SEO Shorts: Recent Episodes
Crystal Waddell
Dave, Brittany’s dad, joined us as part of our Father’s Day series on The Simple & Smart SEO Show.
In that episode we largely covered Local SEO, sales, & marketing strategies.
(Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!)
In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.
And the really big takeaway?
Understanding & interacting with your customer/client is a delicate lil dance.
Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things copywriting cough cough),* and *impacts your SEO strategy.
Keep this in mind as you listen:
- What is keeping my customer/client up at night?
- Where is my customer/client stuck?
- How can I best help my customer/client?
- How can you bring empathy into the equation?
After you finish the episode, share with us your aha moment!
Oh, and don’t forget!
If you know someone looking for replacement windows in the Greater Raleigh area of North Carolina—check out the Window Xperts (Dave’s company).
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Angie grilled chatted with us on The Simple & Smart SEO Show.
It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO.
But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business.
What it stands for:
People
Process
Profit
Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your business.
Have a listen & then find us & tell us which P you feel like could use a lil help in your biz.
And go checkout Angie’s podcast (B’s been a guest twice!).
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Latesha Lynch was a guest on The Simple & Smart SEO Show recently.
She gave SO much over there.
And yet… we had one more question for her.
That question…
“How can collaborations help grow your business?”
Turns out—collaborations were very much a catalyst for Latesha’s own business growth.
She shares her own story + lists several ideas you could jump on today!
- Podcast interviews
- Facebook guest chats
- Instagram lives
Grab your pen & pencil!
Let us know which collaboration you’re most excited for!
Be sure to get Latesha’s Lead Overflow workshop & check out her podcast too!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Pinterest is a fantastic place for both service based and ecomm businesses to be. It is such the underdog of marketing.
And so many entrepreneurs are missing out—but not you!
Mackenzie joined us on The Simple & Smart SEO Show and we talked ALL things Pinterest + SEO.
We just had to ask her for a mini masterclass on keyword research inside the Pinterest platform.
Listen in—this is a juicy & really actionable episode!
Ooh! And there’s a video to go along with it.
Try doing some keyword research on Pinterest & tell us what your “aha” moment was!
Then grab Mackenzie’s Ultimate Guide To Optimizing Your Pinterest Account.
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Kristin recently joined us for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared.
How to have a 6-week planning retreat w/ yourself!
Here’s how it breaks down:
This is a 2-hour task (maybe 4 hr total if you’ve never done this before).
- Make it feel like a treat: get out to a coffee shop or take yourself to dinner
- Plan for a quarter. 6-week planning is checking in.
- 2 lines: personal, professional milestones
- Write things on the calendar
- Review quarterly goals, check in on metrics
Be sure to take Kristin’s quiz to discover your signature brand marketing style!
(B is Shaken!)
Take the quiz & share your result with us!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
So… you decide to launch an online business.
You hear everyone and their nephew talking about how important it is to show up on this social platform and that one.
Maybe you decide to start a YouTube channel or cough podcast.
Now what?
What equipment do you need?
Well, friend—we got you! We asked our videographer friend, Alex Minor to dish the deets.
Here you are!
Cameras, Microphones, & Lighting rec’s from a pro.
- Camera:
- logitech brio
- sony zv1
- sony zve10
- Mics:
- get a dynamic mic!
- USB dynamic mic: Samson C series ~$69
- Lighting:
- You need more!
What videography equipment are you adding to your wishlist? We wanna know!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
If you’re anything like us (Crystal & B), you’d like to bring on help, buuut you also want to figure out who you need to bring on and what you need them to do.
Well, you’re in luck!
Our recent Simple & Smart SEO Show guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us.
(And yes, we’ve both already downloaded it!)
Grab her Hiring Task & Responsibility Worksheet. And push PLAY to hear more about how to put this to use in your business with your next hire.
Think you’ll love using this exclusive resource in your biz? Tell us!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
We hear it all the time…
Get some social proof!
More than 80% of buyers trust reviews & testimonials EQUAL to that of a recommendation from a friend.
Social proof can include:
- Testimonials
- Case studies
- Screen shots
- Interviews
- And more!
Today we’re chatting about getting good testimonials from your clients & customers.
✨ hint: the magic lies in specificity ✨
And then… how you should use them in your marketing.
B has a Testimonial Template if you want to collect testimonials TO-DAY! ✨
Do you feel like this episode helped you create a game plan to get better testimonials? Tell us!
PS:
Already have lots of social proof, but want to put it to good use in a case study?
Did you know B writes case studies (rooted in SEO & story)?
Send her a message & learn more about what that looks like!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Did you know there IS such a thing as using your keyword or key phrase too much?
Yep. The rumors are true.
Here’s what you can do to stick to good keyword density practices!
Had you ever heard of keyword stuffing? Tell us!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
What to do when that blinking cursor of death is staring at you?
Mocking you because you have nothing clever to write for a headline…
Listen to this!
No, really—listen to this episode.
You’re going to learn exactly how to write headlines like the pros.
