Grow Your Local Business: Recent Episodes
Leslie Presnall
Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”
But… do they actually work for local business owners?
Leslie is breaking down exactly how Trial Reels work, what makes them so powerful and (most importantly) how to use them to grow your local audience (not just rack up views from random people across the country).
In this episode you’ll learn:
- The biggest mistake local business owners make with Trial Reels and why their content is getting shown to non-local audiences
- How to optimize your Trial Reels for local discovery using keywords, location cues, messaging and clear city-specific hooks
- A simple script you can use to call out your city inside a Trial Reel to attract the exact people you want following you
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.
In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.
In this episode you’ll learn:
- Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
- The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
- Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.
In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®. She’s a full-time educator growing a home organizing business, and lately she’s been struggling to find the energy and motivation to keep showing up.
Sound familiar?
You’ll hear the exact coaching I gave her and the mindset shift that can change the way you approach your business when you’re tired, busy or just not feeling it.
Because nothing has gone wrong when you’re not motivated.
You just need to learn how to create commitment from your thoughts... not wait for motivation to show up.
This episode will help you see that you can do hard things, even without motivation… and that consistency, success, and growth come from deciding who you want to be and honoring that decision again and again.
In this episode you’ll learn:
- How to shift from waiting for motivation to generating commitment
- How to make decisions ahead of time so you can show up even when you don’t feel like it
- How to build evidence that you can do hard things in business and in life
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 63: Leaving My Full-Time Job and Facing My Worst Case Scenario
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
This week, we wrapped up Your Fully Booked Era🧡 - a 7-day audio series designed to help you overcome the thoughts that are keeping you unbooked.
If you missed any of the episodes, you can binge the full series below:
The Fully Booked Era Series:
1️⃣ Day 1 – What’s Stopping You From Believing You Can Be the Local Go-To
2️⃣ Day 2 – How To Meet More Local People
3️⃣ Day 3 – Are You Secretively Selling?
4️⃣ Day 4 – How Much Should I Promote What I Sell?
5️⃣ Day 5 – Location Drama
6️⃣ Day 6 – Local Clientele Drama
7️⃣ Day 7 – Are You Stuck in This Cycle That Keeps You Unbooked?
Each episode is short and designed to shift ONE belief that’s keeping you from becoming fully booked in your city.
Now, this episode is your next step: Your Fully Booked Era inside The Localpreneur Academy
I’m showing you exactly how we take everything you learned this week (the mindset shifts, the confidence and the local visibility work) and turn it into a step-by-step process to get fully booked within a year (or less) inside The Localpreneur Academy.
You’ll learn:
- The 5 skillsets every local business owner needs to get fully booked
- Why belief + skill + support = a business that’s booked out
- What kind of coaching and support you get inside the Academy
Ready to make this your Fully Booked Era?
👉 Click here to join The Localpreneur Academy
You’ll get lifetime access to my full 5-step system, live weekly coaching and personalized feedback. It's everything you need to become the fully booked local go-to in your city.
🎁 Join by October 29 and Get the BONUS Localpreneur Planning Pass
When you join by Wednesday, October 29 you’ll get two exclusive bonus planning sessions:
🖤 Black Friday Planning Workshop – A workshop to have your Best Black Friday Yet! Learn my 8-step process to sell out your Black Friday offer, my criteria for choosing your irresistible offer, how to map out your promotions ahead of time, and how to troubleshoot to improve your sales in real time.
🗓 2026 Planning Extravaganza – A series of workshops where we’ll fully map out your next year. No more flying by the seat of your pants, no more wondering when you'll get to "back burner" projects. Walk into 2026 with a clear goal and vision and ready to execute.
You’ll leave both events with a clear plan to create your biggest results yet.
Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?
I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy.
Competitor-based decisions don’t fuel growth. They limit it.
In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing.
From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible.
I’ll show you how to shift out of this so you can grow your business with confidence faster.
In this episode you’ll learn:
- How focusing on your competitor stops you from marketing, networking, selling and growing
- How to make business decisions based on your best clients (not your competitors) so you can grow faster.
- The mindset shifts that help you show up as the go-to in your city.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.
But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuck in a cycle that keeps them spinning their wheels.
Tune into this episode to learn:
- The vicious "busy" cycle that keeps so many business owners unbooked and underearning
- Why people feel productive but they've stalled their progress
- What it actually looks like to break this cycle and finally start filling your calendar with clients.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, which only keeps them spinning without clients.
In this episode, I’ll show you why that’s not a problem at all and how to move forward with simple, effective marketing that gets you out of the “no clients yet” stage much faster.
Tune into this episode to learn:
- How to market without client proof, result photos or testimonials
- Practical examples of ways to create content and show your expertise
- A simple 3-step framework you can use daily to get visible and start booking clients
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.
In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and booked faster.
You’ll hear:
- Why over-preparing can slow you down more than help you
- Client examples of booking first clients without “professional” setups
- The mindset shift that will help you stop hiding and start meeting people today
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- The Local Instagram Formula Mini Course
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business.
And not just money investments but also time and energy investments.
How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?
Tune into this episode to learn:
- The common mistake of trying something once, not seeing instant results, and quitting before it ever has the chance to work
- How to shift your perspective so “failed” attempts turn into future wins
- The evaluation → tweak → implement cycle that compounds your growth over time
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers.
That’s why so many local business owners waste so much time posting Reels, chasing views and trying every challenge they see online… only to end up with more industry peers or strangers from around the world following them instead of the people who can actually hire them.
In this episode, I’m breaking down why those “sexy” Instagram tips don’t work for local businesses and what to focus on instead if you want to attract real paying clients in your city.
Tune into this episode to learn:
- Why viral growth doesn’t equal local growth and how it can actually hold you back from getting clients
- What makes 100 local followers more valuable than 1,000 random ones (and how to reframe the way you think about growth)
- The core actions you need to focus on to consistently attract local followers and why the system matters more than any single tactic
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done.
Here’s the truth: you’re not going to “find” extra time. You have to make it.
And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the most important things you do to grow your business.
Tune into this episode to learn:
- Why marketing is one of the two most important things to focus on in your business
- The power of using open client spots to market yourself, get visible and book more clients
- The simple time-management shifts that help you stay consistent, stop overthinking, and finally get your marketing done
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Ep 91 - How Long Your Marketing Takes
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.
This coaching tool is a game changer.
The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.
Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.
But you can't listen to it.
It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.
It's changing who you're being.
You're being someone who honors their word. You're being someone who is consistent.
**You're being that local go-to person.
Tune into Episode 130 to learn:**
- How to start with small, doable commitments to build consistency
- How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently
- Plus, practical tips for time management to fit something new into your day
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.
Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it!
And when you know how to write them, every post becomes an opportunity to bring in your next client.
Tune into this episode to learn:
- How many people actually read your captions and why those are your most ready-to-buy followers
- 5 powerful jobs your captions can do to help you get found, build connection and convert followers into clients
- How to make your captions work for you even if you “don’t know what to say”
Mentioned in this episode:
- Mini Training: The Local Instagram Formula
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here.
This isn’t about faking it. It’s about shifting into the energy, presence and authority of the go-to expert in your city so you can attract the clients who are ready now.
Tune into this episode to learn:
- Why embodying the confidence and clarity of a fully booked business owner draws in ready clients and how your marketing falls flat when you don’t
- The key messaging shifts that move you from “I’m available” to “Here’s why you need to work with me”
- How over-educating, over-entertaining, and underselling are quietly repelling your best-fit clients
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.
This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting.
Tune into this episode to learn:
- The 3 emotions that keep you consistent and following through, even in the messy middle
- Why your brain defaults to quitting (and how to override it)
- What to do with emotions like frustration, doubt, and comparison
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos.
