Erik M Pelton & Associates, PLLC: Recent Episodes
Erik M Pelton & Associates, PLLC
Erik shares 25 bonus Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/
The post 25 (More) Peltonisms appeared first on Erik M Pelton & Associates, PLLC.
Our final (for now!) podcast and some reflections from Erik in this special episode.
The post Tricks of the Trademark – That’s a Wrap (final episode) appeared first on Erik M Pelton & Associates, PLLC.
Why monitor your registered trademark? Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at https://www.erikpelton.com/services/trademark-monitoring/
The post 3 Reasons for a Trademark Watch Service appeared first on Erik M Pelton & Associates, PLLC.
Erik shares 25 of his favorite Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/
The post 25 Peltonisms appeared first on Erik M Pelton & Associates, PLLC.
Searching for potential conflicts is an important step in the trademark process. In this episode, Erik shares key tips to consider whether searching on your own or with an experienced attorney.
The post A Quick and Easy Guide to Doing A Trademark Clearance Search appeared first on Erik M Pelton & Associates, PLLC.
Our top 25 (not just trademark) tips distilled from 25 years of building bold brands—including our own.
The post 25 Top Tips from 25 Years appeared first on Erik M Pelton & Associates, PLLC.
New to the trademark registration process? Erik shares top tips to help you go from beginner to expert in this episode.
The post Trademarks for Beginners appeared first on Erik M Pelton & Associates, PLLC.
Knowing how to compile an effective response is key when faced with an Office Action. Erik shares 25 top tips in this episode.
The post 25 Office Action Response Tips appeared first on Erik M Pelton & Associates, PLLC.
How does the Supplemental Register differ from the Principal Register? Erik explains the key elements in this episode.
The post What is the Supplemental Register? appeared first on Erik M Pelton & Associates, PLLC.
Erik shares important things to know when it comes to renewing a trademark registration in this episode.
The post 25 Trademark Renewal Tips appeared first on Erik M Pelton & Associates, PLLC.
Top 3 reasons to hire an attorney to file your trademark application.
The post Why Filing a Trademark Application Without a Lawyer is a Big Mistake appeared first on Erik M Pelton & Associates, PLLC.
Erik shares his favorite logos and what elements make them powerful branding tools in this episode.
The post 25 Great Logos appeared first on Erik M Pelton & Associates, PLLC.
Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses.
The post The Value of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.
Erik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode.
The post 25 Differences Between Patent, Copyright and Trademark appeared first on Erik M Pelton & Associates, PLLC.
Trademarks are everywhere, and Erik shares 25 reasons to love them in this episode.
The post 25 Reasons I Love Trademarks appeared first on Erik M Pelton & Associates, PLLC.
In this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself!
The post John Legend Understands Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.
When dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode.
The post 25 Considerations for a Trademark Cease and Desist Letter appeared first on Erik M Pelton & Associates, PLLC.
We are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture.
The post Do These 5 Things When Starting a New Business appeared first on Erik M Pelton & Associates, PLLC.
There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode.
The post 25 Reasons to Use a Trademark Attorney appeared first on Erik M Pelton & Associates, PLLC.
Taylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor.
The post Be Like Taylor: 3 Swift Trademark Tips appeared first on Erik M Pelton & Associates, PLLC.
When applying for a trademark, it’s important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this episode.
The post 25 Classes of Goods and Services at the USPTO appeared first on Erik M Pelton & Associates, PLLC.
Erik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.
The post The Role of Trademarks in Erik’s Favorite Legal Movie appeared first on Erik M Pelton & Associates, PLLC.
Erik shares key insider tips he learned from his time as a USPTO Examiner in this episode
The post 25 Tips from a Former Trademark Examiner appeared first on Erik M Pelton & Associates, PLLC.
Our take on the USPTO’s proposed fee increases and how small businesses may be affected.
The post Comments on USPTO Fee Increases appeared first on Erik M Pelton & Associates, PLLC.
Great brands are everywhere – you just have to look!
The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC.
What are the distinctions between patents, trademarks, and copyrights? Erik breaks it down in this episode. To schedule a free initial consultation, visit https://www.erikpelton.com/calendar/
The post Patent, Trademark, and Copyright: Definitions and Differences appeared first on Erik M Pelton & Associates, PLLC.
The USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode.
The post 25 Great USPTO Resources appeared first on Erik M Pelton & Associates, PLLC.
In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each.
The post What is the Supplemental Register of Trademarks? appeared first on Erik M Pelton & Associates, PLLC.
From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode.
The post Liquid Death: Bold Branding Example appeared first on Erik M Pelton & Associates, PLLC.
The world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode
The post 25 Trademark Rarities You Ought to Know About appeared first on Erik M Pelton & Associates, PLLC.
In this episode, Erik shares insights and examples of how punctuation can be used in a trademark.
The post Punctuation Trademarks appeared first on Erik M Pelton & Associates, PLLC.
Erik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode.
The post 25 TTAB Tips appeared first on Erik M Pelton & Associates, PLLC.
Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the 19th century in this episode.
The post How Long Does a Trademark Last? appeared first on Erik M Pelton & Associates, PLLC.
There are countless key trademark terms, and Erik shares 25 of the most important ones to know in this episode. Learn more at erikpelton.com/resources/
The post 25 Key Trademark Terms appeared first on Erik M Pelton & Associates, PLLC.
Erik shares important information on the USPTO’s plan to change and increase fees and his concerns for small businesses in this episode. To be part of the process and make your voice heard, visit https://www.federalregister.gov/documents/2024/03/26/2024-06186/setting-and-adjusting-trademark-fees-during-fiscal-year-2025, and stay tuned as we continue to provide updates on this important topic.
The post USPTO Proposal to Change and Increase Trademark Filing Fees appeared first on Erik M Pelton & Associates, PLLC.
Erik shares 25 commonly used names that are actually registered trademarks in this episode. Some of them may surprise you!
The post 25 Names You Won’t Believe Are Registered Trademarks and Not Generic appeared first on Erik M Pelton & Associates, PLLC.
Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand.
The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.
Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series.
The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.
Erik shares important tips for journalists to help them accurately report on trademark matters in this episode.
The post Trademark Tips for Journalists appeared first on Erik M Pelton & Associates, PLLC.
Erik shares 25+ ways to use your trademark in this episode as we celebrate our 25th year with the 25 series.
The post 25 Ways to Use Your Trademark appeared first on Erik M Pelton & Associates, PLLC.
There are many benefits to registering your trademark, and Erik shares his top 5 in this episode.
The post Top 5 Reasons to Register a Trademark appeared first on Erik M Pelton & Associates, PLLC.
Celebrating our 25th year with the 25 series. Erik shares 25 examples of non traditional trademarks in this episode.
The post 25 Examples of Non Traditional Trademarks appeared first on Erik M Pelton & Associates, PLLC.
Erik shares insights on how lawyers can benefit from content creation in this episode.
The post 10 Reasons Why Lawyers Should Create Content appeared first on Erik M Pelton & Associates, PLLC.
Celebrating our 25th year with the 25 series. Erik discusses the power of slogans and reviews 25 iconic examples in this podcast.
The post 25 Great Slogans appeared first on Erik M Pelton & Associates, PLLC.
Erik explains how a TTAB discovery conference works inside the process of a trademark opposition or cancellation proceeding.
The post What is a TTAB Discovery Conference? appeared first on Erik M Pelton & Associates, PLLC.
Celebrating our 25th year with the 25 series. For more information on how to identify and avoid scams, visit www.isthisatrademarkscam.com.
The post 25 Ways to Avoid Trademark Scams appeared first on Erik M Pelton & Associates, PLLC.
Erik provides updates on one of our most frequently asked questions about the trademark process in this video.
The post Update on USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC.
Celebrating our 25th year with 25 trademark application tips. Protect your brand with trademark registration and schedule a free initial consultation with one of our experienced attorneys: https://www.erikpelton.com/calendar/
The post 25 Trademark Application Tips appeared first on Erik M Pelton & Associates, PLLC.
Erik shares red flags to watch for and tips to protect yourself from trademark scammers in this podcast.
The post Trademark Telephone Scams appeared first on Erik M Pelton & Associates, PLLC.
Celebrating our 25th year with the “25” Series. Erik shares 25 Branding Tips in this video.
The post 25 Branding Tips appeared first on Erik M Pelton & Associates, PLLC.
What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast.
The post Trademark Stories to Watch in 2024 appeared first on Erik M Pelton & Associates, PLLC.
Erik reviews the many perks of having a registered trademark in this podcast.
The post 25 Benefits of Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.
Proper evidence of use is important for every trademark application, and for clothing it can be particularly tricky. Erik shares tips in this video.
The post Proper Evidence of Use for Clothing Trademarks appeared first on Erik M Pelton & Associates, PLLC.
Brand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast.
The post Trademark Lawyers Have Trademarks Too appeared first on Erik M Pelton & Associates, PLLC.
Erik wraps up a great 2023 at EMP&A in this special year-end episode.
The post EMP&A Wrapped 2023 appeared first on Erik M Pelton & Associates, PLLC.
Erik shares his annual roundup of this year’s top trademark trends in this podcast.
The post Top Trademark Trends of 2023 appeared first on Erik M Pelton & Associates, PLLC.
Erik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast.
The post All About the New USPTO Trademark Search System appeared first on Erik M Pelton & Associates, PLLC.
Merriam Webster’s 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video.
The post 2023 Word of the Year: Authentic appeared first on Erik M Pelton & Associates, PLLC.
The trademark application process has many twists and turns, and can be better managed with the help of an experienced trademark attorney.
The post What Are the Steps in the USPTO Trademark Application Process? appeared first on Erik M Pelton & Associates, PLLC.
Erik reflects on similarities between The Eras Tour and the trademark application process in this podcast.
The post Trademark Lessons from Taylor Swift The Eras Tour appeared first on Erik M Pelton & Associates, PLLC.
Erik shares 3 quick tips for recognizing and avoiding trademark scammers.
The post Top Tips for Avoiding Trademark Scams appeared first on Erik M Pelton & Associates, PLLC.
Erik shares some key questions to ask yourself when choosing a trademark attorney.
The post Measuring the Competition appeared first on Erik M Pelton & Associates, PLLC.
The Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video.
The post Trademark Application Checklist appeared first on Erik M Pelton & Associates, PLLC.
Bold brands are everywhere – you just have to look. Play along with our Bold Brand Bingo card at https://www.erikpelton.com/bingo/
The post Bold Brand Bingo appeared first on Erik M Pelton & Associates, PLLC.
Erik shares fun trademark facts about some of your favorite
The post Halloween Candy Trademarks appeared first on Erik M Pelton & Associates, PLLC.
What can Ted Lasso teach us about trademarks? Erik explains in this podcast.
The post 5 Trademark Lessons from Ted Lasso appeared first on Erik M Pelton & Associates, PLLC.
Erik shares a new milestone for erikpelton.tv along with information on what you can find at our channel. Let us know what topics you would like to see more of in the comments!
The post Celebrating 500 Videos at erikpelton.tv appeared first on Erik M Pelton & Associates, PLLC.
What can the stories of Carmy and the crew in the hit television show THE BEAR teach us about trademarks? More than you think, as Erik explains in this video.
The post Trademark lessons from The Bear appeared first on Erik M Pelton & Associates, PLLC.
Erik shares trademark industry-specific terminology in this video, and discusses the advantages to working with an experienced attorney who understands the nuances of the trademark language.
The post Key Trademark Terminology appeared first on Erik M Pelton & Associates, PLLC.
Building a Bold Brand is now available on the Audible app! Erik shares details and a sneak peek in this video.
The post Announcing Building a Bold Brand on Audible appeared first on Erik M Pelton & Associates, PLLC.
