The Socality Show: Recent Episodes
Socality
Socality is a creative community designed to inspire people to create things that make a difference. Join hosts SCOTT BAKKEN and ZACK MELHUS online for an hour of fun and insightful conversations as they engage creators, thought leaders, CEOs, social media personalities, authors and more.
Episode 0035 - In this episode: Social media creator Chloë Chapdelaine (@chloe.chapdelaine) joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:
-Understanding Viral Content and the Algorithm
-Chloë's Journey into Social Media
-Evolving Approach to Social Strategy
-Content Organization and Organization Techniques
-Brand vs. Personal Content Strategies
-Building Community and Connection
-Intentionality in Content Creation
About Chloë Chapdelaine: Chloë Chapdelaine is a photographer and content creator who has grown a following of over 600K followers across her channels, and is active on Instagram, TikTok, Youtube, and has her own podcast, Chappy Hour. Her content showcases her travel and lifestyle, and regularly goes viral, which has set her up to work full-time in content creation and social media, and we dive into some of these themes (and more) on this episode.
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Note: This episode was originally recorded on June 6th, 2023. We wanted to publish some of our previously unreleased episodes in advance of new content coming your way in 2024.
Episode 0034 - In this episode: Photographer and Narrative founder James Broadbent joins the podcast to talk with Scott Bakken about a wide range of themes including:
- James’s Journey into Photography
- The Birth of Narrative and the Problem it Solves
- Expanding the Product Line and the Power of Publish
- Introducing Select: AI Image Selection
- How Narrative Works and Ensures Privacy
- Marketing Strategies and Challenges
- Building a Team and Overcoming Challenges
- The Impact of AI in the Creative World
- Embracing AI as a Tool for Creativity
- The Future of AI and Integration with Humans
- Selling Value, Not Deliverables
About James Broadbent:
James Broadbent is the founder of one of New Zealand’s leading start-ups, Narrative, as well as is an internationally renowned photographer. He’s known as one of the photographers behind the duo Chasewild. James has spoken at photography conferences across Europe, America and Australasia. Check out some of James’s work including photoshoots in Morocco, the Faroe Islands, India, Italy and more here: (https://www.chasewild.com/). James founded Narrative with the goal of radically changing the way professional photographers interact with photography by modernizing their workflow with smart software to optimize the post photoshoot process, and we dive into some of these themes on this episode.
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Note: This episode was recorded in 2023. We wanted to publish a couple of our previously unreleased episodes in advance of new content coming your way in 2024!
Episode 0033 - In this episode: Professional Photographer Richard Bernadin joins the podcast to talk with Scott Bakken about a wide range of themes including:
- The Journey of Commercial Photography
- The Impact of Editorial Shoots: Visibility and Client Acquisition
- Evolution of the Photography Industry: Changing Dynamics and Adaptation
- Instagram for Showcasing and Promoting Work
- Navigating the Impact of Social Media on Photography
- The Art of Slowing Down in Photography
- Insights on Success and The Creative Process
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0032 - In this episode: Creative entrepreneur Davey Gravey joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:- Discovering Community and Creativity Together- Davey’s Diverse Clientele and Generalist Approach- Addressing Reactivity in the Creative Industry- Learning Systems from Large Companies- The Importance of Systems in Creativity- Bridging the Gap Between Dreams, Goals, and Habits- Practical Implementation of Systems and Templates- Overcoming Perfectionism and Distraction- The Importance of Accountability and Community- Balancing Work and Rest- Making Work Fun and Enjoyable- The Value of Community and Relationships- Favourite Productivity Tools and Recommended Creator Resources- The Importance of Vision in WorkWant to go deeper?Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-memberEnjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0031 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Jonathan Zoeteman, and Braden Dam talk about a wide range of themes surrounding trends, including:- To Niche or Not to Niche?- Personal Branding vs. Niching Down- Putting Your Own Spin on a Niche- Finding Your Why and Staying True to Yourself- Taking the Pressure off and Enjoying the ProcessWant to go deeper?Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:https://www.socality.org/become-a-memberEnjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0030 - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:
- The problem Lachlan found in the creative industry with the booking process and connecting clients and creators
- The birth and creation of Focal
- Streamlining your process and building packages
- Why your website matters and where it fits in your marketing funnel as a creative
- Building trust and credibility
- The fundamentals that need to be on your websites and social presence
- The biggest and most common mistakes on websites
- The advantages of showing your pricing
- Conveying experience and value versus just deliverables
- Creating clarity and credibility on your website and digital presence
- Why viewing yourself as a store open for business versus just a portfolio is important on the path to getting established
About Lachlan Shum:
Lachlan Shum is the CEO & Founder of Focal, a website and booking platform with the goal of revolutionizing the photography industry by providing a better all-around experience for photographers and customers alike.
