Counsel Cast: Recent Episodes
Karin Conroy
The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!
In this episode, Ross McDaniel shares his insights on growing your firm through local SEO. Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities. As the founder of Fencepost and the Local Growth Formula, Ross connects quality home service businesses with the best customers. His mission? Foster community growth by championing local service providers and helping the best customers find them. Ross McDaniel, not just a strategist, but a community ally. Ross gives listeners actionable tips on:
[0:00] Intro
[1:40] How he sees local SEO work for his clients
[5:10] The power of answering your phone
[7:10] First step in getting into local SEO
[11:50] Understanding local SEO metrics
[17:05] Optimizing for mobile
[19:15] Four key ingredients of growth
[24:50] Being able to take critical feedback
[26:00] Using social proof to boost conversions
[27:40] Ross’ book review
[29:00] One key takeaway from this episode
Resources mentioned in this episode: From Poop to Gold by Chris Jones Connect with Ross here:
https://www.facebook.com/fencepostads
https://www.instagram.com/fencepost.co/
https://www.linkedin.com/in/lrmcdaniel/
https://twitter.com/therossmcdaniel
https://fencepost.co
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic. Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 27 years. Although he won’t tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data. Matthew gives listeners actionable tips on:
[0:00] Intro
[2:05] The most important metrics to pay attention to
[4:20] How to streamline your website for better conversions without expending extra energy
[9:30] Tips to optimize your call to action buttons
[12:20] What to track and pay attention to in terms of analytics
[16:40] Prioritizing optimization
[18:40] How local search plays into higher conversion rates
[26:50] SEO know, like and trust factors
[28:30] Creating your authentic voice and personality with AI
[30:55] Matthew’s book recommendation
[33:35] One big takeaway from this episode
[35:20] Optimizing your website for mobile
Resources mentioned in this episode: 10x is Easier than 2x by Dan Sullivan Connect with Matthew here:
https://www.instagram.com/matthewstafford815/
https://twitter.com/BuildGrowScale
https://www.linkedin.com/in/matthewstafforddotcom/
https://www.facebook.com/matthewjacobstafford
https://buildgrowscale.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients. Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way. Jessica gives listeners actionable tips on:
[0:00] Intro
[3:30] Diversifying your content strategy
[4:45] How to know if a platform is worth investing energy into
[8:35] How AI has taken over
[10:45] Her agency’s main social media platforms and why
[12:40] Strategies for repurposing content
[14:45] Advice for staying professional while keeping up with trends
[20:10 How messaging changes on each platform
[24:35] The consumption of video content
[29:25] Telling clients they don't need to use a platform just because their competitors do it
[38:30] Is there a benefit to still using Facebook
[43:40] Jessica’s book review
[47:40] One big takeaway from this episode
Resources mentioned in this episode: Tomorrow’s Lawyers by Richard Susskind Connect with Jessica here:
https://www.instagram.com/byariesmarketing/
https://www.linkedin.com/in/jessicaaries/
https://www.facebook.com/byariesmarketing
https://www.byaries.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees. Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Amsterdam. He previously founded and ran a start-up where he developed NeuroPricing™, a suite of neurotechnology-based methods to measure and model the optimal price – meanwhile acquired by Neurensics. Before, Kai gained experience both as a neurophysiologist at the US government and as a strategy consultant with an international management consultancy. He holds a PhD in neuroscience. His work has been featured by the BBC, Forbes, Businessweek, ZDF, Der Spiegel and many more. His latest milestone is a book co-authored by top sales expert Gaby Rehbock titled “The Invisible Game – The Secrets and the Science of Winning Minds and Winning Deals”. Kai-Markus gives listeners actionable tips on:
[4:00] The main mistakes lawyers make on discovery calls
[7:15] Does a ‘payment threshold’ exist?
[13:40] How to apply Kai-Markus’ research to attorney pricing strategies
[14:50] The price quality heuristic
[16:55] How to create perceived value without going too far
[21:15] Tips build reassurance and trust
[24:45] Changing value by how we frame things and understanding decoy pricing
[32:40] Kai-Markus’ book review
[36:00] One big takeaway from this episode
Resources mentioned in this episode: Noise by Daniel Kahneman Connect with Kai-Markus here:
https://twitter.com/neuropricing
https://www.facebook.com/kaimarkus.mueller
https://www.linkedin.com/in/kaimarkusmueller/
www.kai-markus-mueller.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical. Frank Mendoza is a highly respected and award-winning analytics leader with over 20 years of experience in Strategy, Customer Experience and Data Science. He is the founder of Catalytics, a service company that helps Fortune 500 companies like Nike, Kelloggs, Keurig Dr Pepper, and Jim Beam to execute actionable AI and Data Analytics strategies to solve their toughest business challenges. Frank holds a B.S. in Mechanical Engineering and an Executive MBA from The University of Texas at Austin. Frank gives listeners actionable tips on:
[1:10] When AI exploded into everyone's knowledge
[3:50] Other AI technology other than ChatGPT
[6:20] Differences between ChatGPT and Google Bard
[9:50] Caution against copying and pasting straight from AI without editing
[13:30] Predictions for how AI will continue to evolve
[18:20] Are content consumers attracted to AI copywriting, and the impact to writing style
[29:35] Frank’s book review
[35:05] One big takeaway from this episode
Resources mentioned in this episode: The Art of Thinking Like a Data Scientist by William Schmerzo Connect with Frank here:
https://www.instagram.com/fx.mendoza
https://twitter.com/DataDrivenMind
https://www.facebook.com/fxmendoza
https://www.linkedin.com/in/fxmendoza/
www.CatalyticsConsulting.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI. Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the marketing industry and support businesses in reaching their full potential. Launched as Reverent Media, Clay's vision was to create a company that serves its clients with honesty and transparency. Rebranding to Good Agency in 2023 reinforced that commitment, focusing on tailored marketing guidance and execution that genuinely benefits its clients. In 2022, Clay had a successful multi-million dollar exit from two of his content creation businesses, providing an opportunity to invest further in his family, team, and community. He considers his family to be his most important mission in life. Clay gives listeners actionable tips on:
[3:00] How to begin with a video you really want to work online
[4:00] Tips to clarify your message
[5:30] Scripting videos and emphasizing on pre-production
[6:45] Creating a pre-production process
[8:20] Telling your story as an attorney vs. telling a story about client successes
[10:20] Where lawyers go wrong with video
[13:10] Presenting your cases as personal wins, instead of monetary wins
[22:25] How to make video content convert
[27:45] Video call to actions that work
[30:40] Clay’s book review
[34:10] One thing Clay knows that works
[35:00] Should you create different video content for each platform?