Erik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video
The post Great Brand Names and slogans Are Everywhere – You Just Need to Look appeared first on Erik M Pelton & Associates, PLLC.
Erik shares key tips based on frequently asked questions our firm has received regarding TTAB hearings in this podcast.
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The post 4 Tips for a TTAB Hearing appeared first on Erik M Pelton & Associates, PLLC.
Erik shares key takeaways from the recent Trademark Public Advisory Committee (TPAC) meeting in this podcast.
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The post August 2023 TPAC Meeting Summary appeared first on Erik M Pelton & Associates, PLLC.
Erik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand.
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The post Bold Branding: The Little Touches Make a Big Difference appeared first on Erik M Pelton & Associates, PLLC.
Electronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video.
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The post How to Sign a Trademark Filing at the USPTO appeared first on Erik M Pelton & Associates, PLLC.
The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023.
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The post 5 Things I’ve Learned About Trademarks So Far in 2023 appeared first on Erik M Pelton & Associates, PLLC.
In the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video.
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The post Taylor Swift’s Trademark Reputation appeared first on Erik M Pelton & Associates, PLLC.
Erik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast.
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The post Update on the USPTO Trademark Delays appeared first on Erik M Pelton & Associates, PLLC.
When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides … Continue reading →
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The post What is Trade Secret Protection? appeared first on Erik M Pelton & Associates, PLLC.
What’s hot and what’s not in the world of trademark protection? Erik shares his list in this video.
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The post Trademark Ins and Outs appeared first on Erik M Pelton & Associates, PLLC.
Yes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services. Erik explains more and provides examples in this video.
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The post When Two Identical Brand Names Coexist appeared first on Erik M Pelton & Associates, PLLC.
Learn more about the ways that our firm gives back and works to reduce its footprint, all while we continue to make trademarks bloom.
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The post EMP&A’s Seeds of Sustainability appeared first on Erik M Pelton & Associates, PLLC.
Erik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between.
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The post Trademark Fee Increases Proposed By the USPTO appeared first on Erik M Pelton & Associates, PLLC.
The post Calculating Trademark Registration Renewal Dates appeared first on Erik M Pelton & Associates, PLLC.
Erik walks you through our new and improved homepage in this video.
The post Introducing Our New Home Page appeared first on Erik M Pelton & Associates, PLLC.
Erik discusses how risk analysis works when it comes to a trademark clearance search in this episode.
The post The Trademark Search Result Risk-O-Meter appeared first on Erik M Pelton & Associates, PLLC.
Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism.
The post The Bright Side of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.
Erik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video.
The post 5 Takeaways From the Chipotle / Sweetgreen Dispute appeared first on Erik M Pelton & Associates, PLLC.
Erik shares a true story about the importance of early trademark protection, using a local business as an example in this video.
The post Filing Your Trademark Application Early: A Cautionary Tale appeared first on Erik M Pelton & Associates, PLLC.
Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik.
The post 5 Free Ways to Strengthen Your Brand appeared first on Erik M Pelton & Associates, PLLC.
A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes.
The post What Are the DuPont Factors in a trademark confusion analysis? appeared first on Erik M Pelton & Associates, PLLC.
This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next chapter, we want to hear from you! Drop us a message or a comment and let us know what you want to learn more about in the world of intellectual property and great branding.
The post Celebrating Five Years of the Tricks of the Trade(mark)® Podcast appeared first on Erik M Pelton & Associates, PLLC.
While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast.
The post How Do You Pronounce a Trademark? appeared first on Erik M Pelton & Associates, PLLC.
Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in this podcast.
The post 3 Things to Do When Rebranding appeared first on Erik M Pelton & Associates, PLLC.
This week, we reflect on some milestones, including more than 4,000 client trademark registrations at the USPTO and more than 100 five-star reviews on Google.
The post EMP&A by the Numbers: 4000 Trademark Registrations appeared first on Erik M Pelton & Associates, PLLC.
A trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which is where creativity and context come into play. Erik shares more details in this podcast.
The post Why Some Trademarks Receive More Protections Than Others appeared first on Erik M Pelton & Associates, PLLC.
Recently a new scam targeting trademark filers features telephone calls purporting to be from USPTO examiners. This is yet another reason to work with an experienced attorney – the USPTO will never contact an applicant directly when they have counsel of record. For more about avoiding and dealing with trademark scams, see Is This A Trademark Scam® at www.isthisatrademarkscam.com.
The post Another Trademark Scam: Beware of Calls Claiming to Be From USPTO appeared first on Erik M Pelton & Associates, PLLC.
Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier. In short, there is no more powerful tool to protect a brand than trademark registration. For more information, visit TRADEMARKIVE® at https://www.erikpelton.com/trademarkive/.
The post Trademark Registration Provides Double Protection appeared first on Erik M Pelton & Associates, PLLC.
Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the RunSM on TikTok (https://www.tiktok.com/@makingtrademarksbloom) or Instagram (https://www.instagram.com/making_trademarks_bloom/reels/) or YouTube (https://www.youtube.com/@makingtrademarksbloom/shorts). Let us know what you think!
The post Introducing Brands on the Run appeared first on Erik M Pelton & Associates, PLLC.
The big game this Sunday features many trademark stories, from the quarterbacks to the Kelce Brothers, and much more. Listen as Erik breaks down the two teams, the players, and their trademarks, with apologies to inadvertently missed Rihanna, the halftime performer, and her great portfolio of marks for her music and her Fenty brand.
The post Super Bowl LVII Trademark Preview appeared first on Erik M Pelton & Associates, PLLC.
A recent study, Lessons from USPTO Trademark Prosecution Data, uses data from the USPTO records over four decades to show that working with an attorney improves the odds of success when applying to register a trademark. The full study by Deborah R. Gerhart and Jon J. Lee, published by the International Trademark Association’s Trademark Reporter, is available at https://www.inta.org/wp-content/uploads/public-files/resources/the-trademark-reporter/TMR-Vol-112-No-06_Gerhardt-Lee.pdf.
