The Next Generation People and Profits Podcast: Recent Episodes

Next Generation Gym Owners

Next Generation consulting specializes in connecting people and profits. As a group of entrepreneurs who started businesses in the Recreational and All Star Cheerleading and tumbling world, Next Gen‘s owners have dedicated themselves to inspiring, leading, and coaching other business owners to grow and thrive in their businesses. This podcast will dive into all aspects of owning a business. Highlighting and interviewing not only experts in the fields of marketing, social media, and all things business, but also interview some of our clients who have shown initiative, innovation and growth!

For 11 years, Dan was everything at DreamCamps — CEO, COO, sales, marketing, camp director, and just about every role in between. This year, he finally realized that the thing holding the company back from its next level of growth was him.

In this episode, Dan shares why he made the decision to build out a management team and start handing off responsibilities he had personally owned for more than a decade. He walks through the roles he added, why he chose to promote people from within, and how putting the right people in operations, customer service, staffing, sales, and leadership allowed DreamCamps to keep running without him being involved in every decision.

He also gets into the harder side of delegation — realizing his team didn't actually need him in the ways they once did, learning to let other people take ownership, and figuring out when a business is truly ready for its owner to step back. Most importantly, Dan explains why freeing up your time only matters if you're intentional about what you do with it next.

If you're a cheer gym owner who still has a hand in nearly every part of your business, this episode is about recognizing when you've become the bottleneck — and building the team, systems, and trust needed to move into your role as the CEO.

Before you dive in, make sure you're in the Cheer Gym Owners and All-Star Cheer Coaches and Owners Facebook groups, and if you want to learn directly from Dan's team, check out the upcoming Cheer Biz Accelerator events.

Dan is back in the studio after three months on the road, and he has some hot takes about what he's been seeing across the cheer industry.

In this episode, Dan works through 10 topics that have been on his mind this summer, starting with why he believes coaching private lessons is easier than teaching classes and why the days of spending $100 on Facebook ads and expecting a flood of new members are over. He also gets into the growing amount of AI-generated instructional content in cheer, why underperforming staff are often undertrained and undersupervised, and how the language coaches use can impact an athlete's confidence and development.

Dan also shares his thoughts on parents stepping in every time their child faces adversity, the major Worlds division changes happening this season, and why cheer gyms need to stop fighting over athletes when there's a much bigger market of kids who aren't involved in the sport at all. He wraps up with one of his strongest takes: when things aren't going right in your gym, the first place you need to look is at yourself as the owner.

Before you dive in, make sure you're in the Cheer Gym Owners and All-Star Cheer Coaches and Owners Facebook groups, and if you want to learn directly from Dan's team, check out the upcoming Cheer Biz Accelerator events.

Originally recorded in October 2023, we're re-releasing this conversation because it's still just as relevant today.

Dan sits down with Jason Larkins, host of the Let's Talk Cheer podcast, to work through a list of real questions submitted by NextGen Academy gym owners - and it turns into one of the most practical, wide-ranging conversations on the show.

They dig into how to fix choreography mid-season without blowing up a routine, Jason's parent-email strategy for cutting down athlete absences (and his "we're all missing kids" gut-check for coaches), how to keep practice productive when half a stunt group is gone, and why Jason has started making his teams finish their work before letting them go instead of ending practice strictly on time. They also get into the harder stuff: co-managing a gym with your spouse, managing stress on competition day, and Dan's ongoing gripe with the 25/75 scoring split.

Before you dive in, make sure you're in the Cheer Gym Owners and All-Star Cheer Coaches and Owners Facebook groups, and if you want to learn directly from Dan's team, check out the upcoming Cheer Biz Accelerator events.

The cheer industry is huge, but the network behind it is small — and your reputation travels fast. In this episode, Dan Cotton breaks down why how you treat independent providers (choreographers, camp companies) and your own staff can make or break your gym's reputation — and what to do if you're already struggling with it.

Dan shares a real story from this summer: a longtime program canceled 60 camp beds with only 14 days' notice, and what that kind of last-minute cancellation actually costs the people you hire. He also covers how staff turnover and disorganization build a reputation that follows you, and why every gym owner should have a business coach in their corner.

Don't miss the Cheer Biz Accelerator events happening in 2026 and 2027 — visit cheerbizaccelerator.com for details.

Join the conversation:
Cheer Gym Owners (Facebook) → [link]
All-Star Cheer Coaches and Owners (Facebook) → [link]

Winning Worlds is an incredible accomplishment—but sometimes the biggest lessons in cheer come from the moments that don't end with a trophy.
In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Kaden Snyder, World Champion with MACS Senior Starz and Weber State Cheer athlete, for an honest conversation about resilience, leadership, elite tumbling, and what it really takes to grow as an athlete.
Kaden shares the highs of competing at the highest levels of all star and college cheer, but he also opens up about one of the most difficult moments of his career and how it completely changed the way he views leadership, teammates, and success.
If you're a cheer athlete, coach, parent, or gym owner, this episode is a reminder that some of the most valuable lessons in cheer happen when things don't go according to plan.

In this episode of the Cheer Biz Podcast, Dan Cotton explains why the biggest mistake cheer gym owners make with artificial intelligence is treating it like a chatbot instead of an employee.

Dan shares how he's using AI every day to automate repetitive tasks, manage communications, build software, organize information, and save hours of work each week. More importantly, he explains the mindset shift that every gym owner needs to make if they want to stay ahead as AI continues to transform business.

Instead of asking AI to simply answer questions or write emails, Dan demonstrates how it can become a true part of your team—handling recurring tasks, summarizing information, drafting communications, improving workflows, and helping you focus on the work that only a human can do.

In this episode, Dan discusses:

Why AI should be viewed as an employee, not a chatbot
How AI can automate repetitive work inside a cheer gym
Why gym owners should avoid chasing every new AI tool
The difference between AI assistants and AI agents
How automation can improve productivity and communication
Why learning AI today will create a competitive advantage tomorrow

If you are a cheer gym owner, coach, or entrepreneur, this episode will change the way you think about AI and show you how to start using it to save time, improve systems, and grow your business.

Too many cheer gym owners make pricing, staffing, marketing, and growth decisions based on gut feelings instead of real business data.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the essential numbers every cheer gym owner should track to make smarter, more profitable decisions. He explains why knowing your total revenue is only the beginning—and why you also need to understand where that revenue comes from, which payments are overdue, what your business is spending, and how much each athlete is actually worth to your gym.

Dan walks through key cheer gym metrics including revenue by program, outstanding accounts receivable, monthly expenses, enrollment by category, average revenue per member, customer acquisition cost, and average length of engagement. He also explains how these numbers help owners decide whether to invest in advertising, add staff, expand programs, or adjust pricing.

If you own a cheer gym, tumbling program, or youth sports facility, this episode will help you stop guessing, understand your financial reports, and use real data to build a healthier and more profitable business.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what cheer coaches and gym owners often get wrong when studying the routines that win major end-of-season events.

Too many coaches watch a winning routine and immediately focus on the hardest stunt, the biggest tumbling pass, or the most creative transition. Dan explains why copying isolated skills is rarely the answer—and why difficulty alone is not what separates the best routines from everyone else.

This episode explores how execution, pacing, routine construction, score sheet strategy, and overall performance quality work together to create a winning package. Dan also explains why coaches need to study the full routine instead of one viral section, why different score sheets reward different choices, and why a video can never fully capture the energy a team creates in the arena.

If you are a cheer gym owner, all star coach, choreographer, or program director, this episode will help you analyze winning cheer routines more effectively, make smarter choreography decisions, and build routines that score—not just routines that look difficult online.

In this episode of the Cheer Biz Podcast, Dan Cotton tackles one of the biggest challenges facing the cheer industry today: gym owner burnout.

After presenting on burnout at the Next Gen Coaches & Owners Conference, Dan shares why more cheer gym owners are feeling overwhelmed than ever before—and why the real cause often isn't long hours. It's the way they're leading their businesses.

Dan explains how trying to do everything yourself, refusing to delegate, chasing perfection, and carrying every responsibility alone can quietly lead to exhaustion, frustration, and eventually burnout. He also shares practical strategies to help gym owners build better systems, trust their team, and create a business that doesn't depend on them every minute of the day.

In this episode, Dan discusses:

Why burnout is becoming more common among gym owners
The connection between delegation and long-term success
How perfectionism creates unnecessary stress
Simple tasks owners should stop doing themselves
Why investing time in training others pays off later
How better systems create healthier businesses and healthier leaders

If you're a cheer gym owner, entrepreneur, or business leader, this episode will help you recognize the warning signs of burnout and build a business that's sustainable for years to come.

In this episode of the Cheer Biz Podcast, Dan Cotton challenges one of the most celebrated phrases in all star cheer: hit zero.

While hitting zero can be exciting, Dan explains why the industry’s obsession with no-deduction routines may be creating unhealthy pressure for athletes, confusing parents, and shifting the focus away from overall performance, execution, difficulty, and growth. He shares why teams can hit zero and still lose, why teams can have deductions and still win, and why coaches need to educate athletes and families on what the score sheet actually rewards.

Dan also dives into the emotional impact of hit-zero culture, including how one mistake can make athletes feel like they ruined the entire routine, even when the rest of the performance was excellent. He explores how the pressure for perfection may contribute to anxiety, fear, and mental blocks in cheer athletes.

If you are a cheer gym owner, coach, or program director, this episode will challenge how you talk about success, performance, deductions, and athlete confidence inside your gym.

In this episode of the Cheer Biz Podcast, Dan Cotton shares five things he would do if he wanted his staff to absolutely hate their jobs.
Drawing from his experience leading teams across Oregon Dream Teams, Dream Camps, and Next Generation Gym Owners, Dan breaks down the leadership mistakes that quietly destroy morale, increase turnover, and drive great coaches away.

From never asking for staff input and micromanaging every decision to paying people late and refusing to explain your reasoning, Dan explains why these behaviors create frustration, resentment, and burnout inside cheer gyms.

In this episode, you'll learn:
Why staff want their opinions to be heard
The importance of paying people accurately and on time
How micromanagement destroys trust and confidence
Why explaining your decisions matters as a leader
How helping staff build a life outside the gym improves retention
What great gym owners do differently to keep coaches engaged

If you're a cheer gym owner, program director, or leader, this episode will help you create a healthier workplace, retain great staff, and build a stronger coaching culture.

In this episode of the Cheer Biz Podcast, Dan Cotton shares the three things that consistently separate high-performing cheer gyms from everyone else.

While many gym owners spend their time chasing new ideas, new marketing strategies, and new programs, Dan argues that the biggest competitive advantages are often much simpler. The gyms that consistently outperform their competition focus relentlessly on staff development, content creation, and long-term consistency.

Dan breaks down:
Why training your staff may be the most important investment you can make
How quality content helps build trust and attract new families
Why consistency matters more than talent or creativity
The role systems play in long-term success
How successful gym owners stay focused when things get difficult
Why most gyms know what to do but fail to execute consistently

If you are a cheer gym owner, coach, or entrepreneur, this episode will help you identify the habits, systems, and leadership principles that create long-term success and help your gym stand out in a crowded market.

In this episode of the Cheer Biz Podcast, Dan Cotton shares the three things that consistently separate high-performing cheer gyms from everyone else.

While many gym owners spend their time chasing new ideas, new marketing strategies, and new programs, Dan argues that the biggest competitive advantages are often much simpler. The gyms that consistently outperform their competition focus relentlessly on staff development, content creation, and long-term consistency.

Dan breaks down:
Why training your staff may be the most important investment you can make
How quality content helps build trust and attract new families
Why consistency matters more than talent or creativity
The role systems play in long-term success
How successful gym owners stay focused when things get difficult
Why most gyms know what to do but fail to execute consistently

If you are a cheer gym owner, coach, or entrepreneur, this episode will help you identify the habits, systems, and leadership principles that create long-term success and help your gym stand out in a crowded market.

In this episode of the Cheer Biz Podcast, Dan Cotton explains why summer camps remain one of the most valuable tools a cheer gym owner can use to grow enrollment, improve athlete development, increase retention, and generate additional revenue.

While many gym owners view camps as a seasonal activity, Dan argues that summer camps can have a major impact on the long-term success of a cheer program when they are planned and executed strategically.

Dan breaks down:
Why summer camps create opportunities to attract new athletes
How camps help retain current athletes during slower months
The role camps play in athlete development and confidence building
Why camps can generate meaningful revenue for cheer gyms
How camps help develop future coaches and staff members
The biggest mistakes gym owners make when planning summer programs

If you are a cheer gym owner, coach, or program director, this episode will help you maximize the value of your summer camps and use them as a tool for growth throughout the year.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Elizabeth Scumaci, Founder and CEO of GlitterStarz, to discuss what it takes to build a brand that lasts in the cheer industry.

What started as a small rhinestone and pro shop business has grown into one of the most recognizable brands in all star cheer. Elizabeth shares the story behind GlitterStarz, the challenges of entrepreneurship, and the lessons she's learned while growing and evolving her company over nearly two decades.

Dan and Elizabeth discuss:
How GlitterStarz got its start
The importance of listening to customers and adapting to their needs
Building a recognizable brand in a competitive industry
Marketing, social media, and staying relevant as the industry evolves
Hiring talented people and creating a strong team
Company culture, leadership, and long-term growth
Why gratitude and giving back have been important parts of the journey

Whether you're a cheer gym owner, entrepreneur, or business leader, this episode is packed with lessons on branding, leadership, innovation, customer service, and building a business that stands the test of time.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the three things every cheer gym owner must master before they can truly scale their business.

Too many gym owners focus on marketing tactics, sales funnels, and growth hacks while ignoring the foundations that actually create sustainable growth. According to Dan, nearly every growth problem can be traced back to one of three areas: systems, accountability, or execution.

Drawing from his experience growing Oregon Dream Teams, Dream Camps, and Next Generation Gym Owners, Dan explains why systems create scalability, why accountability drives consistency, and why execution ultimately determines results.

In this episode, you'll learn:
Why systems are the foundation of growth
How accountability impacts staff performance and consistency
Why execution matters more than ideas
The biggest mistakes gym owners make when trying to scale
How to identify what's actually holding your gym back
Why growth becomes impossible without delegation and structure

If you're a cheer gym owner, program director, or entrepreneur, this episode provides a practical framework for building a business that can grow without depending on you to do everything yourself.

In this episode of the Cheer Biz Podcast, Dan Cotton gets honest about one of the most emotionally exhausting parts of owning a cheer gym: tryouts and team placements.

After wrapping up placements at Oregon Dream Teams, Dan shares the reality gym owners face when athletes quit after being placed, parents question levels, kids are disappointed, and coaches are left trying to rebuild teams around missing pieces. He talks through the stress of balancing athlete happiness, team success, parent expectations, high school cheer conflicts, and the pressure to educate families who may not fully understand how all star cheer placements work.

This episode is a real behind-the-scenes look at the part of cheer gym ownership most families never see. Dan reminds owners that even when the hard conversations feel heavy, there are still dozens of athletes who are excited, grateful, and ready for the season ahead.

If you are a cheer gym owner, coach, or program director, this episode will help you feel less alone during tryout season and remind you why the hard parts of placements are still worth it.

In this episode of the Cheer Biz Podcast, Dan Cotton asks an important question:
Why does the cheer industry keep making the same mistakes over and over again?

After more than 25 years in all star cheer, Dan reflects on several trends that continue to cycle through the industry despite years of evidence showing they often create new challenges instead of lasting solutions.

From scholarship programs and free cheer initiatives to the growing popularity of destination events, Dan explores why certain ideas continue to resurface and what gym owners, coaches, and industry leaders can learn from the past.

This episode is not about criticizing innovation or new ideas. It's about recognizing patterns, learning from experience, and avoiding the tendency to repeat decisions that have already produced unintended consequences.

Dan discusses:
Why scholarship-based programs often create challenges for gyms and families
The ongoing debate around free cheer and athlete incentives
The impact of destination events on participation and affordability
Why short-term excitement can overshadow long-term sustainability
How gym owners can make better decisions by learning from industry history

If you're a cheer gym owner, coach, or industry leader, this episode will challenge you to think critically about the trends shaping all star cheer and ask whether we're solving problems—or simply repeating them.

In this episode of the Cheer Biz Podcast, Dan Cotton shares one of the biggest coaching mistakes he has seen over 23 years in the cheer industry: putting athletes in a box.

Too often, coaches label athletes as lazy, untalented, weak, difficult, unmotivated, or incapable of reaching the next level. The problem is that those labels create bias, influence coaching decisions, and can prevent athletes from reaching their true potential.

Dan breaks down the common boxes coaches put athletes into, why these labels are often inaccurate, and how some of the most successful athletes he has ever coached were once the athletes nobody believed in. He explains why athletes develop at different rates, why confidence and opportunity matter so much, and how coaches can avoid limiting athletes with their own expectations.

This episode is a powerful reminder for cheer coaches, gym owners, and program directors that athlete development is rarely linear. The athletes who struggle today may become the leaders, world champions, and program-changing athletes of tomorrow.

If you want to become a better coach, develop more athletes, and create a culture where potential is nurtured instead of limited, this episode is for you.

In this episode of the Cheer Biz Podcast, Dan Cotton gets fired up about three things cheer gym owners need to stop doing immediately if they want to protect their business, their brand, and their long-term profitability.

Dan breaks down why gym owners need to stop relying on untrained AI to create generic graphics and business advice, why overpaying coaches can quietly destroy profit margins, and why predatory financing can put gyms into dangerous financial positions. This episode is direct, practical, and packed with tough love for owners who care deeply about their gyms but may be making decisions that hurt the business.

You’ll learn how to use AI strategically without losing your brand identity, how to evaluate coach pay against actual revenue, and what to do instead of taking high-risk loans or bad financing deals when money gets tight.

If you are a cheer gym owner, director, or entrepreneur, this episode is a must-listen before you make another marketing, payroll, or financial decision.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the three criteria every cheer gym owner should evaluate before hiring a new coach or staff member.
As your gym grows, you eventually reach the point where you cannot coach every team, teach every class, and manage every athlete yourself. That means hiring becomes one of the most important skills you need to master as a gym owner. But the wrong hire can create drama, hurt your culture, frustrate parents, and cost your business time, money, and trust.
Dan shares what he has learned from years of hiring both great staff members and difficult ones. He explains why skill alone is not enough, why coachability matters more than ego, why communication skills should be tested during the interview process, and why every owner needs to understand a coach’s true motivation before bringing them onto the team.
If you are a cheer gym owner, program director, or coach preparing to hire for summer, tryout season, or next season, this episode will help you build a stronger hiring process, avoid bad hires, and create a staff that actually aligns with your gym’s values.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why personal branding matters for cheer gym owners and why growing your gym’s logo is no longer enough.

Dan explains how building a personal brand helps families feel connected to you, understand your values, and trust your leadership before they ever walk through your doors. He shares why social media gives gym owners a powerful way to build relationships without crossing professional boundaries, how your personal content can attract the right clients, and why showing more of who you are can help your cheer gym grow.

This episode also covers what to post, what to avoid, how often to show up, and why personal branding is becoming one of the most valuable marketing tools for cheer gym owners in 2026.

If you are a cheer gym owner, coach, or program director, this episode will help you understand how to use your voice, values, story, and social media presence to build trust, increase visibility, and strengthen your gym’s brand.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Danielle Johnston from The Fullout Cheer Podcast to talk about one of the biggest hidden risks in cheer gym ownership: what happens when one key coach, director, office manager, or tumbling instructor becomes too essential to the business.
Dan and Danielle break down the real issue of key person risk in cheer gyms, why families sometimes follow a coach when they leave, and how owners can protect their programs by building stronger systems, developing multiple staff members, and making sure the gym’s identity is bigger than one person.
They also dive into staff burnout, career paths, compensation, annual evaluations, time off, and why owners need to remember that even in a “family” culture, staff members still have jobs, goals, and lives outside the gym.
If you are a cheer gym owner, program director, or coach, this episode will help you build a stronger staff structure, retain great coaches, prevent burnout, and protect your gym from being dependent on one person.

The 2026–2027 all star cheer season is almost here, and Dan Cotton is sharing his biggest predictions for what coaches and gym owners should expect.
In this episode of the Cheer Biz Podcast, Dan breaks down the trends he believes will shape routine construction, scoring strategy, stunt sections, tumbling, pyramids, jumps, and overall performance this season.
He talks about why teams may start building extra stunt groups, why synchronized group tumbling could become more important, how clean pacing may outscore rushed difficulty, why pyramids could become a major deciding factor, and why jump execution cannot be ignored.
If you are an all star cheer coach, choreographer, program director, or cheer gym owner planning routines for the 2026–2027 season, this episode will help you think more strategically before choreography, camps, and competition season begin.

