“I realized that the main reason why people die of cancer is because they found it too late. And the main reason we still find cancer late for people is because there’s no easy way to screen for cancer in the body that’s fast, accurate, and affordable. And so, I decided to focus on that problem.” — Emi Gal Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning to make MRIs an order of magnitude more efficient. As well as how they’ve built an asset light business in healthcare and what it takes to be a software-centric business within a heavily regulated industry.

Episode Guide with Books, Links, and Ways to Dive Deeper https://www.danielscrivner.com/notes/ezra-fast-affordable-cancer-screening-outlier-founders

Transcript https://www.danielscrivner.com/notes/ezra-fast-affordable-cancer-screening-outlier-founders-transcript

Chapters

(00:00:00) - Introduction

(00:01:21) - Origin Story of Ezra

(00:03:22) - How Ezra Tried 12 Different Ideas Around Cancer Screening

(00:08:22) - Screening for Cancer with Ezra vs Best Practices Today

(00:11:01) - MRI 101: A Simple Explanation of Magnetic Resonance Imaging

(00:14:45) - The Dawn of Proactive Healthcare and The Patient Will See You Now

(00:19:58) - The Hippocratic Oath, Doing No Harm, and Early Screening

(00:25:09) - How Often Should We All Be Screening for Cancer?

(00:28:54) - What It’s Like to Get an MRI Scan

(00:33:41) - Ezra’s Approach to AI and FDA Approval of AI Updates

(00:41:06) - Breaking Down Ezra’s Asset Light Business Model

(00:46:02) - Why the Future of Healthcare is Proactive and Holistic

(00:50:36) - The Highs and Lows of Building Ezra

(00:54:05) - Lessons Learned Building a Mission Centric Company

About Ezra Ezra was founded in 2018 to build the world’s first fast, accurate, and affordable way to screen for cancer everywhere in the body. To do this, they’ve harnessed the power of Magnetic Resonance Imaging, often called an MRI, and dramatically improved the efficiency of imaging and analyses using Artificial Intelligence and Machine Learning. To date, they’ve decreased the cost of getting a full body MRI scan by 80% and the time required to get scanned by 66%. Every year, more than 20,000,000 Americans are diagnosed with cancer. Without a fast, accurate, and affordable way to proactively screen the entire body for cancer, many of these diagnoses come too late. For some types of cancer, including colon cancer, once it reaches Stage 4 your chances of survival are just 4%. Ezra’s goal is to bring down the cost and time required to get screened for cancer by an order of magnitude—reducing both by 90%+. Ezra is an incredible example of using AI and ML to dramatically improve the effectiveness of an existing technology in order to bring down costs within a critical segment of healthcare. You can save $150 off an Ezra screening by using promo code Outlier150 when checking out on Ezra.com. Ezra | How it Works | Twitter

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Ezra with Emi Gal. Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning.

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This week we’re profiling Adrian Aoun, who founded Forward into 2017 to turn healthcare from a service into a product and reach 1B+ people globally. Before founding Forward, Adrian served as the Director of Special Projects for Google CEO Larry Page, founded Sidewalk Labs, and served as an advisor to the White House on the President’s Council of Advisors on Science and Technology.

Here are the 3 big ideas in this week's Cheat Sheet: Principle: Be problem obsessed, not solution obsessed. Framework: How to predict the future from first principles. Insight: Why healthcare should be a product—not a service.

Read the newsletter companion to this episode: https://www.cheatsheetnewsletter.com/p/problem-obsessions-and-predicting-the-future

Get the Cheat Sheet newsletter in your inbox: https://www.cheatsheetnewsletter.com

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Get the Cheat Sheet newsletter in your inbox: https://www.cheatsheetnewsletter.com

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We explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall. “Solutions don't really matter. Problems matter.” – Adrian Aoun EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/forward-adrian-aoun FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/forward-adrian-aoun-transcript CHAPTERS This episode is our definitive guide to healthcare as a product rather than a service. In it we cover:

(00:00:00) – Introduction

(00:02:37) – From Google to Forward

(00:09:01) – Why founders should be problem-oriented

(00:12:31) – Advising the President on the future of technology

(00:17:22) – The root problem of the healthcare industry

(00:25:24) – Why healthcare should be a product, not a service

(00:30:01) – The imminent fall of health insurance

(00:35:06) – Does the healthcare system really matter?

(00:45:47) – Why medical specialties don’t make sense

(00:55:02) – How Forward is a mission that happens to have a company attached to it

ABOUT FORWARD Adrian Aoun is founder and CEO of Forward, which is building an insurance-free healthcare system focused on preventative healthcare from the ground up. Forward was founded in 2017 to invert the typical model of healthcare, which follows the service model where one patient sees a single doctor whenever they need care. Forward is building healthcare focused on health and preventative care that's 1) productized so you can use it anytime, anywhere, 2) scalable so it's affordable to everyone, and 3) always on with help available through the Forward app and a network of offices around the US. This might sound like, well, how healthcare should have been all along, which is the goal. This episode is a special one. In it we cover why Adrian is fanatical about being problem-focused rather than solution-focused, what he learned leading special projects for Sergey Brin at Google, and why Forward is focused on productizing healthcare to bring down the cost of treatments, make healthcare available 24/7, help customers manage all aspects of their health, and increase the pace of innovation and iteration. Adrian shares his perspective on what happens as the percentage of GDP dedicated to healthcare reaches 30% and even 40%, and he talks through how he uses extreme perspectives to pick apart complex issues and come to ground truths. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Forward. We explore healthcare as a product rather than a service. We’re joined by Adrian Aoun, Forward’s CEO and Founder, and we cover why healthcare should be a product, not a service, being problem-oriented as a founder, and why the health insurance industry is destined to fall.

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This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & Fire, Perfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends.

Read the newsletter companion to this episode: https://www.cheatsheetnewsletter.com/p/spotting-and-owning-trends

Here are the 3 big ideas in this week's Cheat Sheet: How to spot trends and build businesses to own them. Concept: Wedge versus ramp shaped businesses. Reminder: Why it pays to bring on a Head of Finance early.

Listen, watch, or explore more of this week’s episodes:

143 Kettle & Fire's Justin Mares | Identifying Trends, 5-Minute Mini Workouts, 6 To Dos Per Day, Favorite Books, and More

Listen Now | Watch Now | Episode Guide | Transcript

144 Kettle & Fire, Perfect Keto, and Surely Wine: Spotting Trends and Building D2C Brands to Own Them | Justin Mares, Serial Entrepreneur

Listen Now | Watch Now | Episode Guide | Transcript

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Learn how Justin Mares identifies trends and builds direct-to-consumer businesses (and brands) to own them. Including all of the hard lessons that Justin has learned along the way, from why he’s learned to bring on a head of finance early, why consumer business are “cashflow businesses”, to how he competes with generic brands. And so much more. ““The Iron Law of Ecommerce across everything I’ve ever started is that I start out thinking I’m selling to people like me and it always turns out that it’s 45-year old women that are buying the product.” — Justin Mares EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/kettle-and-fire-perfect-keto-surely-wines-justin-mares FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/kettle-and-fire-perfect-keto-surely-wines-justin-mares-transcript/ CHAPTERS

(00:00:00) - Introduction

(00:01:19) - Getting Fired from 13 Jobs and Discovering Entrepreneurship

(00:08:34) - The Origin Story of Kettle & Fire

(00:15:39) - Evolution of Kettle & Fire’s Branding and Packaging

(00:19:10) - Distribution: Direct-to-Consumer vs Wholesale & Retail

(00:22:10) - How to Compete with Generic Store Brands

(00:24:27) - The Challenges of Building a Sustainably Profitable Business

(00:27:13) - Raising Venture Capital for Consumer Brands

(00:33:01) - Painful Lessons: $800k in Unpaid Invoices and Why Finance is Strategic

(00:39:24) - Launching Perfect Keto and Surely Non-Alcoholic Wine

(00:41:48) - Justin’s Annual Review and Goal Setting Process

(00:45:44) - Why Extreme People Have Extreme Outcomes

(00:49:32) - How to Become an Extreme Person

ABOUT THE COMPANIES Kettle & Fire, Perfect Keto, and Surely Wine all have something in common. They were founded by Justin Mares and built to own an emerging health and wellness trend—from drinking more bone broth, to making the move to a keto diet, or deciding to drink only non-alcoholic wine. Listeners can save 15% off any non-subscription Kettle & Fire order by using promo code Outlier15 when checking out on KettleAndFire.com. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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Listen to one of our favorite moments from tomorrow’s Spotlight episode Justin Mares, Serial Entrepreneur and Founder of Kettle & Fire, Perfect Keto, and Surely Wine.

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We explore building and scaling a fulfillment business with handcrafted algorithms. We’re joined by Jivko Bojinov, ShipBob’s Co-Founder. We cover the challenges of a fulfillment business, ShipBob’s custom warehouse algorithms, and the importance of transparency with staff and customers alike. “Ultimately, transparency to your customers is extremely important, no matter how difficult it is to display.” — Jivko Bojinov EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/shipbob-jivko-bojinov FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/shipbob-jivko-bojinov-transcript CHAPTERS This episode is our definitive guide to building and scaling a fulfillment business with handcrafted algorithms. In it we cover:

(00:00:00) – Introduction

(00:01:40) – The origin and scaling of ShipBob

(00:06:38) – Meeting customers at their pain points

(00:10:56) – The challenges of a fulfillment business

(00:15:04) – Expanding from ShipBob warehouses to partner locations

(00:24:28) – Custom software for scaling ShipBob

(00:33:18) – ShipBob’s algorithms for stowing, picking, and packaging

(00:43:06) – Strategic projects within the fulfillment space

(00:51:53) – The importance of transparency with staff customers alike

ABOUT SHIPBOB Jivko Bojinov played professional tennis before co-founding ShipBob with Dhruv Saxena and Divey Gulati in 2014. Jivko is currently the Senior Vice President of Strategic Projects at ShipBob. And over the last eight years, he's led the development and launch of almost every major strategic initiative at ShipBob, from their transition from owning their own fulfillment centers, to developing an asset like partner network of fulfillment centers, to the launch of affordable two day shipping for all of ShipBob's customers. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring ShipBob with Jivko Bojinov.

