The Salon Scoop: Recent Episodes
The Salon Scoop
The Salon Scoop podcast educates, entertains and inspires salon professionals to find happiness and success in this beautiful industry. We shop talk all things salon with some of the most influential people in the industry to bring you real life stories, debates, entertainment, and best practices to help you live your best life. Whether you’re new to the industry, looking to make a leap to owning your first salon, a salon owner planning for retirement, looking for opportunities to be a platform artist or educator, or anywhere in between, this podcast is for you.
Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.
In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads.
In this episode, you’ll learn:
- The biggest SEO mistakes salon owners make on their websites
- How to implement Google rankings best practices for salons
- Why a strong website matters just as much as social media for salons
- How to connect your salon marketing strategies across SEO, social, and loyalty programs
- Actionable digital marketing advice for salons to increase visibility and client bookings
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o
Michael Cole is back and he’s bringing the ultimate game plan for stylists who want to grow their clientele fast! After years of testing, researching, and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever. In this episode, he shares some new techniques that are helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss! Huge thank you once again to the incredible Michael Cole for sharing such amazing insight. Make sure to follow him on Instagram @michaelcoleinspires
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Your salon’s Instagram isn’t just for pretty hair pics anymore, it’s your storefront! In this Digital Debrief episode, Scott and Sarah are breaking down the rise of social media commerce and what it means for salon pros in 2025. With over half of social media users buying directly through platforms like Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. If you’re ready to meet your clients where they already scroll and boost sales without the awkward pitch, this episode is a MUST LISTEN!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
What if you could serve 25 clients a day and still have time to build an empire? On this episode of The Salon Scoop, we’re sitting down with the iconic Candy Shaw, aka The Balay Lama®. As NAHA’s Educator of the Year and a top balayage educator, Candy has scaled her salon, trained thousands of stylists, and built a brand that reaches over 110K online. We dive into her secrets for creating a salon culture that works for you, mindset shifts that fuel massive growth, and why “under-promise and over-deliver” is her formula for success. Plus, hear how she harnessed the power of social media and digital strategy to turn her passion into a global movement. If you’re ready to grow beyond the chair and see what’s truly possible, this episode will blow your mind.
Huge thanks goes out to the amazing Candy Shaw for sharing such important and valuable insight! Make sure to follow her on Instagram @thebalaylama
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In 2025, the most powerful marketing tool for salons isn’t a glossy ad or even the trendiest reel, it’s your clients! User-Generated Content (UGC) builds trust, drives engagement, and acts as authentic word-of-mouth in the digital age. In this Digital Debrief episode, Scott and Sarah dive into why UGC outshines traditional marketing, how to encourage clients to share their salon experiences, and smart ways to showcase that content to grow your brand. If you’ve ever wished your happy clients could spread the word for you, this is your blueprint!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on Instagram (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!
Huge thanks to Sarajane once again for being such an incredible guest, make sure to follow her on IG @blushandmane
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah explore how strong salon culture goes beyond “good vibes” and becomes the backbone of your business. From defining values and fostering collaboration to creating an environment where stylists and staff feel supported, we’ll share how to build a culture that keeps your team inspired, your clients loyal, and your brand reputation on point!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Ready to take your salon’s Instagram from zero to hero!? In this episode of The Salon Scoop, we have the amazing Morgan Thomas spilling the exact strategies she used to go viral, attract dream clients, and grow her business faster than ever on IG!From content ideas that blow up your reach to engagement tactics that actually work, you’ll walk away ready to dominate your feed, and your bookings. HUGE thanks goes out to Morgan Thomas for sharing such amazing insight, make sure to check her out on Instagram @jadebeautycoFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
\While digital marketing is crucial for attracting new salon clients, it’s not the whole story. In this episode, we’re pulling back the curtain on a common mistake we see, especially among new stylists relying only on social media to build a clientele. From seasoned pros who swear by referrals to new stylists with the prettiest IG feeds but empty books, we’re here to set the record straight. The real magic happens when digital marketing meets personal, in-person connection. Tune in as we break down how to strike the right balance, market with intention, and attract the right clients, not just more followers. Whether you’re just starting out or ready to grow to the next level, this episode will help you shift from marketing overwhelm to real-world results!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Pro Perspectives episode, we ask some of the best in the biz: "What’s the most underrated skill that every salon professional should have?!” Their responses might surprise you and inspire all salon pros, new and experienced, to sharpen up on new skills to take their career to new heights! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram:
Brayden Pelletier: @justbhair
Jamie DiGrazia : @jamiedigrazia
George Garcia: @georgegarciardken
Sean Godard : @seangodard
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Gone are the days of cookie-cutter career paths in the salon world. In this episode, we’re diving into the evolution of salon career models and why the old “commission salon forever” approach just isn’t cutting it anymore. Join Sarah, Salon S.O.S. content specialist and salon owner, as she shares the real-life journey of shifting her team to a hybrid salon structure. From commission to chair rental to full independence, today’s stylists want flexibility, and hybrid models are stepping up in a big way. Tune in to hear how Sarah and her business partner created a supportive environment that meets stylists exactly where they’re at, keeps top talent, and redefines what long-term success in the salon industry can look like! If you're a salon owner, leader, or stylist wondering what’s next, you won’t want to miss this episode!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We're SO excited to have the incredible Robert Sugden back once again for our Rapid Fire segment! Robert shared SO much insight and information on his episode "Influencing the Influence: Turning followers into clients" (if you haven't already listened, make sure to put it on queue!) but today, we're keeping things light and asking this industry powerhouse everything you wanted to know about him that you DON'T see on IG! Huge thanks to Robert once again for being such an amazing guest, make sure to give him a follow on Instagram @robertsugdenhair
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As a salon professional, your to-do list is never short, between running a team, delivering amazing guest experiences, managing inventory, and staying ahead of trends, it’s easy to let marketing slide down the priority list. That’s where AI tools like ChatGPT come in, not to replace your creativity, but to amplify it.
In this episode, we’re diving into how AI can become your behind-the-scenes marketing assistant, helping you craft a personalized brand voice, generate content that actually sounds like you, and save serious time on repetitive tasks. You’ll learn how to set up an AI that knows your audience, speaks your language, and helps you stay consistent across platforms, even on your busiest weeks. If you’ve ever wished for a marketing clone, this episode is a great place to start!
We've created a FREE AI Brand Voice Starter Guide that you can fill in and use to get the best results. Visit www.salonsos.ca/brand-voice-freebie to get yours now!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Tired of posting and hoping for the best? In this episode, we sit down with Wray Bokitch — co-owner of one of our featured Top 10 Salon IG pages, Hedkandi, to spill the secrets behind building a scroll-stopping salon brand on social media!
From strategy to storytelling, Wray shares exactly how to level up your salon’s online presence. This episode is packed with actionable advice to help you level up your strategy. Ready to go beyond basic hair and product posts? This one’s for you!
Huge thanks goes out to Wray for sharing SO much incredible insight. You’ll definitely want to give @hedkandisalon and @wraywray_ a follow on Instagram to see how they do it and spark inspiration for your own salon’s page!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you asked yourself this question, salon pros, “are hashtags STILL necessary and relevant in 2025?!”. Well, the answer isn’t as simple as YES or NO. As social media evolves, your digital marketing strategy needs to as well! In this Digital Debrief episode, Scott & Sarah discuss the role that #hashtags play in social media and how to update your game plan surrounding them in your own salon or spa’s social media!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Feeling stuck with your salon's social media strategy? You’re not alone! In this episode of The Salon Scoop, we sit down with award-winning stylist, educator, and content creator Sarajane Maples, who’s turned her Instagram into more than just a booking tool—it’s a brand, a business, and a powerful platform.
Whether you're trying to reach clients and fellow stylists, or you're just tired of spinning your wheels online with little return, Sarajane shares real-world strategies for showing up with purpose, clarity, and impact. She’s proof that you don’t need to choose between creativity and consistency—you can have both!
HUGE thank you goes out to Sarajane for sharing so much insight in this episode, make sure to check out her Instagram magic @blushandmane
In this Digital Debrief episode, Scott & Sarah break down exactly why Google reviews aren’t just nice to have—they’re mission-critical. If you’re not showing up in local search, you’re missing out on new clients daily.
We’ll cover how reviews influence rankings, what actually drives people to leave 5 stars, and the review request tactics that actually work. No fluff—just real strategies to help your salon dominate your local market.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
What happens when a Gen X salon owner decides to stop complaining about "kids these days" and starts listening instead?
In this episode of The Salon Scoop, we sit down with Tim Fisk—salon owner and a powerhouse in salon branding and leadership at Summit Salon Business Center. With decades of experience and a front-row seat to the evolving beauty industry, Tim shares what it really took to build a thriving, cross-generational team in his salon companies.
We dive into the real talk around leading (and learning from) Gen Z stylists: the communication disconnects, the fresh perspectives, and the growing pains that come with it. If you’ve ever said, “They just don’t work like we used to,” or felt like the older generation just doesn’t get it—this conversation is for you!
Whether you’re a seasoned salon owner, an educator, or a stylist at the start of your career, this episode offers actionable insights and fresh perspectives to help you create a salon culture that bridges generations, not divides them!
Make sure to Follow along with Tim on Instagram: @timfiskis
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
It has been said that comparison is the thief of joy, but when it comes to succeeding in an incredibly competitive landscape like the salon industry and social media, it's important to see how you stack up to other salons and spas.
In this Digital Debrief episode, Scott & Sarah reveal exclusive industry statistics around digital marketing gathered straight from industry pros we met at a top beauty convention! We hope you take the statistics from this episode to level up your OWN digital marketing efforts! Whether these stats make you realize you're NOT doing enough in one area, or maybe they spark a fire in you to elevate your efforts in an area that other salon professionals aren't taking advantage of, this episode is full of learning curves!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Feeling stuck on Instagram despite your best efforts? Frustrated that your online presence isn't yielding the clients and recognition you’re aiming for? In this episode, we’re thrilled to bring you insights from a social media influencer and renowned color specialist, Robert Sugden, who has navigated the path from creating an amazing online presence and turning that into success behind the salon chair.
With experience spanning everything from blockbuster movie sets to thriving social platforms, Robert shares actionable tips on expanding your audience and boosting engagement. Tune in to this episode of The Salon Scoop and discover the secrets of turning social media followers into actual clients that grow your business!
Make sure to check out Robert on Instagram @robertsugdenhair and on their podcast @overprocessedpodcast
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever wondered if your digital marketing efforts are REALLY making and impact, or if they’re not sticking the landing?! There’s no sense in pouring a ton of effort into your social media and other online platforms if they’re not performing well, and the only way to know what’s going on behind the digital curtain is to measure and track metrics! Join Scott and Sarah as we explore the dynamic landscape of tracking online metrics to elevate your salon from ordinary to extraordinary. We break down key metrics of different online platforms, unraveling the complexities of analytics, and offer practical strategies for continual growth and improvement. Tune in to discover how to optimize your efforts, engage more clients, and transform your services into the must-have salon experience of 2025!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Pro Perspectives episode, we ask some of the best in the biz: "What tool can you not live without behind the chair?!” Their answers may inspire you to add something new to your hairstylist tool belt or give you ideas on how to better utilize what you already have! HUGE shoutout to our amazing guests for sharing their faves! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair; Jamie DiGrazia : @jamiedigrazia; George Garcia: @georgegarciardken; Natalie Ruzgis: @natalieruzgis; Adrienne Dara: @adriennedara
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
With ever-evolving beauty industry trends and high standards to uphold, it’s normal to feel overwhelmed at times. That's where the SMART goal-setting framework comes into play for salon pros! Join us in this Digital Debrief episode as Scott and Sarah explore how salon owners and service providers can utilize this tried-and-true method—focusing on setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. Learn how this structured approach can create a clear path to personal and professional excellence, streamline your efforts, and turn dreams into measurable achievements. Tune in and discover how to elevate your salon to new heights by making SMART goals work for you!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Let’s talk cosmetology schools, salon pros! Our industry has changed drastically post-Covid - so how has this impacted the cosmetology school system? What about public schools vs. private?