The post Data Demonstrates the Value of a Trademark Attorney appeared first on Erik M Pelton & Associates, PLLC.
Take a tour to find out how our trademark videos and podcasts are made! Erik shares the video and podcast recording studio details and specifics regarding the camera, microphone, computer, lighting, and other equipment use to make a high-quality podcast and YouTube video channel.
The post Behind the Scenes of Our Trademark Videos and Podcasts appeared first on Erik M Pelton & Associates, PLLC.
Did you know that we created a free secure online tool for tracking USPTO applications and registrations? We launched sofTMware® 10 years ago and now it tracks tens of thousands USPTO records for several hundred users. See for yourself at www.softmware.com.
The post Celebrating 10 Years of sofTMware® appeared first on Erik M Pelton & Associates, PLLC.
Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen for Erik’s comments.
The post Will AI change trademarks? appeared first on Erik M Pelton & Associates, PLLC.
A great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable.
The post The Power of Brand Jingles appeared first on Erik M Pelton & Associates, PLLC.
Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles about trademark assignment documents.
The post What is an Assignment of Ownership? appeared first on Erik M Pelton & Associates, PLLC.
Trademark scams continue to proliferate. Listen for details about the latest details on scams using the USPTO’s seal and letterhead. For more about preventing or evaluating scams, visit www.isthisatrademarkscam.com
The post Lookout for the Latest Trademark Scam using USPTO Letterhead appeared first on Erik M Pelton & Associates, PLLC.
Hear our recap of the biggest trademark stories of 2022, including the USPTO backlog, the Queen of Christmas, Supreme Court cases, metaverse and NFT trends, and more. We also look forward to what 2023 might have in store for the trademark work.
The post Top Trademark Trends of 2022 appeared first on Erik M Pelton & Associates, PLLC.
The FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have brands that are not fully protected.
The post World Cup 2022 Trademark Stories appeared first on Erik M Pelton & Associates, PLLC.
The USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into two separate filings. Listen for more details about when and why an applicant would file a Request to Divide. For more about the entire trademark registration process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/
The post What Is a Request to Divide a Trademark Application appeared first on Erik M Pelton & Associates, PLLC.
What does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton.
The post Think Like a USPTO Trademark Examiner Does appeared first on Erik M Pelton & Associates, PLLC.
Beginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more details about the changes and their impacts on trademark applicants. For more about the trademark application process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/.
The post The Biggest Change to Trademark Applications in Many Years appeared first on Erik M Pelton & Associates, PLLC.
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration.
The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.
What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see https://www.erikpelton.com/trademarkive/.
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The post 5 Things Yoga Taught Me About Trademarks appeared first on Erik M Pelton & Associates, PLLC.
Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues.
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The post Can an emoji also be a trademark? appeared first on Erik M Pelton & Associates, PLLC.
What is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want to register? Learn more in this episode.
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The post The 5 Ws of Copyright Registration appeared first on Erik M Pelton & Associates, PLLC.
Nontraditional trademarks include sounds, scents, motions, lighting, colors, and more. Color marks are relatively rare and must meet additional requirements. In this episode, we cover the basics about color marks and T-Mobile’s trademark registration for magenta.
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The post Color trademarks case study: T-Mobile magenta appeared first on Erik M Pelton & Associates, PLLC.
An appeal to the Trademark Trial and Appeal Board (TTAB) can be an important tool when appropriate and when there is a strong reason to believe that perhaps the examiner’s decision can be overturned. In this episode we cover some … Continue reading →
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The post Anatomy of An Appeal to the TTAB appeared first on Erik M Pelton & Associates, PLLC.
What are the differences between a USPTO trademark registration certificate and a presentation copy? Erik explains the differences between electronic, presentation, and paper registration certificates.
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The post What is a Presentation Copy of a Trademark Registration? appeared first on Erik M Pelton & Associates, PLLC.
Many do not realize the importance of the Trademark Public Advisory Committee (TPAC) at the USPTO. This committee has a critical role and lens into the world of trademark. Watch this episode as Erik shares more about the committee and … Continue reading →
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The post What is the Trademark Public Advisory Committee (TPAC)? appeared first on Erik M Pelton & Associates, PLLC.
It can seem challenging to create unique and bold brands, yet there are great examples all around us. In this episode, Erik shares some of recent examples he found of creative, bold brand names.
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The post Great Trademarks Are Everywhere, You Just Have to Look appeared first on Erik M Pelton & Associates, PLLC.
The game of pickleball has become the fastest growing sport in the US and trademark filings at the USPTO are a proof of that. Businesses recognize that the trademark records of the USPTO really are a microcosm of the overall … Continue reading →
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The post Pickleball: A Boom in Trademark Filings appeared first on Erik M Pelton & Associates, PLLC.
Arguments, consents, and cancellations are the potential ways to overcome a likelihood of confusion for a trademark application. Learn more about these three and the different office action response situations in this episode.
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The post 3 Different Ways to Overcome a Likelihood of Confusion Trademark Refusal from the USPTO appeared first on Erik M Pelton & Associates, PLLC.
Our website is packed with information, resources, videos, and much more exploring the world of trademark protection and registration. In this episode, Erik guides us through some of the key features available at www.ErikPelton.com
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The post A Guide to Our Website at ErikPelton.com appeared first on Erik M Pelton & Associates, PLLC.
Have you ever wondered how our firm at EMP&A manages several hundred trademark filings each year? Over the past 15 years we have developed an amazing tool, called Tracker, which is exclusive to our firm and for trademarks – and … Continue reading →
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The post Our Unique Patent Pending Tool at EMP&A appeared first on Erik M Pelton & Associates, PLLC.
What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding.
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Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch or listen to this episode to discover the meaning behind this metaphor.
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Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are and how they work.
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In this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark registration at www.erikpelton.com
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In this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode.
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The post 3 Things I Learned in Law School That I Apply to Trademarks Everyday appeared first on Erik M Pelton & Associates, PLLC.
Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation.
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In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert.