Learn more about Focal at https://www.bookfocal.com/
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0029 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Scott Bakken, and Braden Dam talk about a wide range of themes surrounding trends, including:
- Understanding Trends and their Purpose
- Identifying Digital Trends
- Using Trends on TikTok
- Finding and Saving Trends
- Making Trends Your Own
- Leveraging Trends to Reach Your Goals
- The Benefits and Risks of Going Viral
- The Benefits and Risks of Following Trends
- Choosing the Right Trend for Your Brand
- The Importance of Authenticity in Trend-Focused Content
- Being a Trend-Setter and Leading the Way
- Balancing Trends with Personal Branding/ Original Content
- Using Trends to Direct People Elsewhere
- Advice for Participating in Trends
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0028 - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:
- The Importance of Building your Brand Beyond Social Media
- Why They Study Trends and Signals as a Team
- The Trends they're seeing in 2024 for digital audiences
- The Shift Towards Direct Messaging and Closed Communities
- Building and Scaling a Team
- Applying Trends to Brand Strategy
- What is Email Marketing?
- Types of Emails
- Setting Up an Email List
- Frequency of Sending Emails
- Capturing Sign-Ups and Lead Magnets
- Measuring Email List Success
- Digital Advertising and ROI
- Using Facebook Business Manager
- Boosting Posts vs. Ad Campaigns
- Digital Cross-Pollination and Collaboration
- Nurturing Email Subscribers
About Mike & Mitzi Payne:
Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.
Learn more about Arcade Studios at www.arcadearcade.ca
Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104
Find Arcade on Instagram: https://www.instagram.com/helloarcade/
Find Mike on Instagram: https://www.instagram.com/mmmiiike/
Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0027 - In this episode: Brand strategists and creative entrepreneurs Joey & Christy Speers join the podcast to talk with Scott Bakken and Tyler Dove about a wide range of themes including:
- Overcoming challenges and finding drive
- Dealing with saturation in the creative market
- The Four Stages of starting something new
- Identifying Common strengths in successful creators
- Finding the middle ground between the “artist” and the commercial creator
- Creating your best offer
- The value of retainers and simplified offers
- Becoming known for your offer
- Refining and expanding your offers
- Creating packages
- Selling Value, Not Deliverables
- The importance of community and continuous learning
About Joey & Christy Speers:
Joey Speers is aiming to build a world where more people succeed at doing what they love. After building a 6 figure creative agency as a teenager, Joey decided to share the secrets to building a business, so he started Creativ Rise. Today, Joey is a brand strategist, marketing consultant, and communicator.
Christy Speers was a destination wedding photographer for five years before shifting into commercial brand work. She is a co-owner of Creativ Rise and co-founding of non-profit Compassion Causes and believes your business is meant for good.
Want to go deeper?
Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member
Enjoying the show? Leave us a rating and share this episode with a friend or on social media!
Episode 0026 - In this episode: Creative entrepreneurs, YouTubers, and digital creators Bryan and Ali Castillo join the show to talk about everything from how they navigate creativity as a couple and as individuals, adapting and evolving your content and creative strategy over time, the trends and challenges they see with the major content platforms, and plenty of advice for those looking to build a long-term career in the creative industry.
