State of the Consumer: Recent Episodes
Suzy
As human behaviors, attitudes, and preferences continue to shape and shift, how do you adapt, connect, and innovate -- with your consumers in mind? Suzy's founder and CEO, Matt Britton, will be joined by market research leaders, experts, and trend spotters to unpack the unknowns and understand the future whims and wishes of consumers.
Join Geoff Colon, Microsoft Advertising’s Head of Brand Studio, and Matt Britton, Suzy’s Founder & CEO, for a keynote presentation on the State of the 5, a comprehensive report from Suzy and Microsoft that uncovers consumer opinion on travel, retail, health & wellness, technology, and finance.
The rise of content platform TikTok, with over 100 million monthly active users in 2020 alone, has created a need for brands to reach and evolve with a new generation of consumers, one that has a stronger sense of self-expression and individualism than ever before.
In the next State of the Consumer webinar, Suzy’s Founder & CEO Matt Britton and TikTok’s Head of North America Business Marketing, Sofia Hernandez, will present a trend report on how TikTok is influencing culture, consumers, and the competition.
They’ll then be joined by an expert panel to unpack the behaviors of these influential consumers — from the types of products they buy to how they interact with brands, what they value — and how brands can harness their purchasing power.
The current crisis continues to alter consumer spending habits in new ways.
The onset of the pandemic saw massive declines in spending levels — at its worst, dropping nearly 33% in the first half of 2020. In the latter half of the year, there was a sharp increase in both savings rates and consumption, due in large part to changing spending patterns and a record-breaking holiday season.
What will consumer spending look like in 2021?
Using insights from Suzy’s real-time market research platform, Suzy’s President Avi Savar will explore the ways consumers are reimagining how and where they spend their money, why brands must be ready to anticipate these trends, and what financial services companies can do to help right now.
Don’t miss Suzy CEO & Founder Matt Britton as he peers into his crystal Suzy ball and presents his predictions on consumer trends for the year ahead, all based on consumer insights from Suzy, a real-time market research platform.
After 2020, consumers are forever changed. Join this conversation if you want to learn how brands can jump ahead of the curve and set themselves up to better understand their target consumers in 2021. From e-sports creating a cultural movement to the renaissance of the automobile and CPGs behaving like startups, you’ll learn what emerging trends to watch for in 2021 and where consumer behavior is headed.
No one knows what the future holds, but Suzy’s real-time market research insights can help brands prepare.
After 10 long months, consumers and brands alike have long settled into the new normal. But as many brace for a second wave, the new normal appears to be shifting again. While we may be better prepared and less naive the second time around, there are bound to be even more profound effects on consumer behavior.
Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton reveals emerging consumer trends as social distancing measures, school shutdowns, and state lockdowns begin again in earnest.
Agenda
- How consumers are feeling as the next wave approaches
- What brands can do to alleviate and anticipate consumer concerns
- Which behaviors and attitudes have evolved since Suzy first began tracking consumer sentiment in the spring
Two months ago, we predicted how consumers planned to shop, gift, and celebrate during the upcoming holiday season. This month, we’re partnering with e-commerce platform MikMak to uncover exactly how consumers are spending their holiday budgets.
Using Suzy’s real-time market research platform, Suzy Founder & CEO Matt Britton and MikMak Founder & CEO Rachel Tipograph will uncover what consumers purchased, how they shopped, and who they bought for on Black Friday and Cyber Monday.
Tune in to learn how the holiday season may shake out and what this could mean for industries that rely heavily on holiday-related sales, from CPG and food & beverage to consumer electronics and personal care.
Will we be home for Christmas? Like much of 2020, this year’s plans for holiday travel, shopping, and merriment look anything but certain.
Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton & Total Retail Magazine Editor-in-Chief Joe Keenan will gauge the holiday spirit and explore how consumers plan to celebrate this year.
Some experts predict holiday spending will grow in 2020, while others aren’t convinced brands should expect the same demand. Likewise, it’s assumed that many Americans will cancel their holiday travel this year -- but, with careful planning, many may still make their annual holiday treks.
Even though we’ve gotten used to wearing masks, Halloween is expected to look a little different this year, as consumers find safe and creative ways to still celebrate. According to the National Retail Federation, Halloween spending is expected to reach $8.05 billion this year, but that’s down slightly from 2019.
Without Halloween parades, haunted houses, trick-or-treaters, or costume contests, what will the impact be for businesses that rely heavily on Halloween-related sales -- like retailers, candy makers, or specialty stores? Will consumers be swayed by in-store Halloween displays, or will they shop online? Will candy sales plummet, or will people buy in bulk? Will elaborate costumes reign supreme, or will parents take on a DIY approach?
Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton and Candy Industry Editor Crystal Lindell will explore how consumers plan to celebrate Halloween this October and what brands can do to save the haunted holiday.
Join CEO of Suzy, Matt Britton & Scott Lachut, President of Research and Strategy at PSFK for a webinar about Suzy’s latest consumer sentiment report, which analyzes today’s digital shopping behaviors and trends and examines the future of e-commerce. The discussion will be packed with real-time insights sourced directly from Suzy’s market research platform.
Agenda
- How have people used social media to shop and to buy?
- Do consumers find e-comm related SMS communications intrusive or helpful?
- Have people accepted e-comm financing for larger purchases?
- Are AR or VR being used to "test" items, like IKEA furniture, in homes?
- Are we ready or curious about voice shopping tools such Alexa?
- Does an e-comm/D2C environmental practices impact purchase? (i.e., shipping sustainability)
Normally August marks the beginning of back-to-school shopping, impacting almost every retail category from clothing to technology and beyond. But if there’s one thing 2020 hasn’t been yet, it’s normal. While the court of public opinion debates between reopening schools and returning to remote education, the country’s students and teachers still have to plan ahead for completely uncharted territory. Will demand for masks and face shields outpace pencils and backpacks? What happens in the case of a second wave? And how will all this uncertainty affect the businesses that rely on back-to-school shoppers to stay solvent?
To explore these questions and more, join Crayola VP Richard Stringer and Suzy CEO Matt Britton for a discussion of Suzy’s latest consumer sentiment report, sourced with real-time insights from our advanced market research platform.
Join this special edition webinar featuring Domino Media Group Deputy Editor Lindsay Mather. Domino is the ultimate media publication focused on life and the home.
It’s no coincidence that plant nurseries are thriving, furniture retailers are breaking records, and DIY home improvement companies like Home Depot, Lowes, Sherwin-Williams have reported “unprecedented demand” for their products and services. After months of social distancing, many people are reevaluating their connections to the place they’ve spent the vast majority of their time lately: their homes.
Using real-time insights from our verified consumer network, Suzy Founder/CEO Matt Britton and Domino Media Group Deputy Editor Lindsay Mather will embark together on a room-by-room tour of the typical American house to explore how consumers have transformed their living spaces in 2020 — from finishing DIY projects to choosing new kitchen appliances, and even redefining what “home” means to them.
As of last year, 39% of the U.S. population lived in the largest 4% of cities… but is that about to change?
Despite its reputation as the largest city in the United States, the population of New York City has actually declined over the last three years — and that was before it became the epicenter of a massive COVID-19 outbreak. Now with over 200,000 confirmed cases in the area, many New Yorkers have fled their urban lifestyles for less crowded surroundings, as others force themselves to adjust to social distancing with limited space.
To better understand the long-term effects that this crisis may have on our nation’s urban centers, Suzy CEO and Founder Matt Britton and Smart Cities Dive, Senior Editor Kristin Musulin will examine the behavior of verified city-dwelling consumers from our real-time market research platform, and look to NYC as the model for how cities of the future may continue to evolve.
“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation.
In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.
In this webinar, you will learn:
- How consumers are reevaluating previously-held priorities and embracing new methods to fulfill their needs.
- Which of the biggest cultural “kicks” have left the door open for new growth opportunities.
- What successful companies are already doing to break out and innovate beyond category boundaries.
- Emerging areas of development for new products, branding, messaging, and more.
In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come.
Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.
Presented by Suzy, a real-time market research platform.
Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
In Part 6 of our ongoing webinar series, Suzy founder and CEO, Matt Britton, and entrepreneur and former NFL standout, Dhani Jones, will share real-time data and uncover insights on the latest shifts in sentiment and explore how instability in our nation is impacting consumer behavior.
The last few months have upended life in America. People have been plagued by uncertainty in virtually every part of their lives. Questioning all decisions, big and small, from whether it is safe to go to the grocery store to if they will have a job in the impending recession. The country is recognizing further instability as recent protests have shown. This week we will explore how this instability is impacting consumers and their relationship with brands.
Presented by Suzy, a real-time market research platform.
Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
In Part 5 (Mindset, Behaviors, and Attitudes) of our ongoing webinar series, Suzy Founder and CEO Matt Britton sets his sights not just on how U.S. consumers are behaving during the pandemic, but what they’re thinking and feeling, especially as states begin to reopen their economies.
Using data from our real-time market research platform, we investigate what consumers are thinking about the future, their basic needs, existential questions they have, and their dreams of returning to normal. And Matt provides actionable tips on how brands can apply these insights to their ongoing initiatives and deeply connect with consumers as the crisis continues.
