said like, why are you doing this or this doesn’t make any sense or like it all came together in in an hour, so it was very exciting, very exciting woman. Not to me to make you jealous. 0:47:10Damn sorry it was. I just wanted to share it. It’s beautiful. It was just it’s it is that that’s what’s happening with some of the people that we’re working with right now, and the way that they’re applying this technology is going to be used in ways that can truly change peoples lives, and it feels very exciting to be a part of that. 4 – 0:47:33At least part of being just being a customer or speak to and we do very much. Appreciate all the feedback that our customers give us because we’re growing with you. If you’re listening to this and utilizing our app and and if you haven’t given us feedback, do it because the the. Your opinion is something that makes us grow and and we care. Tyler Bryden – 0:48:00We actually really care, and I know that we really do, and I know how much will we hear from someone. Actually, take that deeply into consideration and trying to figure out what we can do. Tim, you came in a little bit late to this conversation more than I have been going here for good hour, so I think we do want to try to wrap this up. I had three things unfortunately that we’re not going to go too in depth, but just his share quickly and get this. You know, this is, I hope I’ve done this right. 0:48:31Lauren nervous already had a false start on on our way to start over only a couple minutes in. This is interesting, but I don’t know if you’ve seen this at all. 10 by Google. First, I think this is in Canada. Yeah, so Google for startup accelerators so they pick 10 companies to go in here. 0:48:47We were actually just under eligibility and they get out five full-time employees. But some very interesting companies in there and just, you know, some some for anyone. I’ll drop this in the link after underneath the video and some some fascinating stuff. And obviously if Googles you know they’re not investing in this companies, but they’re doing a lot of technical due diligence and work and support and see some see some good. People that we know, some friends and some very interesting platforms. 0:49:16One of them that I really love is Toronto based company. Badly so they’re using speech analysis to give parents insights on their child’s speech development. Just such a beautiful use case for some of the technology that were, you know, that we’re also passionate about on working on, and it’s great to see like this is some of the more most focused biggest leaders in this space, and we were actually part of the Amazon Alexa accelerator mentioned in this. Which was very interesting and will well, we’ll see how this continues to emerge. And then Lastly on this side. 0:49:52This was just great. I still not exactly sure how I feel about the mess that that the name of this the title that’s OK, but indie hackers is an amazing website that you know that we’ve been big fans of fans of I remember that’s all first listed this on this and this was a point where. I didn’t know how that’s all felt about transparency of company of our company where I was like. I sort of just want to share everything and I don’t know how you feel. That’s all. And then he went forward one day and just put this indie hackers which is basically document your growth in public and you find a supportive community around that. And what was amazing was we just sort of listed on the site but they saw all the updates and everything that they were doing and they actually reached out and published an article for us. 0:50:39So really. It’s great read. I’ll share this in. It’s it’s. It’s fascinating and it was, you know they interviewed me, but we’ve got to talk about the team, talk about the road map. 0:50:50Also got some wonderful links back to our site and a little bit more about our story and everything, and even some of the tech and everything. So pretty, pretty exciting moment for us. And this is a big big company. Connected with Stripe and to just get this feature was really awesome. So I try to make sure to shut out all our friends that we could and then yeah hope, hope. Hope some good stuff comes from it so it just got shared. 0:51:12Not not very long ago so I’m pretty pretty excited about that. So those are just a couple of things that I want to wrap up on so much more. We’ve got some in app recording coming soon. We’ve got a Google Chrome extension coming. There’s a lot of lot of crazy exciting stuff coming. 0:51:29As long as that’s OK. I hope he has learned anything that you wanted to get off your get off your chest or say before we wrap this office up and tell her I’m glad you joined IIII. You know. Come in anytime when I were happy we’re having a great conversation but it felt sad to not have you in battle here so I’m really happy you came in and pop in and say hi. 4 – 0:51:54No, thanks for having me. And we’ve been quite deep this this couple couple last weeks. We’ve been quite deep into. Bringing together transcription services, which we do help are our best on the market. Took us a bit effort missing vessel too. Tyler Bryden – 0:52:12We need him back in the back. Yeah, Laura. Anything that’s too bad about that horrible car accident. 2 – 0:52:18A car dear vassal. Don’t say that don’t put that Juju, Tyler Bryden – 0:52:22I would choose to say I was just to say you know what happens to speak I if that’s what gets hit by a bus and he thinks that auto 2 – 0:52:30stop saying. I’ll never take another bus as long as I live. Tyler Bryden – 0:52:35So no, we that’s all still alive and pumping. But I can tell that look when he’s like zoned in and he just wants to fix. Figure something out and when someone’s in that zone and that goes for you guys to anytime you feel that way, just let us know because it’s like we all we all know that we’ve got the best intentions at heart we’re just trying to get things done the right way so. OK guys are good yeah. 2 – 0:52:59Yeah, this is a tough yeah, Tyler Bryden – 0:53:01but we got that default starter the way Lauren and we did it. We did it so this was a get it right this time. #6 office hours #6. Thank you for everyone who watch is the user joins. This has been a ton of fun and I don’t know like I just say one last thing. But like Tim and Lauren like you guys but I think is so fascinating, is more maybe a little bit more easier. 0:53:21Sometimes it’s like sort of introverted, you know sort of non public person and then button then 10. And in his own way as well too. But we rally here in these conversations, and it feels like we’re just having person normal conversations that we get to have. And I’m really appreciative that you guys have like gone beyond that and just sit and enjoy these conversations. It really means a lot to me and I’m excited to see the growth that we’ve all had together. 0:53:43No problem. It’s been a lot of fun looking forward to more. OK guys, I’ll see you soon. Have a good afternoon. Have a good weekend everyone would like to take care.
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In This Discussion: We talked about:
The challenges of delivering high-quality transcriptions including turnaround time, the complexity of human language, sound quality, the transcript editor and more.
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Transcripted (Unedited) - 30 min read (5,822 Words)
1 – 0:00:00 Hello. See that we’re all sort of in different backgrounds.
2 – 0:00:05 Aren’t you switched the images? I think every week that’s all and I are in London ON right now, so took a trip back home from Toronto to London, which is wonderful. I’m sitting currently in innovation works, which was the home of where speaking I was born and where we have all worked and so it’s a beautiful coworking space dedicated to social enterprise. And it’s an innovation and is open back up with everything you know, sort of changing and improving here. And just wonderful place to be. I feel light, I feel happy and so many good people in the space that I don’t always get to see anymore.
0:00:34 As as many of you may know, that’s on. I are in Toronto right now and it was interesting time at all. But we love London and I miss London very much, so we might do this a little bit shorter today. I’m sorry I’m talking again. That’s why you need to make one more thing.
0:00:55 This is office hours, five officers, five. Yes, yeah. So we have a lot on the go this weekend this week this. Starting next week, so this was probably going to be a little short. But I think part of what we talked about is wanting to build this habit and keep this.
0:01:07 Keep this going and making sure that we’re creating updates and and so I’m really happy that that’s online. And join here today and I said if you guys don’t join, I’m going to. I’m going to do it anyway, so I’m going to talk to myself and hopefully you actually watch this back, so I’ll shut up for a second after Lauren. I guess any any any thoughts right off the top and then let’s let’s just talk about this sort of topic that’s on our mind right now.
3 – 0:01:33 Flora
1 – 0:01:35 I helped out a bit with the cleaning up. The transcript this morning. I was actually quite impressed with the adding of the at the new features for actually adding the transcript was very clean. Yeah, good work guys. I’m excited to use that some more and I know I enjoy adding transcript I know. People really enjoy it, but.
0:01:55 Attention to detail its data entry, which is a part of accounting, so I am already in the swing of that anyway, so I’m looking forward to more of that.
3 – 0:02:06 Thank you Lauren. I really appreciate that. It’s thanks for the whole team. Actually Tara team. Everyone worked very hard to bring the system up because like there are many systems available. But like I don’t know how did you. How do you feel when you are trying to edit the audio or video using that new feature?
0:02:19 What we what we have at speak here is like you know how? How are your feelings like? Was that easy is like hard to understand. Did anyone explain to you before you went to the transcript editor that that mode or like did you read? Instruction, did you use the shortcuts?
0:02:37 What we have? How was that experience?
1 – 0:02:41 If you can talk about a little bit. Really reading instructions, so I kind of went into a blind. There’s a bunch of like shortcuts. I know we’ve been talking about and I kind of saw that like on the video to the left and I didn’t use that. I just kind of scroll to where I had to go and did my thing. But yeah, it’s it was good.
0:02:59 It was so surprised by like how fast. All the PDF and Doc export as well was quite impressed.
2 – 0:03:09 OK, I don’t think you’ve ever been forced to do too many Tran Scripps Lauren butts up. Now that we now that I’ve seen the new system. And then thinking back of the days of what we used to do with the double click, an like ever Oh my God, I just I can’t believe yeah, you know I always I guess just tell this story quickly ’cause we don’t share that publicly. We had a wonderful person on our team helping us out. Named Silas and Silas had to edit the transcript once using the interface. I think 45 minutes maybe an hour.
0:03:36 And by the end of it, that’s why we’re in the room. Maybe when you were there too and we just heard like. Smashing the table and this is a nice awesome guy and just like you know one point. Just gotta go for a walk. Guys like that there was this horrible, frustrating experience in dealing with media dealing with transcription, dealing with all this stuff is not not an easy thing, so I’m really glad to see some big improvements and everyones worked hard on it.
0:04:01 I would say the transcribers have worked really hard on it. We have so wonderful people have been helping us out and giving us feedback in real time amazingly. Things obviously to make their job better, but also because they deeply care. About making our system better, but also just. I agree like there’s some transcribing it away is actually like.
0:04:22 This is some art and science to it. And like human language is so complex and that’s something that we’ve come across as we’ve moved into. Of course, always we’ve always known that from our automated transcription, but now this human augmentation. How many nuances there are in language? How much understanding you actually need to have an?
0:04:42 That’s why I said this a couple of times that maybe you have any thoughts. I love you. Haven’t heard your prediction back, but like when does automated transcription actually capable of replacing human transcription and my belief? Especially after seeing some of our work the last couple of weeks. So a lot further away than most people think, because human languages just so complex.
0:05:03 Yeah, that’s that’s very true that the complexity of the language,
3 – 0:05:10 the pronunciations, the accent, is very tough. And even if the the audio and video clip is not that accurate, you know the the the frequency of that clip is not enough to listen back to identify 100% transcription, even with the human to do with the same thing with the machine is very difficult. It’s like, yeah, if it is a very English US or Canada accent, then it makes sense sometimes. But if it’s like the. Overlap between the two you know persons. Then it’s very difficult to identify those moments anyone.
0:05:39 The words and a couple of words. I think we had that conversations but like I heard something different like I ask you like Taylor. Is like this, do you? Do you listen to heard the same thing goes like is that different? So like very difficult to understand?
0:05:55 Sometimes the pronunciations of those speakers, if they are not, you know from coming from that background. So that is very difficult and the prediction I don’t know. It’s like if that audio clip the accent pronunciations are not proper. I don’t just like next fire. Maybe your next at least 10 years.
0:06:12 You don’t see the accurate 100% transcription doing by machine. It’s like yes, we need the human element in that to identify those gaps to to get that accurate transcription.
2 – 0:06:25 I think so. Lauren any predictions from you? Well, what’s that one law about technology advancing? It’s like one more slot. More is like doubles every year and a half or so.
2 – 0:06:42 Don’t excite cheapside. So and Moores law actually believe came to an end. This year last year was the first I should be saying this without 100% verified love Moore’s Law and that was such an inspiring thing, but I think they’re finally hit this spot where that stopped compounding in the same way. Returns maybe yeah, so the the part that was interesting that stuck out to some feedback that we got about a transcript was. Context and that part is, I think, one of the bigger gaps that we’re going to. You know, I talk about again, complexity of human language, but it’s also the complexity of conversation, an understanding of meaning within within that conversation so. What is very hard for machine to do is is say OK above mentioned in this conversation was this topic or this item and so now when we look lower you know much farther down to the conversation and some things mentioned that sounded like another word.
0:07:39 But if we knew had the context that we would know that there may be talking about the word that was mentioned before, it would then make that override. But that’s very complex. That’s very complex for a human to make that decision, especially with not fully audible mention or pronunciation of a word. And that’s going to be very difficult for machine. And what is the confidence that that it knows that it should even make that override?
0:08:07 Or how does it signal that it should even be a suggestion that there’s an override of that so? That was something that really stuck out to me is how do we? Account for context through through machine you know through machine, through speech, to text, but then a much deeper level that’s actually needed to do this well without without people being involved.
3 – 0:08:33 Yeah, I think so. Context is very important, but the same time to understand why machine it’s it’s. It’s like the other side of the story is like for the human even like when we like listening the one hour audio clip or video clip we might miss some context in the beginning of the convergence. Like is this? The same point is like the different point that now talking about, so it’s like it’s very difficult to understand. In terms of the machine, but also the human element that what you said is like the complexity and.
0:08:58 The understanding of the context because that as a human we we talk a lot of different angles and different touchpoints, and we change very rapidly.
2 – 0:09:12 Yeah, when you’re talking to when you’re talking to another person, at least you try to like. Especially we have a couple of tips between Tim and I very associative thinkers on our team. So as we start speaking, more thoughts come, and then if you’re looking at the person, you’re hoping that they are following you and then you can loop it back around. But that sometimes I mean you guys have seen. Probably even anyone who’s watched office hours.
0:09:34 Sometimes those loops take a long time to come back around, and it doesn’t always necessarily hit home and make sense the way you think. So if if I can lose Lauren and that’s on Tim speaking, who are some of the smartest people I know and also? Are deeply involved in this. It’s probably very easy to lose a machine during those thought processes as well too, and this one other part that I was thinking about was more and I were talking about it a bit, but just. That idea of when you write and.
0:10:00 It you feel good in the moment, but then you go and review at the next day and you realize how many mistakes you’ve made or how incoherent it was. That’s something really fascinating to me, both from a conversation part that sometimes you’re waiting to hear, but also from a transcriber perspective. Looking at going through, for example, an hour and a half of transcription, thinking that you caught everything. But during that process your mind has such a cognitive load. By the end you’re pretty exhausted, and you can’t necessarily make the same good decision making throughout or.
0:10:32 Process from an overview, so I’ll stop there.
1 – 0:10:39 I’m not sure if you guys have any thoughts on that. That’s a that’s a big part of accounting to not so much with him. Language is more just taking a look back, auditing yourself and looking at what the hell was. I thinking 2 weeks so I put that there and then you make your change. So all of this technology here is a great way to audit yourself. Constantly improve upon yourself and think like.
0:10:59 You know why? Why I say like this? Why I write like this back then? What was wrong with me? Which kind of comes in the context of like?
0:11:08 The emotional analysis that we have of like what Mood was I end at that time like why? What was the cause of me? You know making this mistake here there and you know what can I do differently now?
1 – 0:11:26 Yeah, that’s very good point because like when we write even,
3 – 0:11:29 let’s say, accounting the finance or the transcription or the code, there are many nodes are connected with each other. That can be how was your day. How’s your morning is like you know, how did you react with something happen in your on that day? It’s like the same story even into the coding, right? ’cause for example, if we if we write some, if I personally write something, and if I check that code after a week, I’m like. Why? Why did I write in such a way?
0:11:53 That’s like that doesn’t make sense even to me sometimes, right? Because you always try to improve then what was before. That can be if you might have more experience when you write a book is like I think I can improve better than this and there is always a way. There’s always a scope of that one person improvement I think. So even with the with the transcription context when they go over the transcription, that might be the exhausted.
0:12:19 But if they look at the next day the words or that couple of pronunciations might be different then it’s like oh. I missed this here, so it’s like that makes so much sense I think.
1 – 0:12:30 So yeah, I think you know we talked about how,
2 – 0:12:33 how do we ensure the quality? Because a lot of people who are. Now coming to us to get transcriptions cleaned up with automated not being enough ’cause there either professionally pump publishing professional content or they’re sharing research. They expect it to be at a very high level of quality, so we need to figure out you know how can we ensure that. And I personally believe. Especially as you know related to trans transcription, but coding and writing is sometimes you get what you give so much effort throughout the actual an initial process.
0:12:57 You do need a whole other day to go back, or you even need someone else to review it. That’s why there’s not that many people. I believe. We’re probably. I mean, there’s lots of people who self publish, but they always a lot of people get other people to come and edit that you know you need that fresh mind, you need that other perspective to come in and actually look ANAN.
0:13:19 Really take a little bit more of an objective or. Detached approach because it’s hard when you get lost, lost in your own thing and I don’t know about, so this is actually just wondering like. One of the things that made me think about is like sometimes when you’re here in, you’re fired up and you have an email. You know if you’ve got a little upset or something, or emotional or high intensity, you change your email writing and then and then the rule that I learned through my career was always wait 24 hours. Do not send that Tyler.
0:13:49 If you’re angry, do not send that email. Yeah, and I just wonder, and that’s where the great lesson. So anyone who doesn’t ever angry with writing emails way today, but they have you. Have you ever angrily written code? And what happens? What happens when your intense or hot with code?
0:14:03 Is that it ever happened?
3 – 0:14:09 That now I had that question before? Actually, if I am in that sort of a mode, I would rather write a code in sort of the flow or the flow chart I draw or write a code in my notebook instead of writing the actual code, because what I do in those situations is like when I put into the notebook, I know what exactly I have to execute becausw. What happen if I put into the code base? You might miss the many many conditions in many situations how the code is connected with each other, so I I never did and I don’t know if I will do in the future. It’s like what I would do is like I would write into the notebook. So I’m not touching the codebase.
0:14:46 I’m resolving the point or the actual thing which I wanted to work upon, and on the next day I go back and see. OK, this is the flow which I wrote when I was hard as like you know, I had that anger source or anything. So I think so that’s the thing. What I follow is like no don’t touch the code base unless until you’re confident that you can execute it very well.
2 – 0:15:10 Inclusion.
1 – 0:15:12 First drafts are very important, pretty much with some sort of work really. Then it’s a. I think I guess we’ll maybe,
2 – 0:15:21 you know, we our goal is to keep this short and this has been a fun conversation already though, so I you know kind of cool. But like why? I guess I just won’t touch on. My hope is that someday someone will be trying to figure out this process. Or, you know, having struggles with this and like this is actually maybe a helpful resource.
0:15:33 So a couple of things that I’ve just thinking from. What are the challenges that we’ve actually seen throughout this process from taking audio and video? Putting it, running it through an automated transcription and then getting it to a human to come clean it up. It’s so weird when you say like a human, it’s got a human, get a flesh machine, a biological machine to come clean it up, and then produce a high quality final output and I’ll just touch quickly and feel encouraged to add anything along this pipeline of what we’ve seen is really important. First one being high audio quality at a core level, if there’s low audio quality, the transcription from the automated transcription will cause a lot of problems, and we’ve seen. A lot of hapiness from high quality, automated transcriptions when transcribers come and look at they say holy shit.
0:16:23 I almost wore. This is really accurate and that that makes them happy. That’s great, but low quality. I bet you will spend way more time editing it then if you could even done it from scratch, so I think that’s a big one that we seem. You mentioned it before battle was crosstalk, so if people are talking over each other, it’s almost inaudible. It’s an audible from a machine standpoint.
0:16:47 It’s very hard to deal with from a people standpoint, so that’s another thing. In this case, I’ll just go back to myself. Well, I’m using a webcam microphone, so I’m guessing my audio quality from this one is Dagger dated Degre dated 1. Deeply from what I usually have an so they look all run this through speak after and the transcription quality is going to be lower and it would take them longer to clean up the transcription. So even small shifts in webcam to the microphone that’s usually use has a significant impact.
0:17:18 Even compression of the file type of when it comes in. Is it a raw wave file versus a very heavily compressed MP3? Two other things I’ll just add quickly. Speaker identification just doesn’t seem to be there yet in terms of speech to text, there’s some incredible systems out there that are trying our absolute best, but it’s still a very hard thing, especially when there’s multiple speakers who have the same. For example, two female speakers to male speakers, or just in any of the same tonality.
0:17:49 And then in the final part of that process is OK. Great, maybe you have high quality audio speakers. Don’t talk over each other and they sound different, so you got good speaker identification. They’re still going to be in accuracies and unique terms. Language, you know, specific terms names and stuff, and if the system to then clean up the automated transcript to get to the professional level is a difficult thing to work with.
0:18:07 It makes it a miserable task for the transcribers, and that’s what no one wants, because these are good people who want you know to just do their work and be in flow state as they go through the transcription. So those are just a couple of things that I’m saying that’s all, and then more, and I don’t know if you guys have seen anything that sticks out to you of how to. Improve this process or what needs to be taken care of to do this right?
3 – 0:18:36 With the speaker labels, what is the interesting thing on the engineering side? What we implement is like identifying the channel so I know we’re talking with the three different channel. So that is quite a bit improvement. We see in terms of the development and the engineering side. But yeah, every day is a crossover, or maybe the same frequency, something happened in the background noise, then you might see the mismatch between the speaker labels, but there is a pretty good on the engineering side with the identifying the channel. And understand who is talking where and when.
0:19:07 That is pretty much. I think so that accurate, but the point where is examined, like the crosstalk over or like anything else. That is the pretty much issue with the speaker label and in terms of the implement. What I think, so we’re trying to do is like re verify the transcription again to make that touch of. Better or accurate with what it was before, so it’s like that’s I think, So what we’re trying to implement with our current system so we can give the.
1 – 0:19:40 Yeah, it’s like the more accurate transcription at the end. Mark, so we recently got rid of the. Video analysis just ’cause it wasn’t really worth it, but as far as like speaker labeling, have you found that it’s gotten better or worse since we’ve just gone to straight audio? Or is it hasn’t made any sort of difference, but so ever? I don’t think it has made a difference,
2 – 0:20:08 only would probably agree ’cause the the inference hasn’t come from. The speaker on, for example, there’s no connection right now between the speaking, speaking in the audio and then who’s on the screen like it would make sense if there was that connection there, but that’s just not happening from a technological standpoint, so we’ve actually seen I would actually say we’ve seen improvement in the core audio analysis and speech to text accuracy. That’s made it better, but there’s still some pretty significant gaps there across all systems. One thing I’ll just add that I thought was very fascinating, which we thought was going to be a helpful for the process, and we wanted to speed up the workflow for it. Human transcribers and also for ourselves, was when you replace the speaker. That it would replace across the entire system so that you would save all this time and say I don’t have to keep labeling this person over and over again.
0:20:50 But what happened was. Transcribers and us relied too much on the machine to get the speaker identification right, and we then had multiple errors in the final output because it’s like, oh, I rely on this technology. They told me it’s this speaker, and because you didn’t have to manually verify you didn’t do sort of your full due diligence or pay attention to it fully and that led to several errors where you know an interviewer is asking a question, but it’s labeled as the Interview E. And if you’re the end person who actually is doing the research. And all the sudden you likewise the interview asking this question. That’s going to be a big interrupting your workflow and then also your confidence in the final output of the system.
0:21:33 So that was I mean it’s a wake up call for us. And hopefully again, anyone who’s trying to figure this out is that there’s a lot that needs to go into that. And so in this new system we’ve updated it and remove the ability to. Change all speakers and update them across the entire system because it takes the onus off the manual transcriber and then leaves to reach the errors.
3 – 0:22:01 And also like another word, we discuss about like we found like I think so too. Major issues with the the current system. What we have is like one is like the speaker label, but Allah you might be angry with me or it’s like speaker label. When we do that it just again. I don’t know why I think I personally identify when it’s only the crossover between the speakers if it is three or two, but other than that it’s pretty straightforward.
0:22:24 ’cause it’s not like oh you jump on just for a second is like oh really, it’s like I continue my my conversions again that is that maybe a second or two that change. Frequent change might affect the speaker labels, but I think so we almost. Mitigate that issue so that is that is a good another issue we’ve identified is. That very minor places where you missed the actual word,
2 – 0:22:51 or because you might miss the context around that. Yeah, I actually think that’s been one of the things and I know for some people I hope whoever is watching this will probably find this interesting, so I’m glad these have been. We’ve got very intense nitty gritty discussions on this stuff, so I hope this is interesting. This is interesting to someone out there. Whoever stumbles across it, but like, even even that like. When is another speaker? For example, interviewer and interviewee and interviewer and interview is making a point.
0:23:18 The interviewer says yeah, and you’re like Oh my God, I need to make that a whole new segment because that’s a new speaker now and that now I need to make sure that it’s time to stand properly and everything that adds a lot of work and an in an environment where it’s like, you know, like you want to be as efficient as possible. These micro actions really add up. So what could be? If you just avoided every time an interviewer said, yeah, you’d probably save. 5 minutes office every hour that you were doing, and that’s a lot, especially if you’re just trying to be efficient and productive and get through as many as possible.
0:23:52 So that was. That’s another thing that’s really interesting is how do you manage that and then. When, when, even if someone goes, yeah, do you add that as a yeah like there’s this subjective element to when is the whole ya word formed? And it’s very fascinating. Sometimes the automated machine will say oh, they said yeah there. So then that’s very likely to trigger the human to say, OK if it’s spelled out.
0:24:19 Yeah, I’m going to have to, you know, make this a new segment, but I feel like if the machine didn’t say didn’t generate the word that they’re not going to create a new segment because it was so minimal. So just a very subjective moment. Sometimes that’s actually coming out and then also somewhat being dictated by the technology and the results of the technology. Again, hope that fascinated someone. It is to me.
0:24:43 And I have nothing more to say. I think this is this is 30 minutes on how to transcribe things better, but it’s not adjustable, just just to make this option under plan. This is really important. This is important for data analysis. This is important for professional publishing of content in a fat soul.
0:24:59 Says we’re looking 5 to 10 years away from getting to that which I fully believe this is going to be important for a long time to figure out this process and do it as best as possible so. We really do care about this and see this as a valuable thing that needs to continue to grow in scope and efficiency and scale over the next 5-10 years, and probably even a little bit beyond that.
1 – 0:25:26 Just because humans are so complex they’re so intelligent and there’s so much context and things in language that we just can’t comprehend yet. And it’s only going to get more and more complicated as as things change like I was thinking. I’ve seen like technology come out from Google here and there about two different people, two different languages talking with one another and like. Transcribes it’s translate, translates that while there talking with each other, almost gonna cost that question.
3 – 0:25:59 That was my next point is like I know we’re talking about the one language so far, but when it’s like two or three different people talking, or maybe two different languages, and maybe it’s like you know we’re talking. I know we’re talking in English, but it’s like that can be the element of the Hindi language or that can be element of the French language. So then it can be a nightmare to translate and transcribe the whole. Media because either you have to do either full in English or maybe translate the whole media into the English and then transcribe or I don’t know. It’s like just identify the one language.