[37:35] One big takeaway from this episode
Resources mentioned in this episode: Expert Ownership by David and Jason Benham
Connect with Clay here:
http://facebook.com/vaughanstrategies/
https://www.linkedin.com/in/clayvaughan/
http://www.goodagency.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in the church and Christian entertainment industry, Jason previously worked as a traveling production manager and media director for renowned comedian Michael Jr. His passion for missions has led him to collaborate with organizations in Laos, Cambodia, Thailand, Vietnam, Nepal, Guatemala, the United Kingdom, and Papua New Guinea. Jason holds a Bachelor's degree in Communications, with a minor in Intercultural Studies, from Southwestern Assemblies of God in Waxahachie, Texas. As the driving force behind Creative Nomads, Jason leverages his expertise in web design, videography, and branding to empower mission-focused organizations to communicate their message and champion their cause effectively. Jason gives listeners actionable tips on:
[4:15] Recommendations to get through sales conversations without feeling salesy
[6:25] Where storytelling comes in on your website
[9:15] Breaking down what goes on to a website homepage
[13:35] How to get your visitor to move through your website in a trusting way
[15:20] Tips to convey your expertise
[16:40] Strategically using testimonials on your website
[19:00] How to deal with negative reviews
[20:45] Red flags that betray customer trust
[28:50] How your navigation bar should look
[34:05] Jason’s book review
[36:25] One big takeaway from this episode
Resources mentioned in this episode: Marketing Made Simple by Donald Miller Connect with Jason here:
https://www.facebook.com/CreativeNomads/
https://www.instagram.com/thecreative.nomads/
https://www.linkedin.com/company/thecreativenomads/
https://creativenomads.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work. As CEO of Lone Fir, his favorite task is to cheer on others — whether it’s his employees, fellow agency owners or clients. Tyler gives listeners actionable tips on:
[2:50] Where to start when assessing a client's website
[9:15] What to look for if you feel your website isn’t converting
[15:!5] Predicting what your client wants
[16:30] Remembering the size of your business and firm
[18:50] Having clear call to actions on your website
[22:40] Writing transitional calls to action
[24:05] Benefits of a website redesign
[29:10] Tyler’s book review
[33:30] One big takeaway from this episode
Resources mentioned in this episode: Who not How by Dan Sullivan Connect with Tyler here:
https://www.linkedin.com/in/tylerpigott/
https://www.lonefircreative.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases. He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed. Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”. He’s the creator of The Follow Up Rockstar System, teaching entrepreneurs how to go from surviving to thriving in any economy through the art and science of building strong relationships and following up for LIFE. He’s an Amazon bestseller with his two books “Marketing Tidbits” and “Networking Tidbits” With a passion for connecting people, his best-selling training course “Networking Like A Rockstar” has over 1389 students registered globally. Ely helps speakers, authors, and coaches automate their follow-up to grow their business without having to have an MBA from MIT. He’s the guy to help you build a 24/7 automated system and turn you into a Follow-Up Rockstar! Ely gives listeners actionable tips on:
[3:45] How we make client relationships better
[4:35] Replying in a timely manner
[5:45] Setting the expectations and timeline for client work
[9:40] Communicating client expectations
[12:15] Living by your calendar and scheduling platforms
[15:40] Making your calendar invites stand out
[21:50] Setting up your automations and automated sequences
[28:50] Case studies to prove this concept
[33:55] How to handle client communication once cases are wrapped up
[45:00] Ely’s book review
[50:05] One big takeaway from this episode
Resources mentioned in this episode: Me, Inc. by Gene Simmons Connect with Ely here:
https://www.facebook.com/elydelaney
https://instagram.com/elydelaney/
https://www.linkedin.com/in/elydelaney/
https://twitter.com/elydelaney
https://connectwithely.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls. Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His practice covers film, television, theater, publishing and digital media as well as copyrights, trademarks, trade secrets and business structures and formations. Often referred to as The Podcast Lawyer™, Gordon is a podcaster as well as a lawyer for creators. He’s been producing and hosting the Entertainment Law Update podcast since 2009. And more recently a livestream and podcast entitled “Legit Podcast Pro” Gordon is also the author of the Podcast, Blog & New Media Producer’’s Legal Survival Guide and creator of several online courses for creatives and entrepreneurs. His undergraduate degree in radio, television and film and experience in live theater production informs his thinking about all things legal. In addition to his busy law practice, he teaches Entertainment Law at Columbia College Hollywood and Intellectual Property and Media Law at Fashion Institute of Design and Merchandising. Gordon gives listeners actionable tips on:
[1:30] How Gordon did you get started with podcasting
[3:40] How podcasting has evolved over the years
[4:50] Most common mistakes people make starting their podcast
[5:40] Why is copyright and trademark important and why does it affect podcasting
[8:15] The two sided coin of copyright
[9:50] How podcast distribution works
[12:35] Release agreements for guests
[14:50] Journalism vs. marketing and promotion
[17:40] The responsibility to fact check your guest
[19:40] The line with privacy when talking about clients and your wins
[22:55] Disclosing podcast ads on your show
[26:10] Big mistakes people should be aware of
[27:30] Attorney advertising rules
[28:40] Gordon’s book review
Resources mentioned in this episode:
Expert Secrets by Russell Brunson
Free release form: www.podcastrelease.com
Connect with Gordon here:
http://instagram.com/gordonfiremark
http://twitter.com/gfiremark
http://linkedin.com/in/gfiremark
http://facebook.com/gfiremark
http://thepodcastlawyer.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania’s Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. Jesse gives listeners actionable tips on:
[2:55] How to create a system for content marketing and why it matters
[4:15] Leveraging AI to help you with content marketing
[9:30] Keeping your ego out of your content
[16:50] Not creating duplicate content
[19:05] How to talk about your wins without being overpowering
[23:05] Creating content that is authentic and relatable
[27:55] Meeting your audience where they are
[35:35] Learning from your mistakes and trying again
[40:00] Jesse’s book review
[42:00] One key takeaway to implement right away
Resources mentioned in this episode: The Road Less Traveled by M. Scott Peck Connect with Jesse here:
www.instagram.com/audience.co
www.twitter.com/audience.co
https://www.linkedin.com/in/jessejstein/
www.Audience.co
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship. For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting). Hemant gives listeners actionable tips on:
[2:00] Why client retention is important
[4:30] The different categories for retention
[6:45] Being open and available to receiving feedback
[8:40] The client retention processes Hemant has in place
[12:30] Signs a client isn’t a good fit
[15:30] Prioritizing client and team communication
[19:20] Getting to know clients on a personal level
[22:15] Building out your client experience
[24:25] Creating systems for feedback
[26:15] Hemant’s book recommendation
[30:05] One key takeaway to implement right away
Resources mentioned in this episode: Principles by Ray Dalio Connect with Hemant here:
www.instagram.com/digicom.io
www.twitter.com/digicom_io
https://www.linkedin.com/in/hvarshney/
www.Digicom.io
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm. We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall. Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her dog Teddy the Schnoodle. Stephanie gives listeners actionable tips on:
[2:35] The biggest mistakes about branding right off the bat
[5:05] The science and psychology behind color in branding
[12:50] What to do when your brand is misaligned with your ideal clients
[18:20] Having different calls to action in your marketing
[21:10] Creating an email drip campaign
[26:00] How to understand your client's feelings about your brand
[31:45] Content differentiation between platforms
[34:20] Branding and your customer journey
[35:40] Stephanie’s book review
[38:20] How branding impacts the purchasing decision
[45:30] One big takeaway from this episode
Resources mentioned in this episode: Evolve Your Brain by Joe Dispenza Connect with Stephanie here:
www.instagram.com/rieldeal
www.twitter.com/rieldeal
https://www.linkedin.com/in/stephanieriel/
https://www.facebook.com/stephanieriel.rieldeal
www.stephanieriel.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Why is having a marketing strategy so important? Do you take the time to think about the marketing strategy you want to implement for yourself or your firm? What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay. Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives. Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping. Sara gives listeners actionable tips on:
[1:50] The start of Duct Tape Marketing
[2:50] How marketing has changed
[5:35] Starting with strategy to get the results you’re looking for online
[7:35] What ‘pain points’ are
[13:55] The Marketing Hourglass
[17:55] How simplicity, being clear and direct leads to more growth
[20:30] The wrong metrics to pay attention to
[23:30] Sara’s book review
[28:15] What people get wrong about marketing
[32:45] One key takeaway from this episode
Resources mentioned in this episode: The Ultimate Marketing Engine by John Jantsch
Connect with Sara here:
http://www.ducttapemarketing.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How is speaking a marketing strategy? How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients? As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Inc. Entrepreneur, and The Huffington Post, he has committed his expertise and insight to equip others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads. Grant lives near Nashville, Tennessee with his wife, Sheila, and their three daughters. For more, visit thespeakerlab.com. Grant gives listeners actionable tips on:
[1:50] Two questions to ask yourself before you start booking speaking engagements
[7:15] Speaking to potential clients vs. referral sources
[9:10] What ‘promise’ are you delivering?
[9:55] Establishing yourself as the expert
[16:20] Knowing when to scale
[17:40] How to know where speaking fits in your marketing strategy
[23:10] Keeping people engaged in what you’re doing
[28:50] Tweaking your message as you go
[37:40] Grant’s book recommendation
Resources mentioned in this episode: Rework by Jason Fried
Connect with Grant here:
www.thespeakerlab.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you dominate local search? How has Google My Business changed drastically over the years? Is it really enough to try and rank organically? Joining me for this conversation is Stormy Knight. With 27 years experience in search engine optimization, you would think that Stormy Knight would have a mumbo jumbo pile of technical complexity to share. But instead she has distilled all of her experience down to the simple basics that any small business person can understand and implement. Having worked as a speaker for the launch program for Google My Business, Stormy knows what small business owners want to hear. Make it understandable and make it implementable is her motto. Stormy gives listeners actionable tips on:
[0:50] Stormy’s experience working with Google on the launch of Google My Business
[8:15] How Google My Business works today
[10:30] What the ‘three pack’ is
[13:00] Putting virtual offices on Google My Business
[21:50] Why bad reviews are not a bad thing, and how to handle them
[32:30] tips for asking for reviews
[34:20] Stormy’s book review
Resources mentioned in this episode: Atomic Habits by James Clear
Connect with Stormy here:
https://5starsfast.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What are privacy policy best practices? What are the differences between privacy policies, cookie policies and terms and conditions? How can you ensure you’re compliant with the correct policies in your country? Donata Stroink-Skillrud is an attorney licensed in Illinois and a Certified Information Privacy Professional. She is the President and Legal Engineer behind Termageddon, a SaaS that has generated thousands of website policies and kept them up to date with changing legislation. Donata is the Chair of the American Bar Association's ePrivacy Committee, SciTech Liaison to the ABA Cybersecurity Legal Task Force and Chair of the Chicago Bar Association's Privacy and Cybersecurity Committee. Donata gives listeners actionable tips on:
[2:10] Best practices when it comes to privacy policies
[4:25] The difference between terms and conditions, cookies and privacy policies
[7:10] The standards when it comes to cookie policies
[13:05] Why you should never copy and paste someone else’s privacy policy
[15:40] What’s at risk when you don’t have the correct privacy policies in place
[22:10] Donata’s book review
Resources mentioned in this episode: The Everything Store by Brad Stone
Connect with Donata here:
https://termageddon.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What story should you tell? What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you? Joining me for this conversation is Karen Eber. Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders, has almost 2 million views. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies reimagine and evolve how they build leaders and teams, transform culture, and tell stories. Karen works with Fortune 500 companies and universities like General Electric, Microsoft, Facebook, Kate Spade, MIT and London School of Business. She has inspired many through her articles published in Fast Company. Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner. She is writing a book on storytelling, to be published with HarperCollins in 2023. Karen gives listeners actionable tips on:
[2:10] Is there a stigma around the word ‘story’?
