Kurt Wehrle: Recent Episodes

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Kurt Wehrle says, Whether you call Product Portfolio Management Product lifecycle, stage gate, or Explore, Exploit, Sustain, Deletion, it is all about categorizing all of your products into groups, so that you can compare like products to like products, and make sure that they are getting an appropriate level of resource investment. To make this happen, the Product Portfolio Manager makes sure that a company is allocating resources optimally across the product development and management lifecycles, as well as keeping an ear out for areas where products need to improve.

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Kurt Wehrle says Brand ambassadors may perform various tasks, from running marketing campaigns, posting on social media about the product, or attending a trade show as an official representative of the company. Online Brand Ambassadors typically work via social media and the web in order to raise awareness of the business. In-person brand ambassadors can serve at an enormous gathering such as a conference or a marketing event or can increase awareness about the company via conversations.
Brands tend to present a polished picture of themselves, and they sometimes may be pretty generic when communicating with their customers and clients, but as a brand ambassador, you get to interact with your audience and share ideas and experiences with them. One of the best ways to express your skills, experiences, knowledge, and general value in today's highly competitive job market is by creating a personal brand that helps you stand out from the crowd. By building your personal brand as an influencer, creating consistently engaging content, and nurturing an engaged audience, you position yourself as a credible, sought-after influencer.
A good brand strategist can unite the business, impact the marketplace, and design and execute the brand experience, all of which directly impact a business's success. While some people think strategists are born, not made, you can train yourself to become a great brand strategist, as long as you possess a combination of analytic skills, a hunger to learn, and a grasp for both creativity and human psychology.
If becoming a brand strategist is something you are looking forward to, there are a few simple skills that you should pick up to best prepare yourself for this transition. Becoming a successful brand manager takes time, and the only way you are going to get the invaluable skills needed is by the experience you accrue over years of work. Because brand managers need to demonstrate previous success with marketing campaigns and coordinating group efforts, nearly all positions require a minimum of four years of experience working on a brand.
In the past, brand managers were found only at a small number of major companies, but that has changed in recent years, as more companies have recognized the need to improve branding as a core marketing strategy. As more medium-sized and smaller companies adopt the techniques for branding reinforcement as part of their marketing plans, a Brand Manager has become a more common presence on those Executive teams.
A brand is the image and messaging a business presents to customers, and effective branding campaigns are often one of the most critical parts of building a successful business. Employees find ways to only do what is asked of them, but individual brands find ways to sell themselves on the basis of their unique offerings and experiences.

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Kurt Wehrle says, Real estate development, or property development, is a business process encompassing activities that range from renovations and re-renting existing buildings, the acquisition of raw land, and selling the developed land or units to others. Real estate developers bear some of the greatest risks in this process, as they are the individuals that choose to invest in real estate and develop it into something else, like a commercial building or a residential community. Real estate developers plan and oversee projects from beginning to end, from purchasing the land to constructing the property. They will either buy land or work with landowners, develop plans for raw land or redeveloping properties, and oversee projects throughout development and construction. Developers purchase land, finance property deals, construct projects, or allow builders to construct projects, creating, envisioning, controlling, and organizing the development process from start to finish. Many developers begin in real estate development by working with individual clients, helping them purchase or sell a house. As you get more experienced in the local housing market, spend time researching trends in both the commercial and residential sides of the real estate development industry. 

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Kurt Wehrle said the lack of investment in infrastructure is a nationwide issue, and it has also had unique connections with commercial properties. The lack of infrastructure investment leads to higher costs to businesses and manufacturers that supply goods and services, which are passed along to workers and families. Any damages to a building's infrastructure, when they are not taken care of before purchasing commercial real estate, could cause even greater problems in the future, which would cost the business owners significant time and money.
When looking to buy commercial real estate, it is essential to inspect any existing building infrastructure for damage. If infrastructure is not well designed, then the costs to fix it may be included in a commercial property's value.

Kurt Wehrle added failing to properly maintain property infrastructure could result in significant losses in both real estate and liability. As noted above, and seen in the different examples throughout the U.S. and the world, a failure to upgrade aging infrastructure could cause a crisis, even though no statutory obligation requires action. We are talking about the infrastructure crisis of bridges, tunnels, rails, elevated highways, sewage, water supplies, electric grids, and certain buildings that, while safe and compliant when they were first built, are not anymore. Power failures and severe weather events are straining every piece of the infrastructure, including roads, bridges, tunnels, water systems, and buildings.

Buildings are only as good as the infrastructure surrounding them; without roads, ports, bridges, power, and water, the global property becomes virtually worthless. Kurt Wehrle says, of course, other infrastructure, like roads, rail lines, buses, schools, and water and sewer pipes is needed when people begin to occupy and use new buildings built by developers. Whether a real estate development involves the building of homes, office buildings, or, for that matter, retail spaces, the real estate development supports economic activity, both directly and indirectly, by serving fundamental human needs, that is, creating places where people can live and work. Each infrastructure facility has an element of the building, involving improvements to, or construction of, new real assets that are for public use.

In particular, $40 billion has been proposed for public housing capital improvements projects, while $27 billion has been allocated for establishing the Clean Energy and Sustainable Development Accelerator, which will mobilize private investments in, among other projects, retrofitting of residences, commercial, and municipal buildings. Hundreds of billions will be invested in infrastructure, including transit, commitments to building clean electricity, and money for the construction and retrofitting of homes and commercial buildings, among many others, boosting real estate industry optimism. Retrofitting existing commercial buildings with eco-friendly developments offers a real estate investor an opportunity to participate in this next-generation investment. While the trend is expected to continue, it seems unlikely that infrastructure projects will ever fully be privatized assets, merging with commercial properties.

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