In this episode, we’re talking about the evolution of salon professional training and how it's relevant for everyone from salon owners, to experienced salon professionals, to those thinking about enrolling in cosmetology.
We have 2 incredible guests on this episode representing both the public and private system. They dive deep into everything you need to know about the how cosmetology schools are evolving and the transition that needs to take place between students and salon professionals in the workplace to ensure success for everyone!
You won’t want to miss out on the in’s and out’s of everything involved in Cosmetology School, how things have changed post-Covid, new talent enrolling in both private and public training, and everything in between!
Huge thank you goes our to our guests Deanna Douglas @profofhair and Michelle Duncan @pciacademyofficial
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In our industry, standing out is more challenging than ever and salon and spa professionals need cutting-edge strategies to thrive. Imagine transforming your salon’s digital presence and attracting a stream of new clients. The secret weapon? Google Business Profiles. This seemingly simple tool is a goldmine for elevating your brand, drawing in fresh clientele, and enhancing relationships with your existing customers. Join Scott and Sarah in this Digital Debrief episode as they explore the untapped potential of Google Business Profiles, explaining how mastering this platform can revolutionize your business in 2025. Don’t miss out on the secrets to skyrocketing your salon's success!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are SO excited to have the amazing Farhana Premji back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Social Media Master Class (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry balayage icon everything you never knew you needed to know about her!
Huge thanks to Farhana once again for being such an amazing guest, make sure to follow her on IG @xo.farhana.balayage
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
With clients turning to search engines for all their beauty needs, having a strong online presence is crucial for salons looking to expand their clientele. But beware, navigating the constantly changing world of SEO is no easy feat, and pitfalls are around every corner. Join Scott and Sarah as they uncover the top SEO mistakes salons must avoid to stay ahead of the game and ensure their online presence shines!! Don't miss out on these essential insights that could transform your salon's digital strategy.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today's episode, Salon S.O.S. founder, Scott Moon, is diving into a common frustration that most of us face: the feeling of never having enough time. If you've ever wished for more than 24 hours in a day, you're not alone! As a small business owner, balancing everything can sometimes feel like a juggling act, but what if we told you there's a way to make the most out of your limited time? Join Scott as he explores practical time management tips and strategies to help you regain control, boost productivity, and create a more harmonious work-life balance. Ready to transform your day? Let's get started! For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this Digital Debrief episode, Scott and Sarah explore how technology has turned blogs into the digital mirrors of salons, showcasing their personality, style, and expertise. Just like mastering the art of balayage, the realm of blogging requires finesse and understanding. In this digital age, knowing how to navigate the blogging world can catapult your salon’s presence and establish a powerful online reputation. Join us as we uncover the must-know strategies and the missteps to avoid in crafting an authentic blog that helps drive business to your salon company!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Today, we're sharing Salon S.O.S. founder, Scott Moon's feature on The Gina Bianca Podcast! In this episode, Scott shares his expert insights on how to build strong loyalty within your salon, ensuring clients keep coming back while maximizing revenue. If you’re looking to enhance your salon’s marketing strategy and grow your client base, this episode is packed with actionable advice! Huge thanks to Gina Bianca for featuring us on her amazing podcast. Make sure to check her out on Instagram @iamginabiancaFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
When you work in world as fast-paced as the salon industry, turnover isn't just a possibility—it's a reality. But how can we maintain a harmonious environment when one of our team members decides to leave? The answer lies in having a well-devised exit strategy. This plan not only ensures a smooth transition but also upholds professional relationships and leaves no room for the dreaded “awkward goodbye”. Scott and Sarah explore why this strategy is so crucial and how it can be seamlessly integrated into your salon's culture in today’s Digital Debrief episode.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Join us in today’s episode of The Salon Scoop as we sit down with Jamie DiGrazia, a key figure from the Hair Has No Gender movement. Jamie shares their insights and experiences in promoting education and resources to ensure that everyone has access to a welcoming and safe salon experience. Discover how salons can break down traditional gender norms and help every client embrace their true self, one hairstyle at a time.
HUGE thanks to the incredible Jamie for sharing their insights on this incredibly important topic. Make sure to follow along on IG @jamiedigrazia and @hair_has_no_gender
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this episode of The Salon Scoop, Scott and Sarah are diving headfirst into the dynamic and ever-evolving world of digital marketing and social media as we uncover the major transformations shaping 2025. Discover which trends are setting the standards and which tactics are fading into the past. From innovative strategies to cutting-edge tools, we're equipping you with the ultimate guide to navigating the trends that are taking over this year. Stay ahead of the curve and ensure your salon business remains relevant and successful online in 2025.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Pro Perspectives episode, we ask some of the best in the biz: "How does a salon professional build a loyal clientele?!” Their advice can help new salon pros create their own plan for building the clientele of their dreams and spark inspiration for experienced professionals to continue shaping their ideal clientele. HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair; Jamie DiGrazia : @jamiedigrazia; George Garcia: @georgegarciardken; Natalie Ruzgis: @natalieruzgis; Sean Godard : @seangodard
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We’ve all been there; a client books in for a major service like a color correction, hair extensions or a bridal updo or makeup application and the stress of seeing this appointment booking with no information can cause major stress! Every salon professional wants to create an excellent guest experience, but going into a major service blind, with little to no information, can make this goal feel daunting. This quest for excellence can be greatly aided by a simple yet powerful tool: the intake form. In this Digital Debrief episode, Scott and Sarah deep dive into why incorporating intake forms is so beneficial for both client satisfaction and service provider success.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this episode of The Salon Scoop, we dive into the world of Instagram success with Farhana Premji, an international educator, salon owner, and digital creator! Join us as Farhana shares her journey from mastering color chemistry and design principles to becoming a renowned industry trailblazer. She shares her secrets on carving out a niche market, scaling her personal brand, and building significant media (and SOCIAL media!) attention across the beauty world. Farhana also shares insights you won’t want to miss about her heart-centered business practices, as well as how she achieved a 100% prebook rate and secured a top spot in industry awards. Whether you're a stylist or a salon owner, this episode is a masterclass in harnessing social media to take your presence to the next level!
Huge thanks goes out to our amazing guest, Farhana! Make sure to check her out on Instagram @xo.farhana.balayage
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s episode, we are explaining how to turn a loyalty program into more than just a client retention tool—it's all about creating unforgettable experiences that make your clients feel valued and eager to come back. Scott and Sarah explore how to choose valuable rewards for your salon’s loyalty program while protecting your bottom line. You won’t want to miss out on these tips and tricks for how to establish rewards your clients will be excited about redeeming without breaking the bank!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have the amazing Leysa Carrillo back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, From Humble Beginnings to Salon Industry Icon (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!
Huge thanks to Leysa once again for being such an incredible guest, make sure to follow her on IG @leysahairandmakeup
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of important features or are missing crucial information. As we step into a new year, it is the perfect time to reflect, revamp, and refresh your salon’s social media presence. This year marks a new era for setting trends, engaging with clients, and expanding your salon’s reach and in this episode, we’ll let you know exactly how to do just that. Make sure to check out our Top 10 Salon Instagram Pages to Follow (see our blog) for inspiration on how to level up your own salon’s IG page!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever wondered what one piece of advice your favourite industry platform artists and educators have received in their careers and what they would want to pass along to other industry professionals?!
In today’s episode, we ask some of the best in the business exactly that: what's the best piece of advice you've ever received? Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:
Celene Dupuis: @celenedupuis
Leya Carillo: @leysahairandmakeup
Jen Raney: @jenraney_saloncentric
Adrienne Dara: @adriennedara
Jessica Barkhouse: @jessica_summitsalons
Jamie DiGrazia: @jamiedigrazia
Luke Huffsutter: @lukehuf
Natalie Ruzgis: @natalieruzgis
Kourtnee Jinright: @thecolourchemist
Sam Villa: @samvillahair
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In the digital era of 2025, having an updated website is no longer a luxury—it’s a necessity. Without a solid online presence, even the most talented salons can fall behind in attracting new clients and maintaining their reputation. In this Digital Debrief, Scott and Sarah dive into why refreshing your salon’s website is critical and provide insights into crafting a digital experience that makes an impact with both existing and potential clients!
In today’s Pro Perspectives episode, we ask some of the best in the biz: "How do you stay creative under pressure?!” Their answers are eye-opening and will hopefully provide new-comers and experienced stylists alike with ideas on how to stay creative under pressure whether you’re working behind the chair or behind the scenes on stage! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair; Jamie DiGrazia : @jamiedigrazia; George Garcia: @georgegarciardken; Natalie Ruzgis: @natalieruzgis; Sean Godard : @seangodard
In the salon industry, it can be difficult to navigate being creative while implementing best business practices to ensure you are profitable. While stylists eagerly anticipate the opportunity to unveil their latest color or style innovations, discussing price increases can feel as taxing as a botched color job! Yet, transparency is essential. By effectively communicating price shifts, salon professionals can maintain trust and loyalty while ensuring their business remains sustainable. Scott and Sarah explain how to confidently and gracefully navigate these sometimes-awkward conversations in this Digital Debrief!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever been curious about why many salons are switching to a “Parts and Labor” pricing model?
This innovative pricing structure, popular across many other service industries, ensures that you're not just pulling numbers out of thin air. Instead, clients pay precisely for the products used and the time dedicated specifically to them.
In this episode, we're joined by Christina Yun, a seasoned salon owner, who has not only adopted but thrived with this pricing model. She'll share her firsthand experiences, spilling the secrets on how to implement this transparent and fair strategy, and why it stands out as a game changer in the beauty industry.