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The post How NOT to Protect Your Trademark? appeared first on Erik M Pelton & Associates, PLLC.
Trademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show … Continue reading →
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The post Recent Study Shows How Companies That File Trademarks are More Profitable appeared first on Erik M Pelton & Associates, PLLC.
Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark … Continue reading →
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Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.
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A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs.
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A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one.
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Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see … Continue reading →
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The post Update on Trademark Backlog at the USPTO appeared first on Erik M Pelton & Associates, PLLC.
Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned … Continue reading →
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Takeaways from the annual trademark conference, held in Washington, DC this month, including NFT’s and the metaverse, as well as the importance of people connections.
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The post What I learned at the 2022 INTA International Trademark Association Conference appeared first on Erik M Pelton & Associates, PLLC.
Once you have an established and protected brand, there are significant benefits to monitoring for possible infringements and conflicts. In this episode, we discuss what monitoring entails and why it is so valuable.
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There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a brief tour of trademark expungement proceedings and other key details from the TMA.
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What does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection.
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As the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands. BONUS CONTENT: listen to Erik’s … Continue reading →
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When you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection may make sense. In this episode, Erik clarifies these instances.
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There is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden that you can’t see. In this episode, Erik reveals what’s hidden behind … Continue reading →
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The post Trademark Applications: What You See vs. What You Don’t appeared first on Erik M Pelton & Associates, PLLC.
Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see https://www.erikpelton.com/resources/trademark-visuals/brand-protection-cheat-sheet/.
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Over the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one.
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The USPTO recently announced that trademark registration certificates will no longer be automatically printed and mailed on paper. What does that mean to trademark applicants, and how much of the trademark process is now in the cloud?
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There are several important reasons why an applicant benefits from using a trademark attorney, to gain maximum Return on Trademark Investment. This episode outlines some of these reasons.
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The post Do I Need a Lawyer to File a Trademark Application? appeared first on Erik M Pelton & Associates, PLLC.
Trademarkive℠ is a one-stop resource for all things trademark. We have curated this content from hundreds of videos, podcasts, blog posts, visuals, books, and more–created over more than a decade. We have highlighted our best and most popular work on … Continue reading →
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As the Rams and Bengals get ready to meet in Super Bowl LVI, it is fascinating to review the variety of trademarks filed on behalf of the teams, the players, and even the artists associated with this event. This episode … Continue reading →
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Sooner is generally better. Listen to this episode to learn why the timing of a trademark filing is important, and why both new and existing businesses can benefit from filing for registration now.
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Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com.
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The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.
As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.
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In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA), USPTO backlogs, and NFTs – as well as some things to look for in 2022.
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The post Top Trademark Trends of 2021 and 2022 Preview appeared first on Erik M Pelton & Associates, PLLC.
What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable.
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The post An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute appeared first on Erik M Pelton & Associates, PLLC.
Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business.
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Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks.
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The post Tips for Brainstorming New Business and Brand Names appeared first on Erik M Pelton & Associates, PLLC.
There are several pieces of information accessible to the public after filing a trademark application. Although there are some benefits to having this information easily accessible, this same information is also accessible to scammers. Erik shares several privacy considerations for … Continue reading →
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The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is … Continue reading →
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There are often warnings and red flags when dealing with trademark application filings at the US Patent and Trademark Office. In this episode Erik reveals five things he frequently sees in trademark applications that should raise a red flag, and … Continue reading →
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The post Red Flags for Any Trademark Application 🚩🚩🚩 appeared first on Erik M Pelton & Associates, PLLC.
The supply chain issues impacting our commerce shipments and supplies have relationship with the world of trademarks. Erik details what brand owners need to know about trademark protection and the supply chain.
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The post How Does the Supply Chain Impact the World Trademarks? appeared first on Erik M Pelton & Associates, PLLC.
Nontraditional trademarks are becoming more prevalent, and in this episode details the sounds, colors, scents, shapes, and other types. Did you realize that the pinstripes of the New York Yankees are a registered trademark? Nontraditional marks are one Erik’s favorite … Continue reading →
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The post Sounds, Colors, Scents, and Other Nontraditional Trademarks appeared first on Erik M Pelton & Associates, PLLC.
There is a lot of confusion about the benefits of using a copyright notice, and when and how to properly use the copyright symbol and notice. In this episode, Erik clarifies the how, when, and why to use copyright notice. … Continue reading →
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Erik once received a negative review from a client, amidst dozens of positive ones. Erik explains why he has never challenged the review as there can be no guaranteed approvals in the world of trademark applications.
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From the length of trademark application filings to the Trademark Modernization Act, and the influx of filings from China, there are significant USPTO updates that Erik shares in this episode.
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The post Fall 2021 USPTO News Roundup appeared first on Erik M Pelton & Associates, PLLC.
There are numerous benefits to trademark registration. Each is critically important, but when all of them are put together, it creates a trademark fortress. In this episode Erik explains why, when it comes to trademark registration and protection, the whole … Continue reading →
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The post Trademark Registration: The Whole is Greater Than the Sum of Its Parts appeared first on Erik M Pelton & Associates, PLLC.
Before searching to clear a trademark, brand owners ought to know about the difference types of searches available as well as their depth and breadth. Erik clarifies the various trademark search types in this episode.
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There is a plethora of trademark information and resources available from the USPTO.gov web site. In this episode Erik highlights what he believes are the most useful features for anyone exploring the world of trademarks.
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There are many different mistakes that can affect a trademark application. Erik reveals the five most common mistakes applicants make and how to avoid them.
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The post The 5 Most Common Trademark Application Mistakes and How to Fix Them appeared first on Erik M Pelton & Associates, PLLC.
A plant needs water to grow. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth.
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When it comes to non-profit organizations and trademark protection, there are several misconceptions. In this episode, Erik discusses why trademark protection is just as important for non-profits as it is for other organizations and businesses.
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The post Does My Non-Profit Need Trademark Protection? appeared first on Erik M Pelton & Associates, PLLC.
No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved.
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The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC.