About Bryan & Ali Castillo:
Ali and Bryan are digital content creators who get to do what they love for a living, together. They host the podcast Happily Stuck Forever & Always where they talk about social media, growing your brand and building a business, as well as current events, what they're watching and listening to, and pop culture. They're both active YouTubers and content creators across various platforms along with being entrepreneurs that have launched various businesses to support their creative endeavours. Ali and Bryan live in Phoenix, AZ with their two fur babies, Gryffin and Penny.
Check out their Podcast: https://podcasts.apple.com/us/podcast/happily-stuck-forever-always/id1624553202
Bryan's YouTube Channel: https://www.youtube.com/@BryanAdamCastillo
Ali's YouTube Channel: https://www.youtube.com/@AlexisThereseCastillo
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0025 - In this episode: We dig into science and psychology a bit with John Gasienica, a therapist with the Pain Psychology Center who joins the show for an eye-opening conversation about retraining your brain, how the majority of the chronic pain we experience is derived from neuroplastic pain (explained in this episode) and the role anxiety plays. Scott shares more of his own personal experience with anxiety manifesting as physical pain and we hope the insights you draw from this episode can help you or those in your community and network be better equipped to recognize and re-train your brain if or when you encounter similar experiences.
Links:
Book - "The Way Out" - https://www.amazon.com/Way-Out-Revolutionary-Scientifically-Approach/dp/059308683X/
Learn more about the Pain Reprocessing Center: https://www.painreprocessingtherapy.com/
About John Gasienica:
John Gasienica, ASW, brings personal understanding and empathy alongside contemporary methodology to clients experiencing pain, anxiety, and depression. Using a light-hearted demeanor, John uniquely caters Pain Reprocessing Therapy with a cognitive behavioral and mindfulness-based approach to each individual client. John received his master’s degree from the University of Southern California and leads the Business Development and Outreach Program at the Pain Psychology Center.
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0024 - In this episode: International wedding and portrait photographer and educator Nicole Ashley joins the show to talk about everything from positioning yourself to land the clients you want, finding balance between life and work as a creative person, stepping into your renaissance season, the power of play and creating for yourself, and a wide range of topics we hope encourage you in your own creative journey.
About Nicole Ashley:
Nicole Ashley is an international portrait and wedding photographer based out of Alberta, Canada. Her influence has branched out far beyond the boundaries of her city, bringing her throughout much of Canada, and on to international destinations such as Iceland, Italy, Switzerland, and Australia. Nicole has built an impressive resume, photographing magazine features, best selling novel covers, internationally acclaimed musicians, music festivals and fashion shows. With innate creativity, unparalleled work ethic, and a passion for the entire craft, she is not only a photographer but an artist. Her main areas of focus are now intimate weddings and couples portraiture. Not only an artist but as an educator in her craft, she also hosts and speaks at several awards winning photo conferences throughout the world.
Find Nicole on Instagram.
Learn more about Nicole: https://www.nicoleashley.ca/
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0023 - In this episode: Health and wellness coach, digital creator, and new dad Brian Pruett joins the show to talk about everything from creating foundational daily rhythms, building a 1% better daily mindset, the integration of health and wellness into supporting your overall wellbeing and creativity, reframing your negative self-identities, and a wide range of important topics empowering you to be the best version of yourself.
About Brian Pruett:
Brian an everyday health and wellness coach, digital content creator, and the founder of BFIT. He is a former Division 1 baseball player turned NASM certified Personal Trainer and Coach with a passion to help people become more and step into the life they were meant to live.
You can find him on Instagram and TikTok.
Learn more about Brian: https://brianpruett.com/
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0022 - In this episode: The best and worst parts of life usually involve other people. We get into an open conversation around what it looks like practically to tackle conflict head on in the relationships closest to us, how that leads to inclusive community building, and what it takes to work through the hard things we will inevitably encounter when dealing with other people - whether that's in our creative pursuits or in our closest relationships.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
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Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.
Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.
Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.