In this quick episode, I’m breaking down what Meta’s new update means for your local business — and how to make sure your Instagram bio and posts are set up to show up on Google when local people are searching for what you offer.
We’ll cover:
- What changed with Instagram and Google as of July 10, 2025
- Why captions (yes, captions!) matter more than ever
- How to use keywords and location to boost your visibility
- The 3 settings to check on your account today
- How to stop relying solely on the algorithm to get found
And if you want help localizing and optimizing your Instagram bio and feed — without overthinking it — check out The Local Instagram Formula, my $47 mini course that helps you get found by locals on Instagram AND search engines like Google.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode #120: Business Account vs Creator Account
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap.
Tune into this episode to learn:
- How to diagnose whether your marketing problem is due to missing skillsets or implementation
- Why saying “I don’t know” keeps you stuck and what to ask yourself instead
- What to do when you do know what to do, but you’re not following through — and how to start taking action
Mentioned in this episode:
- Join My Facebook Group: Grow Your Local Business
- Grab the mini training: The Local Instagram Formula
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode #99: How I Grew My Business by 200%
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.
Tune into this episode to learn:
- The 4 things your Facebook profile must have visible when you're engaging in groups
- How to show up as the local go-to expert in Facebook groups
- How to best promote your business and add value in groups -- while following the admin rules
Mentioned in this episode:
- Join My Facebook Group: Grow Your Local Business
- Grab the mini training: The Local Instagram Formula
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals...
Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it?
In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business when no one else does — and how to keep going anyway.
In this episode, you’ll learn:
- Why your loved ones might not support your business (and why it’s not really about you)
- How to handle conversations when others doubt your vision, your goals, or your investments
- What to do when your partner, friend, or another business owner chips away at your belief
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales.
But what if you flipped the script?
What if you started believing you’re someone your community loves to pay?
In this episode, we’ll talk about how that one belief changes the way you price, promote, and show up — and how to build real evidence for it right now in your business.
In this episode, you’ll learn:
- The belief shift that makes marketing and selling feel more natural and fun
- Why YOU already have things you love to pay for — and what that reveals about your best clients
- How to show up like someone people in your city want to work with
Mentioned in this episode:
- Grab the mini training: The Local Instagram Formula
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.
After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective.
In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your profile is missing these key pieces, you’re losing clients who are literally searching for someone like you or they aren't hiring you because they don't know you're the perfect local fit for them.
In this episode, you’ll learn:
- A fresh breakdown of the 5-part Local Instagram Formula and why these five pieces still matter now more than ever
- The most common mistakes that cause local clients to scroll away
- How to spot the gaps on your profile that are costing you leads
Mentioned in this episode:
- Grab the mini training: The Local Instagram Formula
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need!
This is a question I recently answered inside The Localpreneur Academy because many local business owners and service providers get stuck deciding which is “better” — and whether they should start a whole new account or switch from personal.
In this episode, you’ll learn:
- The current features of both Business and Creator accounts (as of 2025)
- How to know if YOU are a personal brand or a local business
- The best type of account for your business
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you.
Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions.
In this episode, you’ll learn:
- The difference between passive marketing energy vs. confident, committed action
- Three common ways you show up in your business when you're hoping to get clients (and what to do about it)
- Why your brain resists showing up—and how to override it with belief and strategy
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.
In this episode, we talk about what’s really working for local marketing in small towns — and how Jordon proved you can build a thriving business, no matter how rural your area is.
Tune into this episode to learn:
- Why most rural business owners aren't seeing traction on social media -- and what to do instead
- The mindset shifts Jordon made to go from self-doubt to fully booked (and what finally made it click)
- Why living in a rural town doesn’t have to limit your income, success or impact
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Follow Jordon on Instagram @jordonegelston
- Follow Jordon on Facebook at Uniquely Jordon Media
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Overthinking is one of the biggest reasons local business owners never get their content out to their followers.
In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and what to do about it so you can get more visible in your city, stay consistent and build local demand.
Tune into this episode to learn:
- 5 sneaky ways overthinking shows up in your content creation and slows you down
- The mindset shift that helps you create faster without sacrificing quality
- How to use each social media post as one small step in your bigger marketing strategy
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
The real problem with having too many offers? It slows down your local sales.
In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked.
Tune into this episode to learn:
- Why too many offers confuse potential clients and slow down local sales
- How juggling multiple services drains your marketing momentum and energy
- What happens when fallback offers fill your schedule (and how to fix it)
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up!
I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online.
Tune into this episode to learn:
- What an offer really is for service-based local business owners
- The difference between your core offers, making offers and special offers
- Plus, how the idea of "offers" applies to product-based businesses too
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Dive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients.
Do you ever stress out about how to follow up with leads?
Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....
And now you're waiting...
You start to question... Should I reach back out? How long should I wait? What should I say??
I'm breaking it all down in this in this episode!
Tune into learn:
- The 3 steps to create a solid follow up process for potential clients
- How to detach your emotions and stay neutral and professional
- How having a follow up process can keep you from overthinking
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary.
Your brain might start to second-guess:
“Will people even want this?”
“Will they get it?”
“Should I do it this way… or just do it like everyone else?”
This episode is a mindset reset for the moments when doubt creeps in — because deep down, you know you’re actually onto something big.
Tune into this episode to learn:
- What to expect when you’re the first to do something new in your market
- How to hold your belief when your brain starts to offer doubt
- Real examples of how to market and message something your audience doesn’t understand yet
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If you run a business that can work with people all over, but you're struggling to get clients, this episode is for you!
Just because you can serve people anywhere, it doesn't mean it's the best place to START.
In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale.
Tune into this episode to learn:
- Why focusing on your local clientele first gives you instant credibility, connection and clarity in your messaging
- How local referrals, relationships and visibility can fill your calendar faster than trying to market to the masses
- Why focusing on local isn't excluding anyone -- and how clients from other places can still find you
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Ep #105: How Qianlei Built A Fully Booked Acupuncture Practice -- with a 3-month waitlist and 1 Million Instagram Followers
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
📍 “People in my city won’t pay for this.”
📍 “No one here values what I do.”
📍 “Everyone just wants to DIY instead of hiring me.”
If you’ve ever had thoughts like these, you might be stuck in Local Clientele Drama — the limiting beliefs you have about the people in your city.
These are the exact beliefs keeping you from making the money, signing the clients, and having the impact you want.
Tune into this episode to learn:
- How to identify the unique ways Local Clientele Drama shows up in your business and how to fix it
- Why these beliefs feel true (but actually aren't)
- How these thoughts affect your marketing, pricing and sales
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode #80: Location Drama
📢 Join The Localpreneur Academy
Inside The Localpreneur Academy, we go deep into rewiring your beliefs about your audience, pricing, and visibility — so you can actually grow your local business. Click here to learn more and join today.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If marketing feels hard because you have a limited budget for ads or promotions, or you’re constantly stressed about the cost of growing your business — this episode is for you.
The good news? There are so many ways to market your business locally for free and today, I’m giving you 6 simple strategies to get seen, attract local customers, and build real momentum without spending a single dollar.
These are the exact strategies I teach inside The Localpreneur Academy, and they work whether you’re just starting out or trying to grow with cutting expenses.
Tune into this episode to learn:
- 6 totally free ways to get in front of local people and grow your audience
- Why you don't need a budget at all -- just your phone, the internet and a little time
- Why your happy customers, friends, family and peers are your (free) best marketing team -- and how to get them to actually spread the word
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Ep #84: How To Show Up In Local Facebook Groups
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If you’ve ever struggled with selling, marketing your business locally, or building a loyal customer base — this episode is for you! Today, I’m talking with Aurora Schunk, a local farmer in Western New York and member of The Localpreneur Academy, who has completely transformed her business using local marketing strategies.