Every year there are probably hundreds if not thousands of trademark appeals filed. When can you appeal? How long does it take? And why the increase in such appeals. Erik explains the nuts and bolts of appeals to the Trademark … Continue reading →
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The post What Happens When Appealing a Trademark Refusal to the TTAB appeared first on Erik M Pelton & Associates, PLLC.
Even as the USPTO takes new measures that may help combatting scammers, trademark scams are everywhere. Erik shares a special tool decision tree tool that he has developed to help review whether mail or email is a trademark scam or … Continue reading →
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When creating content online, it is important to know what is off limits under copyright laws. And when working with contractors and others to create content for you, there are special “work for hire” considerations to be aware of. Listen … Continue reading →
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The post Copyright Concerns When Using Others to Create Content appeared first on Erik M Pelton & Associates, PLLC.
There is quite a bit of confusion about the USPTO’s letters of protest. In this segment, Erik clarifies what is a letter of protest, and when and why to use one.
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Creative brands and great trademarks are all around us. In this episode, Erik reflects on the many wonderful store names he encountered while on a recent family vacation to a small New England town, proof that there are endless possibilities … Continue reading →
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The post Creative Trademarks Are Alive and Well on Main Streets in America appeared first on Erik M Pelton & Associates, PLLC.
Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process. If today’s podcast resonates with you and you haven’t read The Small Firm Roadmap yet, get the first … Continue reading →
The post Nail Your Branding & Get More Clients, with Erik Pelton appeared first on Erik M Pelton & Associates, PLLC.
With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name.
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Trademark registration can act like fire insurance, smoke detectors, and fire extinguishers to safeguard your brand. In this episode, Erik explains how this insurance works and why it is so valuable.
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The post Having Trademark Registration is Like Double Insurance for Your Brand appeared first on Erik M Pelton & Associates, PLLC.
Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to use, leverage, and strengthen your trademark in this episode.
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Like the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a strong analogy between flowers and the intersecting world of trademarks.
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There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. For more details and the accompanying visual, see https://www.erikpelton.com/resources/trademark-visuals/the-keys-to-branding-success/.
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Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone? Learn more as Erik discussed the Trademark Instrument Panel in this episode. For more about the panel, … Continue reading →
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What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik shares five facts that will help strengthen your trademark protection while avoiding trademark problems and at the same time he will even help you improve … Continue reading →
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Explosive growth combined with the pandemic are two main reasons contributing to the trademark applications backlog. But what can you do to mitigate this? In this episode, Erik reveals several tips to help navigate the long and winding road that … Continue reading →
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The post Why are USPTO Trademark Applications Taking Longer Than Ever? appeared first on Erik M Pelton & Associates, PLLC.
In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more.
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Many business owners may not realize that if they deal with tangible goods, they can protect their brand with U.S. Customs and Border Protection in addition to the USPTO. In this episode, Erik details how to add this tool to … Continue reading →
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In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks down the main factors surrounding an analysis of likelihood of confusion between two trademarks.
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Time flies when you are having fun! In a special episode, Erik reflects on three years of podcasting.
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The post Celebrating Three Years of Tricks of the Trade(mark) appeared first on Erik M Pelton & Associates, PLLC.
What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives.
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The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC.
Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? … Continue reading →
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The world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on the changes and trends from the past year, and why is it more critical than … Continue reading →
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Erik speaks to local middle school students about what practicing trademark law is about, how he got to this point in his career, and why he enjoys doing this work. Erik shares some fun trademark tidbits and explains to the … Continue reading →
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More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote … Continue reading →
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A trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main ways that small businesses can benefit from trademark protection for your business. In this episode, … Continue reading →
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The post Big Businesses Need Trademark Protection; Small Businesses Need It Even More appeared first on Erik M Pelton & Associates, PLLC.
Many trademark applications do not get approved, and often times for reasons that are within the applicant’s control. Listen as Erik explains the three common mistakes that applicants can avoid when applying for trademark registration at the US Patent and … Continue reading →
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One of the best ways to learn and improve your own expertise is to teach the subject. In this episode, Erik discusses how much he has learned about trademark law since he began teaching at Howard University School of Law … Continue reading →
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The post What Teaching a Law School Trademark Class Has Taught Me appeared first on Erik M Pelton & Associates, PLLC.
Many influencers, despite building huge followings and generating revenue from their brand, have failed to protect some of their most valuable assets. Trademark protection is especially important for social media influencers. In this episode, Erik sheds light on this topic … Continue reading →
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Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring and provides some free tips for brand owners.
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Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik discusses how all types of businesses can use strong and creative trademarks.
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The post Great Trademarks Are Everywhere, Even in the Trash appeared first on Erik M Pelton & Associates, PLLC.
Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. Listen as he explains how investments in trademark protection pay large dividends over time.
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The post Invest in Your Brand Protection and Watch it Grow appeared first on Erik M Pelton & Associates, PLLC.
There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and why they are important to increasing the odds of success.
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The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos, and trademarks that will be on the field this weekend.
The post A Trademark Guide to Super Bowl LV appeared first on Erik M Pelton & Associates, PLLC.
A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. Listen as Erik explains … Continue reading →
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Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences in strength of various trademarks, and shares why his favorite brand names are suggestive.
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Solid trademark protection takes time to build and strengthen. A creative name is the first step in the journey. In this episode, Erik details the multiple steps that businesses should consider to create, build, and nurture strong brands.
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The post Rome Wasn’t Built in a Day and Neither is Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.
Although it takes a while to complete the trademark application process, Erik suggests you pay more attention to when you start rather than when the process is completed. In this episode he explains why.
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The post How Long Does the Trademark Application Process Take? appeared first on Erik M Pelton & Associates, PLLC.
The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas. Yet there has been a surge in filing for trademarks and lots of … Continue reading →
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The post Top Trademark Trends of 2020 appeared first on Erik M Pelton & Associates, PLLC.