Episode 0021 - In this episode: Creator and entrepreneur Jasmine Lorimer joins the the show to talk about her experience as Canada's first (and only) Bachelorette, her journey into becoming a full-time content creator, and the ways she's diversifying and building out her business as an entrepreneur at the same time. We get into the behind the scenes on her Bachelorette experience, how she's engaging with different social platforms, diversifying revenue, working with brands, managing expectations and identity when it comes to social media, creating for yourself, and more.
About Jasmine Lorimer:
Jasmine is a Canadian creator and entrepreneur with a focus on travel, beauty, home decor, and a healthy dose of relatable daily life. Along with her work as a full time content creator she runs retro-inspired shop "Dream On" and her recently launched Avocado Guesthouse in Whistler, British Columbia.
You can find her on Instagram and TikTok
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0020 - In this episode: We're talking about friendship and the various dynamics we all have to manage as we navigate relating with each other, different levels of friendship, communication styles, and how we can all be more intentional in the way we relate with each other as individuals and in community.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
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Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.
Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.
Episode 0019 - In this episode: Photographer, videographer, and content creator Anthony Gugliotta joins the show to talk about how he's strategically grown his personal brand across Instagram, TikTok, and YouTube over the last year along with building a successful business supporting other creators in improving their own creative and storytelling skills. We get into originality, finding your unique competitive advantage, short form content tactics, creating long-term and evergreen value with your content, and much more.
About Anthony Gugliotta:
Anthony is a Toronto-based content creator and educator with over a decade of photography experience. Leaning into his background in architecture and design, Anthony uses his love of buildings and the outdoors to craft teachable photography moments that he shares with his audience on YouTube, TikTok and Instagram Reels. Never satisfied with the status quo, his goal is to create compelling visuals that inspire others to improve their photography and storytelling skills!
You can find him on Instagram, TikTok, and YouTube.
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0017 - In this episode: The first half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that their stories can encourage you wherever you're at in you personal and creative journey.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
--
Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.
Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.
Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.
Episode 0018 - In this episode: The second half of a two-part conversation around managing and overcoming anxiety and the many challenges we face as creatives in navigating our past, the role of therapy, thriving through ADHD, depression, anxiety, obsessive compulsive and other diagnoses, and more. We're grateful for the honesty and vulnerability of all the guests for these and hope that their stories can encourage you wherever you're at in you personal and creative journey.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
--
Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Rheanna Lauren (Caedance): Rheanna (Caedance) is Canadian multi-disciplinary creator, artist, and songwriter currently based out of Los Angeles, California.
Jay McDonald: Jay is a commercial photographer, co-founder of commercial production company Roam Creative, and a mental health advocate based out of Calgary, Canada.
Levi Washington: Levi is a poet, author of "Love Isn't", and actively communicates to a growing audience on TikTok and Instagram where he engages and challenges perspectives around love and relationship.
Episode 0016 - In this episode: We get personal with our own struggles with burnout both personally and creatively and unpack some of the symptoms, tools, and ways we're all learning to better manage our time, build healthy rhythms, and look at how to design and build a life that avoids hitting burnout in the first place.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
--
Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.
Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.
Jillian Tranquilla: Jillian is a multi-medium creative from Calgary Alberta, working in the digital marketing industry as a commercial photographer, videographer and designer. She hosts a podcast on health and wellness and spirituality called the Flaws of Attraction podcast!
Episode 0015 - In this episode: We're talking about productivity and intentionality for creators and freelancers and the things that hold us back from moving forward in our lives and careers. We get into the myth of the 40 hour work week, building better systems, balancing creativity and work, practical tools that have worked for us, and more.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
--
Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and a host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.
Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.
Jillian Tranquilla: Jillian is a multi-medium creative from Calgary Alberta, working in the digital marketing industry as a commercial photographer, videographer and designer. She also hosts a podcast on health and wellness and spirituality called the Flaws of Attraction podcast!
Episode 0014 - In this episode: Garrett King and Irene Rudnyk join the show to dig into the important subject of social media, its impact on our mental health, rediscovering what's important, getting clear on your values, dealing with criticism, and coming through the difficult seasons with clarity on what matters most.