[3:50] The difference between telling a story and presenting information, and Karen’s Five Factory Settings of the brain
[11:10] Our goals when telling stories
[13:05] How to tell stories without creating assumptions
[16:25] Why your stories can’t be all about you
[25:30] The ‘lazy brain’ of storytelling
[26:40] Karen’s book review
Resources mentioned in this episode:
Immersion by Paul Zak
Karen’s Ted Talk
Connect with Karen here:
www.kareneber.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What does ecommerce look like for lawyers? Can you be in ecommerce without a product-based business? Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small businesses launch and grow successful websites and ecommerce stores. Kathryn gives listeners actionable tips on:
[1:25] How e-commerce applies to law firms and law firm websites
[3:05] Website requirements for non product-based ecommerce
[9:00] The mistakes people make when it comes to ecommerce
[11:40] The best ecommerce platforms
[16:55] Kathryn’s book recommendation
Resources mentioned in this episode: Girly Drinks by Mallory O'Meara
Connect with Kathryn here:
https://waltonbirch.com
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Karin on Twitter
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https://conroycreativecounsel.com
Is balance realistic for lawyers? How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice? Joining me for this conversation is Steve Fretzin. Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys. Over the past 17 years, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin. Steve gives listeners actionable tips on:
[1:55] Business development vs. marketing
[4:40] Why sales can feel so icky
[7:40] How to find balance between all of the moving pieces of being a lawyer and running a firm
[12:40] How to re-plan and re-evaluate as business changes
[16:40] Putting systems and programs in place to create more balance
[22:55] The power of delegating
Resources mentioned in this episode: Getting Things Done by David Allen
Connect with Steve here:
www.fretzin.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What measures of success matter most when it comes to marketing efforts and lead conversion?
How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about?
Joining me for this conversation is Mark Graban.
Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory firm Value Capture. His books include his most recent, titled “Measures of Success: React Less, Lead Better, Improve More.” He has a BS in industrial engineering from Northwestern University and an MS and an MBA from MIT. Mark gives listeners actionable tips on:
[2:00] The traditional definition of performance metrics and the clean operational experience
[5:15] The Japanese Kaizen Model
[10:40] What we should be measuring and why it matters
[14:55] Using intake forms to measure success rates
[24:35] The statistics you don’t need to pay attention to
[37:45] Mark’s book review
Resources mentioned in this episode:
Understanding Variation by Donald Wheeler
Book Yourself Solid by Michael Port
Connect with Mark here:
http://markgraban.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Why are smart lawyers so bad at conversation? What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills? Joining me for this conversation is Celeste Headlee, an internationally recognized journalist and radio host, professional speaker and author of bestselling book We Need To Talk: How To Have Conversations That Matter and Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving. Her latest is Speaking of Race: Why Everyone Needs to Talk About Racism and How to Do It. Her TEDx Talk, 10 Ways to Have a Better Conversation, has been viewed over 34 million times. In her 20-year career in public radio, Celeste has been the Executive Producer of On Second Thought at Georgia Public Broadcasting and anchored programs including Tell Me More, Talk of the Nation, Here and Now, All Things Considered, and Weekend Edition. She also served as co-host of the national morning news show, The Takeaway, from PRI and WNYC, and anchored presidential coverage in 2012 for PBS World Channel. Celeste is a regular guest host on NPR and American Public Media. She is the host of Newsweek’s “Debate” podcast, and hosts a podcast for the National Gallery of Art called “Sound Thoughts on Art.” She is also the host of “Women Amplified,” a podcast from the Conferences for Women, the largest network of women’s conferences in the nation, drawing more than 50,000 people to its annual events. Celeste is also the president and CEO of Headway DEI, a non-profit that works to bring racial justice and equity to journalism and media through targeted training and interventions, and she serves on the board for the National Center of Race Amity. Celeste is the granddaughter of composer William Grant Still, known as the Dean of Black American Composers and she is a trained operatic soprano. She lives in the DC area with rescue dog, Samus. Celeste gives listeners actionable tips on:
[1:25] Are we born as ‘conversationalists’?
[2:40] Why the smartest people are often the worst at conversation
[4:05] The different types of conversations
[14:40] The three components of compassion
[17:10] Why having good conversation matters
[24:30] Top tips to become a better listener
[28:25] How to get other people to trust you
[30:30] Celeste’s book review
Resources mentioned in this episode: Mindwise by Nicholas Epley
Connect with Celeste here:
https://celesteheadlee.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon. Tom gives listeners actionable tips on:
[4:50] How to think about lead generation differently
[8:05] How to be creative with your message
[16:45] Lateral thinking vs. logical thinking
[22:30] Tips for SEO as it relates to lead generation
[25:35] The importance of persona research
[29:25] Tom’s book recommendation
Resources mentioned in this episode: Impossible to Ignore by Carmen Simon
Connect with Tom here:
https://stratabeat.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing for your client? Joining me for this conversation is Jessica Aries. Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals in the world, Jessica leverages her experience at high-end and volume-based law firms to create better strategies in digital marketing for her clients. An internationally recognized marketer, Jessica enjoys helping her clients elevate their digital marketing into the era of hashtags with digital strategies that achieve results. Jessica has been honored to be awarded and nominated for numerous business and professional awards. In 2015 she was named the Legal Marketing Association’s Rising Star. Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelors of Arts from The University of Texas at Austin. Jessica gives listeners actionable tips on:
[2:50] The leading industry to watch when it comes to digital marketing trends
[4:25] The biggest trend to watch right now
[6:10] Marketing in the Metaverse
[14:30] TikTok and the power of short form video content
[16:15] Tips to script content to keep it short
[20:20] Why you should never copy your competitor’s strategy
[23:50] How to create a digital marketing plan with flexibility
[27:05] Jessica’s book recommendation
Resources mentioned in this episode: The Analytical Marketer by Adele Sweetwood
Connect with Jessica here:
https://byaries.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can become overwhelming. In fact, many lawyers struggle with their unhappiness in silence. Joining me for this conversation is Dannie De Novo. Dannie is a corporate attorney, an elite happiness coach, and an international speaker and bestselling author. After having battled depression and anxiety for most of her early life, Dannie set out on a course to learn what true happiness was for her and for the sake of her baby girl. Now, Dannie regularly appears on TV news and talk shows as an expert on creating happiness and purpose, combating loneliness and depression, and managing anxiety. Dannie gives listeners actionable tips on:
[3:30] Navigating mental health struggles from a young age and going in and out of institutions
[14:10] Why driven, high achievers tend to be unhappier
[17:30] Changes you can make in your life to find more fulfillment
[20:55] Tips for lawyers to get out of that mentally tough place
[32:10] Dannie’s book recommendation
Resources mentioned in this episode: Courage is Calling by Ryan Holiday
Connect with Dannie here:
https://www.DannieDeNovo.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients? This is what we’re covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA. Stephanie gives listeners actionable tips on:
[1:05] The power of live streaming
[3:10] Why live streaming is ultimately about connection
[4:10] How to know who you’re talking to in a live
[7:25] Which platforms are best for live streaming
[12:30] What to do if the audience doesn’t engage in your live
[16:30] How live streams can translate into clients and income
[21:40] Stephanie’s book recommendation
[25:00] The biggest takeaway when it comes to live streaming
Resources mentioned in this episode: Presenting Magically by Tad James
Connect with Stephanie here:
https://www.lightscameralive.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO. Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'.
