Win The Content Game: Recent Episodes
Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content)
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?" Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between. Here are some topics covered in this podcast: :bulb:How to get guests to promote your podcast with Kelly Mosser :bulb:Making social media work while posting less with Katie Brinkley :bulb:The missing piece in your coaching business with Chris Williams :bulb:Mastering the art of podcast PR with Lauren Passell :bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard Got questions or your own tips and advice to share? Email me at hi@capsho.com Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/ If you're interested in learning more about what I do, visit www.capsho.com Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.
Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good.
Then I received some brutally honest feedback that made me realize that I might be phoning it in.
It was the tough but fair wake up call I needed and I am excited to share it with you in this episode.
If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day.
In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.
What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron.
Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube.
Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted.
What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you?
Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process.
If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen.
How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that.
How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo.
Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different. From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations.
This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes.
Social media was originally intended for community building and real life connections, not constant phone scrolling. How can you optimize your social media strategy to increase engagement and connection?
Should you focus on "being" rather than just "doing" on social media? The answer might surprise you. Join Deirdre and Bona, founders of Capsho, as they share how a shift in mindset completely transformed their relationship with social media.
Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley’s 4-post framework replaces volume with intention and helps you gain traction with less effort.
Creating content that truly stands out in a crowded digital landscape is no easy feat, but neglecting one critical step can undermine your efforts right from the start.
Through the lens of my own experience rebranding and relaunching this podcast, I share a practical framework for setting your content up for success.
This is officially the last episode of the Grow My Podcast Show before our rebrand to Win The Content Game.
In this episode, I share my presentation at Capshovians Live 2024 dedicated to the 3 things you need to win the content game as an entrepreneur.
Get ready to elevate your content creation skills and leave a lasting impact on your audience. Let's dive into the behind-the-scenes insights and powerful strategies from Capshovians Live event that will transform your podcast growth.
As I approach my 100th episode, I reflect on the commitment and resilience that brought me to this milestone. Join this candid conversation with my cofounder Bona Rai on how we shelved the "shoulds" and navigated the pressures of mastering all aspects of podcasting.
Have you heard podcast advertising is only beneficial for big brands with big audiences? Our guest, Gary Arndt, will share the truth on how podcast creators can effectively advertise to grow their audience and revenue.
Join us as we uncover the three powerful strategies for podcast growth, shared by a special guest and Capshovian, LaQuita Monley. LaQuita shares her unexpected tips that helped her grow her podcast from 2000 to over 12,000 downloads in just 4 months.
Are you an entrepreneur or business owner looking to build a strong team? Have you heard these common myths about building a team? Myth #1: You have to offer equity to attract top talent. Myth #2: Without equity, you won't be able to motivate your team. Myth #3: Building a team without equity means compromising on quality. In this episode, our guest Brenden Mulligan will share the truth and provide valuable insights on how to actually build a successful team.
Are you looking to increase your podcast’s reach and rankings? Tune in to hear podcasting expert Luis Diaz share his top strategies for improving visibility and engaging subscribers.
In the heart of Waco, Texas, Deirdre stumbled upon an unexpected revelation that forever changed her perspective on community building. The vibrant space she encountered curated by Chip and Joanna Gaines held a powerful secret about connection and belonging.
This episode is dedicated to the remarkable journey of Sandee Sgarlata, the host of the Happiness Solve podcast, as she experienced an unexpected surge in podcast downloads. From 1,500 to nearly 5,000 downloads in just two days, her story is one of perseverance and personal reinvention.
Do any of these sound familiar when it comes to growing your podcast using YouTube?
1: YouTube is only for video-first content. 2: Podcasts on YouTube won't get enough views. 3: Creating content for YouTube is too time-consuming.
YouTube Expert, JP Hightek, shares his strategy on how to grow your podcast using YouTube.
In the world of podcasting, making strategic decisions can be the key to success. But what happens when you're faced with overwhelming tactics and conflicting voices? Join me as we uncover the secrets to tailored tactics and focused strategies.
Does this sound familiar? Are you an entrepreneur feeling overwhelmed by the strategic demands of running your business? Have you been told to simply work harder and push through the overwhelm, only to find yourself burnt out and still not achieving the desired results? If so, you're not alone. The pain of taking ineffective action and feeling trapped in a cycle of overwhelm can be debilitating. But there is a better way.