Huge thanks goes out to our incredible guest, Christina, for sharing such valuable insight on this topic. Give her salon a follow on Instagram @dollhouseyeg for even more inspiration for your own salon!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
n today's fast-paced salon industry, knowing the importance of planning is only half the battle. But what about the practical steps to take when time feels short and priorities are jumbled? In this Digital Debrief episode, we acknowledge the common challenges salon owners face—like time constraints and confusion about planning priorities—and deliver a clear, actionable guide to creating a solid plan for success. You'll walk away with immediate steps to implement, ensuring your business not only stays afloat but prospers in the coming year. Tune in for real solutions to your everyday struggles and discover the value that strategic planning can bring to your salon’s success journey!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We're thrilled to feature Kourtnee Jinright,one of the artist's featured in our Top 10 Must-Follow Salon Educators blog & podcast, on this episode of The Salon Scoop!Discover how Kourtnee, AKA The Colour Chemist, masterfully blends creativity and strategy to create an influential online presence that captivates audiences and drives growth. We'll explore the secrets to manifesting success and becoming an influencer, as well as practical tips for leveraging Instagram to achieve your business dreams. Whether you're fresh out of cosmetology school or a seasoned industry pro, this episode is packed with insights and inspiration to elevate your social media game. HUGE thanks goes out to the incredible Kourtnee Jinright! You'll absolutely want to follow along with her journey on Instagram @thecolourchemistFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As the holiday season approaches, salons and spas have a golden opportunity to
indulge their clientele with unique promotions that not only drive sales but also enhance
the customer experience. Each of these Black Friday promo ideas offers a fun,
engaging way to capture attention and increase customer engagement without
overwhelming them. Let’s explore some creative strategies to help your salon or spa
stand out during the busiest shopping season of the year in this Digital Debrief episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We sat down with industry icon himself, Sam Villa, to shop talk everything from advice for new salon professionals, how to overcome career obstacles, to upcoming beauty industry trends and everything in between in this rapid fire episode! Sam Villa is one of the most recognized figures in our industry for a reason, and his insight is so valuable to both up and coming industry pros as well as seasoned professionals. You won't want to miss this one!Thank you to the incredible @samvillahair for taking the time to answer these hard-hitting questions!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
A harmonious work environment is crucial for delivering excellent customer service and ensuring the happiness of your staff. However, like any workplace, salons are not immune to conflicts. So, how do we handle disagreements among the salon team? Scott and Sarah dive into some powerful strategies and tried-and-true methods to keep your team in sync in this Digital Debrief.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Pro Perspectives episode, we ask some of the best in the biz: "How do you keep up with the latest trends in the industry?!” Their answers will provide guidance on how to keep up with and stay on top of the latest beauty trends! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair; Jamie DiGrazia : @jamiedigrazia; George Garcia: @georgegarciardken; Natalie Ruzgis: @natalieruzgis; Adrienne Dara: @adriennedara
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
From sparking innovative content ideas and perfecting color formulations to creating irresistible social media captions, AI offers solutions to fit your every need. However, just like any tool, the magic lies in mastering its use. Nailing the art of prompting AI is your key to harnessing its full power and transforming your salon's operations effortlessly! In this Digital Debrief, Scott and Sarah give you a ton of examples of what an excellent prompt looks like so you can get the most out of your AI experience.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this episode of The Salon Scoop we sit down with the incredible Wendy Belanger to tackle a series of questions that typically keep salon owners up at night. Dive into the emotional and professional complexities of stylists exiting for other opportunities; learn strategies to bolster team motivation and minimize turnover; discover the keys to handling workplace drama; and explore ways to enhance your salon's appeal without breaking the bank on marketing. Wendy shares actionable tips for growing a stylist's clientele and reveals how to get buy in from the team around retail. Join us for insightful advice and inspiration to help tackle common challenges and elevate your salon business! Shoutout to the amazing Wendy Belanger for yet another epic episode, make sure to give her a follow on Instagram @wendyabelangerFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Tipping culture has long been ingrained in many societies, particularly in North America, where it is considered a customary practice to reward service workers for their efforts. However, as times change, so do perspectives. The question stands: Is tipping a fair compensation for service, or is it an outdated practice that needs re-evaluation?In this Digital Debrief, Scott and Sarah explore both sides of the argument and provide insight from service provider, consumer and salon owner perspectives.For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version of yourself? You've struck gold! We've scoured the industry and handpicked the Top 10 MUST-FOLLOW Instagram pages for salon education in 2024, and trust us, you don’t want to miss this.
Hit the link below to see a profile of each educator along with their IG handle. Make sure to follow these Top 10's for daily goodness on IG!
https://www.salonsos.ca/post/top-10-must-follow-instagram-salon-educators
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
While many other professions require internships or residency programs, the beauty industry often steps over this critical developmental phase. This omission can have significant consequences, from underprepared stylists to inconsistent client experiences. By implementing an associate program, you’re not only elevating your salon’s status but also ensuring that your team is confident, skilled, and ready to provide top-notch service. In this Digital Debrief episode, Scott and Sarah cover all the reasons as to why you should consider implementing an associate program into your salon business along with some of the basic fundamentals. Check out Summit Salon Business Center and The Salon Proper on Instagram to learn more about creating and implementing a successful Associate Program in your salon! Summit Salon Business Center: @summitsalon The Salon Proper: @thesalon.proper
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Are you confident in what you're charging for your services? Pricing can be a complex subject, often driven by gut feelings or industry norms rather than solid strategy.In this episode of the Salon Scoop, we dig deep into the art and science of pricing with the incredible Luke Huffstetter, owner of Annastasia Salon in Portland, Oregon. We'll break down how viewing pricing through a consumer perspective can make a transformative impact on your business. Whether you're wondering how often to change your rates or how to initially set them, our conversation will offer you fresh, actionable insights. Tune in to elevate your pricing game and see how these changes can positively affect your bottom line! Huge thanks goes to our guest Luke for sharing his insight and experience in this powerful conversation! Make sure to give his salon a follow on Instagram @annastasiasalonportlandFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Do you struggle to come up with content ideas for your social media, newsletters and blogs? Looking for fresh new ways to really connect with your audience? While showcasing your work through stunning images and reels is important, diversifying your content is crucial in keeping your audience captivated. To make your social media a magnet for followers, you need a well-rounded content strategy that connects with your audience's interests. In this Digital Debrief episode, Scott and Sarah provide a step-by-step guide on how you can use Google and AI to come up with a year’s worth of RELEVANT content ideas in mere minutes!
If you want a FREE 35 day content calendar for your salon, you can download it here: https://www.salonsos.ca/freebie-social-media-content-calendar
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Pro Perspectives episode, we ask some of the best in the biz: "What upcoming trend do you think is going to dominate our industry?!” Their answers are fascinating and will help salon pros stay ahead of the curve so they can get a jump start on mastering the new trends that these industry leaders predict will dominate the world of beauty! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram: Brayden Pelletier: @justbhair; Jamie DiGrazia : @jamiedigrazia; George Garcia: @georgegarciardken; Natalie Ruzgis: @natalieruzgis; Leysa Carillo: @leysahairandmakeup
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
When it comes to running a successful salon, perfecting your interview process is vital for both hiring new talent and fostering growth in established professionals. A thoughtful interview can mean the difference between welcoming a dynamic team member who gels with your salon’s unique culture or dealing with a mismatch that could disrupt your harmony. In this Digital Debrief episode, Scott and Sarah break down how you can refine your interview process to achieve those wins!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the biggest obstacle you've faced in your career and how did you overcome it?"
Their answers are helpful and inspiring for any salon pro that's going through it or has faced obstacles in their own careers. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these incredible insights. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:
Brayden Pelletier: @justbhair
Jamie DiGrazia: @jamiedigrazia
Sean Godard: @seangodard
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
The art of consultation in a salon or spa setting is one that is often underestimated, yet it is undeniably pivotal for client satisfaction and the success of the business. Communication lies at the heart of a successful consultation, acting as the linchpin that bridges the gap between a client's desires and the stylist’s expertise. This initial step is not just important; it is imperative. In this Digital Debrief episode, Scott and Sarah discuss everything salon professional’s need to get closer to mastering the art of consultation.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are so excited to have Karen Kaminski on The Salon Scoop! Karen leverages her extensive experience as a beauty professional and owner of five Salon Suites with over 115 studio salons, as she shares indispensable tips and advice to fuel your success.
We'll explore critical steps for solo-preneurs right from day one—with essential business foundations such as registration, insurance, and system setups. Learn how to make your suite stand out, attract new clients, and keep your calendar full through effective marketing strategies and client retention tactics.
Plus, we'll discuss financial management and tax tips that are crucial for any thriving solo business. For those considering becoming suite landlords, Karen offers tailored advice and insights to help you support your tenants and grow your business seamlessly.
Make sure to check out her website https://alluresalonsuiteconsulting.com/
and follow Karen on Instagram @karenakaminski
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting the right audience. In this Digital Debrief, Scott and Sarah share a step-by-step guide that will help you develop a targeted list of keywords that can improve your search engine rankings and drive more traffic to your website.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever wondered whatwhat's the most memorable piece of advice your favourite industry platform artists and educators have received in their careers and what they would want to pass along to new industry professionals?!
In today’s episode, we ask some of the best in the biz exactly that: what's the most memorable piece of advice you have received in your career? Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:
Natalie Ruzgis: @natalieruzgis
George Garcia: @georgegarciaredken
Adrienne Dara: @adriennedara
Brayden Pelletier: @justbhair
Jamie DiGrazia: @jamiedigrazia
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
What's the most memorable piece of advice that YOU have received in YOUR career?
In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and communication. With the myriad of digital tools available, knowing which ones to incorporate into your workflow can significantly elevate your salon's productivity, customer service, and overall operation. Scott and Sarah are going to share some key categories of digital tools, along with top recommendations and practical uses for each in this Digital Debrief episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have the amazing Adrienne Dara back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Insta-Success: Mastering Instagram as a Salon Pro (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!
Huge thanks to Adrienne once again for being such an incredible guest, make sure to follow her on IG @adriennedara
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Salon professionals work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start to feel monotonous and draining. That's why it's important to find ways to inject some fun and excitement into your work environment. The salon industry is a FUN industry to work within, and if it’s not fun, you’re not doing it right! In this Digital Debrief episode, Scott and Sarah are going to give you some simple ideas to implement in your salon to boost morale without breaking the bank.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Are you a salon owner that has ever considered selling your business or perhaps inviting shareholders into ownership? Or perhaps you're looking for a way to retain and incentivize employees that you may have otherwise lost to opening up their own salon space? Our guests, Danielle Cherewyk, Rheannon White and Joe Arrowood all have experience with this scenario. They share their wealth of knowledge and real-life success stories about how this approach not only fosters a sense of loyalty and commitment among employees but also solidifies the long-term sustainability of the business. In this Roundtable Discussion, listeners will hear about the multitude of benefits that come with offering employees a stake in the salon and our guests discuss the practical steps of navigating these ownership transitions, from identifying potential shareholder employees and creating transparent buy-in processes to providing necessary financial education and training.
Huge thanks goes to our guests Danielle, Rheannon and Joe for sharing their insight in this incredible conversation! Make sure to give them and their salons a follow on Instagram!
Danielle @daniellecherewyk + @theheadroomgp
Rheannon @Rhea105 + @studio105fsj
Joe @j.arrowood + @arohairsalon
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their online presence to attract new customers. This is especially true for salons, where clients are looking for more than just beautiful pictures of hair services and styles. It is important to think of your salon's social media as a digital business card, showcasing not only your work but also essential information that potential clients need to know before booking an appointment. In this Digital Debrief episode, Scott and Sarah are going to give you a few fresh examples of content you should focus on creating for your audience throughout the coming year!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this episode, we delve into the transformative power of Emotional Freedom Techniques, also known as EFT tapping, to help you manage and alleviate mental health strain with the incredible Carla Sardinha Unger!Working in our industry can be incredibly fulfilling, yet it also has its challenges. As salon professionals, you are expected to consistently perform at your best with a positive attitude, even when feeling exhausted and mentally drained. EFT tapping is a simple yet powerful tool that helps to release emotional blockages, reduce stress, and restore balance in your body’s energy system. Join us as we explore practical tapping exercises tailored specifically for salon professionals, offering you a path to better mental health and a more vibrant, balanced life.Huge thanks to Carla for sharing her insight on this episode, make sure to check her out on Instagram @carla_sardinha_unger. For the FREE EFT Tapping Journaling Guide mentioned in the episode, send us an email at info@salonsos.ca to get yours today!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
This podcast sounds a little different than our regular content, but it is a topic and issue that so many salon owners are struggling with silently. Although it feels like you are suffering in silence, the effects of burnout are loud, not only in your own head, but also to those around you. In this episode, Sarah is going to share her own experience with burnout as well as tangible practices you can try if you’re in the same boat.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are THRILLED to have the incredibly talented Leysa Carrillo on today’s episode of The Salon Scoop!