0:26:31 If you want to do the transcription so I don’t know why.
2 – 0:26:39 I’m good with English right now I cannot. That is enough complexity and I would say that. So even like the part that I hear you and you know, talk to friends too is like the constant switching back between like Hindi or Gujarati and English as well too. So switching back and forth mid mid sentence or boring as you like sort of indicated nicely which is like also with the growing. Words and vocabulary that’s added every year. You know, like there’s the diction.
0:27:08 Diction, whatever that Websters dictionary. And like every year they need to add new language that just emerged that year. And I just this is stupid. But like this year I’m thinking this AMC this GME stock thing and its stocks you know? And it’s like these words didn’t work existent and now all the sudden you need to have cultural understanding and relevance to even be able to to comprehend that.
0:27:24 And there’s probably a lot of conversations right now where people are saying stocks and machines are like, what the hell is going on and only people who follow Reddit and all these things understand. So there’s there very interesting point there we got. We got some work to do.
1 – 0:27:52 Need for mean translator soon. Mean translate.
2 – 0:27:56 Yeah, exactly so. Whole category of words that emerges all the time and abbreviations and all this stuff. So yeah, that’s why you gave me fear when you were talking about other languages, you know that’s what I’m trying.
3 – 0:28:10 What I’m trying on the research side right now is like. That’s exactly what I was trying because after seeing that English transcription issue, what I was trying to do is like I have a couple of video clips and audio, so the audio clips which has like the elements of Hindi, English, and Gujarati and I’m trying to transcribe that entrance, translate that and then transcribed and you have. You have no idea how it’s one. One minute clip, but it might take at least 10 to 15 minutes to work on that and identify one language might be just transcribed into the English be cause the languages so complex and the grammatical. If you if you’re using three language. It’s like if it is English.
0:28:49 The grammatical sentence might be way more different than maybe Hindi. French could hardly any other languages. So it’s like, hi, how are you? That is a way more different than in Hindi,
2 – 0:29:01 French, so that’s very yeah or even a big part of speakers. Also, the analysis so that you have to do multi language analysis as well too. And then sentiment. Just as an example and then we talked about this. I think one other time in office hours. But like there’s words in the German language that there’s no other translation.
0:29:15 Or in multiple languages, right? Like it’s like, wait a script, exams, great, it’s like even in the Sun script.
3 – 0:29:27 It’s a. It’s a I don’t know how many words we can understand. I mean yes, obviously we have the Dictionary of Sanskrit to English, but if it is that those elements into the audio clip, Oh my God, I don’t know. It’s like either someone has to understand for some script then transcribe,
2 – 0:29:44 translate and then transcribe. So and then analysis part what you touch upon is just the complete different story. Yeah, well we might not be able to take this on all by ourselves. Little help. There’s been years and years of work to get to where we are today from a technological stamp, not from us. From pioneers, Anan language technology and innovation, it’s truly mind blowing. You know what’s been done and where we are, so I think I’m good on my side.
0:30:11 I think this is, you know, I was. I was a little tired here and we don’t know. We got lots going on, but this is so much fun every time and I really enjoy what we talk about. I always feel energy after so more battle. Anything that you wanted to I guess.
1 – 0:30:27 Try to try to closeout this conversation with today. I’m excited to see where the technology takes us. I’m always excited here, which you guys are researching on and this is fun to talk about.
2 – 0:30:43 Looking forward to more talking. It’s like it’s time to executive. That’s beautiful. OK, I’m I’m not going to shut up there. OK guys, thank you so much for tuning in. Appreciate this very much, have a good rest of afternoon guys.
0:30:51 Will see a little bit later but let’s execute on this bad boy. Alright. Thank you so much. Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Excel. We’re building technology to help you enhance your life. Take the next step on your journey today.
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In This Discussion:In this Speak Ai Office Hours, we talked about filler words, shareable visualizations, updated reports, and work on pricing.
https://youtu.be/dS0tkQSxHNA
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Transcripted (Unedited) - 49 min read (9,684 Words) 1 – 0:00:00Alright, we’re here office hours. This is 4. It’s been a crazy crazy day already. 2 – 0:00:06That’s all I really want. 1 – 0:00:08Does not know we work together but also live together and today woke up with. I don’t know if this is too much detail already but no, no hot water I I don’t I cannot do this in my pajamas on my cell but we’re still moving forward. We’re having a great time and with some very interesting things that have come together in the last week and I’m proud of us for sticking to. Weekly office hours. Even when we all do have so much going on. So thank you guys for joining me. 0:00:34I think it’s a speak team. Today. We had a wonderful guest last week with Joe, the budget boss who gave some wonderful insights into how he’s building content. And Timothy, yes, I still to meet Timothy. All the talking that I do have the best question of that entire entire thing to just expose how he thinks about writing and the structure in the process that he goes through to actually do that. 0:00:54Because our hot water off battle is in his room doing stuff and there is a person in the house trying to figure some stuff out so he will be interrupted intermittently. Going into mutan. Probably turning his screen off, but he is here and he still loves anyone who’s watching. He does not hate you, 2 – 0:01:12so that’s the introduction of the day I guess. Just the idea here is every week we get together. 1 – 0:01:1712:00 PM Eastern Standard Time on Friday and we talk about updates progress, some of the complex problems that we’re trying to solve, and anything that our team is thinking about people who are. You know using the system speak, watch this, but then also just we share this on YouTube and we’ve had wonderful sort of response from people who do not use the platform but are very interested in technology and natural language processing. And all the kind of work that we’re doing, 2 – 0:01:42so I’ll shut up for a second Tim Lauren mute, 1 – 0:01:44vatsal anything that you want to say right off the start. Excited to get started here. 2 – 0:01:55Another we’re not going to be talking about certain things that are probably a bit more private, 1 – 0:02:00but I’m always excited to learn more about the stuff going on development side. Monthly. 5 – 0:02:08To share the updates on the product and it’s it’s hard to maintain mouth shut and right. 2 – 0:02:17Yeah, you might see Tim little jolting today. 1 – 0:02:20We’ve had some very fascinating things at the end of the week here, and it’s hard to contain our excitement. But you know, there’s a lot of responsibility for us with some of these projects to be taking good care of. Our people were actually using the system, and some of the projects that we’re engaging in. That’s all you’re off. Mute. 6 – 0:02:37Anything that you’re thinking friends. This is the fourth officer. I’m so excited about that. A lot to talk. We have a lot to work upon right now, 3 – 0:02:45but we’re all here so I’m very excited and looking forward to that. 1 – 0:02:49Well, OK, where are we starting where we starting? A little thing that I’m actually most curious about is shareable charts. 4 – 0:02:56Tim actually showed like a little video of the just the minimum viable product, I suppose, but I’m just curious like where’d that come from? Like why are we working on that? 2 – 0:03:06And we plan on doing with it Tim. Share some more on that excellent question. You know, it still takes me to the why the shareable chance really is a an output of the system that we produce and what I mean by that is that we have the input bold media that that you do import into the system. We do our analysis, but the expert in the part that actually delivers the value, tangible PDFs, tangible PNG files, all of all the analytics that goes right into the those files is what we’re attempting to produce it. Democratize as much as we can with shareable data visualizations such as the one that we feel. Implemented for now media and text notes so that every in each category can be brought up and visualized within two different matters in the word cloud and in the bar in the horizontal bar chart, which really. Emphasizes the year, the recurrence of those words throughout the document, but. 0:04:11Tyler might. Yeah, that’s a good example of a word cloud that you can export off of your media panel meeting site Panel, an published in LinkedIn like I did and we had an awesome as we just mentioned. Awesome interview with budget boss last week. An on this word cloud. If you were to zoom in you will see many of even a couple of names of his of Joseon. 0:04:35Hum. The topics but also. His blog posts. 1 – 0:04:50Does this make sense? And I think to add a couple layers in here, it’s a beautiful job. I remember our first you know word visualization. Tim, how you sort of upset with it just like it doesn’t? 2 – 0:05:03You know, it doesn’t look good, 1 – 0:05:05you know. And now I think we’re getting much closer to the output that we actually want. And it’s very interesting. There’s I’ve always found a fascination with sharing these an people see a word or a keyword or phrase, and it’s created. This level of engagement or interest. So just as one example. One of the I think it’s in here, but was in one of the other came up from the analysis with RSS feed and there was a podcaster who loved RSS feeds and uses them to create their podcasts that stuck out to him and he actually sent a message. 0:05:32Started asking about how this automate, you know how speak work then all of this so it’s like a really good way to share the aftermath of a content in and have a conversation and then like have an asset that’s sort of interesting and valuable. So that’s one thing that I was really sticking out to me and. Tim, it’s not quite ready yet, but the part that is, I think is very exciting. Is this opportunity of what you’re doing around the aspect ratios? So Lauren, like the most common aspect ratios on social media, are one by one so square 16 by 9 rectangle and then 9 by 16, which is the Instagram story. 0:06:10And so we are working on basically the ability to dynamically insert the word cloud into whatever aspect ratio you want, so it becomes shareable across all platforms. 2 – 0:06:23Fires me up. I hope that Firestone just wanna update that. 6 – 0:06:27We already did that. Any charity onto the testing platform right now. So that’s the beauty of that. Speak here is like, you know, we’re sitting next to each other, and that’s a beauty is like it’s already diploid and it’s coming live very soon and yeah. 5 – 0:06:49Where are all working together and I would love to for the office to sit down as in her quarterly updated as we did too, because all of these ideas are coming from inside and also from you, the one who’s watching this and really cares about speaking. 1 – 0:07:05I will take in consideration feedback of yours and and our own best thoughts about how to make this product even more valuable to you. And we had Lauren just in that very interesting moment, with the delivery of a couple projects with a new customer. Was this idea of this massive engine that in the end the final output is just a PDF or word doc and that’s what was the actual valuable thing. So how can we make something that is shareable? How can we make something that is just distributable and then adds value to our customers and users? I’m going to take a second here just to add onto this. 0:07:38I’m sure you might know what’s coming. You might not. I love this so I’m. First of all, so we had. I want to give a little bit explanation for sharing my screen you can see. 0:07:46Yeah, so this this is awesome. 2 – 0:07:51We had a jam session with Justin Finkelstein who has been in here bunch of other great people. 1 – 0:07:56I tag them in the platform and this this is to me. You know sort of. We have done this word cloud and this is the power of speech is like looking in what what is being talked about? What is being discussed and then how can we represent that. So one of the ways that we just showed with this wonderful word cloud that gives you all this different context and people see different meaning. And it piques curiosity and it’s just wonderful. 0:08:18Shareable asset and I got a little too excited to one night. I think I had a lot of looking at a lot of transcripts during the week and I was like I need some creativity and so we took this jam session that we did an actually turned it into this interactive animation so. 2 – 0:08:36The fascinating thing that’s all. And I had a discussion about this is how much this meant to people. 1 – 0:08:42How much does this mean to the people who are part of the discussion versus the people that were not part of the discussion? So that’s one thing that we’re trying to figure out. Is this two abstract people who were part of it? They look at it like wow. We talked about Andrew Yang. Yeah, we talked about VR. 0:08:57We talked about Canada in this, an invisible solutions the book. But as an outsider, how much context is this create for you? How much meaning does this have? And I just wanted to add one other layer. I’ll stop with that. One of the questions that came up from this is. 0:09:09Is there a way for speak to automatically generate assets from conversations that turns like conversations into art? And the question that we had was? In this conversation, I created this manually and I was part of the conversation so I knew what things had meaning. But if I was not part of the conversation, how would I choose what was represented in that image and and how much of a gap there is from being in the conversation to not? And if you were trying to do this automatically or you truly encapsulate Ng what happened in in that conversation into that meeting? 0:09:36So just I thought incredibly fascinating and difficult challenge to actually solve, and that’s that’s it. That’s fundamentally, 5 – 0:09:50though, it’s much, much more. It’s it’s. It’s a great. Relationship in between with the understanding sort of from as the Outsider insider, but. Fundamentally, all this is about creativity and how any one of us expresses even on this and these office hours were expressing each were expressing ourselves and the more creative we are in, the more creative way we’re doing this, the more context we can provide by our expressions too. The person who who would see this so which means that that if the more sort of the more artistic ability we give to our users that speak. 0:10:24Besides words such as creation of gifts for example. Also, talking out strong just logical structures which make additional context. Combining one great Evergreen tree as in ornaments on the tree, all of that is supposed to come together. And indeed, the so. It’s a very. This is one of the fundamental problems that we’re dealing with speakers, speakers, both speaking. It’s about speech, and it’s about the output that we can produce with our mouths. 0:11:06And it’s not as large. For example as if sort of where I want to touch upon that executive speech. But I’m not going to. 1 – 0:11:17It’s it’s about making you as as aggressive as possible too. Lauren did that answer your question? 6 – 0:11:26So your question Lauren, I just want to come back to the original equation. What you ask about? And Tanner if you allow me to share a screen for a second, 2 – 0:11:36I think so. I will give you a lot more context about the reason behind adding the charts and visualizing and saribal you gotta explanation from Tim and Tim and I first it will bring you to battle now. So now who are looking for this report for the very first time we just change the Mafia. 6 – 0:11:55Also had a lot of work, a lot to include. At the different graphs into the into this piece. So what does that mean to you? Because you get the transcript from any other provider, let’s say order or many other Ralph, but what how the speak here is different from this part in Lauren. I will also add your you know what you ask about. 0:12:13So this is the transcript with the timestamp on speaker. If this is the same transcript which we just saw the inside of that word cloud. But if I go down. The beauty of what we added last weekend. It’s coming live is this. 0:12:30So now you have all these about what you talk about from all the insights, right? Is this sound cool, 1 – 0:12:40Lauren? Come on Lauren, yes yeah yeah. Another question about in in the different conversations about the word and PDF, 6 – 0:12:53but the beauty with the PDF and word both is like. Now you can jump. Let’s say I want to. I want to see what he talked about here. So now what’s going to happen is. It opens automatically to that video office over 3. 0:13:07Go to that media and it is going to jump onto that exact transcript. 1 – 0:13:15So OK, yeah, I think you’re just showing that you’re just we’re still seeing the PDF. Yeah. But what he’s showing wonderfully with his words is that it when you have access to this literally, if you want to dive deeper into the text, or like you’re listening to some, 2 – 0:13:33you want to hear that exact moment or something really stuck out for you. 1 – 0:13:36You literally just click on that timestamp and you’re going to hear back, right? In that moment it just open it, open it right up. It really is incredible. 6 – 0:13:44So instead I actually got a call emergency. So it’s like you can. 1 – 0:13:47You can click on any of this. 3 – 0:13:49I don’t know why it popped up for a second. 1 – 0:13:54My personal email from tab there no. I don’t know if you shared tab or if you share the actual full screen. I’m not sure how you owe it. 6 – 0:14:02I just said OK, I just saw that I OK anyway, But anyway, this is the beauty of the PDF. Now you can jump onto the any moment on the speak and you can see where it’s going to go on this specific moment. 1 – 0:14:14So yeah, I can see that shows like a URL to maybe like right click it and do a copier or should you just click and go right there. 1 – 0:14:25OK, oh God, he’s got it there. Well, from from a research perspective, some of the organizations who are using this, it can really reduce the amount of time it takes to navigate through. If they’ve got dozens and dozens of recordings to be able to pull it up, identify the moments that matter, and then hear back, we’ve seen you know it’s a huge productivity boost, but then just user experience from actually reviewing transcripts and trying to make meaning out of all the actual files that have been processed and transcribed. So a huge addition that was quite a push, I think in about a week and a half that we had and. We went from again. No basically had to do a delivery. 0:15:01The first time and the amount of work and efforts and hours that went into that delivery, and then the second batch of that actually coming and the reduction because of how much work was put in the first time was amazing and now the product continues to get better. We iterate with feedback and we have build what we are do believe is the differentiator. What we’re doing at speaking I which is not just transcribing speech to text is just one thing. It’s what are the other things that actually have meaning what? What other things are important and the better we can format the output. 0:15:30Whether it’s the PDF reports or or word DOC reports or it’s these wonderful word visualizations that Tim is now created, the more value we create for our for our users. 2 – 0:15:44Now do we answer learn? Yeah yeah. I guess I guess it depends on like who you’re delivering it to. 4 – 0:15:52’cause like people, different people have different things. They are they think are important and have meeting there. So yeah. That’s a very good question. 6 – 0:16:01So what is coming on the speed? Probably next two Sprint is giving you an ability to what you want to export into the word and PDF. So now you choose what you want to display in your reports. So becausw before we were predicting that because we had not much in terms of exporting other than transcription and insights. But now we are studying giving an ability. Do you want to export the word cloud? 0:16:21You want to explode them barchart bodies under chart? Do you want to export the transcript with their timestamp or just the transcript? So there are many options we are working on right now, 1 – 0:16:34which probably you will see in next couple of months. Yeah, I think you know the one you touched on something very fundamental to as some people are, 2 – 0:16:42and this is the really exciting part. 1 – 0:16:44I I find is people are deriving value from speak when they keep assets or video or media or text within the system. There’s already value there because of the analysis that we’re doing in the way that we format and in structured data in the way that they can retrieve it. So there’s a beautiful that that’s actually delivering value. But now we’re seeing this additional layer of if people are sharing publicly, whether they’re taking the embeddable player, embedding it on web pages, or taking a transcript, putting it on the page for SEO. Sharing social media assets or taking even you know, exported word doc or PDF and actually presenting to that someone, presenting that to a client or customer. So whether in the system or actually going out we have really done a lot of work to try to make that valuable no matter what the goal in the final outcome that you’re actually looking for is this outcome in sort of content creation strategies is in in. 5 – 0:17:38In a simple term is extroverted, but we’ve also looked into the internal side of that and started looking into self talk and just finding the. Filler words that you’re utilizing to. Would you spend the night? 2 – 0:17:51Fuck me where set me up nicely here. I just happen to have. Well, I will. I’ll share this because this I mean this. This is I can hear myself doing this already in this conversation. But this. Was the first real instance of this that so you had something earlier we did? 1 – 0:18:10You did a search in the transcript after you did a presentation at one time and you typed in, 2 – 0:18:15you know, and you saw like 56 or whatever the number was. And I remember you just being devastated about that. It’s like Oh my God, and that’s how I felt about this. 1 – 0:18:25I had a 20 minute video and I programmed all the filler words to be extracted out from the conversation and I saw actually that I said 47 times in 25 minutes and it just hurt. 2 – 0:18:36It hurts my heart still and it it’s it’s. It’s this very interesting thing because. What we’re not what I’m not trying to do and what. 1 – 0:18:45No, I don’t think anyone is trying to do is become this robot that just talks perfectly and communicates and never you can be an amazing communicator and still use filler words and still use things like this, but. 2 – 0:18:57It’s helpful to know that you are doing it at this amount and the shock from seeing some of the numbers on this have changed the way that I’ve now communicated since I first saw it. I can. I can now have this moment in my head where I hear myself say, you know, as I’m saying it and it just kicks and I hope overtime as I continue to analyze and if other people start to print the filler words into 1 – 0:19:21speak and then analyze, they have that moment as well too and it helps them correct overtime to the way that they want to be. 2 – 0:19:29That’s my, you know. I guess my main thought on that. I’m not sure if you have anything to add, but in general people do look at filler words as. Challenging communication if you can. Just fill it with silence instead. Do that. Nothing wrong with having silence when you speak, 1 – 0:19:43and it also comes back to what we’re trying to do is speak with custom categories, insights being actionable and valuable today. What can you? What can you? 2 – 0:19:51How can you use this as a normal individual? Trying to improve yourself personally and professionally. 1 – 0:19:57Implement something through speak and it actually helps you improve. And to me this was a wonderful illustration. A painful illustration of that, but I will take it and very happy that it could actually. Produce that little jolt for me. That’s helped me actually improve. I said, actually improve my communication this week. 5 – 0:20:15Look something up here is to sort of continue in the same line of thought with self talk would be like is that OK? 1 – 0:20:23I’m going to read a couple of excerpts from the The art of Impossible by Steven. OK, let’s do it. So in in this in this chapter. 5 – 0:20:33Um? I’m just going to read it actually everyday whole chapter maybe. Just a paragraph. OK. Um, so in terms of. Just. If you want to control your thoughts, positive self talk is the place to start and. 0:20:54There are only two kinds of thoughts. Those that constrict us, and those that expand us in negative thoughts constrict while positive expand. And there is a big difference in this. An along the lines of conflicting thoughts is this sucks and I can’t handle this. And why is my life so unfair? 0:21:14And while on the positive on the opposite direction as I choose to be here, I have got this and I can definitely rise to this occasion. An for maintenance of the proper balance. What Cutler summarizes here from the research that had done, was that. The positive there is a positive ITI ratio and it’s. In fact, just three thoughts. 0:21:40It takes up to three thoughts. Rather, it takes three thoughts to counter the effects of a single negative thought. So 321 is is the ratio Kottler found to be the tipping point beyond beyond which the full impact of positive emotions. Becomes unleashed and it’s a beautiful. 1 – 0:22:02It’s very fast expressed. Thank you for sharing that. It I don’t know how to say after that actually. I obviously always look through things on it on a technical lens, which is what I’ve been trying to do, and we’ve been trying to do is build up sort of these libraries of what is negative self talk and what is positive self talk and how can we build those in as a category that then you can help you said there’s this breakdown. So if my math is right it would have to be 75% positive in 25% negative for you to sort of reset. If you did an analysis of a text note or an audio note or a video note. Is that true? 0:22:41One cause, one negative thought. You need 3 positive thoughts to actually sort of balance that out right? 5 – 0:22:49And these folks must be. Audible meaning that you have. You did express that and you’re not holding to any of either negative or either positive. The expression part is the most important part and that’s speak wise speakers that it’s about the inspection and actually looking back onto what you’d expect. 1 – 0:23:07I just had one last thing to this from my perspective has been something very fascinating. Even listening to these podcasts around sales wonderful company gone. Who’s doing some wonderful analysis of language and sales, very spoken, but using some of the components and processes of speak and applying it directly to sales, an amazing company, and they have a podcast where they talk about how can you be a leading sales leader in an organization? How can you become the best salesperson and what I found so fat like just? 2 – 0:23:36Almost I don’t know the exact breakdown, but a third of the actual podcast was directly on mindset directly on for you to be a successful high performing salesperson. 1 – 0:23:46The work in your morning in the routine to set yourself up for it today. How if you get to know? Wanna call how you have to jump back and use positive self. Talk to remind yourself that you’re like I just was so surprised even from a very data driven company about, you know, I thought it would be all technical data. Here’s what you say. Here’s the words, but a lot of it is just like. 0:24:06Can you be positive to yourself? Can you forgive yourself when you do something wrong? Can you love yourself and congratulate yourself when you do something right? And so I just think you’ve touched on something really beautiful there. Tim, about human performance and how we actually become the best versions of ourselves. 5 – 0:24:23Thank you well, I would love to expand them that if they had enough material to, but it definitely is a whole another topic to rabbit hole into. 1 – 0:24:32I feel like we’ll have some office hours again and we. 3 – 0:24:36That’s all Lauren you saw. 2 – 0:24:37Tim and I get off on the on the journey there. 