Eli gives listeners actionable tips on:
[1:50] What most firms are doing wrong with their SEO
[3:50] Why certain firms shouldn’t be doing SEO
[6:45] Why SEO isn’t the right kind of approach to managing your marketing
[8:30] Which metrics you should be paying attention to
[12:35] Content creation tips as it relates to SEO
[18:40] Which firms should be doing SEO
[21:45] Where firms go wrong with ‘links’
[27:50] Eli’s book recommendation
Resources mentioned in this episode:
Million Dollar Consulting by Alan Weiss
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Connect with Eli here:
www.productledseo.com
www.elischwartz.co
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How can lawyers get interviewed in the media? What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law? Joining me for this conversation is Robyn Stevens, PR expert. After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens' experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and marketing strategies that dramatically raise brand awareness and value. Robyn gives listeners actionable tips on:
[2:00] How to start getting media features
[4:30] Tips for aligning your message at the right time
[6:00] TV vs. print media coverage
[7:50] Pitching tips
[11:10] How to start making media connections
[14:30] Being a recurring guest expert or contributor vs. landing multiple features
[16:30] Secret tips to get media appearances
[20:25] How to differentiate yourself from your competition
[23:00] Robyn’s book recommendation
Resources mentioned in this episode: Alice in Wonderland by Lewis Carroll
Connect with Robyn here:
www.robynstevenspr.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What are the best marketing methods for introverted lawyers? There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this couldn’t be further from the truth. Joining me for this episode is Tara Reid. Tara specializes in helping introverted entrepreneurs, and has been an online entrepreneur for 16 years. She is currently a business and marketing coach with 3 businesses and 8 different revenue streams. She loves helping other entrepreneurs find more authentic ways to market their businesses. Tara gives listeners actionable tips on:
[3:00] The biggest misconceptions about introverts
[4:50] The challenges in networking and business
[6:00] Breaking down the stigma around being introverted
[9:40] The most successful marketing campaigns for introverted entrepreneurs
[14:40] Tips for introverted lawyers when it comes to relationship building and networking
[16:55] How introverts gather their energy
[24:45] Tara’s book recommendation
Resources mentioned in this episode: Quiet Voice Fearless Leader by Terrance Lee
Connect with Tara here:
https://thetarareid.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How can women lawyers be financially empowered? Why is it important to feel heard, respected, and create boundaries in the workplace? Sibgongile Ngako joins me on the podcast this week to talk about financial independence and becoming financially empowered. Sibongile is a Harvard-educated corporate fintech and compliance executive leveraging her expertise and background to help empower women professionally, personally, and financially. Sibongile gives listeners actionable tips on:
[1:00] Why financial empowerment is particularly important for women
[2:20] How to take control of your finances
[7:25] Tips to being heard and respected in the workplace
[11:10] Knowing our limits and boundaries
[16:20] How empowerment plays a big role in long-term aligning of your goals and success
[20:10] Sibongile’s book recommendation
[24:00] The biggest takeaway from this conversation
Resources mentioned in this episode: The Four Agreements by Don Miguel Ruiz
Connect with Sibongile here:
https://sibongilengako.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How can lawyers use the power of story to build better relationships and a more loyal client-base? There is a lot of power in owning your story, and knowing how to communicate it effectively without ego or being boastful. Joining me for this conversation is Bridget Cook-Burch. Her clients call her “The Book Whisperer”. She is a New York Times & Wall Street Journal bestselling author, mentor, trainer, mamma-bear humanitarian, and speaker known for riveting stories of transformation. Her powerful work has been showcased on Oprah, Dateline, CNN, GMA, The History Channel, NPR and in People among many others. She is the CEO and Founder of YourInspiredStory.com. Bridget is also a co-founder and former executive director of SHEROES United, a non-profit organization that helps women and girls rise from trauma. As a leader, storyteller, trainer and humanitarian, her greatest passion is helping others to discover the importance of their own story, and to become leaders in their own communities, and worldwide. Bridget’s many national bestsellers include The Witness Wore Red; Shattered Silence; Skinhead Confessions; Leading Women; and also Living Proof. Bridget invites you to believe in the power of your story to change the world. Bridget gives listeners actionable tips on:
[2:00] How to figure out your story
[6:10] The right approach to sharing your story and client success stories
[10:40] 3 tips for better public speaking
[15:45] How to use stories to get more clients
[17:55] Mistakes to avoid when it comes to storytelling
[21:00] Bridget’s book recommendation
[25:15] The biggest takeaway from this episode
Resources mentioned in this episode: Life Force by Tony Robbins
Connect with Bridget here:
www.yourinspiredstory.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms? Joining me for a conversation about creating more happiness is Mike Duffy. Mike is a philanthropist and an author of five books on happiness including: The Happiness Book: A Positive Guide To Happiness!, The Happiness Book For Men and The Happiness Book For Kids Volumes I & II. He has interviewed the top thought leaders, athletes, rock stars, CEO's and celebrities in the world on happiness, work/life balance, resilience and success for his books. He was an MC at Woodstock '94. He gave a TEDx talk at TEDx Berkeley. He loves to speak about how you can gain greater happiness and joy in your precious life. Mike Duffy is the CEO of Happiness Wealth Management in San Carlos, CA. He has over 27 years experience in finance. Mike started The Happiness Hall Of Fame to recognize, encourage and celebrate people and organizations that make other people happy. Mike also founded the Happiness Hall of Fame Homeless Outreach which provides money, food, counseling and hope to the hopeless.
Mike Duffy gives listeners actionable tips on:
[2:05] What is a happiness formula
[9:40] Why it’s important to have ‘progress evaluation’ as part of your goals
[14:15] How the happiness formula relates to lawyers
[22:05] Mike’s book recommendation
Resources mentioned in this episode: Think and Grow Rich by Napoleon Hill
Connect with Mike Duffy here:
www.mikeduffyspeaks.com/
www.happinesshalloffame.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up? Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development. They tap into decades of academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups. Drs. Kim and Todd gives listeners actionable tips on:
[2:10] Where to begin with marketing strategy and why it’s the first starting point for law firms
[5:00] How to learn and know your worth as a new lawyer
[7:15] Why you want to know who you’re talking to in the market
[11:15] Planning your business and career goals
[17:00] Where most failures happen
[22:55] How to find your way while figuring out your strategy
[24:45] Knowing which clients are right and meant for you
[26:40] Kim and Todd’s book recommendations
[34:35] Two big takeaways from this episode
Resources mentioned in this episode: Drive by Daniel Pink
Connect with Drs. Kim and Todd here:
LinkedIn - Kim Saxton
LinkedIn - Todd Saxton
https://www.titaniceffect.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How are lead generation and personal branding the same? Did you know they go hand in hand? Your personal brand amplifies your lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for. Joining me for this conversation is Mary Henderson. Mary is an internationally recognised Personal Branding & Online Business Specialist. Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry. Mary has 20+ years of experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the digital sector. Mary gives listeners actionable tips on:
[1:40] What personal branding is
[4:20] How to convert a job description into a persona
[10:20] How brand personas relate to lead generation
[16:40] Integrating a lead generation strategy
[23:30] Staying aligned to your values and mission
[25:35] Mary’s book recommendation
[27:10] Biggest takeaways from this conversation
Resources mentioned in this episode: Influence by Robert Cialdini
Connect with Mary here:
https://www.maryhendersoncoaching.com/
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Karin on Twitter
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Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell.
There are so many benefits to reading that span wider than we can imagine. Dr. Danny shares that insight with us here.
For nearly three decades, Dr. Danny Brassell has served as an educational advisor to students ranging from preschoolers to rocket scientists. While he has held a variety of titles and worked with leaders from a variety of fields and disciplines, Danny has always considered himself first and foremost a teacher.
A recognized authority on leadership development, motivation and communication skills, Danny has been honored consistently for his strategic intellect and practical solutions. Audiences rave about Danny’s ability to deliver meaningful and memorable messages that are applicable for individuals within all levels of organizations. A gregarious, sought-after author, speaker and business consultant, Danny is characterized by friends, colleagues and clients as one of the most insightful, powerful and compassionate individuals in business today. Dr. Danny gives listeners actionable tips on:
[6:40] Danny’s process when it comes to reading
[11:30] The benefits of reading fiction
[21:25] Easy ways to develop a reading habit again
[26:30] How to read when you don’t have time
[37:10] Biggest takeaway from this episode
Resources mentioned in this episode:
A Time to Kill by John Grisham
Free gift: Read, Lead and Succeed
Connect with Dr. Danny here:
YouTube
https://dannybrassell.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do the mentally strong manage their money?
