Content For Brunch: Recent Episodes
Kala Riggins
Content for Brunch is the meal your marketing plan has been missing! This is the podcast where substance, storytelling, and strategy is served for entrepreneurs in a practical digestible way. Each episode you will learn how to consistently create meaningful content that builds your brand and grows your business online. Your host Kala Riggins is a Content & Brand Strategist, who teaches high-achieving women how to get to the coin by telling their stories creatively, confidently, and consistently online.
Download Your Digital Guide: V.O.I.C.E : how to create with confidence by using your voice. --- https://kalariggins.myflodesk.com/voice
00:00 Create, share, and be recognized independently.
05:29 Create diary or documentary of your life.
06:54 Creating impactful content leaves a lasting legacy.
09:44 VOICE Digital guide for women content creators.
Let's stay connected https://www.instagram.com/kalariggins
I'm Kala... host, content creator, and personal branding strategist! I love creating content that inspires woman to unapologetically be their true selves. Over here it's all about content and convos that grow your creativity, confidence, and coin.
Work With Me:
https://kalariggins.com/monetize-me
https://cal.com/kalariggins
My Website:
https://kalariggins.com/
Contact:
Kala@KalaRiggins.com
Download Your Digital Guide: V.O.I.C.E : how to create with confidence by using your voice. --- https://kalariggins.myflodesk.com/voice
00:00 How to show creativity through content.
05:27 Create content that reflects your unique personality.
08:34 Expressing your authentic opinions in your content.
13:19 Your personality is profitable .
14:11 Free Guide on using your VOICE in your content
Let's stay connected https://www.instagram.com/kalariggins
I'm Kala... host, content creator, and personal branding strategist! I love creating content that inspires woman to unapologetically be their true selves. Over here it's all about content and convos that grow your creativity, confidence, and coin.
Work With Me:
https://kalariggins.com/monetize-me
https://cal.com/kalariggins
My Website:
https://kalariggins.com/
Contact:
Kala@KalaRiggins.com
As you map out your Q2 Content Strategy, I want you to go back to the core of what content creation is so that you are connected to the content.
Ask yourself:
- What problem am I assigned to solve?
- What purpose has been assigned to me?
- What mission am I trying to accomplish?
Remember content creation is about More Than Marketing so it has to be bigger than you. Join me for my More Than Marketing 4 Day Challenge for Entrepreneurs just like you who need to...
- Sharpen Your Messaging
- Understand What Metrics Really Matter
- Make More Money.
[ Register now by clicking this link! ]
What’s the biggest challenge you’re having in regards to your content strategy? Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Putting together a content strategy is not something you do once and never revisit it again. As your business changes, your content strategy will too. Guest Isis Breanna, breaks down how often you should update your content strategy + the biggest mistakes entrepreneurs are making with their content.
I’m re-opening my FREE Facebook Community where I’ll be teaching you all of these strategies that I discuss on the podcast.
This will include:
- Live workshops and trainings
- 1:1 Q&A With Me
- A community of other like minded women entrepreneurs.
Your audience is always showing up online for you the question is how are you showing up for them? In this Brunch Bite I share how to navigate vanity metrics and serve your audience in a way that really matters.
I’m re-opening my FREE Facebook Community where I’ll be teaching you all of these strategies that I discuss on the podcast.
This will include:
- Live workshops and trainings
- 1:1 Q&A With Me
- A community of other like minded women entrepreneurs
Don’t meet me there… click here and beat me there!
What’s the biggest challenge you’re having in regards to your content strategy? Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
The online space is crowded and full of people blending in. Everyone is starting to look the same, act the same, and sound the same. So as your audience goes about their daily scroll the thing that will catch their attention will be the thing that is different, the thing that stands out.
That’s how you build an audience online.
In my next live workshop Im going to teach you how to create content that
leverages your POV to…
- Build a community online.
- Generates Leads for your business.
- Convert your audience to clients.
Click here so that you don’t miss it!
What’s the biggest challenge you’re having in regards to your content strategy? Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
You have to give your content some time. Just because something doesn’t hit at first, it doesn’t mean it ain’t a hit. Instead of chasing the instant gratification of vanity metrics and seeing likes and views pour in as soon as you hit publish. Put that energy into creating a body of work with your content that builds you authority, perfects your messaging, and creates a binge worthy content catalog.
In my next live workshop Im going to teach you how to create Binge Worthy content that...
- Builds your audience online.
- Generates Leads for your business.
- Creates a solid rinse and repeat content strategy.
Click here to join the waitlist.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Before you plan a single piece of content I need you to first decide what your objective is. This means I need you to what the hell is the point of the content. In this Brunch Bite I break down the 4 Popular Content Objectives and how to use them.