1 – 0:24:39What, anything any thoughts or do you want to anything that you want to talk about next couple topics that have dumped in Slack today that I want to make sure we get through in our time? Anything else that you want to add here? Or anything that you want to chat about right now? I think it’s an interesting hypothesis, 4 – 0:24:57at least that you you have to say a certain amount of positive things to outweigh, like the negative things. I think. That’s not really set in stone. You may have to like test out a bit. Maybe it’s a matter of just saying one really nice thing and I can cut out like 10s of bad things you say about yourself. 0:25:10I don’t know. I don’t know how you would set that set that study up. I’m sure someone has, but it’s curious. 1 – 0:25:25I’m I’m interested. 3 – 0:25:28To develop from. It’s the look map public talk, 2 – 0:25:33right? We’re in public. Yes, this is being recorded. What are you saying? 5 – 0:25:38Correct that were were would be looking forward actually developing it in mechanisms. Comparing yourself with the previous self but also to compare yourself. Kind of one note and will start off that such as just saying this, the pie chart you can imagine three parts of this so how much of that is my negative and positive talk? And therefore you can see the ratio but more than that there is much to come with. Well yes, so it’s just a sentiment analysis applied to this, 2 – 0:26:04though we have so many more algorithms to Yep better, 1 – 0:26:07no no that’s perfect then I I think even at that higher level, what was my? Negative versus positive self talk this month versus last month. Weather noticeable improvements were there decreases and then measuring you know what were those factors that that that actually contributed to it and learn just. I think that’s a beautiful point about how diverse we are is actually people and. Maybe maybe one person depending on their life and their experience and even themselves in that present moment. 0:26:26They actually need sex positive. Thoughts or articulations of positive thoughts instead of three? I think there is so much variance in that, and I think your I love. I just love sceptical you know, sceptical Lauren come in like I don’t know how I. So I yeah I, I think it’s a wonderful thing in the comparison part that you’re just talking about there. Tim opens up so much possibilities looking through the lens of this, but just in general, across the entire speak platform, I think as a person who’s done a lot of marketing and analytics. 2 – 0:27:02People are always looking for benchmarks. OK, great. You showed me all this data and all these reports, but compared to what and and less you can do that comparison. 1 – 0:27:11There’s alot alot of times struggle and meaning that can actually be derived from it. It just sort of sits there. So we’re looking at again without is like a big data set right now and we have one year of data but we don’t have any data from the year before so we’re now missing out on an entire wonderful analysis or comparison that we could do that would surface these powerful insights. So now we have to work within the frame of just that data that we have. And when I look at client reports for website crap, you know growth or traffic they look at. I want to see the comparison between last year and then I want to see the comparison between the last month in the last three months and then X kind of thing. So just the power of comparison when you’re looking at data and analytics. 5 – 0:27:53And really, it’s on both sides that we take in into consideration. Individuals as well as businesses in terms of that, we try to understand with all the data that we collect around you or your company or organization. We try to understand it and promote you to work well to achievement of your own goals. 1 – 0:28:10And it’s it’s. It’s always been this transparent because we do not want to set anybody on particular Rd exactly. But we talked about it was just. Is. You know there’s so much data that’s actually possible, but in most cases people don’t necessarily want to sift. Not everyone loves data as much as we do, and they don’t want to sift through it all. They just want the actionable steps that they can take, or the really important stuff that actually makes a difference in their life. 2 – 0:28:38Actually damn it. And so those are things that we’re always trying to think of is. 1 – 0:28:43If there is a massive amount of data dumped into the system, how can you expose what matters? And we’ve done a lot of work on that, we still have a long ways to go, and as we’ve seen data you know it can be. It can be so different what we’re dealing with and the goals can be so different. So how can we actually do this as flexibly and accurately as possible? That’s all you’re quiet. Tell me what you think in French style. 6 – 0:29:06Just listen. OK, I’m going to touch on to something that I know. There is some excitement about which is the pricing stuff, so again, we’ve been having some discussions privately about this as a company trying to figure out the best way to do this. That’s all was. Maxwell has been spearheading this effort for I would say six months. Before any real action has been taken on it and and showed us this wonderful and will share it as a resource here at price intelligently pricing document that they did incredible work to expose that an. 0:29:40And it really hit me after exercise like that. 2 – 0:29:45So yeah, pricing is important, 1 – 0:29:47but we got some other things to think about and then they show me that document it God you know. 2 – 0:29:52And so we have been taking a deep dive into that. I would say everyone but Tim I think has taken a deep dive in. But how far to get? 2 – 0:30:10No, that look. I appreciate appreciate the part where we’re all in this team, 5 – 0:30:14just were attempting to actually bring everybody up in the same knowledge in the same page of of business development as well as well as. Business just yeah, this is relationship development. Marketing with her were trying to sort of yeah trying to excuse myself here but. It definitely is a. I mean, the best ideas are always born in the cross pollination of them. 1 – 0:30:44I was just digging into something else. I watched the pricing meeting back Lauren and it just a hilarious moment at the end where you just roasted him. Just like maybe next time we have a meeting everyone will have read the pricing document. 2 – 0:31:00So funny. 1 – 0:31:02Lord and vassal. You guys have spearheaded a lot of this effort and I’ll just say the hilarious part was last week we had a pretty intense Sprint and we showed up for this pricing meeting that we’re also enthusiastic for. But we had that solid special events and Tim and I had just gone haywire all week working on development and there was just this lookin vassal. Intimin eyes eyes. I’m just like. 2 – 0:31:25It’s just exhaustion, but Laura so excited about the pricing meeting that we all powered through and that was also an exciting moment to me as the team of like we saw the excitement there. 1 – 0:31:35We knew it was important. We all rallied together and had an amazing meeting. No matter how tired we all were from the week. So appreciate that and it’s led to some changes. I think in mindset and then even some changes not physically but digitally on the site that will share in a couple of minutes too. But just any thoughts? I guess from the start Lauren or VAT. 0:31:50So based on that document and what you’re thinking after this discussion. Lauren there’s still. I don’t know. 4 – 0:32:03I feel like a brief document other 2 three times. There’s just so much information to go over there. So many important topics to get to it. We probably won’t be able to get to it in just a few meetings, really. But yes, I think it is important if you know what time. I’m sorry if I flamed you at all last time, but if you don’t want to read it, you don’t have to read it. 0:32:24It’s fine. It’s we can. 5 – 0:32:29So it’s a. Stuff to stuff to reach me out, yeah, but I do appreciate you sharing this and it’s a very valuable asset for the whole team. I. 1 – 0:32:43No need to apologize to me when you get it. You did a lot of great work on development last week and we’re all trying to prioritize and make sure we’re spending our time in the right way so Lauren is worn as the money guy on the team. This is this is Lauren stuff, so Lauren I know what you mean. You’ve done a fantastic job on setting this up for here and even though we made we talked a lot about changes on how we can do this more and you put a ton of work in the first iteration of our pricing to make sure that we did a good job and always you will learn and you grow when you progress and you make changes and you. You figure out new ways to look at things or value things, but I just I do commend you, for there was a lot of analysis and a lot of breakdown of pricing and how we actually do this with a very complex system that we didn’t actually know what exactly was coming or how everything was going to work can take all the thanks for it’s not, 4 – 0:33:31so was the one who did find that PDF two and if we had found that two years ago when we first started talking about pricing, it would have been. Would have been a game changer, but you know, hindsight is 2020 I guess. 6 – 0:33:45It’s it’s a. It’s a lot into the into that resource and it’s like it’s. It’s also not that easy to digest. It’s like if you just go through once. It is not that easy to digest about. How do you run the business? Also in terms of the development you create the features or create the solution, but unless until you don’t monetize that, it’s like it’s pretty tough to you know. 0:34:05I don’t know, survive into the business. So in my perspective, like when when I go through that first time, I make sure that it is worthwhile. To share with the team, because if I said it’s not worthwhile, that’s that’s sort of the waste of the everyones time and what is the beauty of the resources? The different case studies is like how do you plan from the day one about your pricing is like what it’s you know, elaborated on. What’s the design into the whole resource is like Lauren. 0:34:35You might be angry with me. It’s like we followed the same strategy into the beginning about how do you price? And and one thing stuck to me, if you go up up little bit. Yeah one more page. Yes yes one down down, down on the under chapter one. 0:34:53Every SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. So it’s like you know they don’t understand that pricing, it’s stuff that is not the straightforward answer and and also that’s the my best taking, you know, taking line is like company who are blood, sweat and tears into making a great product. The spend countless hours. You know resources to bring in new customer, but their research says that few companies spend time in terms of few hours on their pricing. So that’s very interesting. But but at speak, we we spend into the beginning of that time, probably. If is that connecting to the June, September, October 20. 19 is that correct? 2 – 0:35:42What is time? 3 – 0:35:46We go through like what is our expenses like that’s a normal strategy. 6 – 0:35:51Every company usually follow, but after going through this research it’s a very much. It’s a lot I opening, at least to me in terms of like how do you? How do you plan? How do you decide? How do you sell? And like? 1 – 0:36:04Yeah yeah. So I think we’re outcomes with this. 5 – 0:36:06So what are the decisions that we made according to this PDF? To this greatly, for make us to change. 1 – 0:36:12So I think I think there was a couple of things that we talked about in that conversation. Which one of them is? Have a wonderful onboarding flow, but we were still missing out on a couple of things that would be very helpful for us to understand. Truly, who is who are abusers and who are our customers, so I think that was one shift that we are talking about and the other one which has been a very difficult conversation that we haven’t necessarily figured out. A resolved is what is our what is this value metric? And that’s a big part of that document, and again I’ll link this as a resource, but. Very successful companies wrap around what is. 0:36:43What is the value. The most valuable? I don’t know. Yeah, the most valuable thing to measure, which is also aligned with the most valuable thing for users as well too. And that’s if you have like a couple of examples we saw was wistia with how many videos are uploaded and then we talked about that. 0:36:55It’s just how many videos are uploaded for us. Is that moment minutes of audio and video transcribed? Is it keywords produced and insights that amount of text notes, so many possibilities and variations here, and I don’t think we’re quite resolved, but where? The fact that we’re thinking about this is guiding us in the right in the right direction. 6 – 0:37:21Yes, correct. And the one biggest factor Timothy from that book is you have to set up the pricing in such a direction that you grow with your customer. If you stop growing with your customer, that’s then it’s something is off, so it’s like always you have to set a price which if customer want to grow you also grow. So yeah, that’s example with the you can take an example of the Zapier ristea any any any other successful companies. Which who always grow with their customer is like you reach as a factor of zebes what you’re going to do right. You want to upgrade a plan. You reach a minutes of sharing your videos. 0:37:55What you’re going to do you include a plan. 1 – 0:38:00So like, yeah, that’s a very interesting factor which mentioning to the book one thing that. 2 – 0:38:06Is coming live for new customers battle which was after we had that conversation. It was that switch was at least we all agreed was getting as much media and text into the system was a valuable thing and yet we had annual plans that people would sign and they would pay for those annual plans. But we would only give them the allotted amount of hours per month. So every month we would reset their thing. But they had paid annually. 1 – 0:38:30Why would we not just give them the entire allotted amount upfront so they could actually start uploading files and get a value immediately? We have one customer who keeps they wait for it to reset and it’s so silly we put this barrier and restrict or that was completely unnecessary on our own customers and actually jeopardize the actual value metric that we care about and they care about. And because of that conversation that just clicked and I messaged him like what are we doing and he was like you’re right and it’s like it’s like a simple 2 – 0:38:59switch that we’ve made. It is going to create an immensely better user experience as a customer and I believe also show the value of speak and probably lead to 1 – 0:39:07people wanting to. Upload more media and actually progress and upgrade and grow with the system. 4 – 0:39:15Makes sense, I guess. For the if they do the whole forest plan for the whole year, what’s that 300 minutes per month? And then for the year? 1 – 0:39:25That’s 3600 minutes. Close back for his plan is actually 600 minutes OK, 4 – 0:39:32sorry so 7200. So 100 hours. Do we have people who need to upload 100 hours right away? 2 – 0:39:39I think so. I think it’s been acting once for sure, 1 – 0:39:43yeah? And it’s going to happen more going to come, you know, as we set this system up for more bulk media management and bulk analysis and comparison of multiple media file files in an overall analysis, that need is going to continue. And I think you’ve asked a very valid question and also this is the first time that we shared this with you. 2 – 0:40:00But why at least why not limit? 1 – 0:40:02If they do have a library that they want it done but just didn’t? It didn’t make any sense, and they’ve already put the investment into speak. We care. We were thankful that they even they signed up for speak and actually paid for an annual plan. Why? Why limit them like that so? 2 – 0:40:16You know part of the speakers sometimes think and move very quickly, but that is something we won’t go too much into this, but is also the other part that we’ve seen as more and more people start using speakers. 1 – 0:40:26The responsibility that we have to protect the user experience protect the changes that we’re making quality assurance on the development that we’re doing, and the changes were pushing. And I know that there’s a lot of work going on in that, even in a small team right now to make sure we’re doing that as best as possible. We don’t want to impact any of our users in a in a negative way, and it’s very important that we keep pushing out changes in. Successfully and making sure everyone is happy with the experience. 6 – 0:40:51Yeah, it’s like so far that I don’t know in in my in my world sort of common sense. It’s like that’s so much. It’s just sort of user common sense, like why don’t we just straight to the users like I was like? Yeah it is like if they held a minutes in, you know beginning of their plan or not. But it’s like there is no point to restrict the user if they already subscribed for one year. So it’s like they can dump the minutes, find the insights, or maybe they want to sell as a library. 1 – 0:41:20They can do everything what they want. I’m going to, and this was also tell me sort of ask that outcome. I have had you have heard you guys have all heard. 2 – 0:41:29My rant was those people visiting our pricing page. But then there’s not people signing up. So what is happening? What have we done wrong? And then it was pretty obvious when you look at the pricing page. She was this mammoth of a beast of duplicated data and information. 0:41:40This was there. This is our pricing page, it was massive. I don’t think people even got down to the bottom of this page. They bailed halfway through there like this is too much. I don’t understand. I don’t want to. 1 – 0:41:54I don’t want to look at this and and and how many things have we actually show now? Switch to show the updated pricing. 2 – 0:42:00But like how many when you’re just coming here? And I said this, the vascular one. Time to someone might tell you to go sign up for speaker. 1 – 0:42:07Go learn more about speak and then all the sudden you come to the pricing page. Just overwhelmed with information. Why? Why are we doing that to to people to our users and in the past? 2 – 0:42:15In a way I felt like. I felt like our pricing page was not assigned area of weakness, 1 – 0:42:21but it was almost like the last place I wanted people to go ’cause it was just like we hadn’t figured it out. We haven’t figured out how to communicate the value. We all know we’ve built something valuable. The users tell us that the customers tell us that. So to not have a pricing page to be able to illustrate the value of that felt pretty hurtful sometimes and so it’s not perfect and thanks. 2 – 0:42:43But thanks for the conversation. There has been a significant update and it fits. On one screen it my glowing tried to take this approach of not duplicating any data, 1 – 0:42:53each plan containing all the features in the previous plan plus the highlighted offerings. 2 – 0:42:59There’s more that we can do here, but this was a lot of. 1 – 0:43:03Thinking and talking and working through that pricing document and then that final moment that sometimes happen when you are just like so frustrated about something, you just do it very quickly. You just sort of execute on it and have a nice little toggle to show annually versus monthly. 2 – 0:43:18Seeing what this adds and then seeing OK this what’s actually included in the free plan? 1 – 0:43:23And then what are the valuable pieces that get added on as you actually upgrade? Whether that’s at the higher plans, adding team members, getting more amounts, getting a discounted transcription and analysis, getting being able to export PDF reports instead of justice, SRT captions, and then even increasing levels of support from our team. So if there’s anything that you guys want to add to that just to equation for Dollar who are listening for the first time. 6 – 0:43:48So if I understood correctly, the forest plan includes. All about all the features, so it’s like they can have the team management team collaborations and for second example, the sampling plan includes 3600 minutes, 1 – 0:44:02but including all other features which mentioned into the seed and sprout. Is that correct? For it is very correct. 2 – 0:44:09My only breakdown I’m having right now is so at 3600 for the annual plan and sapling and then you see forest. Is it clear that you don’t get the 3600 plus the 7200 or people adding? 1 – 0:44:21That’s my only thought about that. Do they actually think? Can you guys are better at math than me? 2 – 0:44:27Whatever that is, I don’t want them to think that they’re getting it. 1 – 0:44:31I mean, it would be nice if we could, but the 3600 plus the 7200 you’re actually getting 7200 so that was I felt the only breakdown of logic that might actually be happening in the current pricing structure 2 – 0:44:42that we have set up. 4 – 0:44:43Maybe keep the man said that separate from the other features kind of just keep it on the pricing and then start off like the column saying everything and seed. Plus this, but try and keep the meds. You know ’cause that’s probably going to be like the volume metric then yeah, 2 – 0:44:59that could be like zeroed in on exactly. 1 – 0:45:01So yes, that’s that I one of the amazing parts about that price. Intelligently document that was made so clear was that pricing is a team thing, and generally in teams that there’s no one who actually owns it in a way. And so I went. So I’ve sort of journeyed forward ’cause I just couldn’t stand looking at the pricing page anymore, but this was just sort of the first iteration that I want to improve on with your guys feedback and hopefully customers feedback. As well, too, that’s already amazing. That’s already amazing and beautiful to set into the one screen. 6 – 0:45:34But also having that understanding about which features are important. It’s not redundant too. It’s like, oh, this is not included. This is incredible. It’s like it’s very straightforward, 2 – 0:45:45and we’ll see. We’ll see how this thing we had some sign up this week, 1 – 0:45:49so we’ll see, you said something very interesting to me after was I wanted to see where the X is for you know what? You don’t get in the plan? Then you get in the next plan. An I’m still thinking about that a lot, but a couple of those examples, it’s like here. Let’s not highlight we’re not giving you. Let’s highlight what we’re giving you because we have. 2 – 0:46:09We have provided so much. We’ve done so much work to build this and we we’ve given a lot, so I hope highlighting that was just something to like everything is green checkmarks there. 1 – 0:46:19We didn’t do that very typical like axe. Here’s what you don’t get. It’s like here’s what we’re actually giving you, and we want you to succeed within this plan. So just just something else that that there so. 4 – 0:46:31An important point that came up in that pricing document two is it was saying the different, so we have the four different subscriptions. You can go for an the idea that they’re trying to say is for each subscription is supposed to be targeting like a specific like customer profile. So like our customer profiles can change depending on the subscription they go to. Um? And we’re also talking about, you know, maybe we should be focusing more on like a company size of 50 to 200. 0:47:00But that’s not entirely reflected. I don’t think. Maybe it’s depending on the Department that we’re actually targeting, but it seems like it’s more geared towards. You know, individuals in the first 2 and then like later on, it becomes more about like you know 10 to 50 and then 50 to 200. 1 – 0:47:24So just something to think about like we’re looking at each individual subscription is like who is that for exactly? Yes, and I agree, the names are a little extract. 1 – 0:47:38I’m thinking about that a lot too, and even you know in some plans you see for for teams of this size or organisations of this size, like we’ve done some of that through the actual members. Like you know, five team members who would be using this. So in a team that obviously not everyone is dedicated to media functionality that might make sense for an organization since 25 to 50 people, or I think there’s still some more clarity that we need on that. I still love the names with the themes of forest and. You know, see the forest. 0:48:06But I agree there there could be some more clarity I think, especially if you’re coming off the first time. 2 – 0:48:13Like oh, this is cute, 1 – 0:48:15but I don’t know if this is for me or not, so I don’t know if you have anymore thoughts that sold Tim Lauren on pricing. I know we’re at the end of our time. Here is one other question I want to ask you guys at the end of this. It’s a short. Should be a short answer, but that’s not anything out. 0:48:29Some pricing here. No, that’s pretty good. 6 – 0:48:32We still have it. We still need some brain storming in terms of the GNU always features and solution we had. It’s like. We just have to manage in such a way that we can just change the. We can change the features which category goes into the beach. Plan when we cannot change the plan price every six months or three months, so having that consideration about so yeah, that’s that’s required a little bit more brainstorming about which features which new features we are adding, or which new solutions we are adding in which category, 1 – 0:49:02and how does that going to stand. And this one thing that’s not in the pricing plan, which is one of our favorite features, is the embeddable recorder. So there’s something still missing here, and there’s still definitely some work to do. 2 – 0:49:15My question for us, for all of you before we leave, 1 – 0:49:18this is more of a manifestation thing, but it was if you have one and only give you one. But if we could have one, if you could have one guest on our office hours and we got to interview them, get to ask them questions and they come and spend an hour here. Who would that guest be? Don’t ask. The old quick that’s all OK. 0:49:35Likes Freeman. Oh wow, that’s another good answer. Timothy’s might not have any answer for us. He’s got these. You’re a mute if you’re going to say. 0:49:455 – 0:49:51I would. I would love to bring a. Her name is. Any Jean Baptiste she is a head of inclusion team at Google. Yeah too buzzword name but nothing wrong. Annie is really smart. She’s she’s really smart. 0:50:09She wrote this wonderful book about just user experience and thinking about customers in that in such a deep matter. Total fan of her and I would love to bring her on. I’ve never heard of her, 4 – 0:50:28so I’d love to look into her somewhere. 2 – 0:50:31Second surgery Sahil Sahil sometime to meet him for sure. About you. Ask the question that I don’t know. I would love to. I guess this is maybe a silly answer, 1 – 0:50:47but I would love Larry Larry Page or Sergey Brin and we were, you know, we were talking a little bit earlier about some of the systems that we built and how it interacts with search engines. And I know there’s still a lot of skepticism around Google and what they’ve done, but the information? The death help people with throughout time still blows my mind every single day. I think about it that I could just type in something and get the, you know, the most relevant valuable answer you could ever imagine. So those two people, but and that their burners, as in they go to Burning Man, which plus one on that. 0:51:23So I I know there’s some very interesting stories from there. 2 – 0:51:28I’m sure they’ll be some more people that we can think of, 1 – 0:51:31but just that idea of how many things as a team we’ve collectively manifested by just putting it out there and saying that, and maybe maybe won’t come on the office hours. But I think it’s really nice to just think about that and and and what we could actually learn. Learn from these people. Anything else before we wrap this one up. 1 – 0:51:51That is pretty awesome. Looking forward to the next one. 6 – 0:51:55We talked quite a bit about the VIS visualization. Part of each. We added quite a bit on the mindset and the pricing part. 1 – 0:52:03So yeah, these are the good talk we had today. I always enjoy this. Look forward to this every week so thank you again for the time. Today I will see you probably after this call. I’ll talk to you again soon. Will take this into private speedboat now. 0:52:15But thank you again for joining and everyone who tuned in who watched us were really appreciative of and we’re just going to keep building for you. Keep innovating and very excited for what’s to come. 5 – 0:52:27Thank you. Thank you.
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In This Discussion:Awesome Speak Ai Office Hours session with Financial Advisor Joseph James Francis known as the "Budget Boss" on content and growing his business.
In a super-competitive business, Joe has grown his website https://www.budgetboss.ca to reach thousands of people each month, built his social media following to over 25,000 and expanded his business for his best year yet in 2020.
We talk about how prolific content creation has helped spur that growth and ways to make valuable content production efficient and effective.
Thank you so much for joining Joe! A ton of amazing insights here.