Including:
- What a headline should do for your reader
- How to include keywords
- Two simple prompts to help you start ideating
Drop a comment in the chat & let us know what tip you love most!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
We’re back with the second installment of this how to co-host a podcast run down with B+C.
Here’s that blog B wrote again >> how to co-host a podcast + our workflows.
Today, we are chatting about how you too could start a podcast with a co-host, if you’d like!
We go into:
- What inspired us to create the podcast
- How we divvy up tasks
- And what the workflow looks like when we have guests
Today’s episode was inspired by The Simple & Smart SEO Show episode where we shared our content & ranking tips.
↑ That episode was one of our top 5 from 2022!
What is your favorite podcast episode from 2022?
*Special shoutout to* Leah for our podcast audit session!**
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Back in the day, we just wanted to create a podcast that was conversational and casual.
And we wanted to do it together!
B even wrote a WHOLE blog about this co-hosted podcast workflow.
Today, we are chatting about how you too could start a podcast with a co-host, if you’d like!
We go into:
- What inspired us to create the podcast
- How we divvy up tasks
- And what the workflow looks like when we have guests
Today’s episode was inspired by The Simple & Smart SEO Show episode where we shared our content & ranking tips.
↑ That episode was one of our top 5 from 2022!
What is your favorite podcast episode from 2022?
*Special shoutout to* Leah for our podcast audit session!**
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Remember that SEO Basics Checklist?
Here’s Part 2 of the list! ↓↓↓
You may recall that B has an SEO Basics Checklist you can snag fo’ free!
(seriously, go grab it ↑)
Today’s episode was inspired by Dahlia’s interview on The Simple & Smart SEO Show.
(Dahlia is B’s HoneyBook pro! …and friend.)
↑ That episode was one of our top 5 from 2022!
Tell us your favorite podcast episode from 2022!
**PS:
B mentioned that Marisa Corcoran’s program, CCS, helped her create this resource.
If you catch this episode in time, you’ll be able to register for a FREE masterclass Marisa only hosts twice a year!
It’s called the Leave ‘Em Wanting More Masterclass.✨
You *have to show up LIVE—there are no replays.***
But you also have 3 dates and times to choose from.
>>CLICK HERE TO FIND THE DATE & TIME THAT WORKS BEST FOR YOU<<
(B will be at all of them! She’s like such a groupie. So come say hi!)
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Have you ever wanted a step-by-step tour of an SEO Basics Checklist?
You’re in luck, friend! Because that’s exactly what we’re doing today.
You may recall that B has an SEO Basics Checklist you can snag fo’ free!
(seriously, go grab it ↑)
Today’s episode was inspired by Dahlia’s interview on The Simple & Smart SEO Show.
(Dahlia is B’s HoneyBook pro! …and friend.)
↑ That episode was one of our top 5 from 2022!
Tell us your favorite podcast episode from 2022!
**PS:
B mentioned that Marisa Corcoran’s program, CCS, helped her create this resource.
If you catch this episode in time, you’ll be able to register for a FREE masterclass Marisa only hosts twice a year!
It’s called the Leave ‘Em Wanting More Masterclass.✨
You have to show up LIVE—there are no replays.
But you also have 3 dates and times to choose from.
CLICK HERE TO FIND THE DATE & TIME THAT WORKS BEST FOR YOU<<
(B will be at all of them! She’s like such a groupie. So come say hi!)
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Who wants a podcast checklist?!
In this episode, we are walking through 7 key areas you wanna add those… keywords!
- Keywords in the name of audio file you upload
- Keywords in episode title
- Keywords in episode description (show notes)
- Stay away from explicit for better SEO + reach
- Keywords in summary (sometimes an alternative option to description)
- Use Ubersuggest to come up with ideas for tags
- Title & description of show
This SEO Shorts 🩳 episode was inspired by ourinterview w/ Leah Bryant on The Simple & Smart SEO Show!
↑ That episode was one of our top 5 from 2022!
Your “homework” is to share your favorite podcast episode from 2022!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
You’ve seen ‘em.
Those pesky errors that show up on your SEO audit report (like the ones from Ubersuggest).
But what do they mean? And how can you fix them?
Good thing you’re here!
Today we’re covering 8 common SEO errors & their fixes including:
- Broken links
- Meta description errors
- Low word count
- SEO nonfriendly
- Response code 4xx
- Title tag errors
Share what errors you’ve corrected! Or drop the link to your 404 error page!
PS: check out the Live SEO Audit episode of The Simple & Smart SEO Show
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
What happens once you add a page on your site?
Well… you have a new page on your site. Yay!
But you need to tell Google the good news.
And Search Console is what does that for you.
(Also something else does that but you have to listen to this whole episode to find out the shortcut!)
We recommend checking your Google Search Console stats about once a month.
In the chat, share how often you’re going to check your Search Console stats.
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Do you track your website data?
Well… you’re going to need to make sure your Google Analytics is updated.
This is time sensitive, so the sooner, the better.
We walk through the process in full in this episode.
Follow this guy on LinkedIn to learn more about Google Analytics.