This episode is brought to you by our friends at Alberta Blue Cross and was created to help inspire discussions around the importance of taking care of your health whether it be mental, physical, social, or even financial. We are proud to provide our Socality House team members with Alberta Blue Cross employee health benefits to help them live their best lives.
This episode was recorded in Fall 2022.
About Garrett King:
Garrett King (@shortstache) is a lifestyle photographer with a knack for storytelling. He currently resides in Southern California, but seems to travel anywhere to get the job done. Design, photography, and videography are his main focuses. His unique perspective in the creative industry is evident through his color aesthetic and derivative in his style. Storytelling is a key element he emphasizes through both his personal and professional work. The moments in between are what matters the most. It’s about the bigger picture and journey as a whole.
Garrett is creator on the Canon USA team and has worked with clients ranging from Budweiser, Highland Park Whiskey, Danner Boots, Samsung, LG, Leica, ASUS, Sony, Matador, Mercedes Benz, Smartcar, Infiniti, Apple, Glenfiddich, Acura, Hyundai, DJI, and more.
To see more of Garrett's work visit his website or find him on Instagram.
About Irene Rudnyk:
Irene Rudnyk (@irenerudnykphoto) is a portrait photographer, Youtuber, and educator inspired by feminine beauty. She works to capture the woman in front of her camera in a more creative, romantic manner, putting a lot of thought into the environment and details of the photo to create a visually pleasing and feminine version of the finished product. Irene enjoys helping other photographers with tutorials, behind the scenes, and DIY videos and has built a significant platform and Youtube channel where she instructs and engages with thousands of photographers through her educational videos, workshops, content, and creative work.
To see more of Irene's work, you can find her on 500px, Instagram, and Youtube.
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0013 - In this episode: Creative brand strategist and creator business coach Joey Speers joins the show to talk about a wide range of subjects including how you can build a six-figure creative business by solving problems, creating dream outcomes for your clients, crafting better offers, and much more.
The pricing calculator Joey mentions in this episode can be found here: https://www.creativrise.com/pricingcalculator
About Joey Speers:
Joey Speers is aiming to build a world where more people succeed at doing what they love. After building a 6 figure creative agency as a teenager, Joey decided to share the secrets to building a business, so he started Creativ Rise. Today, Joey is a brand strategist, marketing consultant and communicator.
Find Joey on Instagram
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0012 - In this episode: Filmmaker and YouTuber Sam Newton joins the show to talk about a wide range of subjects including his approach to originality, being different, merging your passions into a unique creative offering, monetizing your creativity, how he launched his career in travel filmmaking and YouTube, and much more.
About Sam Newton:
Sam Newton is a US-based travel filmmaker and Canon Ambassador who has built a career off of creating travel films on YouTube. Known for his funny antics like wearing turtlenecks and calling out the cliches of the travel community, Sam uses a unique blend of humour and cinematography to prove to people that being original will always beat out following trends and copy-pasting work for the algorithm.
Find Sam on Instagram
Find Sam on YouTube
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0011 - In this episode: Tom Noske, a creative entrepreneur, content creator, and ultra-endurance triathlete joins the show from Australia to talk about a wide range of subjects including building an audience and personal brand around the things you love, stepping into your authentic self through your creative work, and his advice and strategies for building out your own creative content pillars, handling criticism and much more.
About Tom Noske:
Tom Noske is a creative entrepreneur and ultra-endurance triathlete living in Australia, sharing his experience and journey in the pursuit of a more meaningful, happier and healthier life in a way that helps others along their unique journeys.
Find Tom on Instagram
Find Tom on YouTube
About this episode's host:
Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and one of the hosts of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Episode 0010 - In this episode: We do a bit of switch-up for this episode as our friend Levi Switzer sits down with Socality founder Scott Bakken and Jonathan Zoeteman to hear more of Scott's story, the origins of Socality, and some of the lessons learned along the way.
Hosts & Guests:
Scott Bakken: Scott is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Jonathan Zoeteman: Jonathan is the operations director at Socality, a portrait and lifestyle photographer, and ambassador for Canon Canada based out of Calgary, Canada.