Leysa is a force to be reckoned with and we absolutely loved sitting down and talking to her about her unbelievable journey. She is an innovative expert in hair coloring, specializing in curly hair. She is a nationally + internationally recognized industry leader known for her transformative work on textured hair and is the founder of Forever Curls Academy and Redken brand ambassador.
Leysa is passionate about advancing education in hair care, trending styles, and the curl movement. Her viral content has been featured in major publications and has many sought after awards under her belt.
HUGE thanks goes to Leysa for sharing her amazing story and social media best practices with us in this episode. Make sure to follow along with her journey on IG @leysahairandmakeup
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Join us for a special milestone episode as we celebrate reaching 100 episodes of The Salon Scoop! In this episode, Scott dives into the power of gratitude and how it can transform our lives. He reflects on our journey to this point, expresses thanks to everyone who has been a part of it, and explores the benefits of practicing gratitude in our daily lives. Tune in for some valuable personal development insights and techniques that can help you shift your mindset and achieve positive results!Cheers to 100 episodes, here's to another 100!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Buckle up, salon pros, we're back with another batch of Salon Horror Stories! The stories in this episode are WILD and definitely NSFW (even though they happened IN salon!) Join us as we laugh our way through these uncomfortable interactions!If you've got a salon horror story you'd like to share, send us an email at info@salonsos.ca or send us a DM on Instagram @salon.s.o.s to be featured in a future episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
arrivals to cancellations, redo requests to product returns, having clear guidelines in place can help prevent misunderstandings and promote transparency with your clients. However, it's important to remember that there is a time and a place to enforce these policies – and in this Digital Debrief episode, Scott and Sarah dive deeper into the professional way to inform and enforce your salon’s policies and explain why social media is not the best platform to do so!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
If you’re a salon professional, you’ve no doubt heard of the NAHAs (North American Hairstyling Awards), but do you know what goes on behind the scenes of planning a huge awards event like this?! In today’s episode, we are so excited to have Audra Jones, the organizer behind this prestigious awards ceremony! She spills the tea on everything that needs to happen to make an awards ceremony of this caliber a SUCCESS and you’ll get to learn all about what happens backstage at the NAHAs!
Huge thanks goes out to the amazing Audra Jones for taking the time to have this conversation and share so many secrets with us (and you)!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Now more than ever, our industry must acknowledge the impact it has on the planet and take proactive measures towards sustainability. By adopting eco-friendly practices and embracing renewable resources, we can ensure that our beloved salons not only thrive but also contribute positively to the preservation of our environment for generations to come. In this Digital Debrief, Scott and Sarah give you new ideas of how you can take environmental responsibility in your salon.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Join us in today's Roundtable Discussion episode as we explore the constantly changing landscape of the salon industry post-pandemic. We sit down with 2 salon professionals who recently sold their salon businesses, discussing the challenges and opportunities that come with selling or buying a salon. Whether you're considering selling your own salon or looking to invest in a new venture, this episode provides valuable insights and important considerations to keep in mind. Huge thanks goes out to our incredible guests for sharing such valuable perspective and insight. Follow along with their journeys on Instagram:Donna Huston: @donnahuston_adagioforhairShelley Linthorne: @shelley.linthorneFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Not all loyalty programs are created equal. In the competitive world of salon and spa businesses, HAVING a loyalty program is essential to retain customers and build long-lasting relationships. However, it is not enough to simply have a loyalty program in place; if you want it to actually work and change your customer's behavior, the program must include specific features that clients can actually engage with and utilize.
In this Digital Debrief episode, Scott and Sarah deep dive into what you need for a successful loyalty program that actually GROWS your business.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
AI is one of the most powerful tools we have available to us and for some reason our industry is falling behind by not using it (or not using it effectively). On today’s special feature episode, Scott was interviewed by Larissa on the Salon Owners Collective podcast where he shared 3 simple ways salon owners can use AI to make marketing and communication with clients a lot easier! Huge thanks to Larissa and Salon Owners Collective podcast for having us on their show to discuss this topic we are so passionate about! Make sure to follow them on Instagram @salonownerscollective
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
At first glance, SEO may seem overwhelming and confusing. However, fear not! Salon S.O.S., a leading provider of digital marketing solutions to salon professionals, is here to simplify this complex topic. In this Digital Debrief episode, Scott and Sarah break down SEO in simple terms and provide you with 10 cutting-edge strategies that salon pros can utilize!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We sat down with the iconic Celene Dupuis in her episode How to Overcome Obstacles and Break Barriers to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back! It is clear that Celene is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Celene go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Celene for sitting down with us for this fun segment, make sure to give her a follow on Instagram @celenedupuis
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In an era where social media platforms dominate the beauty industry, presenting real and relatable content fosters a sense of transparency that resonates with clients, ultimately driving business growth and success for salon professionals. In this Digital Debrief episode, Scott and Sarah explain how to do just that so you can easily find your own way of presenting authentic, genuine content on your salon’s social media platforms!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Get ready to level up your social media game with this S.O.S. Roundtable episode featuring Jessica Barkhouse from Summit Salon Services and Jen Raney from Salon Centric! These dynamic sales consultants are here to spill all the secrets on how to use social media to take your salon business to the next level. Whether you're a hairstylist, independent suite owner, salon owner, chair renter, or a sales consultant yourself, these ladies have got you covered with their unique perspective of working on the other side of the industry. From Instagram tips to Facebook strategies, they know exactly what salon professionals need to succeed in the digital world. Tune in for this amazing conversation with Jessica and Jen as they share expert advice and actionable tips that will help you grow your business and stand out in the salon industry! Huge thanks goes to our guests.
For even more social media strategies, give them a follow on Instagram:
Jessica @jessica_summitsalons
Jen @jenraney_saloncentric
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on web searches and social media platforms, having a modern website has become vital for salon owners. A well-designed and feature-rich website can be the game-changer that helps you acquire new clients and retain existing ones. In this Digital Debrief episode, Scott and Sarah explore some essential features your salon's website should have, as well as additional elements to consider (once you’ve got the basics perfected!)For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are so excited to release this episode of The Hairdresser Strong Show that shines the spotlight on our CEO Scott Moon! In this episode, Scott discusses the importance of incorporating tech and digital marketing strategies into your salon business in order to create an incredible experience for your clients both in salon and online. This conversation is packed full of valuable information and tangible tips on how to get started, you won’t want to miss it! Huge thanks goes out to The Hairdresser Strong Show for featuring us, make sure to check them out on Instagram @thehairdresserstrongshow
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As we step into 2024, it's time for salon owners to take their guest experience to a whole new level. Gone are the days of simply offering great haircuts or pampering treatments – today's clients expect more. So buckle up for this Digital Debrief with Scott and Sarah and get ready to discover some easy and inexpensive ideas that will leave your clients raving about their time at your salon!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Celene Dupuis is an inspiring role model in our industry. She has had to overcome tremendous personal challenges and tragedies along the way. Her path to success seems smooth from a stylist, to an educator/platform artist, to salon owner, then multi-location salon owner and business coach to other industry professionals. But there were many dark days on that path that could have derailed her. In this episode of The Salon Scoop, we go deep into those challenges as Celene shares how she overcame these obstacles and broke barriers to make it to where she is today. This conversation is not to be missed as there are powerful learnings for everyone to take away.Huge thanks to our incredible guest, Celene Dupuis for being vulnerable and sharing her story. Follow along with her journey on Instagram @CelenedupuisFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Your audience wants more from your social media in 2024, salon pros. They want you to dig deeper, and it can be a struggle to know what to ditch and what to keep when you’re re-evaluating your digital marketing strategy.
In this week’s episode, Scott and Sarah present you with a comprehensive list of what’s in and what’s out in terms of social media practices for salon pros this year. Whether you’re seeking to enhance your online presence, attract new clients or simply strengthen your brand, this detailed guide will provide invaluable insights on what to do and what to avoid when navigating the dynamic realm of social media!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have salon industry icon Shawna Russell back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, How to be a Positive Influence(r) (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry influencer everything you never knew you needed to know about her!Huge thanks to Shawna once again for being such an incredible guest, make sure to follow her on IG @hairbyshawna_russellFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
What exactly does it mean to find your WHY as a salon or spa owner? Why is finding your WHY so crucial? In this episode, Scott and Sarah share insight into the importance of using your WHY to connect with your audience in an authentic way as well as how to nail down your WHY in a way that's easy to communicate. Scott and Sarah also answer their own WHY factor questions about their businesses to inspire you with some examples! Want to share your own WHY factor?! We want to see and share it! Make sure to tag us @salon.s.o.s on Instagram and/or TikTok and use the hashtag #theWHYfactor
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
The new year brings a frenzy of resolutions and the popular obsession with gym memberships and diets. But there's something even more crucial to our success that often goes overlooked - our mindset. In this episode, Scott talks about the revolutionary concept of the Mental Gym and he explores how cultivating our mindset is not only essential but also a skill that can be practiced. Get ready to learn as Scott shares three powerful techniques to train your brain muscles to create the mindset you need and deserve to thrive in our ever-evolving industry!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
To make a lasting impression and stand out from competitors, it is crucial for salon professionals to get creative with both retail and service promotions. Luckily, a plethora of exciting ideas exist that can inject new life into your marketing strategies and in this Digital Debrief, we share more than a few for you to check out and be inspired by! If promo planning isn’t for you, we’ve got a BRAND new support opportunity for you, salon pros. Hit the link below to check out our Salon Promo Box: a library of proven promotional ideas PLUS the ready-made marketing materials to support each promo! (IG posts, reels, stories, in-salon posters, etc...) You can purchase these turn-key promotions and materials at incredibly affordable prices to take the planning pressure and design work off your shoulders! www.salonsos.ca/salon-promo-box
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever wondered what kind of advice industry icons would give to new salon professionals or established professionals looking for some inspiration? Would it be about how to execute the perfect cut, how to apply a seamless color, or perhaps it would be something deeper about how to maintain work life balance?
In today’s episode, we ask some of the best in the biz what ONE piece of advice they would give their younger self if they were starting over again. Their answers are helpful, sometimes funny, and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their wisdom! Make sure to give them a follow on Instagram:
Heather Bagby @heatherbagby
Shawna Russell @hairbyshawna_russell
Sean Godard @seangodard
Adrienne Dara @adriennedara
Michelle Oliver @michelleoliverhair
Pascal & Jeremie @pascaljeremie
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
The end of the year serves as a perfect opportunity to reset, re-evaluate our priorities, and implement effective techniques that will not only benefit our well-being but also enhance our professional performance. In this Digital Debrief episode, Scott and Sarah explore essential self-care tips specifically tailored for salon professionals, highlighting why it is important to take the time to recharge after the holidays and implement some new techniques to start the new year refreshed.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are so excited to have industry icon, Adrienne Dara, on The Salon Scoop!
Whether you aspire to be a hair educator or attract new clients as a hairstylist, this conversation is jam packed with valuable insights on maximizing your online presence and reaching your full potential. From decoding the algorithm to crafting engaging content strategies, Adrienne shares her firsthand experiences and expert advice on growing your Instagram following (hers is up to 285k and counting!). Tune in for an in-depth exploration of this powerful platform that will leave you equipped with the knowledge to thrive and set yourself apart!