In a world where it seems like there’s a disconnect between those who have money and those who don’t, are there things we can do on a daily basis to transform our mindset around money?
Joining me for this conversation is Winnie Sun.
Winnie is one of the most trusted financial voices on social media today. With 20+ years of experience in the financial services industry, Winnie serves as Managing Director of Sun Group Wealth Partners, CNBC Financial Advisor Council, Forbes contributor, regular Good Day Los Angeles, host of the Yes Factor podcast, and is also tv host of LevelUp With Winnie Sun on NASDAQ, Amazon Fire, Roku. Her trending business tweetchat averages over 150MM impressions per week.
Winnie gives listeners actionable tips on:
[1:45] Where to start with managing your money
[5:50] How to shift your mindset around talking about finances and money
[8:30] Tips to manage and keep track of your money
[15:00] How to invest smartly
[20:00] Why should we start building credit as soon as possible
[24:30] Winnie’s book recommendation
Resources mentioned in this episode: The Trillion Dollar Coach by Bill Campbell
Connect with Winnie here:
https://sungroupwp.com/
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Karin on Twitter
Karin on LinkedIn
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https://conroycreativecounsel.com
https://www.instagram.com/winniesundotcom/
How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it? My guest this week, Julian Hayes II says yes. Julian is an author, an executive health consultant, and the founder of The Art of Fitness & Life. His mission is to help entrepreneurs, executives, and high performers elevate their status and upgrade their energy and entire human system so they can run around with their great-great-grandchildren—not just see them. This mission is accomplished through leveraging their unique D.N.A., data-driven health metrics, N of 1 personalized programming, high-tech toys, and a performance team. He's also the host of Optimal Health for Busy Entrepreneurs and has written extensively at many of the world's largest publications such as Inc, Entrepreneur, SUCCESS & many more.
Julian gives listeners actionable tips on:
[2:00] The current status of mental health
[6:20] The science behind burnout
[18:50] Data-driven health metrics
[19:40] Biological vs. chronological age
[26:25] How to adjust your results through nutrition
[34:10] Julian’s book recommendation
Resources mentioned in this episode: Levels of Energy by Frederick Dodson
Connect with Julian here:
https://theartoffitnessandlife.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary. Joining me for this conversation is Veronica Romney. Veronica is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 13 years, having been featured in places like Forbes, Inc, Huffpost, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two man cubs in the beautiful oak trees of North Carolina.
Veronica gives listeners actionable tips on:
[3:00] The first hire you should make when it comes to marketing
[11:05] How to navigate micromanagement
[14:00] How to know if you have a good Rainmaker
[16:15] What makes a great marketing team
[28:40] Veronica’s book recommendation
Resources mentioned in this episode:
$100M Offers by Alex Hormozi
Get FREE access to Veronica’s Executive Dream Team Guide HERE. Discover the 5 types of hires you need to correctly scale so you can ditch the 7-figure burnout that no one is talking about!
Connect with Veronica here:
https://veronicaromney.com/
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Karin on Twitter
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https://conroycreativecounsel.com
Listen to this episode to learn why your law firm can’t ignore website accessibility. As we continue to advance in technology, we must always remember to create our content, documents and websites in a way that is accessible to people with disabilities. Amber sheds light on many different areas of importance when it comes to accessibility. Amber is the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WP Accessibility Day conference. Amber gives listeners actionable tips on:
[2:00] Why ignoring website accessibility is a bad strategy
[4:10] Developing the Accessibility Checker Plugin Amber and what it checks for
[7:40] The importance of accessibility online when it comes to disabilities
[17:40] What people are getting sued for for not being accessible online
[23:40] Amber’s book recommendation
Resources mentioned in this episode: Structured Negotiation by Laynie Feingold
Connect with Amber here:
https://equalizedigital.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year. I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends. Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience in the social media space. She has been featured on Fox, Ticker News, Medium, Voyage Denver, and more sharing her strategies on how to gain a consistent strategy to gain new leads using social media. Katie specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm. Katie gives listeners actionable tips on:
[1:00] How Katie begins to figure out the trends
[2:45] Why social media is important
[4:00] Why trends even matter
[5:30] Creating micro communities
[15:10] How audio experiences like Clubhouse changed with the Pandemic and what we learned about watching trends
[22:50] Social audio vs. Social media
[26:20] Katie’s book recommendation
Resources mentioned in this episode: Storybrand by Donald Miller
Connect with Katie here:
https://www.nextstepsocialcommunications.com/
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Karin on Twitter
Karin on LinkedIn
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Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of? Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it. Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide seek Liz out when they want to discover how to maximize their business development skills and win more business. Liz understands the challenges that attorneys are facing when selling their legal services in today's competitive and post-Covid-19 environment. Using a straightforward and practical approach, Liz teaches attorneys the business development skills they don’t teach in law school. Liz gives listeners actionable tips on:
[2:10] How to know where consultation calls are going wrong
[7:00] Tips for positioning yourself on consultation calls and navigating client questions
[12:10] How long a consultation call should take
[17:45] Why you need to be selling
[20:20] Recommendations Liz makes when doing an audit
[24:10] How to highlight your expertise in your bio without being wordy
[33:50] Liz’s book recommendation
Resources mentioned in this episode: Consultations that Convert by Liz Wendling
Connect with Liz here:
www.therainmakingcoach.com
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Karin on Twitter
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https://conroycreativecounsel.com
Are you building an empire or a kingdom? My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day. It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging. Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He is a Hollywood veteran who has appeared on a variety of programs, including ABC's "One Life to Live," Talk Soup, The Nashville Network, Resorts Networks, and The Golf Channel. Dr. Fox holds doctorates in both psychology and clinical hypnotherapy and is a highly regarded public speaker. To date, Dr. Fox has made over seven thousand public appearances and lectured over one million people. He is also a renowned psychological sports coach. Travis gives listeners actionable tips on:
[6:50] The difference between empires and kingdoms
[11:50] The importance of having a sales pitch
[13:00] The ‘Throne’ of your business metaphor
[15:20] How to create effective change
[36:10] Travis’ book recommendation
Resources mentioned in this episode: I Am That by Nisargadatta Maharaj
Connect with Travis here:
https://www.travisfox.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you leverage the power of LinkedIn as a lawyer? LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation. Allison is the Director of Global Events for LinkedIn's sales org and has been with the company since 2013. In addition to her day job at LinkedIn, she is a workshop ambassador for LinkedIn's "Rock Your Profile" program which helps members create a profile that showcases their skills, experience and accomplishments. She is a champion for helping people leverage LinkedIn, their networks and share their voice. Allison has 20+ years of experience in the travel, meetings, event marketing and hospitality industry. She is a frequent global traveler, a fitness enthusiast and a financial wellness advocate. Allison gives listeners actionable tips on:
[1:35] The first steps in leveraging LinkedIn
[5:45] How to optimize your LinkedIn profile
[14:00] LinkedIn features, including the ‘Record Your Name’ feature
[17:30] Tips to becoming a thought leader on LinkedIn
[19:00] The difference between LinkedIn posts and articles
[23:00] Understanding LinkedIn’s ‘Creator Mode’
[24:20] LinkedIn’s podcast network
[32:00] How to use hashtags on LinkedIn
[35:30] Allison’s book recommendation
Resources mentioned in this episode:
Brag Better by Meredith Fineman
What's different about law school now with Samantha and Haylie from Ladies Who Law School
Connect with Allison here:
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Karin on Twitter
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Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you figure out what your law firm is worth? And why would you need to do so in the first place? Whether you’re planning to retire or simply sell off your firm, there are crucial factors you need to consider before making any decisions. In this episode, I sit down with Bharat Kanodia, who has valued over 2000 businesses and signed off on assets worth $2.6 trillion in value. He has appraised unique assets like the Golden Gate Bridge, Atlanta Airport, Uber, Airbnb, Yahoo!, Brooklyn Bridge, Mirage Casino LV, among many others. Bharat is the Founder of Veristrat, a company that helps startup founders and VCs by telling them what their companies are worth. He lives in the San Francisco Bay area with his family and enjoys sailing, golfing, skiing, and horseback riding. Bharat gives listeners actionable tips on:
[1:10] Why you would need a valuation on your firm
[4:00] What you’re looking for in a valuation
[9:45] The importance of looking at valuation from the potential buyer’s perspective
[13:15] How to figure out your valuation
[15:10] The process of getting a valuation
[26:00] Bharat’s book recommendation
Resources mentioned in this episode:
What's a Law Firm Worth? | Bharat Kanodia | Ep. 19
What’s a Law Firm Worth? | Veristrat Inc.
