From the Archives: Recent Episodes

EMyth Archive

From the original business coaching company, EMyth From the Archives features the best of our discussions with business coaching experts over the years, and tangible tools to help you build a business that serves the life you want.

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In today's podcast we discuss: What to do when your business overshadows your vision. The essential question that Bridgette, a veterinarian-turned-business owner, had to ask in order to transform her business into a vehicle for more life.

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This week we discuss the fourth topic in Built to Sell: not accepting projects/work outside of your standard service offering.

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In this episode we discuss: Weekly EDMs—What they are and how they'll change your company culture The biggest myth about managing your employees The kind of incentives employees are really responding to in today's business environment

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In today's episode of the EMyth Insight Podcast, we discuss the relationship that most business owners have with money.

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In this podcast, we dispel the myth that market research has to be complicated and expensive. We'll give you an inside look into the EMyth perspective on psychographics, the study of how your customers think.

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In this podcast, we talk about how to approach overwhelm. When you understand specific patterns leading up to the moment you feel overwhelmed, you'll be able to feel it coming on and eliminate it.

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In this podcast, we talk about four ways money moves through your business. By understanding these different roles, you'll be able to get an optimal return on any business decision you make.

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This week we continue our discussion with John Warillow as he outlines the eight critical steps to creating a sellable business. The focus of this week is the fourth topic in "Built to Sell": learning how to say "no" to projects/work outside of your standard service offering.

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According to John Warrillow, there comes a moment in every business owner’s life when you hit rock bottom, when the weight of the business becomes too much to bear. It’s a seminal moment in your life when you realize, “I just can’t go on like this.” For John, it wasn’t just the fact that his company’s revenues were flat—it was a very simple moment of clarity that changed his life forever.

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A successful business provides a service or product that expertly fills a specific need in the marketplace. The trick for entrepreneurs, then, is identifying the right product or service for the right space at the right time. April Glavine is one example of an entrepreneur who did just that.

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In part one of this EMyth podcast, EMyth's president Wendy Vinson and seminar leader Karin Iwata discuss the common personal attributes of successful business leaders and how those attributes help them turn intention into action.

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EMyth president Wendy Vinson interviews Brian Schwartz, entrepreneur and author of the new book "50 Interviews: Entrepreneurs", which taps into the wisdom of successful entrepreneurs from all types of industries and features an interview with EMyth's founder Michael Gerber.

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EMyth president Wendy Vinson interviews Nina Kaufman, a small business attorney, about the three most common questions she gets from her small business clients.

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Did you know that your chances of getting financing for your business can increase by more than 250% if you have good business credit? The problem for many business owners is that they think that just because they're in business, they're automatically building the good business history required to get credit. Not necessarily so. We invited EMyth business partner Trent Lee to join us for a discussion about financing your business. Lee's company, Corporate Credit Concepts, specializes in helping business owners and entrepreneurs obtain lines of cash credit to launch, operate and grow their businesses.

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Continuing our talk with author and entrepreneur John Warrillow about how to create a business that's built to sell, we discuss the first of his eight recommended steps for creating a sellable company: creating a standard service offering.

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We continue our podcast series with exit-planning expert and author, John Warrillow. In his book "Built to Sell", John outlines the eight critical steps to creating a sellable business. We'll discuss two of those steps this week.

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EMyth client Cameron Madill offers insight into the marketing fundamentals behind a powerful website and suggests low-cost changes that can have a big impact on your site's overall performance.

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Robby Reynolds, a tax and business consultant and president of The Business Consulting Group in Shelby, North Carolina—as well as a former EMyth client—joins Wendy Vinson to talk about how small businesses can legally reduce tax liability by taking advantage of certain tax rules.

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With the enormous quantity of emails being sent every minute of every day, how can you rise above the inbox clutter to reach your prospects? In this episode, featuring former EMyth client Cameron Madill, owner of Synotac Web Design, you’ll learn exactly that.

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What kind of business funding is available to small businesses? How do you go about getting it? What do you need to know about how to secure funding during challenging economic times? EMyth seminar leader and keynote speaker Karin Iwata interviews Paul Bozzo of 10X Consulting Group, which helps companies seeking private equity or debt financing.

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In this episode, we tap the expertise of an exit-planning expert: our friend, entrepreneur and author John Warrillow. Having built and sold four successful companies, John knows the secrets to creating a business that's built to sell.

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Can an artist—who thrives on creative and technical work—create a successful business doing that art? What’s the secret of the lucky few who’ve managed to turn their artistic passion into a profitable business? That's what we discuss this week, with former EMyth client and artist Tara Reed, who's made a business out of licensing her art and teaching other artists how to do the same.

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In part two of this EMyth podcast series, EMyth's president Wendy Vinson and seminar leader Karin Iwata continue their discussion on the common personal attributes of successful business leaders and how those attributes help them turn intention into action.