Huge thanks to our amazing guest, Adrienne Dara, for sharing so much insight and tangible advice! Make sure to check her out on Instagram @adriennedara
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this Digital Debrief episode, Scott and Sarah explore how gift-giving during the holidays can be an incredible opportunity to strengthen client relationships. We'll share ideas for digital gifts that will make your salon clients feel special and appreciated without going overboard on spending. Tune in to learn how to say thank you and show gratitude to your valued guests this holiday season!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are so excited to release this episode of Hairstylist Empowerment Podcast with Brad Poirier that shines the spotlight on our CEO Scott Moon!In this episode, Scott shares how he got into the industry, social media best practices, the impact of Artificial Intelligence on our industry, how to have integrity in marketing, inspiring marketing campaigns every salon can learn from, and so much more. This jam packed episode was so great to be a part of and we hope salon professionals can take something away from listening to level up their own digital marketing game!Huge thanks to Brad for hosting this amazing conversation, make sure to check him out on Instagram @bradcelebrityhairstylist For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are thrilled to have the incredible Leanne Cordeiro or today’s episode of The Salon Scoop to talk all things social media in the salon! Leanne is the owner of Salon Cordeiro and has taken her salon to new heights and has found major success using Instagram in her digital marketing strategy!
In this episode, Leanne shares her tried and trued best practices and tips and tricks for how salon pros can take their social media game to the next level and turn followers into paying clients.
HUGE thanks goes out to our amazing guest, Leanne for sharing such valuable insight, make sure to follow Salon Corderio for continued inspiration on Instagram @saloncordeiro
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
There are SO many benefits to having a Black Friday sale in your salon- but you
have to make sure you’re strategic about it and make a plan! How many times have you planned a promo or sale a few days before the date because it crept up on you?! This is your gentle reminder to start planning for a successful Black Friday Sale in your salon and everything you need to get started is in this Digital Debrief with Scott and Sarah!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are back with another batch of salon horror stories just in time for spooky, Halloween season!
In this episode, we talk with a salon professional who dealt with the inner workings of a cult, a hairstylist who had quite the surprise when a client presented a medical issue to her in her chair (like LITERALLY presented it to her), and another stylist who had a very unfortunate and "crappy" day at work (excuse the terrible pun, you'll understand after listening!)
Thank you so much to our incredible guests that shared their stories, please write into info@salonsos.ca with your own salon horror stories to be featured in a future episode!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this Digital Debrief, we dive into the world of Threads, a new social media platform that presents unique opportunities for salon professionals. We can't say for sure if Threads is the new big thing, but one thing is certain – staying on top of the everchanging social media world is crucial for your salon business. Seamlessly integrated with Instagram, Threads offers a personalized experience for sharing moments with clients and potential customers. Whether you're looking to create a private space away from the noise or strengthen existing relationships, this app has got you covered. Join us as Scott and Sarah explore how to effectively set your salon up for success on Threads and take advantage of its unique features to elevate your business.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today's Roundtable Discussion, Scott explores the future of sustainability in the salon industry. We are thrilled to have 3 industry-leading salon owners share their insights as we dive into the exciting advancements and initiatives that are reshaping sustainable practices in salons. They share tangible advice on how salons can adopt greener technologies, reduce waste, and promote ethical practices without compromising style or quality.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Huge shoutout goes to our amazing guests, you can catch them on Instagram at the tags listed below!Sara Holbrook: hairby_sair @essandcayMelissa Parker: @element_refillable_beauty @scistersSal Salcedo:@salsalhair @novaartssalon
Discover how artificial intelligence (AI) is revolutionizing the salon industry in this informative Digital Debrief episode! We have gathered questions from salon professionals who are curious about the impact of AI on their businesses and provide comprehensive answers to these top FAQs. Join us as Scott and Sarah shed light on how AI will shape the future of the salon industry. For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have the iconic duo Pascal and Jeremie back once again for our Rapid Fire segment! They shared so much insight and valuable information in their episode Fashion Forward, Onward and Up (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking these industry legends everything you never knew you needed to know about them!
Thank you so much to our incredible guests, Pascal and Jeremie for sitting down for this fun rapid fire segment! Make sure to follow them on Instagram @pascaljeremie
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As we approach the end of another eventful year, it's time for salon professionals to reflect on their business performance and plan for a strong final quarter of the year. In this Digital Debrief episode, Scott and Sarah dive into 8 key areas that you need to consider, such as financial performance, client feedback, marketing strategies, staff engagement, and much more to make sure you end 2023 with a bang!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We were honoured to be featured on Shop Talk by Elevated Stylist podcast to talk about our favourite topic… Digital Marketing! In this episode, the incredible ladies of Shop Talk pick Scott’s brain on all things digital marketing and how to utilize it effectively to grow your salon business. From how to recruit and retain a solid clientele, to best practices, this crossover episode will give you all the insight you need to start getting serious about a digital marketing strategy for your salon or spa. Huge thanks to the amazing team at Elevated Stylist, we had a blast being a guest on this amazing podcast! Make sure to check them out wherever you find podcasts and on Instagram @elevated_stylist
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term success. While many salon professionals focus solely on delivering exceptional services or keeping up with the latest industry trends, they often overlook one powerful tool that can guide their business toward greatness – the mission statement. So why is it crucial to establish a mission statement for your salon business? In this Digital Debrief, Scott and Sarah delve into the significance of having a clear-cut mission statement and provide you with a step-by-step guide on how to establish your salon’s WHY!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In this episode of The Salon Scoop, we dive into the world of social media growth with successful salon owner and business mogul, Chelle Neff. Chelle shares tips and strategies that have grown her salon's Instagram account @urbanbetty. We also discuss how to improve your salon’s online reputation and create an appealing web presence that not only attracts potential clients but also ranks higher in Google results. Whatever your role is in the salon, you won’t want to miss this conversation jam packed with invaluable tips on growing your IG account, crafting compelling content, boosting Google ratings, and mastering website optimization techniques! Huge thanks goes out to the amazing Chelle Neff. Make sure to give her salon a follow on Instagram @urbanbetty
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
So you know that TikTok is a popular social media platform, but you still haven't used it, right? Maybe you've told yourself it's just for teenagers or that you can only be successful if you sing and dance. Regardless, you are probably frustrated because it's 1 more thing to do and you don't know where to start and what you would even post for your salon business. The reality is that TikTok has become a powerful tool for businesses to showcase their creativity and reach a wider audience. With over 800 million active users worldwide of all ages, it presents an incredible opportunity for salon professionals to tap into this vast potential and showcase their creativity in unique ways. By not being on this platform, you are missing out on a big opportunity to get additional exposure for your business. In this Digital Debrief, Scott and Sarah fill you in on why you should utilize TikTok as a salon professional as well as specific ideas and inspiration to get you started!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We couldn’t be more excited to have the absolutely incredible Brigette Sobus on The Salon Scoop! In this episode, Brigette shares her years of insight and wisdom about how to create a lifestyle you love and how to put yourself first in an industry that focuses on making others feel their best. She gives advice on how to set and stick to boundaries and reiterates the importance of filling your own cup before pouring into others. Brigette herself is a salon owner and recognized the importance of strong coaching to be able to not only survive but thrive in our industry. She has been a Certified Coach for over a decade now. HUGE thank you to our amazing guest, Brigette Sobus for this incredibly insightful episode! Make sure to check her out on Instagram @brigettesobus
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In today’s Digital Debrief, Scott and Sarah scratch the surface on the ever-evolving world of AI! Now, you might be wondering, "What's all this fuss about AI and how can it possibly help the hair salon industry?" Well, hold onto your combs because we're about to spill the tea on how AI can take your salon from fabulous to absolutely jaw-dropping!
We’ve also got an amazing offer for Salon Scoop listeners you won’t want to miss! If you’re wanting to start diving into the world of AI, we have created a training specifically for salon professionals! For a limited time, you can score this training for only $23 Canadian (tax included)! Hit the link below to get yourself signed up today.
https://www.salonsos.ca/challenge-page/ai-training-hair-salon
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have the iconic duo Pascal and Jeremie on today’s episode! They are the founders of Pascal & Jeremie Concept, one of North America’s most established fashion styling, trade shows and events firm and have produced, styled and directed shows in over 100 cities. Pascal and Jeremie are here to share the insights they’ve gained from their experiences at some the biggest industry events worldwide and we cannot wait for you to hear what they have to say! We shop talk everything behind the scenes and get up close and personal with the geniuses behind Pascal & Jeremie Concept in this jam packed episode.
Thank you so much to our incredible guests, Pascal and Jeremie for sitting down for this amazing conversation! Make sure to follow them on Instagram @pascaljeremie
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by offering hair care/beauty subscription boxes. These are monthly boxes that contain a variety of beauty products, including hair care items, skincare products, makeup, and more. Subscription boxes can be implemented as an extra stream of revenue for small businesses and when executed properly, can result in new and repeat retail customers for your salon.
Subscription boxes have become increasingly popular in recent years because they offer convenience and surprise. Instead of having to go out and shop for individual beauty products, customers can receive a box full of goodies each month and try products they perhaps otherwise wouldn’t have!
In this Digital Debrief, Scott and Sarah explain how to effectively offer and execute beauty product box subscriptions at your salon!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are absolutely THRILLED to have the amazing, multi-talented, Andrea Sampson on The Salon Scoop! Andrea is the CEO and founder of Efe Magazine, the beauty industry’s first multicultural trade publication. She is best known for her electric and charismatic performances as a platform artist in the beauty industry over the last 25+ years. Andrea has been featured in publications Elle, Flair, Toronto Life, Sharp Magazine, LouLou, Canadian Living, and Fashion Magazine and has made appearances on National TV outlets such as Breakfast Television, The Social, E-Talk, CityLine and Marilyn Denis. In this episode, Andrea talks about dreaming big and HOW to turn that dream into reality, both personally and professionally. She talks about pushing through barriers and boundaries in pursuit of creating an inclusive space for all involved in the beauty industry. We cannot thank Andrea enough for sharing such important and valuable information, make sure to follow along with her salon journey on Instagram @andreasampsonefemagazine
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can help increase visibility and searchability, which ultimately leads to more clients and revenue. One of the most effective ways to build a positive online reputation is by receiving reviews from your clients. Receiving online reviews is essential for both stylists and salons alike. When potential clients are searching for hair or esthetic services in their area, they often turn to review sites like Google, Yelp or Facebook. Having positive reviews on these platforms can make all the difference when it comes to attracting new clients. In this Digital Debrief, Scott and Sarah break down how to ask your guests for reviews, salon incentives for leaving reviews, as well as best practices to make the most of each client testimonial!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We’ve got the incredible Michael Cole on this episode of The Salon Scoop to discuss a topic that both pains and excites salon professionals, RETAIL!
Join us as we dive deep into how the mindset around retail needs to shift from simply offering retail products in your salon, to making retail a star in the overall guest experience. Michael Cole brings his expertise and years of experience to the table, guiding salon owners and professionals on taking a fresh approach towards retail. Don't miss out on this thought-provoking conversation with Michael and Scott as they share invaluable tips on transforming your salon into a retail destination and explore how focusing on the full guest experience can revolutionize your salon's retail success!