But this episode isn't just for farmers. What she's sharing applies to any local business owner looking to create demand, sell with confidence, and build deep connection with their audience.
Aurora sold out her CSA shares in just one week, increased her revenue by 70% this past November, and even sold out a collaborative event with other small business owners in just 36 hours.
Tune into this episode to learn:
- Why her marketing and education makes her offers irresistible
- The mindset shifts that helped her sell more
- How she used collaborations to grow her audience and increase demand
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Follow Aurora on Instagram
- Visit her website - Schul Farmstead
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
What if the biggest breakthrough in your business wasn’t found in another to-do list or in your next social media post — but in stepping away and creating space to think, plan, and problem-solve?
In this episode, I’m pulling back the curtain on my recent 3-day business retreat, where I worked alongside two other coaches to map out our biggest goals, refine our marketing plans, and coach ourselves through the current challenges holding us back.
But here’s the thing — you don’t have to take yourself on a retreat RIGHT NOW to get massive value from this episode. Just by listening you'll have a shift in the way you think and problem solve in your business.
Tune into this episode to learn:
- Things to consider when planning the next 6-12 months in your business
- How to choose the right people to surround yourself with in business (and why they shouldn't always be in your same industry)
- How to stay solution focused in your business
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode #8 - How To Plan A Solo Work Retreat
- Janessa Dean - Flight Nurse Coach
- Yann Dang - Aspire Coaching
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Dive into the re-airing of this Most Valuable Podcast episode (originally episode 73) where I'm sharing how to think about the downtimes slow seasons that we all experience in business -- and how to show up when you're expecting them or going through them so you can create bigger results.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Uncapped with Christa Rene
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.
Tune into this episode to learn:
- The biggest mistakes small business owners make when choosing a niche
- How to avoid "niche drama" and keep making money while you figure it out
- The key components to a profitable niche
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
I'm sitting down with my student Qianlei Li, a second-generation Traditional Chinese Medicine expert and acupuncturist, who's sharing how she grew her local practice from opening to fully booked with a waitlist in less than 6 months -- then how she's gone on to grow her Instagram to over 1 million followers and launch digital products to a worldwide audience in less than 1.5 years.
She's candidly sharing the mindset shifts that helped her overcome the fear of charging premium rates, navigating the perception of being a "newbie" and even dealing with being ghosted and rejected.
Tune into this episode to learn:
- How to be more confident in your pricing and stop being apologetic for not being the cheapest option in town
- How to successfully reach out to local business owners for collaborations -- and how to get their attention when they don't respond
- How to use trial and error to grow on social media
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Follow Qianlei on Instagram @oldtown_acupuncturist
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now—even before the results show up—and how this shift in mindset and identity sets the foundation for achieving your big goals this year.
You’ll also learn a simple way to use ChatGPT as a tool for creating a detailed, inspiring vision for your year, combining personal and professional goals to set yourself up for success.
Tune into this episode to learn:
- Why visualization is the missing piece in your goal-setting process as you become the local go-to in your industry
- How to embody your future self to create the results you want.
- Leslie’s personal example of using ChatGPT to map out her goals and vision for 2025 -- along with a step-by-step guide to creating your own local go-to vision using ChatGPT.
Your ChatGPT Prompt:
- Go to https://chatgpt.com/
- In the box under "What can I help with?" paste type the following prompt:
“I’d like to do some visualizing of my upcoming [YEAR] as a [ROLE: business owner, mom, etc.]. Can you write a story of what my year would look like based on the following goals and priorities?”
Then, include a detailed list of your goals, milestones, and daily habits.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I'm interviewing 3 students from The Localpreneur Academy. They're sharing how they've best utilized the program to grow their local businesses -- even within their life as moms, expecting moms, spouses, full-time employees, and more.
Tune into this episode to learn:
- The breakthroughs and results my clients have experienced after being inside The Localpreneur Academy
- How they're growing their business in their city in their specific niches and as busy moms, spouses, and even full-time employees
- What it's like to be supported inside The Localpreneur Academy
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
Links To Connect:Lydia Matthews | Esther Clothing
Instagram: @esther.clothingbrand
Website: https://esther-clothing.com/ Natalie Clark | Chloe and Cate Kids Consignment
Instagram: @chloecatekidsconsignment
Website: https://chloeandcatekidsconsignment.com/
Laura Longmire | Where Life Meets Style
Instagram: @wherelifemeetsstyle.co
Website: https://www.wherelifemeetsstyle.co/
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Don't close the book on this year without asking yourself these questions! In this episode, we're reflecting on the hard lessons and big wins from 2024 before we move into 2025 so you know what to leverage in your business, what to leave behind and what to do differently next year.
Tune into this episode to learn:
- The reflection questions you need to ask before next year
- The key to breaking the "do-over" loop in your business
- How to take ownership of your wins and losses and build momentum for next year
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Ep 19: Taking Full Ownership of Your Wins
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I’m sharing the 8 top content creation lessons I’ve learned from producing 100 podcast episodes. But these lessons aren’t for podcasters—they’re for YOU, the local business owner who wants to increase your visibility, create content easier and market yourself as that local go-to person.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Contact me
- Episode 80: Location Drama
- Episode 97: How Long Your Marketing Takes
- Episode 99: How I Grew My Business By 200%
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Join me for the 5-DAY LIVE VIRTUAL EVENT: FAST TRACK WEEK!
Fast Track Week is an exclusive event for students in The Localpreneur Academy to help you implement my 5-step Local Go-To Process in the fastest, most actionable way possible.
Join me December 9-13, 2024 to learn the essential steps to stand out locally, reach more people in your city, grow your local following, create engaging "local go-to" content, and sell confidently. I'm sharing all the details in this episode!
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I'm sharing how I grew my business by 200% in one of the most transformative years of my life -- the year I became a mom! I'm breaking down how you an apply the same 4 strategies to your business too, no matter what phase of life you're in.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Dive into the re-airing of this Most Valuable Podcast episode (originally episode 56) where I share the REAL reason people buy and the real reason your services are worth it to your local audience.
Tune into this episode to learn:
- Why people aren't actually paying for your time or experience
- What's going to get people to say "OMG this is totally worth it"
- The most important things you need to be talking about in your marketing
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I'm breaking down the 3 levels of marketing mastery -- the beginner level, the proficient level and the expert level and diving into your time management and expectation while you’re in each of these levels.
Each level impacts how long it takes to complete your marketing tasks. Understanding where you are can really help you plan and feel like you have more control over your calendar and day to day operations in your business.
Tune into this episode to learn:
- The 3 levels of marketing mastery and how each stage impacts the time needed for your marketing tasks.
- How time blocking helps you realistically plan your week
- How to not let perfectionism, procrastination, and unexpected "life things" throw off your calendar.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
I'm re-airing this Most Valuable Podcast episode (originally Episode #3) to share 3 ways you can collaborate with other local businesses this holiday season to increase your visibility and sales.
Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. I'm sharing how to ramp it up specifically during the holiday season through these 3 strategies.
What you'll learn in this episode:
- How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
- The best way to choose businesses to partner with and that are aligned with you
- How to get featured in local media and gift guides
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Enjoy this live training replay where I share how to earn more this Black Friday and Cyber week!
Learn three really common mistakes that I see local business owners make that stops them from really getting the most sales and what to do instead.
Plus, you're invited to a special bonus Black Friday Planning Workshop that I'm hosting for my students inside The Localpreneur Academy on October 24.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Join my free Facebook group
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Have you ever had someone in your city say, "I had no idea you were here!" or "I didn’t know you did that!"? I know it can be frustrating when you feel like you're doing ALL the things to market your small business, but people still don’t know about you.