If your sales efforts are being met with resistance and rejection instead of meaningful connections and increased conversions, then you are not alone! This conversation with Sales Coach Shawn Q will help you replace your cold outreach and generic email blasts with a framework for genuine relationship that provide value and convert!
If you're feeling frustrated because your podcast isn't gaining the traction and audience loyalty you desire, then you are not alone! Despite your efforts to create engaging content, you may find that listeners aren't sticking around or becoming avid fans. Instead of being the favorite podcast in your niche, you may feel like just another voice in the crowded podcasting world.
Crafting a purposeful podcast is the key to becoming the favorite among listeners. But many podcasters skip the step that makes a purposeful podcast: a strong premise? Find out how to create a powerful premise for your podcast (or strengthen your existing one) to captivate your audience and stand out from the competition.
Discover the secret to monetizing your podcast and making money from the content you are already creating. Spoiler alert: this is not about sponsorships! Tune in to learn more.
Do you want to turn your podcast listeners into paying clients? Are you looking for a solution to increase your con and revenue? In this episode, our guest Nora Sudduth will reveal the secret to transforming your podcast audience into loyal customers, resulting in a significant boost in your business's success.
In this episode, we reveal the unexpected marketing power of quotes. Discover how leveraging poignant quotes can create deep emotional connections, stimulate innovative content ideas, and dramatically enhance engagement and visibility.
Discover the secrets to building a thriving community for your business with content entrepreneur Joe Pulizzi. Learn how to engage your audience, create exclusive experiences, and take control of your distribution.
If you’ve been focusing on growing your social media following, chasing likes and shares, only to find that it's not translating into actual revenue or business growth you are likely missing one key thing with your audience. This episode outlines exactly what that is and how to use it for maximum leverage.
Join this behind-the-scenes conversation for a sneak peek on our upcoming live event: the first ever Capshovians Live! Learn about the unique experience we are creating, the event details and what you’ll can expect to walk away with.
If you're stuck trying to get greater reach and engagement on social media for your audio-only podcast, this episode is for you. And we promise, no audiograms!
Learn how Jerry transformed his reluctant beginnings to a Top 1% podcast, from his journey of perseverance through the challenges of sharing his authentic voice and experiences to ultimately find success by understanding his audience and refining his content.
What if your mindset around money is holding you back from making the right investment decisions? In this episode, Alejandra Rojas reveals her four-step Mess method for shifting your perspective and regulating your emotions to make informed choices.
Do you want to monetize your blog posts and increase their earning potential? In this episode, I will share the solution to optimize your blog posts with rich media, helping you enhance their discoverability and maximize your revenue. Get ready to unlock the secret to turning your blog into a profitable venture!
Discover the game-changing power of targeted paid ads as CEO Mike Wiston shares his secret strategy for growing your podcast audience, driving monetization, and overcoming the conflict between risk and reward.
Are you looking to reach a wider audience on YouTube? You need to create YouTube segments - the new way podcasters are getting discovered on YouTube and on Google. This episode shows you the 3 simple steps to repurposing your podcast into YouTube segments.
If you have been tirelessly promoting your podcast on various social media platforms without any results, chances are you have not thought about listener migration. Join my conversation with Capshovian JR Sparrow on how he cracked the code when it comes to turning social media strangers into listeners.
Short form videos are one of the most powerful ways to hook your audience. But they are time consuming and resource intensive. And a lot of the time, it’s hard to get engagement. In this episode we show you the secrets to creating scintillating social media clips that beat the algorithm.
Do you want to stand out in a saturated space and attract the right listeners, partners and collaborators? Join my conversation with personal branding expert Tonya Eberhart, for her 3D Formula on how to establish a profitable personal brand that sets you apart and brings in the ideal clients and partners you desire.