We cannot thank Michael enough for joining us, make sure to follow along on Instagram @michaelcole_summit for daily tips and tricks on how to become a millionaire stylist!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social media marketing with salons, you now need to be a photographer as well! Your social media pages act as a digital portfolio, and you want to make sure you’re filling them with high quality photos of your work. In this Digital Debrief, Scott and Sarah are going to give you tips and tricks on how to easily and properly take excellent photos of your work to create an amazing page that attracts new followers and clients alike!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.https://www.youtube.com/@salon.s.o.s
We're back with another batch of Salon Horror Stories! In this episode, we talk with salon professionals that experienced absolute nightmare situations including coworker harassment issues, employee backstabbing, and clients who let their children wreak havoc in the salon. This episode is full of absolute doozies that will make you laugh and cringe at the same time. Thank you so much to our incredible guests that shared their stories, please write into info@salonsos.ca with your own salon horror story to be featured in a future episode!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spa's social media posts? Have you ever found yourself wondering how exactly hashtags work and if they add any value to your posts? Sometimes, the most seemingly simple tasks cause the most grief, and this can be the case when it comes to caption writing and hashtags. In this episode, Scott and Sarah give you a breakdown on best practices for caption writing and hashtags in 2023!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Firstly, if you haven’t caught our conversation with Sean in his Salon Scoop debut episode, Fake It 'Til You Make It, go and give that a listen ASAP!
Sean dropped so much insight and advice in his interview episode, but in this Rapid Fire, we keep it fun and light! Get to know the multi-talented Sean Godard on a different level in this episode.
Make sure to give Sean a follow on Instagram @seangodard for incredible hair content and behind the scenes action!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon owners, you were forced to think outside of the box to create a stream of revenue when in salon services weren’t an option, and a lot of this creativity went into strategizing retail sales. Retailing is such a huge income opportunity in our industry that many salons and stylists are missing out on.
In this Digital Debrief, Scott and Sarah cover why retail is not only important but imperative in your salon business, how to sell without feeling salesy, how to use social media to increase retail sales, and how to boost morale and make retailing exciting for your team.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Buckle up for an incredible episode, we've got the amazing Shawna Russell sitting down with us for an in depth conversation about the ins and outs of being an industry influencer!Shawna is a master stylist, salon manager, blonde specialist, soon to be salon owner, Behind The Chair Team member, and brand ambassador for Schwarzkopf Professional, so it's safe to say she's an industry icon. In this episode, Shawna shares her industry journey and dives deep into how to utilize social media in your salon business. With over 126K followers on Instagram, Shawna spills the tea on how to become a positive influence(r) in the salon industry.Huge thanks to Shawna for sharing so much valuable insight in this episode. Make sure to follow along with her journey on IG @hairbyshawna_russellFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a program offered by some salons that provides both loyal and potential guests with exclusive perks and benefits. Memberships can vary in price and duration, but typically offer discounts on services, priority booking, free upgrades or add-ons to treatments, and access to private salon events or promotions. These memberships are designed to reward loyal salon clients while also encouraging repeat and new business for the salon. They can be a great way for individuals who regularly utilize salon services to save money and receive extra perks not available to non-members.
In this Digital Debrief episode, Scott and Sarah talk about the prosand cons of offering membership options in your salon and some ideas to get you started!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are so excited about this jam packed S.O.S. Roundtable episode of The Salon Scoop!
In this episode, we are sitting down with Angele Charette - Head of Education for L'Oreal Professional Products, Deanna Spielman - Education Leader for Wella, and Erinn de Luca - National Education Manager for Schwarzkopf Professional to discuss the ever changing world of education in our industry today.
Each of these women are absolute masters of their trade and share so much insight about how major brands are adapting to educating in a post pandemic world, the best ways to deliver education and connection opportunities to all salon professionals, as well as their predictions on the evolution of education in our industry.
We cannot thank our guests enough for sitting down for this thought provoking discussion that's truly relevant for anyone who is connected to the industry. Make sure to give them all a follow on Instagram:
Angele Charette @i.am.angele
Deanna Spielman @deanna_wella
Erinn de Luca @erinn_deluca_hair
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types, including salons. It provides a range of features to help salon owners manage their businesses more effectively and reach more customers. In this Digital Debrief, Scott and Sarah are giving you the top reasons we love this platform for small businesses and the key advantages of using Google Business Profile for your salon.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We sat down with the iconic Michelle Oliver in her episode Lights, Camera, (take) Action! to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back!It is clear that Michelle is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Michelle go through our rapid fire questioning of everything you never knew you wanted to know.Huge thanks to Michelle for sitting down with us for this fun segment, make sure to give her a follow on Instagram @michelleoliverhair
E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their products and services beyond the physical location of their salon. With an online store, salons can offer convenience to customers who prefer to shop or book appointments from the comfort of their own home, which also opens opportunities for salons to attract customers from different geographical areas. E-commerce can also help increase sales as it provides access to a 24/7 shopping platform that is not restricted by business hours or holidays.
By incorporating e-commerce into their business model, salons can enhance customer experience, generate additional revenue streams, and remain competitive in an ever-changing market. In this Digital Debrief episode, Scott and Sarah are going to give you some insider tips & tricks to ensure you are optimizing your salon’s e-commerce platform to its full potential.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever heard of the PBA (Professional Beauty Association) or ABA (Allied Beauty Association) and wondered what exactly they’re about and what they do for our industry?
In this S.O.S Roundtable discussion, Scott sits down with Nina Daily, Executive Director at PBA, Sydney Berry, Chairperson of the Board at PBA and Vince Riverso, Chairperson of the Board at ABA to talk about the impact these associations have on the standards within the beauty industry. They get real about the work that goes on behind the scenes to support ALL industry professionals, they break down some common myths, and they share how you can benefit and get involved to grow our industry the right way.
We cannot thank our guests enough not only for sitting down and sharing with us, but also for what they do to help make this industry one of the best to work in.
If you want to connect with the associations to understand the benefits of being a member and/or how your voice can make a difference, check out the PBA at www.probeauty.org(USA) or the ABA at www.abacanada.com (Canada).
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to both customers and companies alike. For customers, loyalty programs often provide exclusive discounts, freebies, and other perks that incentivize them to continue patronizing the business. On the other hand, companies benefit from increased customer retention rates, higher revenue, and valuable insights into consumer behavior. With so many advantages to gain from implementing loyalty programs, it's no wonder why they have become a popular strategy across various industries, including the salon industry. In this Digital Debrief episode, Scott and Sarah are going to fill you in on the biggest mistake you may be making with your salon’s loyalty program without even knowing it.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are so excited to have the incredible Sean Godard on this episode of The Salon Scoop!
Sean is an in-demand editorial and session colorist and finisher based out of Brooklyn, NY. He has appeared in countless fashion and industry magazines and has many awards and accomplishments under his belt, including winning the 2022 NAHA Hair Colorist of the Year.
Sean is also a stylist to the stars with big name clients like Emma Stone and Lindsay Lohan, and has worked backstage on some of the most recognized award shows like the MTV Video Music Awards.
Sean’s resume is extensive and impressive, and in this episode, he shares his experiences travelling around the world as an educator and master colorist. Scott and Sean get real about the not so glamorous side of being a world-travelling salon industry icon and you will not want to miss this raw, uncut, honest conversation.
Huge thanks to Sean Godard for sharing his story with us, make sure to continue following his salon journey on Instagram @seangodard
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
You’ve likely heard of them and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your FB and IG page from accounts that you don’t follow and are typically promoting something that intrigues you.
In this Digital Debrief episode, Scott and Sarah are breaking down the pros and cons of each type of post and providing you with the information you need moving forward so you can decide when to boost, when to buy ads, and when to go organic with your salon posts!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We had an incredible sit down with Heather Bagby discussing happiness and positivity in her episode "The Happiness Project" but today, we're keeping things fun with our signature Rapid Fire segment! Get to know the amazing Heather Bagby outside of her many roles within the industry with this mixed bag of miscellaneous questions! Once again, a huge thank you goes out to Heather Bagby for spreading her contagious positivity, make sure to follow along with her on Instagram @heatherbagby.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
When you think of guest experience, do you only take into consideration their experience during their salon service? You can have the most talented stylists, use top of the line products, and have a gorgeous space, but none of that really matters if your guest experience is subpar. Guest experience starts long before your client steps into the salon and in this Digital Debrief, Scott and Sarah give you simple ways to create the ultimate experience for your guests, in salon and online.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We’ve got creative genius, Michelle Oliver on The Salon Scoop and we couldn’t be more excited! Michelle is the newly appointed Creative Content Manager for Schwarzkopf Professional Canada and has been an educator and platform artist with Schwarzkopf for 15 years. Michelle has a mile-long list of industry awards and achievements making her a master of her trade and an industry icon. In this episode, Michelle shares the story of her whirlwind career and how she’s been able to achieve what she has. She also shares plenty of tips and tricks for getting creative with your craft, how to capture it and where to find inspiration. We can’t thank Michelle enough for sitting down with us for this episode, make sure to give her a follow on IG @michelleoliverhair
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a subpar set up. Consumers are receiving excellent online service from big and small companies alike and it’s come to be an expectation. This doesn’t mean your website needs to be super high tech and complicated, it just means that you need to provide the basics in a more elevated way. In order to keep up and continue growing your business, a top tier website is necessary and in this Digital Debrief, Scott and Sarah give you all of the basics you need to include to create an amazing website browsing experience.
We are thrilled to have the amazing Heather Bagby on The Salon Scoop! Heather is essentially a super hero as she not only owns 2 salons and an academy, but also serves many roles for SSBC such as Vice President of Business Development, board member, facilitator, consultant, and most importantly, Chief Happiness Officer. It’s exhausting simply listing all of her many roles, yet Heather handles it all with grace and a contagiously positive attitude! Heather is incredibly enthusiastic and passionate about organizational development and effective management solutions that drive growth, and she’s here to share her wisdom with all salon industry professionals on today's episode. HUGE thanks goes to Heather for sitting down with us and sharing her light. This episode has so much important information in it that everyone can benefit from. Make sure to give her a follow on Instagram @heatherbagby
We’ve already talked about policies you need to have in place for your guests (if you missed that, scroll down and listen to 5 Guest Policies You NEED to Have in Place in Your Salon!), and now, we’re filling you in on the policies you need to have in place behind the scenes for your salon team! It is important to enforce policies to encourage healthy boundaries and work environment.
In this Digital Debrief, Scott and Sarah give you some great ideas for staff policies you’ll want to enforce in your own salon.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Our salon horror story episodes are always a hit and we’ve got a brand new batch of terrifying tales to share with you!
In this episode, we talked to a salon owner who had an absolute NIGHTMARE experience with a bridal party that ended with a trip to the hospital, owners that opened their salon at the peak of the pandemic, and a stylist who had quite the scare with an elderly client in her chair. This episode is full of drama and doozies that will make you laugh and cringe at the same time!
Thank you so much to our incredible guests that shared their stories, please write into info@salonsos.ca with your own salon horror stories to be featured in a future episode!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
If you’ve never ran a salon in your salon or spa, there’s never been a better time than now to start planning one! There are countless benefits to hosting an in-salon event and in this Digital Debrief episode, Scott and Sarah run through the pros as well as give you everything you need to get started on your next event! Not only can an in-salon event help with networking, client recruitment, and building brand awareness, but it also helps to set your salon apart from the rest. Tune into this episode for a dose of inspiration when planning your next salon event!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Firstly, if you haven’t caught our conversation with Cindy in her Salon Scoop debut episode, Just Do It, go and give that a listen ASAP!