https://www.youtube.com/watch?v=iQxkViuUUxQ
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Transcripted (Unedited) - 64 min read (12,721 Words) Tyler Bryden – 0:00:00Here. OK, we’re recording. This is speak office hours three. We made it and we made it so far. If you’re joining in for the first time, this has been something that we wanted to do for a long time, but this is sort of struggled to make happen. And then during the start of this year was like, OK, Let’s do it. Friday 12:00 PM Eastern Standard Time. 0:00:16Let’s all hop on a call and just talk about what’s going on. Talk about the work that we’re doing, how we’re seeing adoption of speak, how we can help the users that we actually have, and really, also, you know, we’re all very passionate about this stuff, so it’s also. You know, sometimes broad discussions of technology advancements, or how can we solve some of these complex problems and really just an ability to have really transparent, exciting discussions about what’s going on in technology and also looking through the lens of speak. We might have a special guest today we saw him try to come in and then disappear. We don’t know if he got scared right away and he saw things like I, you know why I don’t actually want to do this, so he might hop in at any moment and is a longtime friend of the team here and some very interesting things about how. 0:00:59You know he wants to know you speak to grow his business. I guess it won’t get too much. I’ll let him get into that, but the idea if he does join in is. Let’s ask it. You know, let’s hear how he’s doing here, how he’s grown, ’cause he’s grown significantly over several years. 0:01:18Let’s ask him some questions about you know what’s working, what’s not working, and then really see what is the lens that speak, can help, and then what’s outside of the lens? Because my guess is there’s a lot of people who are sort of having the same questions around what we’re doing, so I think it’s a really nice exploratory way to understand more and also understand the needs of an awesome person like this special guest will not name ’cause he might not come. That’s it for me. I hope that was a good enough introduction vessel. Anything else? Yes, perfect awesome. 0:01:47OK, so while Joe is, you know damn it. I said his name Oh my God after oh does. Wow, well I ruin the surprise. Sorry guys, I got excited. I we have a couple of minutes before if he does join. 0:02:00So I’d be wondering if you guys have here he comes so I don’t even have to do this. Let’s see if he comes in here right? He’s gonna be put on the spot immediately so will. Well, just see how he’s got. He’s been doing live streams and recording for awhile now, so he should be pretty savvy with the tap areas Joe. 0:02:20Can you hear me guys? We can hear you John. I know it wasn’t the tech side of it. Joseph “Budget Boss” Francis – 0:02:29I actually got a phone call that second so I like it was emergency 11. I’ve been waiting on so I’m like I’m not going to go on and then. Tyler Bryden – 0:02:37You know, be a yeah customers first, so that’s what I like. So you’re coming in right to recording. We were like, OK Joe sauce and then he didn’t want to come in and he just like he was just done immediately. So pleasure here? Yeah, that’s exactly it. 0:02:52I was when I knew a comment like that would come. Trying to think of how we can structure this Joe, we’ve known each other for quite awhile. My I’m not setting any ground rules, but off this first of all you’re allowed to swear if you want swearing is OK politics. We will leave out ’cause I know we want to catch up on that, but that’s not part of this discussion today. What I would love to do, we’re grabbing the Gallery view so we can see everyone at all times. 0:03:15I would love to just hear like a little update from you, obviously just as a friend, but just for anyone who’s watching this in, like wondering who you are. What is budget boss? Who is Joseph Francis and like? What has happened over these last few years? As you’ve actually started your practice? 0:03:30OK, now that you all put you on the spot but he just can’t swear and I can’t talk about politics. OK, no, I’m not. Obviously I don’t know you can swear you can’t talk about politics. Joseph “Budget Boss” Francis – 0:03:45I’m not going to swear or talk about politics, but you know, I’m glad you know me well enough to say those things. No, like it’s with budget box. Yeah, we’re coming up on March 9th. Yeah, I believe it’s March H Mart. March 8th will be four years so you know you remember. 0:03:59Year old propel days back at the University and getting started? And yeah, so it’s been a long time now. It kind of just flew by. But um, what? It’s sort of going on now is that the business my personal business is expanding. 0:04:13So what I want. What I’ve been doing with budget boss is just basically building it as my business builds. Now the problem with the. The business that I have is that the business that I have the advisory practice in budget boss are almost like 2 separate entities, right? So the goal would budget boss was always to Legion, right? So Liegen bring in clients from one as into my practice as an advisor, but. Which in it’s worked all my biggest clients have come from budget boss one way or another and even if it was not directly, they message through there. That’s how they saw me. 0:05:02And then you know. So the growth of it overtime has sort of coincide with the growth of the business itself and the goal overtime would be to meld the two so it’s almost one sort of entity that. That’s how my clients communicate with me and the big issue with it for me is always been like the actual company that I work with. There’s compliance issues, and there’s all sorts of stuff, so I can’t really use their branding and whatnot, and I never really wanted to to begin with because it’s tacky and whatnot, but at the same time to my goal is always to establish myself with the company, and then when I blend the two, it wouldn’t be as sort of a much of a dramatic shock to the company to do so because you know, Tyler Bryden – 0:05:53if you’re successful, they kind of leave you alone so. And So what, you know, there’s two things that I’m, you know. I’m really fascinated and is like one of them is like, what do you believe are your biggest like levers for the growth of your business? And then I just love to hear about the specially the start like prolific content creation that you’ve actually went through that you know not to give away too much. But I do have access to some of your analytics and stuff, and it’s pretty extraordinary to see you know some of the traffic. This generated some of the terms that you’re ranking for and then also just on Facebook and stuff. 0:06:22So we hear that like 2 mechanisms. What’s the big levers for growth and then also you know talk about that. Like prolific content creation that you’ve actually gone through. Joseph “Budget Boss” Francis – 0:06:36Well yeah, I remember you know and you remember. Obviously Tyler when I first started and you know, I I spent probably like 5 months trying to create content to put into the site and it was just constant like and I thought I I thought I wrote like 10 books. And then you made the site and I looked at him like that’s it. What else is there right? So then I’m thinking I’m like OK? Well, at that time it was like I don’t. 0:06:59Have enough content like you know if content creations, it’s difficult. It’s very difficult, time consuming so you know when I first started and you remember this Tyler I made a pledge to myself that would write a blog post every weekday for a year. So at this point it’s across about 420 or so. Last year it slowed down a bit because I got I just got super busy with work, but I decided I’m like OK, I’m going to do at least one and these are long blog posts that I’m writing now. Like two 2003 thousand word block close right? 0:07:32So there’s pretty in depth content. When I first started, I was doing one a day. Three years ago, four years ago. It was, you know, 500 words, which is fine, but it went down to three a day in the second year, and then one a week in the third year and then it trailed off by the end of last year a little bit and now picking it up again. So doing one week and the actual engagement. 0:07:58That’s the most for the most part. That engagement that I’m getting a lot from his Instagram and Facebook. But I get it comes from everywhere. It really like I have people reach out to me on Twitter. I have people reach out to me just straight on the website. 0:08:14I mean you help me create the the sign up for the worksheet that I created Tyler and you you help me implement that. I mean over 500 people have download that worksheet which is pretty cool. Yeah, email is over about like close to 1500 now and I haven’t really started email. Um? You know, it’s almost like a. Tyler Bryden – 0:08:40A failure like a fear of launching because you know that unsubscribe button is like. That we see that yeah. Oh yeah, like every time you get like so I sent out at Christmas so Merry Christmas blah blah blah and then unsubscribe. Joseph “Budget Boss” Francis – 0:08:55I’m like oh God. So there’s there’s a well rounded approach to my engagement. I do Mail campaigns right so I have like 800 households that I send letters to, and those get a lot of engagement, like suggesting they emails funny people. If you get a letter, you’re reading it. You get an email, you know, and that’s sort of the how the world’s kind of changed. But there’s all sorts of ways that I’m getting engagement. 0:09:23Obviously the two big ones are instant Facebook, but. What I find is that I could play the instant game, you know, get in the space of. Sort of money, influencers and how they operate and then follow me follow you like engagement. All that and I know how to do it like I know what to do. But it’s very time consuming. 0:09:48Yeah with it as well I find is that it’s false engagement. So these people aren’t going to be my clients, so why am I pursuing them as a yeah? You know it’s there. I budget Bob in Boise. ID is not going to be a client of mine. 0:10:03Yeah, liking his posts and all that, that’s great, but you know what I mean. It’s kind of a thing where to play that game. It just it drives up numbers and it looks pretty right. But you don’t get real hardcore engagement. So the goal with the social media was always to build a web around the people that know me. 0:10:19And then what I’m finding now multiple years later is that the consistency of it is drilling in the head that OK? When I do need to do something? This is why I’m going to, you know, people will follow me for three years or reaching out to become clients now, right? Yeah, that’s a cool thing. Tyler Bryden – 0:10:44I could ask many questions, but that’s all Tim Lauren. Do you have any questions for? Yeah, sure Joseph nice to see you just that. Vatsal Shah – 0:10:51That’s very interesting. Is like what you said to beginning with his like you know the content creation is stuff and like you took a places like oh I want to write one article a day for one year. Is that correct? Yes Sir. Yeah and then it’s like you wrote around you started with 500 words and you end up with like writing 2000 words, a naughty girl that’s that’s amazing. It’s like the question I want to ask around that is like. 0:11:11What is the drive? What change is like? How do you decide what you want to write about an article? Do you decide like previous Manor, like as soon as you wake up is like oh I want to write about this? So like, how do you plan? 0:11:27What is that drive? Which converted from 500 words to the 2000 words particles so? Joseph “Budget Boss” Francis – 0:11:34So yeah, if anyone Tyler knows I’m a talker, right? So I was not allowed to say so for me the big what I found is that when I was first writing that 500 or smaller articles because of the volume. Of those five, like one a day, five days a week. It’s hard to. It’s hard to come up like so if you have a theme like personal finance, whatever, and we’re talking about saving money, I can write 5 smaller articles about saving money, or I can write one prolific article about saving money, and I found that that was more useful, right? Because I can jump into and I’ve got a pretty good system on how I create blog posts, and so I find that I can actually save more an it. 0:12:16Let’s say you chop your article into 10 points. I feel that within those 10 points, there’s going to be something that sticks with you know that sold or Tyler or Tim, or learn, and in that situation I can actually encompass more things. But then one of them or two of them will be relatable to people as opposed to write an article mass produce an like multiple, which wasn’t a bad idea, but I just find this is a better idea and then someone will just see headline. You can craft the content a little bit better that way I feel because you can. Sort of click bait. The you know the title and the picture and and then with one article you can pick up on current events that. 0:12:56That’s sort of how I pick it as well, like. Things are happening like every minute, the world changing right now so you can sort of jump on that real quick and get people into it, Vatsal Shah – 0:13:16right? So that’s very interesting. I just want to add some statistics here is like Joseph Tyler. It’s like what one long-term blog post can convert. This is like this is like the trending statistics. Says is like you can convert to the file LinkedIn post from one article that can be one indie hacker post or one video. If you go down onto the social media that can be converted to the fight weights or 1/2 IT thread. 0:13:35Or maybe you can post the same article on the let’s say three Facebook group or three LinkedIn group. You might can convert 1 video clip to the three video clips and you can say or three video clips to that converted to the audio clips so that one Article, One 2000 word, can reach out to the hundreds and hundreds of people by just that strategy. So that’s very interesting for sure. Joseph “Budget Boss” Francis – 0:14:03The big thing about it is going the other like and this is where you know I’ve. I’ve been fascinated by speak for the longest time, it’s just you know, I just I wish we could invent six more hours in the day. Tyler Bryden – 0:14:14You’re on that right, Tyler, working on it, buddy. Yeah, Joseph “Budget Boss” Francis – 0:14:18so we invent six more hours in the day. You know, ’cause you know I’m a one man operation right? Which is difficult, and even my assistant because of covid. She wasn’t brought back on with the company, right? So I’m in the mix looking for another one. But as the business is expanding, you know I’m getting my phone just blows up. 0:14:37I can’t keep up right? So adding that side of it in an I know the way Tyler thinks is time is the biggest resource that we have. So eliminating tedious tasks write an like you mentioned and this is where speak so innovative and awesome is that you know I can sit here and talk for 20 minutes and then write a 2000 word article while I’m doing it right. So that’s where it’s really fascinating to me and I do believe there is a place for written work. I believe it’s. As time goes on, it still stays relevant, but then I can you mentioned or I mentioned and you reiterated. 0:15:11That’s all that oh the five posted week. Well, I can do. One longform blog post but then? Five longform blog posts that using speech technology and then. It takes me, say an hour week total for those five posts, whereas the blog post to write it and create the content for it and the pictures and whatnot takes like 3 hours, Tyler Bryden – 0:15:40right? And even from that perspective, like I think you’ve talked about that sort of fear of like the Mail list in the email. But like you know, for you know I’d be interested to know how much you actually go. Do you know, I know, that was sort of playing that role in the past, but like, look into analytics or look into the search terms that are coming through and seeing what pages are not only ranking best, but for example, what pages are people spending the most time on? Because that can help you say you know what this piece of content seems to be really valuable. Let’s drop this into the Email newsletter ’cause I know that it already delivers value for. 0:16:08Readers kind of thing, so something there. My only you know, my only caveat, my caveat there, but I’d be interested to know is since we started you know you had this idea of who your customer was. You know four years ago. And congratulations by the way, like you know that the failure rates of businesses. Financial like you’ve done an incredible job to actually be this successful so far. 0:16:28So I you know, I just pure work ethic and hard work, but also good smart work as well too. So I just wanted to say congratulations on that but. You know what? Who are your customers that you see today? You know, obviously you’ve got people that you’re helping support, but I’d love to hear that and like, how did you know what the difference is from what you when you started to now and then? 0:16:49Also, like what are those things that actually obviously you’re delivering value to them, but in the end, what comes to help you also grow your business as well too? Joseph “Budget Boss” Francis – 0:17:02Well yeah, that’s a lot. No where yeah so my my sort of client is my goal with budget. Boss was always to create because there’s. It sounds everyone like everyone in this is Accredo mine. Everyone should have some talked about their money, whether they’re madly in debt or a millionaire or anywhere in between. But the big issue with it is that again, time is of the essence, right? So if I’m going to be spending, you know it’s sort of like a job you would do when you first started Tyler, you would probably spend, you know, three days on a job that would pay you X and now you’re like, well, you know I can’t do that anymore. 0:17:43I don’t have, and it doesn’t mean that that. Person is not valuable or just adds value, just it’s just the time that goes into the work that you do. So as time has gone on. What I always wanted budget boss to become an and hopefully it it’s there are getting close to. There is a spot for the people who are low dollar value in terms of revenue to me to have the resource where they can go there and see things that will help them correct their own financial situations and then when they’re ready to convert, convert right. And that’s where the biggest issue becomes is that you can. 0:18:18When I first started I would often get bogged down. Um, spending days on a client that you know they needed help and rightfully so. But also I make no money off of right and that to me. Is difficult, it’s it’s a difficult thing and it’s a different like you get to a level in your business where. You you just can’t spend that time you can, and So what the client base is morphed into is highly converting. 0:18:48You know people people are reaching out to me with direct. For lack of better purchases like I need insurance, let’s do it. I need to. I need you to manage my money. Let’s do it, and at first it was a lot of circling around to get to OK Tyler by the insurance or Tyler. 0:19:06Invest some money. Now it’s like OK, I have this. You do this right and that’s what I wanted the ball with. It was always to get to a point where people just called me in hand me things. And if you’re doing things the right way, you don’t have to worry about. 0:19:26I mean, I don’t worry about the job that I do. I always know that I’m doing the best for the client. So in that situation. You know I have a process in terms of that and the client. The nothing’s changed drastically. The bigger thing is changes that the you know the commas or the zeros behind the numbers right? 0:19:39And that will only increase overtime as I start to. The more people you meet, the more people you meet with higher networks and stuff like that so. Yeah, so in that yeah, it’s just kind of a the ideal client. I mean ideally I would love to have 100 millionaires investing their money with me, right? But you don’t. I don’t know 100 millionaires right? 0:20:02So you know, I know like maybe a couple of potential ones I’m looking at right now. That’s why I got it. That’s why I’m hovering around in the background all the time. You guys, in case you know you get bought or something, right? You gotta you gotta meet people and the big purpose were budget bosses. 0:20:24Just eyes. It’s just an an that’s something that can you. You’ve met Matt, Santa Tyler. It’s just it’s just Legion and Legion and follow up. It’s a Legion follow-up Legion. Tyler Bryden – 0:20:39Follow up and. Yes. Keep everyone in the funnel and that’s it. Part that I you know you touched on a little bit earlier, but it’s like the creation of content overtime just builds up trust. It shows that you’re like dedicated. You know there’s so many articles that you know that you’ve written, and even the headline has just stuck with me and like I don’t know, do you mind if I just read like just about two or three things that your ranking in the top 10 for that are awesome here? I don’t know this by the way, Joseph “Budget Boss” Francis – 0:21:10like you see you, you ask the question just a second ago. Tyler Bryden – 0:21:13I don’t know if you’re checking these things honestly. No, I’m looking at them right now. Yeah, I’m not love to know. So in the top 10 right now. Deadbeat boyfriend so I know I’ll never forget reading that article. ’cause it was like, how do you know if you have a deadbeat boyfriend and it talked about the finance, you know finances enough. And first of all it’s hard hitting. 0:21:34But there are people who are searching for that. You know what I mean? Like there’s some very amazing things like here’s another one. What the rich don’t want you to know? Like there’s some amazing things again. 0:21:46The boy, the boyfriend one is GAIL GAIL van Oxlade. So that’s you know, you know, sort of. You know people are going into. Joseph “Budget Boss” Francis – 0:21:55Thousands and thousands of her, and then they’ll come up with my article. Tyler Bryden – 0:21:59Life is too expensive, you know, like these are long tail valuable searches that because you’ve put the work in the content, you’re ranking for an showing up in the top 10 and driving, you know, incredible search traffic. And I think now the next step and we’ve talked about this and now this is a little bit outside of scope, is how can you take that search and actually turn it into, you know, business for you, or at least give the value in return to educate people. And just as a note that that worksheet download, I remember doing that project with you and I didn’t realize that that’s. Lot 500 downloads. That’s that’s amazing. 0:22:28Like so it’s working. It’s now just seeing OK, what’s working and how can you make that even more streamlined? That’s amazing man. It’s weird though Tyler because like I when I first started is like, Joseph “Budget Boss” Francis – 0:22:41OK, you know, tax free savings accounts. What are they? And it’s like I remember when we had we weren’t using Google Analytics and what you had a WordPress embed where I could see like and I’m like 3 people like is like probably being you and one other right? And I’m like who’s reading this? No ones reading this. And now when the problem with the content is that there’s so many people in this space that are writing. 0:22:56Unprovocative content and the issue with it is like there’s gotta be obviously some value to your. Not like OK, why your boyfriend is a deadbeat. It’s not going to like you can’t go off in like some tangent, right? But you gotta like, there’s gotta be some financial value. It’s always gotta tie into that. 0:23:22But people read that. No ones going on Google to read. You know, very rarely tax free saving account stuff and that kind of thing and but if they read that and then they know you do that, then they’ll speak with you right? And again, just the eyes side of it is what? You know, actually in it’s funny, I thought of you right away when so we had a wealth manager where I work and he I was. 0:23:46I spoke with him like well I want some higher net worth clients like because I’m putting in a lot of work and you know if they are they have more wealth than I make more money but then they are more satisfied and everyones happy he’s like. So he started to divvy up my week like what do you do every week? So he knows about budget boss. Mind you, is not with the company anymore, so that will say a lot, but he knows about budget boss, so he’s like OK. So how much? 0:24:14How much time a week do you spend on that? And I’m like well. Probably have like 25 to 30 hours a week and he’s like well, how much do you spend on working within our company like? What do you? I’m like probably about, you know, 3035 hours a week is like it’s not possible like. 0:24:29Like you don’t work 60 hours a week, I’m like, yeah, I do like it yeah right well and he’s like well why OK? So why are you putting in? Like in at that time, this was two years ago and the the follows in the the the visits to the site and there the conversions were much less right. And he said, well, maybe you should shift some of that, like how much dollar revenue are you generating from budget boss versus your work with the company? I’m like, well, not too much or budget boss a lot more with the company. 0:25:01It’s like, well, you should probably shift that. In shift that time effort into that into the company work and I’m like well no. No, because like the the com pounding effect with it, there’s a breaking point and I always knew what like it would come. And I believe it’s starting to happen is that there’s a threshold where you hit a saturation point where. The level of eyes just envelops it just goes much further and it takes the time in the time and the time. You never know when that will be. 0:25:31Could be one article could be one post. It could be one thing and you never know which piece of content that is or which. Whatever that becomes meme worthy or whatever, you never know and I’m not gonna sacrifice the effort. I’m putting into this to ship to something that may or may not make me money overtime, but something that I know will. And that conversation I had with him. 0:25:53I thought of you immediately and I’m like, no, I’m not no, I’m not. And then he asked me this question too. He’s like so if you had to make a choice and you had to choose budget boss or working with the company, what would you choose? And I don’t even think he like put a period on that census night. I’m like budget. 0:26:11He didn’t. Even the words didn’t even fully get out. It’s not like budget. What he’s talking about, like what? I’m like, yeah. 0:26:17Yeah, that can be forever. This may not so ultimate thing about it for me was just getting to the point where the saturation level I believe is hitting that threshold. Where I mean even the likes and followers on Facebook over the past two months has been 10,000 whereas it took Me 2 three years to get to 10,000 right? So it’s like it just hits levels right and the reach outs and all that stuff. So you never you never know when that. 0:26:47Part will be, and that’s where um and it’s sort of like what what, what you guys do like. You’ll hit a level where you’ll get your first 100 people and I feel like take forever and then all the sudden. Bing bang boom like you you get from 500 to 25,000 and X time right? Like and it’s the same amount of time. Tyler Bryden – 0:27:07And yeah it’s weird day but even not even and I’ll stop and then I’ll let Tim that’s allowing anyone jump in here but just think it’s also that just that content sort of web that you’ve created. It’s like who is Joe. I found I stumbled across him or budget boss. What is he done? It’s like 3 years worth of like you could get lost for hours and it’s not and it’s very powerful. 0:27:22You put a lot of effort into the content and it’s like. Just that trust level. It’s like this guy knows what he’s talking about. Anyone who can spit out 2000 words this many time over well written, structured about financial. I’m going to trust him with my investments. 0:27:40I’m going to trust him with insurance. He obviously knows you fired up about insurance. I’m going to use him for insurances. I person you know like that, so I think that’s the part that again has those compounding effects. And I think now just looking and taking a revisit with a couple adjustments and stuff. 0:27:54Those compounding effects will even accelerate at more, Joseph “Budget Boss” Francis – 0:28:01so it’s sort of the level on networks like OK, Now it’s like. What next, Tyler Bryden – 0:28:05right? So I’ll I’ll shut up for a second. That’s 110, but there’s just a couple of things that I’m thinking about quickly. Is like you’ve put out the written content. That stuff is ranking. You’ve also done started to do live streams. One of the stacks that was really interesting that started speak, and we even were working on it. 0:28:20Was those like live streams and video content? And how could you re purpose it? And what I was finding was taking a video, uploading that video to YouTube, transcribing it, putting the transcript on the page, and then pushing that page to an RSS feed so it would go to a podcast. Was one of the most powerful stacks for marketing and like quick search engine rankings that I’ve ever seen and so I think there’s something there that you know we’re trying to get like that efficiency that you’ve always talked about. It is like your you want to just talk and create or write and create and the rest of the stuff actually happens. 0:28:48So that was something. Yes, exactly what I’m doing. That’s not true. I just hearing your development the way your thought. Processes overtime is amazing, so I don’t believe that’s actually true. 0:28:59But you know, that’s just one thing that I wanted to add. And then there’s just two. Now what I’m seeing here, just as a quick thing is like optimization of like terms of site seeks, seed and experience. But now it’s like can you start to even build more? You know links and credibility and domain authority back to your site so you you’ve already got the content. 0:29:16So now it’s just, you know, amplifying that even more so I’ll shut up. For second is one thing I’m going to show you at the end of this, but that’s all Tim, any questions or even though I’m sorry I know your financial guideline, you might actually have real questions for Joel showed up for 2nd. As more occurs about like the log that you brought up, the live streams, is it mostly just like financial planning that you’re still talking about or you get more into more like a free flowing conversation at all? Joseph “Budget Boss” Francis – 0:29:52Well, yeah, it’s it’s mostly what I’ll do is. I’ll release the written word and then use sort of live streams or video to bring people to see the written word, or to sum it up and say instead of reading it, they can hear me picking out the best points. Um, ’cause I mean video is obviously where it’s at, right? So in terms of. I mean, what I would like the real goal is to actually be able to. Deep dive into. 0:30:19Go sort of off for lack of a better term off the rails a bit and sort of talk about things that I really, really want to talk about. The problem with that is that getting to that point and doing it the right way is kind of. You know, it’s like you have these things in the back of your head, but like to you don’t want to put it out and until you know exactly how you’re going to put out, there’s gotta be sort of a rhyme or reason to that and sort of analysis paralysis with me. In terms of that. When I like how to like what ’cause, I mean, I could literally talk for five weeks straight and. 0:30:54You know there’s got to be some sort of rhyme or reason to it, right? So and the big problem with it right now is that the space is very saturated, like the space that I’m involved with, and I’ll go back to when I first started. I was looked down upon within my office about what I was doing, like what’s he doing? What is that? Now they’re all doing it. 0:31:17They’re all doing it right, and that’s why I’m happy. I continued on with because I got those four years of. Growth behind me that I I don’t need to start from right, but the space itself, the personal finance space online in terms of influencers and whatnot is so saturated like everyone had a New Year’s resolution to be a financial influencer. Unbelievable, the one big difference about it though, is that I’m actually a licensed advisor, which most of them are not so. That’s where it helps. But yeah, I definitely want to get into that area. 0:31:51And that’s where speak is actually. Something that’s very important to get involved with, because when I get into that zone. I want to be sort of a polished complete. Area as opposed to just you know me. Writing A blog post on the fly kind of thing. Tyler Bryden – 0:32:08And when you get into that zone, do you think it’s still going to be about financial planning? Or are you thinking something a bit different than? Joseph “Budget Boss” Francis – 0:32:17See that stop right because. I can yeah. Yeah, if you put a tape recorder in my house and heard me talk at business, which is so the big issue with it is that we’re also when the problem is is the space that we’re in the world that we’re in right now? Words can be so misconstrued in such a way. So like you, I try to stay on topic as much as possible and put Nuggets of provocative iti out there as opposed to like you know when you when you when you jump into an area that is can be seen as extremely provocative. And you’re not, say, a Joe Rogan. 0:32:55You know then you you kind of you can kind of get cancelled real quick, right? So not a lot of room for personality I guess then well it’s it’s top right? I mean my personality and come out in several ways even when talking about finance like Debbie boyfriend thing like in you know I had like the comments on the bottom when I first released that like that post. Got like 500 views within like an hour when I first released them like and then women were having conversations with each other in the comments and then they added someone hey at. Tim or whatever. 0:33:27This sounds like it sounds like you or Bob and it’s like oh right, Tyler Bryden – 0:33:33so that’s also inside of your power though, too. Right away. You’ve differentiated. It’s like where do I go for raw, unfiltered financial information and advice and thoughts? Hey Joe, the budget boss is going to tell it like it is. You know what I mean. 0:33:45So I think it’s been a powerful Brandon differentiator for you. I think it, and I think the big thing about it. Joseph “Budget Boss” Francis – 0:33:52I was really worried about that too, and I talked to, you know, I have a friend you’ve met Shawna who I work alongside and. You know she recently joined the company, so our goal one day is to you know, form like Transformers and Optimist Prime and make it happen. But the big thing about it is that she’s worried about voice, right? And I was worried about voice, but then overtime I started realizing like. You know people are going to segregate themselves if they see something and they don’t like it. 0:34:16As long as you’re not that and that’s a worry about being too provocative where they can jump in and just latch onto something. And try and shut it. But if you’re not, if they don’t like it, then they they weren’t going to be a client anyway. So the way I look at is like. When it hits, it hits hard. 0:34:38When it doesn’t hit, I don’t know, so I don’t really care right? So and when it’s it’s it’s. It’s a good differentiating factor between me and everyone else who does what I do everyone else. And that’s literally everyone else. And that’s the that’s the cool thing about it in my opinion. 0:34:54And as you know, the career grows in the education continues along and whatnot. It’s it’s definitely a huge differentiating factor. Tyler Bryden – 0:35:07I feel that’s all. Tim, any questions before and then I lost any questions from you too. And then Joe, if you have any questions we drilled you with questions this whole time so you know if there’s anything that you want to know on your side. But yeah. Bachelor Tim anything for Joe that you want to know. Timothy Fosteman – 0:35:24Yeah, thank you. Actually would love to circle back to like 20 minutes ago to the part where you’re writing blog posts. I was really excited to hear. And by the way, um, I’m sorry. I gotta introduce myself, Joseph “Budget Boss” Francis – 0:35:35but it’s it’s nice to meet you, by the way. So I mean, most faces I’ve seen probably in two weeks. I I’ve seen one person in the past two weeks so it’s nice to see faces. Timothy Fosteman – 0:35:47OK, good for you. Um, I’m a junior here and junior engineering working on making speak possible and technically. Although Vassal is is is our absolute bulldozer to ship the code and and everything. But he does. He does the most job. I’m just talking now, OK? 0:36:06I just wanted to ask you actually a couple of things, but most most interested in you are writing blog posts and it seems like you we really can’t. Adept actually looked into couple of them. It’s you know I I command you in that very much, but I wanted to ask you how and so. One of the ways that at least I would do my blog posts on a technical article, so would. I would take a book. 0:36:31And now we take a chapter and I would sort of summarize it, but then expand in every in each section. What do I think about it and bring all the perspectives that I already had before? Joseph “Budget Boss” Francis – 0:36:45How did you do that? OK, yeah, so the hardest. The hardest part is always picking the topic right, like you pick the topic and I mean what the problem is is you have to pick a topic that can be expanded upon. You can pick something that OK I can write a paragraph and whatever, right? That’s not. That’s that’s a insta post. 0:37:03That’s not a blog post, so picking the topic. But then what I do is I try and break it down into chunks and so. A catchy, catchy. Title or a catchy topic and then catchy points within it, right? So I can OK signs you’re dating a debit or whatnot, right? And there’s maybe 5 to 7 points from what I remember that article ’cause I wrote it so long ago that are truly financial or financial related parts. 