Gen C: Recent Episodes
CoinDesk
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
Sandeep Seth, CMO of Coach, started off as an engineer before changing his career to focus on marketing. From P&G to Coach, Sandeep shares lessons learned along the way as well as a deeper dive into his perspective on innovation across Web3, Immersive Worlds and AI.
Links mentioned from the podcast:
- Friendtech heats up
- YouTube tackles AI
- Sandeep's Twitter
- Coach
Follow us on Twitter:
Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Avery and Sam speak with Austin Hurwitz from Doodles on recent collaborations, managing a Web3 community and channeling creativity with a Web3 based brand.
This week's guest is Austin Hurwitz, head of business development and strategy at Doodles. Austin has worked at Amazon and other brands with a focus on music. Now, he is helping to steer Doodles from a pure play Web3 project to a mainstream brand, including recent collaborations with Adidas and CAMP. We hear what Austin and Doodles are focusing on and how they are doing so far.
Links mentioned from the podcast:
- Adidas and BAPE Launch Tokenized Sneakers
- Zynga's First Web3 Game
- South Korean Web 2 Metaverse Platform Zepeto Gets a Web3 Makeover
- Doodles Website
- Austin’s Twitter
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Avery and Sam sit down with United Talent Agency’s Lesley Silverman to talk about career paths in Web3 and how talent agencies can help.
This week's guest is Lesley Silverman, Head of Web3 at United Talent Agency. UTA represents many of the most dynamic artists in the Web3 space as well as many of the top actors, directors and creators in the world. We discuss her journey from lawyer to Web3, how creatives are approaching the space and how supporting artists is more about patronage than financial gain.
Links mentioned from the podcast:
- Grimes says she made more from NFTs than music
- Onchain Summer
- Paypal launches stablecoin
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Avery and Sam chat with Josh Hackbarth of Warner Bros. Discovery about how major franchises are superserving their existing fan base and exploring new and engaging opportunities in Web3.
Our guest this week is Josh Hackbarth, SVP of franchise, DC Comics, animation and NFT commercial development at Warner Bros. Discovery. Hackbarth sits down with Avery and Sam to discuss developing Web3 initiatives for iconic franchises like Batman and Looney Tunes and how to further engage fans by creating open dialogue through Discord.
Links mentioned from the podcast:
- Ralph Lauren Goes Bigger on Fortnite with island and phygital boots
- With rebrand, Claire’s leans into AI and web3
- This Art Exhibit Is Bringing New Life to Allen Ginsberg’s Poetry Using AI
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We sat down with Sam Schoonover, innovation lead at Coachella, to discuss Coachella Island, music NFTs and the shift in physical experiences with the rise of social media.
Sam joins the podcast to talk about his work with Coachella but also as the founder of Forward, a creative and emerging technology studio. He shares his experiences working with entertainment brands in the consumer innovation and technology space ranging from Universal Pictures to Epic Games.
Links mentioned from the podcast:
- Twitter is being rebranded as X
- As Actors Strike For AI Protections, Netflix Lists $900,000 AI Job
- The State of Web3 Growth Tech 2023
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode, we talk about Google Play’s policy update allowing NFTs in their apps, Hollywood’s latest proposal amidst the strikes revealing studios want to own the likeness of background actors in perpetuity and Snoop Dogg’s Web3 music platform, Sound. Most importantly, Avery and Sam discuss the expansion in direction for the pod to expand the topics and guests we introduce to our audience. Gen C is the new generation of the internet. The C stands for Crypto, but it also stands for Creators, the Connected Consumer and Collectibles (both digital and physical with OnChain provenance). It stands for Culture and Characters (the ones we play in games and the companion ones that AI is building alongside us. It stands for Community and digital Citizenship and the new set of transparent and trustless tools being built to govern them. Welcome to the new Gen C!
