Channel Chats with Tina: Recent Episodes
harry.radcliffe@wearetwogether.com
Channel Chats with Tina, hosted by Tina S. O’Dell, is a new Juniper podcast series for channel partner marketers. We cover topics like professional development while juggling parenting duties, how to effectively collect and use data, why minor league baseball games are great for holding effective events, and much more. Listen anywhere you get your podcasts!
Fan-favorite Bob Friday returns to Channel Chats to share his insights on AI's remarkable evolution over the past year. From agent frameworks to self-driving taxis, Juniper's Chief AI Officer explores how AI is transforming business and what's coming in 2024. A fascinating follow-up you won't want to miss!
Join Tina and Harry as they explore how AI is reshaping email marketing. Discover strategies for content optimization, targeting strategies, and navigating data privacy in this dynamic discussion. Listen in for practical tips to elevate your email campaigns in the age of AI.
Join Tina and Harry as they explore AI's impact on content creation with Juniper intern Halo Lynch. Discover how AI is revolutionizing marketing tasks, from crafting customer profiles to mastering the art of prompt engineering. We share time-saving advantages, practical applications, and valuable insights into the future of AI-powered marketing.
Join Tina and Harry as they explore the power of mentorship in career development in The Mentorship Episode. Discover how to find a mentor, build meaningful relationships, and leverage these connections for personal and professional growth. Learn from Tina's inspiring mentorship stories and gain valuable insights to advance your career.
Unlock the secrets of influential leadership with Tina and Harry in The Influential Leader Episode. Discover how to wield influence ethically, build trust at any career stage, and become an agile leader in today's fast-paced world. From practical tips to inspiring examples, this episode is your roadmap to leadership success.
We introduced AI with Juniper’s Bob Friday, and now we’re diving in deeper with AI authority Jonathan Sedger, Director of Innovation at a leading B2B marketing agency, to explore AI's meteoric rise in marketing. Uncover game-changing tools, navigate ethical challenges, and glimpse into the future of AI-powered creativity in The AI Power Episode of the Channel Chats podcast.
In The Hub Highlight Episode, Liz Woodward, curator of the Hub, updates Tina and Harry on Juniper’s partner portal, and how it provides partners of all levels easy access to marketing assets, product portals, and more. Tune in to find out how the Hub helps partners leverage resources to save time and sell more.
We’re calling this one The Major Update Episode of the Channel Chats podcast because Tina has news to share about Juniper’s planned merger with HPE, the latest Gartner rankings, AI-Native NOW marketing assets, and upcoming branding changes. If that wasn’t enough, we also talk about the roadmap for future webinars and events.
In The Tools Episode of the Channel Chats podcast, Tina and Harry discuss Juniper’s most effective marketing resources for partners and offer hard-earned advice on when to use each piece to nudge your prospects through the sales funnel.
Who is your ideal customer? In the Ideal Customer Profile Episode of the Channel Chats podcast, Tina and Harry dive deep into using data to craft your Ideal Customer Profile (ICP). We determine how to identify the traits that have defined your best customers in the past and how to use that model to predict the purchasing behavior of your future customers. Get ready to sharpen your focus, slash costs, and skyrocket results.
We’re taking a fresh look at marketing plans. In The Marketing Plan Episode, Tina and Harry look at what makes a dynamic and truly useful marketing plan and why marketers should review their own plans more frequently. We then walk through the steps that lead to a successful plan and increased sales.
The Unconventional Marketing Episode of our Channel Chats podcast goes beyond emails, events, and social media posts and makes the case for coloring outside the lines. What about doing something unexpected to get your message out and generate interest? We’ll share examples of the best ideas, and help you make a splash.
On this episode, Tina and Harry sit down with AI visionary Bob Friday, Juniper Networks' Chief AI Officer, CTO, and the creator of Marvis. AI remains the big topic in the tech world; but it’s still shrouded in a touch of mystery and uncertainty. What can it actually do, how fast is it evolving, and what does its meteoric rise mean for channel marketing? Dive in for a fascinating conversation with AI visionary Bob Friday, and you might even discover how AI can liberate you from endless meetings!
It's been an entire year since the start of the Channel Chats podcast, and Tina and Harry are taking time to reflect. Tune into The Reflection Episode to hear them discuss the most important lessons they learned from guests this year, why the episodes on strategy, internships, and Use Cases were the most listened to, the future of the podcast, and so much more!