Bharat Kanodia's Articles | Inc.com
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Connect with Bharat here:
https://veristrat.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you avoid social media overwhelm? How do you turn your social media audience into a real community? We’re discussing the power of social media for your firm in this episode. Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership, the Savvy Social School. Andrea gives listeners actionable tips on:
[1:35] Where Andréa begins when clients come to her with overwhelm
[4:15] Where to start with your social media ‘why’
[8:40] How much time to spend on creating content, checking in with your social media, and being active online
[13:45] The benefits of outsourcing your social media content creation
[16:40] The ROI when it comes to social media
[18:00] Andréa’s book recommendation
Resources mentioned in this episode: Dare to Lead by Brene Brown
Connect with Andréa here:
https://onlinedrea.com/
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Karin on Twitter
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https://conroycreativecounsel.com
What is the value of a great mentor? Why does mentorship matter for lawyers? You may think back to your time as a junior associate and remember the specific people who impacted and helped shape your career from the beginning. Even if they didn’t know it, or if you didn’t realize it at the time, that’s a form of mentorship. In this episode, we’re exploring why mentorship is a crucial piece when it comes to helping the next generation of lawyers grow, and I couldn’t think of anyone better to join me for this conversation than Illana Raia. Recently named one the first 250 entrepreneurs on the Forbes Next 1000 List, Illana is the founder and CEO of Être - a mentorship platform for girls. Believing that mentors matter as early as middle school, Illana brings girls directly into companies they select to meet female leaders face to face. Illana is a member of the International Space Station U.S. National Lab Education Subcommittee and serves on the National Girls’ Collaborative Champions Board. Illana has also authored 60+ articles for HuffPost, Ms. Magazine, Worth and Thrive Global, and her award-winning book Être: Girls, Who Do You Want To Be? was released on Day of the Girl 2019. Her next book, The Epic Mentor Guide, arrives March 2022. Prior to launching Être, Illana was a corporate attorney at Skadden Arps and a guest lecturer at Columbia University. She graduated from Smith College and the University of Chicago Law School, and lives happily in NYC. Illana gives listeners actionable tips on:
[1:10] How Être was founded
[4:02] The evolution of Être over the years
[8:35] How attorneys can get involved in mentorship
[21:35] How Illana’s very first mentor changed the life
[23:40] The ways in which Illana has developed into an incredible mentor
[28:10] Illana’s book recommendation for busy lawyers
Resources mentioned in this episode:
The Epic Mentor Guide by Illana Raia
Embrace the Work, Love Your Career by Fran Hauser
Connect with Illana here:
https://www.etregirls.com
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Karin on Twitter
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https://conroycreativecounsel.com
When you start a new firm, you will always be met with uncertainty. Of course, you have a plan of how you want to run your firm, but there are many variables that can attempt to throw it off course. So, how do you navigate it?
That’s what we’re talking about in this episode with Jeremy Widder, a criminal defense lawyer practicing in Southern Maryland.
Jeremy started his solo practice in 2020 at the height of the pandemic, and he shares about how this helped his firm become more innovative.
He uses technology to automate and simplify as much of his practice as possible, while still providing top-notch legal representation and client service. Jeremy gives listeners actionable tips on:
[3:00] How to navigate external circumstances that impact a new business idea
[5:00] Figuring out a strategy in the midst of a global pandemic
[10:40] Why it’s so important for a new firm to know where its business is coming from
[15:15] Jeremy’s system for asking for Google reviews from past and current clients
[19:25] The impact branding has on your ideal client
[23:20] The lessons Jeremy learned by starting up his firm in the face of uncertainty
[36:30] Why burnout and working around the clock doesn’t work anymore
Resources mentioned in this episode: The Small Firm Roadmap by Aaron Street and Sam Glover
Connect with Jeremy here:
https://www.widderlaw.com
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Karin on Twitter
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https://conroycreativecounsel.com
What is an intrapreneur and how can it help your firm? Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm to foster and encourage the team to explore and support new ideas and ventures. We talk about what intrapreneurship can do for your firm in this episode with Art Bell. Art is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, published by Ulysses Press, Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor was recently honored as a finalist in the 2020 Best Book Awards for memoir. While working at HBO, Art pitched the idea of a 24-hour comedy network and helped develop and launch HBO’s The Comedy Channel, which became Comedy Central. He went on to hold senior executive positions in both programming and marketing. After leaving Comedy Central, Art became President of Court TV, where he was a guiding force behind one of the most successful brand evolutions in cable television. In addition to writing, Art plays piano and drums, and co-hosts “The Constant Comedy Podcast with Art Bell and Vinnie Favale.” Art gives listeners actionable tips on:
What an intrapreneur is
How being an intrapreneur allowed Art to start up the very first comedy network, which we now know as Comedy Central
The impacts of going through a merger
Why it’s important for lawyers at any firm to operate as intrapreneurs
The two things that go into research
Resources mentioned in this episode:
The Dawn of Everything by David Graeber and David Wengrow
Germs, Guns and Steel by Jared Diamond
Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor by Art Bell
Connect with Art here:
https://www.artbellwriter.com/
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Karin on Twitter
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Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Can you attract an ideal client with your brand personality? Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online. When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you use. It’s the psychology behind it, and how it creates deep and lasting connections with your potential clients. Joining me for this episode is Kaye Putnam, the psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that business should be more human and that all entrepreneurs have an inner-genius they can use to impact the world. She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. Kaye gives listeners actionable tips on:
Why thinking about your brand personality is necessary
Decoding brand archetypes
The impact emotional connection has on your brand
Why branding is deeper than colors and fonts
Resources mentioned in this episode: Psycho-Cybernetics by Maxwell Maltz
Connect with Kaye here:
http://kayeputnam.com/
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Karin on Twitter
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Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
Do you love being a lawyer, but can’t stand the sales hat that comes with it? It’s no secret that sales plays a vital role in securing new clients and growing your firm. What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode. Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host of The Smarter Sales Show, Certified Emotional Intelligence Coach and Certified Speaking Professional. Since 1998, Merit has worked with salespeople, entrepreneurs, professionals and business leaders who are frustrated because their ideal prospects were not receptive to their offers so they struggled to reach their aggressive sales goals while the pace of change meant always being in catch up mode and there was never time for creating innovative ideas especially while profit margins were slowly shrinking. Merit gives listeners actionable tips on:
Why the word sales has such negative connotations and how to reframe it for yourself
The three key components to sales
The four magic words to transform your sales conversations
How emotional intelligence plays a key role in the sales process
Resources mentioned in this episode:
Podcast Freebie
Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini PhD
The EQ Edge: Emotional Intelligence and Your Success by Steven J. Stein
Connect with Merit here:
https://meritkahn.com/
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible? In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer. Simona is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast. She helps six-figure entrepreneurs in the intuitive space bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts.
Simona gives listeners actionable tips on:
Why podcasting is part of your marketing strategy
Some of the costs you need to know before getting started
7 ways to monetize your podcast
Ad rates based on ad placement
How to use more than one monetization method in your strategy
Resources mentioned in this episode:
Guide: Launch Your Podcast in 8 Weeks
Guide: Podcast Recording Equipment
Happiness Happens Podcast
FREE MASTERCLASS: Three Simple Steps to Launch Your Podcast in 8 Weeks
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown
Connect with Simona here:
www.simonacostantini.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more? Whether it’s to your firm partners, or addressing a judge and jury, this week’s episode will give you insight into how to make each presentation worth listening to. My guest this week, Tyler Foley, is an accomplished film and stage performer and has been acting in film and television since he was 6 years old. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with their stories. He is currently the Managing Director of Total Buy In and author of the #1 best-selling book The Power to Speak Naked.
Tyler give listeners actionable tips on:
How to give an engaging presentation
Why using powerpoint can hinder your presentation
Heart math and its connection to public speaking
The importance of emotion in our words
Resources mentioned in this episode:
The Power to Speak Naked by Tyler Foley
The Compound Effect by Darren Hardy
The Fool’s Progress by Edward Abbey
Connect with Tyler here:
https://seantylerfoley.com/
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Karin on Twitter
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https://conroycreativecounsel.com
How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do you want them to remember you after your meeting? These are all questions that we’re exploring in this podcast episode with Melanie Lippman. Melanie is an image consultant and believes that confidence is a woman’s most important asset – because when you’re feeling fabulous, you’re ready to take on the world. Melanie has always been passionate about helping people express their confidence with style. From taking classes at the Fashion Institute of Technology (FIT) as a teenager to studying fashion merchandising and cosmetic and fragrance marketing in college, she has immersed herself in the fashion world. After becoming a mom, she decided it was time to create the career she’s always wanted – to teach women how to style their best lives. Melanie give listeners actionable tips on:
How your style may be costing you clients
Changing the mindset around our predisposed beliefs of having a personal shopper
Why having help with your style will save you time and money
The importance of first impressions
Resources mentioned in this episode: Playing Big by Tara Mohr Connect with Melanie here:
https://www.melanielippman.com
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Karin on Twitter
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https://conroycreativecounsel.com
Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on. In an ever-changing digital landscape, how do you know which tactic is right for you and your firm? A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic from Google. Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, and advisors to the influencers. They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts.