0:37:23Then there’s a couple that are just winging it. Like I mentioned, one time was video games, right? No offense. If any of you play video games. So read read the post. 0:37:43Don’t hate me, sorry. Uh, but um, I can I break it down into sort of digestible parts. So for instance, if the topic is tax free savings accounts and why they’re important, I’ll pick five reasons why they’re important. Now I can write a paragraph or two paragraphs on one of those points pretty much free flow, right? And why that one points import? 0:38:06So as long as I have like I’ll have a notepad and I’ll write those 10 points or five points to breakdown the article, I can expand. On those pretty easily pretty easily, and a lot of that’s coming from now, like and that’s why my earlier posts were a bit smaller than reason being is because I didn’t have the on the ground in the field experience to really expand upon good things I’ve seen, but even more important, bad things I’ve seen and mistakes people have made with things. And now I can like. I have five years of experience in the industry where I might don’t do that. Don’t do that, but if you do that, this is what happens and. 0:38:45I can really. I mean, I’ve always been able to do that to sort of write free flow, as long as I I’ve built the structure. So I build the structure 1st and oftentimes it will take longer for me to come up with the structure then it is to write the whole article so I could take like an hour to come up with the 10 points. And then I could take another hour just to write 2000 words, which is it’s odd when you think about it, but like you want those. Headers to be supremely relevant, because the problem is with a man, and I mean we’re all like this. 0:39:20I know Tyler’s like this is when you’re going through something and something is just kind of like man, you’re out, you’re out like you leave, right? So those points gotta be you know they gotta be on point and they gotta be supremely relevant. And that that’s how I sort of structure it in for me. Oftentimes, like it will take an hour to come up with this structure. An hour to free flow, write it, and then an hour to create. 0:39:45The design to share it. And then so, for instance, the post I wrote on Wednesday was how to find the right financial advisor. And in that I’ve shared it for three days straight. You know, it took me a few hours to write there or whatever and an, but creating the you know the graphics on on camera and what not to do that and to create the headers and the script to share it probably took just as much as to write it. To be totally honest. Yeah, so that’s sort of how I go about it. 0:40:19I don’t know any more efficient way to be totally honest. If there was, I would definitely adopt that. One way would be to oh wait, Tyler smirking. Oh yeah OK there’s a yeah so that’s why I’m not too in our minds yeah yeah so that’s why you know speak is so fascinating to me right? But old habits die hard to be totally honest and it’s talk to when you get into the groove of how you create content to think outside of that. 0:40:39Yeah, so that’s something that I’m. Yeah again, that’s why I’m here, Tyler Bryden – 0:40:54you know. Beautiful question and also just to me shows why Joe has been successful with this content. Like think of how much thought and structure actually went into that. Joseph “Budget Boss” Francis – 0:41:02So when I read articles like I’ll browse through articles as I’m doing that to, you know I’ll see ones on similar topics and then OK, I’m like I can. I kind of agree with that. Let me mention that. You know an an like in the one thing about content, it’s all been done. Right, so all I can do is write something that’s already been done, but put my flavor on it. 0:41:21That’s all I can really do, right? I always felt it was a little bit. Timothy Fosteman – 0:41:27It’s it’s a little demoralizing. It’s not depressing to realize that everything has been already created and it’s we just would speak. We hope that we we sort of automate the way of creation and finally you know creation is not always so. We just hope that we sort of increase the portion. The ratio of this for the duplicated content versus something that your flavor as you said, it’s something that something that makes that comes out of your expertise and you know it’s X versus the one person who can tell you how you cannot. See that you are one. 0:41:57Yeah, but pipelines. It would love to expand on that, so tell her how. Or rather that’s actually would love to direct this to you. If we can riff off of that. What is? 0:42:11Can we do this concrete this pipeline? Of video creation content. So tell. Register his explained one of the pipelines such as recording video and and publish it on YouTube. Getting the transcript and then publishing the transcript to an RSS feed. 0:42:26And that seems like an interesting pipeline, but I’m sure that we have a better solution for that. Vatsal Shah – 0:42:37Not me, that’s all. If you talk in terms of the technical sense of pipeline, there are like many ways, so one what we are doing right now. Just a few might be interesting with the speak, so it’s like for example we did this recording and you can publish to there. Let’s say to the YouTube and from the YouTube app called Zapier and Zapier is linked with the Speak. So it’s like Zapier automatically pull your YouTube video and um to the speak and speak will does the whole job about transcription inside extraction and everything. And we also have how you can publish to your WordPress. 0:43:08Website, I believe you have the WordPress website right? So it’s like you just have to link once and it is automatically going to start posting on your WordPress website. So it’s like how we can minimize the time creation content and reduce that pipeline basically so the RSS feed is not there on the speak sodium fee on your equation. That is like the different story about how we can integrate the RSS feed and published to the Spotify or Instagram. LinkedIn love everything. So yeah, Tyler Bryden – 0:43:38I’m gonna jump in here for one second ’cause I’ve got some thoughts about this is. You know what Joe talked about is also you know, really breaking out these headlines, right? No one when you look at a massive block of text, it becomes very intimidating. So we, for example that speak already are doing topic extraction, so we know in this section of a transcript we’re actually talking about this topic. So how can that become? For example, an H2 Joe like you print manually in there and that becomes bold. 0:44:04It breaks it into a segment and then makes it more readable. So that’s like one part that I’m really have always, you know, tried to figure out. Two other things here. Joe talked about. Oh, I found this other content that was interesting and he linked to it. 0:44:19What have we been talking about? How can we actually automatically hyperlink things so Joe, that the idea here is we don’t want you to manually have to link things anymore when it video comes in to speak, it will be pushed to your website and then anything that you mentioned in the transcript will be linked. So if there are references to it, people can click on that link so you don’t have to spend anytime or manually actually on the link and then my last part is say you’ve got the topic there. Now we’ve generated the heading for you with the paragraph. Can we actually automatically insert an image that’s relevant to that as well, too? So now you’ve spoken. 0:44:56Uploaded, it’s transcribed heading for Nice Organization and even relevant inserted images so your time from creating A blog post you said sort of three hours right now. And how can we reduce that to 10 minutes? You know, 20 minutes, one hour? Yeah, exactly exactly. And if you speak you know you and I will. 0:45:12After this conversation, I’m estimating around 8 to 10,000 words. Think of how much it’s all the stuff that you talk about. All the stuff that we’re all passionate about and all the sudden now that’s sitting on your page and getting indexed by search engines. The the the search engine rankings benefits are phenomenal from there, so that’s the other part like you’re already seeing massive impact from 2000 words. But imagine you can just speak shoot out 8000, but it still structured like a beautiful blog post and it’s already linked and headings are there and everything as well too. 0:45:41So that’s so when does the microchip get put in my brain like how does what we doing Tim can talk more about that? Soon as you want it exactly, yeah, I don’t know what you guys do over there, Joseph “Budget Boss” Francis – 0:45:59but that sounds pretty impressive. To be like. I I have a pretty good idea of what’s going on there. I just don’t know. Like, OK, I don’t know how that sausage is made. The goal, I guess, is fabulicious. Tyler Bryden – 0:46:11The goal for you is to be able to, you know, I think has always been why it’s called Speak ISI Kenjo use that beautiful mouth that he was born with and just just speak and use that personality and stuff and then turn that into like an incredible asset. It’s actually, you know, really valuable, and then I think just that last part that you’ve talked about is like these Nuggets. I think that’s also what we’re really trying to focus on. Is like, say you’ve got that hour. What were the parts that were true gold like magic? 0:46:36That will be, you know, very impactful and then how can you turn that into a quick video snippet or a quote that then you can flip out so you now have that dripping out of content over seven days and that process gets easier as well too. So you don’t have to worry about the re purposing kind of thing. Well, what’s wild about it too, Joseph “Budget Boss” Francis – 0:46:55is that I’ll be, you know. Alright, I’m in the Home Office now. I’m never I’m never going back to the office so just put it that way. But I love it here, um. I got the business news network on the TV right there. I got try screens. Tyler will be happy with me. 0:47:07You’ll be proud. So I got the 32 inch monitor. I got the 25 and then I got the laptop. I’m pretty much but the problem is is as the day goes on, something will come into my head and I’m like you know you can write it down or whatever but it’s not. It’s not gonna be the same tomorrow when I Oh yeah, talk about do something with this, that idea or that. A event that just happened or you know something just happens where it’s like. 0:47:29OK, I need to speak on this speak on this right? So in that situation it by OK if I can hop on and be like OK well yeah so I’m talking about this this this and yeah that you don’t get those moments back. Is the issue exactly beautiful? Especially when you’re when you’re is either. As much of a genius as I am or as insane as I am. 0:47:58Those moments come frequent, right? So it’s like I’ll lean towards the genius out of it. Hopefully but yeah, like and that’s the that’s the goal with it. So if you if you have those ideas that come in your head to get that out and I can’t sit there and type it out, I can’t. It’s just not happening. Tyler Bryden – 0:48:19And just to add the just the one part of So what you have context. I believed him and that’s all the pipeline that you use for recording right now is actually oh oh BS right? Open broadcast software. Are you using? What system are you using for the default recording? Like you’re doing the live stream with the graphics and everything. 0:48:33Me yeah yeah yeah. Oh OK. Joseph “Budget Boss” Francis – 0:48:38I’m sorry I thought you were talking to him. Tyler Bryden – 0:48:40Yeah, expletive expletive so expert is very much like, oh BS. Like we’ve been using that. So like where you can record yourself the screen at the same time and then for example X split can be connected to YouTube so you could live stream or it upload. I believe it can even upload it right after your Facebook. Joseph “Budget Boss” Francis – 0:48:56I don’t think it has IG compatibility, Tyler Bryden – 0:48:58but it does have Facebook and it does have YouTube I believe as well too many platforms to be honest to make it compatible for all. But if you could. Headed into YouTube on auto upload or you finish a life like you hit that instant thought. I need to share this recording exploit that pushes to YouTube then that fulfills the other pipeline that we’ve talked about and you have automated a lot of that actual work, so that’s you know the part that I’m thinking about is that there’s this default recording mechanism as you’re talking about when you have that thought of where you’re actually doing the recording, and that starts the process of everything else. Joseph “Budget Boss” Francis – 0:49:30I mean, if you’re on. I mean, the one thing that Corona is really or covid has shown us is that. Every. Minute of every day someone’s going on live talking about something and it’s just seems that you know in the space that I’m in, there’s a lot of people doing that, and even in any space you get alerts all the time. Like this first persons life. So ultimately the problem is with it is you never know who’s on the other side of it, but the good thing about speakers, it doesn’t matter. At that point, it doesn’t matter ’cause it’s already transcribing and indexing and becoming a reusable piece of content that was live, which in turn Re shared in the future will drive more people to get alerts when Joe is live or whatnot, right? Talking about something like that and and you can’t get there and less. Tyler Bryden – 0:50:21You have that piece of content that you said like every hour that you spend is valuable and you’re already plug it pushing that that you know that as much as you can do so. Like if you’re making an hour and you’re actually going to dedicated to creating content, how can you make that an actual investment? Like how can that become more of a return on investment instead of just the thing that ends up blowing in the wind that people doesn’t see or doesn’t help you business, you know, grow the business down the line as well too, so that’s the other part that I’m thinking about that. So do you have any question? I know we’re almost at 8 minutes left here. 0:50:48This has been a wonderful discussion. So much appreciate you joining us and I hope this wasn’t. If you don’t, yeah, I hope you feel good after this and not like you just got, you know, interrogated here like. Yes, I thought I was gonna be listening to you guys but no come on why don’t I do this? Vatsal Shah – 0:51:06Do you have an equation for us about anything? Joseph “Budget Boss” Francis – 0:51:09Well, my my big question with, you know because I haven’t, I haven’t. Spend what like the longest year slash week or day like Groundhog Day, 365 days in a row. I haven’t really, you know, spoken with Tyler. I’ve been busy. Last year was my busiest year ever right. 0:51:262020 My business actually expanded during this period of time, which I’m quite happy about. A lot of peoples declined because the traditional way of doing business is out the window. You’re not meeting people in person, so how you gonna do business? So it’s been a crazy year, so I haven’t been I I see everything that speak does, but. My question for what’s happened in the past year or less a year and a half as speakers expanded? 0:51:47What has your typical or client become like what? Who are the people that are gravitate Ng to this platform to use it to help grow their business and and how are they an? I know Tyler. One of the things that he’s, you know. OC D about his tracking, right? He’s he’s the tracking kinglike. 0:52:15OK, How did this this went into a dead end? This went into something good. We’re following this test test track track boom boom that’s Tyler, so how have you seen that? People have adapted into this platform where their success points and what are they using it to do? Kind of thing ’cause I know what I do and how we can help me. 0:52:37But then not everyone does what I do. Tyler Bryden – 0:52:44Right, so there’s a lot of other people in different areas that this can definitely help. I could sell my answering me OK, OK, Cool Lord, do you want to answer the first question? Anyways, yeah it’s mostly as far as I can see, just as far as like paying customers anyways. It’s mostly like information technology specialists, marketers, media people who can really ormos Avios with this type of technology that we’re working with. I find we have to spend less time explaining it to them, and they’re just kind of taking it to fish like water. Like I would say, you know there’s a couple of things that are interest. 0:53:20Yeah, so we’ve talked about people who are using and adopting and signing up for the platform versus the ones who are actively using it versus the ones who are actually paying for it. And you know, I think for you know the easiest, best, not the easiest, but the best adoption we’ve seen is something you know not not always, like a solo entrepreneur, but like an organization that there they have media assets or their constantly creating it and they are trying to make them more valuable. Every organization gets what they all want to rank. Higher on search engine so they don’t have to pay for Google ads. We did some Google ads test and remember how expensive those clicks were. 0:53:53Facebook ads. Those don’t necessary. You know like that was, so that’s easy. One that we actually see here and then the other one. That’s really fascinating. Joe is more of like this research perspective, which is something that you would do too, especially when you’re meeting in person where. 0:54:06You’re going and sitting down in a meeting and you’re asking the client the perspective customer like what do they need and your? You know the idea. There was speak especially before Pandemic was drops, dropped the phone on the table, record it, and then after that you now have all the information you need to then come back with a really personalized proposal. You heard what their pain points were or what they actually needed. And really trying to surface through an hour long conversation or with you 2 1/2 hour conversation and get you know the actual information that matters there so you can in the end. What does that help you with? 0:54:40It helps you satisfy your customer for customer success, so that you generate more revenue and hopefully that they actually grow as well too. So it was like synthesizing all that information out of it. That sort em you have anything more to add. Help your new password so close buddy. I look see that’s all. 0:54:57We didn’t win, the kid didn’t work. Honestly, we missed everything it’s over. Joseph “Budget Boss” Francis – 0:55:08I’ll give information is gone forever now. Vatsal Shah – 0:55:12Your bullet was gold. I just wanted to add that like if you want to talk a little bit about like the use case and the customer we see in that segment what you Tyler Bryden – 0:55:21touch upon, which might help adjust for a little bit. You’ve really set me up with some context here. I don’t know. It’s give me a little more context there, like the things that I’m trying to just about the use cases in the customer BCE where where they wanted to do with this media library and our current couple of customer. If you want to touch upon yes I would say two brothers and two. You know two things that we’re looking at is like there’s people with individual media assets that then that are again trying to make more valuable. 0:55:40So at that default level we’ve touched on is like share on page with embeddable player with transcript below. The embed is really fascinating, but the interesting part as you said is the tracking. That I always loved and been an advocate of is if you interact with the embeddable player, you’re now understanding what moments in the transcript people are clicking on, or what insight specifically. And so if you have enough people going to your site all of a sudden you start to see, hey, you know you know women 35 to 44 they are interested in these topics or these. You know, these brands are these people versus men. 0:56:1418 to 25 are interested in this, so there’s the growth from that transcript perspective and search engine rankings and what we also see as people spend more time on that page. But then there’s also this very nuanced analytics that we’ve been able to deliver. By building the player the way it is, and if you do get enough traffic and audience, you can start to get some very interesting insights on who likes what and that helps your content strategy part. I just wanted to add one more note that something you said was really interesting is like you’ve got ranging of content from like. The deadbeat boyfriend 1-2 how to find a financial advisor, right? Those are very different. 0:56:49Content pieces very different. Like you know, along that stage of, for example, buyers journey or someone is going to become the you know, the prospect of Joe or the customer. It’s like someone starts with how to you know how to build. My think, my boyfriend’s deadbeat that’s where they start. But then they go down in that final. 0:57:06You know more closing you know when it comes to customers, how to find the right financial advisor. So it’s also like how you know how much you could talk about. You know how much you love? How can you prioritize what content that you’re actually producing on that day, and making sure that it is valuable? And worthwhile, so something else that we’re trying to understand is like the commercial intent or how impactful is this search term or how impactful is this content going to be from taking for someone to don’t know to actual customer. 0:57:32And I want to show 1 quick thing first of all going to give you a little plug here. See a nice picture from the olden days. Can you see the right screen in my sharing Joe? Yeah, that’s mean there’s Joe so little bit on the site there. One thing that I just wanted to offer. 0:57:46I’ve been wanting to talk on the number coming up for time here, but this is something else that’s really interesting. Joe is like you’ve already got this content. And I’m obsessed with this right now. Is this called helper Reporter? So it’s helpful reporter.com or Horo and what it does is all day these these people. 0:58:01These journalists ask for request on experts in different areas to then submit a little sound bite or a little, you know, quote or a little message, for example of like we need an expert. I need to refer to them in the space. And so now what happens is they ask who you are, they ask for the link back to your site. Why you’re an expert. And then all the sudden they just ask you the question. 0:58:25So I’m not sure if any of these ones stick out to you, but there’s a business and finance category, so this is this is the secondary part of where speak sort of comes into play as well too, as they do 3 emails a day, they are loaded up with all these queries that could be relevant to you or could not be relevant to you. So how could? How could we hook into this email that comes three times a day? You decide the topics and the keywords and phrases that are relevant to you, and then we help serve the actual relevant queries up to you on a platter so you can knock these out of the park like 1 by 1 and just get the ones that are actually meaningful and impactful kind of thing. So again, it’s like how can we synthesize all this information to show what’s actually relevant? 0:59:06That’s a powerful system that speak is actually capable of, and so just another sort of secondary but very beneficial aspect. And for you you’ve got the content already. Now it’s like how can I build even more credibility? More links back to the site. Roll the audience skyrocket. This even more and something like this could be a really powerful mechanism in that, so I’ll share a little bit more with this. 0:59:29After that, I’m very excited about the potential there, and that’s just like sifting through all that information to actually find what matters. Yeah and yeah and that’s the other side of it is just again, Joseph “Budget Boss” Francis – 0:59:42it’s the time to flow through. But I mean, you know one of the things I’m down on myself or is my lack of activity on Quora right? So that to me was. It’s, you know I don’t like to formulate. Simple like you know. Two sentence answers to some of these questions, right? So in that situation, it would be very easy for me to speak for five minutes and answer a question an it’s linking to an article that I wrote ’cause I wrote the answers that would give on a platform like 4 would be good like point by point answers. 1:00:13It wouldn’t be a long page, but it would probably be probably two to three paragraphs that really hit home. But then with a link to an article, and because I have so much content. I’m almost written article on anything right in terms of personal finance, so I could link back to an article like Die and then answer question like that. Tyler Bryden – 1:00:37So and that’s sort of what you just mentioned there with her oh is definitely interesting. Yeah yeah, I love Corey to all end on this for myself anyways, but just like it’s that nightcore question you could take you so long to type. Type out that answer. And is that a proper investment of your time and so for myself I have that vision of OK. I’m actually want to record a video to this question ’cause it’s easier for me to get. Record the video, push it to a WordPress page, link my site back with a couple points from that and it becomes much more stream of consciousness and easy. 1:01:00It doesn’t feel like as much friction to create a valuable response as necessarily doing that. That structured writing that could take more time. Joseph “Budget Boss” Francis – 1:01:13Well, what I find is well, as I you know, I try to convey my personality in my writing, but as much as I can do that, it’s still not the same. You know what I mean? It’s still not the same like I feel I can do that better than most people through my writing, and it’s almost like you can. Hear me speak through my writing, but the issue with it is that. It’s when I’m in front of clients and when I’m in front of people speaking on subjects that I know a lot about or I’m passionate about or both, it’s night and day so I can convey something to you in 10 minutes that will really hit home with speaking to you as opposed to take 3 hours to write something, and it may or may not hit home with you. 1:01:52It will probably get further than a typical blog post, but. Who’s to say? I know for a fact, Tyler Bryden – 1:02:02though speaking about it would definitely help out a lot more. My side here. This has been a wonderful hour. I know, you know, I will try to show we’ve actually been appropriate here with you and I in a room and we’ve kept it self contained within a time. My only last part, that was that is I found this very fascinating. Is like you touched on earlier it. 1:02:21There’s a very different times where sometimes you want to write and sometimes you just want to speak in those very different mindsets, very different moods, very different ways of creation. And like, how can you supplement both of those options and make that the final output is valuable as possible. So that’s something we really care about and are trying to trying to. Figure out that Saltim more any last thoughts? Any last comments? 1:02:43Come August, thank you very much for your time. It’s been awesome. Thanks for having me. Hope they come back again. Joseph “Budget Boss” Francis – 1:02:53Guys I have nowhere to go. There’s nowhere to go, right, so you know, yeah, if I’m not if I’m not working and you got you got you got minutes for me that’s for sure. Vatsal Shah – 1:03:09And we also have like on the different topics we cover from the wide range, so it’s like next time we’ll have some different topics. So today we cover about the content creation. How do you work and like how do you manage? So it’s like next time how the speak features help to drive that part. Just like yeah, no for sure. Joseph “Budget Boss” Francis – 1:03:28I mean, we’re also recapping ’cause it’s been awhile, right? So you know? Yeah, not a lot happened in last year, but not much. It’s the kind of thing where it’s hard to. Yeah, you have to take those first 15 and get the introductions in and then say, hey, you’re still alive. What happened? Tyler Bryden – 1:03:45That kind of thing, so we’re good. Very good to meet you and it’s been a great hour very insightful content here too. Joseph “Budget Boss” Francis – 1:03:55And thanks nice to meet you. Tyler Bryden – 1:03:57Too thin and nice to see your floating orb of a being there. And Tim, I really appreciate your question about asking Joe how to write, how he writes in that process. I think that was, you know, for me, one of the most amazing moments to hear how someone has created so much content in high quality content over this time. So I really appreciate that. Joseph “Budget Boss” Francis – 1:04:17And I think you know what The funny thing is to Tyler. And well, I’ll end. Sort of my speaking on and on. I really enjoy it. You know, like I really enjoy it and you know it’s not it’s. It’s like a burden, but it’s not, you know, like works a burden at times, but that that. Part of the job is not for me, so to optimize that is definitely OK. Tyler Bryden – 1:04:36Joe, great to see you my friend. Thanks so much for joining. Will connect off this. I know we got some things to chat about and I’ll send a couple of followups on some things that I’m thinking about, but thank you again man. We really appreciate the time and you know what guys keep it up. Great job. Love it. 1:04:51Thank you. Cheers guys office hours. 3 that was you’re not recording anymore. I am recording now. I’m still recording. 1:04:57I’m wrapping this up for anyone who’s fallen. You can stay. You can go. I’m just wrapping up anyone. Watch is this now in the future just given a little sign off but I just you know this was a different one that we’ve had. 1:05:04We’ve had Justin join us in the past and it was just a ton of fun to have Joe here who we’ve seen grow over years and I’ve worked with. And you know, just so much good insights, shared anything else from you guys before we actually shut off the recording. Shut this down. Good, OK, thank you everyone, really appreciate you. Joining bye bye. 1:05:26Take care take care guys. Joseph “Budget Boss” Francis – 1:05:29Have a great day.
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https://youtu.be/gTqV5V0b5dY What Is Speak Ai Office Hours? The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together. In This Discussion: 1. We reflect on our experience interviewing with the legendary Michael Siebel and the team at Y Combinator.
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The Speak Ai team is doing routine virtual get-togethers that anyone can join! We share updates, have lively discussions, answer questions, and figure out how to solve exciting and complex problems together. Resources From Office Hours Quarter 4 2020 Update Embeddable Audio and Video Recorder Page Problems With Automated Transcription If You Would Like To Contribute Sign up for free at (and share your feedback - we value it a lot):
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Transcripted (Unedited) - 44 min read (8778 Words)
0:00:00 – Speaker – 1 And I think you know part of that is that we’re working really hard to make. This better onboarding experience right now and part of it was part of the first part. We looked at a mental thanks for joining the lower part of the first part of that was like how can we on board someone and then actually get them to for example right? The first text note and then I think we even talked about. Can we give them some props so that that text note actually reveals something in the default categories, but then the next step is maybe to get them to create their own first custom category.
0:00:26 I know you don’t like that term or a way to. Make that magical sort of trigger kind of happened now. Like there there nice background. So I I personally you know as we get deeper into analyzing audio and video, you start to learn a lot more. Like I I I found two the other day that I hadn’t thought of before.
0:00:44 One of them was communication so it was like every time someone says I’m going to email you or I’m going to slack, you or I’m going to text you, that’s really. Do something about it and check your push.
0:00:59 – Speaker – 2 Trello is which would enable us to actually do something about it. Make the speech executive was a I love that. And then the other one. This was silly. One was colors.
0:01:09 – Speaker – 1 I just like colors like that’s a simple category that actually has meaning, especially if you’re a designer or something like that and then becomes very personalized again based on it. And I think that was just one last note. Was that wonderful advisor that we had sent to some message after we set up that quarterly update and sort of. I think a lot of things that sort of triggered in his mind. And he said that he had been getting these long videos from the executive team to basically say, you know. Watch these videos and he’s like I could watch videos all day.
0:01:36 And most of this actually isn’t useful. I’m a high value employee and I could waste my entire day watching these videos. Can you help me find only the three things that actually matter to me so I can get those points and then it’s like what are those things he’s a customer success manager? Is every time someone mentions customer success, is every time someone mentions his name specifically? What are those things that would help him eliminate 85% of watch time to only get the crucial information?
0:02:02 Yep. Cancel hello hello.
0:02:13 – Speaker – 2 We jump deep into this right away. Yes, just yeah, that’s what I was wondering.
0:02:17 – Speaker – 1 I thought you said then jump in the middle of something little introduction by just to redo the introduction. Hello everyone, office hours two we will be posting this on YouTube after and then also directly in the Speak app. So I’ve sent to Tim like the goal of this is how can we make this is valuable for people as possible who watch it in the future and hopefully as we were saying like this is going to be the most recent video in the Speak app in the sample Media library. So you know these are up to date. Things that they’re actually getting that we want to make sure that we’re providing value for it, right? Yeah, correct, correct. So speaking so I guess just one of the things that we have, we actually had a little bit more genocide.
0:02:55 Lauren Lawrence double book. So he’s not going to be joining us, so it looks like it’s us 3 today. But like one of the things that we had because we know that we could talk about a lot of things. But it’s like, what are the things that people, users, customers or prospective customers are asking us the most like? How can we actually help share that information?
0:03:13 Just to kick this off, one thing, yeah, our double jumping is like what I see the pattern right now because we set up a couple of system on the admin side so we can
0:03:27 – Speaker – 5 understand what’s going on on the platform, right? Tyler and what we see the pattern on this PKI at this moment is like people is like this. Embeddable recorders like just skyrocketing people are creating. We see a triggers almost every single day. Someone, someone created a new recorder or someone fetch the new recordings out of out of that.
0:03:42 And Tyler, you did a great job on that marketing campaign is like the embeddable record is like the first page. If anyone search on the Google search. So that’s I think so. The trigger points, and the patterns we see on this PKI from last couple of days. The couple of people also started using the Zapier integration, so who don’t know this app integration.
0:04:07 You can integrate the the text or notes on you. Confess your emails. Tara can talk more about that. How he’s using Zapier integration at this moment? And this week we also fixed a couple of things so you can fetch the YouTube video in other third party videos directly onto the speak with this sort of integrations. So that’s two or three patterns.
0:04:28 What I see is number 1 record are #2, Zapier, integrations and #3 the text nodes. And maybe that’s how you could you share?
0:04:38 – Speaker – 1 Like what do you think? It’s amazing that were first of all seeing this adoption, but what do you think or users? Why do they find this valuable? And why are they setting these things up?
0:04:51 – Speaker – 5 That is a very good question, and the first thought I had in my mind is, like, you know, it’s like it’s the first thing is like you when you see the first article on the Google search for Sling, you just right, you just click and see like how how? How does that work right? And the number 2 is like they can see the analytics. It’s completely free right now via HP care we don’t charge anything for the recorder, so that is also in terms of the benefit for the customer, right? They’re getting the testimonials and stuff, but one thing what we restricted right now is like the number.
0:05:18 The duration of The Recording, so we restricted with only two minutes, right? So if we if we increase that to 5 minutes 10 minutes, whatever that is, or maybe one hour, do we see any changes into the patterns?
0:05:35 – Speaker – 1 So that’s that’s one part for that. Beautiful and I tell my maybe you’ve got some thoughts there, but I just think to add is like. You know it comes back to something that we’ve talked about for a long time, which is helping people with different inputs to get media into the system. And like, really streamlining that workflow like in the past to collect videos that intuitively and easily is hard. And now this recording like we actually took what you know, what is a very complex functionality and I’m very happy that our actual users figured this out without that much documentation and stuff. And they have actually collected a lot of recordings and it seems very simply and intuitively, and that part is very exciting for us.
0:06:13 I think as a whole. Yeah, I just can’t talk more about the user side,
0:06:19 – Speaker – 5 but we see from a couple of users like we have speak here. We have almost 5280 recordings for just from the one user so that something is like we see that paddings like what’s going on. And yeah even like that page we have to work on that. But it’s like you know still it’s very straightforward’s like oh hey guys you can just record an you can fetch you just share this link is that is simple as that for them right? So yeah sometimes it’s like.