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We explore bringing performance secrets from Navy SEALs to the public. We’re joined by Andrew Herr, Fount’s Founder and CEO. We cover human performance and biotech strategy, the limitations of military power for political goals, and using experiments to improve performance. “The human body is one of the most complex adaptive symptoms out there in the universe.” – Andrew Herr EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/fount-andrew-herr FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/fount-andrew-herr-transcript CHAPTERS This episode is our definitive guide to bringing performance secrets from Navy SEALs to the public. In it we cover:

(00:00:00) – Introduction

(00:03:42) – Human performance and biotech strategy in the military

(00:08:37) – The limits of military power for achieving political goals

(00:15:22) – Navy SEALs and performance modalities

(00:19:29) – Novelty and social judgment are the two great human stressors

(00:21:55) – The premise of Fount and its future goals

(00:31:07) – The 10 top goals for users of Fount, and the experiments they run

(00:37:58) – The Fount user journey

(00:42:28) – Coaching, both human and AI

(00:46:36) – Using experimental methodology as a founder

ABOUT FOUNT Andrew Herr is the founder and CEO of Fount, which is on a mission to help everyone look, feel, and perform at their very best. Fount offers a highly customized three month program that's born out of Andrew's work enhancing the performance of special forces warriors in the US Military, including the Navy Seals. To start, Fount gathers more than 100 data points about their customers using in-depth blood and urine analysis to explore their metabolism, immune and inflammatory activity, nutrient levels, liver and kidney function, and even cardiovascular markers. Customers are then paired with an ex-special forces coach who gets to know their goals, day-to-day schedule, and even their family history all before kicking off a series of experiments that run for the remaining 15 weeks of the program. Experimentation is a huge component of how Fount approaches their work. And it's part of their goal of helping each customer find what works for them. As part of the program, customers receive their own custom supplement packs with exactly what they need to take each morning, afternoon, and evening all sent from Fount's own custom supplement manufacturing facility. At the end of the program, Fount then offers a support program to make it easy to keep the gains you've made and continue building on them. This includes less frequent blood and urine tests, as well as a continuous supply of your daily supplements. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Fount with Andrew Herr.

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In Episode #125, we explore testosterone replacement therapy and building a telehealth company. We’re joined by Saad Alam, Hone Health’s Founder and CEO. We cover the basics of testosterone, the future of health management, and learnings from building a telehealth company. “When people say a good CEO basically works himself out of a job and spends 30 for 40% of his time recruiting, I thought that was a cute kitchen magnet that really probably wasn't real. And the reality is, it actually couldn't be more true.” – Saad Alam EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/hone-saad-alam FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/hone-saad-alam-transcript CHAPTERS This episode is our definitive guide to building and scaling a testosterone replacement telehealth company. In it we cover:

(00:00:00) – Introduction

(00:02:39) – Saad’s background and the genesis of Hone

(00:10:12) – Making life whatever you want it to be

(00:15:12) – Helping men have confidence as they age

(00:18:25) – What is testosterone, and how does it work?

(00:24:22) – Non-pharmaceutical treatments for low testosterone

(00:27:23) – The risks of high and low testosterone levels

(00:32:28) – The patient journey at Hone

(00:44:12) – The future of health management

(00:50:29) – Learnings from building a telehealth company

(00:54:48) – The importance of hiring people who are better than you

ABOUT HONE HEALTH Saad Alam is Founder and CEO of Hone, which is creating an entirely new type of healthcare company initially focused on helping men with low testosterone. Saad describes it as “helping men age with confidence.” Low testosterone is an alarming and growing trend, which is why testosterone treatments like Hone are on the rise. Scientific research has shown that for decades now the level of testosterone in men has been declining. The most alarming statistic is that our generation has around 50% less testosterone than our father's generation, who in turn has less testosterone than their father's generation. And the reasons behind this are very complicated, but a large part of it seems to be due to growing environmental and plastic pollution, which have caused the level of heavy metals in our bodies to rise while micro plastics in our blood disrupt the production of testosterone and actually spur the production of estrogen. With this context, you would imagine that it's becoming easier to find out if you have low testosterone and get testosterone treatments if needed, but you would be very wrong, which is why Saad Alam founded Hone and set out to revolutionize the way that men are treated for low testosterone. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Hone Health with Saad Alam.

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We explore growing the world’s best mushrooms in high-tech mini-farms. We’re joined by Andrew Carter, Smallhold’s Co-Founder & CEO. We cover the science and complexities of mushrooms, distributed farming, and how Smallhold is aiming to revamp the food industry. “Smallhold wants people to eat more mushrooms. We are mainly just trying to get mushrooms on people's plates in any sort of way possible. We want them to be grown locally, so they're fresh and enjoyable.” – Andrew Carter EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/smallhold-andrew-carter FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/smallhold-andrew-carter-transcript This episode is our definitive guide to growing the world’s best mushrooms in high-tech mini-farms. In it we cover:

(00:00:00) – Introduction

(00:02:51) – The move from hydroponics to mycology

(00:13:34) – How Smallhold is getting people to eat more mushrooms

(00:19:02) – The science and complexities of growing mushrooms

(00:24:02) – The decomposition cycle and mushroom growth technology

(00:32:13) – Revamping the food industry

(00:37:47) – The concept of distributed farming

(00:41:56) – How branding fresh produce is different from other products

(00:45:19) – Smallhold’s presence in local restaurants

(00:51:52) – Fantastic Fungi has increased interest in mycology

(00:54:33) – The importance of letting go

ABOUT SMALLHOLD Andrew Carter is co-founder and CEO of Smallhold, which is upending the food industry by growing their mushrooms in Michelin-star rated restaurants, grocery stores, and through their network of onsite and macro farms. Today, 68% of all mushrooms consumed in the United States come from a single town in Pennsylvania called Kenneth Square. 400 million pounds worth of mushrooms per year, to be exact. This means that most mushrooms are transported across a vast distribution network to reach stores all around the United States. Smallhold knew there was a better way, so they spent years creating a proprietary set of technologies that allows them to grow mushrooms in an incredibly small footprint, about the size of a small standing cabinet. Andrew covers why the modern food industry is broken, from why most apples you eat are nearly a year old, and why most fish sold in the United States, even if it's caught in the States, is sent to China to be processed, and then back to the US to be sold. We cover the technology behind Smallhold and all of the lessons Andrew has learned along the way. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Smallhold with Andrew Carter.

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(00:00:00) – Introduction

(00:02:37) – From Google to Forward

(00:09:01) – Why founders should be problem-oriented

(00:12:31) – Advising the President on the future of technology

(00:17:22) – The root problem of the healthcare industry

(00:25:24) – Why healthcare should be a product, not a service

(00:30:01) – The imminent fall of health insurance

(00:35:06) – Does the healthcare system really matter?

(00:45:47) – Why medical specialties don’t make sense

(00:55:02) – How Forward is a mission that happens to have a company attached to it

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Listen to one of our favorite moments from tomorrow’s Spotlight episode featuring Forward with Adrian Aoun.

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We explore metabolic health with ketones. We’re joined by Michael Brandt, HVMN and Ketone IQ’s Co-Founder and CEO. We cover the basics of ketones, iterating on product, and the company’s $6 million contract with Navy SEALs. “Your human body is the most advanced piece of technology you'll ever own.” – Michael Brandt EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/hvmn-michael-brandt FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/hvmn-michael-brandt-transcript/ CHAPTERS This episode is our definitive guide to metabolic health with ketones. In it we cover:

(00:00:00) – Introduction

(00:03:02) – Marathon running and the origin of HVMN

(00:08:47) – Health via modern nutrition

(00:10:51) – Ketones as a metabolic substrate

(00:15:32) – Energy from ketones vs. energy from glucose

(00:20:52) – How substrates work in the body

(00:29:08) – Operation Metabolic Dominance

(00:31:56) – HVMN’s $6 million contract with the Navy Seals

(00:36:08) – How ketones can improve performance in endurance sports

(00:49:07) – Iterating on the product and moving from petrochemicals to biochemicals

(00:59:00) – Ketones as an alcohol replacement in cocktails and more

(01:05:17) – Educating consumers is step one for growth

As a listener — that’s you — you can try Ketone-iQ and save 10% off today. Simply go to HVMN.me/OutlierAcademy or use code OUTLIER at checkout. ABOUT HVMN Michael Brandt is Co-founder and CEO of HVMN, which makes the world's first drinkable ketones. HVMN stands for Health via Modern Nutrition, and in 2017, they launched version 1.0 of their drinkable ketones product. After landing a $6 million contract with the US Department of Defense to study how ketones could improve the performance of our special forces warriors, they launched version 2.0, called Ketone-IQ, in November 2021. In this episode, we cover ketosis and ketones 101, including what ketones are, how they work, and why they're so helpful for boosting cognitive and physical performance. We compare and contrast ketones with sugar, covering everything from how ketones pass the blood brain barrier to why they provide energy with less oxidative stress. We dive into how drinkable ketones are used by the Navy SEALs and Operation Metabolic Dominance. And we discuss all the work that HVMN has done around bioengineering, manufacturing, and testing to produce their latest product, Ketone-IQ. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building a modern charitable giving platform. We’re joined by Adam Nash, Daffy’s Co-Founder and CEO, and we cover donor-advised funds, getting kids involved in charity, and philosophies on angel investing. “I think the center of solving problems with products and software is to just always remember that people are the heart of everything. You're solving a problem for a person.” – Adam Nash EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/daffy-adam-nash FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/daffy-adam-nash-transcript CHAPTERS This episode is our definitive guide to building a modern charitable giving platform. In it we cover:

(00:00:00) – Introduction

(00:02:41) – From Apple to eBay, and from LinkedIn to Daffy

(00:05:01) – Technology asks, what have you done for me lately?

(00:10:53) – The hard part of being a contrarian is being wrong most of the time

(00:15:06) – Software goes beyond the products you build

(00:17:45) – Crossing the chasm

(00:22:56) – The basics of using Daffy

(00:28:03) – Overcoming customer perception of giving

(00:33:17) – What are donor-advised funds?