Did you know that the USPTO trademark database is a goldmine with a wealth of information? But the key is knowing how to use it. In this episode Erik shares fascinating insights about what can be found with searches. TESS Help Menu: … Continue reading →
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Properly signed applications, renewals, and other submissions to the USPTO are critical. In this episode, Erik explains some of the “why” and the “how” when it comes to signatures at the USPTO.
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The USPTO filing fees for new applications and for renewals will be increasing in just a few weeks. Erik provides details and explains why anyone who has been waiting to file a new application or renewal may be able to … Continue reading →
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The post Important notice regarding USPTO trademark fee increases effective Jan. 2, 2021 appeared first on Erik M Pelton & Associates, PLLC.
For our Christmas edition, i had Erik Pelton on this episode to talk about trademark for SMEs, the impact of covid 19, trends to look out for in 2021, Amazon registry, best form of trademark, big brands and small brands
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The post IPSERIES: Trademarks and SMEs – Interview by Rita Anwiri Chindah appeared first on Erik M Pelton & Associates, PLLC.
Masks are a necessity accessory in 2020, and with mask variations and brands, come trademarks and many USPTO trademark applications. Erik unmasks some of the details in this segment.
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The post Where trademarks and Covid-19 masks collide appeared first on Erik M Pelton & Associates, PLLC.
Did you know that Erik’s most popular, widely read and commented on blog posts are the ones he writes about scams? The USPTO trademark commissioner recently spoke on an online panel acknowledging that exposure to scam has been significant and … Continue reading →
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The post Episode 141: Fall 2020 Trademark Scam Update appeared first on Erik M Pelton & Associates, PLLC.
Episode 140: The simple answer is no. You don’t need a corporation or LLC to file but there are some considerations to be made as to whom actually owns the trademark. In this episode, Erik explains some critical items to … Continue reading →
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The post Episode 140: Do I need a Corporation or a LLC to File a Trademark? appeared first on Erik M Pelton & Associates, PLLC.
Episode 139: There are different evidence requirements with the USPTO for services vs. goods. In this episode, Erik discuses these differences and the importance of proper evidence in the trademark application process.
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The post Episode 139: The Types of Acceptable Evidence for Trademark Applications appeared first on Erik M Pelton & Associates, PLLC.
Following a client question, Erik shares four tips to ensure that registrants avoid the risks of losing their trademark rights.
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The post Episode 138: How Can You Avoid Losing Your Trademark Rights? appeared first on Erik M Pelton & Associates, PLLC.
Episode 137: Did you know that sometime candy shapes or costumes can be registered trademarks? Erik shares details in this fun and spooky episode about hallowed trademarks.
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When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later – and applications can be filed at USPTO even prior to use a name commercially. In this episode, Erik provides … Continue reading →
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The post Episode 136: When is the Right Time to Register a Trademark? appeared first on Erik M Pelton & Associates, PLLC.
Did you know that restaurants are actually a prime candidate for trademark protection? Erik discusses why small businesses including restaurants can benefit tremendously by applying for trademark registration.
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The post Do Restaurants Need Trademark Protection? appeared first on Erik M Pelton & Associates, PLLC.
Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it comes to changing your trademarks.
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A coming increase in USPTO filing fees and constant scams are a couple of the reasons why trademark owners ought to check renewal dates. In this segment, Erik further explains the reasons why now is the time to check on … Continue reading →
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Some may think that it is pretty straight forward to file a trademark application. You may want to think twice after listening to this episode.
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The post The Many Pieces of a UPSTO Trademark Application appeared first on Erik M Pelton & Associates, PLLC.
There are several different types of searches one can conduct before filing a trademark application. Erik reveals some of these key search terms and differences that brand owners should be aware of.
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A trademark registration never sleeps as it works for the owner 24/7/365. Listen as Erik explains this extremely valuable benefit in more depth.
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The post One of the Best Features of a Trademark Registration: It Never Sleeps appeared first on Erik M Pelton & Associates, PLLC.
There are several critical questions you should ask your trademark lawyer before hiring their services. In this podcast Erik shares some of these important questions. Listen and avoid some of the key mistakes.
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One of the key mistakes people make when filing for a trademark with the USPTO is the failure to search the record before filing. In this podcast, Erik discusses this mistake and two others and what to do about them.
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The post The 3 Most Common Trademark Application Mistakes appeared first on Erik M Pelton & Associates, PLLC.
A letter of protest for a trademark application is actually a way for a 3rd party to attempt and block your trademark application. Listen to this podcast and to Erik explaining what it is and how and why they are … Continue reading →
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The post What is a Letter of Protest for a Trademark Application appeared first on Erik M Pelton & Associates, PLLC.
It is actually very good news when you receive such note from the USPTO office and it does mean that your application is in progress. But it also means that you have not yet reached the final trademark conclusion. In … Continue reading →
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The post What Does It Mean If My Trademark Application Was Approved for Publication appeared first on Erik M Pelton & Associates, PLLC.
If Apple does not use the ® with their trademark why should you? Listen to this podcast when Erik presents the pros and cons of using your registration symbol with your trademarks.
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The post Do I Need to Use the Registration Symbol ® with My Trademark? appeared first on Erik M Pelton & Associates, PLLC.
Listen to this podcast and to Erik reflecting on how individuals and his clients are handling this crisis and receive his special free eBook download offer. Free eBook: Brand Management Tools During and After a Crisis https://www.erikpelton.com/free-ebook-brand-management-tools-during-and-after-a-crisis-2/
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The post 8 Brand Tips for the Age of Corona Virus and Any Challenging Times appeared first on Erik M Pelton & Associates, PLLC.
Several different fee changes and penalty have been proposed by the USPTO and are certain to happen. Listen to Erik explaining what they are and what to expect.
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The post USPTO Trademark Fee Increases Proposed appeared first on Erik M Pelton & Associates, PLLC.
Did you know that filing statistics are actually up? How about the fact that the Washington Redskins are changing their name? In this podcast, Erik shares some important and fascinating trademark news you ought to hear about.
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The post Trademark News Roundup for July 2020 appeared first on Erik M Pelton & Associates, PLLC.