0:06:47 – Speaker – 1 How we make things complex and they see how things are like so easy to use so I’ll just pull up quickly just to walk, walk through this and sharing the right screen machine recorder. Yes beautiful. Just to create quickly like how easy it is like office hour. You know office hours test two test 2 you can choose to auto analyze and this to me is been something really fascinating itself is like. Odd that people are finding value without even getting the analysis.
0:07:11 Like obviously we want to push the analysis and start to see that, but at the core level, the actual capture and then the hosting of the video is inherently valuable as well too. And now save no recordings yet. Share recording and then you’ve got the ability to embed that directly. Actually in an application, yeah, go ahead. Can you talk more about what is the different for the iframe and discussed in branded page what they see as a different?
0:07:30 Yes, so the I frame here is an actual embed that you can print on a site. Or anywhere you can put this in an application an really I’m trying to think of if I have an example of how I could show this really quickly, but allows you to take this little snippet of code and if you have for example a WordPress site or any web page, put it directly on that page and then if you send that link out you can keep all your own style and branding and everything and people can go into a recording directly from there. So really powerful sort of solution in there to keep your own branding and everything and just put it into the places you want and then the custom branding is the custom branded page is actually a dedicated. Page so if you don’t have your own website, but you still want to collect recordings, you can actually do that. This won’t let me do it because I’m already tapped into video recording, but would allow you. I don’t think it’s going to.
0:08:20 Actually, I should say that I don’t think it’s gonna let me do it yet. Well, let me just see a stressor page for a second if you allow. Yeah, I think just because we’re tapped, I’m already. I’m already recording on Zoom. If you’re not recording on zoom this will.
0:08:34 This will automatically work and you can either choose to record audio or video, and I don’t actually know the breakdown of audio and video that people are collecting, but even that alone is a really interesting thing. If we go back, I think we should have one with our recording. It’s like test recorder. You can even see you know that email that came in the duration of that and then the date and then you can actually check the recording as well too. And if you do the analysis, you’re actually going to see all the insights there, which is just a beautiful sort of functionality and.
0:08:59 Talking with something was very complex in the past and making it pretty intuitive, so just something we’re really excited about and excited to be ranking on Google for. And actually seeing being used as well. Yeah, that that’s very that’s very crucial.
0:09:15 – Speaker – 5 It’s like the one equation you said. The one part at one point you say is like, what is that breakdown between the audio and video?
0:09:22 – Speaker – 1 That’s very interesting to have those statistics on paper, so anything that you’re thinking that are. You know questions that other people are asking us directly or things that are. Maybe you know, people don’t necessarily know that are in the application or power of the application or things that we just haven’t communicated well that we think anyone who check out this video should actually know. Question minute here. Well I would say that that. We’re not finding communicating well as I have just said.
0:09:53 I’m going to repeat myself here, but the way that we give people the ability to to. Sensitize their own. Categories in the in are named Entity Recognition system. It’s. It it? It’s there, we, we do I confirm formulated right now, but so The thing is that we would like it to be crowdsourced, where not that you’re creating your you can can always create your custom category of course.
0:10:24 But ability to. Provide examples and well what we have right now. 10 to 15 different categories. From arts to brands to to even names of people it just. It doesn’t.
0:10:49 It’s not always what is like, it’s it’s a big investment to make to just to think through a category and actually compose it. And that investment doesn’t really pay off until you create and you it’s it’s a. It’s a long term investment where. Where reward of finding something that is very peculiar that is adherent to particular as we call it category. His. No, I think it’s good point and I think it’s interesting part we talked about.
0:11:25 You know we were talking about yesterday. What was the what is like that? I forget the exact word. You said that so. But like the value of the value metric that we’re looking for.
0:11:34 So like. You know we talked about in the beginning. We speak. We only had audio and video and so it was like how much audio and video minutes are in the system because that means that you’re investing in it and and everything there. And then the second part became OK.
0:11:50 Now we’ve got text, so we can’t necessarily use that as as the metric. So one of those things that we were looking at was like the amount of words that are actually within the system. Because it’s like the transcription and then the actual text that you’ve written in. But then we have this sort of situation where we run into the embeddable audio and video recorder where it not everyones analyzing right away. So now we’ve got another gap, so now it’s like is the metric as as much media files as possible, whether it’s audio, video and text, because then we know that there’s like as you’re talking about and there’s an investment made in the system, and it’s a sign that there’s being value built.
0:12:24 And then there’s always also knowledge being built in there too. And then I think you’re saying a really valuable point here is like. We get very excited about named Entity entity recognition and extracting all this information, but not everyone gets excited about that, especially the technical part. But if we can reduce the friction of getting the insights back. That’s what will excite people if they don’t have to think about it.
0:12:48 But then all of a sudden something really valuable comes. That’s where speak actually grows in delivering value to our users. So I think we’re having. This is an important discussion and appreciate the insight to. Yeah, this is like the point.
0:13:05 – Speaker – 5 He said he’s like the long term investment, right? And what I see in terms of the business? It’s like the win win situation for the Speak and the customers to the users too. So it’s like, for example, a couple of companies in last few weeks. Created their categories and you know, analyze those media and also Tyler spent his own time to create the categories for them.
0:13:21 So what they see as a value in like once they once in any product like once a user see the value, the pricing usually doesn’t matter is like we at you know it speaker also pay for a couple of applications which is like you know sort of expensive in terms of the pricing. But what is the more important user is like the value metrics and that changed quite a lot in like every month I would say. Because we add a new solutions, new features and. And yeah we have to revaluate those things and that was very straightforward last year. It’s like because we just had like the audio and video and like you just have to track the minutes.
0:14:01 – Speaker – 2 That’s it. But it’s getting more complex complexity,
0:14:06 – Speaker – 1 yeah, but I understood well one thing about those there’s. Right, yeah, go ahead.
0:14:14 – Speaker – 3 One thing about those valuation metrics is that counting how many videos for how many audio, how many words even is not as indicative of how much value we generated with the system. We’re not a a library to upload and download videos, not YouTube, but where we’re instead of trying to. What we’re delivering value through the insights? Well, no, that actually. Insights are just a medium.
0:14:36 The breakthroughs that we that we increase chances of getting this is what really is valuable and this is how do you like?
0:14:48 – Speaker – 1 Measure that it’s a good question and through interactions should be quite see that tuition.
0:14:54 – Speaker – 5 If you change equation that just changed the whole perspective. If you if you start considering the the value as a breakthrough, that will change the game. If you consider the value as the insights. So if you phrase that question differently.
0:15:10 – Speaker – 3 That will change a lot. So what would be the question game question? What was the better question? So now like the one I just want to add this one part that we talk about sometimes as we talk about data being the ground level like in talking about like abstraction is we. You know you upload the information data and analytics and then insights and breakthroughs so you know what you’re asking there Tim is like. How do we if our metric was as many insights that we generated?
0:15:41 You know, great, that’s wonderful. We’ve produced thousands of insights based on all the uploads, but how many of those were useless and how many of those are valuable? And how can we actually even measure that? That’s the challenge that I’m seeing here as well. To like, there’s not this interaction part,
0:16:02 – Speaker – 5 but is there development? Do you consider the number of insight is as as a value metrics? So let me just give you a few example. So who’s gonna watch this video? So for example, for this app here in Zapier they do the different types of integrations and their value metrics is number of steps. So the bottom line is like grow with your customer, right? That’s a that’s a close bottom line for any product, any company who are running into the market.
0:16:24 So if you don’t grow with your customer, you are dead in a year or two, year, 10 years, right? So let’s go back to the example. So what’s happier? Does is like they have the plan and the pricing and the value based on the steps. So when you see the more value you are more than happy to pay for that right?
0:16:38 Because you want to grab more integrations to presents. One more example risk here, right? They have the the value metrics as a number of videos. Like if you satisfy videos and if you like no this is working. I can see more analytics.
0:16:54 I want to share more right? So their value metrics is number of videos and they will it just gonna grow with their customer. So is that if we consider come back to the point is like is that the insights as the value metrics? If it is then we have to think in that direction. If it is not as like I don’t know if that’s the right question.
0:17:10 We ask in terms of which inside are valuable and which are not.
0:17:17 – Speaker – 3 If that is the value metrics, well we can valuable valuable insights are the only ones that.
0:17:22 – Speaker – 1 Actually provoke you for a thought for something that Sparks a new idea that’s valuable and practical or creates action like what you’re talking about Tim. Like if you say you actually push that. Just as an example to a Trello card, that means we produce something in unstructured data that was so valuable that an action was taken and pushed. But there’s people probably, and I’m now I’m guilty because I’m talking for myself, but I’m seeing actions or needs in my own dashboard and I’m taking that action without any indicator. There’s no way for. Us to get that feedback that that was valuable, except that I tell that’s all.
0:17:56 Or I tell Tim. And unless we have that level of interaction with our users were not going to know that either. There’s a gap here and maybe this is precisely the to close the gap.
0:18:07 – Speaker – 3 It’s about creating a new media, so for example, as soon as you got that new idea and you have shared that with that, so we were supposed to make it as easy as possible with to create a node. Well, we do have that button, but to create a little 1010 seconds clip to just say hey well, this is what it means to me. If if two to ease the ability to create a new media and create, here is the keyboard creation of any kind of thing is that the Trello card or is it a note? Or is it recording that came out of the dashboard and evaluating that? Quite technically it’s just seeing how many clicks or how many directions were made with.
0:18:40 The targeted card targeted any size or the intent,
0:18:51 – Speaker – 1 intent list items or their award in Word cloud. Question what do you guys value more? Or is it the same a creation directly in the system for an import exactly? That’s what I’m just going to ask that questions like what is more important that internal triggers or external triggers?
0:19:09 – Speaker – 5 And in my view that’s like the board. Things are important. It’s like we don’t have to see either its internal or external. We have to see the bottom layer is like either they upload or they create is like the the source can be thousands of actions right? Or you might going for a walk you you listen something. Because it’s like, oh, I want I want to do something.
0:19:26 I want to record and I want to share, right? Or that can be any breakthroughs. You are writing something on, speak notes or you maybe see something on the dashboard is like,
0:19:38 – Speaker – 3 oh, that is interesting. So it’s like there are thousand resources are more than that. This is precisely the segmentation that we will see. If you want to share a, for example. If you want to share in a thought about walking talk, your recording is thought thanks to Justin in the recording. That and sharing that as a sharing that with everybody through a post in WordPress or otherwise. It’s this is just one of the values that are Jack of all the trades offers now.
0:20:00 The other values. Of course, the generation of ideas in the dashboard and it’s it’s own thing, so tracking all of that is important, but we just have to have to segment what the value are we offering. Is it the transcription? You know additional transcription and getting 100% transcripts, or is it something like sharing and this is also so all of them are important.
0:20:25 – Speaker – 1 It’s in. It’s hard like maybe that some of the work that needs to happen, which is the segmentation ’cause again this person. You know these wonderful people who are uploading all these embeddable recorders very different value metric than there have, like their value metric is I successfully captured that recording from my, you know, the testimonial or student or whoever it is who are actually making those recordings. As long as that successful and they got no complaints from the end user of that embeddable recorder. We’ve delivered immense value for them, so like that’s just something to think about. And then I ask that question, not really knowing the answer, but like for me creating a note internally in speak is extremely valuable, but then also when I automatically import.
0:21:02 An email through Slack that is extremely valuable, like and I know we have now more users. We have another user who has connected his email with Outlook or his speak with outlook and is automatically pulling in emails to analyze. I’m guessing that that is probably as valuable for him is when he creates notes because now it’s automatic analysis and he’s getting insights without even having to do anything. So yeah, just thought that’s that’s interesting.
0:21:33 – Speaker – 1 OK, OK, that was fine. I didn’t know that was going to be part of discussion. I know you know. Will try to keep this in time here ’cause I know we’ve all got lots of stuff to do. Is there anything that you wanted you to have priorities that you want to make sure that we do touch on in these next couple of minutes?
0:21:50 – Speaker – 3 OK go ahead vessel. Yeah the the quarter four report to just who might not get or whoever might be the new users or who might see watch this video
0:21:58 – Speaker – 5 later on so it’s like can you talk a little bit about the quarter four report like you know what you have published and what its PKI has done in terms of the business side technical side investment side. So what’s going on there?
0:22:12 – Speaker – 1 Yes, give me one second, I’m going to pull this up quickly on the on the screen so we can make sure that like there’s a little bit of a. A visual reference to this as well too. I’m going to make sure I never like to share on my normal browser ’cause people see the amount of Chrome extensions I have, so I always have to go into Incognito. But one second here I should have this popping up. Looks like weekend. You can hear me everything.
0:22:39 I’m sharing the right screen again. I always get nervous about this. Yes, good quarter for updates. So these know this was interesting. We had a little bit of a delay on this one, this time for a couple of reasons, but it’s still got a note before the end of the month and sent this out.
0:22:50 We send this out through our wonderful email system, active campaign and then share it as a web page. At least the preview and then people can actually check out the entire report. We do put a lot of work into this. This is a ton of fun every month and we know that there actually are a lot of people. Who do enjoy reading this?
0:23:07 So a little new update on the cover and then really, you know trying to get better every single time. So just one note. We didn’t have much of a celebration about this, but January night speak was two years old.
0:23:20 – Speaker – 2 Yeah exactly yeah, that’s a big accomplishment today. You know most companies you know what most,
0:23:25 – Speaker – 1 but it’s a 90% failure rate. I believe in the first 2 years of a business so we’ve made it through. You know, a large milestone already and that makes me very happy to be here with you guys.
0:23:35 – Speaker – 5 That is not a part of the talk, but like OK so any any thoughts where we going for the celebration?
0:23:41 – Speaker – 2 Are we going to outside the country? Yeah, yeah. Migration is like speaking are doing anything outside the country. We deserve something I feel like, yeah, let’s let’s we. Well let’s let’s let’s figure that out.
0:23:55 – Speaker – 1 ’cause I think you know this has been a lot of work and you know you know that’s where you and I have been banging this out for two years. And Timothy. I mean, it’s been even. You’ve been here for quite awhile now and then, yeah, and we’ve all worked very hard on this. Not just you know, hours during the week, but I know we all think about this outside of work. We think about it on the weekends we this is this is not just work for us.
0:24:13 We care deeply about this is as passionate stuff. So I thank you all for them sharing that same passion with me. And anyone who does watch this, you know, two years ago, if I knew that the cyst I told vastly, they like what I envisioned from the start and to actually have a system. I know we still have gripes with it, and we still get frustrated sometimes, but it is so easy all close, exactly like it is close to this original vision. And when you create a note and all the sudden insight pops up and I see organize, here’s the team members that I just put in the note in there right there.
0:24:42 Like I, it makes my heart like it makes me want emotional sometimes because it’s like it is extremely beautiful and so thank you for all your work. Everyone here you know who has helped us along this journey. It really. It really does mean a lot and I think as a part of the quarterly update, just this re share the screen is that it’s like a thank you. Like thank you for supporting us and like you know,
0:25:07 – Speaker – 2 we’re still here. We’re still doing this. We’re working hard and you won’t spend too much time on this.
0:25:12 – Speaker – 1 But I think there’s been some really interesting parts that if you, if anyone is actually interested in sharing reports, is watching this more from their own perspective as a company,
0:25:21 – Speaker – 2 is that we’ve learned a lot.
0:25:22 – Speaker – 1 This is only, I believe, issue #3. But because of the feedback that we’ve gotten, we’ve actually learned a lot. So one of the things is like do a little summary of the company right at the start. Even if the messaging is actually changing. Even if anything is shifting that helps people just get a reminder of like what you’re doing.
0:25:34 And if you are making any changes, it just has a little bit of that impact. And then I thought one of the amazing recommendations we got from a wonderful man named Ricardo Wagner from Microsoft is said put testimonials at the top like don’t keep talking about yourself. Talk about people who are actually using the platform. And paying for the platform and what they think of it. And so to have some really awesome testimonials that was really exciting and it just helps people also format the you know what this actually is and then a couple
0:26:07 – Speaker – 2 won’t spend too much time.
0:26:08 – Speaker – 1 Well I’ll share this page out under the actual video, but like we saw an awesome increase in revenue so that’s always wonderful. As a business. You know that’s always a great thing to see. I know a lot of that coming through software, and of course some other stuff coming through analytics implementations and stuff, but it shows you know that there’s an adoption and trust with us and we’re going to continue to grow that. And then I think all of us were excited over 40 countries that have actually signed up for speak, and that’s a really exciting part that that that we see here.
0:26:34 Like I didn’t know that,
0:26:38 – Speaker – 2 and that’s a lot of people from a lot of places.
0:26:40 – Speaker – 1 Hello to everyone from different countries whose tuning in this or who’s actually seeing a couple things that you know just feature basis there. But then also, you know talked about this interview that we had with Y Combinator, which was an amazing moment. Pretty chilling story of like a year. Exactly year later getting the interview going through that process, preparing it for hearing these horror stories of like these interviews are the worst 10 minutes of your life that you’re going to ever have an then that I’ll never
0:27:05 – Speaker – 2 forget doing the interview and seeing one minute and I’m like, oh, we’re one minute into the interview and it was like, no, there’s one minute left in the Internet. So you know, like amazing moment that I’ll never forget, and you know, even though we didn’t, you know they didn’t ask us to come. We got some incredible feedback.
0:27:23 – Speaker – 1 The interview actually went well and I think it was an amazing learning learning while I’m actually not sure if there’s anything you want to add there,
0:27:31 – Speaker – 5 it was a great learning lessons and like I just want to touch upon what you said is like, you know, speaking and go through the OK as every year and we also did on the on the 22nd October 2019 and on that day we wrote on on on the whiteboards like we will apply for the Y component. See if we can. Correct the the interview for that so you know and at the same exact after next one year on the same October 22nd 2020, we received an email from the YC for the interview invitation. So that’s either the commitment that sees the discipline that says the. You know, it’s like how much we speak.
0:28:07 – Speaker – 1 Everyone is working hard to provide the solution and the solve the problem for the users so that that means a lot. Ticket also comes down to that, and I know Timothy you have a lot of love for this too, but just like the power of writing and like manifestation as well too is like putting something down and then like seeing that come to life and doing that intentional work. And I know as we’ve done OK are sometimes it feels like a lot, but every single quarter we’ve gotten better and more precise and deliver and prioritize what we’re doing better and that that makes me very excited just to see moments like that where it’s like sometimes you’re like is this even working and then it’s like.
0:28:45 – Speaker – 2 You have something like that, so I won’t spend too much more time on that. Check out that page, I’ll send it out,
0:28:50 – Speaker – 1 but just like thank you, everyone who’s allowed us to, you know, even get this far with, you know with everything that we’re doing, you know we put a lot of work into software and it’s hard to hard to do sometimes. But we were here still will send a link out. There’s a doc send link to with the entire report if you want to check that out, but thank you very much everyone. OK, got a couple more minutes left here. I have a couple of things that we maybe won’t get through all of this here.
0:29:12 Let’s let’s try to keep this 12:45 so we’ll keep it 45 minutes today at the latest and what I’m looking at that list that we talked about. So there was a little bit on there was UI and UX with Tim and I talked about a little bit, but I don’t know if you want to talk anymore. There was, that’s all you’ve done. Some pricing research. I’m not sure if you want to share any insights on that, but very fascinating stuff.
0:29:34 And really, there’s only one other part about Helper Reporter out, which I’m interested in, but might not be as valuable. The only other thing that we didn’t touch on that so was this transcript editor were asking quickly about. Yeah, so maybe that’s what you want to talk about this, and I’ll actually share the screen so you can. So we just to show that update in the transcription editor and see how that actually works. ’cause this is, this has been a question and frustration that we that we’ve actually had.
0:30:06 – Speaker – 2 So let’s start with the frustration here.
0:30:09 – Speaker – 5 So like if you go to the transcript and we have more than 550 users now and the first question, sometimes we get is like can we edit the transcript on speaker? I do you guys provide that you know functionality and we were so smart we we give a feature is like hey guys just double click you know it’s like just double click and you can edit the transcript and that an an we end up with like that was the dumbest you know decisions we ever made it’s like. You know we’re living in 2021. We are giving like double click an update. The transcript? That’s what. So simple, right? It’s like no. You have to make things damn simple.
0:30:43 Put the buttons, put the labels so they can understand how does how the system works right? It’s like yes, sometimes you have to be a smart, but sometimes you have to be a. I don’t know. It’s like yeah, so we put a button called edit transcript on top of the transcription and Tyler just click that. If it is a longer video it might take. A couple of seconds. But here Timothy is like done.
0:31:07 Amazing job, you can see on the left hand side under the video player where you can go over and you know play, pause, forward, backward and there’s one more thing I would love to cover here. Who’s gonna watch the transcript later? Part is like the loop. So the loop concept is like if you are editing any sentence it’s gonna just keep playing into that loop so you can look on and off so you can make sure that whatever you’re transcribing is perfect and let’s jump onto the Tyler on the speaker part. So what you see is like spoken by two, so that’s a system. Identify the speaker ID and you can assign, let’s say the Tyler Brighton Becauses like speaker and if you enter it will ask you to change all the names from 2 to Tyler an if you say yes, you can see all the number two will change to the Taylor Brighton.
0:32:02 – Speaker – 2 Do we have anymore? Sure let’s try #3 or #1.
0:32:05 – Speaker – 1 We can see lots of #3 this might be someone else but just to just to just because.
0:32:11 – Speaker – 2 Beautiful, perfect and you can see total 369 speaker change from 3 to Tyler Brighton so it’s sort of a long transcription almost one hour long video and a couple
0:32:22 – Speaker – 5 of things over here to say there’s like if you go to the find and replace, that’s the easiest thing. If you are trying to replace any specific name. Any company details. Alexa search Tyler. And just search to find yeah and you will see total eight matches and we’re still working on that where you can go and drag and drop and you know you can see all the various exactly talaris mentioned, so we’re still trying to improve every single day the transcription.
0:32:48 But we always think about what is the first thing we can give as a value to our users. So this is the part. And if you want to add the transcription we have beautiful plus and plus button so you can add if you want to breakdown the transcription into the small. Start time, end time. If you want to merge let’s say OK, Justin if you want to merge with the sentences, that’s also you can do by deleting that card and the last thing I want to cover is like you can see that black play button tire is like if you guys click that it’s going to play into the loop just in how I’m doing and how you again this like that part.
0:33:20 So yeah I think so.
0:33:28 – Speaker – 2 Tim if you want to add anything. Yeah Timothy Timothy was the huge force behind this so Tim if you have any thoughts that you want to add. Like thank you so much for building.
0:33:38 – Speaker – 1 This is a beautiful, beautiful system. It really is incredible. Well,
0:33:42 – Speaker – 3 I’m glad it does. Is that we do have customers for this and that it’s actually useful. The only thing I was. More than more than excited about is to actually. Scale it up an hour. Human transcription service is something that.
0:33:59 Enabling you to do just that is to just outsource it. If if there is nothing to, if there is. If there’s nothing to be embarrassed by in your media, I tested that on one of my personal home videos. Now that wasn’t it, but it was embarrassing before the person who gave feedback later.
0:34:27 – Speaker – 2 Anyway, if you have no problem with sharing your videos,
0:34:31 – Speaker – 3 you can easily transcribe that and providing additional fields like speaker names would enable. Would enable a remote work for us to a human person to actually know what is your name and so the transport will will perfectly well will indicate that an Glossary is something that I did find 2. You know many things that, between many things that we say between accents and. And I mean not only accents, but really. The styles of speech are different. Ann and I found Tyler and Tyler.
0:35:10 You speak like a true Canadian and it’s. So I just wanted to ask you that.
0:35:20 – Speaker – 5 So how for the users this Glossary part can help and how the speaker name so how they can add they can add into the random order or like you know how? How does that work?
0:35:31 – Speaker – 1 Can you talk more about in that direction? Sure, well the order part is important because after all names may sometimes be feminine and muscle in meaning that you don’t really know who’s speaking fast and in the
0:35:47 – Speaker – 3 media as it goes. So the order is important. You may as well start with somebody who’s if you do not really know, start with somebody who. Hosts the interview or whatever the type of media it is. It’s better to start with a name for people who with the with the name of the person who spoke first with. Now with grocery cart. Brand names are often, especially if it’s not a really well known company may be missed out very easily, so it’s worth saying that’s PKI is spelled speak AI and not anyone anywhere any other different way.
0:36:19 And actually, that’s all we. I I but. If you know if you know that you’re utilizing some custom wording or keywords that you’re utilizing in, I know I know a couple of families who are actually who have like 3 languages. They just speak through German, French and English and all together and half and half Norwegian in Seoul just mixed up and they talk an actually interested if we’d be able to. We have desires to support many other languages and be more inclusive to our customers.
0:36:59 But it’s it’s in the road map, right? Additional instructions is something that of course you can. You can mention that not to not to transcribe anything that somebody just. Shouted in the background or or just the other person. If you don’t really love that person.
0:37:29 – Speaker – 2 Um? No, that didn’t came out very well. I’d like to visit, is it mandatory to input this very diff like someone want to transcribe the media?
0:37:39 – Speaker – 3 Or like it’s like just the optional at speakers like is it mandatory fields when you confirm and pay for that? None of these things are required unless only the speaker name, because at least one person was talking or even if it is not a person. And if it’s was a Siri or Alexa,
0:37:58 – Speaker – 1 please put it there. And I mean and then I mean just to add that what we’re actually trying to do, and I think I can stop sharing that there is like. You know we’re trying to improve the accuracy of the transcript for the final for the final outcome that you get back. So trying to make it as professional as possible and there are real people on the end of this, so you’re actually helping people have a much more enjoyable, easy, intuitive process to get that final accurate transcript, and not only the transcript, but once you get the transcript back, you know you can re analyze it and everything becomes more accurate, so it’s really good for you know, publishing professional content that’s accurate, but it’s also for you know, cleaning data sets for analysis or real research, and that’s you know what we believe is. You know, very exciting, and I think just to add, is like we’ve done it. We’ve. This is a pretty complex process, but we have done our absolute best to make it as intuitive as possible.
0:38:46 It automatically calculates the rate, how long the media is. That’s what generates the pricing. Then we know how long it’s going to actually take. The human transcriber, and we built everything around that, and so this process that used to be very difficult, and maybe that you would only get a very simplistic for example Word document back now you get the power of speaking this amazing engine with also accurate transcriptions all. In this very intuitive way, so it’s a huge addition to our system.
0:39:13 I’m very excited about, and you know, maybe we’ll cut this clip and share this out specifically, ’cause this is just one more part under the transcript,
0:39:23 – Speaker – 5 right? Is like the question you might ask, is like, why should I transcribed? Why should I request for the human transcription already paid for this automatic transcription and the couple of things you might want it to go through that flow is number one is like you want to. What tire size like you need more clean data set. You need more clean. The insights from the transcription right there might be sometimes because of your accent that the company name the person name might reflect a little bit off, so that might help you to get more insight.