About our guest host:
Levi Switzer: Levi is a skateboarder, barber, wedding officiant, and host of the @ShredzShop Youtube channel. Levi is based out of Calgary, Canada with his wife Ginger.
Episode 009 - In this episode: Scott sits down with VERO founder Ayman Hariri and VERO Head of Community Tom Hodgson to get the inside scoop straight from the source on what's happening with VERO, what they're building, and why it just might be one of the viable alternatives to Instagram that creatives have been looking for. We left inspired by what they're building and think you will too.
About VERO:
Vero is a social media app with an ad-free, algorithm-free, and no data-mining policy. You can learn more about the app at https://vero.co/.
Learn more about Ayman Hariri: https://vero.co/site/newsroom/ayman-hariri
Learn more about Tom Hodgson: https://vero.co/site/newsroom/tom-hodgson
About the host:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Series 1, Episode 8 - In this episode: Dan Carter, photographer and founder of Common Culture shares the inspiring story of living in South Africa, and using his photography as a motivator to cultivate both storytelling and change. Dan touches on a variety of topics like his creative process, the power that storytelling holds in art, and how to creating meaningful and authentic mindsets that cultivate helping others. We left incredibly inspired from this conversation and believe you will too!
This episode was recorded on June 9, 2021 with a live virtual audience. The full video episode can be seen on YouTube.
About Dan Carter:
Dan Carter is a commercial, travel, and lifestyle photographer, producer, storyteller and social entrepreneur based out of Cape Town, South Africa. Dan's work captures people and places in a profound and meaningful way, and his distinctive style always offers space for the viewer to pause, ask questions, and look deeper. Dan's creative work has taken him around the world, but his passion for coffee, community, and change led him to launch Common Culture in 2021 - a social enterprise initiative merging his passion for coffee and community with the large need for employment and vocational education in South Africa.
Learn more about Common Culture at www.commonculture.co.za
Find Dan on Instagram at https://www.instagram.com/dancarter/
Find Common Culture on Instagram at https://www.instagram.com/commonza/
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus
Series 1, Episode 7 - In this episode: Mike & Mitzi Payne of Arcade Studios and the Waves Social Podcast talk about scaling and growing a creative business, behind the scenes stories of the making of "Some Good News" with John Krasinski, lessons in building and leading a team, and plenty of inspiring stories from their work thus far.
This episode was recorded on May 12, 2021 with a live virtual audience.About Mike & Mitzi Payne:
Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and they’re hot off a Webby Award for their work with John Krasinski's "Some Good News”.
Learn more about Arcade Studios at www.arcadearcade.ca
Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104
Find Arcade on Instagram: https://www.instagram.com/helloarcade/
Find Mike on Instagram: https://www.instagram.com/mmmiiike/
Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus
Series 1, Episode 6 - In this episode: Daniel Flynn, co-founder and managing director of THANKYOU shares the inspiring story of how the Australia-based disruptive consumer products social enterprise THANKYOU was born, and the lessons they've learned along the way as they prepare to take their vision to the world. Daniel touches on everything from leadership, the routines that keep him grounded, and what it takes to bring audacious world-changing ideas into reality. We left so inspired from this conversation and believe you will too!
This episode was recorded on April 14, 2021 with a live virtual audience. The full video episode can be seen on YouTube.
About Daniel Flynn:
Determined and resourceful, Daniel Flynn is the co-founder and managing director of one of Australia’s most successful startups, Thankyou. He co-founded Thankyou at the age of 19, and today 12 years later, Thankyou’s products are stocked by major retailers in Australia, with every product contributing to helping end global poverty. To date, Thankyou has raised over $17 million to impact the lives of people across 22 countries.
Learn more about Thankyou at https://www.thankyou.co
Find Daniel on Instagram at https://www.instagram.com/danielflynn88
Find Thankyou on Instagram at https://www.instagram.com/thankyouaus
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus
Series 1, Episode 5 - In this episode we are joined by creators, YouTubers, and filmmakers Chris Hau and Lizzie Peirce for our fifth episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:
- Getting started with freelancing, YouTube, and creativity as a career
- Is social media killing your creativity?