Paul and Shreya give listeners actionable tips on:
Why your firm should have a Google Business Account
How a Google Business Account keeps your content top of mind
Tips to get better reviews
What to put on your Google Business account to keep it updated with minimal effort
Why consistency matters and how it can be game-changing for your firm
Resources mentioned in this episode:
The Lean Startup by Eric Ries
Uncover Your Difference by Meera Kothand
Connect with Paul here:
https://www.marketingcounts.com
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Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs? Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned. We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately known as “The KPI Guy” as he’s written 7 international #1 best-selling books on KPI and Business Management. He is on record as the most successful author in history on the subject. Throughout his career, he’s worked with, and is trusted by Royal families, Governments of different countries and Senior Executives in the largest companies in the world. Jeff gives listeners actionable tips on:
What KPIs are and why we use them
How to decide which KPIs you should focus on in your firm
The difference between a baseline and a benchmark and how to measure it within your firm
His recommendations on which KPIs lawyers should be using to measure
Trust as a key component of achieving KPIs
Resources mentioned in this episode:
Paradigms by Joel Arthur Baker
Connect with Jeff here:
www.jeff-smith.com
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Karin on Twitter
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https://conroycreativecounsel.com
How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26. Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing. Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. Buzz, as most call him, has simplified digital marketing success with The Rule of 26 and is on a mission to double the website revenue of service-centric businesses across America. Buzz gives listeners actionable tips on:
What’s the rule of 26?
How to increase your conversion rate
Three ways to increase the value of a client
Tips to run a profitable firm
For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed. Today, Lorraine is a successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow. Lorraine gives listeners actionable tips on:
How to create content for great SEO, without relying on keywords
Creating content that answers questions
How to provide value on your website and keep your visitors engaged
Tips to re-optimize a blog post
Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Vegas, Nevada. His company is also the first Hubspot Platinum Agency Partner in the state.
Stormie gives listeners actionable tips on:
How to identify your buyer persona
How to define desirability and the ways in which it translates to your buyer persona
Why your buyer persona is a critical part of your marketing strategy
The 8 parts of the Element of Success Wheel and how they correlate with your buyer persona
At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in advance. Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients. Michelle gives listeners actionable tips on:
How to get clear on your marketing goals, even if you don’t enjoy marketing
The triage approach to mapping out tactics
Why copywriting isn’t the same as legal writing
How to know if your website is converting and how it can impact your goals
The benefits of outsourcing your marketing efforts
Resources mentioned in this episode: Essentialism by Greg McKeown
How has the landscape changed for law students nowadays compared to 10 or 15 years ago? How are the challenges similar or different from what you may have experienced when you were in law school? In this episode, I sit down with Samantha and Haylie, Co-Hosts of the Ladies Who Law School Podcast, and 3L Law Students in Oklahoma City.
We talk about:
How the pandemic has affected law students
Which beliefs are outdated in the legal industry compared to years before
How the outlook on Big Law has changed for the next generation of lawyers
Being a law student and studying the law amidst some of society's most defining moments
Resources mentioned in this episode: Law School Confidential by Robert H. Miller
You work so hard every day in your firm to build a more profitable practice. But then you take a look at the numbers, and wonder why there isn’t much income left at the end of the day for you. Budgets can feel overwhelming. We create them to help us stay on target, but feel like money is being spent everywhere – how is it really contributing to your bottom line? In this episode, I speak with Brooke Lively, Founder of Cathedral Capital, to talk about why budgets suck, and how to run a more profitable business. Cathedral Capital is a company made up of a team of CFO’s and Profitability Strategists who help entrepreneurs turn their businesses into profitable companies. Brooke is a highly regarded international speaker and author. With expertise in growth management, creative problem solving and profitability strategy, Brooke has been featured in international media including Forbes, CNBC, and US News and World Report.
We talk about:
The Rule of Thirds when it comes to finance for your business
The importance of designing a compensation plan that is right for your firm
Different ways to diversify your compensation options
Benefits of a profit plan and how it can help you strategize effectively
Resources mentioned in this episode:
From Panic to Profit: How 6 Key Numbers can make a 6-Figure Difference in your Law Firm by Brooke Lively
No Ego by Cy Wakeman
The EOS Life by Gino Wickman
When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’. Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version. So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential clients are searching for and finding you? This week on the show, I spoke with Sérgio Taveres, who has a PhD in Culture and Technology, and works at the Helsinki studio of lead design agency Frog. He approaches strategy and foresight with design techniques.
We talk about:
The difference between art and design
How the design process works and why it’s meant to be ever-changing
Why design should be about the potential client and not about you as the firm owner
How to design your marketing around your client or potential client
The key role that empathy plays in client relationships and marketing design
Resources mentioned in this episode: Rationality by Steven Pinker
Are you tired of trading time for money? If you said yes, this episode is for you! Kimberly Bennett teaches us how you can have more time for what you love, without the burnout, by making a few changes to your services, and by integrating subscriptions into your offerings. Kimberly is the Co-Founder of Fidu, a client experience platform, which was named the viewer’s choice winner and the $100,000 grand prize winner in the 2021 Launch//Code Developer Contest by Clio as determined by this year’s esteemed panel of judges. She is an avid traveler, lover of technology, legal industry disruptor, speaker, business coach, and an attorney who runs K Bennett Law LLC - - a boutique, virtual, brand strategy law practice offering on-demand and subscription legal services to CEOs and Executive teams. In addition to running K Bennett Law, Kim is the co-founder of Fidu Legal, co-founder of Atlanta Legal Tech, serves on the board of ABA TECHSHOW, is an advisor to CaseText, and has been recognized as a Women of Legal Tech and Fastcase50 honoree.
We talk about:
Why law firms should consider subscription-based services
How to not trade time for money
Tips to adding subscriptions to your firm
How subscriptions actually help your clients
The difference between a subscription and retainer
Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover. These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of these hard moments herself. When it comes to creating content, there’s no “right” or “wrong” way, it’s about the way that feels best to you. And we do need to show up, we need to take up that space, because our clients are waiting for us to do so. Davina is a Florida-licensed attorney, law firm growth strategist, and founder of Wealthy Woman Lawyer, LLC®. Wealthy Woman Lawyer® helps women law firm owners scale their law firm business to and through a million dollars in annual revenue with total ease.
We talk about:
The mistakes women lawyers are making when it comes to content marketing
Why you can’t and shouldn’t do it all on your own
The fears around showing up and being a perfectionist
Overestimating how widely-seen your content is
Why you should take inventory of your content and remove what is no longer relevant
You were meant to take up space. Especially in the legal industry, which is typically male dominated, it’s more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that’s with clients, in the courtroom, or at home.
My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she has assisted primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure the intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs.
We talk about:
How to find your own voice
The societal change women are experiencing thanks to those who stand up for change and equality
Why you need to show up and take up the space
How to learn to know yourself to trust yourself and your voice
Why representation of women and people of color matter in the legal industry
Resources mentioned in this episode:
Professional Use Only Podcast
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you. How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones. One of the biggest pieces to any lucrative marketing strategy is ensuring that empathy piece in every touchpoint - it’s what makes you the expert lawyer. My guest this week, Laura Hartnett, has been on both sides as the lawyer and the client. She spent almost 15 years as a management consultant, a litigation associate for national and international law firms, and an in-house counsel for a Fortune 100 company. Now she brings her experience to law firms and legal departments consulting lawyers on how to use legal design thinking to make lawyering better.
We talk about:
What is design thinking?
Why empathy is important in building client relationships
Why design thinking is an integral piece in your overall marketing strategy
How empathy translates into a detail of your client intake process
Why celebrating failures is a good thing, and how to use it as a redirection
Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securing media coverage for law firms and sits on the Legal Marketing Association's Southeast Board of Directors.