Links mentioned from the podcast:
Google Play Changes Policy on Tokenized Digital Assets, Allowing NFTs in Apps and Games
Actors say Hollywood studios want their AI replicas — for free, forever
Snoop Dogg and a16z Back Web3 Music Platform Sound’s $20M Funding Round
Follow us on Twitter:
Sam Ewen
Avery Akkineni
CoinDesk
Vayner3
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode of “Gen C,” we discuss the evolution of the beauty industry with Rachel and how emerging tech, from VR and AR to new social platforms like Threads, has challenged the ways she engages with consumers.
This episode is sponsored by Chainalysis.
Rachel has spent 16 years at L’Oréal where she’s shifted from marketing to digital strategy and innovation, to her current role as early stage investor at L'Oreal BOLD Ventures. Avery, Sam and Rachel talk about the early days of the beauty industry where products were primarily purchased in stores vs. online, how content creators play a large role in bringing awareness to new product launches and how EQ is at the heart of the human experience and connecting with consumers.
Links mentioned from the podcast:
- Why Threads Got 100 Million Users When Other Twitter Rivals Could Not
- Free Slurpee NFTs Served Up by 7-Eleven
- Tokenized U.S. Treasuries Surpass $600M as Crypto Investors Capture TradFi Yield
- Rachel's Twitter
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Seth Goldstein has consistently been at the forefront of technological innovation. From the nascent stages of the Internet to his role as Entrepreneur-in-residence at Union Square Ventures, he has continually pushed the boundaries of what is possible. He is now pushing forward the generative art movement with Bright Moments.
This episode is sponsored by Chainalysis.
Seth is a serial entrepreneur who has had a large number of successful companies and a few others that may have been launched a bit before their time. With Avery away, Seth and Sam go deep into Seth’s history, how he thinks about innovation and being ahead of the curve and we hear the origin story and current state of his much beloved generative art organization, Bright Moments, and how over the last two years they have circumnavigated the globe highlighting the innovation of digital art and on-chain ownership.
Links mentioned from the podcast:
- Lacoste Expands Its NFT Ecosystem With New Rewards
- Harry Styles Concert App Takes Fans in More Than One Direction With Blockchain Rewards
- Bright Moments Website
- Seth's Twitter
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, we sat down with entrepreneur and trend curator, Jeff Carvalho, to get his perspective on how one builds culture and communities and their intersection in Web3. We also explore his journey from pharmacy school to co-founding global fashion media brand, Highsnobiety.
This episode is sponsored by Chainalysis.
Jeff Carvalho is the co-founder of Highsnobiety, co-founder of Burrata, and host of the “Culture Club” talk show. He shares his perspective on how technology and culture intersect in Web3 and the impact it has on bringing more users to the space. Plus, Avery and Sam discuss a quick recap of the Cannes Lion Festival.
Links mentioned from the podcast:
- Highsnobiety Website
- Burrata Website
- Culture Club on Twitter
- Jeff on Twitter
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, special guest host Cam Thompson from CoinDesk and Sam talk about all of the latest stories and deep dive into metaverse learning and how the German Intelligence division is using NFTs to recruit talent.
Cam Thompson is CoinDesk’s web3 journalist and is also a host of the “Carpe Consensus” podcast on the CoinDesk Podcast network. Cam and Sam break down the latest stories and trends on what is happening in AI, NFTs and metaverse learning.
Links mentioned from the podcast:
- Brycent Playing the Nike x Fortnite collaboration
- Alethea AI and ChatGPT
- German Intelligence Uses NFTs to Recruit Talent
- UNIC Metaverse Masters Degree
- Cam on Twitter
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
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PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto.
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WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer!
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this special partner episode, we focus on how Chainalysis brings a security mindset to brands operating in the NFT space and we speak with Bang & Olufsen on their recent audio-focused NFT launch.
Bang & Olufsen has been in the luxury audio space since 1925 with an eye towards design and high end customer experiences. They turned to Chainalysis to ensure that they were utilizing best practices in their tech stack to not only ensure that they were operating in a safe and secure manner but also that the consumers who were buying their NFTs were not funneling dark money into their purchase. Chainalysis’ Ian Andrews (CMO) and B&O’s Christoffer Poulsen join us to discuss how it all came together in this special sponsor episode.