This week I’m sharing how to turn this common frustration into massive action so you can market yourself in an even bigger way.
Tune into this episode to learn:
- How to see the untapped potential and growth opportunities in your local marketing
- The #1 reason to stop telling yourself "I've tried everything" or "I'm doing everything"
- Growth questions to get your creativity flowing to reach new local audiences
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Enjoy this limited replay of The Local Go-To Challenge. This episode expires on Sunday, October 6.
In this episode I share how to be that local go-to person. Learn how to start thinking and showing up in your business every day as that local go-to person.
p.s. **When you join The Localpreneur Academy THIS WEEK, you'll be invited to our 2-day BONUS Local Go-To Caption Writing workshop happening October 7-8. This is a small group experience just for those who join from our challenge. We'll write at least 10 captions together using my 5-step formula that positions you as the local solution. Then, I'll show you how to repurpose those 10 captions into Reels, carousels and static posts. You'll end the workshop with 40 pieces of content -- written together and edited by me!
Mentioned in this episode:**
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Enjoy this limited replay of The Local Go-To Challenge. This episode expires on Sunday, October 6.
In this episode I share how to create something original. Learn how bring something new and 100% unique to your community that no one else is offering but you.
p.s. **When you join The Localpreneur Academy THIS WEEK, you'll be invited to our 2-day BONUS Local Go-To Caption Writing workshop happening October 7-8. This is a small group experience just for those who join from our challenge. We'll write at least 10 captions together using my 5-step formula that positions you as the local solution. Then, I'll show you how to repurpose those 10 captions into Reels, carousels and static posts. You'll end the workshop with 40 pieces of content -- written together and edited by me!
Mentioned in this episode:**
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Enjoy this limited replay of The Local Go-To Challenge. This episode expires on Sunday, October 6.
In this episode I share how to sell the value of what you offer. Learn how to talk about your services in a way that makes people want to work with YOU specifically.
p.s. **When you join The Localpreneur Academy THIS WEEK, you'll be invited to our 2-day BONUS Local Go-To Caption Writing workshop happening October 7-8. This is a small group experience just for those who join from our challenge. We'll write at least 10 captions together using my 5-step formula that positions you as the local solution. Then, I'll show you how to repurpose those 10 captions into Reels, carousels and static posts. You'll end the workshop with 40 pieces of content -- written together and edited by me!
Mentioned in this episode:**
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Learn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Follow Dr. Melissa Thompson on Instagram
- Flow Physical Therapy
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
I'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility.
If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.
Tune into today's episode to learn:
- How to take massive action to meet more local people
- How to show people that you can help them and prove that you can get results
- How to overdeliver and get raving local fans talking about your business
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 11 - How To Collect More Testimonials From Local Clients
- Episode 21 - How To Meet More Local People
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?
Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.
Tune into this episode to learn:
- How to plan for getting content and making it part of your workflow
- How to be proactive with collecting content vs leaving up to chance when working with clients
- How to have a back up plan for content when clients don't want to be featured
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
This week I’m teaching you the 3 steps to create a follow-up process to reach out to potential local clients.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.
The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.
Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.
But you can't listen to it. It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.
It's changing who you're being.
You're being someone who honors their word. You're being someone who is consistent.
**You're being that local go-to person.
Tune into Episode 89 to learn:**
- How to start with small, doable commitments to build consistency
- How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently
- Plus, practical tips for time management to fit something new into your day
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Join my Free Facebook Group - Grow Your Local Business
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
My Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence (she wasn't even on Facebook!) to now being fully booked with a 7 month waitlist!
She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her.
Tune into this episode to learn:
- The strategy and mindset shifts that took Dana from living in a new city with zero social media presence to now fully booked 7 months in advance
- How Dana shifted from "time management" to "Dana Management"
- How to start and implement simple systems and processes in your business so you're never starting from scratch
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide:How To Grow Your Local Instagram Following
- Follow Dana on Instagram at @thedandeliontreedesigns
- Follow Dana on Facebook at The Dandelion Tree
- Visit Dana's website The Dandelion Tree
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click hereto join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Tune into this Most Valuable Podcast Episode! We all have those people in our head who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media.
Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers.
These are your imaginary trolls.
These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to.
Today I'm sharing my experience with my own personal troll, plus how to let yours go so you can be yourself on social media and promote your business freely without worrying what your imaginary troll is thinking.
Tune into today's episode to learn:
- How to identify your imaginary troll and what you're really scared of on social media
- How to be more aware of the results you create (and don't create) when your imaginary troll gets in your head
- Plus, how to let your imaginary troll go so you can show up freely and confidently online
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
In this episode, I'm re-visiting the topic - How to be more confident on social media.
Tune into this episode to learn:
- Where confidence really comes from
- How to generate confidence on demand
- The real reason you aren't showing up how you want on social media - and what to do about it
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Ep 43: How To Be More Confident On Social Media
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Catch the replay of this live training for the next 7 days! This limited-time replay expires 7/29/24.
Tune into this episode to learn:
- How to start making more sales online...without feeling salesy
- How to stop stressing over the numbers and set yourself up for a win with every post.
- How to improve your results without trying to keep up with everything
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click hereto join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
This week I’m sharing how to find more local accounts to follow and engage with on Instagram as part of your local engagement strategy.
Tune into this episode to learn:
- 3 ways to find more local accounts to follow and engage with
- The impact of “being part of your community” on Instagram and following more local accounts
- Simple ways to consistently increase your visibility by engaging on Instagram
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
This week I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.
Tune into this episode to learn:
- 4 ways to optimize your personal Facebook page
- How to show up as the local go-to expert in Facebook groups
- How to best promote your business and add value -- while following the admin rules
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign. This is how potential clients know they can pay you.
A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.
I'm breaking it all down in this Most Valuable Podcast episode (originally episode #5!) and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!
Tune in today's episode to learn how to:
- Clearly tell people you're available in 3 steps
- Not have just an inspirational or informational feed
- Make clear offers on social media
- Change your mindset around making offers and selling regularly
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Click here to register for the FREE 3-Day Challenge: The Local Instagram FormulaJoin me Monday, June 17 - Wednesday, June 19 where I'm breaking down my proven Local Instagram Formula in bite size pieces day by day.
REGISTER HERE
In this episode, my client Sarah Fulton is sharing how she increased her clientele in her bookkeeping business by 60% in 6 months -- then how she turned around and doubled her inquiries in the first half of the year!
Tune into this episode to learn:
- The strategy and mindset behind developing her social media presence
- The power of knowing your numbers so you can hit your goals
- Plus, simple bookkeeping tips to get started tracking your numbers
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Find Sarah on Instagram and visit her website here
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
If selling and promoting your services on social media makes you feel icky and spammy, you're not alone.
It's totally normal. We aren't born sales people.
But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something)
I've been guilty of both. This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but running a business without selling is really hard too. There's a solution.
Tune into today's episode to learn:
- How to know if and why you're trying to disguise your selling on social media
- How to normalize promoting and selling your services... even if you're scared now
- What the most valuable posts are for your local audience
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
This week I’m diving into something that affects so many local business owners all over... your location.
Whether you live in a small town or big city or whether you have a physical location or no location - you likely have thoughts about where you're located and what results are possible for you.
Location Drama is any negative thoughts you have about your location. It's when you blame your location for your results OR you think certain bigger results are impossible because of where you're located.
Join me as I walk you through how to identify your location drama and how to work through it so you can ultimately create success no matter where you're located.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
CLICK HERE TO BOOK A FREE CONSULT CALL
Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients.