Travel season can make it feel impossible to stay on top of your work, your team, your inbox, and your business.
In this episode of the Cheer Biz Podcast, Dan Cotton shares his best productivity hacks for cheer gym owners, all star coaches, choreographers, and business owners who are constantly on the road for competitions, camps, choreography, Worlds, Summit, and summer travel.
Dan breaks down how he stays productive while traveling, including how to schedule work blocks, protect your calendar, build in buffer time, communicate availability, use travel-friendly tech tools, and set realistic priorities so you can keep your business moving without burning yourself out.
If you are heading into a busy travel season and need a better way to manage work, emails, meetings, staff communication, and business responsibilities while away from home, this episode will help you create a practical plan that actually works.

In this episode of the Cheer Biz Podcast, Dan Cotton shares his honest thoughts after attending D1 Summit for the first time as a coach after 10 years of competing at D2 Summit.
Coming off a 2025 D2 Summit win in Senior Medium 4, Dan breaks down what it was like to move into the D1 world, what surprised him most, and how the experience compared to D2 Summit. He talks about the difference in team depth, the huge range in competitive ability, how brand-name gyms and franchise locations performed, and why the location within a brand often mattered just as much as the name on the uniform.
Dan also shares lessons from his own teams’ performances, including missing finals because of a stunt fall, watching one team jump from wildcard to sixth place, and seeing firsthand how small execution details can separate first from fifth at D1 Summit.
This episode is packed with insight for cheer gym owners, all star coaches, and program directors who want to understand the difference between D1 and D2 Summit, prepare their teams for higher-level competition, and think differently about execution, culture, cost, and end-of-season strategy.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that hits cheer gyms every year: the post-tryout and summer dip in class enrollment.

Right before tryouts, classes, privates, and skill work are booming. Athletes are trying to get ready, parents are motivated, and gyms feel busy. But once tryouts are over, many families pause, drop classes, or disappear for the summer — creating a revenue dip that can catch gym owners off guard.

Dan shares practical strategies to help cheer gym owners protect enrollment, retain class athletes, and build revenue through the summer months. He explains why you should keep building interest lists even when classes are full, how to use summer camps and skill clinics strategically, why athletes need post-tryout goals, and how flexible summer attendance policies can keep families enrolled longer.

If you are a cheer gym owner, program director, or coach, this episode will help you plan ahead, reduce cancellations, keep classes full, and avoid getting blindsided by the summer slowdown.

In this episode of the Cheer Biz Podcast, Dan Cotton reflects on the biggest lessons he learned during the 2025–2026 cheer season after nearly 25 years of coaching and 15 years of gym ownership.

From launching a new branch of the business that did not go as planned, to giving staff faster and more direct feedback, to navigating the growing impact of AI, Dan shares honest lessons that every cheer gym owner and coach can learn from.

He also dives into one of the biggest issues facing the cheer industry right now: the scoring crisis. With major score swings, inconsistent judging, and unclear feedback frustrating coaches and families, Dan explains why this matters and how it could impact the future of all star cheer.

This episode is a must-listen for cheer gym owners, coaches, and program directors who want to grow as leaders, learn from mistakes, improve staff systems, and stay committed to building a stronger business and stronger teams.

In this episode of the Cheer Biz Podcast, Dan Cotton shares the biggest red flags he has seen after 25 years of coaching cheerleading. From coaches blaming choreography or saying no athletes are ready to level up, to athletes cutting corners, parents talking negatively about other kids, and gym owners refusing to learn business, Dan breaks down the behaviors that quietly hurt teams, culture, and long-term success.

This episode is part tough love, part leadership lesson, and part reality check for the entire cheer community. Dan explains why these warning signs matter, what they usually reveal underneath the surface, and how coaches, parents, athletes, and owners can use them as a chance to grow instead of getting defensive.

If you are a cheer gym owner, coach, athlete, or parent, this episode will help you identify the patterns that create drama, limit progress, damage culture, and keep programs from reaching their potential.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Stephenie Staley, owner of Dynasty Athletics in Draper, Utah, to talk about building a cheer gym rooted in family, culture, honesty, and long-term athlete development.

Stephenie shares her journey from helping run one of Utah’s early all star programs to opening Dynasty Athletics in 2016. She explains how her homegrown coaching staff, many of whom grew up in her program, has helped create a strong culture where athletes are supported, challenged, and taught lessons that go far beyond cheer.

This conversation dives into what it means to build good humans through cheer, why wins and losses both matter, how to stay true to your values in a saturated market, and why confidence, resilience, and honesty are such important parts of athlete development.

If you are a cheer gym owner, coach, or program director, this episode is full of insight on culture, staff development, athlete growth, high school cheer relationships, and building a program that lasts.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the biggest reasons cheer gym owners stay stuck financially: they do not actually understand their numbers. More specifically, they do not understand the difference between gross margin, pricing, and real profit.

Dan explains why so many gym owners think they are making money when they are really just covering the cost of delivery, and why the word “profit” gets used incorrectly all the time in the cheer industry. He walks through the difference between gross margin and true profit, why pricing must be set intentionally, and why hoping profit will “just happen” is one of the fastest ways to stay broke as a gym owner.

This episode also covers why bad accounting systems and poor money management make profitability even harder, including the danger of using “bank balance accounting” instead of a smarter system like Profit First. Dan also gives a warning about predatory loans and why desperate money decisions can bury a gym for years.

If you are a cheer gym owner, program director, or entrepreneur, this episode is a must-listen if you want to build a more profitable gym, price your services correctly, and finally understand what your numbers are really telling you.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Rocky Rumel to talk about one of the biggest gaps in the cheer industry: how we train athletes beyond just reps, routines, and skill progressions.

With an interdisciplinary background in exercise physiology, sports psychology, nutrition, business, and performance coaching, Rocky brings a unique perspective to all star cheer. He explains why strength and conditioning is one of the most overlooked opportunities in cheer gyms today, how even small investments in athlete performance can reduce injury and improve results, and why so many gyms are still behind when it comes to training athletes like real athletes.

Dan and Rocky also dive into mental blocks and performance anxiety, including a simple and powerful way to help athletes understand what is happening in their minds when they freeze, hesitate, or suddenly lose a skill. This conversation is packed with practical insight for coaches who want to better support athletes physically and mentally.

If you are a cheer gym owner, coach, or program director, this episode will challenge you to think bigger about athlete development, safer progression, and what it really takes to help athletes become stronger, healthier, and more confident on and off the mat.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a problem that quietly hurts a lot of cheer gym owners: listening to the wrong people.

From anonymous moms in Facebook groups, to random opinions online, to well-meaning friends and family, to AI tools like ChatGPT, Dan explains why too many owners are letting outside voices shape major business decisions — even when those voices have no real understanding of what it takes to run a successful cheer gym.

This episode is a powerful reminder that not every opinion deserves your attention. Dan shares why gym owners need to focus on the people who actually matter: their athletes, their paying clients, their local market, and trusted advisors who understand the cheer industry and have real experience.

Inside this episode, Dan talks about:
Why anonymous people online should not have power over your decisions
The danger of making business choices based on uninformed opinions
Why AI is not a cheer gym business coach
How negativity online plants doubt, even when it shouldn’t
Why strong gym owners need to protect their mindset just as much as their systems

If you’re a cheer gym owner, coach, or director, this episode will help you filter noise, trust the right voices, and lead your business with more clarity and confidence.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Cat Haley of the Cat Haley Method to talk about one of the most misunderstood parts of athlete development in all star cheer: flexibility, strength, and safe body training.

Cat shares her story from a small-town athlete in Maine to a World Champion with Stingrays Orange, and how multiple ACL injuries, years of coaching, and the unexpected shift during COVID led her to build a virtual training business that now helps thousands of athletes around the world.

This conversation goes far beyond “how to get a better heel stretch.” Dan and Cat break down what most cheer coaches are still getting wrong about flexibility training, why holding stretches too long can actually backfire, why strength is a critical part of improving mobility, and how poor flexibility training methods can contribute to back pain, hip issues, and long-term wear on the body.

They also talk about jump technique, body awareness, injury prevention, and why flexibility work is often overlooked in gyms even though it plays such a major role in athlete performance.
If you’re a cheer gym owner, coach, or program director, this episode will challenge the way you think about athlete development and give you a smarter, safer framework for building stronger, healthier, more confident cheer athletes.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Alli Doiron and Jordan Arsenault, the co-owners of 506 Elite, to talk about what it really looks like to build a cheer gym from the ground up. From joking about opening a gym together to actually creating one of their own in New Brunswick, this conversation dives into the real story behind their journey.

Alli and Jordan share how they built a program centered on culture, inclusivity, hard work, and athlete support. They talk about opening a gym when their previous program was closing, building a coaching staff that is fully aligned, creating individualized coaching systems for athletes, and balancing fun with accountability in a way that actually works.

They also break down how they structure their elite and premier programs, why they bring in guest coaches, how they handle smaller team sizes intentionally, and what they are most excited about heading into the next season.

If you are a cheer gym owner, coach, or entrepreneur, this episode is packed with real insight on partnership, leadership, staff development, gym culture, and building a program that reflects your values.

What should cheer gyms be posting on social media in 2026?

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Sara Walsh to talk about cheer gym marketing, social media strategy, content creation, branding, and how gym owners can use modern marketing to grow their programs online. Sara shares her perspective as a longtime cheer industry professional, marketing expert, former coach, cheer mom, and the current marketing and social media manager for CheerSport Sharks.

They break down what gym owners should look for when handing social media off to a staff member, how to build systems that make content creation easier, and why posting constant promotional graphics is not enough anymore. Sara explains the difference between content that builds connection, content that builds trust, and content that drives conversions, along with why cheer gyms need all three if they want to grow.

Dan and Sara also talk about the biggest social media mistakes cheer gyms are making, how to create more authentic content, why organic posts outperform overly polished content, and how AI can help with marketing without replacing a real human voice. They also discuss SEO for cheer gyms, keywords in captions, Facebook and Instagram strategy, and what gym owners need to know about social media trends in 2026.

If you are a cheer gym owner, all star cheer coach, gym director, or marketing staff member trying to get more leads, increase enrollment, improve your brand, and create better social media content for your cheer gym, this episode is packed with practical advice you can use right away.

What makes a coach toxic, and why do toxic coaches exist in all star cheer?

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the most important leadership conversations in the cheerleading industry: toxic coaching. He explains what toxic coach behavior actually looks like, how it differs from strong or demanding coaching, and why some coaches in youth sports and all star cheer environments end up leading from ego, pressure, fear, and poor training instead of healthy leadership.

Dan dives into the real causes behind toxic coaching in cheer gyms, including lack of staff training, weak coaching standards, poor accountability, social media influence, pressure to win, fear of failure, parent expectations, and gym owner pressure. He also talks about how coach burnout, competition stress, and unrealistic performance demands can create unhealthy coaching behaviors that hurt athletes, damage team culture, and take the joy out of the sport.

This episode is for cheer gym owners, all star cheer coaches, program directors, and youth sports leaders who want to build better coaching systems, stronger staff culture, healthier athlete relationships, and a more positive gym environment without lowering expectations or sacrificing competitive success.

If you care about coach development, leadership in cheer, athlete experience, gym culture, and long-term success in the cheer industry, this is an episode you need to hear.

What should you actually pay your coaches, and how do you know if that number makes sense for your gym?

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down coach pay in the cheer industry and explains how gym owners should think about compensation, payroll, profitability, retention, and employee value. He talks through why there is no one-size-fits-all answer, how minimum wage and cost of living affect pay rates, and why gym owners have to look beyond emotion when deciding what a coach is truly worth to the business.

Dan also explains how to measure employee value through time saved and dollars made, why great coaching does not automatically equal great employment, and how staffing costs impact the health of your gym. He covers W2 vs 1099 classification, compensation for competition days, private lessons, benefits like health insurance and retirement, annual reviews, and what it really looks like to take care of good coaches without putting your business upside down.

If you are a cheer gym owner, all star cheer coach, or business leader trying to build a stronger staff and a more profitable gym, this episode offers practical insight on coach pay, employee retention, payroll strategy, and sustainable staffing in the cheerleading industry.

Varsity’s new Small Gym Summit announcement has the all star cheer world talking, and in this episode of the Cheer Biz Podcast, Dan Cotton breaks down what gym owners and coaches need to understand.

Dan shares his perspective on why Varsity likely created the Small Gym Summit, why large brands and franchise locations are still eligible, and what he believes will happen as the event evolves over the next few years. He explains the business strategy behind the timing, the revenue opportunity, the likely impact on D1 and D2 Summit attendance, and why this new end-of-season event may not play out the way many people expect.

If you own an all star cheer gym, coach competitive cheer, or follow changes in the cheerleading industry, this episode will help you think more strategically about Small Gym Summit, Varsity events, gym growth, brand structure, and how competition options may continue to shift. Dan also shares an important reminder for gym owners about how to make the best decision for their athletes, families, and business.

Thinking about selling your cheer gym someday? Or buying one instead of starting from scratch?

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Matt Becker from Gym Lawyers to talk about gym valuation, buying and selling a cheer gym, legal strategy, profitability, seller financing, and what actually makes a gym sellable.

Matt breaks down how gym owners can determine what their business is worth, why profit matters more than revenue, how owner involvement impacts valuation, and why many gym owners wait too long to sell. They also unpack the difference between building a gym and building an asset, what buyers should know before purchasing a cheer gym, and why buying an existing gym may be smarter than opening one from the ground up.

If you own an all star cheer gym, want to improve your business valuation, or want to understand exit strategy, mergers and acquisitions, and gym ownership at a deeper level, this episode is packed with practical insight.

What makes a great youth coach stand out from everyone else?

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down five essential traits the best youth coaches demonstrate every single day. From reteaching skills without frustration to building real relationships with athletes, adapting coaching methods, creating stronger team culture, and balancing accountability with fun, this episode is packed with practical coaching insight for anyone leading kids in all-star cheer or youth sports.

Whether you are a cheer coach, gym owner, or program director, this conversation will help you identify what great coaching actually looks like and how to develop it inside your program. Dan also shares how these coaching habits impact athlete progress, retention, team trust, skill development, and long-term success in a youth sports environment.

If you want to improve your coaching staff, train better coaches, and build stronger teams, this episode gives you a clear framework to start with.

“All-star cheer doesn’t make money.” Gym owners hear it constantly—especially when they’re starting a gym. And in this episode, Dan Cotton calls it what it is: a bold-faced lie.

Dan breaks down why people believe all-star isn’t profitable, why class programs do matter (higher margins, lower barrier to entry, easier enrollment), and the real reason many gyms lose money on all-star: pricing and budgeting mistakes. He explains how pass-through fees, uniforms, events, scholarships, and “adding one more competition” without adjusting costs can quietly turn teams into a financial drain. Then he lays out the bigger truth: all-star can absolutely be a net positive when tuition and assessments are built correctly—and when you understand the long-term value of an all-star athlete’s length of engagement and additional revenue opportunities.

If you’re a cheer gym owner trying to build a profitable all-star program, set tuition correctly, stop bleeding money on teams, and create a system where classes feed into teams the right way, this episode will challenge your assumptions and give you a smarter path forward.

Most cheer gym owners don’t have a knowledge problem—they have an execution problem.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the “execution gap” that keeps gyms from growing, even when owners are listening to podcasts, reading books, and learning constantly. Dan shares the areas where cheer gyms most commonly fail to execute consistently, including your Google Business Profile (photos, hours, reviews, map accuracy), website audits, lead capture opt-ins, and the enrollment process that’s quietly costing you signups.

He also explains why routing new families to iClass, Jackrabbit, and other registration systems too early creates friction and drop-off, how to use SMS marketing and speed-to-lead to increase conversions, and how to write simple, high-performing email marketing that gets opened and drives action. Finally, Dan walks through auditing your customer experience—from onboarding to re-enrollment—so you can reduce friction, improve retention, and increase revenue.

If you want more cheer registrations, better conversions, and a business that runs smoother without adding more chaos, this episode gives you a clear execution checklist to start fixing today.

If you’ve ever wondered whether your gym director has too much power—or not enough—this episode will give you a clear framework.

In this Cheer Biz Podcast episode, Dan Cotton breaks down what managers and directors in a cheer gym should actually be responsible for, and where the hard boundaries must be. He explains why true directors should have authority over hiring, training, retraining, retention, and even termination of subordinates—paired with clear KPIs so success is measurable. But he also draws a firm line on what directors should not control, including gym pricing, scholarships, major financial commitments like choreography, uniforms, and music, and decisions that impact profitability like class ratios, scheduling priorities, and overall business strategy.

If you’re a cheer gym owner trying to scale, reduce chaos, improve staff accountability, and protect your margins, this episode will help you set smarter systems—without turning directors into “employees with a title” or giving away the keys to the business.

Cheer judging feels like a black box—until now.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with international cheerleading judge and educator Judge Mimi. They unpack what judges are actually looking for, why many coaches misunderstand the score sheet, and what judges wish they could say out loud—but can’t put in writing.

You’ll learn why “judging is inconsistent” is often a symptom of misunderstanding the system, how routine creativity really gets rewarded, why pyramid strategy and transitions matter more than most gyms think, and how different scoring systems (rubric vs comparative) change the way routines are built. They also talk about what makes routines feel “busy” versus effective, how to use judging feedback the right way, and what countries outside the U.S. are doing that American programs can learn from.

If you’re a cheer gym owner, all-star coach, choreographer, or program director who wants higher scores, clearer routines, and smarter competitive strategy, this conversation will change how you see judging.

If you’re a newer cheer coach (or you lead a staff full of them), this episode is a must-listen. Dan Cotton breaks down the five most common mistakes young coaches make—and what to do differently so athletes improve faster, teams stay healthier, and your culture gets stronger.

You’ll hear why young coaches take performance personally, how mislabeling athletes as “defiant” can wreck confidence, and why making everything about competitions steals the joy and the development process. Dan also explains the danger of constantly changing routines to chase judges’ comments, plus the long-term damage that happens when coaches hold grudges or give up on athletes too early.

This is a practical coaching leadership episode for all-star cheer coaches and cheer gym owners who want better practices, better athlete development, and a better experience for every kid in the gym.

Why are tryout signups slow—even when you “posted the link”? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down the most common reasons all-star cheer registration stalls and what to fix right now so you can increase registrations before tryouts.

You’ll learn how to improve your cheer gym marketing so families actually know who you are, how to simplify your registration process so it’s easy for new families (not just current members), and how to use your all-star packet the right way to capture leads instead of giving away information for free. Dan also explains why your packet might be scaring families off, how to use email and SMS nurture to move families from “interested” to “registered,” and why urgency and scarcity (pricing tiers, deadlines, limited spots) matter if you want people to take action now—not later.

If you’re a cheer gym owner trying to grow all-star tryouts, increase registrations, and build a registration system that actually converts, this episode is your playbook.

Most cheer gyms don’t realize private lessons can create massive legal, insurance, and tax exposure—fast.

In this episode, Dan Cotton sits down with Matthew Becker of GymLawyers.com to break down what’s really at stake when coaches take private lesson payments directly (cash, Venmo, check) and run sessions “on the side” inside your facility. They explain why this common industry practice can blur the line between employee and independent contractor, potentially leaving both the coach and the gym owner exposed if an athlete gets injured, a parent disputes services, or an audit happens.

You’ll learn the real difference between employees vs. independent contractors, why gym waivers may not protect a coach who is paid directly, how insurance carriers can deny claims, and why “small fees per lesson” can actually increase risk instead of reducing it. They also cover contract clarity (making payment terms clear and conspicuous), why hidden fees can cause major legal problems, and what a safer private lesson system can look like when everything runs through the gym.

If your gym offers private lessons—or you’re considering it—this episode will help you protect your business, your staff, and your future.

Most cheer gym owners don’t have a pricing problem. They have a pricing system problem.

In this technical episode of the Cheer Biz Podcast, Dan Cotton walks through how to set all star cheer tuition the right way so every team you run is financially viable and profitable. He breaks down the biggest mistakes gym owners make during tryout season, including mixing tuition with pass-through fees, setting enrollment minimums too low, and “fudging the numbers” because the true tuition number feels uncomfortable.

You’ll learn how to separate tuition (what stays in the business) from assessments and fees (uniforms, choreography, music, competition fees), why you must build profit margin into every price, and how to use a per-team model so your tuition holds up even when rosters shift. Dan also shares what to do if your current rates are too low to jump all at once, plus strategies to adjust without sabotaging retention.

If you want pricing that covers payroll, operating expenses, owner compensation, and profit—without guessing—this episode will show you the framework.

It’s February. Registration isn’t even open yet… and suddenly everyone is “not coming back next season.”

You’re hearing it in the parent room. You’re hearing it from athletes. You’re hearing secondhand rumors about who’s quitting and why. And even if you try not to listen, it’s hard not to start spiraling:

Who is actually staying?
What will teams look like next year?
What if we lose half the gym?

Meanwhile, you still have months left in the current season — competitions to finish, routines to clean, athletes who still need you fully present.

In this episode, Dan Cotton breaks down what’s really happening during this time of year. Why athlete fatigue peaks right now. Why parents start talking early. Why coaches absorb stress they shouldn’t. And most importantly, how to stop letting “next season noise” sabotage the season you’re still in.

You’ll learn how to stabilize your mindset, quiet the rumor mill, refocus your team, and protect retention without panicking.