0:39:50 The second point you might need the human transcription because if you want to share on the WordPress or if you want to generate a report if you are putting in your research. If you’re putting in your units like the company UI, UX research or any any stuff you are doing so that helps you a lot to get more accurate transcription with the speaker identification. And a tired bodies like a few Publix on the let’s say the word press you can put below the whole transcription so any few if we will cover the WordPress part we already covered into the first. Group by. You can put the whole transcription below your media, so that helps you a lot with the pure insides.
0:40:27 So these are the couple of reasons why you might be interested to try that solution. So yeah, if you want to add anything,
0:40:35 – Speaker – 2 no no, I think that’s kind of my thing,
0:40:37 – Speaker – 1 but will do once everything maybe in the next office hours will do a screen share of the setting up that WordPress integration ’cause that is beautiful and powerful and doesn’t make just speak the input system. It makes it the output system for publishing and content. And like you said the embeddable player and then the transcript has a ton of benefits for users who are trying to grow or. Make make a medium or interactive or just accessible and. So that’s all wonderful. We’re at 12:45, so we did a good job here.
0:41:03 Is there anything I have lots of things I want to talk about it, just I think this is. I think we now this is much better than our last one.
0:41:12 – Speaker – 2 I think we’re getting better at this already.
0:41:14 – Speaker – 1 Tim rattles or anything else that you just want to wrap up and say for office hours #2. Timothy, we need to do more air.
0:41:24 – Speaker – 2 But next year, what is AR for anyone who doesn’t?
0:41:30 – Speaker – 3 So commended reality. We’re thinking about the space, you know there is. There is much to say about our abilities as humans to process information spatially. Instead of, you know, reading it off of screen or and visually indeed. But visual processing of information we already sort of looked into this, but data visualization and did our best to show the insights that really under dashboard in a very perceptible way. But at the same time there is very little of this sort of procession off of that an.
0:41:55 To really improve that radically, not just to enhance it slightly. Is to jump into another medium into space an, and if if you know we do have a platform in that owns a quest to which, which is quite a quite a game, yeah, and we would on the technical side, we’d love to. Actually, go ahead and play around with that, because arranging notes in space or even replaying some of the notes with environmental impact played upon you. It’s just something that is in our dreams in varying ideas or feedback. It will be great to hear from anybody who owns owns any of our mix mixed reality, extended reality or augmented virtual reality headsets out there developers would.
0:42:48 Shout out, shout out to us.
0:42:58 – Speaker – 5 That’s a very good trigger point to one of our next office server is like Speak AIA our product and that’s that’s one of the reasons. Like you know, I first invested into the AI’s like yes, that’s the direction we want to go. It just like that at that time. And like, yeah, we’re going to have the our product. I don’t want to commit any timeline, but probably soon that’s what I wanted to say. A lot of thoughts or team of you already covered quite a bit on that, and that might be we will cover into the in the future office hours about this PKI here product.
0:43:31 – Speaker – 1 I’ll just add, you know my view on this is, you know I want this as soon as possible. I love this stuff and like there’s just what Timothy talk about is like this spatial part and I felt it with this half life game we’ve been playing is it’s not. You’re just viewing your feeling, you know, and like we talk about that ultimate goal of speak. Which is breakthroughs. I think that’s how we get so much closer to unlocking breakthroughs as you feel.
0:43:50 The impact of it, and so that gives me goosebumps. And there it makes me so excited. And thank you for bringing that up. Tim. Wonderful, wonderful thing, that’s all.
0:44:04 One last tease here. You showed me something yesterday. I’m very excited about that. He’s just a surprise for our users and they might be.
0:44:16 – Speaker – 5 Yeah, so do you want me to talk about in there? Do you hate to wait one more week?
0:44:22 – Speaker – 2 I’ll wait, we can wait what we’re leaving them hanging. OK alright we’re not going to talk about it today. There’s something coming that is very,
0:44:31 – Speaker – 1 very exciting. So anyone who watch is this will talk about this in the next office hours.
0:44:38 – Speaker – 2 I can’t wait. I’ll shut up before I reveal anything too much, but it is wonderful.
0:44:45 – Speaker – 5 Three, we’re not going to charge anything for that, and it’s so useful for you. I just I just add a little bit more details about that. It’s completely free. Number 1 #2 it’s a one right click and you can fetch anything onto the speak. And that’s what I only can say will see into the next office servers.
0:45:00 What is that? Ask the next office hour video and and don’t miss that.
0:45:11 – Speaker – 2 OK, don’t ruin it. I see you’re opening your mouth. Do you even know this company even though I don’t know? I have no idea, but but I can guess here.
0:45:19 – Speaker – 3 My guess is that it’s. I’m not going to reveal anything here, but this is something that may enable users like me an you to incorporate, incorporate, speak into their workflow. Without changing it too much and experience the impact of speak. Through everything that you’re doing already,
0:45:45 – Speaker – 2 yeah, that’s a very good idea. No more OK, OK, we’re done. This is a wonderful office hours, so I’m going to shut off this recording.
0:45:54 – Speaker – 1 But thank you to anyone who’s watching this tuning in this, I hope you enjoy this as much as I did. Thank you very much for all the support. Thank you everyone. Share This Post Share on facebook Share on linkedin Share on twitter Share on email Share on reddit Subscribe To Our Newsletter Harness the collective intelligence on our our journey. More To Explore Capture. Analyze. Excel. We’re building technology to help you enhance your life. Take the next step on your journey today.
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A very fiery discussion for our first-ever Speak Ai Office Hours 😂
With the wonderful special guest Justin Finkelstein.
https://www.youtube.com/watch?v=pTJ-yvNWCUE
We talked about:- Recent updates including human transcription, WordPress Integration, and improvements to our in-app transcript editor
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How to prioritize what we are developing with all the amazing opportunities in front of us
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Generating beautiful reports by synthesizing multiple media files to produce what matters
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Automatic data processing for a hands-off content growth engine for our customers
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Our growth from mental health, self-analytics, and quantified self versus research and marketing
We plan to do more of these and hope you will join 😊
Transcript (Unedited) - 56 min read (11098 Words) 0:00:35 – Speaker – 1Justin. 0:00:38 – Speaker – 3Justin, how I am and how are you again? We are actually in here today. I’m recording this. I’m gonna share it on YouTube after still then do a very good job promoting it. Just because you know, fucking Kobe should be swearing already. Covid and everything You Tube already. 0:00:51That’s a bad start. I’d start you monetized. Yeah no I don’t need to monetize this. I appreciate you joining in here so we are in a deep discussion right now. I think Lauren. I mean Tim and that’s all might jump in here as well too. 0:01:04I just posted it, but it’s like prioritization time so I don’t think you know that’s coming in. I’m I’m fine too. We’re trying to figure out the best way to share the prioritization battle that we’re having internally, but in a public way without, you know. So trying to think about that right now, 0:01:26 – Speaker – 1I’d love to hear if you have any thoughts just to start, let me share with battle has to say, and I’ll probably support that 100%. No shit, yeah. Don’t let me do that, cool. 0:01:39 – Speaker – 3Let me set some context I guess. First of all this, we want to sect we are our goal here is that we’re setting an hour. I don’t know if it’s going to be every week where we do speak AI, office hours, and definitely it’s just about discussion. Hoping to bring in a bunch of people who are interested in what were you know, what. What we’re talking about, what we’re working on, speech recognition, analysis, content creation? How can you analyze things? 0:01:59All these wonderful things that we’re exploring and just bringing people in and having good conversations. Everyone has any questions about the system. If anyone is using this system and have thoughts, I hope that we can pull actual users in here sometimes, but really just trying to build a practice of actually sharing more publicly and really creating a spot to engage, so that’s here just in your fantastic supporter of us. I’m going to be publishing this on YouTube, so I’m going to stop swearing. But thank you Justin for again for all your support and joining us on our first one. 0:02:30 – Speaker – 1I know this one’s a little little little smaller here today. Oh good. No perfect get private time with both of you together. And uh, and discoverable on YouTube on the back end home run. For me. I’m very interested in the prioritization conversation. 0:02:45The only thing that I want to get out and then I have to get out of this is I want to the WordPress how I take, but I would like I would prefer to have that conversation over. Yeah, then over over zoom and you know that’s probably, you know, but I’m happy to have that over zoom as well, but I think the prioritization conversation would have a much more, much broader impact on me and probably the users as well. So let’s get into it, 0:03:14 – Speaker – 3yes, so that’s all that’s a shot. CTL speak AI. The whole team is fired up right now ’cause we are, so we’ve crossed this threshold because we’ve got this wonderful system now where you can come in, you drop media in and then you can obviously do the automated transcription, but you can actually get a human to come augmented and clean it up to 100%. So we see two things really valuable here that I’m seeing and I think that hopefully we all see which is. This now allows you to publish things professionally so there’s a gap that we see an automated transcription. That can be overcome with this augmentation to get it up to a level where you can feel confident sharing it online so it becomes a publishable asset and media becomes more valuable and you can get a better return on investment by printing media and to speak. 0:03:55So that’s one of the things that we’ve tried to overcome. The other part of that is it becomes a way to clean up data, so if you are trying to do analysis on things you’re trying to do research if you just rely on automated transcription, there’s a gap there because it’s never going to be as accurate as you need to actually do it. So how can we? Overcome that gap, the human augmentation is one of the ways that were barely actually done. It, like Lauren, made it made it in here. 0:04:22This was very I just now was minutes away from being like shit we did not. We did not prepare enough for this so let’s not do this, but I’m glad that we’re all in here. That’s all, I’m not sure if you have anything to add more and thanks for joining. I think Tim might join in here as well. This is the first one we’re doing, so it’s gonna be rough. 0:04:42 – Speaker – 1Improvised, but I hope that it starts to build out some things for us and we can make this a little bit more practice profession. Yeah, just like you know we we we got a couple of points here from the features. 0:04:54 – Speaker – 4We the solutions we have created from the problems we heard from all our community and the users so so we reached that threshold. So it’s like how we can make it more better. It’s it’s about that how we can prioritize the things which which we can hammer out and help people to solve the problem. So it’s you know cold five. 0:05:15 – Speaker – 2It’s like very important for the speak user speak Community and and these are the decisions which will. I personally believe like you know, 0:05:23 – Speaker – 4those are the game changers, the seasons, so it’s like everything is important, but like what is the first thing is important so you know it’s like, 0:05:31 – Speaker – 1yeah? Can we, um so the question? Yeah, can we have the. What are like what’s on the table? As far as most important without any, just like just back to it where that? What are the not who’s got what opinion or what’s on the table is most important, 0:05:50 – Speaker – 3so I want to just I guess, and I’m just sharing this on. An unlinked in here as well too, with a little screenshot, so I hope you guys are OK with that. I asked you sure it’s already done. It’s too late so. So that’s one of the things that we’ve always tried to figure out. 0:06:03Justin has been sort of this research and analysis part versus where I’m coming from a little bit more of which is the marketing analytics background. So we talked about without names or anything. But there’s a thing that you and I are working on together, and there was a moment the other day where you said the SCO part. You know, the one part is just to pass through costs that we need to get something done, but the SCO in the growth part is valuable. That’s that’s more if we help other organisations grow, they can trust us to continue to invest in us, and we can continue to help them grow. 0:06:34So we’re trying to figure out how we actually prioritize. 0:06:41 – Speaker – 1That part, so that’s a big part of the thing that worked here, right here. I have a strong opinion on this, so let me let me let me give the context of where it’s coming from. From my perspective, the job in general that that you are asked to do today that’s not being done well inexpensively is transcription. As you know I’m saying, get transcription, you know, get transcription right for the job now. Get that good. Get that reliable now you’ve got a constant flow of customers for life. 0:07:11If you get transcription right because there’s endless numbers of people that need transcription. If you can do it better, you can do it less expensively, so that’s first #2 my hypothesis for everything that I do is SCO for a long term investment, is is the best investment you have real estate. On on Google for a keyword that can you know, like the right word, one ranking can be millions of dollars and it’s going to continue to work for you. I’m saying so that’s the right that’s the long term game. So the name of the game is, so it’s like. Um transcription keeps you in business and this and I know I’m doing a version of this myself. 0:07:59Everything that I’m doing is I want to bring in cash flow, so I stay in business and I’ll do that. In the way that’s the least soul sucking way possible, but ultimately three years from now I don’t want to be doing anything for money because my SCO, all my real estate investments on the web, or whatever version it goes to then. Pays for everything, so that’s that’s my perspective on it. I think the the. And I’ll say the other piece of it is I don’t know who’s on which side of this argument get the transcription right? 0:08:39’cause then you get the flow and the SCO is a much. It’s a much higher reward game. And but it’s a. It’s also a higher risk in which is also what you pointed out in that conversation. Like, you can’t guarantee success around SCO, but you get a process around transcription. I mean, like you are again not disclosing it, but you’re guaranteed like like, I’m confident that you can guarantee success around your transcription right now. 0:09:08’cause you got three failsafes, yeah, we got me. And then we’ve got, you know, we’ve got like 4 like plan A Plan B plan C plan. The SCO, we don’t have it, so that’s that’s that’s my 2 cents on it. Yeah, well, I will say that there is a proven part that when you do, 0:09:29 – Speaker – 3you take a video you embedded on a web page or audio on a web page. And you do do a nice transcript below that’s proven already. Like I I’ve seen it through search engine rankings on our own site on speak. I literally have LDC, London Economic Development Corporation, which is amazing like City of London. We work with them for a long time. They’ve just transcribed a couple pages. 0:09:48So I’m looking at the report right now. It’s organically generating pageviews ongoing basis for them and on those basis the average time on the page, every single one of them is minute plus with one of them being 4 minutes plus and another being 9 minutes. So that means inherently people are spending more times on that page. Search engines are going to give it a better ranking. It’s a more intimate relationship and you’ve given people the ways to digest and like interact with content in a valuable way the way that they want it. 0:10:18 – Speaker – 1Yeah yeah, let me see some of the contradicts a little bit, and then I’ll shut up after this, ’cause it’s not 100% perspective. Um, like selfishly? Let me contradict what I just said. Transcription can get done. I can go to 1000 different people for transcription. 0:10:31Like you little bit more offensive I can go to anybody for transcription so selfishly that’s just a commodity, but. As you know, so I’d rather you have work on the SCO because nobody nobody is is, is it? There’s nothing that can solve my SCO problem at, you know, at the price point that you can. ’cause you looked at like the one I showed, you know, which I think is great. I can’t remember the name of the company. 0:10:58I think they don’t assume stuff, but I’m also wouldn’t say a name if I’m not speaking with them as positively. 80 bucks a video? Yeah, that’s great for people who do produced videos. And great, it’s not great for me. Who’s created 15 crappy videos today? 0:11:12Yes, you know I’m saying I can’t do that, so anyway, I’ll shut up, you know like and take it from there. 0:11:20 – Speaker – 4Yeah, go ahead. 0:11:22 – Speaker – 2Alright. And come back to the initial question, what do we have on the table? Right now we have sweet things and thank you Justin for sort of. Posing this question, three things that we’ve we’ve considered Tyler. I’m going to start with yours. It’s so help me out here though. 0:11:40It’s the marketing part where we’re looking at actually creating. And you, of course, we want to do. We want to hone in on the transcription we wonder honing until some of the parts of the system that we already have now. On the new part, we want to add in you analytics pipeline for. Is that OK? I divulge, divulge this. Yeah, go ahead. 0:12:03As far as I understood we have this idea of Tyler had this idea of creating a new analytics pipeline to crawl through a website and understand what is missing and there is a great market share for that. The other part that also came to us was. Voxel, it’s it’s. It’s the idea of making the system streamlined to have all the tweaks to every each part, like data visualizations must be shareable. Tweaks where things like. 0:12:37Skipping from the transcription into the media from the media into into. Have the referral links inside of a text note it’s it’s again the marketing bird, but I’m just mixing the two here, but sort of having the system that we already have work. Fluently and every feature cone tuned in and the third part is the on boarding part is when we OK we say that all right. We have a good. We already have signups we are working toward that every day. 0:13:06We’re working toward that, but after after a sign up we only onboarding stage in the process where a user gets to know. Rather know we’re not trying to teach so sorry. Not user gets to know what the user is, what’s the system is about? What are the issues and what are the most the key points to that user in. The best thing that we’re doing so far with that is to get an idea who the user is with a researcher. 0:13:36Are you a student? Are you in the profession and that that way the with onboarding to to retain customers and to give the map not the advanced user manual? To the system. This is how you reach, so these are mostly three points as far as I understood anything. To add vassal Tanner. Yeah, 0:14:04 – Speaker – 4that’s that’s a good start and like you know, I think I think just saying if you remember our initial conversations like we talk like Speak is an order transcription business like you will. What you said is like you will find another 100 different companies and people who just do the manual transcription. Or like the transcription by just automation. The goal over here is like how we can create a system which you can import all your media or tax through any pipeline that can be the website scrapper that can be the YouTube Google made zoom because the world is changed before we were talking about the website. Finding the media and analyze so that the whole channel we always talk about is like the import channel. 0:14:36The analysis which the speak now has with the audio, video and text before we were just, you know, dealing and fighting with the audio and video. But the whole text module is now has the same pure insights from from what you are doing. Also right with the yak to the order to the speed and the third parties like the sellable. If I remember correctly, yeah like you just went to the order. We just transcribe and get that. 0:15:05Translate, but you just get this terrible word club, right? It’s like the two. So you can say publicly with what you talk about in just one chart. So what if you also touch about is like the Third Point is like cerebral piece. That can be the setting on the WordPress for their CEO that can be setting your media for the transcription. 0:15:19There are a couple of companies are doing to, you know, for their research research part. So all this panel is connected. Now what we’re trying to what? What more things are on the table right now is like. We can create another fee Fi channels right now for the imports. 0:15:37We can do more analysis or we can say there using the text module or we can do more part on the selling side too. So like what comes first right? And it’s it’s tough, it is not that simple answer that hey this is what you have to do it like what we have to make decisions like what is changing into the world and how people are reacting towards that. 0:16:01 – Speaker – 1There’s like should we do more work onto the import side or the inside extraction side? Or yeah and I think it’s customer interviews. Is going to get you at that and then you see like you know, what do you want to cater to? You know like I would I would do customer interviews and then you way. You weighed out, you know, like Dollar. Do you want to do indicator towards the top? 0:16:19Yeah, that’s a consulting but right you indicator towards the dollars. Today the long piece of it. So do you want do you want to? And I’m curious, what’s the who’s first? I didn’t hear transcription and like I like the way Tim broaden that makes sense on boarding tweaks, analytics pipeline. Where does transcription fit into that? 0:16:38Is that which is that one of those three buckets? Or is it 7 in one of those three buckets is separate, so I’ll give you just one example that we’re looking at. 0:16:50 – Speaker – 3So there’s a company that we’re working with who’s trying to basically generate as much content as possible. Actually you’ve seen this slack message before, but like they want to link into YouTube channels and then. Like earnings calls around this specific news releases impresses. Grab the YouTube piece, pull it into our system, transcribe it, and then use our integration with WordPress to automatically publish that two WordPress with the transcript for the search engine rankings, and then the final part of that automation is once that’s published on WordPress, automatically shares to their social media as well too, 0:17:23 – Speaker – 1so it’s real time automatic content processing that’s generating an automatic content strategy which is helping them grow right so they generate data. None of the original content. 0:17:32 – Speaker – 3They’ve done that. It’s just picking up valuable content for this specific company that’s that’s creating them as a resource, because there all these people are hovering, trying to figure out what’s the latest information on this. 0:17:44 – Speaker – 1And now we’ve helped solve that problem automatically by just hooking into three little systems. I I see. So on that one, I see seven things like I can go do that. I like my keyword research like you pull this video, run it through the machine, see what happens. I see a 7 figure business for me personally. Based on that, which means that’s a billion dollar business for speak AI. 0:17:59It’s a brilliant now. Now priority like brilliant, but like I don’t know how to like don’t know how to do that right now. But like like if you know solve that was brilliant. The question is like is it do you link it to channel? 0:18:17 – Speaker – 3Do you pick certain channels that you link pick into or do you pick combinations of keywords that once that keyword hits, 0:18:25 – Speaker – 1that’s what triggers the automation to start and then do the publish. So how do you do it? Yeah I would. I mean what I would do is I would do manual operate so start with a length like like. OK so let me go down my Rd I’d like another one I came to you originally with. Well, not originally like Kanye on Rogue. 0:18:40I would like there is so much. There’s so much in there, so I start with that. That’s my first publishing thing that goes out then. OK, now I look at my Google Analytics and I see let’s just say I’m going to do one. I’m going to wait for six months and see what happens. 0:18:56I’m not going to wait. I’m not going to slow what comes back on. It. Boom, OK now. Like I’m gonna go back on my Google Analytics now I’m going to come back and it alright. Here’s my version two or like. 0:19:11Here’s my 100 links. Let me know. Let go manual at the beginning and then once you figure out what people are doing manually then you could start pulling the automation like you don’t want a look at it. ’cause you’re creating a a intimate experience in the curated experience. You don’t want to pull ’cause that’s when it becomes a spam playing, yeah, and so you want. 0:19:34Quality stuff out there. So my thing is making a little bit more friction. You’re doing everything on the back end when I’m bringing to it is either my contents or where my content doesn’t suffice. It’s not quite good enough yet. I’m going to borrow somebody elses, but I want to drop in my own links on that and then if I want to do some automation that’s that’s auto blogging, that spammy that not like that. 0:20:01That could get that can get misused very quickly. Make me. Like you want to like? I don’t think you wanna go like yeah so that’s that’s a short answer to that one. There might be some use cases where it’s not, doesn’t get spammy, but yeah, that’s my, that’s my brother. 0:20:17My somewhat I just this is one of the things that I’m just saying, 0:20:25 – Speaker – 3I guess is what we what we see. For example, this is an example, but Joe Biden has his inauguration speech. People Spike spike up in searches. You look at Google trends. Everyone is searching for Joe Biden speech and then the actual transcript of that speech so they can actually read through it as well too. Yeah, so it’s like the the the the part of prioritization is. 0:20:42What are people looking for and then what is you know, is that actually valuable? And if we can pull in the right information too? Two years to accompany site that automates that process. You have now matched it perfectly and automatically. So Joe Biden doesn’t make sense for us. 0:21:01 – Speaker – 1But these earnings calls for this specific company makes perfect sense because they want to be a resource around the latest information exactly stream. Yeah, and I think I think with you I think so. So to contradict what I just said, I would like to see. Pulling in on like alright, I want every Joe Biden so the one that hits home more for me is you know we got the what are we going to do for school for the kids next year may oral race in NYC there’s going to be a session for public sessions can do. It’s going to be recorded I want to pull it everything I want to hear from everyone of these mayor mayoral candidates. Don’t listen to all their speeches maybe but I want to see like where they talking about what’s going on. 0:21:36You know you know who am I going to back based on so I’d let you know I’m gonna have my speak dashboard about like to start forming. Which is like the same the same yeah, so once they quit. Yeah, I’m sorry, there’s no question around this one. 0:21:53 – Speaker – 3Do we know we’re trying to figure out what what basically protect prioritizing, and maybe that’s all you have. Print A little and just quickly say this. But like because you know I’m going to share this after and anyone can watch this, but there’s sort of three releases that you put out this week. Can you touch on those quickly? And then just sort of reset us here as well too? 0:22:10Because now we’re sort of coming to the end of a Sprint that’s opened up a lot of opportunities. And it’s like where are we going? Next, witness. 0:22:21 – Speaker – 4Let’s talk about the we started like I think. So in the January 1st this print off, then we converted a little bit on the engineering side, like how we can release the solutions very rapidly and learn, understand and you know, improve that part. So first thing Timothy and I did is, like, you know, the Amazon transcription. Sorry that transcription part which help people to do the human transcription. So what does that mean is like, 0:22:47 – Speaker – 1you know you can request to clean up your transcription. We just want plate. Just click on the human transcription request, enter your speaker name, who talk about Ward so we can provide more insights. 0:22:59 – Speaker – 4Hey, just didn’t talk about 40% more compared to Tyler, or like you know, Justin talk about XYZ words or keywords or sentiment or brand versus Tyler so we can do more analysis once we have the more pure speaker management system on speed, it’s like unbelievable opportunities we have. Once we got the speaker assigned with the sentence is yes, so that is going to solve a lot of problems. 0:23:23 – Speaker – 1We have a. In a queue of like hundreds of video to clean up the transcription so they can get more pure inside after field and create a report. So right now we use a word export which is actually sort of a report which no one gives you right now and I never seen any system which gives you the report like that which includes all your insights. The Times you spoke about and the transcription and the transcription with the timestamp and the speaker. 0:23:48 – Speaker – 4Yes there are. I mean let’s order, they give you the transcription but there is inside. Yes that is. Inside, raise the inside which give you the how many times you spoke about this brand for this keywords or the custom categories right? So that is a huge step towards going dead. The second piece we release is the WordPress API integrations. 0:24:04So what is that mean is like? You can connect your WordPress account again. We always try to eliminate the click events and how you can do it very easily. So it’s like you have to integrate a plug-in with the WordPress which call like the JWT integrations so we can authenticate your credentials with the with the WordPress and we as a speak also the privacy and security is at the 1st place, so we don’t store your credential into the simple screen. We always make sure that it is like you know encrypted format 256 bit. 0:24:36You know the market size? What is the validations is the best practice to do that and we follow that to its peak. So all your credentials for the WordPress is into the encryption format. So the step number one install the plugin at WordPress that said #2 add your username, password and the domain into the model of on the WordPress and assign a unique name for the integrations that because you might have the multiple domain. For example for Tyler, Yes Tyler and his own website. 0:25:08And the speci I see him for me. So what I can do now is like I will assign a name that but so. But so Sadat in an speakspeaker.co so that domain, when I go to my media, if I’m doing my personal media, I can say only on my website, and I can also create as a page or a post. That’s a two different story. So either you want to create a separate page so that makes help you do the SCO, or also post will help you. 0:25:35But that might goes under your resources or a blog. So those are the two different stories, right? And what speak also help you if you are working in a team. The speak will help you to create as a draft. So if you are not the admin or if you don’t have that power to create a publish page or post, you can just click on a draft and it will. 0:25:55It will write directly, create as a draft. So that’s a huge huge step towards setting your media on the public platform. And also we all are working towards how you can create a post in text nodes and with one click you can sell on the WordPress. And also with the Zapier integrations you can say around the social media is like the quotes from your text mode. You can directly source air on the social media so that text pipeline is coming soon, but like that’s the release of the second in this 3 spring and the last one is like the the transcription editor. 