Tune into this episode to learn:
- The mindset trick to get you out of scarcity and into enoughness
- Why what you see in your industry bubble on social media is different than what your local audience sees
- How to tap into your uniqueness as the local go-to person
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 14: Finding Your Local Voice
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you get your clients amazing results, but you struggle to get amazing testimonials?
In this Most Valuable Podcast episode, I'm re-sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof.
But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you.
I'm sharing the exact questions I ask my clients to get the perfect testimonial.
Plus, I'm breaking down how to collect testimonials, how to get people to want to give you testimonials and how to make it easier for them to write testimonials.
I'm even sharing what to do when a client doesn't give you a testimonial -- but you still want to share their results! Consider this episode your testimonial masterclass.
Tune into today's episode to learn:
- How to easily systematize your testimonial collection process
- How to incentivize your clients to leave reviews
- How to ask the right questions to get the perfect testimonial
- How to share a client's story even if they don't leave a testimonial
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this Most Valuable Podcast episode, I'm re-sharing my 4-step process to build your local credibility.
If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.
Tune into today's episode to learn:
- How to take massive action to meet more local people
- How to show people that you can help them and prove that you can get results
- How to overdeliver and get raving local fans talking about your business
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 11 - How To Collect More Testimonials From Local Clients
- Episode 21 - How To Meet More Local People
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send? How much is too much? What if you annoy your audience?
This week I’m re-releasing this MVP episode where I share my answer to this commonly asked question with a few different perspectives to consider.
Tune into today's episode to learn:
- What I've learned from promoting and selling out the same local event for 6 years
- How to feel uncomfortable and promote yourself anyway
- How to show up with you and your client's end-results in mind
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Join me for this workshop training replay - 3 Reasons Why You're Not Selling Out Your Local Events... And What To Do Instead
In our hour together, you'll learn:
- How to avoid the most common mistakes business owners make when promoting their events on social media
- Simple steps to get more people to see and know about your event without spending any money on ads
- How to get people to show up, buy ticket and tell their friends
This training was originally held inside the Grow Your Local Business Facebook group on April 9, 2024.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Click here to book a free consult call with Leslie
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, we’re exploring the lifetime return on investments you make in your business.
And not just money investments but also time and energy investments.
How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?
Tune in for this really powerful conversation!
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
We all experience downtimes or slower seasons in our businesses. In this episode, I'm sharing how to think about these times and how to show up when you're expecting them or going through them so you can create bigger results.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Uncapped with Christa Rene
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Want to get found on Instagram by locals who live in your city? Today I'm sharing 6 easy things to implement so you can get discovered locally on Instagram with SEO.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 2 - The Local Instagram Formula
- Episode 45 - Creating Your Local Engagement Strategy
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Is your local industry saturated? If you struggle to stand out and get people to notice you, then dive into this Most Valuable Podcast Episode - Finding Your Local Voice.
I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily.
In this episode, I'm helping you find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect clients who connect the most with you, what you share and what you offer.
Tune into today's episode to learn:
- How to overcome imposter syndrome so you can show up fully as yourself and stop hiding online
- How to identify the thoughts and feelings that will keep you in action so you can test your message and connect more with your ideal local clients
- How to challenge yourself to stay in front of your audience
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram
- The Life Coach School
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you wonder what makes people want to read your posts? Or why people will slow down to read some posts, but skip others? Or how you can make your captions grab your audience's attention?
This week I’m diving into 6 quick tips to help you uplevel your caption writing -- and make your captions easier to read. If your captions are easier for your audience to read, it's easier for them to take action to buy with you.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Book a free consult with me here
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today, I'm re-sharing a fan favorite and Most Valuable Episode - How To Make People Fall In Love With Your Local Business.
We're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business.
Tune into today's episode to learn:
- What it looks like to have unconditional love for your business
- Why your business is 100% lovable and worthy of clients
- How to talk about your business that makes other people love it too
- All the different ways to love what you offer -- and sell it
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today we're diving into the negative effects on your business when you try to avoid disappointment. Logically, it may seem like you'd always want to succeed and never have to face disappointment, but I'm sharing how allowing disappointment can speed up your success in your local business.
Tune into this episode to learn:
- The difference between allowing, avoiding and indulging in disappointment -- and how each impacts your success
- Why trying to avoid disappointment while growing your business creates even more disappointment for you
- A new, powerful way to think about disappointment and how it leads you to more wins faster
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer.
Tune into this episode to learn:
- Why you need both types of content to set yourself apart as that local go-to person and to sell your services
- Examples of each type of content
- How to not get stuck giving too much away or sharing too much value
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Are you afraid of hearing "no?" Does a string of "nos" or rejection in your business send you hiding? Today, I'm interviewing my Localpreneur Academy student Nicole Watford who went from hearing "no" 75% of the time to tripling her photography business in just one year.
Tune into this episode to learn:
- How Nicole strategically learned from each "no" she heard
- The key mindset shifts that were missing in her business
- How she learned to believe in and sell the value of what she offered
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 7 - Be Willing To Fail
- Episode 19 - Taking Full Ownership of Your Wins
- Find Nicole on Instagram @nicolewatfordphotography
- Visit Nicole's website: Nicole Watford Photography
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
If you've been curious about what it's like inside The Localpreneur Academy then this episode is for you. I'm sharing what the program is, how it's structured, what you'll learn and do inside, plus what results you can expect.
Mentioned in this episode:
- Learn more about The Localpreneur Academy
- Book a free consult with me
- Read testimonials from my students
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When I talk about becoming the local go-to, I hear a lot of people say "Well, that's just not me."
"So and so down the street is so much better and further along than me."
"I'll never be that successful."
"My industry is too saturated."
If that's you, then today's episode is for you. I'm showing you how what you currently believe about you, your business and what's possible is creating your current results.
Then I'll teach you how to believe new things so you can create bigger results.
Tune into this episode to learn:
- How to identify the limiting thoughts that are keeping you small
- The steps to believe new things about you and your business and what's possible
- How to be thinking every day so you can show up like that local go-to person
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Register for The Local Go-To 3 Day Challenge
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode I'm sharing the story of leaving my full-time job and going full-time in my business. But this episode is really about facing your worst case scenarios head on, having your own back and increasing your risk tolerance in pursuit of your dream business and goals.
Tune into this episode to learn:
- Why failing when going after your dream business isn’t the worst case scenario
- The key mindset shifts I had to make to take the leap to full-time entrepreneur
- How to increase your risk tolerance
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Ep #194: The Worst That Can Happen from The Life Coach School
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you ever have potential clients reach out and show interest... but then they totally ghost you?
Then do you ever feel the urge to keep following up? Or gently nudge them and remind them you exist?
I think this is totally normal. But I also know feeling like you have to chase clients down is taking up a lot of your time and energy --- and it doesn't feel good.
I know you REALLY want the systems and marketing in place where people come to you instead.
And that's what we're diving into on this episode of the Grow Your Local Business podcast!
Tune into this episode to learn:
- How to know when you're chasing clients vs building a business where they easily come to you
- The difference between following up and chasing
- 6 strategies to use your time more wisely when you feel the urge to chase a client
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Love Your Lurkers - Episode
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
I know how easy it is to get stuck in perfectionism and spend waaaay longer than you thought to create social media graphics in Canva.
If you can relate, then today's podcast episode is just for you.
Tune into this episode to learn:
- 4 tips to create faster and avoid perfectionism when creating in Canva
- The simple questions to ask yourself about your ideal client to get projects done and published
- How branding yourself will save you hours in the design process
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Canva - online graphic design tool
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today I'm sharing how to get the MOST out of your hard-earned testimonials.
Tune into this episode to learn:
- The common mistake that's making people scroll by your testimonials on social media
- How to reuse one testimonial for multiple pieces of content
- How to show your audience what's possible when working with you / buying from you
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 11: How To Collect More Testimonials From Local Clients
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Let's be real... saying "no" to clients or enforcing late fees can be super uncomfortable.