If February has you questioning who will even be in your gym next year, this episode will steady you.

Most cheer gym owners think “branding” means a new logo, better colors, or updated lettering. But in this episode of the Cheer Biz Podcast, Dan Cotten breaks down the real question: should you rebrand — or should you fix what’s actually hurting enrollment?

Dan explains why customers care far less about your logo than you do, why changing your name rarely solves growth problems, and what brand actually means in the cheer gym world. He walks through what matters most—your brand reputation, brand value, brand recognition, brand associations, and brand adoption—and how those factors impact trust, retention, and recruiting new families.

If you’ve been tempted to “start over” with a rebrand because your marketing isn’t converting, this episode will help you make the right call—and focus your time and money where it will actually move the needle.

Can being a part-time cheer coach actually make you a millionaire? Dan Cotten says yes — and he lays out the mindset and the math.

In this episode of the Cheer Biz Podcast, Dan shares practical financial awareness for cheer coaches and cheer gym owners, including how to build valuable career skills inside a cheer gym, why coaches are better at sales than they think, and how communication becomes a long-term advantage in an AI-driven world. Then he gets to the “secret sauce”: boring, consistent investing and the power of compounding interest.

Dan breaks down why starting early matters, how small monthly contributions can grow over time, and why index funds and retirement options like a 401(k) or Roth IRA can be game-changers for coaches who want long-term financial freedom — without needing a “perfect” paycheck today.

It’s February — which means All-Star packets are getting built and released. And if yours is still not out (or it’s 25 pages long), you’re probably making this harder than it needs to be.

In this episode of the Cheer Biz Podcast, Dan Cotten breaks down exactly how he builds his All-Star packet and why your packet should be a sales tool first, an informational tool second, and not a “catch-all” handbook nobody reads. You’ll learn what to include (and what to cut), how to keep it concise and visually appealing, how to communicate important dates and costs without boxing yourself in, and how to use your packet to attract the right families for your culture.

Dan also explains how to set up a smarter system: capture emails before you send the packet, automate follow-up for people who don’t register, build registration through your website (not confusing software workflows), and create early registration incentives that help you predict enrollment and cash flow. If you want to grow your All-Star program with fewer headaches — start here.

If you’ve coached long enough, you’ve heard them all.
In this episode of the Cheer Biz Podcast, Dan Cotten breaks down 10 things athletes say that drive cheer coaches crazy—from “that technique doesn’t work for me,” to “can I skip the drills,” to the ultimate frustration: “I quit.”
But here’s the twist: halfway through, Dan flips the script and shows how cheer gym owners and cheer coaches use the same exact excuses in business—around marketing, CRM systems, time management, pricing, and growth. If you’ve ever caught yourself thinking “that wouldn’t work in my gym,” this episode will hit in the best way.

You’ll walk away with a clearer framework for coaching mindset, athlete accountability, skill progression, and leadership habits that actually create results—on the mat and in the office.

Most cheer gym owners think “safeguarding” only means preventing the worst-case scenarios. But real athlete welfare runs deeper than policies and paperwork.

In this episode of the Cheer Biz Podcast, Dan Cotton interviews Joey (Joanna) Gamper Cuthbert, former cheer athlete, coach, gym owner, and the author of Squad Safe: A Practical Guide to Athlete Welfare and Culture Change in Cheerleading. They unpack why cheer gyms need clearer standards, stronger systems, and a culture that protects athletes and coaches alike.

You’ll hear why culture isn’t what your website says—it’s what happens behind the curtain, why “we’re family” messaging can backfire, and how intentional values, boundaries, and expectations help red flags stand out before something becomes a crisis. They also discuss practical realities like coach-athlete communication, consent and spotting, and why cheer needs more evidence-based, sport-science thinking to keep athletes safer and performing at their best.

Judging a cheer competition is harder than most coaches realize, and that matters for your scores.

In this episode of the Cheer Biz Podcast, Dan Cotton shares what he learned after judging at a competition in Fargo, North Dakota, and how cheer gym owners and cheer coaches can design, clean, and train routines to score higher. We break down why “readability” affects execution, how stacking sections too tightly can cost you tenths, and why giving judges a breather can help your team get the credit you actually earned.

Dan also explains what judges are really trying to track in real time, plus the execution drivers that get hit the fastest: uniform flexibility, locked legs, base movement, transitions, and synchronization. If your athletes don’t understand the score sheet, they’ll make “safe” choices that can quietly drop you out of range and wreck your score.

Tryouts might be in May, but if you wait until April to plan… you’re already behind.

In this episode of the Cheer Biz Podcast, Dan Cotton walks cheer gym owners through the 8 things you MUST do now to set up your best tryout season for the 2026–2027 year. We cover how to evaluate what worked (and what didn’t) this season, how to build a tryout packet that sells your program without overwhelming parents, and how to plan your budget, tuition, and assessments so your cheer program is actually profitable.

Dan also breaks down what to market internally vs externally, how to use organic posts as “market research” before you spend on ads, why your website needs a high-converting tryout page with an opt-in (stop giving your packet away for free), and how email + SMS automation can turn leads into registrations without you living on your phone.

If you want more athletes at tryouts, smoother registration, and a repeatable system that fills teams year after year, this episode is your playbook.

Cheer gym owners are some of the hardest-working business owners out there, yet many are running packed practices, full seasons, and nonstop schedules while still feeling broke at the end of the month.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why so many cheer gyms look successful on the outside but struggle financially behind the scenes. We talk about the financial mistakes that quietly drain profit, including incorrect pricing, not paying yourself as the owner, messy books, relying on the wrong CPA, and allowing past-due accounts to pile up.

Dan also explains why being “busy” is not the same as being profitable, how cheer gym owners accidentally turn themselves into the most underpaid employee in the business, and why hoping to “sell the gym someday” isn’t a real exit strategy if the gym still depends on you for everything.

If you want a cheer gym that’s profitable, sustainable, and capable of growth without burnout, this episode will help you see exactly what needs to change.

Every cheer gym owner gets hit with opinions. The problem is, most of those opinions come from people who don’t understand your business—and taking their advice can cost you money, create chaos, and slow your growth. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down exactly who you should be careful listening to when making decisions about your cheer gym, pricing, marketing, culture, and leadership.

Dan explains why well-meaning biological parents tend to push safe, conservative choices, why staff input can accidentally create slow decision-making and entitlement, and why one loud unhappy customer can pull you into knee-jerk decisions that upset your happy majority. He also calls out the internet at large, ChatGPT as a “business coach,” and business gurus who aren’t actively running cheer gyms—plus the real-world consequences of taking generic advice that doesn’t fit the cheer industry.

If you’re a cheer gym owner, director, or coach, this episode will help you build a smarter “advice filter,” choose the right mentors, and make confident decisions based on proven experience—not noise.

If you want to be a stronger leader in your cheer gym in 2026, you need better questions—not more hustle. In this episode of the Cheer Biz Podcast, Dan Cotton shares seven questions every leader should ask themselves to level up leadership, strengthen staff performance, and build a team that can operate without constant supervision.

Dan breaks down how to evaluate whether you’re actually growing as a leader, whether your team is rising with you or falling behind, and whether you’ve provided the tools, systems, and clarity your staff needs to succeed. He also explains the difference between developing leaders versus managing doers, how to delegate at the level your business requires, and how to identify whether your team is getting better because of your leadership—or in spite of it.

This episode is a must-listen for cheer gym owners, program directors, head coaches, and managers who want better staff accountability, smoother operations, and a culture where people take ownership. You’ll walk away with a simple leadership framework you can revisit annually to improve your communication, delegation, systems, and team development.

If you own a cheer gym in a rural area or you’re the first program in your community, your biggest challenge is simple: education. Parents can’t buy what they don’t understand. In this episode of the Cheer Biz Podcast, Dan Cotton shares how to educate a small-town market about all star cheerleading, build awareness fast, and position your gym as the go-to destination for youth sports training.

Dan breaks down three practical strategies that work especially well in rural communities: show up at every public performance opportunity (and capture leads while you’re there), use social media to show what you do beyond flyers, and host community events at your facility that double as lead-generation machines. He also explains why your follow-up system matters more than your ad budget—and why paid ads are wasted if you don’t have automation, waivers, and email/SMS follow-up in place.

If you’re building a cheer gym in a small town, trying to grow enrollment, or launching a program where cheer isn’t mainstream yet, this episode gives you a clear plan to create demand, capture leads, and corner your market.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down one of the most common frustrations in all star cheer: how to get more commitment, dedication, and buy-in from your athletes. After 22 years of coaching, Dan shares what actually works to build teams that show up, work hard, and care about standards—without pretending you can magically guarantee perfect attendance or perfect attitudes.

You’ll learn how to build identity first so performance follows, create team values and shared language, and use rituals that make athletes feel like they belong. Dan also explains how to focus on growth over outcomes, praise effort and progress, normalize mistakes in practice, and create structured autonomy so athletes feel ownership without coaches losing control.

This episode also covers the leadership side: building strong coach-athlete relationships, checking in emotionally, correcting wisely, and creating a practice environment athletes don’t want to miss. If you’re a cheer gym owner, coach, or program director who wants better effort, stronger culture, and more consistent attendance, this is your blueprint to build dedicated teams the right way.

If you want your cheer gym to be unrecognizable in 2026 (in the best way), this episode is your wake-up call. In this high-energy episode of the Cheer Biz Podcast, Dan Cotton lays out the real steps it takes to transform a cheer gym business—no fluff, no motivation without execution. He talks about why most owners “nod their head” and never follow through, and what it actually looks like to commit to growth when it gets uncomfortable.

Dan breaks down the core drivers of real change for cheer gym owners:

Set measurable 2026 goals and track them consistently

Systemize everything so you stop being the bottleneck

Level up your staff so your capabilities multiply

Learn to use AI as a tool that saves time and increases output

Master your calendar with time blocking and batching

Replace bad habits with better ones so your energy and focus match your goals

If you run a cheer gym, tumbling program, or youth sports facility and you want more enrollment, better systems, stronger staff, and a calmer business in 2026, start here.

Tryouts are closer than you think—and if parents don’t trust your team placements, the day after tryouts can turn into emails, angry calls, and families threatening to quit. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down how to build trust in your placement decisions before tryouts even happen by tightening your systems and educating parents early.

Dan shares how his gym went from dreading team announcement day to having only a handful of post-placement conversations—by clarifying expectations, creating a skills rubric (low/medium/high range), and changing the tryout process so coaches evaluate athletes over time instead of a quick snapshot.

In this episode, you’ll learn how to:

Create a clear tumbling + execution rubric so parents understand what “level-ready” really means

Use level evaluations + 2–3 weeks of level practices to place teams with more confidence and accuracy

Educate families on stunting roles, team needs, and why placements aren’t only about tumbling

Reduce entitlement and confusion by explaining your methodology upfront

Protect your time by preventing placement blowups before they start

If you’re a cheer gym owner, director, or coach, this episode gives you a practical placement system that builds parent buy-in, improves team quality, and makes tryout season calmer for everyone.

Want more male athletes in your cheer gym? In this episode of the Cheer Biz Podcast, Dan Cotton breaks down what actually works (and what doesn’t) when it comes to building a strong coed cheer program. Dan shares lessons learned over eight years of running coed teams—from the early “all-girl gym” days to growing a true boys pipeline—and explains why most gyms struggle to recruit male cheerleaders in the first place.

You’ll learn how to:

Make it obvious online that your gym is open to boys through branding, content, and messaging

Use stunting as the gateway to get boys hooked quickly

Run open stunt sessions and create low-pressure entry points for new male athletes

Fully integrate boys into the sport instead of letting them “stunt only”

Motivate boys through competition, strength, community, and responsibility

Avoid the common mistakes that backfire, including “boys cheer for free” and out-of-town recruiting

If you’re a cheer gym owner, director, or coach who wants more coed opportunities, stronger stunting groups, and a healthier pipeline of male athletes, this episode gives you the real strategy to make it happen.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Chris Rack, owner of Cheer Athletics Chicago, a former corporate executive who left a high-level leadership career to build a cheer gym—and challenge the status quo. Chris shares what happens when you bring sales and marketing systems, speed-to-lead, and world-class customer service into an industry that often struggles with communication.

You’ll hear how Chris built processes to respond to leads quickly, why “trust the process” frustrates parents when the process isn’t explained, and how his gym earned a wave of five-star Google reviews in its first months by obsessing over the customer experience. He also breaks down how to create buy-in with athletes and staff, why fear-based coaching is fading, and what modern athletes need from gym owners now.

If you’re a cheer gym owner, director, or coach looking to improve communication, retention, culture, and growth, this episode is packed with practical ideas you can implement immediately.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down a tough question every cheer gym owner eventually faces: when should you fire a customer and end the relationship? Dan shares why he’s not a fan of the “Bye Felicia” mentality, but also explains the two situations where letting someone go is not only justified—it’s necessary to protect your business, staff, and gym culture.

You’ll learn how to handle:

Nonpayment and why allowing multiple missed months creates a hole most families can’t climb out of

Culture and values misalignment, including gossip, public negativity, and rumor-spreading that poisons trust

When to have a sit-down conversation vs. when it’s time to part ways

How to set clear expectations so you don’t enable entitlement or inconsistency

Why educating new families (and re-educating long-time ones) prevents problems before they escalate

If you’re a cheer gym owner, director, or program manager, this episode gives you a clear framework to protect your culture, enforce standards with professionalism, and make the hard decision the right way.

In this episode of the Cheer Biz Podcast, Dan Cotton shares the exact strategies cheer gym owners need to excel at social media in 2026—without obsessing over vanity metrics like likes and followers. If you’re a local, service-based business, the goal isn’t going viral nationwide. The goal is building trust, staying visible in your community, and turning attention into leads, registrations, and revenue.

Dan breaks down how to use AI the right way (and what to avoid), why you need a presence across multiple platforms, and how to post more content than feels comfortable so your ideal families actually see you. He also explains how to leverage your best content creators—your athletes and staff—and why consistent engagement on other people’s posts builds goodwill, reach, and algorithm momentum.

If you want your gym to grow faster in 2026, this episode gives you a clear plan to build a stronger online presence, create better content, and show up confidently without worrying about what other gym owners think.

In this episode of the Cheer Biz Podcast, host Dan Cotton pulls back the curtain on the real-life behaviors that drive gym owners and managers absolutely crazy—and what great employees do instead. As the owner of three companies with over 75 employees and a consultant to more than 150 gyms, Dan has seen the same patterns over and over again.

He breaks down the most common staff habits that quietly erode trust and culture: showing up late or unprepared, calling out right before a shift, leaving mats and equipment out, walking past overflowing trash, gossiping on the floor, starting and ending classes off-schedule, ignoring curriculum, and asking for more hours only to turn them down when offered.

You’ll learn:

How late arrivals and last-minute call-outs wreck operations and trust

Why “that’s not my job” thinking hurts the entire gym

How gossip and venting in the gym poison your culture

Why time, cleanliness, and curriculum matter more than you think

How to become the coach owners want to promote and pour into

If you’re a cheer gym owner, director, or coach, this episode is part vent session, part leadership training—and a must-listen before your next staff meeting or hiring push.

AI is powerful—but it can also make you look unprofessional, confuse your customers, and cost you real money if you use it wrong. In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down the five biggest AI blunders he sees cheer gym owners making right now—and how to avoid them.

Dan shares real examples from his own businesses and from gym owners who have relied on bad automations, untrained chatbots, and generic AI business advice. From cringe-worthy auto-responders and risky AI chat on your website to using tools like ChatGPT for pricing, finances, and copy-paste emails you never even proofread, Dan shows you where AI goes wrong and how to use it safely and strategically instead.

You’ll learn:

Why lazy auto-responders are quietly turning off leads

The danger of plugging in untrained AI chatbots for parents and prospects

Why generic AI advice on pricing, profit, and opening a gym can lead you into bad debt

How copy-paste AI content makes you sound fake—and how to fix it

What “AI hallucinations” are and why you must verify anything it tells you

If you’re a cheer gym owner, director, or coach who wants to use AI to save time and grow smarter—without embarrassing mistakes—this episode is your practical guide to using AI as a tool, not a trap.

Can your gym feel like family without turning messy? In this episode of the Cheer Biz Podcast, Dan Cotton shares how to build a genuine family atmosphere with standards, consequences, and clarity—so you’re loved and respected. He walks through the early years of blurring lines with friends-turned-staff, the painful lessons (including a real embezzlement case and what it cost), and the systems that now keep his teams connected, accountable, and drama-free. You’ll learn how to set role expectations, hold compassionate but firm conversations, and avoid the entitlement that burns owners out. If you’re a cheer gym owner, director, or coach, this is your blueprint for a healthy, high-trust culture that actually performs.

You’ll learn:

Where “family feel” goes wrong—and how to fix it with clear roles and consequences.

The difference between empowering staff and enabling inconsistency.

A simple framework for tough talks that protect standards without losing heart.

Why “loyalty without accountability is dependency,” and how to reset expectations.

We’re closing out 2025 with a hard look at the habits that quietly stall growth—and how to fix them before 2026. In this episode of the Cheer Biz Podcast, Dan Cotton lays out the five biggest blockers holding cheer gym owners back (plus a bonus): weak websites and marketing, inconsistent social media, lack of patience and consistency, focusing on the wrong things, not protecting your time and health, and misusing AI. Expect clear examples, tough love, and a step-by-step plan you can put to work today.

You’ll learn how to:

Turn your site into a lead-gen machine and stop guessing at what works in Facebook/Instagram ads.

Build a daily content cadence that actually drives inquiries (and why three posts a day isn’t crazy).

Trade “quick wins” for repeatable systems and patience that compounds.

Refocus on goals, staff development, enrollment, and routine quality—what truly moves the needle.

Guard your energy: sleep, fuel, move, and batch work to reclaim hours each week.

Use AI as a scalpel (not a hammer) to edit, iterate, and speed execution—without losing your voice.

If you run a cheer gym, tumbling program, or youth sports facility, this is your blueprint to grow enrollment, strengthen culture, and hit your 2026 goals with clarity.

In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Ashley Newberry, gym director at Dream Extreme All-Stars in Vacaville, CA—Miss California, children’s book author, and culture-builder behind one of NorCal’s fastest-growing programs. Ashley shares how a single private lesson snowballed into camps, classes, and a full program; how her team moved from a shared gymnastics space into a cheer-focused facility; and why putting safety, belonging, and communication first created explosive, sustainable growth.

You’ll learn:

The Novice-3 “bridge year” strategy that helped a Junior 2 group confidently step into Level 3—without burning them out.

Practical ways to educate parents on attendance, stunting math, and score sheet realities to protect team opportunity.

How a cheer sister program and all-gym “pink practice” build cross-team community and retention.

Systems for monthly newsletters, read-tracking, and message consistency across platforms.

Why “confidence and character over trophies” is a winning business strategy.

If you’re a cheer gym owner, program director, or coach, this conversation gives you a playbook to level up divisions, communicate like a pro, and grow a gym families trust.

In this candid episode of the Cheer Biz Podcast, Dan Cotton tackles a hard truth: the gym down the street isn’t your enemy. Most programs are serving 1–2.5% of local youth, which means the real opportunity isn’t poaching athletes—it’s growing awareness of all-star cheer, tumbling, and youth programs so more families enter the sport in the first place. You’ll hear why your true competition is often soccer, volleyball, and other full-time sports, not fellow cheer owners, and how collaborative marketing can lift every program in your area.

What you’ll learn:

Why the market is far from saturated—and how to reach first-time families

How two gyms marketing simultaneously can increase total demand

Practical ways to coordinate offers, timing, and messaging with nearby gyms

How to reduce “poaching panic” and refocus on long-term athlete pipelines (hello, ages 7–8)

A mindset shift that creates calmer seasons, better culture, and more revenue for everyone

If you’re a cheer gym owner, coach, or program director, this episode is your blueprint for going from rivalry to real growth—together.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down everything gym owners and coaches need to know about the Limited Division at USASF Worlds—where it came from, who it’s meant for, and why it’s become one of the sport’s most misunderstood divisions.

Dan dives into the history of Extra Small and Limited, the original protections that worked, and the loopholes that have caused frustration for smaller programs. He also shares his personal experience moving teams in and out of the division, and what changes could make it fair for everyone.

You’ll learn:

The true purpose of the Limited Division and how it started

Why the “D2 + one Worlds team” rule still matters

Where the system broke—and how to fix it

Why removing the division entirely would hurt small gyms

If you’re a cheer gym owner, coach, or Worlds-level athlete, this episode gives you a real, unfiltered look at what’s working, what’s broken, and what Limited needs to survive.

Competition season is here—don’t just survive it, thrive. In this episode of the Cheer Biz Podcast, Dan Cotton shares 10 battle-tested tips to make comp days smoother, calmer, and more successful for cheer gym owners and coaches. You’ll learn how to delegate non-coaching tasks, systemize your pre-comp and day-of communications, book cleanup/choreo help early, fuel yourself with a real comp-day meal plan, script routines to read the score sheet like a pro, and assign social media coverage so every team gets seen.