Cindy dropped tons of fresh insight and advice in her interview episode, but in this Rapid Fire, we keep it fun and light! Get to know the multi-talented Cindy Duplantis on a different level in this episode.
You’ll want to give Cindy a follow on Instagram @cindyduplantis for amazing hair tutorials and behind the scenes action!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than usual? It’s hard not to take it personally when you come to this realization, but there are so many reasons as to why a guest hasn’t returned in a while.
In this Digital Debrief episode, Scott and Sarah talk about the importance of following up with guests after their visit, and how to do it in a simple, organic way that doesn’t feel pushy! We give you simple, tangible ideas for maintaining communication with your salon guests to build strong, long lasting, professional relationships.
Do you have any tried and true methods for reconnecting and communicating with your guests after they've left the salon!? We want to hear about it! Write into info@salonsos.ca
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
When you chose to be a salon owner, you chose to be a leader, a mentor, and someone that your team can look up to. It is so important to lead by example, especially when it comes to morale in salon. However, it can feel impossible to plaster a smile on your face and rock a sunny disposition when you’re stressed and distracted by your never-ending to-do list. In this episode, we’re giving you 5 super simple ways that you can make your day a little better so you can spread contagious positivity in your salon!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to share this incredible interview with the multi-passionate and talented, Stephanie Russel!
In this episode, Scott and Stephanie talk about “Psychological Safety” and how this and overall mindset affect every aspect of your salon. She shares tangible tools that salon owners can implement and practice in their business to achieve a happier and healthier salon culture, which leads to better staff recruitment and retention.
Thank you SO much, Stephanie, for providing so much insight on how to adjust your mindset to attain joy and personal fulfillment.
You can follow Stephanie for even more psychological wellness info and education @stephanieclaritycoach
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
Have you ever wondered what one piece of advice industry icons would give to new salon professionals or professionals looking to reinvent themselves? Would it be about how to execute the perfect cut, how to apply a seamless color, or perhaps it would be something deeper about how to maintain work life balance. In today’s episode, we ask some of the best in the biz what ONE piece of advice they would give to anyone starting in this incredible industry. Their answers are helpful, sometimes funny, and always inspiring. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their wisdom! Make sure to give them all a follow on Instagram for even more daily inspiration. Wendy Belanger @wendyabelanger Jorge Joao @jorgejoao Michael Cole @michaelcole_summit Sheri Doss @sheridoss Anna Pacitto @anna_pacitto_pure Cindy Duplantis @cindyduplantis Sam Villa @samvillahair.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We are thrilled to have industry icon Cindy Duplantis on this jam packed Salon Scoop episode! Cindy is a master of all trades from behind the chair in the salon, to backstage at fashion week, and even on The Marilyn Denis show as a hair expert! She has worked with A-List celebrities, educated and helped shape Redken’s new generation of artists, has won countless awards, and she is the CEO and Chief Designer of her own company, Duplantis Hair Official. Her list of accomplishments goes on and on! In this interview, Scott and Cindy talk about the endless opportunities for stylists in the industry (Cindy would know, she’s worn every hat in the trade!) and how stylists can shoot for the stars and create the career of their dreams. Huge thank you goes out to the incredible Cindy Duplantis for gracing us with her contagious positivity and kindness. For more tips and tricks for hairstylists, and the cutest hair tutorials you’ve ever seen, give Cindy a follow on Instagram @cindyduplantis
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels, oh my! Reels are the latest video craze on Instagram and creating/posting your salon’s own can result in unbelievable reach and engagement. In this Digital Debrief, Scott and Sarah go through the basic DO's and DON'Ts of creating reels for your salon's Instagram! If you're a reel newbie or looking to brush up on your reels knowledge, this episode will give you a solid breakdown on what you need to get started.
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
If you haven’t yet caught our episode with Anna, Recharge, Produce Excellence, Rinse & Repeat, stop what you’re doing and go listen to that incredible and informative episode!In this Rapid Fire segment, we’re keeping things light and fun with Anna by asking random, burning questions! Get to know Anna Pacitto on a different level in this episode.Huge shout out to our incredible guest, Anna Pacitto for keepin’ it real in this fun episode! Check her out on Instagram @anna_pacitto_pure
In a perfect world, every client would show up to their appointments on time, preferably with a Starbucks in hand for you. Last minute cancellations and no shows wouldn’t exist, and every guest would be OBSESSED with every service provided and retail product recommended. Every customer would be sweet as sugar to your salon team, communication would be clear and concise, and conflicts would be nonexistent. However, we quite clearly do NOT live in a perfect world, which means structure and policies are necessary to have in place within your salon business.
In this Digital Debrief episode, Scott asks Sarah about the necessary guest policies to have in place in your salon and how to structure and enforce them. We teach people how to treat us and this episode will help you navigate the sometimes awkward waters of setting these policies and boundaries so you, your staff, and your entire salon are treated with respect!
For your daily dose of all things digital marketing, check us out on IG and TikTok @salon.s.o.s
OR you can watch this episode recording on our YouTube Channel by hitting the link below!
Have a hot topic idea for a Digital Debrief?! Write into info@salonsos.ca with suggestions.
Roundtable Discussion with Pattie Kobe, Jen Masters and Kristi Valenzuela
In this Roundtable Discussion, Scott sits down with 3 incredible Salon industry leaders to talk all things RETAIL! Retail is not only important, but vital in building a successful, profitable salon business and is an excellent way for your stylists to add another stream of revenue through commission. As salon professionals, it is part of your job description to arm your guests with the products they need to maintain their service at home following their appointment. So WHY is retail the most intimidating and awkward part of being a service provider?!
Patti, Jen, and Kristi are all retail geniuses that are here to share their wealth of knowledge with salon owners to help increase retail sales. They give tips and tricks on how to take the “ick” feeling out of selling and how to incentivize a new generation of salon professionals to thrive in retail sales.
Whether you’re a salon owner, independent stylist, or salon professional, this episode is an absolute must listen.
HUGE thank you to our amazing guests for joining us in this important and insightful Roundtable Discussion episode of The Salon Scoop. Follow along with their journeys in the salon biz on Instagram!
Pattie Kobe: @stateofmindsalon
Jen Masters: @salonelevenhaircompany
Kristi Valenzuela: @kristivalenzuela
To watch the recording of this episode, hit the link below to check it out on YouTube!
https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
For your daily dose of all things digital marketing, give us a follow on IG and TikTok @salon.s.o.s
Email marketing may seem like an old school way of communicating with your clients and potential clients, but it is alive and well in 2022 more than ever. Trends show that following the pandemic, customers EXPECT companies to increase their digital initiatives and presence, and email marketing is the perfect way for salons to connect with their customer base.
Email addresses are worth their weight in gold, and we want to make sure that we give you the tools to start your own email campaign or optimize your existing email game plan! In this S.O.S Digital Debrief, Scott and Sarah go breakdown the basics of email marketing and how to effectively implement it in your salon's digital marketing strategy!
Do you have any digital marketing dilemmas that you want The Salon Scoop to cover?! Write into info@salonsos.ca
For your daily dose of digital marketing goodness, check us out on Instagram and TikTok @salon.s.o.s
If you want to watch the video recording of this Digital Debrief episode, hit the link below to scope out our YouTube channel!
https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
We’ve got an incredible batch of spooky salon horror stories for this Halloween edition of The Salon Scoop! In this episode, we talk about a haunted salon, a nightmare client situation, and a true crime murder with a victim who was last seen in her salon. You WON’T want to miss these super spooky, sometimes funny, and downright terrifying salon horror stories.
Have a salon horror story of your own?! Write in to info@salonsos.ca to be featured in a future episode!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s
OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.
https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be found in niche and we’ve seen this type of marketing be extremely beneficial in other industries. When done correctly and strategically, it can be an amazing marketing investment for your salon/spa!
In this S.O.S Digital Debrief, we’re going to explain to you exactly WHAT an influencer is and the benefits of collaborating with one as well as how to take the first steps in getting started with a brand ambassador for your salon!
Have any burning questions that we can help you out with on a future Digital Debrief?! Send ‘em our way via email at info@salonsos.ca
For your daily dose of all things digital marketing, follow us on TikTok and Instagram @salon.s.o.s
We’re also on YouTube! Hit the link below to scope out our channel for even more digital marketing goodness for salon and spa owners.
https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
Nicole has played quite literally every role within the salon industry. From stylist, to salon owner, to SSBC board member and educator, there’s no doubt that Nicole Mitchell is a force to be reckoned with.
We sat down with Nicole to discuss staff recruitment and retention in our Salon Staff S.O.S Episode but today, we are keeping it fun and light by putting Nicole in the hot seat and asking her some signature Rapid Fire Q’s!
Get to know Nicole Mitchell and how she is behind the scenes when she’s not running her salons or teaching classes in this S.O.S Rapid Fire segment! Huge shout out to the amazing Nicole, you can follow along with her journey on Instagram @nicolemitchell._
For your daily dose of all things digital marketing, follow us on TikTok and Instagram @salon.s.o.s
We’re also on YouTube! Hit the link below to scope out our channel for even more digital marketing goodness for salon and spa owners.
https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
Stop waiting...start automating!! Between phone calls, texting, emails, and social media messengers, it feels as if clients and staff have full access to salon owners 24/7. It can be overwhelming trying to keep up with responses and downright irritating feeling obligated to respond immediately. It's equally overwhelming trying to juggle digital marketing tasks while running a full blown business!
If you’re not currently taking advantage of automating many of your digital marketing tasks like responding to messages and social media posting, it's time you start!There are so many things that you can automate as a salon owner to save tons of time on a day to day basis, and in this Digital Debrief, Scott and Sarah are going to fill you in on everything you need to know!
So stop waiting, listen to this S.O.S episode, and start automating to save yourself valuable time! We'd love to hear of any other automating best practices that you have up your sleeve. Write into info@salonsos.ca with tips or to be featured on a future Digital Debrief episode!
To watch the video recording of this episode, check us out on YouTube https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s
In this Salon Scoop episode, we had the absolute pleasure of sitting down with the incredible Anna Pacitto!
Anna is currently the owner of multiple salons as well as the artistic director of a prestigious academy based in Montréal, and is internationally recognized as an artistic director and platform artist with countless awards under her belt! In this interview, Anna shares insight she’s gained through playing every role in the biz and gives salon professionals tips on how to stay relevant in our ever changing industry. In this episode, Anna talks about the importance of photo shoots and how to successfully run a shoot to create incredible content that showcases your individual talent.
HUGE shout out to our amazing guest, Anna Pacitto for sharing the invaluable knowledge she’s gained throughout her legendary career in the salon industry! Check her out on Instagram @anna_pacitto_pure
For your daily dose of all things digital marketing, look us up on IG and TikTok @salon.s.o.s
For even more digital marketing tips and tricks, check out our YouTube Channel by hitting the link below!
https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
Listen up, salon and spa owners, you’re not going to want to miss this episode!
In this SOS Round Table episode, we sit down with 3 powerhouse women in our industry and talk staff issues and team building in 2022.
For salon owners, there’s been a major shift over the last few years when it comes to employees and what they need from your salon company. These three ladies have taken these changes in stride and made the adaptations necessary to facilitate the best work environment for new stylists entering the industry. There were too many “aha!” and lightbulb moments to even keep track of, and we hope you pick up as many incredible tidbits of information to take with you and use in your own salon company.