Your “homework:” tell us you’re “done” in the chat!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
We recently had Salina on The Simple + Smart SEO Show. (<< make sure you go listen to that if you want to use LinkedIn to the fullest!)
B took advantage of this opportunity to ask her one burning LinkedIn question:
How does one use hashtags on LinkedIn?
News flash: it’s completely different from how you’re used to using them on Instagram.
Salina shared that:
- You DO want a branded hashtag
- You want to use the same hashtags on all your posts
- And a couple more critical tips
If you like what you heard/learned, make sure you go connect with Salina on LinkedIn, her site, and on Instagram!
And go grab the Rock Your LinkedIn Profile Checklist ASAP!
Your “homework” is to tell us your hashtags for LinkedIn.
Be friends with us (Brittany & Crystal) on Linkedin!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Ever wondered what it sounds like when we run an SEO audit for a client?
(If you haven’t already listened to Crystal’s technical audit of B’s site… you’re gonna want to listen to this!)
SEO technical audits help you gauge what’s working well on your site and spot opportunities for improvement.
That ALL adds up to making you & your business more findable to strangers who want to become paying clients.
Our podcast editor, Leah, was kind enough to let us share her SEO audit.
Highlights from this episode:
- Hear us make sense of what the audit information is showing
- Laugh at our ridiculousness (included with every show!)
- Listen to the fixes available for these SEO “issues” (<< you likely have at least 1 similar issue on your site)
Drop any questions you have about this SEO audit in the chat!
PS:
This is the Reel B mentioned.
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Meet Crystal’s secret weapon for blog writing—Surfer SEO.
Content planner & content editor are going to be your 2 FAVORITE new tools.
We walk through:
- Determine main keyword
- What to do for writer's block
- Structure your content & write!
- Add photos w/ keywords as titles
- Take it to the next level w/ video, transcript, audio
Share with us something you learned & can add to your blogging process!
PS:
If you have an interest in starting your own blog, make sure you go take our friend Leah’s QUIZ!
It tells you what kind of podcaster you are 🤗
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Site audits give you insight into what’s working well with your SEO strategy & what opportunities for improvement exist.
In short, your “instructions” for this task (should you choose to accept it) are as follows:
- Download Ubersuggest
- Go to your website
- Click the orange “U”
- Look through the different tabs
Download the Ubersuggest Chrome Extension + run a quick audit + share 1 discovery in the chat thread!
PS:
This is the free quick-n-easy way to get a feel for your site’s SEO performance.
If you’re looking to make sense of the results—book your $99 SEO audit with us here!
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
Just the word “sitemap” sounds intimidating.
(In fact, B used to think this was something only a website developer could do.)
Once you listen to this show, you’ll feel like you could conquer the online world!
Sitemaps play a crucial role in supporting your SEO strategy.
Without them, Google can’t “crawl” (or read) your website.
↓ ↓ ↓
Which means search engines don’t know who to get your site in front of.
Which means that people don’t know you exist.
Which means potential clients will be out there continuing to stare down their problem when you could’ve been helping them solve it!
That said:
- Check to see if your site has a sitemap
- And if the answer is “no”...
- See how easy it is to add one!
Tell us if you had a sitemap or if you added one after listening to this episode.
B’s stuff:
Website
SEO Cheat Sheet
What’s your personality-based SEO strategy? [QUIZ]
C’s stuff:
Website
Jasper
Collage and Wood
Apply for your own $99 SEO Site Audit!
What’s one of the easiest things you can do to boost your SEO strategy?
Internal linking!
Listen in as we walk you through:
- what internal links are
- what it does for your SEO strategy
- how do you create internal links
- where to use those internal links
Share an example of an internal link on your site in our conversation thread!
Hey hey, friend!
We’re spending this first episode welcoming you to our fancy new private podcast.
We’re seriously so excited to launch this!
Today we’re sharing:
- who we are: a refresher
- our why for creating this show
- who the podcast is for
- and what you can expect when you tune in
Each episode is going to have a mini homework component, & your first task (should you choose to accept it) is—to share your domain in the episode convo thread.
Thanks for being here! We’ll catch you next week.
Fun fact for our e-commerce friends—Shopify is sneaky! They hide your home page SEO title + meta description fields.
Today—we help you find it!
And then answer for you:
- what is a meta description
- what is an SEO title
- why it’s critical to have an SEO title + meta description for your Shopify site
- should you add a social sharing image
Make sure you share your SEO title + meta description for your Shopify site in this thread!
Ever wonder what the pros use for keyword research?
We’re answering this burning question today!
Chrome extensions we mentioned:
Ubersuggest
Keywords Everywhere
Keyword Surfer
^^ not affiliate links! Just links to make finding our favorite tools super easy.
Tell us about your favorite SEO tool or let us know which of the 3 we discussed you can’t wait to download! Drop your answer in this thread.
Work smarter—not harder, they say. Follow these steps to optimize any existing blogs, and you’ll be doing just that!
At-a-glance:
- H1
- links
- images
- buttons
Share a blog you recently optimized in our chat thread!