Audio Buyers Guide (IAB Australia Audio Council): Recent Episodes
IAB Australia
Pepsi was involved with a number of TimeOut media events across Australia and used an accompanying digital campaign to drive listeners’ awareness and participation for the fun, outdoor summer events.
Three Choosers speak rapidly, direct to the listener who’s in the middle of, well, listening to music.
Spotify allows you to target a very specific audience at specific times. For Life Insurance, Choosi wants to reach mothers 25-40yrs about life insurance. They have identified that the ideal time is straight after the school drop off.
This 15 second spot would play at the tail of ad breaks during the morning commute, as another reminder that Choosi is ready to help you find the best deal on your insurance.
In this ad, 3 choosers speak to tradies about getting income protection insurance at the time of the day most relevant for them – during the early morning commute.