(00:41:38) – Choosing a charity in Daffy

(00:48:34) – Getting kids involved in charity

(00:51:53) – On Personal Finance for Engineers

(00:55:52) – Adam’s angel investing thesis

(01:02:07) – Lessons from Clayton Christensen

ABOUT DAFFY Adam Nash is co-founder and CEO of Daffy, which is building a modern platform for giving, and in the process rethinking how we all give to the causes and charities we care about. Daffy has taken something typically only known and used by the ultra wealthy, the donor-advised fund, and made it available to anyone. With a Daffy account, anyone can contribute cash, stock and even crypto, which is all tax deductible, and then give whatever amount they'd like to over 1.5 million charities on their platform. You can invest your contribution so that your donor-advised fund compounds in value, allowing you to give even more in the years to come, all with the goal of making giving easy and affordable enough that we can all make giving a part of our daily lives. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building an alternative investment platform across income, equity, and real estate. We’re joined by Milind Mehere, Yieldstreet’s Founder and CEO. We cover the entrepreneurial spirit, building a portfolio of liquidity, and why you should invest in private markets. “I think we talk a lot about spending; we should talk an equal amount about earning.” – Milind Mehere EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/yieldstreet-milind-mehere FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/yieldstreet-milind-mehere-transcript CHAPTERS This episode is our definitive guide to private markets and building a private market investment platform. In it we cover:

(00:00:00) – Introduction

(00:02:22) – From tech entrepreneur to creating an investment platform

(00:08:44) – The entrepreneurial spirit

(00:12:07) – How public markets have shifted, and why you should invest in private markets

(00:16:09) – Changes in consumer behavior that affect how we should invest

(00:20:30) – Recommendations on how to allocate your investment portfolio

(00:23:07) – Building a rolling portfolio of liquidity

(00:27:06) – Retail investors and a generational wealth transfer

(00:31:55) – The investment environment in Yieldstreet’s early stages

(00:35:43) – How an ongoing bet between co-founders propelled Yieldstreet forward

(00:37:41) – The extreme need for trust and credibility in money management

(00:41:43) – Distribution infrastructure and a two-sided marketplace in Yieldstreet

(00:51:36) – Founders: learn from feedback, find the right team, and be well-capitalized

ABOUT YIELDSTREET Milind Mehere is co-founder and CEO of Yieldstreet. Yieldstreet was founded in 2014, and over the last eight years has built one of the largest private investment platforms in the world. To date, they've brought on over 377,000 members to invest more than $1.5 billion, and they've paid out over $196 million in interest on income producing investments alone, not including principle. What started out as a far-fetched idea in 2014 to build one of the world's first private market investment platforms, initially focused around producing income investments like credit, hence the name Yieldstreet, has become one of the largest investment platforms in the world alongside companies like AngelList and Republic. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building a media brand to cover the business and policy of space. We’re joined by Mo Islam, Payload’s Co-Founder, who talks with us about becoming the number one resource for space industry news. We cover everything from lowering the costs of space travel to why we are in the middle of the next space race. “Very simply, we are living in the next space race, and it's going to have huge implications for the way we built technology, the way we spend dollars in military.” – Mo Islam EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/payload-mo-islam FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/payload-mo-islam-transcript CHAPTERS This episode is our definitive guide to building a media brand to cover the business and policy of space. In it we cover:

00:00:00 – Introduction

00:02:36 – How Payload focuses on the business and policy of space

00:10:54 – How Elon Musk has changed the space race

00:15:17 – Aerospace and defense go hand in hand

00:18:11 – Earth imaging illuminates the atrocities of war

00:19:36 – We are living in the next space race

00:22:52 – SPACs and space

00:28:57 – How we’ll move from government to commercial spending in space

00:33:11 – Reusable second stages and lowering the costs of space exploration

00:36:59 – What scaling Starlink could mean for space travel

00:39:40 – Launching a media brand and the importance of voice

00:43:32 – Making Payload the most important voice in the space discussion

00:51:49 – Learning from feedback and embracing boredom

ABOUT MO ISLAM Mo Islam is the co-founder of Payload Space, which is building a media empire dedicated to covering the business and policy of space, as in outer space. We discovered Payload and immediately subscribed to their daily newsletter after it was recommended by Delian Asparouhov, co-founder of Varda Space Industries, in episode 71. We asked Delian what newsletters and websites he used to stay on top of everything going on in space, and he had only one answer: Payload Space. In this episode, we go deep on why we're at an inflection point when it comes to space and how that was unlocked, at least in the U.S., largely by SpaceX, which has brought down the price to get a unit of mass up to low Earth orbit by order of magnitude. We cover the outsized role the military and defense departments play as customers for space companies, ranging from Earth imaging to satellite manufacturing startups. We talk about the space companies that Mo thinks are the most underrated, as well as how Payload is building a media empire, starting with what Mo calls The Modern Homepage, which is their daily newsletter. We discuss how Payload crafted a compelling voice and editorial style in an old school and relatively stodgy industry, making space cool to read and learn about. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy

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We explore building a global blockchain that’s high-speed, climate neutral, and low-fee. We’re joined by Illia Polosukhin, NEAR Protocol’s Co-Founder. We cover why proof of stake beats proof of work, how NEAR approached scaling, and how Illia raised more than $10M to help fund aid in war-torn Ukraine. “For me, web3 is not about decentralization. I think decentralization is just a tool. What it is about is low switching costs.” – Illia Polosukhin EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/near-protocol-illia-polosukhin-spotlight FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/near-protocol-illia-polosukhin-spotlight-transcript CHAPTERS This episode is our definitive guide to building a layer-one blockchain that’s incredibly fast, has very low transaction fees, and is climate neutral. In it we cover:

(00:00:00) – Introduction

(00:02:35) – How NEAR Protocol is imagining your world

(00:04:46) – Why decentralization is just a tool

(00:09:14) – Dethroning monopolies and leveling the playing field

(00:14:02) – NEAR Protocol’s origin with scaling crowdsourcing

(00:20:18) – Lack of intellectual honesty in crypto

(00:24:19) – NEAR’s approach to sharding

(00:31:03) – The importance of bringing the community into decision making

(00:37:47) – How the co-founder’s role can evolve from centralized to decentralized

(00:43:17) – Illia’s Web3 mindmap and staying decentralized while preserving privacy

(00:46:36) – NEAR’s approach to sustainability in blockchain

(00:49:46) – Founders: Build credibility and ship fast

(00:54:19) – Handling fear and anxiety when building in crypto: Keep calm and build on

(00:58:52) – The Unchained Fund and helping Ukraine

ABOUT NEAR PROTOCOL Illia Polosukhin is Co-Founder of NEAR Protocol. NEAR is a layer-one blockchain that’s incredibly fast, has very low transaction fees, and is climate neutral—in part because of its Proof of Stake model. It’s traded on crypto exchanges under the ticker symbol NEAR and has a market cap of just under $5B today. From 2020 through 2021, the developers working in NEAR’s ecosystem—building applications on top of their blockchain—quadrupled, making NEAR the second-fastest growing chain behind Solana. Illia is an incredibly impressive founder, but more importantly, he’s an incredibly thoughtful engineer, leader, and community builder who has built something incredible slowly and methodically, one step at a time. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building a travel search engine and a trusted global brand. We’re joined by Alex Simon, Elude’s Co-Founder and CEO. We cover why the travel industry is a startup graveyard, the importance of being the merchant of record, and the difficulties and rewards of entrepreneurship. “It's not who you know, it's who knows you.” – Alex Simon EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/elude-alex-simon-spotlight-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/elude-alex-simon-spotlight-transcript CHAPTERS This episode is our definitive guide to building a travel search engine and a trusted global brand. In it we cover:

00:00:00 – Introduction

00:02:24 – The path from investment banking to entrepreneurship

00:05:35 – The Elude customer journey, from app download to travel time

00:14:11 – Building a travel search engine from the ground up

00:19:34 – Why the travel industry is a startup graveyard

00:25:32 – How travel regulations make it difficult to build and scale a business in the industry

00:32:42 – Why becoming a merchant of record was crucial to Elude’s success

00:35:21 – Building a brand with the help of Apple advisors

00:44:09 – The difficulties and rewards of entrepreneurship

00:49:55 – It’s not who you know; it’s who knows you

ABOUT ELUDE Alex Simon is the co-founder and CEO of Elude, which is focused on helping people find and book incredible travel experiences. It's the only place where you can simply input your max budget, your local airport, and how many days you'd like to be gone to find incredible destinations around the world that fit those parameters. So you can ask the question, where can I go next week for a thousand dollars? This episode is a fascinating, deep dive into the world of travel, from the unique barriers to building an airline and hotel booking business—which include a surprising amount of regulation—to an overview of the major players in the travel space and a look at what it's like to build a cutting edge company in a very old industry. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore the power of virtual cards, building two-sided products, and selling into enterprises. We’re joined by Andrew Jamison, co-founder and CEO of Extend. We cover starting from scratch in the payment space, building software in a startup environment, and the differences between working in a large corporation and in a startup. “Nothing good really happens with cash.” – Andrew Jamison EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/extend-power-of-virtual-cards-andrew-jamison-spotlight-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/extend-power-of-virtual-cards-andrew-jamison-spotlight-transcript CHAPTERS This episode is our definitive guide to virtual cards and selling into enterprises. In it we cover:

(00:00:00) – Introduction

(00:02:00) – Andrew’s international background and work at American Express

(00:07:34) – What credit cards unlock in a global, interconnected world

(00:12:39) – How Extend works

(00:16:08) – Starting from scratch in the payment space

(00:19:25) – The first four years of Extend

(00:24:17) – How virtual cards benefit small businesses

(00:34:39) – The decision not to be a card issuer

(00:41:10) – Building software in a startup environment

(00:48:35) – The differences between working in a large corporation and in a startup

(00:56:07) – The entrepreneurial journey

ABOUT EXTEND Extend is the world's first virtual card platform that works with every card issuer. Which might make you think, what is a virtual card? Virtual cards effectively tokenize a physical card making it easy to create any number of digital cards, each with advanced controls around everything from spending to geolocation, to merchant gating, which enables very powerful uses for a massive number of industries. From helping lawyers and law firms clearly break out expenses by cases and attorneys, to powering food delivery companies like GrubHub and DoorDash so couriers can easily pay for the food they're picking up, to helping travel companies hold thousands of hotel rooms all tied to individual virtual cards. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore UVC, disinfecting physical spaces, and pioneering a 100+ year old technology. We’re joined by Ben Boyer, co-founder and executive chairman of R-Zero. We cover the challenges of selling in healthcare vs. schools, hardware and software development at R-Zero, and utilizing the Internet of Things. “Every single one of our products has a very clear aesthetic that we care about. Our goal is to build things that people want to be around.” – Ben Boyer EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/r-zero-pioneering-with-100-year-old-technology-ben-boyer-spotlight-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/r-zero-pioneering-with-100-year-old-technology-ben-boyer-spotlight-transcript CHAPTERS This episode is our definitive guide to building a company based on UVC and disinfecting spaces. In it we cover:

(00:00:00) – Introduction

(00:02:24) – Why R-Zero was created

(00:13:36) – The perfect time for UVC technology

(00:16:13) – The challenges of selling in healthcare vs. schools

(00:18:37) – Lab data vs. clinical data

(00:21:13) – The R-Zero product line

(00:26:38) – Hardware and software development at R-Zero

(00:29:42) – Competitive advantages in the industry

(00:36:00) – Utilizing the Internet of Things

(00:39:47) – The investor role vs. the operator role

(00:45:22) – Important milestones for R-Zero

ABOUT R-ZERO R-Zero combines powerful UV-C hardware devices, which they call nodes and are capable of removing pathogens, germs, and bacteria from both the air, as well as surfaces with powerful software that connects all these devices and monitors their performance in real time. R-Zero has modernized and is scaling a very old technology which is UV-C. UV-C is a form of ultraviolet light with a wavelength of 200 to 280 nanometers which effectively destroys and inactivates both bacteria and viruses, killing them and preventing them from reproducing. In 1903, the Nobel Prize for medicine was awarded to Niels Ryberg Finsen for his work using concentrated light to treat lupus vulgaris. Since then, UV-C technology has been used extensively for disinfecting water, air and surfaces to destroy a whole host of harmful microorganisms. R-Zero has taken UV-C and modernized it so it can be deployed in almost any setting to sanitize the air and surfaces. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore compassionate leadership and helping hyper-growth founders scale. We’re joined by Edward Sullivan, CEO & managing partner of Velocity Coaching. We cover the current state of executive coaching, and how leadership coaching differs from life coaching, constructive vs. deconstructive conflict, and leading with heart. “The reason compassion is so important is that we are all human beings—we are all emotional, alive human beings who need psychological safety. We need to feel belonging, we need to feel trust, we need to feel trusted. We need to believe that people think we're competent.” – Edward Sullivan EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/velocity-coaching-helping-hyper-growth-founders-scale-edward-sullivan-spotlight-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/velocity-coaching-helping-hyper-growth-founders-scale-edward-sullivan-spotlight-transcript CHAPTERS This episode is our definitive guide to compassionate leadership. In it we cover:

(00:00:00) – Introduction

(00:02:37) – Background on Velocity Coaching

(00:06:17) – Velocity’s philosophy when working with clients

(00:19:04) – The current state of executive coaching, and how leadership coaching differs from life coaching

(00:25:02) – The coaching journey

(00:27:43) – Focusing on compassion

(00:30:59) – Constructive vs. deconstructive conflict

(00:39:12) – Common themes in coaching

(00:45:29) – Work self and home self are one

(00:51:31) – Leading with heart

ABOUT VELOCITY COACHING Velocity has a team of over 25 coaches located around the world and they work with the world's best hyper growth founders to help them scale their companies and their leadership skills. Velocity has worked with most of the biggest names in tech, including DoorDash, MasterClass, Airtable, Google and Apple. Velocity Coaching specializes in helping founders 10 to 100X the size of their business and, as Edward says in this interview, the best founders are going for gold, they all recognize that if they want to get there, they need great coaches to help them. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore sleep fitness, sleep technology, and category creation. We’re joined by Alexandra Zatarain, co-founder and VP of brand and marketing of Eight Sleep. We cover the importance of consistent data for innovation, brand vs. category, and Eight Sleep's vision of the future of sleep fitness. “Sleep unlocks life, it unlocks health, it unlocks it longevity. It is the most important pillar of health.” – Alexandra Zatarain EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/eight-sleep-sleep-fitness-category-creation-alexandra-zatarain-spotlight-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/eight-sleep-sleep-fitness-category-creation-alexandra-zatarain-spotlight-transcript CHAPTERS This episode is our definitive guide to building a sleep fitness brand. In it we cover:

(00:00:00) – Introduction

(00:02:06) - The Eight Sleep origin story

(00:09:32) - The Eight Sleep product

(00:14:02) - Sleep research and development

(00:18:29) - The importance of consistent data for innovation

(00:22:45) - Competition and category creation

(00:28:51) - Brand vs. category

(00:32:45) - Sleep fitness as a brand and movement

(00:43:05) - Benefits and pitfalls of working on a physical product

(00:49:55) - Eight Sleep's vision of the future

ABOUT EIGHT SLEEP Eight Sleep is famous for their Pod Pro mattress and Pod Pro mattress cover, which are used by everyone from three times NBA champion, Danny Green, to CrossFit games champion Justin Medeiros. Eight Sleep's Pod Pro mattress can heat and cool both sides of the bed separately while capturing incredibly high fidelity sleep data, and even waking you up with a subtle vibrational alarm each morning. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore reinventing mental healthcare, therapy, and solving the access problem. We’re joined by Mike Clare, founder and CEO of Mood Health. We cover how the current mental health care system is broken, the customer experience at Mood Health, and Mood Health’s payment model. “In some ways, one of the things that's really frustrating is that mental health is kind of become this luxury, where if you have the money, you can get great psychiatric care. If you can't afford that, then the system kind of breaks down and it becomes much more challenging.” – Mike Clare EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/rethinking-mental-health-care-mood-health-mike-clare-ig-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/rethinking-mental-health-care-mood-health-mike-clare-ig-transcript CHAPTERS This episode is our definitive guide to solving the problem of access to mental health. In it we cover:

(00:00:00) – Introduction

(00:02:38) – Mike’s background and founding Mood Health

(00:07:19) – How the current mental health care system is broken

(00:10:07) – Defining mental health care

(00:12:04) – Psychiatry vs. talk therapy

(00:19:55) – The mental health care experience in America

(00:26:40) – Mike’s personal motivation in mental health care

(00:32:43) – The customer experience at Mood Health

(00:40:13) – Mood Health’s payment model

(00:48:45) – Designing for Mood Health

ABOUT MOOD HEALTH Mood Health is opening up mental healthcare access to anyone with an internet connection. At the age of eight, Mike Clare's mom passed away suddenly, which left him grappling with depression that often felt crippling. He spent years seeing therapists and psychiatrists around the country, seeing firsthand just how broken the current system is. After spending a number of years at Juxtapose helping launch and scale incredible companies like Care/of, Great Jones, Perch, and Tend, he knew exactly what problem he wanted to tackle next, which is building a modern, mental and emotional wellness platform to give everyone great care at an affordable price, with the best clinicians, all accessible from anywhere. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore a masterclass on PR and crafting a business narrative. We’re joined by Jessica Schaefer, Founder and CEO of Bevel. We cover building executive profiles, crafting a narrative for a company, and recognizing media opportunities and crisis management. “There is nothing worse than having somebody else tell your own story for you.” – Jessica Schaefer EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/crafting-business-narrative-bevel-jessica-schaefer-ig-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/crafting-business-narrative-bevel-jessica-schaefer-ig-transcript CHAPTERS This episode is our definitive guide to PR and crafting a business narrative. In it we cover:

(00:00:00) – Introduction

(00:02:44) – PR vs. strategic communication

(00:05:03) – Working with Steven Cohen and with Acorns

(00:13:47) – Working with companies from seed to IPO

(00:16:07) – Building executive profiles

(00:24:35) – How Bevel is changing the game

(00:28:28) – Crafting a narrative for a company

(00:34:12) – Controversy can be good

(00:40:55) – Recognizing media opportunities and crisis management

(00:45:05) – Why PR is a smart investment

ABOUT BEVEL Jessica Schaefer is founder of Bevel, for a masterclass in PR. When I hear people like Bill Gurley of Benchmark say things like most companies way under invest in PR, they'll spend to the moon on variable marketing, but they stop spending at $50,000 a month on PR, which is crazy to me, I thought it was time to sit down with an expert and get up to speed. And there's no one better than Jessica Schaefer. She started her career at Steven Cohen's Point72 Ventures before founding Bevel and becoming the Chief Communications Officer for Acorns. And as you'll hear, she's taken a very different approach to building a PR firm. In this episode, we'll explore what Jessica has learned doing PR for Point72, Acorns, Boosted, Rally, Public, and many other firms, her advice for founders on when to start investing in PR and how to think about it strategically, how PR compares to paid acquisition for growth, including how one media appearance led to a hundred thousand plus app downloads for one of her clients, what it was like to work with Steven Cohen and why he's a master at asking the one important question in every single meeting, why Bevel hires from outside the industry and pays their team for performance based on hitting targets set by their clients, and a ton more. If you've ever wondered what PR is all about and why it matters, this episode is for you. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore the power of breathing, breathwork, and creating belonging. We’re joined by Robbie Bent, co-founder and CEO of Othership. We cover advice for high achievers, understanding the problem before building the solution, and meditation and dark retreats. “Love your customer and the problem you're solving. Not everyone's going to work on their passion, but you need to be excited about the problem you're solving day in and day out, or you just won't be able to stick with it.” – Robbie Bent EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/curating-peak-experiences-belonging-othership-robbie-bent-ig-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/curating-peak-experiences-belonging-othership-robbie-bent-ig-transcript CHAPTERS This episode is our definitive guide to breathwork and creating belonging. In it we cover:

(00:00:00) – Introduction

(00:02:17) – Robbie's background in investment banking and entrepreneurship

(00:05:39) – Advice for high achievers

(00:09:18) – Learnings from Robbie's first business, Roamly

(00:15:33) – The importance of loving your customer and the problem you're solving

(00:20:51) – Understanding the problem before building the solution

(00:23:33) – On meditation and dark retreats

(00:39:48) – The creation and scaling of Othership's physical space

(00:42:54) – The Othership app

(00:54:21) – Comparison is a killer

(00:58:29) – Finding meaning in life

ABOUT OTHERSHIP Robbie Bent is the founder of Othership, which is building a network of physical locations that combine saunas and ice baths with guided group classes, as well as an app, so you can do breathwork anytime, anywhere. In this episode, we're going to go really deep on something we all do around 22,000 times per day, which is simply breathing in and out. It's something we're never taught, we aren't even conscious of, and yet the number one metric for determining health and lifespan is your lung capacity. We'll talk about how Robbie is building a company completely focused on building community through ancient practices like breathwork, saunas and ice baths. We'll explore everything you never knew about breathing, including how we've turned into a population of mouth breathers and why that's so bad, and why breathing through your nose is so much better. And we'll get a peek at the flagship location for Othership that Robbie and his team have been working on for the last three years. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the Y combinator of the future with hack and launch houses. We’re joined by Brett Goldstein, Co-Founder of Launch House. We cover investing early in Bitcoin and Ethereum, how innovation happens, and the future of communications technology. “If you can create a strong vibe where people feel deeply connected, deeply indebted to the community and the mission, you're set. Nobody wants to join another professional networking group anymore. They're looking for a good vibe.” – Brett Goldstein EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/building-next-y-combinator-launch-house-brett-goldstein-ig-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/building-next-y-combinator-launch-house-brett-goldstein-transcript CHAPTERS This episode is our definitive guide to building the Y combinator of the future. In it we cover:

(00:00:00) – Introduction

(00:01:59) – Brett's background as a product manager

(00:05:31) – On investing early in Bitcoin and Ethereum

(00:11:07) – Mergers and acquisitions

(00:14:21) – The origins of Launch House

(00:19:32) – How innovation happens

(00:22:18) – The future of communications technology

(00:27:03) – The future of education

(00:34:15) – Y Combinator vs. Launch House

(00:42:21) – Vibes as a moat

(00:47:59) – The outlook for Launch House

ABOUT LAUNCH HOUSE Launch House is building a new launchpad or accelerator for founders and engineers, both around the world and in the metaverse. Launch House started as a crazy experiment where the founders rented a mansion in Tulum, Mexico for one month and invited a bunch of founders and engineers they knew to come and stay with them. What they found was surprising. By focusing on human connection and having everyone live in the same house together for a month, everyone in the program wasn't just making incredible progress on what they were building. They were making incredible friends. Early Launch House alumni have already gone on to raise venture capital funding from top tier firms like Sequoia, a16z and First Round Capital. Launch House quickly seized that opportunity and today they run Launch Houses for founders and Hack Houses for engineers in Los Angeles and New York CIty. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the world's first decentralized lending platform. We’re joined by Mike Sall, Co-Founder and CEO of Goldfinch. We cover why raising capital in emerging markets is so difficult, assessing comfort levels with borrowing in crypto, and crypto regulations and compliance. “I don't think it's necessary to just get all the data all up front, no matter what. It's important to know exactly what questions that data's going to help answer.” – Mike Sall EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/crypto-loans-emerging-markets-goldfinch-mike-sall-ig-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/crypto-loans-emerging-markets-goldfinch-mike-sall-ig-transcript CHAPTERS This episode is our definitive guide to building the world's first decentralized lending platform. In it we cover:

(00:00:00) – Introduction

(00:01:58) – How Goldfinch is helping entrepreneurs

(00:05:38) – Mike's background and interest in data science

(00:09:50) – Mike's experience at Coinbase

(00:15:12) – The origins of Goldfinch

(00:19:54) – Why raising capital in emerging markets is so difficult

(00:22:47) – Assessing comfort levels with borrowing in crypto

(00:35:10) – Mike's previous businesses and learnings

(00:45:11) – The Goldfinch Flight Academy

(00:47:01) – On crypto regulations and compliance

ABOUT GOLDFINCH Goldfinch is a decentralized lending protocol, which went live on Coinbase and other crypto exchanges on January 11, 2022 under the ticker simple GDFI. Goldfinch aims to displace traditional banks and financial institutions with fair, decentralized community controlled protocols. And when it comes to DeFi, one of the hardest problems to solve has been lending against real world assets globally. Things like businesses in real estate in a truly decentralized way, because that problem is incredibly hard to solve. You need to figure out how to vet borrowers all around the world, how to KYC lenders from every country imaginable, how to determine when to underwrite a loan based on the actions of thousands and even millions of users. This is exactly what Goldfinch has done. They recently closed a second round of financing, valuing their network at a $400 million, which was led by a16z, and have proven they can fill multimillion dollar loans in near hours instead of days. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore space manufacturing, microgravity, and building factories in outer space. We’re joined by Delian Asparouhov, Co-Founder of Varda Space Industries. We cover leaning into your superpowers when investing, common mistakes in venture capital, and problem solving with space manufacturing. “Trust is not what makes successful co-founding relationships. Having the world-class skillset that you need to succeed is what will then form that trust that will allow you to succeed.” – Delian Asparahouv EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/delian-asparouhov1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/delian-asparouhov-outlier-academy-transcript CHAPTERS This episode is our definitive guide to space manufacturing and building factories in space. In it we cover:

(00:00:00) – Introduction

(00:02:43) – Delian’s background in robotics and path to entrepreneurship

(00:07:32) – Mentorship from Jack Dorsey and Keith Rabois

(00:21:43) – Leaning into your superpowers when investing

(00:25:01) – Cultivating optimism in investing

(00:29:29) – Common mistakes in venture capital

(00:33:48) – Incubating a company

(00:38:59) – Getting started in the space industry

(00:42:09) – What is a space factory?

(00:45:38) – Problem solving with space manufacturing

(00:51:35) – Exciting changes in the space industry

(00:55:43) – Recommended resources in the space industry

ABOUT VARDA SPACE INDUSTRIES Varda Space Industries is building the world's first space factories. You heard that right, literally factories in outer space, all for earthbound products. What Varda is building, literally wouldn't have been possible even two, three, maybe five years ago, but as launch costs to get mass up to low earth orbit have come down at an incredible pace, it's unlocked the next wave of innovation, including new players and possibilities like what Varda is building with their space factories. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore finding multi-platinum rapper Logic and investing at the intersection of music and culture with Chris Zarou, Founder & CEO of Vision Music Group. We cover the role of an artist manager, bootstrapping and being a blue collar entrepreneur, and the similarities between music and investing. “Being an entrepreneur is like getting punched in the face every day. Because you're constantly juggling, putting out fires. You never know what's going to happen. And when you're the number one guy, there's no one to point blame at. It's all on you.” — Chris Zarou EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/chris-zarou1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/chris-zarou-outlier-academy-transcript CHAPTERS This episode is our guide to investing at the intersection of music and culture. In it we cover:

(00:00:00) – Introduction

(00:01:58) – Chris’ background and starting his own artist management company

(00:05:37) – Serendipity and working with Logic

(00:12:49) – The role of an artist manager

(00:14:56) – Bootstrapping and being a blue collar entrepreneur

(00:20:56) – The similarities between music and investing

(00:28:18) – The 2017 VMAs and aftermath

(00:34:41) – Authenticity for performers

(00:42:57) – Investing and perfect timing

(00:51:45) – Lessons learned as an entrepreneur and investor

ABOUT VISION MUSIC GROUP Vision Music Group was founded after Chris Zarou signed multi-platinum and Grammy award nominated rapper Logic, launching his incredible career as the CEO of Visionary Music Group. Chris knew Logic was going to be huge when he was giving away his music for free online under the name Hyperlogical. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore solving simple problems and building profitable businesses. We’re joined by Marshall Haas, Founder and CEO of Peel and Shepherd. We cover creating products, overseas recruiting, and tweaking and optimizing a business. “It's back to basics—just be a good person and operate with some integrity, and you can be around long enough to see some success for yourself.” – Marshall Haas EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/marshall-haas1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/marshall-haas-outlier-academy-transcript CHAPTERS This episode is our definitive guide to solving simple problems and building profitable businesses. In it we cover:

(00:00:00) – Introduction

(00:01:57) – Marshall's background and path to entrepreneurship

(00:04:02) – Influential books

(00:06:38) – Need/Want and creating products

(00:12:09) – Profit margin is crucial for product companies

(00:14:37) – The ups and downs of running a physical product business

(00:24:55) – On Shepherd and overseas recruiting

(00:33:10) – Tweaking and optimizing the business

(00:36:09) – Personal projects and of Haas

(00:39:11) – The core principles of business

ABOUT NEED/WANT, PEEL, AND SHEPHERD Serial entrepreneur Marshall Haas founded and scaled Need/Want, Peel, and most recently, Shepherd. After launching a collection of products from innovative, smart bedding to wearable emoji masks under the name Need/Want in 2013, Marshall doubled down on their most successful product. That happened to be insanely thin iPhone cases that they marketed under the name Peel. A business that, nearly 10 years later, still sells hundreds of thousands of cases a year. His most recent venture is Shepherd where he helps companies around the world hire the best emerging talent from the Philippines. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore managing rental properties and building the rental management platform of the future. We’re joined by Dana Dunford, Co-founder and CEO of Hemlane. We cover problems in the property management industry, the current technology in that space and, and the co-founder dynamic. “For anyone out there starting a company, just start with one pain point and build something for that. And then start layering on everything else.” – Dana Dunford EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/dana-dunford1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/dana-dunford-outlier-academy-transcript CHAPTERS This episode is our definitive guide to building a rental management platform. In it we cover:

(00:00:00) – Introduction

(00:01:45) – Dana's background and path to Hemlane

(00:05:19) – Problems in the property management industry

(00:10:52) – The current technology space in real estate and property management

(00:13:57) – Hemlane's customer journey

(00:17:11) – Serving customers and alleviating their pain points

(00:26:22) – The work that led to founding Hemlane

(00:29:45) – The co-founder dynamic

(00:33:28) – Advice for founders

ABOUT HEMLANE After starting to invest in rental properties more than a decade ago, Dana noticed that there was a massive hole in the market. As a landlord, you could either manage everything yourself, or pay someone else to manage it for you. There was no middle ground. So Dana and her co-founder Frank Liu set out to build exactly that and founded Hemlane. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the future of vitamins, micronutrients, and data-driven health. We’re joined by Rachel Sanders, Co-Founder & CEO of Rootine. We cover why the vitamin and supplement industry is broken, the ups and downs of being a founder, and advice for women founders. “Feedback's a gift. The worst thing that you can have as a founder is someone ghosting you or not telling you what's wrong or what's right. If you know what's wrong, you know where to focus and know where to fix.” – Rachel Sanders EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/rachel-sanders1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/rachel-sanders-outlier-academy-transcript CHAPTERS This episode is our definitive guide to data-driven changes to the future of vitamins and micronutrients. In it we cover:

(00:00:00) – Introduction

(00:01:28) – Rachel's background and path to Rootine

(00:05:08) – The data-driven health space

(00:11:16) – How Rootine works

(00:14:01) – Important health data points

(00:17:52) – Why general multivitamins aren't a great choice

(00:19:25) – Why the vitamin and supplement industry is broken

(00:23:32) – On starting Rootine and receiving feedback

(00:28:10) – The ups and downs of being a founder

(00:32:12) – Advice for female founders

ABOUT ROOTINE Rachel Sanders is Co-founder and CEO of next gen vitamin company Rootine. We talk about how they're rethinking the daily multivitamin and shaking up a $150 billion market. In this episode, we cover why the current one size fits all multivitamin is broken, how Rootine invented an entirely new approach that starts with understanding your genetics and current and blood levels, how they blend the perfect multivitamin for every customer, and how their approach to data-driven health and customized nutrition fits into the broader picture of the quantified health movement. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the fastest email client in the world. We’re joined by Vivek Sodera, co-founder of Superhuman. We cover early failures and learnings as a CEO, empathy and the CEO role, and building an amazing team. “I'm a big believer that a startup, at the end of the day, is a series of experiments to unlock some type of learning or user psychology.” – Vivek Sodera EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/vivek-sodera1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/vivek-sodera-outlier-academy-transcript CHAPTERS This episode is our definitive guide to building the fastest email client in the world. In it we cover:

(00:00:00) – Introduction

(00:01:40) – Vivek’s background and road to entrepreneurship

(00:06:55) – On early failure and learnings as a CEO

(00:12:41) – Vivek’s connection with Rahul Vohra and Superhuman

(00:18:01) – The many roles of the non-CEO co-founder

(00:25:41) – Advice for entrepreneurs

(00:28:44) – Empathy and the CEO role

(00:33:08) – Building an amazing team

(00:39:05) – Failure is life’s greatest teacher

ABOUT SUPERHUMAN Superhuman is the fastest email client in the world. Their Series C valued the company at $825 million. Their mission is to help the world's busiest people, including doctors, lawyers, and executives, get time back by spending less time checking and answering email. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building a social platform for stocks. We’re joined by David McDonough, founder and CEO of Commonstock. We cover the future of social investing, making investing accessible to all, and the NFT movement. “The loudest voices in the room are seldom the best investors, the people sharing the best knowledge. Sometimes the people who are the quietest are sharing some of the most interesting insights.” – David McDonough EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/david-mcdonough1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/david-mcdonough-outlier-academy-transcript CHAPTERS This episode is our definitive guide to building a social platform for stocks. In it we cover:

(00:00:00) – Introduction

(00:01:35) – David’s background leading to Commonstock

(00:06:00) – Commonstock’s mission and setup

(00:10:20) – How Commonstock is serving modern investors

(00:19:13) – The future of social investing

(00:24:59) – Making investing accessible to all

(00:33:22) – The NFT movement

(00:44:22) – Lessons for new entrepreneurs

ABOUT COMMONSTOCK Commonstock is building the data and communication layer that can sit on top of any investment account. Members can hook up everything from their crypto positions held at Coinbase, to their stock in option positions at Robinhood or Interactive Brokers, alongside things like their retirement account to get a complete picture of their assets and how that unlocks anyone to be able to share the investments they're making as transparently as they'd like while following the trades of others and learning from the smartest minds on the platform. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore lessons in risk, reward, and entrepreneurship. We’re joined by Ryan Boykin, Founder and CEO of REACTIV. We cover building for the long-term, how Atlas Real Estate and REACTIV began, and what makes a person an entrepreneur. “You have to start businesses with an eye towards what they will become, but also an eye towards some of the risk associated with it. And a two-miracle deal requires way too much risk, and you've got to walk away from those before you start them.” – Ryan Boykin EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/ryan-boykin1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/ryan-boykin-outlier-academy-transcript CHAPTERS This episode is our definitive guide to risk and reward in entrepreneurship. In it we cover:

(00:00:00) – Introduction

(00:01:42) – Ryan’s thoughts on business as a problem solver

(00:06:44) – What makes a person an entrepreneur

(00:09:42) – How Atlas Real Estate and REACTIV began

(00:18:19) – On risk, reward, and overcoming negativity

(00:29:08) – Overcoming fear

(00:31:45) – Building for the long-term

(00:45:39) – Advice for entrepreneurs

(00:49:12) – Reflection and self-care

(00:53:16) – Entrepreneurs: just do it!