Are you entering a new stage or season of business? Join my Capsho Co-Founder Bona and I for a candid and vulnerable discussion about how we navigated our most recent level up. We share the 3 questions every entrepreneur should ask themselves to ensure they are on the right path to growth.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Many podcasters struggle to effectively connect with their audience because of storytelling techniques (or lack thereof) that fall flat. Instead of building trust, they may overwhelm their listeners with excessive information or fail to evoke the emotions necessary for a genuine connection. This can lead to a lack of engagement and a sense of disconnect between the podcaster and their audience. If you feel like you’re in this group, it is important to understand the power of storytelling and how to do it the right way so that you can build trust and connect deeply with your audience.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Something we don’t talk about enough is the strategy to get you discovered INSIDE a podcast player app like Apple podcasts. And there is even less info available on how to go about implementing that strategy. This episode is changing that, Get the 3 specific things that drive your in-app podcast ranking and a live walkthrough of what I did to increase my visibility for this podcast by 20% in a few short weeks.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Are you struggling to get your podcast noticed in podcast players like Apple Podcasts and Spotify? Voxalyze co-founder Alexis Hue goes into detail on the 4 most important things that actually affect how your podcast ranks inside the podcast player.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
If you are feeling like listener engagement on your podcast is starting to suffer and you are looking for another approach, this conversation with podcasting OG Dave Jackson is for you. We cover the narrative style podcast - what it is, what makes it so powerful and how you can implement it for your podcast.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Are you a podcaster who wants to stay ahead of the podcasting game? In this interview with Daniel J. Lewis, we delve into Podcasting 2.0 to help you navigate the exciting changes happening in the world of podcasting and what it means for you.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Does the idea of networking and building relationships with other podcasters leave you feeling skeptical? Are you tired of throwing money at paid ads and still not seeing growth in your podcast? If this sounds familiar, it's time to shift your focus. In this episode, we'll explore the S-word that actually leads to organic growth and untapped opportunities for your podcast through connections.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
As a podcast host, have you ever had a guest who refused to share the episode? Sucks right? In this episode, Podcasting Powerhouse and the Podcast Guest Whisperer, Kelly Mosser, shares the top reasons why guests don't share, and offers her unique approach to helping you and your guests get the most out of every interview.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Join my conversation with fellow podcasting software founder, and dear friend, Alex Sanfilippo for a candid discussion about the pressures, the stresses and the fulfillment that comes with building game changing software experiences to serve independent podcasters and change their lives.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Chris Williams shares his unique approach to making sales without relying on traditional one-on-one sales calls. Find out all the details on how to build connection that you can easily (i.e. non-sleazily) leverage into sales.
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
Feel like you’re doing everything to promote and market your show but growth feels a little stagnant? This episode will walk you through a framework to identify the next level of growth for your podcast!
Resources:
Try Capsho free for 2 episodes here!
Get the Show Notes for exclusive episode insights and resources here
The first few minutes of an episode is crucial because if you are not drawing in your listeners with an effective podcast trailer, that is a huge missed opportunity. Arielle Nissenblatt is providing the answer for how to create captivating previews that will keep your fans wanting more! Discover how to craft compelling audio teasers that will attract and engage your audience to keep listening.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
If you're feeling frustrated by not getting cut through with your podcast content even if you've followed all the tips out there to define your niche, then this episode is for you!
If you're feeling frustrated and overwhelmed by the lack of results despite investing time and energy into strategic marketing and partnerships to grow your podcast audience, then you are not alone!
My Co-Founders, Ash Clarke and Bona Rai, join me in this candid conversation about the launch of Version 2 of our AI-powered software, Capsho. We reflect on the overwhelming pressure from unexpected delays and share our key learnings from the experience of building and shipping a whole new product in under 8 weeks.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
If you are someone who interviews guests on your podcasts as a way to grow your show but aren’t quite getting the results you thought you would, this episode is for you.
You will learn how to create a win-win-win situation for your guest that makes it authentic, easy and beneficial for them to share your show.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
If you're feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard is for you.
You will learn:
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What Google needs to know about you to get you noticed
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How to optimize your podcast to be visible on Google
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About the credibility and understanding factors that Google uses to rank your content
Jason Barnard, known as The Brand SERP Guy, is an expert in brand search and SEO. He helps brands and entrepreneurs craft and maintain a strong, impactful digital presence on Google.
Are you overwhelmed with all the content you need to create? Find yourself posting just for the sake of it with no strategy?
This episode will cover my Content Dripping Framework that is going to help you systematically build know like and trust with your audience using a simple but effective content creation and release strategy.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Struggling to find traction with your podcast? Rasean Hyligar, host of the Motivate Grind Succeed Podcast, shares his tips on how he broke through a 40-episode streak of zero downloads.
You will learn:
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How Rasean Hyligar discovered his podcasting purpose and how to tap into yours.