What you’ll take away:

A step-by-step delegation plan so you can focus on athletes when it matters most.

Plug-and-play systems for itineraries, parent messages, and day-of updates.

When to schedule choreo cleanups and guest coaches so you’re not scrambling later.

A realistic comp-day nutrition plan that keeps your energy steady all weekend.

How to script skills to protect difficulty and make smarter AccuScore conversations.

Content assignments for staff that fill your feed with quality photos and video.

Perfect for cheer gym owners, head coaches, and program directors who want fewer fires, better performances, and a calmer staff experience—week after week.

Scammers love busy business owners—and cheer gyms are prime targets. In this episode of the Cheer Biz Podcast, Dan Cotton shares real stories and practical steps to protect your money, accounts, and reputation from the most common attacks hitting gym owners right now. You’ll hear how a convincing “change of bank details” email stole a rent payment, what red flags to look for in phishing messages and spoofed websites, and why too-good-to-be-true equipment “deals” are almost always traps.

Dan also breaks down predatory financing—from “gross receipts” loans to buried terms like forced draws and sky-high interest—and explains how to pursue legit lines of credit with a real bank instead. Finally, he covers government/tech support impersonation scams, “Facebook account will be deleted” scare tactics, and the universal gift-card red flag.

What you’ll learn:

How to spot phishing (domain look-alikes, spoofed bank pages) before you click

The loan terms that scream “predatory” and what a legitimate LOC looks like

Safe-buying rules for used gear and marketplace posts

When to verify by phone/in-person before sending money

The fastest way to shut down “urgent” calls, texts, and DMs

If you’re a cheer gym owner, coach, or youth sports operator, this playbook will help you avoid losses, shut down scams, and stay focused on your athletes and business.

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the most important conversations happening in the cheer industry right now—mental health, athlete well-being, and how we can do better as coaches and gym owners.

After reading a viral article claiming that the all-star cheer industry is “failing its athletes,” Dan dives deep into what that really means—and what we can actually do to create change. He explores the pressures of performance, body image, mental blocks, and the lack of mental health resources available to gym owners and coaches.

You’ll learn:

How to create a psychologically safe environment for athletes

Why communication and mentorship matter more than ever

The difference between accountability and emotional safety

What every gym should have in place before tragedy strikes

Real, actionable steps to better support your athletes’ mental health

This is a must-listen for cheer gym owners, coaches, and leaders who want to build a culture of growth, trust, and true athlete well-being—not just winning routines.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Tiffany Hayes Wood, the founder and owner of Chico Cheer, to talk about her 20-year journey building one of Northern California’s most respected cheer programs.

Tiffany shares how she started her gym while still in college, the lessons she’s learned through growth and adversity, and how she’s kept her passion for cheer alive two decades later. From balancing small-town dynamics to managing overhead in California’s tough economy, she opens up about what it really takes to run a thriving gym while staying true to your values.

You’ll hear how Chico Cheer built its legacy through community, athlete development, and smart business decisions—plus why Tiffany believes success isn’t about square footage or world titles, but about consistency, connection, and culture.

If you’re a cheer gym owner, coach, or entrepreneur, this episode is packed with insight on longevity, leadership, and staying inspired in the ever-changing cheer industry.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most overlooked marketing skills in the cheer industry—how to build a proper hook.

Whether you’re promoting tumbling classes, birthday parties, or your cheer program, your hook determines whether someone stops scrolling or keeps scrolling. Dan explains exactly how to grab attention, connect emotionally with your audience, and get them to click, engage, and convert.

You’ll learn:

How to craft scroll-stopping hooks that actually convert

The difference between video, visual, and copy hooks

Why your first three seconds matter more than anything else

The “hook–story–prescribe” method for better ads

Real examples from Next Gen, Cheer Biz Accelerator, and cheer gyms that are winning with marketing

If you want to get better results from your social media ads, stop wasting ad spend, and turn curiosity into conversions, this episode will show you how to do it—fast.

Perfect for cheer gym owners, coaches, and entrepreneurs ready to master marketing that works.

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most powerful leadership lessons from Legacy by James Kerr—the story of how the New Zealand All Blacks reinvented their team culture and built one of the most successful dynasties in sports history.

Dan shares how these same principles apply to cheer gyms, coaches, and business owners who want to build strong, winning cultures that last. You’ll learn how to identify when your program has gone stagnant, when it’s time to adapt, and how to create a plan that re-energizes your team and your business.

Discover the four stages of organizational change, why comfort leads to decline, and how continuous adaptation can transform your cheer gym from “surviving” to truly thriving.

If you’re a gym owner, coach, or leader looking to strengthen your culture, improve accountability, and keep your program growing year after year—this episode will show you exactly how to “go for the gap” and build lasting success.

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the toughest parts of owning a business—getting a bad Google review.

Even the best cheer gyms and small businesses get them, and when it happens, it stings. Dan shares how he personally handles negative feedback, what to do (and what not to do) when it happens, and how to turn criticism into a chance to improve your systems, culture, and customer experience.

You’ll learn:

How to professionally respond to bad Google and Facebook reviews

When to engage—and when to let it go

The legal do’s and don’ts of replying to reviews

How to protect your reputation online

The simple mindset shift that turns negative feedback into growth

If you’ve ever felt your stomach drop after a 1-star notification, this episode will help you reframe it, respond like a pro, and come out stronger than before.

Perfect for cheer gym owners, small business owners, and coaches looking to lead with integrity, improve their reputation, and build trust in their communities.

In this episode of the Cheer Biz Podcast, host Dan Cotton gives his unfiltered response to a viral post on Crazy Moms of Cheer that’s been shaking up the industry.

From pricing and mid-season cuts to loyalty, favoritism, and communication, Dan breaks down each part of the post—and shares what most parents don’t realize about what it actually takes to run a successful cheer gym.

With 13+ years of experience as a gym owner, coach, and mentor to hundreds of cheer programs, Dan pulls back the curtain on the business realities, coaching challenges, and emotional weight behind every tough decision gym owners have to make.

You’ll hear:

The truth about pricing and why most gyms actually undercharge

Why mid-season cuts and alternates exist (and how to handle them right)

The difference between tough coaching and toxic coaching

How favoritism can happen—and how good coaches avoid it

What parents and gym owners can do to rebuild trust in the industry

If you’re a cheer gym owner, coach, or parent, this episode is a must-listen. It’s honest, educational, and eye-opening—a conversation that could change the way you see the sport forever.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down a 10-minute tactic that every cheer gym owner needs to master—how to raise your prices without losing clients.

If you’ve been putting off adjusting your tuition or class fees, this episode will show you why now is the perfect time to do it—and exactly how to do it strategically.

Dan shares step-by-step insights from his book, Charge What You’re Worth: A Cheer Pricing Handbook, and explains how to evaluate your current rates, set prices using proven psychology, and communicate increases with confidence and integrity.

You’ll learn:

How to calculate the right price for your classes

When and how often to raise your prices

How to add perceived value to offset price increases

The right way to notify current clients

Why pricing impacts your gym’s long-term health

Whether you run a cheer gym, tumbling program, or youth sports facility, this episode gives you the exact pricing strategy to grow your revenue and stay profitable year after year.

In this powerful episode of the Cheer Biz Podcast, host Dan Cotton opens up about one of the hardest seasons of his entrepreneurial journey—burnout.

Just five weeks ago, Dan hit a breaking point and seriously considered walking away from everything. But instead of quitting, he rebuilt his mindset, energy, and focus—and he’s now more excited about the future than ever before.

In this episode, Dan shares the exact steps he took to beat burnout, reignite his passion, and find balance again. You’ll learn how to:

Recognize when burnout is creeping in

Reconnect with your purpose and perspective

Rebuild healthy habits that fuel your energy

Prioritize family, fitness, and efficiency

Fall back in love with your business again

If you’ve ever felt tired, overwhelmed, or ready to quit your cheer gym or business, this episode will give you the tools and mindset shifts to push through, reset, and come back stronger than ever.

Perfect for cheer gym owners, coaches, and entrepreneurs who need a reminder that burnout isn’t the end—it’s just a signal to rise again.

In this episode of the Cheer Biz Podcast, host Dan Cotton breaks down the real reasons cheer gym owners and entrepreneurs struggle with delegation—and how to finally get it right.

Drawing from 13+ years of business ownership, Dan shares the most common traps owners fall into, including confusing delegation with abdication, believing no one can do the job as well, and even facing an identity crisis when they hand off tasks. You’ll hear practical strategies for deciding what to delegate first, building systems, and training your staff to take responsibility without losing consistency.

If you feel stuck doing everything yourself—billing, coaching, admin, marketing—this episode shows you how to reclaim your time, empower your team, and step into your true role as a CEO, not just an operator. Perfect for cheer gym owners, coaches stepping into leadership, and entrepreneurs ready to scale.

In this quick-hit episode of the Cheer Biz Podcast, host Dan Cotton breaks down one of the most powerful — yet overlooked — tactics for cheer gym owners: building your email list.

Over 13 years of owning multiple businesses, Dan has proven that the tactics you execute daily fuel real growth. In under 10 minutes, he explains why email lists are the foundation of a profitable cheer gym marketing strategy, how to capture leads effectively, and what to avoid when setting up your systems.

You’ll learn:

The best tools to capture and track emails

Why your website must be built to convert leads

How to create irresistible offers that grow your list

The mistakes gym owners make with newsletters

How to re-engage warm leads and turn them into paying clients

If you own a cheer gym, tumbling program, or youth sports facility, this episode gives you an actionable strategy you can implement immediately to start filling your programs and growing revenue.

In this episode of the Cheer Biz Podcast, host Dan Cotton explores the complex balance between freedom of speech and business ownership. While the Constitution protects free expression, business owners quickly learn that words carry consequences when customers, staff, and the public are watching.

Dan shares real experiences from his time in law enforcement and as a gym owner, explaining why business leaders don’t truly have unlimited freedom to say whatever they want online. From social media posts that caused professional fallout to the realities of customer perception, this conversation is a powerful reminder that what you say impacts how people choose to spend their money.

If you’ve ever wondered how outspoken you should be about politics, faith, or social issues while running a gym, this episode will help you understand the risks, the responsibilities, and the importance of choosing your words strategically as a business owner.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Jenna Wolf and Alyssa Mendoza, the sister owners of Tri Cities Edge in Washington. Founded in 2022 with just 13 athletes, their gym has skyrocketed to more than 100 enrollments by building a strong recreational cheer program, implementing systems that scale, and creating a community-first culture.

You’ll hear how they:

Launched one of the first fully recreational tumbling and cheer programs in their area

Balanced competitive all star with high-retention rec classes

Grew to 12 staff and a thriving 14,000 sq. ft. facility in just three seasons

Leveraged community events, school partnerships, and grassroots marketing to fill classes

Kept churn under 3% with systems and customer experience

If you’re a cheer gym owner, all star coach, or entrepreneur, this episode is packed with practical strategies on how to grow from scratch, scale with intention, and serve your community while running a sustainable business.

In this episode of the Cheer Biz Podcast, host Dan Cotton shares how Oregon Dream Teams booked 17 birthday parties in only 14 days, generating more than $6,000 in new revenue. He breaks down the strategies that worked, including the email and text marketing campaigns, Facebook ads, follow-up systems, and adjustments that turned interest into bookings.

If you run a cheer gym, tumbling program, or youth sports facility, this episode gives you the step-by-step approach to filling your calendar with profitable birthday parties. Learn how to create promotions that convert, leverage your lead lists effectively, and build systems that consistently bring in new revenue streams for your gym.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Carli Jordan, owner of North Dakota Cheer Tech, to unpack her inspiring journey from coach to gym owner. Carli shares how she purchased her gym right out of college, navigated the challenges of running a cheer business in a small market, and grew her program to eight competitive teams and 200 athletes.

You’ll hear how she structured her gym purchase, balanced a full-time career with gym ownership, expanded programs to meet family needs, and used modern marketing strategies to grow cheerleading in North Dakota.

This conversation is packed with actionable insights for cheer coaches and gym owners on financing, systems, staff training, retention, and building culture. Whether you dream of owning a gym someday or want to improve the one you already run, this episode gives you a behind-the-scenes look at what it really takes.

In this episode of the Cheer Biz Podcast, host Dan Cotton tackles one of the biggest myths in the cheer industry: the belief that successful systems only work for large, well-established programs like Oregon Dream Teams. Dan shares how ODT started with just 43 all star athletes and no tumbling program, and how the growth to hundreds of athletes came from consistent systems, smart changes, and a willingness to challenge limiting beliefs.

You’ll hear why excuses like “our families won’t accept that” or “that only works at big gyms” are holding you back, and how you can implement the same strategies in gyms of any size. From restructuring private lessons to setting athlete expectations and building a recognizable brand, Dan explains how proven systems can be adapted to any program.

If you want to stop relying on excuses and start creating real growth in your cheer gym, this episode will show you exactly how to make it happen.
Dan shares why speed-to-contact dramatically increases conversion rates, how to build a reliable follow-up system, and what mistakes gym owners make when managing their lead lists. You will learn how to identify qualified leads, nurture interest, and close more sales without wasting time on the wrong people.

This episode is designed for cheer gym owners and coaches who want to grow enrollment, increase revenue, and create systems that ensure no opportunity is lost.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Nick Verburg, co-founder of Vision Cheer Company in Winnipeg, Manitoba and Vice President of Cheer Canada. Nick shares how Vision Cheer grew from a small garage space during the pandemic into a thriving nonprofit gym with more than 300 athletes and a flagship Worlds-level program.

You’ll hear about the challenges of growing cheer in Canada, the benefits of running a nonprofit structure, and the strategies that helped Vision Cheer achieve nearly 99% athlete retention. Nick also explains how focusing on athlete experience, community involvement, and sport-first values can create sustainable growth and build a positive gym culture.

This episode is packed with insights for cheer gym owners, coaches, and entrepreneurs who want to grow their programs, retain athletes, and learn from Canada’s rapid cheerleading success.

In this episode of the Cheer Biz Podcast, host Dan Cotton unpacks the three biggest lessons he learned during his gym’s annual staff training and retreat. From discovering that even experienced coaches don’t know the score sheet as well as they think, to uncovering how structured conversations unlock hidden problems, to realizing the untapped potential of younger staff members — these lessons can transform how you hire, train, and empower your team.

If you want to build stronger staff, improve communication, and create a culture of growth in your cheer program, this episode will show you exactly where to start.

Ideal for all star gym owners, coaches, and program directors who want to develop leaders, strengthen retention, and grow a successful cheer business.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Alicia Shaffer, the owner of GPX Cheer in Gillette, Wyoming. Alicia shares her inspiring story of launching a gym in a small community and growing it into a program that gives athletes big opportunities on major stages.

Listeners will learn how to build a cheer gym in a small market, use sideline and half-year programs as powerful growth funnels, and market effectively when awareness of all star cheer is low. Alicia also talks about balancing gym ownership with being a coach, a mom of three, and a full-time professional outside the gym.

Her story proves that small gyms can achieve big success when they focus on community, consistency, and creative business strategies.

What do you do when an athlete quits right before choreography? In this raw and timely episode of the Cheer Biz Podcast, host Dan Cotton shares his real-life experience of losing a team member just hours before starting choreo.

Dan opens up about:
✅ How to stay calm when athletes leave unexpectedly
✅ Strategies for keeping your team focused and motivated
✅ Recruitment tips to quickly fill key roles
✅ Why mindset and problem-solving matter more than panic
✅ Lessons every all star cheer coach and gym owner can apply

If you’ve ever faced an athlete quitting mid-season, this episode will give you the perspective and tools to lead through adversity and keep your program on track.

Perfect for cheer gym owners, all star coaches, and anyone managing competitive cheerleading teams.

Mental blocks, performance anxiety, and “hit zero” culture are some of the biggest challenges facing cheer coaches and gym owners today. In this episode of The Cheer Biz Podcast, Dan Cotton sits down with sports performance expert Jeff Benson, author of Unblocked: The Walls Come Tumbling Down. Together they dive into how to build a healthier gym culture, coach with psychological safety, and help athletes push through fear without sacrificing confidence.

Whether you’re battling team-wide mental blocks, navigating parent expectations, or just trying to strengthen your program’s culture, this conversation is packed with actionable strategies you can apply right away.

What you’ll learn in this episode:

Why traditional “tough coaching” doesn’t work with today’s athletes

How gym culture impacts performance and athlete retention

The truth about “hit zero” and how it affects athlete mindset

Practical tools for coaches to reduce fear and build resilience

After 15 years of running businesses, Dan Cotton reflects on the hard-earned lessons he wishes he could share with his younger self. In this continuation of his popular “10 Things” episode, Dan dives into 10 more powerful insights—covering money, space, failure, culture, profitability, and more—bringing the list to 20 essential truths for gym owners and entrepreneurs. Tune in to learn from his mistakes, successes, and strategies so you can grow your business faster without making the same missteps.

AI isn’t the future—it’s the present. In this episode of the Cheer Biz Podcast, Dan Cotton walks you through how to go from casually using ChatGPT to leveraging it like a true expert. You’ll learn practical strategies like building master prompts, organizing project folders, using canvases for better outputs, creating custom GPTs, and unlocking the power of GPT Agents to automate real business tasks. Whether you’re a gym owner, coach, or entrepreneur, this crash course will help you save time, boost productivity, and stay ahead in the AI revolution.

In this emotional and unfiltered episode of the Cheer Biz Podcast, host Dan Cotton opens up about the real struggles and heartfelt truths that coaches and gym owners wish parents understood. From the sacrifices made behind the scenes, to the financial realities of running a cheer gym, to the tough decisions that weigh heavily on coaches, Dan shares the raw side of the industry. Whether you’re a parent, coach, or gym owner, this episode offers a valuable perspective on the challenges and passion that fuel the sport of cheerleading.

In this episode of the Cheer Biz Podcast, Dan sits down with the one and only Jalani Keo to talk all things cheer. Jalani shares his journey from cheering at Oregon Dream Teams, Trinity Valley, and Weber State to becoming an NCA national champion and now an All-Star coach. They dive into what it really takes to make it in collegiate cheer, how to build winning culture, and the balance between athlete passion and program business. Packed with insight, lessons, and a little friendly competition, this conversation is a must-listen for athletes, parents, and coaches alike.

After 15+ years as a business owner, Dan knows the sinking feeling of looking at your bank account and wondering where the money went. In this episode of the Cheer Biz Podcast, he breaks down the real difference between gross revenue and profit, the hidden expenses that eat away at your bottom line, and the traps gym owners fall into—like overstaffing, underpricing, and neglecting owner pay. Dan shares practical steps for auditing your finances, finding your “magic number” for enrollment, and building a profit-focused mindset so you can grow your gym without losing sleep (or your paycheck).

In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the hardest decisions leaders face—should you invest in training an underperforming employee or decide it’s time to part ways? Drawing from years of business ownership and his background in law enforcement training, Dan shares a practical framework for evaluating employee performance, assessing willingness to grow, and navigating termination with clarity and professionalism. Whether you manage a small team or a large staff, this episode will help you make confident, informed decisions for the health of your business.

In this no-nonsense episode of the Cheer Biz Podcast, Dan Cotton breaks down the five biggest reasons your gym isn’t growing — and why fixing them could change everything. From underutilizing social media to crafting weak offers, clunky enrollment processes, and the harsh reality that most people don’t even know you exist, Dan delivers tough love and practical solutions. If you’re serious about scaling your gym, this episode is your wake-up call.

Choreography season is here, and in this episode of the Cheer Biz Podcast, Dan Cotton shares his top tips to help gym owners and coaches get the most out of their choreography sessions. From prepping your athletes and communicating with your choreographer to avoiding last-minute changes and catching legality issues early, this episode is packed with practical advice to ensure you walk away with a routine you love. Whether you're new to choreography season or a seasoned pro, these tips will help set you—and your athletes—up for success.

In this powerful episode of the Cheer Biz Podcast, Dan Cotton shares 10 of the most important — and sometimes painful — lessons he’s learned from 15 years of owning a cheer gym. From the hidden cost of scholarships to promoting the wrong people, Dan delivers honest, actionable advice that today’s gym owners (and future ones) can learn from. Whether you're just starting out or years into your journey, this episode is packed with insight that will save you time, money, and heartache.

In this unique solo episode of the Cheer Biz Podcast, host Dan Cotton dives deep into the powerful leadership lessons found in Legacy by James Kerr. Kicking off a new multi-part series, Dan explores Chapter 1—“Character”—and unpacks the All Blacks’ core principle: "Sweep the Sheds." He shares how this idea of humility, ownership, and pride in the small things has impacted his gym, his coaching, and his team's championship mindset. From redefining leadership to balancing pride with humility, this episode is a must-listen for gym owners, coaches, and athletes striving for excellence on and off the mat.

In this insightful episode of the Cheer Biz Podcast, Dan Cotton sits down in person with attorney Matt Becker to discuss the critical legal considerations every gym owner should understand. Whether you're running a gym solo, working with a partner, or considering a sale or acquisition, this episode offers essential advice for protecting your business and avoiding costly mistakes.