- Measuring success outside of numbers
- Managing and avoiding creative burnout
- Coming up with good ideas for content and videos
- Advice for couples working together
- & more
This episode was recorded on March 24, 2021 with a live virtual audience. The full video episode can be seen on YouTube.
About Chris Hau & Lizzie Peirce:
Chris and Lizzie are YouTubers, filmmakers, photographers, and owners of Know Hau Media Operations Inc. in Toronto, Canada. With a specialty in corporate video, they soon pivoted to commercial and travel based content. Some of their clients include Corona, Toyota, Mercedes Benz, Adobe, Google, Northface, and The Scotland Tourism Board, amongst others. Their growing expertise in viral videos for their Know Hau Media clients soon influenced them to grow their own social media platforms. Chris and Lizzie produce a variety of of creative content ranging from short films to educational photography and video tutorials. Their work is frequently aimed to inspire young creators to start their own creative business and help provide them with the tips and tools to do so.
Chris' YouTube Channel
Lizzie's YouTube Channel
Chris on Instagram:
https://www.instagram.com/thechrishau/
Lizzie on Instagram:
https://www.instagram.com/lizziepeirce/
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus
Series 1, Episode 4 - In this episode we are joined by Kohl Crecelius, co-founder and CEO of two social impact apparel brands - Known Supply and Krochet Kids intl. for our fourth episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:
- Changing our perspective and approach around the idea of "impact"
- Making ethical buying decisions a part of your daily life
- Scaling and growing a business
- Understanding what's wrong with the fashion industry currently
- Bringing a dream into reality
- Unrealistic expectations when starting a business or organization
- Finding the balance between "for profit" and "for good"
- Vulnerability and creating meaningful relationships
- Overcoming self-doubt and resistance
This episode was recorded on March 10, 2021 with a live virtual audience.
About Kohl Crecelius:
Kohl Crecelius is the co-founder and CEO of two social impact apparel brands — KNOWN SUPPLY and Krochet Kids intl. Working with people in developing nations, and developed nations, his dream is to see people using their passions to make a positive impact on the world around them.
Kohl on Instagram: https://www.instagram.com/kohlgreyson/
Learn more about Known Supply at their website: https://knownsupply.com/
Learn more about Krochet Kids intl. at their website: https://krochetkids.com/
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus
Series 1, Episode 3 - In this episode we are joined by Gareth Pon from Havas Creative and Maurice Li from Stay & Wander for a wide ranging conversation covering subjects including: "is Instagram dead?", the future of social media and the creative industry, developing your creative voice and setting trends, secrets for networking with brands and agencies and much much more!
This episode was recorded on February 24, 2021 with a live virtual audience.
ABOUT MAURICE LI:
Maurice Li is a photographer, as well as co-founder & director of renowned content agency Stay & Wander. He left a successful career in venture capital over a decade ago to pursue his passion for commercial travel photography and campaign production and hasn’t looked back. Early on Maurice noticed a void in the market—commercial photography and videography simply were not keeping up with the voracious appetite and unique demands of the social media age. As a response, in 2013 he co-founded Stay & Wander, one of the first digital content agencies to specialize in social-first yet world-class, commercially versatile visuals and influencer-led advertising campaigns. In 2011, Maurice was selected as Destination Canada's official photographer & social media content creator for the Duke & Duchess of Cambridge aka Will & Kate’s Royal Tour of Canada. Since then, he has worked with notable clients such as Apple, Canon, Google, BMW, Travel Alberta, Dolce & Gabbana, Lexus, Icebreaker, Coca-Cola, TED, Marriott International and many more throughout all stages of the content production process. Maurice and his work have been featured and published by prominent media outlets & sites including The Guardian, Trip Advisor, Booooooom!, PDN Photo District News and the Boston Globe. You can see more of his photography work at @maurice on Instagram and learn more about Stay & Wander at stayandwander.com
ABOUT GARETH PON:
Gareth is a South African born, Atlanta Dwelling (For Now), Creative Director, Effulgent Daydreamer, Multifaceted Maker, Photographer, Storyteller and at some stage was Africa’s Top Instagrammer. He's a big dreamer that everyone should have at least one ridiculous dream they believe can come true and since he can remember, his has been to go to space. Gareth loves ideas, and he also hides a rocket in all of his instagram posts (an idea he had a while ago to get people pause in their day and take some time to investigate the details of his photos). He is currently a creative director at Havas Creative and leads all the social campaigns for @cocacola. Before this he was traveling full time and running his own business as a creative consultant and helping brands build their visual presence online. Find Gareth on Instagram @garethpon or Google him to find more of his work online.