ABOUT REACTIV Ryan Boykin is the Founder and CEO of REACTIV. In this episode, we explore how he got started investing in Detroit in the depths of the 2009 financial crisis, how he raised more than a billion dollars to invest in single family, residential homes across the US, and how he founded in scaling his latest company Reactiv in the commercial real estate space. In this episode, you'll learn how Ryan thinks about risk and reward, including how he takes advantage of opportunities that are disguised as gut-wrenching risk, and the lessons he's learned as a serial entrepreneur, building Atlas, Archipelago, and now Reactiv, an online listing platform geared toward the commercial real estate industry. Ryan also shares his advice for entrepreneurs, including why he's building a venture back company now, after building multiple bootstrap companies. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore psychedelics and democratizing access to psychedelic therapy with Jack Swain, Head of Clinical Operations at Mindbloom. We cover why Mindbloom is focused on treating depression and anxiety, Mindbloom’s treatment model and clinicians, and the importance of journaling in mental health therapy. “The research around psychedelics is just unreal; the potential of these medicines to completely transform the way that we provide mental health care and help people who really need big changes in their life is really exciting.” – Jack Swain EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/jack-swain1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/jack-swain-outlier-academy-transcript CHAPTERS This episode is our guide to psychedelics and democratizing access to psychedelic therapy. In it we cover:

(00:00:00) – Introduction

(00:01:52) – Jack’s background and intro to Mindbloom

(00:05:33) – How healthcare today is broken, and why Jack is hopeful that it will improve

(00:09:13) – What is psychedelic therapy?

(00:14:14) – Why Mindbloom is focused on treating depression and anxiety

(00:17:28) – Progress in the world of psychedelic medicine

(00:19:30) – Examples of successful treatment with Mindbloom

(00:23:11) – Mindbloom’s treatment model and clinicians

(00:31:42) – Scaling a telemedicine company

(00:40:47) – The history of psychedelic medicine

(00:48:09) – The importance of journaling in mental health therapy

(00:51:13) – The data and research coming from Mindbloom

ABOUT MINDBLOOM Mindbloom as we explore the world of psychedelic therapy. In this episode, you'll learn why psychedelics have emerged as one of the best ways to treat anxiety and depression, how a forgotten body of research from the 1950s and '60s led to the emergence of psychedelics today, how Mindbloom scaled from a single clinical office in 2019 to a nationwide telemedicine practice through the pandemic. We talk through an average patient's journey from working with a clinician, to their guide, to journaling, to tripping at home, and we talk through why psychedelics are so effective at treating conditions ranging from generalized anxiety and depression to PTSD. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore adaptogens and building a better coffee alternative with Lopa van der Mersch, Founder and CEO of Rasa. We cover the concept of energy intelligence, the importance of herb sourcing and trained staff to Rasa’s success, and how branding and product quality breeds customer loyalty. “Right now my question is, is this something that I and only I can do? And I'm prioritizing even more not just for time, but also my energy, and the amount of bandwidth that it takes.” – Lopa van der Mersch EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/lopa-van-der-mersch1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/lopa-van-der-mersch-outlier-academy-transcript CHAPTERS This episode is our guide to adaptogens and building a better coffee alternative. In it we cover:

(00:00:00) – Introduction

(00:01:54) – Rasa as a company and an adaptogenic blend

(00:09:53) – Lopa’s background and the creation of Rasa

(00:14:23) – The concept of energy intelligence

(00:19:16) – The Rasa product line

(00:29:19) – The importance of herb sourcing and trained staff to Rasa’s success

(00:34:27) – How branding and product quality breeds customer loyalty

(00:38:05) – The challenges and rewards of being a founder

ABOUT RASA Rasa is a coffee alternative, tea-like beverage with a blend of powerful herbs and adaptogens. When Rasa launched just a few years ago, they weren't sure how successful their coffee alternative would do, but in no time, they were scaling quickly. And today, they do more than $5 million in annual revenue. And they're just getting started. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore democratizing access to elite investment strategies and the future of public markets with Joe Percoco, Co-Founder and Co-CEO of Titan. We cover the frustrations in investing that led Joe to build Titan, investing in crypto, and understanding your company OS and hiring the right people for your tribe. “There's often a binary debate occurring in society, which is about crypto assets—is the asset class a zero? And it's a bit of the wrong debate to be having. The right question to ask here is, are there crypto-assets that deserve a weighting in your portfolio?” – Joe Percoco EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/joe-percoco1-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/joe-percoco-outlier-academy-transcript CHAPTERS This episode is our definitive guide to democratizing access to elite investment strategies. In it we cover:

(00:00:00) – Introduction

(00:01:25) – Joe’s background and insights learned at Goldman Sachs and McKinsey

(00:07:42) – The frustrations in investing that led Joe to build Titan

(00:16:43) – Investing in international markets

(00:19:37) – Building a platform that makes investing accessible to all

(00:29:52) – Investing in crypto with Titan

(00:38:54) – Understanding your Company OS and hiring the right people for your tribe

ABOUT TITAN Titan is the investment platform of the future and one of the most fascinating FinTech companies today, having just closed a new round of financing, valuing them at $450 million. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the Apple Design Award-winning apps Halide and Spectre with Sebastiaan de With, Co-Founder and designer at Lux. We cover bridging the gap between visual design and product design, growing from one camera app to a photography company, and advice for those interested in creating and selling an app. “We will see the landscape littered with the burnt out husks of people that love their passions, but burn so bright that they burn out. And it is so, so valuable to give yourself time, to take a break, to reflect and to realize, ‘these are my passions—how can I healthily pursue them?’” – Sebastiaan de With EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/sebastiaan-de-with-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/sebastiaan-de-with-outlier-academy-transcript CHAPTERS This episode is our definitive guide to building Apple Design Award-winning apps. In it we cover:

(00:00:00) – Introduction

(00:02:03) – Sebastiaan’s early introduction to designing icons with HP, Apple, and doubleTwist

(00:09:23) – Apple as a workplace of incredible learning, punishingly hard work, and in depth design processes

(00:17:35) – Bridging the gap between visual design and product design

(00:19:53) – The making and success of Sebastiaan’s first camera app, Halide

(00:29:28) – How passion relates to success

(00:31:36) – Growing from one camera app to a photography company

(00:33:34) – Physicality and attention to detail in digital design

(00:45:04) – Advice for those interested in creating and selling an app

(00:48:08) – Whether we should follow our passions in business, and how to nurture them

(00:54:48) – Sebastiaan’s favorite failures and the definition of success

ABOUT SEBASTIAAN DE WITH AND LUX Aside from being an incredible designer, Sebastiaan has built one of the world's most successful, independent iOS app businesses with Lux. And it all started in 2017 when Ben Sandofsky and Sebastiaan launched their first app Halide, which went on to top the charts in the App Store and win Apple's App of the Year Award. Halide makes it incredibly easy to capture and edit beautiful, raw photos, right on your iPhone and now your iPad. They followed that up with the release of Spectre, which makes it easy to take long, exposure photos, which also topped the App Store and won them a second App of the Year Award. All of Lux's apps are centered around photography, and they're building a next-generation camera company. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building a world class DTC brand and optimizing with data with Alex Iwanchuk, Founder of Feals. We cover data-driven growth vs. intuition, acquiring customers and launching a direct-to-consumer brand, and the importance of a morning routine. “Don't knock it until you try it. What I mean by that is—you never know what's really going to work from an acquisition model, so you have to spend to learn, and have the willingness to lose money up front and test, iterate, and optimize to find what's actually working.” – Alex Iwanchuk EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/alex-iwanchuk-outlier-academy-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/alex-iwanchuk-outlier-academy-transcript CHAPTERS This episode is our guide to building a world class DTC brand. In it we cover:

(00:00:00) – Introduction

(00:01:42) – Alex’s background and first company, Ad Exchange

(00:05:33) – Data-driven growth vs. intuition

(00:10:14) – The end of Ad Exchange and the beginning of Feals

(00:14:57) – Data-driven methodology for creating Feals and its product

(00:17:54) – The efficacy of a CBD tincture

(00:22:16) – The Feals direct-to-consumer model

(00:37:20) – Working with co-founders on multiple companies

(00:42:11) – Depression, anxiety, and the path to mental health

(00:48:54) – The importance of a morning routine

(00:54:43) – Books recommended by Alex and the definition of success

ABOUT ALEX IWANCHUK AND FEALS Alex Iwanchuk and his two co-founders had their first big success at Ad Exchange where they went from zero to over 100 million in revenue in just 19 months. After selling that business, they started exploring what to build together next. And after months of exploration, landed on the idea for Feals with sales premium, full spectrum CBD directly to consumers in all 50 states to help with everything from anxiety and stress to getting better sleep. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the investment platform of tomorrow from Venture Capital to Web3 and the Metaverse with Ken Nguyen, Founder and CEO of Republic. We cover how investing and ownership has changed in recent years, Social validation as a benefit of investing, and how technology blurs the geographical boundaries of investing. “I think in tech, and in Silicon Valley in particular, people overvalue ingenuity, brilliance and innovation, and undervalue timing, luck and resilience.” – Ken Nguyen EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/ken-nguyen-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/ken-nguyen-outliers-transcript CHAPTERS This episode is our guide to building the investment platform of tomorrow. In it we cover:

(00:00:00) – Introduction

(00:01:54) – Ken’s background and experiences that led to the founding of Republic