Topics include:

What makes (and breaks) successful business partnerships
The key legal documents every gym should have in place
Best practices for buying or selling a gym
How to approach operating agreements, liability, and ownership transitions
Real-world lessons Dan and Matt have learned from the trenches

If you own a gym — or plan to — this episode will give you the legal clarity you need to run your business with confidence.

In this heartfelt episode of the Cheer Biz Podcast, Dan Cotton opens up about a challenging day that reminded him of a powerful truth: you can't lose sight of your "why." Whether it's the joy of coaching, the love for your athletes, or the passion that pushed you to start your business in the first place, Dan walks through how reconnecting with your purpose can reenergize your mindset, even in the toughest seasons. He shares real-life examples from Dream Camps, lessons with athletes, and even time with his kids—and challenges gym owners to reflect, recalibrate, and reignite their passion for what truly matters.

In this episode of the Cheer Biz Podcast, Dan Cotton breaks down why even the best systems can fail inside your gym. From overly complex processes to lack of training and buy-in, Dan shares five of the most common reasons your systems aren’t delivering the results you expected. He dives into how to simplify systems, train your team properly, and—most importantly—delegate system creation to the people actually doing the work. Whether you’re building new processes or trying to salvage ones already in place, this episode is packed with practical advice to help you systemize your gym for real, scalable success.

In this thought-provoking episode of the Cheer Biz Podcast, Dan Cotton gets real about a hard truth—most of us, even successful gym owners, don’t know nearly as much as we think we do. Sharing his own humbling experiences, Dan explores why continuous learning is critical to staying competitive in a rapidly changing business world. From the game-changing potential of AI and lead nurture systems to better use of technology, sales techniques, and business strategy, Dan emphasizes how important it is to keep leveling up your knowledge. He explains why being open to learning (even from 27-year-old tech whizzes) can transform your business—and how to do it through free resources, podcasts, or expert coaching. Whether you're a rookie owner or a seasoned vet, this episode will inspire you to sharpen your skills and embrace the mindset that the more you know, the more you realize how much there is to learn.

In this episode of the Cheer Biz Podcast, Dan Cotton dives deep into one of the most important topics in gym ownership: staff culture. Drawing from real-life experiences and long-standing staff relationships, Dan shares why creating a supportive, values-driven, and connected environment keeps employees loyal far beyond what a paycheck ever could. He outlines how to intentionally build that kind of culture, including regular meetings, leadership principles, retreats, and fostering a sense of community. If you’re struggling with staff retention or wondering how to get your team fully bought in, this is an episode you don’t want to miss.

In this episode of the Cheer Biz Podcast, Dan Cotton dives into the often-overlooked truth of gym ownership: success is built on mastering the boring stuff. From obsessing over your financials to building strong systems and holding effective meetings, Dan outlines the three critical (but not flashy) habits that separate thriving gyms from struggling ones. He shares candid personal experiences—like chasing shiny objects and juggling too many projects—and reminds us that sustainable growth isn’t about the next big idea, but about doing the simple things exceptionally well. If you're ready to stop spinning your wheels and start making meaningful progress, this episode is a must-listen.

In this episode of the Cheer Biz Podcast, Dan Cotton broadcasts from his brand-new studio and facility to share critical insights on how to make the most of your gym space. Fresh off the road from summer camps and conferences, Dan reflects on the early challenges of adapting to a larger building that—surprisingly—felt more cramped than expected. From scheduling mishaps to underutilized floor space and equipment overload, Dan breaks down three major takeaways: choreographing your gym schedule, analyzing your layout with a critical eye, and investing in the right equipment. Whether you're in a brand-new building or trying to optimize your current setup, this episode is packed with practical advice to help your gym run more efficiently and profitably.

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into the newly released details about the ProCheer League. Recording from his new studio after a phenomenal conference in Dallas, Dan shares his candid thoughts on the structure, leadership, and execution of this new venture by Varsity. From excitement about the professional step forward for the sport to serious concerns about gym affiliations, athlete eligibility, and long-term vision, Dan delivers a passionate and unfiltered take. If you're curious about what ProCheer could mean for the future of all-star cheerleading, this is an episode you don’t want to miss.

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Amy Bay and Heath Methlie from Team Butter, sponsors of the upcoming conference in Dallas. Team Butter is a virtual fundraising platform built by people who get the cheer world—from coaching to gym ownership to the constant hustle of raising funds. Amy and Heath share their personal journeys in the cheer and dance industries, explain why they’re passionate about making fundraising smooth and stress-free, and break down how Team Butter's innovative, hands-off system helps gyms raise serious money without the traditional headaches. From cookie dough and popcorn to digital coupons and pet treats, Team Butter brings fresh options—and major results. Tune in to learn how your gym can fundraise smarter, not harder.

It's not just better with butter—it’s easier too.

In this episode of the Cheer Biz Podcast, Dan Cotton gets real about the setbacks and slip-ups that come with running a business. From unexpected financial losses at DreamCamps to disappointing a client, Dan walks through three recent failures, how he handled them, and what he learned along the way. You'll hear honest insight into the emotional toll of getting it wrong, and the practical strategies Dan uses to pivot, problem-solve, and put better systems in place. Whether you're facing burnout, a tough financial hit, or criticism from a client—this episode is packed with tools to help you bounce back stronger. Plus, don’t miss a reminder about the upcoming Dallas Conference and the new opportunities launching at NextGen.

In this short but insightful episode of the Cheer Biz Podcast, host Dan Cotton shares his candid reflections after spending five intense hours choreographing for a mini level one cheer team — a rare experience for him. From the surprising challenges to the rewarding moments, Dan unpacks key takeaways about coaching young athletes, including why mastering mini level one could be your ticket to long-term success in the cheer industry. Plus, hear updates on the upcoming Dallas conference, strategic growth plans, and a heartfelt shout-out to the often-unsung heroes of youth coaching. If you’ve ever worked with the littlest athletes, this one’s for you.

In this episode of the Cheer Biz Podcast, host Dan Cotton shares the wild ride of relocating his cheer gym — and why he never wants to move again. Broadcasting from the road in Warrensburg, Missouri, Dan dives into the gritty realities of moving a facility while keeping operations running, the invaluable support from his team and families, and all the lessons learned the hard way. From timing missteps and measuring mishaps to budget surprises and the magic of PopDrops banners, this episode is packed with real talk and actionable advice for gym owners thinking about making a big move. Plus, hear a quick teaser on upcoming topics, including managing mid-season quits and switching to D1. You don’t want to miss it!

Listen in for practical tips, candid stories, and a few hard-earned truths from the world of cheer gym ownership.

In this episode of the Cheer Biz Podcast, host Dan Cotton dives into one of the most stressful times of the season—team placements. Dan shares how he used to be overwhelmed with questions, complaints, and confusion from parents and athletes, and what he did to reduce those issues by over 90%. Learn how strategic parent education, proactive athlete conversations, and creating an exciting post-placement experience can transform your tryout season. Whether you're a new coach or a veteran gym owner, these practical tips will help you eliminate drama and increase trust in your placement process. Plus, Dan gives a sneak peek into the opening of his brand-new gym and what to expect at the 2025 Dallas conference. Don't miss it!

In this heartfelt and insightful episode of the Cheer Biz Podcast, host Dan Cotton shares a personal and professional transformation—his complete pivot on parent involvement in cheerleading gyms. Once firmly against allowing parents to play an active role beyond the transactional, Dan now sees immense value in inviting them into the process. Through stories of moving to a new facility, unexpected volunteer support, and the power of community-driven events, Dan explores how redefining parent roles can strengthen your gym’s culture, build deeper connections, and actually make your business stronger. Whether you're skeptical or curious about parent committees, this episode offers practical takeaways and a fresh perspective for any gym owner navigating this often tricky terrain.

In this milestone episode of the Cheer Biz Podcast, Dan dives deep into the five essential marketing strategies every cheer gym owner must embrace in 2025 to stand out and succeed. From shifting your focus from selling products to selling transformations, to leveraging AI as a full-fledged team member, Dan offers actionable advice packed with real-world examples. He also shares big news about the Cheer Biz Conference in Dallas and celebrates a major podcast achievement—100,000 downloads! Whether you're running a competitive gym or just starting out, this episode will help you rethink your approach to content, connection, and conversion. Don't miss it!

Topics include:

Selling transformation over product features
Making your gym's social media personal and engaging
Embracing micro-content with big value
Why building an email list is mission-critical
How to treat AI like a staff member—not a gimmick

Listen now and get ahead of the game in 2025!

Plus: Hear Dan's heartfelt thanks to the community and details on how to register for the can’t-miss conference of the year.

In this episode of the Cheer Biz Podcast, host Dan shares three major missteps he made in his journey to grow a successful cheer gym—mistakes many owners still fall into today. From overspending on flashy uniforms and equipment, to undercharging in hopes of attracting more clients, to trying to do everything alone—Dan breaks down why these strategies didn’t work and what you should do instead. If you’re serious about building a sustainable, thriving program, this is a must-listen. Plus, get the latest updates on the upcoming Dallas conference and how you can join the Next Generation Gym Owners Academy to level up your business.

In this episode of The Cheer Biz Podcast, Dan sits down with longtime friend and industry powerhouse Jibreel Rayam to discuss his groundbreaking new venture: the Association of International All-Star (AIA). From his early days in the Pacific Northwest to leading international cheer initiatives, Jibreel shares his journey through event production, gym ownership, and global collaboration.

Together, they explore how AIA aims to unite gym owners across the world with a shared vision of inclusivity, innovation, and ownership. Learn about the unique profit-sharing model, upcoming international tournament in Montreal, and how AIA is giving gym owners a real seat at the table.

If you've ever felt boxed in by the current cheer landscape or wondered what's next for the sport on a global scale, this episode is a must-listen.

associationofinternationalallstar.com

In this deeply personal episode of The Cheer Biz Podcast, Dan shares the emotional rollercoaster of finally winning D2 Summit with his Senior Medium 4 team after seven years of near-misses, setbacks, and close calls.

Dan unpacks what made this year different—how athlete buy-in, strategic routine planning, and team culture all aligned for the win—and what lessons he’s taking away as a coach, a leader, and a program director. From managing post-victory expectations to addressing perfectionism in athletes and navigating the cheer industry’s hypercritical culture, this episode goes beyond the trophy to explore what winning really means.

Whether you’ve won big or are still chasing that milestone, Dan’s reflections are honest, insightful, and a reminder of why we do what we do.

In this raw and honest episode of The Cheer Biz Podcast, Dan shares the emotional aftermath of his team’s disappointing performance at Worlds and the valuable lessons learned in the process. From last-minute injuries to heartbreaking routine mistakes, Dan walks through how he supported his athletes through the loss, refocused on growth, and used the experience to strengthen his team’s culture. Whether you've faced your own letdown or just want to be better prepared when it happens, this episode is a must-listen for every coach and gym owner navigating the high-pressure world of all-star cheer.

In this episode of The Cheer Biz Podcast, Dan dives into the buzz surrounding the newly announced Pro Cheer league and explores what it could mean for the industry. Is this the future of competitive cheerleading, or just hype without a plan? Dan unpacks the potential benefits, the unanswered questions, the financial realities, and whether this is the game-changing moment cheerleaders have been waiting for—or just another flash in the pan. Whether you're excited or skeptical, this is a must-listen for anyone in the all-star cheer world.

In this episode of The Cheer Biz Podcast, Dan breaks down how artificial intelligence has quietly become his most powerful productivity tool—and how it can do the same for you.

From content creation and email automation to client communication, data analysis, and systems optimization, Dan shares real-life examples of how AI has helped him streamline nearly every aspect of running a cheer gym, saving time, money, and mental energy in the process.

Whether you're still stuck doing things the hard way or you're curious how to use ChatGPT, Gemini, or automation tools to scale your cheer business, this episode is your fast-track AI playbook.

Stop wasting time. Start working smarter—with AI.
Hit play and learn how.

In this episode of The Cheer Biz Podcast, Dan shares his most effective (and hard-earned) strategies for motivating teens and pre-teens in cheerleading, based on 22+ years of coaching, behavioral science, and real-world experience.

You’ll learn:

How to use fake control to boost buy-in without sacrificing structure
Why purpose-driven coaching beats generic praise
How to leverage peer pressure, short-term wins, and energy regulation for consistent performance
When to tap into your athletes’ “villain arc” for next-level focus
And why effort is a behavior—not a vibe

Whether you're a coach or gym owner, this episode is packed with powerful, practical tools to connect with Gen Z athletes and get the most out of your practices.

Listen in—and don’t forget to share this one with your coaching staff.

In this episode of The Cheer Biz Podcast, Dan dives into one of the most painful lessons he's learned as a gym owner: you can be marketing your business and still be completely invisible. From trying to speak to everyone (and connecting with no one) to falling in love with tactics instead of strategy, Dan unpacks the most common—and costly—marketing mistakes cheer entrepreneurs make.Whether you're running your first Facebook ad, struggling to fill classes, or wondering why no one’s converting from your Instagram reels, this episode is packed with real talk and actionable takeaways to help you stop wasting time, money, and momentum.

Want to attract real clients with a real plan? Then tune in, take notes, and let’s fix your marketing.

Looking to learn more of this in person? Go to ngconferences.com to register for our Dallas conference June 20th-22nd 2025.

Join the academy by visiting nextgenowners.com

In this episode of The Cheer Biz Podcast, Dan unpacks a surprising truth: your local competitor closing down isn't always a win. From reduced industry visibility to cultural clashes when clients migrate over, Dan shares why fewer gyms in your area can actually spell trouble for long-term growth.He breaks down:

Why fewer competitors can mean fewer eyes on cheerleading
How closures might signal market instability
Why customers don’t automatically (or always helpfully) transfer
The danger of losing your benchmark and creative motivation
Why a thriving cheer industry benefits everyone

If you’ve ever celebrated a rival gym going under—or feared one might—you’ll want to hear this perspective-shifting episode. Growth isn’t about domination, it’s about expansion. Tune in and rethink what real victory looks like.

Looking to learn more of this in person? Go to ngconferences.com to register for our Dallas conference June 20th-22nd 2025.

Join the academy by visiting nextgenowners.com

In this episode of The Cheer Biz Podcast, Dan shares 10 powerful coaching lessons learned over 22 years on the mat. From why consistency matters more than charisma, to how sarcasm impacts an athlete’s internal narrator, Dan breaks down the hard truths, funny moments, and deeply emotional realizations that come with coaching youth athletes. Whether you’re a seasoned coach or new to the game, this episode will challenge you to lead with intention, communicate with clarity, and remember the lasting impact you have beyond skills and scores.This one is for every coach who’s ever juggled count sheets, emotions, and a whole lot of caffeine—don’t miss it.

In this episode of The Cheer Biz Podcast, Dan opens up about the real, raw, and sometimes ridiculous lessons he’s learned from 15 years of owning a cheer gym. From hard-earned wisdom like “you are the culture” and “profit over popularity” to hilarious truths like pretending to be in meetings just for a moment of silence, Dan shares five game-changing insights—and five soul-crushing realities—that every gym owner will relate to. Whether you’re just starting out or knee-deep in entrepreneurship, this episode will inspire, validate, and maybe even make you laugh-cry a little.

In this tongue-in-cheek rant episode of The Cheer Biz Podcast, Dan unleashes a hilarious (but honest) look at the most common — and most maddening — things parents say to cheer coaches and gym owners. From “Can we just take the year off to tumble?” to “She’s a flyer, but she doesn’t need to stretch,” Dan breaks down why these phrases drive coaches up the wall and how to handle them with grace and a little grit. Whether you’re a coach needing a laugh or a parent curious about the other side of the mat, this one’s got something for everyone. Grab your coffee (or something stronger) and enjoy a cheer coach’s comedic therapy session.

In this listener-driven episode of The Cheer Biz Podcast, Dan answers real questions from cheer gym owners and coaches across the country. From boosting next season’s athlete registration numbers to navigating the tricky waters of athletes cross-training at other gyms, and finally, how to evaluate those flashy cheerlebrity camps—Dan brings honest, practical advice rooted in experience. If you’re looking for clarity on strategy, parent communication, and protecting your athletes while growing your business, this episode is packed with insights you can use right now.

In this episode of The Cheer Biz Podcast, Dan breaks down the real-world strategy behind testing your gym's pricing — and when you shouldn’t touch those numbers. Whether you’re adjusting class rates, refining All-Star tuition, or trying to build value into your offerings, Dan walks you through how to do the math, when to test with new clients vs. existing ones, and why blindly raising prices could backfire. Plus, he shares tips on running focus groups, gauging parent tolerance, and how to add perceived value without increasing hard costs. If you’ve ever asked, "Can I charge more?" — this episode is for you.

In this episode of The Cheer Biz Podcast, Dan welcomes back one of the industry’s most impactful voices—Adam Forte of Forte Spirit Solutions. Known for his high-performance staff training and athlete development systems, Adam shares what he’s learned from working with gyms across the U.S. and Canada.

They dive deep into how to build better coaches, why staff training needs to be intentional and ongoing, and how to create a gym culture that leads to both technical success and long-term athlete retention. From hiring smarter to running quarterly staff trainings to teaching coaches how to communicate, this episode is packed with real advice to help gym owners elevate their teams from the inside out.

Whether you’re a gym owner, All-Star director, or coach looking to level up, this conversation will give you the tools and mindset shifts you need to take your coaching staff—and your athletes—to the next level.

In this episode of The Cheer Biz Podcast, Dan dives into a hot topic in the All-Star world: should gym owners allow athletes from other gyms to train in their facility? From tumbling classes to private lessons, Dan shares his personal experience, evolving mindset, and business-driven reasons behind his open-door policy—even for athletes from local competitors.

He covers the benefits of cross-gym training, why it builds brand credibility, how it adds revenue, and why operating with a collaborative mindset can elevate the entire cheer industry. Whether you’ve been strict on this or you're unsure where you stand, this episode will challenge your thinking and offer a new lens on how to approach this common dilemma in cheerleading.

Founders of the cheersync app John and Nelson join us to tell us about all the ways that the Cheersync app can improve your program tryouts. Cheersync provides some amazing tools for gym owners to make your tryouts even smoother. Join us to learn all about what cheersync has to offer.

In this episode of The Cheer Biz Podcast, host Dan Cotton sits down with Matt Becker of Gym Lawyers PLLC to discuss critical strategies for gym owners to protect their assets and build long-term wealth. From creating legal shields through LLCs and operating agreements to diversifying investments and understanding personal guarantees, Matt covers everything you need to know about securing your business and personal assets.Whether you’re just starting your gym or running a successful business looking to grow, this conversation is packed with invaluable tips to ensure you’re financially protected and positioned for future success. Tune in to learn practical steps you can take today to safeguard your wealth and enhance your financial security.

In this exciting episode of The Cheer Biz Podcast, host Dan Cotton sits down with Heidi Weber from the Open Championship to discuss a groundbreaking announcement—cheerleading is officially joining the AAU Junior Olympics! Heidi shares how this new opportunity will not only provide an unforgettable experience for athletes but also offer gym owners a strategic way to generate summer revenue with minimal overhead.They dive into the details of the event, the benefits of participation, and the exclusive gym playbook designed to help programs implement this opportunity seamlessly. If you’re looking for ways to grow your gym, attract new athletes, and be part of a historic cheer event, this episode is a must-listen.

Registration opens May 1st—don’t miss your chance to be part of something big!

Buckle up, because this episode of The Cheer Biz Podcast is all about hot takes! Host Dan Cotton dives into some controversial opinions on cheerleading, gym ownership, coaching strategies, and industry norms. From why non-tumbling teams shouldn't get paid bids to why we need to stop obsessing over "hitting zero," Dan lays it all out with no filter.He also shares his thoughts on the best cheer business conference in the industry, why gym owners should rethink industry standards, and how coaches can improve their communication with athletes. Whether you agree or disagree, this episode is packed with bold insights that will get you thinking.

In this episode of The Cheer Biz Podcast, host Dan Cotton shares his insights on the lessons learned from the 2025 NCA Nationals incident and what gym owners, event producers, and the cheer industry as a whole can do to improve safety and emergency preparedness. Drawing from his background as a military officer, law enforcement professional, and active threat response trainer, Dan breaks down key areas for improvement—including security measures, staff training, emergency protocols, and athlete safety plans.From armed officers at events to reunification protocols for gyms, this episode is packed with actionable recommendations to ensure a safer future for cheerleading competitions. Tune in for a candid discussion on what went wrong, what could have been done better, and how we can move forward as an industry.

Disclaimer: This episode discusses emergency situations and safety responses. Listener discretion is advised.

In this episode of The Cheer Biz Podcast, host Dan Cotton provides an in-depth reaction to the incident at NCA Nationals 2025 in Dallas. With a background in military service, law enforcement, and active threat response training, Dan analyzes the confusion surrounding the event, why there were conflicting reports, and whether the available evidence supports claims of gunfire. Disclaimer: This episode is based on secondhand accounts, professional training, and logical analysis, not firsthand experience. It is not intended to invalidate anyone’s lived experience or emotions but rather to provide context, clarity, and perspective on why reports varied and how similar events unfold in high-stress environments.