Usually I see business owners create boundaries, policies or rules only to not follow through because they want to keep the client happy.
But this turns into you as the business owner not being so happy...
So what do you do? How can you set clear boundaries and make sure you follow through? That's what we're diving into on this episode of the Grow Your Local Business podcast.
Tune into this episode to learn:
- What a client boundary is (along with real life examples from my clients)
- How boundaries help your business run smoothly AND get your clients results faster
- How to follow through with and enforce your boundaries
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies.
What you'll learn in this episode:
- 3 ways to partner with other local small businesses November - December
- How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
- The best way to choose businesses to partner with and that are aligned with you
- How to be more visible on social media and get more local followers - even in all the promotional noise
- How to get featured in local media and gift guides
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience.
Tune into this episode to learn:
- Why people aren't actually paying for your time or experience
- What's going to get people to say "OMG this is totally worth it"
- The most important things you need to be talking about in your marketing
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
You're invited to a BONUS workshop inside The Localpreneur Academy - How to Have A Successful Black Friday Without Discounting Your Services. Click here for more details.
Don't plan your Black Friday promotions without listening to this episode first!
I'm sharing the 3 key shifts that need to happen in you before you put out a special offer or sale this holiday season.
These 3 things are going to help you show up bigger with more visibility, reach the right people, and follow through with all your social media + promotions.
It's the difference between having a profitable Black Friday and one that produces lackluster results.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Workshop: How To Have A Successful Black Friday Without Discounting Your Services
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When you have big goals and visions for your business, it's totally natural for your brain to work against you and build this really thick glass ceiling above your head. You have a little voice in your mind telling you what it thinks is possible based on the past. That's why it's so easy to say "I can't do that... I've never done it before... and here are a million other reasons why." But in today's episode, I'm sharing an exercise I teach inside The Localpreneur Academy to help you break through all these limiting beliefs that are thickening your glass ceiling.
Tune into this episode to learn:
- A powerful exercise to determine your current personal glass ceiling
- How to uncover the limiting beliefs that stand between you and your goal
- The key questions to ask yourself to start shattering your own glass ceiling and reach your goal (and beyond)
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode we're doing a powerful exercise to envision exactly what your life and business will look like when you're the local go-to person in your city. Then you'll start to live it today.
Tune into this episode to learn:
- How to create a bigger future vision for your business and life, plus how to allow yourself to want it
- How to live in your future vision every day so you ultimately create it
- How living in your future vision helps you implement the most impactful actions and decisions in your business today
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
We're celebrating one year of the Grow Your Local Business podcast with a special "Ask Me Anything" episode.
You submitted your business questions to be answered here on the podcast. Dive in to hear my advice and coaching.
One of the worst mental traps you can get caught in is to believe that "it's not working." My job as a coach is to help you see all the ways it IS working in your business... even if you've been stuck at the same revenue or if you're just getting started and not feeling any traction. This simple mindset shift can be THE thing that makes it ultimately work.
Tune into this episode to learn:
- How to get unstuck and out of the thought loop "it's not working"
- How to digitally and mentally catalogue the proof that people want what you have so you stay in a space of inspiration
- Why believing "it's working" will help you create bigger results in your business
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
You gotta love a quick and easy strategy that you can do in 10 minutes or less. In this episode, we're leveraging the link in your Instagram bio.
Tune into today's episode to learn:
- The common mistakes local business owners make with their link in bio, plus how to fix them in less than 10 minutes
- How to make it even easier for your followers to work with you or buy from you
- How to direct your audience to the exact steps you want them to take
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Linktree - a link in bio tool
- Lnk.Bio - a link in bio tool
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Join us for our September challenge inside The Localpreneur Academy - Your Next 100 Local Followers!
This challenge is FREE when you join The Localpreneur Academy.
You get the challenge workbook, 4 step-by-step video trainings and weekly support as we do this together.
But don't wait too long to join... We're only doing this bonus challenge THIS month!
Join us for our September challenge inside The Localpreneur Academy - Your Next 100 Local Followers!
This challenge is FREE when you join The Localpreneur Academy.
You get the challenge workbook, 4 step-by-step video trainings and weekly support as we do this together.
But don't wait too long to join... We're only doing this bonus challenge THIS month!
We're taught confidence backwards. We're taught to do something enough times, and then we'll feel confident in our ability to do it. But what if you could feel confident BEFORE you took action?
What if you could feel confident on social media NOW... before you hit publish, before you get the engagement, before you get all the followers and all the new clients? What if you could feel confident despite all that?
In this episode, I'm teaching you how to generate confidence on demand so you can show up fully confident now.
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you ever catch yourself thinking you can't post or promote something again because you've already shared it recently?
Well today, we're diving into the magic of repetition in your marketing. Tune into hear the many benefits of repeating yourself often on social media. It's not about being boring, same ole or not getting creative -- it's about letting your brand and message seep into your followers' minds as you establish yourself as the local go-to person.
Tune into today's episode to learn:
- Why you don't always need to re-invent the wheel or start from scratch
- How to repurpose, reuse and recycle your best posts, ideas and promotions
- How to improve your marketing and results - even with saying the same things
Mentioned in this episode:
- Work with me inside The Localpreneur Academy
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
How often do you remind yourself of your "lurkers" on social media?
Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business.
I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.
Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence.
I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, resharing to Instagram Stories or clicking the Share button on Facebook.
Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business?
Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive.
I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or online followers, so you can continue to show up bigger and become that local go-to person in your industry.
Tune into today's episode to learn:
- How to neutralize feedback
- How to redirect your focus to the 99%
- How to build a stronger belief in yourself, your business, your services and your social media presence
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry.
Tune into today's episode to learn:
- How to bring your audience on your journey
- How to think from your customer's perspective to increase desirability
- How to share more of what you love while growing your network
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Follow Jennifer on Instagram @eventful_jen
- Find her on Facebook
- Jennifer's Website
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
What are the 3 time management skills to master that would make all your other time issues easier to deal with or make them disappear completely?
That's what we're diving into in this episode.
Are hashtags dead? Should you them on Instagram? Are they worth your time?
The answer is they are NOT dead, and they can work really well for local business owners who want to specifically reach people who live in their city.
In this episode I'm sharing not only the best practices for using hashtags in your posts to get discovered, but also how to use hashtags as a tool to find and meet your ideal local clients on Instagram.
Tune into today's episode to learn:
- The common mistake I see local business owners make with hashtags
- The two types of hashtags you must include in your posts to be discovered locally
- How to find your ideal local clients on Instagram
Mentioned in this episode:
- Download my Free Guide: How To Grow Your Local Instagram Following
- Work with me inside The Localpreneur Bootcamp
- Follow me on Instagram @lesliepresnall
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Is there an area in your business where you've "fallen off the wagon?" Maybe it's been a while since you've sent an email to your local subscribers or since you've posted on social media or promoted that specific service.
But you're thinking about starting again.
This episode will help you pick back up where you left off -- without the shame of quitting or worrying what your audience will think when you start again.
Tune into today's episode to learn:
- How to build self trust and not define yourself as a quitter
- How to get over the fear that you'll look "unprofessional" for stopping and starting again
- How to feel confident and not over-explain or give excuses to your audience when you start again
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
In this episode, I'm sharing my 4-step process to build your local credibility.
If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.