HUGE shout out to our amazing guests Nina Panagiotopoulos, Donna Huston, and Nicole Mitchell for their insight and sharing so much valuable information. If you want to connect with them to follow up on anything they shared, you can reach them at:
hairgallery@bellnet.ca
donna@adagioforhair.com
@nicolemitchell._
For your daily dose of all things digital marketing for your salon/spa, check us out on Instagram and TikTok @salon.s.o.s
We’re also on YouTube! You can scope our channel by hitting the link below
https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
Loyalty Reward Programs are everywhere nowadays, but just because there’s a system in place, doesn’t necessarily mean it’s effective. At Salon S.O.S, we are passionate about creating digital solutions for salon owners that actually work, and loyalty programs just so happen to be one of our specialties!
In this SOS Digital Debrief episode, Scott and Sarah discuss the features that highly effective loyalty programs have and how you can incorporate these things into your own loyalty rewards. They talk pros, cons, best and worst practices so that you can make sure you’re running a program that increases profits instead of draining them by giving out a bunch of free things unnecessarily.
This episode is an absolute must listen and we’d love to hear your own loyalty rewards program best practices that you use in your salon! Write in to info@salon.s.o.s to be featured on social or in a future episode!
To watch the video recording of this episode, check us out on YouTube by hitting the link below or searching “Salon S.O.S”.
For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s
YouTube Channel:
https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww
Today, we're doing something a little bit different! Salon S.O.S founder Scott Moon was featured on Get Rooted Podcast and this episode was so good, we had to share on The Salon Scoop!
In this episode, Stephanie of Get Rooted Podcast talks with Scott about the power of a positive mindset. Scott shares his wisdom from his years in the salon industry and the insight he provides is beneficial for all industry professionals. Mindset is everything, and Scott shares some incredible advice for keeping mind over matter to live your absolute best life inside the salon and out.
Huge thank you to Stephanie for featuring Scott on her amazing podcast! You can find Get Rooted on Spotify and you can check out Stephanie on Instagram @stephanieclaritycoach
If you have a topic you'd love to see covered on The Salon Scoop, you can email us at info@salonsos.ca and check us out on IG and TikTok @salon.s.o.s
Have you ever wondered what your favourite salon industry icons are like behind the scenes when they're not behind the chair?! In our rapid fire segments, we ask your favourite Salon Scoop guests everything you never knew you wanted to know! We put our guests on the spot by asking their preferences and opinions on beauty trends, pop culture, and everything in between.
Get to know Sheri Doss, Sam Villa, and Michael Cole in this Rapid Fire episode on a more personal level by hearing their off-the-cuff answers to these lighthearted and fun rapid fire questions!
We want to give a huge shout out to our incredible guests that we put in the hot seat this episode! Make sure to check them out on social media to keep up with everything they’re doing for and within the industry.
Sheri Doss
Instagram: @sheridoss
Sam Villa
Instagram @samvillahair
Michael Cole
Instagram; @michaelcole_summit
If you have any burning questions you’d love to see featured in future SOS Rapid Fire episodes, send them our way by email info@salonsos.com or on IG @salon.s.o.s
Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic for gaining followers and exposure to potential new clients in your area. However, although contests and giveaways are beneficial for small businesses and consumers alike, there are things to avoid and keep in mind in order to have a return on your investment and time!
In this S.O.S Digital debrief, Scott and Sarah break down how to prep for a successful salon social media giveaway so you can feel confident launching one yourself!
For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s and if you have any suggestions for future Digital Debrief episodes, you can DM us on social or email us at @info@salonsos.ca
Sam Villa is an absolute icon in the salon industry. Whether he is teaching one on one, on the main stage, or on social media, Sam has a gift of educating stylists and industry professionals in new, innovative ways to inspire and motivate change.
In this episode of The Salon Scoop, Scott sits down with Sam and talks about the highs and lows of his impressive career in the salon industry and Sam shares some of the wisdom and advice he’s picked up along the way. You can hear the excitement in Sam’s voice when he talks about his passion for teaching and molding stylists into the absolute best version of themselves professionally and personally.
Sam Villa has prospered in this industry due to his willingness to embrace change. In this episode, Sam talks about the danger of staying in your comfort zone and the magic that can happen when you embrace the discomfort of change.
HUGE shout out to the incredible Sam Villa for sharing his invaluable insight with us. Keep learning from Sam by giving him a follow @samvillahair
For your daily dose of all things digital marketing for salon/spas, give us a follow @salon.s.o.s
QR codes (or “quick response” codes) came on the scene in the mid 2000’s and have picked up steam in the last few years. The pandemic forced business owners and consumers to be aware of the amount of physical contact made, and QR codes are the perfect way to pass along info or complete a transaction with minimal contact. Your guests will also love the modern, digital touch!
From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! If you aren’t yet utilizing them in your salon, you should consider doing so ASAP! In this S.O.S Digital Debrief episode, Scott and Sarah give you the low down on how to easily incorporate QR codes in your salon marketing game plan to add an experience enhancing digital touch to your guests visits!
For your daily dose of all things digital marketing, check us out on IG and TikTok @salon.s.o.s and if you have any suggestions for future Digital Debrief episodes, you can DM us on social or email us at info@salonsos.ca
Sheri Doss is an incredibly respected salon professional with nearly 3 decades of experience up her sleeve. She has played every role you can imagine in the industry and thrived in each. In this episode, Sheri shares insight from lessons she’s learned along the way and gives actual, tangible advice for all professionals in the industry to become the best versions of themselves both personally and professionally.
Sheri is sunshine in human form and her positivity absolutely radiates throughout this entire episode. Scott mentions at the top of the episode that Sheri has the gift of making people feel special and heard through her ability to give you her undivided attention, and we know you’ll feel this energy and connection when listening to this episode.
Huge shout out to the amazing Sheri Doss for having this incredible conversation with us. You’ll want to check her out on IG @sheridoss
For your daily dose of all things digital marketing or to make any suggestions for future podcast episode topics, give us a follow and DM us on Instagram @salon.s.o.s
In today’s S.O.S Digital Debrief, we talk SEO for salons and spas! SEO, AKA Search Engine Optimization is a concept that can be difficult to wrap your head around. What exactly is it and how can it help your business? Salon S.O.S CEO Scott Moon answers all of your burning questions about how to utilize SEO in your salon’s digital marketing, how it will help set your salon company apart from the rest, and everything else you never knew you needed to know about Search Engine Optimization!
Are you a salon or spa owner struggling with a digital marketing conundrum? We want to hear about it and help you out on a future S.O.S Digital Debrief episode! You can email us your Q’s at info@salonsos.com or shoot us a direct message on Instagram @salon.s.o.s
In this episode, we had the honour of sitting down and chatting with the man, the myth, the legend, Michael Cole!
Michael Cole is a co-founder of Summit Salon Business Center and serves SSBC as a board member, shareholder, and facilitator. Michael has been in the biz for over 40 years as a stylist, manager, executive chain director, and salon owner and has picked up quite a few tricks along the way that he shares with us in this episode.
A huge part of Michael’s success has been attributed to his unique ability to observe current and future digital marketing trends and turning them into helpful systems for salon owners to utilize and grow their business. One of the digital marketing trends that he hopped on almost immediately was Instagram Reels, and he spills the tea on how to incorporate them into your salon’s social media marketing game plan!
So if you’ve ever struggled with how to use Instagram and Reels to build your business, this episode is an absolute must listen!
Huge thanks to our incredible guest, Michael Cole- you absolutely need to check out his reels for yourself @michaelcole_summit
You can check us out on social @salon.s.o.s for your daily dose of all things digital marketing!
Our episodes are typically jam packed with stories of the salon industry with insight and advice from our incredible guests. This episode is going to be a little bit lighter so you can see another side of these industry professionals! We put our guests on the spot by asking their preferences and opinions on beauty trends, pop culture, and everything in between. Get to know Wendy Belanger, Hunter Donia, and Jorge Joao on a more personal level by hearing their off-the-cuff answers to these lighthearted and fun rapid fire questions!
We want to give a huge shout out to our incredible guests that we put in the hot seat this episode! Make sure to check them out on social media to keep up with everything they’re doing for and within the industry.
Wendy Belanger
Instagram: @wendyabelanger
Hunter Donia
Instagram: @hairbyhunty
Jorge Joao
Instagram: @jorge_joao
If you have any burning questions you’d love to see featured in future SOS Rapid Fire episodes, send them our way by email info@salonsos.com or on IG @salon.s.o.s
In this episode, we sit down with the incredible Jorge Joao to discuss his almost 2 decade long journey in the salon industry. He has played every role imaginable, from celebrity stylist to educator, to salon owner all while sharing his talent internationally on the stages of fashion week in New York, Milan, and Paris.
Jorge’s positivity is contagious and absolutely radiates through the speaker, we can’t wait for you to hear his story. One of the biggest takeaways we got from this episode is to stay humble, stay hungry, and never let your ego stunt your growth.
HUGE thanks to our amazing guest Jorge, you can check him out on Instagram @jorge_joao
Do you have any ideas or feedback for The Salon Scoop Podcast?! We’d love to hear it! You can email us at info@salonsos.ca and follow us on IG for your daily dose of all things digital marketing for salon/spa owners @salon.s.o.s
In today’s S.O.S. Round Table episode, we have a conversation that is rarely had in our industry, and we could not be more excited to share it with you!
When it comes to different salon structures (commission, booth rent, suites), salon professionals are typically very passionate about which structure they believe is best. Although we love seeing this type of passion, it can be difficult to navigate through biases. This round-table conversation includes a salon professional from each neck of the woods to ensure you get the full picture. In this episode, you will hear an incredible discussion between these people who are not trying to convince you which structure is best, but rather provide you with the information to make the best decision for YOU!
Huge shout out to our amazing guests, make sure to check them out!
Kara Firman
Instagram: @karafirman.hairbusiness
https://linktr.ee/Karafirman
Hunter Donia
Instagram: @hairbyhunty
hunterdonia.com
Gavin Salsbery
Instagram: @gavibsalsbery
gsalsbery@summitsalon.com
Larry Cromwell
Instagram: @larry_m_cromwell
lcromwell@summitsalon.com
Do you have any ideas or feedback for our podcast?! We’d love to hear it! You can email us at info@salonsos.ca and follow us on IG for your daily dose of digital marketing for salon owners @salon.s.o.s
In today’s SOS QUICKIE episode, we read you some truly cringey, shocking, and some hilarious salon owner horror stories! From difficult clients, to business partnerships gone wrong, to lash technician nightmares, and to criminal employee activity, this episode is jam-packed full of wild stories that you can laugh and commiserate with.
We’d love to hear your salon horror stories so we can feature them in a future episode! You can send your stories to info@salonsos.ca or send us a DM on Instagram @salon.s.o.s
In today's episode, we go behind the scenes to learn the incredible industry journey of Wendy Belanger and how she continually overcame personal tragedies and professional obstacles to achieve incredible success. Wendy not only owns a successful salon, Influence The Salon, but is also a celebrity stylist (having done hair for multiple award shows and events including the Oscars and New York Fashion Week), an award winning styling (Contessa's and Mirror Awards) and has been an International Artistic Director and Global Educator for major brands. Her story is both fascinating and inspiring and we can't wait for you to hear all about it!
If you have any questions or suggestions for future episodes, we'd love to hear from you! Give us a follow on Instagram @salon.s.o.s and send us a DM with recommendations or ideas.