Dan also addresses conspiracy theories, the law enforcement response, and safety takeaways for gym owners, athletes, and event organizers. Stay tuned for Part 2, where he will break down what the industry can learn from this and how we can improve safety at major cheer events.

Navigating Trauma & Moving Forward: Lessons from NCA 2025 with Jeff BensonDescription - This special impromptu episode of The Cheer Biz Podcast dives into the emotional aftermath of NCA Nationals 2025. Dan Cotton is joined by mental resilience expert Jeff Benson to discuss how gym owners, coaches, athletes, and parents can process, heal, and move forward after the traumatic events that unfolded.In this essential conversation, we cover:

Understanding trauma responses – Why some people seem “fine” while others are deeply affected

Signs of lingering trauma in athletes, staff, and parents

How gym owners should approach debriefing with their teams and families

The power of grounding techniques & mental resilience strategies to help athletes cope

Why empathy is key in supporting athletes and families through difficult experiences

Whether your gym was at NCA or not, this episode is packed with actionable strategies to build emotional resilience in your program and prepare for handling high-stress situations in the future.

Listen now and learn how to support your athletes in the wake of crisis.

CheerBizPodcast #MentalResilience #NCA2025 #TraumaSupport #CheerSafety #CheerGymOwners

Are you really charging what you need to keep your gym successful? In this fiery episode of The Cheer Biz Podcast, Dan Cotton breaks down why bad math can ruin your gym’s finances—and how to make sure your pricing is actually setting you up for success.Dan tackles:
Why working backward on pricing is a huge mistake
The hidden expenses gym owners forget to factor in (and how they cost you thousands)
How to build a real profit margin that allows your business to grow
The non-negotiable rule of raising prices every year (and how to get parents on board)
The simple pricing check that could save your gym from disaster

If you’re a gym owner setting next season’s pricing—or struggling to make the numbers work—this episode is a must-listen. Your pricing decisions today will impact your success all year long. Are you getting it right?

Tune in now to make sure your math isn’t lying to you!

CheerBizPodcast #CheerGymOwners #PricingStrategy #ChargeWhatYoureWorth #AllStarCheer #BusinessGrowth

What happens when a major competition cancels an entire day of performances? In this episode of The Cheer Biz Podcast, Dan Cotton reacts to COA’s decision to cancel Day 1 due to a server and internet failure—a move that sent shockwaves through the cheer community.Dan breaks down:

The fallout from the cancellation and how gym owners, coaches, and parents reacted

Why COA made the decision and whether it was the right call

The importance of redundancy and backup plans for cheer businesses and competitions

How gym owners should handle cancellations within their own programs

Why venting on social media doesn’t solve problems—and what to do instead

This episode isn’t just about the COA situation—it’s about how to prepare for the unexpected and make the best decisions for your athletes, staff, and business when things don’t go as planned.

Tune in now for real talk on event management, handling setbacks, and turning frustrations into valuable business lessons.

CheerBizPodcast #CheerCompetitions #CheerGymOwners

Tryout season is one of the most crucial times of the year for a cheer gym, and how you run your evaluations can make or break your season. In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how and why he structures team placements the way he does at Oregon Dream Teams.Listen in as Dan shares:

Why he prefers evaluations over traditional tryouts

How using a tiered registration system increases early commitment

The role of skill rubrics, level evaluations, and athlete tracking

Why stunting isn’t a primary factor in initial placements

The importance of ongoing level group practices before finalizing teams

Why he doesn’t do team reveals and what he does instead

If you’re struggling with team placements, dealing with frustrated parents, or just looking to refine your tryout process for next season, this episode is packed with actionable insights to help you make the best decisions for your athletes and your gym.

Listen now and take control of your tryout season!

CheerBizPodcast #CheerGymOwners #AllStarCheer #TeamPlacements #TryoutSeason #CompetitiveCheer #CheerEvaluations

Every gym owner and coach will face it at some point—a team that just isn’t performing the way they should. But what do you do when your athletes are struggling? In this episode of The Cheer Biz Podcast, Dan Cotton breaks down the real reasons teams struggle and how to identify whether the issue is culture, conditioning, skills, or coaching.Drawing from 23 years of coaching experience, Dan shares insights on:

How to pinpoint whether the problem is physical execution or team culture

Why band-aid solutions don’t work and how to find the root cause

The importance of enforcing standards and making necessary changes

How conditioning, repetition, and mindset affect consistency

The power of bringing in outside perspectives and when to ask for help

If you’re struggling with a team that can’t seem to hit, lacks focus, or isn’t buying in—this episode is a must-listen. There’s still time to turn things around this season!

Listen now and share this episode with another coach or gym owner who needs it!

CheerBizPodcast #CheerCoaching #CompetitiveCheer #CheerGymOwners #AllStarCheer #TeamCulture #Cheerleading

Are you making these mistakes that are keeping your gym from financial success? In this episode of The Cheer Biz Podcast, host Dan Cotton dives into the 10 biggest ways gym owners sabotage their own success—and how to fix them.

Are you guilty of these business killers?
Waiting until "tomorrow" to take action
Reading books but never implementing
Taking advice from the wrong people
Letting your staff make business decisions
Avoiding discomfort and growth
Blaming circumstances instead of finding solutions
Allowing guilt to hold you back
Complaining without taking action
Doing ordinary work but expecting extraordinary results
Assuming you're always right

This episode is a wake-up call for gym owners who want to stop struggling and start thriving. If you're ready to level up your business, make smarter financial decisions, and finally pay yourself what you're worth, this is the episode you can't afford to miss.

Plus, get details on upcoming NextGen Conferences in Orlando and Dallas, designed to help you take your gym to the next level!

Listen now and take control of your gym’s financial future! #CheerBizPodcast #GymOwnerSuccess #StopPlayingSmall

Your All-Star Packet isn't just an informational document—it’s your biggest sales tool! In this episode of The Cheer Biz Podcast, Dan Cotton breaks down how to make the most out of your All-Star packet release for the 2025-2026 season. He shares why your packet should focus on selling your program rather than overwhelming parents with unnecessary rules, the importance of email and phone number collection for marketing, and how automated follow-up sequences can boost registrations.

Plus, Dan explains why tiered registration pricing can encourage early sign-ups and help you predict next season’s success. Whether you're finalizing your packet or starting from scratch, these strategies will streamline your process and increase conversions.

Want more help? Learn how NextGen Owners can guide you through this process—visit nextgenowners.com and join the Academy!

Check out Dan’s book: Charge What You’re Worth—available now on Amazon, Audible, and Apple Books!

Listen now and start setting up your best All-Star season yet!

Matt Becker joins us to break down the new click to cancel legal rule going into effect in a few months. This is GREAT information for all cheer gyms and also will effectively end cancelation notices.

We all know I am passionate about pricing. In this episode I will break down the two reasons EVERY SINGLE all-star program needs to focus on their pricing heading into the next season. (Spoiler you should do this every season)

We are a month into the new year. These are my thoughts and areas of focus heading into the rest of 2025. Join me as we discuss competitions, handling losses, and building your all star packet.

Recreational class enrollment is a HUGE focus for my program right now. In this episode we will dive into the 4 strategies I am using to increase my recreational class enrollment and crush my 2025 goals in the first 3 months.

Failure sucks... A lot but it has many positive aspects that are often neglected. In this episode we will dive into my personal approach to failure and why I even go so far as to seek it out.

I learned long ago that investing in my skills as a business owner was one of the best investments I could make. In this episode we dive into why I spend over 10,000 a year to get business coaching and how it has helped me change my life.

I am nursing a cheer hangover after another long cheer weekend. LIsten in to learn why I continue to have teams compete the weekend after returning from break as well as one of the craziest things to happen to me at a cheerleading competition.

I have coached Senior Teams for the past decade plus. In this episode we dive into my top 5 secrets I have learned that you must do to be successful coaching senior teams. If you are a coach or an owner this is a must listen.

Ever thought about opening a second gym? Expanding and growing? In this episode, I dive into why I would not open a second location and the very specific and rare conditions that would make me open one.

In this episode of The Cheer Biz Podcast, I dive into why I don’t focus on what other gyms charge and how this mindset can transform your business. As we kick off the new year, I’m sharing insights on setting your own standards, valuing your services, and building confidence in your pricing strategy—without constantly comparing yourself to competitors.Whether you're looking to attract more clients, increase profitability, or redefine your gym’s worth, this episode will help you focus on what truly matters: your unique value. Don’t miss this one, especially if pricing has ever been a challenge for you!

In this episode of The Cheer Biz Podcast, I share the most impactful lessons I’ve learned in 2024 as a gym owner, and entrepreneur. From overcoming feelings of failure to embracing the power of saying “why not me,” this year has been full of challenges, growth, and pivotal moments.

I dive into the hard truths about pricing unapologetically, the superpower of mastering sales, and why surrounding yourself with giants can elevate your game.

Join me for an honest and motivational discussion about what it takes to thrive in the cheer industry—and beyond.

As we dive into a new year, it’s time to address why you might be struggling to reach your goals. In this episode of The Cheer Biz Podcast, I break down the five most common reasons gym owners and entrepreneurs face roadblocks in their journey—and what you can do to overcome them.

From managing distractions to setting clear priorities and surrounding yourself with the right people, I share actionable strategies to help you refocus and align your efforts for success in 2025. Whether you’re struggling to pinpoint your goals or finding it hard to stick to a plan, this episode is packed with insights to get you back on track.

If you’ve been feeling stuck, tune in to identify the root cause of your challenges and take the first step toward thriving in your business this year!

In this episode of The Cheer Biz Podcast, I dive into why holding regular meetings with your staff is one of the most effective ways to cut down on stress and misunderstandings. Spoiler alert: It might even reduce the need to “yell” at your team by 50% (completely unproven, but feels right!).I share insights from managing over 60 employees across multiple companies and provide actionable strategies for making meetings more productive, impactful, and even enjoyable. From setting the right tone to creating collaborative spaces, I’ll walk you through the exact frameworks I use for all-staff meetings, head coach meetings, and daily huddles.

Whether you’re an owner, manager, or coach, this episode will help you communicate more effectively, build stronger relationships with your team, and create an environment where everyone thrives. Plus, I share a few stories of how regular meetings transformed my own leadership journey and why investing in your people is the key to long-term success.

Tune in to learn how to turn meetings into one of your most valuable tools for running your gym and developing your team!

n this episode of The Cheer Biz Podcast, I take you on a deep dive inside a coach's mind—my mind—to share the thoughts, challenges, and decision-making processes we face every day. As a coach for over 20 years and a gym owner, I unpack what goes through my head when teams aren't hitting, athletes get injured, skills aren't being thrown, and parents start asking questions. I also share insights into managing team struggles, handling losses, and the emotional toll (and joy) of coaching.Whether you're a parent, gym owner, or fellow coach, this episode provides a raw and honest perspective on what it takes to coach successfully and the immense effort behind the scenes. Coaching is hard, but the impact we make is worth every stressful moment. I hope this glimpse into the thought processes of a coach brings understanding, connection, and maybe even a new perspective.

Join me as we dive into the reality of coaching, from the highs to the lows, and everything in between.

In today's episode we dive into the realities of hiring a gym director and why this likely is not the solution you need in your gym. We will discuss why hiring a director is so difficult and what I think you should do instead.

I just wrapped my first comp weekend of the 24-25 season and these are my honest, unscripted thoughts afterwards.

Confirmation Bias is the process of establishing a belief and ignoring all evidence to the contrary of that belief. Confirmation bias impacts us as owners, our coaches and our athletes. In this episode we will dive into what it is, how I have seen it impact us and how we can overcome it.

We often times focus on our failures, shortcomings and areas to improve. Here are 24 reasons I am thankful as an entrepreneur in 2024.

In this episode, I dive into the critical traits that can make or break you as a gym owner or entrepreneur. Drawing from my experience running three cheer-related businesses with over 60 employees, I explore the grit, determination, leadership, and resilience needed to thrive in this industry. I share personal insights, lessons learned from years of challenges and successes, and the importance of being willing to fail, take action, and delay gratification. If you're considering becoming a gym owner or are already in the trenches, this episode will help you reflect on your strengths, areas for growth, and the mindset needed to navigate the ups and downs of business ownership. Join me as we break down what it truly takes to build a successful cheer business.

Employees are a frequent issue for owners to be struggling with. Feeling like your staff don't care, or are not delivering up to the expected standard is frustrating. In this episode we will dive into the 6 reasons I have found in my 3 companies WHY employees end up sucking at their jobs.

Dan tackles the limiting mindset behind the phrase “that won’t work for me.” Dan breaks down why many gym owners fall into this trap. He discusses how lack of knowledge, poor infrastructure, or insufficient belief and focus can sabotage potential growth.

In this episode Dan dives into how he gets more productivity out of his week. With currently running 3 companies Dan is frequently asked, how do you do it all? The answer is in this episode on how to get more hours in your week and year to be more productive and accomplish your goals.

In this episode Dan dives into how ego can stifle growth for coaches, athletes, and gym owners alike. Inspired by a chapter from "Extreme Ownership" by Jocko Willink, We break down the difference between pride and ego and explain why unchecked ego can lead to a lack of receptivity to feedback, hinder personal and professional development, and create tension within teams. Whether you're coaching, managing a gym, or mentoring athletes, this episode will empower you to foster a culture of humility, open-mindedness, and continuous growth.

In this episode of the Cheer Biz Podcast, Dan delves into the heated topic of coaches' pay and private lessons. He challenges the industry standard of allowing coaches to keep 100% of their private lesson fees, arguing that this approach may not be truly beneficial for the coaches or the gym. Drawing from personal experience and industry insights, Dan discusses why a structured system through the gym not only supports consistent coach compensation but also ensures the long-term sustainability of the business. He covers the financial realities of running a gym, legal implications, and strategies to balance employee welfare with business profitability. Perfect for gym owners, coaches, and industry professionals looking to create a balanced, thriving business model.

Should your coaches step in and stunt with your teams when athletes are gone? What criteria should you use to evaluate if this does or does not make sense? In this episode, we will dive into my thoughts and evaluations of whether a coach should step into the routine.

In this episode of The Cheer Biz Podcast, host Dan Cotton dives deep into why a front desk or sales associate is one of the most essential investments for any cheer gym. Dan shares insights from his own journey as a gym owner, discussing how having the right front desk staff transformed customer experience, increased sales, and boosted long-term retention. From lost opportunities to the power of personal connections, Dan covers the "must-haves" for building an efficient front-of-house team and how to set up systems that drive revenue and keep athletes engaged. If you're looking to streamline operations, improve client relationships, and grow your gym, tune in for actionable tips and a behind-the-scenes look at how to hire and train the perfect front desk employee!

#CheerBizPodcast #CheerGymOwners #FrontDeskTips #CheerGymSales #CustomerExperience #GymManagement #CheerleadingBusiness #CheerCoachLife #CheerGymSuccess

October 22nd an article was published with a thorough dive into the history of Varsity All Star, Jeff Webb, USASF, and private equity in cheerleading. This article quickly spread throughout the cheer world. This is my response after reading the article, and my thoughts on the future.

This last weekend I went on a group hike with men from across industries in Arizona. In the process of this hike we ended up taking the wrong path which caused us some un-needed suffering. This got me thinking of correlations to business and looking critically about who we allow to lead us and how we lead our own teams.

The topic came up with my staff. How do we motivate these kids? It isn't easy, they seem to be different. It gets harder each year. Or does it? In this episode we will dive into how I am guiding my staff and myself to motivate our athletes in 2024!

If you have not yet reached your goal these 3 things will make all the difference. Join Dan as he dives into each of them, his own personal experiences, and how they will make a difference for you.

Should you do all inclusive tuition or should you divide your tuition out from your assessments? In this episode we will dive into the pro's and cons of both so you can make the best decision for your program. Need help putting this together before next season. A Next Gen Coach can help you budget and build your cost sheet! Schedule a call to learn how to join the academy by visiting nextgenowners.com/book-a-call

Growing my gym is always one of my focal points. In this episode we dive into the 5 things I am actively doing right now to grow my program, and fill it with more members! No matter if you are in a small town or a major metroplex, these 5 things are MUST do's for any owner looking to grow.

I recently chatted with an owner who was doing drop in tumbling for all of her classes. I was so fired up about it that I decided to record this episode because if you are still doing drop in tumbling as the bulk of your tumbling enrollment you need to stop it ASAP. If you need help with this book a call with us nextgenowners.com/book-a-call to learn how to join the academy so we can help you dominate with your cheer gym.

October 2024 new FTC rules regarding reviews and how they can be used go into effect. In this episode we will dive into what the rules are and how they may impact you in your gym!

Practice planning is one of the single greatest levers coaches can pull on to prepare their teams for success. It is a lot of extra work but in the long run makes a massive difference. In today's episode we dive into how I plan my practices, why we do it and some tips and tricks from my years.

This question was asked in one of our facebook groups and was amazing inspiration for a podcast! In this episode we dive into if you should add a business partner to your already existing business. Want to learn more about joining the academy? Click the link - Nextgenowners.com/book-a-call

I apologize up front I am fired up today! We are going to be diving into 4 things you should be changing right now to start crushing it in your business. Looking for more help? Head on over to nextgenowners.com/book-a-call to see how NG can help you.

Owning a cheer gym is hard. These are 5 Brutally honest truths from my last 15 years working in and owning a gym. Stay tuned for the end for my motivational 6th truth!

The first step in most legal proceedings in business is often a cease and desist, sometimes followed by a demand letter. Matt Becker of Gymlawyers.com breaks down how relevant these are, when you might use them, and what you should do if you receive one. Interested in getting coached by me or one of our amazing next gen coaches? Head on over to nextgenowners.com/book-a-call to learn more.

Defining your client avatar was something I heard all about as a new business owner but I thought it was kinda silly. Today, it is one of my top 5 laser focuses. In this episode I will dive into why I define a client avatar, how I define it and how I utilize it in my gym. Interested in getting coached by me or one of our amazing next gen coaches? Head on over to nextgenowners.com/book-a-call to learn more.

After the tragedy of violence in Georgia I felt compelled to dive into my thoughts on preparation for active violence. I spent 15 years as a full time police officer, 6 of those years serving as a School Resource Officer and conducted numerous investigations into threats of active violence as well as trained over 10,000 teachers and students in response. This episode has adult subjects and will discuss best practices in your facilities.

I just got back from my staff training and retreat and this was an exercise we did with my staff to set goals for our teams this coming season. We will break down how the method works, and also discuss how to set up a staff training and retreat if you have never done one. Interested in joining the academy and being coached by me or one of our amazing NG staff? Go to nextgenowners.com/book-a-call to set up your call and learn more.

What you can and can't do with non profits is a frequent question. If you are a non profit but curious about switching to a for profit episode then this episode is for you. And, even if you are a for profit we will dive into considerations for utilizing non profit structures in your booster clubs.

In this unscripted episode we will dive into what is on my mind right now. I walk you through my thoughts on all my companies, tease some exciting new information and overall catch you up on all things on my mind. Join the academy at nextgenowners.com/book-a-call

Charge backs are the worst. The bank simply takes back money from your account because a client disputes it. In this episode Mat will break down how they work, why they exists, how to protect yourself from them happening and how to potentially win if you need to challenge one. Make sure to check out Mat at gymlawyers.com. Interested in having Dan or someone from your team coach on you on your business? Then book a call and learn if joining the academy is right for you. https://nextgenowners.com/book-a-call/

Join me as we sit down with Dream Camps staffer and coach from Top Gun Miami Taylor Shapiro. We will discuss everything in the cheer industry to include an unexpected conversation about scoring and what we both feel would make it better.

When things are tight financially, we can often look for what we can cut to make ends meet. In this episode, I will dive into my decision-making process as I determine what I can cut when times are tough.

I hear all the time that people feel locked into various providers for gym services. I am here to break down that you do have options and how I assess which options to go with in my program.

Ty Gordon aka Reke, is an athlete and coach from Top Gun Miami. Ty has competed with TGLC and OO and has never lost at the world championships. Join me as Ty and I discuss his journey and his lessons learned growing up in cheer.

LMX is one of our preferred NG partners. Luis shares with us his journey as a business owner and how he helps gyms leverage video and photos to engage with their audience and increase enrolment.

Join me as we sit down with one of my summer camp staff Sammie Martin. Sammie is a 2 time world Champion with Double O, has competed on worlds teams like TG Angels, TGLC and Double O and is a full time tumbling coach. This is an amazing interview you don't want to miss.

When is it time to change course in your business. In this episode we will dive into when and how to pivot to set your company up for success.

Confrontation never came easy to me. But as a business owner, I had to force myself to get better at it and be more comfortable. In this episode, we will discuss my tips to help you get better at confrontation.

There is a change coming to the industry and we can all feel it. These are my biggest 3 pieces of advice to be prepared for what is coming.