Content Objectives:
- Increase Brand Awareness
- Generate More Leads
- Increase Conversions
- Build Community
In my next live workshop Im going to teach you how to identify what your content objectives are and create content around them okay. Click here to join the waitlist.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
No one just wakes up a content creator. We all start somewhere and for many of us including myself it starts with having a 9-5 career, and that’s not a bad thing. In the digital space entrepreneurship is glamorized and some gurus will tell you that in order for it to work it has to be all or nothing. Well that’s not everyone’s story. In fact some people use their 9-5s as a gateway into Entrepreneurship.
Special Guest Blake Newby, Former Beauty Editor at Essence Magazine & now Entrepreneur & Venture Capitalist joins me to break down…
- How to use your 9-5 to your advantage when creating content.
- How going viral creates real impact.
- How to use transparency to build your brand.
- How to create content that build your resume.
- Overcoming imposter syndrome.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Grab The Last Content Planner You’ll Ever Need here!
Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
In the midst of a 30 second Reel and TikTok world, long form content is making a comeback in a major way. As you put together your 2023 content strategy I highly recommend you include a signature piece of long form content.
In this episode I explain why long form content is necessary for your business and I breakdown….
- The Different types of long form content.
- The best way to create long form content.
- How to select the best format for your long form content.
I want to help you create a signature piece of long form content for your business. Shoot me a DM @kalariggins. When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Grab The Last Content Planner You’ll Ever Need here!
Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
Entrepreneurship much like content creation is simply not one sides fits all. When you notice a drop in your content performance sometimes it ain’t the algorithm, it’s alignment. It’s important to prioritize your authenticity over the algorithm because only one of those things you can actually control.
In this episode I breakdown 5 ways to audit your content to ensure that you are showing up online as your authentic self.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework! When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Grab The Last Content Planner You’ll Ever Need here!
Get more content creation goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
Everything in the online space is changing fast as more and more coaches and content creators publish their first post online everyday. But no matter how saturated the market becomes, there is one thing that will never change and that’s leveraging your uniqueness to build a profitable brand online.
Special Guest Isis Brenna, Business & Marketing Strategist breaks down…
- The biggest mistakes entrepreneurs are making in 2022.
- What she would do if she had to build her brand from scratch.
- How to keep up with the fast pace of trends.
- When to update your content strategy.
- The most powerful thing about creating content.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework! When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
If it was working, would you be here, listening to me? Probably not. You’re here to fix it. So let’s fix it!
Any of this sound familiar?
- Your strategy won’t work unless you do. Nothing will work unless you do. If you want it to work, you’ve gotta do the work.
- You’re treating it like a stepchild, an afterthought, and delegated it to someone who is not an expert.
- You’re only posting a couple reels here and there and calling it a strategy. That ain’t it.
- You like clarity, but you’re lost. Doing too much comparing, vision is foggy, and you’re distracted.
- You’re not consistent over a significant amount of time.
It is time for you to start prioritizing your content strategy for the success of your business and for your own sanity. The real keys for success are Solid Storytelling that creates connections, Systems that foster consistency, and Sales to bring in your cash.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework! When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
A Podcast Launch Bestie production
How many times have you been told that you need a content strategy? Here’s another one: you need a content strategy. But, you should be mindful about whose advice you take and whose approach you follow.
Here’s why:
- There’s a big difference between a social media strategist and a content strategist. Social media specialists are platform specific and a content strategist, like me, will help build a strategy for everywhere you exist online.
- Pay attention to the type of content they create. Is it about growth on particular platforms, or is it clear, consistent, and converting regardless of the platform?
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework! When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.
Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
A Podcast Launch Bestie production
So often we get caught up in following the blueprint of what somebody else did that we find ourselves becoming those people. There’s value in the experiences of those who are doing what you’re trying to do, but you have to have some discernment about what will work for you and what won’t.
Some people are good at dancing and pointing on reels, and some people are terrified by the thought. Not everyone has to use reel just because they work for some people. What you don’t see is the work on the back end with their funnels, email sequence, and client journey that makes them successful. It’s not about the TikToks. Content marketing is not one-size-fits-all.
Social media is a shiny piece that helps people find you, but what really matters is what happens next. Are you communicating what you do and how you can help them? Are you nurturing them along the way? We have to make sure that our expectations match our level of execution.
What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework!
Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!
A Podcast Launch Bestie production
During my onboarding process I ask a lot of questions because I need to really figure out what the root of the problem is. If you feel stuck with creating content, it’s usually because you’re not moving. Overthinking leads to under-implementing. It’s like how blogging has evolved over the last 10 years. Back when I started Model May I, everyone was sharing everything, just because they wanted to. I was blogging because I got dressed. I wasn’t hunting for content - I WAS the content. Now, I see ladies dressing up and staging things in order to create content, and that just seems backwards. Document what you’re doing and who you are, and you’ll build a content bank that you can always pull from. I know you’re ready for the brunch analogy, so here it is. Take a pot of gumbo. You can put pretty much whatever you want in there, but if you don’t take the time to make a perfect roux, you may as well throw the whole thing away. Same thing with your marketing. You can make all the cute reels you want but if your messaging, goals, and target audience aren’t clear, throw the whole business away. When you get stuck, here are some things I want you to do. Audit your content consumption. Unsubscribe and be more intentional. Create how you consume. What content has made an impact on you recently? How can you create something similar that’s your own? Implement documentation daily. Casually record yourself just doing your usual things, no matter how big or small, and start building out your content bank.