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What to do to overcome podcast burnout and recharge your passion
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Optimizing Your Podcast: The tips, tricks and techniques to reach a larger audience
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
If you consider the power of artificial intelligence is only in creating workflow efficiency, think again. In this episode, I go into how podcasting entrepreneurs can use AI to elevate their creativity when it comes to content creation.
You will learn the philosophy behind Capsho 2.0, how it is set to revolutionize podcasting and best practice for using the full potential of AI to grow your podcast.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Feeling stuck on your path to monetization? While there are no shortcuts to building a podcast audience and growing your authority to monetize your influence, John will show you how to make this path clearer and easier.
John Kiernan is the Director of Customer Success at Podbean. He has extensive experience in the podcasting industry, having worked in sales, marketing, and customer success.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Have you been hearing all the hype about ChatGPT and wondering how to best use it for your podcast? In this episode I will share my own ChatGPT journey and show you how you can use AI to refine (not replace), structure, and amplify your podcast content creation!
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Which social media channel gives you the biggest bang for buck when it comes to podcast growth? Based on the State of Podcast Marketing Report 2023, LinkedIn has the most underpriced attention and it’s where high-income podcasting entrepreneurs are focusing.
In this episode with Grow the Show’s Kevin Chemidlin, you will learn exactly why LinkedIn is the place to be and how to use it to grow your podcast and increase your income.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Are you overwhelmed by social media but know you need to be on it to grow your audience and your reach with your podcast? In this episode, you will learn how to make it work for you.
My guest, Katie Brinkley is a 19-year veteran social media strategist who works with businesses to help them use social media to grow their podcasts and brands.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Are you drowning in podcast growth advice and wondering what actually works and what are myths that have just been perpetuated? In this episode, I am joined by Dan Misener as he busts the 3 most common podcast growth myths.
Dan Misener is a Co-Founder of Bumper, a podcast growth agency. He is an audio storyteller with nearly 20 years of experience, and has worked with hundreds of brands, networks, organizations, and institutions to increase their podcast success.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
We get told to use our email list to grow our podcast (by emailing them) but what about using our podcast to grow our email list? In this episode we show you how to do exactly that using the power of curiosity and value-add bonus content.
Here's what you will learn:
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Why your podcast lead magnets are not generating leads for you
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The one tweak you can make to your podcast lead magnet to increase opt ins to your email list
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How to set up your funnel in a way that compels your podcast audience to join your email list
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you.
You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over 10 years of podcasting himself and working with thousands of podcasters.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you!
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Christine McAlister walks us through her strategy of how to use podcast guesting to not only promote ourselves, but to leverage someone else's podcast to create organic content for our own profiles.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
This episode is for you if you are feeling:
Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!)
Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!)
Unsure about how to get more listeners, leads and sales from your podcast
Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too!
This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!
You will learn:
- The 7 Hour Rule underpinning the power of Content Honey Traps
- How (and the psychology behind why!) Content Honey Traps work
- 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
"A community that you own and have influence in, especially if you are looking to build your credibility and authority doing that." Arielle Nissenblatt shows us her top tips for how to build a community of loyal listeners for your podcast.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research.
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Ron Baetiong used the same approach startups take to turn his podcast idea into the number one podcast in the Philippines. In this episode, Ron will show you:
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The key things that make your podcast a category topper
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How to validate your podcast positioning
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The metrics you should use to benchmark your podcast's success
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following:
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The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings)
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The power of collaboration in growing your email list and how to leverage it
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The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following:
-
The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings)
-
The power of collaboration in growing your email list and how to leverage it
-
The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following:
-
The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings)
-
The power of collaboration in growing your email list and how to leverage it
-
The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time
Resources:
Try Capsho for free here!
