Original Marketing: Recent Episodes
Directive
Cut through the white noise of interchangeable podcasts about “marketing best practices.” Cut through the trendy strategies and growth hacks, buzzwords and keyword stuffing. Cut through to the real insights that shape the marketing world. Tune in for two expert strategists diving straight into the insights we are all looking for.
On this episode, our hosts Garrett Mehrguth and Brady Cramm discuss everything you need to know about the Cannes Lions Awards.
On this episode, our hosts Garrett Mehrguth and Brady Cramm discuss the new Apple Visions Pros and what you should know about their marketing strategy.
On this episode our hosts Garrett Mehrguth and Brady Cramm talk about Taylor Swift's influence on the market.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss everything you need to know about AI in marketing.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the marketing strategy of blue checks and the Chat GPT app.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the marketing strategy for beer ads.
On this episode, hosts Garrett Mehrguth and Brady Cramm talk about BBDO's warning against AI and the concept of the "Chad" marketer.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the marketing strategy for AI Models & Crocs.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the marketing strategy for Nordstrom Rack and HBO Max.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the Pepsi logo changes and how to make events better.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the AI boom led by ChatGPT, OpenAI and well as the influencer space in B2B.
On this episode, hosts Garrett Mehrguth and Brady Cramm recreate and innovate on the go-to-market strategy for food courts.
On this episode, hosts Garrett Mehrguth and Brady Cramm recreate the go-to-market strategy for the health & wellness space.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss why Salesforce has a monopoly and create the go-to-market strategy for Mattress Toppers.
On this episode, hosts Garrett Mehrguth and Brady Cramm create a brand new go-to-market strategy for Coffee & Creamer.
On this episode of Original Marketing, hosts Garrett Mehrguth and Brady Cramm watch and break down every single 2023 Superbowl ad.
On this episode of original marketing, hosts Garrett Mehrguth and Brady Cramm innovate on the go-to-market strategy for sneaker brands!
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the power of storytelling, understanding your customers and recreate the go-to-market strategy for Barber Shops
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the power of in-person sales, marketing expectations for 2023 and recreate the go-to-market strategy for athletic leisure Wear.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss how to use your own data in advertising and recreate the go-to-market strategy for Fishing Charters.
On this episode, hosts Garrett Mehrguth and Brady Cramm discuss the power of AI in marketing and recreating the Go-To-Market strategy for Office Buildings.
On this episode, hosts Garrett Mehrguth and Brady Cramm create the go-to-market strategy for Amusement Parks, discuss building your own data for targets, Google’s auto recommendations and so much more.
On this episode, hosts Garrett Mehrguth and Brady Cramm create the go-to-market strategy for Cruise Lines.
On this episode, hosts Garrett Mehrguth and Brady Cramm create the go-to-market strategy for The Metaverse which they should focus on what it can do for consumers now, not in the future.
On this episode, hosts Garrett Mehrguth and Brady Cramm create the go-to-market strategy for Rainbow Sandals that could blow them up, and the power of creatively integrating product with advertising.
On this episode, hosts Garrett Mehrguth and Brady Cramm talk about how to In-N-Out could expand to the east coast, proximity marketing and the power of remarketing ads.
On this episode, hosts Garrett Mehrguth and Brady Cramm talk about how to make Motels a destination people care about, specialists vs. generalists and why Marketing has less control than we think.
On this episode, hosts Garrett Mehrguth and Brady Cramm talk about rethinking and marketing a new airline, why the world needs more artists and the importance of your brand
On this episode, hosts Garrett Mehrguth and Brady Cramm talk about creating and marketing the craft light beer company we've always wanted and B2B companies using celeberity endorsements.
Welcome to episode 11 of the Original Marketing Podcast. On this episode, hosts Garrett Mehrguth and Brady Cramm talk about building trust with your buyers through authenticity and a better way to go to market with laundromats.
Welcome to episode 10 of the Original Marketing Podcast. On this episode, hosts Garrett Mehrguth and Brady Cramm talk about reducing pyschological friction and finding what customers really want.
Welcome to episode 9 of the Original Marketing Podcast. On this episode, hosts Garrett Mehrguth and Brady Cramm talk about the explosion of the brand Liquid Death, shock marketing and how to make the golf experience, better.
Welcome to episode 8 of the Original Marketing Podcast. On this episode, hosts Garrett Mehrguth and Brady Cramm talk through how they would do the marketing for Tesla, the power of the Lego brand and more!
Welcome to episode 7 of the Original Marketing Podcast. On this episode hosts Garrett Mehrguth and Brady Cramm talk through the ins and outs of creating a new style of car wash, the Starbucks of car washes. They dive deep into what they would do different and how to market it with localized targeting and micro-influencers.
Garrett Mehrguth and Brady Cramm dive into applying phychology to marketing. Micro commitments with multi-step forms, the power of creativity in marketing and building a new marketing for the lottery.
Garrett Mehrguth and Brady Cramm dive into social algorithims, if marketing awards are still relevant and building trust with your buyer.
Garrett Mehrguth and Brady Cramm dive into brand discoverabilty, marketing culture and the importance of work ownership.
Garrett Mehrguth and Brady Cramm dive into marketing for impact rather than approval, is dark social something we should even worry about? and the importance of being in your buyer shoes.
Welcome to the first episode of the Original Marketing Podcast - by Directive. Our hosts Garrett Mehrguth and Brady Cramm dive in with charm timing, roach motels and question if the 2022 recession is real?