Presented by Suzy, a real-time market research platform.
Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
An exclusive research study conducted on the Suzy real-time market research platform that dives into how 1000+ consumers are approaching and reacting to COVID-19.
In this episode, Suzy Founder and CEO Matt Britton uncovers how U.S. consumer behavior has changed in the past 2 weeks as a result of the COVID-19 crisis. Using findings taken directly from our real-time consumer insights platform, he reveals emerging trends and forecasts where consumers are heading during the next 60 days as parts of the country begin to open back up and what companies can do to better assuage and anticipate their customers’ anxieties in the meantime.
The research covers the following topics with actionable recommendations to integrate into your strategy:
- Current state of consumer sentiment
- Online grocery and retail shopping patterns
- Emergence of the (virtual) experience economy
- Rise of DIY beauty, home cooking and more
- Social media during social distancing
- How parents are approaching summer camps, back-to-school and beyond…
Presented by Suzy
Suzy is a real-time market research platform that helps you make better, faster, more data-driven decisions. Whether you’re a novice or an expert researcher, our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
View the presentation here
As the biggest global crisis in modern history rages onward, social media now plays a central role in helping people communicate, get news, and stay informed — which means that companies need to pay attention. Hosted by leading social media experts, Matt Britton (Suzy CEO & Founder) and Toby Daniels (Social Media Week Founder), this comprehensive research presentation explored how COVID-19 is impacting the way consumers engage with what they encounter online, and how brands can and should shift their social strategies during these uncertain times.
In this episode you will learn about:
- How consumer behavior is shifting on leading social media platforms
- Emerging social media trends and patterns
- Best practices for engaging with consumers across each platform
- The evolution and future of social media in a post-quarantine world
Presented by Suzy
Suzy is a real-time market research platform that helps you make better, faster, more data-driven decisions. Whether you’re a novice or an expert researcher, our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
Suzy Founder and CEO Matt Britton uncovered how U.S. consumer behavior is beginning to change as a result of the COVID-19 crisis. Using findings taken directly from our real-time consumer insights platform, we explored how the “New Normal” in a post-quarantine world might develop, and what companies can do to better assuage and anticipate their customers’ anxieties in the meantime.
Over the course of the podcast, you will learn about:
- Changes in consumer sentiment over the past month
- Shifting shopping patterns, both online and offline
- Emerging trends in entertainment and leisure
- How working from home is affecting newly remote employees
- Concerns and needs of parents with remote-learning children
- How consumers envision a post-COVID-19 world
Presented by Suzy, a real-time market research platform.
Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
Click here for the presentation.
Hosted by Suzy CEO & Founder Matt Britton, this episode explores how COVID-19 is impacting the way that consumers engage with media and advertising. The episode also includes a special interview with iHeartMedia Executive Vice President & Chief Marketing Officer Gayle Troberman.
In this podcast you will learn how to:
- Understand shifting consumer behaviors
- Get your brand messaging right, especially during uncertain times
- Gauge how and when consumers want to engage with media
- Find out how to pinpoint what real consumers actually want and need
Presented by Suzy
Suzy is a real-time market research platform that helps you make better, faster, more data-driven decisions. Whether you’re a novice or an expert researcher, our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
Guest Appearance by iHeartMedia
iHeartMedia is a leading global media and entertainment company specializing in radio, mobile, social, live events and on-demand entertainment.
Click here for the presentation
Over the past month, the market research experts at Suzy have been tracking consumer sentiment in relation to the growing COVID-19 crisis. On March 20th, Suzy CEO and Founder Matt Britton shared the latest results from our research, including:
- Evolving Concerns: How consumer behavior and attitudes have evolved since we first presented our findings on March 5th
- Survival vs. Sanity: Which products consumers are - and aren’t - buying and their changing plans for big ticket purchases
- Educating vs. Selling: How entertainment and technology companies can respond to consumer needs without exploiting consumer trust
Presented by Suzy, a real-time market research platform.
Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
Click here to view the presentation
As the Coronavirus crisis continues to escalate around the world, it’s begun to dramatically affect the American psyche.
In this forty-five minute webinar, Suzy Founder and CEO Matt Britton will explore how U.S. consumers are adjusting to this new reality – and what companies can do to better assuage and anticipate their worries – with findings taken directly from our real-time consumer insights platform.
In this episode you will learn about:
- How Coronavirus is changing behavior
- Which demographics and brands are most affected
- Who consumers view as trusted information sources
- What companies can do to listen to consumer fears
Presented by Suzy, a real-time market research platform.
Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.
Click here to view the presentation