Get the Show Notes for exclusive episode insights and resources here
Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/32 (here)
Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/32 (here)
Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/32 (here)
Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Find out how to track how much your podcast generates in leads and sales with this easy guide. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/27 (here)
Find out how to track how much your podcast generates in leads and sales with this easy guide. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/27 (here)
When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/24 (here)
Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn: 1. The evergreen framework to writing a killer promotional email for your podcast episode 2. The domino effect of your email subject line and how to make it work for you 3. How to use storytelling to build relatability with your audience Resources: Try Capsho for freehttps://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast ( here!) Get the Show Notes for exclusive episode insights and resources here
If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn: 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today. 2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast. 3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/22 (here)
Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media. Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you! You will learn: 1. Why audio quality is important for growing your podcast 2. The easiest way to get great audio quality for your episode 3. How to simplify the process of audio engineering Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast! Resources: Try Capsho for free https://www.capsho.com?utm_source=growmypodcastshow&utm_medium=capsho_web&utm_campaign=gmps_podcast (here)! Get the Show Notes for exclusive episode insights and resources here
Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. In this episode, you will learn: 1. The difference between a raving fan and a community (and why you need raving fans first) 2. How to create raving fans for your podcast 3. The secret to activating your passive listeners Resources: Try Capsho for free https://trial.capsho.com (here)! Get the Show Notes for exclusive episode insights and resources here
Do you find your podcast episodes are a little rushed? Awkward? Lackluster? I'm sharing the solution on how to be confident, clear, and magnetic in your ending so that your listener takes the exact action you want them to right away! Resources: Try Capsho for free https://trial.capsho.com (here)! Get the Show Notes for exclusive episode insights and resources here
Is your podcasting journey feeling a little lonely and disconnected from not having a community? Do you feel stuck on how to get your first (or next) collaboration? Then this episode with Jared Easley, Co-Founder of Podcast Movement, is for you! Resources: Join the Capsho Beta Program https://beta.capsho.com/optin (here)! Get $75 off your ticket to Podcast Movement https://podcastmovement.regfox.com/podcast-movement-2022?r=DEIRDRE9154%20https://podcastmovement.regfox.com/podcast-movement-2022?r=DEIRDRE9154 (here)! Get the Show Notes for exclusive episode insights and resources here
When it comes to making money from your podcast, have you ever been told that you need a giant audience with at least 5,000 downloads per episode before you can even think about monetizing? In this episode, I break down a different way that works especially well for small audiences! Resources: Join the Capsho Beta Program https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/s1e15 (here)
If you're an expert who podcasts wondering whether being on YouTube will actually get your podcast more visibility, then this episode is for you. In it, I show you how to decide if your podcast should be on YouTube and if so, how to do it the right way. Resources: Join the Capsho Beta Program https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources here
If you're an expert who podcasts AND you’re planning to attend a networking event or conference where your potential clients are going to be… then you’re sitting on an unknown goldmine of explosive podcast growth! In this episode, I share my exact process that’ll set you up to get maximum ROI on the next live event you attend! Resources: Join the Capsho Beta Program https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources here
Getting serious about exploding your podcast listener baset? But feel like you’re throwing spaghetti on the wall? What you need is a step-by-step strategy to follow. I’m revealing my 4 step strategy, The Traffic Pyramid, to show you exactly how to get a flood of new listeners. Resources: Join the Capsho Beta Program https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources here
Does this sound familiar? You find yourself dreading and procrastinating on creating your show notes but also feeling extremely guilty for not doing them well (or at all!). If so, then this episode is for you! You’ll learn how to create show notes quickly and easily in a way that maximizes their reach! Resources: Join the Capsho Beta Program https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources here
You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. In this episode, you’ll learn what you need to be doing instead of repurposing content. Resources: Join the Capsho Beta Waitlist https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources here
If you want to know how to hook your listeners in and keep them listening until the end, this episode is for you! I lay out the 3 secrets that will make your episode content so effective that your listeners will be hooked on every word! Resources: Join the Capsho Beta program for free https://beta.capsho.com/optin (here)! Get copyright-free music http://uppbeat.io/capsho (here)! Get the Show Notes for exclusive episode insights and resources here
Is your podcast episode description an afterthought? Then you’re missing out on listeners who are hooked in by your title but not convinced if the episode is worth listening to. In this episode, you’ll learn the 3-sentence episode framework that will get them to hit Play. Resources: Join the Capsho Beta program for free https://beta.capsho.com/optin (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/s1e8 (here)
Did you know: podcasts lose between 20 to 35% of listeners in the first five minutes? If you’re not getting enough listens for your podcast, then chances are your first 5 minutes need some work. We dissect the intros of the top podcasts and how the pros are using it to hook their listeners! Resources: Join the Capsho Beta program for free https://beta.capsho.com/ (here)! Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/s1e7 (here)!