Shoot me a DM https://www.instagram.com/kalariggins/?hl=en (@kalariggins). I do check the homework! Get all the goods at https://getmycontenttogether.com/ (https://getmycontenttogether.com/). Don’t meet me there - beat me there! A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production
In this episode we are dishing all about how content is a major… major… MAJOR factor in every step of your business. After working with me, my clients feel like they have a solid strategic plan that actually prioritizes content creation for their business. It’s a total game changer. You have to treat your content plan like the main course. Your content strategy is the nourishment that your business needs to survive, so stop treating it like a side dish. We’ve been force fed the idea that our content needs to keep up with trends, go viral (big eye roll), hack the algorithm, blah blah blah. This type of marketing can work well for some people, but if you don’t have your messaging solidified on the back end, the exposure of going viral isn’t going to do any good. How do your vanity metrics such as likes and followers correlate with your key performance indicators (KPIs)? Oh right, they don’t. So. The 3 things you need to master when it comes to putting together your content strategy, just like I go through with my clients are these: Audience building - capture your audience’s attention, create brand awareness Lead generation + conversion - connect with your audience and create content that serves them, that makes them realize that they need your solution Documentation + duplication - consistency with a rinse-and-repeat strategy, documenting what works so you can duplicate it
Which of these 3 phases are you in with your content strategy? Where are you at in the process and what challenges are you facing? Shoot me a DM https://www.instagram.com/kalariggins/?hl=en (@kalariggins). I do check the homework! Get all the goods at https://getmycontenttogether.com/ (https://getmycontenttogether.com/). Don’t meet me there - beat me there! A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production
We’re all consuming content all the time. From commercials, to social media, to binge watching shows on Netflix, there’s content everywhere. The consumption of content is bottomless… just like brunch! I spent my 20s living in New York and we went to brunch every chance we got. There was even a restaurant that had a midnight brunch - same vibe, same music, same chicken and waffles, but in the middle of the night. The conversation was filled with so much substance, so much conversation that led to connection, and that’s what your content should do for your business. Even in corporate with their big strategies, the goal was always to tell a story in their content. Whenever you leverage storytelling in a meaningful and impactful way, your audience will crave whatever you are selling. Your content needs a few things to really be successful. First thing, it needs to taste and feel good when your audience consumes it. It makes them want to stay. It needs to create a long lasting connection with people, just like what happens at brunch. It needs to have substance. People are tired of fluff. Last thing: it needs to be bottomless. You can’t just do it one-and-done. I have a simple framework that I teach my clients to help them build their content strategy: Serve, Sell, Storytell. Hook them with a story, serve them the substance, and then sell them the thing they need to take their life or business to the next level. To get started on your Serve, Sell, Storytell, ask yourself these questions: What part of my story am I holding back that can really change the lives of my audience or my clients? How can sharing this story help your audience? What is the transformation on the other side? How can you use that story and the transformation to sell the solution?
Answer those questions and send me the answers https://www.instagram.com/kalariggins/?hl=en (@kalariggins). I do check the homework! Get all the goods at https://getmycontenttogether.com/ (https://getmycontenttogether.com/). Don’t meet me there - beat me there! A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production
Content for Brunch is the meal your marketing plan has been missing! This is the podcast where substance, storytelling, and strategy is served in a practical digestible way. Each episode you will learn how to consistently create meaningful content that builds your brand and grows your business online. In this podcast we will dish on creating content strategies that… convert to clients adapt to social media shifts are fun and easy to execute & keep you unique to yourself and your core values
Hey Hey, I'm Kala! I love creating content that inspires woman to unapologetically be their true selves. As a Content & Brand Strategist, I teach high-achieving women how to get to the coin by telling their stories creatively, confidently, and consistently online. I spent years working as a TV producer and digital creator. So I know my way around these content creation streets. During that time I partnered with major brands to create compelling digital and social content. This is how I mastered the art of storytelling and quality content creation. Today, I use those skills and expertise to serve my clients by helping them transform the way they show up online, one piece of content at a time! If you want to learn more about how to consistently pump out quality content that sells your services and feels good to create, go to https://getmycontenttogether.com (getmycontenttogether.com) https://getmycontenttogether.com/ (https://getmycontenttogether.com/)