(00:08:22) – Ken’s experience in securities litigation and his work at AngelList

(00:13:13) – Regulation Crowdfunding, and how it affected Republic

(00:23:00) – How investing and ownership has changed in recent years

(00:27:44) – New investment opportunities through Republic and beyond

(00:31:30) – Gumroad and Backstage Capital as Republic success stories

(00:37:03) – The history of crowdfunding

(00:48:04) – The importance of timing, luck and resilience in entrepreneurship

(00:54:02) – Resources Ken recommends for those getting started in investing

ABOUT REPUBLIC At Republic, Ken Nguyen has revolutionized the world of private investing by making it possible for anyone, including non-accredited investors, to invest as little as $100 into private companies, real estate projects, and even crypto projects. To date, more than $350 million has been raised on Republic for more than a million people, including notable projects like Gumroad, raising $5 million in less than a day on the platform and launching backstage capital and raising $5 million for her debut venture capital fund focused on funding more women, people of color and LGBTQ founders. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore the past, present, and future of collectibles and fractional ownership with Rob Petrozzo, Founder of Rally. We cover the asset allocation model and investment priorities of the next generation, the process of bringing museum-quality assets to the Rally platform, and handling physical assets in Rally’s retail store and warehouse. “You have no choice now—being a Swiss army knife and being able to learn on the fly. It's such an underrated skill. Everybody is so much of a specialist now, but I'd like to be a generalist. It isn't always a bad thing when you can deliver.” – Rob Petrozzo EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/rob-petrozzo-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/rob-petrozzo-outliers-transcript CHAPTERS This episode is our definitive guide to collectibles and fractional ownership. In it we cover:

(00:00:00) – Introduction

(00:02:00) – Rob’s background in design and the music industry

(00:10:25) – Digital collectibles, and ownership as a status symbol

(00:21:10) – The asset allocation model and investment priorities of the next generation

(00:29:25) – The insights, trends, and legislation that led to the creation of Rally

(00:38:04) – The process of bringing museum-quality assets to the Rally platform

(00:42:39) – Rally’s primary vs. secondary markets

(00:47:28) – Handling physical assets in Rally’s retail store and warehouse

(00:53:01) – Learnings through building a marketplace, and defining PSA

(00:59:04) – The long-term approach to business building

(01:05:01) – Rob’s own collectibles and personal mentors

ABOUT RALLY Rally has spent the last five years building an incredible marketplace for real world collectibles, which includes everything from baseball cards to famous cars and James Bond movies to insane items like meteor rights and triceratops skulls. On Rally anyone can buy these items fully or they can buy into them fractionally. And then every 60 days afterwards, those items open back up for resale on their secondary market. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the business bank of the future. We’re joined by Everett Cook, Co-Founder and CEO of Rho. We cover how Rho Business Banking empowers teams to work better with money, what Rho offers that other banks do not, and observations and predictions on the evolving fintech space. “In a lot of ways, people are forgetting the lessons of technology just in general—big companies move slowly, and there's an innovator's dilemma. Outside perspective is generally the fastest way to innovate, and I think it's really exciting.” — Everett Cook EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/everett-cook-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/everett-cook-outliers-transcript CHAPTERS This episode is our definitive guide to building the business bank of the future. In it we cover:

(00:00:00) – Introduction

(00:01:39) – Everett’s background and learnings in startups and finance

(00:06:23) – Investing as finding out how the world really works

(00:15:00) – The differences between founding a company and investing in a company

(00:20:22) – Making asymmetrical bets and being open to pivoting the business

(00:23:00) – How Rho Business Banking empowers teams to work better with money

(00:28:36) – Treasury management, digital currency, and a focus on excellent customer service

(00:34:18) – Observations and predictions on the evolving fintech space

(00:43:40) – Everett’s advice for founders

ABOUT RHO Rho Business Banking is building the business bank of the future, one that's designed for fast growing companies, one that combines software and financial services, and one that's built for collaboration, which is not traditionally something you think about in the context of banking. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the restaurant of the future and on-demand food. We’re joined by Michael Joseph, Founder and CEO of Scratch Kitchen. We cover current food trends and where they’ll go next, Michael’s two-pronged approach to business success, and the concept of food APIs. “I have two KPIs in how I operate now. Number one, customer delight. There is no business if the customers don't pay. The other piece is profitability.” – Michael Joseph EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/michael-joseph-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/michael-joseph-outliers-transcript CHAPTERS This episode is our definitive guide to building the restaurant of the future and on-demand food. In it we cover:

(00:00:00) – Introduction

(00:02:22) – Michael’s background that led him to the on-demand food industry

(00:09:23) – Current food trends and where they’ll go next

(00:16:50) – The challenges of providing truly gluten-free food options

(00:17:27) – Building and scaling Green Chef, a meal delivery service company

(00:32:11) – Being successful in business means having multiple strengths

(00:39:43) – Building out the Scratch Kitchen model

(01:00:42) – The Scratch Kitchen system for removing friction from on-demand food

(01:12:53) – How Scratch Kitchen compares to a ghost kitchen

(01:28:16) – The concept of food APIs

ABOUT SCRATCH KITCHEN Scratch Kitchen is a fascinating window into where restaurants are headed. Scratch Kitchen is delivery takeout only. It's considered an on-demand native type of restaurant. Each location has multiple brands under one roof, so families and groups can order everything from sandwiches to salads, to burgers, and much more with a single purchase. They even sell a limited selection of groceries, and you can just imagine where this is headed in the future with potentially things like expanding groceries and selling alcohol. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore real-time optimization in metabolic health. We’re joined by Josh Clemente, Co-founder of Levels. We cover the basics of ketones and ketosis, how real-time data can help people choose the foods and activities that are healthiest for them, and surprising insights from Levels customer data. “The most important things that I do every day are to take walks after my meals and make sure that I sleep a full eight hours. Those two simple things, which require a lot of adjusting for your lifestyle, have an outsized impact over the years and decades as they compound.” – Josh Clemente EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/josh-clemente-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/josh-clemente-outliers-transcript CHAPTERS This episode is our definitive guide to real-time optimization in metabolic health. In it we cover:

(00:00:00) – Introduction

(00:02:23) – How Josh’s engineering background and role at SpaceX led to the creation of Levels

(00:07:39) – How a ketogenic diet can affect your life expectancy

(00:10:09) – The basics of ketones and ketosis

(00:15:47) – How real-time data can help people choose the foods and activities that are healthiest for them

(00:30:43) – Surprising insights from Levels customer data

(00:33:13) – How Levels converts raw data into easy-to-understand scores

(00:45:15) – Whether glucose alone is the best indicator of overall health

ABOUT JOSH CLEMENTE AND LEVELS Before founding Levels, Josh Clemente was the lead Life Support Systems engineer at SpaceX. One day, while doing research, he came across a startling study that would change his life forever. Josh is the founder and president of Levels, which is revolutionizing the world of individualized health. Levels combines an off-the-shelf glucose sensor with an iOS or Android app that you use to log everything that you eat and do. It then provides a simple score that captured how each meal and activity positively or negatively affects your own individual metabolism and glycemic index, all to help you better understand how your own body works and reacts to everything that you do. Josh shares how Levels helped him find out he was nearly pre-diabetic, even though he's a CrossFit trainer and looked and felt incredibly healthy. We go deep on what glucose is and why it matters, how our choices shape our metabolism moment to moment, how a little activity after a big meal can have a big difference in how it affects our bodies, and how to improve everything from your sleep to overall energy level with personal insights from Levels. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore managing $1.8 billion in wealth, investment philosophy, and teaching kids about money. We’re joined by Brandon Johnson, CEO of JFG Wealth. We cover keys to successful family wealth management, the spectrum of risk and returns, and diversification and recency bias. “Once we have a starting point and a target, we can start to evaluate, do we turn left, do we turn right? How do we measure success? Then that dynamic process never stops." – Brandon Johnson EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/brandon-johnson-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/brandon-johnson-outliers-transcript CHAPTERS This episode is our definitive guide to investment philosophy and wealth management. In it we cover:

(00:00:00) – Introduction

(00:02:27) – History of the Johnson Financial Group

(00:10:19) – Brandon’s path to wealth management

(00:14:39) – What is a family office?

(00:23:16) – Keys to successful family wealth management

(00:38:08) – Teaching kids about saving, investing, and giving back

(00:48:05) – JFG’s process for working with new families

(01:01:13) – The spectrum of risk and returns

(01:09:40) – Diversification and recency bias

(01:17:10) – Defining success

ABOUT JFG MULTI-FAMILY OFFICE Brandon Johnson is the CEO of JFG Wealth, where Brandon and his team manage over $1.8 billion for ultra high net worth families across the United States. Before taking a hard left turn into the world of investing, Brandon first trained as a chef at Le Cordon Bleu Culinary Institute in Paris. He also serves on the board of trustees for the University of Denver and the Children's Hospital of Colorado. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore ancestral health and building a $200M real food brand. We’re joined by Mark Sisson, Founder of Primal Kitchen. We cover his switch from focusing on performance to focusing on health, scaling a business from one product to 85, and rules of thumb for healthy living. “I was really interested in achieving good health along with performance, and I sacrificed my health in the name of performance. So I wondered if there was a way in which we could kind of have both—that I could be strong and lean and fit and happy and healthy and productive and shiny and sparkly and all the things that people want, without all of this pain and suffering and sacrifice.” — Mark Sisson EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/mark-sisson-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/mark-sisson-outliers-transcript CHAPTERS This episode is our definitive guide to ancestral health and building a $200M real food brand. In it we cover:

(00:00:00) – Introduction

(00:01:34) – From elite runner and triathlete to focusing on health instead of performance

(00:11:28) – Teaching others the basics of health vs. weight loss

(00:28:10) – Creating healthier condiments and the beginning of Primal Kitchen

(00:34:15) – Scaling a business from one product to 85

(00:41:06) – Acquisition of Primal Kitchen by Kraft Heinz

(00:47:56) – Mark’s definition of “primal” and a primal diet

(00:57:51) – Rules of thumb for healthy living and Keto for Life

ABOUT PRIMAL KITCHEN Mark Sisson was one of the pioneers of the paleo and ancestral health movement. He started his blog, Mark's Daily Apple, in 2006, and today, it's read by more than three million people every single month. He's also written and co-written 18 books on health and nutrition, including the New York Times bestseller Keto Reset Diet and the insanely popular Primal Blueprint. In 2015, Mark founded Primal Kitchen, and after enormous growth, he sold that business to Kraft Heinz for $200 million in 2018. Mark is an expert on paleo, primal and ancestral health and nutrition. In this episode, we cover so much, including lessons learned, building Primal Kitchen, Mark's health and nutrition journey and his thoughts on diet, exercise, vitamin D and so much more. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore when and how to bring on an incredible executive assistant. We’re joined by Casey Putschoegl, Founder & CEO of 33Vincent. We cover the importance of the quality of assistant/executive relationships, the core traits of a great executive assistant, and working with a leadership coach. “I do believe that if you want to level up your leadership skills, if you want to contribute at a higher level... everybody should have some form of assistance.” — Casey Putschoegl EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/casey-putschoegl-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/casey-putschoegl-outliers-transcript CHAPTERS This episode is our definitive guide to when and how to bring on an incredible executive assistant. In it we cover:

(00:00:00) – Introduction

(00:04:51) – Types of assistants and the work they perform

(00:13:26) – The importance of the quality of assistant/executive relationships

(00:15:31) – When an executive is not a good fit for a strategic executive assistant

(00:28:20) – Core traits of a great executive assistant

(00:41:56) – Glows and Grows (feedback)

(00:52:05) – Working with a leadership coach

(00:53:35) – Integrating work with life

(00:59:41) – Advice for those who want to create their own businesses

(01:02:08) – Casey’s routines and rituals

ABOUT 33VINCENT AND CASEY PUTSCHOEGL After working for 7 years in Planning & Operations at General Mills, Casey Putschoegl and her longtime friend, Paige McPheely, decided there had to be another way to work flexibly, raise a family, and give the same opportunity to others. They started 33Vincent, an agency that matches executives with stellar executive assistants, and the company has grown to a team of 60+ with assistants supporting executives all around the world. As CEO of the company, and a mother of three young boys, Casey continuously pauses to reflect and realign herself with her goals, making sure she carries out the original goals of her business. Her insight on self-reflection and honest feedback can be helpful to leaders in all business areas. Casey describes what it’s like to work with a leadership coach, integrating work with real life, and what to look for in a great assistant (it’s more nuanced than you might think.) 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore the world’s least sexy $500M business. We’re joined by Carey Smith, Founder of Big Ass Fans. We cover the importance of humor in business, receiving and listening to feedback, and Carey’s investment philosophy with Unorthodox Ventures. “I think in some ways it's trite, but you really do learn an awful lot from failures. And the other thing you get from a failure—or certainly I did—was the fear of completely wasting my life. That was a much greater fear—to imagine that you wouldn't accomplish much of anything was just more than I could bear and what it moved me to was looking for other opportunities.” – J. Carey Smith EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/carey-smith-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/carey-smith-outliers-transcript CHAPTERS This episode is our definitive guide to building the world's least sexy $500M business. In it we cover:

(00:00:00) – Introduction

(00:01:17) – Carey’s childhood and first forays into business

(00:06:24) – What Carey learned from the failure of his first company

(00:11:42) – How Carey started Big Ass Fans

(00:21:00) – Why humor is so important in business and customer service

(00:32:46) – Focusing on excellent quality when selling a higher-priced product

(00:36:51) – Receiving and listening to feedback to constantly improve a company

(00:45:40) – Carey’s investment philosophy with Unorthodox Ventures

(01:01:41) – Inspiration from one of Carey’s first supervisors

ABOUT BIG ASS FANS AND CAREY SMITH Carey Smith is the Founder of Big Ass Fans, a business that he built from the ground up and scaled for nearly 20 years before selling for $500 million in 2017. Since then, he's founded Unorthodox Ventures, where he backs extraordinary founders and helps them scale their companies faster, using all of what he learned building Big Ass Fans. We go deep on a bunch of interesting topics, including lessons learned scaling Big Ass Fans, why it's important to deeply understand the people purchasing your product, not just those enjoying it, and building lucrative businesses in unsexy markets. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore gaining clarity on your life’s purpose. We’re joined by Pete Richardson, Co-Founder & Master Guide at the Paterson Center. We cover the Paterson LifePlan process, identifying your own talents and drives, and strategies for facing fears. “Talent must be identified and then it must be cultivated. And oftentimes this takes years to cultivate and invest in and grow and bring it to its full expression.” — Pete Richardson EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/pete-richardson-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/pete-richardson-outliers-transcript CHAPTERS This episode is our definitive guide to gaining clarity on your life’s purpose. In it we cover:

(00:00:00) – Introduction

(00:01:43) – What is the Paterson Center?

(00:05:04) – The principle of getting perspective and gaining clarity before you start planning in life

(00:11:34) – The difference between the Paterson LifePlan and other life coaching processes

(00:24:29) – The basics of the LifePlan process, and questions to ask yourself as you evaluate next steps in life

(00:40:53) – Integrating the emotional and rational sides when LifePlanning

(00:57:15) – Wrestling with the concept of surrender and facing fear

(01:05:51) – The basics of StratOps, and applying LifePlan principles to businesses and organizations

ABOUT THE PATERSON CENTER Pete Richardson is the Co-Founder of the Paterson Center. Over the last 20 years, they've helped thousands of people put together a holistic plan for their lives. They do this through a process called LifePlan, which includes spending two full days with a facilitator who takes you through exercise after exercise to help you appreciate your past, understand your unique strengths, and put together a holistic plan for the future that integrates all areas of your life. Pete has helped nearly 1000 people through the LifePlan process. After working with him in 2019 and going through the process myself, I knew that I needed to have Pete on the show. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore building the Berkshire Hathaway of outer space. We’re joined by Dylan Taylor, Founder and CEO of Voyager Space Holdings. We cover the evolution of space technology, private space companies vs. the government, and exciting innovations in the space industry. “I’m in the camp that is super passionate about space as a tool for transformation. So what energizes me is getting humans into space.” — Dylan Taylor EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/dylan-taylor-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/dylan-taylor-outliers-transcript CHAPTERS This episode is our definitive guide to building the Berkshire Hathaway of outer space. In it we cover:

(00:00:00) – Introduction

(00:01:55) – How Dylan’s work in space began after reading The Last Lecture

(00:09:22) – Dylan’s early investments in and the evolution of space technology

(00:17:25) – How re-usability and privatization has expanded space technology

(00:39:05) – Why Dylan founded Voyager Space Holdings

(00:49:52) – Space industry standards and the creation of the Voyager Space IP Exchange

(00:54:35) – Private space companies and their relationship with government agencies

(01:09:58) – Exciting innovations in the space industry

(01:16:06) – How anyone can become involved in space industry and exploration

ABOUT DYLAN TAYLOR AND VOYAGER SPACE HOLDINGS In 2019, PitchBook named Dylan Taylor one of the top 10 investors in space and space technology. While SpaceX, Virgin, Galactic, and Blue Origin have taken off in recent years, Dylan's been investing in outer space for over a decade. First, as an angel, and now as CEO of Voyager Space Holdings, where he's building the Berkshire Hathaway of space holding companies. Dylan has also served as the CEO of a public company, he's been on numerous boards, and he runs his own space-focused nonprofit called Space for Humanity. Dylan is a wealth of wisdom, and this episode is a masterclass on the past, present and future of outer space. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore lessons from Quentin Tarantino, Robert Rodriguez, and 30+ years in special effects. We’re joined by Howard Berger, Founder of KNB EFX Group. We cover collaborating to achieve a shared vision, the Oscar nomination and celebration experience, and what it’s like working with everyone from Anthony Hopkins to Alan Arkin. “We need to be kind to each other. We need to be considerate and respectful and we need to do what makes us happy. And that's important. Have a great time. This is what life’s supposed to be, fun. We're here for a reason. It's not to be miserable. It's to enjoy it and make other people's lives better.” — Howard Berger EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/howard-berger-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/howard-berger-outliers-transcript CHAPTERS This episode is our definitive guide to lessons from Quentin Tarantino, Robert Rodriguez, and 30+ years in special effects. In it we cover:

(00:00:00) – Introduction

(00:02:17) – Howard’s multiple roles on set of feature films and television shows

(00:06:06) – How Howard’s early fascination with monsters and movies led to his career

(00:09:46) – The process of working with producers, directors, and actors to achieve a shared vision

(00:20:25) – On keeping work fun and energetic for the team

(00:26:11) – What Howard looks for in a great director and script

(00:34:20) – The evolution of apprenticeships in Hollywood

(00:40:47) – Working with Anthony Hopkins, Jamie Foxx, Jessica Lange, and Alan Arkin

(00:50:11) – The Oscar nomination and celebration experience

(00:58:35) – On long-term collaboration with a business partner and friend

(01:07:06) – Working on Kill Bill

ABOUT KNB EFX GROUP KNB EFX Group has won multiple Academy Awards, Emmys, and British Academy of Film and Television Awards for their work on everything from The Chronicles of Narnia to The Walking Dead. For nearly 40 years, Howard Berger, Co-Founder, has worked in special effects for films and TV shows in Hollywood. And in that time, he's won both an Emmy and an Oscar. He's worked with many of the best directors, people like Quentin Tarantino, Paul Thomas Anderson, Sam Raimi, and Martin Scorsese. And he's worked directly with some of the best actors in the world, including Jamie Foxx, Anthony Hopkins, James McAvoy, and Mark Wahlberg. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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We explore the commonalities of peak performance. We’re joined by Chris Sparks, Founder and CEO of The Forcing Function. We cover the journey from poker to productivity, the systems-thinking approach to planning, and reflection and pattern recognition. “We're the common denominator in all of our productivity struggles. No tool, no system, no routine is going to change anything until we, ourselves, change.” — Chris Sparks EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED) https://www.danielscrivner.com/notes/chris-sparks-outliers-show-notes FULL TEXT TRANSCRIPT https://www.danielscrivner.com/notes/chris-sparks-outliers-transcript CHAPTERS This episode is our definitive guide to the commonalities of peak performance. In it we cover:

(00:00:00) – Introduction

(00:01:42) – The journey from poker to productivity coaching

(00:06:59) – The systems thinking approach

(00:10:32) – Reflection and pattern recognition

(00:26:54) – Second and third order impacts

(00:34:05) – Planning on a micro and macro level

(00:45:48) – Physical tools and software to improve productivity

ABOUT THE FORCING FUNCTION Chris Sparks is one of the top 20 poker players in the world. He's played over two million hands of poker and has had 13 first place finishes in his career so far. But that's not all. He's also the founder of The Forcing Function. There he works with many of the world's top entrepreneurs and investors teaching them how to apply elite poker frameworks for world class performance in business, investing, and life. Chris is also the author of Experiment Without Limits and soon he's launching an exclusive training program called Team Performance Training. There, you can join a small group of ambitious leaders to work through 24 hours of high performance training together and it includes one-on-one coaching directly with Chris. I've worked with Chris as a coach and he's incredible. I would highly, highly recommend it. 💌 FREE NEWSLETTER https://www.outlieracademy.com/newsletter 🎙 LISTEN ON iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182 Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775 Overcast: https://overcast.fm/itunes1523851182 ABOUT OUTLIER ACADEMY Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK. Website: https://www.outlieracademy.com Twitter: https://www.twitter.com/outlieracademy ABOUT DANIEL SCRIVNER Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts. Website: https://www.danielscrivner.com Twitter: https://www.twitter.com/danielscrivner

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