Have you been thinking about niching down for your business? Trying to be everything to everyone is exhausting. But not only that, when you try to speak to everyone, you speak to no-one.
If you’re tired of not getting cut through to your ideal customer and client, this episode is for you. I cover:
The 3 step formula to nail your niche
How to hone in on who your ideal customer and client is
The C-word that will make your ideal listener take notice
Resources:
Join our Free Podclass to learn the Unconventional Podcast Traffic Strategy that is currently producing multiple high ticket clients each month… without needing a large following or spending money on ads https://www.podcasttoprofitaccelerator.com/ (here)!
Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/how-to-identify-your-podcast-audience-and-speak-directly-to-them/ (here)!
Want the secret to a great episode title that gets instant listens? I'm laying out the 5 min formula that you can use straight away to level up your episode titles! In this episode, you will learn:
What to lead with in your podcast episode titles in order to hook listeners How to create curiosity in your title without being too cryptic and clever What to include in your title in order to be easily found by listeners
Want your episode titles generated for you? Unlock free access to the world's first AI-powered Podcast Copywriter https://beta.capsho.com/ (here)
Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/double-your-listens-using-this-podcast-title-formula-that-takes-less-than-5-mins/ (here)
The truth is, most podcast content strategies DO NOT convert to high ticket sales ... but most high ticket coaches and consultants don't know why. In this episode you will learn the biggest mistake you are making if your podcast isn't attracting your ideal high-ticket client.. And what you can do instead to drastically improve your chance of attracting leads who buy
Join our Free Podclass to learn the Unconventional Podcast Traffic Strategy that is currently producing multiple high ticket clients each month… without needing a large following or spending money on ads https://www.podcasttoprofitaccelerator.com/ (here)!
Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/the-proven-podcast-content-strategy-that-will-magnetize-your-ideal-high-ticket-client/ (here)
—--
If you're feeling fatigued by consistently promoting your podcast on social media with no results (finding and clipping the best bits, creating audiograms, posting in your stories and on your feed only to get no engagement) then this episode is for you!
You will learn:
The one thing you need to start doing on social media to grow your podcast
How to take control back from the algorithm and be seen by your ideal clients
The 3 Steps to Visibility Growth Hacking that High Ticket Coaches and Consultants like you can start using for your podcast today
Join our Free Podclass to learn the Unconventional Podcast Traffic Strategy that is currently producing multiple high ticket clients each month… without Needing a large following or spending money on adshttps://www.podcasttoprofitaccelerator.com/ ( here)!
Get the Cheat Sheet on the 3 Steps to Visibility Growth Hacking discussed in today’s episode https://resources.capsho.com/visibility-growth-hacking (here)
Get the Show Notes for exclusive episode insights and resourceshttps://www.growmypodcastshow.com/the-undisclosed-formula-the-top-1-of-podcasters-are-currently-using-on-social-media-to-grow-their-podcast-show/ ( )https://www.growmypodcastshow.com/episode-3/ (here)
This episode is for you if you are feeling: Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) Unsure about how to get more listeners, leads and sales from your podcast
Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!
You will learn:
The biggest mistake you’re making when promoting your podcast How (and the psychology behind why!) Content Honey Traps work 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today
Join our Free Podclass to learn the Unconventional Podcast Traffic Strategy that is currently producing multiple high ticket clients each month… without Needing a large following or spending money on ads https://www.podcasttoprofitaccelerator.com (here)!
Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode https://resources.capsho.com/cht-tips (here)
Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/the-secret-hack-to-get-instant-downloads-of-your-new-episode-as-soon-as-you-promote-it/ (here)
This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!
You will learn:
The 7 Hour Rule underpinning the power of Content Honey Traps How (and the psychology behind why!) Content Honey Traps work 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today
https://www.podcasttoprofitaccelerator.com (Join our Free Podclass) to learn the Unconventional Podcast Traffic Strategy that is Currently Producing Multiple High Ticket Clients Each Month… Without Needing A Large Following Or Spending Money On Ads!
Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode https://resources.capsho.com/cht-story (here)
Get the Show Notes for exclusive episode insights and resources https://www.growmypodcastshow.com/how-we-made-over-200k-in-our-first-year-podcasting-with-a-53-microphone-and-no-experience/ (here)
This show is for experts who podcast and are looking for the exact blueprint to grow their business by growing their podcast. Episodes drop every Tuesday.