0:26:25I think Tyler renting both will agree on is like how frustrated we are when someone comes to the media, the uploading media and and then when they go to the panel they don’t know is that this transcription they can edit. It’s like it’s double click, but it’s a very frustrating moment for us and then we just flip the whole idea. We put the transcription, we create a awesome editor and team did a great job on that is like created transcript editor so you can edit the time stamp and you also can do the speaker management, because if you know you are as individual speaker, you can choose a one and a sign your name and automatically it will reflect in all the whole transcription. It’s as beautiful as that and if you find that, let’s say Tyler is not spelled. Perfectly you can find and replace in just one click, so those are the three releases at speaking I needed from version two point 12 to version 2.14, 0:27:26 – Speaker – 3and yeah. Now, if you want just maybe just take up take, it will take a moment to as you know, where is a small team. That’s alot alot alright that’s that’s a lot of power already put into the system now and so those are three core things that we believe we put a lot of work into prioritizing those and believe they are valuable. And now the next part is how do we communicate that effectively how valuable this is and then continue to build upon that so people will continue to use and then invest in the platform. And there’s two things that I want to. Yes, touch on here Jason this is. 0:27:57This is really interesting is that organization I’m working with right now. They’ve got a budget, say for an example. Budget is $50,000. They’re trying to figure out where do they spend that budget right now, and So what it came to, what it came, it came to me to realize is but one of the ways that we’re deploying that that budget right now is through Facebook, Instagram ads and then LinkedIn ads. Because you know you can get and amplify reach. 0:28:20But the problem that we’re seeing with the you know is with paper click advertising. First of all, Apple and iOS changes are coming so. The advertising is going to get less effective and less measurable, but once you stop spending. Do those systems your reach stops. So what I’m trying to figure out is, say if this budget is $50,000, why would you invest that money and speak the system instead of putting it towards Facebook and Google Ads or LinkedIn ads? 0:28:41So how that that is in a way that is who we’re competing against in this as well too. Don’t. Please don’t put your money into those systems. Invest in the content piece and the video piece and then the transcript piece embedded on your web page and so that it becomes an. On Evergreen content asset that continues to grow not just now but years over. 0:29:06Even once you stop spending on the paid ads side. Yeah, so that’s one thing I’m thinking deeply about right now. Is like how? How do we prove that you know if you have a budget $50,000 that you allocate 50,000, you know 50% to amplify through those pieces through Facebook and LinkedIn, and then other 50% goes to speak as content investment. 0:29:32 – Speaker – 1That will actually help you grow after the ad spend is done. Yeah, it’s an issue. I’ve got a thought about that. Or do you want your minutes right? Yeah, so here’s so 50K. So first of all, I would look at it more as like don’t look at the whole pie. 0:29:42Break it down into different pieces. What does it take for us to get 10% of that? What does it take to get 20% of that? Where does it take you? 30% of that. Then. The other thing that I would do with it is. 0:29:53With the SCO piece of it is set up a get the Speak SCO blog. Then you use the revenue from that blog, you know which whichever purpose you know, whichever purpose is to start to offset those costs. So my you know. So, like you gotta prove it right, you ’cause you know the sea is a little bit of a longer game. And then you’ve got to prove it. 0:30:19And so a year and a half from now, it becomes undeniable conversation. But what does that do with their 50,000 today, where they’ve gotta? They’ve gotta prove to shareholders today, so the way that I would invest? I would invest internally in it. Today, like I’m very interested in, you know, I’m saying I’m very interested, but again, not like I can’t do. 0:30:44I can’t put the right dollars against it right now. So I gotta put more effort into it. You know, ’cause it’s it’s. It’s not. It’s not as proven, but you’re going to have that, yeah, but I mean the thinking is correct. 0:30:55The gap there is interesting, right? ’cause they she needs to have. 0:31:01 – Speaker – 3She needs to have very fine measurement and be able to report that this was successful. And for order that she needs to have some speed that she needs to be able to do that. So this is where the paid ads. Come in because they get them live. Deploy them, reach. You know 15,000 people for $2. 0:31:14You know what I mean? It’s like really quick part there and then the other gap right now that we’re facing is say they actually want to do the content piece, which in the long run is going to be valuable. Someone needs to create that content so there’s the original investment in the actual creation of content that is a gap there as well to your creator. You love to create. I love to create, but that’s a big commitment for someone to actually create. 0:31:37For example, video assets. And how did they do that? Like in my dream, it’s a longer form interview. Where they you know I can’t disclose all the details of this, but interviewing a person becomes a 2025 minute interview. Embed that on the page and then transcribe it below. 0:31:52That becomes an incredible asset, but someone needs to invest in that interview. In SAC, two people need to invest in that interview. They need to organize it. Do a good job, prepare for and then actually go through the process. So there’s a challenge there. 0:32:09 – Speaker – 1In adoption, there’s friction in the actual creation process, yeah, and so I look at it. Take away some of those you know I’d be happy to. Volunteer to do the interviewing piece of it and I’m a pretty good. You know. I’m saying you like you can and then they just need to show up. 0:32:20Yeah, an answer. The you know like you know the questions in the parameters so you could get through that. Pete and I think the interview is the right way to do it because it’s it’s not, it’s it’s it’s. It’s easier than for people who aren’t trained to do the videos. So yeah, so that the. 0:32:40Like Ultimate, the end of the day it’s. Kids that was out of you know I’m saying it’s how you create the compelling argument for them. I haven’t heard a compelling like I’m thinking an employee who’s got to produce results today to answer to their boss. I don’t know anything more about the scenario. They aren’t the you don’t have the. 0:33:01That the lead person here, you know, I’m saying the person who can take the risk here so they’re probably better off in the Google ads piece of it. Try to chip off a piece of it. You know, I’m saying, you know, as much as you know, like you and I do agree, longer term that’s gonna be better return on investment. Chip off a piece of it, let them get a huge return on investment for that small piece of it, or it’s like. If it goes to zero, it’s no big deal. 0:33:31 – Speaker – 3But if you optimize, if you create a page with a nicely optimized URL and then a video with a transcriptive longer, that’s not going to go away. So just that I’ll finish on it like that is approvable. Return on investment in some way, whether it’s time on page, whether it does rank on search engines or it becomes a beautiful page that you can share. 0:33:49 – Speaker – 1Yes, in the context of the right thing and it’s beautiful for branding purposes. ’cause of Facebook ads not doing anything for you for branding purposes. So that’s the question. Are they in direct response? You know? Is this a direct response like? 0:33:59Yeah I need I need X number of customers today or do I need to build like is it a marketing? It’s a marketing, sales or brain. We’re having a brand slash marketing conversation. It sounds like they’re having a sales slash, a little marketing conversation and that’s the gap to be able to bridge. 0:34:22 – Speaker – 4Do you want to touch about like you know, we talk about the feedback that take time to understand, but how? Speak help them through the embeddable player. Do you want to touch upon that is like what, what? What informations we have when you share on the on your social media and on the WordPress? Let’s say on your website’s house how speak embeddable player is helping them right now. 0:34:38It’s like you know how instantly you will get the feedback and how much data they speak, how to help and improve and give them a feedback. Is this working or not? 0:34:51 – Speaker – 3You want to touch upon that. So that’s just to make the mechanism in place, which is very interesting is that we’ve generated embeddable player that you can share. We’ve optimized the hell out of that for SCO, and that’s part of that meta schema. That stuff that we’ve talked about adjusting, like with Jason Aldean, little bit technical, but Meta Schema in Jason LD to make sure that search engine is know that there’s a video there. So there’s one part there that already helps with the ranking perspective. But then we’re tracking all the play events, the pause events. But then any of the times that someone actually interacts with the transcript. 0:35:18Minor insight. So now all the sudden there’s a huge jump in the analysis that you can get back when people are interacting with content, so it’s not just OK. Someone watched this video and how long it’s someone actually clicked on this insight someone was interested in this brand someone was interested in this transcript line specifically, and in huge if enough people interact with that player, you would actually be able to break that down into demographic profiles as well to men over 35 like these topics. Women under 25 like these topics like that. That part is what we would also love to see come to life. 0:35:53And it’s. All set up in the system already. That actually works. Today we’re just not displaying that analysis in the in the in the speed dashboard or anything yet, 0:36:06 – Speaker – 1so that’s a very valuable asset that I think is just worthwhile mentioning. Shoot that comes through analytics. 0:36:14 – Speaker – 3Google Analytics beautiful. Yeah, so that’s that’s. I mean one part there like the other part. I just want to touch on which is. We got a fantastic testimonial the other day from a new customer. And what happened was they had six hours of video and they were doing customer interviews with employees customers. So there are there marketing agency they’re working with working with the customer and they’re trying to figure out what they should be. 0:36:36Prioritizing for the business, how did they redesign the website? How do they you know? Do the messaging and everything so they interviewed customers. They interviewed a employees owners and then they were trying to figure out how to synthesize all this information and they only had a week to actually turn all that around and basically have a big big meeting presentation with the customer that they were working with. Yeah, so that was the trigger that first of all was beautiful as they searched for something online and they found speak ranking on Google so they actually found speak as a solution which already triggered the interest. 0:37:14And then there was a connection there that then brought in. So they actually signed up for a premium plan 99 USD a month and then dumped these six hours of video onto the system. They were they were specifically looking for emotions. Brand awareness. When companies were talking about brand awareness, when their customers, employees and people were talking about what is the brand awareness they were trying to automatically prioritize so they could like, make recommendations, and then they were like needs and wants and then pain points. 0:37:42So in that system we use the custom categories and insights actually help them get into the account and I set up for example action items and commercial intent and a couple other things. So one of the gaps there was. I had to spend 3 hours setting that up so we should be eliminating that time so they can automatically grab those things that they’re trying to find in the media. The other gap there that’s really interesting is we’re doing individual analysis of each media file. But how could we take all those six videos in produce a report? 0:38:09That automatically does that work for them? So how can we synthesize the six hours of video and give them a report? Here’s the top recommendations that are made based off the pain points. The commercial intent, the challenges, the emotions, the feelings and automatically produce that report for them. So now we’ve just analyzed. 0:38:28We’ve reduced manual analysis and we given a beautiful how can we give a beautiful white labeled report where they can go back to their client and say here’s what came out of these interviews and they just were much more profitable ’cause they didn’t have to do all that analysis manually themselves. 0:38:44 – Speaker – 1So let me give this back like just. OK, I spend $100. I dump six hours of video. On to this place would probably takes me 10 minutes, 20 minutes. You know, maybe it takes 2 hours to upload or whatever, but that’s not active. Make right doesn’t even take that long. 0:38:57It’s not active time. I spent $100. I’ve invested, let’s call it 30 minutes of my time. Then I walk away and I don’t do anything else and I get a report which gives me pains, desires. Brand. Uh, and I could take this as a. 0:39:15Brief, I don’t know which type of brief it’s going to be marketing brief. It’s about, you know, it’s like I could take this to my management team and be like. Here’s the insides I’ve done nothing else I could walk like. And I paid $100, yes? Like boom that needs like that, right? Like like that is so how much do companies charge for? 0:39:38Briefs, dude. I’m saying like like synthesis of this data that they don’t even have access to. 1st how much, how much you have to listen to these things, how much you have to pay to get these things transcribed. Boom boom, boom, all of this $10,000.50 you know, whatever like like here like that that you got it right and and beautiful and like they found you through the system that created this result. Yeah you just have a so here’s here’s the issue. 0:40:09You know I’m saying you’ve got like. A you’re gonna get you get flooded. So the question is like you just market that story. Like I would if I’m. If it’s my job to grow it, I mean, it’s probably you know somebody out. 0:40:28You know. It’s probably you. Tyler is just all day media or somebody out there all day. Media, just like telling the story, showing it. Here’s another version of it. 0:40:37Here’s Kanye. You don’t say like here’s here’s the kanepi like let’s do let’s do mass appeal stuff, and here’s where it actually goes, and it’s just producing assets to put out there in the public. And then when people come back, now you do what you what, your personal like. What’s your specific use case? And then you just tell those like. 0:40:56Yeah, that story is like, yeah, that story is. And now you’ve got an issue of. Too much opportunity because the floodgates have opened. So now the question is, yeah so yeah. Well just add one last point to it. 0:41:10 – Speaker – 3One of the most popular posts that we’ve ever done through Speak was actually did a comparison breakdown of when it was political again. But Trump and Joe Biden when they had that debate. Yeah, and we did a comparison of those two. We get the word clouds generated from each speaker and then they sent the topmost positive, the topmost negative. So it’s like how can we dump multiple media assets into the system and do a comparison and analysis and report. And like you said, there’s more of the customer one where they come in with media that they need. 0:41:36But then as a marketing and a content generation place, there’s ability for us to do more of a public awareness. Kind of, you know, interesting content or stories or speeches, or things that are being generated that people are interested already. We can use Google trends and queries to automatically find that already. 0:41:57 – Speaker – 1And here’s what I would do like in this beautiful like Trump and Biden. There’s too much like like, yes. New York Mayor Race is not with a whole bunch of people like there’s there’s features they’re going to come. I don’t look again this thing. I don’t know if I register is public. You record it. You put it out there and you just tweet at yeah, Ray Maguire. Andrew Yang. You know, I’m saying, hey, we created this like and then let me let you know like look if you look great in it maybe you don’t do a publicly udm right DM each of the candidates one is going to sponsor you. 0:42:26Don’t get the candidates alright, who’s there? Chief of Staff DM that boom like. That you know that’s Gary B 101 and it’s just like you DM like you have a beautiful thing that you could drop in and if they can consume they’re going to see it immediately. And boom, here’s what happened. You won the debate? Hey, do you also know about? 0:42:48Do you know like do you know you know like here’s the thing that you probably don’t know there was a throwaway line that actually means something. And now you’re down that Rd? I mean, yeah, you, you just have a so back to the original question. Back back to it, we got 15 minutes left. 0:43:05 – Speaker – 3That’s all Tim Lauren you been silent. I know that you’ve been writing notes and everything, no, hey that’s fine. Any is there anything that we want to close this off? So this was a very energetic and intense first. Speak I office hours. But this is the, you know, this is what I also love. 0:43:21I want the transparency. I want the how peoples to see how passionate we are about this stuff and that you know these are crucial and hard decisions that you make as a company in this stage. Actually trying to figure out what the best things to do. So I do want to shut up for a moment because I can talk too much. That’s all Tim Lauren. Please, I encourage you to say anything, anything you want to close out here as we do wrap this up. 0:43:420:43:47 – Speaker – 2Sure, it seemed like the major topic discussion was as he over management and optimization. I’m just curious about like how many of our customers have actually asked for this, or if you’re planning on going forwards like other people. I’m just curious where this came about. It seems like it kind of evolved from transcription or like the automated like human transcription, and this is discussion we had quite a while ago when words first like going over the whole the building of that process. 0:44:19 – Speaker – 1But I’m just curious now like. 0:44:22 – Speaker – 2Like why are we going into now automate SCO from transcription? Like where did that where the jolt of inspiration come from there? 0:44:31 – Speaker – 1It’s a great question. Bye, 0:44:33 – Speaker – 3I you know, I’ve distilled to me I guess, or something that it was. You know I have Timothy and I just am loves it as well too. We talked about for a long time as this idea of again like the quantified self, self analytics and all this stuff but. We struggled to be able to convert that at least to dates into sustainable, profitable business growth. The joke that we made is that we make $16.00 from quantified self. 0:44:51Last year when we look at the breakdown of where our revenue came from, it’s been content production, analytics and then what do these organisations want at a root level is like they put money into a system or into a company and they get a positive return on investment and they get to grow. And so I’ve through years and years of working with customers. Doing content production doing marketing. I know that the content production and the embeddable player, and then the transcription is going to actually help that process. And just as a note, there was a customer that I worked with for many years. 0:45:28I just did a yearly summary report and because I paid I helped. I paid some subcontractors to create 4 blog posts a month for them and it just sat as web pages on the site. They had 1000% increases in search engine rankings and grow throughout the year like and. So that’s just. Obvious to me, it sucks because in some ways I have my desire for the quantified self and to help and heal and grow. 0:45:49And I told axle you will not take that away from me. I’m going to keep hacking the speak system and using that for myself because it’s works and it’s beautiful, but I want all of us to be happy and sustainable and grow and make sure that we’re delivering value for organisations so we can continue to build and do the things that we want to do. So that’s like a big reason why. Yeah yeah, I’m not taking away. I do every single day. 0:46:14I’m I’m all even like you don’t have to prove is like what you do personally versus what you do with the business has two different story. 0:46:25 – Speaker – 4I track all my GitHub branches. I track all my coding activity. I receive all my emails. If I spend less over on the coding so that make sure that I am learning something right. So it’s like I track every single thing. It’s it’s not about you, it’s about taking an actions. 0:46:39OK if it if you take the actions in terms of quantified self how much we are doing in in that direction right? Just like how, how much would be at helping people? Do we see any anyone who changed their life using the speak in terms of quantified self, right? So it’s like log in on your point is like those are the two different market and I and I I found very interesting too. It is like mental health and health is the same thing is the same story. 0:47:02Just people don’t realize they just realizing their 50s and 60s. You know it’s like when when they experience the whole life. That’s the same story you live everyday. It’s like you don’t you is yeah. So that the quantified self we’re already doing that it just like how we can prove that thing and Justin you said very what the catchy word is like the stories and we had a great discussion yesterday about the understories Anan. 0:47:26It’s like, you know, we have to create some story and we have to prove some stories. We have the whole system, the beautiful scalable system is like we we know what is. What are the missing piece we know what are the ask from the users is like. Let’s prove it. So that’s what. 0:47:45It’s like I think, I think Lauren. Also this things are coming. 0:47:52 – Speaker – 1This all dots are connected. I think you had provided by saying the. 0:47:57 – Speaker – 2The other work that you had done as 1000% increase to traffic. So like in that time and all the time, the money that you’ve spent in order to deliver that to the customer. To get that return like what kind of a difference would you have seen if you had put all that effort towards, you know, as you said before Facebook, where Twitter advertising instead? I just think I mean the priority for this customer. Just you know, specifically every everyone wants to rank organically through search engine so they don’t have to pay for advertisements and it becomes more valuable and not only that, when people come through and organic search and find something inherently, they trust it more and they spend more time. 0:48:37They complete more goals on the website is just there’s a gap between paid spend an then organic ranking with valuable content. So that’s what’s happened there. That’s why he’s seen increases. Not just on website visits and pageviews, but people requesting quotes form submissions, phone calls and all these other things as well too. So it’s I know I know that every every marketer knows that every analytics person knows that it’s just now. 0:48:58We already have a system with speak that’s very capable of it as much as speakers come out of. Quantified self one of the initial reasons why I got so fired up about speak was because I was creating YouTube videos, embedding them on the top of my web page on top of Broadcom. Putting the transcript below unedited, unedited, shitty transcript and then pushing it to a podcast and all the sudden I was ranking number one top five on Google for some very interesting terms within weeks. So with the system has already been put together for that, it already works and it helps people grow. And if we can help people grow, we’re just going to continue to grow with these organisations. 0:49:37Then we can sponsor the R&D. We can do deeper analysis stuff and we will can build our own branch of Speak AI that is solely quantified self. But until then we need to hit the sustainable profitable business so we can continue to actually invest in that Journal. 0:49:54 – Speaker – 4Very good point. That’s what like you know. I think we discussed. I think so last year is like, you know, speaking speak is going to have a different product. It’s like it is not going to be on ab.speaker.co. We’re going to have a separate product for all these different goals that you can achieve. So if your marketing that might go to yourmarketing.speaker.co. 0:50:10And do the whole pipeline and and what we are creating is like the base and this base is going to be a consistent. It’s not going to be a separate but the product is going to be like sub products of speed. That might be the mentalhealth.speaker.co an you can quantify the whole thing by your text in the media and what the personal recording the Journal inside right? So yeah, those that thing will come very very very soon. 0:50:38 – Speaker – 3At the core level we know just Lastly. It’s like we know it’s capture, analyze, share and improve. You know what I mean? We know the core pillars of what speak actually is, and there’s lots of different ways to actually interact with that system. But at this point, we know that there’s certain mechanisms in this system that propel growth for organizations and ourselves as well too. I would love to put something out here. 0:51:04Of course we have many interaction mechanisms through through all of these four pillars of capturing. We’ve we’ve, we’ve done a great job of this app here with we’re analyzing. We did bunch of research and you know we have a couple of things in research pipeline. Two and sharing and all of that. Then just self improvement. And it’s we’ve been talking about. 0:51:25How it can contribute to organizations we’ve been talking about? How it contribute to the individual school. Just our passion about self optimization, but I just have a maybe misunderstanding here, but. We have 4% conversion rate at best. Why is it so hard for us to retain users? 0:51:48From my perspective, just purely. Subjective. It’s hard for me to understand what the user does. I’m a developer of it and it is, and I do believe that, well, that’s that’s that’s about my opinions. But here, one of the things that we’re missing is to make the user make the system usable. 0:52:05It’s lovely that organizations will use it, but the organization shall. People and people are have brains, and you know they have they tap things on the on the touch screen they click. I’m just going to the ground level interaction. Yeah, something is missing. the Champions like Justin are. 0:52:26We have only one Justin. 0:52:31 – Speaker – 3It’s good thing that we have you think? 0:52:35 – Speaker – 1Champions, yeah, more opinions and feedback and it’s not about that we have that already. 0:52:41 – Speaker – 5We don’t really have much much feedback going on. We only have it from sort of contracts which we get to sort of. We land on those contracts, but that’s it. Collaboration of with Jonathan went. I’m not sure whether Justin is familiar with Jonathan More, but he’s one of just recent graduates. Great guy was interested in the Mail. 0:53:00Probably our intern event. Like all the feedback, we need to pull out of from them, 0:53:09 – Speaker – 1and it’s such interaction is just hard and. Slow, yeah? 0:53:16 – Speaker – 4Yeah, that that’s a differentiation between who are the customers. So the definition of customer having understanding is more important, right? Is like who is the customer of speak, right? The people who are paying for that or the people is like who are using speak the free resources of that. So like what is the definition is the customer. I think that is also drive towards what we want to build right? 0:53:38Indeed just want to at that point on one part we have. 0:53:45 – Speaker – 5We don’t have any average user. You know, average people who don’t have legs. You know it’s like it’s not a good way to think about an average user and its Accessibility comes into play too. Well. Are we really thinking about all the markets like there is a trillion dollar market for four people who live with disabilities? 0:54:03 – Speaker – 3There is. It’s just yeah, but I guess the problem is like not the problem but like. Those users in the system where even are using it, but are those users actually converting to paid users who can help us continue to grow? So it’s also prioritizing what users there actually is, so we’ve got one person and their Justin. This is awesome. We didn’t know but used our embeddable recorder to record 50 recordings to get feedback and questions and answers from students in her Class 5050 recordings. 0:54:21And we had no idea. So it’s like there’s amazing usage, and that’s the kind of feedback that we want. But the question also is, is that person ever going to use the system and actually be willing to and pay for it? To help us continue to grow as well too. So there’s things that we’re trying to wrestle with their of who do we prioritize is that people who are active users of the system or people who are actually paying for specific reasons is that the contracts from consulting and analytics that are actually making us money. 0:54:52And how do we solve problems for them? Sounds like we’ve got another discussion ahead of us, but I know we’re at the end. The end of this year. Good points to continue that conversation, yeah? Gonna just, I guess we’ll wrap this up. 0:55:09Justin. There’s one other thing that I’m thinking about right now. This add just another injection into this, but one of the really interesting things that I’m trying to figure out right now is. We’ve got the insights extraction were already pulling everything out of a text note of audio or video. But then you want to publish it to the site. 0:55:25One of the things I’m trying to think about, and you don’t have to answer this stuff, but I’m trying to figure out how we can build this up and actually market and grow. It is like when you publish something to your site, even say it’s an auto transcript, you could automatically. Find all the entities in there and then link it so that you wouldn’t have to do no manual linking of your content, but it would generate outbound links or even internal links into your site. So now by using the named entity recognition you’re automatically linking. People are spending a crap ton of time with that when they’re doing content production, and we could automatically solve that process, so we’re eliminating a lot of human manual work by generating those links automatically. 0:56:02One last part of that is how could we audit an entire site and find all the opportunities for linking and say, hey? This would actually take a human 18 hours to do manually to go and link all this we can do this in seconds automatically for you, so that’s just another piece that I’m thinking about right now. I know probably get upset that I brought this up at the end, but I’m I’m thinking about this and I know the worth the value from time saving perspective, but also from a growth perspective and a domain authority perspective in search engine ranking piece there so. Not two minutes left any. 0:56:40 – Speaker – 1Final thoughts anyone? Yeah, this was awesome. Thank you for putting this together. I mean this is going to be this is huge and I hope this. I hope I see this obviously on YouTube. Yes YouTube, it’ll be alright with the transcription. 0:56:50Make a request. Yeah comes then shows up on the site so I could see like speaking. It’s and then also just if it doesn’t exist already, some sort of video on what would it take for the WordPress integration? Right now I’ve got some pages to build. 0:57:11 – Speaker – 3Yeah alright? Timothy, you’re good. 0:57:15 – Speaker – 5We didn’t prioritize anything, you’re right, 0:57:18 – Speaker – 3but I think we had a great discussion. I think we will come out of the public domain and come back to prioritization. And anyone who watch is this in the future feel encouraged to send us some input or feedback or what you’re thinking, or what would be valuable. 0:57:30 – Speaker – 1’cause it does help. We want to hear from people who are solving these problems so we can build value around that. And we can suggest on that. I would come with it. I don’t know what use Jira, whatever version you use come to this meeting with the JIRA Board you have worn or Timothy. Run them, you know I’m saying and have it like we’re looking at this document and give people a chance to comment on the documents. Be first ’cause you can get like you know, I don’t get to speak until I can’t. 0:57:54You know, like you could, you could start and then you start really seeing what’s happening. 0:58:00 – Speaker – 2Or some version that you can do, like announcement of like what topics would be covering that actually. They do another video here like well before so we can all prepare. 0:58:10 – Speaker – 3Yeah, I think that people would also admit maybe engage interest for people who are interested in certain things and then we just need to stay on topic is the next challenge of that. That’s all. Any lasting, great conversations like you know, 0:58:21 – Speaker – 4Fantastics like first officers like you know will improve next times, like by having those cards or by having the topic right. So yeah, this is just a beginning and it’s awesome conversations we touch upon many points here. 0:58:32 – Speaker – 3Yeah, it’s like looking forward to more analyze this conversation to see how we can prioritize. Actually what came out of it. And this is beautiful. Thank you guys for all participants. 0:58:41 – Speaker – 1Thank you. Here.
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