On average a lead takes 8 contacts to engage. But most owners give up after a couple attempts.Be tenacious Decrease the opt in to reach out time Have a LBO (Low Barrier Offer)

If you want a staff that is loyal, believes in your company, and is willing to do whatever it takes to finish the job then you need to do 3 things.1. Be loyal to them 2. Give them the support to be successful in their position. 3. Be willing to lie down in traffic for them4. Pay them fairly

I have been running 100 miles an hour on a million different things since February. My lack of delegation was starting to take a toll. In this episode we will dive into why you should delegate as well as some tactics I use to be better at delegating things off my plate.

My day after team placements used to be full of angry emails, long phone calls and quitters. Now I rarely experience anything like that. Using 3 principles.1. Communicate our standards prior 2. Limit/eliminate negative surprises 3. Make all teams great.

Beware this episode is direct and too the point. I have made no shortage of bad moves, decisions and errors in running my companies. In this episode, we will dive into the fact that you may not be good enough to achieve what you want and the steps you need to take to get there.

In the last year I have had some hard truths shown to me. Most of these mistakes or challenges were things that I could have avoided or prepared better for. My goal in this episode is to give you all of those lessons so you can avoid them.

Selling and Closing sales are two linked, but different things. In this episode we will dive into important sales and closing tips to become an absolute shark when it comes to getting those sales your gym needs to grow.

Finding great managers and directors is HARD. Sometimes people might say nearly impossible. In this episode we will dive into why, and how you can be successful promoting from within.

Adam and Jess Forte discuss with us how they have found you can develop and grow great staff even if you are in a small area on a limited budget. Adam and Jess talk about their lessons learned from growing and running their own gym, and what they see traveling the country helping gym owners.

Tryout season is stressful! You can feel pulled in a 100 directions and on top of that you can get sidetracked by the people who have quit who now are not saying nice things. This is what I choose to stay focused on year to year to continue to grow, and continue to keep my sanity. (although not my hair)

Execution is the foundation of a winning team. It is simply how great teams can set themselves apart. Concurrently, execution is the most important aspect of running your gym!

Jackrabbit Class is a class management software that is designed to automate and systemize all your class management needs. In this episode Amber, the product marketing manager of Jackrabbit Class, walks us through some of the ways their system can help gym owners.

Systems are wonderful, and we teach all about them in the academy. However a System can be the single greatest value add to your company but also the single biggest point of friction. Are your systems gaining or costing you clients?

A friend recently asked on facebook how to avoid being emotionally hurt when you personally invest so much in your athletes. In this episode I will share my thoughts as well as my 4 strategies for protecting myself.

There are three kinds of owners I tend to see. In this episode we will look at what they are and determine where you might fit. 1. Someone who gets their handspring and the same day starts working on their tuck. 2. Someone who has a perfect handspring but still asks for a spot every time. 3. Someone who perfects their handspring, then builds the next skill.

Growth in your gym is less about finding new clients and more about retaining the ones you currently have. We will dive into the 6 methods you should be focusing on in your gym to increase retention and thereby increase the growth of your gym.

I attended the USASF World Championships this weekend. These are my thoughts on everything from how my team did, to if worlds is still prestigious.

End of season events are in full swing. In today's episode we will be diving into what I focus on when attending these events.

It is that time of year where money gets tight. Although I am not there now there were years where I was desperate to make an extra 5K in a quick period of time to pay a comp fee, rent or payroll. In this episode we will discuss 3 ways I would use right now to add 5K in revenue to make ends meet quickly.

John Neville and his team from OC All Stars have developed a new application to streamline and simplify the tryout process. Join me as learn about Cheer Sync and how it can save you time and money this season with your tryout process!Sign up for your trial at cheersync.app

Doing things "At Cost" is a dangerous approach in a cheer gym. IN this episode we will dive into why I mark up everything we provide and why you must do it as well.

I have been in business long enough to see athletes leave my gym over the years. This happens for a variety of reasons and I want to talk you through my thought process when it happens, and if you are someone thinking of it, how to do it the right way.

Although we are currently ending the season we also have eyes on next year. We will dive into the most important standards to set in your gym with everyone from athletes, to parents, to staff right at the start of the year.

A question was recently asked in one of our groups about when to look to hire a new experienced coach or invest in training your current staff.

The 2024-2025 United scoresheet was released this last week. In this episode I will share my thoughts on the "new" scoresheet.

It is the time of year where we are running registration for the next. This can be a stressful time when kids are not registered. In this episode I am going to give you my strategy to increase retention of athletes that may have been considering not cheering again.

Coaches who also have athletes who cheer can be amazing! The question becomes what is the right way to compensate them. In this episode we will discuss what I have done and why I now do what I do in regard to coaches who are also the parents of athletes.

Matt Becker joins us again with some critical lessons on ADA Compliance. This is a dense and important topic for every business owner to pay attention to!

This episode is a collaborative episode between Dan, Jason Larkins of the lets talk cheer podcast, and Kristen Wheeler of the cheer mom podcast. They discuss scoring, competitions, tryouts and more.

This episode is a collaborative episode between Dan, Jason Larkins of the lets talk cheer podcast, and Kristen Wheeler of the cheer mom podcast. They discuss scoring, competitions, tryouts and more.

In this episode we break down how I approach the dreaded conversation with an athlete telling them their flying days are over.

I just found out last week that one of my on the mat competitors is now going to be a business competitor as they are opening as second location near me. I am going to take you through my thought process after I found out this news.

Sometimes parents will tell you exactly how they feel without asking if you want their feedback. In this episode I will walk you through what I do with parent feedback and how I assess what my next steps are.

I started as an Elite team only program. In these episode we will dive into why I started our novice and prep program and why I think you absolutely must have these programs in your gym.

It is that time of year when we are building our packet for the next season. In this episode, we will dive into how I build my All-Star Packet and why I do it the way I do. If you have an all-star program, DON'T MISS THIS ONE!

This weekend I attended Jamz Nationals in Vegas. This event ran on the USASF scoring system and we will dive into the things I liked and the things I didn't about competing on this scoresheet.

In this episode we sit down with Abby Dwiggins the owner of DTA in Utah. Join us as we learn about her unique journey into gym ownership.

Every year I say to myself, "Why do I still do this?" Well in this episode I give you the answer to why I still coach after all these years, and why I will not give up coaching anytime in the near future.

We talk a lot about metrics you need to be tracking in your gym. Arm, ROI, Head, NOB, EHR, LEG. Which one should you focus on? Which is the most important? It is easy to get distracted. In this episode we will go into the metric that matters the most. This is a long episode but I promise you don't want to miss it.

A conversation was recently had on judges comments and reading scoresheet to athletes. I actually do not read any of my scoresheets to my athletes from Tiny to seniors. In this episode I will explain why and what I do instead of reading through the judges comments.

Now is the time of year all our NG Academy members are diving into their season cost sheets. As you look at where you can cut costs, I want to dive into some of the things I would NEVER cut from my cost sheet.

If you have been coaching for any length of time you have heard these words. As a coach you know this is one of the most ineffective ways to level up to a higher level team. The only thing worse would be just taking the year off to level up. Well the bait and switch in this episode is, are you as a coach or gym owner adopting the same mindset?

When I was a young coach I was a massive ball of stress on comp days. When I started coaching worlds teams and added the stress of earning bids I was wrecked. In this episode we will dive into how I manage to decrease my stress on what should be incredibly stressful comp days, lessons learned from the years and years competing for bids, and being a relatively high strung person.

In this episode we interview, cheer gym owner, Next Gen Academy Member, and Owner of Pop Drops. Danny tells us why he started pop drops and dives into all of the amazing ways they can help your gym's visual branding. Make sure you know your budget before listening to this episode because you will want to buy some things!

In a recent conversation with Sean Guzman, I realized the parallels between being a great cheerleader and being a great business owner. In this episode, we will dive into how cheer can prepare you to be a great business owner.

We have an issue in our industry. I have been a party to it, but it became so apparent to me after listening to Jeff Benson's keynote address at our conference and then seeing some things firsthand in my gym this last weekend. Join me as we discuss a problem that is prevalent in our industry, is impacting our kids, and likely is something you have contributed to.

Increasing your average revenue per member per month is one of the biggest steps to increasing your overall profitability as a gym. In this episode we are joined by Devon Bobe who has one of the highest ARM's of all NG clients. Devon tells us how she went from 45 kids to over 150 team kids and 300 REC with an average revenue per member per month of over $250!

Growing the rec program is a lot of gyms goal leading in to 2024. There are some important things to do to grow your recreational program, but there are also some BIG things you want to avoid. These things that will crush your rec growth are actually recommended by a few "Gurus" in the industry.

I am somewhat known for being "anti" discounts. This is not entirely true, in this episode we will dive into why I don't do many discounts and when and how I do use them.

2023 was an amazing year full of learning and growth. In this episode, as we ring in the new year, I dive into the 10 most important things I learned in 2023 and my resolution for 2024.

Changing the industry with red card challenges, the open championships and All Star Worlds w/ Heidi Weber and Craig HallmarkDescription - I had the pleasure of interviewing Heidi Weber, one of the founding owners of the open championships and All Star Worlds, and Craig Hallmark their scoring director. We discussed the inception of the All Star Worlds, how their scoring is developed and their new red card challenge system. Make sure to get registered for our conference in Orlando Florida, conveniently when you are already there for All Star Worlds!

In this episode we will dive into why it drives me nuts when people say build a budget and how they are making major mistakes that hurt their business.

The Only Comparison That MattersDescription - We spend to much time comparing ourselves to everyone around us. In this episode we will dive into the 1 comparison you should be making.

This was guidance recently requested by an individual reaching out to Next Gen for help on how to proceed with what they were concerned was a judging conflict of interest. Join us as we discuss the best steps to take when you encounter issues with a comp company.

We all have periods of time where we feel alone running our business. If you are or have been in a dark place recently this episode is a must listen. You are not alone.

It is very easy to get paralyzed assessing if you should make a big move with your business, launch a new program or do something else that comes with some risk. This episode will dive into if it is the right or wrong time.

In this episode, I sit down and interview Samantha Losack one of our long-time Next Gen Clients and one of our Next Gen Coaches.

Last weekend was a comp weekend for me and I saw some behaviors that I think need to be called out. Not throwing stones but the vibe in all-star cheer should be better than it was!

Trigger warning, you are getting my unedited, VERY direct response to a viral re-post of someones opinion on the ugly things no one talks about as small business owners.

Les Stella has been one of the most influential people in the All Star Cheerleading world over the last 20 plus years. Join us as we sit down with Les to hear his story, and everything he has learned in the most inner workings of the All Star Cheer world.

How do you maintain momentum and enjoy your holiday break? In this episode we will dive into my strategies to accomplish this so you can have a wonderful break and keep growing your business.

We were fortunate enough to sit down with the Vice President of Varsity and learn how scoring is developed, the future of NCA nationals, and other exciting new things coming from Varsity. If you are in the all-star cheer world you don't want to miss this one.

This was inspired by a question asked in our private academy facebook group. I discuss what I would do with a group of toxic parents bringing down the vibe in my gym.

I spent my younger formative years serving in the Army National Guard, deployed to Iraq in 2009 - 2010 and left the Army at the Rank of Captain. I learned many lessons in my time in the army. In this episode, in honor of publishing on Veterans Day, we will discuss some of the main things the Army taught me that made me a better business owner.

I just sat through a LONG sales pitch from a roof salesperson. Although a nice guy, he did a horrendous job selling me on the product. In this episode we will discuss what he did wrong and what you can learn from that to get better at closing sales.

This episode is designed to be a wakeup call to all owners and coaches. You NEED to be taking care of yourself. If you want to be here for the long term you have to take care of your physical and mental health!

In this episode we will dive into what you should be prioritizing and why it is so important for you.

There are conflicting schools of thought on how involved you should be with the parents of your program. In this episode we dive into why I believe you SHOULD be getting to know your parents.

Sometimes teams are on the struggle bus. In this episode, we will dive into what you should be doing if your teams are struggling.

I spent 11 Years as a full-time police officer and being a business owner. In this episode, we will dive into my recommendations for how to thrive if you are working full-time and a gym owner.

Dan and Jason sit down in this episode to discuss the questions you asked on our facebook group. If you would like to see your questions answered in our future episodes please make sure you follow our all-star cheer coaches and owners page on facebook.

Dealing with athletes who are behaving poorly is a challenge. Kids can be tough to deal with and you can often find yourself balancing how to discipline a kid and wondering if you are too hard on them if they will quit. In this episode we will dive into managing athlete disrespect and bad behavior.

This was a listener-request episode. We will be diving into how to manage parents, and help calm them down to achieve the best outcomes is stressful situations.

What are the things you need to have in your employee contracts? Should you have a non-compete? If you do should you sue your employee who leaves your gym?

Be prepared for a recession.

Jeff Benson joins us for his second interview! In this episode, we will dive into Mental Blocks, their most common causes, and what we as coaches and owners can do to help our athletes overcome them.

Want to see Jeff in Person? Join us at our San Diego conference.

https://www.eventbrite.com/e/next-generation-gym-owners-conference-registration-699757582767?aff=ebdsoporgprofile

In this episode we speak with Jerry Hughes who breaks down what it is like to be a cheer photographer and how working with Jerry can not only be fun but a profitable business venture!

It is hard in a world where it feels like you are being judged for everything you do to not feel like you are an Imposter. In this episode we will dive into how you can overcoming this feeling as a business owner/coach!

Delegation is something we talk about ALL THE TIME. In fact it is something I actively teach my clients to do. However, there are 3 major pitfalls that you can encounter when attempting to delegate. In this episode we will dive into what those are and what you should be doing instead.

Learning when to say no to a sale or an opportunity is an art. However, to be the best owner you can be you need to learn this invaluable skill set so you can make sure you are taking advantage of the RIGHT opportunities.

As a business owner you will go through different seasons of growth. In this episode we will discuss each one of those seasons and my best recommendation for seeing explosive growth in a short amount of time.

What are the best gym owners doing? How are they accomplishing what they do? In todays episode we will dive into the 3 things that the BEST gym owners are doing and how you can take those lessons and use them in your own business.

Building culture in the gym is one of the most critical things you will do as an owner and staff. In this episode we will dive into how you build culture within your program and how you maintain it moving forward!

Comp Season is around the corner and you can never be too prepared. These are my 20 tips to have a great comp season

How do you get to a point where you can trust your staff to run the gym? How do owners get to a point where they do not have to go to the gym every day to make sure things are running the way they expect. In this episode we will dive into what you need to do to make sure you are set up to TRUST your staff.

How much should you as an owner be working on or in the business? Being a business owner is a lot of work. In this episode we will dive into how much you should be working and why I think it can vary over time.

If you currently offer trials you need to listen to this episode. We will dive into a mistake the majority of us may be making in our approach to trials and hurting our conversions.

It is that time of year where routines are getting built, Choreographers are coming to the gym and athletes are learning their spots. We will dive into how you can get the most out of your choreography experience.

Failure is one of the biggest fears business owners find themselves compensating for. In this episode we will dive into WHY we fear failure and why we shouldn't.

Non Compete agreements are something frequently talked about in the cheer industry. In this episode we will dive into what you should do instead of having employees sign non compete agreements.

A year ago I did an episode on doing what terrifies you. This is my update/follow up to that episode.

One of the things an owner hates to hear, the words I quit. In this episode we will dive into what to do when you hear these words from one of your staff.

Summer is drawing to a close which marks an opportunity to leverage the back to school sale to grow your gym! In this episode we will dive into some strategy to utilize to grow your enrollment and revenue.

There are numerous companies that offer services to the cheer industry. This message is for you if you are one of these providers or aspire to be one of these providers!

The number one investment you can make is in your personal education and growth as a business owner.

I hear all the time how this generation of kids is DIFFERENT and they are not as tough. Today we will dive into why that may be and how you can fix it!

Kids just are not the same as they were when we were growing up. Overly sensitive, filled with anxiety, taking mental health practices. So what is going on? Are the really not as tough as we were?

Classes are a wonderful revenue source. In this episode we will dive into the top three things you should be evaluating if your classes are not full.

Quitting happens. You are going to have athletes that do not complete their commitment in your program. In this episode we will dive into what I think you should be doing when someone decides to leave your program.

Hearing the truth about where we have shortcomings isn't easy. However as a business owner you NEED to hear these things to get better. In this episode we will dive into why you need to hear the truth and what you should do when you get some doses of it.

The dichotomy of grinding and working hard vs balancing your work with your quality of life is a challenging one. In this episode we will discuss a basic formula to determine if it is time to GRIND or time to BALANCE.

What should you do if you are in the position where you like having your own gym but you HATE all the business stuff that comes with it. In this episode we will dive into three action steps to take to get back to a happier you and better run business.

We have completed our conference in Dallas Texas and it was amazing. These are some of my top takeaways and your next action steps as you head home!

As a business owner you are going to encounter moments where money is tight. Where you need to replace a staff member quickly, or where any number of issues will motivate you to look for short term fixes. In this episode we will dive into the risks and impacts of some of these short term fixes and what you should do if you find yourself in this situation.

Join the academy visiting

Nextgenowners.com

Email Dan, Dan@nextgenowners.com

Gym owners often times undervalue their contributions to the business from an effectively hourly rate perspective. In this episode we will dive into how to determine if you are paid what you are worth.

Join the academy by visiting

nextgenowners.com

These words always fire me up because they LIMIT you more than you can imagine. In this episode we will dive into why you should stop saying "it doesn't work here" and what you should do instead!

Visit our Website to join the academy at

www.nextgenowners.com

If you are a business owner you may have felt this way. You work for the worst boss in the world. Yet you are completely in control of this issue. Join me as I break down how we are our own worst enemy and what we can do to fix the problem.

Having a high priced item on your product options will INCREASE revenue and increase your close rate if used correctly. In this episode we dive into why you should have a high priced item on your product offerings!

Join the academy by visiting

nextgenowners.com

and booking a discovery call

This is my response to "The Tumble Heard Round the World" published to ASGA by Matt Faherty

Read my chat GPT generated counter arguments here

https://docs.google.com/document/d/1T6Aei-Sli2kG87IxP7CxCwWK8r2cTn_zgsTkrVnFsTo/edit?usp=drive_link

Apologies do not come easy to everyone. In fact if you ask my kids apologizing is one of the worst things someone could make them do. However there is enormous power in an apology. In this episode we will dive into the power of an apology and why they are an important piece of being a great business owner.

How many times have we heard the words, if we don't get more attendance we will have to cancel. I am here to tell you to STOP doing that because it is costing you more and more money every time you do it.

Team placements are a stressful time of year. Athletes quit, parents get angry and overall you sometimes end up feeling like the bad guy when all you want is for athletes to be the best they can be. In this episode we will dive into 3 ways to PREPARE your parents and athletes for placements and dramatically decrease the quitters and the crazy!

Let's face it. Tryouts/team placements are STRESSFUL! You don't know if you will have enough registrations, unhappy people are vocal, the industry feels like it is on fire, and meanwhile the biggest gyms just seem to keep growing. So how do you maintain your joy and happiness? Follow these steps to give yourself the best shot of being happy ALL YEAR LONG.

This episode is all about mindset. Adjusting your mindset to take the power back in your gym and its competitive success.

In this episode we are going to be talking about PRICING and how we have to make some serious changes in what we are charging for classes.

Birthday parties are EASY money. However, like with anything in the business there is legal exposure of hosting birthday parties. In this episode Matthew Becker of Gym Lawyers joins us to discuss why you need these contracts.

Reach out to Matt at www.gymlawyers.com

Matt@gymlawyers.com

The new scoresheet is a major discussion point at the moment. In this episode I will share MY thoughts on the new scoresheet, the decisions made and how this can impact your business, or shouldn't.

The end of season is a great opportunity to build your retention for the next season. The right moves can increase the number of athletes who return and on the flip side it can crush your retention. In this episode we will discuss how to build your plan to ensure you get the highest number of athletes returning.

Ashley Kahn is a parent in my gym. Her daughter is on one of my teams and an amazing kiddo. Ashley is a Conscious Parenting coach and in our first of a series of episodes we discuss what Conscious parenting is, how you can apply it if you are a coach/owner and parent or how you can apply the lessons to being a better coach. We also discuss how to partner with parents to encourage them to use more conscious parenting techniques.

Ashleys website

ashleykahn.co

If you have ever wondered what the academy is all about then this episode is for you. I will break down what being a member of the academy means and the benefits of joining.

Book a call to join the academy

www.nextgenowners.com/business-coaching/

AI is something talked about A LOT right now. In this episode we are going to discuss a couple AI's that may help you as a business owner. Consider this a first installment.

Links to the AI's Discussed

https://chat.openai.com/

https://10web.io/

https://quillbot.com/

I hear this question a lot, what kind of marketing should gym owners be doing and what platform is better, Google or Facebook. Or even worse, I tried that it sucks or it doesn't work. I am here to tell you they both have benefits, and they BOTH work in different ways. In this episode we will dive into the differences and what option is best for your gym.

Often times people think to establish yourself as one of the big dog successful gyms they need to have a worlds program. In this episode we will dive into if it is right for you to start a worlds program within your gym and some pitfalls to avoid.