Tune into today's episode to learn:
- How to take massive action to meet more local people
- How to show people that you can help them and prove that you can get results
- How to overdeliver and get raving local fans talking about your business
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 11 - How To Collect More Testimonials From Local Clients
- Episode 21 - How To Meet More Local People
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Often when we think of repurposing or re-sharing our social media content, we think about reposting to save time and to give our content more life. But today I want to approach it from a different angle. Today, we're diving into how to re-share your content as a way to super serve your audience on an individualized level to build that local like, know and trust factor -- and to help them get results with your free content. They'll get so much value and have such a great experience that they'll know you are they're local go-to person.
Tune into today's episode to learn:
- How to save time in your DMs by answering FAQs and solving common problems by re-sharing your older helpful content
- How to overdeliver to your current clients by supporting them with your older content
- How to still help people in your audience who can't work with you right now
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Find Dr Melissa Thompson on Instagram
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send How much is too much? What if you annoy your audience?
This week I’m sharing my answer to this commonly asked question with a few different perspectives to consider.
Tune into today's episode to learn:
- What I've learned from promoting and selling out the same local event for 6 years
- How to feel uncomfortable and promote yourself anyway
- How to show up with you and your client's end-results in mind
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When was the last time you re-introduced yourself to your audience on social media?
This week we're talking about showing your face more on social media, saying hello to your audience and introducing yourself time and time again as you gain new local followers.
Tune into today's episode to learn:
- The benefits of regularly re-introducing yourself to your local followers
- Quick post ideas you can reuse over and over without re-inventing the wheel
- The not-so-surprising popular posts that your audience loves to engage with
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today we're exploring the best time to post on social media -- for you and your audience.
Tune into today's episode to learn:
- The quickest ways (and free tools) to identify your audience's active times
- How to think about your audience's daily and social media habits
- The powerful shift that needs to happen in you to have people come looking for your content - no matter what time you post
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Meta Business Suite
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Are you sending emails to your local email subscribers, but you're just not sure why it isn't working better? Why aren't they opening? Why aren't they clicking? Why aren't they buying?
In this episode we're troubleshooting your emails, and I'm sharing 3 main reasons why your emails aren't working... yet.
Tune into today's episode to learn:
- How to make your emails more interesting so people want to read them
- How to make it even easier for your reader to take action
- How to get better at writing subject lines that get opened
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
When you hit your revenue goal 3 months early, you do some digging to find out how so you can (a)do it again and (b) do it without all the growing pains.
This is exactly what we're diving into today with my student and guest Mary Cantor from Proofreading by Mary who hit her income goal in 9 months vs the 12 months she had originally planned for. She's breaking it down into the 5 main factors that helped her hit her goals even quicker, and what she would do differently next time.
Tune into today's episode to learn:
- The quickest way to learn, implement and get rid of the confusion in your business
- The difference between money making activities and non-money making activities
- How to keep imposter syndrome from stopping you from trying new things and going to the next level in your business
Mentioned in this episode:
- Follow Mary on Instagram @proofreading.by.mary
- Learn more about Mary's BE UNSTOPPABLE virtual retreat
- Join us inside The Localpreneur Bootcamp
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today I'm sharing how to plan for your next brand photoshoot so you get the most bang for your buck and the BEST photos that you'll want to use over and over again on your social media, website and emails.
Tune into today's episode to learn:
- How to make sure you get a variety of photos during your shoot so you have plenty of photos to use throughout the year
- Different types of photos to add to your "shot list" that you can use across your marketing
- How to dress on brand, so you feel your photos represent you and your business
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
This week I’m sharing how to make local events work for you -- even if you're a service based business. Local events are great for visibility and meeting new people. But we're taking it even further!
If you thought events couldn't work for you because you offer a service and don't sell physical products, then this episode is for you! Dive into learn how to get the most bang for your buck at events.
Tune into today's episode to learn:
- How to get people stopping and engaging with you -- not just strolling by
- The best way to bring people into your world so you can nurture them long after the event is over
- How to put yourself out there at events... even if you feel a little awkward and uncomfortable
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
This week I’m diving into how to meet more local people -- so more people can know about your business.
Tune into today's episode to learn:
- How to get unstuck from "not enough people know me"
- How to get yourself into action to meet more people in your city
- How to be more visible online and offline
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you feel like people in your city don't really understand what you do or how you can help them?
In this episode I'm diving into how to better articulate what it is you offer, so people understand why they want or why they need it.
Tune into today's episode to learn:
- How to speak simply and clearly about what you do
- How industry jargon could be confusing your people
- How to drop the "perfect" elevator pitch and embrace variety
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Episode 2: The Local Instagram Formula
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Taking full ownership of your wins means being able to re-create them over and over again in your business. Today, we're breaking down how to look at the results you're producing in your business and how you can do more of the things that are working.
And of course, it doesn't hurt to celebrate along the way!
Tune into today's episode to learn:
- Why you should truly understand how you created every win, so you can make more progress faster
- How to leverage what's working vs getting bogged down with what's not working
- How to strategically look at your insights to find what your people love the most
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today we're talking about your business and love. Mostly, we're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business.
Tune into today's episode to learn:
- What it looks like to have unconditional love for your business
- Why your business is 100% lovable and worthy of clients
- How to talk about your business that makes other people love it too
- All the different ways to love what you offer -- and sell it
You may also be interested in:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
What do Golden Doodles, margaritas, Taylor Swift and The Bachelor have in common? They're all what I consider "connection triggers." My little marketing strategy that will be the easiest content you ever create -- and be a fun way to develop real relationships with your followers. Most of all, you'll have them thinking of you in their day to day lives and even when they're not on social media.
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today I have my first podcast guest! My Localpreneur Bootcamp student Stephanie Tarbell is on the show today to share how she left her 15 year career in nursing, moved to a new state and started not just one, but two local businesses -- and got clients.
She had a master plan going in to this big move and career change, but it didn't go as planned. Her living and work situations were not what she had envisioned. She didn't know anyone in her new city. She had many failed attempts. But that didn't stop her from growing her business and getting clients. Now, she's started as a business that she thought was years into her future.
Tune into today's episode to learn:
- Why you should take action before you feel ready
- How to create your own opportunities for yourself in your city
- How to keep taking massive action even when you're not getting the result you want
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
Follow me on Instagram @lesliepresnall - Download my Free Guide: How To Grow Your Local Instagram Following
- Stephanie Tarbell: Website | Instagram
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you want to increase the number of people who are opening your emails? This week I'm sharing 3 hacks to help you increase your email open rates by 5-15% -- or more!
Tune into today's episode to learn:
- How to generate excitement around your emails and get your subscribers looking for them in their inbox
- How and why you should resend emails to get more opens
- How to start creating an email routine for you and your subscribers
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
- Follow me on Instagram @lesliepresnall
- Download my Free Guide: How To Grow Your Local Instagram Following
- Flodesk - Design and send on-brand marketing emails
- Mailchimp - An all-in-one marketing, automation & email marketing platform
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Have you ever asked: How can I show up online more as myself? Or what will make me stand out among other people in my city doing what I do? What do I have to say that's different?I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily.
This week I’m diving into how to find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect clients who connect the most with you, what you share and what you offer.
Tune into today's episode to learn:
- How to overcome imposter syndrome so you can show up fully as yourself and stop hiding online
- How to identify the thoughts and feelings that will keep you in action so you can test your message and connect more with your ideal local clients
- How to challenge yourself to stay in front of your audience
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
- Download my Free Guide: How To Grow Your Local Instagram Following
- The Life Coach School
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Think of the Future You at the end of the year. What habits did you create for yourself to become that person and to achieve your business goal? Your habits are what you do consistently to create the result you want.
Some say it takes 66 days to make a habit stick. But truthfully, you're going to be doing it long after the 66 days are over. Your habit becomes part of your lifestyle and business.
So this week I’m diving into how to make your habits stick, and how to make it feel easier to consistently complete your habits as they become second nature and just who you are.