There are significant differences between these two (TEAS and TEAS Plus) USPTO trademark application forms that Erik discusses, including different limitations and costs. Listen as Erik explains his preference and the rationale why.
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The post TEAS PLUS Trademark Application vs. TEAS STANDARD appeared first on Erik M Pelton & Associates, PLLC.
Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally more important.
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The post Protecting Words vs. Logos appeared first on Erik M Pelton & Associates, PLLC.
Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors.
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The post The Palette for Building a Bold Brand appeared first on Erik M Pelton & Associates, PLLC.
Erik chats with Brad Phillips of Throughline® for a discussion about how businesses both big and small are managing – some successfully, some not – the coronavirus pandemic and related challenges the facing brands. The two also talk about the … Continue reading →
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The post Brands management in times of crisis: A conversation with Brad Phillips appeared first on Erik M Pelton & Associates, PLLC.
A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least nine critical ingredients that also must work in harmony to be effective.
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The post The Trademark Application Baseball Team appeared first on Erik M Pelton & Associates, PLLC.
Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting audio podcast and videocast names, including his own Tricks of the Trade(mark).
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The post How to Trademark a Podcast Name appeared first on Erik M Pelton & Associates, PLLC.
As all businesses are facing crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters.
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The post Brand Management Checklist for a Time of Crisis appeared first on Erik M Pelton & Associates, PLLC.
Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values of any business.
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The post Keeping a Brand Centered in a Time of crisis appeared first on Erik M Pelton & Associates, PLLC.
For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent filings, many of trademarks are still being filed and many more are in the queue. Erik provides … Continue reading →
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The post Roundup of Recent Trademark News appeared first on Erik M Pelton & Associates, PLLC.
Did you know that filing deadlines can now be extended by the USPTO office and fee penalties may be waived? Erik explains some of the details in this video. For more details, see https://www.erikpelton.com/uspto-covid-19/
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The post USPTO Changes for Trademark Filers Due to COVID-19 appeared first on Erik M Pelton & Associates, PLLC.
In these challenging times with this crisis upon us, Erik shares several key reasons why now is especially the time to protect your brands, intellectual property, and your business.
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The post Trademark Registration: More Valuable in a Crisis Than Ever Before appeared first on Erik M Pelton & Associates, PLLC.
Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while delivering profound value to their clients. Listen to this episode and gain some ideas to impact and … Continue reading →
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The post Adapting to the COVID-19 Crisis for Small Businesses appeared first on Erik M Pelton & Associates, PLLC.
In this episode, Erik shares three straightforward but crucial brand protection tips for anyone starting a new business. Listen to hear more about these steps and why they are so important.
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The post Three Key Brand Protection Steps If You Are Starting a Business Right Now appeared first on Erik M Pelton & Associates, PLLC.
Unfortunately, the volume of trademark scams is growing. Erik is determined to do all he can to put them out of business, and talks about his new site – www.isthisatrademarkscam.com – to educate trademark applicants about the scams.
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The post Is This a Trademark Scam? appeared first on Erik M Pelton & Associates, PLLC.
Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also describes various sections of this valuable resource and why it makes a valuable addition to any business owner’s … Continue reading →
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The post Announcing the Release of My First Book, Building a Bold Brand appeared first on Erik M Pelton & Associates, PLLC.
Did you know that some are trying to capitalize on the Corona virus crisis? “I survived Corona Virus” is one recent USPTO trademark application example that Erik discusses in this podcast, and that is likely a waste of time and … Continue reading →
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The post Corona Virus Trademarks Are Likely a Waste of Time and Money appeared first on Erik M Pelton & Associates, PLLC.
The COVID-19 virus is dramatically affecting and challenging every aspect of our lives and businesses. Stay true to your core values and communicate openly are two of the five insights Erik shares on this podcast.
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The post Five Tips to Managing a Brand in a Time of Crisis appeared first on Erik M Pelton & Associates, PLLC.
Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other … Continue reading →
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The post You Won’t Believe These Trademarks Are Registered and Not Generic appeared first on Erik M Pelton & Associates, PLLC.
Recent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when represented by counsel, must provide their email address. Listen to this podcast where Erik uncovers some details on the new regulations.
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The post USPTO Rules on Electronic Filing and Specimen Requirements appeared first on Erik M Pelton & Associates, PLLC.
To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up a trademark’s toolkit for maximum protection
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In this episode, Erik shares his opinion why a trademark registration today is more valuable than ever.
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The post Trademark Registration is More Valuable Than Ever Before appeared first on Erik M Pelton & Associates, PLLC.
In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day of a trademark attorney.
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The post Episode 100: A Day in the Life appeared first on Erik M Pelton & Associates, PLLC.
A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected fortress around your brand.
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The post The Trademark Fortress appeared first on Erik M Pelton & Associates, PLLC.
Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere. In this fascinating podcast, Erik shares additional insights about the power of … Continue reading →
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The post What color is your trademark? appeared first on Erik M Pelton & Associates, PLLC.
Did you know that even sounds can be trademarked? Perhaps there are sounds that you should consider trademarking but first listen to this podcast.
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The post The sound of trademarks appeared first on Erik M Pelton & Associates, PLLC.
Although artificial intelligence (AI) has a tremendous impact on many aspects of our life and business, there are some critical areas that are not and will not be impacted by AI. Listen to this podcast and to Erik’s insights as … Continue reading →
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The post Why artificial intelligence will not replace trademark lawyers appeared first on Erik M Pelton & Associates, PLLC.
Do you practice what you preach your clients should do? Listen to this podcast and how Erik does it. And also view a few of our clients trademarks https://www.erikpelton.com/about/practicing-what-we-preach/
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The post Practicing what we preach appeared first on Erik M Pelton & Associates, PLLC.
What is a trademark audit and is there a need for one in your business? Whether you are thinking of creating new trademarks or evaluating the effectiveness of your existing ones, I encourage you to listen to this podcast and … Continue reading →
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