We talk about:
Why the success of PR is hard to measure
What share of voice is and how to grow your firm’s share of voice
Why credibility in media outlets and ultimately across Google are important for your firm’s growth and success
Tips to producing valuable content
Imagine having a network of trusted and supportive colleagues supporting you in every new business venture or idea? The power that a network has is crucial in any industry, but it’s especially important in the law industry, as it has an impact on your retention, client satisfaction and overall success of your firm. In this episode, I speak with Kristen Gyolai, who has been representing injured employees in workers' compensation matters for 8 years. Three years ago, she started her own law firm, as you’ll hear in this conversation. After starting her own law firm, she was flooded with inquiries from fellow attorneys looking to go solo. In the summer of 2021 she launched Lure of Law, a mentorship service for attorneys who want to start their own firms. We get into so many aspects of launching a new business in this conversation, but in particular how important it is to have a network you can count on. We talk about:
How Kristen got the idea and encouragement to start Lure of Law
What questions she asked mentors while in the process of starting her new business
Tips to build a network that is supportive and encouraging
How to launch in a way that’s aligned to you
How to ask people for Google Reviews
Resources mentioned in this episode:
You Are a Badass by Jen Sincero
Connect with Kristen here:
www.kristengyolai.com
www.lureoflaw.com
Connect with me:
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
How do you build rapport on social media as a lawyer? It’s a balance between ‘sharing it all’ and building that know, like and trust factor. In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media. Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.” He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott. We talk about:
The importance of an exceptional client experience
How showing who you are beyond being a lawyer builds that know, like and trust factor
Tips to sharing your personality and interests online without feeling like you’re “overdoing” it
Three tips to building rapport
Mitch is the founder of the global LegalMinds Mastermind, and has book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs”, is a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer. Resources mentioned in this episode:
Cumulative Advantage by Mark Schaefer
Fanocracy by David Meerman Scott
The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs by Mitch Jackson
Connect with Mitch here:
https://streaming.lawyer/
Connect with me:
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Scott Pruim, who is with Integris, and we chat all about why it’s so important for law firms to hire out professional IT. Scott had a short stint in law school, and has been in sales since 1998 across all sectors: blue collar/construction sales to white collar IT. We talk about:
Why outsourcing your IT is a smart strategy
What Scott’s team looks at during an initial evaluation
What a firewall is supposed to do
Why we should care about hackers
Why hackers hack
Fun facts about Scott: he coaches youth sports, likes to scuba dive and climb, has two kids aged 16 and 13, and his lifelong dream is to visit Egypt! Resources mentioned in this episode: Into Thin Air by Jon Krakauer Connect with Scott here:
www.go-domain.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Wendee Lee Curtis about why it’s so important for lawyers to be on camera. Wendee is a veteran Broadway performer, former entertainment & traffic reporter / news anchor and Founder of Confidence On Camera for CEOs & Entrepreneurs. She shares with us in this week’s podcast episode why video is key in building the know, like and trust factor, and how if you’re not leveraging it, you're leaving money on the table. We talk about:
The emotional impact that video has with viewers
Why lawyers should care about being on video and public speaking
What makes a masterful speaker
How to overcome the fear of being seen and heard
She has spent over a decade on the "Great White Way" performing at venues such as Radio City Music Hall, Lincoln Center & Carnegie Hall. She made the leap from Broadway to broadcasting, working for KTNV-ABC in Las Vegas. Wendee is also a five-figure paid corporate host, emcee & moderator for global Fortune 500 companies. Her emcee experience includes live & virtual events for numerous pharmaceutical and Fortune 500 companies. Resources mentioned in this episode: Brag Better by Meredith Fineman Connect with Wendee here:
https://www.confidenceoncameracourse.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM. Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against competitors. We talk about:
How SEO works
Why SEO is a long-term game
Is there a quick route to good SEO?
How the Google bots work
Why your site health is imperative, and three ways to improve it
Resources mentioned in this episode: Rise of the Youpreneur by Chris Ducker Connect with Pete here:
www.peteeveritt.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy’. Concentrating his practice in DWI / DUI Defense, he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017. He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration’s course on DUI Detection and Standardized Field Sobriety Testing, a 24 hour course taught to officers trained in DWI investigations. We talk about:
Why it’s important for your firm to be on Google Local
Some of the steps that you have to complete on Google Local
Is putting your information on Google Local safe?
How to register more than one location
How to advertise on Google Local and getting better quality leads
Resources mentioned in this episode: John Fisher and Thomas More: Keeping Their Souls While Losing Their Heads Connect with Jake here:
https://www.minicklaw.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Sarah Moon, the founder & strategist at Sarah Moon & Co, a boutique website design and business strategy studio based in beautiful Portland in Oregon. We talk a lot about how marketing and pricing your services go hand in hand, because ultimately how your packages are structured and packaged impact your revenue and marketing plan. We talk about:
The biggest stressors when it comes to pricing
Different types of pricing models
The core differences between intensives and retainers
The challenge with only billing hourly
Resources mentioned in this episode:
Create Your First Productized Service
Read: The Pumpkin Plan by Mike Michalowicz
Connect with Sarah here:
www.sarahmoon.net
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys. Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. We talk about:
How networking has changed in the last two years
How networking is different from sales
Tips to conducting effective networking sessions
How to make sure you’re always talking to the decision makers
Tips to ensure your networking sessions are hitting maximum impact
In addition to writing three books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News, WGN Radio and has written articles for Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin. Resources mentioned in this episode:
The Attorney’s Networking Handbook by Steve Fretzin
You Are the Brand by Mike Kim and Todd Herman
Connect with Steve here:
YouTube
Be That Lawyer Podcast
www.fretzin.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Ali Katz, Family Law Attorney and Founder and CEO of New Law Business Model. What Ali Katz kept discovering was that the traditional law practice model we’ve been taught -- based on forms and documents, billable hours, and one-off transactions -- is broken, both for lawyers and their clients. So, she invented a new law business model in her own practice back in 2003, and within three years had built a 7-figure law practice on this new model, as a single mom, working just 3 days a week in her office. From there, she founded New Law Business Model to teach her revolutionary model to other lawyers who want to serve families and business owners as a trusted advisor, while loving their lives and law practices. Today, Ali is the CEO/founder of New Law Business Model, as well as the lead Personal Family Lawyer, serving as senior partner and law business mentor to more than 300 Personal Family Lawyer law firms across the US. We talk about:
How the law industry is broken
Why the scarcity mentality doesn’t work
What meaningful service means to Ali
Tips to make your law practice saleable
How to niche down and why you want to
Resources mentioned in this episode:
The New Law Business Model: Build a Lucrative Law Practice That You (and Your Clients) Love
New Law Business Model Resources
Recapture the Rapture: Rethinking God, Sex, and Death in a World That's Lost Its Mind
Connect with Ali here:
Connect with New Law Business Model here:
https://newlawbusinessmodel.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions. Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her apart is her philosophy to build long-term relationships with her clients as a trusted legal advisor, and become an integral part of building their success. We talk a lot about how she built her brand and company with virtually no overhead, and without spending any money on digital advertising. Shermin gives listeners actionable tips on:
How to get engagement on social media
Tips for creating content that converts on Instagram and TikTok
Why TikTok is an ideal platform for lawyers
Tips to make content creation not as overwhelming
Since launching her practice, she has worked with a variety of clients ranging from digital companies, tech startups, restaurants, beauty and fashion brands, artists, event planners, and marketing companies.
Connect with Shermin here:
Shermin’s Instagram
Lvlup Legal’s Instagram
www.lvluplegal.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self. Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his previous business from $9M to over $100M using various marketing tactics, as well as lead-generation. Listen in as we discuss Capturely’s most recent case study for a law firm client who increased their online lead conversion by 296% and decreased their website traffic bounce rate by 73% from Aug 20 to Aug 21. We talk about this, as well as:
How to elevate your company’s website with quality photo and video content
The type of content you can get out of a branding photo and video shoot
Using branded photos and videos to increase leads via your website
How to go from a stock photo only website, to a website with your own photos, even if you’re on a tighter budget
Why we need to think about marketing differently
Experience has taught Rob to put people over everything, respect process, begin with the end in mind, and if it is not measured, then it does not grow. Rob has a BS in finance from the IU Kelley School of Business and his MBA from the University of Notre Dame.
Connect with Rob here:
www.capturely.com
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space. Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients. Michelle gives listeners actionable tips on:
The number one thing people overlook when it comes to strategy
Why your marketing strategy is more than simply developing a website
The key piece every law firm needs to integrate into their marketing strategy
Why you should never replicate someone else’s successful strategy
Connect with Michelle here:
michelle@michellehuntercreative.com
https://michellehuntercreative.com/
Connect with me
Karin on Twitter
Karin on LinkedIn
Conroy Creative Counsel on Facebook
https://conroycreativecounsel.com
The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be sure to subscribe!