Retail Oriented: Recent Episodes
Sales Factory
Sales Factory presents Retail Oriented, the podcast with the answers your toughest questions about getting your products onto the physical and digital shelves. VP of Retail Sales Mike Fowler sits down with sales and marketing experts to discover how to win your PLR, comp the comp, and sell in and sell through.
This week, Mike is joined by long-time friend, colleague, and VP of Business Development at Sales Factory, Jenni Becker, to discuss her journey as a manufacturer turned marketer.
On this week's episode, Mike chats with Sales Factory colleague and head of AI, Juan Hernandez, about artificial intelligence and how it's affecting retail landscape today and how it'll continue to shape it in the future.
On this week's episode, Mike sits down with fellow Sales Factory peeps, Anjali Shah and Janae McQueen, to reflect on their journeys as new homebuyers and their DIY experiences.
This week, Mike picks up where he left off on his conversation with CEO of Startle, Adam Castleton, on the science behind consumer experience at retail.
On this episode of Retail Oriented, Mike chats with CEO of Startle, Adam Castleton, about the science behind curating a memorable consumer experience on the retail floor.
On this episode of Retail Oriented, Mike talks with Varne't Hoskins, Strategist at BBDO and former Sales Factory employee, about what it means to know your retailer's brand and how critical it is to do so.
On this episode of Retail Oriented, Mike chats with podcaster and founder of "The Money Pit Home Improvement Podcast" Tom Kraeutler about DIYer education at retail.
On this episode of Retail Oriented, Mike continues his conversation with Emily Bratton, Sales Factory's VP of Digital & Ecommerce, regarding what the future might hold for Amazon and whether or not, and in what ways, it could fail.
On this episode of Retail Oriented, Mike is joined by Sales Factory's VP of Digital and Ecommerce, Emily Bratton, to discuss Amazon and what the future holds for the ecommerce giant.
In this episode, we talk to marketing expert, John Lyons, about promotional mechanics at retail.
In this episode, we continue the discussion on building brand at retail with Sales Factory VP of brand strategy, Phillip Oakley.
In this episode, we talk to Sales Factory's VP of brand strategy, Phillip Oakley, about building brand at retail.
In this episode, Sales Factory sales strategist Kate Mann grills Mike with some of your most frequently asked questions about PLRs.
In this week's episode of Retail Oriented, we talk to President of Sales Factory, Dave Geren, about how to get invited to a PLR.
In Retail Oriented's premiere episode, we talk to CEO of Sales Factory, Ged King, about choosing the right assortment for retail.