Social Market Podcast: Recent Episodes
Kelsey Ketzner
Let’s face it–social media feels like the Wild Wild West, but it doesn’t have to be that way! Join us on the Social Market Podcast most Tuesdays for quick, actionable Social Media growth-hacks. If you’re a business owner or marketer looking to make your mark in the digital space, you’ve come to the right place. See you on the inside!
There are so many ways to market your business. How do you know which avenue is the best use of your time and energy? We’re here to help you figure it out!
In this episode, we’ll cover the different platforms you can use to market your business, so you can make marketing decisions based on what you like doing and where your ideal audience is paying the most attention.
No need to let decision fatigue sink in when it comes to marketing. In upcoming episodes, we’ll deep dive into each method with experts who excel in that specific method, so be sure to tune back in! New episodes are released every Tuesday.
Click the play button to dig into all the possible ways you can market your business.
00:01 - Introduction to the Social Market and Actionable Podcast
01:31 - What Platforms Might Be Best to Market On?
02:32 - Leveraging Paid Ads or Media Buying
03:54 - Email Marketing
04:21 - SMS and Text Messaging
04:48 - Google
05:03 - Social Media Marketing
05:32 - Prints, Billboards, and Sponsorships
06:53 - Marketing Your Business on Podcasts
07:12 - Events and Speaking Engagements
08:01 - Guest Speaker for Someone Else's Platform or Event
08:48 - Referrals and Word of Mouth
09:38 - SEO, Websites, and Blogs
10:00 - Door-to-Door, Face-to-Face, or Cold Call Marketing
11:02 - Various Online Platforms for Vendors
11:40 - Influencer Marketing
12:18 - Collaborations and Co-Marketing
If this episode supported you, please leave a rating and review or shout us out on your socials.
- Stay connected:
- Curious about working with me and my team? Head to our website:
www.ketznerconsulting.com
- Say hello & get more education on Instagram:
www.instagram.com/ketznerconsulting_marketing/
- Connect on LinkedIn
www.linkedin.com/in/kelseyketzner/
- Listen to more podcast episodes here:
[link to podcast feed]
How do you know your marketing is effective if you haven’t done Market Research? Oftentimes, you don’t. Without thoughtful Market Research, you’re likely making a guess. This episode is all about helping you cut out the guesswork with effective and efficient Market Research tactics.
By using the Market Research methods covered in this podcast, you’ll know how to directly speak to your ideal audience, how to talk their talk, and gain insight into what they really want to know. Knowing your audience is the most streamlined way to help you create stronger content that will attract and convert your audience with more ease.
Click the play button now to listen to the entire episode on Market Research.
00:06 - Introduction to the Social Market an Actionable Podcast
01:05 - Talking About Market Research
01:29 - Where Does My Ideal Client Hang Out?
02:13 - The Importance of Doing Market Research
03:00 - Getting to Know Your Ideal Clients’ Needs in Your Industry
03:48 - People Falling Within Your ICA or Ideal Customer Avatar
04:16 - Where Should You Do Market Research?
04:48 - Doing Keyword Research to Look for Your Target Audience
05:10 - Exploring Pinterest for Your Research
05:38 - Doing Market Research in Facebook Groups
06:05 - Reddit - Another Platform to Include on Your List
06:16 - Looking Into Book Reviews or Product Reviews
07:37 - Various Ways to Work With Me and My Team to Help You Grow
08:50 - Doing the Traditional Way of Survey for Your Research
09:33 - Helps Generate Fresh Content Ideas
10:51 - What Other Options Does Your ICA Have Within the Industry?
11:39 - Doing a Little Bit of Affiliate Marketing for Some Extra from Referrals
- Stay connected:
- Curious about working with me and my team? Head to our website:
www.ketznerconsulting.com
- Say hello & get more education on Instagram:
www.instagram.com/ketznerconsulting_marketing/
- Connect on LinkedIn
www.linkedin.com/in/kelseyketzner/
- Listen to more podcast episodes here:
[link to podcast feed]
Welcome to the Social Market. Each episode is 20 minutes or less in length & packed with action items you can infuse into your business’ marketing. Stick around, it’s about to get good… real good!
Thank you for being on this journey with me. I can’t wait to support you in many ways – including this podcast!
If you’re a supporter of the Social Market, please leave a rating and review or shout us out on your socials to help us launch this sucker the right way!
We’ll be sure to support you too with awesome episodes released most Tuesdays… PS: A few more episodes are already uploaded. Take a listen!
- Stay connected:
- Curious about working with me and my team? Head to our website:
www.ketznerconsulting.com
- Say hello & get more education on Instagram:
www.instagram.com/ketznerconsulting_marketing/
- Connect on LinkedIn
www.linkedin.com/in/kelseyketzner/
- Listen to more podcast episodes here:
[link to podcast feed]