Series 1, Episode 2 - In this episode we are joined by artist, poet, and musician Morgan Harper Nichols for the second episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:
- Finding your creative voice
- Motherhood and growing up
- Building creative daily practices
- Creating with intention
- Social media practices
- Building and growing your creative business
- Morgan reads from her new book "How Far You Have Come"
- Her new songwriting daily practice
- And much, much more
This episode was recorded on February 10, 2021 with a live virtual audience.
About Morgan Harper Nichols:
Morgan Harper Nichols is an artist and poet whose work is inspired by real life interactions and stories. Morgan spent the first couple of years of her professional life as a college admission counselor, and then, as a full-time touring singer-songwriter and musician. It was on the road that she cultivated her curiosity and passion for writing, art, and design and slowly began to share her work online. In 2017, Morgan started a project where she invites people to submit their stories to her website. From there, she creates art as a response to their stories and sends it to them before sharing the work publicly. All stories and names are kept private. The fruit of this project is shared daily around social media, in publications, and various creative collaborations and installations. As an artist, Morgan has been collaborated with a wide range of brands including Coach, Adobe, Vogue Singapore, Aerie, and more. As a designer and author her work has been available in many stores, including Anthropologie, Barnes and Noble, and Target. Her book of poetry and art, “All Along You Were Blooming,” is available where books are sold. She is on the board of directors at TWLOHA (To Write Love on Her Arms). Morgan is originally from Atlanta, Georgia, and she and her husband Patrick currently reside with their son Jacob, in Phoenix, Arizona, where you can also find her studio and shop, Garden24.
Morgan's YouTube: https://www.youtube.com/user/itsmorganmusic1
Morgan's Instagram: https://www.instagram.com/morganharpernichols/
Morgan's New Book: https://www.amazon.com/How-Far-You-Have-Come/dp/0310456592/
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus
Series 1, Episode 1 - In this episode we are joined by photographer and YouTuber Jessica Kobeissi for our very first episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:
- Building confidence as a creator
- Jessica talks advice for getting started on YouTube
- Finding your niche, theme, and creative style
- How to improve your work and overcoming comparison
- Behind the scenes stories of Jessica's shoots (The Pink Dress!)
- Her new series - Low Res w/ Jess
- Blind Reaction videos - ANTM
- Her favorite travel and food experiences (AND best pizza toppings)
This episode was recorded on January 27, 2021 with a live virtual audience.
About Jessica Kobeissi:
Jessica Kobeissi is an Arab-American portrait and fashion photographer from Detroit, Michigan. Graduating with a BFA in Graphic Design, she worked at a marketing agency as a designer for 2 years. After being laid off from her job, she switched gears to become a photographer full time. This allowed her to focus solely on photography, eventually kickstarting her Youtube Channel. With over 130+ million views, she is the #1 female photographer on Youtube and has created several popular viral photography series such as “4 Photographers Shoot The Same Model” and “Taking Pictures of Strangers”. She’s worked with top modeling agencies NEXT, Elite, The Lions, Photogenics, Ford and Wilhelmina while also serving as a Canon brand ambassador.
Jessica's Youtube: https://www.youtube.com/channel/UCvs_Clo5c1u2hXwv0zEG6rw
Jessica's Instagram: https://www.instagram.com/jessicakobeissi/
About the hosts:
Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
Scott's Instagram: https://www.instagram.com/scottcbakken
Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.
Zack's Instagram: https://www.instagram.com/zmelhus