Links mentioned from the podcast:
- Chainalysis Website
- Bang & Olufsen’s DNA Collection
- Ian on Twitter
- Christoffer on LinkedIn
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission.
Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events.
Links mentioned from the podcast:
- Fewocious Announces Adidas Collab
- Guy Fieri and Sammy Hagar Launch Web3 Tequila Loyalty Program
- Snoop Dogg Drops New NFTs That Evolve With His Tour
- Shannon on Twitter
- Tatiana on Twitter
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
-
PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto.
-
WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer!
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this week’s episode of “Gen C,” we’re joined by Ashley McCollum, head of immersive media solutions at Roblox as they roll out their immersive media platform and to discuss their creator network.
Roblox has worked with a number of brands to bring immersive brand experiences into the space, from meditation with Alo Yoga to the Gucci Garden exhibit. Ashley shares her perspective on how activating in the metaverse can bring value to brands, how they are building a new ad platform and how their five million strong creator network is monetizing on the platform.
Links mentioned from the podcast:
- Louis Vuitton To Release $39,000 Physical-Backed NFTs
- Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games
- SEC Sues Coinbase on Unregistered Securities Exchange Allegations
- Ashley’s Twitter, Roblox Twitter, Roblox Website
Follow us on Twitter:
- Sam Ewen, Avery Akkineni, CoinDesk, Vayner3
From our sponsor:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
-
PayPal provides a secure and convenient platform for converting dollars into crypto. Start exploring new Web3 applications with peace of mind knowing that PayPal has your back. Buy, sell, HODL, transfer, send and checkout with crypto. All with PayPal. Get started today at PayPal.com/crypto.
-
WineChain revolutionizes fine wine as an alternative asset class on Polygon. Top wineries mint rare cuvées as NFTs backed by physical bottles, tradable on our marketplace. Experience unmatched liquidity and seamless storage and shipping. Create your account at winechain.co to access our most exciting drops of the summer!
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
After ushering Nike into the digital era, CMO Ricky Engelberg discusses how he’s helping both businesses and creators understand the importance of community, innovation and brand management in his current role at Vista.
On this week’s podcast, Sam and Avery touch on the latest news in Web3, from JPMorgan registering a trademark for cryptocurrency wallets to Coachella’s lifetime NFTs stuck on FTX. This week’s guest, Ricky Engelberg talks about how to make onboarding people into Web3 easier, including not using the word phygital.
Links mentioned from the podcast:
- Vayner Web3 Trend Report
- Ricky's Twitter
- Vista's Twitter
- Vista website
- 99designs website
Follow us on Twitter:
- Sam Ewen
- Avery Akkineni
- CoinDesk
- Vayner3
From our sponsor:
Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Consumer investor and founder of the consumer Web3 fund, Double Down, Magdalena “Mags” Kala joins Sam and Avery as the first guest of the "Gen C" podcast.
After spending years at Bain and as a consultant, Mags has a unique perspective on the power of consumer Web3 opportunities. Listen as she shares insights on what it means to be a consumer-centric investor and how she thinks about consumer psychology.
Links mentioned from the podcast:
- [Article] A Tale of Two Narratives: Money Crypto vs. Tech Crypto
- Double Down website
- Mags' Twitter
- Double Down Twitter
- Double Down Dispatch Newsletter sign up
- Meta-Curious Marketing Cohort
Follow us on Twitter:
- Sam Ewen
- Avery Akkineni
- CoinDesk
- Vayner3
From our sponsor:
Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus
-
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Produced by Adrian Blust, Uyen Truong and Eleanor Pahl and our theme music is "1882” by omgkirby x Channel Tres and edited by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.
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This trailer was edited & produced byAdrian Blust and Jonas Huck with original music byDoc Blust, Channel Tres & omgkirby.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.