The Ecosystem Episode begins with good news for channel partners from the analysts at Canalys showing massive growth in U.S. IT spending, reaching $1.8 trillion in 2023. Tina explains the report, then talks about the resources that Juniper has developed to help channel marketers take advantage of this moment. Read the full Canalys article here: https://www.canalys.com/newsroom/worldwide-total-addressable-IT-market-2023
What’s it like being an intern at Juniper? Tina and Harry are joined by marketing interns Taylor and Elizabeth, who share their experiences in the Summer Internship Program. You’ll hear tips to get that first interview, how the program works, and what Taylor and Beth got out of their time at Juniper.
Join Tina and Harry, along with special guest Candace Mitchell, Channel Marketing Manager at Juniper Networks, as they explain online marketplaces. Together, they’ll cover how marketplaces work, who can join, and what they mean for the relationships marketers have developed with their customers. As more businesses move to the cloud, marketplaces will become central to the way businesses purchase services, so tune in for the benefits and the pitfalls of these powerful tools.
Join Tina and Harry, along with special guest Candace Mitchell, Channel Marketing Manager at Juniper Networks, as they explain online marketplaces. Together, they’ll cover how marketplaces work, who can join, and what they mean for the relationships marketers have developed with their customers. There are two versions of this episode, this is the extended length “Taylor’s Version.” Our hosts dive into why Taylor Swift’s artistry is like an invisible string connecting their happiness, peace, and their own careers.
Tune in as Tina and Harry talk about more tools you can use to help you sell. This episode is all about use cases, showing how Juniper and our partners combine forces to meet customer needs. Tina shares what goes into a powerful use case, where to introduce them in the nurture process, and how they show prospects what to expect. All that, and Tina’s Top Two, in the Use Case Episode of Channel Chats.
The power of personal relationships for channel marketers can’t be denied. Whether you meet your next customer at mixers, networking events, ice cream socials or PTA meetings, the connections you make are going to drive your next wave of sales. Join Tina and Harry as they talk about the importance of networking, how to keep in touch, and how to cultivate those connections. Maybe it really is about who you know.
When you’ve been in the marketing business for over two decades, you learn some things. Dig out your iPod and tune in to The Evolution Episode of the Channel Chats podcast to hear Tina reflect on how changes in technology have changed marketing and how marketers can adapt. She’ll share her perspective on an industry in flux and why it’s important to evolve, along with the challenge of adapting to new ways of doing things.
There’s gold in those leads, and in this episode of Channel Chats. In this episode, Tina and Harry mine the ground of prospecting for leads. Where should channel marketers look for sales prospects? Is it weird to look for prospects at someone else’s event? Is cold calling still a thing? Find out how to make the best use of your prospecting time in Episode 9.
Our special guest is Juniper’s Brand Marketing Director, Jennifer Hirsch, who shares her insights into the most effective platforms for paid media. We also talk about the differences between paid, owned, and earned media and what the appropriate times are to use each.
In this episode, Tina shares her strategic approach to channel marketing so that you can get the most from your marketing dollar. Hear about the fundamentals of a marketing plan and why strategy is critical in this time of tightening budgets. Download the latest episode, and find out about Tina’s resolutions for the New Year that you’ll want to adopt!
With so much chatter about social media, Tina and Harry dive in to the benefits of building your personal and business brands on LinkedIn. Plus, what to wear in your headshot, when lurking works, and whether posting pictures of your pets makes sense.
In this episode, Tina and Harry welcome their first guest, Dallas-based B2B content strategist and storyteller, Katherine Dollar to the podcast. She discusses the importance of developing a story to engage customers and build brands, and how science fiction is so much more than lasers and robots.
Christmas in the middle of Summer? Tina and Harry dive into advance holiday planning, timing for booking events, personalized cards, and of course, chocolate.
Why is event marketing so important? Tina and Harry apply the personal touch to in-person marketing with tips and tricks to create an effective event.
We dive right into data in our big KPI episode! Tina and Harry chat about analytics, reporting, and the joys of TLAs (three-letter acronyms).
In the premiere episode of Channel Chats with Tina, we meet Tina S. O’Dell, Director of Global Channel Marketing at Juniper Networks. Learn why Tina chose channel marketing, what’s the deal with Ohio, and the joys of carpooling. With Harry Radcliffe.