Tune into today's episode to learn:
- How to set yourself up for ridiculously easy wins to build momentum
- How to overcome perfectionism and not use daily streaks against yourself
- Four ways to guarantee you make time for your habit
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
- Download my Free Guide: How To Grow Your Local Instagram Following
- Atomic Habits by James Clear
- Finish by Jon Acuff
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
What areas do you want to focus on in your business in the new year? How do you want to grow? This week I’m sharing the power of having one word to anchor your year around to completely transform yourself and your business in 12 months.
Tune into today's episode to learn:
- How to choose a word to fuel your actions every day so you stay on track to create the results you want
- How I've personally chosen my words to create a bigger life and business year after year
- How your word will ensure new habits stick and become part of your daily standards -- and just who you are
Mentioned in this episode:
- Work with me inside The Localpreneur Bootcamp
- Download my Free Guide: How To Grow Your Local Instagram Following
- Find me on Instagram @lesliepresnall
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Do you get your clients amazing results, but you struggle to get amazing testimonials?
This week I'm sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof. But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you.
I'm sharing the exact questions I ask my clients to get the perfect testimonial.
Plus, I'm breaking down how to collect testimonials, how to get people to want to give you testimonials and how to make it easier for them to write testimonials.
I'm even sharing what to do when a client doesn't give you a testimonial -- but you still want to share their results! Consider this episode your testimonial masterclass.
Tune into today's episode to learn:
- How to easily systematize your testimonial collection process
- How to incentivize your clients to leave reviews
- How to ask the right questions to get the perfect testimonial
- How to share a client's story even if they don't leave a testimonial
Mentioned in this episode:
- Enter the Podcast Giveaway
- Work with me inside The Localpreneur Bootcamp
- Download my Free Guide: How To Grow Your Local Instagram Following
If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.
Rate, Review & Follow:
“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Today I'm sharing the 6 specific steps to meet your revenue goal next year. I'll teach you how to break down your goal into doable tasks and how to turn your internal and external obstacles into actionable strategies.
Mentioned in this episode:
- Enter the giveaway
- Printable Annual Calendar
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
- Download my free guide - How To Grow Your Local Instagram Following
Are you wanting to grow your email list with more local subscribers? You already have an audience who wants to hear from you on Instagram. Getting them to also become email subscribers is one more way you can better guarantee they'll see your content and offers. In today's episode, you'll hear my simple ideas for getting your followers to subscribe to your email list -- and how to get them excited to do so!
Mentioned in this episode:
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
- Download my free guide - How To Grow Your Local Instagram Following
- Linktree - Link in Bio for Instagram
As a local business owner, it can be a challenge to work on larger projects or things to grow your business in your day-to-day schedule. Today, I'm sharing how to plan and go on a solo work retreat so you can have more uninterrupted deep focus time to knock something off your to-do list. In this episode I cover 5 steps to ensure you choose the right place, go for the right amount of time and are at your highest creative level while away.
Mentioned in this episode:
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
- Trello - project management system
- The Sully Mansion in New Orleans
- Download my free guide - How To Grow Your Local Instagram Following
Do you have a big goal set for next year? Are you willing to fail your way there?
What got you here won't get you there. That means you'll have to take risks and try new things. On your way there, you're guaranteed to try a lot of things that don't go as planned.
You have to be willing to fail.
We think the more we fail, the worse we are doing. But the more you fail, the more you learn and can figure out what doesn't work even faster. This gets you to what does work.
Tune into today's episode to learn:
- Why I encourage failure along the way to your goal
- Negative emotions you're trying to avoid and what it's costing you
- Why there's no such thing as a "comfort zone" anyway
Mentioned in this episode:
- Join my program - The Localpreneur Bootcamp
Do your Reels seem to be getting more views, but aren't converting into more local clients? We're diving into some of the reasons why today, plus I'm sharing a new approach to measuring and evaluating your success with Reels.
Tune in today's episode to learn:
- How to approach your Reels based on the action you want your client to take
- A quick fix to reach more local people
- How to balance trendy Reels with what's trending in your audience's brain
Mentioned in this episode:
- Free Training: 3 Mistakes Local Business Owners Make on Social Media & What To Do Instead
- Download my free guide - How To Grow Your Local Instagram Following
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
- Visit my website at lesliepresnall.com
- Michael's Instagram - @michaelvvvvvvv
FREE TRAINING:
3 Mistakes Local Business Owners Make On Social Media... And What To Do Instead
Click here to register for this free training happening on Wednesday, November 16 at 12PM CT.
Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign. This is how potential clients know they can pay you.
A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.
I'm breaking it all down in today's episode and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!
Tune in today's episode to learn how to:
- Clearly tell people you're available in 3 steps
- Not have just an inspirational or informational feed
- Make clear offers on social media
- Change your mindset around making offers and selling regularly
Mentioned in this episode:
- Free Training: 3 Mistakes Local Business Owners Make on Social Media & What To Do Instead
- Download my free guide - How To Grow Your Local Instagram Following
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
- Visit my website at lesliepresnall.com
FREE TRAINING:
3 Mistakes Local Business Owners Make On Social Media... And What To Do Instead
Click here to register for this free training happening on Wednesday, November 16 at 12PM CT.
What have I learned over 13 years of growing my local business? If I had to start over from scratch, there are 3 main things I would prioritize to find potential clients quickly, start bringing in revenue immediately and growing my audience from the get go. I'm breaking them down step-by-step.
I'm also sharing what I wouldn't focus on. In this episode, you'll learn what revenue generating activities will keep you in momentum moving toward your goal vs those that keep you behind-the-scenes feeling busy, but not creating the results you want.
Mentioned in this episode:
- Download my free guide - How To Grow Your Local Instagram Following
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
- The Gap and the Gain by Benjamin Hardy
- Join our free Facebook group - The Localpreneur Community
- Visit my website at lesliepresnall.com
Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies.
What you'll learn in this episode:
- 3 ways to partner with other local small businesses November - December
- How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
- The best way to choose businesses to partner with and that are aligned with you
- How to be more visible on social media and get more local followers - even in all the promotional noise
- How to get featured in local media and gift guides
Mentioned in this episode:
- Follow me on Instagram - @lesliepresnall
- Join my program - The Localpreneur Bootcamp
Today, we are going to talk about The Local Instagram Formula and how to self-audit your feed.
I get the most questions about Instagram -- like “How do I reach people in my city? How do I get them to notice me? How do I get them to know I’m here? How do I get to them pay attention and engage with me? How do I get them to care about what I’m posting? How do I turn them into followers and then paying clients?”
If you're wanting answers, then tune in! This 5-part formula makes up exactly what you should have visible on your feed and scattered throughout your content so that you can stand out and get noticed.
If these 5 things aren't clear on your profile, you could be missing out on your perfect local people knowing that you are perfect for them.
I'm breaking it all down step by step with examples on how you can covert viewers into new followers -- and even clients.
What you'll learn in this episode:
- The top 5 things your Instagram must have clearly visible to let your viewers know you're perfect for them
- What to include -- and what to take out -- of your Instagram bio
- The most common mistake local small business owners make on their Instagram bio
- The easiest way to convert a follower into a new client or lead
- How to stop making your sales process too complicated so it's an easier YES
- How to best use the new pin-to-top feature using the Local Instagram Formula
Mentioned in this episode:
- Download my free guide - How To Grow Your Local Instagram Following
- Join my program - The Localpreneur Bootcamp
- Follow me on Instagram
Get the full transcript and show notes on here.
How do you become that local go-to person in your industry? Tune in this week to find out. I'm sharing the details from my own experience of stepping into being this person over the years. I'm sharing the exact things to focus on so you too can start being that go-to person for your local clients.