This was a recent discussion I found on facebook and I just had to weigh in on this. Just because you can do something doesn't mean you should be doing it! As an owner eventually you MUST hire people for things that you could do yourself.

Now is the time that everyone is hiring. In this episode we will dive into my top 4 things that make a coach GREAT!

Feedback is an important part of developing your staff. In this episode we will talk about how the our industry often times does not provide frequent feedback to our staff members, and how that may be creating problems.

I just got back from presenting at a conference of fitness industry owners and was struck by the intelligence of the people in the room. One of our superpowers is surrounding ourselves with SMART owners who can help us take our businesses to the next level. In this episode we will discuss the three biggest reasons you need to surround yourself with SMART owners.

Staff onboarding is the most crucial step in your process to finding good staff members. Join us as we talk through the 3 must do steps to take to ensure you onboard your staff well EVERY TIME!

The let's talk cheer podcast is one I always refer our listeners too. Well in Episode 101 I had to get in on the conversation even though I wasn't a guest. Join me as I give my responses to episode 101.

Be sure to check out the episode on the let's talk cheer podcast as well.

https://podcasts.apple.com/us/podcast/lets-talk-cheer/id1510402862

We often times find ourselves waiting for someone to provide us information to make decisions. In this episode we will discuss how to avoid the paralysis of the tail wagging the dog in your business.

There are some things I keep hearing over and over that I have to tell you, you have to stop doing them and stop it now! Make sure if you need help you reach out to me dan@nextgenowners.com.

We are getting so many people reaching out because they are opening a gym! Which is really exciting. In this episode I will give you 10 steps you must take to open your gym. Yes there are 1000 more to be truly successful but this is where you start!

Ok forgive the clickbait here but these are 3 things that cheer gyms excel at that gymnastics gyms, on average, are not as successful at. If you are a gymnastics gym owner, take notes and make a plan to get these things RIGHT in your business!

Today we are joined by the one and only Jeff Benson of Mind Body Cheer. Jeff is a world renowned expert in overcoming and avoiding mental blocks. However, on top of that Jeff has a passion for developing culture in gyms. One that is built on a foundation of a psychologically safe environment for athletes. Join us for this long but AMAZING interview as we pick Jeff's brain.

Check out his website at www.mindbodycheer.com

There are a lot of similarities between gymnastics and cheerleading gyms. However, in this episode we will dive into the 3 things that gymnastics gyms get right that cheer gyms often get wrong!

Making money is a part of running a healthy business. We have to change our mindset about who should be becoming wealthy in the cheerleading industry and who should not! You can still be about doing great things for people and building personal wealth and freedom!

Winning is great. It's AWESOME. However, that cannot be all your program is about. You will struggle from a business perspective and on years you do not win your retention will be MUCH worse. In this episode we will dive into 3 things I think you should make your program about.

There are a lot of assumptions made about D2 gyms online, and just as many made about D1 gyms. I am lucky enough to have worked with people who are micro gyms and people who work at mega franchise gyms. While I don't know EVERYTHING I am going to be offering some HOT TAKES on this subject.

In this episode I will give you my honest feedback post Cheersport, the good and the bad of a long long weekend!

Diversifying your revenue streams is an important step on your business journey. However, you need to ensure you are doing it at the right time and in the right way. In fact in this episode we will talk about why it may NOT be the right time to diversify.

Join us for our June Conference in Dallas Texas June 23-25

https://www.eventbrite.com/e/next-generation-gym-owners-conference-registration-546809851987

Self Care is not something we talk about much in our industry. We are always focused on the health of the business, the attitudes on the team, the vibe on the staff, without considering how are we as OWNERS doing. In this episode we will dive into 5 strategies to ensure you are taking care of YOURSELF!

This is one piece of advice that has never gone away in the cheer world, and I just have to say I do not agree with it! Stop taking people to small claims court! This does nothing good for your business.

I frequently have owners struggling with staff, sometimes it is multiple staff and sometimes it is just one person. I assure you that you are NOT alone in this. In this episode we will dive into some of the things to factor in when determining next steps.

There are some key things you need to be doing to get ready for next season. In this episode we will discuss building your packet, budgeting and getting registrations started!

Register for the budgeting webinar!

https://nextgenowners.com/webinar/

I just got back from a long weekend of cheer. In this episode we will discuss my biggest lessons learned/reminders from the weekend as well as how to handle when one team does amazing and another struggles.

If you have staff that are paid directly for private lessons you MUST listen to this episode. The legal exposure in these circumstances is massive and you must protect yourself, your gym, and your staff members. Matthew breaks down the risks of following the industry standard and how to do things the RIGHT WAY and the LEGAL way.

Excuses hold us back as business owners from achieving what we are capable. Too often our excuses become our own version of reality, when in truth these excuses are seeds of our fear. In this episode we will discuss 5 tactics to STOP making EXCUSES right now.

Check out the why you must do what terrifies you episode here!

https://nextgenowners.podbean.com/e/why-you-must-do-what-you-are-terrified-to-do/

Clients spend money on things they have NEED for. In this episode we will discuss how to identify needs in your community and potential programs to grow your revenue as well as how to tell your story and show people they NEED your services even if they do not realize it.

Quitting seems to be more and more common these days. It is one of the most common things I have heard from gym owners in the last 3 months. In this episode we will dig into the root causes of why kids quit cheer or gymnastics.

The "industry standard" is one of the most common terms thrown around in cheerleading and gymnastics to justify doing things a certain way without any real logic behind it. How should gyms be compensating their staff and how does this align or not align with what the industry standard currently is? Join us in this EPIC episode as we break it down.

I had some recent conversations with gym owners who were worried about having local competition. They were worried about a new gym coming into town and losing athletes. In this episode we will discuss why it is a GOOD thing to have local competitors.

Join Dan and Sahil as they discuss how Sahil finds and trains amazing staff and Sahil teaches his custom sales method with an unforgettable acronym.

Sahil shares with us how he trains amazing staff, as well as closes an incredible amount of Sales following his SEXY sales method.

Attending conferences should be an amazing experience, sometimes we can end up feeling like we are not getting as much out of conference as we are hoping. In todays episode, as we gear up for our own conference, we discuss how to get the MOST out of your conference experience.

Let's face it, many business owners have control issues. Those issues often times lead to problems that harm our business. In today's episode we will discuss the 3 ways your need to control everything is killing your business.

Sales can be tough. It is something that does not come naturally to everyone. In Today's episode we will discuss how you can SELL LIKE A PRO, and take your sales game to the next level.

In today's episode we sit down with our preferred NG Accountant Teresa Colster. Teresa works with gyms throughout the United States to help them with they accounting and taxes. If you are looking to get in touch with Teresa visit.

https://warrensburgcpa.com/

In this episode we will debunk the top 5 worst pieces of business advice I have seen frequently given throughout 2022.

We sadly still had some audio glitches in this episode that I believe we finally have worked out. I apologize again.

First off, apologies for the audio quality I had a goof up on my mixer when I was traveling and it was adding an effect. I did my best to remove it for you.

If you are stuck in a rut or ever have been this episode is for you! We will be going over 4 steps to get out of your stuck in a rut moment!

Make sure to come to conference in Las Vegas January 7-8

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

The reality of sports is we cannot win them all. Inevitably you will have a weekend where one or multiple of your teams or athletes will not perform well. How you respond to these events can make or break your season. In this episode we will break down how I handled my difficult weekend at American Grand in Las Vegas, what I learned, what my next steps are and how I am going to prime my team for success.

Make sure to get registered for conference January 7th and 8th.

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

Understanding your ARM (Average revenue per member per monty) is a critical metric to track. If you do not understand your ARM, how to set it effectively and what you should be charging you may be adding more members and seeing no increase in revenue. In this episode we will dive into ARM and how to make sure it is set correctly.

Make sure to get registered for conference January 7th and 8th in LAS VEGAS!

entbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

One of the best things I ever did was start investing time to educate my parents. As someone who defaults to thinking about how we can train people better I found myself realizing I needed to teach parents more about the sport. The value is incalculable. An educated client is a Business Owners BEST FRIEND!

We all have errors we make as business owners. However these 6 errors are ones you absolutely MUST stop doing in 2023.

Make sure you don't make the error of missing our Next Gen conference January 7-8 in Las Vegas!

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

This is the episode I have learned the most in. In this episode we were graciously joined by Matthew Becker owner and creator of gymlawyers.com. Matthew is a gym owner of a Crossfit gym and an attorney and his advice on what we all need to ensure we have set up in our gyms is so needed.

Make sure you get registered for conference.

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

Check out Matthews website

www.gymlawyers.com

Comp weeks are stressful and I am headed into one as we speak. How I approach this week is critical to the success of my team and the long term mental, emotional, and physical health of myself and my coaching staff. In this episode I will talk about how I get my teams prepped for comp in the week leading up.

Make sure to get registered for our conference.

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

In this special Thanksgiving episode we will go over my reasons I am thankful to own my own business, especially one in the youth sports industry! I hope you have an amazing holiday with your families.

Taking time off as a business owner is hard. Sometimes it feels downright impossible. In this episode we will discuss how to take time off from your business during the Holiday or Holidays and also how to ensure your business makes it through this process fine!

Make sure you get registered for our conference in Las Vegas January 7-8th.

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

Holiday shopping is an amazing time for you as a business owner to take advantage of some additional sales! In this episode we are going to discuss how you can still get in on Black Friday even if you haven't done anything yet, and how you can take advantage of every holiday sale opportunity.

Make sure to sign up for connect 3 at www.nextgenowners.com

And get registered for conference January 7-8 in Las Vegas! https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

Look you are a good person. I get it. Most of us got into coaching because we love people. As a business owner and a gym owner you need to work on STOPPING BEING SO NICE! This propensity for being nice is holding you back! In this episode we will talk how being nice creates problems and what you can do about it while still being a great person.

In my yesterday I felt like quitting episode I shared how being the best coach you can be makes it extra hard to be an amazing gym owner. In this episode we dive into why as a business owner you will be challenged to both be amazing in business and amazing as a coach on the mat, and some potential solutions to help with this problem.

Make sure you are registered for conference! January 7-8th in Las Vegas!

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

The cheer season is long and TOUGH! Yesterday was a mentally tough day for me and I wondered if I should hang it up and stop coaching. I wanted to quit. In this episode we will talk about why I felt this way and what were the reasons I didn't quit and in fact am re-focusing, re-orienting and finding new motivation.

Reach out to me if you have ever felt the same dan@nextgenowners.com

Register for our conference January 7th and 8th in Las Vegas

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

Becoming a gym owner is a challenging time. In this episode we will dive into the 3 things I wish I could go back in time and tell to new business owner me.

Make sure you get registered for our NG gym owners conference in Las Vegas January 7th and 8th.

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

If you as a business owner answered the question, what are you worth to your business your answer should be something like, 150K a year, or much much more. Because without you, it doesn't work. Do you compensate yourself what you're worth? In this episode we are going to discuss 3 painless ways to increase what your net owner benefit is and what positive impacts they can have for you!

Make sure you get registered for our NG gym owners conference in Las Vegas January 7th and 8th.

https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

As next gen coaches sometimes it can look like our lives are easy, we have everything figured out and we have no struggles. However, no matter where you are at as an owner there will be challenges and struggles that you face. This, first ever, podcast live episode was streamed to our facebook group! Join Shelley and I as we talk about the things that are driving us nuts right now in our gyms.

Don't forget to head on over to www.nextgenowners.com

Register for conference January 7th - 8th 2023 https://www.eventbrite.com/e/next-generation-gym-owners-annual-conference-and-coaches-training-tickets-394376710357

We as business owners often want to focus on adding members, but I am going to break down in this episode why more clients is not always the right answer for where you are at in your business.

We are headed into the last two months of Q4 and now is the time to finish the year as strong as possible. We are going to discuss my top 3 tips for you as an owner to ensure you DOMINATE the end of 2022.

If you are an owner you MUST listen to this episode. Do not spend one more cent on staff training until you do. The lessons in this episode will change your outlook on what you should be spending your limited disposable income on first.

Your front desk is the pulse of your business. All thriving gyms have a well staffed, well trained front desk. In this episode we will dive into why and what they should be trained on.

I have heard it said too many times that All Star Cheer can not be profitable. That is just plain wrong. In this episode we will talk about additional ways you can bring in revenue during your competition season without making your life overly chaotic!

Comp season is often times all consuming, so how do we continue running a successful business while we are also in the midst of competition. Join me on this episode while we dive in!

Get the packet here!

nextgenowners.com/delegate

Colonel Todd Riddle "Riddler" sits down with us to discuss his experiences as a pilot flying combat missions throughout Afghanistan and Iraq. His experiences in military leadership and some of the details of his soon to be released book Faith Family and Fighter Jets. This is possibly one of my favorite episodes I have ever recorded! Colonel Riddle has offered 16 Free downloads of his book to listeners of this podcast. Go to his website below and fill out the fly with us info form to get your e-reader version for FREE! https://thunderboltleadership.com/

This is a cross posted episode from an interview I did with Jason Larkins on the Let's Talk Cheer Podcast. I had the opportunity to be a featured guest on Jason's podcast to discuss athlete safety.

Employees are one of the hardest parts of owning a business. They are hard to find, hard to keep and even harder to get to consistently deliver. In this episode we are going to break down the 3 reasons your employees suck at their job.

Our industry has a horrible habit of offering scholarships for athletes. As a thriving business you should NEVER be paying someone to do cheerleading. In this episode we will dive into why you should not scholarship athletes and alternatives to this plan.

I had the opportunity to listen to Michael Cooper present from Human Performance Mentors and he listed his 5 Dream Killers. I was inspired to break them down as they impact business owners and how they run their businesses!

Choosing your competition schedule can be a daunting task. In this episode we go over my three steps for setting your comp schedule to have an amazing season.

The sport of all star cheer is all about competition. Which means most people want to win! However, winning is not what matters when it comes to building a long term successful business.

What would 10 new clients mean to your business? For me that is an extra $1090 a month. Over 12K annually! Here are 3 tips to add 10 new clients to your gym in the next 30 days.

Make sure to check out our website www.nextgenowners.com to join the academy and see all our amazing resources.

Let's face it time management is hard. Owning a business makes it harder. In this episode we give you a great strategy for getting an amazing 1 hour of work done each day one your business!

Time management is something people ask me about all the time. In this episode we dive into what you need to do to accomplish more by doing "less".

This is a bit of an emotional raw episode today. I am talking from the heart about my thoughts about what we ALL need to do to improve athlete safety, and the longevity of our industry.

If you have ever watched the standard "guy" build ikea furniture it is fairly common that 3 things will occur, he won't follow the instructions, he will get mad and break something, and he will refuse help. Sadly this is also how a lot of people run their business...

Lets explore revenue, and how we can simply and effectively make more of it! If you want to make more money in your business then you do not want to miss this one!

Finding great staff is hard. Keeping great staff can be even harder. In this episode we will dive into my top 3 tips to help retain your amazing staff members.

Gary Vanerchuck is a brilliant business man. These are his top 5 tips to help you as a business owner, and how I think you can apply them.

This episode is all about leadership and delegation.

There is a huge difference between knowledge and execution. Just because you know what to do doesn't mean you are doing it or doing it well. In todays episode we will investigate how this happens and why and I will give you 2 pieces of advice to change this right away. Lets get to it!

Let's face it fear is a huge limiting factor in our decision making process. In this episode we are going to talk about why you MUST do the things you are terrified of and I am going to give you my action steps of what you need to do TODAY to conquer those fears and achieve your greatest possible version of yourself.

Learn about how Sean took his passion for tumbling and turned it into a financially successful career. Sean pulls from his experience as the tumbling director of Top Gun All Stars Miami and being mentored by Victor Rosario.

In today's episode I share some of my tips for increasing client retention within your program. Apologies for the audio quality I am traveling and do not have my full studio.

In this episode we discuss my top three tips for how to continue growing as a business owner and how to get the most out of each one.

Kenny and Lisa have started one of the top of the line cheerleading conferences in the world. Lisa talks through what makes Spring Conference so successful as well as her number 1 piece of business advice for current or aspiring business owners.

Lisa Aucoin, founder of Spring CDT, tells us how she started her company, and has built it to a business serving clients in countries all over the world!

Work Life balance is something of a catch phrase. We discuss my thoughts on why it is important, where people go wrong, and how you can find your balance.

In this episode we discuss the pro's of having difficulty conversations as well as some "how to" on what it is you can do to improve your outcomes when you have to have them.

In today's episode we continue with our interview with Carmine Silano, owner of Cheersounds.com!

In today's episode we have the honor of interviewing one of the great innovators of the cheer industry Carmine Silano. Carmine has created an incredibly successful cheerleading music company producing music for high schools and gyms from around the country.

Finding quality staff is a huge challenge. More important than that are the steps we take to train and educate them into our business. In this episode we talk onboarding and initial training, maintenance of learning, and educational growth for your staff. Hope you enjoy!

In this episode we talk through my experience having both of my teams not make it to finals. One I expected, and one I thought might be able to win it all, and they didn't make it to finals. We will talk through my lessons learned, how we responded and what I am doing in the future.

As a small business owner it is very important to pick what companies you do business with well. In this episode we discuss my three tips for how to assess who to do business with and why each is important to you.

In this episode we go into a real time experience I am having coaching one of my teams and significant struggles with culture, and how you can apply this as a coach or business owner. I reference a book I am reading called "Legacy" and some of my lessons learned from the book as I attempt to rebuild culture on this team.

Inflation is a very real and very scary thing happening right now. How we respond to this moment could set our businesses up for the next 20 years or crush us in the next 20 months. Listen as we talk about ways you can be bettered prepared to weather the storm in this first episode on inflation.

In today's episode I talk about online marketing and building your lists via Brand Awareness, Special Offers and Standard Product Sales.

In this episode I share my best advice for how to make tryout season less stressful, more fun and PROFITABLE. If you are still running a traditional tryout process, or worrying about how many athletes will return to your program, you NEED to listen to this one. It may just change your life.

In this episode I sit down with my wife to have an unscripted and unfiltered conversation about the pros and cons of owning a business together. Listen for our tips and tricks on how to be a better owner, partner, spouse and parent.

In todays episode we chat with Carrie Harris of CS athletic. We discuss her best advice for getting the most out of your uniform provider, and strategies that will help you make money with uniforms and apparel.

Join us as we listen in on an educational session with the amazing Riana Luck. Riana talks about strategies to keep your employees motivated, and growing within your company!

Malorie is a business owner who started her studio in her small basement. She has grown exponentially and has built a larger home and basement and is embarking on building her own building as well.

Today we discuss something that is common this time of year. BURNOUT. Being a business owner is exhausting and we easily can become burned out and less efficient. In today's episode we discuss what burnout is and some strategies you can use to avoid it.

In this episode we resume our interview with Cher Fuller. Cher talks about her experience as a strong female working in large companies. Cher also revisits some of her best advice for owners to connect with their clients. Trust me there was some AMAZING information in this one.

In part 1 of of this 2-part installment we are joined by Cher Fuller, who has managed digital marketing strategy for national brands such as Taco Bell, Nike, and Forever 21. Cher is currently the lead Digital Marketing Strategist for Playboy. In this podcast, Cher shares with us her insight into how we can build our brand within our business and use our story to build our following.

Most business owners have been here at some point. An employee is not meeting expectations or otherwise making things difficult, is it time to fire them, can you retrain them and retain? In today's episode we discuss when you should fire an employee and how to do it.

In this episode we talk with Karen Wilson, West Coast Regional Director for the USASF (United States All Star Federation), to learn about what new projects they are working on and discuss how we can collectively drive All-Star Cheer to a better future. DISCLAIMER - There are a few audio glitches in a section, but we get them sorted out so if you can stick with it or skip ahead to around the 15 minute mark.

In the height of omicron how do you survive being an all star coach or Gym Owner. Today Dan and Shelley share their thoughts on how you can survive, and even thrive in an incredibly trying time.

With the release of Season 2 of Cheer we are taking this opportunity to give some advice and a general call to action for the cheer industry in regard to athlete protection. Together we can make a difference!

In this episode we discuss why it is important to understand the difference between 1099 and W2 classifications and give our advice on the best practices for your business.

In this episode we chat with Sara McCulley, the social media manager for Next Generation Gym Owners, and pick her brain on what social media steps we need to take to rock it in 2022.

Adam and Jess Forte own Forte Spirit Solutions and have recently released a revolutionary product for regular staff training within your gym!

Today we sit down with the director of American Cheer Jason Larkins. Jason is an accomplished coach, director and also runs his own podcast, Let's Talk Cheer! Join us as Jason and I discuss cheerleading, building and recruiting great staff, and the challenges we face as coaches in a post covid world.

In today's episode I share with you my philosophy on dealing with challenging customers. This episode was inspired by a coaching call with one of our phenomenal clients and a discussion we had.

Join us as we sit down for a special interview between Riana Luck and Ken King as they discuss overcoming mental blocks.

In this episode, sit down with the owners of Next Generation Gym Owners and hear how they got started and what their best advice is.